Group No.2, Sec-B 9-9-2008
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CONTENTS
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OBJECTIV ES OF THE CASE STUDY
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INTRODUCTION
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HMCL
Haldiram Foods International Ltd
Haldiram Bhujiawala Ltd 9-9-2008
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MARKET PRESENCE
U .K.
US A
PAK CANA DA
INDI A
SA 9-9-2008
AUSTRAL IA Group No.2, Sec-B
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MARKETING STRATEGY???
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TARGET MARKET
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MARKETING MIX
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POSITIONING
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PRODUCTS
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…CONTINUED
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…CONTINUED
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Awards
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PRICE
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PRICE…
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PLACE SUPPLY CHAIN-1
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…Continued SUPPLY CHAIN-2
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LOCATION OF OUTLETS Bikane r
Delhi
Kolkat a
Nagpu r
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Offers Product Through Internet India Indiatimes.com Indiamart.com Mumbaiflowersgifts.c om Chennaiflowersgifts.c om
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Abroa d Giftsofindia.com Giftssmashhits.com Tohfatoindia.com Channelindia.com
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PROMOTION
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PROMOTION
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Advertising
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ONLINE VIDEO
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COMPETITORS… FRITO LAYS
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BIKANERWALA
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BINGO
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FUTURE PLANS
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MARKET RESEARCH
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…CONTINUED
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OUTLET-MATHURA ROAD Customer’s profile:
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SUGGESTIONS
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