!"#$% '( )'*+%*+,
-.'/010*2 +3%
402*"+5.% 4%./06%7
ACHIEVING YOUR GOALS
!"# %&'()!*+, %,+-&., /0 1"# 2345#40135# 36 374 7584#2#9#51#9 0722#00 :59 /0 374 2351/57#9 843;/0#
THE SIGNATURE MARKETING PLAN
13 <37= >436#00/35:?/0;@ A53B?#9C#@ /51#C4/1< :59 23;;/1;#51 :4# :??
MAXIMIZING THE SALE OF YOUR HOME
:08#210 36 366#4/5C 1"# :D03?71# D#01 :0 4#:? #01:1# 8436#00/35:?0= )0 <374 "#?867? C7/9# 1"437C"371 #E#4< 01#8
THE HOME SALES PROCESS TO CLOSE
36 #E#4< 4#:? #01:1# 14:50:21/35@ B# 84/9# 3740#?E#0 35 374 63270 13 <374 8#4035:? :11#51/35 :59 23;8?#1#
GOING TO WORK FOR YOU
0:1/06:21/35= F74 #G8#4/#52#9 1#:; B34A0 13C#1"#4 13 #5074# 1":1 <37 :?B:<0 4#2#/E# 1"# #G2#??#51 0#4E/2# <37 #G8#21 :59 9#0#4E#=
2006
"630%/0*2
8'5. 9'"$, H717:? 23;;75/2:1/35 B/?? "#?8 70 13 67??< 759#401:59 <374 5##90@ 2352#450 :59 #G8#21:1/350= I< 759#401:59/5C <374 5##90 B# 2:5 D#11#4 84/34/1/J# 374 #663410 13 :223;8?/0" <374 4#:? #01:1# C3:?0= +:1# /5 02:?# 36 /;8341:52# K D#/5C ?#00 /;8341:51 :59 L D#/5C E#4< /;8341:51 13 <37=
What is Most Important To You? M#00 &;8341:51
H34# &;8341:51
TIMING OF THE MOVE .................................................. .................. 1
2
3
4
5
OUR PLAN TO SELL YOUR HOME ................................................. 1
2
3
4
5
YOUR ROLE TO HELP US MAXIMIZE THE PRICE ....................... 1
2
3
4
COMMUNICATION ....................................................... .................. 1
2
3
4
5
SETTING THE PRICE & DETERMINING THE PROCEEDS ....... 1
2
3
4
5
OUR EXPERIENCE .................................................. ........................... 1
2
3
4
5
THE TRANSITION TO YOUR NEW HOME .................................. 1
2
3
4
5
OTHER CONCERNS? ....................................................... .................. 1
2
3
4
5
5
F74 138 84/34/1< /0 531 35?< 1"# 0722#0067?
Tell Us About Your
Home
0:?# 36 <374 "3;#@ D71 ;34# /;8341:51?< 13 843E/9# <37 B/1" : 4#:? #01:1# #G8#4/#52# 1":1 /0 014#00N64## :59 0:1/065C= (3 35# A53B0 <374 "3;# D#11#4 1":5 <37= !"/0 /0 <374 38834175/1< 13 D3:01 :D371 <374 "3;#= !#?? 70 B"< : D7<#4 B37?9 D# 634175:1# 13 ?/E# /5 <374 "3;#=
"630%/0*2
8'5. 9'"$,
!"#$ &'(( )*+ ,'-- ,*-$ #.*+$ )*+/ "*,01 222222222222222222222222222222222222222222222222222222222222222222222222 222222222222222222222222222222222222222222222222222222222222222222222222 !"#$ &'(( )*+ ,'-- #.*+$ $"'- (*3#$'*41 222222222222222222222222222222222222222222222222222222222222222222222222 222222222222222222222222222222222222222222222222222222222222222222222222 !"#$ #/0 -*,0 *5 )*+/ 5#6*/'$0 50#$+/0- #.*+$ )*+/ "*,01 222222222222222222222222222222222222222222222222222222222222222222222222 222222222222222222222222222222222222222222222222222222222222222222222222 !"#$ ,#70- $"'- "*,0 +4'8+0 $* # .+)0/1 222222222222222222222222222222222222222222222222222222222222222222222222 222222222222222222222222222222222222222222222222222222222222222222222222
Working
together to
Maximize "630%/0*2
8'5. 9'"$, F74 ;:4A#1/5C 0<01#; B/?? :114:21 831#51/:? D7<#40 13 <374 "3;#= P374 :00/01:52# /5 1"# 0:?# 8432#00 /0 2472/:?
