Strategies for Business Development Developm ent of the Branch
PROJECT REPORT ON STRATEGIES STRATEGIES FOR BUSINESS DEVELOPMENT OF THE BRANCH
1
Strategies for Business Development Developm ent of the Branch
Contents:
Chapter no.
Title
6
Eecutive Summar! ".
%.
'.
7-11
"." #ntro$uction
1.2 Object!e"
12
1.# Re"e$%c& Met&'(')'*+
1# 1,-1
&nal!sis
2.1 B%$c& $$)+""
1/
2.2 M$%0et $$)+""
16
2.# SOT $$)+""
17-1
(in$ings ) Business $evelopment strateg!
1-2,
#.1 Sett* "t%$te*c 'bject!e"
*.
Page no.
23
#.2 F'%45)$t' ' "t%$te*+ Rec'44e($t'"
21-2,
Conclusion
2/-26 27
Bi+liograph!
Executive Summary: Summary: 2
Strategies for Business Development of the Branch
Banks offer various products to its customers such as personal loans, home loans, savings account, credit cards and so on. It is very essential for a Bank to know, which user to target for what product and when. The goal of data analytics and data mining department is to arrive at accurate answers to these 3 questions, (Which ser, What !roduct, When", and it is a rewarding e#ercise for the $ank, $ranch and definitely to the employee as well to the e#isting and prospective customer of the $ank. The pro$lem is very simple. % customer may have purchased a single product or multiple pr oducts from a $ank. The Bank would ideally like if all its customers $ought all of its products. This possi$ility however does not e#ist, therefore without any targeting model& the Bank would $e wasting money, time and resources $y randomly targeting customers for its products. sing a little sophistication of data mining techniques, we would $e a$le to $uild a targeting model or a response model on customer $ase. % response model is a predictive model which estimates the future $ehavior of a given customer even $efore it occurs. 'ven with a fair amount of accuracy it can $e very useful for Banks in saving maority of costs in various departments)channels. There are various types of data availa$le for analysis like demographic, $ehavioral * attitudinal. The a$ove data can $e very useful in data mining methods, however the cost, usefulness and e#pertise to store ) retrieve data have to $e assessed and udged. This proect is an honest attempt to find out the techniques and methods which are useful in identifying customer needs and then formulating strategies for $usiness development $y providing complete $anking solutions * satisfaction to customers.
3
Strategies for Business Development of the Branch
Chapter " #ntro$uction
4
Strategies for Business Development of the Branch
Chapter ": "." #ntro$uction:
Ban, of Baro$a It &$" bee $ )'* $( e!et5) j'5%e+ ' $)4'"t $ cet5%+ $c%'"" 2/ c'5t%e". St$%t* 13 %'4 $ "4$)) b5)(* B$%'($ t' t" e8 &-%"e $( &-tec& B$%'($ C'%9'%$te Cet%e M54b$ " $ "$*$ ' !"': ete%9%"e: $c$) 9%5(ece $( c'%9'%$te *'!e%$ce. It " $ "t'%+ "c%9te( c'%9'%$te 8"('4 $( "'c$) 9%(e. It " $ "t'%+ c%$te( 9%!$te c$9t$): 9%ce)+ 9$t%'$*e $( "t$te '8e%"&9. It " $ "t'%+ ' '%($%+ b$0e%" $( t&e% e;t%$'%($%+ c't%b5t' t&e $"cet ' B$0 ' B$%'($ t' t&e '%4($b)e &e*&t" ' c'%9'%$te *)'%+. It " $ "t'%+ t&$t ee(" t' be "&$%e( 8t& $)) t&'"e 4))'" ' 9e'9)e - c5"t'4e%": "t$0e&')(e%": e49)'+ee" < t&e 95b)c $t )$%*e - 8&' $49)e 4e$"5%e: &$!e c't%b5te( t' t&e 4$0* ' $ "tt5t'. B$0 ' B$%'($ " $ 9'ee% !$%'5" c5"t'4e% cet%c t$t!e" t&e I($ b$0* "ect'%. B$0 " $4'*"t %"t t&e (5"t%+ t' c'49)ete $ $))-c)5"!e %eb%$(* e;e%c"e 8&e%e !$%'5" '!e) c5"t'4e% cet%c t$t!e" 8e%e 5(e%t$0e $)'* 8t& t&e c&$*e ' )'*'. T&e t$t!e" c)5(e "ett* 59 ' "9ec$)=e( NRI B%$c&e": Ge-Ne;t B%$c&e" $( Ret$) L'$ F$ct'%e" SME L'$ F$ct'%e" 8t& $ $""e4b)+ )e $99%'$c& ' 9%'ce""* )'$" '% "9ee(+ ("b5%"$) ' )'$".
