!E!$CATR$A Primer Primerame ame!e !e a "i#$ "i#$ %#r &a'er &a'er#$ #$ %ermi!i %ermi!i"# "# ((e)ar ((e)ar &a$! &a$!a a e$!e e$!e %*! %*!# # + &a'e &a'er r#$ #$ "a"# "a"# $a(* $a(*", ", $er e( maa!ia( "e -i"a + "ar#$ (# ee$ari# %ara $e)*ir a"e(a a"e(a!e !e "/a a "/a %ara %ara (#)rar (#)rar *e$!r#$ *e$!r#$ #'0e!i#'0e!i-#$, #$, a"em$ "e $* i2ii!a '#"a" + am#r. Tam'i3 %ara !#"#$ mi$ #m%a4er#$ "e (a arrera "e #! #!a' a'i( i(i" i"a" a",, #m# #m# !am'i !am'i3 3 a *e$ *e$!r !r#$ #$ 5*er 5*eri" i"#$ #$ "#e!e$ "e (a 2a*(!a" "e Cieia$ Em%re$aria(e$ + E"*a E"*ai6 i6 "e (a Ui-e Ui-er$i r$i"a" "a" A(a$ A(a$ Per*a Per*aa$ a$ Fi(ia( Fi(ia( Taa.
!E!$CATR$A Primer Primerame ame!e !e a "i#$ "i#$ %#r &a'er &a'er#$ #$ %ermi!i %ermi!i"# "# ((e)ar ((e)ar &a$! &a$!a a e$!e e$!e %*! %*!# # + &a'e &a'er r#$ #$ "a"# "a"# $a(* $a(*", ", $er e( maa!ia( "e -i"a + "ar#$ (# ee$ari# %ara $e)*ir a"e(a a"e(a!e !e "/a a "/a %ara %ara (#)rar (#)rar *e$!r#$ *e$!r#$ #'0e!i#'0e!i-#$, #$, a"em$ "e $* i2ii!a '#"a" + am#r. Tam'i3 %ara !#"#$ mi$ #m%a4er#$ "e (a arrera "e #! #!a' a'i( i(i" i"a" a",, #m# #m# !am'i !am'i3 3 a *e$ *e$!r !r#$ #$ 5*er 5*eri" i"#$ #$ "#e!e$ "e (a 2a*(!a" "e Cieia$ Em%re$aria(e$ + E"*a E"*ai6 i6 "e (a Ui-e Ui-er$i r$i"a" "a" A(a$ A(a$ Per*a Per*aa$ a$ Fi(ia( Fi(ia( Taa.
$"TR!UCC$%" E( !ema a !ra!ar $e e2#a + !iee #m# 'a$e a (a em%re$a A(i#r% S.A.A 5*e e$ *a "e (a$ em%re$a$ em%re$a$ m$ re##i re##i"a$ "a$ a i-e( i-e( ai#a( ai#a( e i!erai i!erai#a( #a(,, %#r (# 5*e e e( %re$e!e !ra'a0# aa(i7arem#$ #m# e$! e$!r*!*ra"# (a e!i"a", !a!# i!era #m# e8!erame!e, a$/ #m# !am'i3 %#"rem#$ %re$e!ar(e *a i2#rmai6 "e!a((a"a "e (a e!i"a" e e( m'i!# "e e#6mi# #m# !am'i3 e e( m'i!# !e#(6)i# $ea e( a$# "e $* e$!r*!*ra $i$!em!ia. N# #'$!a!e e( %re$e!e !ra'a0# !iee #m# #'0e!i-# "e!ermiar * $i$!ema %ara $* me0#r 2*i#amie!# "e (a em%re$a A(i#r% S.A.A. + $ea m$ 2a-#ra'(e !a!# %ara e((#$ #m# !am'i3 %ara $*$ #$*mi"#re$ i!erme"i#$ + 2ia(e$. La em%re$ em%re$a a A(i# A(i#r% r% S.A.A. S.A.A. !iee !iee *a )ra )ra -arie" -arie"a" a" "e %r#"* %r#"*!# !#$ $ 5*e 5*e #2ree #2ree a( mer mera" a"# # "e( "e( #$ #$*m *mi" i"#r #r %#r %#r (# *a( *a( $er $er ee ee$a $ari ri# # aa( aa(i7 i7ar ar $*$ $*$ $i$! $i$!em ema$ a$ "e %r#"*i6 + 2*i#amie!# # re$%e!# a (a$ "i2ere!e$ rea$ 5*e #2#rma e$!a "e!ermia"a em%re$a. P#r (# !a!# e re$*me (a e( !ra'a0# %re$e!a *a i2#rmai6 'a$!a!e #m%re$i'(e e *a!# a (#$ a$%e!#$ %r!i#$, !e6ri#$, !e#(6)i#$, e!, %ara %#"er aa(i7ar $* 2*i#amie!# 2*i#amie!# e e( mera"#.
&"!$CE C#!ei"#9999999999999999999P).
CAP&TU# $: '$STR$A# !E #A R(A"$)AC$" *+A"A#$S$S !E #A R(A"$)AC$%":++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++ +++++++++++ ++++++++++ ++++++++++ ++++++++++ ++++++++++ +++++ , *+*+!atos *+*+ !atos -enerales de la institución:++++++++++++ ++++++++++++++++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++ +++++++++++ +++++++++++ +++++++++++ +++++++++++ +++++++ , *+.+"ombre *+.+ "ombre de la institución:++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++++ +++++++++++ +++++++++++ ++++++++++++ +++++++++++ +++++++ , *+/+Rubr *+/+ Rubro o o -ir -iro o del ne-ocio:+++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++ +++++++++++++++++ +++++++++++ ++++++++ *0 *+1+2re3e *+1+ 2re3e rese4a 5istórica+++++++++++++ ++++++++++++++++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++ +++++++++++ ++++++++++ +++++ *0 *+6+r-ani-rama *+6+ r-ani-rama++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ +++++++++++++ +++++++++++ +++++ */ *+6+*+!esc *+6+*+!escripci ripción ón de las 7reas funcio funcionales nales ++++ +++++++++ +++++++++ +++++++++ ++++++++++ +++++++++ +++++++++ +++++++++ +++++++ ++++++ ++++++ ++++++ +++++++ */ .+F$"ES !E #A R(A"$) R(A"$)AC$%": AC$%": ++++ ++++++++ ++++++++ +++++++++ ++++++++++ +++++++++ +++++++++ ++++++++++ +++++++++ +++++++++ ++++++++++ +++++++++ +++++++++ ++++++++++ +++++++++ +++++++++ ++++++++ +++++++ *8 .+*+Misión .+*+ Misión++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ ++++++++++++ +++++++ *8 .+.+9isión: .+.+ 9isión:++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++ +++++++++++ ++++++++++ ++++++++++ ++++++++++ +++++ *8 .+/+Unidad .+/+ Unidades es estra estrat-ic t-icas as del ne-ocio+++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ +++++++++++ *8 /+A"A#$S$S E;TER":++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ ++++++++++ +++ *, /+*+Factores /+*+ Factores económicos:++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ ++++++++++++ ++++++++++ ++++++++++ ++++++++++ ++++++++ +++ .0 /+*+*+Factores /+*+*+Factores cla3es de e5olders: /+1+*+Sta>e5olders:++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++ ++++++++ +++ ./ /+6+Factores /+6+ Factores sociodemo-r7ficos: ++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++ +++ .1 1+A"A#$S$ $"TER":+++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ ++++++++++++ ++++++++++ ++++++++++ ++++++++++ +++++++ .1 1+*+Recursos 1+*+ Recursos y capacidades:++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++++++ ++++++++++++++++ ++++++++++ ++++++++++ +++++++++++ +++++++++++ +++++++++ .1 1+.+Recursos 1+.+ Recursos tan-ibles:++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++ ++++++++++ ++++++++++ +++++++++ ++++ .6 1+.+*+Principales 1+.+*+Principales acti3os:++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++++++ ++++++++++++++++ ++++++++++ +++++++++ .6 1+.+.+Subsidiarias: 1+.+.+Subsidiarias:++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++ +++++++++++++ ++++++++++ +++++++++ .? 1+.+/+Princi 1+.+/+Principales pales marcas de Alico Alicorp rp S+A+A+ S+A+A+++++++++++++ ++++++++++++++++++++++++++ +++++++++++++++++++++ ++++++++++++ +++++++++++ +++++++++++ +++++++ /0 1+.+1+!escripción 1+.+1+!escripción de los productos @ue distribuye y produce la empresa: ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++/* 1+.+1+*+Consumo 1+.+1+*+Consumo masi3o: ++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ ++++++++++++++++++++++++++ ++++++++++++++++ ++++ /* 1+.+1+.+Productos 1+.+1+.+Productos industriales: +++++++++++++ +++++++++++++++++++++++++++ +++++++++++++++++++++++++++ +++++++++++++++++++++++++++ +++++++++++++++++++ +++++++++ ++++ 11 1+.+1+/+"utrición 1+.+1+/+"utrición animal:+++++++++++++ +++++++++++++++++++++++++++ ++++++++++++++++++++++++++++ +++++++++++++++++++++ +++++++++++++ +++++++++++ +++++++++++ +++++++++++ ++++++++ +++ 6* 1+.+6+!escr 1+.+6+!escripción ipción de sus produc productos tos bander bandera: a:++++ ++++++++ ++++++++ ++++++++ +++++++ ++++++ ++++++ ++++++ ++++++ ++++++ ++++++ ++++++ ++++++ +++++++ 6/ 1+.+?+r-ani 1+.+?+r-aniación ación distributi3a distri buti3a y distri distribuidor buidores es de la empresa: +++ ++++++ ++++++ +++++++++++++++++66
1+.+?+*+Cobertura "acional de !istribución:+++++++++++++++++++++++++++++++++++++++ 66 1+.+?+.+Almacenes:++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 66 1+.+?+/+Transporte:+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 66 1+.+?+/+*+Tipos de car-a:+++++++++++++++++++++++++++++++++++++++++++++++++++++ 6? 1+.+?+1+Canales de distribución:+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 6? 1+/+Medios @ue utilia para su comercialiación:+++++++++++++++++++++++++++++++++++++++++++++++ 6B 1+1+#u-ares de 3enta internacionalD nacional y local++++++++++++++++++++++++++++++++++++++ 6, 1+6+#a comercialiación por medio de la eb y el sistema @ue usa:+++++++++++++++++ ?* 1+?+Recursos intan-ibles++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?* 1+?+*+Sistema SAP RG/: +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?* 1+B+Capacidades or-aniati3as:+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?. 6+A"A#$S$S ESTRATE($CS:+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?1 6+*+An7lisis F!A:++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?1 6+.+Matri F!A:++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?? CAP&TU# $$: PRPUESTAS !E# "E(C$ E" #A A!M$"$STRAC$" !E #A $"FRMC$" *+P#A" !E S$STEMA !E $"FRMAC$%": ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?8 *+*+$nfraestructura tecnoló-ica de la empresa++++++++++++++++++++++++++++++++++++++++++++++++++++ ?8 *+.+Como utiliar la tecnolo-=a +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ?8 *+/+!escribir los sistemas actuales e
2iblio-raf=a+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 80
CAP$TU# $: '$STR$A# !E #A R(A"$)AC$%"
$"FRMAC$" !E #A EMPRESA A#$CRP S+A+A+ *+ A"A#$S$S !E #A R(A"$)AC$%": *+*+ !atos -enerales de la institución:
A+ !enominación: La "e#miai6 $#ia( "e (a em%re$a e$ A(i#r% S.A.A.
