Kayo Computers Kayo Computer arma y vende computadoras personales, cada una de las cuales req Kayo tambin puede comprar el mismo tipo de TCI que provee otro fabricante, la em Los TCI, junto con otros componentes, son utilizados por Kayo en sus computadoras
Pregunta 1 Pregunta 2 Pregunta 3 Pregunta 4
En una hoja de clculo electrnica construya un modelo que mu Silasventastotalesfueran5000unidades,¿cuntosTCIlere- comen Al revisar el contrato de Apex, observa usted que Kayo est obli Unanlisisdemercadorevelaquelasventasunitariasdepen- dern
iere un tablero de resa TCI personales. El estre la rentabilidad dar a usted a Kayo gada a comprarle a el precio de la
iere un tablero de resa TCI personales. El estre la rentabilidad dar a usted a Kayo gada a comprarle a el precio de la
En una hoja de clculo electrnica construya un modelo que muestre la rentabilidad de las computadoras personales Kayo durante el prximo ao. Para empezar, suponga que ser posible vender 5000 computadoras el ao prximo y que slo se comprarn 1000 TCI de Apex (el resto ser suministrado por la TCI).
Apex Manufacturing Cantidad TCI Precio Unitario ($) <= 2000 > 2000
200 160
TCI Electronics Diseño Dis eño de Ingeni Ingenierí eríaa ($) ($) Precio Precio Unitar Unitario io ($) ($) 100000
120
Kayo Computer Materia Prima Montaje Unitario PVP Computador Proveedor Appex TCI Productos Appex TCI
1500000 450 1000
Número vendidos
PVP Computador ($)
1000 4000
Ganancia Total ($)
1000 1000
Costos Adicionales TCI ($)
350000 1720000
0 100000
Total ( - ) Costos Fijos Ganancia Neta
.
Datos Pregunta 1
Total Tablas TCI Proveedor
Cantidad
Apex TCI Electronics
Precio de Montaje Unitario ($) 450 450
Ganancia Total ($) 350000 1620000 1970000 1500000
470000
1000 4000 5000
Precio Tarjeta TCI ($) 200 120
Contribución Unitaria ($) 350 430
Si las ventas totales fueran 5000 unidades,¿ cuntosTCI le recomendara usted a Kayo que le comprara a Apex y cuntos a la TCI, para maximizar las ganancias del ao entrante? (Use una Tabla de datos como ayuda para encontrar la recomendacin de su preferencia.)
Apex Manufacturing Cantidad TCI Precio Unitario ($) <= 2000 > 2000
Datos Pregunta 2
Ventas Totales
5000
200.00 160.00
TCI Electronics Diseño de Ingeniería Precio Unitario ($) 100,000.00
Kayo Computer Materia Prima Montaje Unitario PVP Computador
120.00
1,500,000.00 450.00 1,000.00
Situa Productos Apex TCI
Número vendidos 0 5,000
Productos Apex TCI
Ganancia 2,150,000.00
PVP Computador 1,000.00 1,000.00
Costos Adicionales TCI 100,000.00 Total ( - ) Costos Fijos Ganancia Neta
Apex
Cantidad TCI TCI Electronics 0 100 200 300 400 500 600 700 800 900 1,000 1,100
5,000 4,900 4,800 4,700 4,600 4,500 4,400 4,300 4,200 4,100 4,000 3,900
Apex
Costo Unitario ($) TCI Electronics 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
Precio Total Apex 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00 120,000.00 140,000.00 160,000.00 180,000.00 200,000.00 220,000.00
1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100 2,200 2,300 2,400 2,500 2,600 2,700 2,800 2,900 3,000 3,100 3,200 3,300 3,400 3,500 3,600 3,700 3,800 3,900 4,000 4,100 4,200 4,300 4,400 4,500 4,600 4,700 4,800 4,900 5,000
3,800 3,700 3,600 3,500 3,400 3,300 3,200 3,100 3,000 2,900 2,800 2,700 2,600 2,500 2,400 2,300 2,200 2,100 2,000 1,900 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0
200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
