36437352 Millionaire Phenomena

Millionaire PHENOMENA

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Dscver Hw  Ctch Te Mllre Vrus Ad Lve Te Le O Yur Yur Drems

Jon Giaan

Copyright Notices Cpyrght © 2007 by Kwledge Surce All rghts reserved. N prt  ths publct my be reprduced r trsmtted  y rm r by y mes, mechcl r electrc, cludg phtcpyg d recrdg, r by y rmt strge d retrevl system, wthut permss  wrtg rm the publsher. Requests r permss r urther rmt shuld be ddressed t Kwledge Surce, Level D 42 Upper Hedelberg Rd. Ivhe VIC 3079, Austrl.

Disclaimer It’s sd tht I hve t clude ths, hwever we lve   evrmet tht s ctully beg verld wth legslt up It’s legslt whe t cmes t cl dvce. Here’s hw bzrre ur legslt s terpreted... I  sel-mde mllre gves yu  tp t buy XYZ shres t  BBQ, I d’t d’t kw whether yu kw ths r t, he s  ct brekg the lw s t stds. Hwever,   pmple-ced grdute strght ut  cl plg schl, wth  trdg experece (ever bught  shre  hs le) gves yu the sme dvce, tht’s tht’s OK. Obvusly there s smethg wrg wth ur system, but t’s t’s the ly e we’ve we’ve gt. Te bttm le s,  yu becme  mllre s  result  ths rmt - t’ t’ss t ur ult.

Whle ll ttempts hve bee mde t very rmt prvded  ths publct, ether the uthr r the Publsher ssumes y respsblty r errrs, msss r ctrry terpretts  the subject mtter here. Ts publct s t teded r use s  surce  legl r ccutg dvce. Te Publsher wts t stress tht the rmt cted here mt be subject t vryg stte d/r lcl lws r regults. All users re dvsed t ret cmpetet cusel t determe wht stte d/r lcl lws r regults my pply t the user’ss prtculr busess. user’ Te purchser r reder  ths publct ssumes respsblty r the use  these mterls d rmt. Adherece t ll pplcble lws d regults, bth ederl, stte d lcl, gverg pressl lcesg, busess prctces, dvertsg d ll ther spects  dg busess  Austrl r y ther jursdct  the sle respsblty  the purchser r reder. Te uthr d Publsher ssume  respsblty r lblty whtsever  the behl  y purchser r reder  these mterls. We We expressly d t gurtee y result yu my r my t get s  result  llwg ur recmmedts. Yu Yu must test everythg ever ythg r yursel. Ay perceved slghts  specc peple r rgzts s utetl.

Acknowledgment My me my be  the cver  ths bk, hwever lke ll welth-buldg ctvtes, yu hve t hve  rst clss tem  experts behd yu. Te Mllre Pheme certly hs tht. N e-pers culd hve such  dverse kwledge  ll the welth dscples cvered  ths bk.   mke yur experece mre mpctul d megul, we sught ut specc speclsts  ur ur chse res, busess, rel estte, stck mrket d Iteret. By vrtue  ther geersty t shre ther kwledge, expereces d secrets, they hve brught ths prject t le d mde t s much mre th yur typcl pperbck. My tremedus pprect d ckwledgmet ges t the Mllre Pheme Welth em. em. Jsh Hut... Rck Ott... Dymph Bhlt... Stephe Jegs... Dvd Glter... Adrew Bxter... Mke Flsme... Chrstpher Guerrer... Brett McFll... m Hu. Tk yu guys r yur ctrbut d supprt. Yu Y u re ll truly mzg mzg dvduls.

CONENS Section 1: Mindset Secrets S ecrets o Millionaires Itrduct.................... .......................................... ............................................ ............................................ ............................................ ............................................ .......................................8 .................8

CHAPTER 1: JON GIAAN Rich Thinking, Poor Thinking- Which One Are You? Be Very Cler but Wht Yu Wt ~ Versus ~ D’t Kw Wht Yu Wt .............................................11 Meet J G ....................................................... .............................................................................. ............................................. ............................................ ........................................11 ..................11 “5 Mjr Flse Beles Abut Mey Yu Need t ckle d rsrm” ....................................................13 Wht s Mey? Wht s Welth? Welth? 5 Key Le Chgg Isghts..................... ........................................... ............................................15 ......................15 “Hw  G ‘Full Crcle’  Mkg Mey d Cretg Welth - 3 Vtl Igredets” ............................17

Section 2: Property Secrets o Millionaires CHAPTER 2: DYMPHNA BOHOLT How To Make Serious Money In Today’s Real Estate Market - Even I The Proessionals And Your Friends Say It’s Impossible… Meet Dymph Bhlt ..................... ........................................... ............................................. ............................................. ............................................ ........................................20 ..................20 Hw Lg Culd Yu Supprt Yursel Ad Yur Fmly I Yur Icme Strem Stpped mrrw? .......23 Scl Securty Mum Mkes $160,000 I Recrd me Leglly Ad Breks Te Pverty Cycle ....................26 ....................26 Csh Flw Wll Gve Yu Yu Yur Yur Drem Lestyle Ad Grwth Wll Mke Yu Rch ......................................27 ......................................27 Hw D Yu Fd Csh Cws Ad Eve Better, Multple-Icme Multple-Icme Csh Cws? ..................... ...........................................28 ......................28 Mre Csh Flw Prperty Strteges Tt C C  Mke Yu Yu Rch.....................................................................30 Rch.....................................................................30 $25,000 I 2 Weeks Flppg Prperty Strtegy ............................................ .................................................................. ............................................. ..........................32 ...32 Where  Fd Rel Estte At 50-75% Dscuts Wth Lttle Kw Rte-Deult Rte-Deult Aucts......................35 Amzg rue rue Stry O Hw Oe O My My Clets ured ured $25,000 I I   $15 Mll ...................... .................................38 ...........38 A Mgc Frmul Frmul Tt Wrks Wrks ...................... ............................................ ............................................. ............................................. ............................................ .............................39 .......39

CHAPTER 3: JOSH HUNT Amazing True Story o How An Aussie Sur-Bum Went From Zero to Multi-Millionaire Property Investor in Just 9 Short Shor t Years... Years... Meet Jsh Hut...................... Hut............................................ ............................................ ............................................. ............................................. ............................................ .............................41 .......41 A Mjr Revelt .................... .......................................... ............................................ ............................................ ............................................ ............................................. ..........................43 ...43

D’’t cus  wht yu d’ D d’t hve. Fcus  wht yu d hve. hve. ...................... ............................................ ........................................44 ..................44 Hw D Yu Yu Buld Substtl Welth? Welth? .................... .......................................... ............................................ ............................................ .....................................49 ...............49 I yu wt t be  credble pers, yu eed t hve credble tttudes. ...................... ............................................51 ......................51 Pstve Csh Flw Prpertes ...................................... ............................................................ ............................................ ............................................ .....................................57 ...............57 Successul Prperty Ivestrs Need t Frecst the Mrkets....................... ............................................. ............................................ .............................58 .......58

CHAPTER 4: RICK OTTON Discover One O The Most Jealously Guarded Secrets - Adapted And Road Tested In Australia For Creating Positive Cash Flow - That Works Even In Today’s Property Market Meet Rck Ott .............................................. .................................................................... ............................................ ............................................ ............................................. ..........................60 ...60 Whe yu Mke Prperty Prperty Esy t Buy r Peple Peple Usg Vedr Vedr Fce It Is Esy  Sell.................... ...........................61 .......61 Oe Imprtt Pt My Ivestrs Frget Whe Buyg ...................... ............................................ ............................................ .............................62 .......62 Hw D Yu Decde Whether  Ret Or Vedr Fce Yur Ivestmet Prperty? ...............................65 rdg Hme Owershp r Prts Nw ............................................ .................................................................. ............................................ .................................66 ...........66 Wht ype ype O Prperty D Yu Chse Whe Ivestg: Uts r Huses? ...................... ............................................ ..........................67 ....67 Where  Strt?...................... ............................................ ............................................ ............................................. ............................................. ............................................ .............................68 .......68

Section 3: Stock Market Secrets o Millionaires CHAPTER 5: ANDREW BAXTER How To Take Advantage O The Stock Market Trading Secrets o Proessionals Meet Adrew Bxter....................... Bxter............................................. ............................................ ............................................ ............................................ ............................................70 ......................70 Hw   Be Yur Ow D.I.Y D.I.Y.. Fud Mger d Cpy Te Pressls ................... ......................................... .................................71 ...........71 2 Mjr Beets  rdg rdg CFDs Over Opts ................... ......................................... ............................................ ............................................. ..........................74 ...74 Bg Prts Cme Frm Bg reds reds ................................................. ....................................................................... ............................................ ........................................75 ..................75 Whe Te Prcess Is Is Rght - Results ALW ALWAYS Fllw................... .......................................... ............................................. ........................................78 ..................78 Pwer P wer rptych: rptych: Get A Advtge O Te Rest O Te Herd By Cmbg 3 Frms O Alyss ............79 ............79 Uderstdg A Smple l Lke Supply d Demd Is All Yu Need  Fgure Out Prce Mvemet ...80

CHAPTER 6: DAVID GALTIERI How I Took A Complete Novice Out O The Audience With No Previous Trading Trading Experience and With 30 Minutes o Coaching , Showed Him How He Could Potentially Replace His Income Fast...

Meet Dvd Glter ....................... ............................................. ............................................ ............................................ ............................................ ............................................84 ......................84 Hw My rdes Per Week d Where  Set Yur Prt rgets ..............................................................86 Hw   Icrese Yur Yur Returs Expetlly Wth Leverge .................... .......................................... ............................................ .............................87 .......87 Hw   Pck I Te Mrket s Gg t G UP r Dw... .................................... .......................................................... .....................................88 ...............88 HREE Rules   Get I, ONE O NE Rule   Get Out. ..................... ........................................... ............................................ ............................................89 ......................89

CHAPTER 7: STEPHEN JENNINGS Futures Trader Reveals His Own High-Prot, Low-Risk Trading Strategies. Easy and Simple to Implement Once You Know How... Meet Stephe Jegs ............................................ ................................................................... ............................................. ............................................ ........................................98 ..................98 Hw Yu C Access $100,000 Wrth  Shres r Just $2,250..................................................................99 $2,250 ..................................................................99 Wht Are Relstc Prts Prts Fr rders? .................... .......................................... ............................................. ............................................. ......................................101 ................101 Is It Pssble? .................................................... .......................................................................... ............................................ ............................................ ............................................. ........................103 .103 Te M Tt Mde $1,000,000 I Te Mrket I Just 24 Hurs Bck I 1929 ....................... .......................................104 ................104 Secrets   Pckg Hghs d Lws Wth Amzg Accurcy  Cert Cmmdty Mrkets ...................106 ...................106 My Smple Brekut rdg rdg System Tt Culd Hve ured ured $2,250 t $186,000    24 Mths ........109 Hw  Put All Te Peces O Te rdg Puzzle gether .......................................................................112

Section 4: Internet Millionaire Secrets CHAPTER 8: CHISTOPHER GUERRIERO Amazing Secret Weapon Weapon Hoarded By B y Business Leaders, Celebrities, and Politicians Politi cians Skyrocket Skyrocketss Your Your Income, I ncome, Transorms Transorms Your Your Credibility, And Commands Instant Respect From The People You Meet! Meet Chrstpher Guerrer ........................................ .............................................................. ............................................ ............................................ ...................................116 .............116 8 Steps  Cretg A Bk I Just 30 Dys....................... Dys... ........................................... ............................................. ............................................ ...........................118 .....118 Hw   Develp A Hugry Audece Fr Yur Yur Bk .......................................... ................................................................ ......................................121 ................121 N-Cmpettve Jt-V Jt-Vetures etures Creted A ruck ruck Ld  Sles ...................... ............................................ ..........................................123 ....................123 Hw   Becme A Mll-Dllr Authr d Lve L ve Te Le O Yur Drems....................... ........................................124 ....................124 elesemrs d Prduct Luches ..................... ........................................... ............................................ ............................................ ..........................................125 ....................125 Autmtc 12 Mth Mth Mrketg Pl ..................... ............................................ ............................................. ............................................ ......................................126 ................126

CHAPTER 9: MIKE FILSAIME ‘How I Went From Corporate Slave To Over $4,000,000 in Online Revenue in Just 36 Months’ Meet Mke Flsme ................................... ......................................................... ............................................ ............................................ ............................................ ...............................129 .........129 A Cmm Mstke Tt 90% O Webstes Mke Is... ..................... ........................................... ............................................ ...................................130 .............130 Oce He “Gt It” He Wet Frm 0  $50,000 Per Mth I A Flsh! .....................................................132 My Step-By-Step System Tt I’ve Used   Mke A Frtue Ole .................... .......................................... ......................................133 ................133 Are Yu Yu A Opprtuty Seeker Or A Busess Busess Bulder? ................... ......................................... ............................................ ...................................138 .............138 Icrese Yur Sles By Up  50% Wth Ts Cl Strtegy...................... ............................................ ............................................ ...........................140 .....140 Wht Is Buttery Mrketg? .................... .......................................... ............................................ ............................................ ............................................ ...............................145 .........145 Te Chllege: Mke Mey Ole Frm A Stdg Strt I Frt  500 Peple LIVE ...................... ........................148 ..148 Buttery Exmples: $500,000  Sles  Just 5 Mths.................... .......................................... ............................................ ...................................149 .............149

CHAPTER 10: TOM HUA “How This Chinese Immigrant Went From $300 In His Pocket… Sleeping On Newspapers In A Tiny Apartment For Months To Sel Made Millionaire M illionaire”” Meet m Hu........................................................ ............................................................................... ............................................. ............................................ ......................................151 ................151 Te 3-Step System Tt Ly L y Te Fudts t A Successul Iteret Busess ........................................154 ........................................154 Shrg Yur Ides C Mke Yu Rch ...................... ............................................ ............................................ ............................................ ...................................156 .............156 Hw   Fd Out Wht Pepl Peplee Are Lkg Fr Ole ................................. ....................................................... ..........................................157 ....................157 Hw   Crete A Prduct Wthut Beg A Expert ................................... ......................................................... ............................................. ........................158 .158 Hw  Geerte Lrge Vlumes  rc Wthut Hvg  Py Fr It Up-Frt .................................162 Yur Y ur Jb As A Iteret Iteret Mrketer Is  Get A “Py “Py Rse” Every Every Dy. Dy. Here’s Here’s Hw... Hw... ...................... ...................................165 .............165

CHAPTER 11: BRETT BRET T McFALL McFALL ‘How To Convert Web Trafc Into A Virtual Cash Register – The Secrets Behind Online Copy’ Meet Brett McF McFll ll ...................... ............................................ ............................................ ............................................ ............................................ ............................................. ........................167 .167 Wht’ss Te Best Prduct  Sell O Te Iteret? Wht’ Iteret? ..................... ........................................... ............................................ ..........................................171 ....................171 Hw   Lve Te Perect Lestyle AND Mke Mey ...................... ............................................ ............................................ ...................................172 .............172 Hw begers c mke  success  the teret. ...................... ............................................. ............................................. ......................................173 ................173 3 Pwerul “Bele Systems”  Mllre Iteret Busess Owers ...................... ............................................ ...................................175 .............175 Let Me Detl My Reserch Prcess ...................... ............................................ ............................................ ............................................ ..........................................178 ....................178 A Smple Frmul Frmul  Crete A Kller Hedle Hedle ...................... ............................................ ............................................ ............................................. ........................180 .180

3 Wys  Geerte FREE rc  Yur Ste ...........................................................................................181 Wht I Yu Yu D’ D’t Hve Ather Prduct? ..................... ........................................... ............................................ ............................................ ...............................183 .........183

Section 5: Business Secrets o Millionaires CHAPTER 12: JON GIAAN The 11 Steps To Take Take You From From Zero Cash To Financial Independence And Personal Freedom In Less than 24 Months. Meet J G ....................................................... .............................................................................. ............................................. ............................................ ......................................185 ................185 Hw   Strt A New Busess Wthut Cptl...r Rse Csh   Expd A Exstg Oe................ Oe.....................190 .....190 Why mrketg s the esest wy t mke mre mre mey  yur busess......................... ............................................ ...........................192 .....192 Hw yu c be  tp Mrketer. Te ‘Secret Methd’ every ever y successul Mrketg Expert uses... .................194 Hw t cllect yur custmer’s mes, use them t mke extr prt d tur them t  sleble sset... 196 196 Hw t mke pwerul ers t sttly ttrct ew custmers t yur busess... ...................................198 ...................................198

The End: For For You, The Beginning... Beginning...

Te Millionaire Phenomena Introduction



here’s  epdemc here’s ep demc ut there tht s sweepg the plet. I ct, the spred  ths epdemc s spredg ster  Austrl th ywhere else  the wrld. Wht’ss the epdemc I her yu sk? Wht’ Well, r mst, the wrd Well, wrd epdemc tsel my cjure up  egtve sp  yur md. Hwever, Hwever, ths epdemc hs  mzgly sthg rg t t. Especlly  yu yu’’re suerg rm t. Te epidemic o course is the Millionaire Phenomena. I d’t kw  yu tced, but mllres re beg creted ster th y ther tme  Austrl... Ad  Austrl  2005 (the ltest vlble Wrld Welth Reprt gures) shws tht  huge 17,000 individuals became bona-fde millionaires.

Tt ws  14.8% increase on the numbers o the previous year. I ct Austrl s the stest grwg mllre epdemc cetre  y cutry  the wrld. Fster th the U.S., U.K., Ch d eve Id. Te ttl umber  mllres  Austrl s 151,000 bsed  the dt rm the Wrld Welth Reprt. Here’s smethg tht I thk yu’ll d terestg. Te umbers quted here re cservtve t best. Te res why s tht the Wrld Welth Reprt ws cducted by the huge Cpgem Fcl Grup d Meryl Lych, d the dt cme ut  cl plg servces. S, I estmte tht there re prbbly  lt mre mllres ut there th we eve thk. S wht, I her yu sk... Here’s my pt. I yu’re t  mllre, d there s  epdemc ep demc  Austrl, where there’s there’s thusds  everydy Austrls httg tht mgcl mrk every yer - the yu’re serusly mssg ut.

Tt’s why the Mllre Pheme Prject ws Tt’s br. So what is the Millionaire Phenomena Project?

Well, let me tell yu, Well, yu, t’s t’s  rdry bk. I ct, t’ t’ss  semr   bk. It’s  pprtuty r yu t participate in the milw. lionaire explosion tht s hppeg rght w. It ws put tgether usg ctet rch welth rmt rm vrus semrs cducted  the cutry ver the lst 12 d 24 mths. Some o these seminars cost anywhere between $500 and $2,500 to attend... S the vlue yu hve  yur hds wuld r exceed y $29 pperbck.

It etures multple wys  becmg  mllre. Prperty,, shres, teret d busess. It wll spre yu, Prperty mtvte yu d gve yu specc ct steps d hwt’s t j d be prt  the mllre epdemc. I yu wt t be rch, rc h,  yu wt yur drems t cme lve d yu wt t be prt  ths st-grwg grup, I beleve yu’ve yu’ve ever hd  better chce  hstry t crete c rete the welth d success yu’ve yu’ve lwys wted.

A Word o Warning: Te Mllre Pheme “Semr-I-A-Bk” “Semr-I-A-Bk” ws put tgether by usg the trscrpts trscrpts rm ctul evets. S t’s t’s t perect. Tere my be sme ssues regrdg spellg, grmmr d phrses. I’ve ls decded t t use the Pwerpts rm the presetts. Whe we hd the Pwerpts Pwerpts  the bk, t ws ver 700 pges lg. (Your printer would have a t). Aywy t). Aywy,,  such thgs y yu, the I suggest yu d t beg ths jurey.. jurey I I ws lkg t crete  lterry msterpece, the the Mllre Pheme prject wuld stll be  the drwg brd... Perhps ever t pper  publc. I thught t best t smply redy, redy, re, m d get ths

Millionaire Phenomena: Phenomena: INRODUCION IN RODUCION (continued) rmt ut there s st s I culd. Whlst I’m mkg  smll plgy r ts structure, I mke  plges r ts welth-rch rmt delvered by experts  ther chse eld, prctcg wht they prech every dy  the week. Te Mllre Pheme mss sttemet s smple. o spread the “millionaire virus” one person at a time... Starting with you.

So what gives me the right to lead this project.. And why should you take someone like me seriously? I strted le wth  mly dvtges r ctcts. N uversty degree,  ct, I led yer 12 twce. I medered t dulthd wth  specc drect,  mbt, smply hppy t lve my le plyg sprt d musc... Whch rclly ws erg me  resble cme. Hwever, slwly but shrtly I ws cdted ut  Hwever, llwg my pss d cdted  t gettg  rel jb. I remember whe I gt my rst py pcket wrkg  the rel wrld. It ws $183 r  40 hur week. Te ry ws tht I ws erg 3 tmes tht tht lvg my pss. I suered rm the cmm curse  beg verge. Yu Y u see,  yu’ yu’re ded brke yu’ve yu’ve gt gt greter mtvt t d smethg but t. Whe yu yu’’re verge, dys rll  t mths d mths rll  t yers bere yu relse yu’ve yu’ve cheved thg. I gt t 36 yers  ge whe I receved my wke-up cll. A we, 2 kds d ther  the wy wy.. I r ut  mey.. I hd t sell urture tems smply t get sme mey csh t buy grceres, wth Chrstms rud the crer. Tt ws  pt  my le where I tld t mysel I wuld ever be  tht stut stut g. I tk mssve ct. 8 years later, I went rom that low-point to over $25 million in revenu revenue. e. I w hve  szble prperty prtl, vest  shres d  successul cmpy. cmpy. I lve  e  the tp-10 desrble suburbs  the cutry d drve cy Eurpe crs.

I d’t tell yu ths t brg. I hve  eed t d s. I tell yu ths t stll  stll cdece tht the Mllre Pheme s t bsed  theres d phlsphes. It’s It’s bsed  rel experece, delvered by rel peple gettg mssve results tdy.

How To Get The Maximum Impact Out O The Millionaire Phenomena Te curse s desged  ve sects. Section 1, Millionaire M illionaire mindset Secrets. Hvg ths

pprtuty t sped tme wth ech ctrbutr t ths curse, I’ve dscvered tht the rch thk ttlly deret t the pr. Te mpct  ther thkg hs bee  mjr ctrbutr t ther huge success. I kw yu’d be kee t rush t sme  the “Hw-” sects, hwever I urge yu t sped  mmet d red thrugh sect e. It wll set the udt d mke the Mllre Pheme experece  whle lt mre prtble r yu. Section 2, Property Millionaire Secrets . Here we

eture 3 dverse dvduls. Dymph Bhlt, Rck Ott d Jsh Hut. Ter stres re truly sprtl, s well s ther strteges r rel rel estte success. Eve Eve  yu’ yu’re strtg rm  humble bse d d d’’t hve much mey t beg, yu’ll be ecurged by wht yu dscver  ths sect. Section 3, Stock Market Secrets o The Rich. Te

stck mrket s certly bmg d hs prbbly ctrbuted t thusds  dvduls welth cret pls. Here we hve three pwerul trders d vestrs, Adrew Bxter, Bxter, Stephe Jegs Jegs d Dvd Glter wh de mysty d smply the key cmpets t sustg  csstet d predctble retur rm the mrket. I yu re ew t trdg, the  must red sect shuld be Dvd Glter’s presett, where he pulls  cmplete vce ut  the udece d wth 20 mutes hs tht pers pckg prtble trdes. Section 4, Internet Millionaire Secrets. Ts s per-

hps the sect where welth s beg creted ster th ythg we’ve ever see bere. It’s  gret plesure d hur t hve 3 tertl gurus  mkg mey st usg the teret. Tey re Mke Flsme, Chrstpher Guerrer d m Hu. 3 - 5 yers g, sme  these guys dd dd ’t eve kw the Iteret exsted... Ad tdy re pullg  mlls  dllrs d grwg.

For more FREE Millionaire Phenomena lessons, visit www.knowledgesource.com.au

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Millionaire Phenomena: Phenomena: INRODUCION IN RODUCION (continued) Section 5, Business Millionaire Secrets. Secrets. Ts s my

expertse. Te blty t d mlls  dllrs  turver yer ter yer wth my uque pprch pp rch t mrketg. I’ve lwys sd tht ce yu uderstd ths, yu wll ever be brke g. I ths sect, I cver 11 reedm steps s well s 5  my vurte mrketg secrets tht hve lterlly mde me mlls. S there yu hve t. Fve mssve sects. Yu d’t hve t red the Mllre Pheme cver t cver, yu c smply pck  chpter r  sect d the g ut, pply d mplemet the strteges... Or yu c red t ll, let t sk , chse whch strteges sut yur perslty the best d the set  pth t jg the ext crp  mllres.


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Rich Tinking, Poor Tinking - Which One Are You? Part of the Millionaire Phenomena Series

H

ve yu ever wdered why sme peple hve the turl blty t esly ttrct d ccumulte welth, whle thers csttly struggle d ever get ywhere? Why sme peple d d thers d’ d’t hs scted me ll my le, s hve the uderlyg cscusess dymcs  ‘rch’ thkg d ‘pr’ thkg but success, mey d budce. I my quest t ucver the ress, I’ve red my bks (Kysk, etc etc etc) d hve bee  vd bserver  peple - the successul d t s successul. Te tw grups  peple hve dstctly deret mdsets, bele systems, d pprches t le d lvg. It’ It’ss s thugh they see the wrld wrld thrugh tw very deret sets  clred glsses. Te gd ews s tht yu c chge yur mdset, wth ccerted d csstet cus d pplct. Let’s exme the key sgs tht derette bth Let’s grups. I the prcess, let’s tke t  step urther d I’d I’d ls lke t er sme prctcl ct steps yu c tke t chge the wy yu thk, wht yu d, d the results yu cheve.

Be Very Clear Cl ear about a bout What You You Want ~ Versus ~ Don’t Know What You Want Want Whe yu hve  ‘rch’ ‘rch’ mdset, yu hve grd ‘Vs’’ d see wth ‘Vs w th crystl clrty wht yu wt t cheve, d beleve yu wll cheve t wth ll yur hert. It strts t the des phse, yu the urture t, develp t, ‘eel’ t s  t’s hppeg ‘w’, d lve d brethe t, utl t becmes yur relty. Yu get excted but t d yur Yu yur pss d turl ethussm s s ectus t rubs   thers d ebles them t see yur vs t, d they get swept-up  yur exctemet. Cversely, wth  ‘pr’ metlty yu my t be

Meet Jon Giaan Eght yers g, I ws serchg r  st wy t crete welth. Whlst I hd sme success wth prperty vestg d shres, I quckly relsed tht I eeded csh w d lts  t, t ccelerte my welth. I dscvered  uque wy  dg busess d sce tht dy I’ve ever hd t wrry but cretg mey ever g. I’ve ge rm humble beggs t rug  csstet mult-mll dllr busess r the lst 5 yers. I’m regrded by my s the #1 plyer  my dustry d te sught-ter cch d metr t my hgh-prle spekers d preseters.

cler, r eve mre sdly, yu d’t kw wht yu wt. Yu’ Y u’ve ve succumbed t the cdtg but steresteretypes d bxes yu ‘shuld’ t t tht yu’ve bee ed thrughut yur yur le. Ts hs blurred yur cect wth gg r d chevg the best  yur le. Yu my etert sme drems, Yu drems, but ether yu lck cdece  yursel, er lure, r re ccered but wht mly d reds my sy, sy, r tht they my sht sht dw r rdcule wht yu wt t d - the “tll pppy sydrme”. It’s the sddest thg t wder thrugh Success Tip - It’s le t kwg wht yu wt. S, tke the tme t get cler d dee wht yu wt. Get vsul d grphc grphc but t by usg  pcture p cture r vs brd t cmple yur ‘md mve’ but yur drem le.

Have ‘Positive Belies’ around Money, Wealth and Abundance ~ Versus ~ ‘Negative Belies’ We cqure ur beles erly  le rm We rm ur prets, upbrgg, peers, d evrmet. evrmet. It tkes  helthy level  sel-wreess t kw wht beles drve d

Millionaire Phenomena: JON GIAAN (continued) uece yur le. It s h s wrthwhle tkg the tme t clry ths r yursel. Te ‘rch’ mdset rdes hgh  the wvelegth tht beleves - “everythg I tuch turs t gld”, “there’s plety eugh ut there r ll d I’ I’m m gg t get me”, “mey s esy d just eergy,  exchge r vlue” … Negtve beles but mey my be lg the les  - “there’s ever eugh”, “t des’t cme my wy”, “s s s t cmes , t ges ut”, “ ly I just hd eugh t py the blls” … Be wre - d bewre -  ptetlly ctrdctry beles - “I wt the success d welth, but mybe I’ll get stressed ut, hve t wrk t hrd, get drw d rw t mre th I wt t d c d, I’ll lse my reedm, mybe t’ll g belly up, d the wht?” Wtch yur ‘buts’ s they re clues t yur er ccts. Ts thkg seds cusg mxed messges ut t the Uverse tht wll be tke lterlly, dsspte yur rgl tet, d get yu mre  the egtve sde  the equt cmg yur wy. wy. Success Tip - Mtr yur dlgue r  dy r tw,

Whether yu kw t r r t, yu’ yu’re tued t yur gut stct, yur tut, yu llw yur huches, d t drves the wy yu pprch yur busess ctvtes. ctv tes. By ctrst,  yu’re  the ‘bttler’, ‘vctm’ r ‘pr’ metlty, yu’re cused  survvg, securty, prtectg yursel, d mmzg r deedg gst bd thgs hppeg. hppe g. Yu’ u’re re  dees deesee mde mst  the tme. It’ It’ss  ‘er’ d ‘sege’ metlty, whch mkes yu wt t ‘clse dw shp’ shp’ t the slghtest thret   bump  the rd. Yu’re Yu’ re t  rsk tker. tker. It’ It’ss best t d thg th t t rsk lg, becuse tht’s t bg  rsk, devsttg d bd. Whe preseted wth   pprtuty r chllege, yu g thrugh the lg cbet  yur md  ll the thgs tht culd g wrg, tht hve ge wrg  the pst, t justy t tkg ct. Wth  ‘rch’ ‘rch’ mdset, yu wll pprch  prblem s  chllege t vercme vercme d tckle t hed . I the ‘pr’ ‘p r’ mdset, yu wll see t s  surmutble prblem tht s the be  yur le. “Oh ‘pr’ ‘pr’ me” - d lterlly. ‘rewrds’’ rther th the Success Tip - Fcus  the ‘rewrds

r eve better, better,  week. Wtch yur thughts, wrds d phrses yu use, wrte them dw   jurl, d lyze them tutvely. tutvely. Yu culd ls get  trusted red t mtr yur dlgue d cstructvely eedbck t yu.

‘rsks’. It’ It’ss ll but hw yu perceve d pprch  pprtuty,, ssue r prblem - wth the mdset tht yu pprtuty c d t, d slve t,  prblem prblem t ll. It’ It’ss lke swtchg betwee the tw sets  clred glsses, r chgg gers  yur cr.

Whe yu’ve yu’ve deted yur yur lmtg beles, drw up tw clums d d wrte them  the the let clum. Te rephrse them pstvely  the rght clum, d tce the sht yu eel.

Totally Committed to Success ~ Versus ~ Ready to ‘Wimp-Out’ Anytime

Ts s  mdset thg tht wth ccerted ert d reprgrmmg yu c cqure, chge r mke djustmets t help yu cheve yur success pls.

Whe yu hve the ‘rch’ ‘rch’ mdset, yu’ yu’re ttlly Cmmtted t Success. Yu g the extr mle, d d whtever t tkes t get there. there. Yu hve cler, cler, uwverg cus d dedct.

‘Winner’ Mentality ~Versus ~ ‘Battler’ or ‘Victim’ Mentality Whe yu’ yu’re  the ‘wer’ ‘wer’ mdset, yu hve cdecee  yur blt dec bltes es d yu’re yu’re sel- ssured. Yur tttude s - “I c d t, I c d ythg I set my md t. Aythg s pssble. pssble. Brg t . . Let me d the best wy t get there. It’ It’ss  chllege d I lve t”... Yu Y u tke rsks d get hgh  the drel drel rush.

Yu d’ Yu d’t let dubts eter, eter, d ever llw them t tke swy. Yu’ u’re re determed, determed , persstet d cused cuse d  ct t mve mve rwrd. Whtever gets yu yu the success yu wt re the ly thgs  whch yu’re yu’re terested. By ctrst, the ‘pr’ mdset wll see yu beg hl-herted d lckg tecty tecty,, edurce d styg pwer, s yu ted t gve up s s s the gg gets tugh, r yu hve t step ut  yur cmrt ze, becuse t’s ll t hrd, relly.


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Millionaire Phenomena: JON GIAAN (continued) Think Big, Dream Big, See No Limitations ~ Versus ~ Pull in the Reigns Whe yu’ yu’re  the ‘rch’ ‘rch’ mdset, wth yur bg vss d drems, yu cus  dg d g wht yu lve d re psste but. but. Hvg u d dg thgs thgs tht exhlrte yu re utmst mprtt vlues t yu. Yu beleve tht yu c lwys vet r geerte Yu mey  demd by cretg ew vetures, prducts d servces tht prvde vlue t thers. Yu’re Yu’ re ‘rch’ ‘rch’ t ly  yur yur blty t ttrct mey mey d mterl thgs, but ls  uderstdg hum begs, mrket demds d eeds, stte--the-rt treds, d  prvdg vlue d servg thers. As Zg Zglr sys - “Te best way to get what you want is to help as many other people get what they want.” Hw true s tht? I yu’re stuck  the ‘pr’ mdset, yu ted t uder-rte d sell yursel yursel shrt. Yu lk r the esest thg t d d pt r wht yu c d cmrtbly t the mst bsc level, r get sme mml sklls trg s yu c d t. Smetmes yu my eve perte  utmtc plt wthut  pl, r by deult, d just ‘settle’ ‘settle’ r whtever whtever turs up. It’ll d, t’s t’s gd eugh. Successul peple csttly rse the br d spre t greter thgs. Tey ls vest  ther persl develdevelpmet d gg lerg d see t s  le lg jurey.. jurey Success Tip - Fcus  yur pss d cmmt-

met - t wll verrde verrde yur prgrmmg. Fcus  yur yur hgher vs d purpse d d smethg yu’re yu’re psste but. D wht yu lve lve d lve wht yu yu d.

Take Responsibility ~ Versus ~ Blame Everyone and Everything Else Whe yu hve the ‘rch’ ‘rch’ mdset, yu my er llure, but yu’re yu’re s tetly cused  succeedg, tht yu see thg else. Nthg else mtters mtters except r chevg the ed gl. Yu tke respsblty d step up t the plte, d revel  t.

I yu’re yu’re  the ‘pr’ ‘pr’ mdset, mdset , yu er lure. Yu my ls er success d the respsblty tht cmes wth t. Yu mst lkely wll uderme r sbtge succeedg d sy - “see I tld yu s, I kew t wuld’t wrk.”” Or blme exterl rces wrk. rces r ther peple. ‘Fer’ s the gretest ‘Fer’ g retest repellet t gettg wht yu wt d ttrctg wht yu desre.

Take Action ~ Versus ~ Procrastination Wth the ‘rch’ ‘rch’ mdset, yu ct wth speed. Yu re’t verly perturbed whe smethg des’t wrk r ls. Yu see t s  wy t de-bug wht yu’ve yu’ve bee dg s yu c perect d get  step clser t succeedg. Yu hve less emtl ttchmet, Yu ttchmet, whch rees yu up t try mre thgs,  spte  the rsks. rsks. It’ It’ss  umbers gme r yu, wth percetge hts. I the ‘pr’ ‘pr’ mdset, becuse yu lck cdece d er lure s well s success, t ll gets t hrd, s yu dely tkg ct d prcrstte. prcrstte. Yu mss ut  terms  tmg, d the pprtuty ges elsewhere t d  mre redy d eger prtcpt. Success p p - “Fl rwrd st.” st.” Te ster yu c l rwrd, the ster ster yu wll succeed. Tk but t ... I yu hve sme r my  ‘rch ‘rch’’ thkg qultes bve, cgrtults cgr tults,, yu’re yu’re  yur wy. wy. I yu hve’t hve’t yet, rest ssured t ll s lst, s yu c cultvte t wth persstet cmmtmet d pplct.

“5 Major False Belies About Money You Need to Tackle and Transorm” Yur beles but mey rm Yur rm erly  le by wht yu see d experece rud yu. Tgs yur prets prets sd but mey, ccts  the hme but mey, mey, wht techers sd, d yur w w erly expereces rud mey. It’s relly t yur ult. But, ce yu kw ths, t’s It’s t’s yur respsblty t chge d reprgrm yur thkg d bele system. Yu we t t yursel. yursel. Here’s a major test - thk bck s r s yu c

but yur erlest erlest memres but mey. mey. Wht ws the ctext, the stut? Wht dd yu her her sd but


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Millionaire Phenomena: JON GIAAN (continued) mey? Wht were the messges yu receved receved but mey? Hw dd yu yu ‘eel’? ‘eel’? Wht yu beleve but mey s hw yu see the wrld d wll determe the expereces yu hve hve wth t. Lke  sel-ulllg prphecy, prphecy, yur beles rud rud mey wll result  wht yu experece. Yur beles my ‘eel’ Yur ‘eel’ true d rel r yu, yu, but t’s t’s t ecessrly the truth r ct  relty relty.. Here’s ther test - I mey s t shwg up, t’s  reect  wht’s gg   yur ‘er’ wrld - hw yu see yursel, yursel, yur w sel wrth. wrth. It mes yu eed t d sme wrk  yur ‘er’ wrld. I yu d’ d’t g wth, yu g wthut... Mey s  gret techer d  sghtul cch but YOU -  yu wll lste clsely clsely d ler, d use the experece t sht yursel  yur reltshp wth mey mey.. Tere re my erreus beles but mey - let’s exme 5  them.

There’s Not Enough For All o Us Ts bele s bsed    the ‘scrcty’ metlty r ‘pverty’ cscusess. cscusess. Resurces re scrce d  lmted supply,, d yu hve t scrmble ver ech ther  supply ‘dg-et-dg’ ‘dg-e t-dg’ sh d cmpete t get thse lmted resurces. Te truth s tht mey s  s just eergy,  exchge r vlue. I yu mke the metl sht tht mey s lmtless, tht t c be veted, creted d geerted  demd,  le wth the vlue yu prvde, t wll pe up ll srts  pssbltes. S t’s t’s ly yur beles, mgt mgt d cretvty tht lmt yu. Hw lbertg lbertg s tht?

Rich People are Bad Well, tht hs t be e Well, e  the bggest lsehds I’ve I’ve ever herd. It’ It’ss bsed   mxture  evy, evy, suspc d mystery - “Hw cme they c d t, d I c’ c’t? t? Wht d they kw d d, tht I d’ d’tt kw? Tey must hve de smethg shdy r decetul t get ther mey.” mey.” Sure, there re sme wh d t tht wy. wy. Eqully, there re less th desrble chrcters mg the rks 

the less th welthy t. Ather justct s - Gd peple, sprtul peple peple d’tt chse ter mey d’ me y. It’ It’ss wrg t hve mey d cus  ccumultg mterl thgs. Te ct s, whtever sprtul r relgus beles yu llw,, t s yur brthrght t lve  budt le d llw yur hgher purpse d vs. Wth budce, yu yu hve mre pts, resurces, reedm, exblty  exblty,, d bltes t lve yur best le t ts ullest ptetl, d help thers cheve the sme.

You Have to Work Hard to Make Money Ts bele s chred  the smplstc ler vew tht the hrder yu wrk the mre mey yu mke. Well, W ell, tht’s tht’s just pl t true! Yu re remuerted Yu remuerted  drect crrelt wth hw much vlue d servce yu prvde, t hw my hurs yu wrk. Successul peple kw tht wrkg ‘smrter’ t hrder s the wy t g d d s ttlly chevble. We were t met t tl, struggle r suer. Here’s a Tip - whether yu’re strtg yur busess,

buldg t urther, r tkg t t ts  ts ext grwth level, lwys be lkg r the best wys t utmte the ctvtes  yur busess. Crete ‘set t d rget t’ utmted systems tht systemtze yur clet cqust, ctct d sellg prcess. echlgcl develpmets such s ut-respders d  rge  stwre pplcts hve de wders r utmtg rute tme-csumg tsks. Leverage your time. Sht wy rm trdg tme

r mey. mey. Fcus  dg wht yu d best. Te truly welthy put ther mey d the erts  ther peple t wrk r them, d utsurce tsks tht re t turl tlets r them. them. Lke  vrtul rmy lwys mrchg rwrd, dvcg yur terests. A successul le s  blced le wth tme r wrk d ply. ply. Otherwse, wht s the pt  wrkg hrd  yu d’t d’t ejy yursel d get the beets tht w rm yur wrk?

