o p m e i a t e e n í L d
deL
diseño gráfico 1900 • 2000 Discurso contemporáneo i
Mtro. José raúL Pérez Fernández Begoña sáinz aBascaL
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1892 • 1902 Art Nouveau o Modernismo ó
u uv, llv b u upu l l m l p, l m l hm l lm, um l bll l qu h l bj m vl y qubl l pbló (ló l ), uqu ul l uv puó mv. L pó l ul y l u l lí uv y l mí, u l u m m, u l ul u l l íq pl mv. e l p ó ub lb, lu v, h ml pl v l pí. d l ppl p l : auby Bly (lu), guv Klm (p), Lu cm ty () y a guí (qu y ).
1900 Tecnología en métodos de impresión.V -
y v, up l u l cl c l Publ.
1907•1914 Cubismo, F y b p
Pbl P, g Bqu y Ju g. el ubm l pm vu y qu mp l lm u v pp l l XX, l ppv. e l u ub p l
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1910 Gestalt, l pól , Mx
Whm (1880-1943), Wl Köhl y Ku Kk (1887-1941), ll l pm vó l gl pp l 1910, bj b l “mvm p” y lu l u l í l “ óm Ph”. U l pp uml l gl l llm ly l Pä (P), qu m l l xp ppv p l m m mpl pbl.
1907•1914 Behrens bjó m u j í l
aeg Blí ó l pm m pv l mu.
1914 El constructivismo u u mvm í y qu-
ó qu uó ru. e u m u u hy l m, qu p l “pu” l u m um p ppó l, b, l uó l m l. Fu ul p pm v m pv p Km Mlvh.
1916 Edward Johnston, l pí
u p ew Jh p l m ló l L Uu rlwy.
1916•1922 Dadá, uó su pp l l XX
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e nuv Yk (1915-1920 duhmp, Pb, J c, m up u, ju l u M ry, ry, M shmb y v l yqu. e alm rh Hulbk, Blí l píu í, p muh m l l l ul vu uum, ubm. d up m t t t y Ml Jk rumí, l J ap y l lm Hu Bll, H rh y rh Hulbk. 1919 Bauhaus, u 1919 p Wl gpu
Wm (alm) y p l u pu ( m l p ) l 1933. U l l pp bl p l Buhu u uó. L m u l uó”. L quu b m m í l, mb lu y p l rm cl. L Buhu ó l b mv y p l qu hy m m ul y ; pu qu l x l Buhu p xí l y m u b ul. (1919•1923) “La recuperación de los métodos artesanales ar tesanales
l v uv, lv l p l mm vl qu l Bll a ml l pu qu, l puó ul, ví bj um qubl p l
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ppl xp u th v dbu, Lló Mhly-ny y el Lky. Lky. p, ó 1920 Herbert Bayer u u , p, y qu u. By u l publ m v l eul l Buhu.
1925 Tschichold, schichold , Herbert Herber t Bayer, Bayer, László Moholy-Nagy, Moholy-Nagy, y El Lissitzky v l p l
m l m hy í.
1925 Frederic Goudy u pp uó 1925 y l
plm l qu b u m.
1928 Eric Gill l u: gll s, Ppu, slu,
gl ckl rm, J y Buy.
1929 Stanley Morison l u tm nw rm. 1930 Claude Dieterich, qu pu bj P
v publ y l v, bl Lm mplm mplm l fu up l mp am L.
1934 Hermann Zapf ó l ml: alu, aMs eul,
aul, e, Kmpk, M, M sp, Ml,
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l b l bj qu l l jóv . 1956 Gui Bonsiepe y Tomás Maldonado u l
pm p qu pl l xí l m.
u1960 Andy Warhol u u pl y qu mpó u ppl ul l m y ll l pp .
1970 Arte moderno, p m vó l
ó í l l u uv m l , l í y l uó l , qu l vl m ( pu ulu) y l mó l ul u pó ll. el mpm y l pmpm y u xpm uv m pó l lu y l p v l l y l pu, y l vbó l m ulu (r). e l pv l Pm gu Mul, u xpló v uv lu l uvm, ubm, xpm y uum.
1970 • 1990 Postmodernismo, p u p-
ó l py l m v m u vlu-
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m : chl M, rh P, tm rll, H Hk, sh Lv, J K, Jul shbl, dv sll, Mk Bl, Lu Lwl, J Wll, dv Wjw, My Klly, Bb Ku, Jy Hl y cy shm. d l mvm l u: tvu, nxpm, Fuó Lb, nmm, smulm, B p, n-pp, nuv m y supf. 1982 Warnock y Geschke l mp ab sym.
L v ló y mpu p u vluó l , l l hm p l ó v y l. al p, b l u pm m Phhp, cl dw, Phx-p, F H, ab ilu, Mm Flh, P Mk, .
1985 sl l m l pm mp y mp PostScrip.