240,000.00 260,000.00 280,000.00 300,000.00 320,000.00 340,000.00 360,000.00 380,000.00 400,000.00 336,000.00 352,000.00 368,000.00 384,000.00 400,000.00 416,000.00 432,000.00 448,000.00 464,000.00 480,000.00 496,000.00 512,000.00 528,000.00 544,000.00 560,000.00 576,000.00 592,000.00 608,000.00 624,000.00 640,000.00 656,000.00 672,000.00 688,000.00 704,000.00 720,000.00 736,000.00 752,000.00 768,000.00 784,000.00 800,000.00
ción Óptima Precio de Montaje 450.00 450.00
Precio Tarjeta TCI 120.00
Contribución Unitaria 550.00 430.00
Costos Adicionales TCI ($) 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00
Costo Total TCI ($)
Costo Montaje ($)
700,000.00 708,000.00 716,000.00 724,000.00 732,000.00 740,000.00 748,000.00 756,000.00 764,000.00 772,000.00 780,000.00 788,000.00
2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00
Ganancia Total 2,050,000.00 2,050,000.00 1,500,000.00 550,000.00
por los TCI ($) TCI Electronics 600,000.00 588,000.00 576,000.00 564,000.00 552,000.00 540,000.00 528,000.00 516,000.00 504,000.00 492,000.00 480,000.00 468,000.00
Costo Materia Prima ($) 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
456,000.00 444,000.00 432,000.00 420,000.00 408,000.00 396,000.00 384,000.00 372,000.00 360,000.00 348,000.00 336,000.00 324,000.00 312,000.00 300,000.00 288,000.00 276,000.00 264,000.00 252,000.00 240,000.00 228,000.00 216,000.00 204,000.00 192,000.00 180,000.00 168,000.00 156,000.00 144,000.00 132,000.00 120,000.00 108,000.00 96,000.00 84,000.00 72,000.00 60,000.00 48,000.00 36,000.00 24,000.00 12,000.00 -
100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 -
796,000.00 804,000.00 812,000.00 820,000.00 828,000.00 836,000.00 844,000.00 852,000.00 860,000.00 784,000.00 788,000.00 792,000.00 796,000.00 800,000.00 804,000.00 808,000.00 812,000.00 816,000.00 820,000.00 824,000.00 828,000.00 832,000.00 836,000.00 840,000.00 844,000.00 848,000.00 852,000.00 856,000.00 860,000.00 864,000.00 868,000.00 872,000.00 876,000.00 880,000.00 884,000.00 888,000.00 892,000.00 896,000.00 800,000.00
2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00
1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
Costo Total Computador ($) 4,450,000.00 4,458,000.00 4,466,000.00 4,474,000.00 4,482,000.00 4,490,000.00 4,498,000.00 4,506,000.00 4,514,000.00 4,522,000.00 4,530,000.00 4,538,000.00
Ventas Totales 5000 Unidades ($) 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00
Ganancia Neta ($) 550,000.00 542,000.00 534,000.00 526,000.00 518,000.00 510,000.00 502,000.00 494,000.00 486,000.00 478,000.00 470,000.00 462,000.00
4,546,000.00 4,554,000.00 4,562,000.00 4,570,000.00 4,578,000.00 4,586,000.00 4,594,000.00 4,602,000.00 4,610,000.00 4,534,000.00 4,538,000.00 4,542,000.00 4,546,000.00 4,550,000.00 4,554,000.00 4,558,000.00 4,562,000.00 4,566,000.00 4,570,000.00 4,574,000.00 4,578,000.00 4,582,000.00 4,586,000.00 4,590,000.00 4,594,000.00 4,598,000.00 4,602,000.00 4,606,000.00 4,610,000.00 4,614,000.00 4,618,000.00 4,622,000.00 4,626,000.00 4,630,000.00 4,634,000.00 4,638,000.00 4,642,000.00 4,646,000.00 4,550,000.00
5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00
MAX. Utilidad
454,000.00 446,000.00 438,000.00 430,000.00 422,000.00 414,000.00 406,000.00 398,000.00 390,000.00 466,000.00 462,000.00 458,000.00 454,000.00 450,000.00 446,000.00 442,000.00 438,000.00 434,000.00 430,000.00 426,000.00 422,000.00 418,000.00 414,000.00 410,000.00 406,000.00 402,000.00 398,000.00 394,000.00 390,000.00 386,000.00 382,000.00 378,000.00 374,000.00 370,000.00 366,000.00 362,000.00 358,000.00 354,000.00 450,000.00 550,000.00