You Have to Spend Money to Make


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Millionaire Phenomena: JON GIAAN (continued) Money Wherever yu lk, lk, stres bud but peple wh strted ther busesses  ther grge, spre rm, eve ther cr. Aythg s pssble,  yu beleve t, d set yur md t chevg the tsk, d tkg the ACION t mke t hppe. Wth the teret, ths s eve mre mre s. echlgy hs ebled mml d  strt-up mey requremets. Te huge grwth  the hme busess sectr hs met mml verheds. Sure, t’s gret t hve sme mey t seed ud yur busess, but t’s the ther elemets tht re r mre mprtt, lke yur success mdset, etrepreeurl cretvty,, tkg ACION t the rght tme, repett, cretvty persstece, d the exblty d reslece t buce bck quckly t try the ext thg tht wll brg success.

You Have to Have Educational Qualications to Make Lots o Money Nt true t ll. ll. Hw my welthy welthy techers r uversty lecturers hve yu see ltely? Ter slres leve much t be desred. I recet tmes, we hve see mre teret mrketg mde mllres th we’ve we’ve see prevusly    ther busess sectrs, d my wth very ver y lttle r  rml educt. Wht they hve s  etrepreeurl, etrepreeurl, rsk tkg sprt, ct rett, d persstece t succeed t ll csts. I ct, t much rml educt c be  hdrce s yu my ed up set  yur wys wth  stdrdzed ‘cke ‘c ke cutter’ pprch t seeg the wrld tht yu wll hve t ‘u-tr’. Ather ssue s tht yu c mke the mstke  gg   edless quest  dg mre curses t cqure urther kwledge, lwys  the lkut r the ext pece  the puzzle tht hpeully wll be the ‘jckpt’ swer. Wthut dequte APPLICAION, APPLICAION, there s  success. Success cmes rm rm pplyg yur kwledge ‘ull ‘ull

crcle’ d seeg t thrugh t the bslute degree  cmplet wth dgged determt. Te mst successul peple cme t busess d mkg mey wth  pe md, egltr  ture, d wllg t try ew thgs. A success mdset d tttude re ll mprtt, s s the blty t see d ct quckly up pprtutes wth gret tmg. Whe yu kw whch prtculr lse d d lmtg beles yu my hve but mey, mey, yu c g but chgg d reprgrmmg thse beles s tht yu c mve clser t chevg the success yu s rchly deserve. I wsh yu well  yur yur jurey. jurey.

What is Money? What is Wealth? 5 Key Lie Changing Insights Mey d Welth Welth c be such  mystery r thse wh d’ d’t hve t, yet s turl turl  prcess r thse wh d. Why s tht? Where des mey d welth cme rm? Hw d we crete crete ur mey relty d desty? I yu’re yu’re redy, crtg these perplexg quests ‘hed-’ ‘hed-’ wll elghte, educte d chge yur sel-wreess rud yur mey eergy, d help yu crese yur uderstdg  wh yu re d wht’ wht’ss ctrllg yur mey relty d desty. Let’ss explre 5 key sghts but mey d welth. Let’

1. Money is Energy Everythg  ur wrld s mde mde  eergy. eergy. All hums s well s mte bjects emt eergy wves. Tey’re Tey’ re vsble t the eye, but  yu c mge  they were vsble yu wuld see eergy eergy wves  vryg testy emtg rm everythg rud yu. Mey hs ts w eergy requecy. reque cy. It’ It’ss lke tug t  rd wve requecy requec y. S  yu re’ re’t tug t mey’s eergy requecy, yu’ll hve  dcult reltshp wth t. Cversely,  yu’re ble t cect wth the eergy requecy  mey d be  ts wvelegth, yur reltshpp wth t wll be esy. tsh esy. Yu’ll ttrct t ertlessly, ccumulte t, d whe yu cqure t, yu’ll yu’ll be ble t keep t d grw t urther.


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Millionaire Phenomena: JON GIAAN (continued) Yu’ve Yu’ ve herd the syg - “he/she hs gd gd vbes” wht ths mes s tht they’ they’re prjectg gd eergy vbrts. Nw pply ths ths t welth d mey -  yu yu emte pstve eergy vbrts but mey, yu’ll yu’ll cect wth d ttrct t t yu esly. esly.

Mey s the surce, symblc, vsul, represettl level. Welth ges much deeper, deeper, dw sde yu t the level  yur beles, cscus c scus d sub-cscus. Ts s t the very hert  ths ssue. Py clse ttet. ttet.

Oce yu ler hw the wrld wrks, tht everythg s eergy, eergy, yu c the ree yursel t beleve tht ythg s pssble.

Welth cscusess s yur level Welth level  sel-wreess but the welth prts  yur ‘er’ sel. sel. Welth emtes rm ths prt sde yu d mests s mey, s t’ss mprtt t dety t d the g but expdg t’ t.

2. Money is a Symbol Symbol o Exchange Exchange For For ‘Value’

Te welth prt sde yu s ether lyg drmt, t cected, ctvted but  lw, r tured up  hgh. It’ss very djustble,  yu chse It’ c hse t d the wrk.

Money is simply currency, legal tender, an exchange or value provided.

Bere mey ws veted, peple used  brterg system t exchge vlue, where e pers exchged wht they hd t er wth tht  ther pers wh hd smethg else t er ls, bth eedg wht ech ther ered (r exmple,  cw  exchge r tw pgs). ‘Vlue’ s ls percept. percept . We plce ‘vlue’  the mterl thgs  ur lves, d we set the mrker up r dw. Mey s the the physcl represett represett  vlue  the rm  pper tes r gures  yur bk ccut blce. It’ It’ss tl tl,, t ctully rel. Whe yu sht yur cus t t the ‘vlue’ ‘vlue’ yu yu prvde, d thers prvde t yu, the terchge betwee yu, rther th the ‘llus’  pper mey, yu’ll d tht mey wll w mre turlly. turlly. It u-kks d debuks the w  the prcess. I yu beleve yu hve gret vlue t er ther peple, d the ‘sky ‘sky’’s the lmt’, yu c esly crete prducts d servces tht meet the eeds  my ther peple, d thereby vet r geerte mey d welth, t wll d  demd.

3. Money and Wealth Wealth ~ or ~ Wealth and Money? Which Comes First? It’s mprtt t derette betwee mey d It’s welth - mey s the utwrd utwrd symbl  yur yur ‘er’ welth. Wht des ths me?

I yu’re yu’re t experecg welth, yu ether hve chse t t, cscusly r sub-cscusly, r d’t yet hve the kwledge, sghts, r sklls, t cect wth t. Terere, the rst step t chevg success, welth d mey s t becme ctvely welth cscus d wre. Oce yu mke the chce t experece welth d sht yur mdset yu c tp t tht prt wth yu d develp d cultvte t urther.

4. Money and Wealt Wealth h are a Reection Reection o Who You Are Yur ‘uter Yur ‘uter wrld’ s  reect   yur ‘er wrld’ - yur ‘experece’ ‘experece’ wth welth s  drect reltshp t yur ‘er’ vew but mey d welth. Tey’ Tey’re re  mrrr,,  reectr  wht’s rr wht’s gg  sde yu  reltshp t them. It’ It’ss lke  ‘welth’ depr deprtmet tmet wth yu. I ther wrds,  pers wth  helthy reltshp wth mey d welth hs  hgher ‘terl vlue’ vlue’ d exercses d uses  hgher prprt  ths ‘terl vlue’ where welth cscusess s ccered. Yur ‘er vlue’ Yur vlue’ tht reltes t ths welth ‘deprt‘deprtmet’ sde yu s wht cretes mey (plese te ths s t the sme thg s yur sel wrth). Whe yu csder tht my ‘rces’ ‘rces’ hve hve ed t, uece, d shpe yur mey d welth relty, relty, yu relze yu my hve much t ud d reprgrm. Tese ‘rces’ clude mly bckgrud, upbrgg, techers, schlg, reds, scl cdtg, ur resultg beles we perpetute cyclclly, cyclclly, lke get  gd


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Millionaire Phenomena: JON GIAAN (continued) educt, get  gd ‘jb’, wrk hrd d clmb the crprte ldder, the mddle-clss trp, m-mde scl structures, d s my mre s the stry ulds …

Jmes Ry reers reers t t s “Gg “3 r 3” - Tughts, Feelgs, Acts”. Acts”. Bll Hrrs reers t t s “Attet, “Attet, Act, d Act  Vlue t the wrld, t smee”. smee”.

Yu my hve much t reprgrm. Yu reprgrm. It’ It’ss  mdset sht thg.

S,  yu lg yur thughts, d eelgs, wth ct - yu hve  very ver y pwerul rce prpellg yu r wrd. Te mmetum wll buld d crry yu, yu, success wll w mre esly d d ertlessly, ertlessly, d yu my eve d yursel   ustppble pth.

Yu c ler t reprgrm Yu reprgrm d tur up the vlume vlume  yu chse, mke t wrk r yu, r ctue t t ully uderstd t, d perpetute the merry-g-rud  the vct vctm/bttle m/bttlerr metlty  relt t mey. mey. It’ It’ss ttlly yur chc chce. e. Yu chse.

5. Money is a Great Teacher and Coach ‘Mey’ kws ll the swers - lk t t r the ‘Mey’ swers, the clues, the lesss t c tech yu. Yu hve t be  pe d wllg studet redy t pply yur ew lerg. Let me tke ths  step urther. urther. All the swers re ctully sde  yu. Mey s smply the strumet, the vehcle, the eergy surce tht gudes d clttes the swers rm wth yu,  yu’re yu’re wllg t lk. Are yu wth me? Whe yu relze hw hw pwerul yu re re d tht by chgg yur thkg d “beg”, yu c chge yur experece - success, mey d welth wll cme t yu ertlessly. Mke the decs tht yu’re yu’re lredy welthy. Igte  mdset d prdgm sht wth yu. Remember - ‘I ‘I yu d’t g wth yursel, yu g wthut’. D yursel  bg vr d dscver d scver tht welth prt tht’ss resdg wth yu tht yu c chge  yu tht’ decde t.

“How To To Go G o ‘Full Circle’ To To Making M aking Money and Creating Wealth - 3 Vital Ingredients” Mkg Mey d Cretg Welth s  prcess tht requres severl gredets wrkg tgether  syc s  cmbed pckge. Tt’s why sme peple d t esy, d thers strugTt’s gle, lve  lck, d ever experece pletul mey d welth.

Yur thughts plus yur Yur yur emt cretes yur yur ‘eelgs’ ‘eelgs’ - d the ‘eelgs’ re the vbrt, the eergy curret yu sed ut there, tht ether ttrcts t yu wht yu wt d desre, r pushes t urther wy. wy. Tere hs bee qute  bt  ctrversy  the termth  “Te Secret” mve but the ‘Lw  Attrct’ - tht t cused slely  the vsulzg d mterlstc spects, d gred the rest  the rmul, s thugh there ws sme kd  csprcy t ply pl y.. I ct, the etured techers (lke Jmes Ry, Ry, Bll Hrrs d thers) d tlk but the ull pckge  gredets. It seems the the crtcs prbbly just chse t see d her wht they wted, r tht whch tted ther level  develpmet d w le experece. Tse wh re geuely successul kw these gredets, eve  sme ly kw t tutvely, tutvely, r recgze t retrspectvely s they lk bck d lyze wht they dd. Oe thg s cert - they detely prctce the vtl gredets s  turl utmtc wy  le d lvg. Aywy, let’s Aywy, let’s dve t the ecessry vtl gredets yu eed t becme  pwerul p werul d eectve meymker, ttrctr, d welth cretr.

1. You Have to Focus Your Your Thoughts and Intentions Yu hve t kw exctly wht yu wt wth u Yu equvcl cvct. Tere’ Tere’ss  rm t be ‘wshy-wshy r hl-herted. Yu hve t cus yur thughts d tets wth Yu crystl, cler clrty d wth the shrp, percg precs   lser bem.


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Millionaire Phenomena: JON GIAAN (continued) Whe yu d cus uwvergly, uwvergly, the pwer  yur thughts d tets,  ccert wth the eergy systems rud yu,  the Uverse, strt rerrgg themselves d lg up t help yu cheve yur gls. Yu’ve Yu’ ve gt t get yur hed spce rght. Mke sure yu d’t hrbr ctrdctry d egtve thughts d beles, d elmte y y dubts -  s,  buts. Whe yu thk ctrdctry d egtve thughts, yu sed ut mxed sgls tht dlute the pwer d clrty  wht yu wt. Yur blty t mest wekes. wekes. D’t mke the mstke  belevg tht just becuse D’ yur thughts re prvte t yu, tht they d’t cut ut there. Tey certly d d d ech thught hs ts w pwerul eergy system. Whe yu ls sk the rght quests, quests, yu prvde  cus r the swers d des t cme t yu. Quests lke - hw c I ttrct mre mey, mey, mre cme? Wht d I eed t d? Hw c I geerte the rght des t mke ths  mjr success? Hw c I mke ths veture eve better d bgger, s t’s t’s eve mre successul? Hw c I mke ths veture veture s vluble t thers thers s pssble? Te quests g ut there  serch  swers - the Uverse respds t the quests d lves t le up the swers t slve d cmplete the puzzle.

2. You Must Take Take Action Acti on to Get What You You Want and Desire Tere’s  pt  wshul thkg, dremg Tere’s d tszg  yu d’t g ‘ull crcle’ d tke the requred cts d steps t mke t ll hppe d mest. Yes, d crete tht Vs Brd Yes, Brd r Pcture Brd Brd wth mges  ll the thgs yu desre. Tt’ Tt’ss u d stmultg. Yes, d stck tht $100,000 r $1 Mll Dllr cheque r te t yur celg ver yur bed s yu see t whe yu g t sleep d wke, r  yur rdge, bthrm mrrr, r by yur cmputer. Whteve Whteverr tkes yur cy... Tse mges d vsul remders re mprtt d gve yur tets pwer, d heghte yur gd ‘eelgs’.

But they’re t eugh  ther w. Yu’ u’ve ve gt t get  yur behd d mblze t ct. Yu hve t be resurceul Yu resurceul d tke the step-by-step cts t help thse wshed r tems mterlze. mterlze. Yu hve t lste t the spred des tht cme t yu t help yu put t mt d mest wht yu wt. Lk r the clues - helpul peple wh pper d cme t yur le, the phe cll tht cmes but  ew pprtuty,,  resurce tht presets. prtuty presets. A de tht becks ... Lkg t the hppegs  yur le  ths wy s sprg, exhlrtg, pstve d md shtg. It’ It’ss eye peg … It’s yur jb the t tke up the chllege, It’s c hllege, wrk ut d dssect the dvdul steps requred t mve yu twrd chevg yur gl, d hvg the peces cme tgether t delver yu the utcme. Ad wth ll these thgs, d’ d’t dely, dely, ct wth speed. Be  der,  mver d shker, therwse the de d pprtuty s just s lkely t g elsewhere d ld  the hds d eergy system  the ext wllg pers t grb, ru wth, mplemet d cheve.

3. Make Sure Your Actions Provide Value Value to Others Every sgle pers hs  gt t er, d’t uderrte yursel. Everye hs  skll r r  tlet tht c be  beet t thers. thers. Everye kws kws smethg but  tpc tht thers wuld be terested  lerg mre but. Get ut there there d shre t wth the wrld. Fd  ‘gp’ ‘gp’  the mrketplce -  eed tht hs bee deted, but curretly s t beg lled r stsed. I mrketg terms, ths s clled ‘mrket gp lyses’. Idety the gp d be vetve but usg yur sklls t crete  slut t the eeds, prblems d p  thers. Ts s where yu c be relly cretve d etrepreeurl d use yur gts, r eve vlve d c-rdte the gts  thers t servces r prducts tht prvde vlue t thers. Whe yu d ths, yu c crete d geerte mey  demd. Accrdg t the ‘Lw  Icme’ Icme’ - yu re pd 


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Millionaire Phenomena: JON GIAAN (continued) drect reltshp t the vlue yu prvde t thers. I yur wrk d cts re such tht they c help crese the blty  thers t succeed d lve better lves, yur vlue ctrbut c sr sgctly. sgctly. Ts s hw the wrld wrks  ‘ull crcle’ - t receve vlue yursel yu yu hve t gve vlue. Ts s hw the ‘Lw  Attrct’ Attrct’ wrks - yu get bck wht yu put ut. I yu lg yursel, yur thughts d cts, wth yur le purpse, yu hve  pwerul rmul t lve  successul, rch, budt, ulllg d hppy le. Ad  tht rmul s drected t geuely helpg ther peple succeed mre  ther lves,  s grd  scle s yu c, yu wll be see s  rle mdel thers wll spre t be lke. Yu c lve  exemplry le experecg ll the rches tht re yur turl brthrght,  yu chse t clm them. S, remember - lwys cmbe the 3 vtl gredets  Tught, Act d Prvdg Vlue Vlue - d whe yu mster tht, yu’ll yu’ll be ble t geerte, crete d prt mey  demd. Chces re tht    yu’re yu’re t succeedg t the level tht yu beleve yu shuld, the the prblems le wth yur w welth blue-prt. Wht I’ve I’ve cvered  ths chpter re specc tls whch yu c use t chge yur yur welth blue-prt drmtclly. Let me sy ths... Develpg yursel s  pers s  gg respsblty tht yu hve. Yu ever stp lerg d develpg yur welth muscles. Wth tht sd, let’s w mve  t the tctcl prt  the Mllre Pheme... Ad tht s, the strteges, vestmet rmuls d specc systems tht hve ll ctrbuted t the expls  mllres crss the cutry.


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How o Make Serious Money In oday’s Real Estate Market - Even I Te Proessionals And Your Friends Say It’s Impossible… Part of the Millionaire Phenomena Series

I

her t everywhere I g. Peple sy tht yu c’t mke mey ut  rel estte   t mrket r yu c’t mke mey   bmg mrket, t’s t lte. Whtever yu excuse s r r t gettg strted, let me sy ths t yu rght w. Sme  the best pprtutes t mke mey  rel estte exst tdy! Hece, ths chpter ws wrtte t gve yu des, secrets secrets d strteges tht my  my clets hve used  the lst 12-24 mths t get ut  the rt rce rever usg rel estte. I ths chpter, yu wll tce tht I hve  bs twrds csh w rel estte tlly tlly.. Te res why s becuse tht’s tht’s exctly hw I strted d t ebled me t buy bck 40-60 hurs  week. Why s tht mprtt? It gve me tme t cus  vestg d cretg t just urther csh w, but cptl grwth s well ull-tme. Yu’llll dscver  ths chpter my deret wys  Yu’ hw t replce yur cme  the ext 356 dys, s well s buld grwth d equty tht wll eble yu t crete  blced prtl tht ever rus ut  mey mey.. Uderstdg ths smple ct wll tech yu vlumes but wht yu c d t tur yur le rud. rud. Rel estte s the e vestmet tht c c  gve yu  stt csh w, tht wll ctue t grw ver yers t cme d eve  yu relly stu up  the rel estte mrket,  yu hg  t smethg lg eugh yur stu up wll becme  gd vestmet. I I my p,  ther vestmet s s rgvg d gves yu the securty tht rel estte des. Yes Y es I’m I’m bsed. I guess the res I’m bsed s becuse rel estte hs mde me lterlly mlls  dllrs. But mre mprttly rel estte hs mde my clets d studets mlls  dllrs. Mlls  dllrs  ther ther w re relly relly t tht mprtt. It’s It’s wht thse mlls  dllrs c c 

Meet Dymphna Boholt Dymph s wdely recgsed s beg e  Austrl’s mst successul prperty vestrs, d ledg rel estte strtegst d eductr speclsg  tx, sset prtect d tertl vestmet, t’s  wder Dymph Bhlt s kw by my pressl d persl ctcts s Dymph the Dym! She cused  prpertes tht brught  mre th they cst her. Wth just e yer she hd ccumulted  $3.5 mll prperty prtl, bstg $1.55 mll  equty d ttlly replcg the cme she ws erg s  ccutt wrkg 40 t 60 hurs per week. Trugh just e prperty purchse, she mged t geerte  pssve cme greter th the verge Austrl wge. Te w hpply mrred mther  three lves  the beutul Sushe Cst  her 32 cre pece  prdse, cmpletely surruded by r rest, brds, creeks d ther wld le.

me r yu  terms  lestyle, chce d reedm tht relly mkes  derece. Fr my t’s the blty t hve chces. Chces t sty t hme d be wth yur kds. Chces t d vlutry wrk. Chces t wrk prt tme, r t t ll. Chces whch llw yu t lterlly lterlly lve the le yu tetlly desged (d desre).

Is It Really Possible To Break Out O The Rat Race? Wht mst peple d’ d’t relse s tht they hve hve my pts t crese ther ther welth drmtclly. drmtclly. Tey d’’t relse tht they c becme ther w bks d d stp pyg extrtte bk ees d be t the mercy  ther bk mger. Tt they c py s lttle s 9.5

Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) cets per tx dllr, (eve  they re erg $100,000  yer),  they re mxmsg ll ther tx beets. Tt eve  they re ly 18 yers ld, they c relstclly lk t mve ut  hme d t  prperty they w  they ply  ew smple crds rght. Tt they c retre retre cmrtbly – wth mre th the $29,000  yer mst Austrls  ur curret stte  rs std t rely . It’s very esy t get cught up  the reltes  every It’s dy lvg prtculrly whe yur le s, let’s let’s sy… ‘Cmrtble’. I cll ths cmrt ze, ths level  cmplcecy the ‘cmy cuch sydrme’. Whe yu re dg ky clly, but t brlltly, t’s very esy t lwys ‘d wht yu’ve lwys de’. Ad guess wht? Tt’s gg t lwys ‘get yu wht yu’ve lwys gt’. It usully tkes  mjr trgger,  mjr le evet r stut, t kck smebdy  tht cmy cuch d get them t tke sgct pstve ct  rder t get sgct pstve cl results  ther uture. Sgct pstve results gve yu chces, lestyle, tme reedm – whtever t s yu wt  yur le. Fr everybdy ths s gg t be  deret thg. I smee s  dre d re strts .e. they hve GO NOHING O LOSE, they re rmlly prepred t try ythg.  be resurceul.  gve t  g. Yu’ll te d  hstry t’s the peple wh hve cme rm the hrdest bckgruds, d expereced the mst devsttg crcumstces tht mke the bggest chges  ther lves, d lter the mst mey, tht mes they becme the serusly welthy. Beg cmrtble d suerg rm the ‘cmy cuch sydrme’ mght just be yur bggest bstcle t chevg the level  cl d persl welth yu desre. I yu re redg ths whlst sttg  yur ‘cmy cuch’’ r ‘cmy wrk chr’ yu c rest ssured tht yu cuch re t le. Austrl s  t  cmplcet cmy cuch pttes. We hve  hgh tx regme, yet we d thg but We t. Our ret retur  vestmet (yeld), re sme sme  the lwest  the Wester wrld, yet we d thg but t. Our educt system s dequte, yet we d lttle t recty ths. A lrge percetge  ur ppult s clly llterte, yet we d thg but t. Oly  smll percetge ever seek ut cl educt d  eve smller percetge  tht smll mut  peple ctully ct up t.

Well there’s gd ews. Te ‘cmy cuch sydrme’ Well s etrely curble thrugh turl -drug relted selmedct. Every dy, dy, mlls  cet peple re rced  rced rm ther hmes by  dsster clled wrk. Wh wts t chge tht stut? stut? Well tht’s tht’s exctly wht ths chpter s but. hw yu c ccumulte the welth yu eed  rder t retre  the er uture. Nw t gve yu yu  better sght t where I’m I’m cmg rm, I wt t tell yu  lttle bt mre but me.

Who The Hell Is Dymphna Boholt? I grew up  Cetrl Queesld d I grew up   trdtl cutry mly ut where the ther ctrlled ll  the ces d the emles relly dd’t dd’t hve  sy  y  tht srt  thg. I ws pretty lucky  tht I ws  rly smrt kd d I strted my rst busess t the ge  ur ur,, where I egtted the purchse  Blcke the Cw. Blcke the Cw ws  ld mlkg cw wed by  eghbur wh I cvced cvced he shuld sell t t me r  cert prce, I c’t c’t eve remember rght w wht t ws, but t ws smethg very pltry. pltry. She becme my rst vestmet becuse she ws  cme-prducg cw.. She hd clves tht were cw were wrth smethg. I kept the heers d I sld the steers, ver tme I bult up my herd. I eve cvced  ew   the eghburs t led me ther bulls. Over tme, ths tught me the prcples   prt d lss whch I’ve grw t becme very mlr wth. Bsclly  yu yu’’re buyg smethg, regrdless  whether t’ss  pece  rel estte r whether t’s  busess,  t t’ des’t mke yu y mey, yu’ve gt t quest why yu’re buyg t. Hudreds  peple every dy g ut there d buy egtvely gered prperty tht des’t des’t mke them y mey. I ct, they cst them mey, week ter week, they’re they’ re cstg them mey ut  ther pcket. Admttedly my etrepreeurl blty dd dd ’t stck wth me   my 20’s, 20’s, I wet  bt rdculus d dd ll the rml thgs tht twety yer lds d, cludg gettg mrred d rug rud d spedg  lt  mey  my rst husbd.


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) Too Busy In Survival Mode To Even Think About Investing? A Common Problem...

I ws stll trdg tme r mey, mey, eve  t ws my busess. It ws stll tme r mey.

Hwever, I ud mysel  my erly 30’s   stut where I ws gg thrugh  very messy dvrce d I hd  tddler d ws ls hevly pregt. pregt. S I ws   stut where I hd gve up ll wrk t try d mke thgs wrk. I hd lshly sld ll the prpertes tht I hd wed prevusly t buy crs d tys d useless stu, I hd  jb,  mrtgge d tw lttle begs tht I hd t supprt. It ws t tht pt  tme thgs relly strted t ht hme d I wdered wdered wht I ws gg t d? S I wet t survvl mde. Nw survvl mde t me ws t g bck t wht I ud relly esy, whch ws ccutg, d tht’ tht’ss ctully whe I mved up t the Sushe Cst  Queesld s prr t tht I ws lvg  New Suth Wles. Wles. I mved up t the Sushe Cst d I set up  ccutcy prctce. I wlked the streets, hevly pregt d ll, yu c just mge t … I lked bslutely beutul … I wlked the streets d I trduced mysel t busess wers d I sd, “I yu wt  secd p  ythg, cme d tlk t me. me. I’ I’m m settg up  prctce, etc…” Ad my edglg ccutcy prctce blssmed rm there.

When I Discover Discovered ed That Property Investing Was The Answer For Me... I d’t csult ymre becuse sme yers g I gt t the stge where I ws sttg  the cmy cuch g. I hd the prctce rug t  stge where I wrked  the prctce d t ws hrd wrk, but I hd eugh cme cmg , I hd the kds tke cre  d thgs were hppeg. I ws ctully spekg spekg  stge d I ws tlkg but sset prtect prtect d txt whch I’d I’d becme  expert  d  publc speker , I wlked  stge d ths lttle guy wlked  stge, he ws the ext speker ter me, d I hd’ hd’t met hm bere. I kew thg but hm d I thught I’d I’d hg rud d see wht he hd t sy. sy. He ws spekg  prperty, prperty, d wth the very rst te mutes r s he sd smethg tht relly ht hme t me. It ws but trdg tme r mey, d eve thugh I’d rebult mysel up, I’d regrw, thgs were gg well,

I stll hd t be t tht ccutcy prctce, seeg clets r sme 40-60 hurs  week d my kds used t cme t me d sy, “Mummy c yu cme t my sprts dy?” Or “I’ve gt  redg dy...” Or I’ve gt  whtever.. I’d whtever I’d hve t sy, sy, “N hey, hey, I’ve I’ve gt clets, I’ve I’ve gt respsbltes, Mummy hs t wrk.” Ad t ws t tht pt  tme, my cus cus chged. I relsed tht, yes I ws successul  wht I ws dg there but I eeded t extrct mysel ut  tht busess d I eeded t hve pssve cme cmg t me tht I dd’t dd’t hve t wrk r. It eeded t cme  regrdless  whether I ws sttg by the pl, wtchg  sprts dy crvl  my kds, I ws sttg  the bech, whether I ws slg r whtever else I mght mght lke t d.  me, the result  tht ws prper prperty ty.. Nw tht getlem’s me ws Dr Dl De Rs wh I hve becme gret reds wth d he supprts me   lt  thgs tht I d, cludg my metrg prgrm clled Wldly Welthy Welthy Wme. Wme.

So Why Am I Sharing This Inormation With You? As  result  my prperty prperty vestg,  I chse t, I  lger eed t wrk ever g. I d d’’t eed t g ut d spek t peple t semrs d evets, I d’t d’t eed t wrte chpters lke ths, r prduce hme-study prgrms. But here’s here’s why I d d  t: I hve  burg desre t mke  derece. Whe I wrked s  ccutt I culd ly ect e pers pers’’s le d I culd ly ever esbly t  sx r seve clets per dy r  hur slt ech. Tt’s Tt’s sx r seve peple I culd help per dy, d ly rud 30 per week. Nw tht I m  eductr, speker, speker, d uthr I c ect thusds  lves d I lve tht. Trugh my wrk I cme t ctct wth  wde vrety  peple rm vryg bckgruds, educt d cl stregth d thrugh  prcess  mtvt, educt d supprt I see the drmtc eect my wrk hs  them, t just s dvduls, but ls the pebble  the pd eect,  everye tht they re sscted


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) wth. Whlst I’m I’m  scl wrker I kw my my scl prblems expereced  Austrl stem rm cl securty d the lck lck  persl empwermet. empwermet. By brgg tht persl empwermet bck t ts rts, cl depedece c llw t just r the dvdul, but r the whle Austrl ecmy – relly! Alredy, I hve see the result  Alredy,  my put mpctg thusds  lves thereby gvg them the cdece d kw-hw t the help ther exteded mly, reds d cmmutes. I kw thrugh hrd cre ecmc clcults tht  I c help e dvdul mly ut t cheve bth ther persl d cl gls the rpple eect tht ths hs  ther mly, mly, reds, d cmmuty, cmmuty, t just clly but  tttude s well c chge the cl d sprtul welth  whle ecmes.

Get Serious, What Are You Really Worth – The Truth Here’s  lttle exercse r yu. N mtter  yu’re  ccutt,  lwyer, hgh-yg busess pers, techer r  ctry wrker, ths lttle exercse wll wrk wders  yu tke t serusly. Te ly truth s the result. It des’t mtter t me hw much yu kw but ythg, especlly whe t cmes t vestg. Te ly truth s wht results re yu gettg rght w  the mrket? Ts s gg t hurt  lttle bt t rst, but wht t wll d r yu lg-term wll be wrth gg thrugh the exercse. As yu c see, I’ve put   lttle bx. Wht s ths ll but? Smple. All yu hve t d, s put  the spce wht yu re erg pssvely rght w w,, wthut hvg t wrk. Fr sme  yu, t wt tke yu lg t dd  gure.  gure.

I t’s  zer, d’t be deterred, tke stck  the relty  yur pst d recgse yu eed t mke serus chges d tke mssve ct rght w. Yur Yur gl  the ext 365 dys s t put  gure  ths bx tht cmpletely replces yur cme. Impssble? I’ I ’m gg t shre wth yu the strteges, rght here tht wll get

yu there.

We’re Richer Than We’ve Ever Been – So Where’s The Money Going? Althugh Austrl hs hs expereced hgh grwth  the ecmc sectr ver the pst 10 yers, ew e w Austrls hve cptlsed  the pprtuty t crese ther persl welth by usg tht grwth t vest  ssets tht wll grw  the uture. uture. Much  ths persl welth crese hs ge sted  csumble d lestyle tems such s ew crs, plsm scree Vs, hldys, swmmg pls, jet-sks d ther luxury tems. Te pst decde  ecmc grwth hs bred  ppult  cmplcet Austrls wh expect ths esy mey d esy grwth t ctue detely. Clerly ths s t ecessrly gg t hppe d the cmplcecy d cmy cuch sydrme s  dgerus metlty r Austrl vestrs t hve. Wht hppes whe the uexpected hppes? Te vst mjrty  Austrls re ll equpped t hdle uexpected expeses r terrupts t ther cme strem due t sckess r lless r ther le crcumstces. I ct the Austrl Austrl Bureu  Sttstcs hs estmted tht 70%  the Austrl ppult s lkely t be ut  wrk r  perd  sx mths r mre sme tme durg ther wrkg le due t sckess r jury. Hw wuld yu r yur spuse re  yu were rced ut  the wrkplce due t sckess r lless r sx mths r mre? Wuld yu hve the svgs, the pssve cme r eve the cme prtect surce t ll bck  t see yu thrugh  perd   cme d pssbly extrrdry expeses such s medcl d trvel expeses?

How Long Could You You Support Suppo rt Yoursel Yoursel And Your Your Family I Your Your Income I ncome Stream Stre am Stopped Tomorrow? It my t be s  result  sckess r jury. It my be due t  decle  the ecmy ec my,, restructurg, jb cuts, supply shrtges – t culd be r y umber  ress. Hw lg culd yu lst?


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) Wuld W uld t be  yer?

bsc budgetg!

Wuld W uld t be sx mths?

It s gg t tke  lg tme bere the cl ltercy educt beg trduced w wll strt t hve  mpct  ur scety, d  the metme there re stll vst trcts  the Austrl ppult wh rem ueducted whe t cmes t persl ce, prperty d gettg hed clly.

Wuld W uld t be  mth? Or wuld t be ext week…. Eve s  ccutt, ecmst d publc speker I thught there ws’t t much tht culd stp me rm dg the wrk tht I lve. Ater ll, much  my wrk vlves cmmuctg verblly wth thers e.g. rug my prperty vestmet prtl, stdg  stge d spekg etc. Clerly I ws wrg. A cuple  yers yers g my s ccdetlly ht me  the jw wth  gl club d brke my jw (I’ve w gve up gl structg s prt  my creer pth). Hvg t et thrugh  strw strw d uble t mve my jw met I ws redered cpctted d uble t wrk. Frtutely t ly dd I hve the svgs  plce t see me thrugh y dw tme, I ls hd cme prtect  plce whch kcked t ger s ter the ccdet. Icme prtect surce s pyble t  rte  75%  yur curret cme strem d kcks kck s t plce  yu hve  sckess r jury  r ut  the wrk plce whch reders yu uble t t wrk. Pretty gd gd pece  md huh? Gettg thgs s essetl s cme prtect surce t plce d ther bsc cl mgemet s t dcult. It mght be brg d smethg we ted t put  utl lter, but t s smethg ye d everye culd d shuld d, d regulrly regulrly..

Our Education System Has Failed Us Miserably Hstrclly, ur educt system hs led us mserHstrclly, bly whe t cmes t equppg us wth the cl mgemet sklls we eed t cheve cl reedm. Tkully,, the wheels  chge re strtg t tur d Tkully ur educt uthrtes re lly strtg t trduce sme bsc mey mgemet sklls s prt  the currculum  ur prmry schls. lk lk but verdue! All thse yers  techg techg kds subjects lke gegrphy, gegrphy, hstry,, clculus, stts whch s ll very well d gd t  hstry cert degree, but lthugh they mght kw  lgebr equt they dd’t dd’t kw hw t pply tht mthemtcs t every dy le such s blcg  cheque bk d

Where I beleve  mmedte mpct c be mde s t ecurge the eductrs d trers themselves t mprve ther tttude t welth d ther persl  cl stut, s tht they c t ly set  exmple r thse they re techg, but s they c better cvey t ther studets thrugh ther w le experece d successes hw t crete cl welth d success rm the grss rts up. Oe  the mst mprtt le techgs tht we c pss  t the ext geert s e  tttude twrds success, mey d welth. welth. Success d welth welth ter ll, s  pstve thg. Especlly whe ur ext geert truly gets the mpct tht welth d success c hve d the mut  gd tht c be de whe they cme rm  pst  cl stregth rther th wekess.

Finding The Right Person to Help You Get O The Comy Couch – Or Out O The Gutter! Gettg strted d dg the rght pers t tke yu t where yu wt t be s ly the strt  the jurey.. Whe crted wth ye suggestg tht ey tht they c help yu get rch t s mprtt t wrk ut whether the pers sellg yu the de r ccept s ctully clse eugh t the surce t kw whether wht they re tellg yu s the truth r whether they themselves re rch, d prctce wht they prech. I’ve see my peple hurt clly clly,, mysel cluded, by te well-meg peple sellg  ccept r vestmet whch they beleve  100%. 100%. Te truble s tht they themselves hve  tur bee msled r sld  ccept rught wth les r errrs. As hrd s t ws t ler my erly lesss, I csder mysel lucky t hve lert the lesss I dd whe I hd lttle mey t lse, rther th lter  whe the stkes wuld’ve wuld’ ve bee hgher d mre mey mey culd hve bee lst.


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) I yu’re strtg rm the bttm the ly wy s up! Educt d gg trg s smethg tht I csder t be prmut r everybdy t every level. Oce yu hve sme educt uder yur belt t lest yu hve the tls t yur dspsl t strt wrkg wth.

Not A Property Millionaire Yet? Maybe This Will Help You... You... Nw r every sgle e  yu, tht decs s gg t cme t yu   deret rm. Fr every e  yu, yu, yu’’re gg t hve  trgger d tht trgger mght be yu ths bk. It mght be smethg tht’ tht’ss sd t  brbecue, t mght be smethg tht yu her me r smebdy else sy, tht mkes yu thk, “Yu kw, tht’s rght, d tht pples t me. Ad  I d d’’t mke thse decss d  I d’t mke thse chges w, the  te yers tme r ve yers tme r whtever else t mght be, the I’m stll gg t be  the sme stut I’m  w. S wht hs t chge? chge?”” Frm the mmet I mde tht decs, t tk me 18 mths t ttlly replce the cme tht I ws erg thrugh the ccutcy prctce by beg there 40-60 hurs  week, pssvely, t hvg t get ut  bed. Ad I dd tht purely thrugh vestg vestg  prperty. prperty. I cussed  prperty tht mst peple d’t d’t eve lk t. I’m  grl rm the cutry. cu try. It des’t des’t bther me  I vest  the cutry. cutry. Nce peple lve  the cutry, cutry, beleve t r t. t. Wheres mst vestrs, prtculrly  they’re they’ re cty vestrs, they thk, “I lve  ths prtculr p rtculr suburb d I’m  ce pers s  I buy  ths prtculr suburb, well ce peple re gg t lve  my huse d tht’ss se d secure r me”. tht’ me”. Rtbgs lve everywhere, s d ce peple. Te derece s, hw gd yur prpprperty mger s. Nw  yu tke  the rle  prperty mger, mger, well the yu’ve yu’ve gt t mke sure tht yu’ yu’re re rmed wth the kwledge, the stregth stregth d the guts t be ble t ctully mge thse prper prpertes tes eectvely. eect vely. I d’ d’t d tht. I d tht’ tht’s t   eectve use  my tme. I preer t mge my mgers becuse I hve prperty ll rud Austrl d  ct the wrld. I I sped my tme mgg my mgers, d they d the wrg thg by me r my tets, tets, the they kw but but t. S tht’ss  mre eectve use  my tme. tht’ tme. But  syg tht, the types  prpertes tht I cussed  were prpertes

tht prduced  pstve cme, c me, regrdless  wht else I dd. Tere were prpertes tht, rm the dy I bught them, they put mre mey  my pcket th they were cstg me. Ad I’m I’m gg t shw yu sme sme  thse  ths chpter. I my hme study curses I g thrugh my, my, my strteges s t hw yu c ctully mplemet strteges d mke mey r yursel, yursel, thrugh rel rel estte. Clerly,, I’m quled ly quled   umber  cuts. I c tlk but tx, I c tlk but sset prtect, I c tlk but superut, I c tlk but vestg  whtever else. I c tlk but hw yu yu shuld structure r tx, I c tlk but hw yu shuld structure r GS d ll tht srt  stu, but rm persl experece I c tlk but hw t mke pssve cme wrk r yu. yu. I c see wht strteges hve wrked r me d r ther peple, ther clets. I kw  detl wht wet wrg wrg d why t wet wrg r why thgs wrked.

