Operations

OPERATIONS MANAGEMENT 2015

Articles | Books & Chapters | Cases | Online Courses Exercises | Simulatio Simulations ns | Core Curricul Curriculum um

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CASES

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions.

New Cases Carl Zeiss and Free-Form Production: Can We See Clearly Yet? An increase in the demand for progressive eyeglass lenses coupled with innovations in production technology mean changes in manufacturing and distribution. Are there theories that Zeiss managers can use to see how these changes might mean shifts in the value network? Harvard Business School #614007 Chariot Comics: Faster Release Chariot Comics, a comic-book production house, is refining its processes for the production of comics to reduce launch time by 7 days. This requires analysis of the current process and a review of the various alternatives. TN Ivey Publishing #W13083 Ford vs. GM: The Evolution of Mass Production (A) This case offers a setting to examine several frameworks: exploration versus exploitation, the emergence of dominant designs, and vertical integration versus transaction costs and supplier holdup. TN Harvard Business School #614010 The Future of Same-Day Delivery: Same as the Past? Home delivery of pizzas has been a very successful model; in contrast, home delivery attempts by companies such as Kozmo and Urbanfetch had failed. The goal of this case is to build a framework that helps students identify the factors that influence the success or failure of home delivery models. TN Kellogg School of Management #KEL732 GE and the Industrial Internet CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The case considers the implications of such an initiative across all 6 of GE’s business units and how best and how quickly to initiate the strategy. Harvard Business School #614032

Google Car By 2013, Google had invested millions of dollars in its self-driving cars. The Google management team faced several questions. Should Google continue to invest in this product? How could Google’s core business benefit from self-driving car technology? Was this investment of time and resources worth it for Google? Harvard Business School #614022

Managing with Analytics at Procter & Gamble The Global Business Services organization at P&G has developed tools, systems, and processes to provide managers with direct access to data and advanced analytics. The vice president of North America Fabric Care must finalize the forecast for P&G’s laundry detergent sales using these new tools. Harvard Business School #613045

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Modern Agricultural Farm: Budgeting for Control Modern Agricultural Farm in rural Pakistan had 2 concerns: how to handle the fluctuations in the farm’s monthly cash flow and how to plan the right combination of plantings and crops to ensure a profit. A new accounting software program has been implemented to expedite accounting and reporting, but uncontrollable factors such as weather present unique challenges. TN

Ivey Publishing #W13556

Open Innovation at Siemens The case describes Siemens, a worldwide innovator in the energy, healthcare, industry, and infrastructure and cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Harvard Business School #613100

Samsung Electronics: TV in an Era of Convergence The case considers Samsung’s development process as the company’s mobile and TV offerings converged and consumer demands pushed the historically clear boundaries of the product. Harvard Business School #614034 SMRT Trains—Managing Operations and Service Quality This case deals with the service operations and quality management issues faced by SMRT Trains, one of the rapid transit rail operators in Singapore. The trigger point for the case was the occurrence of 2 massive service disruptions in 2011 that both had a massive impact on service. The case delves into quality management, service operations, and root causes. TN

ABCC at Nanyang Tech University #NTU047

Popular Cases Cradle to Cradle Design at Herman Miller: Moving Toward Environmental Sustainability The Cradle to Cradle (C2C) design protocol was a set of environmentally friendly product development guidelines. This case describes the details of how Herman Miller implemented C2C during the design of the midlevel Mirra office chair as well as the impact of the new protocol on their internal processes: design decisions, manufacturing, and supply chain management. TN Harvard Business School #607003 Donner Co. The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The case first analyzes the production capacity of various stages in the process and examines the bottlenecks and key production flow decisions before focusing on information flows. The case details problems faced by the company and discusses the tools and techniques of process analysis to determine the relative importance of those problems. TN Harvard Business School #689030 Kristen’s Cookie Co. (A) Kristen’s Cookie Co. is getting ready to launch a make-to-order cookie business. Students evaluate the production process and make key decisions regarding pricing, target customers, and equipment purchases. They must determine the requirements for the business to become profitable. TN Harvard Business School #686093 “This case is an excellent way to teach process analysis. In particular, teaching process performance measures.” —Case review from Harvard Business Publishing for Educators web site*

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*Reviews available to Premium Educators

