UNIVERSIDAD NACIONAL JOSÉ FAUSTINO SÁNCHEZ CARRIÓN
FACULTAD DE INGENIERÍA INDUSTRIAL, SISTEMAS E INFORMÁTICA ESCUELA ACADÉMICO ACADÉMICO PROFESIONAL DE INGENIERÍA INDUSTRIAL TEMA: Proye!o De Pro"#$%& y Co'er$()$*($%& "e) +#eo "e o"or&$* -(r( e) o&.#'o CURSO: PROCESOS DE LA L A INDUSTRIA
AUTORES: APOLINARIO ANTA ANTAURCO, URCO, YANIRA YANIRA CHOQUEZ LAZARO, EMANUEL JULCA ROJAS, ROXANA MORALES MONTAÑEZ, VERONICA NICASIO MATOS GABRIELA RIVERA MEZA SUSANA
DOCENTE: FELIMON FLORES
H#(+o / Per0 1234
Proyecto De Producción y Comercialización del huevo de codorniz para el consumo
Proyecto De Producción y Comercialización del huevo de codorniz para el consumo
Contenido Proye!o De Pro"#$%& y Co'er$()$*($%& "e) +#eo "e o"or&$* -(r( e) o&.#'o &($o&() y )( e5-or!($%&.....................................................i Proyecto De Producción y Comercialización del huevo de codorniz para e l consumo nacional y la exportación ...........................................................2
......................................................... .............................................................. .......................................... 7 INTRODUCCIÓN .....................................
I.
ANTECEDENTES DEL PRO6ECTO..................................................................8 3737 ORIGEN 6 PROMOCIÓN DEL PRO6ECTO ..............................................8 3717JUSTIFICAC 3717 JUSTIFICACIÓN IÓN DEL PRO6ECTO..........................................................9
.......................................................... ........................................ ............................................... ........................... 9 CAPITULO I:......................................
37 PLAN PLANTE TEAM AMIE IENT NTO O DEL DEL PRO8 PRO8LE LEMA MA................................................................9 3737PRO8LEMA GENERAL.......................................................................10 1737PRO8LEMAS ESPECIFICOS................................................................10 97 DESC DESCRI RIPC PCIÓ IÓN N DEL DEL PROD PRODUC UCT TO....................................................................12 9737DESCRIPCIÓN 9737 DESCRIPCIÓN DEL HUEVO HUEVO DE CODORNIZ..........................................12 9717DESCRIPCIÓN 9717 DESCRIPCIÓN DE LOS CODORNICES CODORNICES.................................................13 971737R(*(. y L&e(............................................................................13 971717L&e(. "e Po.!#r( "e )o. o"or&$e.7..........................................14 971797A)$'e&!($%& "e Co"or&$e........................................................15 ;7
DESCR DESCRIPC IPCIÓ IÓN N DE DE INST INSTA ALACION LACIONES ES 6 E
47
PROCES PROCESO O PROD PRODUCT UCTIVO IVO DE LOS CODOR CODORNIC NICES ES...........................................20 4737DESCRIPCION DE LAS ACTIVIDADES A REALIZARSE ..........................20
>7 MARCO TEORICO ........................................................................................24 >737 ANTECEDENTES DEL CODORNIZ.......................................................24
INTRODUCCIÓN
Este Es te !" !"#e #e$t $t" " %e &' &'(e (est st&) &)*$ *$&+ &+' ' es !e* !e*&&-* -*%" %" $" $"' ' e " "/e /et&t&(" (" %e *' *'* *&&-*! *! * 0*$t&&&%*% *!* * $!e*$&+' %e 1'* e2!es* !"%1$t"!* # $"2e!$&*&-*%"!* %e 31e("s %e $"%"!'&- e' e %&st!&t" %e H1*$3", #* 41e "! 2e%&" %e * &'(est&)*$&+' se ")!* est*e$e! 41e $"2" "s 31e("s %e $"%"!'&- s"' 1' !"%1$t" %e $"'s12" 0*2&&*!, %e %e2*'%* )e'e!* # '" t"t*2e'te s*t&s0e$3* 5 "! est* !*-+' EL GRA GR ANJ NJER ERIT ITO O, "0 "0!e !e$e $e!6 !6 1' ! !" "%1 %1$t $t" " $" $"' ' s1 s1ss $* $*!* !*$t $te! e!77st st&$ &$*s *s 07 07s& s&$* $*ss # "!)*' "! )*'" "8 8t&t&$* $*ss %e $" $"" "!, !, s* s*" "!, !, " ""! "!,, e $1 $1* * )*! )*!*' *'t&t&-*! -*!* * 1' 1'* * %1 %1!*$ !*$&+ &+' ' e' e 2e!$*%", *%e26s %e 1'* t"t* !"te$$&+' *'te 2&$!""!)*'&s2"s, %e est* *!te se *te'%e!6 1'* *!te %e * %e2*'%* &'s*t&s0e$3* "0!e$&e'%" 1' !"%1$t" %e $*&%*% $"2" " es e 31e(" %e $"%"!'& $"%"!'&-. -. P*!* est*e$e! e *'6&s&s %e 2e!$*%" se t&e'e e' $1e't* e $"2"!t*2&e't" %e * %e2*'%* # "0e!t*, * $"2ete'$&* # s"!et"%" *s $*!*$te!7st&$*s $*!*$te!7st&$*s %e $"'s12 $"'s12&%"! &%"! *s $1*es s"' !"#e$t !"#e$t*%*s *%*s *!* %ete! %ete!2&'*! 2&'*! e es*$& es *$&" " %e 2e! 2e!$*%" $*%" * s*t s*t&s0 &s0*$e! *$e! # "s "ste! te!&"! &"!2e' 2e'te te 1s 1s$*! $*! s1 !e$" !e$"'"$& '"$&2&e 2&e't" 't" !e)&"'*. E' e %es*!!"" %e est1%&" t8$'&$" se %ete!2&'* "s !e41e!&2&e't"s $"'$e!'&e'tes, e t*2*9", "$*&-*$&+', 2*41&'*!&*, e41&"s, 2*te!&*es, &'st**$&"'es *s7 $"2" ee2 e e2e' e't" t"ss &' &'%& %&s se' e's* s*es es *! *!* * * *!* !* e !" !"$e $es" s" ! !"% "%1$t 1$t&( &(", ", *' *'* *&&-*'% *'%" " * *ss $"'%&$ $"' %&$&"' &"'es es 'e$ 'e$es* es*!&*s !&*s *!* 0"2 0"2e't e't*! *! 1' s&s s&ste2 te2* * &'t &'te)! e)!* * %e !" !"%1$$ %1$$&+' &+' 41e $"'t!&1#* $"' s1 %es*!!"" e$"'+2&$".