You Can Stu Up Real Estate and Still Make Money... I Love It! Ivestg  rel estte s e  the sest vestmets yu c mke. Tere’ Tere’ss  lt  rm r stug up. Yu c mke  relly bd prperty vestmet  vestmet d s lg s yu keep t lg eugh, yu’ll stll mke mey, wheres  yu’re yu’re smrt d yu kw the style  prperty tht suts yur prtl, yu c mke serus cme,  cme, pssve cme d grwth very, very quckly quck ly.. I tht 18 mths tme sp tht I ttlly replced my ccutcy cme, I spet the rst sx mths thkg. Yu mght tell me I’m Yu I’m  slw thker, thker, perhps I m, but ls I ws plg t. It ws decdg  wht strteges were gg t wrk. It ws puttg puttg t plce thgs t get me mrket redy, re dy, s I ws’ ws’t mrket redy. I dd’t dd’t hve my l structures  plce s I culd ct tmrrw  the rght del cme lg. I dd’t dd’t hve my tx returs de. Remember the ld stry but but the pter’s pter’s huse s lwys the wrst pted huse  the street d the plumber’s lwys hs leky tps? Well yur ccutt lwys hs the lte tx retur becuse they’ they’re re busy dg everybdy else’s. S I hd t get mysel   mrket redy stut, s  relty tht pssve cme ws creted   12-mth perd. Ay e  yu c d tht. tht.


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) The Millionaire Makeover Is Possible For You... I e  my metrg prgrms, I remember I dd  Mllre Mkever   ldy wh hd $300,000 wrth  equty. equty. Tt’ Tt’ss wht she ws strtg wth. I just pulled her ut  the crwd crwd d sd, “OK, shw me yur detls, wht hve yu yu gt?” Ad the I put up rel dels d the whle udece culd wrk thrugh d see whether they wuld buy tht tht prperty r t. Nw they were dels tht I hd ether pulled  the teret, ud thrugh my gets d surces tht I del wth ll the tme, r prpertes tht tht clets  me hd bught  the lst sx mths s they were ll rel, lve dels. I threw them  the scree d sd, yu kw, “Wuld “W uld yu buy ths, c yu buy t, hw wuld yu structure t, hw d yu ce t, s ths  del tht’ tht’ss  yur cmrt ze r t?” Ad she mde yes/ decss r eve smetmes she ws t t lte d mssed t. I she dthered rud d crred  t much r mybe she dd’t dd’t d eugh due-dlgece, she gt  dud. S I dd’t dd’t ly put  gd prpertes, I put  bd prpertes s well, d ver tht perd  wht she COULD buy   12 mth perd, she ccumulted  excess  $100,000  pssve cme c me thrugh the prpertes tht I put up. She ls ccumulted ver ver $700,000 wrth  equty  the prpertes. Nw clerly, clerly, I selected prpertes tht were gg t prduce her cme r were gg t prduce her grwth   shrt perd  tme but I ls threw sme duds  there t see whether she’d she’d tke them r t. Nw tht s t uchevble, wth the crrect educt d kwg wht yu c d. Frm 0  $250,000 I Equty Grwth PLUS A Bus $16,000 Per Aum Pssve Icme I Just... 12 Mths. I kw wht yu re prbbly syg t yursel rght w... “I d’t hve hve $300,000 wrth  equty.” I yu hve the kwledge, yu c strt wth thg. Here’s Here’s  exmple. Oe clet wh hd recetly cme ut  dvrce d she hd  mey t ll, cdetlly c detlly,, whe I cme ut  dvrce, I hd $40,000 $40,000  my bck pcket d tht ws ws t. S everythg hs bee bult rm

tht $40,000. She ws   stut t the begg  the prgrm where she ws e  the studets tht I ctully tk   d perslly metred. metred. She ccumulted  excess  $16,000  pssve cme  tht yer but her cus ws grwth. She hd thg t strt wth, remember remember,, d she hd ver $254,000 wrth  equty by the ed  the e-mth prgrm. We hd ldes tht becme mllres  tht e-mth prgrm.

Social Security Mum Makes $160,000 In Record Time Legally And Breaks The Poverty Cycle We hd ldes wh bught ther very, We very, very rst prperty.. We hd  ldy wh ws  thrd geert scl erty securty mum wh brke the cycle. cycle. She bught  prperty,, she revted t, she lved  tht prperty, she lved erty thrugh the berers d the jsts stge d the wlls tht were hgg dw d everythg else but she mde $160,000 d I sd t her t the the lst evet, “Culd yu hve mde tht mey y ther wy”, d she ws ctully very hevly pregt wth her secd chld d sd, “Well, t leglly”. S, wht I’m tryg t get crss rght w s tht t c be de, t s smethg tht  yu mke tht decs,  tht trgger hppes r yu whle redg ths chpter,, t s smethg yu c ct  ext week. Yu chpter c mke serus derece r yursel but t ll cmes bck t the kwledge  wht the pl s r yu, d selectg the prpertes tht re rght r yu, tht ext mve r yu. Tere mght be  gret del d el ut there but  t des’t des’t sut yur prtl, prtl , t’s wrg r yu. S t’s t’s  mtter  beg ble t put tht pl tgether r yursel d the ly wy yu yu’’re gg t d tht s t kw wht’ss ut there d wht else wht’ else yu c d. S let’s hve  lk t sme  the thgs tht yu mght be ble t d. •

Strata titling

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Buy uyin ing go ot the hep pllan

•

External forces

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Buy uyin ing, g,i imm mmed edia iate teg gro rowt wth h

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Mortgagee sales


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) •

Deceased estate

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Rates defaulters

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Public perception

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Emer Em ergging nge eccon onoomi mies es

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Prime locations

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Spec ecu ula lattiv ive ebu buil ildi ding ng

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Spe pecu cula lati tive vel lan and dde deal alss

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Developments

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Subdivisions

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Flips

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Options

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Commercial

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Equity drawdown

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DAa and ndB BA Aa ap pprova valls

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Lease and sublease

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Dua uallo occcup upan anccyu use se

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Renovations

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Crea eati tive vem man anaage gem men entt

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Crea eati tive vec con ontr traact ctss

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Vendor Financing

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Lea ease seO Op ptio ion n& & Wra raps ps

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Re-zonings

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Cash cows

Cash Flow Fl ow Will Give You You Your Your Dream Liestyle And Growth Will Make You Rich Wht I’m I’m gg t g thrugh re re thgs  brd terms d just pull ut  ew  thse tht I thk mght terest yu. But rst yu’ve yu’ve gt t uderstd exctly wht grwth s? A grwth prperty s gg t prduce yu welth. It’ It’ss gg t prduce yu equty tht yu c use t brrw gst. It’ It’ss gg t gve yu the blty t hve securty t g ut there d buy the ext prperty.

But t’s t’s t gg t gve yu lestyle. It’ It’ss cme tht’s ctully gg t gve yu lestyle. It’s cme, csh w cmg  tht sys, “I d’t hve t get ut  bed tdy. tdy. I’ve gt my mey cmg  tht I wuld rmlly eed t g ut d wrk r, cmg  pssvely”. It’ It’ss the e tht sys, “I c g   three mth hldy”. It’ It’ss the thg tht sys t the dctr clet  me, “I c tke three mths  d g d wrk r the tsum ppel, becuse I wt t, becuse I c”. c”. Prevusly whe they were cussg  grwth prperty, prperty, they were t   pst t d tht, whch s smethg tht they relly relly, relly wted t d. d. It gves yu the blty t be ble t mplemet sme  the mre cmmuty-relted thgs tht ect yu. Mst  yu redg ths t the mmet wll be sttg there, thkg... “Ts chpter s ll but mkg mey.” ...Ad yes, yu’re rght, t s. Hwever, there’s  pt tht I hpe yu experece dw the trck by llwg my strteges here where yu d’t d’t hve t cus  sellg yur tme r mey d dg d g wht yur ttlly psste but. Tt’s ttl reedm, d tht’s why I keep techg these strteges. Yu’llll get t  stge where me’ Yu’ me’ss tke cre  d the yu’ll yu ’ll get t  stge where yu sk, “Wht else d I wt t d? Wht derece d I wt t t mke? Wht’ Wht’ss the mrk tht I wt t leve leve  ths erth? “ Tere’ Tere’ss  prtculr clet  me wh cmes t md d I lwys get  lttle bt tery whe I thk but ths grl, but, ur yers g she cme t me d we strted t wrk thrugh  ew ssues wth her d her pss ws prperty, thrugh her rel estte vestg, wht she’s she’s bee ble t d s set up rphges  Ch. She’d hd  experece where her busess prter ws Chese, d they were ver ver  Ch d she sw rst-hd, utsde the turst rute, wht hppes t bbes, prtculrly bby grls. I Ch yu’ yu’re ly llwed t hve the e chld s the secd chld s te klled. Ad tdy, tdy, tht grl s rescug hudreds d hudreds  bbes lves becuse  her erts, becuse  wht she wted t d wht she decded t d. Nw tht’ tht’s the mpct  e pers. pers. I yu c ect e pers,  yu c get t rght r me, r the yu, the dvdul, yu c ect yur whle cmmuty. cmmuty. Yu c ect everye rud yu.


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) Hve yu red Te Rchest M  Bbyl? It’ It’ss  beutul bk. I gve t t my kds t red. red. Te uderlyg messge behd t s, sve 10%  yur cme. But  yu lk t t  lttle bt deeper, t’s but whle ecmes. I’m ctully  ecmst, d t ges thrugh the ecmcs  hw e pers’s welth c chge  whle cmmuty.. Nw I kw by chgg yur cl cmmuty welth, I c t ly mke  derece  yur yur le, but ls  the lves  everye yu terct wth – everye yu sped mey wth, everye yu cmmucte wth. Just lke the pebble pebble  the pd d the rpples tht lter ut ver the etre pd, whle ecmes re ected. Yu Y u my t relse relse t, but rm  ecmcs perspectve, t des. Ad tht’s tht’s why I’m I’m wrtg ths chpter. Becuse I kw the derece I c mke  yu let me.

The Perect Time For Cash Cows Is Now... S wht’s  csh cw? Where c we d these csh cws, where where d yu buy  prperty d t prduces yu mre cme th t cst yu? Well  csh cw, bsclly,  yu tke ll  the cme, less th ll the expeses, d t’s t’s stll pstve, the tht’s  csh cw. Tt’ Tt’ss the kd  prperty prpe rty we’re we’re lkg r. S hw d we d tht whe we’re we’re ut serchg r  prperty? Well W ell there’ there’s  lttle thg clled Te Rule 2 tht I use. Nw ths s ly  rule  thumb, but bsclly  yu’re lkg t  prperty d yu wt t kw hw much ret yu eed t mke the prperty pstvely gered the ths s wht yu d. d. Yu tke the purchse prce  the prperty d multply t by tw d dvded by 1,000, ths the gves yu the weekly ret requred t mke the prperty strt t be pstve csh w. w. I t’s t’s ythg mre th tht, t’s  eve better csh cw. S  yu’re yu’re buyg  prperty r $200,000 d t prduces $400  week ret, tht meets the rule tw. It’ It’ss  csh cw. cw. Nw bvusly rtes vry rm cucl t cucl, s d terest rtes, s d ther chrges d thgs tht yu mght hve but just s  geerl rule  thumb,  t cmes clse t tht, yu’re gettg t the stge where yu’re strtg t lk t smethg tht’s gg t be pstve csh w t yu. Nw tht’s ter yu’ve pd yur get’s cmmsss, d ter yu’ve yu’ve pd terest  100%  the mrtgge. Nw the res I’m I’m syg 100%  the mrtgge s

becuse,  yu’ve yu’ve gt yur prcple plce  resdece d t’s t’s wrth $400,000 d yu get  le  credt  t whch t 80% be $320,000. But let’s let’s sy yur mrtgge s ly $100,000. S wht yu’ve yu’ve gt there s $220,000 $220,000 wrth  vlble equty. equty. Ts s  yur PPR, prcpl plce  resdece. Nw yu mght sy, “OK, tht’s where I’m strtg rm.”” Yu rm. Yu mght rm, r stce,  cmpy d  trust tht ges ut d buys ts rst prperty. Nw let’s let’s sy tht rst prperty ws  $200,000 prperty. prperty. Wht yu wuld d s g d get  l  tht prperty  80% whch mes yu’d be brrwg $160,000 secured  tht prperty. Where’s the rest  tht mey gg t cme rm? It cmes rm yur vlble equty, equty, yur bg credt crd tht yu yu’ve ’ve gt sttg there vlble t yu secured by yur PPR. S  rder r tht prperty t be  csh cw, t hs t supprt the terest  t ly the $160,000 but ls  the $40,000. Tt’s  csh cw. cw. Tere re  lt  gets, slesme, peple ut there tht wll w ll sell yu egtvely-gered prpertes bsed   deduct r tx purpses tht yu mght, ter clmg the deduct r deprect mght be mrglly pstvely csh wed. My det   csh cw s e tht s pstvely csh wed   csh--csh bss. Frget the tx, I wt t be mkg mey, rel mey, d tht’s hw yu clculte  rel csh cw cw. Aythg bve the rule   tw mmum mes yu’re better .

How Do You Find Cash Cows And Even Better, Multiple-Income Cash Cows? S where d we lk r these kds  csh cws? Well W ell they’re they’re gg t hve cert chrcterstcs. Tey mght be   regl re d I’ll shw yu sme  thse tht I’ve I’ve bught. Tey mght be  dul ccupcy prperty where upstrs d dwstrs re bth reted ut seprtely r where yu’ve gt  gry t t ret  ddt t the m huse, r yu’ve yu’ve dded  secd resdece t the prperty r t mght be  duplex r  trplex r  ur-plex. It mght be  sx-pck r  eght pck. G t the Uted Uted Sttes d t mght be  57-pck. 57-pck. Ter develpmets develp mets ver there re huge. But tht’s gret. It just mes there’s mre mey t be mde. S wht re mult-cme strem csh cws? Here’s hw they wrk. Yu’ve gt multple cme strems cm-


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) g rm the sme pece  ld tht yu’ve yu’ve purchsed. It mght be be  shppg cetre. It mght be  develpmet r  ce develpmet. It mght be  dustrl wrehuse develpmet where where yu’ve yu’ve gt  umber  deret cmes cmg rm t. Yu mght buy  pece  rel estte d yu sy, OK, hw else c I crese the cme  tht prperty? I mght be ble t sell sgge, I mght be ble t ret ut the bck. I mght be ble t d smethg else. Hw else c yu yu get tht extr cme cmg ?

Here’s  exmple   mult-cme strem csh cw. Smple, esy, esy, ye c d ths. Ts prtculr csh cw cst me $250,000. $250,000. Mst  yu redg ths chpter culd hve bught ths prperty. prperty. Here re the gures gures  t. It cst me $8,000  purchsg csts d t hs  retl cme  $52,000  yer, whch s $200 per week  the ve uts. It’ It’ss  blck  ve. My csts  t re ly $24,000, whch mes tht ths prperty puts p uts  pssve cme  my pcket, every week  $527.00. Ad tht’ss $527.00 tht I  lger hve t g ut d wrk tht’ r. It’ It’ss pss pssve. ve. D I hve t py tx   tht? Yes but  I wet ut d wrked r the cme, I’ I’dd hve t py tx  t ywy.. D I hve t py tx  ywy  ll  tht? tht? N, becuse I kw my tx lws. I kw tht I c get  qutty qutty surveyr  there there d mxmse my tx deducts. I kw tht I c g d vst t d clm t s  tx deduct. I kw ll the pprprte tx deducts tht I c clm by sttg  my ce d t t gg ywhere er t. S , I w’t w’t be pyg tx  ll  the cme wheres  I g ut d wrk, chces re, r tht sme $527  week, I wuld be pyg tx  ll   t. Ad  I’m I’m wrkg r smebdy else, the I’ll get the tx tke ut rst, thks very much, d the hve t prve tht I eed sme  t bck. Tt’ Tt’ss hw t wrks.

Retire Rich, Retire Early - I You Want S  I c get e thg crss t yu, ths s the wy t g. Ts s wht yu eed t be dg, becuse cme, regrdless  whether yu lve yur jb d yu thk, “Ts s wderul. I’ve gt the best jb  the wrld d I d’ d’t wt t leve t”. t”. Tt’ Tt’ss gret. But wht hppes  yu c’ c’t d t? Wht hppes   ve yers tme yu wt t hve  bby? Nt me bvusly, but, wht hppes  yu decde t hve  mdle crss

d g slg? Te yu yu’ve ’ve gt ths s  bckstp cmg . Nw ths my t be yur pl rght w but ultmtely t s gg t be d t s ths pstve csh w tht wll mke yur retremet  whle lt eser. Nw whe I sy retremet, mst  yu thk, “Oh, tht’s t r ut, I d’t eve wt t thk but tht”. Well W ell thk g! Retremet culd be ext yer yer.. Yu kw, there des’t hve t be  specc ge requremet tht the sttuts lke t put  us. Whe yu’re yu’re clly ble, yu c retre y tme yu lke. Nw Nw,, retremet s t smethg tht s ctully desrble t me. It’ It’ss t smethg I’m I’m ctully gg ut d chsg becuse I lve dg wht I’m dg, but I d d  wt tht pssve cme s I’ve gt  sety et  cse I chge my md. Multple cme strem prpertes re prpertes lke blcks  uts. I lve blcks  uts. uts. Te res I lve blcks  uts s becuse I’ve gt multple cme strems cmg  rm the e purchse. It’ It’ss  the resdetl mrket whch mes t s esy t get t d t’ t’ss e  the rst vestmets tht mst mst  yu wll mke. Mst  yu w’t jump ut there d g d buy  cmmercl prperty up-rt, eve thugh cmmercl prpertes d hve  hgher cme yeld th ther prpertes. I the cmmercl wrld yu’ve yu’ve gt t kw  lttle bt b t mre d be  lttle bt mre wre whe w he yu’re yu’re buyg cmmercl prpertes. Whe we lk t multple cme strem strem resdetl prpertes, yu’re yu’re tlkg but hvg  mut  cme cmg  rm  umber  surces s  y e  the uts s vct, the chces re yu’ve yu’ve stll gt eugh cmg  rm the retl  the ther uts t mke yur repymets repymets d ther csts. I ct yu c ctully wrk ut yur brek-eve pt. Yu c ls mucture Yu mucture  multple cme strem prperty,, d I’ll tell yu but  cuple  clets tht prperty hve de exctly tht. I’ve gt  clet  Bedg, Vctr wh bught  tw street rtges prperty. prperty. It ws  ld huse t the rt, whch they revted d d the reted t ut. Tey the put strge clty uts t the bck, put  ece dw the mddle d guess wht? Tey’ Tey’ve ve w gt  pssve cme prducg prperty prperty.. Tey culd ly t sx strge uts  the blck, but sx strge uts reted


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) ut t $25 per week mkes  whle lt  derece t the pssve cme  tht prperty. prperty. I hd ther clet wh bught  blck  three up  Ng. Sme kd  stut. He ctully ctully bught t  hs superut ud s he hd t buy the prperty utrght wth  brrwgs s superut uds c’tt brrw. c’ brrw. It cst hm  grd ttl  $68,000. Te cme tht cme rm tht prperty ech yer ws sucet t llw hm t buld  ew strge uts  the blck every yer. yer. S every yer he bulds  ew mre mre strge uts wth the pssve cme the prperty prduces d every yer hs cme gets mre d mre d mre. He decded t d t cmpletely sde hs superut ud. Tt ws’t ws’t smethg tht he hd t d but he gured tht he ws  better mger  hs mey dg smethg lke tht th puttg t wth  ud mger. Tt ws hs decs. I’ve gt  ther clet tht rus  gl drvg rge, d he ws sttg e dy, dy, thkg, d he tced tht the glers ever ever ht the blls dw t the ed  hs prperty. prperty. S he thught, wht else c I d wth ths? Hw else else c I mke mey  my gl curse? S he decded t put dustrl sheds t the ed  the gl drvg rge wth  lewy lewy dw the sde. He pted  bg crcle  e  the dustrl sheds d he pys the glers  extr bus   ree less d sme gl blls  they ht the crcle   the shed. Ne  them d. Tey stll c’t ht the bll t the ed  the prperty but t lest w he’s he’s gt sme cmmercl prpertes dw the ed tht prduce hm mre cme.

How To To Create Your Your Own O wn Bank Ban k And Leverage Nw ths strtegy s  duble-edged swrd becuse t ly s the prperty prducg mre cme, t’s t’s ls wrth mre whch mes he c brrw brrw mre gst t whch mes he hs mre equty vlble r hm t vest  mre dels. By dg ths, yu re cretg yur w bk,  bk  equty tht c be used r urther vestmet. kg ths ccept  step urther, yur w equty bk c the strt t tke secd mrtgges  yur prpertes  exchge r the ledg d tht’s tht’s the stut yu wt t be . Where yu’ yu’re ccumultg yur welth d, ver tme, yu’ll pd txes thrugh yur ‘bucket

cmpy’(becuse yu wll hve exhusted ll  yur ther veues t mmse yur tx) d yur bucket cmpy wll the be the cmpy tht leds mey t ther structures d t tke regstered secd mrtgges  yur prperty r sset prtect ress Nt ly re yu prtect yur ssets yu re beg tx ecet d smrt wth wt h yur mey. mey. Yu’ u’re re usg yur mey, ver d ver g, d yu yu’’re gettg  tx deduct r  r t. But tht’s tht’s  whle ther stry!

More Cash Flow Property Strategies That Can Make You Rich Prpertes lke strp shps, d I d’t me “strp” shps - I me  strp strp  shps, hve multple cme strems cmg  s well. well. Oce blcks, shppg cetres, (I lve shppg cetres eve thugh they’re they’re mre expesve th sme  the thers) re ll exmples  multple cme strem prpertes. But yu d’ d’t hve t strt wth the bgges, yu c strt wth  duplex, r yu c strt wth  trplex r  blck  ur…As mst  yu wll ce yu strt t relly relly see the gures d hw they they c mpct yur ces. I’ve gt  blck  ur  Cetrl Queesld. Queesld. I’ve gt  cuple up there ctully ctully,, but e  prtculr I bught r $176,000 d there re ur uts. Ech  them ers  cme every week  $120 $120  week ret. Is tht  csh cw? cw? Well, d the gures. gures. Fur tmes $120 s $480. Wht dd I buy t r? $176,000. Des t meet the rule  2? Yes, t’s t’s  csh cw. I ct, t prduces but $5,000 t $8,000  yer pstve csh w w.. Nw tht s just s sweet s the ther e I shwed yu. Ad  yu hve  umber   thse, yu ccumulte tht $2,000, tht $3,000, tht $5,000, tht $8,000 r $10,000 r $15,000 wrth  pssve cme, the t suddely mkes  whle lt  derece t yur lestyle.

Everyone Saw It, But No One Bought It... I ws spekg t  grup up  Yepp  cuple  yers g d ths d ws  the lcl pper, the Mrg Bullet, d t sd “Huse dvded t ur uts, ll returg $100  week, urget urget sle $135,000”. Is tht  csh cw? Yes. Ts cme  the pper  the Sturdy d I ws spekg  the Mdy ght d I put ths up  the


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) scree d I sd, “S, wh sw ths d?”. Ad but ¾  the rm put up ther hd. I sd, “S whch e  yu bught bught t?”. Tey ll wet dw. dw. “Whch e  yu rg up but t?” Nt  sgle pers. pers. “Why t?” “Oh, ths ws ” r “It suded t gd t be true” r whtever else. Te ct s tht ths prperty put $11,400  yer, per um, t yur pcket. pcket. Nt just the rst yer whe yu buy t but every yer. yer. Ts thg s  uty uty.. Ts s lke buyg  pes, d ll yu hve t d, t get tht pes, s ll ut  whle hep  rms, bed dw d pck t up, d cme bck ext yer d bed dw d pck t up g. Tt’ Tt’ss wht csh cws d. d. Tey hve s much pssve cme cmg thrugh tht yu just ccumulte t, yer ter ter yer d t becmes yur yur cme. Tt s yur lestyle. Ts stu hppes ll ver the plce. Just but everywhere I spek, I c pull ut prpertes tht wll prduce cme, pssve cme, d peple d’t relse, they d’t kw where they re, they d’t kw hw t lk. Tey my t be stdg ut there wth  sg  them syg “I’m  csh cw, cme d buy me”. Smetmes yu hve t mke mke them t  csh cw. cw. Smetmes yu mght hve t crese the cme by dg thgs t them.

How You Can Creatively Manuacture A Cash Cow... I hd  studet wh bught  blck  ur uts  wmb. She bught them r $230,000 d they prduce $440  week ret. Is tht  csh cw? Nt relly, relly, but t’s gettg clse. Ater buyg the prperty she decded she wuld mucture  csh cw cw. Wht she dd ws put  ur wshg mches, ur drers,  pbll mche,  cke mche,  chclte mche d  spce vder mche. Ad she dd ths   lttle le-t tht ws ut the bck tht she crpeted d dd up  lttle bt. As mst  her tets were studets, they threw   ld V d  ld luge, d the ld le t becme  lttle ep-cetre r the studets. Mtes cme rud there there d they plyed spce vder mches d dd ther wshg. O verge ech week, ut  thse mches, she cllects $500  cs. Nw tht’s tht’s cretg  csh cw. cw. Tere re lts  wys yu c be  lttle bt cretve

d mucture ddtl cme. Tt’ Tt’ss e  them. Here’s sme mre... Tgs lke egttg cmmsss d strtg t reduce yur expeses   prperty prperty.. I yu hve  prperty tht ly hs e wter meter, get them seprted mgst ll  the tets becuse therwse yu yu’’re pyg r the wter, wter, t yur tet. tet. Sme thg wth the electrcty.. Yu c hve servces prvded tht cst yu electrcty X mut tht yu yu c chrge ut t  hgher mut. mut. Servces lke cble V, V, hgh-speed teret. It depeds  yur clet s t wht they csder t be desrble. I sme plces where I’ve gt prpertes, hvg cble V s smethg tht’s tht’s the rm. Hw culd yu pspssbly ret smethg tht des’t hve cble V, my gdess! Tere’ Tere’ss thg else t d ut here. Hwever, there re ther es where hgh-speed teret s relly wht’s wht’s mprtt. It’ It’ss  mtter  uderstdg yur yur tets d wrkg ut hw yu c prduce mre cme ut  yur prpertes. Here’s ther gd exmple... I  crprt csts yu, sy, $5,000 t put  but yu’re gg t get  extr $20  week ret  yu ret t wth  crprt, rughly spekg tht’s $1,000  yer extr tht yu’re yu’ re gg t get  ret. Nw yu’ve yu’ve pd $5,000 r the crprt, s wht’ wht’ss yur retur  mey vested? 20%. Is tht  gd vestmet? C yu yu get 20% smewhere else? My be t. Te ct s t’s ctully hgher th 20% becuse yu’ve prbbly cresed the vlue  yur prperty s well. S wht yu eed t d, bere yu sped mey ut  yur pcket,  yur prpertes, yu hve t lk t t   cst-beet lyss. Yu eed t d yur w lttle esblty study, study,  I sped ths mey, mey, the wht retur m I gettg  t? Is t wrth my whle spedg tht $5,000  the crprt, r s t t? Wht’ Wht’ss my cme yeld cmg rm t, wht’s wht’s my ptetl grwth cmg rm t? N Mey... N Prblem.

Use Someone Else’s Money And Create Cash ow... Whe yu’ yu’re t  stge whe yu’ yu’re re cpble  dg thgs lke tht yursel, the yu wuld be studed t sme  the dels yu culd culd strt t put tgether. tgether. I hd  ldy ut  Sydey tht, I’m srt  cllg the vedr


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) ce quee. She buys cmmercl cmmercl prperty wth  mey dw. She dd her rst e e by pprchg  develper d t ws the lst   dustrl wrehuse estte tht he wted t get rd  d she cvced the brker tht she eeded t tlk t the develper hersel. w hurs lter, she hd  ctrct  plce tht sd tht he ws gg t vedr ce her, 30%  the vlue  the prperty ver tw yers. She subsequetly gt  tet, she gt t  t reted ut, t s pstvely csh wed, she’s de mprvemets t the prperty, prperty, s  tw yers’ tme she wll be esly ble t revlue tht prperty, prperty,  ct she c d t w d py ut the develper. develper. Dd the develper eve thk tht he ws gg t sell t tht wy? wy? Uder  crcumstces. crcumstces. “I’m “I’ m t  bk”, bk”, he sd. But she ws ble, thrugh thrugh her kwledge, t preset such  gd rgumet t ths guy tht she ws   stut t be ble t sel the del d she’s de t ver d ver g thereter.

$25,000 In 2 Weeks Flipping Property Property Strategy Flps re buyg d sellg  prperty wth  quck success d mkg  prt. Wht yu eed t recgze s whe  prperty s udervlue d wht t s relly wrth the whether yu c -sell -sell t reltvely quckly. quckly. Ts mes yu hve t kw yur mrket. mrket. Smetmes yu c eve rgse  smulteus settlemet, tht mes tht yu’re yu’re buyg d sellg the prperty  the sme dy. dy. S ll yu’ yu’re re eectvely dg d g s tkg the prt mrg. Hwever, I wll cut yu tht yu must hve yur Hwever, ce  plce t be ble t settle  the prperty  ythg ges wrg. wrg. Ts s  exmple   lttle p tht  mte  me dd  Mrchydre. Mrchydre. It ws  tw bedrm, e bth, lck-up grge, 6 yer ld ut. Te prperty ws lsted r $165,000 d he bught t r $163,888 – the seller ws Chese d hd ths thg but umbers. He pd her  $500 depst d he hd  hs ctrct  cluse tht sd, “ble t shw the prperty t ptetl ccupts durg the settlemet perd”. Nw wht tht met ws tht durg tht perd he ws ble t brg ther tets tets thrugh, ther ccupts ccupts thrugh. Nw the sellg prty thught he ws gettg tets thrugh d tht he ws gg t ret ut the prperty. prperty.

I relty wht hppeed ws, he -sld the prperty t  thrd prty becuse he kew tht prperty ws udervlue. Ts s wht hppeed. He ctully -sld the prperty  tw weeks r $195,000 whch cdetlly ws  lttle uder mrket vlue vlue s well becuse he wted  quck sle. He mde  prt  but $25,000  hs pcket. He dd  smulteus smulteus settlemet. settlemet. He pd stmp duty whe he bught the prperty d the ew wer wh pd $195,000 ls pd stmp duty whe they bught the prperty. prperty. Hd he bught the prperty uder  pt ctrct, he wuld hve bee ble t sell hs pt ctrct d t pd stmp duty. duty. S t depeds  the ctrct d hw t s wrded s t whether duble stmp duty kcks t plce r t. t. Ether wy, wy, he eeded t be   clly secure stut s tht  ythg wet wrg, he ws ble t buy the prperty ywy,, d the -sell t t sme pt  tme  the ywy uture.

How To Create Positive Cash ow From Real Estate Without Owning It With A Little-Known Sub-Lease Strategy Te res I tlk but lesg d sub-lesg s becuse yu’ll yu’ll prbbly her t rm smee else s I my s well gve yu the whle stry d t just the rse clured glsses stry stry.. I hve  busess sscte  Amerc wh hs perected ths t the  - d  spekg t hm, he ws tlkg but hw he strted wth  mey. Yu c d ths wth  mey, but beleve me yu eed t be exceptlly exceptlly gutsy. gutsy. He sged  cmmercl lese   ugly, ugly, vct cmmercl buldg d he the wet but surcg tets r hs h s ugly, ugly, vct cmmercl buldg. buldg. He hd the gt  the gb. He kew hs mrket, he ws  the busess  gg tets r prpertes ywy. ywy. He sged the mster lese, d  the mster lese, he hd the blty blty t sublese. He sged t ver  lg perd  tme I mght dd, where he hd the ly pt t reew reew,, t the sub-lesees. He ls physclly mprved the prperty thrugh revt t mke the prperty mre ttrctve th the curret wer dd. Oe  the gret thgs but the rel estte mrket, s tht t s mperect. I  mperect mrket plce, yu’ yu’ve ve gt pprtutes t mke mey becuse t everybdy kws wht yu kw kw. Nt everybdy s wrkg wrkg rm the sme level plyg eld. Te curret wer wer  tht


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) prperty ws prbbly t very gd t mgg hs prpertes. Te curret wer  tht prperty dd’ dd’t relse wth  ew subtle chges the prperty wuld be mre desrble t tets. It ws rmt he dd’ dd’t hve wheres ths ths busess sscte  me dd. Te sub-lesees pd hm mre th he hd t py  the mster lese d he mde hmsel  tdy pssve csh w. He wet  t repet ths prcess my tmes. He’d get  ugly buldg, rmlly vct but t lwys, sg  lg lese, d he’d sublese t t  mrg t ther tets, s t dd’t ctully cst hm y mey. As he mved rwrd, he ctully ctully gt  lttle smrter d d tk ut pts t purchse   ve yer tme sp t  greed vlue whch met tht y tme  tht ve yer tme sp he ws ble t buy the prperty t  greed vlue whch met  the mrket shted d wet up  vlue, he’d he’d exercse hs h s pt t the lwer vlue d buy tht prperty. He tld me hs cme rm hs lese d sub-lese busess, let le hs ldlrd busess, ws rud but $100,000 per mth. mth. He’ He’ss bee dg t  lg tme d whe I sy  lg tme, he’s bee  t r sx yers whch relly I guess s t  lg tme but he’s w   secure stut where he c rd t mke  mstke. But  yu ted t mplemet ths strtegy up rt, yu c’t rd t mke  mstke  yur rst del. S keep tht  md. Whlst t s  strtegy tht yu c d wthut y mey t ll t c be rsky  yu re re uble t lese ut  sub-lese ctrct s yu re stll stuck wth the respsblty  the mster mster lese. Yu kw, Yu kw,  lesg  ugly, ugly, vct buldg, geerlly spekg, yu c get bg perds  tme ret-ree, s lg s yu’re yu’re prepred t sg  lg lese. les e. Well t’s tht perd  tme tht he uses t ctully get hs tets  d revte the the prperty  ecessry. ecessry. But I cut yu, t’s t r everybdy.

More Strategies For Manuacturing Cash Cows Ts s lke the ldy tht I spke but wh puts  the wshg mches d the drers. It’ It’ss ll  mtter  lysg yur prperty d wrkg ut hw yu c crese the vlue  ths prperty prperty.. Just thk wht re re sme  the thgs tht yu yu mght be ble t d? Ad 

yur gg t sped sp ed mey  the prperty, prperty, the wht’s tht gg t me t yu yu   cst beet lyss? lyss? I yu sped the mey, wht’s yur beet d hw much s t gg t cst yu? Mybe lk t t thgs lke the sle sle  sgge. I ws spekg  Sydey  cuple  weeks g d  getlem ws tellg me but  prperty  Melbure where  telephe twer ws stuck  the tp   cmmercl buldg whch prduced  rdculus mut  $28,000  mth ddtl cme just r hvg  elecmelecmmucts twer sttg  tp. Tse re the types  thgs tht yu eed t be csttly thkg . I’ve gt  blck  uts up    Rckhmpt tht’s tht’s  blck  ve. It s prperty tht,  ts w, s  csh cw.. It puts but $6,000 cw $6,000 r $7,000  yer yer pstve csh w  my pcket. It’ It’ss bvusly ge up  vlue d I c re-brrw gst t t g d d the ext thg. But  ts w, t put but $6,000 r $7,000 cme  my pcket. But  tp  tht, the the ld s ls bg eugh t buld ther ur uts  the bck, pssbly strt ttle d eve sub-dvde. sub-dv de. Yu see yu’ve yu’ve gt t csttly be ctve. Oce yu’ve gt  prperty, yu d’ d’t st bck d g “Oh phew, tht ws hrd. De t w, w, gt my uty”. Tt mght be the cse, but the ct s there there mght be  whle lt mre tht yu’re mssg ut   yu’re t ctve  the prpertes tht yu lredy hve. Hw  Buy Prperty At A Mssve Dscut Tt Very Few Peple Eve Kw Abut Te publc trustees d the perpetul trustees re prvte d gvermet rgsts tht sell  prpertes rm decesed esttes where ether there s’t  wll w ll  plce r tht the decesed hs elected t hve  publc uthrty settle ther estte. Nw the publc trustee stes re prtculrly terestg becuse they d t themselves. I Queesld r stce, they lst every mth the ucts tht re cmg up, whch s smlr t the prcess  ll the ther Sttes except they re ll utmus d re deret bdes  ech Stte, but they ll wrk pretty much the sme. Nw there’s  getlem  Brsbe wh lks ter ll  Queesld, d t’s t’s the sme  ll the ther Sttes. Sttes. Oe m c’t pssbly kw wht the curret mrket vlue s  ll  thse prpertes ll rud the Stte tht g up r uct. Sme  them re sld by uct  the ste tsel d


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) thers re just lsted r sle. A lttle whle g I mssed  bslute brg d I ws s yed. I yu kw the Sushe Cst, there’s  lttle re there bere yu get t Nmbur d the ld up there s reltvely vluble. It hs vews d t’s t’s rurl d t’s t’s beutul. Tere ws  te cre prperty, prperty, whch hd  ld huse  t d the ld hd bee subdvded t ur blcks, but 2½ cre blcks. Nw  2½ cre cre blck up there wuld sell r rud but $400,000 $400,000 / $440,000 therebuts. therebuts. Te whle prcel lredy subdvded, subdvded, sld r $550,000. D the mths  tht e, d I mssed t. Never md, there’s mre ut there. But tht’s tht’s the srt  thg,  yu kw yur mrket, yu c pck up dels sgctly udervlue d I c gve yu cutless cses  thse thse types  stuts. It’ It’ss ll but buyg mmedte equty. equty. Smetmes yu d hve t d thgs t thse prpertes t mprve the vlue. Smetmes yu d’ d’t. t. It relly depeds  the crcumstce, s hve  lk lk t tht srt  thg. Nrml decesed esttes, re delt wth by the executrs  the estte. Nw smetmes tht’ tht’s  slctr r  ccutt. Tey usully put the prperty prperty thrugh the rel estte gets. Sme  them d’t. t. Sme  them d t themselves.

How To Buy At A Discount With Deceased Estate Opportunities Here’s wht t lk r whe yu’re lkg t decesed esttes. Te mre beecres there re, the mre brgg pwer yu hve - s yu must lwys d ut hw my kds re vlved. Te bgger the umber umber  kds, the less deretl t’s t’s gg t mke per-chld   egtt.. Nw wht I me by tht s,  there’s tt there’s sy te kds d yu yu’’re egttg  $20,000 dscut  the prpertyy, tht’s prpert tht’s ly $2,000 ech. It’ It’ss t s much. Oh, just get rd  the huse, I’d I’d rther hve the mey, mey, t’s t’s ly $2,000 s the usul rect per beecry. beec ry. D’t wrry but t. Te greter the umber   beecres ls mes they re hrder t del wth s everye usully hs t gree. S, mke sure yu yu uderstd ll the bckgrud behd these prpertes whe yu’re yu’re buyg them but ls uderstd  yu buy t  uct, yu’re buyg uder uct cdts whch mes tht t’s t’s  30 dy ucdtl ctrct, yu eed 10% rmlly wth 24 t 48 hurs t be ble t settle  the prp-

erty. S  yu’re yu’re gg  wth lmted lmt ed uds, yu eed t mke sure tht yu’re ble t settle. I remember  cse, t ws  prperty tht  yug guy ws lkg t dw the Gld Cst d he ud ut ll the rmt behd the ut sle d why the seller ws sellg. I ths prtculr ut, t ws  ld guy wh wed t. He ws mvg mvg t  ursg hme s the yug guy sked, “Sce yu re mvg t  smller ut, d yu eed eed ll the mey w?” Ad he sd, “Well, I prbbly d’t but yu kw, why re yu skg?” skg ?” He sd, “Lk, I’m ly yug, I hve’t hve’t gt  lt  mey. Why d’t d’t yu leve sme  yur mey  the prperty Why d’ d’t yu leve leve , sy 30%, I c brrw the rest rest rm the bk, I c mprve the prperty d I c py yu  gd terest rte  the mey yu leve . At the bk, yu’re yu’re ly gg t get 5% t best. best. I’ll py yu yu 8%.” 8%.” A reltshp reltshp ws br. Tt yug studet bught bught hs rst huse. He ws ble t mprve the prperty, revte t d revlue the prperty, d he’s he’s . I thk he’s he’s gt but ur thers sce the. But the ld guy stll keeps hs mey  the prperty becuse the yug guy ges t t see hm ll the tme. He tkes hm hs cheque r the terest d he buys hm hs smkes d whtever else he wts d they’re mtes w. Tey’ve helped ech ther ut. Te ld guy’s guy’s gettg mre th he wuld hve t the bk ywy. y wy. S d’t be rd t sk. Te “” “” yu’ yu’ve ve lredy gt. Wheres  yu sk, yu mght just get  “yes”. Yu ever kw. Tere’s lts  thse kds  crcumstces where yu Tere’s c tur thgs rud d by beg  lttle bt cretve, prtculrly w the mrket hs chged, there’s there’s  lt  dels ut there tht c be bught  terms rther th dllrs. Tgs re strtg t get  lttle lttle bt hrder t sell, prtculrly whe yu’re yu’re delg wth the bgger peple. Te ed  the le   estte, the dustrl stu, the cmmercl stu, the ugly stu. Te es tht hve bee  the mrket r  lttle lttle bt  tme. I kw   prperty  Brsbe tht ws  the mrket tlly r ver  mll dllrs. It hd bee  the mrket mrket d bdy eve bd  t. I kw r  ct tht  ctrct ctrct wet  tht prperty r $354,000 becuse the seller ws desperte – but wh wuld rmlly eve thk t er such  lw mut   prperty tht ws tlly lsted r ver e mll dllrs. I’ve gt  mte wh relgusly ers 70-80%  lst prce, des’t mtter wht t s, des’t cre whether he buys t r t. It’ It’ss clled the sctter techque. 70-80%


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued)  lst prce, buy t r t. Yu wuld be surprsed hw my tmes he gets lughed ut  rel estte gets ces ly t be clled bck the ext dy. He sys he c’ c’t beleve t. Tey ccepted. Never hurts t sk.

