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Assignment on: Competitors' Competitors' Analysis Of Salt Industry In Bangladesh A Study On Molla Salt
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Assistant professor. Department of Mar!eting. Mar!eting. Jagannath "ni#ersity. "ni#ersity.
Submitted by: $aisul Islam
M%&()*( M%&()* M%&()*
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Introdu!tion
Salt is an irrepla,ea+le ingredient in ,oo!ing. /herefore- it0s importan ensure that the salt e use is not impure or adulterated. Based on this M 1Molla 2 Brothers Co1 ha#e 3rst introdu,ed +randed salt named 1Molla S /heir aim is to tou,h people0s li#es in a ay su,h that they ,an li#e +etter +etter and or! +etter. Molla 2 Brothers Co has in#ested in #ery s,ale in #a,uum e#aporated edi+le Salt. Molla Super Salt is a tru name in the industries of Salt for a long time. /he o+4e,ti#e of study is to analy5e the Competior of Molla Super Salt. Des,ri You're Reading a Preview resear,h is used to ,ondu,t this study. /his study has +een ,ompleted full access with a free trial.In the analysis part e using primary data and Unlock se,ondary data. dis,ussed a+out di6erent promotional strategies of Molla Super Salt Download Withstrategies Free Trial are so mu,h e6e,ti#e 3ndings- it is shoed the promotional Molla Super Salt. Meanhile suggestions and re,ommendations in,luded in order to eradi,ate the ea!nesses of their department.
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Molla Salt 7td. Addre: Molla Salt Industries Dapa- 8atullah- 9arayangan4- Bangladesh hone: ;*%(%;- *%%;*- *%%%& Etab$ihed: %;< %eb: &&&'mo$$a'!om'bd Molla 2 Brothers Co ha#e introdu,ed 3rst +randed salt named 1Molla Salt1 and another +randed salt ith modern e#aporation system named 1Molla Super Salt1 hi,h is a su,,essful +rand in Bangladesh in premium salt ,ategory.
(rand: Molla salt and Molla super salt )$ant !a"a!ity: **+++ M/ per month Te!hno$ogy Ued: Ad#an,ed triple $e3ned te,hnology Man"o&er: < Sour!e of Ra& Materia$: 7o,ally from Co='s Ba5ar You're Reading a Preview ,ariant: >di+le ?rade @it,hen Saltfood ?rade Salt Cutomer: Household- $estaurantUnlock fullHospitalaccess with aInstitutionfree trial. Industry ,iion: e ant to +e the leader +ut Trial not to ma!e Download With Free money rather to ensure the peoples good health and happy life. Miion: Our mission is to intensify Euality of life through produ,e orld ,lass produ,t +y using state of the art te,hnology. Sign up to vote on this title
-b.e!tive: e ant to e=pand distri+ution netor! at Usefulprodu,t Not useful e#ery ,orner of Bangladesh to ma!e the Euality a#aila+le at ,onsumers and ,ustomers0 door steps.
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About Mo$$a Sa$t
In %;< Molla salt ha#e esta+lished FMolla SaltG at Dhapa- 9arayngan4 manual ,rashing system. /his pro,ess is also ,alled as traditio ,on#entional method of ma!ing salt and laun,hed the 3rst +randed iod salt in Bangladesh.
In 9o#em+er- (* Molla Salt esta+lished Molla Salt @/riple $e3ned Indu limited at 8otullah- 9arayangan4 ith #a,uum e#aporation system hi the most ad#an,ed te,hnology in salt pro,essing. And named the +ran Reading Preview Molla Super Salt hi,h alsoYou're +e,ome a asu,,essful +rand in Banglades premium salt ,ategory. /heUnlock entire system from unloading to pa,!ing is full access with a free trial. auto ,ontrolled and the purity of produ,t is ;< ;; hi,h is re,ogni5e BS/I- BSCIC 2 "9IC>8. It is fully ,hemi,al and arseni, free salt hi,h is Download With Free Trial oing and properly iodi5ed. /o ensure the Euality- a elleEuipped standard la+oratory is an integral part of the fa,tory here Super Salt is m and that +rings the purest salt of the ,ountry to ensure healthy life o so,iety. Sign up to vote on this title
0ua$ity "o$i!y:
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Molla salt's mission is to a,hie#e +usiness e=,ellen,e through Eual
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follo do,umented pro,edures to ensure ,omplian,e ith Euality standa /he pool of human resour,es of the ,ompany ill +e de#eloped to thei potential and harnessed through regular training and their parti,ipatio see!ing ,ontinuous impro#ement of or! methods.
