J & J RICE RETAIL AND WHOLESALE
Executive Summary
Filipinos are widely known as rice consumers. Rice is a major component in Filipino-diet. Filipino-diet. Breakfast, lunch and dinner are not complete when rice is not served. This fact makes rice-retailing & wholesaling a lucrative and promising usiness. There is an aundant supply of rice in Bayugan !ity, therefore constant supply of stocks is not a prolem. This is an assurance that the retailer will never run out of supply. Rice retailing will cater the needs of the less fortunate in the community who cannot afford to uy rice in ulk.
SECTION 1. MARKETIN !LAN !L AN 1.1.
!r"#uct
" & " Rice Retailer and #holesaler will focus in selling rice as it is its sole product. 1.$.
C"m%etiti"
There have een many rice retailers who have penetrated the market already, yet their presence did not suffice the need of the market due to several factors. $ne factor that the entrepreneur entrepreneur looked into is the price % strongest strongest factor for competition. The entrepreneur will use direct-uying method so as to cut the supply supply chain chain and and e ale ale to offe offerr less lesser er price price compa compared red to other other retai retailer lers. s. !onsidering that the enterprise ill offer a lesser price, hence it is most likely to compete in the market despite its fresh entrance.
1.'.
Mar(et Area
The usiness will e located in Bayugan !ity ulic 'arket near the wet market area. This place is suitale, convenient and accessile for customers.
1.).
Cu*t"mer*
The target customers of the usiness are the market-goers in Bayugan !ity. (veryone who markets are potential customers of the usiness ecause the estalishment is within the e)change center of the market and that rice is a necessity for all, therefore everyone is a target customer. 1.+.
!rice Rice /ariety '0 remium Rice Bahay Tonner
1.,.
Sa-e* "reca*t *#eekly+
Rice /ariety
!rice %er Ki-"
!r"0ecte# Sa-e*
T"ta-
hp /0.
1 kgs per week
hp 2 1.
'0
03.
1 kgs per week
41.
remium Rice
/3.
1 kgs per week
2 01.
Bahay
0.
1 kgs per week
4.
Tonner
/.
1 kgs per week
2 .
TOTAL
1.2.
!rice %er Ki-" hp /0. 03. /3. 0. /.
!r"m"ti"a- Strate3ie*
!H! 1 1+.
osters and flyers will e posted so as to promote the store. #ith the use of the most effective form of promotion % word-of-mouth, the usiness will surely e known to the market and e well promoted at its est.
SECTION $. !ROD4CTION !LAN
The usiness is on retailing and wholesaling where the enterprise will purchase directly from the rice producers. Therefore, production is not a scope of the usiness.
SECTION '. ORANI5ATIOINAL !LAN
EVANGELYN ROVIL NOYA General Manager
Utility 1
Utility 2
The general manager will oversee the full operation of the usiness from supply procurement to sales. 5he will control the cash flow the usiness. The utilities will perform the actual operation of the usiness. They will monitor the necessary supplies to e procured and to facilitate sales.
SECTION ). INANCIAL !LAN
MIHT67E 6(!(557R8 F7!T5 F$R F9676!97: :76;
Rent ()pense
-
hp 0 1.
5alaries ()pense
-
hp 0 .
5tart-
-
hp 0 .