Where To Find Real Estate At 50-75% Discounts With With Little Known RateDeault Auctions A rtes deulter s bsclly whe smebdy smebdy c’ c’t rd t py ther rtes   prperty. prperty. Te Cucl, rmlly ter three yers, sells up the prperty r whtever they c get r t. Te cucl usully dvertses the prperty but three mths prr t cmg up t uct, d yu hve t be there  the dy, dy, wth yur mey, t buy the prperty, rmlly 10%, settles  30 dys. I sme Sttes they re clled Sher Aucts r Bl Aucts. Te  ther Sttes, Sttes, prtculrly  New Suth Wles, yu c ctully get wht’s cmg up   ew mths  the Stte Gvermet web-ste, where prpertes re lsted d the clered every Frdy, Frdy, s yu hve t be quck. I Queesld, yu c’t d tht. Yu’ Y u’ve ve ctully gt t tlk tlk t the lcl Cucls r serch serch thrugh the ewsppers. O  prtculr prperty tht  grlred  me bught  Cblture. She relly dd’t ted t buy t. She ctully just wted t g t the uct t see wht hppeed but she culd culd’’t beleve hw much t ws gg r.. She bught the prperty r $52,000. Nw  yu r kw the Cblture mrket, tht s exceptlly chep,  mtter hw bd t s. She dd’t get sde, there ws  spect  ths prperty. prperty. It ws  drve pst, lke t r t. S she bught t r $52,000. Out  her w w mey t cst her $8,000. Ts ws the depst she put  d she brrwed brrwed the rest. Nrmlly spekg, whe yu buy  rtes deult uct, yu re buyg smee else’s prblem. Tey re ether  jl, they re metlly se, they re ded (whch s the best pt), there c be squtters  the prperty whch ws srt  the cse wth my grl reds prperty. Well he ctully wed the prperty but he hd  metl cdt. d dd’t dd’t uderstd the uct prcess. Te plumber tht cme  t x the tlet sd tht prtculr rm hd t bee used r but ve yers, s yu culd mge wht hppeed  there. It ws dsgustg.

Hwever, she dd the rght thg becuse he ws stll Hwever, lvg there d he dd hve  prblem. prblem. She wet t t hm d sd, “Lk yu uderstd tht I’ve bught ths prpertyy w d yu c’ prpert c’tt sty here.” Ad he srt  sd yes. She sd, “Wht “ Wht I’m I’m gg t d s I’m gg t d yu ther plce t lve” whch s wht she ws mst ccered but. but. She hd ctcted the Slvt Army d he mved t ther hstel d he w hs  bth every dy, he w gets three mels  dy d y,, he w gets the pes tht he dd’t dd’t kw he ws ettled t. Ad he’ss s hppy s Lrry. Ts s the best thg tht culd he’ hve ever hppeed t hm. She  the ther hd, gt dustrl cleers , pters, scrpers, put   ew ktche, bthrm, t  expesve e thugh, t  t cst her $12,000 ll up d she revlued the prperty. prperty. Te prperty revlue revlue r $115,000. $115,000. Ts prperty s bvusly wrth  lt mre th tht w but she reted t ut the t $165  week d she put but $36,000 tx ree  her pcket. Te prperty s stll pstve gered by $2  week d she’s gt $36,000  yer, thk yu very much, plus the ptetl grwth  the prperty t the uture. Tt’ Tt’ss hw rtes deulters wrk. wrk. Sme peple sy tht these prpertes  lger exst. Well, W ell, e  my metrg studets studets ud ut tht there ws e  Ipswch cmg up d I suggested tted tted t. S I sd, well g ut d d see wht hppes. It’ It’ss  gd experece r yu, s she wet ut there d whe she cme bck she sd, t ws gd. It ws  vct blck  ld. I sd, “S, “S, dd t sell?” ”Yeh, yeh, t sld.” I sd, “Wht dd t g r?” “Fve thusd dllrs.” I sd, “S, dd yu buy t?” She repled, “Yu dd’t tell me I hd t buy t!” Yu Y u hve gt t be kddg! Fve thusd dllrs r  blck  ld  Ipswch. Nw dmttedly dmttedly t dd hve ts prblems. It ws besde the cemetery but t ws stll ly $5,000. Ather metrg studet bught bught  ut  the Gld Cst r $42,000 thrugh  rtes deult uct. Ather studet  me mssed ut   uct becuse she dd’t dd’t thk she ws   pst t buy t.


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) Te relty ws, ws, she ws. Ts prtculr prperty ws wrth but $140,000. $140,000. At uct t sld r $65,000. $65,000. Hwever she redeemed hersel becuse she gt the ext e tht cme up d she bught t r $65,000 t d she’ss w lvg  tht s her prcpl plce  resdece. she’ It eeded revt but she mde gd mey  t. It’ It’ss w wrth but $175,000 wth the revt  plce. Ather clet  me bught  vct vct blck  ld ut t Rm. Nw yu ll kw where Rm Rm s, west  Brsbe,, but 8-10 hurs, r $600. Nw Brsbe Nw,, yu lugh but vct blcks  Rm t the tme  ths purchse were relly ly ly wrth but $20,000. $20,000. Dd he wt  vct blck  ld  Rm? N. Wht he ted ted ws t buy  plce  Mrchydre but he dd’t hve the mey t d t, he dd d d’’t hve the depst. S he bught ths plce ut t Rm d he wltzed up t the bk ter he ud hs plce t Mrchydre. He sd, “OK, I wt t buy ths plce  Mrchydre”. Ad they sd, “Oh, wht hve yu yu gt r securty?” He sd, “Well, I hve’t gt much sved but wht I hve gt s ths blck  ld, t’  t’ss  huse blck ut t Rm tht I culd put up s securty”. Tey sd, “Is there y mrtgge  t?” “N, , I w w t utrght”. He pd csh t the uct. S becuse he wed the blck blck  ld ut there d he uses tht s hs depst r hs plce  Mrchydre, he gt  $20,000 beet r  r  $600 utly utly.. But plese mke sure  yu’re gg t g dw ths trck, tht yu rg up the rtes deprtmet  the Cucl  the Frdy ter d mke sure tht tht prperty r prpertes re gg t uct the ext dy. Tey’ Tey’re re rmlly   Sturdy d  they re, the smetmes yu hve t jump  the cr r tke  ple t g t wherever t s t tted the uct d see. It’ It’ss ly Jhy  the spt tht ever gets the pprtuty pprtuty t buys these thgs s  t’s yur dughter’s weddg r Gret Aut Berth’ Berth’s brthdy prty tht’s tht’s  t the sme tme, yu hve t mke  decs s t whch s mre mprtt t yu.

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Revtg s  excellet wy t ccelerte grwth. But let me tell yu yu ths, revtg s  busess. Regrdless  whether t’ t’ss  vestmet prperty r eve yur prcpl plce  resdece, yu culd be cught r cptl gs tx d/r cme tx depedg  hw lg yu hld tht prperty  the revt prcess. I w’t g thrugh ths  ths chpter, but I d hve  lt  clets wh speclse  revts d sme er  very tdy cme s well s ccumulte  sgct welth prtl  the prcess. Te dvet  shws such s Grud Frce d Lct Lct d Auct Squd, hve met tht the revtg dustry hs becme  $3.6 bll dustry  dustry  ths cutry cutry.. Tt s huge, d t’s smethg tht yu certly c mke sme sme mey ut . Be creul wth the GS ssues d the cptl gs tx ssues thugh s there re  ew trps d remember wth cptl gs tx,  yu’re buyg d sellg  prperty, t ges rm ctrct dte t ctrct dte, t settlemet dte t settlemet dte. Here’s  cuple  prpertes tht we dd. Ts prperty hd  12’ crpet ske  the celg, t hd lt grwg ver t. I c’ c’t uderstd hw peple c ctully lve  these cdts. It ws but  $100,000 revt prt  tht e.

$1,200 Spend Creates A Huge $68,000 Return... A metrg studet rm Wester Austrl bught bught  wterrt prperty  Prt Prt Hedld. She bught t r rud $220,000 d reted t ut r $300  week. It’ It’ss t pstve csh w but the revt  the prperty s wht mde her the mey. mey. Te revt ly ly cst her $1,200 d  lt  hrd wrk. Well tht’s Well tht’s wht she tld me  the phe. Hwever whe I wet crss t Prt Prt Hedld t check ut wht she’d ctully de  ths prperty, she’d ly pted the rt  the huse, t ll the wy rud. “We d’t d tht  Prt Hedld, yu ly pt the rt.” ws her retrt. Uh huh. But she dd hve t revlued ter her $1,200 d hrd wrk d t ws stll vlued t $300,000 s she mde $68,800  the prperty   shrt spce  tme.


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) S, t c be de. It’ It’ss smethg ye c d. Obvusly r  lt  yu,  yu yu’’re just strtg ut, mybe ths s wht yu yu’’re gg t hve t d, d yu mght hve t d t yursel. yursel. As yu mve rwrd rwrd d yu d t’ss smethg yu bslutely lve, the yu mght get t t’  stge where yu yu’’re ctully usg ctrctrs t d ll the wrk. Just e wrd wrd  dvce wth ctrctrs, w I shuld’t hve t sy ths but I eel I d, be ce t yur trdesme. Yu get r better results, t s much cer, they lke wrkg r yu, they wll cme bck d wrk r yu g especlly  yu brg them  cse  beer   Frdy ter. Ad the ther thg s, thgs tht ctrctrs ctrctrs geerlly hte s pperwrk s  yu c mke ther jb eser, yu’’re gg t get  better del. Idety the jb, wrte yu t ut, detl ut exctly wht yu wt de becuse tht’ss hl ther qute de. All they’ve tht’ they’ve gt t d s ll   gure. Wheres  yu leve t up up t them t wrte t ut, tht’s pperwrk. Nbdy lkes dg pperwrk. Nt eve ccutts lke dg pperwrk s the mre yu c d r them, the better the results yu’re ctully gg t get.

How You Can Make Big, Big Prots In Real Estate With Just A Bit O Paper Work I lve ths strtegy. It’ It’ss the stest wy t crete stt st t cptl grwth wthut gettg yur hds drty. It’s clled, Strt tlg. tlg. Ts s the prcess  tkg  prperty  e ttle d pplyg t the lcl cucl t hve t brke dw t dvdul ttles s c ether sell them  dvdully r hve them revlued t  hgher prce becuse they re re dvdully ttled. S  yu buy  sx pck d yu brek t dw t dvdul ttles, t mes rm  bkg perspectve, tht the prperty s  lwer rsk prperty t the bk whe t s  dvdul ttles s they c sell the prperty mre esly d t mre peple th  the prperty ws ll  e ttle. Whe the prperty s  e ttle the ly buyer s  vestr vestr,, where s  dvdul ttles ye ye culd buy the dvdul uts seprtely, eve wer ccupers. S the bks mrket r -sellg the prperty s lmted whe the prperty s  s  e ttle d becuse they’ve they’ve gt the ddtl rsk,  ther p, the they d’t d’t led yu s much  tht prperty prperty,, geerlly spekg. Tey mght ly led yu 70% r mybe 65% wheres  t’s  sgle blck, they’re mre cled t led yu mre

eve 90% r 95% 95%  yu py mrtgge surce. By pplyg t the Cucl t hve tht prperty brke dw t dvdul ttles (d tht cst vres depedg  yur lcl cucl d yur Stte – sme Sttes re hrredus), the the vlue  tht prperty ges up  vlue, smply becuse yu’ve yu’ve used yur kwledge k wledge d yur pe t crete sme grwth  tht prperty. Ts s clled mucturg grwth. grwth. Ts s where yu buy  prperty d yu d yur due-dlgece  t. Yu Y u c cst ut the whle esblty study  the prperty eve bere yu sg the ctrct. I d’t lke t rely  exterl grwth. grwth. Grwth s smethg tht hppes hppes  the mrket plce tht yu hve  ctrl ver, ver, whlst I c shw yu hw t d due-dlgece d hw yu c lk r trst zes d hw yu c lk t mrket treds d the ecmy d supply d demd, d ll these ther thgs tht gve yu better dds, t’s t’s stll gmblg,  my p. I lke t hve certty  wht I d. S  I’m I’m gg t hve  grwth cmpet  my prtl, I wll try d lk r smethg where my dds re exceptlly gd r they’re they’re gurteed. Nw whe yu lk r results where yur grwth grwth s gurteed, strt ttlg wuld wuld hve t be rght up there   the lst. Yu c d ll tht due-dlgece bere yu ever buy t. Yu kw wht tht prperty wuld be wrth  tdy’s tdy’s mrket, t relyg  y crese  the vlue  the prperty thrugh mrket treds. Hw much tht prperty wuld wuld be wrth  t st there tdy d t hd dvdul ttles  t s ppsed t e ttle. Hw much yu yu culd sell ech e  thse dvdully AND yu yu’ve ’ve gt the blty t brrw mre  t whch mes yu’ve yu’ve gt mre vlble equty t brrw d vest smewhere else,  perhps  csh cw tht’s tht’s gg t prduce yu mre cme. Yu see, t’s Yu t’s ths blcg ct. I’ I’m m ll but blce. blce. I’m I’ m ll but dversct. I’ I’m m ll but kwg wht yur busess pl shuld be r yu, d beg ble t tke t ccut yur rsk prle d wht tht mes t yu, d hw much yu eed   sety buer  cse terest rtes rse, r  cse ths hppes r tht hppes. Yu kw  yu eed $5,000 sttg   bk r  t Yu eeds t be $100,000. Is t  yer’s cme, sttg there just  cse thgs g gst yu, r r s three mths sucet? I c’ c’t swer wht tht sety buer s becuse t’s gg t be deret r every e   yu. But strteges such s ths r thse  yu wh re  lttle bt mre t


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) herted whe t cmes t vestg  the prperty mrket, where the results re  lttle mre gurteed becuse yu kw t the utset, hw much yu’re gg t mke  the prperty re certly wrth the ert  lerg. Brrg the mrket crshg, yu yu’ll ’ll kw yur mmum prt. S bsclly, bsclly, wth strt ttlg, the result result s yur prperty wll be wrth mre, yu wll hve mre equty t brrw gst, d ptetlly yu get  tx-ree grwth prt. I yu d’ d’t sell t, t’s t’s tx-ree prt. Yu d’t py tx  tht mey utl yu sell t. Here’s e tht e  my metrg studets bught  Mt Is. It ws  sweet lttle lttle blck  ur r $275,000, $275,000, t’ss reted ut t $600  week. O ths prtculr blck t’ the uts were ll  seprte meters, they ll hd seprte wter meters d electrcl meters s e  tht hd t be chged. Te rewlls  betwee ech  the uts wet rght up t the celg. Tese re ll the thgs tht yu eed t kw d uderstd  yu’re yu’re gg t g dw ths trck. But t’s t tht hrd. O ths del strt ttlg ly cst $10,000 d tht ws r  csultt t d t r her. Tt cluded ll  her cucl ees d everythg else. She dd’t dd’t ctully eve hve t d y  the pper wrk d pst strt ttlg ech dvdul ut ws wrth $95,000 ech. Tt’ Tt’ss $380,000 r the blck blck whch s  muctured grwth grwth  $95,000. Nw Nw,, s t  csh cw? Yes, t s. She pd $275,000 $275,000 r t d she hd $600  week ret. Is t  muctured grwth del? Yes t s. She mde $95,000 prt r sgg  ew ppers. It’s ll but kwledge. Yu d’t kw wht yu d’t kw tll yu kw wht yu dd’t kw. Tt s s, s true. Yu’re Yu’ re Oe Del Awy Awy Frm Frm Mkg A Abslute Kllg...

Amazing True True Story O O  How One O O  My Clients Turned $25,000 In To $15 Million I hd  guy cme t me wh ws  ew Austrl, he’ss rm Germy d he ws  prperty bck  Gerhe’ my d he tld me but  del he ws dg where he ws vestg   busess. He ws buyg  qurry. qurry. It just s hppeed tht ths prtculr qurry ws 

wterrt ld. It hppeed t st   pece  ld 160 cres tht hppeed t ru t t the bech. But the wers were s xted tht they were sellg ther qurry. qurry. Tey hd gures  hw much re bdy ws there d ths mche hd ths much cpcty d the prductvty  the emplyees ws ths, tht d everythg else. S he wet lg wth them, he put dw  pt ee. Nw I lve pts, t’s hw yu c get  Develpmet Apprvl (DA) d  Buldg Apprvl (BA) wthut ctully spedg much mey. mey. He put dw  pt ee r the rght t buy the prperty y tme  the ext 6 mths d  tht 6-mth perd he culd buy tht prperty t  greed prce. He dd hs duedlgece. He ls ppled ppled t the cucl t t hve the 160 160 cres brke dw dw t 250 ld lts. He ws kcked bck. Tey ly ly grted grted hm 200. Tt prperty prperty ws the mmedtely wrth  whle lt mre th he ws pyg r t. Hs pt ws r $1.4 mll. He sd, “OK, I c’t c’t d ths develpmet le, I eed smee t help me ut becuse I d’t hve tht mut  mey.” He peed up the cl revew, d decded t tlk t Led Lese. He sld hl  the develpmet whch ws  $250 mll develpmet  the ed, r $15 mll. He put dw  $25,000 pt ee r  $15 mll retur retur  hl the prject. Tt’ Tt’ss hw ld subdvss c wrk. It mght be  smll e. It mght be brekg  prperty prperty  hl. Tere re lts   clet stuts where I c they hve used these strteges tht I tech d hw the gures ped ut, but I’m rd ths chpter s t shrt r tht.

Putting Investing into Perspective Regrdless  y strtegy yu udertke, here’s here’s the prcess tht I d ll the studets I metr g thrugh t see whether  prtculr vestmet strtegy wll wrk. I beleve dvdul vestrs eed t bse ther decss  my test d mesure rmul clled Te P.I..A est. Ts rmul puts t perspectve the wy  vestmet shuld be lysed. Te ‘P’ stds r Perslty. Perslty. Ay vestmet must rst sut the vestr’s perslty. My strteges wrk well r cert peple but t ecessrly r thers. It’ It’s  mtter  dg  strtegy tht suts yu. ‘I’ stds r Ivestmet. Ivestmet. I yu re re buyg  pece  rel estte t eeds t be be  gd vestmet. Des the


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) vestmet mke sese? sese? D the umbers umbers stck up? Des the due dlgece dcte tht t s  gd vestmet? ‘’ stds r xt – I d’t beleve  vestmet shuld be bught purely r txt ress. xt xt d the mst tx eectve wy t buy smethg ly becmes mprtt ter the vestmet hs rst pssed the test  sutg yur perslty d beg  gd vestmet.

Wht I wsh s tht peple culd decde t tke ct  ther w ccrd wthut hvg t hve  mjr le evet r le trgger trgger shck them t tkg ct. I wsh mre peple wuld stp d relly thk but wht t s they relly wt d cmmt t mkg  chge d t get cught up  the busyess  everydy le.

A Magic Formula That Works

Flly, ‘A’ stds r Asset Prtect whch s smethg I m relly bg . It s  gd buldg up  substtl mut  ssets, ly t hve them tke wy thrugh rvlus lw suts – smethg I hve sdly see hppe my tmes ver. ver. Whe buyg  vestmet sset prtect s just smethg yu d. It’ It’ss lke brushg yur teeth. It shuld be  prt  stute stute vestg.

I my experece, thse tht ctvely seek ut educt t prvde them wth the mmetum d strteges t kck strt ther welth cret jurey re hl wy there. Hwever wht s eve mre terestg s tht thse wh tted semrs ted t hve hve lwer success rtes th thse wh hve egged  lger term metrg supprt prgrms. I’ve expereced ths rst-hd.

 my vestrs get hug up  ll the wrg thgs d  the wrg rder. rder. Fr stce, they vest purely r tx purpses whe the vestmet  vestmet they re gg t s questble. questble. Or they get hug hug up  the sset prtect ssues d l t lk t the bg pcture  whether the vestmet relly suts ther prtl. It’s It’s s mprtt r vestrs t ever lse sght  the bg pcture.

O verge ly 5-10%  the peple wh tted semrs ctully tke ct rm wht they hve lered.

Why Sme Studets Studets Succeed d Prduce Prduce Icredble Results d Others Fl Mserbly… I hve spet qute  lt  tme csderg ths quest, tlkg t semr ttedees, thse tht buy my hme study curses d thse tht I hve metred d spet tme wth, eve thse tht I hve wrked wth r  mtter  weeks. Wht I hve ud s tht lthugh lthugh ttedg  tstc semr r purchsg  hme-study pckge d thrughly gg thrugh ll the mterls my leve yu eelg cmpletely hyped up d mtvted, the ct s my peple s g bck t sttg  the cmy cuch wtchg the dt bx (.e. the V), dg ther weekly grceres, pyg ther mthly blls, gettg up d wrkg rm 9m utl 5pm 5pm (r mre) d grdully grdully they re lulled bck t ct mde. Te weeks, the the mths, the the yers pss d suddely they relse tht they re 10 yers lder d stll  exctly the sme pst they were 10 yers g becuse they re dg the sme thgs they were dg 10 yers bere, except w they re 10 yers lder!

Yu hve t be steely determed Yu determed t wlk ut the drs  the semr veue d strt mkg chges  yur w ccrd. ccrd. Eve  yu hve gt wht t tkes t d ths, yu my d tht yu hve  ew wbbly mmets whe yu d yursel dubtg dubtg yur bltes, questg yursel whe the gd ld er mster strts t creep t ply r the ggg vce  yur husbd, we reds r mly gets the better  yu. By eggg   lger term metrg prgrm, yu re mmedtely cresg yur chces  succeedg. Strght wy yu re surrudg yursel wth lkemded pstve peple wh re ut there chevg the thgs tht yu re dg. Shrg rmt wth yur metr d thers helps yu t put t perspectve wht yu re dg, sty cused d cheve wht yu relly wt. Metrs  curse c ls er yu dvce d be yur vce  res s yu mke decss dec ss lg the wy. Te gret thg but metrg prgrms s tht they ls usully utlze  rge   lerg methds. S  yu kw yu’re t the type t sk up rmt   clssrm evrmet, beg prt   metrg prgrm ers yu the pprtuty t ler v v  the wrtte wrd, uds, tele-clsses, dg exercses, exercses, quest d swer AND semrs. As  eductr d  speker I kw I c tech


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Millionaire Phenomena Phenomena - Pr Property operty:: DYMPHNA BOHOL BOHOL  (continued) peple  lt mre whe I hve them wth me ver  lger perd  tme becuse they hve the blty t bsrb rmt, prcess the rmt, ct  the rm rmt d the cme bck wth quests bsed  rel le expereces rther th just ccept wht s sd rm stge whe they’re they’re   lse evrmet  exctemet exctemet d mtvt. Rel le des’t des’t hppe   stged evrmet. Te tstc thg but SAGED lerg s tht results re shred, lysed d prcessed, mprved up, prctced d ultmtely mged by jg tgether   stged lerg experece ver  perd  tme. Wht I’ve I’ve put tgether here s  chpter tht tht s gvg yu multple wys whch yu c use t get strted  the rel estte mrket rght w. At the mmet, we’re t the ccumult stge  the cycle. Wht I me by ths, s tht w s the tme t strt t buld  prtl, just bere the ext cycle kcks . Hw d I kw ths? I’m ut there every I’m ever y dy, lkg t rel estte d I get lts  peple erg me stck. Vedrs Vedrs re ervus, they’re t qute sure wht’s gg t hppe  the ext 12 - 24 mths. Wherever there s er, yu c prt. Tere re plety  dels rght w tht were t rud 2 yers g, wth lrge develpers hldg   puttg ew stck  the mrket d retls cresg, there wll be  pt  tme where vce vestrs wll strt eterg the mrket g. Yu eed t get hed  the pck d strt rght Yu rght w. w. Yu’ Y u’llll thk me  the lg-term. lg-term. Gd luck guys. I’m sure t’s t’s ll gg t be  breeze r yu, but plese, plese tke ct ext week becuse tht mes I’ve de my jb.


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Amazing rue rue Story Stor y o How How An Aussie Aussie Sur-Bum Went From Zero to MultiMillionaire Property Investor in Just 9 Short Years... Part of the Millionaire Phenomena Series

I

t’s gd t be here lks, let me strt  by syg tht t’s there s  mzg buzz  the rm t the mmet. Obvusly everybdy hs hd  very sprg weeked s r. S I’m I’m gg t get strght  t t. Yu kw, Yu kw, the thg tht’s tht’s very mprtt r us t uderstd uderst d s tht I m  better th yu. We’ e’re re ll deret d yu kw wht ths whle weeked s but s but education and inspiration d ll the rest  t. I thk smethg tht’s very mprtt r us t d, d tht s d’t d’t try d be Keth Grsm. Grsm . D’t try d be Jsh Hut. D’t try d be Dymph, d’ d ’t try d be ye else ther th yu. S wht yu d, yu ctully tke bts d peces rm deret peple’s peple’s lves d yu muld them tgether d sy,, ths s wh I m d ths s wht I’m gg t d besy cuse yu’re gg t sk r lure  yu’re gg t try d becme smebdy tht yu’re t. Yu’ve Yu’ ve gt t be wh yu re. re. Tt’ Tt’ss why I’m I’m up here wth jes  becuse t’s t’s wh I m d I d’ d’t wt t try d prtry smethg t yu yu tht I’m I’m t. Ts s just wh I m d wht I d. d. Wht I d I hpe – I’ve I’ve de  lt  prperty stu stu d I’ve de  lt  busess thgs d hpeully I c gve yu sme keys ver the ext lttle whle tht wll ctully help yu d wht yu wt t d. d . It prbbly w’t lk exctly lke wht I d but yu eed t tke sme thgs d sy, sy, I’ll hve tht pece d I’ll hve tht pece d I’ll I ’ll hve tht pece d t’ll  t’ll mke t t me. Te pl r me me t cme t thgs lke ths s t becuse I lke t d pressl publc spekg but wht I lke t d s help peple get the best ut  ther le.

Meet Josh Hunt Jsh Hut ws t the crss-rds 9 yers g wth the bk d credtrs kckg  hs dr, hs trdtl smll busess ws sprllg ut  ctrl ter  m jr custmer decded t chge c hge ts busess drect. Jsh ws clly expsed d ttlly let ut  the cld... Fst-rwrd t 2007 where Jsh ppered  tl televs recevg t-wde cclm r hs purchse  Ftzry Isld r $100,000,000.00. Hw des smee g rm lterlly ZERO t buldg  mssve mult mll-dllr rel estte empre  just 9 yers? Jsh revels revels hs humble beggs  hw he gt strted wth zer csh t buy hs rst prperty d hw he quckly gt t 30 prpertes... All wth  mey mey..

Te beuty but t s the res I wll spek t thgs lke these s becuse yu hve mde  vestmet  yursel. Tt’ Tt’ss the rst bg step. I yu c srt  sy, sy, I wt t becme  better pers, I wt t becme  bgger pers,  mre successul pers, yu’re yu’re  lrge prt  the wy there  ctully gg there.

So let me give you a bit o background on who I am. Yu just sw sme  the cmpes d Yu d stu tht we ru d sme  the thgs tht we d. But t gve yu  bt   de, becuse yu eed t uderstd my perspectve d the wy tht I lk t thgs t see whether yu lk t thgs r yu c sy sy,, well, I thk Jsh s 

Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) bt screwed up  hs hed d tht’ tht’ss the res why why,, s tht yu kw.

I ud s tht I relly hd t sk mysel, s ths wht I wt r my le?

I grew up wth mum d dd d  brther d sster d we trvelled rud   crv strtg churches. Tt’ss wht my dd dd d s I ws the ex putterTt’ upperer utl the ge  but 11 r 12 whe we settled dw  Newcstle where I gt rght t the sur scee whch ws tstc.

Te pers tht I r wy rm hme wth, hs mum ws  cusellr t the plce rce. Ad the plce ud us  Newcstle d we’re we’re 15 yers  ge d they put us  the pddy wg d they tk us t the plce stt d dvded us up d I spet three dys d three ghts  gl, seprted rm my red.

Abut ur yers yers ter tht, r three yers yers ter tht whe I ws but 14, we mved mved t Brke Hll. Hll. Nw Nw,, Brke Hll dd’t dd’t g dw rel well wth me. It ws  bt r rm the bech. Hve yu ever bee t Brke Hll? It’ It’ss  relly gret plce t sty r but three t sx hurs. Beyd tht t relly gets  bt bzrre.

Nw, I d’t thk tht’s ctully legl but yu kw, whe yur mum wrks wrks  the plce rce, they c d whtever they wt. Whe yu’ yu’re 15 yers  ge, yu yu’’re relly t gg t rgue wth them, re yu?

Oe thg tht yu d rm Brke Hll  yu’re tlkg t smee rm Brke Hll, they’ll sy, where re yu rm? Yu d’t eed t tell them whch whc h prt  the cutry r tertlly tertlly,, gegrphc lct yu cme rm. It’s yu’re It’s yu’re ether rm r m Brke Hll r rm wy w y.. It’ It’ss bzrre. Yu sy, sy, I’m rm Sydey. Sydey. Oh, wy. wy. Ether yu’ve gt t sy  street wth Brke Hll r yu’re rm wy. S we cme rm wy d mved mved t Brke Hll d wy peple dd’t t rel well t Brke Hll d s I gt t  lttle bt  truble. I ws vlved  the wrg crwd d s ywy, e dy whe I ws 15 yers  ge, I ud mysel bck  Newcstle, whch s t r rm here. Just up there. I ws wth my mte d 15 yers yers  ge d we hd  cr tht we brrwed rm  lcl cr yrd. A guy becme  gd red  me becuse I hd t wsh hs crs r  lg tme terwrds. terwrds. We were relly qute clse. But yu kw, kw, my clm t me whe I ws grwg up ws tht Agry Aders,  lt  yers g, we’re we’ re tlkg 20 yers g, he he cme  the V d he sd,  yu’re yu’re hmeless – there ws ths bg thg but hmeless kds – hm d Greyhud, we’ll we’ll get yu hme. We were the rst tw kds t ctully We ctully use tht but we dd’tt relly wt t g hme but ywy, tht ws us. S dd’ I gt t  bt  truble but t brught me t   tersect  my le. It ws relly relly, very mprtt r me t ht tht  tersect t  ge  15. I sy t’s t’s better t ht t t 15 th th t ht t t 35. Te erler yu c ht ths  tersect, the better d wht

But t relly brught me t  decs,  pt  my le where I sd, well, wht m I gg t d wth my le d s wht I dd, I mved ut  Brke Hll, wth my prets’ blessg. Ts tme I let wth my prets’ prets’ blessg d I mved t Bllrt d dd  rcrt egeerg ppretceshp. S I let hme t 15. Aywy, tht’s Aywy, tht’s the rst thg I ever dd well  my le. Up utl the, I ws  kd d  dt d the ter ve yers, I ws  quled dt. I becme relly gd t t. S t the ge  20, I ws  quled rcrt egeer. I hd  we d  chld  the wy – strted yug – qute yug. I thught I’m I’m gg t d the respsble thg d resg rm my rcrt egeer d I’m gg t wrk r mysel becuse I thught I’ll mke heps  mey. Yes, rght. I thk r the rst sx mths, I ws  uemplymet beets, mkg heps  mey mey,, cvcg  guy tht I ws lkg r  jb, but t ws terestg.

Then I went into business or mysel. I dd sme ktches d ktche desg d I gt stuck t tht d t ws uy becuse I gt cught up   wrld tht I thught ws prtble prtble but t ws’ ws’t relly. relly. S I wrked, wrked, wrked d we dd ths r but ve yers d I cme t  tersect umber tw. Yu kw, yu’re gg t cme t  lt   tersects  yur le d yu chse t tht pt whch wy yu’re yu’re gg t g. We cme t ths pt where ll   sudde wht We we were dg, we hd ktche desgers ll rud rud the cutry d we were wrkg very ver y, very hrd  busess


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) wth sme ther lrge busesses. Tey mde sme decss d bsclly wht I hd s I hd t my  my blls  e curt.

he’s gt ths ervus cugh.

Wht they decded t d ws ctully sy, sy, well, we’re we’re gg t srt  slw ths re  the busess dw d t ws devsttg r my sect  the the busess.

Yu kw, Yu kw, whe yu strt puttg pressure pressure  sme  these guys, they hve ths [cughs] d he gets but e wrd ut betwee every cugh d d t’s t’s relly yg. yg. I sd, well, mybe yu shuld hve smethg r yur thrt. Gve me  cll bck.

Whe yu’ yu’re relt  just e e r tw rms r strems  cme d they mke  decs t chge drect, ll   sudde yu d d’’t hve my chces.

But ywy, wht I’m gg t d, I’m gg t tlk t yu but my jurey d wht’s wht’s hppeed ver these pst thgs.

S I ws very yug  busess d ud mysel   pst where t ws best just t clse the drs. Ad tht ws devsttg r us becuse we’d we’d srt  wrked ll ths tme d we wet up d we elt we were dg relly well r  whle d the we wet wet bck dw d wet bck t zer.

Ad I’ve gt  cuple  pts r yu d d wht I’m I’m gg t d, I’m gg t gve yu prctcl pt, I’m gg t gve yu persl pts d the we’ll te sme busess strtegy  wth t.

S but eght r 9 yers g, we were t tht pt, zer. I lke zer. It’ It’ss  gd plce. Yu c thk clerly t zer. Ote yu d, d’t desp despse se zer. Zer wll ctully d umbers   thgs r yu. I’ll tlk but thse  lttle bt lter.

What I’m going to do, I’m going to tell you about my journey over the past 8 years, rom zero to where I am today and hopeully you can get something rom that. Wht we d, I wrk very hrd. It’ It’ss lke, yu kw, kw, retremet – peple sy retremet. retremet. Peple cuse cuse wrkg r yursel d retremet. I d’t wrk becuse I hve t. I wrk becuse I lve t. I guess tht’s the derece. Yu see tht Ltt d r P Yu Pwerbll werbll – they’ they’re ll the sme thg but whtever t s, where t sys, wrk s  yu thk yu d’t d’t eed t. Well, tht’s tstc, tht’s wht I d. I wrk s  I d’ d’tt eed t. Tt des’t des’t me there re’t thgs durg my dy tht I d’t lke dg. At the mmet, I’m I’m wrkg wth the surce brker. S I’m I’m  the phe d I’m I’m cruchg ths guy,, rght, becuse he seds me ths bll r  dded – I guy exteded the premum ver ths prperty r ur mths d he’s set me  $23,000 bll r ur mth’s wrth  extr surce cver. cver. I sd, yu’ve yu’ve gt t be jkg d

S I’ll gve yu persl thgs d sy sy,, ths s wht we’ve we’ ve gt t d d the I’ll gve yu sme very prctcl thgs but develpmet d wht we dd d the wy tht we structured t s tht wll hpeully help yu s well.

A Major Revelation S I’ve bught mysel t ths pt d I red ths qute. I thught t ws very terestg. Let me red t t yu. It ws  rtcle  Te Bullet Bullet by Mr Rdey Adler – wh kws wh he he s? Curretly  gl. gl. Aywy, ths ws rud the whle HIA surce Aywy, surce cllpse d wht he ws dg, he ws – ths rtcle ws tervewg Rdey Adler d he sd, yu d’t d’t uderstd the pressures d expectts d the dsdvtges  cmg rm  rch mly. I thught, s’t s’t tht terestg? terest g? Is’t t uy tht we lwys wt t be  the ther sde  the street? I grew up   tstc, lvg mly tht hd thg. I ws just  kd, I dd’t dd’t thk tht why d’t d’t I hve stek rther th susges? I ws hppy wth susges. I’ I’dd ever hd stek. stek. I dd’ dd’t relse wht I ws mssg. I ws just grwg up. But here I red ths rtcle whe I ws bck t zer where Rdey Adler s syg, syg, yu d’ d’t uderstd the dsdvtges  the pressures cmg rm  rch mly. mly. I thught, yu kw, e thg tht I’ve gt t d d yu eed t wrte ths dw.


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) I you’re going to be successul in lie or make a killing in i n the property market, I’ve got some timely advice or you... Stop playing pl aying the “Blame Game” Ga me”. N mtter wht pt  vew yu hve,  mtter where yu d yursel yursel  le, yu c lwys ply the the blme gme d Rdey Adler s plyg p lyg the blme gme syg, yu d’t uderstd wht t’s lke t cme rm  rch mly. Te there’s there’s ther peple tht re mkg thg  ther le d they’ they’re re syg, well, I’ve gt thg. S we’ve we’ve gt bth ppste eds  the spectrum d the scle syg,  I ws  the ther pers’s shes, I’d be ble t d smethg wth my le. We hve peple sy, We sy, well, my eyes re re t clse tgether, my mther’s t ugly, my dd ws  the dle. We c ll d excuses d wht we d, we put We put s much ert t dg qulty excuses  why we c c’’t d smethg whe we shuld be puttg ur erts twrds dg  slut t the prblem tht we re curretly . Stp plyg the blme gme.

Take Responsibility I hd t cme t  pt  my le whe I ws 26 yers  ge, but e yers g, where I sd, I m gg t tke respsblty r the pst tht I d mysel. Smee sd t me ths qute d I beleve t d I d’t d’t lke t but yu hve tdy exctly the mut  mey yu deserve. Yu d’ d’t deserve y mre mey th wht yu curretly hve. Yu hve the mut  mey tht yu deserve. I hve the mut  mey tht I deserve d I relly dslke tht becuse I thk I deserve mre. Yu prbbly re  the sme ctegry. ctegry. We thk we deserve mre mey but the ct s, t’s t’s skll, educt, cmmtmet, desre, wrk d tme. I d’t d’t wt t w the lttery. lt tery. I d’t d’t eve – smetmes I g t the cs. I g t the cs r ejymet. ejymet.

I d’t g t the cs t w becuse I rmlly d’t.

Learn to Create Money But I d’t g  the lttery becuse I d’t wt t w mey. mey. I wt t ler hw hw t crete t. Mey s lke wter. Yu’ u’ve ve gt t ler hw t drect t, lke wht Keth de. Keth, he’s he’s very gd t wht he’ss de d wht he des, he lers hw t drect mhe’ ey  hs vur. vur. Well, I wt t d tht. I wt t ler ler tht skll, rther th be the type  pers tht eeds t w smethg t bl me ut   my ext prblem. Tt’s t the skll tht I’d lke t be wrkg . We’ W e’ve ve gt t stp plyg the blme blme gme. We’ e’ve ve gt t mve beyd tht pt d sy, I’m gg t tke respsblty r wh I m d I’ I’m m gg t mke t  t hppe. S ce I cme t tht pt, here I m  the Sushe Cst wth thg. thg. I hd  mly tht lved  the Sushe Cst, I hd  mey but I hd  jb d wht I ls hd ws  desre, psss, skll, skll, helth. Tere re s much tht we d hve.

