Its what you make it
BYMEDHA JAIN J047 CHETNA BHARDWAJ J050 ABHIJEET KUMAR J051 ABHINAV AGARWAL J052
Intro!"t#on •
T$% D&n#'$ "o()&n* +&' ,o!n% #n 1.2 /* % K#r Kr#'t#&n'%n3 +$o'% '(& "&r)%ntr* +or'$o) ,% &t )ro##n +oo '!))#%' Br#"-to* (&n!,&"t!r#n +&' &!n"$% #n 15 •
•
Mission: ‘Invent the future of PLAY ’ Vision: ‘Inspire and develop the builders of tommorrow. Values: Imagination reativit! "ualit! Learning A#
%$ THE LEGENDARY BRICK
>Br#t#'$ 8&t%nt N?952350@
T$%'% +%r% %'#n% /* H#&r* 8&%9 In 1.3 8&% $& &))#% ,or & )&t%nt on $oo+ )&'t#" "!/%' +#t$ ,o!r 't!' on to) t$&t &o+% t$%#r )o'#t#on#n &to) on% ¬$%r +#t$o!t &t%r& (o%(%nt9 L%o )!r"$&'% & )&'t#" #n:%"t#on (o#n (&"$#n% #n 1479A,t%r+&r' #t 't&rt#n %;)%r#(%nt#n +#t$ #t9 •
•
T$% /r#" #n #t' )r%'%nt ,or( +&' &!n"$% #n 159 T$% #nt%ro"#n )r#n"#)% +#t$ #t' t!/%' (&%' #t !n#
8RDUCT ERED BY Tr&#t#on& )ro!"t'
D##t& )ro!"t'
Br#%, H#'tor* #()%3 /o"-'$&)% to*' $&% /%%n &ro!n ,or $!nr%' o, *%&r'3 /!t #t too & 20t$-"%nt!r* D&n#'$ %n#!' n&(% % K#r C$r#'t#&n'%n to #n%nt t$% #nt%ro"#n )#%"%' +% no+ to&* &' LEG /r#"'9 It & 't&rt% #n 1. 2 #n t$% #&% o, B#!n3 on /%,or% LEG $& &"$#%% +or o(#n&t#on &' & /r&n9
T$r%% %n%r&t#on' •
•
•
% K#r C$r#'t#&n'%n Got,r% K#r C$r#'t#&n'%n K:% K#r Kr#'t#&n'%n
&"t' •
•
•
•
•
•
•
•
•
A LEG /r#" ,ro( 15 +o! 't# #nt%ro" +#t$ & LEG /r#" (&% to&*9 T$% LEG n&(% +&' "r%&t% /* !'#n t$% r' t t+o %tt%r' o, t$% D&n#'$ +or' L% &n Got3 (%&n#n )&* +%9F T$% LEG Gro!) )&t%nt% t$% LEG /r#" +#t$ t$% ,&( ##&r t!/%' #n'#% &n 't!' on to) on 2 J&n!&r* 15 LEG DU8L /r#"' &r% %#$t t#(%' t$% '#% o, or##n& LEG /r#"' *%t t$%* /ot$ "onn%"t to%t$%r9 Yo! "&n "o(/#n% '#; o, t$% %#$t-'t!% LEG /r#"' #n 15310.375 +&*'9 T$% +or' &r%'t LEG to+%r #' 4 ,%%t $#$ &n "ontn' o%r 5003000 /r#"'9 T$%r% $&% /%%n ,t* LEG #%o &(%'9 L%o&n3 LEG' t$%(% )&r "$n3 $&' '%%n o"&t#on' +or+#%9 T$% &r%'t "o((%r"#&* )ro!"% LEG '%t #' t$% T&: M&:&3 +#t$ 5322 #n##!& )#%"%'9
R%"%nt '"%n&r#o o, LEG