Environmental Policy Enviroment "o$i!y:
Molla salt is ,ommitted to maintain the harmonious +alan,e of our system and therefore ,onstantly see!s ays to manufa,ture and pro produ,ts in an e,ofriendly manner so that the +alan,e of nature rem undistur+ed and the en#ironment remains sustaina+le.
Com"etitive Arena
Salt pro#ides a di6erent mouth feel- and may ,hange a#or due di6erent rate of dissolution. Lirtually e#eryone li!es at least a little salt- s You're Reading a Preview usually Euite safe to add at least a little. /he food ill end up tasting goo Unlock full access with a free trial. many people- and then some ,an add more. salt a,tually a6e,ts the ,oo pro,ess- not 4ust the a#or. It ,an help dra moisture out of s Download With Free Trial #egeta+les- softening them faster.
Salt is essential ingredient for ,oo!ing and also a ,onsumer item th idely a#aila+le and pur,hased freEuently ith minimal e6ort and produ,ts from the regular pur,hases for the ,onsumer. /herefore these Sign up to vote on this title +ought out of ha+it- ithout mu,h thin!ing. so8resh salte ,an say it is a Con#eni ACI ure salt Useful Not useful rodu,t. hen a ,onsumer has ne,essitated to pur,hase salt- he or she pur,hase slat. /hese are +ought out of ha+it- ithout mu,h thin!i
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Indutry Ana$yi
Reading a Preview Salt Industry an industry for You're produ,ing salt from saline ater of the sea in ,oastal areas of Bangladesh spe,ially in Chittagong and Co='s +a5ar a Unlock full access with a free trial. Salt is produ,ed seasonally from De,em+er to midMay. $e,entl ,ulti#ation has also +egun Download in the With ,oastal +elts of hulna and Sa Free Trial /raditionally- salt as manufa,tured +y #apori5ing seaater +y 3re he sunlight. rodu,tion of salt in solar method depends ,ompletely on natu the ,limate is ,ondu,i#e the produ,tion target ,an +e a,hie#ed.
/he Bangladesh Small and Cottage Industries Corporation @BSCIC Sign up to promote vote on this title go#ernmentoned ,orporation or!ing to impro#eand support Useful Not useful in industry. hen salt iodi5ation as introdu,ed the early nineties and m mandatory in Bangladesh- it as a natural 3t to ma!e BSCIC the fo,al p
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Salt is ,ontri+uting a+out %( million ta!a in the national e,onomy e year. One to %.& million people of ,oastal +elt is depend e,onomi,ally so,ially on salt ,ulti#ation. rodu,tion of salt in solar method de ,ompletely on nature. If the ,limate is ,ondu,i#e the produ,tion target ,a a,hie#ed.
Mar1et /emand
/emand ( %& % &
ith the in,rease of populationand groers of industriesYou're,attle Readingheadsa Preview demand of salt is also rising. >#ery ear demand of salt is in,reasing at a Unlock full access with a free trial. of ).& Download With Free Trial
)rodu!tion Ca"a!ity
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)rodu!tion %<
%
%)
%(
%
<
)
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Download With Free Trial (
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Industry si5e represents the num+er of indi#iduals in a ,ertain mar!et ho potential +uyers andor sellers of a produ,t or ser#i,e. Companies are interested in !noing the mar!et si5e +efore laun,hing a ne produ,t or ser#i,e in an area. /here are N% salt produ,tion and re3nery mills in Bangladesh. %. (. N. ). &. . *. <.
