Mini Stop

I.

BACKGROUND OF THE STUDY

Mini-Stop – Building up t! "#$%!&t #nd '$i!ndli!&t (on)!ni!n(! &to$! On M#* +, +/ Ro0in&on& Con)ini!n(! Sto$!& In(. op!n!d it& Mini&top &to$! in E&p#n#. Ti& l#t!&t d!)!lop%!nt (#%! # long "#* '$o% it& 'i$&t Mini&top op!n!d #t t! MRT C!nt$#l St#tion in D!(!%0!$ +. It& nu%0!$ o' &to$! (li%0!d up &in(! t!n to 0!(o%! # uni1u! (o%0o &to$! (o%0ining '#&t 'ood "it g$o(!$* p$odu(t. In t! 2ilippin!& Mini&top i& t! onl* (on)!ni!n(! &to$! t#t &!$)! in-&to$! p$!p#$!d 'ood  p$odu(t& "it din!-in (o$n!$ 'o$ (on&u%!$& t#$g!ting t#$g!ting t! B #nd C ou&!old& in M!t$o M#nil#. T! #d)#n(!d #d)#n(!d "#$!o "#$!ou&! u&! %#n#g!% %#n#g!%!nt !nt &*&t!% &*&t!% und!$ und!$ t! (on&ul (on&ultin ting g #g$!!% #g$!!%!nt !nt "it "it B!&t B!&t 3ogi&ti(& 2#$tn!$& o' R*o&o4u t! 0igg!&t logi&ti(& (o%p#n* in 5#p#n #nd t! l#t!&t t!(nolog* !%plo*!d RCDI in di&t$i0ution !n&u$! !''i(i!nt #nd ti%!l* d!li)!$* o' 1u#lit* p$odu(t&. II.

2ROB3EM STATEMENT

Ho" (#n Mini&top in($!#&! t!i$ $!)!nu!& d!&pit! o' top (o%p!tition "it 6-El!)!n #nd F#%il* M#$t7 III. o o

OB5ECTI8ES

To in($!#&! t! &#l!&. To &#ti&'* &#ti&'* t! (u&to%!$& t$oug d!li)!$* to !n&u$! t!i$ &#'!t*. I8. •

AREAS OF OF CO CONSIDIRATION T! (ontinu!& g$o"t o' B2O Co%p#ni!& Co %p#ni!& in t! 2ilippin!&

A((o$d A((o$ding ing to Ni44i Ni44i N#ti)i N#ti)id#d d#d o' R#ppl! R#ppl!$ $ on! o' t! %o&t $o0u&t $o0u&t &!(to$ &!(to$ in t! 2ilippin!& $igt no" i& t! in'o$%#tion t!(nolog* #nd t! Bu&in!&& 2$o(!&& Out&ou$(ing 9IT-B2O: &!(to$. T! IT-B2O &!(to$ #& #l&o p$o)!n to 0! t! l#$g!&t #nd '#&t!&t g$o"ing indu&t$* in t! 2ilippin!&.  Ni!l&!n 2ilippin!& M#n#ging Di$!(to$ Stu#$t 5#%i!&on #l&o &t#t!d t#t '#(!-to-'#(! int!$)i!"& "it (#ll (!nt!$ "o$4!$& p$!'!$ 'ood #nd 0!)!$#g!& t#t #$! 1ui(4 #nd !#&* to  p$!p#$! gi)!n t! t*pi(#l ;< p.%. to =< #.%. "o$4 &(!dul! "it $!&pond!nt& noting 1ui(4 1ui(4 p$!p#$#ti p$!p#$#tion on ti%!& #nd t! !n!$g* !n!$g* 0oo&t& 0oo&t& p$o)id p$o)id!d. !d. So%! So%! !%plo*! !%plo*!!& !& o' t! B2O Co%p#ni!& li4! to &p!nd ti%! to # (on)!ni!n(! &to$! !&p!(i#ll* to to&! "o #$! "o$4ing #t nigt &i't. T!* "#nt to '!!l $!l#> '$o% t!i$ #'t!$ "o$4.

Con&u%!$& "#nt to 0! #0l! to 0u* &o%!ting on t!i$ &%#$tpon!& "itout #)ing to tu$n on # 2C. I' t!* #)! # #pp* #nd !''i(i!nt !>p!$i!n(! &t$ong lo*#lt* "ill $!&ult – #nd

t!* %igt t!ll ot!$& )i# &o(i#l %!di#. 5#%i! Tu$n!$ t!(ni(#l di$!(to$ #nd 'ound!$ o' 2o&t(od! An*"!$! #& 0#&!d i& 0u&in!&& on 4no"ing "#t t! (u &to%!$ "#nt& #nd d!li)!$ing it !''!(ti)!l*. 3!t?& '#(! it not !)!$*on! #& t! ti%! to "#it #$ound 'o$ d!li)!$i!& &o %o$! (!$t#int* i& $!1ui$!d. St#nd#$d d!li)!$* "ill &uit &o%! (u&to%!$& #nd %#n* "ould p$!'!$ to "#it long!$ #nd #)! '$!! o$ (!#p!$ d!li)!$*. E)!n toug t!$!@& #n #ddition#l !>p!n&!& it& ti%!-'$i!ndl*. T!* "ill not 0! #0l! to go to Mini&top &to$! in&t!#d t!* u&t (o%%uni(#t! to t! &t#'' #nd (oo&! "#t p$odu(t& t!* "ill li4!. 8.