Don’t ocus on what you don’t have. Focus on what you do have. Wht I strted t d, I hd ths jb d I’ve I’ve ever bee  very gd emplyee. I lke t thk I’m I’m  better emplyer but emplyee hs ever bee e  my, yu kw,, rght up there skll sets. kw S ywy, I hd  jb d I relly dd’t lke t but I ws puttg   lt  wrk d s I gt thg d I thught, hw m I gg t buld beyd ths pt? Nw, wht yu’ve gt t uderstd, prr t ths, I hd  cmpy tht hd but 60 st rud the cutry. cutry. We were relly dg very well. well. S, I hd  lt  experece but I hd  mey. mey. S ywy, I cme up wth ths de but the bk wuld ever gve me mey r my busess. At e stge, we were turg turg ver smethg lke 14 mll bucks  yer r smethg stupd d tht ws ll just  smll turver turver.. S we hd  lt  turver turver,,  lt  st, but the bk wuld ever gve me y mey r


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) busess.

My Move into Property But I ud tht the bk wuld gve me mey r prpertyy. Whe they tld me they’d prpert they’d gve me 80 per cet. I thught tht’s tht’s tstc becuse tht mes I’ve ly gt 20 per cet let t d. I’ I’m m just but there. S I thught wht I’m gg t d, I’m gg t g t the prperty sectr. I’m t gg t sell t. I’m gg t d  wy t ctully get ths extr 20 per cet d I’m I’ m gg t get the bk t gve me the rest.

dy d I thught I’ll g d – ywy, I cme up wth ths tstc pl d the vedr ctully greed wth t. He sd, yes,  wrres, yu’re yu’re . S he thught he’s he’s gg t get hs prce d ll the rest  t. S ll   sudde sudde  I’m I’m  the prperty mrket. Nw Nw,, wht I’ve I’ve gt t d, I’ve I’ve gt sx mths d s I wrk wrk ut  ths sx mths, wht d I eed t d t ctully crese ths prperty’s prperty’s vlue by t lest 20 per cet s tht I c ctully buy t. S I wrked ut my tme les d my revts d ll ths srt  stu d I cme up wth ths tstc pl d ths s my thrd pt.

S wht I dd, I wet t – I ud ths prperty  Buderm Hll. Nw Nw,,  yu kw the Sushe Cst, Buderm Hll s  ce plce d there were  cuple  lmtg ctrs wth ths. It ws  bslute revtr’ revtr’ss delght d hd sme bg trees  the bck yrd d t ws  rel mess.

I wet d sw my slctr. I dd’t dd’t ctully kw wht  slctr dd t ths pt  my le le s r s prperty cveycg s ccered. ccered. I kew  plety  ther slctrs. Te crrespdece tht I’ve ever hd rm  slctr up t ths pt ws lwys egtve – py me, yu bstrd, yu kw, ths srt  stu.

S wht I dd, I wet d I egtted the del wth the vedr.

S I wet t ths slctr slctr,, I lked hm up d I wet d sd, I’ve gt ths pl d I tld hm ths s hw I wt t d t. He sys, Jsh, Jsh, tht’s tht’s t legl. I sd, ky. ky.

Nw, ths s whe the prperty mrket ws ded. Nw, Prperty ws’t ws’t mvg. It gets bck t the blme gme. Yes, Y es, the mrket’s mrket’s bmg, yu c’ c’t d tht w, w, the mrket’s bmg r yu c’t d tht w, the mrket’s ded. Tere’s lwys  excuse why yu c’t d smethg. Stp mkg excuses, strtg strtg dg sluts. Tt’ Tt’ss wht we’ve we’ve gt t d. Mve beyd beyd tht pt. S ywy, ywy, the mrket ws ded but I thught 80 per cet. I c mke  g  ths prperty thg, t’ t’d be ll rght. S wht I dd, I wet d egtted wth ths vedr d I sd, there’s  cuple  thgs tht I wt t d. I wt t buy yur yur prperty, prperty, I’m I’m gg t buy t t the lst prce d he thught, tht’s tstc, t’s bee  the mrket r  whle. I sd, but t’s t’s gt t hve ur thgs. N depst, sx mths settlemet, I wt the rst sx mths ret ree -becuse I hd  mey d the the lst e ws yu’ve yu’ve gt t gve me the pprvl t d revts, becuse I thught wht I’ve gt s csh w rm my jb. S me d my we were  wrkg d we were wrkg lg hurs. We were wrkg 10 hurs every every

Yu kw hw lke yu Yu yu cme up wth  relly gd gd e-ler, e-l er, lke t’s rmlly  dy lte? Yu shuld’ve thught,  I ws qucker, I culd’ve culd’ve just cut the guy dw t ths. S I thught but tht  dy lter. lter. S I wet bck t my slctr the ext dy d I sd exctly the sme thg verbtm d he thught he ws  sme rm  tme wrp lke, dd’t dd’t yu sy ths yesterdy? But tdy I hd  cme bck becuse I wted t brg hm t the sme pt where I hd  cme bck. I hd t brg hm t the sme pt. S I thught t brg hm t the pt, p t, I’ve gt t g thrugh the whle thg g. He sys, Jsh, Jsh, dd’t dd’t we hve ths cverst yesterdy? Tt’ Tt’ss t legl. I sd t hm, hve yu just t de t bere r hve yu lked t t d yu yu kw t’s t’s t legl? Te I sd t hm, I’m gg t gve yu tw dys t cme up wth the swer d I’ll cme cme bck d see yu. I  lger use ths slctr slctr..

Don’t Take Take No N o For An Answer - I You Want Something Bad Enough, You’ll Find a Way to Do It


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) S ywy, ywy, I cme ut  the slctr d I g bck tw dys lter d he sys, Jsh, I ud  wy. Ftstc. Te rst thg yu’ve gt t d, d’ d’t tke  r  swer. Yu kw, Yu kw, the thg s  yu wt smethg bd bd eugh, yu’ll yu’ll d  wy t d t. A lt  tmes yu’ll yu’ll cme up wth prblems prblems whe yu’’re dg prperty dels d ll the rest yu rest  t. I just reuse t tke  r   swer. swer. I herd ths stt ce tht 98 per cet s why d ly 2 per cet s hw. hw. I ther wrds,  yu kw why yu wt smethg, yu’ yu’llll d  wy hw t d t. D’t tke the  r  swer. Ote yu’ll yu’ll g t yur slctr r g t yur ccutt. Nw, my ccut Nw, ccutt t s t here. It’ It’ss just tstc. Accutts tke the crp ut ut  me. D yu kw why? why? Becuse we’re we’re ut there dg decet dels. I d dels tht my ccutt culd ever eve drem  dg. But the yu g t hm r cl dvce. I d’t wt t drve the cr tht he drves. I d’t wt t lve t the stdrd tht he lves but the yu sk hm r cl dvce  hw I shuld ru my rs. I rmlly hve  rly rcky reltshp wth my ccutt becuse he sys yu c’t d smethg d we re gd reds. But we’re we’re lwys lke ths becuse I thk there’s gt t be  gve d tke becuse these guys hve st dw   rm wth  text bk d they hve ther degree d they sy, ths s wht yu re llwed t d. Well, t des’ Well, des’t gel wth me. Yu’ u’ve ve gt t push. D’t tke  r  swer. s wer. Yu kw, the thg tht I lve but where we lve, s we lve  Austrl d t’s t’s t llegl r yu t w everythg.

hurdles wth tht. I lwys hve ths thught tht  ye c d t, I c d t. Nw Nw,, tht’s tht’s prbbly pretty rrgt but yu’ve yu’ve gt t hve sel-bele d there were tmes durg ths trsct tht I thught I d’t d’t eve kw  ths s pssble. Te hurdles re just mssve but yu c’ c’tt tke  r  swer. Yu’ u’ve ve gt t push, push, push. I yu’re gg t mke t hppe, yu’ve gt t mke t hppe. D’t tke  r  swer. S ywy, ywy, we sged ths prperty up d we mved beyd the pt. Te ext thg yu’ve yu’ve gt gt t d, ter yu d’t tke  r  swer d yu sg  del up,  lt  peple thk – lke I’m tlkg t ths grl yesterdy wh’s tryg t pull  ths prperty trsct trsct tht s te tmes beyd her her.. Aywy, she thks tht just becuse the vedr Aywy, vedr hs ccepted her er d tht she’s she’s gt t uder ctrct, tht she’s gg t mke the mey. Let me tell yu, just becuse yu’ve yu’ve gt t uder ctrct, there’ there’s  lt mre beyd beyd the pt. Lke wht Keth ws syg bere, egttg wth peple. He’s gt these prpertes d he’s hd t re-egtte. Just becuse yu yu c sg the del, just becuse the bk bk gves yu the mey, t des’t me tht the prt s  the bk. Wht I hd t d, d the ext pt s, s yu’ yu’ve ve gt t wrk. Yu’ u’ve ve gt t wrk, wrk, wrk. I ws tlkg t  guy  Ns  cuple  dys g. Yu culd sy he’s retred.

Serus, t’s t’s t. Tere s t  lw tht sys yu w t much d yu c’ c’t g beyd tht pt. We lve   ree cutry.

He’s gt 160 cmmercl prpertes. He’s prper tes. I’ve gt  de wht he’s wrth but t’d be  substtl mut  mey.. All  hs prpertes re prme prpertes but mey but he uderstds the ct tht he s  ull-tme ldlrd.

Wht yu d d hw successul successul yu re s ttlly ttlly relt  yu. Yu’ u’ve ve just t get ut d mke t hppe but d’t tke  r  swer. I my slctr sys , the I cme bck  cuple  dys lter – see, I culd hve let t tht pt d wh kws where I wuld be tdy purely becuse  slctr sd, , yu c c’’t d tht.

Whe yu’ yu’re  ldlrd, yu’ yu’re re vlved  ther peple’ss busesses. Te lure r success  ther buspeple’ ess s bslutely yur respsblty becuse  they l, tht mes they’re t pyg yu ret. Whe they’re t pyg yu ret, yu c’t cver yur mrtgge.

Yu’re Yu’ re lwys gg t cme up up wth hurdles d ths s the thg. Whe yu’ yu’re dg prperty dels, let me tell yu, the hurdles hurdles re mssve. Ts thg sd I’ve just bught  sld. Yu shuld hve see the ppg

S just becuse yu’re sttg   pst where yu’re csh w pstve tdy,  ll  yur tets stpped pyg ret, ll   sudde yu mght d tht yu’re yu’re t sttg  such  glmrus pst.


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) S yu’ve gt t sty  tp  t, yu’ve gt t sty  rt  the bll. Yu’ u’ve ve gt t wrk. Tt’s wht we ud. We hd t wrk. I’ve ever bee rd  wrk. wrk. I lve t. My we d I, we wuld prbbly wrk 12 t 15 hur dys every dy. dy. Nt becuse we hve hve t, becuse we wt t. We lve t. It’ It’ss the thrll  the chse, t’ t’s smethg tht we d. Yu’ Y u’ve ve gt t d ut wht’s rght r yu. Tt’ Tt’ss just wht I d. We’re We’ re buldg  brd d we’ we’re but t rchse resturts d I’m but t buld  $100 mll prject  Crs – well, t’s t’s t Crs, Ftzry Isld. Isld. But wrk s wht we d d wht I ud  ths prtculr crcumstce, whe I’m gettg bck  my eet, becuse I hd t wrk. S I’d I’d wrk  10-hur dy d the cme cme hme d revte ll ght. Smetmes yu’ve just gt t d t. Yu’ve Yu’ ve gt t kw where t t strt. A lt  peple sy,, I wt t g strght t cmmercl prperty. sy prperty. A lt  tmes yu c’t g strght t cmmercl prperty. LVRs re lwer. Yu’ u’ve ve gt t put mre cptl . Yu culd g d buy  huse d Yu d get 95 per cet mrtgge surce d sk yur mum r ve d yu yu’’re wy. Yu’ u’ve ve gt t kw where whe re t strt, yu’ve gt t wrk d tht’s wht we dd. I remember I just shed sdg the rs, becuse we’ve gt plshed rbrds. Tree ’clck we’ve ’clck  the mrg I get  kck  the dr. d r. Yu kw t’s t’s ever gg t be gd. gd. Bught rud sme sme cup ckes, just sw yu wrkg. Aywy,, t ws the eghbur d she sys, yu Aywy yu kw, kw, t’s t’s llegl t wrk bere 6 but yu’ve gt t wrk d tht’s wht we dd. I ths prtculr prperty, prperty, we wrk, wrk, wrk. All I hd ws the csh w  my busess d just pumpg t  there. Te beuty but t ws I hd 6 mths.

 the prperty. prperty. We pd 180, we gt  275 vlut, just by usg the csh w d hrd hrd wrk t ctully buld t. S we eded up sellg tht prperty bere we ctully eve purchsed t r 275 d we mde but $80,000 d I thught tht ws tstc. I d t ce, I c d t g. S we wet wet rm dg e prperty t tw prpertes d the we strted syg, rther th me d the wrk, I’ll strt t get bulders t d the wrk. S the wht I’d d, I’d g ut d I’d egtte wth develpers d buy prcels  ld ut t Chcellr Prk there. Tere ws  whle hep  ld ld t the bck there d bcked  behd t were these pwer les d  e ws buyg ld  there. S I sd t the develper, I’ll tke tht whle suburb, tht whle bck sect. Tey used t cll me the pwer le by by.. My dd lves  there w. w. He’ He’ss gt  twtch lke lk e tht – tht’s ky, he’s hd  gd le. l e. We hd t tested, tes ted, there’s  prblem. Tt w’ w’t std up  curt. N, t ws e but the thg s whe there ws  huses there, the pwer les were the ly thgs yu’d lk t d s s s the huses – s we wet  d I’ll slw ths prcess dw becuse t’s t’s very esy t srt  g rm e t 30. Wht we dd, we wet  d we sd t the develper develper  the ld – te yu’ve herd  bulder’ buld er’ss terms. Nw Nw,, ths s whe the mrket ws tugh d s there ws  whle hep  ld there tht ws ws’’t sellg. Ote wht bulder’s bulder’s terms wll d, the bulders wll sy,, yu c buld  my blck  ld d the whe sy yu’ve yu ’ve bult the huse, the yu py me r the ld, but tht dd’t dd’t wrk r me. Te res t dd’t dd’t wrk r me ws becuse  I ws gg t ce t -- I dd’ dd’t hve ll  the mey –  I ws gg t ce t, I eeded t tke securty ver the ld.

S the I llwed  mth r settlemet, 5 mths,  mth r evlut, evlut, 4 mths. Te I hd 4 mths t ctully d my revt.

S wht I’d d I’d g  d I’d egtte wth the develper d I’ll sy, sy, I’ll buy yur blck  ld but I ly wt t gve yu 60 per cet  the dy  settlemet. Te yu c tke  secd mrtgge.

S we wuld wrk ll ll dy d ll ght. N such thg s weekeds. It ws just mre pprtuty t wrk. Wee bsclly dd t. I 4 mths tme, we gt W gt  vlut

S the derece ws tht the my cer culd ctully use the ld s securty securty.. S the they wuld led me 80 per cet  the ld d the buld d the I


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) wuld sy 60 per cet. Becuse they’ they’d gve me  80 per cet led  the ld d the I’d tke sme  tht ld mey d gve t t the bulder s the depst r tht 20 per cet d I ws ctully ully udg these develpmets. S wht I wuld d I wuld d 5 t  tme d the 10 t  tme d 30 t  tme d bsclly just keep rllg them ut d I’d sell them t vestrs. Oe  the thgs tht we were dg whe the mrket s tugh s tht we were sellg them t sel-emplyed peple becuse  lt  sel-emplyed peple c ly get  80 per cet led,  lw dck l. Sme  the lw dcks w hve ge up  lttle bt but t tht stge, t ws but 80 per cet. S wht we wuld d, we’d d  huse d ld pckge d we were were buyg ld t but $80,000 d the we were puttg  $120,00 huse  t, s t ws $200,000. But we were the sellg them r  r 240,000 wth vedr cg, 20 per cet. S therere they culd cme up wth  ew thusd bucks t py ther stmp dutes d ll the rest  t d bsclly we wuld vedr ce them t these huses. Te tstc prt but t s we wuld just mke ur terest rte  lttle bt hgher th the bk s tht we were rst prrty t srt  py us ut.

Think Outside the Box - When the Market is Tough Wht we ud s the the bm ht d we hd but 30, 40  these huses ll wth secd mrtgges  them. We were just lkg r wys, wys, whe the mrket s tugh yu’ve yu’ve gt t thk utsde the bx. Whe yu sy, sy, I’ve I’ve gt t mve prperty prperty,, hw m I gg t d t? It ws  wy tht tht we ud t d t. We were erg – we were sellg t vestrs d We dg retl gurtees d we were sellg t peple tht eeded LVRs d ly 80 per cet, whether they were vestrs r whtever t ws. S we’re we’re lkg r ll  these pprtutes d bsclly structurg ur huses d prpertes s tht we culd d mre d mre d tht’s hw we bult.

Then the Boom Hit Ad wht hppeed s ll  these $240,000 prpertes re w wrth $440,000 d they were just pyg ut ll  ur vedr ce. We ctully gt ll   ur mey bck, whch s tstc. But the mey tht we ctully – we were vedr cg bsclly the develper’s develper’s mrg. We wuld get ll  ur csts bck, we’d we’d py everybdy else bck d we mght get $5000 s tht we culd et r the ext cuple  weeks d the rest  t wuld bsclly be sttg there d bsclly buldg ths equty ple. Te equty ple ws’t ws’t gvg me ythg but I kew e dy I’d I’d get t bck. S tht’s tht’s hw we strted t buld, but t tk  lt  wrk. I’ve gt  qute here d ths s my ext pt. Smetmes whe thgs re tugh d yu yu’’re  the treches d yu’re wrkg, wht yu’ve gt t d, yu’ve gt t ulesh  bt  uture t t yur preset. Te pwer  yur uture t yur preset. Let me tell yu yu hw pwerul pwerul ths s. Te mrket r psychcs d plm reders d thse srt  peple – I’ I’m m t relly t them but the mrket r thse peple  Austrl d tertlly tertlly s mssve. Let me tell yu why, becuse sme peple sy, tdy my le sucks but  I c be tld tht my uture s gd, t wll help me thrugh tdy. tdy. S they py  lt  mey t these peple t sy, d’t wrry but t, yur uture s brght d t mes tht yu c ctully get thrugh tdy. Smetmes whe yu’re  the treches d yu’re wrkg hrd, smetmes yu yu eed t ulesh  bt  the uture ptetl ptet l t yur le tdy. Yu lk rwrd d yu sy, sy, my le s gg t be tstc, eve thugh t’s t rel gd tdy. But yu’ve gt t lk t the uture, d’t just get cught t yur preset.

Choose to Enjoy the Journey Whe yu’ yu’re  the treches wrkg, wrkg, smetmes tht’s tht’s wht yu’ve yu’ve gt gt t d. Te lst thught bere bere we std up d stretch ur legs s yu’ve gt t ejy the jurey, lke Rdey Adler, he’s lvg t.


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) N mtter wh yu re, where yu’re yu’re t tdy. tdy. My we d I, we tlk but ths ll the tme. N mtter where yu re, wht yu d, my le prbbly prbbly seems glmrus t yu. Tt’ Tt’ss becuse yu’re yu’re t lvg t. Aye c std   stge d pt  pcture tht peple wll evy d I’ve gt  lt  stu gg g g  but I wrk hrd. Wht yu’ve yu’ve gt gt t d, yu’ve yu’ve gt t ler t ejy the jurey d I lve t d I lve t becuse I chse t lve t. Eve whe thgs re re tugh d thgs re tugh rmlly   regulr bss, yu yu’ve ’ve gt t chse t ejy the jurey d chsg t ejy the jurey s  chce tht yu mke. N mtter where yu’re t tdy, le s t shrt t lve purely r tmrrw’ tmrrw’ss ejymet. I I sw  spsht  my le tdy whe I ws 20, I wuld’ wuld’ve ve thught I wuld’ve wuld’ ve mde t. But yu kw the prblem but t s? It mves. Yu ever ctch t. Le ges . Yu kw, kw, I lve   relly ce pethuse verlkg the wter d I drve ce crs d just bught  sld,  I hd  tke tht spsht t the ge  20 d sd t 35 ths s wht yu’re yu’re gg t hve, I wuld’ve wet, yeh, yu beuty, I’ve mde t. But I d’t thk I’ve mde t tdy becuse t mves. Nw I wt smethg else. Yu c hve the best cr  the street. Ater  ew weeks, yu yu wt smethg smethg deret, just becuse t mves. Yu thk yu’ve Yu yu’ve gt the best lkg m  the street. It wll mve. He my t mve mve ut but t wll mve. Yu’ll d tht he’s he’s t ll tht he’s he’s crcked up t be. I m. My we – she kws t mves. mves.

Enjoy the journey. Lie’ Lie’ss too short not to enjoy where you are today. Te su s shg, the sur ’s brekg, there’s there’s s much gd stu gg  tht  the mdst  bttle – t ws uy,, I ws  ths very tese egtt wth  guy lst uy week. Ts guy – lke I d’ d’t tke le t serus. I’ve gt  lt  very serus thgs gg  but I just thk le’s le’s t shrt t t be ejyed. Aywy, ths guy s gettg ll ht uder the cllr Aywy, cllr d he sys -- there’ there’ss thg persl gst me d hm. It’s  bdy crprte ssue d ths guy’s gg  d he sys,  yu wt t tke me , I lve  gd ght, I’ll

tke yu rght t the ed. He’ He’ss tlkg leglly, leglly, rght? He syg, I’ll get my brrsters t t d ll the rest  t d I just pped. I prbbly shuld’ shuld’t hve but I dd. I sd, I tell yu wht, why d’ d’t we tke ur shrts , g ut t the grss d I’ll kck yur rse, I sd, becuse  yu wt t ct lke  lttle schlby sc hlby d sy, sy, lk hw tugh I m, I sd, why d’t d’t we tke t the whle wy d hve  ght  the grss? Yu’ve Yu’ ve gt t ler ejy ejy the jurey. jurey. Te ulcer s t wrth t. N mtter wht wht yu d, yu’ yu’re gg t hve prblems.. It’ prblems It’ss  ct  le. Yu kw, Yu kw, the ct s my prblems re re bgger th wht they ever hve bee becuse becuse my wrld’s wrld’s bgger. I remember whe I ws rug  busess, I used t hve thusd dllr prts. prts. My prblems prblems w cme  hudred thusd dllr lts. It’ It’ss t, I eed  thusd bucks. It’ It’s, s, I eed $500,000 d yur reds relly relly get sck  yu cllg cllg.. D’t cll me. Yur prblems get lrger,, le ges , t mves, ejy the jurey  t. lrger

How Do You Build Substantial Wealth? I hve  de. Let me tell yu wht I d kw kw d I’ll tell yu wht I’ve de d wht I’m curretly gg thrugh d hpeully yu c pck smethg up rm t. Let me tell yu the bggest derece betwee wers d lsers. Tere’ Tere’ss  bg derece. derece . Yu prbbly see them  yur yur street. Ts s the derece betwee betwee wers d lsers. Te derece s wg d lsg. It’ss true. Tt’ It’ Tt’ss the de derece rece betwee wers d lsers. Sme peple w, sme peple lse.| Wh re yu gg t be? be? Are yu gg t be  wer r  lser, lser, becuse t’s up t us. It’ It’ss up t me. I’ve gt t tke respsblty r wh I m. I’ve gt t tke respsblty r my busesses, my csh w w,, my prperty dels, my kds. I’ve gt t tke respsblty. respsblty.

So I’m going to give you some keys, some thoughts on how do we build substantial wealth. Frst pt, very mprtt, wrte t dw. Be c-


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) det. Let me tell yu yu why yu eed t be cdet. Hw d yu buld substtl welth? Yu buld t by beg cdet. I ejyed redg Rchrd Brs’s bk d he’s tlkg wth sme  hs mgemet tem but wht he shuld cll hs bk d hs thughts were, screw t, let’s d t. Nw, he eded up brgg ut ther bk clled Nw, Screw t, Let’s Let’s d t, lter whch wh ch bsclly ws the sme s the rst bk, just re-bdged t geerte mre mey rm suckers wh bught the secd bk. Tere ws thg ew  the secd bk. I yu’ve yu’ve gt gt the rst bk, d’ d’t buy the secd bk. Sme bk, deret cver. Screw t, let’ let’s d t. Wht  tstc tstc tttude. Tt summrses Rchrd Brs’ Brs’s le. He lys  pprtuty  the tble d the he lks t t d he sys, screw t, let’s let’s d t. We c pull ths .

Condence - Releases Opportunities, Condence Releases Finance, Builds Relationships … Yu eed t hve tht s  bckstp t wh yu re Yu re  yu’’re gg t buld substtl welth, tht yu c pull yu ths . Be cdet. Let me tell tell yu wht cdece des. Cdece releses pprtutes. Peple wt t d busess wth cdet peple. Opprtutes wll cme t yu whe yu’re yu’re cdet. Yu’ll d vestrs vest rs wll cme t yu whe yu’re yu’re cdet. I ws tlkg t  guy the ther dy d he sd there’s there’s  bt   prblem  ths sydcte tht he’s gt gg d the sydcte hs bught ve huses d there’s there’s ve peple  t. I sd, wh rus the sydcte d he sys, there’s there’s  e leder leder,, we ll just put t tgether   rum. Tt’s ever gg t wrk. Yu’ Tt’s u’ve ve gt t led. Yu’ u’ve ve gt t tke respsblty d wht they’re they’re dg s, tht ll   sudde there’s there’s deret ps  the rm becuse peple hve deret rsk prles. Tey see thgs thrugh ther w perspectve.

Wht yu’ve yu’ve gt t d, yu’ve yu’ve gt t sy, sy, ths s wh I m, ths s wht I’m gg t d d I try d gle s much rmt s I c  everybdy but I m gg t mke t hppe. I’ I’m m gg t tke respsblty r t. Wht yu’ll yu’ll d s peple wll pprecte yur yur cdece d j themselves wth yu. Yu’ u’ve ve gt t led rm the rt. Eve wth my st, st, I’ve gt t t led rm the rt. I yu’ve yu ’ve gt st, the mst mprtt thg  my le wth st s my rtghtly mgemet meetg becuse t’s t’s where I ctully shre shre wth my st, ths s where we’ we’re gg, ths s wht we’ we’re re dg becuse let me tell yu the mssve derece.

The Massive Dierence is Vision. Peple wt t eel lke they’re they’re gg smewhere. I they d’t eel tht wth yu, they’ll g smewhere else where they c eel t. S wht I d, I shre vs wth my my st. I sy, sy, ths s wht we’re we’re gg t d, yu kw kw, we’re we’re buldg  brd. Wth ur brd, we’ve we’ve gt  cuple  resturts   the Sushe Cst d ext yer we’re we’re gg t rchsg d the we bught ths sld d we’re we’re gg t brd t d we’re gg t buld  Hut sld resrt d tht’s gg t relly help ur brd. Wht we wt t d, we wt t buld  brd tht represets everythg ve str. str. S we culd d thgs better,, I’m sure we c, but the thg s, I eed peple better rud me t cect t my vs. v s. Hw re they gg t d tht  I d’t shre t wth them? Yu’ u’ve ve gt t be cdet; yu’ve gt t tke  led rle. Let me tell yu ther thg cdece des. Cdece releses ces. A bk wll lk lk t yur spredsheet d gve t  tck. Tey w’ w’t lk t yur spredsheet d gve yu the mey mey.. Cdece  yur cdece. Tt’ Tt’ss eugh  tht tht pt.

Condence builds relationships. Peple wt t d busess wth cdet peple. I d’t kw  yu’ve see the med – well, prbbly t tht much much dw here. Te med hs ge bllstc


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) lst week wth the sld purchse d t wet tl  dy ght,  bg stry d I’m gettg phe clls rm everywhere d the phe hs ge bllstc t ur ce ths week becuse everye wts t d busess wth  cdet pers. S they see t  the V d I’m tlkg t  guy ths mrg d he sys, I d’t kw yu but I’m spred by the thg  dy ght d I thk we shuld get tgether. I culd be wrkg 25 hurs  dy  I met wth everybdy tht’s tht’s bsclly clled me ver the lst tw weeks. But cdece bulds reltshps. It’ It’ss mzg tht whe yu’ yu’re  cdet pers d yu strt pullg thgs , peple wt t kw yu. Peple wt t buld  reltshp wth yu d tht  tsel releses pprtutes. Yu get tgether wth lkemded peple d cdece bulds reltshps.

So how do you build condence? How do you build it? Ts s the ext pt. Cmmucte. I thk ths s e  the mst pwerul thgs tht yu c cquer,  yu wt t buld substtl subst tl welth  yur le. Yu’ u’ve ve gt t ler t cmmucte.

grumpy md. I red ths qute qute ce d I thught thught t ws exceptlly pwerul d t ws ths, tht  hppy pers s t  pers   cert set  crcumstces but t’s t’s  pers wth  cert set  tttudes. We’ve We’ ve see t, we’ve we’ve see sprtl stres  peple tht hve bee  trgc crcumstces but they hve credble tttudes.

I you want to be an incredible person, you need to have incredible attitudes. D’t let crcumstces dctte t yu yur tttude D’ becuse wht yu d s whe tme gets tugh d t wll, becuse yur prperty w’t w’t settle  tme, yur vedr wll be wtg t pull the plug d d tke yur depst. Yu’ Y u’llll d tht ll   sudde everythg s gg t Gd d yu’re but t be sued d yu’re gg t lse t ll. Tey’re the tmes whe yur tttude s Tey’re  s mst mprtt, where yur cdece s stedst d yu yu’’re syg, yu’ll yu ’ll be rght. Yu eed t hve – lke the sld prject ws delyed by – t ws suppsed t settle  September d t settled lte Nvember Nvember.. I just kept tellg them, t’ll t’ll be ll rght, bys, d’t d’t wrry. Te uy prt but ths ws I wet up d I egtted ths del d t ths prtculr stge mey ws relly relly tght. S I thught I’ll I’ll g up d hve  lk t ths prject. prject. I wet up d I relly lked t but I relly dd’t hve  lt  mey.

Yu’ve Yu’ ve gt t ler t cmmucte cmmucte wth the st, yu’ve gt t ler t cmmucte wth the we, yu’ve gt t ler t cmmucte wth the kds d yu’ve yu’ve gt t ler t cmmucte wth yursel.

S I thught I eed t smehw smehw lck ths up. S I rmulted ths heds  greemet d I thught hw much wll I put dw s  depst d I thught  dllr.

Yu c be hvg  bum   dy d Yu d the truth s I thk tht  yu’re  leder, there s  excuse r yu t be   bd md. It’ It’ss t . I tell my mgers mgers,, d’ d’t ever cme t wrk grumpy becuse yu led peple d the lst thg tht I wt s my key peple t be secd guessg, s Jsh gg t be   gd md tdy?

S I bught ths sld wth  dllr depst d t’ t’ss ll but cdece d cmmuct. Nw Nw,, I hd t put  hell   lt mre mey  t th tht but I secured t wth  dllr d the uy prt but t s, I gt ths pht, t’s t’s tstc becuse the del ws s cmplex. cmplex. I’ve ever hd  settlemet lke t.

I c’t rd tht srt  thught prcess  my mger’ss mds tht I’m pushg t g rwrd. I wt them ger’ t be t cussed , m I   gd md? I’ I’dd rther them t be cussed , hw re we gg t grw ths thg, wht re we gg t d ext, wht grud re we gg t tke? Yu c’t c’t rd t be   grumpy md but yu’ve gt t ler t cmmucte.

Wht I ctully dd I bught  cmpy tht wed the shres  the sld d s wht t ws ws  chge  drectrshp d shre trsers, thg lke  prperty del tht I’ve I’ve ever de. I hd t g up t Crs d tted ths meetg d I hd t ru ths meetg d  ths meetg. Te wers were there d the the wers’ slctrs d the my slctrs d the bkers d the bkers d bks d there ws but 15 peple  ths rm d I’ve gt t red thrugh  ple  dcumets

Sme peple thk tht they re  ettled t be  


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) ths hgh. I’m thkg, m, d there’s ll thse bg wrds  them tht just d’t d’t mke y sese. Yu kw whe yu’re hlwy thrugh  setece d yu thk t’s t mkg y sese, wll I ctue? S yu just keep plughg d the yu hpe t the ed  t tht bdy sys, tht dd’t dd’t mke y sese. I hd lke tht hgh  dcumets d every setece ws lke tht. But t ws terestg terestg becuse prt   tht trsct – there ws sme lrge umbers  there – but  prt  tht trsct ws tht we hd t py $1 t sel ths prt  the ctrct. S I sd t the bys, I bught ths thg wth  dllr d w I’m I’m pyg yu  dllr r t. S we gt up d shk hds d I pd them ther dllr d I gt  tstc pht  me buyg ths sld wth e dllr. It ws’t relly the cse but ywy, t mkes me eel gd but t. But yu’ve yu’ve gt t cmmu cmmucte cte . We hd extes ter extes ter extes d the ly res they hug  there ws becuse they hd cdece  my blty t cmplete. Where dd the cdece cme rm? Cmmuct.

You’ve got to keep communicating. Nw, the thg s we were tlkg but mds bere. Nw, Yu Y u c’ c’t rd t be   pr md. md. Imge  I’m I’m tryg t pull  $100 mll del  d the guy clls me d tdy I’m grumpy r tdy I’m, I d’t kw  I wt t d t tdy d tmrrw tmrrw,, yes, I wt tht del. I’m tellg yu, yu w’t pull ythg . Yu’ve Yu’ ve gt t be csstet, lwys lwys pstve, lwys cdet. Hw d yu d t? Cmmuct. Let me tell yu the mst pwerul thg  the wrld tdy s wrds. We sw t 9/11, 9/11 chged the ce  the We the wrld. w ples crshed t  buldg d klled sme peple, whch ws trgc, but  lt mre peple de every dy th tht  Arc rm strvt d ll the rest  t but tht prtculr cdet tht hppeed e dy rud ur glbe chged ur wrld. wrld. Let me tell yu why t chged ur wrld becuse the sme sme guy wth  te twel  hs hed gets  rt   cmer d he sys, I’m  terrrst d I’m here t kll yu.

Wht t des, hs wrds bsclly reverberted reverberted thrugh just but every cmmuty rud rud the glbe d chged the wy tht peple behved. Tt’ Tt’ss the pwer  peple’s wrds. Let me gve yu  llustrt tht yu’re prbbly clser t. Yu’ u’re re   heted rgumet rgum et wth yur spuse, let’s sy tht yu’re  mle, d yu sy, I’m sck  yu, yu t trt. I wuld ever ever sy tht. tht. Let me tell tell yu wht yur wrds hve just de d hw pwerul p werul they re. Yur wrds d three thgs. Tey crete, they ctrl Yur ctrl d they ccmplsh. Tey crete  evrmet tht yu w hve t lve . B Lde dd t. Hs wrds creted creted rud the glbe  evrmet tht tht we ll lve . I ws stshed. Yers g I ws gg t g t the Yers the Grd Prx. Prx. Ts s just ter the 9/11. Te rumur rud rud ws be creul becuse t’s t’s  lkely plce r  terrrst terrrst ttck. I mde the decs t t g. I thught lter ths guy wth hs wrds smewhere else,  the plet, plet, lvg   hle, hs gt  $3 mve cmer, shws t  Arbc V d I d’t d’t g t the Frmul Frmul 1. Tt’s the pwer  wrds. Just lke yu just bgged yur we, they’v they’vee creted  wrld w tht yu’ve yu’ve gt t lve . Tey crete d the they ctrl d they ctrl the behvur wth the wrld. S w ll   sudde sudde,, yu’ yu’re mkg yursel der. Tere’ Tere’ss  suggl sugglg g r whtever. Tey crete, they ctrl d they ccmplsh. Tey ccmplsh wht yu set them ut t d. Wht yu’ve yu’ve gt t uderstd s yur wrds d ths. I sw ths  my kds. Whe ths becme  relty  my le, I sd I’ I’m m gg t ulesh ths r the pstve  my kds’ lves. I ws drppg my kds t schl t tht stge d I drp them  d they’re Srh d Jessc d s they’re gettg ut  the cr I’d sy, Srh, I thk yu re  bslute chmp. I reck yu’ yu’re the best lkg grl  the schl. schl. Lk t them ll here. Tey’ Tey’re re ll secd rte t yu. Yu’ u’re re beut beutul. ul. Tese kds, they jump ut  the cr, cr, I’m I’m ll rght. Why? Becuse my wrds creted, ctrlled d ccmplshed wht I set them ut t d. d. It’ It’ss mzg yu c chge the evrmet wth yur wrld by uleshg the pwer  yur wrds.


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) Yu’ve Yu’ ve gt t uderstd hw mprtt mprtt ths s. Whe yu’ yu’re   grumpy md, whe yu’ yu’re re   pr md d we ll hve them. D’t thk yu’re yu’re le, d’tt thk tht I ever get them. We ll get them. d’

He rrved d bere I culd eve get upstrs, whch s but ve mutes ter he rrved, he ws ptg wth ths spry gu d I’m I’m thkg,  preprt,  mskg,  thg. N drp sheets, just pt.

Yu’ve Yu’ ve gt t use yur wrds wrds t pull yursel yursel ut becuse let me tell yu, smetmes bdy else wll tke the respsblty t d t, br yu. yu. Ts e thg le le wll hbt wht yu c cheve  yur le becuse peple d’’t lke t d busess wth up d dw srt  peple. d

Aywy, t ws  dsster. Aywy, dsster. Fly screes d everythg, wdws, ths guy ws  leged. He lve hs ptg. I shuld hve bee mre specc. I shuld hve sd, sd, plese prepre the surce, plese msk up thgs tht yu d d ’’t wt pted.

I yu c ler t d ths skll, be csstet. Yu’ u’llll d tht yu’ll be  lt mre successul pers d thgs wll cme t yur le becuse becuse  t d the ulesh t  ther peple rud yu.

I just sked hm t pt d pt he dd, eve plts utsde the wdws were pted. We hd t d  mssve prue jb d tke thgs t the tp t ctully – becuse we culd culd’’t scrub the leves cle.

Tt’s wht I d. I ulesh vs everywhere I g. I Tt’s sy t the guys  my tem, ths s wht we’re cretg, ths s wht we’re we’re gg t d. I’m tkg ll  my mgemet tem d mst  my st wy t ths sld prty becuse I’ve I’ve gt t shre wth them them vs. Ts s wht we’re we’re dg.

Ts guy gves me  del d he clls me  cuple  weeks lter d he sys, hve yu yu pd the bll? I sd, bere we tlk but the bll, c we tlk but the jb? Hs respse ws,  yu d’t eg py the bll, I’m gg t cme rud there there d rp yur yur eg rms . I sd, yu‘ll hve t leve t wth me.

Tey’re wrkg   resturt, they’re tkg drks ut t peple. Why d they eed t see  develpmet develpmet tht I’m I’m dg up there? Becuse t rms prt  the vs. Tey eel lke they’ they’re cected.

Aywy lg stry shrt, I pd hm mst   the mey d tld hm  I ever herd rm hm g, I’ I’dd rg the BSA d everybdy else but hs wrds ctrlled my wrld, becuse w ll   sudde I’m lkg ver my shulder thkg I hpe I d’t d’t see ths guy dw the street.

I ws syg t my mgemet st tht they hve t tell ther st but vs, becuse  I d d’’t shre vs, the ly thg tht they’ve gt let t cmpre s dllrs d cets. S wht mkes my $20  hur y better th ext dr’s dr’s $20  hur? Nthg. But  they eel lke they’re they’re cected t  vs tht’ tht’ss gg t be  d they’ they’re re buldg smethg gret d they wt t be  prt  t, let me tell yu, yu c py them 15 d they’ll they’ll stll wrk r yu. Nt tht yu yu shuld d tht but I’m llustrtg the pt tht yu’ve gt t cmmucte.

The power o communica communication tion is absolutely important.

I memrsed hs umber plte, kew the clur ute tht he drve, mde sure tht I d’t g ywhere er where I kw he wrks. Ts guy’s guy’s wrds ver the the phe creted, ctrlled d ccmplshed wht they set them ut t d d tht ws brg er t my le. Yu’ve Yu’ ve gt t uderstd hw hw pwerul yur wrds wrds re. My wrds wrds cll dels . Tt’ Tt’ss wht they d. I yu wt t be successul  rel estte, ler hw t ctrl ctrl yur wrds.