-ission statement: T' be $ t'9 %$0* N$t'$) B$0 ' Ite%$t'$) St$($%(" c'44tte( t' $5*4et* "t$0e &')(e%"> !$)5e t&%'5*& c'ce%: c$%e $( c'49etece.
Our -otto : R&CE &E&D O( CO-PET#T#ON B5"e"" *%'8t& t&%'5*& &*&e% 9%'(5ct!t+: Ecec+ $( 9%'t$b)t+.
Sustaina+le Business -o$el: B$0 ' B$%'($ &$" bee t$)0* $b'5t S5"t$$b)e B5"e"" M'(e): 8&c& %e"t" 59' F'5% 9))$%" !=.
A "t%'* $( *%'8* CASA b$"e
e)) (!e%"e( $( ?5$)t+ c%e(t e;9$"'
C't5'5" 49%'!e4et $""et ?5$)t+ t&%'5*& $%%e"t* ")99$*e" $( %ec'!e%+ U9 *%$($t' ' b$( )'$"
G%'8* 9'') ' ee b$"e( b5"e"" < c'4e 5
Strategies for Business Development of the Branch Global Presence of Bank of Baroda
6
Strategies for Business Development of the Branch C'%9'%$te Oce" He$( Oce S5%$j P)$=$ 1: S$+$j G$j: B$%'($ #333/
C'%9'%$te Cet%e B$0 O B$%'($ B$%'($ C'%9'%$te Cet%e: P)'t N'. C-26: B)'c0 G: B$(%$ 5%)$ C'49)e;: B$(%$ E$"t: M54b$ ,333/1
P&@ 326/ 2#61/213)e" F$;@ 326/ 2#62#/: 2#612,: 2#6136
Indian Branches Area
No. of Branches
Metro 991 Urban 902 Semi Urban 1388 Rural 1916 Total 5197 Overseas Branches / Subsidiaries Branches of Bank of Baroda
Branches of Bank of Barodas Subsidiaries
!ountr"
No. of Branches
!ountr"
No. of Branches
United Arab Emirates
17
Uganda
15
United Kingdom
10
Kenya
11
Mauritius
9
Trinidad & Tobago
3
i!i "s#ands
8
Tan$ania
%
u#tanate o' (man
%
)ots*ana
3
+ong,ong
2
-uyana
2
out. A'ri/a
2
-.ana
2
UA
1
e* ea#and
3
7
Strategies for Business Development of the Branch
)a.amas ()U
1
inga4ore ()U
1
)e#gium
1
)a.rain
1
ey/.e##es
1
.ina
1
Austra#ia Tota#
1 60
Tota#
%3
Re#resentative Offices T.ai#and
1
Total Number of Branches / Offices / Re#resentative Office Total No. of countries covered
102
%$Summar" No. of Branches
& of Business !overed
"ndian )ran/.es
5197
100
(erseas )an,s )ran/.es
60
100
(erseas )ran/.es o' )an,s ubsidiaries
%3
100
:e4resentatie (''i/e
1
100
Total
'()*
B&ROD& -&N#P&/ SCOO/ O( B&N0#N1: &n R #nitiative 8
Strategies for Business Development of the Branch
Baroda - Manipal School of Banking has been set p !ointl" b" Bank of Baroda and Manipal grop. #he school has been set p to $rst train prospecti%e candidates in Banking and &inance before their e'barking on a Banking career (ith Bank of Baroda.
