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2012
FACTORS AFFECTING INVESTMENT DECISIONS AN COMPETITIVE ADVANTAGES OF INDIABULLS
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A REPORT ON
FACTORS AFFECTING INVESTMENT DECISIONS AN COMPETITIVE ANALYSIS OF INDIABULLS
SUBMITTED BY: SHIKHA SINHA 11BSPHH010767
A report submitted in the partial fulfillment of MBA Program of IBS Hyderabad
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A REPORT ON
FACTORS AFFECTING INVESTMENT DECISIONS AN COMPETITIVE ANALYSIS OF INDIABULLS
SUBMITTED BY: SHIKHA SINHA 11BSPHH010767
A report submitted in the partial fulfillment of MBA Program of IBS Hyderabad
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AUTHORIZATION
I, Dr. P Shashikala, hereby authorize the submission of the projec work titled, “ Factors affecting investment decision and competitive advantage of Indiabulls” , undertaken by Ms. Shikha Sinha (Enrollment no. 11BSPHH010767) as partial fulfillment of MBA Program of IBS Hyderabad. This project work was executed under my guidance and no part of this project has been submitted for any degree or recognition before.
Sincerely, Dr. P Shashikala
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(Faculty Guide, IBS Hyderabad)
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ACKNOWLEDGEMENT
I hereby take this opportunity to thank INDIABULLS SECURITIES, for providing me a corporate exposure through the course of my summer internship.
I would like to express my sincere gratitude towards my company guide Mr. Atish Gupta, for providing me great insights about stock markets, real estate, home loans and various other ventures, for guiding me all throughout and for being a great support. I would also like to thank Dr. P Shashikala, my faculty guide for instructing me and giving me her valuable advice on my project.
I am also like to thank Mr. Ashish Yadav, Mr. Ankit Gupta, Mr. a Previewof Indiabulls family wh Jadish Yadav, Mr. NaveenYou're and Reading all members were a great co-operation Unlock and full help accessall withthroughout. a free trial.
With I would like to extend my Download gratitude toFree IBSTrial Hyderabad, for providin me such a platform.
Last but not the least all my friends and family for their support and co-operation. Sign up to vote on this title
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EXECUTIVE SUMMARY
The increasing trend towards globalization and industrialization has increased the trend of competition in the financial market, intensifie by the coming of Non Banking Financial Company (NBFC), like Indiabulls Securities, and so has the need for the marketing of financial instruments has intensified.
NBFCs are financial institutions are ones which provide banking services without meeting the legal definition of a bank, i.e. one whi does not hold a license. They are not allowed to take deposits from public. Nonetheless all the operations of these institutions are cover under banking regulations.
This project is completely focused to identify some of the demand You're Reading a Preview drivers, rather factors that make people invest in such institutions a Unlock full access with a free trial. in this regard what are the various differentiating factors that provid Indiabulls a competitive edge overWith other in the market. Download Freeplayers Trial
There has been an emphasis on the various businesses and of Indiabulls that make it standout in this league, rather than being a “ too” product. In words of Al Ries and Jack Trout, “differentiate or die”. Sign up to vote on this title
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TABLE OF CONTENTS SL NO. 01 02 03 04-a b c d 05-a b c d e f g h i j k 06-a b c d e f
CONTENTS
Authorization Acknowledgement Executive summary Introduction- Background and Literature review Objective of project Methodology Scope and Limitations of study Financial industry overview Introduction to brokerage industry Porter‟s 5 factor model of industry Demand drivers of the industry Supply drivers of the economy Domestic economic conditions You're Reading a Preview Global economic conditions full access with a free trial. Critical success Unlock factors of the industry Measures taken by Indian government Download With Free Trial PESTEL analysis of industry Fiscal and monetary policies (legal issues) Company overview-History Business life cycle Indiabulls group of companies Sign up to vote on this title Company financials Useful Not useful Mission and vision Strategies and focus
PAG NO. 3 4 5 9 10 11-1 13 14-1 16-1 19-2 22 23 24-2 26 27 28 29-3 31-3 33-3 35-3 38 39-4 41 41
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b 08-a b c d e f 09 10 11 12 13
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Factor Analysis and interpretation Comparison of Indiabulls brokerage services Different charges in the industry SWOT analysis of different firms Competition in real estate industry Competition in home loans Competitive advantage Conclusion and recommendation Outcome and contribution Learning from SIP References Appendix (Questionnaire)
63-6 69-7 72-8 82 83 84 85 86 87 88 89 90-9
LIST OF FIGURES AND TABLES Sl. NO.
01 02 03 04 05 06 07 08 09
Pg NO
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Research Methodology Methodology Download With Free Trial Products of financial market Classification of financial market Brokerage terminals in various areas Percentage of branches in each region Sign up to vote on this title Percentage of sub brokers in variousUseful regionsNot useful Analysis of Porter‟s 5 factor model of the industry Indian economy‟s growth factors
24 26
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17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
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Journey of Indiabulls Indiabulls group of companies Indiabulls a leading finance company Asset growth of Indiabulls Products of Indiabulls Places of Indiabulls Promotion of Indiabulls SWOT of Indiabulls BCG of Indiabulls Competition in the industry Suppliers of Indiabulls Power Indiabulls in news KMO and Bartlett‟s test Variables used in the test Communalities You're Reading a Preview Total variance explained Unlock full access with a free trial. Rotated component matrix Download With Free Trial Condensed/final factors Different brokerage charges in the industry Comparison of various rates Price comparison chart SWOT of Sharekhan Sign up to vote on this title SWOT of India Infoline Useful Not useful SWOT of ICICI Direct of Motilal Oswal
38
40 41 42 44 45 47 49 51
55 63 64 65 66 67 68
70 71 72 74 76
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BACKGROUND AND LITERATURE REVIEW
The Securities Brokerage Industry is cyclical and comprised of two distinct types of businesses. Brokerages, also known as financial services companies, strive to meet the investing needs of their clien and exchanges facilitate securities trading. Net profits correlate to t performance of the broader equity market. In this market with less differentiated products and many players, there exists an oligopoly (saying in book terms), characterized by tough competition, entry and exit barriers and many more.
1. Al Ries and Jack Trout, in his wor k said “differentiate or di too many less differentiated products creates a kind of information overload, and in this clutter of too much information, products which are not properly differentiated or advertised just end up becoming a me too product. To avoid i You're Reading a Preview every marketer needs to position his/ her products in a way th Unlock full access with a free trial. makes a specific image in the minds of consumers. Download With Free Trial
2. Jack Miller, in his work published on June 03, 2010, talked about how investors make investment decisions. He broke the process of decision making in pulling the buy or sell trigger. According to him investors made theSign investment decisions in up to vote on this title ways like simple screening, then lateral recommendation, Useful Not useful followed by piggy bank investing.