I.
ANTECEDENTES DEL PRO6ECTO
3737 ORIGEN 6 PROMOCIÓN DEL PRO6ECTO A7 De&o'$&($%& :G!*'/* I'%1st!&* %e $"%"!'&-, !"%1$$&+' # C"2e!$&*&-*$&+', %e "s 31e("s %e $"%"!'&- *!* e $"'s12" '*$&"'* # e;"!t*$&+'.<
87 U=$($%& De*!t*2e't"= L&2* P!"(&'$&*= H1*1!* D&st!&t"= H1*$3"
I717 JUSTIFICACIÓN DEL PRO6ECTO >
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CAPITULO I: 37 PLANTEAMIENTO DEL PRO8LEMA E D&st!&t" %e H1*$3" %e * !"(&'$&* %e H1*1!*, '" se $1e't* $"' 0"!2*s e0&$&e'tes *!* * !"%1$$&+' # $"2e!$&*&-*$&+' %e 31e(" %e $"%"!'&- *!* e $"'s12" # e;"!t*$&+' %e !"%1$t". L"s 3*&t*'tes %e %&st!&t" "! $"st12!e $"'s12e' e 31e(" %e )!*'/* #* 41e &e's*' 41e este s*t&s0*$e s10&$&e'te2e'te *s 'e$es&%*%es *&2e't&$&*s, e!" '" $"'"$e' "s e'e0&$&"s 41e t!*e e 31e(" %e $"%"!'&-.
3737
PRO8LEMA GENERAL
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E 31e(" %e $"%"!'&- $"2" !"%1$t" es %&07$& %e e'$"'t!*!" e' H1*$3"5 se *%41&e!e %e 1'* 0"!2* 21# $"st"s* # 1e%e e)*! * se! %e */* $*&%*% 1737 PRO8LEMAS ESPECIFICOS
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1717
e;"!t*$&+' %e "s 31e("s %e $"%"!'&-. O8JETIVOS ESPECIFICOS Re*&-*! 1' est1%&" %e 2e!$*%"s 41e e!2&t* &%e't&0&$*! e se)2e't" %e 2e!$*%" %e 31e(" %e $"%"!'&- $"2" est!*te)&*s *!* &21s*! * !"%1$$&+' # $"2e!$&*&-*$&+' %e 31e(" %e $"%"!'&-
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1797 >
Dete!2&'*! * !e't*&&%*% e$"'+2&$* # 0&'*'$&e!* %e !"#e$t".
JUSTIFICACIÓN
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97 DESCRIPCIÓN DEL PRODUCTO 9737
DESCRIPCIÓN DEL HUEVO DE CODORNIZ
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9717 DESCRIPCIÓN DE LOS CODORNICES 971737 R(*(. y L&e(. E;&ste' e' e 21'%" (*!&*s 7'e*s %e $"%"!'&$es $"'"$&%*s e' &')8s $"2" 41*&, %e't!" %e *s $1*es se e'$1e't!*' *s %e !"%1$$&+' %e $*!'e, !"%1$$&+' %e 31e(", %"e !"+s&t" # "!'*2e't*es. C"2" '1est!" !"+s&t" es 3**! !&'$&*2e'te %e *s 7'e*s "'e%"!*s %e 31e("s, 3*!e2"s 1' e41e9" !es12e' %e *s "t!*s !*-*s. P*!* !"%1$$&+' %e $*!'e e;&ste' 3"# (*!&*s 7'e*s !e)&st!*%*s, *s 2*s &2"!t*'tes s&e'%"= * B"3&te, * Te;*s Q1*&, * G&*'t B!"' # * G&*'t 3&te C"t1!'&; C"t1!'&;. E' 1' &2"!t*'te es01e!-" )e'8t&$", "s Est*%"s U'&%"s 3*' ")!*%" %es*!!"*! *'&2*es 41e *$*'-*' es"s e' *(es *%1t*s $e!$*'"s * "s @ )!*2"s. N1est!* )!*'/* $1e't* $"' *)1'"s !e!"%1$t"!es %e est*s 7'e*s. E' %"e !"+s&t" e;&ste 1'* 7'e* %e $"%"!'&- *2*%*, e' Est*%"s U'&%"s, P3*!*"'5 "t!*s 7'e*s %e est* $*te)"!7* s"' * T&et*'* # * O% E')&s3, $"' 1'* 1e'* $**$&%*% %e "st1!* %e 31e("s # $"' 1' es" &2"!t*'te *!* $"2e!$&*&-*! s1 $*!'e. Es )e'e!*2e'te 1'* $"%"!'&- $"' es" !"2e%&" %e ? )!*2"s # 1' $"'s12" *!";&2*%" %e *&2e't" %e )!*2"s %&*!&"s. L*s $"%"!'&$es "!'*2e't*es s"' *(es 21# 3e!2"s*s e!" %e "$" %es*!!"" e' '1est!" *7s5 %e't!" %e *s 26s *2*t&(*s se e'$1e't!*' * G*2e, * C*&0"!'&* V*e#, * B1e V*e# # * Te'esse Re%. E;&ste "t!* C"%"!'&-, * B1tt"' 41e se $*!*$te!&-* "! s1 e41e9" t*2*9". C"'t*2"s $"' *)1'*s *(es %e est*s 7'e*s. E' !e*$&+' * *s C"%"!'&$es %e P"st1!*, * *$t&(&%*% C"t1!'&$"* 2*s %es*!!"*%* e' '1est!" *7s, e;&ste * '1est!" $!&te!&" %"s ese$&es, * C"t1!'&; J*+'&$* # * C"!e*'*.