PROJECT 2SP&RS3: I '%(e% t' t$0e t&e b$0 t' t&e e;t )e!e) ' 9e%'%4$ce te%4" ' &*&e% 9%'(5ct!t+: Ecec+ $( 9%'t$b)t+: t&e 4'"t c%tc$) e$b)e% " b$0" &54$ %e"'5%ce". T&e b$0 &$" t$0e 'te ' t&e ee( t' &$%e"" t" &54$ %e"'5%ce" $ "cetc 4$e% ec'49$""* $)) $cet" ' HRD. A e8 9%'ject P%'ject S9$%"& " t&e%e'%e )$5c&e( 8t& t&e $"""t$ce ' BCG:
)
Strategies for Business Development of the Branch 1.2 O+4ectives of pro4ect: 1. T' ( t&e b5"e"" (e4$( t%e(" b%$c& $%e$ -
U(e%"t$(* t&e (e4'*%$9&c$) b$c0*%'5( ' t&e $%e$ $( 4't'%* c5%%et t%e(" $( c'49ett'.
2. T' e;9)'%e t&e $ct'%" 5"e( b5"e"" (e!e)'94et "t%$te*+ 9)$* 9%'ce"". -
V$%'5" $ct'%" c)5(* "t%e*t&: 8e$0e"": '99'%t5t+ < t&%e$t SOT.
#. T' e;9)'%e b5"e"" (e!e)'94et "t%$te*+ ' t&e b%$c&. -
F'%45)$t* "t%$te*c 'bject!e" b+ $$)+"" ' @ o &$t (' 8e (' F'% 8&'4 (' 8e (' t o H'8 (' 8e e;ce) o
1*
Strategies for Business Development of the Branch
".' Research -etho$olog!@
D$t$ $( '%4$t' c'))ecte( %'4 !$%'5" (e9$%t4et": "t$: c5"t'4e%": A5$) %e9'%t ' b$0: $( 8eb"te ' b$0 $%e e;9)'%e( $( $$)+=e(.
I'%4$t' "' c'))ecte( 95t t' 9$tte% $( 'b"e%!$t' "' *$t&e%e( $$)+=e( b+ 5"* SOT $$)+"".
Ot&e% B$0" b%$c&e" "t5$te( t&e "$4e $%e$ &$!e bee t$0e $" "$49)e" $( 4et&'(')'*+ $('9te( b+ t&e4 $$)+=e(.
F$))+ $ %e9'%t 9%e9$%e(.
11
Strategies for Business Development of the Branch
Chapter % &nal!sis
12
Strategies for Business Development of the Branch
Chapter % &nal!sis %." Branch anal!sis
Branch profile
THILLAINAGAR BRANCH
Name of Branch
&lpha co$e Sol #D
27,
Region
MADURAI
5one
TAMILNADU<ERALA
Date of opening of the +ranch
&rea classification
U%b$
Categor! of +ranch
Sc$)e IV
Ris, rating a$vice +! securit! $epartment
MEDIUM
Composite Branch Rating 6CBR7
A 8e)) %5 b%$c&
CBS since
11112336
Services ) (acilities availa+le
De9'"t 9%'(5ct" C%e(t 9%'(5ct" Re4tt$ce 13
Strategies for Business Development of the Branch S$e De9'"t L'c0e% ATM
G'!t. b5"e""
&uthori8e$ to han$le
T&%( 9$%t+ 9%'(5ct"
F'%e; b5"e""
Services unavaila+le
%.% -ar,et anal!sis Demographical profile:
A" 9e% )$te"t 2311 I($ ce"5":
T%c&+ &$" $ 9'95)$t' ' 27:22:23 4$0* t 'e ' t&e )$%*e"t cte" T$4) N$(5.
M$)e" c'"tt5te /1.2J ' t&e 9'95)$t' $( e4$)e ,.72J.