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OBJECTIVE OF THE PROJECT
An increasing trend has been observed in demand for the services o Non Banking Financial Institutions nowadays. This project is aime to find out factors affecting investment decisions in these firms. Th has also been emphasis to find out the plus points of Indiabulls or t differentiating factors that give Indiabulls a competitive edge. In short:
To find out the factors affecting investment decisions in a NBFC. To find out various competitive advantages that makes Indiabulls of the largest stock broking companies.
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METHODOLOGY
This is a two dimensional project focusing on two aspects, as alread mentioned (objectives). For my project work I have focused on bot primary and secondary data as well. Basically any research work proceeds as:
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I have collected primary data through questionnaire and survey. For secondary data, company records, some reviews in economic times, data on moneycontrol site, some online research works have been referred. I have taken 11 factors in my survey so my population size is 66. I have targeted only investors, who were customers, gene investors and company employees. A factor analysis has been run on the data to find the most influential factor. For rest my own analytical skill is used.
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SCOPE OF THE PROJECT
This project has been a great insight for me as I came to know abou stock market, demat accounts, buying and selling of dematerialized securities, who are brokers, how to make investment and how to tra portfolio of investments.
The project is aimed to cover maximum factors affecting the deman drivers and competitiveness.
Nowadays even the government is taking up steps to find such fact to give a boost to the Indian financial system.
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The population size is limited to Hyderabad area. There may be interviewer bias or judgmental bias. Sign up to vote on this title Usefulsurveyed. Not useful There may be redundancy of data orarea Due to time and resource constraints some important segment
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INDUSTRY OVERVIEW The Financial Market
The financial industry or financial services industry includes a wide range of companies and institutions involved with money management, lending, investing, insuring and securities insurance a trading services. The following institutions are a part of the industr
Banks Credit card issuers Investment companies Investment bankers Securities traders Financial planners
Security exchanges
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The major crises that have shaped the modern financial industr are:
The Great Depression(1929) Black Monday(1987) Asian Financial Crisis(1990) Stock Market Downturn(2002) Sub-prime Crisis(2007) The Classification of financial market in India
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THE BROKERAGE INDUSTRY
The brokerage industry is currently characterized by a large numbe of companies (private or unorganized). In effect it is a fragmented industry with a large number of participants. The industry thus has „monopolistic competition‟, i.e. a large number of firms selling a slightly differentiated product.
Indian stock broking industry is the oldest trading industry that h been around even before the establishment of BSE in 1875. Despite passing through a number of changes in post liberalization period, t industry has found its way towards sustainable growth. With the purpose of gaining deeper understanding about the role of Indian stock broking industry, in the country‟s economy, here are some da gleaned from analysis of secondary research.
On the basis of recent research: You're Reading a Preview
Unlock full access with a free trial. On the basis of geographical concentration, Western region h maximum of 52%, around 24% are Trial located in the North, 13% Download With Free South, and 10% in the East. 3% of firms started broking operations before 1950, 65% between 1950-1995, and 32% post 1995. On the basis of terminals 40% are located in Mumbai, 12% in Sign up to vote on this title Delhi, 8% in Ahmadabad, 7% in Kolkata, 4% in Chennai, and Useful Not useful 29% in other cities.
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In terms of sub-brokers, around 55% are located in South, 29% in West, 11% in North, and 4% in East. Trading, IPOs and Mutual Funds are the top three products offered by 90% of firms offering trading, 67% IPOs, and 53% offering Mutual Fund transaction. In terms of various areas of growth, 84% of firms have shown their interest in expanding their institutional clients, 66% firm intend to increase FIIs, and 34% are interested in setting up Jo Ventures in India and abroad. In terms of IT penetration 62% firms provide their website, an 90% have email facility.
Brokerage terminals in various regions:
You're a Preview Almost 52% of the terminals inReading the sample are based in the Western Unlock full access trial. region of India, followed by 25% in with thea free North, 13% in the South an 10% in the East. Mumbai has got the maximum representation from Download With Free Trial the West, Chennai from the South, New Delhi from the North and Kolkata from the East.
Mumbai also has got the maximum representation in having the highest number of terminals. 40% terminals are located in Mumbai while 12% are from Delhi, 8% from Ahmadabad, 7% from Sign up to vote on this title Kolkata Useful in Not useful India. 4% from Chennai and 29% are from othercities
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Branches and sub-brokers in various regions:
The maximum concentration of branches is in the North, with as many as 40% of all branches located there, followed by the Western region, with 31% branches. Around 24% branches are located in th South and East constitutes for 5% of the total branches of the total sample.
In case of sub-brokers, almost 55% of them are based in the South. West and North follow, with 30% and 11% sub-brokers respectivel whereas East has around 4% of total sub-brokers.
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Competition in the industry
Potential of new entrants
Power of suppliers
Power of customers You're Reading a Preview
Threat of subsitutes
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Fig: 8
Competition Sign up to vote on this title
The industry is now in a fairly high growth phase. However the Useful Not useful brokerage industry is very cyclical and is impacted by activity leve in the markets. During the downturns such as 2008-2009 periods, t
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The scale requirements are increasing constantly and as a result a n entrant will require higher levels of investments in the future to ente the business. As pointed out, it is likely to see many entrants in the industry. On the contrary, it is likely that the smaller players will ex by selling out or closing.
Power of the supplier
Not much relevant in most segments except investment banking, where employees control client relationships and hence have to be highly compensated.
Power of the buyers/customers
This is important in the institutional brokerage business which involves high volume and low brokerage charges. The extent of bu power is very low to non-existent in all kinds of retail segments. You're Reading a Preview
Threat of substitutes Unlock full access with a free trial.
The products offered by all firms in this are more or less Download With Freeindustry Trial differentiated. Investing rather saving in the bank rather than investing in a brokerage firm can be one option; else this is not applicable for this industry. Sign up to vote on this title
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In a summary the industry has a moderate to low level of competiti advantage. There is low level of customer lock-in and customer wil
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transaction costs are limited. Due to this reason, we are seeing a constant pressure on the brokerage rates has intensified the competition in the industry and is resulting in consolidation with th top players.
The basic brokerage business is now sometimes a loss leader to enable the brokerage firm to acquire customers and sell other produ such as wealth management services, or third party mutual funds. This segment will provide adequate returns in the future for a company with scale.
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DEMAND AND SUPPLY DRIVERS OF THE INDUSTRY
Demands for financial products are driven by risk-reward assessment, which considers:
Potential yield
The expectation of financial incentives or return on investment i great demand driver which tempts people to invest or engage int transactions of the financial markets.
Risk Rating
Higher risks assumes higher profits and vice versa. Risk ratings a vital point when making a decision to park ones resources into this industry. You're Reading a Preview
Liquidity
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To maintain strong andDownload flexibleWith liquidity Free Trialposition people tend to invest in financial markets, in order to meet their contingencies.
Availability of information
The more disclosure, the more is information symmetry, and so Sign up to vote on this title will be visibility and access to returns and so will be the Useful Not useful expectation from this market increase along with investment.
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The major supply drivers are:
Money supply
The supply of money has a big role to play in this industry, the more the supply of money in this industry; more will be the availability of financial services and products.