Your Role in the Sale of Your Home
/5 1"# 0722#00 36 #663410= +#;#;D#4@ B# ":E# 1"# 0:;# 23;;35 C3:?0@ :59 13C#1"#4 B# 2:5 ;:G/;/J#
'4 ,#7'4> )*+/ "*,0 #6#'(#.(0 5*/ -"*&'4>-C
<374 D3113; ?/5#= B0<3(+$$0/ '4-';0 #4; *+$-';0C '43/0#-0 $"0 .+)0/ ,#/70$-"#/0C C (0$ # .+)0/ $"/*+>" &'$"*+$ # :/*50--'*4#( /0#( 0-$#$0 /0:/0-04$#$'60C
+3% ,02*"+5.%
:".;%+0*2 <$"* !"# 23;8:5< 1":1 0#1 1"# 01:59:490 36 4#:? #01:1# ;:4A#1/5C@ %/C5:174# '4378 +#:? ,01:1# 24#:1#9 B":1 /0 53B 2350/9#4#9 1"# "/C"#01 Q7:?/1< /5 4#:?
Professional Quality
Photography
#01:1# :42"/1#2174:? 8"313C4:8"<= &6 : 8/2174# /0 B341" : 1"370:59 B3490@ 1"#5
8"313C4:8"< 0:<0 H&MM&F(% :D371 <374 "3;#=
+3% ,02*"+5.%
:".;%+0*2 <$"* !! ! "'(01-+*,&0,$*2*+-#"/$ %
B#D 23;835#51= &5 :99/1/35 13 D#/5C "/C"?/C"1#9 35 1"# 64351 8:C# 36 374 "3;# 8:C#@ <374 "3;#
Maximum On-Line
Exposure
8#4035:? B#D 0/1#=
1"# B#D 0/1#0 ?/01#9 D#?3B 1"437C" 374 ;:4A#1/5C
A#< 13 : 1/;#?< 0:?# :59 : "/C"#4 84/2#=
Understanding
H:5< 6:21340 :66#21 1"# 3E#4:?? E:?7# 36 4#:? #01:1#= *59#401:59/5C 1"#0# 6:21340 /0 1"# U3D 36 <374 %/C5:174# :C#51= %/C5:174# :C#510 :4# "/C"?< 14:/5#9 /5 9#1#4;/5/5C 1"# E:?7# 36 <374
The Value
"3;#= V##A?< ;##1/5C0 :59 14:/5/5C 0#00/350
Your Home
:4# "#?9 13 A##8 :?? 374 :C#510 2744#51 35 ?32:? :59 5:1/35:? ;:4A#1 2359/1/350@ ;341C:C# 2359/1/350 :59 31"#4 /5N01:1# #2353;/2 /59/2:1340 1":1 B/?? ":E# :5 #66#21 35 1"# E:?7# :59 0:?# 8432#00 36 <374 "3;#=
=">0=0?0*2 +3% ,"
%$@( 8'5. A'=%
Factors that affect the overall value of your home
Factors that have minimal affects on value
O3;#0 1":1 :4# 84/2#9 B/1"/5 1"# ;:4A#1 4:5C#
The Danger Of
361#5 4#2#/E# ;34# 0"3B/5C0 :59 /5 :5 :22#81:D?#
Overpricing Your Home
:;3751 36 1/;#= O3;#0 84/2#9 133 "/C" 361#5 0/1 35 1"# ;:4A#1 B/1" ?/11?# 34 53 :21/E/1/#0= !"# ?35C#4 : "370# 0/10 35 1"# ;:4A#1 1"# ?3B#4 1"# #E#517:? 366#4 84/2#= !"/0 /0 97# 13 1"# 01/C;: 34 9#08#4:1/35 6:2134 8#42#/E#9 D< D7<#40= !"# 57;D#4 Q7#01/35 : D7<#4 :0A0 B"#5 ?33A/5C 13 B4/1# :5 366#4 /0 361#5=== WO3B
=">0=0?0*2 +3% ,"
%$@( 8'5. A'=%
Reasons to price your home properly from the start
,*-$ #3$'60 $',0 5*/ -"*&'4>- *33+/ '4 $"0
.0>'44'4> &007- *5 $"0 ('-$'4>C @/'3'4> )*+/
"*,0 /'>"$ '- ,*-$ 3/'$'3#( '4 $/)'4> $* 3#:$+/0
$"0 ,*-$ :*--'.(0 4+,.0/ *5 .+)0/- '4 */;0/ $* *.$#'4 $"0 "'>"0-$ :*--'.(0 -#(0- :/'30C
Our Objectives !0 $ $"0 "'>"0-$ :*--'.(0 -#(0 :/'30C
!0 $ $"0 ,#D',+, 40$ :/*300;- $* )*+C