In 2012 t$% LEG Gro!) #n"r%&'% #t' r%%n!% /* 25 to UD 43040 (##on n%&r* tr#)% t$% '&%' o, 2007
Mor% t$&n 0 o, t$% LEG Gro!)' '&%' &r% n%+ &!n"$%' %%r* *%&r9
T$% "o()&n* $&' 53000 %()o*%%' &ro!n t$% +or3 &n #t' (n ,&"##t#%' &r% o"&t% #n LEGLAND #n D%n(&r
T$% "o()&n* $&' 123500 +&r%$o!'%' &n (or% t$&n 113000 '!))#%r'9 In &#t#on to t$% )ro!"t#on o"&t#on #n LEGLAND3 )ro!"t#on '#t%' &r% o"&t% #n +#t%r&n3 C%"$ R%)!/#"3 t$% U &n o!t$ Kor%&9
It "o't' 1 >1)@ to (&n!,&"t!r% %&"$ #o o, #t' )&'t#" /r#"'3 +$#"$ #t t$%n '%' on ,or 759 T$&t o%' 'o(% +&* to %;)n#n +$* L%o $&' & (&r#n #t' r#&' +o! #% t$%#r %,t &r(' ,or9
Inno&t#on 8ro"%''
- C!r%
WT &n&*'#'
tr%nt$'
19In"or)or&t%' %!"&t#on& ,%&t!r%' to %%o) %* '#' #n *o!n "$#r%n
29 tron /r&n n&(% &"ro'' t$% +or #n o%r 55 "o!ntr#%'9 L%o %n:o*' 0 o, (&r%t '$&r% #n t$% Nort$ A(%r#"&n (&r%t
.9 M&n* )&"%' !'% "&r' ,ro( t$% A!to(o/o; r&n% to %(on'tr&t% (o%rn "&r &''%(/* t%"$n#
49 En"o!r&%' o& or#%nt% )&* &n )ro/%( 'o#n
59 tron )ro!"t )ort,o#o
9 L%o /&'% t$%(% )&r' &r% %;tr%(%* )o)!&r to!r#'t %'t#n&t#on'
79 T$% /r&n $&' &'o #%r'#% #nto #%o &(%'3 TV &n (o#%'3 (%r"$&n#'% %t"
9 To) o, t$% (#n /r&n r%"& o+#n to TVC' &n %;t%n'#% &%rt#'#n
9 T$% 'tr%nt$ &')%"t' )r%'%nt & &'t (%&'!r% o, #()r#nt#n t$% ,%&t!r% o, !r&/##t* &on +#t$ on%#t* +#t$ t$% )ro!"t #n%9
W%&n%'' 19 I(#t&t#on o, )ro!"t' &n /r&n n&(% #' & "on"%rn 29 Int%n'% "o()%t#t#on (%&n' $#$ /r&n '+#t"$#n &n &'o o'' o, (&r%t '$&r% to on#n% &(%
))!rt!n#t*
19 r&n#% "o()%t#t#on' #n '"$oo'
29 D#%r'#,* (or% #nto ot$%r '%(%nt'
.9 Mor% /r&n#n %;%r"#'%' to r%&"$ o!t to n%+%r '%(%nt'
T$r%&t'
19V#%o &(%'
29C&rtoon "$&nn%'
.9Int%rn%t
49 !toor &(%'
59 M%& Bo' #ntro!"% &r%r /r#" '#%' &n $%n"% +%r% )r%,%rr% /* "!'to(%r'
8ro/%(' ,&"%
In t$% 10' L%o +&' ,&"#n /&nr!)t"*
W#t$ t$% &rr#& o, t$% #%o &(%' &% t$% )&'t#" /r#"' +%r% '%%n &' )&'' &n "$#r%n +%r% #nor#n t$%(9
Co()%t#tor' In %)t%(/%r 20143 #t 'n&t"$% t$% +or' /#%'t to*(&%r "ro+n ,ro( B&r/#% (&%r M&tt%9
Co()&r#'on