ADANI WILMAR PROJECT 2

1. Company Profile:  General Information Name of Company

Adani Wilmar Limited Address

Logo of company

Founded :1988 Key Person:

Mr.Pranav Adani MD

Mr. Atul Chturvedi CEO

Veerayatan Institute Of Management & Computer Application

 Company History

A decade ago, a partnership between the Adani Group and the Wilmar Corporation was born and it was one that was soon to change the face of the edible oil business in the country.

Adani Wilmar Limited is a 50:50 joint venture between two recognized Multinational Corporations – the US$7 Billion Adani Group, the leader in International trading, Power Sector and Private infrastructure, and Wilmar International Limited, Singapore, Asia’s leading Agri business group with revenues exceeding US$ 44.7 Billion. Adani Wilmar Ltd.'s flagship brand Fortune has been repositioned with a new mantra of prop osition for the 'Joy of Eating' . The objective of this exercise is to craft a unique value proposition brand. Fortune, which has maintained its market leadership for last 7 years, hope to further strengthen its market share with this re-positioning. To cater to the burgeoning middleclass, core of o f Indian consumer market, AWL introduces King's range of refined oils. It will have under its portfolio, Soya. Coming from the house of Adani Wilmar, coupled with the planned 360 degree Marketing Support, King's is set to be the king of its own turf. AWL also has as part of its edible oil portfolio, Bullet brand mustard oils and a Refined Palmolein Oil under the brand name of Raag Gold , a premium vanaspati brand called Raag, special frying oil called Fryola and Speciality Fats range under brands like Jubilee Masterchef, Aadhaar Bakewell, Alpha Cookwell & A-Kote. A -Kote. Competing with established home-grown players and aggressive Multinational Corporations, Adani Wilmar Limited had a mammoth task ahead of it. Trying to stake a claim in one of the largest oil markets in the world would prove to be a difficult feat for an y new entrant, but, right off the bat, AWL rose to the challenge. The brand “Fortune” came into being in the year 2000, thus marking AWL’s foray into the branded packaged edible oil business. And, within merely 20 months of its launch, Fortune rose to become India’s largest selling edible oil brand, bearing that torch right up to this day. With the rapidly changing market scenario and economy, AWL continues to grow and transform into a significant player in the industry, evolving with the times. It is now one of India’s leading edible oil companies, and the future for all of its brands looks very bright indeed.y


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Mission & Vission

At AWL, we have a strong value system in place to ensure that our organization remains a preferred employer to work for, and also a reputed one in th thee market.

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Delight of Customers & Stake holders Trustworthiness Responsibility & Responsiveness Reactivity Team spirit Innovativeness & Creativeness Empowerment


 Awards and Achievements:

Master Brand Award in the Consumer Category for the year 12'-13'

Superbrands Award in Consumer Category for the year 09'-10'

Fortune has become one of o f the largest selling edible oil brands in India

Fortune brand has been voted as the winner winner of Reader's Digest Trust Brand Award 06', 07', 08' & 09' under the gold category.

Second Highest Processor of Sunflower Seed Oilcake for the year 05'-06' & 06'-07' by SEA

Globeoil Award 2006 for the Fastest Growing Edible Oil Brand

cording to a survey conducted by Business World World in 2005, AWL was one of the top three Food Processing Companies in India


Organizational Structure:  Organizational


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Types of Products


Chapter –2

PRODUCTION DEPARTMENT


 INTRODUCTION:

Vegetable oil and fat resources are indispensable to mankind as a source of nutrient n utrient and Industria l raw materials. Crude vegetable oil obtained from various oil oil milling units isfurther isfurther refined before use for edible purposes. Refined edible oil is a process process where free fattacids fattacids are volatized, condensed and recovered simultaneously with vacuum de-colouring operation.

Sometimes, refining process is limited to simple physical treatment such as heating and filtering in regard to refining of superior quality of crude oil. Gen erally the cake in the oil is separated by centrifuge, decolouring by active clay and steam deodorization at high temperature in vacuum up to 5 mm. Hg. This is not a location specific project and can be set up at a place where crude oil is easily available. The preferred locations can be Gujarat, AP, Maharashtra and so on.