2+ !omicilio: E( "#mii(i# "e (a $#ie"a" e$ A-ei"a Ar)e!ia N: ;<=>, Carme "e La Le)*a Re+#$#, Ca((a#. S* e!ra( !e(e26ia e$ >1?@, $* 2a8 e( mer# >1?@?.
C+ Constitución e inscripción: A(i#r% S.A.A. $e #$!i!*+6 %#r E$ri!*ra P'(ia "e( 1 "e 0*(i# "e 1=? e8!e"i"a a!e e( #!ari# %'(i# Dr. *(i# C. Beri$# e iii6 $*$ a!i-i"a"e$ e( 1 "e a)#$!# "e 1=?. La $#ie"a" e$! re)i$!ra"a e (a Par!i"a E(e!r6ia N: <<<1 "e( Re)i$!r# "e Per$#a$ *r/"ia$ "e (#$ Re)i$!r#$ P'(i#$ "e( Ca((a#.
!+ Capital social: E( a%i!a( $#ia( rea"#, $*$ri!# + %a)a"# "e (a $#ie"a" a$ie"e a S ;<, 1=1,<>1., re%re$e!a"# %#r ;<, 1=1,<>1 ai#e$ #m*e$ "e S 1. "e -a(#r #mia( a"a *a. La *e!a ai#e$ "e i-er$i6 a$ie"e a S <, >,;<., re%re$e!a"a %#r <, >,;< ai#e$ "e i-er$i6 "e S 1. "e -a(#r #mia( a"a *a. A( >1 "e "iiem're "e 1, (a $#ie"a" !iee rea"a$ + emi!i"a$ (a$ $i)*ie!e$ ai#e$
•
Acciones Comunes
;<,1=1,<>1
•
Acciones de $n3ersión
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*+.+ "ombre de la institución: La "e#miai6 $#ia( "e (a em%re$a e$ A(i#r% S.A.A.
*+/+ Rubro o -iro del ne-ocio: ALICORP S.A.A e$ (a em%re$a #meria(i7a"#ra "e %r#"*!#$ "e #$*m# ma$i-#, %r#"*!#$ i"*$!ria(e$ + "e *!rii6 aima(. E !#"#$ $*$ %r#e$#$ "e %r#"*i6, A(i#r% *m%(e # e$!"are$ i!erai#a(e$ "e a(i"a" + #m%e!i!i-i"a". E (#$ (!im#$ a4#$, (a em%re$a &a e(e-a"# $*$ i-e(e$ "e %r#"*i6 #$#(i"a"# $* (i"era7)# e "i-er$a$ a!e)#r/a$.
SE(ME"TS
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Productos para food ser3ice:
PR!UCTS $"!USTR$A#E
Aei!e$ + $a($a$ e(a'#ra"a$ %ara re$!a*ra!e$
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+ !ie"a$ "e #mi"a r%i"a.
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"UTR$C$ "
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A. IREA !E RECURSS 'UMA"S Y RE#AC$"ES
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C#!a'i(i"a" NIC$J. N. AREA !E PRESUPUESTS: Re$%#$a'(e "e (a e(a'#rai6 "e( %re$*%*e$!# 'a$e "e (a em%re$a, + "e (a #$#(i"ai6 + #!r#( "e( %re$*%*e$!# "e )a$!#$ e i-er$i#e$. Pr#+e!a (#$ re$*(!a"#$ "e a"a e0erii#, (#$ #$!#$ "e %r#"*i6 + -e!a$K a"em$ "e e(a'#rar (a$ %(ai((a$ "e re!a'i(i"a" a i-e( SU + "ar $#%#r!e a (a$ rea$ %ara (a e-a(*ai6 "e %r#+e!#$.
.+ F$"ES !E #A R(A"$)AC$%": .+*+ Misión: Cream#$ mara$ (/"ere$ 5*e !ra$2#rma mera"#$ )eera"# e8%erieia$ e8!ra#r"iaria$ e *e$!r#$ #$*mi"#re$. E$!am#$ e #$!a!e m#-imie!# '*$a"# i#-ar %ara )eerar -a(#r + 'iee$!ar e (a $#ie"a".
.+.+ 9isión: Haia e( 1 -am#$ a !ri%(iar e( -a(#r "e (a #m%a4/a.
/+ A"A#$S$S E;TER": A'ara !#"# a5*e((# 5*e i2(*+e e e( "e$arr#((# "e (a em%re$a me"ia!e "i2ere!e$ 2a!#re$
1.- Imagen Alicorp: Arribas 1J refleja los Grupos que influyen en el desarrollo de la empresa Alicorp S.A.A.
/+*+ Factores económicos: Re(ai#a"#$ # e( #m%#r!amie!# "e (a e##m/a, e( 2(*0# "e "ier#, "e 'iee$ + $er-ii#$, !a!# a i-e( ai#a( #m# i!erai#a(. C*e!a # %r3$!am#$ 'aari#$ e e( BCP + S#!ia'a, + "e 'a#$
i!erai#a(e$ #m# e( Ci!i'a N.A. + BBVA Ba# Fra3$ %ara (a i-er$i6 e m5*ia$, e *e-#$ + m#"er#$ -e&/*(#$, # e( 2i "e im%(eme!ar ma+#r !e#(#)/a, %ara %#"er 'ri"ar * me0#r $er-ii# a( (ie!e + a$/ %#"er a%!ar * ma+#r mer# "e (ie!e$. Tam'i3 %ara 2iaiamie!# "e #meri# e8!eri#r. E$ a2e!a"a %#r e( a(7a "e (#$ %rei#$ e %r#"*!#$ "e #$*m# ma$i-#.
Si em'ar)# A(i#r% S.A.A., !*-# 5*e e2re!ar )ra"e$ "e$a2/#$, %#r (# 5*e, )raia$ a $* )ra e5*i%# %r#2e$i#a(, $*%# a"e(a!ar$e a (a$ "i2i*(!a"e$ + $*%erar(a$ # em%e4#, !a(e!# + "iami$m#.
C# *e-#$ %r#"*!#$ + e-a$e$ 'ie a#)i"#$ %#r e( #$*mi"#r, am%a4a$ %*'(ii!aria$ aer!a"a$ e i*r$i#e$ "e re$*(!a"# m*+ $a!i$2a!#ri# e e( m*"# "e (a$ e8%#r!ai#e$ + (#$ e)#i#$ i!erai#a(e$, (a 2ami(ia ALICORP #'!*-# * $imer# "e 38i!#$.
Crea!i-i"a" + (a e2iaia "e (a$ e$!ra!e)ia$ "e( )ra e5*i%# A(i#r%. A"em$ "e( (a7amie!# "e *e-#$ %r#"*!#$ +
e( re(a7amie!# "e
#!r#$, $e rear# *e-#$ em%a5*e$ "e '*e "i$e4#, ma!eria( )r2i# a!ra!i-# + $e %r#"*0er# am%a4a$ %*'(ii!aria$ "e ra"i# + !e(e-i$i6 "e im%a!# $i)i2ia!i-#.
/+.+ Factores Tecnoló-icos: 1?