ACI Salt 7imited Molla Salt Industries A. Salt Industry B$AC Salt Industries Capri Salt Mills Con3den,e Salt 7td. Comilla Salt Industries ?lo+e Salt Industries 7td. ;. ?reen Bengal Salt %. Ha+i+ Salt Industries %%. Islam Salt Industries
%(. Jalala+ad Salt Industries %N. rishi+id Salt 7imited %). hulna Salt Mill %&. Madhumati Salt Industries @#t. 7td. %. Meghna Salt Ind. @#t 7td %*. amrangir,har7al+agh %<. Modhumati Salt Industries 7td. %;. M. M. Salt Industries 7td (. Munsigan4 Salt Mill (%. 9arayangon4 Salt Mills ((. 9a5ma Salt Ind.
(N. u+ali Salt Ind (). Si!der Salt Ind 7td. (&. Shapla Salt 7td (. Sundar+an Sal (*. Sunoer Salt Industries (<. Sura+hi Salt lo lant (;. /itani, Salt Ind N. "nited Salt Ind 7tdN%. "ttara 7o+onar!hana
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Ty"i!a$ mar1eting "ra!ti!e •
•
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/he ,hannel of distri+ution plays an important role for the ,ompa that are operating their +usiness in the edi+le salt mar!et +e, people ill +uy only that produ,t hi,h ill +e a#aila+le at the pur, outlet. /he le#el of +rand sit,hing is high here. /hus- ,han distri+ution plays an important role for e6e,ti#e rea,h to th Sign up to vote on this title ,onsumer. Useful Not useful Most ,ompanies are using of good pa,!aging. ?reat pa,!agi espe,ially signi3,ant for groing startups +e,ause it ,an ha#e a d
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?o#ernment has imposed a +an on noniodi5ed salt that means m mar!et for the iodi5ed salt in the edi+le salt segment. BSCIC ,ontrols leasing of all ?o#ernment land for salt manufa along ith planning the produ,tion targets. BSCIC also super#ises eEuita+le distri+ution- monitors Euality pri,es- ensures maintenan,e of standards and impro#ements Eu and promotes te,hnologi,al de#elopments along ith traini personnel.
E!onomi! 3a!tor •
/he annual in,rease in o#erall demand for the ,ommodity.
So!io4!u$tura$ fa!tor •
•
Iodine de3,ien,y is the single most important ,ause of pre#en +rain damage and mental retardation- most of the damage o,,u +efore +irth. It also signi3,antly raises the ris! of still+irth mis,arriage for pregnant omen. /he su,,essful glo+al ,ampaig You're Reading Preview iodi5e all edi+le salt is redu,ing the aris! asso,iated ith this de3,ien /he salt is +eing ,onsumed +y ri,hest to the ri,h and poorest Unlock full access with a free trial. poor- so the ?o#ernment maintains the a6orda+ility of the pri,e.
Te!hno$ogi!a$ 3a!tor
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Companies are using the latest te,hnology day +y day to in,rea produ,tion of the salt. Sign up to vote on this title Indutry S%-T
Useful Not useful SO/ is a study to underta!en +y an organi5ation to identify strengths an ea!nesses- as ell as its e=ternal opportunities and threats of its on or
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: r o : dr o u d , ut i , o t n i o o $ i s $ i ni s g i n i g n , o m i s Cs a h 7nl at o n oi s gf e s a i nl t l e # i n e ,l . o m e eo sd #p e ee p irn t m e ,d nh se di n n s t g gd " l e " # o e r l t. u n i t ,p o o ,ml i o , p ms y tl. e p t l ee l t y e lo 7 a -r g " e " d o o r m t u i s Sn la o Cy t u h o r a ned n .o g e n i n i n m a n r i ! t ey t . d7 e e gn, m !oa a #t o u n e f r dr e m . . e n O p O p p o p r t o u r nt u i t n y i %7 o e%t ap e s 1o a ln i 1 ,i e t yn , . he i n f o r t y , r f eo ar t i n g r e a t , o Ts t h p o , t re e n a t ti a i n l g f T h S7 r e l e o , a ! t o m a p r o ! t You're e e Reading t n as Preview t. i a l d o n i n m a r ! e t s . d e m Download With a Free Trial n d . 7 a r g e d o m i s t i , m a r ! e t . Unlock full access with a free trial.