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7
>7 MARCO TEORICO
>737 ANTECEDENTES DEL CODORNIZ L*s $"%"!'&$es s*(*/es *!e$e' %&s"'e! %e ese$&* !ee(*'$&* e' %"s $&(&&-*$&"'es !e3&st+!&$*s * *2"s *%"s %e "$8*'" At6't&$"= E' E)&t" se 3*' 3**%" /e!")70&$"s %e 3*$e . *9"s e' "s 41e se *!e$&*' %&1/"s %e $"%"!'&$es5 t*2&8' *s $&(&&-*$&"'es !e$""2&'*s %&s"'e' %e 2&t"s !e*$&"'*%"s $"' e s", !"t*)"'&-*%"s "! est*s *(es 41e s&2"&-*!7*' e (7'$1" e't!e "s *'"s $+s2&$" # te!!e'*. L* (*!&e%*% /*+'&$* **!e$&+ e' e *7s '&+' %1!*'te e s&)" XII t!*s * %"2est&$*$&+' %e * ese$&e s*(*/e. De&%" * este !e$&e'te !"$es", e' * $"%"!'&- %"28st&$* *' 41e%*' $&e!t*s $*!*$te!7st&$*s %e s1 *'te*s*%", *1'41e "$" * "$" 3* e!%&%" s1 '*t1!*e-* 2&)!*t"!&*. E' E1!"* 01e &'t!"%1$&%* est* t&2* #* e' e s&)" XX. E' * *$t1*&%*% * 2*#"!7* %e $"%"!'&$es 41e se $"'s12e' e' t"%" e 21'%" !"(&e'e' %e )!*'/*s ese$&*&-*%*s e' * $!7* # e')"!%e %e $"%"!'&$es *!* s1 $"'s12" $6!'&$", *s7 $"2" e' * 1est* %e 31e("s %e $"%"!'&- %e $*!* * * $"2e!$&*&-*$&+', 41e%*'%" e' 1' 1)*! se$1'%*!&" "s e/e2*!es "te'&%"s 2e%&*'te * $*-* 2e'"! "! e '2e!" %e e/e2*!es, '" "! * $*&%*% %e s1 $*!'e. P*!* * $!7* %e est* *(e s"' 'e$es*!&*s 1'* se!&e %e $"'%&$&"'es $&26t&$*s, %e 1- ese$&*2e'te "! * 2*9*'* # %e &e'est*! 07s&$". As7 * te2e!*t1!* &%+'e* *!* est* ese$&e "s$&* e't!e "s ? # @C, $"' *2&e'te se$", !es1t*'%" 21# se's&e * *s */*s te2e!*t1!*s. P*!* "te'e! $&e!t" &e'est*! 07s&$" e' *s )!*'/*s %e $!7* %ee e;&st&! t!*'41&&%*% e' *s &'st**$&"'es, *12e't*'%" *s7 e !e'%&2&e't". Es *$"'se/*e
41e "s t!**/"s %&*!&"s %e!&(*%"s %e s1 $1&%*%" se !e*&$e' * * 2&s2* 3"!* t"%"s "s %7*s, !e0e!&e2e'te * !&2e!* 3"!* %e * 2*9*'*. E' $1*'t" * *s 'e$es&%*%es '1t!&$&"'*es %e *s $"%"!'&$es %est*$* * e;&)e'$&* %e *)1* 0!es$* # &2&* *s 3"!*s %e %7*, *s7 $"2" !"(ee! %e 1'* %&et* *%e$1*%* se)' se* "", $"%"!'&- %e e')"!%e " e/e2*! !e!"%1$t"!es.