L#$ re(ai#a"#$ # e( "e$arr#((# "e (a$ m5*ia$, (a$ &erramie!a$, (#$ %r#e$#$, (#$ ma!eria(e$ + "em$. N# #'$!a!e e e( i-e( "e !e#(#)/a, e8i$!e *a 2re*e!e im%(eme!ai6 + a!*a(i7ai6 a"e*a"a "e !e#(#)/a "e %r#"*i6 me"ia!e e( "e$arr#((# + e0e*i6 "e %r#+e!#$ "e i)eier/a + a*!#ma!i7ai6 "e %r#e$#$, a(i"a" "e (a i$!a(ai6 + $a!i$2a!#ria e!re)a "e (#$ *e-#$ $i$!ema$ a (#$ *$*ari#$ 2ia(e$ + a( "e%ar!ame!# "e ma!eimie!#. La Im%(eme!ai6 e me"i#$ "e #m*iai6 i!er#$ e (a em%re$a. C*e!a # *a a"e*a"a a!i"a" "e me"i#$ "e !ra$%#r!e %ara rea(i7ar *a '*ea "i$!ri'*i6, # -e&/*(#$ m#"er#$ + $e)*r#$. P#r (# 5*e A(i#r% e$ *a em%re$a $6(i"a, %*e$ i-ier!e e im%(eme!a e !e#(#)/a, %*'(ii"a", ma5*iaria$ + "e$arr#((# "e *e-#$ %r#"*!#$ # (a 2ia(i"a" "e $a!i$2aer (a$ ee$i"a"e$ "e $*$ (ie!e$ + #$*mi"#re$ +a 5*e e$ *a mara re##i"a + !iee )ra a#)i"a. C*e!a # aa(e$ "e "i$!ri'*i6.
EHemplo: la utiliación de medios y l=deres de opinión
E!re e((#$ !eem#$ a RPP N#!iia$, CPN Ra"i# e"*a"# e *!rii6 i2a!i(, $e 'ri"ar# !i(e$ #$e0#$ "e *!rii6 e !ema$ m$ re(e-a!e$.
A !ra-3$ "e CNP Ra"i#, $e 'ri"a ree!a$ "iaria$, m*+ e#6mia$ + a(!ame!e *!ri!i-a$ %ara (#$ i4#$ + "e RPP N#!iia$ (#)rar# ((e)ar a"a $emaa a m$ "e mi((#e$ "e ma"re$ e e( Per. T#"#$ (#$ #!ei"#$ 2*er# a'a(a"#$ %#r e( Mii$!eri# "e Sa(*" "e( Per.
/+/+ Factores Politicos: Se re2iere a( *$# # a$i)ai6 "e( %#"er, e re(ai6 # (#$ )#'ier#$ ai#a(e$, "e%ar!ame!a(e$, (#a(e$K (#$ 6r)a#$ "e re%re$e!ai6 + "ei$i6 %#(/!ia, $i$!ema$ "e )#'ier#, + #!r#$. N#rma$, e( )#'ier# im%#e -ari#$ re)(ame!#$ "#"e ALICORP *m%(e # !#"#$ e$!#$ re)(ame!#$ # e( 2i "e # !eer %r#'(ema$ # e( )#'ier#, "e'i"# a 5*e %er0*"iar/a $* ima)e + %#r (# !a!# %er"er/am#$ a m*&#$ "e *e$!r#$ (ie!e$ P#r $er *a em%re$a "e "i$!ri'*i6 "e %r#"*!#$ "e #$*m# ma$i-# e$!am#$
$*0e!#$ a (#$ am'i#$ e (a e##m/a. La$ me0#ra$ + e( '*e "e$em%e4# "e (a em%re$a e$! !am'i3 (i)a"# a (#$
am'i#$ !ri'*!ari#$ 5*e $e rea(i7a e e( e$!a"# + $* (e)i$(ai6. 1
/+1+ Factores Sociales: S# (#$ 5*e a2e!a e( m#"# "e -i-ir "e (a )e!e, i(*$# $*$ -a(#re$. Graia$ a $*$ a(!#$ e$!"are$ e (a$ #%erai#e$, $e ri)e 'a0# %arme!r#$
i!erai#a(e$ %ara e( *m%(imie!# "e #rma$ "e Ca(i"a", Me"i# Am'ie!e + Se)*ri"a" + Sa(*" O*%ai#a( a !ra-3$ "e * Si$!ema "e Ge$!i6 I!e)ra"# SGIJ. Di$!ri'*i6 "e i)re$#$, #!ri'*+e a (a me0#ra "e( me"i# am'ie!e e$!
#m%r#me!i"# a me0#rar #!i*ame!e $*$ #%erai#e$, a %re-eir (a #!amiai6 + a *!i(i7ar a"e*a"ame!e (a eer)/a, # (a 2ia(i"a" "e miimi7ar (#$ im%a!#$ am'ie!a(e$ "e *e$!ra$ a!i-i"a"e$, %r#"*!#$ + $er-ii#$ e 'ee2ii# "e (a #m*i"a", "e!r# "e( mar# (e)a( a%(ia'(e + (#$ re5*i$i!#$ -#(*!ari#$ 5*e (a em%re$a a"#%!e.
/+6+ Factores !emo-r7ficos: L#$ re(a!i-#$ a (a *'iai6, e$%ai#, !#%#)ra2/a, (ima, %a!a$, aima(e$ + re*r$#$ a!*ra(e$. E e$!e 2a!#r a2e!a e( (ima, %ara e( r*'r# "e &e(a"#$, (a -e!a "e%e"e "e( a(#r + (a %re$eia "e 'ri((# $#(ar. Ca%ai"a" %ara #$e)*ir a(a7ar *a %#$ii6 #m%e!i!i-a 2a-#ra'(e, 5*e %ermi!a #'!eer * "e$em%e4# $*%eri#r a( "e (#$ #m%e!i"#re$. P#r #$i)*ie!e A(i#r% &a -ei"# rea(i7a"# a(ia7a$ e$!ra!3)ia$ # im%#r!a!e$ em%re$a$
"e( $e!#r #$*m# ma$i-# e( *a( (e$ &a %ermi!i"# %#$ii#ar $*$ %r#"*!#$ e %a/$e$ #m# B#(i-ia, C#(#m'ia, C&i(e, E*a"#r, E$!a"#$ Ui"#$ "e N#r!eam3ria, Hai!/, H#"*ra$, a%6, Paam + Re%'(ia D#miiaa. A(i#r% e$ *a em%re$a $eria, re$%#$a'(e, !iee (a #2ia7a "e $*$
#$*mi"#re$, &a !ei"# 38i!#. S#$!iee *a -e!a0a #m%e!i!i-a +a 5*e #2ree %r#"*!#$ "e a(i"a" + %r#"*!#$ Premi*m. Tiee a(ia7a$ e$!ra!3)ia$ # Cari!a$ "e( a((a# Re*%3ra!eJ, !am'i3 #
Ra"i# Pr#)rama$ "e( Per + Ca"ea Per*aa "e N#!iia$.
1+ A"A#$S$ $"TER": 1+*+ Recursos y capacidades:
A+ Proyecto J#e
$e4a(ar e( me0#ramie!# "e( $i$!ema "e re%#$ii6 %ara (a$ $**r$a(e$, (a %r#)ramai6 "e (a$ r*!a$ "e re%ar!# a (ie!e$, (a e-a(*ai6 "e (#$ !ra$%#r!i$!a$, e( "e$arr#((# "e * m#"e(# "e !ari2a$ "e 2(e!e$, (a "e2iii6 "e /"ie$ %ara me"ir (a )e$!i6 "e( rea "e Tra$%#r!e$ + e( "e$arr#((# "e * $i$!ema %ara #$!ear 2(e!e$ %#r %r#"*!#.
1+.+ Recursos tan-ibles: 1+.+*+ Principales acti3os: L#$ %rii%a(e$ a!i-#$ "e (a $#ie"a" $e e*e!ra *'ia"#$ e (a$ %(a!a$ i"*$!ria(e$ "e( Ca((a#, Pi*ra + Are5*i%a. L#$ -a(#re$ "e (#$ a!i-#$ e A(i#r% S.A.A. e$! e8%re$a"#$ e mi(e$ "e *e-#$ $#(e$. E (a P(a!a COPSA, *'ia"a e e( Ca((a#, $e e*e!ra (#$ a!i-#$ "e"ia"#$ a (a e(a'#rai6 "e (#$ aei!e$, )ra$a$ a(ime!iia$, $a($a$ + 0a'#e$ %r#"*i"#$ %#r (a em%re$a. E( -a(#r #!a'(e "e "i&#$ a!i-#$ a$ie"e a S., >?. E (a P(a!a Fa*e!! *'ia"a e e( Ca((a# $e e*e!ra *'ia"#$ (#$ a!i-#$ "e"ia"#$ a (a e(a'#rai6 "e &aria$, %a$!a$ a(ime!iia$ + )a((e!a$ %r#"*i"a$ %#r (a em%re$a. E( -a(#r #!a'(e "e "i&#$ a!i-#$ a$ie"e a S.1=<, . E Pi*ra $e e*e!ra (a P(a!a Ca(i8!# R#mer# "e"ia"a a (a e(a'#rai6 "e Ome)a >. E( -a(#r #!a'(e "e "i&#$ a!i-#$ a$ie"e a S.??,=. E Are5*i%a $e e*e!ra (a P(a!a Si"@S*r + e( M#(i# Are5*i%a, "e"ia"#$ a (a e(a'#rai6 "e &aria$, %a$!a$ a(ime!iia$ + )a((e!a$. E( -a(#r #!a'(e "e "i&#$ a!i-#$ a$ie"e a S., >.
1+.+.+ Subsidiarias:
Consorcio !istribuidor $@uitos S+A+: Se #$!i!*+6 e iii6 #%erai#e$ e( 1 "e #!*'re "e 1=. S* "#mii(i# (e)a( e$ a((e C*7# N: ;<, Di$!ri!# "e P*&aa, Pr#-iia "e Ma+a$, L#re!#, Per. S* a!i-i"a" e#6mia #$i$!e e (a #meria(i7ai6 "e !#"a (a$e "e ar!/*(#$ # %r#"*!#$, %rii%a(me!e "e aei!e$ + )ra$a$ #me$!i'(e$, 2i"e#$ + &aria$ e (a 7#a "e $e(-a "e( Per.
