Ja J a i d e e p Vas Va s a n t S O L A N K I
Unit 2: Consumer Behavior Multiple Choice Questions
1. ________________ ________________ emphasize(s) that proftable proftable maretin! maretin! be!ins "ith the dis#o$er% and &nderstandin! o' #ons&mer needs and then de$elops a maretin! mi to satis'% these needs. A) he maretin! maretin! #on#ept *) he strate!i# plan +) he prodt in,&en#es -) he pri#e in,&en#es Ans"er A /. ________________ ________________ is one o' the most basi# basi# in,&en#es on an indi$id&al0s needs "ants and beha$ior. A) *rand *) +<&re +) 2rodt -) 2ri#e Ans"er * 3. In terms o' #ons&mer beha$ior4 #<&re #<&re so#ial #lass and re'eren#e !ro&p !ro&p in,&en#es ha$e been related to p&r#hase and _______________. A) 5#onomi# sit&ations *) Sit&ational in,&en#es +) +ons&mption de#isions -) 2h%siolo!i#al in,&en#es Ans"er + 6. 7an% s&b8#<&ral barriers are are de#reasin! be#a&se be#a&se o' mass #omm&ni#ation mass transit and a ___________________. ___________________. A) -e#line in the in,&en#e o' reli!io&s $al&es *) -e#line in #omm&nal in,&en#es +) Stron! a"areness a"areness o' brands in the maret maret -) Stron! a"areness a"areness o' pri#in! poli#ies in the maret Ans"er A 9. ___________ de$elop de$elop on the basis o' "ealth sills and po"er. po"er. A) 5#onomi#al #lasses *) 2&r#hasin! #omm&nities +) +ompetitors -) So#ial #lasses Ans"er :. _____________ (is) are transmitted thro&!h three basi# or!anizations or!anizations the 'amil% 'amil% reli!io&s or!anizations or!anizations and edational instit&tions4 and in toda%0s so#iet% edational instit&tions are pla%in! an in#reasin!l% !reater role in this re!ard. A) +ons&mer 'eedba# *) 7aretin! in'ormation s%stems +) 7aret share estimates -) +<&ral $al&es Ans"er Sinh!ad Instit&te o' 7ana!ement 7ana!ement Vad!aon * 2&ne 611;61
1 >>/3/11/11 e7ail ? @aideep$sol ? @aideep$solani!mail.# ani!mail.#omBsinh!ad.ed omBsinh!ad.ed& &
Jaideep Vasant SOLANKI C. In lar!e nations the pop&lation is bo&nd to lose a lot o' its homo!eneit% and th&s _________________ arise. A) 7<ilin!&al needs *) +<&res +) S&b#<&res -) 2rodt adaptation reD&irements Ans"er + E. _______________ are based on sh thin!s as !eo!raphi# areas reli!ions nationalities ethni# !ro&ps and a!e. A) 7<ilin!&al needs *) +<&res +) S&b#<&res -) 2rodt adaptation reD&irements Ans"er + >. 7aretin! mana!ers sho&ld adapt the maretin! mi to ___________________ and #onstantl% monitor $al&e #han!es and diFeren#es in both domesti# and !lobal marets. A) Sales strate!ies *) 7aretin! #on#epts +) +<&ral $al&es -) *rand ima!es Ans"er + 1;. __ has be#ome in#reasin!l% important 'or de$elopin! a maretin! strate!% in re#ent %ears. A) +han!e in #ons&mers0 attit&des *) In,ation o' the dollar +) he #on#ept and the brand -) A!e !ro&ps sh as the teen maret bab% boomers and the mat&re maret Ans"er 11. Ghi#h o' the 'ollo"in! is an eample o' a so#ial in,&en#e on #ons&mer beha$iorH A) he 'ashion editor o' een ma!azines "rites that an% teen "ho "ants to be "ell8dressed 'or the frst da% o' s#hool m&st "ear a shirt that @&st re$eals her bod% per'e#tl% *) he man&'a#t&rer o' a line o' aromatherap% #andles marets them at $er% e#l&si$e stores +) Ghen 7s. A+* "ent to the store to b&% a ne" dress 'or -i"ali she de#ided not to b&% an%thin! be#a&se o' the #ro"ded #onditions o' the store -) 7rs. 2M p&r#hased a pair o' Lo#al inner"ears instead o' the Jo#e% she "anted be#a&se the Jo#e%s "ere too epensi$e Ans"er A Feedback: The fashion editor of the magazine is a reference leader. Alternatives B and D describe marketing inuences. Alternative C is an examle of situational inuences.