Interest rates
Interest rate determines the terms of trade, fluctuations in interes rates can entirely fluctuate this industry. Higher interest rate= w give higher returns, with great supply no doubt but borrowing or ascertaining the real market value may become difficult.
Inflation
Value of a currency appreciates and depreciates with the rates of You're Reading a Preview inflation. Inflation thus serves as a great supply driver in this Unlock full access with a free trial. market. As in high inflation with higher supply of money there w be higher supply and vice versa. Download With Free Trial
Economic conditions
Rates of inflation, the upsurge or downturn in the domestic and global economy is another supply driver which is beyond the Sign up to vote on this title control of any business firm. Useful Not useful
Government Regulations
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GLOBAL AND DOMESTIC ECONOMIC ENVIRONMENT The financial industry
According to global 2000 (annual report by Forbes), seven of th top 10 companies belonged to the financial industry. These include the Citygroup, Bank of America, HSBC Holdings, and JPMorgan Chase. Their combined revenue in 2007 was worth $647 billion, down from 2006 high of $785 billion.
According to Fortune 500 rankings , in 2006 financial services generated $257 billion in profits, a third of total Fortune 500 profits In 2008, however, they lost a staggering $213 billion, a total swing $470 billion. Big players on the list, such as Citygroup and Bank of America, may only be alive today just because of government mon
The financial industry is an industry in itself as well as an ancillary You're Reading a Preview that supports other industries. Trade and commerce across the worl full access with a free trial. would come to standstill ifUnlock there was no means to fund, pay and protect the transactions. Download With Free Trial
The Brokerage industry Domestic Economic Environment Sign up to vote on this title
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In 1991, Manmohan Singh, as Finance Minister in Narasimha Rao‟ government, embarked on a programme of liberalization prompted
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Fig: 9 (Indian economy growth factors) Indian Brokerage Industry-Pre 2000
Post liberalization period. Business restricted to friends and relatives. Settlement T+15 days. Low trade volumes- No derivatives trading allowed. Lack of investment in technology- No front or back office software.
Indian Brokerage Industry 2000-2008
Venture capital funding for brokerage businesses. Investment in technology- Front end and back end. National presence. You're Reading a Preview Integrated risk management system. Unlock full access with a free trial. Significant increase in trade volumes- Derivatives trades play Download With Free Trial major role. Margin funding for the retail clients.
Indian Brokerage IndustrySign 2009 up to onwards vote on this title
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Paradigm shift from transaction oriented to research/ portfolio based advisory.
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Current Global Economic Environment
The global economy is slowly recovering from a deep recessi with significant risks remaining. Countries are looking for ways to achieve sustainable econom growth and job creation. Competitiveness has become more important than ever -Globalization will continue and strong international competitors are emerging. -Companies are re-examining everything in terms of how and where they operate. India has achieved a long-term competitive transformation, bu the next stage of development will be more challenging. You're Reading a Preview
Stable and robust growth in face of global challenges Unlock full access with a free trial.
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Critical Success Factors of the Industry
Fig: 11
Seeing the overall brokerage as a single unit, the key success factor or the winning strategy of Indian Brokerage Industry is a mixture o
People Process
Technology
You're Reading a Preview
There are the three ingredients that together create value for both Unlock full access with a free trial. international and domestic customers. Download With Free Trial
By people it indicates to the service providers or the employees of t various firms of this industry, who day in and day out interact with the customers and provide them services and satisfy them.
Transparency of the process followed and disclosure methodis yet Sign up to vote on this title another success factor. The settlement of transactions generally Useful Notis useful done in a process of T+2 days. And the government support even s
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VARIOUS MEASURES TAKEN BY INDIAN GOVERNMT T IMPROVE THE SITUTATION OF INDIAN STOCK MARKE
MEASURES
OBJECTIVES
Allow foreign institutional investors to invest in equity and debt markets.
Liberalization of stock market to attract foreign inves order to boost economic growth.
Expanding the product range offered by the stock exchanges.
Bring Indian market at par with the international sta diversify product portfolio.
Allowing Indian companies to issues ADRS and GDRS. Allowing Indian companies to invest abroad.
Facilitate market integration and give freedo companies.
Access to more funds for investment. You're Reading a Preview
Unlock full access with a free trial.
Facilitate through privatization Divestment of government ownership Download Withgrowth Free Trial
Strengthening of institutional framework in primary and secondary markets Demutualization
To ensure transparency. Investor protection. Provide a standard framework for operatio Sign up to vote on this title Deregulation. Useful useful Reducesthe conflict interest. ofNot
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PESTEL ANALYSIS OF BROKERAGE INDUSTRY
PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental and Legal analysis" and describes a framework of macro-environmental factors used in the environmen scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro environmental factors that the company has to take into considerati It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.
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Fig: 13
up to voteaongovernment this title Political factors are how and to whatSigndegree Useful Not useful intervenes in the economy. Specifically, political factors inclu areas such as tax policy, labour law, environmental law, trade
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attitudes and emphasis on safety. Trends in social factors affe the demand for a company's products and how that company operates.
Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality and lead to innovation.
Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance.
Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. The factors can affect how a company operates, its costs, and the You're Reading a Preview demand for its products. Unlock full access with a free trial.
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LEGAL ISSUES WITH A BROKERAGE FIRM Securities Exchange Act of 1934 (Exchange Act)
In contrast to the Securities Act, the Exchange Act primarily regula transactions of securities in the secondary market - that is, sales t take place after a security is initially offered by a company ( issuer). These transactions often take place between parties other the issuer, such as trades that retail investors execute throu brokerage firms. The Exchange Act operates somewhat differen from the Securities Act. To protect investors, Congress crafte mandatory disclosure process that is designed to force companies make public information that investors would find pertinent to mak investment decision. In addition, the Exchange Act provides direct regulation of the markets on which securities are sold ( securities (stock) exchanges) and the participants in those mark (industry associations, brokers, and issuers). You're Reading a Preview
Monetary and Fiscal Policies Unlock full access with a free trial.
In the securities industry there exist regulators Download With Free Trial who have establishe set of rules and regulations that administer the entire industry. Financial markets, depositors, clearing houses, and vendors work together to regulate the investment in the industry.
The 3 major US government agencies that govern the securities Sign up to vote on this title industry and frame monetary and fiscal policy, they are: the Federa Useful Not useful Reserve System, the Securities Exchange Commission (SEC), and Office of Comptroller of the Currency.
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does this by establishing the bank discount rates and the rules for credit. The market‟s response to the Fed‟s determination to control inflation by raising and lowering the discount rate affects long term interest rates, which have a significant impact on the securities‟ market.
Securities Exchange Commission
The Securities Exchange Commission (SEC) is the primary regulat agency that oversees the securities industry. The SEC is an independent bipartisan, quasi-judicial agency of the government. T laws administered by SEC deal with securities and finance and seek provide protection for investors in their securities‟ transactions.