A-assycorp S+A+: Se #$!i!*+6 e( ? "e 2e'rer# "e ? e (a i*"a" "e G*a+a5*i(, Pr#-iia "e G*a+a$, E*a"#r, # "#mii(i# (e)a( e Ur'. Sa!a Le##r S#(ar ; M7. 1, e iii6 #%erai#e$ e( 1 "e a)#$!# "e ?. S* a!i-i"a" e#6mia #$i$!e e (a #meria(i7ai6 "e !#"a (a$e "e ar!/*(#$ "e #$*m# ma$i-# %rii%a(me!e )a((e!a$, 2i"e#$, $a($a$, re2re$#$ i$!a!e#$, a(ime!#$ %ara ma$#!a$, e!. 1
1+.+/+ Principales marcas de Alicorp S+A+A+: 2.- Imagen Alicorp N° : Arribas 1J refleja las rincipales marcas de
produc!os elaborados y dis!ribuidos por la misma empresa Alicorp S.A.A. a ni"el nacional e in!ernacional. De$ri%i6 "e (#$ %r#"*!#$ 5*e "i$!ri'*+e + %r#"*e (a em%re$a
1+.+1+*+
Consumo masi3o:
A ACE$TES: •
%rim#r (a$i# %rim#r %remi*m
•
%rim#r "e$arr#((# "&a
•
aei!e "e #(i-a %rim#r
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a%ri 2ri#( $#+a
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e)ri!a &*4# e)ri!a maiea
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e)ri!a e$eia "e -aii((a
•
1=
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arame(# (im# $a+#
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a)e( 2i'ra
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(**ma a(m#&a"a a(2a 'e!#
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"# -i!!#ri# "# -i!!#ri# "e(i"*#
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mar)ari!a
K 'AR$"AS: •
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2a-#ri!a
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'#(i-ar '#(i-ar a!i'a!eria(
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mar$e((a
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!r#me
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# MAR(AR$"AS: • •
Ma!+ $e((# "e #r#
MPA"ET"ES: •
'(aa 2(#r
•
mi(a#
" PSTRES: •
)e(a!ia e)ri!a
• •
ma7am#rra e)ri!a 2(a e)ri!a
•
%*"i e)ri!a
PREME)C#A: •
me7(a (i$!a '(aa2(#r
P REFRESCS: •
re2re$#$ a*
•
re2re$#$ e)ri!a
SA#SAS: • •
rema "e r##!# *&**!a ma+#e$a a(aea
•
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•
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rema &*aaia a(aea
• •
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R SUA9$)A"TES: •
1+.+1+.+
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Productos industriales: A A!ERE)S: 1
$i((a# a(%e$a -ia)re a(%e$a.
• •
2 C"(E#A!S: %a%a$ (i$!a %ara 2reir
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•
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MPASTE#ER$A: •
rema &a!i((+ %rima-era #'er!*ra "e &##(a!e %rima-era
•
e)ri!a a7*ar im%a(%a'(e
•
1+.+1+/+
"utrición animal: •
i#-i!a (a$$i
•
i#-i!a a!a( i#-i!a #ri)i
•
•
i#-i!a %re-ee i#-i!a !era%
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•
1+.+1+ !escripción de sus productos bandera:
ma+#e$a a(aea 0a'# '#(i-ar 0a'# mar$e((a ma!+ $e((# "e #r# re2re$#$ a* re2re$#$ e)ri!a #ier# a%ri %rim#r (a$i# "# -i!!#ri# a$i# )(ai!a$ !e!ai#
1+.+6+ r-aniación distributi3a y distribuidores de la empresa: 1+.+?+*+
Cobertura "acional de !istribución: La #'er!*ra "e "i$!ri'*i6 a i-e( ai#a( $e "a a !ra-3$ "e
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< Di$!ri'*i"#re$ E8(*$i-#$ DEJ Si$!ema "e "i$!ri'*i6 F##" Ser-ie
•
1 a(maee$ a i-e( ai#a(
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? O2iia$ "e -e!a$
•
• •
1+.+?+.+
= P(a!a$ i"*$!ria(e$ O%eram#$ e (#$ ; m$ im%#r!a!e$ %*er!#$.
Almacenes: •
Fi"eeria (ima A-. Ar)e!ia ;<=> Carme "e (a Le)*a Re+#$# – Ca((a#
•
Ce!r# "e Di$!ri'*i6 Ce!ra( A-. #r)e C&-e7 = Carme "e (a Le)*a@ Ca((a#
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M#(i# Ca((a# r. H*$ar N 1;>@ Ca((a#
•
Ra$a – C&ar(ie A-. Ne$!#r Gam'e!a m >. – Ca((a#
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Fi"eeria A(ia7a r. Re%'(ia "e E*a"#r SN C"ra. < Lima era"#
L#$ a(maee$ "e A(i#r% e %r#-iia $e e*e!ra e Pi*ra, C&i(a+#, Tr*0i((#, Are5*i%a, C*7# + e (a$ "em$ i*"a"e$ "#"e # &a+ a(maee$ $e *!i(i7a e( Cr#$$ D#i), #m# e2iieia e (a "i$!ri'*i6.
1+.+?+/+
Transporte: De$"e $* reai6 A(i#r% &a !ereri7a"# e( !ra$%#r!e, e (a a!*a(i"a" *e!a # m$ "e em%re$a$ 5*e (e 'ri"a $er-ii#$ a i-e( ai#a(, (#$ *a(e$ 'ri"a (#$ $i)*ie!e$ $er-ii#$ Re%ar!# a (ie!e$. • •
1+.+?+1+
Tra$(a"# a $**r$a(e$ "e %r#-iia$. Tra$(a"# e!re (#$ e!r#$ %r#"*!i-#$ "e Lima.
Canales de distribución: •
Di$!ri'*i"#re$ e8(*$i-#$
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Di$!ri'*i"#re$ # e8(*$i-#$ Ma+#ri$!a$
• • •
Caa( m#"er# Caa( !ra"ii#a(
1+/+ Medios @ue utilia para su comercialiación: E( rea "e #meria(i7ai6 e$! #m%*e$!a "e "#$ $*' rea$ *a "e e((a e$ #m%ra$, "e"ia"a a (a #m%ra "e ma!eria$ %rima$, ma5*iaria$ + $er-ii#$ "e a!*ra(e7a i"*$!ria(, + (a $*' rea "e -e!a$ ear)a"a "e (a ree%i6, #2irmai6 + "i$!ri'*i6 "e (#$ %r#"*!#$. •
De$arr#((am#$ e( MIND, * $#2!are e$%eia( %ara *e$!ra$ Di$!ri'*i"#ra$ E8(*$i-a$ 5*e #2ree *a a(!a $e)*ri"a", i!e)rai6 # SAP, e0e*i6 e (/ea + re"*i6 "e #$!#$ "e e5*i%#$. E$!e ERP E!er%ri$e Re$#*re >
P(ai)J #%!imi7ar (a )e$!i6 "e (a$ Di$!ri'*i"#ra$, %*e$ i#r%#ra (a$ me0#re$ %r!ia$ "e A(i#r% + re"*e e * 1 (#$ !iem%#$ "e !ra'a0# a"mii$!ra!i-#. •
Im%(eme!am#$ Ve!a$ a (a Car!a e (a$ Di$!ri'*i"#ra$ E8(*$i-a$K e$ "eir 5*e $e !ra!a "e *a e$!ra!e)ia "i2ereia"a, e$%eia(i7a"a %ara re$!a*ra!e$.
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A( a'# "e $ei$ me$e$ (#$ re$*(!a"#$ 2*er# e$%e!a*(are$ reim#$, # re$%e!# a , 1? e e( mer# "e (ie!e$ # #m%ra + 1; %r#me"i# e (a$ -e!a$ e e$e )ir#.
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Cream#$ "#$ %(a!a2#rma$ "e a*m*(ai6 "e %*!#$ a !ra-3$ "e (a$ *a(e$ #rre (a$ e$!ra!e)ia$ "e Tra"e Mare!i)
aJ Ca!(#)# "e %*!#$ %ara (ie!e$ ma+#ri$!a$, # %remi#$ a)r*%a"#$ e r*'r#$ %er$#a(e$, "e r#!ai6 + "e -i$i'i(i"a"K
'J Gaa M$, #m# %ar!e "e( %r#)rama "e ie!i-#$ a (a 2*er7a "e -e!a$ "e (#$ Di$!ri'*i"#re$ E8(*$i-#$. E$!e 38i!# #!ri'*+6 a 5*e A(i#r% #$i)*iera, %#r %rimera -e7, e( (i"era7)# e (a a!e)#r/a.