Our Solution @/0:#/0 # 3*,:#/'-*4 #4#()-'- $* ;0$0/,'40 6#(+0C $* #$$/#3$ .+)0/- )0$ 4*$ -* "'>" #- $* -3#/0 $"0, #)C
C3:?=== 13 3D1:/5 1"# "/C"#01 0#??/5C 84/2# 634 <374
&'(('4> $* :#) 5*/ $"0 :/*:0/$)C
"3;# B/1" 1"# ;301 6:E34:D?# 1#4;0= &1 /0 /;8341:51 1":1 B# B34A 13C#1"#4 13 9#1#4;/5# 1"# I#01 :59 ;301 +#:?/01/2 0#??/5C 84/2# 634 <374 "3;#=
=">0=0?0*2 +3% ,"
%$@( 8'5. A'=% Working
for a common
Goal
Understanding
the Numbers =">0=0?0*2 +3% ,"
%$@( 8'5. A'=% P374 .3;8#1/1/E# H:4A#1 )5:?<0/0 ":0 D##5 23;8/?#9 B/1" 9:1: 643; 1"# H7?1/8?# M/01/5C %#4E/2#=
Active Listings /030'60; #4 *550/ $* :+/3"#-0C =($"*+>" $"0) #/0 # >**; '4;'3#$*/ $"0 6#(+0 *5 )*+/ "*,0C =4 #-7'4> :/'30 '- # :/'30 $"0 -0((0/ :#)C
Under Contract Listings
Sold Listings -0((0/ #>/00 +:*4 '4 $"0 :+/3"#-0 */ -#(0 *5 $"0 "*,0 &'$"*+$ #/0 ,#;0 5*/ $"0 ;'550/0430- '4 50#$+/0- #4; -8+#/0 5**$#>0C
Expired Listings *550/0; 5*/ -#(0 #4; "#60 >*40 $"/*+>" $"0 ;+/#$'*4 *5 $"0 ('-$'4>
Our Services #4; /06'0&0; .05*/0 #4) ;03'-'*4- #/0 ,#;0C =- &0 .0>'4 $*
Negotiating
and
Closing
)*+/ 400;-C
.0$&004 ,+($':(0 *550/-C
'4$0/0-$- '4 ,'4;C
#4; ,#70 #4) /03*,,04;#$'*4- .#-0; *4 *+/
)0 8436#00/35:? +#:?1340X@ B# :4# 14:/5#9 /5 1"# :4#:
36 ;:4A#1/5C :59 5#C31/:1/5C= F74 U3D /0 13 ;:A# 074#
/;8341:51 B# A##8 1"# 8#:2# D#1B##5 1"# 0#??#40 :59 D7<#40 :0 13 #5074# : 0;331" 14:50:21/35=
+3% 3'=% ,"$%,
<.'6%,, !' )$',%
Managing Every
759#4 23514:21@ B# 01/?? ":E# ;72" B34A 13 93 13 #5074#
step of the
: 0722#0067? 2?30/5C= H:5< 36 1"#0# 01#80 B/?? ":E# 014/21
Process
9#:9?/5# 9:1#0 :88?/#9@ :59 /6 531 23;8?#1#9 8438#4?< :59 35 1/;#@ 237?9 2:70# 6346#/174# 36 1"# 23514:21 :59 ?300 36 1"# 0:?#=
+3% 3'=%!!!"#$% ,"$%,
CONGRATULATIONS
'()% *
<.'6%,, !' )$',%
Ensure a Successful Closing
Managing Every
step of the
Process
F74 .3;;/1;#51 13 <37 /0 13 843E/9# 374
V34?9 .?:00 %#4E/2#@ 4/C"1 78 1"# :59 #E#5
,'>"$ #/'-0C
:61#4 1"# 0722#0067? 2?30/5C 36 <374 "3;#=
13 D# 074# 1":1 <374 "3;# 0#??/5C #G8#4/#52#
;:55#4 D#2:70# <374 23;8?#1# 0:1/06:21/35 /0
3*,:#4)C
374 7?1/;:1# 2352#45=
+3% 3'=%!!!"#$% ,"$%,
CONGRATULATIONS
'()% *
<.'6%,, !' )$',%
Follow Up After the Close :/*6';0/-C
Qua ity 0* %/%.B ,02*"+5.% PROFESSIONALISM $/#'4'4> -+::*/$ "0(: +- 3/0#$0 $"0 ,*-$ :/*50--'*4#( '4 $"0 '4;+-$/)C
402*"+5.% 9.'5- C%"$ D,+"+%
!3% C023+ )3'06%7 COMMITMENT 3*,,'$$0; $* )*+/ 3*,:(0$0 -#$'-5#3$'*4 #4; 0#3" &'(( &*/7 /0-+($- )*+ 3#4 3*+4$ *4C
TECHNOLOGY '4 $"0 +-0 *5 $03"4*(*>) '4 /0#( 0-$#$0C