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industry. 8olloing are some aspe,t- hi,h are ,o#er for the purpose of for,e model of the salt industry. Com"etiti ve reve$ry
(argaining "o&er of u""$ier
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/he pro du,e rs ar e not th in !in g a+out the salt su+stitute. Threat of ub titute
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reEuired not mu,h of as the ra m aterial la+or for,es are easily /h e ,o st of entr y is Threat of ne& entry
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Industry ,omprises of +ig as ell as man y lo,al players. 7o sit,hing ,ost.
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edi+le salt a,,ording the standard set +y them ith respe,t iodi5ation. •
Minimum et u" !ot: /he ,ompany reEuired not mu,h of the ,ost as the ra material and the la+or for,es are easily a#aila+le. ,ompany has 4ust the ,ost of esta+lishing the plant.
6'Threat of ubtitute
/he salt is ,onsumed +y the ri,hest to ri,h and poorest to the poor and the ,ommodity- hi,h is reEuired the most. 8or the purpose of ,ons,iousness- salt is the +est ay to maintain the le#el of iodine in the + /here is no su+stitute a#aila+le for the salt and still there is no resear,h is the 3nding of the su+stitute. /he salt is a#aila+le in a huge Euantity hen and here#er reEuired. /hus- there is no pro+lem of a#aila+ility of the sa any point of time that ill ma!e the produ,ers not to thin! a+out the su+stitute. /hus- as there is no threat of the su+stituteP the industry ri#als +e a+le to ,on,entrate on other things rather than gi#ing time on thin You're Reading a Preview a+out the salt su+stitute. Hoe#erthere are ,ompanies ho are thin!ing a introdu,ing the edi+le salt inUnlock a ta+let form. /husfull access with a free trial. there is a su+stitute for pa,!aging +ut not for the ,ommodity itself. Download With Free Trial
7'(argaining "o&er of buyer
Be,ause of the a#aila+ility of di6erent +rands of edi+le salt- a#ery s Sign up to vote on this title in,ome and lo ,onsumer in#ol#ement reEuire for the pur,hase of edi+le Useful Not useful players. results in a #ery little ,ost for +uyers on to other Q 7o sit,hing ,ost.
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/he suppliers of the salt industry ,annot a+le to in,rease the pri, ,ommodity +e,ause of the huge sto,! a#aila+le in the mar!et that mean importan,e of the ,ommodity is not #ery mu,h high to the ,ustomers and the lo in#ol#ement produ,t hi,h is not reEuired mu,h of the interest o ,ustomers to +uy the produ,t. /hus- hi,he#er ,ompany ill try to in,rease pri,e of the ,ommodity ill lose the mar!et drasti,ally and not +een a+ a,hie#e the groth as e=pe,ted +y the ,ompany. /hus- the +argain po the supplier is not #ery inuen,ing as ,ompare to the +argaining poer o +uyer. /he only ad#antage to the suppliers is the nona#aila+ility su+stitute produ,t- hi,h ma!es the ,ustomers to remain ith the ,ommodity.
