I. Executive Summary
No one can live without food. That’s why food is valid to be one of the man’s basic needs. After every meal Filipinos often seek for a sweet that will give them satisfaction. UBENIGNO! Is a partnership in nature. The business will be managed by the proponents themselves. This business plan is about a nutritious yet enjoyable sweet treat called pastillas. The product will be manufactured at block 7 lot 4 Masipag St. Masikap Complex Pateros, Metro Manila. The initial capital for the first month is P5, 500.00. The capital needed to make the business possible will be provided by the proponents themselves. The main product is pastillas that is made from skimmed milk, that promotes healthy, affordable and enjoyable sweet treat. The business will be named as nutri sweets, coming from the words nutritious and sweets combined together. The main flavor is ube. The management and operation of UBENIGNO! Starts from, inventory and estimation of the volume of ube pastillas to be produced daily. Next is the purchasing of the ingredients and materials needed. Third, the production and packaging of the said product. Lastly, the marketing and selling of UBENIGNO! Since this is a new business line we aim to capture 15% of the market. market. The product will be purchased at Benigno “Ninoy” S. Aquino High School. The business will definitely succeed because of its affordability. The ingredients and raw materials needed can be brought at a very low cost. Profitable, because we can get back the capital at a short span of time and lastly it is attainable because its procedure can be done by anyone without ease.
Personal Information:
Sampal, Charlene Ann M.
Estolonio, Samuel B.
Saquilayan, Kathleen Claire DL.
Siervo, Mark
Ricamata, Mary Grace D.
Domingo, Mannny
Jennifer Sobrevega
II. Overview of the Business
I.
Nutri-Sweets UBENIGNO!
II.
Nutri-Sweets is the business name and the name of the primary product is UBENIGNO!. It will produce a ube flavored pastillas. It combines innovativeness and creativity at the same time because of the different style in putting the ube into a regular pastillas.
III.
Nutri-Sweets UBENIGNO! Envisions to improve the well-being of the customers, community and people by providing them a affordable treat without sacrificing its quality. The product will be manufactured and processed to supply the needs of the students of BNAHS. And the somehow help in the building of a healthier, better, and stronger well-being.
III. Business Plan The Problem or Need
A.
Health is one of the main concerns of our country today. Lacking of the right nutrition needed by the body resulting to malnutrition. Our target market is the total population inside Benigno “Ninoy” S. Aquino High School. One of the problems inside the school is the time of recess. Students get to have only 12 minutes break. They do not have enough time to eat a big/heavy nutritious meal. In line with that, heavy meals at BNAHS are quite expensive. The variety of vayant’s here in school are not that nutritious.
B.
Solving such problems are very important. Students inside the Benigno ”Nino y” S. Aquino High School needs a very nutritious treat. Hunger can result to a poor academic achievement. This has been correlated with educational research that hunger may affect learning abilities. Being in the public school, the proponents understand the situation of having a 12 minutes break and not able to have a nutritious treat.
C.
UBENIGNO!. This will satisfy the cravings for sweets but not sacrificing the nutritional need of our body. Aiming to build a better, healthier lifestyle in a single bite.
IV. Mission, Vision, Values
Vision - UBENIGNO! Will be widely known by the students of BNAHS to be the best producer of a healthy and enjoyable treat called pastillas. And it will lead the customers to a healthy lifestyle.
Mission - UBENIGNO! Aims to produce and sell a clear, nutritious but delicious and enjoyable treat called pastillas. It also aims to help our customers to not be afraid to eat sweet treats because of being health conscious. This will be done through the cooperation of the management to produce this healthy product called UBENIGNO!.
Values - UBENIGNO! As a business, commits to give the best product it can serve. And it will maintain the cleanliness and sanitation in making and serving the product. The personnel will give their best so that they can give the customers the type of service that they wanted. They will be honest to the customers. And their dedication to work will help the business be successful.