LA COTURNICULTURA7 Es 1'* !*2* %e * *(&$1t1!* ese$&*&-*%* e' * $!7*, !e!"%1$$&+' # 2e/"!*2&e't" %e * $"%"!'&- *!* "te'$&+' %e 31e("s # $*!'e. L* $"t"!'&$1t1!* es 1'* *$t&(&%*% !"%1$t&(* *te!'*t&(* ese$&* *!* %es*!!"*! e' es$**s %e e41e9*s # 2e%&*'*s e2!es*s, # %e t&" 0*2&&*!. Se t!*t* %e 1'* e;"t*$&+' 0*2&&*!, $"' 1'* &'(e!s&+' &'&$&* */* t*'t" e' *'&2*es $"2" e' &'st**$&"'es. E;&ste 1'* *2&* &'0"!2*$&+' t8$'&$*, *s7 $"2" )!*' $*'t&%*% %e e;e!&e'$&*s !e*&-*%*s "! '12e!"s"s e2!e'%e%"!es e &'st&t1$&"'es. Se t!*t* e't"'$es %e $"'"$e!*s # 1t&&-*!*s *!* *$"!t*! $*2&'"s # e(&t*! e!!"!es. A'te * $!&s&s 41e *0!"'t* e se$t"! *)!"e$1*!&" e' e *7s, * $1* *0e$t* * t"%"s "s !"%1$t"!es, es &2"!t*'te 1s$*! " (&s1*&-*! *te!'*t&(*s 41e )e'e!e' &')!es"s # e2e", ")!*'%" 2e/"!*! * s&t1*$&+' s"$&"e$"'+2&$* %e * "*$&+'. De't!" %e *s *te!'*t&(*s se $"'s&%e!* * $"t"!'&$1t1!*, es %e$&! * !"%1$$&+' # $"2e!$&*&-*$&+' %e "s 31e("s %e $"%"!'&-, e $1* "! s1s "'%*%es '1t!&t&(*s, 1' 31e(" %e $"%"!'&- e41&(*e e' $*"!7*s, !"te7'*s # (&t*2&'*s * 1' (*s" %e ?)! %e e$3e, $"'te'&e'%" 2*#"! $*'t&%*% %e 3&e!!". P"! s1 ee(*%* !&41e-* (&t*27'&$* 2&'e!* # !"te&$* %e *t* %&)est&&&%*% # 27'&2" $"'te'&%" %e $"este!", !es1t*' &'%&$*%"s *!* *%1t"s, *'$&*'"s # $"'(*e$&e'tes. P"! s1 *t" $"'te'&%" %e (&t*2&'* D # $*$&" se !e$"2&e'%* *!* e %es*!!"" &'0*'t& # e!&"%" "s 2e'"61s&$". T&e'e !"&e%*%es *'t&*8!)&$*s # "! e */" $"'te'&%" %e $"este!" s"' &'%&$*%"s e' %&et*s %e e!s"'*s *!te!&"s$e!+t&$*s e 3&e!te's*s. C"'$e't!*$&"'es s"!!e'%e'tes %e (&t*2&'* A, D # C, &'%&se's*es *!* e %es*!!"" &'0*'t&. G*st!"'+2&$*s, 0*!2*$81t&$*s # 28%&$*s, se 1e%e $"'(e!t&! e' 1'* e;$ee'te ""!t1'&%*% %e *$t&(&%*% e$"'+2&$*5 "!41e se %* * $"'"$e! *
* $"21'&%*%, * s41e%* %e '1e(*s *te!'*t&(*s %e $"2e!$&*&-*$&+', $"2" t*2&8' * 0*$&&%*% %e *%41&!&! este !"%1$t" s*t&s0*$&e'%" 'e$es&%*%es, 36&t"s # $"st12!es %e "s $"'s12&%"!es e &'%1$&e'%" * "t!"s * s1 *%41&s&$&+' 41e se 1e%e "0!e$e! $"2" s1st&t1t" %e $"'s12". C"' 1'* '1e(* 01e'te %e e2e" # 1'* %&(e!s&0&$*$&+' e' e se$t"! *)!"e$1*!&" )e'e!*'%" &')!es"s *%&$&"'*es * *s 0*2&&*s. L* $!7* %e $"%"!'&$es es 1'* *$t&(&%*% (&*e, 1e%e 3*$e!se $"' "$" %&'e!", # * "s %"s 2eses %e te'e! e $!&*%e!", este &'&$&* * !"%1$$&+' %e 31e("s. A %&0e!e'$&* %e "t!*s !"%1$$&"'es 1e%e &'&$&*!se $"' es$*s" $*&t* %e &'(e!s&+' e $1* se !e$1e!* 06$&2e'te.