A cuple  yers g  ths ths huse, but eght yers g, tht I ws revtg, I wted  pter t cme thrugh d pt whle I ws t wrk.

Yu’ve Yu’ ve gt t kw  yur yur hed – tht’s tht’s wht Keth ws gg thrugh – yu’ve yu’ve gt t kw yur umbers umbers but the yu’ve yu’ve gt t cmmucte them thrugh wrds. Peple hve cdece t d busess wth yu d yu’ll d tht t wll wrk ut.

Te guy gves me  qute. He dd’ dd’t ctully cme , lked thrugh the wdws, ths guy gves me  qute. I thught well, well, get t . S he rrved. I ws dwstrs.

Next thing, you’ve got to be Committed, you’ve got to work hard.


page 53

Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) Wht I’m I’m gg t d, I’m I’m gg t tell yu sme thgs here but the thgs tht I’ve lert whle beg  the treches, whle beg cmmtted. I ther wrds, wrds, the thgs tht dd’t qute wrk ut d I thught I’m ever gg t d tht tht g. I thught ths s where I c ctuctully tell yu whe yu yu’’re cmmtted, ths s the crp c rp tht cmes t yur le tht I swer I’d I’d ever d g.

$250,000 cmmss becuse wht t sys  the get’s get’s greemet rm s tht the cmmss becmes pyble whe t ges ucdtl.

I ws   prject d I’d I’d sld ths prperty d t ws but  seve d  hl hl mll dllr sle d s t ws’’t lke just  lttle ut. It ws  decet blck  ld. ws ld.

Whe yu get  get’ get’s greemet t lst, the thg thg tht I’ve lert s yu put  le thrugh ucdtl d yu wrte settlemet.

Mde ths sle, guy wet ucdtl d pd  $50,000 depst, whch ws thg, uderstdg the res t’s t’s thg becuse   seve d  hl mll dllr prject, prje ct, tht’s  mth’s mth’s terest. It’ It’ss  bt mre th  mth’ mth’s terest, t des’t des’t lst lg. Ts guy ges ucdtl d he sys t me, yur DA tht’s tht’s curretly , I wt t d smethg deret s pull yur DA ut d I’ll submt my DA.

S  ther wrds, I wll py yu  t sells, t  t ges ucdtl becuse wht I ud – d the sme thg hppeed t  red  me tw weeks g where  get cmes  d I d’t d’t kw  t ws s clculted s wht t seemed.

Tught he’s he’s ucdtl, pd  depst,  prblem. S I wthd wthdrw rw my DA. We get t settleme settlemet, t, c’ c’t settle. Extes Extes, , extes. w mths lter, c’ c’tt settle, I ccel hm. I get t keep hs 50 grd. Wh cres? By ths stge t’s cst me 500,000 bucks  extess. I d’t hve  DA y mre becuse he sked me t remve t. He dd’t dd’t ctully get rud t submtt submttg g hm s w wht I’ve gt s I’ve gt  rw blck  ld tht I ws sellg wth the DA r $7.5 mll mll d I gt  guy tht ws ucdtl. Tt I culd w sue, tht ws  $2 cmpy d he’s well structured he’s the e m, whch yu’ll yu’ll d tht mst – tht’ tht’ss wht we d, we wt t structure urselves well. erry, my slctr, wh’s cmg t tlk t yu tmrrw,, I cll hm erry e. rw e. Ftstc. Nthg stcks t hm. He’ He’ss  gd m d he des  lt   ur slctg wrk. Relly swtched  d kws wht he’s he’s tlkg but but I’m  ths pst where t’s cst me  lt  mey d I’ve w gt thg d I hve t put the thg bck  the mrket d I sell t g d I’m but t settle. Wht hppes? w dys bere settlemet, settlemet, the get tht sld t the rst tme clls me d sys, yu we me $250,000 cmmss. I sd, bull crp. He sys, yes, , yu d, yu we we me

It des’t sy, d yu’ll d ths d s ths s  less tht I’ve lert tht wll sve yu – culd sve yu hudreds d thusds  dllrs.

Ts guy puts  $2000 depst dw   mll dllr prperty d these smll depsts – I’m t them becuse tht’s wht I lke t gve but I d’t lke recevg them. I lke t see the peple re peple  substce. But ywy, ywy, he puts  $2000 depst d the the guy,, he tkes t  the mrket, the wer tkes t  the guy mrket, the get s ll   sudde ble t sy tht my cmmss s w pyble. S ths get, yu’ve gt t uderstd, d I’m t syg – hpeully they d’t d ths but I’m tell yu t’s pssble. A get culd sell sell yur prperty prperty ur tmes t t bgus buyers wth $2 cmpes tht yu culd c uld theretclly sue. Te whe yu cme t settle sk yu r ur tmes cmmss becuse t’s t’s pyble whe t ges ucdtl. S I hd ths prperty d the get clls me d sys, yu we we me $250,000 cmmss. cmmss. I sd, bull crp. crp. S ywy yu’re yu’re tw dys   seve d  hl mll dllr settlemet d yu d’t wt  dely. By ths tme, yu’re  develper d w yu’ve sked yur mum’s mum r mey becuse yur mum hs ru ut  mey d yu’ve yu’ve gt thg d yu eed t get ths thg thrugh. Ts get sys, I’m sedg yu thrugh  letter, I’m sedg t t yur slctr tht s gg t sy tht he s gg t dsperse the $250,000 settlemet drectly t my ccut. I yu d t sg tht, I wll put  cvet ver


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) the prperty d yu wll t settle. S they hve hve every rght. Tey c put cvets cvets ver t d ll   sudde yu d’t d’t hve  chce. S yu c g d try d ght t d dely the thg d ll the rest  t d the g t  curt  lw lw.. S bsclly wht I dd, I hd t py the cmmss. $250,000 r  guy tht bsclly cst me $500,000  delys. A very expesve less I’ve I’ve lert. Yu ler t rm beg  the treches. Oe pt, ther thg tht I’ve I’ve lert. Let me tell yu hw I structured  prtculr del tht I thught ws  gd del d the I hd smebdy else tell me tht I’m  dt. Ts pers ctully kew wht he ws dg dg s I tk hs dvce. Wht I’d I’d de, I’d I’d structured  del d yu mght – ths s the wy tht yu mght thk but dg  del d I used t d hpeully ter tdy yu w’t. Wht I dd, I ud ths blck  ld d t ws cde ssessble r but 350 350 uts. S wht I thught I’d d, I’dd g  d I egtted wth the vedr d t ws  I’ pt t purchse. I sd I’m gg t py yu $100,000 r ths pt d the pt lsts r 18 mths d I thught  tht 18 mths I’ll get  DA d I’ll get  uplt  the prperty d therere I’ll hve plety  equty t g t the ext stge. S wht I d, I put  hudred hudred grd dw d I put 150,000 bucks t ll  the desg d gettg the DA d the I’ll get the uplt d I’ I ’m rght. Te I thught I’ll be relly clever d  I d d’’t settle  ths dte, I c ctully hve sx mths wrth  extess by pyg pyg yu $100,000 $100,000  mth. I thught tht’s pretty prcey but I’m t tedg t use them. S ywy, ywy, I g t  t ths del d I thught r  cuple  hudred thusd dllrs I’ve secured  $10 mll prject. Tt’ Tt’ss the blck  ld d the the uplt d I thught I c mke  squll  ths, just tstc. Aywy Aywy,, I get t the pst where thgs re’’t gg the wy tht I thught they were gg t g. re Cde ssessble, ll  ths srt  stu d ll   sudde t’s t’s just t llg t plce. S I get t the stge where I’ve I’ve gt t sell the thg d try try d recver wht I ws gg t py r t becuse I’ve I’ve vested t ths stge 100,000 bucks  my tl pt t purchse d I’ve vested but 150,000 bucks  pls.

Te I’d I’d pd ur  these extess s tht’s tht’s ther 400,000 bucks. S I’m I’m gg dw the tube r but but 800,000 bucks d I thk the ly wy tht I c d ths s bsclly exercse my pt d re-sell the blck  ld. S w I’m I’m  ths mssve tme thg d I’m thkg wht m I dg? S ywy, I wet d sw ths guy wh’s gt  lt  experece d he’ he’ss the s   publcly p ublcly lsted cmpy,  bg prperty cmpy. cmpy. He sys, yu re re  ully edged dt. I thught I ws relly smrt d t ws  very very gd lerg curve. He sd, ths s hw yu structure structure  del. It’ It’ss bee very,, very vluble. He sd, I’ve very I’ve just egtted  ths del d let me tell yu hw t wet. He sd, I wet  d I sd  $5000 depst d hs blck  ld ws but ve mll. $5000 depst,  pt t purchse t r tw yers, subject t  DA. It ws’ ws’t just subject t  DA. It ws subject t  DA  hs stsct. S bsclly wht t ws, he’s gg t put hs mey t  DA, he’s gt $5000 tht ws’t relesble tht he’d ctully get hs ve grd bck  he ws ws’’t hppy wth t y stge becuse  y e prtculr res. Te hs ext stge ws, d the whe we mve rm tht t ctully settlg the prperty, prperty, I’m gg t gve yu 50 per cet  the purchse prce, the I’ I ’m gg t gve yu 25 per cet mre t the rst 12 mths d the I’m I’ m gg t gve yu the lst 25 per cet t tw yers. I’m thkg wh wuld ccept  del lke ths? I’m ths? Wh  ther rght md, wht srt  vedr – becuse  he gets  DA  ths $5 mll prperty, t’s prbbly gg t be wrth 7, but he’ he’ss t gg t gve g ve hm 5 mll. He’ss ly gg t gve hm 2.5 mll dllrs t settleHe’ met, whch ws just  tstc del becuse ll   sudde yu c rll t cstruct, t put  cet  becuse the thg csh ws tsel becuse yu’ve yu’ve gt s much equty. I sd, wh wuld d  del lke tht? He sys, I just pulled  wth Stcklds. Mke Sure All All the Crds Fce Fce Yu, Y u, t the ther wy rud I’m thkg wht m I dg? Wht I lert s whe I’m yu’’re dg  develpmet, mke sure ll  the crds yu ce yu.


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) Te bg prblem ws  my rst develpmet tht I thught tht I’d llwed plety  tme but I’d ced the crds t them t sy  I d’t perrm, I’m ut  pcket. Where wht ths guy hd de, he’ he’d cked them rud d sd,  t des des’’t hppe these re the pts tht I’ve gt d he remed  ctrl ll the tme.

Calculate the Risk Whe yu tlk but clcultg rsk, the best thg t d whe clcultg rsk rsk s uderstd ths. Rsk c be clculted. S we sy yes, ths s  clculted rsk becuse my mum tld me t ws  gd del d she’ she’ss lved here r  lg tme. Whe yu sy clculte the the rsk, t mes put umbers besde them d relly relly clculte them. them. Clculted rsk. Hve the crds ce yu. Ather thg tht I’ve I’ve lert. Smee sd ths t be e. I thught t ws bslutely prceless. Peers ed up wth rrws  ther rse. It ws  revelt. Wht he ws bsclly bsclly syg s  yu’re yu’re ut there tryg t d  ew prce pt   exstg mrket, yu’re  peer. I yu’re ut there tryg t buy sme rm  extc sld, yu’re yu’re  pee peer. r. N, d’ d’t g there. I culd pssblyy ll t tht ctegry pssbl ctegr y. But wht he’s he’s syg s  yu’’re gg t be  the rert  tryg t estblsh yu ew mrkets, there’s  better chce yu’re gg t ed up ded. S wht yu’re yu’re best  dg s gg  d try d egtte  exstg res. A cuple  weeks g, mybe  cuple cuple  mths g, I hd the vluer  the sld whe we were tlkg but the sld prject. prject . We’ e’re re tlkg but wht’s wht’s bee DA pprved d wht the prce pt s d ll the rest  t d I sd I wt t chge ths, I wt t mke t mre lke ur brd d mke t mre ve str d d ths d d ths. I culd get  mssve uplt  the ptetl  the prperty.. A bt lke wht Keth dd wth hs cmmercl prperty prperty.. Get  mssve uplt by mdyg t slghtly. prperty slghtly. Te vluer sys t me, why wuld yu d tht whe yu’ve yu ’ve see tht the mrket s very cceptt  ths prce pt?

Existing Market, or New Market Pioneer? I ther wrds he sys, why try d chge the culture r try d be  peer t estblsh  ew mrket whe the exstg mrket s there hugry? Smetmes we d thgs becuse we wt t d them, rther th t’s wht the mrket wts. I yu’re yu’re gg t be  pee peer, r, prepre t be sht. It’ It’ss  chlle chllege ge becuse smetmes we lke t push ew grud d we lke t tke  ew thgs but just remember remember tht. Peers ed up wth rrws  ther rse. S  yu wt t be  the mre cservtve sde  rdcl prperty develpmet, becuse there’ there’ss tw sdes  ths crzy gme yu c be . I sy try d be  the mre clculted sde, try t t be s much   peer. We just drve  the We the wy here pst  prperty tht tht we’re we’ re dg  Orwell Street, Street, Ptts Ptts Pt. Pt. Nw Nw,, the thg tht I lve but but tht s the blck s but ths ths bg. I thk t shuld be llegl t buld  ythg s rrw but I c g up ve streys  ths blck. It’ It’ss credble. Te beuty but t s I’ I’m m t estblshg  ew mrket. All I’ve I’ve gt t d s try d squeeze t  t the exstg mrket tht’s tht’s there d I kw tht the whle thg wll bm. Te thg s we try d sy yes, I reck tht ld there, ut there er wmb, beutul. beut ul. I’ll just buy ths guy’s guy’s rm d I’ll brek t up d mke t t mll dllr rurl-res esttes. Well, the ct s yu’ Well, yu’re  peer. peer. Yu’re re better  gg d egttg. I yu’ yu’re gg t d  develpmet, yu’’re better  tryg t egtte  develpmet   yu bmg re rther th g d try d crete yur w bm. Tere’s  lt  develpers, bg develpers, tht ther Tere’s pt s buld t d they wll cme. Tt’ Tt’ss true. I just hpe yu’ve yu’ve gt bg, deep pckets wtg r them becuse te yu eed them. Peple wll te sy tht the rst guy ges brke, the secd guy ges brke d the the thrd guy mkes  g  t. Tt’ Tt’ss whe yu’ yu’re estblshg estblsh g  ew re. S yu’ve gt t lk t tht d sy, well, where m I


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) gg t d – try t t be  peer, try d g t  estblshed re, buld smethg tht peple wt, t wht yu wt d yu’ yu’llll d there’ll there’ll be  gd tke up r t.

better  wlkg wy.

Ather thught. Whe peple er yu mey, mey, tke t. Tt suds uy but we te d’t d’t d t.

Whe smee ers yu mey mey,, t my t be s much s wht yu’d lke. Smetmes yu’ve gt t lk ut, wht’s wht’s the beet  me gettg ge ttg tht mey w d mvg  t the ext thg rther th hldg ut becuse we d’t kw wht’s rud the crer.

Let me tell yu, whe yu’re yu’re  struggle street, yu w’’t be ble t get  credt crd. w crd. Whe yu d’ d’t eed e, yu get them ered ll the tme.

S whe I’m dg prperty dels d dels  geerl,  smee ers me mey, mey, I thk very very,, very serusly but tkg t.

Whe I get ered  credt crd, I tke t. Te NAB just sd let’s let’s up yur lmt rm 50 t 80. Tk yu, I’ll hve t. I d’t d’t wt t use t but  I’ve gt  mll bucks wrth  credt crds sttg  my drwer,  I d eed them d thgs re tght, let me tell yu the bk w’’t gve yu mey the. Wht yu’ve w yu’ve gt gt t d whe peple er yu mey, mey, tke t. Hve sme sel ctrl d d’t d’t sped t utl yu eed t.

I sk mysel the quest, s t  prde ssue? Am I t tkg t becuse I beleve tht t’s t’s wrth ths d therere I’ve gt ths prde ssue d I’ I’m m t gg t ccept ythg r shuld I just tke t d mve  t the ext thg?

Whe peple er yu mey tke tke t. I ls sy tht wth prperty. prperty.

My lst pt, thgs tht I’ve lert whe I’m  the treches.. Csh w. treches w. Just becuse yu’ve yu’ve gt  pst pstve ve csh w prperty des des’’t me yu c retre becuse csh w, csh w.

Keth wuld prbbly kw   prperty tht I’ I’m m but t tell yu but. It’ It’ss  Frst Aveue Aveue t the bck  Mllb Mll b d there’s there’s tw huses  there d there ws develpers  bth sdes d they’ they’re re tryg t buy these tw huses d t’ t’ss   very dwtw srt  Mllb spt. Tese guys re syg, , we’ll wt. Tey’ Tey’re re gettg pd wy t much r these crppy lttle huses but wht they’ve they’ ve de w s -- the develper sd,  bugger yu, yu’re t hrd. S wht they’ve de they’ve w bult ther develpmets ether sde d there’ there’ss these tw lttle huses    the mddle but the ld s  s s smll tht  develper c c’’t use t y mre. S w they’re they’re gettg thg r ther huses becuse the ly thg tht they’re they’re gd r s prkg yur cr  becuse yu c’t buld  hgh rse there y mre. Whe peple er yu mey, mey, thk very serusly but tkg t becuse there s  umber  thgs tht t my cst yu. Mmetum, yu kw, hldg ut r  better dy. Well, tht’s Well, tht’s srt  lmst lke whe I ply blckjck. Smetmes tht th t better dy just des’ des ’t cme. Yu’ u’re re just

Positive Cash Flow Properties

Ote  pstve csh w prperty s  lse sese  securty. Let me tell yu wht  pstve csh w prperty des. A pstve csh w prperty helps yu yu wt whle cptl gs r cptl grwth g rwth hts yu. I yu d’t hve  csh w pstve prperty,  t’s  csh w egtve prperty prperty,, tht weght hurts yu. S csh w, yu eed t wrk ut where m I gg t get the csh rm. Becuse we hd  bulder  the Sushe Cst recetly g brke d he hd smethg lke $30 mll wrth  wrk  hs ppele tht he culd get t but he hd  csh w prblem tdy tht he culd’t get ver d he wet uder. Csh w. Tey d’t d’t cre but wht wrk yu’ve gt  the ppele. Tey’ll bkrup bkruptt yu tdy. Yu’ u’ve ve gt t wrk ut where yur csh w  w s cmg rm. Whe yu’ yu’re  ldlrd, uderstd uderstd ths. Peple d d’’t lke yu. A tet s t gg t thk thk yu r beg  gd ldlrd. ldlrd . D’ D’tt thk tht  yu’re yu’re  ldlrd d w multple prpertes d yu’ yu’ve ve gt prpertes, tht


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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) peple re gg t, here cmes my ldlrd. Ldlrds re despsed. Tey’ Tey’re re lke tx cllectrs. Tey’re the peple tht yu py mey t d yu eel lke yu’re gettg thg r t utl yu’re  ldlrd d yu srt  eel lke yu yu’’re bedg ver bckwrds r these peple, tryg t help them wherever yu c. But let me tell yu, whe yu’re  ldlrd, yu’re t  very lked pers. Wht yu’ve yu’ve gt gt t uderstd s, yu’ yu’re  busess d whe yu’re yu’re  ldlrd, yu re  busess. buses s. Yu’ u’re re t  retremet phse. phse . Yu’ u’ve ve gt t mke sure tht peple re successul.

Negotiate Te lst pt I’ve gt here s egtte d Keth sd t bere. W-w. Tere s  such thg s w-lse. Yu w, they lse becuse t wll ultmtely be lse-lse. lse-lse. I t’s t’s t w w, t wll be lse-lse. It my t be tdy tdy but t wll ultmtely be. Whe yu’ yu’re wrkg  cmmercl prperty prperty r eve resdetl prperty d yu’re yu’re syg I eed ths t geerte the retur tht I eed t py the bk, let me tell yu, the tet d’t cre. Te tet des’t cre tht yu’ve bught ths thg wth  8 per cet yeld d terest rtes rtes hve ge t 14. Tey’ Tey’re re just tryg t mke mke ther busess wrk. Tey lk bck d they sy, well, yu d thg but I wrk here  hudred hurs  week, slvg my guts ut t py yur ret. Yu’ve Yu’ ve gt t uderstd tht t’ t’s gt t be w-w. Tey’ve gt t w d yu’ve gt t w.

Commercial Property - Understand Commercial You’re in Business With Your Tenant Whe yu’ yu’re lkg t cmmercl, mke mke sure tht yu lk t t  the lght  t wht yu c get but hw well the pers tht’s tht’s  yur tecy s gg t d becuse  they’re t dg well, r  they’re t gg t w, yu wll lse.

cmmercl prperty but there’s there’s deret dymcs  deret prperty.

Residential versus commercial. Oe  the chlleges wth cmmercl s  yur tet ges uder, yu’ve yu’ve gt t d  ew e. I yu ct d  ew e, the vlue  yur prperty hs substtlly drpped. S yu mght thk yu yu’’re sttg  esy street becuse yu’ve yu’ve ly brrwed 60 per cet gst the vlue  ths prperty. prperty. Well,  ths pers s Egle Bys d the prce  pepple ges thrugh the r d pzzs hve gt t g t $33 ech d bdy decdes tht pzzs re gd r them r smee’s smee’s bee psed  Szzler by  pzz d bdy s etg pzz y mre, ythg c hppe. All   sudde tht tet ges dw, the vlut plummets. All   sudde yu re w w 100 per cet led gst yur cmmercl prperty d the the bk lks d they sy, Egle Bys hs ge dw tlly, wh d we hve tht ws prperty wth Egle Bys s  tet d we’re we’ re gg t cll  ll   thse mrtgges. S ll   sudde yu’ve gt t sell  prperty tht’s gt  tet, tht’s bsclly 100 per cet LVR w becuse the vlut vlut  hs just drppe drpped. d. Yu’ u’ve ve gt t uderstd, yu’re yu’re  busess wth the pers. Le ctues t rll pst d t’ t’ss up t us t keep up wth t. I ws t  schl presett r my dughters the ther dy d t tlked but tht the jbs tht the uversty studets, peple tht re gg t  t uversty ext yer,, the jbs tht they wll mst lkely g t, 80 per yer cet  thse peple g t tdy hve t bee veted. Tse jbs d t t exst. echlgy s mvg mvg s st tht the uversty curses tht peple strt tdy tdy,, the jbs tht they g t d’t d’t exst  the dy d y they strted ther uversty curse. Tt s just mzg. mzg. Our wrld s evlvg evlvg s st. We’ W e’ve ve gt t sty  tp tp  t.

Successul Property Investors Need to

Ts s the thg wth cmmercl prperty. prperty. I lke For more FREE Millionaire Phenomena lessons, visit www.knowledgesource.com.au

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Millionaire Phenomena Phenomena - Property Property:: JOSH HUN (continued) Forecast the Markets I we’re we’re gg t be successul prperty vestrs, we eed t be ble t recst recst the mrkets. We eed t sy wht’ss ths re gg t d? Wht’ wht’ Wht’ss busess dg  ths re? Yu mght w  tstc Yu tstc cmmercl prperty, prperty, t’s t’s gt  IGA d t’ t’ss gt lke ts  ts w lttle cmmuty d t’ss just gg bllstc d yu thk tht yu c just t’ rest  tht r the rest  yur le, t’s t’s gg t py yu  tstc cme? Te wht hppes? Wles mves mves  ext dr.

t gg t cme rm me. It cmes rm wth yu d t’s gg t lk  yu deret t wht t lks lks lke  me. It lks deret. Yu’ u’ve ve gt deret rsks prles, prles , yu’ve yu’ve gt deret gls d drems d ll. It lks deret  yu t wht t des  me. Tt des’ des’t mke me y better r y wrse. It’ It’ss just deret. We We’re ’re ll de deret. ret. S I trust tht yu’ll be very successul  whtever yu put yur md t becuse I kw yu c. Tk yu.

Te ll   sudde sudde,, tht’s tht’s the pr sster. All   sudde, bdy ges there y mre becuse there’ there’ss  resh thg crss the rd. Yu’ u’ve ve gt t sty  tp  t. Yu’ Y u’ve ve gt t kw wht’ wht’s hppeg, hw t’s t’s hppeg. Yu culd d thgs lke wht Keth ws syg bere. Yu bere. Yu’ Y u’ve ve gt t re-thk yur yur tecy shufe. IGA mght be  there, yu mght eed t cut tht up d mke t t  medcl cetre. Yu’ve Yu’ ve gt t sty  tp tp  t but mst  ll whle yu’re dg ll  tht, yu’ve gt t ejy t. Tt’s  chllege. It wuld be ce  t ws esy, Tt’s esy, wuld’’t t? I d t relly esy. wuld esy.

You Can Do It! Nw, I hpe smethg tht I’ve sd hs helped yu. Nw, Te thg tht I wt t put crss mst s tht yu c d t. Yu d’ Yu d’t eed t be smrt becuse I’m I’m t. Yu d’ d’t eed t be well educted becuse I‘m t. Yu d eed t be gd lkg. lkg. Tt wpes mst mst  yu yu ut. N, just just jkg. Success les wth. Success s wth us. It’ It’ss up t us t pull t ut. We’ve We’ ve gt t egtte wth peple, we’ve we’ve gt t develp t. Yu kw the thg I lve but wht yu’ve yu’ve de here ths weeked s  s tht yu’ve yu’ve put yursel   pst t develp success ut  yu. Yu’ve Yu’ ve gt t uderstd tht t’ t’s t gg t cme rm Dymph, t’s t gg t cme rm Keth, t’s


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Discover One O Te Most Jealously Guarded Guar ded Secrets Secrets - Adapted Adapted And Road R oad ested In Australia For Creating Positive Cash Flow - Tat Works Even In oday’s Property Market Part of the Millionaire Phenomena Series

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rst thgs rst, peple sy t me ll the tme,  lt  peple w’t eve kw wh I m, d I kw there’s  buch  peple thkg, “Well, wh re yu d wht re yu gg t sy, d I’ll prbbly be thk yu’re  Wlly ywy” d I c uderstd tht becuse my we sys tht t me ll the tme. S, I’m I’m just gg t tell yu, but ve mutes, but wh I m d where I cme rm d hw I thk. I’m I’ m gg t ru yu    t… I buy d sell d huses d hme uts d the I ws gg t ru ths t hw I buy huses t  substtl dscut whch I thk yu mght d terestg. Ad the I ws gg t get t hw I dd vlue t huses d I’ll tke yu bck t the beggs becuse  yu kw, kw, hw, lke whe yu get smethg lke  mus pers lke Stephe Spelberg r smethg d they g, “Well, where dd yu strt?” d they lwys sy, “Well he strted  s  she”, yu kw, r smee strted  s sme relly mcbre jb, they strted  s  tyre   cr r smethg d the they becme… Well, I srt  strted    bt   strge ev Well, rmet. I wrked r  guy, guy, whe I ws 20 yers ld, I ws’ ws’t  yuppe. Tt ws s lg g, I ws much yuger,, I ws 20 yers ld s I ws mre lke, well,  yuger puppy yuppe, d  guy recruted me, clled All Pese d I wrked wth All r my, my, my yers d I gt very much vlved  hum cmmucts, bdy lguge, tlk lguge, d  whle lt  ths srt  stu. I ctul ct  yu hve  cpy  the bk tht cme ut  1981, yu’ll see me there  pge 90  my $97 brw Rubee Rubee Scr sut. I d’ d’t thk Rubee Scr’ Scr ’s

Meet Rick Otton Rck Ott, the shwm  prperty etrepreeurs d rgl peer  cretve prperty strteges, s tertlly dmred by the prperty dustry r hs mverck rel estte ccepts. A m  dedcted vs hes uder d CEO  We Buy Huses,  ledg prperty eterprse whch Rck hs successully expded t the tertl mrkets  Amerc, the UK, New Zeld d Austrl. Rck’s success hs bee cheved thrugh recgsg prperty prts c be mxmzed whe yu strt t crete strteges reltg t the terms uder whch the prperty s cqured r sld, d t smply relyg  prce-led strteges. Rck’s rereshg ccepts llw the buyg, sellg d trdg  Rck’s huses usg lttle r  mey  yur w t crete wht everye s lkg r, super-csh w s well s prts.

rud ymre. Tt brw sut ws my rst sut, t ws pretty rugh mterl, mterl, we use t  the bck rm r srt  hldg hldg spuds. Ater I let there, there, I let All, All, we wrked tgether r  buch buch  yers d the All wet  t the UK t strt hs busess busess  the UK d I wet t the Uted Uted Sttes. Whle I ws there I thught, well, wht m I gg t d? I hd  cuple  thgs  md d I’d lered rm All tht  lt  peple thk vsully. S I thught, well, mybe I culd cme up wth smethg vsul r the U.S. mrket, d s I gt t ths. I creted  televs shw d t ws clled Te Cuch

Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) Crtc d t ws pretty ut there, d t ws very vsul. Wht hppeed ws, ubekwst, I ws just tryg t mke  ew dllrs t the tme d I srt  gt wy d wet t sydct d the t srt  gt  bt ut  ctrl d ths srt  hppeed. Te Cuch Crtc red  cble V d I thught t ws OK utl  cuple  bg bys tured up rm Hust  ther suts d sd, “W “Well, ell, by, by, yu Rchrd Att?”. I sd, “Well, “Well, tht’s tht’s clse, I’m I’m Rchrd Ott”. Ott”. Tey sd, “Well by, see yu  the V d we d’t kw  we lke tht becuse we reck pretty s yu’ll be  the thetre d we’ we’ve ve hd  lk t the vs, d wht srt  vs sttus yu yu gt by?” I srt  pulled ut the pssprt d wet “h, e  these lttle es here”. Tey sd, “well, tht’s tht’s t gg t wrk”. S they threw me ut,   relly relly ce wy. wy. Tey gve me tw dys, d I cme bck d I thught  I wted t ctue… t tk me  whle d I cme bck t get  jurlstc, t be  jurlst, jurlst, cme bck   jurlst vs, d ctully t ws relly relly qute uy. uy. At the tme I dd ths - yu sw the bg rubber bmerg - I used t sleep   bg sx t thg d  I gt relly cld I used t srt  clmb uder the strps. S ywy, ywy, t ws rud ths tme  the Uted Sttes I cme bck  r ther ht d thgs hd mved . I gt vlved  wht ws clled the Svgs d Ls. Ad quckly, quckly, t gve yu tht … svgs d d ls ws where the Amerc rel estte dustry d ustry cllpsed  the suther sttes,  respect tht the bks dsppered.

“I I Could Figure Out How To Finance Property Without Without The Bank, I Could Be Rich!” We culd g t mre detl but We but t’s t’s eugh t sy tht vrtully every cl sttut  the suther sttes  the Uted Uted Sttes led t exst. Tey ll just wet, d s  result  e culd buy r sell  huse wth  bk l. I ctul ct, the Federl Federl Gvermet mde t llegl r bks t gve yu husg ls t buy  huse, d r  whle there the huses becme s chep they drpped dw t mybe 5 d 10 cets  the dllr. Yu Y u culd buy pckets  them. Ts ws the very rst

e I dd. I bught  there there 20 hme uts t $4,000 ech. It’ It’ss uy, uy, whe yu lk t these buldgs, I ws puttg ths slde up t shw tdy d t remds me  the ld Elvs Presley mves. mves. Yu culd srt  see Elvs ut the rt  tht srt  thg, dg hs gutr s he ges rud the pl. Ad tht srt  strted me, d I ud tht tht the ly wy I culd mke thgs wrk ws I hd t crete  whle buch  wys where I dd hve  mey, t get sellers d buyers tgether d trde rel estte. Wht I dd ws, I ever wet t Rel Rel Estte schl d hd’t red t my bks but I just thught tht mybe there ws ther pprtuty here d I used t buy huses rm sellers d py sellers, mke pymets t the sellers d tur rud d mke pymets t buyers d brg  jt veture prters d prvte leders d dd everythg I hd t d where there s  bkg system d I just lered  deret wy  dg thgs. Wth tht  md, I wted t shre shre sme  thse des wth yu tdy becuse tht ws but 15 yers g d  lt  thse des d ccepts, we’ve stll gt the busess, t stll rus there tdy. tdy. We brught thse t Austrl but ‘99 d the bck t Egld  cuple  yers g, d I wted t shre sme  thse des wth yu tdy, tdy, tht we mght be ble t beet beet rm. Wht I wted t strt wth s, I thk ths s pretty pretty mprtt, hw d yu mke  prt whe yu buy huses? I thk t’s  cse  ‘well, wht huse re yu gg t buy?’ Ad I just wted t ru yu thrugh thrugh  ew huses I’ve recetly bught d see  t mkes sese t yu.

How To Buy Houses 30% Below Market Value Nw I d thgs  lttle lttle bt deretly. deretly. I buy huses, I d’t kw, I ever uderstd ths, I buy huses d I trde huses, s I buy d sell huses d I d tht  I c dd vlue t them, these huses, I lke buyg huses  the m rd whch I d’t d’t wt t sy t much mre but t t the mmet but I buy them r  substtl dscut, but  30% reduct. N e wts  huse  the m rd but I d whe the vluers vlue them them d pprse them, they ly dscut them but 5% s they d’t tke  lt  mey  the vlue. I’ I’m m gg t tell yu why I d tht,  lttle bt lter, why I buy these huses d mly


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) becuse  e else wts them. them. I buy the huses tht  e else wts. Ts s  gret exmple  wht hppes. I yu ever d  huse tht hs the rel estte get   dstt suburb, whch s the ther sde  tw, yu c get gret brgs  the huse. Wht hppeed  ths huse ws, I wet t ths huse t buy ths huse. It ws   suburb clled rge, rge, d s yu c see rm the sg the rel estte get s rm ther suburb clled Qukers Hll. Nw hw hw des tht hppe? Well rmlly rmlly wht hppes s, smee ges t  der prty d they sy “I wt t sell my huse” d smee s t the der prty wh hppes t be  rel estte get, d the rel estte get mght be rm ther prt  the wrld, d peple wll sy “well, I c lst yur huse d prbbly gve yu  dscut  the ee”. Te ther pers sys “Oh, relly?” “Y “Yes, es, gret”. “Ftstc, “Ft stc, pss the mlk, let’s let’s d tht”. Ad the ext mute yu’ve yu’ve gt yur huse lsted wth  rel estte get wh cmes rm ut  tw,  ther prt  the wrld. S here’ here’s wht hppes. Whe I rg up the rel estte get, I rg hm up  Mrch d I sd, “Hd y ers  the huse?” He sd, “Oh, yeh”. yeh”. Ad I sd, “Oh, whe?”. “Oh, lst Octber”. It ws lke, “Hve yu shw ybdy sce?” “D yu wt t t hve  lk?” Ad I sd, “Yeh “Yeh”. ”. He sd, “Oh well, bck dr’ dr’ss pe.”” S… d I kew where ths guy ws cmg rm pe. rm becuse ter  whle the rel estte get, yu kw, kw, he ges, drves ver there, shws smee the huse, they tyre kck t, yu kw, they d’t wt t buy t, yu kw,, d they hve t g bck t ther ce g, d kw they mght mss ut ut  the cee r smethg. I sd, “Lk, wht d we hve t d?” Ad t the ed  the dy I gt ths huse huse very, very, very chep becuse he ws’t wre, the mrket ws mvg very,, very quckly d whe they checked the vluts very t the Lds tle Oce d ll ther lttle equpmet equp met t d ut wht thgs were sellg r r,, qute te they’re they’re ut  dte d I bught ths huse r  very substtl dscut becuse the get hd  de wht thgs were wrth  the re, d I thk bsclly bsclly he ws just t lzy t shw ybdy ybdy the huse. I remember whe I rg hm up d I sd tht I thught I’d buy t d he sd, “Ohh”, “Ohh ”, t seemed lke such  prblem, “Ohhh, rms I’ve gt t ll ut rms”.

Nw, ths s  terestg e. I’ Nw, I’m m gg t jump dw  the r r ths e becuse the lghts get me  lttle bt. Ts huse ws er pwer wres. Nw these huses sell r  mssve dscut. I prbbly bught bught ths huse r, h, I reck I bught tht r but $80,000 uder mrket. Wht hppeed ws  lt  peple beleve tht  yu buy  huse ywhere pwer wres yu’ll yu’ll get ccer d mybe pss wy, d t’s t  relly gd thg. Here’ Here’ss wht’s teres terestg. tg. Other peple beleve tht’ tht’ss  whle lt  bley d tht whle thg but er pwer wres des’t mtter t ll. Just becuse I thught thught t wuld be gd t d  rm survey, d t’s usully pretty dvded, hl the rm thks sme wys d hl the ther. I yu thk yu’re yu’re gg t get ccer rm hvg  huse er pwer wres, put up yur hd. Tt’ Tt’ss ll rght. Nw  yu thk tht’s  whle lt  bley, d yu d’t thk yu’re gg t get ccer, put up yur hds. S here’s here’s the trck. I yu buy ths huse t  bg dscut d yu g t sell t, yu ly sell t t the peple wh thk t’s t’s  whle lt  bley. bley. Ad tht’s tht’s wht I dd, d they pd $80,000 mre r t, whch ws the mrket prce r the huse, d the they bught the huse d I sd, “Wht d yu thk but the pwer wres?” S, here’ here’s the terestg. Tese thgs, ldes d getleme, re ut there ll the tme d t’ t’ss the derece betwee peple wh get emtl whe they buy d sell, d the pure lgstcs, the pure pure lgc. Nw Nw,, drvg dw the street  the lttle cr d there’s there’s these ce huses  the street. Lk t tht, ce huses, they’ll they’ll prbbly sell r ull retl but lk t the huse crss the rd. Where’s the dr? Tere ws’ ws’t e. S  wder t ws s chep. N e e culd get sde. We hd t g rud the the bck. Tey’d brcked t . Tey thught they were gg t dd   extr rm. Gt hl de d just, sd, “Oh lk, just sh up, we’ve gt  dr rud the bck, they c get  ywy”. Nw, the yu get these huses. Tese huses sell Nw, chep. Tese re huses tht re re srt  sde- s yu drve by d every w d the,  yu ever see  huse lke ths, peple p eple d’t d’t lke buyg these huses d develpers whe they develp suburbs hd the lttle sects  ld let. Lke ths suburb ws bult 30 yers g but where the lttle sects  ld ld re let, they c’ c’t get the huse cg the ther drect s they put t lke, butt


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) rwrd rght? S, there yu’ve yu’ve gt ths butt huse d these huses just sell chep. I yu’re yu’re  buyer d yu hve  chce  wht huse yu’re gg t buy, yu’re prbbly t gg t buy ths huse. It ws uy, uy, I ws ctully tkg the pht  ths huse d the get just bslutely ut  the blue tured up. He ws s excted becuse he thught thught I ws  ptetl buyer, buyer, d t ws gret becuse he culd keep hs jb. Ts huse ws terestg. terestg. I bught ths huse huse d t hd termtes. We dd the pest d buldg spect d here’s wht ws very terestg. Smethg t tke  brd here - whe yu buy huse r  hme ut, qute te the get wll sy, sy, “Lk, wuld yu lke me t rgse rgse yur buldg d d pest reprt?”. Ts s  bslute -. D yu thk t’s t’s pssble tht the get s gg t rgse  buldg d pest reprt tht’s tht’s prbbly gg t shw there’s there’s t much wrg wth the huse? Yeh, becuse he wts yu t buy t. S, we dd  Yeh, buldg d pest reprt, d the rst e cme bck d t sd there’s  pests, the huse ws e. Ad I d’t kw wht t ws, but I just thught, yu kw, kw, I tell yu wht, I thk I’m I’m gg t d ther pest reprt. reprt. Te rst pest reprt ws $90. I hd ther pest reprt de d t ws $145. $145. Te derece betwee the the $90 guy d the $145 guy s the $90 guy hs prbbly gt t d 12  dy d the $145 guy des’t hve t mke s my huses s he c sped mre tme, d he c put  ultrsud  t. Nw whe t cme bck, I sd t the get, I sd, “Mte, I’ve I’ve just hd  termte reprt de  ths huse d t’s t’s ull  termtes. I thught yu tld me yu yu dd  pest reprt d there were were  termtes”. termtes”. He sd, “Oh mte, whe we dd the reprt, the termtes must hve bee sleepg”. sleep g”. I sd, “Well “Well we’ve we’ve gt t d ths”. S I wet d sw, I spke t the seller, d sd, “I wt t buy yur yur huse but I’m I’m gg t eed  termte dscut.” dscu t.” Ad he sd, “Well, “Well, wht’s wht’s  termte dscut?” I sd, “I d’t kw. kw. Yu hve’t hve’t gve t t me yet.” yet.” S, he gve me  $50,000 $50,000 termte dscut  the huse. Nw des ybdy ybdy kw hw yu yu get rd  termtes? Wth  cheque. It cst me $1,611 d ll the termtes wet t sleep. Nw ths huse…  lt  peple d extess 

huses. Ts s  cucl-pprved extes, t’ t’s bslutely e but yu’ll see the huse s  brck huse but they hve t used brck r the extes. extes. Wht hppes s t des des’’t mke the huse lk ppelg d I bught ths r  substtl dscut becuse the extes’s cucl-pprved but peple d’t lke extess dded t huses uless they ttlly t  wth the décr  the huse. Te m wh wted wted t buy ths ths huse cme t me d sd, “Mr Ott I hve e prblem wth ths huse.” huse.” I sd, “Wht’s “Wht’s the prblem?”. He sd, “I’m “I’ m  brck lyer. lyer. I I bught the huse wuld yu get relly upset  I rebrcked ths bck rm s t lked the sme s the rest  the huse.” huse.” Ad I thught but t. I thught, , . Oky. Ts s the lst e I’m I’m gg t shw yu. yu. Ts huse, I bught ths huse huse r  bg dscut. dscut. Te m wh sld us ths huse, he puts tr   the rds. He wed  cmpy tht puts tr  the rds, yu kw, kw, whe they spry tht blck stu  the rds, put the tr dw r them? He hd  ew vestmet vestmet prpertes, he ws ws  bt tght  the mey d he hd t pt the huse s yu c mge wht he dd, hw he pted the huse. He just thught t ws cheper t tr t d I bught ths huse. Beg  blck huse d t ws the ly e  the street, I ws ble t buy t r  substtl dscut d wht hppeed ws, tht ws the getlem d yu c see, he bught the huse rm us d there’s there’s  res I’m I’ m syg ths. Whe yu mke t esy r peple t buy huses wh c’t rmlly buy  huse, they’ll d everythg they c t tur t t  hme. Especlly  there’s  wm vlved, becuse I c prmse yu, rm the lk  ld Sm ver here, he wuld hve let t blck, ky? But hs we ws syg, “there’s  wy I’m gg t be ctuusly lvg  ths blck huse”. Ad s she’s she’s bvusly bee vlved  puttg up the pt plts d I reck he ws  there ptg the plce, mprvg the vlue.