1+1+ #u-ares de 3enta internacionalD nacional y local:
a $nternacional: E *a!# a (a #meria(i7ai6 (a em%re$a A(i#r% S.A.A. rea(i7a $*$ -e!a$ e (#$ $i)*ie!e$ %a/$e$ 5*e $# a%r#8ima"ame!e "e (#a *a(e$
(e$ mei#are
a()*#$ •
Hai!/ – Ne)#i# "e C#$*m# Ma$i-#
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C&i(e – Ne)#i# "e C#$*m# Ma$i-# + Ne)#i# "e Pr#"*!#$ I"*$!ria(e$
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B#(i-ia – Ne)#i# "e C#$*m# Ma$i-# + Ne)#i# "e Pr#"*!#$ I"*$!ria(e$
• •
Re%'(ia D#miiaa – Ne)#i# "e C#$*m# Ma$i-# EEUU – Ne)#i# "e C#$*m# Ma$i-#
•
C#$!a Ria – Ne)#i# "e C#$*m# Ma$i-# + Ne)#i# "e N*!rii6 Aima(
b "acional: E *a!# a( m'i!# "e -e!a e e( mera"# ai#a( (a ma+#r %ar!e "e (a %r#"*i6 + -e!a $e "e$!ia e *e$!r# mera"# (#a(. Ima)e N: ; F*e!e A(i#r%
;
1+6+ Recursos intan-ibles: 1+6+*+ Sistema SAP RG/: A(i#r% *e!a # e( $i$!ema SAP R>, e( *a( 2*e im%(a!a"# e e( a4# =< # (a '$5*e"a "e *a $#(*i6 i!e)ra( "e i2#rmai6 %ara e( rea i"*$!ria( "e (a em%re$a. E( #'0e!i-# era e$!a"ari7ar $*$ %r#e$#$, %#r5*e a"a em%re$a 5*e #2#rm6 e( )r*%# A(i#r% era "i2ere!e + (a %(a!a2#rma "e $i$!ema$ era m*+ &e!er#)3ea. C# SAP R> *e!a a&#ra # i2#rmai6 i!e)ra( aera "e (a em%re$a, e !iem%# rea( + "e 2#rma ae$i'(e, 5*e re"*"ar e *a e2e!i-a %#(/!ia "e -e!a$, "i$mi*i6 "e "/a$ "e #'ra7a, #%!imi7ai6 "e (a e)#iai6 # (#$ %r#-ee"#re$ %ara me0#rar (#$ %rei#$, me0#ra e (a a"mii$!rai6 "e (a r#!ai6 "e i-e!ari#$, e!re #!r#$ a$%e!#$ (a-e$ "e $* e)#i#. ?
E( %r#+e!# "e im%(a!ai6 "e (a $#(*i6 SAP R>, 5*e $e "e#mi6 TEAM Tra'a0a"# e E5*i%# A(i#r% Me0#rarJ, ae rea(me!e e 1== # (a '$5*e"a "e *a $#(*i6 i!e)ra( "e i2#rmai6 %ara e( rea i"*$!ria( "e (a em%re$a, i"ia Riar"# Tem#&e, Gere!e "e Si$!ema$ "e A(i#r%. E e2e!#, A(i#r% ae "e (a 2*$i6 "e *a $erie "e em%re$a$ #m# La Fa'ri(, CIPPSA, M#(iera Per + Ni#(ii, e!re #!ra$, 5*iee$ %re$e!a'a $i$!ema$ "e )e$!i6 "i2ere!e$. E !a( $e!i"#, a( e-a(*ar !#"a $* i2rae$!r*!*ra i!era, (a$ "ire!i-a$ "e (a em%re$a "ei"ier# i!e)rar $*$ #%erai#e$ + (a me0#r a(!era!i-a 5*e e#!rar#, e !3rmi#$ "e e2iaia + ra%i"e7, (a #2re/a (a im%(a!ai6 "e (a $#(*i6 SAP R>. A$/, %*e$, $e a(5*i(6 * (#a( a" &# %ara e( %r#+e!#, + e( 1"e Mar7# "e 1== $e "i# iii# #2iia(me!e a (a im%(a!ai6 "e SAP R> # (a "e"iai6 1 "e !#"# e( e5*i%# "e !ra'a0# "e$i)a"# + "e $i$!ema$ a( %r#+e!#.
1+?+ Capacidades or-aniati3as: ALICORP a%(ia e( #m%#r!amie!# #r)ai7ai#a( "e'i"# a 5*e $*$ !ra'a0a"#re$ e$! e2#a"#$ e "e$arr#((ar (a$ $i)*ie!e$ ara!er/$!ia$ •
Me!a(i"a" "e !ra'a0ar + "ar (# me0#r "e $/ %ara $*%erar $*$ %r#%ia$ e8%e!a!i-a$.
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C#m%ar!ir i"ea(e$ + #'0e!i-#$ #m*e$ 5*e (#$ &a)a "i2ere!e$ 5*e #!ra$ em%re$a$.
• •
Sie"# me0#re$ e (# 5*e &ae #m# "e$a2/# "e !#"# (#$ "/a$. Tra'a0a"# e e5*i%#.
De e$!a maera, e$! #$ie!e$ 5*e $i $e #r)ai7a %ara (#)rar * #'0e!i-# e #m, # $#(# ree (a em%re$a, $i# !am'i3 (a #r)ai7ai6, e$ "eir ree !#"#$. A$/, !a!# (a 2*er7a %ara *m%(ir $*$ #'0e!i-#$ + $#'re((e-ar $*$ a"-er$i"a"e$ + (#$ -a(#re$ 5*e #m%ar!e $*$ !ra'a0a"#re$ (#$ #-ier!e e *a )ra 2ami(ia #r)*((#$a %#r (# 5*e &ae. E e( a$# "e( rea "e Re*r$#$ H*ma#$, $e me0#r6 e( $i$!ema "e e-a(*ai6 "e( "e$em%e4# "e *e$!r# %er$#a( a !#"# i-e( + $e &i7# * )ra e$2*er7# %#r aa(i7ar a %r#2*"i"a" e( am'ie!e "e
!ra'a0#, ((e-"#$e a a'# * e$!*"i# C(ima
Or)ai7ai#a( + E$!i(#$ Gereia(e$J + !a((ere$ "e a%ai!ai6 "iri)i"# a i-e(e$ "e )ereia me"i#$. O!r# %r#)rama, C#-er$a"# # (a Gereia, 2*e #e'i"# # e( 2i "e 2#me!ar (a #m*iai6 "ire!a e!re e( %er$#a(, ""#(e (a #%#r!*i"a" a( !ra'a0a"#r "e #-er$ar # e( 0e2e "e $* 0e2e %ara 'ee2ii# "e am'#$.
Se re6 e( Si$!ema "e B##$ "e Pr#"*!i-i"a" "e( Per$#a( %ara #m%e$ar e#6miame!e a( !ra'a0a"#r, "e a*er"# a $* %ar!ii%ai6 e (a #'!ei6 "e me0#re$ re$*(!a"#$ e (a )e$!i6 "e $* $e!#r + $e iii6 e( %r#)rama Tra'a0a"#r "e( me$. E$!e %r#)rama 'ri"a a (a %er$#a $e(ei#a"a (a #%#r!*i"a" "e )#7ar "e *a -i$i!a )*ia"a a *a "e *e$!ra$ %(a!a$ e #m%a4/a "e $*$ 2ami(iare$. Para A(i#r% e( a%re"i7a0e #!i*# e$ 2*"ame!a(, $e im%(eme!ar# e e( *r$# "e( a4# "i-er$#$ %r#)rama$ "e a%ai!ai6 e!re (#$ 5*e "e$!aa e( "e#mia"# Primer# (a Sa!i$2ai6 "e( C(ie!e. C#m# $* #m're (# i"ia, a (#$ %ar!ii%a!e$ $e (e$ e$e46 (#$ %rii%i#$ '$i#$ "e (a '*ea a!ei6.
6+ A"A#$S$S ESTRATE($CS: 6+*+ An7lisis F!A: A+ Fortaleas: •
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L/"er e (a ma+#r/a "e $*$ (/ea$ "e %r#"*!#$. A(!a %ar!ii%ai6 e e( mera"#. S#(-eia e#6mia re$%a("a"a %#r e( )r*%# R#mer#, $ie"# *# "e (#$ ma+#re$ )r*%#$ e#6mi#$ "e( %a/$. Di-er$i"a" "e %r#"*!#$. I)re$# a *e-#$ mera"#$ a i-e( re)i#a( e a!e)#r/a$ "i-er$i2ia"a$. Ha'i(i"a" "e (a C#m%a4/a %ara a"5*irir em%re$a$ + )eerar $ier)ia$ + e2iieia$ e "i&a$ a"5*i$ii#e$ $i ireme!ar $i)i2ia!i-ame!e e( i-e( "e "e*"a. Mae0# e2iie!e "e (#$ aa(e$ "e "i$!ri'*i6. Di$!ri'*i6 e %(a7a$ "e( e8!ra0er# "#"e !iee %re$eia 2/$ia E*a"#r, Ar)e!ia + C#(#m'ia, %a/$e$ e "#"e $*$ e)#i#$ $e -iee e8%a"ie"#J. C#$!a!e me0#ra + %r#2e$i#a(i7ai6 e (a )e$!i6 "e ma!eria$ %rima$ + e( (#)r# "e e2iieia$ #%era!i-a$.
2+ portunidades •
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Ireme!# "e( #$*m# "e %r#"*!#$ "e #$*m# ma$i-#. I"*$!ria i!e)ra"a + #e!ra"a I!e)rai6 -er!ia( + a(!# %#"er "e e)#iai6.
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Ma+#r %r#2e$i#a(i7ai6 "e( $i$!ema (#)/$!i# + "e #m%ra$ e e( $e!#r. A%er!*ra e#6mia "e( %a/$, !ra!a"#$ "e (i're #meri# # %a/$e$ e*r#%e#$, C&ia + #!r#$.
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A"5*i$ii6 "e em%re$a$ e #!r#$ %a/$e$ i!erai#a(i7ai6.
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A(!a$ am%a4a$ "e a%ai!ai6 a( %'(i# *$*ari#.
C+ !ebilidades <
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Ni-e(e$ "e a$#ia!i-i"a" 'a0#$. A(!#$ #$!#$ "e $i$!ema "e %r#"*i6 i!e$i-#. De%e"eia "e i$*m#$ im%#r!a"#$ #m# e( ma/7, (a $#+a + #!r#$ $*'%r#"*!#$ %ara (a 2a'riai6 "e $*$ %r#"*!#$, (# *a( (# &ae -*(era'(e a (a -#(a!i(i"a" "e (#$ %rei#$ i!erai#a(e$.