T%c&+ &$" $ $!e%$*e )te%$c+ %$te ' #.2#J ce"5" 2311: •
M$)e )te%$c+ " .72J $( e4$)e )te%$c+ " 76.7J.
14
Strategies for Business Development of the Branch
O8* t' t&e %"* e49)'+4et '99'%t5te" $( '9e* ' 54e%'5" %e*'$) $( "t$te )e!e) 'ce": b$0": $( FMCG c'49$e": $( Re$) E"t$te B5"e"" t&e ct+ 8te""e( $ %$9( )5; ' e49)'+4et "ee0* 4*%$t".
%.' S9OT &nal!sis of the Branch:
It " $ $$)+"" 8&c& (e9ct" t&e t%5e 9'"t' ' t&e %4 te%4" ' C'49ett' $( 9%e9$%e" t&e %4 '% 5t5%e e(e$!'%". It "t$%t" b+ St$t* t&e
St%e*t&"S ' 8&c& t&e C'49$+ c$ b$0 59' $( 4'!e" '%8$%( '))'8e( b+
e$0e"" : 8&c& t&e+ ee( t' c'!e% 5(e% t&e be)t ' St%e*t&": t&e
O99'%t5te" O 8&c& t&e c'49$e" c$ *%$b %'4 t&e 4'5t& ' t&e c'49ett'% $(
T&%e$t" T 8&c& $ct $" $ $%* S*$)" %'4 t&e% %!$)".
15
Strategies for Business Development of the Branch
(in$ings un$er each of the hea$ of the &nal!sis are:
Strengths •
A(!$t$*e" B$0B%$c& &$!e@ U%b$ $%e$ b%$c& L'c$te( $t T&))$ N$*$%: T%c&+. S5%%'5(e( 8t& MSME" $( 4$+ H'"9t$)".
•
I49'%t$ce ' t&e C5"t'4e% '% B$0B%$c&@ H*& C5"t'4e% " e!e%+t&* '% $ B$0
9ea,ness
16
Strategies for Business Development of the Branch
•
F$ct'%" %e"9'"b)e '% t&e )'"" ' "$)e"%e!e5e@ H*&e% 9%ce( 9%'(5ct" N'-Pe%'%4* A""et" NPA
•
T&e tec&c$) "$*" '% B$0B%$c& 8&c& c%e$te" (""$t"$ct' c5"t'4e%"@ L0 $)5%e U$!$)$b)t+ ' N'-9e%"'$)"e( ATM c$%(" P$""b''0 9%te%" 't 8'%0* c'(t'
Opportunities •
G''( '99'%t5te" B$0B%$c& 8$+@
H5*e e;"t* c5"t'4e% b$"e B5"e"" $%e$ " 8e)) (e!e)'9e( $( "t)) *%'8* I49%'!e( (e4'*%$9&c$) c'(t' ' $%e$ 9%'!(e" $ *%e$t c&$ce t' e%c& t" !$%'5" 9%'(5ct b$"0et.
Threats •
P%e"ece ' t&e C'49ett'%"@
B* 9)$+e%" )0e St$te B$0 ' I($: ICICI B$0: HDFC b$0: $( I($ B$0 $%e "t5$te( e$% b%$c& $%e$.
t& t&e e4e%*ece ' )$%*e% 54be% ' 9)$+e%" t&e B$0* I(5"t%+: t&e "8tc&* c'"t ' t&e b5+e% &$" *'e ('e "*c$t)+. T&e '5" " '8 ' t&e eect!ee"" $( "9ee( 8t& 8&c& t&e "e%!ce" $%e 9%'!(e( t' t&e c5"t'4e%".
17
Strategies for Business Development of the Branch
Chapter ' (in$ings ) Business $evelopment strateg!
Chapter ' (in$ings ) Business $evelopment strateg!
'." Setting strategic o+4ectives
O t&e b$"" ' SOT $$)+"" ('e ' t&e b%$c& 8e %"t &$!e t' "et t&e "t%$te*c 'bject!e" t&e be)'8 '%4@
18
Strategies for Business Development of the Branch (actors to +e consi$er
O+4ective of strateg!