Office of the Comptroller of the Currency
The Office of the Comptroller of the Currency‟s (OCC) principal function is supervising the national banking system. The OCC mus Reading a Preview approve the establishmentYou're of new national banks, bank mergers access with a free trial. of national banks. involving national banks, Unlock and full the liquidations Download With Free Trial
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COMPANY OVERVIEW
Fig: 15
History of Indiabulls
In middle of 1999, when e-commerce was just about starting in Ind Sameer Gehlaut and his close IIT Delhi friend Rajiv Rattan got together and bought a defunct securities company with a NSE Sign up to vote on this title membership and started offering brokerage services. A Few month Useful Not useful later, their friend Saurabh Mittal also joined them. By December 1999, the company embarked on its journey to build one of the firs
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established a strong pan India presence and client base through offices and on the internet.
In September 2004, Indiabulls Financial Services went public with IPO at Rs 19 a share. In late 2004, Indiabulls Financial Servi started its financing business with consumer loans. In March 20 Indiabulls Properties Private Ltd, a subsidiary of Indiabulls Finan Services, participated in government auction of Jupiter Mills defunct 11 acre textile mill owned by NTC in Lower Parel, Mumb Indiabulls Properties private Ltd won the mill in auction and t purchase started Indiabulls real estate business. A few months Indiabulls Real Estate company Pvt. ltd bought Elphinstone mill Lower Parel, another textile mill auctioned by NTC.
With real estate business gaining size, Indiabulls Financial Servi demerged the real estate business under Indiabulls Real Estate a each shareholder of Indiabulls Financial Services received additio share of Indiabulls Real Estate through the demerger. Subsequen Indiabulls Financial Services also demerged Indiabulls Securities a each shareholder of Indiabulls Financial Services also received share of Indiabulls Securities.
In year 2007, Indiabulls Real Estate incorporated a 100% subsidia Indiabulls Power, to build power plants and started work on build Nasik & Amravati thermal power plants. Indiabulls Power public in September 2009. Sign up to vote on this title
Today, Indiabulls Group has a net worthof Rs 16,796 Crores & ha strong presence in important sectors like financial services, power Useful
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BUSINESS LIFE CYCLE OF INDIABULLS
Fig: 16
The business life cycle is a model that enables businessmen identify the level of performance at which their business is operat and to determine exactly what needs to be done to move to the n level. The various levels of a business life cycle are:
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Start up Rapid Growth
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membership and started brokerage services. Saurabh Mittal joined founders. -The founders were usually involved in running the business.
-The primary emphasis was on generating and selling off brokerage services.
-There was less staff with modest pay in the industry, which provid personalized services. The rapid growth stage
Indiabulls success geared up quite early, within one year of inception in 2000.
-Indiabulls Financial Services received venture capital funding fr Mr. L. N. Mittal and Mr. Harish Fabani and started online broker services.
-It opened many physical offices all across the country thereon a made pan India presence.
- Went public in 2004 (IPO was Rs. 19 per share) and also star providing customer loan in the same sa me year.
-Became a private ltd. in the year 2005. Participated in governm Sign„real up to vote on this title auction and bought Jupiter mills to start its estate business‟, a Useful Not useful so on. In 2007, started „Power Indiabulls‟.
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Maturity stage
Indiabulls is still in the process of reaching the maturity stage. financial services and signature account services are in their bo phase and are expected to reach there the earliest. With its curr pace of developments, expanded and loyal customer base, cons research and development, and other initiatives Indiabulls is sure reach the maturity stage as a market leader very soon. And so w increase its profitability and side by side will its competition in market. Decline/Re-birth
With an upsurge in demand for financial services. NBFC‟s l Indiabulls have a great opportunity to develop and expand in market with its current potentials and probably will never reach stage unless it gives up to its competitors in the maturity stage.
JOURNEY OF INDIABULLS
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INDIABULLS GROUP OF COMPANIES
Fig: 18 You're Reading a Preview Unlock full access with a free trial.
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COMPANY FINANCIALS
Total group net worth: Rs.16,844 Crs Total group PAT for FY 10-11: Rs 944 Crs Total group capital expenditure: Rs 6,200 CRs (US $ 1.4 bn) capex in financial year 10-11. Planned capex of 29000 (us $ 6 bn) in the FY 2014-2015. Focus on execution and on the ground results translating into profits. For its ongoing projects Indiabulls groups customers 385 MT of steel, 550 MTs of cement, and 1700 CUM of RMC on dail basis. Creating value for shareholders: Dividend payout of 232 Crs FY 10-11. You're Reading a Preview Unlock full access with a free trial.
INDIABULLS IS ADownload LEADING FINANCE COMPANY With Free Trial
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ASSET GROWTH
Fig: 20
Assets have grown at a quarterly average of Rs. 2000 Crs, over last 9 quarters with a decrease in non-performing asse Long duration mortgage loans have lead to steady asset You're a Preview growth and increase inReading Net Asset Income. Unlockto fullgrow access with trial. Company continues itsa free branch networks and now h 170 branches across the country. Download With Free Trial Company has well trained „in house direct sales team‟, ove 1300 people to promptly attend to prospective customers.
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MISSION AND VISION
MISSION:
Rapidly increase the number of client relationships by providing a broad array of products offering to emerge as a clear market leader
VISION:
To be the largest and most profitable financial services organization in Indian market and become one stop shop for all non banking financial products and services for the retail customers.
STRATEGIES AND FOCUS You're Reading a Preview Unlock full access with a free trial.
CONSOLIDATION
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Aim to be among the top 3 players in existing products within next years.
NO NEW PRODUCTS Sign up to vote on this title
Focus on gaining size and scale in existing core products.
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NO CAPITAL MARKET FUND RAISING
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MARKETING MIX OF INDIABULLS
Being a service industry Indiabulls will have 7P‟s rather than 4, the are: PRODUCTS
Fig: 21 a) Power India bulls (PIB)
PIB is the advanced online trading platform from Indiabulls Securi Limited. PIB provides the best in the class internet trading featu and delivers a seamless and rich online trading experience for users. PIB comes with a whole host of online features for the inter trading users ranging from real-time stock prices, to live trad You're Reading a Preview reports, charting, News Room. PIB provides an integrated onl full access with a free trial. trading platform for theUnlock internet trading community to invest equity, F&O, Online IPOs and their decision on sou Download Withbase Free Trial fundamental research and technical analysis. It also provides vari kinds of trading reports, each developed to cater to internet trad users‟ distinct needs. b) Indiabulls Signature account Sign up to vote on this title
useful Useful Not Indiabulls Signature account caters to remain on top of y investments. It provides you the platform to trade in Equity a
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accounts. We offer depository services to create a seaml transaction platform – execute trades through Indiabulls Securi and settle these transactions through the Indiabulls Deposit Services. Indiabulls Depository Services is part of our value ad services for our clients that create multiple interfaces with the cli and provide for a solution that takes care of all your needs. d) Currency Derivatives
Indiabulls offers trading in the Currency Derivatives Segment in N Currency Derivatives are similar in nature to Stock Futures & Opt contracts. Currency Derivatives Contracts (USD-INR, EUR-IN GBP-INR and JPY-INR) at exchange rate as the underlying available for trading with a monthly expiry. At any given ti Currency Derivatives Contracts are available for trading for the n 12 months expiry for futures whereas 3 months expiry and 1 quarte expiry for options. You're Reading a Preview
full access with a free trial. The Mark-to-Market for Unlock Currency Derivatives is settled on a da basis in a manner similar to Equity Futures & Optio Download With Free Trial The market for Currency Derivatives is open from 9 A.M to 5 P (Monday to Friday).