!+ Amenaas •
Da"# 5*e *a %ar!e im%#r!a!e "e (#$ %r#"*!#$ "e (a Em%re$a *!i(i7a #m# i$*m#$ e( !ri)# + (a $#+a #mm#"i!ie$J, (#$ mr)ee$ "e( e)#i# $e -e a2e!a"#$ %#r (a -#(a!i(i"a" "e (#$ %rei#$ "e 3$!#$ e e( mera"# i!erai#a( Im%#r!ai#e$ "e %r#"*!#$ "e #$*m# ma$i-#.
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E8i$!eia "e i2#rma(i"a". Se$i'i(i"a" a (a -ariai6 "e (#$ %rei#$ "e i$*m#$ a)r/#(a$, (#$ *a(e$ %*e"e -er$e m*&a$ -ee$ a2e!a"#$ %#r (#$ am'i#$ (im!i#$.
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Cam'i# (im!i# e$%eia(me!e "e$2a-#ra'(e e e( Per %#r (a "i$mi*i6 "e %r#-i$i6 "e a)*a "i$%#i'(e.
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I)re$# "e *e-#$ #m%e!i"#re$. La ri$i$ e#6mia 5*e a2e!a a "i2ere!e$ %a/$e$ a(re"e"#r "e( m*"# "#"e (a$ em%re$a$ "e #$*m# ma$i-# %er*aa$ #(#a $*$ %r#"*!#$. E$!# ((e-ar a 5*e a a%ai"a" a"5*i$i!i-a "e (#$ #$*mi"#re$ "e e$!#$ %a/$e$ "i$mi*+a.
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Cam'i#$ e (a$ !e#(#)/a$ %ara (a %r#"*i6. L#$ am'i#$ !e#(6)i#$ re5*iere "e *a a(!a i-er$i6 (# *a( %*e"e a2e!ar (#$ re*r$#$ 2iaier#$ "e( $e!#r.
6+.+ Matri F!A:
FRTA#E)AS -
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A(!a %ar!ii%ai6 e e( mera"#. S#(-eia e#6mia re$%a("a"a %#r e( )r*%# R#mer#, $ie"# *# "e (#$ ma+#re$ )r*%#$ e#6mi#$ "e( %a/$. Di-er$i"a" "e %r#"*!#$. I)re$# a *e-#$ mera"#$ a i-e( re)i#a( e a!e)#r/a$ "i-er$i2ia"a$. Mae0# e2iie!e "e (#$ aa(e$ "e "i$!ri'*i6. Di$!ri'*i6 e %(a7a$ "e( e8!ra0er# "#"e !iee %re$eia 2/$ia E*a"#r, Ar)e!ia + C#(#m'ia, %a/$e$ e "#"e $*$ e)#i#$ $e -iee e8%a"ie"#J. C#$!a!e me0#ra + %r#2e$i#a(i7ai6 e (a )e$!i6 "e ma!eria$ %rima$ + e( (#)r# "e e2iieia$ #%era!i-a$.
!E2$#$!A!ES
PRTU"$!A!ES -
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Ireme!# "e( #$*m# "e %r#"*!#$ "e #$*m# ma$i-#. I"*$!ria i!e)ra"a + #e!ra"a I!e)rai6 -er!ia( + a(!# %#"er "e e)#iai6. Ma+#r %r#2e$i#a(i7ai6 "e( $i$!ema (#)/$!i# + "e #m%ra$ e e( $e!#r. A%er!*ra e#6mia "e( %a/$, !ra!a"#$ "e (i're #meri# # %a/$e$ e*r#%e#$, C&ia + #!r#$. A"5*i$ii6 "e em%re$a$ e #!r#$ %a/$e$ i!erai#a(i7ai6. A(!a$ am%a4a$ "e a%ai!ai6 a( %'(i# *$*ari#.
AME"A)AS
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Ni-e(e$ "e a$#ia!i-i"a" 'a0#$. A(!#$ #$!#$ "e $i$!ema "e %r#"*i6 i!e$i-#. De%e"eia "e i$*m#$ im%#r!a"#$. Im%#r!ai6 "e #mmi"i!ie$ a(ime!ii#$ #m# e( ma/7, (a $#+a + #!r#$ $*'%r#"*!#$ "e (a i"*$!ria m#(iera, ara!er/$!ia 5*e (# &ae -*(era'(e a (a -#(a!i(i"a" "e (#$ %rei#$ i!erai#a(e$.
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E8i$!eia "e i2#rma(i"a". Se$i'i(i"a" a (a -ariai6 "e (#$ %rei#$ "e i$*m#$ a)r/#(a$, (#$ *a(e$ %*e"e -er$e m*&a$ -ee$ a2e!a"#$ %#r (#$ am'i#$ (im!i#$. Cam'i# (im!i# e$%eia(me!e "e$2a-#ra'(e e e( Per %#r (a "i$mi*i6 "e %r#-i$i6 "e a)*a "i$%#i'(e. I)re$# "e *e-#$ #m%e!i"#re$. E( Per e$ * mera"# a"a -e7 m$ a!ra!i-# %ara "i2ere!e$ i-er$i#i$!a$ e8!ra0er#$ %#r (# 5*e a"a -e7 *e-a$ mara$ e8!ra0era$ # * #m're +a re##i"#, -a i)re$a"# a *e$!r# mera"#. O!r# "e (#$ rie$)#$ 5*e %re$e!a e( $e!#r e$ e( "e$a(e "e m#e"a$ e!re $*$ a!i-#$ + %a$i-#$, %#r (# 5*e (a$ em%re$a$ (/"ere$ "e( $e!#r ma!iee *a %#(/!ia a!i-a "e #'er!*ra a !ra-3$ "e 2#rar"$ + $a%$.
>
CAP&TU# .: PRPUESTAS !E# "E(C$ E" #A A!M$"$STRAC$%" !E #A $"FRMAC$%"
PRPUESTAS !E# "E(C$ E" #A A!M$"$STRAC$%" !E #A $"FRMAC$%" *+ P#A" !E S$STEMA !E $"FRMAC$%": *+*+ $nfraestructura tecnoló-ica de la empresa: E *a!# a $* i2rae$!r*!*ra !e#(6)ia, (a em%re$a A(i#r% S.A.A. *e!a # !re$ %rii%a(e$ $i$!ema$ *# "e e((#$ e$ e( SAP R>, e( %#r!a( BB + e( CRA C*$!#mer Re(a!i#$&i% A$$i$!aeJ 5*e %ermi!e a (a #r)ai7ai6 !eer *a i2#rmai6 e$!r*!*ra"a + a"e*a"a %ara (a !#ma "e "ei$i#e$, a$/ #m# !am'i3 %ara -er 6m# $e e$! mae0a"# e( #!r#( i!er# + e8!er# "e (a em%re$a. E$ a(!ame!e m#"*(ar + $e a%(ia 2*"ame!a(me!e %#r me"i# "e( $#2!are, "e 2#rma 5*e (#$ m#"#$ "e i!erai6 e!re (#$ "i-er$#$ (ie!e$ + $er-i"#re$ %*e"a $er #!r#(a"#$. Si$!ema a'ier!# "e )e$!i6 e$!"ar 5*e $#%#r!a !#"a$ (a$ #%erai#e$ "e (a em%re$a, 'a$a"# e * e2#5*e #rie!a"# a %r#e$#$.
*+.+ Como utiliar la tecnolo-=a: E( !iem%# "e i$!a(ai6 + a#%(amie!# $e iii6 e e( a4# 1==<, "e$"e e$e m#me!# A(i#r%. De$arr#((6 (a i!e)rai6 "e !#"#$ $*$ %r#e$#$, %er# e$!a em%re$a !*-# 5*e i-er!ir > mi( "6(are$ m$ %ara %#"er e5*i%ar + re%#!eiar $* $i$!ema %ara 5*e "e$"e e( a4# < 2*i6 e * 1 %#r ie!# "e e2e!i-i"a". La im%(eme!ai6 "e SAP R> #$!i!*+e * 38i!# r#!*"# %ara (a #m%a4/a, e$%eia(me!e %#r5*e $e (a7ar# !#"a$ (a$ (/ea$ "e e)#i# a( mi$m# !iem%#, i(*+e"# !#"a$ (a$ $e"e$ "e A(i#r%, )eera"# * e2e!# Bi) Ba), %*e$!# a"a %r#e$# + $i$!ema $e m#"i2i6 "e * "/a %ara #!r#. Graia$ a SAP, e$!a #r)ai7ai6 *e!a, e (a a!*a(i"a", # i2#rmai6 i!e)ra( a( re$%e!# "e (a mi$ma, "e 2#rma ae$i'(e + e !iem%# rea(, %#r (# 5*e $e "i# %a$# a *a %#(/!ia "e -e!a$ e2e!i-a, re"*i6 e e( !iem%# "e #'r#, #%!imi7ai6 e (a (a'#r "e e)#iai6 # a"a %r#-ee"#r – # mira$ a( me0#ramie!# "e (#$ %rei#$@ + ma+#r e2e!i-i"a" e e( mae0# "e( 2(*0# "e( i-e!ari#, e!re #!ra$ -e!a0a$ 5*e &a $i"# 2*"ame!a(e$ %ara A(i#r%. U# "e (#$ (!im#$ am'i#$ 5*e &a !ei"# e$!a #m%a4/a, e$ (a im%(eme!ai6 "e( Ware&#*$e Maa)eme!, a%(ia"# $i$!ema$ "e ra"i# 2re*eia + 6"i)#$ "e 'arra$K !#"# e$!# &a $i"# %#$i'(e )raia$ a( $#%#r!e #2rei"# %#r *a #m%a4/a a$#ia"a a SAP Te(#)i8, (a *a( #2ree * $#2!are 5*e %ermi!e mae0ar (#$ a(maee$ "e %r#"*!#$ !ermia"#$. La im%(eme!ai6 "e e$!e $i$!ema, $e) (# re%#r!a"# %#r (a #m%a4/a, e$!*-# emara"a e (a 2(e8i'i(i"a" + (a e2e!i-i"a", e (# 5*e $e re2iere a( !iem%#. A"ii#a(me!e, $e i!e)r6 !#"a (a i2#rmai6 "e A(i#r%, "e maera 5*e $e %*"iera e2re!ar a (#$ re!#$ %r#%*e$!#$ %#r e( mera"# a!*a(.
