Conocer y entender sobre la circulación de Walker y los fenómenos que se producen en ella.
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My assignment for English class..
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The coroner's office has released its autopsy report into the death of film actor Paul Walker.Full description
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"Driving Massive Traffic (and Sales) with The The Product Launch Formula" with Jeff Walker Walker
Key Points... 1. Traffic Traffic isn’t isn’t import important… ant…unle unless ss it converts converts to sales. sales. 2. Jeff’s Jeff’s client client exampl example: e: Took $27 eBook Turned eBook into home-study course (series of videos) Raised price to $297 Sold course during launch Created a continuity program for $47 a month Doubled the size of his list Attracted J.V. Partners Partners and Affiliates Affiliates • • • • • • •
1. When you you do a launch, launch, you will will attract attract more more people people to your websit website e and to your your list, and and you will create create awareness for people to buy now and and in the future. 2. The Product Product Launch Launch Formu Formula la works works for any any market market or category category.. 3. So HOW HOW do do you you launc launch h a produ product ct?? Sideways Sales Letter - instead of having a 30 page sales letter, turn it sideways, and deliver it over 30 days o Story / event-based/ anticipation / authority/ social proof / scarcity Sequences o Prelaunch: Prelaunch: ask for comments. Ask for feedback. See objections. Offer to solve a problem, and prove you have before. Give “free line” high-value content. Talk about the product product you are developing developing and what you’ll offer offer o Launch o Partner sequence: sequence: emails that go to affiliate and J.V. partners, encouraging them to promote your launch It’s a CONVERSATION o Get the offer right o Answer objections objections o Mental triggers (social proof, authority, community, scarcity, anticipation, reciprocity, etc.) •
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4. Why? You built a big list of happy happy buyers You built a huge list of prospects prospects You made a bunch of partners partners very happy happy You built instant awareness awareness You have cash flow to hire • • • • •
"Driving Massive Traffic (and Sales) with The Product Launch Formula" with Jeff Walker
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Your list will tell you what they want next You are set-up for your next launch, and it will probably be bigger (stacking)
5. Always sell something that people want; the way you figure out what people want is from the interaction in the launch. 6. Your Product Launch: Make it event-based Have a story. Doesn’t need to be complicated Remember: it’s a conversation. Ask for their feedback Don’t rely on one piece of marketing. Use a pre-launch sequence (video, audio, blog posts, email) and a launch sequence Use multiple message mediums Use the mental triggers (especially authority, social proof, scarcity, reciprocity, and anticipation) Build you list • • • •