9'Com"etitive reve$ry
Current annual ,onsumption of salt is %).& la!h tonnes- a,,ordi Bangladesh Small and Cottage Industries Corporation.ACI Salt 7td mar!et leader ith sales of %N-& tonnes of salt a month and the ,om has almost dou+led the num+er of distri+utors to * from ) earlier. M You're Readinghas a Preview folloer Meghna's @8resh salt re3nery a monthly produ,tion ,apa,i %- tonnes and ith its Unlock strategy of with ,ompetiti#e pri,ing- the ,ompany full access a free trial. the potential to +e,ome a signi3,ant player in the industry. Con3den,e sal a monthly produ,tion ,apa,ity ofWith *- tonnes. All ,ompetitors Download Free Trial in,reased their ,apa,ity ,onsidering ,onsumers' groing shift to dirtfree iodi5ed salt. /hey also gi#e a +oost to the +rand image of their sal rea,hing more people and a,Euiring more mar!et share. /he a+o#e +rand positioned on the health platform- and are pri,ed at a signi3,ant premiu up to voteof on this title lo,alreg normal salt +rands. Besides there are a largeSign num+er other Useful Not useful +rands in re3ned and iodi5ed salt.
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Key !om"etitor Ana$yi ey layers @,ompetitors in the Mar!et /he industry has a fe Ma4or players and numerous lo,al players. /he ma4or players in,lude ACI Salt- Molla salt- fresh saltCon3dent salt. Among these- the leading player is ACI Salt ith a+out ( mar!et share in the +randed salt mar!et. Based on the mar!et share the !ey ,ompetitor of Molla salt as follos: • • •
ACI ure salt 8resh salt Con3den,e
Mar1et ( N*
%
%&
You're Reading a Preview
)ro#$e of Key !om"etitor "ro#$e Unlock full access with a free trial. Download With Free Trial
ACI Salt 7imited @A Sister Con,ern of ACI ?roup Addre: ACI Centre-()&- /e4gaon Industrial Area Sign up to vote on this title Dha!a%(<- Bangladesh /el: R<<(;<<&;) Useful Not useful Etab$ihed: (& ACI 7imited- one of the leading ,onglomerates of the ,ountry-
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,ariant: >di+le ?rade @it,hen Saltfood ?rade Salt And Industrial ?rade Salt Cutomer: Household- $estaurant- Hospital- InstitutionIndustry
Sonargaon Salt Industries 7imited Addre: 8resh Lilla House %&- $oad N) ?ulshan%- Dha!a%(%(- Bangladesh Etab$ihed: (; 8resh Super remium Salt is produ,ed +y using the ,om+ination of Sit5erland0s orld 7atest /e,hnology and La,uum >#aporation System hi,h ,an remo#e all impurities and ensures a natural +alan,e of all minerals li!e Sodium Chloride- Iodine- Cal,ium and Magnesium. You're Reading a Preview (rand: 8resh Super remium Salt full access with a free trial. )$ant !a"a!ity: *++++ M/ perUnlock month Te!hno$ogy Ued: Multistage Clari3,ation 2 ) Stage $e ,rystalli5ation 2 >#aporation lant from >#atherm AgDownload With Free Trial Sit5erland Man"o&er: *& Sour!e of Ra& Materia$: 7o,ally 8rom Co='s Ba5ar ,ariant: >di+le ?rade @it,hen Saltfood ?rade Salt And Industrial ?rade Salt Sign up to vote on this title Cutomer: Household- $estaurant- Hospital- Institution Useful Not useful Industry
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Bangladesh in the 3eld of edi+le and industrial salt. After laun,hing it made re#olution in the salt se,tor. /he % pure and +rilliant hite international Euality salt ,ompletely turn around the mind set up of ,onsumer from traditional salt. (rand: Con3den,e salt )$ant !a"a!ity: ;+++ M/ per month Te!hno$ogy Ued: Ma,hinery sour,ed from Sit5erland and ?ermany Man"o&er: & Sour!e of Ra& Materia$: 7o,ally from Co='s Ba5ar ,ariant: >di+le ?rade @it,hen Saltfood ?rade Salt And Industrial ?rade Salt Cutomer: Household- $estaurant- Hospital- InstitutionIndustry
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Eva$uating the !om"etitor Strength and &ea1ne:
)rodu!t ACI pure salt
ACI #a,uum salt ACI salt ta+le 4ar
)ri!e
Strength More Customer fo,used. More response to mar!et need. %N& gm 4ar /. Highly #isi+le top %&. management. Strategi, pri,ing N gm 4ar /. "se of latest te,hnology (. ?ood relationship ith suppliers You're Reading a Preview High ,apa,ity of produ,tion Unlock full access with a free trial. %!g pa,!et /. $apidly in,reasing mar!et N&. share Download With Free Trial 8le=i+ility 7o Bureau,ra,y Inno#ati#eness %!g pa,!et N<.