*+/+ !escribir los sistemas actuales e
A+ Portal 2.2: >
A !ra-3$ "e (a %)ia We' "e A(i#r%, *e$!r#$ %r#-ee"#re$ "i$%#e "e( P#r!a( B*$ie$$ !# B*$ie$$ BBJ, e e( *a( %*e"e i)re$ar + -er e( e$!a"# "e $*$ 2a!*ra$, %ermi!i3"#(e$ a&#rrar !iem%# e !ra$(a"# + ((ama"a$ !e(e26ia$. De!r# "e e$!a mi$ma %(a!a2#rma #!am#$ # e( C#!ie', #%i6 a !ra-3$ "e (a *a( (#$ %r#-ee"#re$ "e $er-ii# %*e"e #2er!ar + #m%e!ir "e maera !ra$%are!e. A"em$ "e #!ar # e5*i%#$ %r#%i#$ "e i2rae$!r*!*ra !e#(6)ia, e( $#2!are *!i(i7a"# e !#"a (a #r)ai7ai6 e$ (ieia"# + *e!a # m$ (ieia$ Mir#$#2!K *e!a # a%(iai#e$ %r#%ia$ 5*e a%#+a a $*$ %r#e$#$ "e e)#i#, #m# e$ e( a$# "e $* ERP MOL # m6"*(#$ "e %r#"*i6, -e!a$, #!a'i(i"a" + a(ma3K e( *e-# ERP SBA, 5*e $e ear)a "e (a$ %(ai((a$, (#)/$!ia, *e!a$ %#r %a)ar + #'rar, !e$#rer/a + #!a'i(i"a"K * $i$!ema %ara !#ma "e %e"i"#$ e !e(32##$ Ne8!e(K * $i$!ema %ara !rami!e$ "#*me!ari#$ METSAK + * $i$!ema %ara re)i$!r# "e i)re$#$ + $a(i"a$ "e( %er$#a(. E e( rea "e Ser-ii# a( C(ie!e, a"em$ "e( *$# "e $i$!ema a"mii$!ra!i-# SAP S+$!em$, A%%(ia!i#$ a" Pr#"*!$ i "a!a %r#e$$i)J + "e( "e a$i$!eia a( (ie!e, CRA C*$!#mer Re(a!i#$&i% A$$i$!aeJ, $e i!r#"*0# *e-#$ i"ia"#re$ (#)/$!i#$ !i%# PI e+ Per2#rmae I"ia!#r$J %ara me"ir + m#i!#rear "a!#$ rea(e$ m$ e8a!ame!e + #m%arar *e$!r#$ $er-ii#$ # (#$ 5*e #2ree #!ra$ 2irma$ a i-e( m*"ia(. A$/ mi$m#, $e im%(eme!6 e( Pr#e"imie!# "e De-#(*i#e$ IPSA A(i#r%, # (# *a( $e a)i(i76 e( %r#e$# "e "e-#(*i#e$ # * (ie!e (a-e. E$!#$ *e-#$ m3!#"#$ "e !ra'a0# &iier# 5*e r#m%i3ram#$ *e$!r# r3#r" "e Pe"i"#$ Per2e!#$, (# 5*e im%(ia &a'er %#"i"# e!re)ar e( "e( !#!a( "e (#$ %e"i"#$ &e&#$ %#r *e$!r#$ (ie!e$ a !iem%# + $i re&a7#, i %r#'(ema$ "e a(i"a", i "e "#*me!ai6. Se) (#$ e$!"are$ i!erai#a(e$ "e $er-ii#, %ara em%re$a$ "e a(ime!#$ #m# (a *e$!ra, * ? "e %e"i"#$ %er2e!#$ e$ +a * i-e( "e e8e(eia.
2+ CRA Customer Relations5ip Assistance
C+ SAP RG/: Si$!ema "e I2#rmai6 + Re)i$!r# C#!a'(e E( re)i$!r# #!a'(e "e (a$ #%erai#e$ "e (a em%re$a $e $#%#r!a e e( $i$!ema SAP R> Ver$i6 ECC ., e( *a( &a e$!a"ari7a"# e i!e)ra"# (a$ 2*i#e$ "e !#"#$ (#$ %r#e$#$ "e (a em%re$a. C# SAP R> *e!a a&#ra # i2#rmai6 i!e)ra( aera "e (a em%re$a, e !iem%# rea( + "e 2#rma ae$i'(e, 5*e re"*"ar e *a e2e!i-a %#(/!ia "e -e!a$, "i$mi*i6 "e "/a$ "e #'ra7a, #%!imi7ai6 "e (a e)#iai6 # (#$ %r#-ee"#re$ %ara me0#rar (#$ %rei#$, me0#ra e (a a"mii$!rai6 "e (a r#!ai6 "e i-e!ari#$, e!re #!r#$ a$%e!#$ (a-e$ "e $* e)#i#.
2E"EF$C$S: >>
C*(mia"# e( %r#+e!# SAP R> $e %*"ier# i"e!i2iar (#$ $i)*ie!e$ 'ee2ii#$ e A(i#r% •
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Re"*i6 "e( $!# "e %r#"*!#$ !ermia"#$ e * a( $e)*"# a4# "e im%(a!ai6. Re"*i6 "e r#!*ra "e $!#$ "e * 1? a a( $e)*"# a4# "e im%(a!ai6. Di$mi*i6 "e "/a$ "e #'ra7a$. O%!imi7ai6 "e (a e)#iai6 # (#$ %r#-ee"#re$.X I2#rmai6 i!e)ra( aera "e (a em%re$a. Re*%erai6 "e (a i-er$i6 e > a4#$ + me"i#, %ara e((# $e 'a$ar# e e( a$# "e e)#i# rea(i7a"# %#r A(i#r% %re-iame!e, "#"e a(*(ar# e( ROI #$i"era"# < -aria'(e$. Me#r #$!# "e $#%#r!e %#r e( am'i# a %(a!a2#rma Ui8.
.+ M!E# !E PRESE"TAC$%": .+*+ Sistema propuesta para la empresa A#$CRP S+A+A+: H#+ e "/a e8i$!e "i2ere!e$ $i$!ema$ 5*e %*e"e %ermi!ir e( me0#ramie!# e (a$ !ra$ai#e$ "e i2#rmai6 e *a em%re$a !a!# i!era #m# e8!erame!e, %#r (# 5*e %#)# a $* "i$%#$ii6 + e8%(iai6 "e *a a(!era!i-a "e $i$!ema "e#mia"# Da!a Mii) 5*e %*e"e %ermi!ir(e a)i(i7ar $* %r#e$amie!# "e 2*i#amie!# #m# em%re$a.
.+*+*+ El sistema !ata Minin-: Da!a Mii), e$ e( $i$!ema 5*e %ermi!e (a e8!rai6 "e i2#rmai6 #*(!a + %re"ei'(e "e )ra"e$ 'a$e$ "e "a!#$, e$ *a %#"er#$a !e#(#)/a *e-a # )ra %#!eia( %ara a+*"ar a (a$ #m%a4/a$ a #e!rar$e e (a i2#rmai6 m$ im%#r!a!e "e $*$ Ba$e$ "e I2#rmai6Da!a Ware&#*$eJ La$ &erramie!a$ "e Da!a Mii) %re"ie 2*!*ra$ !e"eia$ + #m%#r!amie!#$, %ermi!ie"# e (#$ e)#i#$ !#mar "ei$i#e$ %r#a!i-a$ + #"*i"a$ %#r * ##imie!# aa'a"# "e (a i2#rmai6 #(e")e@"ri-eJ. L#$ a(i$i$ %r#$%e!i-#$ a*!#ma!i7a"#$ #2rei"#$ %#r * %r#"*!# a$/ -a m$ a(( "e (#$ e-e!#$ %a$a"#$ %r#-i$!#$ %#r &erramie!a$ re!r#$%e!i-a$ !/%ia$ "e $i$!ema$ "e $#%#r!e "e "ei$i6. La$ &erramie!a$ "e Da!a Mii) %*e"e re$%#"er a %re)*!a$ "e e)#i#$ 5*e !ra"ii#a(me!e #$*me "ema$ia"# !iem%# %ara %#"er $er re$*e(!a$ + a (#$ *a(e$ (#$ *$*ari#$ "e e$!a i2#rmai6 a$i # e$! "i$%*e$!#$ a ae%!ar. E$!a$ &erramie!a$ e8%(#ra (a$ 'a$e$ "e "a!#$ e '*$a "e %a!r#e$ #*(!#$, e#!ra"# i2#rmai6 %re"ei'(e 5*e * e8%er!# # %*e"e ((e)ar a e#!rar %#r5*e $e e*e!ra 2*era "e $*$ e8%e!a!i-a$.