ESTUDIO DE MERCADOS= Es 1'* 3e!!*2&e't* %e 2e!$*%e" 41e e!2&te # 0*$&&t* * "te'$&+' %e %*t"s, "s $1*es se!6' *'*&-*%"s, !"$es*%"s 2e%&*'te 3e!!*2&e't*s est*%7st&$*s # *s7 "te'e! $"2" !es1t*%"s * *$et*$&+' " '" # s1s $"2&$*$&"'es %e 1' !"%1$t" %e't!" %e 2e!$*%"5 es * !e*$&+' 41e (&'$1* $"'s12&%"!, $&e'te # 1&$" e' )e'e!* $"' e &'(est&)*%"! 1t&&-*'%" 28t"%"s # t6$t&$*s %e 2e!$*%" *!* "te'e! $"2" !es1est* 1' e'e0&$&" 21t1" e't!e !"%1$t"! # $"'s12&%"!. E (*"! !&'$&* %e * &'(est&)*$&+' %e 2e!$*%"s es * 2&'&2&-*$&+' %e * &'se)1!&%*%. L* &'(est&)*$&+' "t"!)* &'0"!2*$&+' 41e 0*$&&t* e !"$es" %e t"2* %e %e$&s&"'es. U'* %e$&s&+' es t*' 1e'* $"2" * $*&%*% %e * &'0"!2*$&+' $"' 41e se $1e't*. Es * 01'$&+' 41e (&'$1* * $"'s12&%"!es, $&e'tes # &$" $"' e 2e!$*%"")" * t!*(8s %e * &'0"!2*$&+', * $1* se 1t&&-* *!* &%e't&0&$*! # %e0&'&! *s ""!t1'&%*%es # !"e2*s %e 2e!$*%"5 *!* )e'e!*!, !e0&'*! # e(*1*! *s 2e%&%*s %e 2e!$*%e" # *!* 2e/"!*! * $"2!e's&+' %e !"$es" %e 2&s2". Ce't!"s %e !"%1$$&+' * s1s %est&'"s %e $"'s12", * t!*(8s %e %&0e!e'tes 0*ses 1 "e!*$&"'es %e $"2!*(e't* %e 2*#"!&st*s " 2&'"!&st*s. Re41&e!e 1'* *'&0&$*$&+' 21# $1&%*%"s* 41e %ee $"'test*! 1'* se!&e %e !e)1't*s= >C16'%", e' !e*$&+' * "s $"2et&%"!es >D+'%e, s+" e' 1' 6!e* )e")!60&$* " e' t"%" e te!!&t"!&". >A 41&e', * t"%" e 2e!$*%" "te'$&*, * s"" 1' se)2e't" " * *!te %e * "*$&+', et$. >C"2", es %e$&! $"2" 3*!6 s1s &'(e!s&"'es !"2"$&"'*es, $1*'t" t&e2" %e%&$*!6 * *s *$t&(&%*%es %e * 01e!-* %e (e't*s, $1*'t" * !e*$&"'es &$*s. Me'%"-* , %e0&'e $"2e!$&*&-*$&+' $"2" 1' $"'/1't" %e *$t&(&%*%es 07s&$*s, e$"'+2&$*s e'$*!)*%*s %e *$e!$*! "s (&e'es # se!(&$&"s e't!e "s !"%1$t"!es "!&)e' # $"'s12&%"!es %est&'". L* $"2e!$&*&-*$&+' es 1' s&ste2* $"2e/", 41e $*2&* # e("1$&"'* $"' *s *$t&t1%es 312*'*s. L* $"'st&t1$&+' %e ?? $"'0&e!e e %e!e$3" * t"%* e!s"'* %e )"-*! %e 1' *2&e'te s*'" # s&t* * Est*%", * !es"'s*&&%*% %e &'te!(e'&! e' * e;"t*$&+' %e "s !e$1!s"s '*t1!*es # !*$&"'*&-*! * e$"'"27* $"' e 0&' %e ")!*! e 2e/"!*2&e't" %e * $*&%*% %e (&%* %e "s 3*&t*'tes # * !e(e'$&+' %e 1' A2&e'te s*'". De &)1* 0"!2* %e !e(e'&! # $"'t!"*! "s 0*$t"!es %e %ete!&"!" *2&e't*, &2"'e! *s s*'$&"'es e)*es # e;&)&! * !e$1e!*$&+' %e "s %*9"s
3737
$*1s*%"s. E' este est1%&" se 3* %ete!2&'*%" "! *!te %e )"&e!'" 1'* se!&e %e '"!2*s * te'e! e' $1e't*. De$!et" @, est*e *s "7t&$*s e' 2*te!&* %e (&)&*'$&* s*'&t*!&* %e "s !"%1$t"s, e;&%e !e)&st!"s s*'&t*!&"s *!* *&2e't"s 41e se e;e'%*' %&!e$t*2e'te * $"'s12&%"! */" 2*!$* %e 06!&$* # $"' '"2!es %ete!2&'*%"s ICA, e $"!!es"'%e * '&(e N*$&"'*, * s*'&%*% *)!"e$1*!&*, !*-+' "! * $1* se 3*' e;e%&%" %&(e!s*s !es"1$&"'es s"!e !e(e'$&+' # $"'t!" %e e'0e!2e%*%es %e "s *'&2*es, &'$1#e'%" * *(&$1t1!*. Res"1$&+' ? %e ?, !e)*2e't* * Res.? %e ? s"!e e $"'t!" %e * S*2"'e"s&s e' *s *(es %e $"!!*. De$!et"s %e ?, ? %e ?@ # ? %e ?, M&'&ste!&" %e S*1%, $"'t&e'e '"!2*s (&)e'tes s"!e !"