1/. "o o' the most important ps%#holo!i#al 'a#tors that impa#t #ons&mer de#ision8 main! pro#ess are prodt _____________ and prodt in$ol$ement. A) 7aretin! *) Strate!% +) 2ri#e Sinh!ad Instit&te o' 7ana!ement Vad!aon * 2&ne 611;61 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI -) Kno"led!e Ans"er 13. Ghi#h o' the 'ollo"in! is the most $al&able pie#e o' in'ormation 'or determinin! the so#ial #lass o' %o&r best 'riends parentsH A) he n&mber o' %ears s#hoolin! that the% had *) heir ethni# ba#!ro&nds +) heir #ombined ann&al in#ome -) heir o##&pations Ans"er 16. +han!es in #ons&mer $al&es ha$e been re#o!nized b% man% b&siness frms that ha$e epanded their emphasis on ____________ prodts. A) Latest te#hnolo!% *) imesa$in! #on$enien#e8oriented +) 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI 1>. ____________ is the defnition o' re'eren#e !ro&ps. A) Pro&ps that an indi$id&al loos to "hen 'ormin! attit&des and opinions *) Pro&ps o' people "ho ha$e been re'erred to b% someone the% no" +) Pro&ps o' oQ#e #ollea!&es -) +hat !ro&ps on the internet Ans"er A /;. ___________ are the !ro&ps that indi$id&als loo to "hen 'ormin! attit&des and opinions. A) Me'eren#e !ro&ps *) eena!e !ro&ps +) Meli!io&s !ro&ps -) Ad< !ro&ps Ans"er A /1. or "hi#h o' the 'ollo"in! prodts "o&ld the re'eren#e !ro&p in,&en#e be the stron!estH A) A best8seller no$el *) A Rtilit% tr +) A loa' o' bread -) A pair o' @eans Ans"er * //. 2rimar% re'eren#e !ro&ps in#l&de ________________. A) +olle!e st&dents *) OQ#e #ollea!&es +) amil% and #lose 'riends -) Sports !ro&ps Ans"er + /3. Se#ondar% re'eren#e !ro&ps in#l&de ________________. A) amil% and #lose 'riends *) Sports !ro&ps +) 5thni# and reli!io&s !ro&ps -) raternal or!anizations and pro'essional asso#iations Ans"er /6. 7aretin! strate!ies are o'ten desi!ned to in,&en#e _______________ and lead to proftable e#han!es. A) +ons&mer de#ision main! *) Sales strate!ies +) Ad$ertisin! strate!ies -) 5port strate!ies Ans"er A /9. __________ re'ers to the in'ormation a #ons&mer has stored in their memor% abo&t a prodt or ser$i#e. A) +o!niti$e dissonan#e *) 2rodt no"led!e +) 2rodt resear#h -) 7aretin! resear#h Ans"er * Sinh!ad Instit&te o' 7ana!ement Vad!aon * 2&ne 611;61 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI /:. One o' the e% tass o' mareters is ____________ and to #reate #ons&mer per#eptions that the prodt is "orth p&r#hasin!. A) o mae prodts easil% $isible and a$ailable *) o promote sales o' prodts +) o diFerentiate their prodts 'rom those o' #ompetitors -) o do maretin! s&r$e%s Ans"er + /C. ________ #an in,&en#e the #ons&mers0 tho&!hts abo&t prodts. A) 7aretin! and pop&larit% *) Ad$ertisin! sales promotions salespeople and p&bli#it% +) Sales promotion pop&larit% and maretin! -) *illboards Ans"er * /E. It important 'or mareters to de$ise #omm&ni#ations that oFer _______________ and are pla#ed in media that #ons&mers in the tar!et maret are liel% to &se. A) +onsistent messa!es abo&t their prodts *) *etter pri#in! +) 2rodt in'ormation to the #&stomers -) A ne" maretin! strate!