PRICE
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Indiabulls has various models at different price ranges targeted a particular market segment. It caters to both the service and enterp
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The price of real estate fluctuates from location to location, a according to the size of the flat, residential or commercial plots. PLACE
Indiabulls has its offices at all major cities, namely Delhi, Mumb Bangalore, Ahmadabad, Chennai, Kolkata, Hyderabad, Nasik many other Indian cities.
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PROMOTION
Indiabulls does its promotion through news papers, magazin through websites and television ads.
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PROCESS
A hierarchical process is followed for execution of all services. F the sales lead is generated by the employees and sales calling is do on that database. The employees then approach interested custom negotiation of sales is done, and the customers are explained norms and sale is closed. Continuous services and assistance provided to existing customers, they are made aware of beneficial offers from time to time. PHYSICAL EVIDENCE
Different branches of Indiabulls have a very professional and form atmosphere. The work environment is very good. This may be one the reasons why the employees like to spend time in office a generate high productivity. You're Reading a Preview Unlock full access with a free trial.
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SWOT ANALYSIS OF INDIABULLS
This is a strategic planning method to evaluate the Strength, Weaknesses (limitations), Opportunities and Threats involved in a project or business venture. It involves specifying the objectives of the business venture or project and identifying internal and externa factors that are favorable or unfavorable to achieve it. This techniqu is credited to Albert Humphrey of Stanford University.
Strength
• Online trading platform. • Diverse branches and networks provide a grea oppourtunity to cater tapped and untapped market as well. • Provides competitive brokerage and DP charg • Equity analysis reports to support its clients. • Both online and offline trading facility. online transfer of funds and exposu • Real time You're Reading a Preview facility with HDFC, Citybank, ICICI, etc Unlock full access with a free trial.
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Weaknesses
• It should have its own mutual funds asit provides advises on mutual funds. Sign up to vote on this title answer the questions • PositiontoUseful useful Not of the clients in their fields. • It does not provide indices on
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• Financial services like mutual funds and insurance. • It is registered with Luxemberg Stock Exchange so can target other stock exchanges also. • ATM facility should be provided for easy withdrawals. • Tie-ups with third party companies for selling products. • High client base will help for cross sales of its products.
• Companies like Sharekhan, ICICI Direct, Kotak Securities, and private brokers are major threats. Banks with demat facilities are You're•Reading a Preview jockeying for position. Unlock full access with a free trial. brokers capable of charging • Local lower brokerage. in SEBI • Changes Download With Free Trial guidelines and other tax implications. • Government regulations
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BCG MATRIX OF INDIABULLS
Companies that are large enough to be organized as strategic busine units face the challenge of allocating resources among these units. I the early 1970‟s Boston Consultancy Group developed a model to manage the portfolio of these business units (or major product lines The BCG growth share matrix displays different business units on a graph of market growth rate vs. market share relative to competitor
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BCG MATRIX OF Free INDIABULLS Download With Trial
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Question Marks
Indiabulls Retail and Indiabulls Securities
Indiabulls Retail (Now known as Store One) can be classified as question mark as it is new to the market and need to compete with established retailers like Future Group and K Raheja Group to gain market share. Indiabulls Securities also comes in this category due pertinent competitors like Sharekhan, Karvy Stock Broking and others. Though broking industry is expanding by 12-15% annually, Indiabulls Securities is not able to cope with this high pace.
Stars
Indiabulls Real Estate and Indiabulls Financial Services
Indiabulls Real Estate can be considered to be in the Star category. You're Reading a Preview is considered star as it has a high market growth rate and enjoys a Unlock full access with a free trial. high market share as well. Real Estate sector in India is growing at 34% annually Download With Free Trial (www.sethassociates.com/Real_estate_sector_in_india.php) while growth of Indiabulls Real Estate has surged to 97%. Its profit rose t Rs. 201.32 Crores in 2010-2011 from 6.75 Crores in the preceding year. (www.indiabulls.com/ibgroup/media.htm). Financial services Sign up to vote on this title sector in India grew at 8 % last year but had a steady growth rate of Useful Not useful 15% for the last few years. For FY 2011, net profits of Indiabulls Financial more than doubled to Rs. 743 Crores.
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PORTER’s 5 FACTOR MODEL OF INDIABULLS
Named after Michel E. Porter, this model identifies and analyses 5 competitive forces that shape every industry and determines industry‟s weaknesses and strength. They are:
Competition in the industry
Indiabulls faces competition from various firms like:
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Potential of new entrants
The market for Non Banking Financial Companies or rather broking houses are flourishing. This new trend poses for new threats also; this may be either the entry of local players who can provide lower rates or a very big player who can enter into a pric war. Threat of new entry is high when:
Capital requirements to start the business are less
Few economies of scale are in place
Customers can easily switch (low switching cost)
Your key technology is not hard to acquire or isn‟t protected well
Your product is not differentiated You're Reading a Preview
Power of suppliers
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Indiabulls Group has very highWith profile corporate suppliers, who Download Free Trial obvious reasons have great bargaining power and offers from competitors also. The operations largely depend on these supplie Some of suppliers of Indiabulls Group (PIB) are: Sign up to vote on this title
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Bargaining Power of supplier means how strong is the position of a seller. Suppliers are more powerful when:
Suppliers are concentrated and well organized
Few substitutes available to suppliers
Their product is most effective or unique
Switching cost, from one suppliers to another, is high
You are not an important customer to Supplier
Power of customers
Customer is the king of the market. They have a lot of options whil planning to purchase products. Products offered by Indiabulls are unsought in nature and are industry dependent. The threats which li You're Reading a Preview here are: Unlock full access with a free trial.
Too many goods chasing tooWith few consumers. Download Free Trial Buyer purchases in bulk quantities and are mostly corporate clients. Product is not much differentiated. Sign up to vote on this title
Buyer ‟s cost of switching to a competitors‟ product is low.
Shopping cost is low.
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INDIABULLS IN NEWS
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RECENT CORPORATE SOCIAL RESPONSIBILITY BY INDIABULLS
THE NOA PROGRAM Indiabulls CSR Initiative - Drug Access Program for cancer patients in partnership with Novartis
As a part of its deep commitment to social causes, Indiabulls has taken up this noble project named „ Novartis Oncology Access‟, in partnership with Novartis (drug manufacturing company) and Max Foundation (NGO). Indiabulls as financial partner is helping them access actual income of the patient and their families, and based on the accessed income; recommend the drug donation slabs as per approved guidelines.