$es*2&e't" # e'e0&$&" %e *(es. Res"1$&+' @?? %e ?, M&' S*1%, se %&$t*' 2e%&%*s s*'&t*!&*s s"!e &'(est&)*$&+', !e(e'$&+' # $"'t!" %e -""'"s&s. Res"1$&+' ? %e ?, '"!2*t&(&%*% s"!e e $"'t!" t8$'&$" %e &'s12"s e$1*!&"s. Res"1$&+' @? %e ?, e' * $1* se %&$t*' %&s"s&$&"'es s"!e e $"'t!" t8$'&$" %e *s *(es %est&'*%*s * * !e!"%1$$&+', $"2e!$&*es %e !&2e!* )e'e!*$&+' # %e 31e("s 08!t&es *!* &'$1*$&+'. Res"1$&+' %e , est*e$e "7t&$*s %e $"'t!" # e!!*%&$*$&+' %e Ne C*ste. Res"1$&+' %e @, est*e$e "7t&$*s %e !e(e'$&+' %e * I'01e'-* A(&*! e' C""2&*. MARCO GEOGRÁFICO De.r$-$%& F.$(: Rese9* Ge")!60&$* E 21'&$&&" %e S*' J"s8 %e P*!e est6 1&$*%" e' * Re&$* %e C""2&* ? 2. * '"!te %e S*'t* Fe %e B")"t6 D.C. e' e se$t"! '"!"!&e't* %e %e*!t*2e't" %e B"#*$65 3*$e *!te %e * P!"(&'$&* %e R&$*1!te $1#* $*&t* es M"'&41&!6. S*' J"s8 /1't" $"' A!$*1$", C3&t*!*41e, M"'&41&!6, S*'t*'* # T")7, 3*$e' *!te %e " 41e se %e'"2&'* R&$*1!te B*/", $"!!es"'%&e'te * 1'* :!e)&+' $"' s1e"s 08!t&es, "s$"s"s, !&$"s e' (e)et*$&+', $"' *1'%*'te !e$1!s" 37%!&$" # $"' 1' $&2* *t" *!* * !"%1$$&+' *)!7$"* # * e;"t*$&+' )*'*%e!*. L* s1e!0&$&e %e M1'&$&&" se)' e D&$$&"'*!&" Ge")!60&$" %e C""2&* es %e 2 $1*%!*%"s. Se)' *s 2e%&$&"'es !e*&-*%*s "! e E.O.T es %e @. &+2et!"s $1*%!*%"s, %e "s $1*es .@ &+2et!"s $1*%!*%"s $"!!es"'%e' * 6!e* 1!*'* # @. 2 $1*%!*%"s * 6!e* !1!*.
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17 ESTUDIO DE MERCADOS 1737
DESCRIPCIÓN DEL PRODUCTO O SERVICIO E 31e(" %e $"%"!'&- se $"'s&%e!* $"2" !"%1$t" $"2e2e't*!&" este !ese't* %&(e!s*s $*!*$te!7st&$*s, 1' 31e(" %e $"%"!'&- e41&(*e e' $*"!7*s, (&t*2&'*s # !"te7'*s * 1' (*s" %e e$3e %e ? )!, $"'t&e'e 2*#"! $*'t&%*% %e 3&e!!", t&e'e 1'* ee(*%* !&41e-* (&t*27'&$* # !"te&$* %e *t* %&)est&&&%*% $"'te'&e'%" 1' 27'&2" "!$e't*/e %e $"este!", "! est* !*-+' t&e'e !"&e%*%es *'t&*8!)&$*s. E 31e(" %e $"%"!'&- es 1' !"%1$t" e!e$e%e!" %e $"'s12" 312*'" "1*! te2"!*, &2"!t*'te e' * %&et* "! s1 $"'te'&%" !"te&$" %e ?, # %e 2e%&*'* !"t*$&+'.
173737 DEFINICIÓN USO 6 ESPECIFICACIONES DEL PRODUCTO E 31e(" %e $"%"!'&- se!6 1t&&-*%" e' $"2&%*s !6&%*s, !est*1!*'tes # *)1'"s e(e't"s5 t*2&8' es !e$"2e'%*e *!* e %es*!!"" &'0*'t& # e!&+%&$" "st2e'"61s&$", t&e'e 1s"s e' *se$t" )*st!"'+2&$", 0*!2*$81t&$" # 2e%&$"5 $"'(&!t&8'%"se e' 1'* e;$ee'te ""!t1'&%*% %e *$t&(&%*% e$"'+2&$*. HUEVOS:
L"s 31e("s %e $"%"!'&- es*' >e' !"2e%&"> ? )!*2"s, 2&%&e'%" @,? $2s. e' s1 %&62et!" "')&t1%&'*, # ,? $2s e' s1 %&62et!" t!*'s(e!s*. Este es" es (*!&*e, %ee'%&e'%" %e * e%*% %e *s "'e%"!*s, s&e'%" 26s e41e9"s e' *s et**s %e $"2&e'-" # 0&'* %e s1 $&$" %e "st1!*. S"' %e $""! *'$", $1&e!t"s %e 2*'$3*s $1#"s $""!es (*' %es%e e $*08 * 'e)!" %6'%"es 1' *se$t" *)!*%*e # *2*t&(" * * (&st*. Se $*!*$te!&-*' "! "see! * 2&s2" t&e2" 1' e;41&s&t" s*"!, 1'* )!*' !es&ste'$&* # 1' *t" $"'te'&%" !"te&$". S*"!= Des%e * *'t&)e%*% e 31e(" %e $"%"!'&- 3* s&%" $"'s&%e!*%" 1'* e;41&s&te- $1&'*!&* "! " $1* es *ete$&%" e' !6$t&$*2e'te t"%" e 21'%".