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Ha+ *a!r# !i%#$ "e !area$ 5*e #rma(me!e $e i-#(*ra e e( Da!a Mii) •
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Clasificación e$ (a !area "e )eera(i7ar *a e$!r*!*ra 2ami(iar %ara *!i(i7ar(a e (#$ *e-#$ "a!#$. A-rupamiento e$ (a !area "e e#!rar )r*%#$ + e$!r*!*ra$ e (#$ "a!#$ 5*e $# "e a()*a maera * #!ra (# mi$m#, $i ee$i"a" "e *!i(i7ar (a$ e$!r*!*ra$ #'$er-a"a$ e (#$ "a!#$. AprendiaHe de re-las de asociación %ermi!e '*$ar re(ai#e$ e!re (a$ -aria'(e$.
.+*+.+ Re)re$i6 !iee #m# #'0e!i-# e#!rar *a 2*i6 5*e m#"e(e (#$ "a!#$ # e( me#r err#r.
.+*+/+ Pr#%*e$!a$ E( $i$!ema m#$!ra"# + "a"# a ##er %ara me0#rar e( mae0# "e i2#rmai6 "e (a em%re$a A(i#r% !e %ermi!ir • • •
O'!eer i2#rmai6 r%i"ame!e Te #2reer * re%#r!e #!i*# e e( !iem%# 5*e (# re5*iera$. Tra$2#rma (a i2#rmai6 e *a"r#$ )r2i#$ %ara #!ar (a "i2ereia "e (a a!i-i"a" #meria( "e em%re$a.
.+*+1+ #os fundamentos de implantación del sistema !ata Minin-: Area$ 1JLa$ !3ia$ "e Da!a Mii) $# e( re$*(!a"# "e * (ar)# %r#e$# "e i-e$!i)ai6 + "e$arr#((# "e %r#"*!#$. E$!a e-#(*i6 #me76 *a"# (#$ "a!#$ "e e)#i#$ 2*er# a(maea"#$ %#r %rimera -e7 e #m%*!a"#ra$, + #!i*6 # me0#ra$ e e( ae$# a (#$ "a!#$, + m$ reie!eme!e # !e#(#)/a$ )eera"a$ %ara %ermi!ir a (#$ *$*ari#$ a-e)ar a !ra-3$ "e (#$ "a!#$ e !iem%# rea(. E( Da!a Mii) !#ma e$!e %r#e$# "e e-#(*i6 m$ a(( "e( ae$# + a-e)ai6 re!r#$%e!i-a "e (#$ "a!#$, &aia (a e!re)a "e i2#rmai6 %r#$%e!i-a + %r#a!i-a. E$!e $i$!ema "e Da!a Mii) e$! (i$!a %ara $* a%(iai6 e (a #m*i"a" "e e)#i#$ %#r5*e e$! $#%#r!a"# %#r !re$ !e#(#)/a$ 5*e +a e$! $*2iie!eme!e ma"*ra$ •
Re#(ei6 ma$i-a "e "a!#$
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P#!e!e$ #m%*!a"#ra$ # m*(!i%r#e$a"#re$
.+*+6+ A()#ri!m#$ "e Da!a Mii).E( a(ae "e( $i$!ema Da!a Mii) L#$ a(ae$ "e( Da!a Mii) $e) Pre$$er J, e( #m're "e Da!a Mii) "eri-a "e (a$ $imi(i!*"e$ e!re •
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B*$ar -a(i#$a i2#rmai6 "e e)#i#$ e )ra"e$ 'a$e$ "e "a!#$. Miar *a m#!a4a %ara e#!rar *a -e!a "e me!a(e$ -a(i#$#$. >?
Am'#$ %r#e$#$ re5*iere e8amiar *a ime$a a!i"a" "e ma!eria(, # i-e$!i)ar i!e(i)e!eme!e &a$!a e#!rar e8a!ame!e "#"e re$i"e (#$ -a(#re$. Da!a Mii) %*e"e )eerar *e-a$ #%#r!*i"a"e$ "e e)#i#$ a( %r#-eer e$!a$ a%ai"a"e$
A+ Predicción automatiada de tendencias y comportamientos: •
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Da!a Mii) a*!#ma!i7a e( %r#e$# "e e#!rar i2#rmai6 %re"ei'(e e )ra"e$ 'a$e$ "e "a!#$. Da!a Mii) *$a "a!#$ e mai(i) %r#m#i#a(e$ a!eri#re$ %ara i"e!i2iar %#$i'(e$ #'0e!i-#$ %ara ma8imi7ar (#$ re$*(!a"#$ "e (a i-er$i6 e 2*!*r#$ mai(i).
2+ !escubrimiento automatiado de modelos pre3iamente desconocidos: La$ &erramie!a$ "e Da!a Mii) 'arre (a$ 'a$e$ "e
"a!#$ e i"e!i2ia m#"e(#$ %re-iame!e e$#"i"#$ e * $6(# %a$#. De!e!a !ra$ai#e$ 2ra*"*(e!a$ "e !ar0e!a$ "e r3"i!#$ e i"e!i2iar "a!#$ a#rma(e$ 5*e %*e"e re%re$e!ar err#re$ "e !i%ea"# e (a ar)a "e "a!#$.
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.+*+?+ 9entaHas del !ata Minin-: En el aspecto sistem7tico: C*a"#
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im%(eme!a"a$ e $i$!ema$ "e %r#e$amie!# %ara(e(# "e a(!a %er2#rmae, %*e"e aa(i7ar 'a$e$ "e "a!#$ ma$i-a$ e mi*!#$. Pr#e$amie!# m$ r%i"# $i)i2ia 5*e (#$ *$*ari#$
%*e"e a*!#m!iame!e e8%erime!ar # m$ m#"e(#$ %ara e!e"er "a!#$ #m%(e0#$. A(!a -e(#i"a" &ae 5*e $ea %r!i# %ara (#$ *$*ari#$
aa(i7ar ime$a$ a!i"a"e$ "e "a!#$. Gra"e$ 'a$e$ "e "a!#$, a $* -e7, %r#"*e me0#re$ %re"ii#e$. •
En el aspecto tcnico:
M7s columnas: U Da!a Mii) "e a(!# re"imie!# %ermi!e a (#$ *$*ari#$ e8%(#rar !#"a (a 'a$e "e "a!#$, $i %re$e(ei#ar * $*'#0*!# "e -aria'(e$.
M7s filas: M*e$!ra$ ma+#re$ %r#"*e me#$ err#re$ "e e$!imai6 + "e$-/#$, + %ermi!e a (#$ *$*ari#$ &aer i2ereia$
aera
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$e)me!#$ "e %#'(ai6.
.+*+B+ Tcnicas usadas en el !ata Minin-:
a Redes neuronales artificiales: m#"e(#$ %re"ei'(e$ #@ (iea(e$ 5*e a%re"e a !ra-3$ "e( e!reamie!# + $eme0a (a e$!r*!*ra "e *a re" e*r#a( 'i#(6)ia.
b Arboles de decisión:
e$!r*!*ra$ "e 2#rma "e r'#( 5*e re%re$e!a #0*!#$ "e "ei$i#e$. E$!a$ "ei$i#e$ )eera re)(a$ %ara (a (a$i2iai6 "e * #0*!# "e "a!#$. M3!#"#$ e$%e/2i#$ "e r'#(e$ "e "ei$i6 i(*+e Ar'#(e$ "e C(a$i2iai6 + Re)re$i6 CART C(a$$i2ia!i# A" Re)re$$i# TreeJ + De!ei6 "e I!erai6 A*!#m!ia "e C&i C*a"ra"# CHAI C&i S5*are A*!#ma!i I!era!i# De!e!i#J
c Al-oritmos -enticos:
!3ia$ "e #%!imi7ai6 5*e *$a %r#e$#$ !a(e$ #m# #m'iai#e$ )e3!ia$, m*!ai#e$ + $e(ei6 a!*ra( e * "i$e4# 'a$a"# e (#$ #e%!#$ "e e-#(*i6.
d Mtodo del 3ecino m7s cercano: *a !3ia 5*e (a$i2ia a"a re)i$!r# e * #0*!# "e "a!#$ 'a$a"# e *a #m'iai6 "e (a$ (a$e$ "e("e (#$ re)i$!r# $J m$ $imi(are$ a 3( e *
#0*!# "e "a!#$ &i$!6ri#$.A()*a$ -ee$ $e ((ama (a !3ia "e( -ei# @m$ era#.
e Re-la de inducción:
(a e8!rai6 "e re)(a$ i2@!&e "e "a!#$ 'a$a"#$ e $i)i2ia"# e$!a"/$!i#.
.+*+8+ Estructura de Reportes:
.+*+,+ Formatos de Presentación del !ata Minin-:
#IG$%A 1.- &$'S(%A )A 'S(%$*($%A +' %'S'N(A*I,N +' )A IN#,%&A*I,N %'$'%I+A
#IG$%A 2.- %'%'S'N(A $N %',%(' G%A#I*, 'N AS' A ),S ,%*'N(A('S %'$'%I+,S. #IG$%A /.- %'%'S'N(A *,&, S' $'+' +A% )A %'S'N(A*I,N +' ),S +A(,S A)&A*'NA+,S 'N $NA AS' +' +A(,S.
#IG$%A 0.- &$'S(%A $NA AS' +' +A(,S *,N$N(A&'N(' *,N $NA %'%'S'N(A*I,N G%A#I*A A) &,&'N(, +' S')'**I,NA% $NA +'('%&INA+A *,)$&NA $' S' %'$I'%A ,('N'% $N ANA)ISIS SI&)I#I*A+,.
A+ CC#US$"ES Y G RECME"!AC$"ES: •
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