How To To Get The Selle Sellerr To To Pay Your Your Stamp-Duty S there’s there’s  buch  deret wys t buy huses t  dscut, d smethg, let me just sy, sy, whe I buy huses, stmp duty – yu shuld ever hve t py stmp duty whe yu buy  hme. hme. Te gvermet sys tht tht smee hs t py the stmp duty d the trsct


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) but t des’t sy tht the buyer hs t py the stmp duty. S mst  my studets, whe they buy huses, d the wy I buy huses, s  s yu kw whe yu g t McDlds d yu c ether buy the burger r yu buy the whle pckges d they thrw  the chps d the drk d the res d stu? Well t’s t’s the sme thg. I lke t buy  huse wth the stmp duty pd d s the seller ctully pys my stmp duty d t cmes ut  hs dsbursemet sde  the sttemet t the tme we g t settlemet. Des tht tht mke sese? Smetmes peple leve leve  urture. I lve peple. peple. Usully whe yu st   huse ctrct, I’m gg t get  the trck here d use up ll my tme but t rmlly sys, yu kw, kw, wht re we levg  the huse? Te blds, we’re we’re levg the stve d the r cvergs, rght? Well mte, I wrte t the ctrct, ctrct, wht re yu tkg? We wlk  d sy, We sy, yu’ yu’re tkg the televs d the they just leve everythg. everythg . Yu’d be surprsed the mut  peple whe yu ctully sy t them wht re yu tkg? Ad they g, “Oh, I hd’t thught but tht. We’ e’re re gg t Queesld.” Ad the yu lk t the husbd d sy, “Yu’re gg t be pckg  truck r three weeks re yu?” Oh, , . Ad yu’d be surprsed hw my peple wll leve ll ther urture behd d thrw t  s prt  the pckge except r bts d peces they eed d the yu c mke tht  urture pckge r yur ext retl. S whe yu ret the ext huse, yu c ret t ut d super-sze peple up, just lke McDlds r the urture pck. Aywy, s get the sellers t py yur Aywy, yur stmp duty. duty. A lt  peple hve strted dg d g t w becuse I’ve bee tellg peple t d tht r  whle d  lt  the legl peple re qute used t seeg ths de.

My Convenience Store System To Making Fast Prot rom Real Estate Hw d yu mke mke  prt whe yu sell? Nw there’s  whle buch  deret wys peple c mke prts whe they sell huses. Tey c d these thgs clled DA’ DA’s Develpmets, cut the bck  blcks, they revte d d they d  whle buch  thgs. Te ly prblem ws, ldes d getleme, whe I strted I dd’tt kw y  tht stu. dd’ stu . I dd’t dd’t kw but DA’s, DA’s,

revtg , ll tht stu, I dd’ revtg, dd’t kw. kw. S I hd t crete ther wy. Nw Nw,, hw d yu mke  prt whe yu sell? Well, I sd, mybe I c prvde Well, prvde the mrketplce wth smethg they hve’ hve’t gt. Ad I remember All sd t me ce, he he sd, “Rck, d t deret. Fgure ut ut wht everye else s dg, d d t deret.” deret.” Ad he ws s rght. I remember we used t hve hve t g d kck  drs becuse whe I used t wrk wth All, we sld surce d I used t kck  drs. drs. Ad All used t sy, sy, whe we tld them we were were rm the surce cmpy, d they’d lke wt t slm the dr d stu, he sd, ever stck yur t  the dr, l wys stck yur hed  the dr becuse becuse whe they slm t, yu c keep  tlkg. 7-11. Aybdy, Aybdy, s t r eugh t sy tht everybdy  the rm, hs ybdy shpped t the 7-11 r the cveece cve ece stre? Yeh? Well, t’ t’ss mre expesve th Wles, W les, why re yu dg t? Tk yu. 7-11 gured ut tht t’s t’s ever but prce. It’ It’ss ll but wht peple wt. It’ It’ss ll but wht peple wt. Why wll peple gt t the 7-11 d py mre? mre? D yu kw why they’ll py mre? Cuse t’s t’s cveet, they get t w, w, they c get  dw the rd, they c get t where they’ they’re re gg t, they c get t ther ext destt r jurey  le. Ad the mey mey s t t the ssue. Te mey’ mey’s t the ssue. 7-11 gured t ut. Tey’ Tey’re re ll rud the wrld w. w. Here’s smethg else tht’s Here’s tht’s terestg. I wet t Hyts Mves yesterdy. Nw Nw,, I sd t the ldy t the Hyts Mves, Mves, I ws just tryg t remember wht mve I sw. sw. Oh tht ew e wth Sdr Bullck  t, the secd e. Where’s the cmer? It’ It’ss t s gd s the rst e. Oky, w. I sd t the ldy, “Wht s the derece wth ths betwee t beg ull r empty?” She sd, “$7.50”. Ad I sd, “Well, “Well, hw much s the ppcr tht ges  t?” She sd, “Abut “Abut 4 cets”. I kw tht t be rght becuse  red  me, he rus Uted Artsts Pcture Tetres  the Uted Sttes andtheysellthesepacketsofM&M’ andtheysellthesepac ketsofM&M’sfor$2.75buthe sfor$2.75buthe ly pys 8 cets r them. I thught, ths s terestg. Why re we prepred prepred t py $7.50 r ths, we kw kw tht Hyts s puttg tht lttle ppcr  there becuse yu buy  whle pcket  the supermrket r lke 35 cets. Tey put but 4 cets wrth  ppcr  there. But we ll py the $7.50 $7. 50 d’t d’t we? Well up here, we’d we’d


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) prbbly py $6.50. $6.50. Dw there they let us hve hre purchse. We py $7.50. But why d we d t? Is t r eugh t sy t’s becuse tht’s wht we wt t d? Tt’ss wht we wt t d. Yu kw wht’s gg t be Tt’ relly terrble but ths w, we’re gg t sh tdy, d here’s wht I d’ d’t wt. I d’t d’t wt t sh s h tdy, smee g t the mve ext week, be sttg there wth ther ppcr, uble t ccetrte ccetrte  the mve becuse yu’re yu’re thkg, “Gd t ly cst them 4 cets!” Oky? It’ It’ss the pt. S, I hd ths ths de. I sd, well, wht culd I d deret? I c’t revte, I c’ c’t subdvde, subdvd e, mybe I culd crete vlue. Ad  I c crete crete vlue, s the mrketplce prepred t py r the vlue, d t ll bls dw t wht the vlue dd s, wht’ wht’s t wrth t the mrketplce, wht d they wt t d? Nw Nw,, ru wth me  ths. A pt s  chce t, but t’s t’s t  blgt t. It’ It’ss smethg yu c d  yu wt t, yu d’t hve t. It’ss just  yu wt t. It’ It’ It’ss the pt t, t’s the chce t.

The Rick Otton, No Money Down System For Accelerated Real Estate Prots Wht I wt t spek t yu yu tdy but s reter reter hmes. Reter hmes, mre techclly kw kw s lese pts but ret/buy, ret/purchse, ret/ws, d why w? Becuse the mrket r ths s the mrket tmg. Nw I kw tht rght w  Sydey, we’re hvg  sle  Sydey, everythg’s 20%  d the mrket s mvg ll rud the cutry. cutry. Tey’ll prbbly prbbly push terest rtes up  lttle bt mre, mybe, becuse they wt t quete dw  verheted verheted mrket. S, the res why lese pts r ret t buy s rght ut there s, t’s t’s the mst exble trdg strumet  strumet tht I’ve ever see  prperty prperty.. Tere’ss just s my deret vretes. Peple sy t me Tere’ ll the tme, my studets sy, “C I d ths?”. “Yeh,  tht’s wht yu wt t d.” d.” “C I d tht?”. “Yep “Yep”. ”. “C yu d ths?” Yep. Yep. Yep. Yep. Yep. Yep. Yep. It’ It’ss  very exble strumet. Ad I’m I’m gg t shw yu yu  ew exmples tdy. Te mrket tmg. Mrket tmg r ths wll becme evdet s s I g lg. Tey’ Tey’re re eser t ud. Depedg  where yu ud yur prpertes d hw yu ce prpertes, these thgs, t get mey r  retl huse, s very esy t ud. Ad wht yu’ yu’re gg t see s I g  lttle bt urther , these c requre very, very, very,

very lttle mey,  y mey t ll. Nw, s the quest becmes, why t just ret? Nw, Well W ell  we’re we’re tlkg but ret ret t buy r ret/w, ret/w,  I’m I’ m  ldlrd, d we hve  ew ldlrds  the rm? Yeh? Y eh? Tk Gd I’m I’m  the rght rm. Oky Oky.. I we’re, we’re, uy  we’re we’re ll shre mrket peple … why t just ret? Well tht depeds  wht yur ext strtegy s. I ever, ever, ever, ever, ever buy  pece  prperty d g   I d t kw where the the ext s. I I d t kw hw I’m gg t get ut  t, why I’m  t, I w’’t buy t. Ad I thk e  the thgs we’ve w we’ve see  Sydey,,  lt  peple Sydey p eple hve jumped t  lt  prpertes, they’re they’re lsg  lt  mey t the mmet d the they’re they’ re wderg why they ever wet  t becuse they dd’t pl the ext strtegy whe they wet  the rt dr. S t’s t’s  lttle lke whe yu g t the mve thetre. Yu lwys lk whe the exts re, s hw yu’re yu’re gg t get ut whe the guy strts smkg ext t yu. Nw Nw,, s why d’t yu just ret? Well t depeds  wht yur strtegy strtegy s. Yu mght,  yur strtegy s I just wt t buy d hld hld becuse yu eel the mrket’ mrket’s   rsg mrket, bslutely. bslutely. Yu mght decde thugh  t’s t’s t  rsg mrket r the cptl g returs r the prt mrgs hve becme sgctly reduced, yu mght decde, well, tht’s t  gd strtegy rght w becuse I’m egtvely gered, I’m lsg  whle buch  mey, mey, I’m t mkg eugh tx deducts. It just des’’t mke sese. S t ll bls dw t, wht s yur des ext strtegy? S let’s let’s hve  lk t why sellers wuld ever wt t d  ret t w r there’s there’s  mre techcl sese,  lse pt. Sme  ths s’t s’t s cler s I’d I’d lke t t be s I’ll just tlk  lttle bt but but ths. Yu’re re ppelg t  very lrge pl  buyers. I yu put  sg ut there there tht sys REN,, yu get sme reters. I yu put  sg ut there REN tht sys I’M SELLING, yu’ll get sme peple wh wt t buy.

How To Create Your Own Mini Property Boom Even In A Flat Market But  yu get  REN O BUY r REN PURCHASE, yu get ll the buyers d ll the reters. Yu get  buch mre peple wh wt yur prperty. Yu hve’tt segmeted the mrket. Whe yu d’ hve’ d’t segmet


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) the mrket, ldes d getleme, wht d d  yu reck hppes whe yu’ve gt t my buyers r t my peple wh wt  d t ew prduct? prduct? Prce ges up. up. Yep. Y ep. Yu get the prce yu wt. Yu d’ d’t hve t scrce the prce becuse yu’ve yu’ve gt  bgger pl  peple wh wt . Depedg  hw yu structure these thgs, we’ll tlk  bt mre but ths lter, hw yu put them tgether,, d where yu get them,  gets cmmss, gether s s the seller yu’ve gt t mve ths prperty  dw the rd, yur csts  gettg ut re much, much, much less. I’ve gt the ext e, t sys test the buyer bere vedr cg. Tere re sme sme peple  ths rm rm wh I kw re  the vedr cg busess d extremely successul t t, lthugh sme  them re  bt shddly dressed – I’ll hve t spek t them lter. lter. But I’ve I’ve gt e, the ldy… I bught  huse rm  rel estte get wh clled me up sme tme g d d he sd, “Lk, ths ldy ws the huse, she’s gmbled t the cs d they’re they’ re gg t reclse  t  the ext ew dys, c yu d smethg smethg but t?” Ad I bught the huse d I sd t the ldy, ldy, “Lk, t s yur huse. Wuld yu lke t sty here?” Ad she sd, “Yes, “Yes, I’d I’d lke t sty. sty.”” S I sd, “Lk, why d’t yu sty s the tet, t lest yu d’t hve t mve ut  yur w hme. At lest yu’ve yu’ ve stll gt yur hme.” Nw Nw,, the she’s she’s rug me up d she’s sd, “Lk I’d lke t buy the huse bck. Is there y wy I c vedr ce t? Mke pymets t yu?” Becuse she’d wrecked her credt by gmblg the huse wy, she culd’t get y credt t get  l d she smply sd, “Culd I, we buy huse, vedr ce  the huse?”. Well, here s my ccer. I I vedr ce her Well, the huse d she’s just ge brke becuse she culd’t mke pymets t smebdy else, mybe she’s she’s t gg t be ble t mke pymets pymets t me. S I sd, “Lk, why d’ d’t we d ths. Why d’ d’t we try bere we buy”. buy”. Let me set yu up   ret t w d yu c mke pymets t me   ret t w s  t des’t wrk r yu, yu’re yu’re just  tet, yu just mve ut. Ad  t des wrk r yu, yu c buy t. But yu’ve yu’ve gt  blgt lgt  ether wy.” wy.” S t’s t’s try bere yu buy buy.. I ls get t try bere I buy buy.. I’m t cmmtted t prvdg ths pers wth  ctrct  the huse d I’m t cmmtted t vedr cg them  huse. I c see hw ther

pymets g. I they’re they’re ll rght wth ther pymets, I’ll d ths. S,  ths cse, wht she’s dg s she’s dg  ret t buy r tw yers d  the pymets re  tme d gd,  tw yers t wll utmtclly trser ver t vedr cg, whch I’m I’m hppy t d. S, yu get t test  buyer  yu lke,  yu’re yu’re thkg but vedr cg  huse t smebdy. smebdy. It ls mves  uslved prpertyy. I yu’ve prpert yu’ve gt  prperty tht yu just c’t c’t sell becuse t’s t’s e  thse prpertes tht I shwed yu erler. Dg  ret t w t smebdy, yu’ yu’re re gettg  pers wh’s t just retg, they’ve gt the pprtuty,  they wt t, t buy tht huse? By, yu’ll d tht mves tht huse very, very quckly. quc kly. We We’ve ’ve stll gt beets t the seller seller.. Usully whe yu d  ret t buy t smebdy,  yu’re the seller, the pers’s gg t gve yu sme mey.. Tey’ ey Tey’re re t gg t gve yu  deps depst, t, they’re they’re gg t gve yu sme mey. mey. Sme up rt mey t sy, sy, “Lk, I d’t kw  I wt t be  tet d I d’t kw  I wt t buy but I’m prepred t py yu sme mey up rt s tht tht I c hve the chce. Pe Peple ple lke chce, peple lke t py the mey t hve the chce. Delyed settlemet r tx plg. Ts s relly mprtt guys. I yu buy d sell d trde trde prpertes, s yu kw, we get whcked wth cptl gs tx wth the rst 12 mths. I thk we py  much hgher cptl gs rte here, wth 12 mths. I yu d  ret t w,  ret/purchse but the settlemet des’t g thrugh utl ter 12 mths, yu’ll yu’ll d t csderbly, csderbly, mkes t deretl t yur tx pst. I kw  the Uted Sttes, whe I buy d sell huses,  I buy  huse  Mdy d trde t  uesdy, I get whcked r  mssve mssve mut  txt. I I let the buyer, wh’s gg t buy t rm me ywy, d  ret t buy, s he des’t ctully buy utl 12 mths d e dy, my txt drps thrugh thrug h the r. I py very, very, very lttle tx. S r  lt  peple, ths delyed settlemet, ther tx pl. Yu c decde whe tht pers c exercse tht p Yu t. Tey ctully buy, buy, d tht’s tht’s whe yu get trggered r tx. It’ It’ss st. It’ It’ss pretty quck. Te verge pers wh ges t buy  huse,  they wt t buy  huse rm yu, yu’ve gt t put t ut  the mrket r  cuple  mths, the they’ll get sme peple t tyre kck t d the they’re they’re gg t tke sx weeks t get 


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) l r d the ppers d ll ths srt  stu. Wth ths, yu’re prbbly de  te dys. Yu my hve  tet wh my mprve the vlue Yu  the prperty. I’m gg t shw yu  cuple  these tdy,, d yu tdy yu’ll ’ll just see wht sme  these tets dd t mprve the vlue  these prpertes. Ad yu c receve bve-mrket bve-m rket ret. Nw Nw,, tht’s tht’s wht s  t, why peple my csder s  ldlrd s t why yu’d wt t csder erg smee  ret ret t buy. buy. S the ext quest s, why wuld smebdy wt t get vlved wth yu   ret t buy bss. Becuse t’s t’s ll but slvg peple’s prblems. Yu c’ Yu c’t, I’ve I’ve lwys ud ver the the yers,  I g  d I try t sy t smebdy, yu kw, I’ll gve yu  lt less mey r yur huse, they’ they’re t terested. But  I slve the prblem d d ut why they’re sellg the huse d wht they’re they’re tryg t cheve, d the I slve the prblem r wht they’re they’re tryg t cheve, the prce they get r the huse s t s s relevt. I d tht whe I er huses t peple,  I d ut wht they’ they’re re tryg t cheve,  I c gve them wht they’re they’re tryg t cheve, tht’s tht’s much mre mprtt th the prce. Te prce csdert cmes bck bck t the ppcr. Wht s t yu wt? I wt t chew ppcr becuse I lke dg dg tht. S t’s ll but slvg peple’s prblems d here we hve  stut where, srry srry,, I’ve gt the buyer here wh, I’m I’ m stdg there wth hm, d h, c I just mke  lttle pt? p t? D yu tce hw, I’ve I’ve gt  buyer wh’s wh’s spekg t me but why he wts t d  ret t w wth me. Ad he’s he’s cme t lk t my huse t d  ret t w. Ad yu’ll yu’ll tce tht, rther th stdg crss rm hm, d yu tce hw I’m stdg ext t hm? Wht hppes s,  I std ext t ths getlem rght there, the huse tht we’re we’re tlkg but becmes the thrd pst. Des tht mke sese? S we’re we’re w bth lkg, slvg the prblem prblem whch s the thrd thrd thg. I I std ppste tht m, srry I’ve gt  the subject  lttle bt,  he’s he’s tlkg lke ths d I tlk t hm lke ths, I’m  pure crtt cr tt wth the guy gu y. We’ e’re re crss the ece rm ech ther. ther. But  we’re we’re bth stdg lke ths, tlkg but the huse ver there, d slvg the prblem, w suddely we’ we’re re bth  the sme sde. S t’ss just  lttle bt  bdy lguge there. t’ But tht’s wht’s hppeg here, s ths getlem’s

tellg me he’s  cr deler, he ws three cr delershps he’s vlved , he c’t get cg becuse  the wy the cmpy’s structured d hw he’s pd d ll these srts  thgs, d he c’t get , he’s  the cr busess. S, I sd, “Well, “Well, d yu wt t ret ths huse?” “Oh, mybe I d”. “D yu wt t buy t?” “Well, c I hve the pt t d tht?” “Yeh, ky”. “Wht’s the prce gg t be?” “Well, let’s let’s just wrk t ut.” Ad tht’s tht’s just wht we’re we’re gg. S the we get dw t wht’ wht’ss the beet r the buyer? Oky. Frm  buyer’s pt  vew,   pers cmes  d they wt t d  ret t buy d they g, “yeh I’d lke t ret t buy”, well, wht they d s they ctully get t sve up  depst wth  seller r uture cg. S, wht they culd d s, I’m I’m gg t shw yu  exmple exmple  ths   mute. Tey get t sve sve up, they c’t get the cg w but they c get the cg dw the rd. S r stce, the seller, seller, the ret/buyer mght be gvg yu mey every mth d the wy yu yu’ve ’ve put the pperwrk tgether, s  12 mths tme he c g d get  l r sy 95% t the bk. Well, yu c shw yu’ yu’ve ve lredy cllected the ther 5%. Des tht tht mke sese? S here’s the seller, yu’ve lredy gt 5% becuse he’s pd yu sme mey, he’s ge t the bk d gt  90/95% l, whtever t s, d yu s the seller c shw the pperwrk t shw yu’ yu’ve ve gt the ther 5%. S he c sve hs depst wth the buyer.

Buyers Love My System Because They Lock-In A Future Value Up-Front Te ther thg s t, the res why buyers lke t, s they c lck  the uture prce up rt. rt. Nw ths s very mprtt becuse there’s  cuple  deret d eret wys peple d ths. Te wy we lwys lwys d t, we buy huses, we tell peple rght up Dy 1, yu c buy the huse  yu wt t d here here s the prce. I the huse rces up  vlue, wh d yu reck gets the prt? He des. Nw, wht des t wrk s whe peple sy, “Well, we wll gure ut the prce bsed    8% crese every yer d  mrg, sme srt  rmul tht sys, wht I clled the Rubber Crrt rmul whch s the pers ever gets the thg. I’ve see ths de where peple g, “Welll yu c ret t r  cuple  yers rm me but “Wel the prce wll be bsed  wht t s tdy plus 8% every


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) yer. Well guess wht,  the Sydey mrket, hw my peple d yu reck re gg t ever get t exercse d w tht huse. It’ It’ss t gg t hppe. It’ It’ss wht’s wht’s clled the Rubber Crrt.

Buyers Go Crazy With My System Because They Can Try Beore They Buy We lwys lke t keep t cleer d hve We hve the pper wrk very cler d strght up. up. Tt’ Tt’ss the prce. I yu’ yu’d lke t g lg, tht’s tht’s t. Yu’ll see  cuple  exmples where ths wrks relly relly, relly well r r peple. Ag they c try bere yu buy. buy. Sme peple, d I’ve I’ve bee there, I hve  plce t Krrbll crss rm the Oper Huse but I d’ d’t lve there ymre. I’ve hd t mve becuse whe I jumped  there d I bught t, I dd’ dd’t kw tht every Sturdy ght t 11 pm, ll the lttle dsc bts cme by. Rght, ths bppg thg, d Slly’s Slly’s gg, h, cme  Jhy, g , , , , e mre drk, g  Mry. Yu ed up yellg ut, g  Mry, g ut wth Jhy.. Te thg s, thusds  these lttle bts… Jhy bts… Sydey Hrbur s s sy, sy, tryg t wtch  mve   Sturdy r Frdy ght s bslutely mpssble. Nw, d yu thk I mght hve bee better  tryg Nw, bere I bught? S I’ve I’ve hd t mve rud rud the crer t McMh’s Pt, rght rud the crer d ret Krrbll, d the  I ret Krrbll, the peple wll be up, d they’ll g, the lttle prty bts re lud re’t they? Yeh, they re. Tey just sy, sy, d yu md  I just ret t  t r  whle but we gree  the prce w s tht s I get used t t d I lke the eghburhd, I c buy t dw the rd? Abslutely Abslutely.. A lt  peple lve t d tht. Tey just wt t get the eel, eel cmrtble but the huse, bere they cmmt. cmmt. Tey mght ever hve bught  huse bere. Als, r vestrs, yu yu c ctrl the prperty r  very smll depst. Yu c strt ctrllg prpertes prpertes r  very, very smll mut  mey vested  the prperty whch we’ll lk t. Ad rm  buyer’ buyer’ss pt  vew,, d yu reck there mght be  ew buyers ut there vew wh re just sck  pyg ded ret? Ges where. Hw my buyers, tets g, I’m lwys pyg ths ded ret. I wt t t buy  plce.

Well uder  ret t buy Well buy,, they c d exctly tht. Als,  legl ees r stmp stmp duty. duty. Tt’ Tt’ss relly mprtt. Fr buyers, they strt gettg t $300,000 r $400,000 huses, I kw dw  Sydey, the stmps re but $13,000. I they g t  ret t buy buy,, there s , vrtully  legl expese d  stmp duty. Tt’ Tt’ss gret. Ad r thse peple wh eed t kw kw, t’s t’s very hrd r lwyers t ttch ttch the sset. I’ve hd  cuple cuple  peple wh buy prpertes uder  ret t buy wth ther pt, by the wy, wy, I c’ c’t get ut  t. I they decde dec de they wt the huse, t’s thers thers.. I c’t chge my md but guess wht? It’ It’ss relly, relly, relly hrd hrd r peple yu d’ d’t wt t kw, kw, t kw but wht ssets yu hve. Yu c revte t sell wthut tyg up csh. I’ I’m m gg t shw yu  cuple  thse. thse. A lt   peple, whe they g t revte, by the wy, wy, peple wh revte – s there ye  the rm wh ctully revtes, kwg they’re they’re gg t revte revte the sell the prperty? Hs ye ever de tht? Oky Oky.. Dd yu g d get  bk l t d tht? Well here’s here’s smethg t thk but. Why wuld yu g thrugh ll the expese  gettg  bk l, smply becuse yu’re gg t revte the huse d the yu’re gg t sell t. Ts wy, h, yu c revte t sell wthut w thut tyg up y csh. Yu c be the ret t buy, buy, yu’ve yu’ve gt t guys? Yu revte the whle plce d I’m gg t shw yu ths, rght, d sell t, yu dd’t dd’t hve t get y bk ls. D the whle thg. Nw, the ther thg s the ret s set. Te pymets Nw, d’tt g ll ver the plce. Whe yu’re d’ yu’re pyg  mrtgge, the terest rte ges up. Wht hppes t yur pymet t the bk? It ges up. Wth these, t’ t’ss set. Oce yu’re lcked , tht’s t. I’m pyg yu ths, I’m turg ths huse t the j j Mhl, puttg seve mre bedrms  t, puttg mre subtets  there, but the ret’s set, d rm the buyer’s pt  vew, t’s pretty st t mve . Oky. Let’ Oky. Let’ss lk t  cuple  prctcl exmples wth sme rel peple. Ts s hw t wrked. I pd $220,000, I’m I’m tkg yu thrugh the steps  the bsc d we’re we’re gg t wrk up t smethg  lttle bt mre sphstcted, Oky? But ths s the very, very, very strt . Oky Oky,, s huse ws $220,000 d d I gt  l r $184,000. Just wet d gt  l l r $184,000. Te rst e. Nw Nw,, the peple cme lg d they gve gve me  $20,000 pt ee. Ad the pt ws, c they


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) mve ? Ad c they hve the pt t buy buy tht huse dw the rd r $250,000. Oky? C I hve the pt t buy the huse dw the rd? Nw I bught the huse t  dscut s they wt t kw, kw,  they wt t, c they buy buy tht huse dw the rd r $250,000? $250,000? Ws t wrth $250,000? Yeh. Y eh.  them t ws. Ws the mrket $250,000? $250,000? Yeh, prbbly ws. $250,000, tht’s where the mrket ws. S here’s here’s the terestg thg. D yu kw, ybdy kw why they gve me $20,000? $20,000? Nt becuse I sked r $20,000. Te peple tured up d they sd, c we hve the huse? Ad I sd, “Well, “Well, yes, let me ru  pplct d check wth w th yur ld ldlrd t mke sure yu py yur ret  tme.” Becuse yu lke t check wth the ld ldlrds t mke sure wth the rel estte get tht they pd the ret  tme. It’ It’ss lwys mprtt, just mke sure the peple hve bee gd tets becuse yu yu’’re gg t be  tet  me d I sd, “Well hw much hve yu gt t get strted?” Ad they sd, “$20,000?” “$20,000?” Ad I sd, “Oky” d they gve me $20,000 d tht mved them t the huse d t’ t’ss  slly thg but I ever sy t peple   ret t w, t’s $5,000 r t’s $6,000 r t’s $7,000 becuse I’ve ctully ud tht I get t kw  lt  my peple very, very well d  yer dw the rd d yu’ll sy, I culd’t uderstd why yu ly wted $5,000 r yu t mve t yur hme becuse I hd $75,000 sttg there rm my Wrkers’ Wrkers’ Cmpest clm. S w I’ve just ud t’s better t sy, sy, well hw much hve yu gt, d yu’ll be bslutely stggered. dy ght dd  stry  ur cmpy, we hd 4,000 equres  24 hurs. We hd peple up there wth $105,000  csh they just wted t put dw d mve t e  ur huses. S peple hve  lt  mey. I ctul ct, I’m bslutely surprsed hw my peple  Austrl get Wrkers’ W rkers’ Cmpest Cmpest pyuts. S my peple mve mve t ther hmes d sy I’m just wtg r my Wrkers’ Cmp pyut becuse they’ve usully hurt ther bck r smethg. Ad usully  I’ve I’ve gt t g d pck them up, pck up the cheque, they’re they’re usully up  the r. Nw here here s the pperwrk. Te gretest thg but ths, d ths s wht yu’re gg t lve guys, d yu kw whe yu buy d sell  huse, the lwyers d the pperwrk. Guess wht, t’ t’ss the sme sme thg. I’ I’m m wlkg yu thrugh ths thg s yu hve  uderstdg.

Let the lwyers d t, I d’t d’t d ths stu. Here re the three thgs thg s yu’re yu’re gg t hve. Yu’ u’re re gg t hve  stdrd retl greemet, t s  stdrd resdetl ret greemet, thg cy, stdrd resdetl ret greemet. Tey’re gg t hve ths ther pece  pper, cuple Tey’re  rms clled Te Deed  Opt whch s the pece  pper tht gves them them the rght t buy the huse. huse. Ad the ther thg they’re they’re gg t hve s just the sles ctrct r the huse whch bsclly s the ctrct lled , tht sys here yu g,  yu wt t buy the huse dw the rd, whe yu’re yu’re redy, there’s the pperwrk. pper wrk. Ad t’s  rugh rm, but the lwyers lwyers d t. Ad yu’ll yu’ll see my pperwrk   lttle mute. But tht’s the pperwrk yu eed. Tse three three thgs. thgs. Nw, ths buyer hs mved t my huse, rght? He’ Nw, He’ss gve me $20,000 t mve , he’s bee there r  lttle whle, the ext scree’ scree’s  bt   surprse s I w’ w’t thk wht re hs ext strteges? Wht c ths guy d, ter  cuple  yers, he’ he’s gt t mke sme chces. Wht d yu wt t d? D yu wt t mve ut, d yu yu wt t sty s  tet? tet? D yu wt t buy the huse? Wht re hs strteges? Well, he c g d get bk ce d he c just py me ut d get  l. Yeh, ky, Yeh, ky, we wt the huse, we relly relly lve t, we’ we’ve ve bught  dg, lle  lve, we’ll we’ll just get sme bk cg. c g. Or, they’ll sy, sy, well t’s t’s bee  cuple  yers. C we reew the pt d g r ther cuple  yers? Yeh, they c d tht. tht. Culd we just just sty s  tet? Culd we just sty s  tet? Um, sure. Yeh, they c d tht. C they sell the huse? Abslutely they c. Tey c sell the huse. Tey’ Tey’re re bslutely ree t d tht. Tey c mve mve ut. Oh, d’ d’t lke t, yu kw,, we gt t  ght wth the eghburs ext dr kw r whtever, they klled ur ct, whtever whtever,, they mve ut. Or they c get, they c sy t yu, lk, culd yu ce t r us? We c’ We c’t get  bk l rght w w, s there y wy yu c ce t? Ad me beg the seller, seller, sure I culd ce t. Des t mke sese guys? Abut sx deret thgs c hppe. I ths prtculr cse wth these peple,, here’ peple here’ss wht hppeed. Wht’ Wht’dd they d? Tey styed r but 18 mths d the they sld the huse r $320,000 t smebdy smebdy else. Nw Nw,, bt   quck quz. Des ybdy remember hw much they wed wed me? $250,000. Gret. Tey’ Tey’ve ve sld the huse r $320,000 $320,000


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) t smebdy else. Oky? Nw the bt bve the $250,00 t $320,000, wh d yu yu reck gets tht? Tey d. Hw my my bk ls dd they get? Ne. Oky Oky.. Nw,, here they re, lvg ut Nw ut  ther huse. Mde $70,000, they’ve mde $70,000  the huse, they’re mvg t the the ext huse. Tere s the sg, the lttle rel estte get cme , s they dd’t d t themselves. Te lttle rel estte get cme , gt them  buyer r $320,000, pcked up the truck d  they g. I eve llwed the truck d they wet t  bg ve-bedrm huse. Oky? Ad becuse they hd such  lrge depst w,, they hd $70,000, they were ble t get themselves  w lw-dc l. l. Des tht mke sese? S they gt  lwdc l, Whe they dd ll tht, I gt $51,000.