Pro$uct
Fe$t5%e" ' "e%!ce 'e%* )0e !$%'5" t+9e" ' (e9'"t $( )'$" $" 9e% c5"t'4e%" %e?5%e4et".
Price
Ite%e"t C&$%*e": D"c'5t: Fee" $( C'44""' 45"t be c'49ett!e.
Place
B%$c&e": ATM": M'b)e A( Ite%et B$0* '% $'%($b)t+: ?5$)t+ < c'!eece: "4''t& < e%%'% %ee CBS C'%e B$0* S')5t'".
Promotion
T' c%e$te $8$%ee"" $( 49%'!e $tt%$ct!ee"" ' 9%'(5ct < "e%!ce" 'e%e( b+ B$0 c5"t'4e%" 4(.
People
E"t$b)"& $ ce < c5"t'4e% %e()+ $99%'$c& b+ B$0 b%$c& e49)'+ee". A" t&e% be&$!'% " $ "*c$t $ct'% t&e "e%!ce ?5$)t+ ' B$0" 8&c& " c'"(e%e( $ 9%4e $ct'% t&e B$0 "e)ect' c%te%$ b+ c5"t'4e% $)"'.
Process
T&e 9%'ce"" ' $ t%$"$ct' c't$" T4e: $cc5%$c+ $( c'!eece. C5"t'4e% 45"t ee) (e)*&te( $te% *ett* $ t%$"$ct' 9%'ce""e(.
Ph!sical environment
T&" " $ &*&)+ %$t'$) 9$%t ' B$0* "e%!ce". T&e"e $%e t' $tt%$ct 9'tet$) c5"t'4e%" t'8$%(" B$0 $( t' %et$ e;"t*.
'.% (ormulation of strateg! for Business Development:
'.%." Pro$uct O+4ective of strateg! @
Fe$t5%e" ' "e%!ce 'e%* )0e !$%'5" t+9e" ' (e9'"t $( )'$" $" 9e% c5"t'4e%" %e?5%e4et".
1)
Strategies for Business Development of the Branch Strateg! to achieve o+4ective:
;se of $ata mining techni
T&e )'*c $)*'%t&4 c'5)( be $" "49)e $" $ c5"t'4e% %'4 5%b$ $%e$ 8t& $cc'5t b$)$ce ' R" 1:33:333 '% 4'%e '% '!e% 6 4't&" "&'5)( be $ 9%'"9ect '% &'4e )'$" R" 23:33:33.
'.%.% Price O+4ective of strateg!:
Ite%e"t C&$%*e": D"c'5t: Fee" $( C'44""' 45"t be c'49ett!e. Strateg! to achieve o+4ective:
2*
Strategies for Business Development of the Branch
T&e"e $ct'%" $%e (ec(e( ' 4$c%' )e!e): 8&c& $%e 't t&e &$( ' b%$c&e" t' c&$*e. ence no strateg! can +e formulate$ to +e price competitive.
'.%.' Place O+4ective of strateg!:
B%$c&e": ATM": M'b)e $( Ite%et B$0* '% $'%($b)t+: ?5$)t+ < c'!eece: "4''t& < e%%'% %ee CBS C'%e B$0* S')5t'". Strateg! to achieve o+4ective:
#mplementation of pro4ect 2Navnirman3 6Baro$a Net +ranches7: M$j'% c&$*e" < beet" 5(e% t&" 9%'ject $%e@ •
Sales an$ service focus: 2Baro$a Net3 +ranch M'%e ecet "e%!ce M'%e c'!eet '9t'" '% t%$"$ct'" - ATM: Ite%et 0'"0 b%$c& 9%e4"e etc. Bette% $c)te" $t b%$c&e" - K5e5e 4$$*e4et $( C&e?5e De9'"t M$c&e". I49%'!e4et b%$c& 9%'(5ct!t+ ' "$)e" Be"t--c)$"" "e%!ce )e!e)" '% c5"t'4e% (e)*&t Re(e"* < "49)c$t' ' %'t $( b$c0 'ce 9%'ce""e" $( %')e" t' %e(5ce t5%$%'5( t4e $( $!'( (59)c$t' Re(5ct' '9e%$t* c'"t".