% Ans"er A />. 7aretin! #omm&ni#ations pla% a #riti#al role in in'ormin! #ons&mers abo&t _____________ in#l&din! "here the% #an be p&r#hased and in #reatin! 'a$orable ima!es and per#eptions. A) *&%in! their prodts *) 2ri#e redtions +) 2rodts and ser$i#es -) he ad$anta!e o$er #ompetition Ans"er + 3;. Ghen #ons&mers are seein! lo"8in$ol$ement prodts the% are &nliel% to en!a!e in etensi$e sear#h so _________________ is important. A) Order pro#essin! *) Order booin! +) Mead% a$ailabilit% -) In'ormation abo&t "arrant% Ans"er + 31. 7areters #an #reate brand eD&it% ______________. A) *% sellin! them in presti!io&s o&tlets *) *% o$erpri#in! the prodt +) 2reparin! #omparati$e in'ormation abo&t #ompetiti$e brands -) *% main! the prodts a$ailable in all lo#ations Ans"er A 3/. Sit&ational in,&en#es that ha$e #onsiderable eFe#t on prodt and brand #hoi#e are ________________ so#ial 'eat&res time tas 'eat&res and #&rrent #onditions. Sinh!ad Instit&te o' 7ana!ement Vad!aon * 2&ne 611;61 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI A) 2h%si#al 'eat&res *) 2ri#e +) P&arantees -) 2a#a!in! Ans"er A 33. 2rodt no"led!e re'ers to the amo&nt o' in'ormation a #ons&mer has stored in memor% abo&t parti#&lar prodt #lasses prodt 'orms _________ models and "a%s to p&r#hase them. A) 2ri#es *) *rands +) 2a#a!in! -) Garranties Ans"er * 36. 2rodt in$ol$ement re'ers to ____________ or personal rele$an#e o' an item. A) A #ons&mer0s per#eption o' the importan#e *) he need o' the prodt +) he pri#e the prodt -) he amo&nt o' people "ho bo&!ht the prodt Ans"er A 39. I' the p&r#hase is 'or a hi!h8in$ol$ement prodt #ons&mers are liel% to de$elop a hi!h de!ree o' ________________ so that the% #an be #onfdent that the item the% p&r#hase is @&st ri!ht 'or them. A) *rand lo%alt% *) So#iet% +) 2rodt no"led!e -) Me'eren#es Ans"er + 3:. A hi!h de!ree o' prodt in$ol$ement en#o&ra!es ________________ b% #ons&mers "hi#h liel% in#reases the time it taes to !o thro&!h the de#ision main! pro#ess. A) 5tensi$e de#ision main! *) Seein! a !ood pri#e +) A stron! re'erral point -) A#ti$e #ons<ation Ans"er A 3C. ___________________ #onstit&tes moderate #ons&mer beha$ior b&t still in$ol$es time and eFort sear#hin! 'or and #omparin! alternati$es. A) Limited de#ision main! *) Need re#o!nition +) Mo&tine de#ision main! -) 2ost p&r#hase e$al&ation Ans"er A 3E. 5perimental so&r#es o' in'ormation 'or #ons&mers re'er to ____________. A) Ad$ertisin! maretin! sellin! and proft main! *) 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI +) *&%in! a'ter a demonstration -) *&%in! the prodt dire#tl% 'rom a man&'a#t&rer Ans"er * 3>. A p&r#hase in$ol$es man% de#isions "hi#h in#l&de prodt t%pe brand model ________________ amon! other 'a#tors. A) +redit 'a#ilit% a$ailable *) Pro&p p&r#hase dis#o&nt s#hemes +) -ealer sele#tion and method o' pa%ment -) A$ailabilit% o' mone% Ans"er + 6;. Pro&p maretin! and ______________ determine the initial le$el