Feasibility Study of Multiplex

GUIDED BY : MS. JYOTI TRIVEDI PREPARED PREP ARED BY BY : RAVIN KHENGARBHAI GOHIL

MULTIPLE MULTIPLEXX- the word deals with several several entertainm entertainment ent programme programme in one particul particular ar source from one particular place. Study of all the norms  Feasibility study: dealing with the market study , technical study and financial study of a particular project for means of their final profit 

Definition: Study of a project dealing with the acceptability parameters considering the public demand and the use of multiplex keeping in mind profit of particular project  Advantages of Market survey: - Whether project is feasible or not 

- Feedback of public over a project - Involvement and interest of other agencies

Used to know the focus of particular project  Market feasibility by means of 4 different studies Field work  Desk based study  Use of research and analytical techniques  Information collection < Primary data collection < Secondary data collection Study of surrounding areas which helps the interest of nearby public -

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To know about the multiplex rivals present in nearby area and with the help of that we can have following result: -- Demand & response of that particular multiplex -- Their profit margins

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Primary data collection includes:    

Study of Area Study of location Study of geological parameters Secondary data collection includes: -- Public demand -- Response of project from people

Definition: Study of a particular project by means of technical approach used to build up a multiplex  Technical Study includes: 

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Area of multiplex Equipments and plants Materials consumed Technical arrangements Study of technical drawings Manpower/ resources

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Advantages of technical study: -Output levels -Quantity of a project -Quality of project -Cost applicable -Respective prices of manpower, materials , equipments etc.

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Cost of project

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Means of finance

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Financial returns

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Project Objective: To provide entertainment facilities to nearby residing people economically and effectively

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Project Location

Located in highly posh area which can have the maximum utilization of multiple aspects with which it is built  Land Area: 298 sq yard

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Other facilities includes:  

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Shopping to provide foods and other accessories Shops for cold drinks and several other junk foods Separate smoking zones

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Owner of City Gold: Architect Ashok Bansal

Location selected: Shyamal cross road behind Brand Factory Outlet  Area Selection: Rich area, center of satellite and easy way of transportation from other areas 

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By means of not having any multiplexes nearby satellite area, the owner built this multiplex so that they can have maximum profit from the area

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Public demand: Owner never collected feedback from public as he knew there are no other multiplexes in nearby area so they will make their profit

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Type of foundation implemented

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Beam details

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Column details

Escape routes  Means of transportation 

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2 lift (normal and fire lift) 2 stairs ( normal and fire escapes)

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Auditorium Details      

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Nos- 6 Each having capacity of 124 Type of auditorium- slope, echo levels-normal, doors and windows-automatic closing system Seating arrangements-provided in slope, not in steps Distances for walk-1.5 m at both end sides and 1m in between

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Sound system installed   

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watts Speakers- 12 no. Speakers position- 6 at top, 6 at middle out of which 4 are provided at each corner Distance between speakers- 5.5 m Picture screen details: 

Screen size

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Management systems:  

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Show timings: 7.30 am to 10.30 pm Entry/Exits: total 4 doors provided at each auditorium Parking facilities: -

Entry system Exit system Combined with Brand factory outlet parkings Capacity- 2 wheelers : 500 nos, 4 wheelers: 100 nos.

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Other technical details:

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Additional properties of project: -

Landscape provided at the entry Completely air conditioned system Fire safety facility provided at basement Refreshment zones provided at top floors Other activities: top floor

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Cost of project:       

land cost: 75-78 lacs Building cost: 50 lacs Plant and machineries: 30 lacs Technological aspects: 4 lacs Other assets : 43 lacs Marketing and advertising: 21 lacs Overall project cost: 2.4 crores

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Means of finance: Owner

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Agencies involved: -Radio mirchi, -Sonodyne, - Sony

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Rate of returns:  

Profitability statement Cash flow statement