Res&ste'$&*= L* !es&ste'$&* %e 31e(" %e $"%"!'&- es &2"!t*'te 1es %e e* %e!&(*' $*!*s (e't*/*s e' $1*'t" * s1 2*'e/" T!*'s"!te # 2*'&1*$&+' # $"'se!(*$&+' t&e2" %e $"'se!(*$&+' '*t1!* # !es&ste'$&* * * $"'t*2&'*$&+' %e *2&e'te L* !es&ste'$&* %e * $6s$*!*, es 01'%*2e't*2e'te %e&%* * %es*!!"" %e * $1t7$1* 41e * !e(&ste &'te!&"!2e'te # '" * s1 eses"!. P"! " t*'t", se 1e%e *0&!2*! 41e e 31e(" %e $"%"!'&- es %e 2*#"! !es&ste'$&* 41e e 31e(" %e )*&'* " 41e s&)'&0&$* 1'* 2*#"! 0*$&&%*% e' s1 2*'e/" # $"'se!(*$&+'. C"'te'&%" P!"te&$"= C"' !ese$t" * $"'te'&%" !"te&$" se 3* $"2!"*%" 41e 1' 31e(" %e $"%"!'&- es e41&(*e'te * ? )!*2"s %e e$3e, $"'te'&e'%" *%e26s, 1'* 2*#"! $*'t&%*% %e 3&e!!" 41e este !"%1$t". Este *t" $"'te'&%" !"te&$" se %ee 01'%*2e't*2e'te * * *t* !""!$&+' %e #e2* 41e $"'t&e'e e 31e(" %e $"%"!'&-.
473717 CARACTERÍSTICAS DEL HUEVO DE CODORNIZ E 31e(" %e $"%"!'&- 1e%e e)*! * es*! %e * ?@ )!*2"s # es !&$" e' (&t*2&'*s # *2&'"6$&%"s 6s&$"s. E 31e(" e $"%"!'&- t&e'e . ^ %e $"este!" # est* $"21est" "!= Ye2* @ C"2"s&$&+'= > A)1* ? > P!"te7'* ?. > G!*s* ?? C*!* Me2!*'*s ?. C*s$*!* . M&'e!*es= > C*$&" . > M*)'es&" . > P"t*s&" .? > S"%&" .?@ > F"s0"!" . > C"!" .? > A-10!e .? > H&e!!" .@
> >
M*)'es&" .@? Ot!"s
473797 USOS DEL PRODUCTO L"s 31e("s %e $"%"!'&- se 1s*' *!* *%"!'*! *t"s ese$&*es, t*2&8' se 1s* $"2" "$*%" e;41&s&t" e' $"2&%*s !6&%*s, *!e*s, *stees. C(r(!er.!$(. "e) Co&.#'o L*s 2"%*&%*%es " t&"s %e $"'s12" %e 31e(" %e $"%"!'&- s"'= E' 0"!2* "$*s&"'*, "! '"(e%*% E' 0"!2* "$*s&"'*, $"2" e;41&s&te-. E' 0"!2* e!&+%&$*, $"2" *!te %e * %&et* *&2e't&$&* %e * 0*2&&*. S1s $*!*$te!7st&$*s s"' *s s&)1&e'tes. E $"'s12" $"2" :'"(e%*%<, es * 2"%*&%*% 26s $"2' # )e'e!*&-*%*. Se !e*&-* "$*s&"'*2e'te, *!* !"*! e !"%1$t". Se $"'s12e e' e 3")*! e!" '" se e)* * $"'s&%e!*! e !"%1$t" $"2" *!te %e * %&et* *&2e't&$&* %e * 0*2&&*. Oe%e$e )e'e!*2e'te * 1'* $"2!* &21s&(*, '" $*$1*%* %e *'te2*'", e' s1e!2e!$*%"s # !"t&se!7*s. L" 41e *t!*e * este t&" %e $"'s12" es * :'"(e%*%<. E $"'s12" "! :e;41&s&te-< es * 2"%*&%*% 26s $"'"$&%* e!" e' * !e*&%*% '" es * 26s &2"!t*'te. Se !e*&-* e' "$*s&"'es ese$&*es, e' 1)*!es 41e !e0e!e'te2e'te '" s"' 3*&t1*es, t*es $"2" $ee!*$&"'es, %ese%&%*s, 2*t!&2"'&"s, *'&(e!s*!&"s, et$. $+$tees " *'41etes. P"! est" 2&s2", "s 1)*!es '" s"', e' )e'e!*, * $*s* 3*&t*$&+' %e 1'* 0*2&&* s&'" 41e 3"tees, !est"!*'es # $1es s"$&*es, " 41e '" s&)'&0&$* 41e '" 3*#* 2*'&0est*$&"'es # $ee!*$&"'es ese$&*es e' "s 3")*!es, e!" s"' 27'&2*s. L" 41e *t!*e e' este t&" %e $"'s12" es, 6s&$*2e'te, e s*"! %e 31e(" %e $"%"!'&- # * t!*%&$&+' e' * e!$e$&+' %e este $"2" 1'* :e;41&s&te-< " 1' *&2e't" s"0&st&$*%" # ese$&* *!* $&e!t*s "$*s&"'es. E $"'s12" 3*&t1* es * 2"%*&%*% %e 2e'"! &2"!t*'$&* e' e 2e!$*%". Es !e*&-*%" "! 0*2&&*s 41e &'$"!"!*' este 7te2 $"2" *!te %e s1 %&et* *&2e't&$&*5 "! " t*'t", se !e*&-* e' "s 3")*!es # " 41e *t!*e 01'%*2e't*2e'te e' s1 $"'s12" es e (*"! '1t!&t&(" %e !"%1$t", *s7 $"2" t*2&8' s1 s*"!.