Al revisar el contrato de Apex, observa usted que Kayo est obligada a comprarle a esa fir en las computadoras Kayo que venda (pero no po- drn ser menos de 1000 TCI). El con establece una indemnizacin por daos si Kayo no paga los $100,000 convenidos. En c computadoras Kayo el ao prximo, ¿cul sera el efecto econmico si Kayo no cumplier contratada, de 20%/1000, por cambios imprevistos (que la obligaran a usar ms tableros de dispuesta a renegociar el contrato, ¿qu nuevas condiciones y/o qu monto de ajuste mxi negociaciones con Apex? Justifique su recomendacin con los anexos perti
Apex Manufacturing Cantidad TCI
Precio Unitario ($)
<= 2000 > 2000
Ventas Totales
200.00 160.00
Indemnización Apex
TCI Electronics Diseño de Ingeniería ($) Precio Unitario ($) 100,000.00
120.00
Kayo Computer Materia Prima Montaje Unitario PVP Computador Apex
1,500,000.00 450.00 1,000.00
Cantidad TCI TCI Electronics 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100 2,200 2,300 2,400 2,500 2,600 2,700 2,800 2,900
5,000 4,900 4,800 4,700 4,600 4,500 4,400 4,300 4,200 4,100 4,000 3,900 3,800 3,700 3,600 3,500 3,400 3,300 3,200 3,100 3,000 2,900 2,800 2,700 2,600 2,500 2,400 2,300 2,200 2,100
Apex
Costo Unitario ($) TCI Electronics 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
3,000 3,100 3,200 3,300 3,400 3,500 3,600 3,700 3,800 3,900 4,000 4,100 4,200 4,300 4,400 4,500 4,600 4,700 4,800 4,900 5,000
2,000 1,900 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0
160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
a por lo menos 20% de los TCI incluidos trato incluye tambin una clusula que aso de que fuera posible vender 5000 a con la disposicin de compra mnima la TCI)? Suponiendo que Apex estuviera o le recomendara usted a Silk para sus entes en hojas de clculo. Datos Pregunta 3
5,000 Cantidad < 20% 5000 = 1000
Apex
Multa 100,000.00
Precio Total por los TCI ($) TCI Electronics 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00 120,000.00 140,000.00 160,000.00 180,000.00 200,000.00 220,000.00 240,000.00 260,000.00 280,000.00 300,000.00 320,000.00 340,000.00 360,000.00 380,000.00 400,000.00 336,000.00 352,000.00 368,000.00 384,000.00 400,000.00 416,000.00 432,000.00 448,000.00 464,000.00
600,000.00 588,000.00 576,000.00 564,000.00 552,000.00 540,000.00 528,000.00 516,000.00 504,000.00 492,000.00 480,000.00 468,000.00 456,000.00 444,000.00 432,000.00 420,000.00 408,000.00 396,000.00 384,000.00 372,000.00 360,000.00 348,000.00 336,000.00 324,000.00 312,000.00 300,000.00 288,000.00 276,000.00 264,000.00 252,000.00
Costos Adicionales Costo Total TCI ($) Costo Montaje ($) TCI ($) 100,000.00 700,000.00 2,250,000.00 100,000.00 708,000.00 2,250,000.00 100,000.00 716,000.00 2,250,000.00 100,000.00 724,000.00 2,250,000.00 100,000.00 732,000.00 2,250,000.00 100,000.00 740,000.00 2,250,000.00 100,000.00 748,000.00 2,250,000.00 100,000.00 756,000.00 2,250,000.00 100,000.00 764,000.00 2,250,000.00 100,000.00 772,000.00 2,250,000.00 100,000.00 780,000.00 2,250,000.00 100,000.00 788,000.00 2,250,000.00 100,000.00 796,000.00 2,250,000.00 100,000.00 804,000.00 2,250,000.00 100,000.00 812,000.00 2,250,000.00 100,000.00 820,000.00 2,250,000.00 100,000.00 828,000.00 2,250,000.00 100,000.00 836,000.00 2,250,000.00 100,000.00 844,000.00 2,250,000.00 100,000.00 852,000.00 2,250,000.00 100,000.00 860,000.00 2,250,000.00 100,000.00 784,000.00 2,250,000.00 100,000.00 788,000.00 2,250,000.00 100,000.00 792,000.00 2,250,000.00 100,000.00 796,000.00 2,250,000.00 100,000.00 800,000.00 2,250,000.00 100,000.00 804,000.00 2,250,000.00 100,000.00 808,000.00 2,250,000.00 100,000.00 812,000.00 2,250,000.00 100,000.00 816,000.00 2,250,000.00