SOT

St$!ngt •

T!* '$#n(i&!d t!i$ &to$!& 'o$ lo"

•

'!!&. I%pl!%!nting p$odu(t& #nd &!$)i(!&

•

di''!$!nti#tion. Hig g$o"t $#t!.

!#4n!&& •

T!* #)! poo$ (u&to%!$ &!$)i(! lot&

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o' (o%pl#int $!(!i)!&. 3#(4 o' !%po"!$%!nt 0* t!i$

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'$#n(i&!&. 2oo$ u&! o' point& o' &#l! in'o$%#tion %#n#g!%!nt &*&t!%.

Oppo$tuniti!& •

T!* (#n !>p#nd t!i$ #$!#& – &u0

•

di)i&ion#l (ondo%iniu%&. 9E(ono%i(: Boo%ing (#ll (!nt!$& indu&t$i!&.

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9 !(ono%i(: Building &t$ong 0u&in!&& $!l#tion&ip& t$oug '$#n(i&ing 9E(ono%i(:

8I. •

•

T$!#t& •

• •

3ot o' (o%p!tito$& li4! 6;; '#%il* %#$t %igt* %#$t #nd ot!$ &%#ll n!ig0o$ood g$o(!$i!&. 9E(ono%i(: T#> (#ng!&. 92oliti(o-l!g#l: In($!#&ing o' ($i%!& in &o%! o' t!  0$#n(!&. 92oliti(o-l!g#l:

ST2 G!og$#pi(< - M!t$o M#nil# - A&&u%ing t#t Mini&top #& !&ti%#t!d 0$#n(!& o' %o$! o$ l!&&  &to$!. D!%og$#pi( < - ;-/ *!#$& o' #g! - M#l! #nd F!%#l!

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Stud!nt& B2O &!(to$& (ondo%iniu% t!n#nt& p#&&!$&0* #nd '#%ili!& li)ing n!#$0* t! 0$#n(.

2OSITIONING To t! %ill!nni#l& "o "#nt& to (ill o$ #ng out "it t!i$ '$i!nd& #nd '#%ili!&. Mini&top in)it!& *ou to go to t!i$ &to$! #n*ti%! #n*"!$!. T!* o''!$ d!li)!$i!& #n* 4ind o'  'ood p$odu(t& *ou li4!. U&ing ou$ T#glin! "! #&&u$! *ou t#t "! (#n &#ti&'* *ou$ n!!d&. TAG3INE< H#)! *ou$ 'ill #t MINISTO2

8II.

T!o$!ti(#l F$#%!"o$4  An&o''@& M#t$i>

BT3

8III.

Alt!$n#ti)! Cou$&!& o' A(tion

ACA #1: Practice on cash delivery using Food Panda, establishing Ministop near BPO copanies and using !MC.

2ROS< Fo$ d!li)!$* to !n&u$! &!(u$it* to t! (u&to%!$& #nd ti%! '$i!ndl*. Fo$ t! B2O !%plo*!!& t!* "#nt # 1ui(4 #nd !#&* p$!p#$#tion CONS< Addition#l !>p!n&!&. ACA #": Putting up Ministop in the province.

2ROS< 2!n!t$#ting ot!$ %#$4!t in t! p$o)in(!&. CONS< It i& not !''!(ti)! in t! p$o)in(!& &in(! %ini&top i& +J6 op!n 0!(#u&! t!  p!opl! t!$! #$! &l!!ping !#$l*. ACA #: $o% prices.

2ROS< To #tt$#(t %o$! (u&to%!$& #nd g#in (u&to%!$ lo*#lt* CONS< It i& # (on)!ni!nt &to$! &o "* &ould t! %#n#g!%!nt i%pl!%!nt lo"  p$i(!& &in(! it i& +J6 op!n.

I.

RECOMMENDATION Fo$ t! &olution "! $!(o%%!nd t!< -

.

2$#(ti(! o' on-(#& d!li)!$* u&ing Food 2#nd# !&t#0li&ing Mini&top n!#$  B2O Co%p#ni!& u&ing IMC

IM23EMENTATION

!n "! #$! t#l4ing #0out (on)!ni!nt &to$!& li4! 6-El!)!n Mini&top #nd F#%il* M#$t "! #l"#*& $!'!$ to $!#d*-to-go p$odu(t& o$ $!#d* to !#t p$odu(t&. But t! ting i& t!&! &to$!& do not #)! # d!li)!$* &o "! (#%! up ti& id!# t#t %ini&top &ould (ondu(t # on-(#& D!li)!$* u&ing Food 2#nd#. ! $!(o%%!nd ti& &t$#t!g* 0!(#u&! "! #$! #l&o (on&id!$ing t! nu%0!$& o' ou$ %#npo"!$. In ti& (#&! t! (u&to%!$& don?t n!!d to &p!nd t#t %u( 'o$ t!i$ 'ood&. It "ill #l&o !lp t!% to &#)! ti%! !&p!(i#ll* to to&! p!opl! "o li)!d in t! (ondo%iniu%. It "ill gi)! t!% # 0ig !lp #nd t#t i& "* "! (#%! up ti& id!#! #l&o $!(o%%!nd t#t t! (o%p#n* &ould !&t#0li& # n!" %ini&top &to$!& #t t! (iti!& li4! M(4inl!* Hill #nd t! 4no"n l#nd%#$4 "i( i& 8!ni(! G$#nd C#n#l in T#guig.