Managing Innovation at Nypro, Inc. (A) Nypro is the world’s leading injection molder of precision plastic parts, operating a global network of 21 plants. Nypro’s strategy is for each plant to offer identical capabilities, because customers are global companies with worldwide sourcing needs. The case describes the way Nypro manages product and process innovation across the global plant network. TN Harvard Business School #696061

Manzana Insurance: Fruitvale Branch (Abridged) The Fruitvale Branch of Manzana Insurance struggles to respond to the threat of a local competitor who has promised a 1-day turnaround on new policy requests. The insurance market is highly sensitive to response time, and Fruitvale must examine its underwriting process to find ways to improve performance and be more competitive. TN

Harvard Business School #692015

National Cranberry Cooperative (Abridged) The National Cranberry Cooperative is an organization formed and owned by cranberry growers to process and market their berries. This case describes the continuous flow process used to convert cranberries into juice and sauce. Students analyze the process, determine bottlenecks, and decide whether to expand capacity. TN


Pharmacy Service Improvement at CVS (A) Retail pharmacy operations at CVS are doing poorly and losing many customers as a result. A pharmacy service improvement team documents the current prescription fulfillment process, the exception rate, and the problems generated by exceptions. The firm must decide how to change the process and which systems must be implemented to support the change. TN


Sport Obermeyer Ltd. Sport Obermeyer is a high-end fashion skiwear and merchandising company in Colorado that relies on supply partners in Hong Kong and China for production. Students examine details of the company’s production plan and make recommendations for operational improvements across the entire supply chain. TN Harvard Business School #695022 Toyota Motor Manufacturing, U.S.A., Inc. A manager at a Toyota plant in Kentucky is concerned about defective seats being installed in Camrys, the only car model the plant produces. Neither the cause nor the solution to this problem is immediately apparent. The manager would like to resolve the situation using the principles of the Toyota Production System. TN Harvard Business School #693019 Zara: IT for Fast Fashion The CIO of Zara must decide whether to upgrade the retailer’s IT infrastructure and capabilities. The current system relies on an out-of-date technology and has no network capability to share data across stores. However, the current system still offers some distinct advantages that must be considered before upgrading. TN Harvard Business School #604081

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Brief Cases Rigorous and compact, Harvard Business School Brief Cases present realistic management challenges for students to discuss. Audio versions are available for select Brief Cases to aid in student preparation. AIC Netbooks: Optimizing Product Assembly A manufacturer of printed circuit boards diversifies its product portfolio by launching its own line of mobile consumer electronics. After 3 months of production, the production manager must consider ways to increase efficiency and lower costs. TN #4245 Baria Planning Solutions, Inc.: Fixing the Sales Process A consulting firm that specializes in using spend analysis to help companies identify savings is concerned about the disappointing performance of the sales team in signing up new clients. The sales director must analyze the current process flow to identify the problems facing the sales organization. TN #4568 Bayonne Packaging, Inc. A printer and paper converter specializes in delivering innovative packaging solutions for its customers. Despite tripling sales, the firm posted its first loss in over 10 years. The VP of operations must analyze the production process and recommend improvements. TN #4420 Bergerac Systems: The Challenge of Backward Integration A manufacturer of diagnostic instruments for veterinary practices relies on 2 suppliers for the plastic cartridges used for testing. The CEO considers acquiring 1 of the suppliers or expanding existing capacity. TN #4381 Delwarca Software Remote Support Unit A software firm provides telephone support for customers facing complex software integration issues. The manager of the remote support unit implements a new call triage process that fails to decrease customer waiting times and overall dissatisfaction. He must analyze the process and make recommendations for improvement. TN #913541 FoldRite Furniture Company: Planning to Meet a Surge in Demand FoldRite Furniture Company spent the previous 2 years improving manufacturing quality and efficiency and now produces stylish, environmentally friendly folding and stackable chairs and tables. Sales interest in the new products is higher than forecast, and a new plan is needed to meet high demand while controlling manufacturing and inventory costs and mitigating risk. TN #4555 � “It is an excellent case and required the students to do some in-depth analysis as well as look at how a short term production plan can support longer term strategic goals.” —Case review from Harvard Business Publishing for Educators web site* The Morrison Company A developer and manufacturer of radio frequency identification (RFID) tags experienced a dramatic increase in sales over the past year. The increase exacerbates existing manufacturing problems and has led to increased shipping delays and inadequate inventory on hand. TN #4564



