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INTRODUCTION
Coca-Cola (often referred to simply as Coke) is a carbonated soft drink produced by The Coca-Cola Company of Atlanta, Georgia. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The name refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day.
Coca-Cola BottleBased on Interbrand's best global brand study of 2015, Coca-Cola was the world's third most valuable brand.
Coca-Cola Bottle
COCA-COLA HISTORY
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage "Coca-Cola" as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world's 1st selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler's leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
ABOUT COCA-COLA
Ingredients:
Carbonated Water
Sugar (sucrose or high-fructose corn syrup (HFCS) )
Caffeine
Phosphoric acid
Caramel color
Natural flavorings
Formula of natural flavorings:
The exact formula of Coca-Cola's natural flavorings is a trade secret. The original copy of the formula was held in SunTrust Bank's main vault in Atlanta for 86 years. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. On December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks to a new vault containing the formula which will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta.
Contour Bottle:
The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean. In 1915, The Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was." Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopedia Britannica.
Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle
Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle
The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts
The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts
Final production version with slimmer middle section
Final production version with slimmer middle section
PRODUCTION MODEL
The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.
A Can of Coca-Cola, as sold in ChinaThe Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes.
A Can of Coca-Cola, as sold in China
BOTTOLING PROCESS
The carbonated soft drinks produced by Coca-Cola are subject to strict quality control and inspection procedures ensuring they meet the highest international standards.
Briefly, the processes involve the following steps:
Step: 1
Pure water is subjected to sophisticated filtering, softening and disinfecting to remove all impurities.
Water purification plantStep: 2
Water purification plant
Sugar is added, along with the appropriate beverage concentrate to produce'syrup', the basic component for the soft drink.
Syrup maker
Syrup maker
Step: 3
The mixture is saturated with carbon dioxide at a low temperature and under high pressure to give the drinks their renowned 'fizziness'.
CO2 blender machine
CO2 blender machine
Step: 4
Automated machinery dispenses the mixture, in precisely calculated quantities, into sterilised bottles while another cans, caps or seals them.
Step: 5
The containers move to another machine which applies labels and bar codes, after which they are automatically inspected to guarantee they meet all requirements.
Coca-Cola labels
Step: 6
After final checking, bottles and cans are transported to machines which pack them in cartons or boxes before being laces on wooden pallets.
Coca-Cola cartons after final quality inspection
Step: 7
The packed beverages are delivered by trucks to storage facilities to await delivery to customers and to be enjoyed by consumers.
The bottling process of Coca-Cola
CONCLUSION
The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the world. With over 300 products in more than 200 countries, the Coca-Cola Company has surely become part of people's lives. The Coca-Cola Company owes its success to the people who do their best to achieve the task at hand. Thus, the Cola-Cola Company takes cares of its employees in return by creating a good working environment and working along with unions and government agencies to make sure its employees are safe. The Coca-Cola Company understands that in today's business world technology is very essential to run such a big company like Coca-Cola. Therefore, the Coca-Cola Company uses different types of technology such as creating databases and data warehouse about their customers and suppliers, doing business with consumers and other businesses through the internet.
The Coca-Cola success isn't something that has been achieved over night. Many years has passed since John Pemberton created the secret formula for Coca-Cola in 1886. Who would have thought that after over a hundred years, his creation would have this much impact in the world and turn Coca-Cola into a worldwide recognized company.