& Reading makersa Preview of Glivec- a medication for t Novartis are the developers You're treatment of Ph+ chronic myeloid leukemia (CML) in chronic phas Unlock full access with a free trial. accelerated phase and blast crisis for both pediatric and adult With Free Trial patients. This drug is alsoDownload indicated for adult patients with specific conditions. NOA program:
The NOA program is a drug access program for to help patients wh Sign up to vote on this title Useful useful to pay f Not have been prescribed Glivec and Tasignabut cannot afford the entire treatment cost. This program is run by Novartis along wi
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Indiabulls Financial Services:
As a NOA partner Indiabulls are performing task of the local credit evaluation agency which works as an independent and unbiased bo for the financial analysis and assessment of the patient and family members‟ earning capacity to afford medical expenses on critical disease. The analysis bases on income levels assessment by way of financial evaluation, field verification, living standard, personal discussion with patient/ care taker & guidelines as per standard operating procedure (SOP) which is prepared by Novartis based on the WHO guidelines for drug donation programs using Business fo Social Responsibility‟s (BSR) cost of living index, a well -establish international guide often used as eligibility criteria for determining access to drug assistance programs. Based on the family composite Income a suitable donation decision is given.
You're Reading a Preview ACCORDING TO 12 ANNUAL REPORT OF MARCH 2011 Unlock full access with a free trial. DIRECTOR’S REPORT IN ECONOMIC TIMES th
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- Indiabulls Foundation plans to set up a hospital for the poor, for treatment of life threatening diseases. The foundation also aims to work at a district level on transformation projects specifically in the areas of education and healthcare infrastructure. Sign up to vote on this title
Useful Foundation. Not useful In FY - The Company will actively support Indiabulls 2010-11, the Company has contributed Rs. 8.8 Cr to Indiabulls
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CUSTOMER RELATIONSHIP
With a great team of highly motivated staff, Indiabulls maintains a great customer. Customer retention being of great importance in su market where margin is usually low and profit mainly comes due to scale of operations.
The dedicated workforce is always at the service of the customer at the very first call. There are always schemes, discounts and exemptions to existing customers.
Also if there is any new product or scheme old customer is always called before sales call is made to the new ones. There is guidance a each step.
Not only customer retention important but clients new to the marke are also given great importance. Relationship managers are always You're Reading a Preview there to take care of all such affairs. Continuous follow ups call are Unlock full access with a free trial. made time to time to remind customers for any kind of dates or investments is to be made.Download With Free Trial
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MARKET DYNAMICS
The pricing signals that are created as a result of changing supply a demand level in a given market. Market dynamics describe the dynamic, or changing, price signals that result from the continual changes in both supply and demand of any particular product or gro of products. Market dynamics is a fundamental concept in supply, demand and pricing economic models. There is great shift in the Indian consumption pattern that is being observed like:
69% of the population is less than 35 years of age and has spurred consumption demand. 54% of the population is in the working group. High savings and investment rate (over 35% of GDP).
You're Reading Preview India‟s manufacturing growth isaamongst the fastest in the Unlock full accessbase with a free the fourth largest global world. India‟s manufacturing i strial.
The growth potential of the services sector in India is enormo Download With Free Trial at $200 billion offering employment to 40 million people. Th confidence of a robust growth in the services sector is the highest in India among the 4 BRIC countries including Brazil Russia, China and India service sector. Among 60% of firms there expect a rise in activity while Sign up to vote on this title
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The above factors along with many other factors are some of those
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FACTORS AFFECTING INVESTMENT DECISIONS
There are a numerous reasons that affect investment decisions here are some of them:
Risk Tolerance
Risk refers to the volatility of portfolio‟s va lue. The amount of risk the investor is willing to take on is an extremely important factor. While some people do become more risk averse as they get older; a conservative investor remains risk averse over his life-cycle. An aggressive investor generally dares to take risk throughout his life. an investor is risk averse and he takes too much risk, he usually pan when confronted with unexpected losses and abandon their investment plans mid-stream and suffers huge losses.
Return Needs
Reading a Preview This refers to whether the You're investor needs to emphasize growth or Unlock full access a free trial. income. Younger investors who are with accumulating savings will wan returns that tend to emphasize growth and higher total returns, whic Download With Free Trial primarily are provided by equity shares. Retirees who depend on th investment portfolio for part of their annual income will want consistent annual payouts, such as those from bonds and dividend paying stocks. Of course, many individuals may want a blending of the two Þ some current income, but also some growth. Sign up to vote on this title
Investment Time Horizon
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The time horizon starts when the investment portfolio is implement
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Tax Exposure
Investors in higher tax brackets prefer such investments where the return is tax exempt, others will have no such preference.
Management Outlook
lf the management is progressive and has an aggressively marketing and growth outlook, it will encourage innovation and favor capital proposals which ensure better productivity on quality or both. In so industries where the product being manufactured is a simple standardized one, innovation is difficult and management would be extremely cost conscious. In contrast, in industries such as chemica and electronics, a firm cannot survive, if it follows a policy of 'mak do' with its existing equipment. The management has to be progressive and innovation must be encouraged in such cases.
Competitor’s Strategy
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Unlock full access with ainvestment free trial. Competitors' strategy regarding capital exerts significan influence on the investment decision of a company. If competitors Download With Free Trial continue to install more equipment and succeed in turning out bette products, the existence of the company not following suit would be seriously threatened. This reaction to a rival's policy regarding capi investment often forces decision on a company'.
Sign upchange to vote on this title Opportunity created by technological
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Technological changes create new equipment which may represent major change in process, so that there emerges the need for re-
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Market Forecast
Both short and long run market forecasts are influential factors in capital investment decisions. In order to participate in long-run forecast for market potential critical decisions on capital investmen have to be taken.
Fiscal Incentives
Tax concessions either on new investment incomes or investment allowance allowed on new investment decisions, the method for allowing depreciation deduction allowance also influence new investment decisions.
Cash Flow Budgets
The analysis of cash-flow budget which shows the flow of funds in and out of the company may affect capital investment decision in tw You'reindicate Reading a that Preview ways. 'First, the analysis may a company may acquire Unlock access with a free trial. necessary cash to purchase thefullequipment not immediately but afte say, one year, or it may show that the purchase of capital assets now With Free Trial may generate the demand Download for major capital additions after two year and such expenditure might clash with anticipated other expenditur which cannot be postponed. Secondly, the cash flow budget shows timing of cash flows for alternative investments and thus helps management in selecting the desired investment project. Sign up to vote on this title
Non-economic Factors
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FACTOR ANALYSIS BASED ON FACTORS AFFECTING INVESTMENT DECISIONS
Factor analysis is a data reduction/summarization technique. Generally in market research there are many factors/variables whic are correlated which needs to be reduced to manageable levels.
