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Porter's 5 Forces in the Automobile Industry
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Descripción: 5 fuerzas de porter
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Descripción: COMPAÑIA
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EJEMPLOS DE FUERZAS DE PORTERDescripción completa
NEW MARKET ENTRANTS (LOW)
“Porter’s 5 Forces”
Able to control their costs Large marketing budgets for running shoes
Brand identity
Well renowned globally
Selling running shoes online
SUPPLIER POWER (LOW)
Very little differentiation among the suppliers Definite advantage and power over their suppliers Suppliers become dependent on these firms as their means to survival Firms are able to switch between suppliers quickly and cheaply Inputs are readily substituted and there are an abundant number of suppliers available. Low bargaining power due to Nike’s big volume
COMPETITIVE RIVALRY (HIGH)
High competition Major competitors: Adidas, Reebok and New Balance High growth in last two decades Increased global reach
BUYER POWER (HIGH)
Expansion attributed to the emergences of the internet and e-commerce Competition is fierce in the running shoes industry Competitors adopting new techniques to introduce their offerings o Celebrity endorsement o Sponsorship
THREAT OF SUBSTITUTE PRODUCTS (LOW)
Low threat of substitutes Buyers' propensity to substitute is low
Less alternatives to switch
Nike has copyrights
High number of consumers Online tools enhancing accessibility and understanding