A)) t&e"e "te9" 8)) 9%'!(e '99'%t5t+ '% bette% 5t)"$t' ' %e"'5%ce" "$)e" $( "e%!ce: '% &*&e% %e!e5e *ee%$t' $( *%e$te% c5"t'4e% (e)*&t.
'.%.* Promotion O+4ective of strateg!:
21
Strategies for Business Development of the Branch T' c%e$te $8$%ee"" $( 49%'!e $tt%$ct!ee"" ' 9%'(5ct < "e%!ce" 'e%e( b+ B$0 c5"t'4e%" 4(. Strateg! to achieve o+4ective:
M$"" 4e($ " c'"(e%e( be"t '% B$0*H'$%(*" ' )$te"t "c&e4e" ' (e9'"t < c%e(t 9%'(5ct" "&'5)( be 9)$ce( ' • 95b)c 9)$ce" )0e %$)8$+ "t$t': "&'99* $%e$. A(!e%t"e4et )'c$) ($)+ e8"9$9e% ' %e*5)$% b$"". •
O%*$=* 95b)c e!et )0e c5"t'4e% 4eet b%$c&.
Pe%"'$) "e))*B+ b%$c& "t$ $" $ $(!ce t' c5"t'4e%". •
D%ect 4$%0et*B+ t$%*et* e49)'+ee" ' '%*$=$t'" )0e@ • G'!e%4et '%*$=$t'"
'.%.= People O+4ective of strateg!:
E"t$b)"& $ ce < c5"t'4e% %e()+ $99%'$c& b+ B$0 b%$c& e49)'+ee". A" t&e% be&$!'% " $ "*c$t $ct'% t&e "e%!ce ?5$)t+ ' B$0" 8&c& " c'"(e%e( $ 9%4e $ct'% t&e B$0 "e)ect' c%te%$ b+ c5"t'4e% $)"'. Strateg! to achieve o+4ective:
A8$%ee"" ' 9%'(5ct" < "e%!ce" 'e%e( b+ b%$c& t&%'5*& b%$c& 4eet*": e8 9%'(5ct t%$* 9%'*%$4".
'8)e(*e ' c'%%ect %5)e" < 9%$ctce" '))'8e( c5"t'4e% (e$)* t' 'e% e%%'% %ee "e%!ce".
'.%.> Process O+4ective of strateg!: 22
Strategies for Business Development of the Branch T&e 9%'ce"" ' $ t%$"$ct' c't$" T4e: $cc5%$c+ $( c'!eece. C5"t'4e% 45"t ee) (e)*&te( $te% *ett* $ t%$"$ct' 9%'ce""e(. Strateg! to achieve o+4ective:
Re(5ce t5%$%'5( t4e '% e!e%+ 9%'ce"" b+ $))'c$t* 8'%0 t' "t$ $" 9e% t&e "0))" $( "t5$t'.