4737;7 PRODUCTOS SUSTITUTOS E !&'$&* s1st&t1t" 41e *(e't*/* '"t*e2e'te * 31e(" %e $"%"!'&- es e 31e(" %e )*&'*. S& &e' es %e 2e'"! !&41e-* *&2e't&$&*, s*t&s0*$e 26s "! s1 t*2*9", !""!$&"'*2e'te $1est* 2e'"s # es *2&*2e'te $"'"$&%" # *$et*%" "! e $"'s12&%"!. L"s "t!"s s1st&t1t"s " $"'st&t1#e' '1e("s %e "t!*s *(es $"2", "! e/e2", * e!%&- " e )*'s", e!" t&e'e' * !&41e-* '1t!&t&(* %e 31e(" %e $"%"!'&-, s"' "$" $"'"$&%"s # '" se $"2e!$&*&-*' e' e 2e!$*%".
473747 PRODUCTOS COMPLEMENTARIOS H1e("s e' s*s* H*21!)1es*s P**s * * 0!*'$es* S*$3&**s $"' 31e("s %e $"%"!'&P*s* "$*s $"' 31e(" %e $"%"!'&J1)" $"' 31e(" %e $"%"!'& A!e* $"' 31e(" %e $"%"!'&-
4737>7 ATRI8UTOS DIFERENCIADORES E 31e(" %e $"%"!'&- es !e$"2e'%*%" "! e%&*t!*s # Ge!&*t!*s *!* * *&2e't*$&+' %e '&9"s # *'$&*'"s "! s1s */"s '&(ees %e $"este!" # *t" '&(e !"te&$".
4717
MERCADO POTENCIAL L* "*$&+' "/et" %e est1%&" es %e .? 3*&t*'tes est" &'("1$!* '&9"s, *%"es$e'tes, 3"2!es, 21/e!es, *%1t"s 2*#"!es5 $"' e "/et&(" %e $"'"$e! *se$t"s s"!e $"'s12", $"2e!$&*&-*$&+' # !"%1$$&+' %e 31e(" %e $"%"!'&-, se !e41&e!e 3*$e! 1'* e'$1est* %e &'(est&)*$&+' %e 2e!$*%"s.
471737 MERCADO O8JETIVO
E 2e!$*%" "/et&(" *!* %&st!&1&! e 31e(" %e $"%"!'&- e' e 21'&$&&" %e S*' J"s8 %e P*!e s"' "s s&t&"s %e $"2&%* !6&%*, !est*1!*'tes # *)1'"s e(e't"s5 *!* s*e! *s 'e$es&%*%es %e 2e!$*%" "/et&(" se !e41&e!e 3*$e! 1'* e'$1est*
4797
DEMANDA P*!* este !"#e$t", &'%&$* 41e * %e2*'%* *!* e $"'s12" %e 31e("s %e $"%"!'&- **!$* *s 0*2&&*s %e 21'&$&&" %e S*' J"s8 %e P*!e e' "s est!*t"s s"$&"e$"'+2&$"s ?,,@ "! se! 1' !"%1$t" '1t!&$&"'* # *se41&e * $"'s12&%"!.
47;7
NECESIDADES DE INFORMACIN Se 1e%e *0&!2*! 41e $*s& t"%* * "*$&+' es $"'s12&%"!* %e 2*'e!* te2"!* %e 31e("s %e $"%"!'&- #* 41e est"s *t&e'%e' * *s 'e$es&%*%es *&2e't&$&*s s&' &2"!t*! se;", '&(e e%1$*t&(", !"0es&+', "$1*$&+', est*%" $&(&, $&$" %e (&%* 0*2&&*!, !e&)&+' # "t!"s. C"' !ese$t" * * e%*% se 1e%e *0&!2*! 41e s1 $"'s12" es 2*#"! e' '&9"s e' $!e$&2&e't" "! s1 *t" '&(e %e !"te7'*. A1' $1*' %" s"' !"%1$t"s "1*!es, est"s se "!&e't*' * *te'%e! * "*$&+' e!te'e$&e'te * *s $*ses 2e%&* # 2e%&* *t*, $"' '&(ees %e &')!es"s &)1*es " s1e!&"!es * 1' s**!&" 27'&2". L"s 31e("s !"%1$&%"s se!6' $"'s12&%"s "! e!s"'*s 41e se !e'e' e' 8"$*s ese$&*es $"2" !e1'&"'es s"$&*es, $ee!*$&+' %e 0est&(&%*%es, e' $e't!"s %e $"2&%*s !6&%*s # s"' $"'s12&%"s $"2" *s* "$*s. E $"'s12&%"! " $"2!*%"! %&!e$t" se!6' "s s1e!2e!$*%"s, s&t&"s %e $"2&%*s !6&%*s, *'*%e!7*s.
4747
OFERTA C*!*$te!7st&$*s %e * O0e!t*. L* "0e!t* %e 31e("s %e $"%"!'&- se $*!*$te!&-* "! s1 est*&&%*% e' *s 0"!2*s %e "0!e$e! e !"%1$t", e' s1 $"2"s&$&+' e' $1*'t" * !"%1$t"!es # e' "s ("2e'es "0!e$&%"s. L" *'te!&"! '" s&)'&0&$* 1'* "0e!t* est6t&$* s&'" 41e $*2&"s es$*s"s '" s&)'&0&$*t&("s # e' 0"!2* es"!6%&$*. * Est*&&%*% e' * 0"!2* %e "0!e$e! e !"%1$t"= Es %e&%* 01'%*2e't*2e'te * * "$* &2"!t*'$&* 41e se e %* * * $"2e!$&*&-*$&+' %e !"%1$t", %e&%*, * s1 (e-,
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