480,000.00 496,000.00 512,000.00 528,000.00 544,000.00 560,000.00 576,000.00 592,000.00 608,000.00 624,000.00 640,000.00 656,000.00 672,000.00 688,000.00 704,000.00 720,000.00 736,000.00 752,000.00 768,000.00 784,000.00 800,000.00
240,000.00 228,000.00 216,000.00 204,000.00 192,000.00 180,000.00 168,000.00 156,000.00 144,000.00 132,000.00 120,000.00 108,000.00 96,000.00 84,000.00 72,000.00 60,000.00 48,000.00 36,000.00 24,000.00 -
100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 -
820,000.00 824,000.00 828,000.00 832,000.00 836,000.00 840,000.00 844,000.00 848,000.00 852,000.00 856,000.00 860,000.00 864,000.00 868,000.00 872,000.00 876,000.00 880,000.00 884,000.00 888,000.00 892,000.00 884,000.00 800,000.00
2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00 2,250,000.00
Costo Materia Prima ($) 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
Costo Total Computador ($) 4,450,000.00 4,458,000.00 4,466,000.00 4,474,000.00 4,482,000.00 4,490,000.00 4,498,000.00 4,506,000.00 4,514,000.00 4,522,000.00 4,530,000.00 4,538,000.00 4,546,000.00 4,554,000.00 4,562,000.00 4,570,000.00 4,578,000.00 4,586,000.00 4,594,000.00 4,602,000.00 4,610,000.00 4,534,000.00 4,538,000.00 4,542,000.00 4,546,000.00 4,550,000.00 4,554,000.00 4,558,000.00 4,562,000.00 4,566,000.00
Ventas Totales 5000 Unidades ($) 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00
Indemnización Apex ($) 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 -
Ganancia Neta ($) 450,000.00 442,000.00 434,000.00 426,000.00 418,000.00 410,000.00 402,000.00 394,000.00 386,000.00 378,000.00 470,000.00 462,000.00 454,000.00 446,000.00 438,000.00 430,000.00 422,000.00 414,000.00 406,000.00 398,000.00 390,000.00 466,000.00 462,000.00 458,000.00 454,000.00 450,000.00 446,000.00 442,000.00 438,000.00 434,000.00
1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
4,570,000.00 4,574,000.00 4,578,000.00 4,582,000.00 4,586,000.00 4,590,000.00 4,594,000.00 4,598,000.00 4,602,000.00 4,606,000.00 4,610,000.00 4,614,000.00 4,618,000.00 4,622,000.00 4,626,000.00 4,630,000.00 4,634,000.00 4,638,000.00 4,642,000.00 4,634,000.00 4,550,000.00
5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00 5,000,000.00
-
MAX. Utilidad
430,000.00 426,000.00 422,000.00 418,000.00 414,000.00 410,000.00 406,000.00 402,000.00 398,000.00 394,000.00 390,000.00 386,000.00 382,000.00 378,000.00 374,000.00 370,000.00 366,000.00 362,000.00 358,000.00 366,000.00 450,000.00 470,000.00
Un anlisis de mercado revela que las ventas unitarias dependern del precio de la computadora. Al precio de $1000 ser posible vender 5000 unidades, pero por cada incremento (o decremento) de $100 las ventas disminuirn (o aumentarn, respectivamente) en 1000 unidades. Use la Tabla de datos 2 para maximizar las ganancias de Kayo durante el ao prximo, hallando (a) el precio ptimo y (b) el nmero ptimo de tableros que esta firma puede comprar a Apex sin caer en el incumplimiento de su contrato original.
