ERG Motivation Theory Alderfer

ERG motivation theory Alderfer Clayton P. Alderfer's ERG theory from theory from 1969 condenses Maslow's ve human needs into three categories: Existence Existence Relatedness Relatedness and  and Growth Growth.. 1.

Existence Needs !nclude all material and "hysiological desires #e.g. food water air clothing safety "hysical love and a$ection%. Maslow's rst two levels.

&.

Relatedness Needs ncom"ass social and e(ternal esteem) relationshi"s with signicant others li*e family friends co+wor*ers and em"loyers . ,his also means to -e recognied and feel secure as "art of a grou" or family. Maslow's third and fourth levels.

/.

Growth Needs !nternal esteem and self actualiation) these im"el a "erson to ma*e creative or "roductive e$ects on himself and the environment #e.g. to "rogress toward one's ideal self%. Maslow's fourth and fth levels. ,his includes desires desires to -e creative and "roductive and to com"lete meaningful tas*s. ven though the "riority of these needs di$er from f rom "erson to "erson Al-erger's 0 theory "rioritises in terms of the categories' concreteness. Existence needs are needs  are the most concrete and easiest to verify. Relatedness needs are needs  are less concrete than e(istence needs which de"end on a relationshi" -etween two or more "eo"le. 2inally growth needs are needs  are the least concrete in that their s"ecic o-3ectives de"end on the uni4ueness of each "erson Maslow5s hierarchy of needs and Alderfer5s 0 theories have several similarities and di$erences. ome of the similarities include)

1.

7oth 7o th th the e th theo eori ries es wer ere e fo forrmu mula late ted d to e(" ("la lain in hu huma man n mo moti tiva vati tion on in in in8u 8uen enci cing ng -ehavior

&.

7oth 7o th th theo eori ries es ha have ve ne need eds s ar arra rang nged ed in ce cert rtai ain n hie hiera rarrch chy y lo low wer ne need eds s at at the the -o -ott ttom om and higher needs at the to" ome of the di$erences include) include)

1.

!n Ma Masl slow ow5s 5s th theo eory ry nee needs ds ha have ve -e -een en cl clas assi sie ed d and and ar arra rang nged ed in into to v ve e lev level els s wh wher erea eas s in 0 needs have -een classied and arranged into three levels

&.

!n Ma Masl slow ow5s 5s th theo eory ry nee needs ds ar are e sat satis ise ed d one one at a ti time me in a "r "rog ogrres essi sion on ma mann nner er fr from om lower to higher needs whereas in 0 several needs can -e satised at one time des"ite of their level

/.

hereas the 0 theory asserts that the order of the needs is di$erent for di$erent "eo"le according to Maslow the order of the needs is universal

.

!n the 0 model frustration+regression is allowed where-y one can regress to lower level needs that may -e easier to achieve if they are unsuccessful in attaining higher level goals. ,here is no such "rovision in Maslow5s theory since the needs are only achieved in a -ottom to u" trend.