/.
•
•
•
•
•
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%ea1ne 7ess e=i+ility ri,e ar i ,ompetitor High supplier depend
• • •
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8resh salt
8resh Super remium Salt
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•
• • •
8le=i+ility High supplier depend 8olloership strategy
• •
Con3den ,e salt
Con3den,e Iodi5ed La,uum Salt
%!g pa,!et (&.
/.
• •
Old te,hnology 8ormal en#ironment
•
or!ing
• • • • •
oor a,,ess to 3nan,e 7a,! of s!ill 7osing mar!et share 7ess strategi, thin!ing 7ess strategi, lannin 7oer standardi5at
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Anti!i"ating Com"etitor A!tion Etimating Com"etitor 3uture Strategie: )rodu!t
ith in,reasing aareness a+out iodi5ed salt leading to health +ene3t the ,onsumer- Bangladeshi salt industry is ,hallenged ith meeting demand of iodi5ed salt to the ,ountry. Bangladeshi salt mar!et ,onsu many other #arieties of edi+le salt in,luding Iron 8orti3ed Salt- Do 8orti3ed Salt and 7o sodium salt. So- ,ompanies ill ,ome up ith #arie of edi+le salt in near future.
)$a!e
ACI Salt 7td has almost dou+led the num+er of distri+utors to * from earlier. Salt is demanded domesti,ally for +oth home usage as el industrial purposes. ith in,enses of demand ,ompetitor ill enlarge distri+ution ,hannel.
)ri!ing trategy
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ith #arieties of edi+le salt- ,ompetitors ,ould targeted at the he ,ons,ious- elltodo population. Hen,eit as Download With Free Trialpositioned as a +rand of that these people ,ould pur,hase. /his led it to +e pri,ed at almost one an half times that of the regular salt.
)romotion
Signauppure to votesalt on thisinitiallytitle Ma4or players in the industry laun,hed salt as in h Not useful Usefulin aspe,tP ACI salt emerged as the leader. 7ater %;;*ith in,rea attention +eing fo,used on iodine de3,ien,y and iodi5ation of sal ,ompanies promoted their produ,t as iodi5ed salt hi,h promised to +en
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Identifying Ne& Com"etitor
)ran Grou" Addre: $A9$87 Center%&-rogoti Sarani Middle Badda Dha!a %(%(- Bangladesh Etab$ihed: %;<% F$A9G is ,urrently one of the most admired food 2 +e#erages +rands among th millions of people of Bangladesh and other % ,ountries of the o here $A9 rodu,ts are regularly +eing e=ported. All the $A9 produ,ts Reading a Preview highest le#el of Euality produ,ed as per international You're standards maintaining e#ery stage of its produ,tion pro,ess. $A9with is a,urrently produ,ing more than ( Unlock full access free trial. food produ,ts under % di6erent ,ategories. IN/USTR<: 8ood ro,essing Download With Free Trial Man"o&er: &(- Cutomer: Household- $estaurant- Institution- Industry.