V. Marketing Plan A. Research and Analysis Our target markets are the total of Benigno “Ninoy” S. Aquino High School. Students, Faculty Members, Administrative staffs, and Utility. The market size is estimatedly 7, 290 more or less. 7, 000 more or less are students, 210 faculty members, 30 administrative staffs, 50 utility workers. This is the estimated population of Benigno ”Ninoy” S. Aquino High School. There are many competitors around. Business that exist earlier than us like Mang P edro’s pastillas from Bulacan. Our pastillas is called UBENIGNO! It has nutritious yet enjoyable sweet treat. A new style in giving out healthy product. A variation of ube and milk. Two different styles of combining it together. B. Market Strategies The product will be introduced by conducting a one day free taste/product testing to see if the target market will enjoy the product. It will be sold at the Benigno ”Ninoy” S. Aquino High School canteen. The investors are the proponents themselves. Namely Sampal, Estolonio, Ricamata, Domingo, Saquilayan, Siervo and we will operate a partnership business called NutriSweets. The proponents will supervise the business according to assigned task. Nutria-Sweets is a conscious health product so we tend to lessen the sugar content. The business will be manufactured at Block 7 lot 4 Masipag St. Masikap Complex Pateros Metro Manila.
Table 1: Number of target ube pastillas buyer per consumer group.
Populace
Students
Faculty Members
Administrative staffs
Utility Workers
TOTAL
7, 000
210
30
50
7, 290
700
21
3
5
729
Monthly
14, 000
420
60
100
14, 580
Yearly
168, 000
8, 400
1, 200
2, 000
291, 600
TOTAL Daily
Based on the given consumer groups, the daily to yearly target buyers are reflected through the assumption that 10% from Benigno “Ninoy” S. Aquino High School will buy UBENIGNO!.
VI. Production / Technical Plan
A. Product Description UBENIGNO! Is a business selling ube flavored pastillas. The finish product will be placed in a cellophane, they will choose if they want their UBENIGNO! To be pured or mixed ube. This product is affordable and very nutritious. We also lessen the sugar content of our pastillas. There will also be packaging for wholesale purchases.
B. Operating Strategies
Money
Cleansing
Man power
Cutting
Machine
Cooking
Materials
Measuring
Management
Mixing
U B E N I G N O
Packaging
!
UBENIGNO! Is made up of skimmed milk, condensed milk, sugar, and ube halaya. The following ingredients except ube will be purchased at Comembo Public Market. During the operating, the proponents will think of more ideas on how to create a more attractive product.
C. Critical Risk Table 2: UBENIGNO! Position in the market
Competitors Assorted Candies (School Canteen)
Market Share 55%
Target 50%
Assorted Candies (Coop Canteen)
45%
40%
TOTAL:
10% 100%
UBENIGNO!
Based on the table above, there are two competitors existing. UBENIGNO! Aims 10% of the market share. The proponents believe that it will be achieved.
UBENIGNO! Is different from other business operating pastillas because it has two variants the pure ube pastillas and a mixed-one of the business strength is it is done and prepared by students themselves and it is the only pastillas that is served in BNAHS that is in ube flavor.
VII: Operational Plan
A. Workflow
Inventory and Estimation of the Number of ube Pastillas to be produced.
Delivering and selling of the product.
Purchasing of the ingredients and raw materials needed.
Production, packaging Of the ube pastillas
UBENIGNO! Has very simple operational plan. It starts from inventory and estimation of the number of ube pastillas to be produced. For us daily, we will produce 730 ube pastillas. Half of it will be special ube pastillas and the other half will be regular ube pastillas. Then the purchasing of ingredients and raw materials needed at Comembo Public Market. After purchasing, next comes the production and packaging of the UBENIGNO! At block 7 lot 4 masipag St. Masikap Complex Pateros, Metro Manila. Lastly, the marketing or selling of the product at Benigno “Ninoy” S. Aquino High School. The delivery of the said product will be Monday and Wednesday
Ingredients: *Refined Sugar- ½ kilo *Skimmed Milk- 2 kilo *Condensed Milk- 12 big cans *Butter- 1 bar *Ube- 1 ¼ kilo Procedures: -
Measure all the ingredients except butter. st For the 1 variety (special ube pastillas) mix all ingredients except for the butter. Use the butter when rolling to prevent sticking. nd For the 2 variety (regular ube pastillas) mix the skimmed milk and condensed milk. Roll both varieties into desired shape and size. For the special ube pastillas, roll the mixture with the ube halay. While in the regular ube pastillas, flatten the milk mixture and put a little amount of ube halaya, roll. Dip the regular ube pastillas into the sugar. Wrap both varieties into colored cellophane.