Playa Dorada Tennis Club: Expansion Strategy Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The director of tennis operations analyzes court capacity and pricing structure as he considers plans for expanding the facilities. Can he transform the resort’s tennis operations into a profit center? TN #4221 � Porcini’s Pronto: “Great Italian Cuisine Without the Wait!” Looking for expansion opportunities, a chain of full-service Italian restaurants considers launching a new chain of lower-cost, limited-menu restaurants. The vice president of marketing must develop the concept and also analyze 3 expansion strategies before the project can be approved. TN #4277 Scientific Glass Incorporated: Inventory Management Scientific Glass provides specialized glassware for laboratory and research facilities. Excess inventory is tying up capital needed to fund the company’s expansion plans. The inventory manager must develop a more effective strategy for managing inventory without requiring additional capital investment. TN #4208 �

Multimedia Cases Now available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animated charts, audio, and video segments. Available online. Premium Educators can see a Free Trial of each case online. Horizon Wind Energy Horizon’s ability to grow by building more wind farms hinges on its success in addressing the varied concerns of a broad group of constituents. Video interviews are paired with slides and templates allowing students to develop their own presentations. TN


Threadless: The Business of Community Threadless sets up an online community where customers can create and vote for T-shirt designs. Through this initiative, the company sells over 1 million T-shirts. Should Threadless accept a distribution offer from a major retailer or stick with its successful community model? TN Harvard Business School #608707 “I have used this case for various audiences, and it always worked very well. I have used the case both in special classes on co-creation and open innovation and as part of a general class on innovation management.” —Case review from Harvard Business Publishing for Educators web site* Wikipedia (A) Wikipedia has emerged as a highly effective model for volunteer-supplied Internet content and distributed decision making. This case covers the “Articles for Decision” process as Wikipedia administrators decide whether an article should be deleted, kept, or merged with another article. TN Harvard Business School #607712 Zappos.com 2009: Clothing, Customer Service, and Company Culture The founders of online retailer Zappos believe the value of the company lies in its obsessive emphasis on customer service. A merger with Amazon.com depends on the firm being able to operate as an independent subsidiary. TN Harvard Business School #612701 à

Find more cases, Brief Cases, and multimedia cases at hbsp.harvard.edu

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A RT I C L ES

Articles from Harvard Business Review and other renowned journals provide up-to-theminute ideas from the best business thinkers.

New Articles The Collaboration Imperative Addressing global sustainability challenges—including climate change, resource depletion, and ecosystem loss—is beyond the individual capabilities of even the largest companies. To tackle these threats and unleash new value, companies and other stakeholders must collaborate in new ways that treat fragile and complex ecosystems as a whole. Harvard Business Review #R1404E

Europe’s Solution Factories Manufacturers in developed countries can no longer rely on lean management practices to stay profitable. They face increasing competition from plants in large emerging economies that are able to produce on a large scale at a lower cost while still providing high quality. The way forward, the authors suggest, can be glimpsed from analyzing past winners of Europe’s annual Industrial Excellence Award. Harvard Business Review #R1404J Finding Gaps in the Age of e-Commerce Thirty years after developing the well-known SERVQUAL scale, the author revisits the original framework in light of the growing role of technology in service delivery. This article shows how tried-and-tested assessment tools can help give a firm’s service efforts muchneeded direction and focus in this age of big data. IESE-Insight Magazine #IIR099 From Superstorms to Factory Fires: Managing Unpredictable Supply-Chain Disruptions Traditional methods of managing supply chain risk require estimations of how likely a disruption is to occur. For fairly common risks—poor supplier performance, forecast errors, transportation breakdowns—the traditional methods work quite well. But it’s a different story for rare, high-impact events such as megadisasters, pandemics, and political upheavals. Harvard Business Review #R1401H

How Partners Shape Strategy Whether you’re at the hub of a network of suppliers and partners or part of a web of interconnected allies makes a big difference in your ability to innovate and to whether you’re likely to get help in a crisis. There are advantages to both structures, and companies should make sure their network suits their strategy, position, and business environment. Harvard Business Review #F1306C