 MANUFACTURING PROCESS

Special pre-treatment steps which are essentially a combination of de -gumming and blending under special operating conditions, eliminate all impurities and render oil fit to be processed at elevated temperature under vacuum. Various V arious steps involved in refining are (I) Super cleaning (2) Contobleaching and (3) De-acidification. All these processes are very well standardized and practiced in the country since long. The Average recovery is 90%

Physical Refining:For oils like palm oil there is no necessity to go for alkali refining. After pretreatment of oil the oil is deodorized deodorized cum physically refined. The Free Fatty Acid (F.F.A.) (F.F.A.) present in the oil is distilled off at high temperature and high vacuum. va cuum. Troika offers physical refining system also


 Refining Plant Refining of vegetable oils is essential to ensure removal of gums, waxes, phosphatides and free fatty acid (F. F.A.) from the oil; to impart uniform colour by removal of colouring pigments and to get rid of unpleasant smell from the oil by removal of odiferous matter. Refining is carried out either on batch operation or as continuous operation. With certain oils even physical refining can be carried out instead of chemical.

For processing less than thirty tones of oil per 24 hours, and when oil has F.F .A. content of 1 % or o r less normally batch process is recommended. Batch process involves low capital investment, simplicity of operation and low maintenance, making refining economically a viable proposition even at capacity as low as 10 tonnes per 24 hours.

The equipment involved are Neutralizer, Bleacher, Deodorizer, Heat Exchanger, High & low vacuum equipment & Filters. Troika plant with batch process have been operating at number of places, processing varity of vegetable oils


 Manufacturing Facilities           

Mundar Khadi Bundi Nagpur Kakinada Haldia Neemuch Sujalpur Vidisha Chennai Tuticorin


 Product Details

1. King Oil: King’s Refined Soyabean oil is a rich source of Omega 3, 6 and 9 that are very essential for the human body. These protect against cardiovascular diseases, arthritis, skin conditions, depression and mood-related disorders and many other health disorders. King’s Refined Soyabean Oil is extracted from high qu ality soyabean seeds and is refined at our state-of-the-art refinery. It passes through a series of stringent quality checks that ensure that the natural nutrition of the oil is not lost. King’s Refined Oil has been introduced in the market in the variant of Refined Soyabean Oil. It is nationally available through the AWL Distribution Channel.

The brand roots itself from the insight that the Husband is the most important person in every Indian woman's life and she treats him as a KING in her own way. wa y. She strives to give the best to him and her family and King's Refined Oil gives her the extra edge to do it. King's ensures the health and well being of o f her KING. This affordably priced KING of Health and Taste offers nutrition and h appiness, thereby ensuring a happy and secure family.


2. Avasar Vanaspati Oil

Avsar Vanaspati (also called 'Vegetable Ghee' in the Middle East and African markets) is a white granular vanaspati (the hallmark of quality in a ny good vanaspati). Prepared through the hydrogenation of superior quality refined oil and fortified with Vitamin 'A', it is preferred for food that needs to be deep fried or sauteed for a longer period. It is also preferred in in the making of traditional sweets and snacks

3. Raag Oil

Raag Vanaspati (also called 'Vegetable Ghee' Ghe e' in the Middle East and African markets) is a white granular vanaspati (the hallmark of quality in any good vanaspati). Prepared through the hydrogenation of superior quality refined oil and fortified with Vitamin 'A', it is preferred for food that needs to be deep d eep fried or sauteed for a longer lo nger period. It is also preferred in the making of traditional sweets and snack


4. Fryola Oli

Fryola - The Ultimate Frying Oil possesses the finest properties of all frying mediums. Being rich in PUFA, very low in saturates and free from trans-fatty acids, Fryola is good for health. It is also very stable during frying and doesn't produce degraded carcinogenic compounds during prolonged frying applications.

