10/24/2014
Di g i tal M ar keti ng PPT
Digital Digi tal Market Marketin ing g PPT Presentation Transcript
1. Narendra Sharma 2. Social 2. Social Media Audit Social Media Monitoring Social Media Management Social Online Reputat ion Management Social Media Marketing Social Media PR 3. Social 3. Social Media Audit: Audit: Research your social media presence Analyzing your social media opportunity and threats Recommending the ideal social media strategy Execution plan 4. Social 4. Social Media Monitoring Monitoring Identifying con variations var iations Segregating Segre gating con variations var iations Analyzing Analyzing conversation Insight & recommendation report 5. Social Media Management Strategic presence creation on social media Presence promotion and response management Analyzing opportunities for social media outreach 6. Online Reputation Management Researching and analyzing current online reputation Defining a reputation score Recommending steps to improve reputation score Execution of recommendations 7. Social Media Campaign Campaign Creation of campaign thought though t Illustration of campaign execution – tool, Apps and prospective conversation conver sation strategy Deliverables (ROI) via camping camping execution execution 8. Social media release Identification of online PR Objective Analysis of PR Opportunities Strategy Layout and Activation of blogger and Influencer outreach 9. Social Media Strategy With a well-designed well-designed social media strategy, you can leverage leverag e conversation to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns campaigns are ex extensive tensive – from increasing customer custo mer satisfaction to keeping tab on the competition, to marketing your latest product. Why not take advantage? 10. Facebook Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates upda tes with with links to the desired desir ed landing page pag e Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps 11. LinkedIn Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile http://www.sl i deshar e.net/nar endr ashar ma/di g i tal - mar keti ng - ppt?r el ated= 2
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10/24/2014
Di g i tal M ar keti ng PPT
Share likes 12. Twitter Creating twitter handle Post tweets tweets with with site link (content (conten t from the site) Follow F ollowing ing key influencers Use hash tags for f or keywords Retweet influential tweets tweets Tweeting based on trends tre nds Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and blogs Inc Increase rease follow fo llowers ers base constantly Network Network and engage the follow followers ers 13. Google + Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates upda tes with with links to the desired desir ed landing page pag e Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging 14. Pinterest Creating Profile Creating boards Content Development Buzz creation Integration profile with other social media channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards 15. Blogs And Q&A’s Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers Q&A’ Q&A’s s ◦ Post questions and answ answers ers on Q&A sites like answer, answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation 16. Digital PR Monitor and evaluate relevant online media conversation Engage with key influencers in the blogosphere Develop the corporate blogs, social network sites and multimedia tools Plan and develop content for corporate cor porate websites Optimize Optimize e communication communication for effective distribution in the digital space 17. Social Bookmarking Bookmarking and Document sharing Social Bookmarking ◦ Bookmarking Links from the site ◦ Adding keywords ◦ Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious, Document sharing ◦ Sharing presentation through slide share, scribd, docstoc ◦ Publishing white white papers paper s and Article in scribd and docstoc 18. 12 – Month Social Media Media marketing plan 19. 12 – Month Social Media Media marketing timeline Month Month 1-3 1- 3 brand bran d presence Create profiles pr ofiles Implem Implement ent brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Tw T witter/facebook / LinkedIn followers followers 100 -2000 follow fo llowers ers Costing $500 20. 12 – Month Social Media Media marketing timeline Month Month 3 - 6 : Brand/custom er engagement e ngagement Increase Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 25 – 30 % increase Twitter/ facebook / LinkedIn followers 10003000 followers Costing $1500 21. 12 – Month Social Media Media marketing timeline Month Month 6 - 12: ROI focus Special Special offers for f or fans, members, mem bers, follow f ollowers… ers… Converts fans, members, members, follow followers ers to email subscribers Revenue based campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 50-60 % increase Costing $2500 22. Thank You http://www.sl i deshar e.net/nar endr ashar ma/di g i tal - mar keti ng - ppt?r el ated= 2
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