Resilience in a Hotter World As the planet warms, storms and floods are becoming wilder—disrupting supply chains and power grids and causing billions of dollars in damage. Meanwhile, supplies of all kinds are dwindling and demand is rising. These 2 megachallenges could have an unprecedented impact on corporate profits and global prosperity. Harvard Business Review #R1404C Should Your Business Be Less Productive? Data analysis from more than 700 U.S. companies in service industries suggests that for a given level of technology there is an inverted-U relationship between productivity and profitability in service companies. In other words, service companies become less profitable if they are either too productive or not productive enough. MIT Sloan Management Review #SMR482

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Strategy Migration in a Changing Climate The president and CEO of World Wildlife Fund writes about partnering with forward-looking businesses to take advantage of “white space” opportunities presented by climate change. Harvard Business Review #F1405F

Sustainability a CFO Can Love To guide its sustainability choices and investments, UPS has implemented a clear process of (1) assessing its strengths; (2) choosing its spots; (3) finding momentum; (4) building productive partnerships; and (5) convening other sources of strength. Harvard Business Review #R1404D à

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SI MU L ATI ONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note. Global Supply Chain Management Students set up a global supply chain to deliver 2 models of mobile phones. They determine product features and forecast demand and then choose among a geographically diverse group of suppliers, all with different costs, production capacity, and lead times. Seat Time: 180 minutes

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Operations Management: Benihana V2 Students are challenged to develop the most profitable overall restaurant strategy by improving throughput, optimizing bar and restaurant layouts, and reducing demand variability. The second release of this simulation includes enhanced animation for students and streamlined debrief tools for instructors. Seat Time: 90 minutes TN #7003 “The Benihana simulation is an excellent tool to teach flow and capacity (bottlenecks, buffering, batching) issues in service operations management. Easy to use, friendly to students and instructors.” —Simulation review from Harvard Business Publishing for Educators web site* Operations Management Simulation: Process Analytics Explores fundamental concepts in process analysis, including cycle time, batch size, capacity, bottlenecks, throughput, and machine and labor utilization rates. Provides a problem set in a “lab” environment. Seat Time: 90 minutes TN #3291 “The simulation proved to be very effective in making students learn basic concepts about cycle time, throughput time, utilization, and capacity, which they had difficulty learning in a typical lecture.” —Simulation review from Harvard Business Publishing for Educators web site* Operations Management Simulation: Quality Analytics Students play 4 different challenges that ask them to calculate control limits, use control limits in real time to maintain control of a process, analyze control charts post hoc to determine whether a process is capable, and make managerial investments in preventitive measures that contribute to the cost of quality in order to minimize the total cost. NEW!

Seat Time: 60 minutes

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Project Management: Scope, Resources, Schedule V2 Students explore 3 project management levers—scope, resources, and schedule—as a project manager who is tasked with bringing a product to market successfully. Seat Time: 90 minutes

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“This simulation clearly demonstrates what I tell my students—management is not a recipe. Students get to see that communication is essential but that it can be overdone; that teamwork takes effort and can be quickly undone; that overtime can both motivate and demoralize depending on the situation; and they get to see all this and more happen in minutes.” —Simulation review on Harvard Business Publishing for Educators web site* Supply Chain Management: Root Beer Game V2 This version of the classic Beer Game illustrates a typical supply chain and shows how oscillations arise and sometimes amplify, creating the “bullwhip” effect. Seat Time: 60 minutes à

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Find more simulations at hbsp.harvard.edu/list/simulations

EXERCISES

An exercise illustrates a fundamental concept in Operations Management and can be used to reinforce key learning objectives in case studies, readings, and simulations. Each exercise is available entirely online and takes less than 30 minutes for students to complete. Balancing Process Capacity Students must maximize utilization and improve profitability by applying concepts of process analysis at a car wash. The first challenge assumes demand is constant and validates Little’s Law. The second adds demand and process variability to reveal the complex and realistic challenges of running an efficient operation. TN #4301 Inventory Basics Students are responsible for managing stock at a hardware store. They play 3 scenarios and experience a different demand pattern for each product: wrenches, paint, and rock salt. This exercise helps students develop intuition about the best way to balance holding costs against ordering costs and avoid running out of stock. TN #4388 Multiple Server Queues Students analyze how different variables affect patient waiting times for a hospital unit. A second round in the exercise challenges students to compare the performance between the 4-bed unit and a pooled 16-bed unit. Students can explore the trade-offs between cost, patient experience, and clinical quality that arise from queuing systems. TN #4386 NEW!