Apart from being healthy and stable, Fryola also provides several other benefits:

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It is enriched with Vitamin A & D for further nutritional benefits It ensures low oil absorption, hence makes the food healthier for heart Its right fatty acid composition provides excellent flavor and color to the fried products Food fried in Fryola retains its freshness for a long period Due to its high smoke point it helps keep the kitchen environment healthy and hygienic Due to reduced formation of thick sticky layer la yer of burnt polymerized oil, cleaning of the oil becomes easier It reaches frying temperature very quickly, which saves fuel and a nd time

5. Aadhaar Oil 

AADHAAR Refined Sunflower Oil

Aadhaar Refined Sunflower Oil is a light, healthy health y and nutritious oil that is easy to digest. Rich in natural vitamins, it consists mainly of poly-unsaturated fatty acids (PUFA) and is low in saturated fats. Aadhaar Refined Sunflower Oil goes through the highly specialized process of winterization that removes almost all the wax content in the oil, making it the lightest oil available today. 

AADHAAR Filtered Groundnut Oil

Aadhaar Filtered Groundnut Oil has the rich flavor of groundnut. In order to maintain the natural aroma and purity of groundnuts, the extraction is done by traditional and organic cold processing. It is ideal for deep-frying deep-frying as it can be heated to high temperatur


6. Jubilee Oil

Jubilee Masterchef (Vanaspati)

Jubilee Masterchef (Vanaspati) range of Bakery Shortening has been introduced keeping in mind the specific needs of the bakery products. AWL's Specialty Fats Business Division has been set up to service t he food industry in India and its neighborhood. With world class technology and equipped with the best of plant & machinery backed up with elaborate Quality Assurance system and Product Development & Application facilities, specialty fats division of AWL is fully geared to meet the most stringent technical specifications of the food industry. It has the required plasticity and stiffness characteristics which are customized as per the specific need of bakery products. Some of the qualities of Jubliee Bakery Shortening are high melting point which does not deteriorate hence providing stability to the products. It is smooth and has no granules in it. It is an ideal product for institutional uses in the bakeries and manufacturing of bakery products.

Jubilee Masterchef (Vanaspati) Bakery Shortening has four variants:

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For creaming and icing on cakes and pastries For puffs and kharis For biscuits, cookies and cakes For all bakery purposes With Hydrogenation facility available at Mundra (Gujarat) and inter-esterification facility at Haldia (WB), AWL specialty fats division is capable of providing an y type of specialty fat from Hydrogenated to trans-fatty acid free - anywhere in India or its neighborhood.


7. A-Kote Oil

A-Kote is fully refined, bleached and deodorized hydrogenated palm kernel oil. Its lauric rich fat is suitable for replacing cocoa butter confectionary coating. A-Kote is odourless and bland in taste with good goo d stability against oxidation. A-Kote series can be added in the desirable proportion to achieve specific hardness. It is widely used in bakery and confectionary applications.

General

A-Kote Brown is a premium grade Cocoa Butter Substitute (CBS). It is fully refined, bleached and deodourised. deodou rised. It is derived from fractions of palm kernel oil under the most selective conditions o f fractionation and hydrogenation processes

With its high solid content A-Kote Brown possesses: Excellent mould release Excellent hardness Excellent gloss and gloss retention Good flavour release


8. Pilaf Rice

Pilaf Basmati Rice Adani Wilmar brings to you the most special range of basmati rice - Pilaf Basmati Rice. Made using the best quality of raw material, every slender grain of Pilaf Basmati Rice is carefully picked, aged, dried, de-husked, de -husked, processed, graded and sorted with a sophisticated colour sorting machine at its state of-the-art milling plant. The plant's high-tech machinery with latest technology and well equipped laboratory makes sure that every grain acquires the best basmati characteristics. Thanks to Pilaf's attractive and pro-hygiene packaging, it looks tempting right from the moment it is kept on the shelf. On cooking, these grains become "exceptionally long " without becoming sticky. The result - an irresistible serving that delights everyone's heart through its flavour, aroma and visual appeal . Pilaf Gold Traditional Basmati Rice

Hailed as the "king of rice" and "queen of basmati", and cultivated in the best basmati terrain of India, the Tarai region of North Western Western Himalayas, Pilaf Gold Traditional Basmati Rice is the true celebration of traditional and modern sk ill of agriculture. Given its unique aroma and wonderfully wonde rfully earthy flavour, it is easily the most revered rice amongst thousands of other varieties. Every grain is a true basmati - slender, long and smooth. When cooked, it fluffs twice the original original size and exudes an aroma that draws everyone in.