B. Monitoring and Evaluation
UBENIGNO! Will manufacture at least (730) seven hundred thirty ube pastillas per day. It takes at least (3) three hours to prepare. The proponents divide the work bad equally for themselves. The time of selling will be the whole week. The delivery would be Monday and Wednesday.
VIII. Organizational Plan
SAMPAL, CHARLENE ANN General Manager
ESTOLONIO, SAMUEL
DOMINGO, MANNY Production Manager
Financial Mana er
RICAMATA, MARY GRACE Marketin Mana er
SAQUILAYAN, KATHLEEN CLAIRE SIERVO, MARK Sales Personnel
Sampal, Charlene Ann M. (General Manager) – in charge of the overall status of the business. Ricamata, Mary Grace D. (Marketing Manager) – in charge of selling the products, promotion, and distribution. Making ideas on how to sell the product efficiently. Estolonio, Samuel (Financial Manager) – in charge of keeping records or accounts. Head when it comes to the money going in about the business. Domingo, Manny (Production Manager) – in charge in making the product overseas the production. Head when it comes to preparing the product. Saquilayan, Kathleen Claire DL. and Siervo, Mark L. (Sales Personnel) – overall in charge in maintaining a good quality product. Head in manpower development. Note: Sometimes in some cases all the proponents will be the workers themselves because of the manpower shortage.
IX. Sustainability Financial Plan UBENIGNO! Will need at least 7,000.00 to start. This investment are coming from the proponents themselves. 1,170.00 for each proponent. The business will target the total population of Benigno “Ninoy” S. Aquino High School. Table 3 Monthly Expenses of UBENIGNO!
Product / Service Fixed Cost of UBENIGNO!
Unit Price
Quantity
TOTAL:
Advertising
1,000.00
1 Month
1,000.00
Tools and Utensils
3,230.75
Utility and Sanitation
300.00
3,230.00 1 Month
(A) Total Fixed Cost Variable Cost of UBENIGNO!
300.00 Php 4,530.75
Raw Materials : Gas
400.00
1 Month
400.00
Skimmed Milk
40.00
16 kilo
640.00
Condensed Milk
45.00
96 cans
4,320.00
Butter
42.00
8 bars
336.00
Sugar
30.00
4 kilo
120.00
Cellophane
06.00
15 pieces
90.00
Electricity
300.00
1 Month
300.00
Water Supply
700.00
1 Month
700.00
Transportation (B)Total Variable Cost (A+B) Total Cost of Production
150.00
1 Month
150.00 Php 7,056.00 Php 11,586.75
The table above shows the variable and fixed cost in the operational of UBENIGNO!. This will serve as the guide for computing the sales price, breakeven point and volume. Based on Fixed Cost and Variable Cost. The business is capable to produce 1,120 pieces of pastillas every month.
Table 4 Projected Revenue Product
Costing
Regular Pastillas
C = .77 M = 1.23 SP = 2.00 C = 1.26 M = 1.76 SP = 3.00
Special Pastillas
Total:
Projected Volume Daily
Daily Revenue
Projected Volume Monthly
Monthly Revenue
Projected volume Yearly
Yearly Revenue
365 pcs.
730.00
2,920 pcs.
5,840.00
29,200 pcs.
58,400.00
365 pcs.
1,095.00
2,920 pcs.
8,760.00
29,200 pcs. 58,400 pcs.
87,600.00
730 pcs.
5,840 pcs.
Table 5 Monthly Projected Cost and Revenue Month
June
July
August
September October
November
December
Revenue
14,600.00
14,600.00
14,600.00
14,600.00
14,600.00
14,600.00
14,600.00
Cost Projected Net Profit
11,586.75
11,586.75
11,586.75
11,586.75
11,586.75
11,586.75
11,586.75
3,013.25
3,013.25
3,013.25
3,013.25
3,013.25
3,013.25
3,013.25
January
February
March
TOTAL:
14,600.00
14,600.00
14,600.00
146,000.00
11,586.75
11,586.75
11,586.75
115,867.50
3,013.25
3,013.25
3,013.25
30,132.00
Table 6 UBENIGNO! Projected Income Statement for the Years Ended 2011-2013
Revenue Cost / Expenses Projected Net Profit
2011 Php 140,600.00 Php 115,867.50 Php 30,132.00
2012 Php 154,660.00 Php 127,454.25 Php 33,145.75
2013 Php 170,126.00 Php 139,891.00 Php 36,460.00