$A9 ta!es a ,omprehensi#e approa,h to all !inds of agro pro,essed f thro produ,ts- ,onsidering all of the ays their li#es ,an enri,hed Sign up to vote+e on this title ensuring hygieni, and Euality food produ,ts. useful S!illed Useful $A9 Notha#e e=perien,ed personnel sele,t 3nished produ,ts hi,h are then e=amined la+oratory to #erify their Euality and ,he,! for residual su+stan,es
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Segmentation and targeting of Mo$$a a$t
Molla salt ,ame up ith many demographi, and psy,hographi, ,riteria to segm its ,ustomers and target them in the 3rst phase of roll out. •
Health,ons,ious people
•
elledu,ated people
•
"pper upper
•
upper middle
You're Reading a Preview
•
Middle ,lass
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•
Trial eople ho did not mind Download paying a With littleFree e=tra money in the short term to g long term health +ene3ts
)oitioning
Ha#ing +een the most su,,essful +randed salt player in the industry formore t Sign up to vote on this title to de,ades- Molla had the e=pertise to position all its produ,ts ell.
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n (- hen /ata laun,hed 'Molla super salt'- it perfe,tly !ne hat it as do /he segmentation and targeting ere spot on- thus ma!ing the positioning of
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their ,ustomers and also mar!et share. In ( Molla salt lose their mar!et sh on that time Modhumoti salt ,o#ered Molla0s mar!et share- that is hy they g slo on that time. In (< Molla salt had redesigned their strategy- ,hange t pa,!aging and de#elops another ne +rand- hi,h is named Molla Super Salt. the Molla Super Salt- Molla Super Salt has gained the mar!et shares again.
Change in 7ogo
Change in a,!aging approa,
Mar1eting Mi> of Mo$$a Sa$t )rodu!t:
/he ,ompany manufa,ture Iodi5ed La,uum salt- hi,h is manufa,tu You're Reading a Preview pro,ess +y e#aporating through a te,hnologi,ally ad#an,ed produ,tion +rine in steamheated #a,uum almost ,ompletely free f Unlocke#aporatorsfull access with a freeis trial. e=traneous matter and rea,hes ,onsumers in the purest possi+le form. / Salt has a 3ne ,rystalline stru,ture and dissol#es Download With Free Trial #ery Eui,!ly.
?ea$th Iue: 1Molla Super Salt1 is Chemi,al and Arseni, free. Also- prote,ts from diseases li!e frustration- depression- mental retardation- poor per,ep Signfertilityup to vote on this titles!in- ,han le#els- goiter- a+normal eight gain- de,reased ,oarse Not useful Useful of still +irth in e=pe,tant mothers- ,onstipation and fatigue due to per mi=ing of Iodine.
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Molla @normal salt
Molla Super Salt
)ri!e
Molla salt follos Competiti#e ri,ing strategy.' Molla salt sets the pri,e of their produ,t +ased on hat the ,ompetition is ,harging. Molla Super Salt %!g TK'7@ TK'6+ Molla Super Salt &g You're Reading a Preview TK'7+ Molla Salt %!g T1'*@ Molla salt &!g Unlock full access with a free trial.
)$a!e
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romotion has +een de3ned as the ,oordination of all sellerinitiated e6 to set up ,hannels of information and persuasion in order to sell goods ser#i,es or promote an idea. hile impli,it ,ommuni,ation o,,urs thro the #arious elements of the mar!eting mi=- most of an organi5ati ,ommuni,ations ith the mar!etpla,e ta!e pla,e as part of a ,ar planned and ,ontrolled promotional program. /he +asi, tools us a,,omplish an organi5ation0s ,ommuni,ation o+4e,ti#es are often referre as the promotional mi=. /raditionally the promotional mi= has in,luded elements: Ad#ertising- Sales promotion- u+li,ityu+li, relationsersonal selling. >a,h element of the promotional mi= is #ieed integrated mar!eting ,ommuni,ations tool that plays a distin,ti#e role in IMC program. >a,h may ta!e on a #ariety of forms and ea,h has ,er ad#antages.
Molla salt ltd used ,ertain types of promotional mi= for its ,onsumer +r @Molla salt.