9. Alpha Alpha Refined Palmolein is a cholesterol-free vegetable oil with rich antioxidants. It is trans-fat free, odorless and tasteless oil. It is perfect for consumers and manufacturers who look for healthy oil for cooking and baking. Alpha Refined Palmolein is excellent for deep frying as it has moderate linoelic acid content and high level of natural antioxidants which gives it a high smoke point.

Alpha Cookwell Vanaspati Alpha Cookwell is a premium quality vanaspati, granulated and produced from a unique combination of hydrogenated palm, palm kernel, soybean and sunflower oils. It gives a rich look and helps retain the true taste of the food products. It is considered ideal substitute for ghee to make traditional Indian sweets.


Chapter –4

MARKETING DEPARTMENT


Introduction:

Marketing is typically seen as the creating promotion and delivering goods and services to customer and business. Mainly the marketing of any company involves the different entries, their goods, services, experience, properties, organization’s information and ideas. The product concepts hold also that the consumer will also favor those products that offer the most quality performance and innovative features.

Product Planning In any organization the managers of the firm has to focus on marketing the superior products an improving them over time. They have to assume that buyers admire well made products and can appraise is the most important firm because if require the quality improvement, performance of the company . The brand available at nearer place.


Chapter –2

HR Department


INTRODUCTION:

In the generals’ term human resources means knowledge, skills, creative activity and

talent of an organization work force as well as the value attitudes and beliefs of an individual involved. Earlier the employees of an organization are to be considered as a valuable asset of the firm. In the firm the employees are working efficiently. They are provided different kind of facilities like dress, bonus, canteen, transportation. If the employee is from higher authority, hospital facilities, housing facilities, if there is an emergency need to emplo yee.


Chapter –5

FINANCE DEPARTMENT


INTRODUCTION:

Finance management is most and very important for any industry or company. Company gets finance by capital shares and debentures. The Company has to keep control over the out how and the inflow by investing the funds or the cash which all gives the return at particular time and the best return.

Financial Management:

Finance is the blood of business. The business cannot run for this finance management. The finance planning indicates that the Company’s growth performance, investment and requirement of funds during a given period of time. The units is taking loans and other financial help from the banks like as,

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Bank of Baroda

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State Bank of India

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H.D.F.C. Bank

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Axis Bank


MPORTANT OBSERVATION

The most important observation during the visit was the hygiene factor present there. The premises and the plant area was clean, the employees have the orders not to touch oil with bare hands and they get their machines and silos cleaned every weekend to ensure that the oil produced is safe for the customers .Moreover, they have a specific TPM (Total Productive Maintenance) policy for everything like for distribution, energy conservation, environment etc..

They have these policies as strict code of conduct as they are manufacturing oil which requires purity and hygiene and to give the best to the customers the company needs to do this. That is why their policies can be seen at most of the places in the premises


CONCLUSION

A remember able moment to have undertaken an industrial visit in ADANI WILMAR Ldt. It is one of the leading co-operative societies in Company . The members of the management are very efficient and cooperative. It is a large-scale industry therefore it provided much information. The management of company kindly provided us all the necessary information for preparing the Project report. We can conclude that ADANI WILMAR Ldt is progressing very rapidly in Indian market. It was a nice experience to visit. ADANI WILMAR Ldt The officers are very cooperative in nature. They try to work their level best.

BIBLOGRAPHY Internet websites: 

http://www.adaniwilmar.com



ADANI WILMAR PROJECT 2

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