o' prodt no"led!e as "ell as #han!e in it. A) +ons&mer 'eedba# *) Sit&ational in,&en#es +) In'ormation a$ailable -) +ons&mers0 per#eptions Ans"er * 61. ______________ re'ers to the tenden#% 'or #ons&mers to tr% to rede ris in their de#ision main!. A) Mis toleran#e *) P&arantee terms +) 2er#ei$ed ris -) -issonan#e Ans"er + 6/. Ghi#h o' the 'ollo"in! statements abo&t prodt in$ol$ement is tr&eH A) 2rodt no"led!e is &nrelated to prodt in$ol$ement *) A #ons&mer is @&st as liel% to de$elop a le$el o' prodt in$ol$ement "ith a prodt reD&irin! ro&tine de#ision main! as "ith a prodt reD&irin! etensi$e de#ision main! +) 2rodt in$ol$ement does not aFe#t ho" D&i#l% a #ons&mer mo$es thro&!h the p&r#hase de#ision8main! pro#ess -) A #ons&mers le$el o' prodt in$ol$ement "ill determine ho" D&i#l% the p&r#hase is made Ans"er 63. _________________ is the most #ommon t%pe or #ons&mer de#ision pro#ess and the "a% #ons&mers p&r#hase most pa#a!ed !oods. A) Limited de#ision main! *) 5tended de#ision main! +) Mo&tine de#ision main! -) Alternati$e sear#h Ans"er + 66. he o##&rren#e o' postde#ision aniet% is related to the #on#ept o' __________. A) 5tensi$e de#ision main! *) +o!niti$e dissonan#e Sinh!ad Instit&te o' 7ana!ement Vad!aon * 2&ne 611;61 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI +) Limited de#ision main! -) 7aretin! strate!% Ans"er * 69. or "hi#h o' the 'ollo"in! p&r#hases "o&ld a #ons&mer most liel% en!a!e in etensi$e de#ision main!H A) he p&r#hase o' a pair o' !o!!les at a hotel !i't shop *) he p&r#hase o' an Ms.E;;; "ooden table at a #ra'ts 'air +) he p&r#hase o' a #ase o' #at 'ood -) he p&r#hase o' a bridal dress 'or a "eddin! that "ill #ost the 'ather o' the bride abo&t Ms.1la# Ans"er 6:. Sharma0s had @&st mo$ed their '&rnit&re into their ne" ho&se "hen the% de#ided their li$in! room so'a looed shabb% in its ne" lo#ation. he% lied the so'as #olor and st%le and the% 'elt the% #o&ld easil% repla#e it "ith a similar so'a i' the% $isited the '&rnit&re !aller% "here the% had p&r#hased the ori!inal one. or Sharma0s the p&r#hase o' the so'a most liel% in$ol$ed _______________ de#ision main! A) Limited *) 5tensi$e +) Mo&tine -) Intensi$e Ans"er * 6C. or "hi#h o' the 'ollo"in! p&r#hases "o&ld the #ons&mer be most liel% to en!a!e in ro&tine de#ision main!H A) he p&r#hase o' a ne" entertainment #enter *) he p&r#hase o' a la%s #hips as a re!&lar sna# +) he hirin! o' a #ontra#tor to b&ild a de# on %o&r ne" home -) he p&r#hase o' a p&re bred Polden Metrie$er p&pp% Ans"er * 6E. Mamesh needs to b&% a ream o' printer paper 'or his old printer and hopes that it doesnt "ear o&t be'ore he !ets the pro@e#t reports printed. or Mamesh the p&r#hase o' printer paper reD&ires ______________ de#ision main!. A) Sele#ti$e *) Limited +) 5tensi$e -) Mo&tine Ans"er 6>. Ghi#h o' the 'ollo"in! is the best eample o' eternal stim&li in #ons&mer beha$iorH A) eelin! #old and t&rnin! &p the thermostat *) 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI *) Need 'or esteem +) Sa'et% needs -) Sel'8a#t&alization needs Ans"er * eedba# he ad #op% implies the presti!e asso#iated "ith o"nin! a diamond. 