Advertiing: Ad#ertising is de3ned as any paid form of nonpe You're Reading a Preview ,ommuni,ation a+out an organi5ationprodu,t- ser#i,e- or idea identi3ed sponsor. Mainly- Molla a fe Unlock fullsalt accessuses with a free trial. num+ers of non perso ,omponents li!e- /LC- 9espapers. It is the +est !non and most id dis,ussed form of promotionpro+a+ly +e,ause Download With Free Trial of its per#asi#eness. also a #ery important promotional tool- parti,ularly for Molla salt ,ompa hose produ,ts are targeted at mass ,onsumer mar!ets. 8urthermorethe most ,ost e6e,ti#e ay to rea,h large num+ers of ,onsumers.
Sign up to vote on as this those title Sa$e "romotion: Sales promotion is generally de3ned mar!e Not useful a,ti#ities that pro#ide e=tra #alue or in,enti#es sales for,e Useful tothe distri+utor- or the ultimate ,onsumer and ,an stimulate immediate sa Sales promotion is generally +ro!en into to ma4or ,ategories: Consu
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a ,arrier of the essential nutrient iodine- the Molla super salt sup Bangladesh's pu+li, health ,ampaign against iodinede3,ien,y disorders.
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S%-T ana$yi of Mo$$a a$t Strength:
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/he format of pa,!aging is so mu,h attra,ti#e
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•
Company has no training department hen the ne employee or o,er ,ome to the or! in their ,ompany they feel #ery mu,h pressure a+out th or! they ,annot easily understand the or!. Molla Salt Company0s management stu6 ,annot ta!e the de,ision independently. All the matter ,ontrolled +y the oner of the organi5ation. Molla salt Company has no separate human resour,e department. All the departments are together so it is tough to identify hi,h one is hi,h department. 7a,! of parti,ipation in pu+li,ly e.g. Bill Board.
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7a,! of moti#ation program for the employees.
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•
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-""ortunity: •
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Molla Company has planned mar!eting strategy to enter the ne mar!e ,ompetiti#e pri,e. Lery good demand in super shop.
•
Molla Company ,reates You're an image to the ,ustomers. Reading a Preview
•
Molla Company ,an use modern te,hnology.
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Threat:
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Competitor 2 their destru,ti#e mar!eting.
•
rolonged de,isionma!ing.
•
Many ne ,ompanies are entering in the salt mar!et. Sign up to vote on this title
3inding
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Re!ommendation
e ould re,ommend some of the aspe,ts in the management pra,ti,es the +etterment of the ,ompany. /his ould +e my on personal #ie. /he are: • •
•
•
•
•
•
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/rade o6er ill +e so mu,h e6e,ti#e to in,rease the sales #olume.
/ypi,ally need to fo,us on in,reasing produ,tion #olume rather than impro#ing produ,t features to +oost pro3ts. Molla Salt Company appointing more e,ient employees in mar!eting department of e=pending the present sales. More emphasi5e in promotional mi= su,h as T ad#ertisement- perso selling- sales promotion- pu+li, relation 2 dire,t mar!eting to tran the prospe,ti#e ,ustomer0s a,tual ,ustomer. Arranging employees training program regularly and to trai employees fa,e the ,urrent mar!et situation. $egular performan,e e#aluation of the employees for in,reases t e6e,ti#eness. You're Reading a Preview Molla Salt Company authority does not gi#e more ,on,entratio Unlock full accessmar!et with a free trial. their employees fa,e the ,urrent situation. All information a+out Molla salt should +e a#aila+le in online. Download With Free Trial
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Con!$uion
Molla Salt Company is an esta+lished salt ,ompany in Bangladesh. At pre this ,ompany plays an important role in produ,ing and mar!eting re3ned in the ,ountry. Molla Salt Company has +e,ome popular ith the ,onsum +y playing pioneering role in mar!eting iodine mi=ed super re3ned Mar!eting of salt has +e,ome #ery ,ompetiti#e despite that this ,ompan fa,ing the ,hallenges #ery ell.
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