Generally factor analysis is used where multi co-linearity exists. Fo factor analysis to run the null is that the correlation matrix is an identity matrix. KMO and Bartlett’s test
Kaiser-Mayer-Olkin (KMO) test is to test the appropriateness of th factor analysis, if the value is between „0.5 to 1‟, the test is conside to be significant. Bartlett’s Test
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Unlock full access with a free trial. Using Bartlett‟s test of sphericity we test the null hypothesis, if the significant value is <0.5, then the null hypothesis is rejected, i.e. the Download With Free Trial is multi co-linearity, so we can proceed with factor analysis.
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For Bartlett‟s test:
Null hypothesis: the variable is only correlated to itself, (i.e. r=1) an un-correlated to others (i.e. r=0). Alternate hypothesis: all the variables are correlated to each other. Calculated value: 758.225 Analysis: the null hypothesis is rejected as the significance level is less than 0.5. Hence, the variables are correlated. Variables used in the project are:
No.
Variables
(sign used)
V1 V2 V3 V4 V5 V6 V7 V8 V9 V10 V11
Income Market Situation Company You're Reading a Preview Risk Appetite Unlock full access with a free trial. Management Outlook Market Download With Freeforecast Trial Financial Incentives Cash-flow Budgets Non-economic Factors Age Factor Other Factors Sign up to vote on this title
Fig: 30
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Communalities:
Fig: 31
Extraction Method: Principal Component Analysis You're Reading a Preview
Unlock fullworks access withon a free trial.assumption that all the Principal Component Analysis the variance is common, therefore before extraction all communalities Download With Free Trial 1. After extraction table shows shared variance of each variable in a the factors.
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Total variance explained
Fig: 32
Extraction Method: Principal Component Analysis.
Factor Component: The initial number of factors is the same as the number of variables used in theReading factora analysis. However, not all 11 You're Preview st factors will be retained. InUnlock thisfullproject 1 2 factors will be access with only a free trial. retained. Download With Free Trial
Initial Eigen Values: Eigen value is the variance explained by each factor. Because the analysis is conducted based on a correlation matrix, the variables are standardized, which means that each variab has a variance of 1, and the total variance is equal to the number of to vote on this title variables used in the analysis, in this case Sign its up 11.
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Total: This column contains the Eigen values. The first factor will
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Cumulative %: This column contains the cumulative percentage of variance accounted for by the current and all preceding factors. Component Matrix
In this approach, factors only with Eigen value more than 1 are retained. Factors with variance less than 1 are no better than a singl variable, because due to standardization, each variable has a varianc of 1. If numbers of variables are less than 20 this approach will resu in a conservative number of factors. Here, the number of variables 11 so to select the number of factors, Eigen value method is the bes method. Rotated Component Matrix
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Fig: 33
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As a result of the Factor Analysis the 11 variables are condensed 2 factors. From the Component Matrix we can identify all variable which come under a particular factor. Here‟s a depiction of it:
Factor
What it explains
Income Risk appetite Financial incentives Non-economic factors Age factor Others
Market Situation
Market forecast
Management outlook
Company Cash flow budgets
Personal/Internal Factors
External Factors
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Fig: 34
Thus there are some internal and external factors that affect a perso investment decisions. Sign up to vote on this title
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COMPARISON OF INDIABULLS BROKERAGE SERVICE COMPARISON OF DELIVERY AND INTRADAY
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COMPARISON OF VARIOUS RATES FIRMS
HDFC
FACTOR
SHAREK HAN
MOTILAL OSWAL
ICICI
KOTAK
INDIA
BROKERAG E
5p to 50p
5p to 25p
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2p to 1p to 10
MINIMUM AMOUNT
Rs 10000, Rs 0 (for big corporate clients)
Rs 10000
Rs 50000
Rs 0
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MINIMUM OPENING CHARGES
Rs 799
Nil
Rs 200
Rs 555
Rs 550
Rs 1350
-Equity, features and options, ETF, IPO, mutual funds. -Do it yourself systematic investment planning, and -NRI offerings, loans, FD.
Trade ETF, IPO, IPO, Tigers, mutual Mutual IPO, MF funds, and Funds, online, NRI a Previewand You're Reading contract note offerings. Commod on paper, Unlock full access with a free trial.ities and ODIN Software.
K-25 and T-25. Brokerage, IPO, Mutual Funds, Commodit ies.
IPO, M Funds, Estate, loans, C and Der
-J2 ME windows, blackberry, android, iphone. - Call and trade, online and offline services for different time zones.
Brokerage services, trade on mobile, online, call and trade, dedicated dealer desk at every city.
Brokerage and banking services.
Brokera and Off Trading on all p extra ch calls fro
PRODUCTS
SERVICES
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Call and trade.
Brokerag e-e and banking services.
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PRICE COMPARISON CHART
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In the above price band, Indiabulls is facing Download With Free Trialsomewhat strong competition from Sharekhan, as it is more or less near to what Indiabulls is charging. At the same time Kotak Securities also poses threat because of the improved technology used by them and consta research and development. Where ICICI Direct is a little below Sign up to vote on this title Kotak. Motilal Oswal and HDFC both are commodity side of the Useful Not useful graph with relatively higher prices charged for their product. Thus with its current pricing Indiabulls enjoys price leadership as far as
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SWOT ANALYSIS OF COMPETITOR FIRMS
SWOT OF SHAREKHAN
• Market share leadership. • High Research and Development. • Strong management team, financial position and competitive pricing. • Reputation management, Unique products diverse products and offers for the customers. • Strong brand recall and You'restrong Readingreach a Preview to masses.
Strength
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Weaknesses
• Diseconomies of scale. • Not much differentiated products. • More employee turnover. Sign up to vote on this title • Less small investors.
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• Financial markets (raise money through debt, etc) • Innovation, OnlineProduct and services expansion. • Penetration in developing cities. • Increase in awareness of people about stock market
Competition. Cheaper technology. Economic slowdown. External changes (government, politics, taxes, etc). • Exchange rate fluctuations. • • • •
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Fig: 38
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SWOT OF INDIA INFOLINE
• Brand image. • Brand experiance. • Innovative products.
Strength
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Weaknesses
• High targets for the financial advisors and sales department. • Many competitors, less differentiated products. • The reach in semi-urban up to vote areas and ruralSign markets is on this title still very less. Useful Not useful
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• Growing Financial Services industry's share of wallet for disposable income. • Regulatory reforms would aid greater participation by all class of investors. • Leveraging technology to enable best practices and processes. • Increased appetite (need) of Indian corporate for growth
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Threats
• Execution risk. • Slowdown in global liquidity flows. • Increased intensity of competition from local and global players. Sign up to vote on this title • Unfavorable economic Useful Not useful conditions.
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SWOT ANALYSIS OF ICICI DIRECT
Strength
• Banking arm. • Upgraded product design and development facilities to develop new products. • Ongoing activities to support up gradation of operational performance. • Team of talented and committed professionals available to improve companies performance.
