Ultimate Guide to Facebook Advertising

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DISCLAIMER AND TERMS OF USE AGREEMENT

NOTICE OF LIABILITY

COPYRIGHT INFORMATION

 © Social Media Business Business Boosters

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CONTENTS Introduction ............................................................................................................................................ 4  About Social Media Business Boosters .............................................................................................. 4 Should Your Business Use Facebook Ads? ........................................................................................... 6 What Are Your Goals? ........................................................................................................................... 7 Who is Your Audience? ......................................................................................................................... 8 How to Find Your Audience ................................................................................................................. 10 Before You Start: Business Questionnaire ........................................................................................... 13  Action PLAN ........................................................................................................................................ 17 1. Destination ................................................................................................................................... 17 2. Placement .................................................................................................................................... 18 3. Images ......................................................................................................................................... 18 4. Headlines ..................................................................................................................................... 20 5. Ad Copy ....................................................................................................................................... 20 6. Budget & Bidding.......................................................................................................................... 21 7. Audience ...................................................................................................................................... 22 Create Your Advertising account ......................................................................................................... 23 What is the Power Editor? ................................................................................................................... 23 How to Create Your First Campaign .................................................................................................... 24 1. Creative & Placements ................................................................................................................. 27 2. Audience ..................................................................................................................................... 28 3. Campaign Details ........................................................................................................................ 30 4. Bidding & Pricing .......................................................................................................................... 30 5. Page Post Engagement Ads ........................................................................................................ 31 6. Clicks To Website......................................................................................................................... 32 7. Website Conversions ................................................................................................................... 33 8. App Installs................................................................................................................................... 34 9. Event Responses ......................................................................................................................... 34 10. Offer Claims ............................................................................................................................... 35 BONUS CHAPTER Custom Audiences ............................................................................................... 36 Steps to Create a Facebook Custom Audience ................................................................................ 37 MailChimp Custom Audiences ......................................................................................................... 40 Mobile App Custom Audiences ........................................................................................................ 40 2  © Social Media Business Business Boosters

Website Custom Audiences ............................................................................................................. 40 Steps to create a Website Custom Audience ................................................................................... 42 Using Your Custom Audience .......................................................................................................... 43 FINALLY .............................................................................................................................................. 44 Facebook Advertising Tips ................................................................................................................... 45 Conclusion ........................................................................................................................................... 47 Frequently asked questions ................................................................................................................. 47

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INTRODUCTION

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About Social Media Business Boosters

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SOCIAL ADVERTISING IS THE FUTURE!

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SHOULD YOUR BUSINESS USE FACEBOOK ADS?

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WHAT ARE YOUR GOALS?

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WHO IS YOUR AUDIENCE?

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HOW TO FIND YOUR AUDIENCE

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BEFORE YOU START: BUSINESS QUESTIONNAIRE

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ACTION PLAN

1. Destination

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2. Placement

3. Images

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4. Headlines

5. Ad Copy

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6. Budget & Bidding

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7. Audience

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CREATE YOUR ADVERTISING ACCOUNT

WHAT IS THE POWER EDITOR?

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HOW TO CREATE YOUR FIRST CAMPAIGN

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1. Creative & Placements

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2. Audience

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3. Campaign Details

4. Bidding & Pricing

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5. Page Post Engagement Ads

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6. Clicks To Website

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7. Website Conversions

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8. App Installs

9. Event Responses

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10. Offer Claims

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BONUS CHAPTER CUSTOM AUDIENCES

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Steps to Create a Facebook Custom Audience

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MailChimp Custom Audiences

Mobile App Custom Audiences

Website Custom Audiences

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Steps to create a Website Custom Audience

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Using Your Custom Audience

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FINALLY

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FACEBOOK ADVERTISING TIPS

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