Push vs. Pull Production Students explore 2 basic triggering mechanisms used in production planning: push and pull. Set in a computer manufacturing supply chain, the exercise requires students to consider how production triggers are directly related to meeting demand, managing inventory, and maximizing capacity utilization. TN #4402



System Utilization in Service Management This exercise reinforces student understanding of Little’s Law (the impact of work in process [WIP] on throughput time). Based on the classic Manzana Insurance case, this exercise asks students to analyze a service process—writing and renewing insurance policies—to understand the impact of capacity utilization on throughput time and WIP under demand variability. TN #4391 NEW!

ONLINE COURSES

Online Courses introduce complex subjects and can be used in advanced undergraduate business courses, as prematriculation requirements for MBAs, or assigned as homework over a semester or year. Online Courses are available as complete courses or in sections. IT for Management This course provides a comprehensive foundation for understanding the role of information technology in business. Students explore the IT management decisions at a fitness company implementing new systems and developing applications to automate and enhance business processes. TN   

Complete Course #4330 Introductory Section #4333 Advanced Section #4335 “IT for Management is quite detailed yet simple. The best part is that it is relevant and has used relevant animations.” —Online Course review from Harvard Business Publishing for Educators web site*

Mathematics for Management Following the story line of several family-owned businesses, students learn how to apply math concepts to solve problems, analyze data, and predict outcomes. Seat Time: 12–20 hours      

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Complete Course #3350 Algebra Section #6004 Calculus Section #6006 Statistics Section #6007 Probability Section #6008 Finance Section #6009

Quantitative Methods Set in a Hawaiian resort, this course teaches statistics and regression analysis from a management perspective. Students develop statistical models for making better business decisions. Seat Time: 20–50 hours TN  

Complete Course #504702 Regression Section #6012 “The Online Course is useful for preparing masters students for their thesis research. The material is presented in a user-friendly manner as a case study with 3 tests and permits students to master the material at their own pace.” —Online Course review from Harvard Business Publishing for Educators web site*

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Spreadsheet Modeling: Excel 2013 This course shows students how to use Microsoft Excel 2013 as both a reporting tool and a modeling tool for solving business problems. It is appropriate for beginning and advanced users of Excel. Seat Time: 10–20 hours TN NEW!

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Complete Course #9052 Introductory Section #9053 Advanced Section #9054

Spreadsheet Modeling: Excel 2007 also available.

Complete Course #3252

“This is an excellent introduction Excel modeling course for those who do not have experience in Excel. The videos and case studies provide step-by-step details that allow students to practice as they learn.” —Online Course review from Harvard Business Publishing for Educators web site* à

Find more Online Courses at hbsp.harvard.edu/list/online-courses

BOOKS AND CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks. Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site.

Books An Introduction to Supply Chain Management This 10-chapter book offers an overview of Supply Chain Management (SCM) and provides a framework for subsequent, more detailed study. The book reviews the evolution of SCM concepts and discusses trends in global markets and strategic competitiveness. NEW!

Available only in chapters. Business Expert Press #BEP202

The HBR Guide to Project Management Project managers must be able to assemble resources, motivate team members, and complete projects on time and on budget. This book offers practical guidance for managing project teams and dealing with common project management challenges. Available as eBook. Harvard Business Review Press #11184

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Retailers often have access to huge volumes of information but little insight into using it to make business decisions. This book explains how to use analytics to manage inventory, reinvent forecasting and pricing strategies, and align supply chain partners behind shared objectives. The book includes case studies from retail companies around the world. Harvard Business Review Press #1057

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The Real Business of IT: How CIOs Create and Communicate Value As spending on information technology increases, it is important to understand and communicate the business value of an investment. Careful investments in IT can increase operational efficiency and effectiveness and lead to increased profitability. Available as eBook. Harvard Business Review Press #12039 NEW! Supply

Chain Agenda: The 5 Steps That Drive Real Value Effective supply chain management enables a company to deliver products to customers at the right time, place, and price. An ineffective supply chain can fail to control fixed costs, alienate customers, and erode shareholder value. This book identifies 5 levers of supply chain excellence that can turn a firm’s supply chain into a competitive weapon and an engine for profit. Harvard Business Review Press #10074

