1. To play an anchor’s role in the evolution of the Indian shopping centre industry and to consolidate the entity of individual shopping centre, helping it merge into the larger society as an institution of importance, through: 2. Developing the di distinct function of the shopping centre towards marketing of goods and services !. "uilding up # and inspiring # a $ody of focused research into the architecture, aesthetic and design aspects of shopping centre’s %. &ncouraging the development and spread of sophisticate management paradigm and maintenance methods '. "eing a kn knowledge resource ce centre that collects, analyses and a nd disseminates information on techni(ues of pro)ta$le operation *. Delving into macro economic, legislative and marketing factors with
$earing on the shopping centre industry and +. uiding mem$ers to come on their own as credi$le, responsi$le and forwardthinking stewards in the arena of shopping centre development and management.