Intercultural Communication

Intercultural Communication

Introduction to Culture Why do cultures difer? : History Educational

Backgrounds Social backgrounds Ethnic

Religion Ecology  Technology  Technology

Various cultures in India

Today’s presentation 1) What What is Inter Intercul cultur tural al Communication ? ) Im!orta Im!ortance nce o" Interc Intercultur ultural al Communication# $) %o&s and %ont&s %ont&s o" Interc Intercultur ultural al Communication# ') %ining %ining Eti(u Eti(uett ettes es o" %ier %ierent ent cultures#

Types of Cultural Communication  Cross

cultural communication

 International +ulticultural

communication

communication communication

 Intercultural

communication

What is Intercultural Communication?   Intercultural communication re"ers to the eecti,e communication bet-een !eo!le. -orkers. clients o" dierent cultural background# It also includes managing thought !atterns and non ,erbal communication#

Examples for Cultural differences

/rabic language is -ritten "rom right to le"t and almost all other languages are -ritten "rom le"t to right

Examples for Cultural differences

In /merica0 !eo!le shake hands 0and e,en hug each other# But in India -e ust oin hands to say s ay namaskar namas kar##

Need for Intercultural Communication



Success o" any International business  /llo-s -orkers "rom dierent cultures to -ork together as a grou!#  World-ide marketing cam!aign #  /n increase in international Business#

Two trends of Intercultural Communication



2lobali3ation



+ulticultural Work"orce Work"orce

GL!"LI#"TIN



2lobali3ation re"ers to the reduction and remo,al o" barriers bet-een national borders in order to "acilitate the 4o- o" goods0 ca!ital0 ser,ices and labour

$%LTIC%LT%&"L W&'(&CE

  The

!hrase 5multicultural -ork"orce5 re"ers to the changing age0 gender0 ethnicity0 !hysical ability0 and race0 o" em!loyees across all ty!es and !laces o" -ork

Impact of Glo)ali*ation+ )usiness sector



e#g#0 Im!ort and E6!ort o" "ood0 electronic goods0 etc# to other countries#  Building a business "riendly en,ironment -ith other nations#

Impact of Glo)ali*ation+"d,ancement in (ilm Industry 

S!reading S!reading o" multiculturalism0 collaborations  7or e6am!le8 Endhiran 7lim -as !ersuaded by animatronic technicians "rom other countries also#

Increase in international tra,el and tourism



2reater international tra,el and tourism#



7or e6am!le8 In 99:0 there -ere o,er ; million international international tourist arri,als0 -ith a gro-th o" 1#;< as com!ared to 99=#

Worldwide sportin- e,ents



World-ide s!orting e,ents such as 7I7/ World Cu! 0 ICC -orld cu! and the >lym!ic 2ames#

$ulticultural wor.force Social

backgrounds Cultures Racial backgrounds 2ender /ge Regions Religion

Need for mana-in

Sta retentionless recruitment costs  Working together @ more !roducti,ity  Resol,ing Con4icts  Team  Team +anagement +anagement

 A workforce where people communicate eectively is more

/’0 ( INTE&C%LT%&"L C$$%NIC"TIN 

/,oid /ssum!tions0 okes -hich are misunderstood  Ase symbols0 diagrams and !ictures#   /,oid using slang and idioms0 choosing -ords that -ill con,ey only the most s!ecic denotative meaning  In,estigate their cultureDs !erce!tion  Take  Take cultural and local local dierences dierences into account# account#   Say -hat you do and do -hat you say# +ake sure that your communication is line -ith the

/NT’0 ( INTE&C%LT%&"L C$$%NIC"TIN 

Asing the same a!!roach -orld-ide#  Considering traditional kno-ledge and !ractices as Fback-ard&#  Getting cultural dierences become a source o" con4ict that hinder the !rocess or -ork#  7ail to ignore culturallyde!endent enabling and counteracting "orces#  7ail to take language barriers into account#

/N’T’0 ( INTE&C%LT%&"L C$$%NIC"TIN

For example: -North Americans ,iedirect eye contact as a sign o" honesty -Asians ,ie- direct eye contact as a "orm o" disres!ect

/N’T’0 ( INTE&C%LT%&"L C$$%NIC"TIN

 The thumbs u! sign in /merica and most o" Euro!e means that something is good0 or that you a!!ro,e# This sign is considered rude in many /sian and Islamic countries#

Raising your hand u! means sto! in /merica or England# In some /sian countries this gesture is used -hen asking "or !ermission to s!eak#

/I((E&ENT /INING ETI1%ETTE0 ( /I((E&ENT C%LT%&E0 

Seating  Eating  Home.restaurant  The "ood  Con,ersation  Body language

(&$"L "&&"NGE$ENT

C230TIC'0 IN C2IN"

CNCL%0IN

Diversity is a challenge as ell as an opportunity hich can have positive as ell as negative in!uence" Ac#noledging$ understanding$ accepting$ valuing and cele%rating the diferences among people to

 Thank ou ou