Apex Manufacturing Cantidad TCI
Precio Unitario ($)
<= 2000 > 2000
1) Decremento de $
200.00 160.00
2) Incremento de $1 TCI Electronics Diseño de Ingeniería ($)
Precio Unitario ($)
100,000.00
120.00
Kayo Computer Materia Prima Montaje Unitario PVP Computador
Apex
1,500,000.00 450.00 1,000.00
Cantidad TCI TCI Electronics 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100 2,200 2,300 2,400 2,500 2,600 2,700 2,800
6,000 5,900 5,800 5,700 5,600 5,500 5,400 5,300 5,200 5,100 5,000 4,900 4,800 4,700 4,600 4,500 4,400 4,300 4,200 4,100 4,000 3,900 3,800 3,700 3,600 3,500 3,400 3,300 3,200
Apex
Costo Unitario ($) TCI Electronics 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
2,900 3,000 3,100 3,200 3,300 3,400 3,500 3,600 3,700 3,800 3,900 4,000 4,100 4,200 4,300 4,400 4,500 4,600 4,700 4,800 4,900 5,000 5,100 5,200 5,300 5,400 5,500 5,600 5,700 5,800 5,900 6,000
Apex
3,100 3,000 2,900 2,800 2,700 2,600 2,500 2,400 2,300 2,200 2,100 2,000 1,900 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0
Cantidad TCI TCI Electronics 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700
4,000 3,900 3,800 3,700 3,600 3,500 3,400 3,300 3,200 3,100 3,000 2,900 2,800 2,700 2,600 2,500 2,400 2,300
160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00
Apex
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
Costo Unitario ($) TCI Electronics 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00 200.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
1,800 1,900 2,000 2,100 2,200 2,300 2,400 2,500 2,600 2,700 2,800 2,900 3,000 3,100 3,200 3,300 3,400 3,500 3,600 3,700 3,800 3,900 4,000
2,200 2,100 2,000 1,900 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0
200.00 200.00 200.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00 160.00
120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00 120.00
Datos Pregunta 4
(a) MAX. Utilidad (b) No Incumplir Apex
00 y aumento de 1000 unidades Cantidad PVP Computador 6,000.00
900.00
00 y decremento de 1000 unidades Cantidad PVP Computador 4,000.00
296,000.00 1200
(a) MAX. Utilidad (b) No Incumplir Apex
1,100.00
-
444,000.00 800
1) Precio Reducido en 100 = 900 por computadora - Cantidad Vendida aumentada en 1000 = 6000 com Costos Adicionales Precio Total por los TCI ($) Costo Total TCI ($) Costo Montaje ($) TCI ($) Apex TCI Electronics 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00 120,000.00 140,000.00 160,000.00 180,000.00 200,000.00 220,000.00 240,000.00 260,000.00 280,000.00 300,000.00 320,000.00 340,000.00 360,000.00 380,000.00 400,000.00 336,000.00 352,000.00 368,000.00 384,000.00 400,000.00 416,000.00 432,000.00 448,000.00
720,000.00 708,000.00 696,000.00 684,000.00 672,000.00 660,000.00 648,000.00 636,000.00 624,000.00 612,000.00 600,000.00 588,000.00 576,000.00 564,000.00 552,000.00 540,000.00 528,000.00 516,000.00 504,000.00 492,000.00 480,000.00 468,000.00 456,000.00 444,000.00 432,000.00 420,000.00 408,000.00 396,000.00 384,000.00
100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00
820,000.00 828,000.00 836,000.00 844,000.00 852,000.00 860,000.00 868,000.00 876,000.00 884,000.00 892,000.00 900,000.00 908,000.00 916,000.00 924,000.00 932,000.00 940,000.00 948,000.00 956,000.00 964,000.00 972,000.00 980,000.00 904,000.00 908,000.00 912,000.00 916,000.00 920,000.00 924,000.00 928,000.00 932,000.00
