1-2 Case Study

Running Runnin g Head: WHITHER AN AN MBA AT STRUTLEDGE) STRUTLE DGE)

Strategy is h! a "#$any #issin is a""#$%ished& It unites an rgani'atin(  $rides "nsisten"y in de"isins( and *ee$s the rgani'atin #ing in the right dire"tin& An e++e"tie $sitining strategy "nsiders the strengths and !ea*ness + an

1

 ,  WHITHER AN MBA AT STRUTLEDGE rgani'atin t ana%y'e the "a$a-i%ities( the needs + the #ar*et $%a"e and $sitin + the "#$etitrs t ea%uate the rgani'atins enirn#ent& Haing dne the SW.T ana%ysis n this "ase -ased n the +a"ts $resented regarding esta-%ishing an MBA $rgra#( I !i%% #a*e the +%%!ing re"##endatins t the Bard + Bard + Regents Dire"trs

1. T -e a-%e t "#$ete !ith the state/+unded uniersity( Strut%edge shu%d

"nsider ++ering -th "a#$us and n%ine distan"e %earning MBA $rgra#& Tday0s students are the #st te"hn%gi"a%%y s$histi"ated in histry& They enter higher edu"atin a%ready a""ust#ed t %a$t$s( s#art$hnes( ta-%ets( and #assie Internet and  -rad-and aai%a-i%ity& Great de"eies ste$s hae -een #ade in n%ine distan"e %earning( and #a*ing it a #u"h -etter $tin +r s#e students than the nr#a% traditina% s"h%& This is $arti"u%ar%y true +r thse students a%ready !r*ing( ad t thse in %"atins that d nt hae a""ess t a$$r$riate edu"atin& .ther i#$rtant +a"trs that $rs$e"ting student !i%% a%s ta*e int "nsideratin in"udes %e2i-i%ity 3"%asses ti#es "an -e s"hedu%ed at nn/traditina% hurs t a""##date thse !ith s$e"ia% needs)( 4nenient S"hedu%e and +inan"ia% saings( 3n husing r "##uting)( A$$%i"a-%e s*i%%s 3an inde$endent a$$ra"h t distan"e %earning tea"hes the student t -e a #re e++e"tie ti#e #anager)(and net!r*ing $$rtunities 3students !h enr%%ed in n%ine edu"atin  $rgra#s net!r* !ith $eers +r# a%% er the natin& A%s #u"h %i*e a traditina%  $rgra#( students studying ia distan"e %earning ie! %ie %e"tures( #eets in study gru$s( and "an "nne"t in #any + the sa#e rea%/ti#e !ays they !u%d i+ attending a  $rgra# in/$ersn and the resu%ting e2$erien"e "an -e sur$rising%y ri"h)&

Figure 1. Tta% and .n%ine Enr%%#ent in Degree/granting 5stse"ndary Institutins 6 a%% ,778 thrugh a%% ,711

 9  WHITHER AN MBA AT STRUTLEDGE Tta% Annua% Enr%%#ent Gr!th Rate Tta% Enr%%#ent

Annua% Gr!th Rate Tta% Enr%%#ent

Students Ta*ing at Least .ne .n%ine 4urse

a%% ,778 a%% ,77; a%% ,77> a%% ,717 a%% ,711

,&;= <&8= ?&>= ,&>= /7&1=

9(>9;(111 <(?7?(9@9 @(@8>(7,, ?(1<,(,;7 ?(81<(8>,

1;(,<;(199 1>(17,(;11 ,7(<,8(811 ,1(71?(1,? ,7(>><(119

.n%ine Enr%%#ent In"rease .er 5reius ear  <<>(897 ??;(,<, >8,(??> @?9(,@; @8,(@1,

Annua% Gr!th Rate .n%ine Enr%%#ent

.n%ine Enr%%#ent as a 5er"ent + Tta% Enr%%#ent

1,&>= 1?&>= ,1&1= 17&1= >&9=

,1&?= ,<&1= ,8&9= ,>&,= 9,&7=

Ada$ted +r# 5re"tins + Edu"atin Statisti"s t ,7,7( Natina% 4enter +r Edu"atin Statisti"s

r# igure 1 a-e( the nu#-er + students ta*ing at %east ne n%ine "urse "ntinued t in"rease at a r-ust rate& There !ere @8,(777 #re n%ine students in +a%% ,711 than in +a%% ,717 +r a ne! tta% + ?&8 #i%%in students ta*ing at %east ne n%ine "urse& This is a s%ight%y %arger nu#eri" in"rease as seen +r +a%% ,77> t +a%% ,717& It a%s is ery "%se t the aerage in"rease seen +r ea"h + the %ast nine $erids 3!hi"h  $rdu"ed an aerage gr!th + @?;(777 students $er year)&

2. Strut%edge shu%d "nsider engaging %"a% +a"u%ty !ith "areer( and %i+e

e2$erien"e t -e -rad%y re"gni'ed as a#ng the natin0s %eading s"h%s $ree#inent in  $riding students !ith the s*i%%s and *n!%edge that ++er a""ess t #any "areers& This !i%% a%ign !ith the s"h% isin and #issin -eing a %i-era% arts s"h% -e"ause a %i-era% arts edu"atin $re$ares students t assu#e $sitins + %eadershi$ and t -e +%e2i-%e in the #ar*et$%a"e& u #ay a"uire s$e"i+i" - s*i%%s !hi%e in "%%ege r a+ter yu graduate& But !ith a s%id %i-era% arts edu"atin yu are nt %i#ited t a $arti"u%ar ni"he( -ut +reed and ua%i+ied +r a !ide range + $$rtunities +r the rest + yur %i+e& In tday0s e"n#y( e#$%yers a%s desire trans+era-%e s*i%%s C s*i%%s e#$%yees ta*e !ith the# t any -( su"h as !ritten and er-a% "##uni"atin s*i%%s( the a-i%ity t s%e "#$%e2

 <  WHITHER AN MBA AT STRUTLEDGE  $r-%e#s( t !r* !e%% !ith thers( and t ada$t in a "hanging !r*$%a"e C a%% ha%%#ar*s + a %i-era% arts edu"atin&

Re+eren"es E#ry Re$rt& May <( 1>>; %u#e @7( N&91& Retrieed Ne#-er ,9( ,71< +r#htt$:!!!&e#ry&eduEM.RFRE5.RTerar"hie1>>;Mayer#ay&<@F;irst 5ersn&ht#%

 @  WHITHER AN MBA AT STRUTLEDGE I& E%aine( I  Sea#an(  3,71,)& 4hanging 4urse: Ten ears + Tra"*ing .n%ine Edu"atin in the United States& Retrieed Ne#-er ,9( ,71< +r# htt$:!!!&n%ine%earningsurey&"#re$rts"hanging"urse&$d+   Natina% 4enter +r Edu"atina% Natina% Statisti"s: 5re"tins + Edu"atin Statisti"s t ,7,7 Retrieed Ne#-er ,9( ,71< +r# htt$:n"es&ed&g$u-sear"h$u-sin+&as$$u-idJ,7117,? Wi%ey( hn  Sns( In"& 3,71<)& Russe%%( .$eratins Manage#ent( ;e& Intrdu"tin t .$eratins and Su$$%y 4hain Manage#ent& Retrieed Ne#-er 1;( ,71< +r# htt$:edugen&!i%ey$%us&"#edugenstudent#ain+r&uni