Chapters Decision Support Frameworks and Methods for Effective Supply Chain Management This chapter builds upon decision support systems (DSS), a broad category of data and analytical tools, ranging from mathematical optimization algorithms to large-scale information technology data warehouses, which facilitate supply chain operations. It begins by introducing the basics of DSS, then explains their value to an organization. From Supply Chain Planning: Practical Frameworks for Superior Performance. Business Expert Press #BEP163

Defining Your Operating Model: Make IT a Strategic Asset by Developing a Clear Vision of the Role of IT The authors look at IT systems as tools for integration and standardization of business processes rather than as an end solution. Using examples from companies such as P&G, PepsiAmericas, and ING Direct, they categorize 4 operating models to help decipher how much or how little integration and standardization are needed to run a business smoothly. From IT Savvy: What Top Executives Must Know to Go from Pain to Gain. Harvard Business Review Press Chapter #3592BC

Process Improvement Projection Initiation This chapter describes project initiation and the development of a contract for a process improvement project, sometimes called a “statement of work” (SOW). Topical headings include Organization Entry, Understanding the Organization, Process Mapping, Initial Project Understanding, Interviewing, and Creating an SOW. From Process Mapping & Management. Business Expert Press #BEP060 What Is Supply Chain Management? This chapter explores the concepts underlying supply chain management, terminology specific to the subject, and its evolution relevant to business functions. Real-world examples illustrate why and how a firm can derive a competiti ve edge by managing the supply chain effectively. From Global Supply Chain Management. Business Expert Press #BEP088 à

Find more books and chapters at hbsp.harvard.edu/list/book-chapters

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NEW! CORE CURRICULUM

Core Curriculum Readings in Operations Management cover the fundamental concepts, theories, and frameworks that business students must learn. Authored primarily by faculty at Harvard Business School, each Reading is about 20-30 pages and comes with a Teaching Note, review questions, and exhibit slides. Many also include Interactive Illustrations. The 10 Operations Management Readings are listed here in one potential teaching sequence:          

Designing, Managing, and Improving Operations Roy D. Shapiro Forecasting Steven C. Wheelwright, Ann B. Winslow #8042 Strategic Sourcing Margaret Pierson, Willy Shih #8037 Managing Inventory Janice H. Hammond #8016 Managing Quality Roger E. Bohn #8025 Managing Quality with Process Control Roy D. Shapiro #8020 Managing Queues Elliott N. Weiss #8047 Operations Strategy Marco Iansiti, Alan Serels #8000 Process Analysis Roy D. Shapiro #8007 Supply Chain Management Vishal Gaur #8031

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See more Core Curriculum Readings at hbsp.harvard.edu/list/corecurriculumoperations

COURSE MODULES

Course Modules offer a road map to the best teaching materials, with recommendations on how to organize them. Each module suggests 4 to 6 items plus some alternate suggestions. Popular modules in Operations Management have all been recently updated and include the following:   

Inventory Management Matching Supply and Demand Supplier Relationships

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Find more Course Modules in Operations Management at hbsp.harvard.edu/list/course-module

V I DEO SH OR TS

These free, short videos are all under 10 minutes long and illustrate a case’s central learning objective. The streaming videos are available to registered Premium Educators at hbsp.harvard.edu. Cases with Video Shorts include:       

Alibris in 2004 #605035 BIG BAZAAR #606099 IBM: Ordering Midrange Computers in Europe #605022 Los Grobo #606014 Microsoft.NET (Abridged) #605025 MK Taxi: Private Chauffeur Service #605029 Wikis at Dresdner Kleinwort Wasserstein: (A) #606074

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Case Analysis Coach IDEAL FOR STUDENTS NEW TO CASE LEARNING

The Case Analysis Coach is a self-paced tutorial that offers a concise introduction to the key concepts required for the analysis of business case studies. Delivered entirely online, the tutorial offers a framework that will prepare students for situations including formal presentations, written reports, “cold calls” during classroom discussion, and final exams. The tutorial requires students to interpret both qualitative and quantitative data and develop short- and long-term action recommendations. It also includes a Case Analysis Worksheet that students can use repeatedly to analyze actual cases assigned for coursework.

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30–120 minutes (depending on the depth of analysis desired)

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