2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00
464,000.00 480,000.00 496,000.00 512,000.00 528,000.00 544,000.00 560,000.00 576,000.00 592,000.00 608,000.00 624,000.00 640,000.00 656,000.00 672,000.00 688,000.00 704,000.00 720,000.00 736,000.00 752,000.00 768,000.00 784,000.00 800,000.00 816,000.00 832,000.00 848,000.00 864,000.00 880,000.00 896,000.00 912,000.00 928,000.00 944,000.00 960,000.00
372,000.00 360,000.00 348,000.00 336,000.00 324,000.00 312,000.00 300,000.00 288,000.00 276,000.00 264,000.00 252,000.00 240,000.00 228,000.00 216,000.00 204,000.00 192,000.00 180,000.00 168,000.00 156,000.00 144,000.00 132,000.00 120,000.00 108,000.00 96,000.00 84,000.00 72,000.00 60,000.00 48,000.00 36,000.00 24,000.00 12,000.00 -
100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 -
936,000.00 940,000.00 944,000.00 948,000.00 952,000.00 956,000.00 960,000.00 964,000.00 968,000.00 972,000.00 976,000.00 980,000.00 984,000.00 988,000.00 992,000.00 996,000.00 1,000,000.00 1,004,000.00 1,008,000.00 1,012,000.00 1,016,000.00 920,000.00 924,000.00 928,000.00 932,000.00 936,000.00 940,000.00 944,000.00 948,000.00 952,000.00 956,000.00 960,000.00
2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00
2) Precio Aumentado en 100 = 1100 por computadora - Cantidad Vendida disminuida en 1000 = 4000 co Costos Adicionales Precio Total por los TCI ($) Costo Total TCI ($) Costo Montaje ($) TCI ($) Apex TCI Electronics 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00 120,000.00 140,000.00 160,000.00 180,000.00 200,000.00 220,000.00 240,000.00 260,000.00 280,000.00 300,000.00 320,000.00 340,000.00
480,000.00 468,000.00 456,000.00 444,000.00 432,000.00 420,000.00 408,000.00 396,000.00 384,000.00 372,000.00 360,000.00 348,000.00 336,000.00 324,000.00 312,000.00 300,000.00 288,000.00 276,000.00
100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00
580,000.00 588,000.00 596,000.00 604,000.00 612,000.00 620,000.00 628,000.00 636,000.00 644,000.00 652,000.00 660,000.00 668,000.00 676,000.00 684,000.00 692,000.00 700,000.00 708,000.00 716,000.00
2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00
360,000.00 380,000.00 400,000.00 336,000.00 352,000.00 368,000.00 384,000.00 400,000.00 416,000.00 432,000.00 448,000.00 464,000.00 480,000.00 496,000.00 512,000.00 528,000.00 544,000.00 560,000.00 576,000.00 592,000.00 608,000.00 624,000.00 640,000.00
264,000.00 252,000.00 240,000.00 228,000.00 216,000.00 204,000.00 192,000.00 180,000.00 168,000.00 156,000.00 144,000.00 132,000.00 120,000.00 108,000.00 96,000.00 84,000.00 72,000.00 60,000.00 48,000.00 36,000.00 24,000.00 12,000.00 -
100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00
724,000.00 732,000.00 740,000.00 664,000.00 668,000.00 672,000.00 676,000.00 680,000.00 684,000.00 688,000.00 692,000.00 696,000.00 700,000.00 704,000.00 708,000.00 712,000.00 716,000.00 720,000.00 724,000.00 728,000.00 732,000.00 736,000.00 740,000.00
2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00 2,700,000.00
putadoras Costo Materia Prima ($) 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