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• Innovation. • Increse in penetration in the market.
Oppourtunities
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Threats
• Constant pressure to be cost competitive toSign meet up to vote on this title customer expectations. Useful Not useful
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SWOT OF MOTILAL OSWAL
• Large and diverse distribution network. • Strong research and sales team.. • Brand recognition.
Strength
• Experienced top management. • Strong financial results.
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• Charges are high compare to
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• Growing Financial Services industry's share of wallet for disposable income. • Regulatory reforms would aid greater participation by all class of investors. • Leveraging technology to enable best practices and processes. • Increased appetite (need) of Indian corporate for growth capital.
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• Execution risk. Sign up to vote on this title Useful Not useful • Slowdown in global liquidity flows.
Threats
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SWOT OF ANGEL BROKING
• Service • Distribution network
Strength
• Products
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• Customer Satisfaction. • Branding.
Weaknesses
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• Competition from Banks.
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• Ever increasing market. • Improving technology.
Oppourtunities
• Unfulfilled needs of customers.. • Education level.
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• New competitorsTechnology based business.
Threats
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COMPETITION IN REAL ESTATE
Real Estate prices in Hyderabad have touched new heights, even though some political issues act as a dampener once in a while .A rising trend has been observed in the demand for luxuriant resident and IT spaces. The demand for Real Estate development sites and projects have increased, as have the Hyderabad Realtors, including the Real Estate agents of the city. Indiabulls real estate business is currently active in various cities: Hyderabad, Mumbai, Bangalore, Gurgoan, Kolkata, Jodhpur, Ahmadabad, Nasik, and many other cities. Competition in the industry
The booming Real Estate Sector has given rise to a number of companies which give stiff competition to Indiabulls Real Estate. In the Premium Housing category, Indiabulls Real Estate mainly faces You're Reading a Preview competition from players Unlock suchfullasaccess DLF and Ansal Properties and with a free trial. Infrastructure Limited. In the Affordable Housing segment, it faces Download With Free Trial competition from players such as Sobha Developers.
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COMPETITION IN HOMELOANS
In earlier days, Nationalized and Public Sector Banks were the sole providers of Home Loans but the entry of the Public Sector Bank marked a change in the interest rates, which came down considerab The decrease in Interest Rates in turn, enhanced the borrowing pow of customers.
Some competitors in the market who also provide also provide hom loans are:
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Fig: 44
Some Housing Finance Companies which provide home loans and Sign up to vote on this title in Indiabulls‟ competitor league are:
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COMPETITIVE ADVANTAGE OF INDIABULLS BROKERAGE SERVICES
Lowest brokerage charge in the industry (currently). Best software in the industry. Listed company and aggressive in brand promotion. Mobile trading tie ups with Blackberry and other phones, whe one can trade with ease. Both online and offline facilities are provided. Competitive commissions and service support at fair price (value for money). Relationship manager facility to assist customers as and when they need assistance and guidance. Full access to Indiabulls Equity Analysis, follows a fact based approach to rating stocks. You're Reading a Preview Easy access to customers of the snap shots of their account Unlock full access with a free trial. statement and portfolio statements and to digital contract note Download With Free Trial
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CONCLUSION
Indiabulls, the young bull on the run , within some years of its inception has established itself as a business super brand. The company which began as a simple brokerage firm has now spread i wings in real estate, home loans, power, etc.
The arch of the bull , Indiabulls Financial Services Limited (IBFSL which is the flagship company of the group, offers consumer financ including secured and unsecured personal loans; commercial vehicl and tractor financing; loan against property and housing loans; reta IPO financing; loans against shares; and commercial credit to small and medium scale industries.
Breaking free, Indiabulls Securities Limited, (ISL) before its demerger in 2008, was a subsidiary of IBFSL. ISL provides securit brokerage services including equities, You're Reading a futures, Preview commodities, and options; depositary services; research services; insurance, initial Unlock full access with a free trial. public offering (IPO), and mutual fund distribution. Download With Free Trial
RECOMMENDATIONS
While working in the real time and while making this projectmany Sign up to vote on this title things came into scene, they are: Useful Not useful
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OUTCOME AND CONTRIBUTION
A factor analysis was conducted to find out the factors affecting the investment decisions. A total of 11 factors were considered, on a population of 110, out of only two dominant factors came out. Whi the help of which it can be explained that there are some external an personal/internal factors that affect a persons‟ investment decision. Another part of the project was a competitive analysis to find out competitive advantage that Indiabulls has over its competitors.
My task at Indiabulls was to bring sales leads and to do sales calling to them to convert them into sales. Another task assigned to me was to call the existing customers and explain them about what Indiabul could offer them at that point of time.
My project‟s data collection on different kind of rates prevailing in You're Reading a Preview the market of different competitors is of great importance and time Unlock full access with a free trial. time help for the company. Also the factors affecting investment decisions can be help in future when Download Withdeciding Free Trial on the various deman drivers.
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LEARNINGS FROM SIP
Through the course of my summer internship programme, I got a glimpse of the brokerage industry‟s new upcoming giant firm Indiabulls. My task during SIP was to go to various corporate offic and explain some target population about various investment option offered by Indiabulls and its advantages; and generate sales leads o its basis. Then make sales call, clarify the customer‟s doubt and cre sales.
During this process I learnt about the stock market, various kinds o securities, commodities, metals, spices, etc that are traded. I also ca to know about different kind of loan potions and gained knowledge about real estate sector also.
I learnt how to keep a track of the very fluctuating stock prices and how to invest in them. I also learnt how to talk to customers when You're Reading a Preview doing a sales calling or when really approaching them. And in the Unlock full access with a free trial. process of explaining them and clearing their doubts, many of mine Download With Free Trial were cleared too.
This SIP has been a great insight to me and it would always help m when I work for a firm in future or invest myself. Sign up to vote on this title
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REFERENCES Sites:
www.indiabulls.com www.secgov/investor/pubs/financialnavigating.html www.tradestreaming.com/2010/06/04/investment decisions economicstimes.indiatimes.com>opinion en.wikipedia.org/wiki/marketing_research www.quickmba.com/strategy/matrix/bcg www.smallbusiness.wa.gav.au/business-life-cycle www.valueline.com/stock/industry en.wikipedia.org/wiki/porters-five-factor
Books: You're Reading a Preview
Kotler Philip et al, 2009. Marketing A South Unlock full access with a free Management. trial. Asian Perspective. New Delhi: Dorling Kindersley (India) Pv Download With Free Trial Ltd. Pearson Education Al Ries and Jack trout, 1972. Principles of Marketing Management. Sign up to vote on this title
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APPENDIX Questionnaire for factors affecting investment decision
1. Do you invest? Yes:
No:
2. If yes, what is your investment portfolio? Or How much do you invest?
3. Where do you put your money? You're Reading a Preview Stocks: Unlock full access with a free trial. Commodities: Currencies: Download With Free Trial Derivatives: Others (specify):
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