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Aaker 1990 (Review) - Brand Extensions the Good, The Bad, And the Ugly
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Aaker 1990 (Review) - Brand Extensions the Good, The Bad, And the Ugly
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Cindy Kokong
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Brand Extensions: The Good, the Bad, and the Ugly Aaker, David Sloan Management Review; Summer 1990; 31, 4; ABI/INFORM Global pg. 47
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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