91. Ghi#h o' the 'ollo"in! is an eample o' a maretin! so&r#e o' in'ormation 'or main! a #ons&mer p&r#hase de#isionH A) An ad 'or Po$ardhan *&tter and #heese *) est dri$in! a ne" ord 5#osport +) An independent mo$ie re$ie" -) Anal%ti#al thin attit&des to"ards I+ *in!o based on its asso#iation Ans"er A 9/. An arti#le in a lo#al ne"spaper ranin! the 'a#ilities o' n&rsin! homes in the immediate area as to #leanliness staF8patient ratio on8staF #are pro$iders and other e% determinants "o&ld be an eample o' a(n) ___________ so&r#e o' in'ormation. A) 7aretin! *) So#ial +) 5periential -) 2&bli# Ans"er 93. Ghi#h o' the 'ollo"in! is an eample o' an eperiential so&r#e o' in'ormation 'or main! a #ons&mer p&r#hase de#isionH A) r%in! on $ario&s s"ims&it st%les *) Settin! an e%e8#at#hin! si!n in a store displa% +) Meadin! abo&t a prodts D&alit% in +ons&mer Meports -) An ad in the midst o' se$eral mo$ie trailers Ans"er A 93. he intensit% o' post p&r#hase dissonan#e "ill be !reatest "hen _____________. A) he prodt is a spe#ialt% prodt "ith 'e" alternati$e #hoi#es *) he prodt has lo" '&n#tional ris and hi!h ps%#hoso#ial ris +) he prodt is a #on$enien#e prodt "ith n&mero&s alternati$es -) here are a n&mber o' a$ailable alternati$es ea#h "ith man% o' the desired 'eat&res Ans"er 96. he di#onfrmation paradi!m is &sed to st&d% _____________. A) Need satis'a#tion *) -e#ision8main! roles "ithin the p&r#hase pro#ess +) he relationship bet"een prodt no"led!e and prodt in$ol$ement -) 2ostp&r#hase dissonan#e Ans"er 99. he headin! 'or the ad 'or -o$e bod% "ash reads Inside e$er% "oman is a !lo" @&st "aitin! to #ome o&t.T o "hi#h o' the needs as defned in 7aslo"s hierar#h% is this ad appealin!H A) Sel'8a#t&alization Sinh!ad Instit&te o' 7ana!ement Vad!aon * 2&ne 611;61 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&
Jaideep Vasant SOLANKI *) Sel' re$elin! +) Sel' respe#t -) Sel'8realization Ans"er A 9:. Ghat does #o!niti$e dissonan#e state meanH A) he indi$id&al o'ten has do&bts and se#ond tho&!hts abo&t the #hoi#e made *) Indi$id&al #ons&mers &se limited de#ision main! to rede their aniet% le$els +) +ons&mers &s&all% b&% prodts based on emotion -) 7areters #an sell more prodts b% in#reasin! #hoi#es a$ailable to #ons&mers Ans"er A 9C. One impli#ation o' the ______________ $ie" 'or mareters is that #are m&st be taen not to raise prep&r#hase epe#tations to sh a le$el that the prodt #annot possibl% meet them. A) 2ost p&r#hase e$al&ation *) 2&r#hase de#ision +) 2rep&r#hase de#ision -) Mo&tine de#ision main! Ans"er A 9E. A 9;8%ear8old !randmother "ho "orries abo&t "hat people "ill thin abo&t her i' she p&r#hases a Son% pla% station 'or hersel' is eperien#in! _________ aniet%. A) O$er 'riendl% *) 2s%#hoso#ial +) <%per -) O$er rea#ti$e Ans"er *
Sinh!ad Instit&te o' 7ana!ement Vad!aon * 2&ne 611;61 1 >>/3/11/11 e7ail ? @aideep$solani!mail.#omBsinh!ad.ed&