Costo Total Computador ($) 5,020,000.00 5,028,000.00 5,036,000.00 5,044,000.00 5,052,000.00 5,060,000.00 5,068,000.00 5,076,000.00 5,084,000.00 5,092,000.00 5,100,000.00 5,108,000.00 5,116,000.00 5,124,000.00 5,132,000.00 5,140,000.00 5,148,000.00 5,156,000.00 5,164,000.00 5,172,000.00 5,180,000.00 5,104,000.00 5,108,000.00 5,112,000.00 5,116,000.00 5,120,000.00 5,124,000.00 5,128,000.00 5,132,000.00
Ventas Totales 6000 Unidades ($) 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00
Indemnización Apex ($) 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 -
Ganancia Neta ($) 280,000.00 272,000.00 264,000.00 256,000.00 248,000.00 240,000.00 232,000.00 224,000.00 216,000.00 208,000.00 200,000.00 192,000.00 284,000.00 276,000.00 268,000.00 260,000.00 252,000.00 244,000.00 236,000.00 228,000.00 220,000.00 296,000.00 292,000.00 288,000.00 284,000.00 280,000.00 276,000.00 272,000.00 268,000.00
1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
putadoras Costo Materia Prima ($) 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
5,136,000.00 5,140,000.00 5,144,000.00 5,148,000.00 5,152,000.00 5,156,000.00 5,160,000.00 5,164,000.00 5,168,000.00 5,172,000.00 5,176,000.00 5,180,000.00 5,184,000.00 5,188,000.00 5,192,000.00 5,196,000.00 5,200,000.00 5,204,000.00 5,208,000.00 5,212,000.00 5,216,000.00 5,120,000.00 5,124,000.00 5,128,000.00 5,132,000.00 5,136,000.00 5,140,000.00 5,144,000.00 5,148,000.00 5,152,000.00 5,156,000.00 5,160,000.00
Costo Total Computador ($) 4,780,000.00 4,788,000.00 4,796,000.00 4,804,000.00 4,812,000.00 4,820,000.00 4,828,000.00 4,836,000.00 4,844,000.00 4,852,000.00 4,860,000.00 4,868,000.00 4,876,000.00 4,884,000.00 4,892,000.00 4,900,000.00 4,908,000.00 4,916,000.00
5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00 5,400,000.00
Ventas Totales 6000 Unidades ($) 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00
-
264,000.00 260,000.00 256,000.00 252,000.00 248,000.00 244,000.00 240,000.00 236,000.00 232,000.00 228,000.00 224,000.00 220,000.00 216,000.00 212,000.00 208,000.00 204,000.00 200,000.00 196,000.00 192,000.00 188,000.00 184,000.00 280,000.00 276,000.00 272,000.00 268,000.00 264,000.00 260,000.00 256,000.00 252,000.00 248,000.00 244,000.00 240,000.00
Indemnización Apex ($) 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 100,000.00 -
Ganancia Neta ($) -
480,000.00 488,000.00 496,000.00 504,000.00 512,000.00 520,000.00 528,000.00 536,000.00 444,000.00 452,000.00 460,000.00 468,000.00 476,000.00 484,000.00 492,000.00 500,000.00 508,000.00 516,000.00
1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
4,924,000.00 4,932,000.00 4,940,000.00 4,864,000.00 4,868,000.00 4,872,000.00 4,876,000.00 4,880,000.00 4,884,000.00 4,888,000.00 4,892,000.00 4,896,000.00 4,900,000.00 4,904,000.00 4,908,000.00 4,912,000.00 4,916,000.00 4,920,000.00 4,924,000.00 4,928,000.00 4,932,000.00 4,936,000.00 4,940,000.00
4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00 4,400,000.00
-
-
524,000.00 532,000.00 540,000.00 464,000.00 468,000.00 472,000.00 476,000.00 480,000.00 484,000.00 488,000.00 492,000.00 496,000.00 500,000.00 504,000.00 508,000.00 512,000.00 516,000.00 520,000.00 524,000.00 528,000.00 532,000.00 536,000.00 540,000.00