'.%.? Ph!sical environment O+4ective of strateg!:
T&" " $ &*&)+ %$t'$) 9$%t ' b$0* "e%!ce". T&e"e $%e t' $tt%$ct 9'tet$) c5"t'4e%" t'8$%(" B$0 $( t' %et$ e;"t*. Strateg! to achieve o+4ective:
U"* B$%'($ e;t 4'(e) '% b%$c& t%$"'%4$t' t' $ 8e)) 4$t$e( 8'%09)$ce t' $c)t$te@ S4''t& 8'%0 )'8 • G%e$te% c5"t'4e% "$t"$ct' • Ecet 8$+ ' c5"t'4e% &$()* • C%e$te $ e8 ce 4$*e ' b$0 c5"t'4e%" 4(. •
23
Strategies for Business Development of the Branch
Chapter * Conclusion
24
Strategies for Business Development of the Branch
Chapter *
Conclusion
B$0* c5%%et "ce$%' " !e%+ c'49ett!e (5e t' 9%e"ece ' "e!e%$) 't&e%" b$0" t&e "$4e $%e$. T&" "t5$t' '%ce" e$c& b$0 b%$c& t' t&0: $$)+=e $( '%45)$te t" '8 "t%$te*+ t' c%e$"e t" b5"e"" $" 8e)) $" %et$ t" e;"t* c5"t'4e%". It " '5( t&$t t&e%e " &5*e '99'%t5t+ ' b5"e"" *%'8t&: 8&c& " "599'%te( b+ b%$c& )'c$t': *''( 4$%0et 9%e"ece: *%'8* 9'95)$t' $( c%e$"* c'4e )e!e) ' 9e'9)e %e"(* $%e$. B5t 8t& '99'%t5te" $)"' t&e%e $%e c&$))e*e" '%4 ' 9%e"ece ' 4$+ b* b$0" c)5(* 95b)c < 9%!$te b$0". T' be$t t&e"e c&$))e*e" $( t$9 t&e '99'%t5te" b%$c& &$" t' "e%'5")+ '))'8 t&e "t%$te*e" '% b5"e"" (e!e)'94et. T&e "t%$te*e" "5**e"te( t&" 9%'ject %e9'%t $%e b$"e( ' t&e SOT $$)+"" ' t&e b%$c&. T&e "t%$te*e" "&'8 t&e 49'%t$ce ' "e!e $ct'%" c)5(*@ P%'(5ct: P%ce: P)$ce: P%'4't': Pe'9)e: P%'ce"" $( P&+"c$) e!%'4et ' b%$c&. T&e"e $ct'%" $%e &*&)+ %$t'$) 9$%t ' b$0* "e%!ce". T&e"e $%e t' $tt%$ct 9'tet$) c5"t'4e%" t'8$%(" B$0 $( t' %et$ e;"t*. A)"' t&e+ &e)9 ecet 5t)=$t' ' t&e "$4e %e"'5%ce" '% "e))* 4'%e 9%'(5ct" b+ 5"* tec&?5e" )0e c%'"" "e))*: 9e%"'$) "e))* etc. T&e"e $)) &$" bee 9'""b)e (5e t' (e(c$te( 8'%0'%ce ' B$0 ' B$%'($ 8&' &$!e 4$)+ c'cet%$te t'8$%( SUSTAINABLE BUSINESS MODEL ' B$0. S' t&e B%$c& "t%$te*+ "&'5)( 4$)+ c'cet%$te( '!e% t&e SUSTAINABLE BUSINESS MODEL ' B$0 $( b5"e"" "&'5)( be ' %et$) "e*4et. Ret$) *%'8t& *!e" $ "5"t$$b)e *%'8t& c't%$"t t' b5)0 b5"e"" 8&c& " ?5te "5"ce9tb)e t' &*& %"0. Hece t&e b%$c& "&'5)( 4$)+ c'cet%$te ' %et$) *%'8t& $" A""et" < L$b)t+ 9%'(5ct".
T&e b$0 " "t5$te( %e"(et$) c54 b5"e"" $%e$. It 9%'!(e" $ !e%+ *''( "c'9e '% %et$) b5"e"". T&e 'c5" "&'5)( be t' 4'%e "t%$te*+ 8&c& " $('9t$b)e t' t&e c'49ett!e c&$** e!%'4et ' &*& )e!e) ' c'49ett'
U"e ' t&e"e "t%$te*e" 8)) e"5%e bette% c5"t'4e% "$t"$ct' $( & *&e% %e!e5e '% t&e b%$c&. T&" 8)) )e$( t&e 8$+ '% b$0 T' be $ t'9 %$0* N$t'$) B$0 ' Ite%$t'$) St$($%(" c'44tte( t' $5*4et* "t$0e &')(e%"> !$)5e t&%'5*& c'ce%: c$%e $( c'49etece.
25
Strategies for Business Development of the Branch
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26