Secrets The Banks Don’t Want You You To To Know... Nw, I wt, sme peple w’t kw but ths, substtut substtu t  cllterl. Wrte ths dw, t’s t’s relly gret. It mes tht  yu hve  l, ce yu’ve yu’ve bee gve  bk l, yu kw hw much pperwrk we g thrugh t get  bk bk l? Well ce yu get  bk l d yu relse t’s yurs r le? Tt’ Tt’ss t. Yu ly ever quly r t ce. Peple Peple d’t d’t get ths. Oce yu get the bk l, the bk l s yurs r 30 yers, regrdless  wht yu yu d wth t. Ad yu kw wht yu c keep dg? kg t t the ext prperty, t the ext prperty, t the ext prperty. prperty. I kw t suds crzy but yu yu see, they hve substtut  cllterl. Nw Nw,, t’s t’s wrtte  50%  the hme ls d t’ t’ss t wrtte  the ther 50%. I t’s t wrtte , just sy t yur leder, culd yu plese put  substtut  cllterl c llterl r me r I’ll g dw t Westpc. Substtut  cllterl mes tht yu c d ther huse. S whe yu sell huse huse 1, yu c trser the l t the ext huse. S, here’s here’s wht tht mes. Yu’ u’re re dg relly, relly well w d yu’ yu’ve ve gt 5 r 6, let’ let’s sy yu d lts  these, d yu get lke 5 r 6  these d ll these peple hve gt these ret t buys d stu, whe the ret t buy peple mve , yu’ve yu’ve stll gt the ls. Yu wth me? Ad yu d’ d’t hve t requl requlyy. Yu just keep gg the l t the ext huse, t the ext huse, t the ext huse. S evetully wht culd hppe s, yu c be b-

slutely ut  wrk, be bck dw t yur shrts d  -shrt wth  jb r the rest  yur le. Rght? Yu’ u’re re  bslute wpeut becuse yur busess wet crk, yu’re uemplyed, yu’re ver the ge  95,  e wll emply yu ymre d they c’t tke the ls wy. Yu’ Y u’ve ve gt thse ls r the the rest  yur le. S, substtut  cllterl, t’s s gret d yu c c  just keep these ls rever guys, d we ll d’ d’t kw wht’ss gg t hppe wth ur lves, s yu wht’ yu ever kw whe yu mght eed  l  yur yur bck pcket. Oky Oky.. Hw t buy  prperty wth very lttle csh,  credt r bk ce. Nw bere I g t ths. I’ve gt t stp here becuse there’s tw stges t ths whle exercse. Te rst stge ws, remember I gt  huse, we’ve gt the huse d yu’re yu’re gg t ret t t ths pers dw the ed  the tble wh my wt t buy t. A ret t w lese lese pt  ths e. Ad  the rst stge, yu wet t the bk d gt sme mey, mey, r yu wet t  leder. Yu wth me s r guys? Stdrd retl huse. All rght. We’ e’re re gg t mess t up  lttle bt. A sdwch lese s whe  pers rets rets rm the seller t e prce d the sublets t  tet buyer t  hgher prce. Ts s wht hppes. Remember hw yu gt the l rm the bk d w yu’ve yu’ve reted ths huse. Wht  yu dd ths? Wht  yu reted tht huse huse rm ths m? Ad ths m hd reted yu ths huse, d the yu wuld just sublet t t ths pers. Des tht mke sese? Oky Oky.. Depedg  where yu re  yur deret d eret leses, I kw the New Suth Wles lese sys Ldlrd w’t uresbly stp smee rm sublettg  huse. Tey’re ll deret yu’ll d, r yu’re just wrtg yur lese tht yu yu hve the rght t sublet. sublet. Sme  them lredy hve t depedg  wht lese yu’ve yu’ve gt rud the deret prts  the cutry. cutry. Wht yu’ve yu’ve gt s, yu’ve yu’ve gt  stut where yu’v yu’vee just decded tht yu, yu mght hve hve decded t eve t ret t buy lese pt wth ths guy. Yu Yu decded tht ths m, yu lked ths plce, sx mths g yu reted ths plce rm ths m wth the pt t buy, d l d behld yu’ve bee trserred t Wester Austrl. S yu’ve yu’ve put  lttle d  the pper p per d  stck ut the rt d yu’ve yu’ve sd, mybe smebdy wts t py yu  hgher ret th wht yu’re yu’re pyg ths m becuse ths m gve yu relly chep ret becuse he lked yu


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) d yu put  sme pt plts, d yu’re gettg belw mrket ret. Wuld there be sme peple, ybdy here wh rets Wuld rets d they thk they get belw-mrket ret rm ther ldlrd. Yep? Oky, gd. S t hppes hppes.. Peple get belw-mrket belw-mrk et ret. Yu’ u’ve ve decded decde d yu’re yu’re gg t mve  d yu just sy, sy, wh wts t ret rm yu? Ad ths m cmes lg d pys yu mre ret th wht yu’re yu’ re pyg ths m. Oky. Yu hve the rght t buy t rm hm, d ths pers hs the rght t buy t rm yu. Let me wlk yu yu thrugh the peple vlved. Here we hve  seller, seller, here we hve wht mtvtes mtvtes the seller. seller. Oky, wht’s gg t mtvte the seller? selle r? He’ He’ss gt  vct prperty. Ag, I’m rerc rercg g wht I’ve lredy cme bck t bere but t’s just rercg sme  the stu. He’ He’ss gt  vct prperty prpert y, he c’t get rd  t. Tere’ss s my, Tere’ my, there’s there’s  tets ymre. Tey ll wet d bught huses. He des’ des’t wt t sell t but I’ll let smebdy ret t d mybe  they wt the pt t buy t, I’ve gt mre chce  gettg smee. Vmp! It’ll g very quckly. Yu’re Yu’ re  uhppy ldlrd, ldlrd, yu just wt t get ut  the whle shw, yu just d’t lke ths whle retg busess. Te cst  mtece, mtece, rtes, surce, the csts  pert pert  re just kllg yu. Yu just d’t wt t d ths stu ymre. Yu’ve Yu’ ve herted  uwted prperty. prperty. A lt  peple hert prpertes. Tey just d’ d’t wt t be  tht busess. Oky. Lss  jb, I tred d led t sell t. Yu’ u’ve ve tred t sell t, I’m gg t shw yu sme gret exmples  peple wh hve tred t sell huses d becuse they culd’t sell t, they’ve sd t me, lk wuld yu lke t d  ret t buy  t? Ad I’ve sd, well ky. Well, ctully I mde the suggest t them d they sd hw des t wrk? Negtvel y gered. A lt  peple d’t Negtvely d’t wt t be egtvely gered rght w. w. Tey’ Tey’re re stuck  brdgg ce, prperty hs lttle equty. equty. Tey kw tht by the tme they, gee, by the tme I py the get’s get’s ees d ll the hldg csts, I’ve gt  $300,000 huse, I we $290,000  t, there’s vrtully  equty. By the tme I keep mkg these pymets, pyg

get’s cmmss, I’m gg t be brgg mey t get’s the settlemet tble, I d’t wt t d tht s mybe I culd ret t buy t $300,000 d whe he exercses, he just pys me the $300,000 d pys ut my whle l. l. Ad I d’ d’t lse y mey. mey. Debt rele. Tey just wt the p t g wy wy.. Tey smply c’t rd mrtgge pymets d I’ve gt  cuple  exmples  tht. Tey’ Tey’ve ve gt cl prblems. Te vestr, s I’ve sd there’s there’s three cmpets here. We’ve gt  seller, ldlrd, we’re gg t hve  vestr d  buyer. S, wht’s wht’s  t r the vestr? He c buy prperty wth very lttle csh,  credt r bk bk cg. I’ I’m m gg t guess tht’s tht’s wht sme peple    ths rm re. Yu’ Y u’re re the vestr, vestr, tht’s tht’s why yu wt t be be vlved. Tere’ss buyers, just hppy peple, just wt t buy  Tere’ huse. Just wt t d  ret t buy, buy, wt t buy  huse, the we sys “Well yu kw wht, I’m t t sure, c we ret t r  whle d  we lke t we’ll buy t twrds the ed  the yer”. Tt’s e. Beets r the buyer buyer.. Why re they dg ths? I’ve lredy bee thrugh ths. Ag, t’s t’s just pure rercemet. Tey’ Tey’re re svg up  depst, they’re they’re lckg  the uture prce, prce , they c try bere they buy. buy. I yu’re yu’re the vestr,, they c ctrl prbbly  smll depst, reduce vestr ded ret. N legl ees, wet thrugh ths, the ret’s set d t’ss st t mve . Ad they c revte. Ad thse t’ peple yu just sw stdg there  tht drwy, they’re revtg  plce. plc e. Yeh, tht’s gret, they’re they’re  there. Tey’re Tey’re revtg t, puttg  sme pt d crpet, cleg t up d ll tht srt  stu. Nw, here re sme rel-le Nw, rel-le exmples. Ts getlem, I ws shppg r sme huses d I ws ut lkg   rel estte wdw, just lkg s yu d, just lkg t the lttle bxes, bxes, d ths getlem cme t the rel estte ce  the utsde d he just hd  lk but hm, d I me I’ll tlk t ybdy, ybdy, I’ll tlk t  bld dg. Ad ths guy cmes, d he just hd ths ths uy lk but hm, “wht re yu dg, re yu buyg r sellg r wht?” He sd, “I’m “I’m gg t sell my huse. Are there y rel rel estte gets here? I’ve gt t sell my huse. huse. Are there there y rel estte gets here?” here?” Ad I sd, “Well, I c uderstd uderst d wht yu’r yu’ree syg.” be-


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) cuse  yu ever try t rg  rel estte get, tce hw bdy’s ever there d  e c tell yu the prce   huse? “Wht’s the prce  the huse?” “I’m srry, ll the gets re ut rght w. w. Tey’ Tey’re re   meetg.” Whe I sell huses I lwys reck reck yu put the prce  the sg. It’ It’ss  lttle bt lke d. I wt t kw kw wht I’m I’m pyg d I gure  I put the prce  the sg, d the peple rg me rm the sg, I kd  kw they c rd rd t. Des tht mke mke sese? I d’ d’t get ll the peple wh c’t c’t rd t becuse the prce s  the sg. Nw Nw,, just mge  yu wet d bught yur d d yu tured up t the checkut d she sd, “Well, wht hve yu gt?” Ad yu sd, “I d’t d’t kw, hw much s t?” “Well, I d’ d’tt kw”. S I put the prce  the sg d t’ t’ss  lttle bt lke whe yu cll rel estte gets. I d’ d’t uderstd t. Yu Y u cll them d yu sy sy,, c yu tell me the prce  the huse? Ad they g, “I’m srry, srry, ll the gets re   meetg”. Ad the  yu wt t spek t, h by the wy,,  yu relly wt wy wt t kw but  prperty prperty,, sk the get s he the lstg get r the prperty. Ts s mprtt. I yu wt t d ut but but  prperty, why  pers’s sellg, wht ther stut s, yu wt wt t be spekg t the lstg get. Oky? Becuse he kws ll thse detls. Nw here’s here’s smethg else, else , whle I’m  t. I  get’ss tkg yu ut d tellg yu wht  del ths get’ huse s d yu’ve gt t buy ths huse, t’s the best del, sk hm, s t hs lstg r smebdy else’ else’ss lstg. I t’ss hs lstg, he gets duble the cmmss. Nw t’ Nw,, d yu reck t’s t’s just pssble tht the best del  the ce hppes t be hs lstg? Yeh, s sk sk the quest. Is tht yur lstg r smee smee else’s else’s lstg? I eel mre cmrtble smetmes wth smee else’ else’ss lstg d yet t’s t’s stll the best del  the ce. Cver thse srts   lttle thgs. S ths getlem, we strted chttg d I sd, “Lk, we culd prbbly g  d lk r  get but I’m I’m sure they’re they’re ll  the bck rm hd hdg”. g”. S he sd, “Lk, I’ve I’ve gt t srt t ut”. ut”. Ad I sd, “Where s t?” Ad he sd, “Oh, t’s just ut ut here t Bdwell”. Ad I sd, “Why hve yu gt t sell?” sell?” Ad he strted t tell me. Pe Peple ple wh hve t sell, wll just tell yu why they’ve they’ve gt t sell. He hs  tet, the tets keep mvg ut, he

wed the mly hme, he bught t  t s  vestmet prperty,, he tk, reced the mly hme up t ll prperty ts tp debt t buy the vestmet prperty, c’t keep the tets  there d w he’s he’s lst hs jb. Nw hs we hs t be pyg ll these mrtgges d wrkg 24 hurs  dy d thgs re’ re’t relly hppy t hme. He eeded t get ut  ths prperty but the prblem s, he’ he’ss tred t sell t bere but the mrket’s mrket’s  lger gg up, t’s gg dw, he’s gt t be ble t cver the mrtgge expese. I just bsclly sd, sd, “C we g hve  lk?” S, he sd, “D yu wt t buy t?” Ad I sd, “I d’t d’t kw, let’s g hve  lk”. Ad tht’s tht’s ll we dd. S we wet up the rd, d there’s there’s the huse. Wet up d lked t the huse. Te I sd, “Lk I tell yu wht I c d. I d’t thk I c buy ths huse but I tell yu I thk we culd wrk tgether. tgether. Yu tld me wht the mrtgge ws, ws, why d’tt we d ths. Let me wrk wth yu, wht re the d’ pymets  the huse?” He tld me wht the pymets were, he hs  mrtgge  lke lke $247,000. I sd, “Wht re the pymets  the huse? Wht d yu hve t get cvered? Wht  we culd d ths. I c get these mrtgge pymets cvered d get ll yur utggs cvered s yu’ve yu ’ve gt  mre expese  ths huse d yu get pece  md. But lk, let me tell yu wht I’m I’m gg t d. I’ I’m m gg t d ther mly d I’m I’m gg t put them  ths huse d they’re they’re gg t mke pymets t me d I’m gg t mke pymets t yu d they’re gg t get lked ter. Nw wht I’m gg t d s, I’m gg t get these peple   pst where ter they’ve they’ve mde  seres  pymets ver  perd  tme, I’m gg t get them t ther ew bk l d whe they get t ther ew bk l, l, tht wll utmtclly wpe ut ths l d the ssue yu’ve yu’ve gt”. Let me wlk yu thrugh thrugh ths g. I sd here’s here’s wht we’ll d. d. Let’ Let’ss wrk tgether  ths s  tem. I’ll rgse t get these thgs cvered. cvered . Yu’ll hve  mre utggs,  mre expeses  the huse, but wht I eed t d s, bere I c d ths, I eed t see  I c get ther mly wh wts t get  hme wh ct get  hme tdy r I wt  vestr wh wts ther hme wh’s wh’s hppy t cme  d mke sme pymets t me s I c mke pymets t yu d dw d w the rd we’ll get ths guy reced t hs w bk bk l d t


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) wll extgush everythg d t wll ll dspper. dspper.

the lwyers st rud the tble d d t r yu.

Te m wted rele rm  prblem but I sd, here’ss wht we’re here’ we’re gg t d. I sd, I’m gg t eed tme. He sd, “Yeh, “Yeh, but hg , wh’ wh’s mkg the pymets tdy?” I sd, “Well, the huse s empty, empty, yu re. I’ I’m m gg t eed 4-6 weeks t see  I c get the rght pers. pers . Nw  I c’ c’t, t, I c’ c’t. But  I c, I c d t wll slve ll yur yur prblems. But  ths stut rght w, re yu gg t be y wrse . Wh’ Wh’ss mkg the pymets tdy?”

Nw, ths huse here. Ts s e I’m Nw, I’m dg tdy, s I’m I’ m spekg t yu tdy, tdy, ths e s hppeg t the mmet. All rght. I ws smply drvg dw the street. Ts s t  cy stry. stry. I ws smply drvg dw the street  my cr. cr. Nw Nw,, the guy ws sttg, [udece speks], deret cr but I dd d d’’t wt yu guys t thk I ws  yuppe. Ad the guy’s guy’s stdg  the rt yrd  ths huse. I just drve up d I just sd, “Hey, “Hey, sellg yur huse?”

He sd, he s. S  I c’ c’t get ybdy tmrrw, wh’s mkg the pymets? He s. He’ He’ss stll mkg the sme pymet. S I sd, ky, here’ here’ss wht I’ll d. We rgse the pperwrk, yu g d see the lwyer d rgse the pperwrk I eed. I eed the deed  pt, pt, I eed  ctrct r sle,  ctrct sellg the prperty t me r whever I wt t t g t d I wt ths retl greemet.

He sd, “yeh, yeh”. I sd, “Well my we d I were thkg but mvg t the re” d by the wy I ever try t egtte prces behd  get’s get’s bck wth  seller. I w’ w’t d tht. But I’ll tlk t peple but huses. I’ll cht t them but but huses, but peple re uy.. Sme peple wh w  huse d wt t sell uy t, wll tlk t yu r r hurs but ther huse. Other peple g, h,  buyer, d he’s t wth the get.

Ad he wet wy d gt ll tht tht creted r me. As I sd, lwyers d ll tht. Hm d I d’t hve t d tht. He just ges d gets gets tht. All I’ve I’ve gt t d s g t the mrketplce d I sg  udertkg tht sys “Up me eterg t sme pperwrk wth sme ther peple, I’m hppy t cmplete eterg the pper wrk wth hm”. hm”. Des tht mke sese? But I get tht rght up rt.

Aywy, we’re Aywy, we’re just chttg. Yu kw, kw, wht’s wht’s the eghburhd lke? Wht re re yu yu dg? Where re re yu gg? Blh, blh, blh. Ad he ws just syg, he’ he’ss mved rud the crer d des’t des’t lve  ths huse, he’ss gt tets  ths huse d chtted sme mre d he’ the he wet  but, hs t bee  the mrket lg? Blh, blh, blh, d   quet q uet mrket,  huses d’t sell, wh d the the huse sellers usully blme? Te get. Oh. Agets c’t c’t sell the thg, I’ve hd  ers. N peple cmg thrugh. Whe huses d’ d’t sell, peple wll lwys blme the gets gets d the huse ws’ ws’t sellg. S we’re we’re just chewg the t  the rt rt yrd d tlk, tlk, tlk, tlk, tlk. Ad I just sked hm  cuple  thgs but the huse d he sd, “D yu wt t cme ?” Ad I sd, “Oh, lk lk . I d’ d’t kw wht I’m lkg r. Just ppp pppgg rud.” Ad I thk I mght hve sd smethg t hm lke, “Hw ld’s ld’s the stve?” r smethg tht mde the guy sy, d I d ths t rm sellers, sellers wll g, d he evetully sd t me, “Lk, spek t the get but  yu eed y mre rmt  the huse, just cll me”.

I’m t gg t g  t  lt t I’m  t the legltes  ths. I’ I’m m gg t wlk yu thrugh, thrugh, yu hve  uderstdg  t but s I sd, lwyers d t ll. Wht yu’ve yu’ve gt s yur ew m hs the retl greemet wth me d I hve  retl greemet wth ths getlem dw here. I hve the rght t buy tht huse rm the m yu sw r $X. Te pers hs  pt t mve mve  t buy the huse rm me t $Y. $Y. He pys me Y, Y, I py ths pers X. Oky? By the wy wy,,  ths pers dw the rd decdes t t buy  me, they just sy, “I d’t wt t buy t, I’ve I’ve just decded t t”, t”, m I uder y blgt t buy t rm rm the ther ellw? N, s I sd let’s get ths lked ter, let’s get these peple t lk ter t. We’ll crete  system here. I’m I’m uder w blgt but  I c, I wll. Te res where t’s blk s becuse we hve  stut where we hve the ctrct tht ges rm the seller, hld t me d whe ths m t the very ed decdes t exercse d sys “he wts t”, yu wt the huse, the ctrct just gets pssed crss. Wee d’ W d’t eed t g much urther  ths, smply becuse

Ad I srt  gve hm my busess crd crd d we swpped busess crds d ll tht srt  stu, d he rg me but  week lter. Ad he sd, “I d’t d’t kw  yu remember me. Yu cme d d sw my huse”. I sd, “Whch huse ws t?” Ad he tld me. Ad I sd, “Hw’ss t gg?” He sd, “Oh, mte, stll hve’t “Hw’ hve’t sld t.” Yu kw, kw, blh, blh, blh, blh, blh. I sd, “Yeh, “Yeh,


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) I lked t  ew deret huses tht dy d the mrket’s quet s’t s’t t?” He sd, “Well yes, the mrket’s relly quet”. I sd, “Lk, I’ve clled the get d she’s she’s   Mdys d Tursdys”. Tursdys”. He sd, “Lk, s r s I’m I’m ccered, why d’t d’t we just wrk smethg ut d I’ll wrk ut smethg wth the get.” get.” Ad I sd, “Oh well,  tht’s tht’s wht yu wt t d. d.”” Ad he strted t tell me but but … d here’s here’s the thg … e  the mst mprtt thgs … there’s there’s three r ur quests I lwys sk. Why re yu gg t sell t? Where re yu gg? gg? Nw, here’s Nw, here’s wht I d. I yu sy t peple smetmes, why re yu gg t sell t, sme peple wll srt  crss ther rms d get relly relly,, relly deesve. S I d’tt sy tht. I mght sy, d’t tell me yu’re d’ yu’re sellg d gg up there t Queesld becuse tht’ tht’ss where the Bg Pepple s? Ad I kw tht tht suds slly but but t breks dw peple’s peple’s deeces dw. Tey g, “Well,  we’re we’ re sellg becuse  blh, blh, blh, blh, blh, blh.” blh.” Yu kw, Auty Gseld’s just ded r my we’s ru  wth the pstm, I d’t cre. But peple wll strt tellg yu stu  yu’re yu’re pretty pe. S I d’ d’t sy why re yu sellg, t’s t crttl. rtt l. I’ll sy, sy, “D’t yu tell us yu’re yu’re sellg d  d yu’re gg up t Queesld wth tht Bg Pepple.” Ad s slly s tht s, d the they’ll they’ll strt strt tellg yu why they’re they’re sellg, wht they’ they’re gg t d wth ther le. Ad ths prtculr cse, the the guy hs the ther huse, he hs the rst d the secd mrtgge  hs huse d he hs debt  ths huse  $265,000. $265,000. Tt’ Tt’ss $265,000 wrth  debt  ths huse d I just sd, d t ll srt  urther cme ut tht hs we’ we’ss t wrkg d he c’’t relly rd these vestmet huses t the mmet. c Te mrket ws’t wht t used t be, d I sd, hw’s the get gg? Hs’ Hs’tt the get bee ble t sell t? Nw, here’s the terestg thg, ldes d getleme. He hs’ hs’t gt much much equty  ths huse. I reck ths huse s wrth but but $260,000. Oky Oky.. He wes $265,000  t, the huse hs ly gt, my eelg s but $260,000. I’m I’m t gg t tell hm tht. tht. I ctul ct,  yu ever g , h, srry guys, let me,  yu ever g  d lk t peple’ peple’ss huses, ths s relly mprtt. A lt  peple g  t see  huse huse d t get the prce dw, they’ll wlk t the huse d they’ll g, “Lk t ths, h tht’s tht’s wr ut, lk t tht, kck kc k the kd, wlk t the bckyrd the ece hs lle dw” dw” d they

strt rdculg peple’ peple’ss huses, thkg tht wll help them get  dscut. Let me tell yu wht tht relly des. Tt just relly, relly, relly rrttes hme wers. wers. Hme wers,  yu yu ll sw the mve Cstle, t’s t’s bslutely true. Pe Peple ple beleve tht ther huse, s bd s t s, s the gretest kgdm  the wrld. Ad I’ve lwys ud tht I’ve I’ve hd much mre egtts wth sellers, much better egtts wth sellers whe they’ve relly, relly lked me, s smee wh sw the huse s gst smee smee wh wet  there d strted pckg hles  ther huse. A lt  peple d’ d’t get ths. Tey g rud pckg hles  the huse, thkg tht the seller des’t des’t tce. Te seller kws wht’ wht’s wrg wth the huse. I me,  I’ve wlked t  huse d I wll g strght thrugh the rtte rbrd t the bsemet, I wll jump up d I’ll sy, “Is’ “Is’tt tht tstc. tst c. It’ It’ss gt  gry t dw belw”. Rght? Ad I’ll cht t peple, I’ll tlk t peple, I’ll g t  huse, the tme I lke t spect huses s t 6 ’clck. D yu kw why I lke t spect huses t sx ’clck ’cl ck t ght? Te sellers re lwys there, there, hvg der.. Te get tkes yu , the sellers er sellers re lwys there. there. Nrmlly wht the seller wll d, yu’ll tur up wth the get, yu wlk  the rt  rt dr, dr, the get ges, “Hell, brgg  buyer thrugh thrugh”” d the seller sttly grbs the dg d they g strght up the bckyrd d hde behd  tree, whle yu g d spect thrugh the huse. Te rst thg I d, I g rug ut strght there ter, bg smle, gg “Hell Mrs Smth. Dd yu wllpper tht yursel? I just lve thse clurs.”. clurs.”. “W “Well, ell, yes I dd ctully.”” “Ad lk, c yu tell me wh dd thse hrdctully. wd tmber rs dw there. there. Wuld yu kw wh dd tht?” Ad the they kd  lke, see they’ve they’ve ever ever bee treted ths wy bere. bere. S they lk t the get d they thk, why dd d d yu srt  brg smee wh’s lke e sdwch shrt   brbecue. Ad t’s t’s lke, d here’ss the thg, they’ll remember yu. Ad I’ll sk them here’ stu but ther huse. Peple wll cht but ther huse, tell yu hw I dd ths, I dd tht, I dd ths. Ad guess wht hppes wth peple?? At the ed  the dy, peple dy, whe they’re they’re lkg t ers  the huse, peple, they wll d ths,  the ers re clse, peple wll g, I’ve I ’ve wtched them d t, I’ve bee vlved  t, I’ve I’ve just st there. Peple wll g, “Yeh, but d yu kw wht? I remember tht guy, he ws  relly ce guy. guy. I relly elt he respected me d d I thk he’d he’d lk ter the huse d thse ther peple


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) they brught ver, ver, he ws just  vestr vestr,, wht  jerk he ws. I wuld ever sell hm my hme”. hme”. Pepl Peplee sell yu huses. I’m  the subject  lese pts  lttle bt but t’s I’m ll but just spekg  sellers d stu d eve  yu g thrugh the gets. S chttg wth ths guy, guy, d I sd, “Lk, here’s  de. Culd I d ths, becuse yu tld me but yur mrtgge pymet, yur utggs d ths d ths, s there y wy tht I culd just, wht d yu we we  the huse?” huse?” Ad peple wh wt t sell huses, cht ut the rt, “Oh $265,000” d yu kw,, I sd, “Culd I d ths? Culd I srt  lke, I kw hve’tt gt, I’m hve’ I’m shrt  $265,000 t the mmet.” He sd, “Hw shrt re re yu?” Ad I sd, “Te whle lt but wht I culd prbbly d s,  I culd just mke the pymets r  whle d I’ll lk ter ll yur expeses, yur pymets, the stu lke ths, d whe I get mre rgsed, c I py ths ?” Ad he sd, “Over wht perd  tme?” Ad I sd, “Oh, 60 mths?” Ad he sd, “Fve yers?” Ad I sd, “Oh, well yeh becuse, becuse, here’s wht I’m thkg. It’s gg t tke me tht lg t get rgsed.” “Well lk”, he sd, “I’ll ru t by, by, let’s let’s get my …”. I sd, “Get yur lwyer t cll me, just t very tht yu c d ths d tht t’s t’s ky.” ky.” S hs lwyer clled me d I sd, “I’ve “I’ve bee thkg but ths. Wht I’m I’m prbbly gg t wt t d s I’ I’m m prbbly gg t wt t put smee else else  ths huse becuse I ctully lve  the ther sde  Sydey d t’s t’s  heck   lg wy t cme just t use use the bthrm. D yu md, I’ll I’ll put smee else  the huse but the sme rule pples. Te pers wll cme , they mke the pymets t me d I’ve gt the 60 mths d wht I’m gg t d s I’m I’ m gg t get t  t reced, py  ths l, d ths whle thg.” thg.” He sd, “Is tht legl?” Ad I sd, “Get the lwyer t cll me”. me”. Ad lwyer guy clls hm d sys, sys, “Yeh “Yeh tht’s e. Just let’s let’s get the pperwrk, pperwrk , hw re yu guys puttg t tgether?” tgether?” S I sd, “Lk, w w. Te ths s pperwrk tht I use t put these tgether. tgether.”” I just xed hm ths thg  the x d I sd, “Lste, c I just x yu wht we’ve we’ve greed  d just x t bck, d wy we g?” S he’s hppy r me t ret t t smebdy else, he des’tt cre. He wts the p t g wy, des’ wy, he wts pece  md. He des’ des’t cre, he just wts ll the py-

mets mde d whe the lwyer sgs ll the dcumets, he’ss lrght. Ad wth ve yers, he’ yers , I kw there’s  utstdg blce  $265,000 tht’s tht’s just gt t be pd  ver the ext ve yers. yers. Oky? I’ I’m m just gg gg t see wht I c d. I sd, “Let’s see wht we c d.” d.” D yu kw wht I me, but d d  yu relly wt t sy, “ “ell ell me hw the crburetr wrks?” wrk s?” Tt’s wht he’s there r. r. S, ll my thgs, just  lttle pece  pper, pper, d I just gve t t the lwyers d sy, sy, “D tht”. Ad the I just sed the ther guy  pece  pper syg “Is tht wht we’ we’re re dg? dg?”” “Yeh “Yeh”. ”. “Wrte yur me  t d sed t bck”. “Alrgh Alrght”. t”. Tey set t bck. Nw, Nw, put  lttle sg  t,  t, Ret t Ow. Yu Yu wth me, I’ve gt  sg  t. Yu gt me? I put  sg ut the rt,  lttle clssed d  the pper. By the wy, wy, e  the gretest, h I’ll get t tht     mute, hw yu d ll these mtvted sellers, hw d yu d these peple.

Sandwich Lease Benets To The Buyer And Investor Nw the sdwch lese beets.  yu guys, the vestrs, yu’ve yu’ve gt t get pstve cshw becuse the pers ver here, h by the wy, tht huse, d yu remember hw the huse tht I’m lkg ter hs mrtgge r $265,000? Te pers’ pers’s cmg  d lkg ter t r $295,000. $295,000. Tere’ Tere’ss $30,000  there s he cmes cmes  t $295,000. All rght. Opt ee, s  vestr yu get  pt pt ee. Pe Peple ple re gg t py yu mey just t get vlved wth yu. Tey hve t py mey but  yu wt t mve them rm the huse, tht’ss e. I yu wt t ret t d yu wt the pt tht’ t buy t d yu wt me t gurtee yu the prce, hw much re yu prepred t gve me w r tht gurtee? “Oh, I’m I’m prepred t gve yu $10,000”. $10,000”. I’ I’m m prepred t gve yu $5,000. $5,000. I’ I’m m prepred t gve yu yu whtever.. whtever

With Only $1 You Can Be On Your Way To Making Big Chunks o Real Estate Prots Yu’ve Yu’ ve gt the bck-ed prt whe these peple peple rece, yu’ve yu’ve gt  bk l guys. Ts s just  lttle system, yu just sp t ver d ver d ver d ver. ver. Yu’ Y u’re re just retg t peple peple wh ret t peple wh ret ret t peple. Tere’ Tere’ss  bk ls. Yu’ u’ve ve gt very lttle csh vested. vested. Zp. I’ve de buches   these. these. I’ve vr-


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) tully gt thg, thg vested. Oh, usully I py  dllr r the pt. I gve the seller  dllr qute te. te. I’m serus serus.. N mtece becuse, becuse , by the wy, wy, Sr, Sr, remember hw yu’re dg tht ret t buy rm me, d sce yu’re yu’re  tet, wh d yu reck s  s best t x the tlet  t ges wrg? I m, re’ re’t I the ldlrd?

$20/hur”. Ad we scremed ut there d t tk tk us  hur t get ut there d we hd ur peple wtg utsde, wtg tht huse, d I kept the ege rug d she sd, “Why s the the ege rug?” I sd, “Well “Well I’m I’ m t plg  beg here t lg.” lg.” 17 mutes lter, smebdy cme ut, t ws uy.

But d’t I ls hve  ldlrd? He eeds the tlet xed. Seller Seller,, pece  md, pece  md s phemel. Why d peple d thgs? Just t get prblems prblems ut  ther le. Tey get ther debts cvered, they get mrtgges lked ter. Tey get huses they c’ c’t sell, they get them sld ut, delyed settlemet, they c keep the tx deducts becuse t’s ly whe these peple ctully buy the huse, tht tht the sle tkes plce. N vccy, vccy, lttle vccy, vccy, why d buyers lke these thgs?

Te guy wh sld the huse, hd hl-pted t d yu kw hw me re lwys met t revte the huse bere they sell t becuse the wves sy, “I wt yu hme every every weeked t x ths huse r sle. ” S the guy’s guy’s  there ptg, rght? I lk t the huse, the guy’s up the ldder, he’s hlwy ptg d I sd, “I’ll ly buy ths huse  yu get  the ldder w.” w.” Te guy ws lke, lke, “Oh Gd, Gd, yes, yes.” yes.” S he gets dw. I bught the huse. Te pers wh bught bught t, cme up t me d sd t me, “Gd, Jeez I’m gld yu’ve yu’ve ly hl wy pted tht huse Mr Ott, Ott, becuse the clurs yu’ve yu ’ve pcked re bslutely dsgustg d hdeus.”

Lw depst, depst , they get t try bere they buy. buy. It’ It’ss st-mvg. S everybdy  the equt lves lves t, they just lve the pprtuty pprtuty.. Yu d buches  these d whe ll these peple rece, d d py t , yu get these lttle cheques. Gves yu the chce. Yu strt gettg lttle cheques, yu c d ths srt  stu. Rght? I me, wht re we ll ll rud here? I ws redg smethg the ther dy utsde tht tlks but helth d t tlks but hw stress s kllg us d t ges  wth ths srt , I ly gt t red hl  t becuse t ws  shrt trp betwee Sydey d Brsbe but t ws ll but hw stress s  dsese tht 70 yers g ever exsted.

How It Took Me 17 Minutes To Sell A House Tese thgs c g relly quckly. quckly. I’ I’m m rug behd tme but I wt t tell yu  terestg stry here. A ldy rg me up d she sd, “Mr Ott, Ott, c I help yu mve these huses , I’m  rel estte get, I’m relly gd t wht I d.” d.” I sd, “Hw lg des t tke tke t sell  huse?” Ad she sd, “Oh, we’ll we’ll ru  cmpg d t tkes but 6 weeks. Hw lg des t tke yu yu t sell  huse?” Ad I sd, “Oh, prbbly prbbly  dy”. dy”. Ad she sd, “Well lk, I’d lke t wrk wth yu.” Ad I sd, “Lk, I’ll tell yu yu wht I’ll d. d. I’ll py yu 1%. Tere’ Tere’ss  $300,000 huse here. Yu g d shw the huse d I’ll py yu 1% whch s $3,000 r I’ll py yu $20/hur.” $20/hur.” Ad she sd, “Lk, t’s  sx week cmpg, yu c’ c’t see  huse   dy. dy. Yu’ u’ve ve gt buyers, yu eed t d ths, ths, ths d ths. I wt the

17 mutes t sell the huse d I sd t the ldy, “Lk, I wt t be r. r. It tk us  hur hur t get here,  hur t get bck. I kw we’ve we’ve sld the huse  17 mutes, but I’m ctully gg t py yu r the ull three hurs.” S t ws  bg dy r her. Smethg else. else. Tese re gret. I brg these  rm the Uted Sttes. I yu’ve yu’ve gt kds t hme, ctrctrs, rget gg ver t see ctrctrs d stu. Yu put these lttle lck bxes  yur huse, yu put p ut the key t the huse  there d the the huse shws tsel. Becuse I gured ut, whe the rel estte get shws yu the huse, yu kw wht wht he des? He sys, “Cme  , I’ll shw yu where yu c d the ktche.” ktche.” Tey’ll ll wlk thrugh d he’ll he’ll g “Tere t s! Rght, w let me shw yu where the bedrms re.” Nw, I’ve gured ut ver 15 yers  puttg  lck bx   huse, d syg t peple, “D yu reck yu c d the ktche d the bthrm?” bthrm?” Nt e cuple hs gt lst. Tey’ Tey’ve ve ge  there, d I reck they lke the ct tht there’s there’s  e  there, hsslg them, d peple d d’’t stel stu ut  empty huses. Let me sk yu smethg. I yu’ve yu’ve gt gt  huse ull  electrcs d yu yu’v ’vee gt  empty huse, whch huse s the burglr gg t brek t? S, peple d’t tke stu ut  empty huses. huses. Tere’ Tere’ss thg there. S, I just ud ver the yers, t’s wrked relly, relly well d peple g , lk t the the huses themselves, I


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Millionaire Phenomena Phenomena - Property: Property : RICK RI CK OON (continued) sty dg wht Rck Ott wts t d d they cll me up d they g, “Tt’s “Tt’s gret, we’ll tke t.” t.” I hd sme peple, she sd, “C I shw my husbd?” I sd, “Shw yur husbd”. She cme bck d d she sd, “C I shw shw my ephew? C I shw shw my sster” sster” I sd, “Lste Wedy, Wedy, shw everybdy  the whle street”. She shwed everybdy, everybdy, she rg me up d she sd t me, “We’re “We’ re gg t tke the huse. But I relly, relly, relly lke the lck bx, c I hve tht tht lttle lck bx?” Ad I sd, “Well, Wed, yu’ve gt t uderstd mte, the lck bx s $145,000. It’ It’ss the huse tht’s tht’s ree”.

Selle r’s exit strategy. Peace o mind. The Seller’s investor’s exit strategy, control property with little cash and no bank loan liabilities. Hw my peple hve we gt lcked   bk l tht c’t c’t get ut. I sw ths  Dlls exs, exs, where whe re I strted 15 yers g. Prperty prces drpped 90%, everybdy’s mssvely upsde dw d yu’re redg but ll … bk ls, lbltes, yu d’t d’t eed t.  t. Where t d mtvted sellers. Where d yu d these peple? Fcl plers. Gret surce. Pss Pss ut busess crds. Wrd  muth, I’ve I’ve gt dr hgers, wrd  muth. Peple sy sy t me ll the tme, my my,, my, my yers g, I sw  guy  the Uted Sttes d I sd, “Hey mte”, d he sd, “Yu “Yu must be the Austrl”. Austrl ”. I sd, “Hw c yu tell?” tell?” I sd, “Hw d yu get yur …” He sd, “Wrd “Wrd  muth, mte, mte, p yur gums. Flp yur gums, let peple kw wht yu d”. I sd, “Get ut  here”.

wh relly wt t sell  plce r ret  plce, plce, yu’ll yu’ll get s my clls rm peple syg tht they ctully relly wt t sell, yu sud lke yu c’ c’t d  buyer but  yu sell t, yu wt t ret t d buy t lter. Tt’s t, I use the Overses Executve, lkg r Tt’s plce t ret r uture uture purchse. Oly lst week we were were dg hme uts  Sydey Sydey,, I ws pckg up the ppers  the er cty, I ws rgg up the ds rm the lttle ds  there, syg h lk, re yu retg  plce? Yeh, Y eh, I’m I’m retg  plce, blh, blh, blh, blh, blh. Lk, t srt  wrks but my we sd t me we c’t c’t ret y mre huses uless she kws she c c  stp mvg d mybe we c uture buy t dw the rd. Ts ldy sd t me, “Oh, I’ve bee tryg t sell ths thg r sx mths. I culd’t culd’t sell t, I’ve bee rced t ret t but  we c gure ut  wy” d dd we gure ut  wy. wy. Nw Nw,, her prblem ws, she’s  uvers uversty ty studet, hd  mey, bught t  the pl t p  p t d mke  whle buch  mey mey,, d she culd retre t uversty. uvers ty. Well, dd tht wrk? N. S, w she’s stuck wth ths mssve pymet, d the ct tht tht I culd cme  d help her get ut  t. Iteret webstes. Let me tell yu, yu,  yu type   Ggle, Fr Sle By Ower, webstes, yu’ll hve  buch  webstes tht cme up rud Austrl wth peple wh’ve wh’ ve put ther huse  the webstes webstes t sell them. Tey w’’t sell ldes d getleme. Huses d’ w d’t sell tht wy.. Tey w’ wy w’t sell. S yu g  there there d sy, sy, “Hey, “Hey, c I buy yur huse but d yu md  I ret t r  whle just t try t, tke t r  bt    ru?” Ad g rm there. Tks very much.

Well, c I tell yu smethg? Well, smethg? It’ It’ss bslutely rght. Te mut  peple wh just sy t me, yu buy huses? I yu tke   hbby, xg PC’s, I prmse wth 12 mths everybdy tht yu d’t eve kw, hs herd but yu’re the guy wh xes PC’s d cmes ver d sys, “Hey, “Hey, c yu x my PC? I’ve herd herd tht yu x PC’s d I c’t c’t mke the Wdws thg wrk”. w rk”. D yu kw wht I’m syg, yu just get wrd  muth. Peple Pe ple sk, buy huses, buy huses. Newspper ds. Fr sle d ds. Let me tell yu,  d t wrte  the pper whch s gret. I’ve de excepexceptlly well. Executve, Overses Executve. Lkg r plce t ret wth blty t purchse r uture purchse. Nw yu’ll yu’ll get buches  peple wh wll cll yu up


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How o ake Advantage O Te Stock Market rading Secrets o Proessionals Part of the Millionaire Phenomena Series

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s lwys we pprecte the pprtuty t cme d spek t these evets d gd ter everybdy. Hw re we dg? It’s lwys terestg whe yu get t spek t the ed  the dy d I pprecte yu guys hve bee st there ll dy lg, d yu must hve sme csttut t be sttg there d lsteg r the durt. Oe thg I wll sy d metlly, s yu’re prbbly pckg up thrugh the curse  ths dy tdy, tdy, trdg d beg successul  mrkets s s much  md gme s t s uderstdg thgs but the mrket. Yu Yu eed t uderstd yursel s well. Whle we’re we’re  the subject  ths ellw ellw here, md gmes, s we get twrds the ed   dy, ur ttet sp strts t wder d yu mght be thkg d I eed t ll the cr wth uel bere I g hme, s tht bld tyre gg t mke t,  thgs re  bt hrd r yu t the mmet, r perhps smee’s stle my cr, wh kws. But I’d I’d vte yu t t dl d l t ths, becuse r the ext 90 mutes t’s bslutely bslutely crucl tht I hve yur ull d udvded ttet. I wuld ls dd tht t’ t’ss t crucl r me. It’ It’ss crucl r yu. Yu guys hve gve yurselves Yu yurselves up  cuple  dys t cme here d ler d I beleve Steve meted erler there re tw thgs tht re very mprtt  tdy’ss sess. Te mst mprtt thgs, e s yursel tdy’ d the secd e s dllrs. I wt yu metlly t be thkg tht everybdy else  ths rm s here s ller  ller.. Tey’re ret  crwd. I’m gg t lk t ech d everye  yu  the eyeblls d tlk t yu tdy but sme techques whch wll eble yu t mke mey, mey, t eble yu t secure yur cl uture, t buy sme tme bck d  my cses t put  smle  yur ce, becuse there’s there’s thg better th hvg mey t put  smle  yur ce.

N mey des’t buy hppess, but t buys yu lts  tys d lts  tme t ejy yur le, t sped tme wth yur lved es, mybe t hve  ew cr r  jet sk. Whtever the thg my be s r r s yur gl s

Meet Andrew Baxter Adrew Bxter hs  Bchelr  Scece Hurs degree  Busess d Fce, ged t e  Eurpe’s ledg busess schls. He hs 12 yers pressl vestmet mrket experece, sx  whch ws bted  the Ld Stck Exchge, wth tw  the UK’s ledg vestmet huses, cverg lcl d tertl mrkets. Sce the, hs experece  Austrl hs rged rm delverg ccredted trg t  excess  4,000 prvte trders, techg them hw t trde the equty d dervtves mrkets, thrugh t csultg  Crprte Develpmet Mgemet. Trughut tht tme, he hs ctued t trde hs w ccut. Hs pprch t the mrket s bsed   bled  techcl d udmetl lyss d embrces  true, All Sess Ivestg style tht hs successully wthstd the test   umber  ull mrket cycles. As  Drectr wth wth  ledg brkerge brkerge d vestmet mgemet rm, he s  Lcesed Equtes d Futures Brker d wth the hghest dustry ccredtt t dvse d trde Dervtves, Adrew s  wdely respected d hghly sught ter dustry speker speker..

ccered. I’m t gg t get t tht tdy, but tht s the res why we’re ll here rght w. Suds lke  mrturyy ter tht des’ mrtur des’t t? It’ It’ss terestg, terestg , srt  st t the bck lsteg t  ew  the spekers tdy, tdy, d they’re cmg up d syg they’re  tugh crwd s I’m I’ m gg t srt  hve  metl mdset tdy lke I ws presetg  Nrth Amerc Amerc whch I wll be dg   cuple  weeks tme, ver  New Yrk Yrk d S Frcsc. It’ It’ss terestg whe yu hve these culturl dereces d yu g t deret cutres,  yu ever preset  the Sttes, d yu’re gg t tell  jke, yu hve t d t lke ths. Yu sy lk, I’m just but t tell  jke. Ts s the jke. Tt ws the the jke d w yu c lugh, s yu’re gettg wth the prgrm. We’ve ll gt the l mvg rud the mchery.

Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) Wht we’re we’re gg t tlk but here s ctrcts r derece. I’ I’m m  drectr wth Hlx Fcl Fcl Servces d I’ve gt qute  terestg rle. I’m  lcesed equtes brker. brker. I’ I’m m  lcesed level e d tw dervtves dvsr, I’m  lcesed utures brker, I cver mged vestmets, d the predmt mut  my wrk vlves mgg  hedge-ud d d prvte clet mey.. Trughut my tme rud mrkets, e thg mey I’ve ever lst  pss r s trdg my w ccut. Why,, becuse lke yu guys, I lke mkg mey Why mey.. I’m t greedy; I’m just  t r the mey, lke we ll re. S wht we’re gg t lk t s we g  thrugh the sess tdy re  ew thgs tht I hpe re gg t be ble t help yu pursue tht. Structure  ur sess, we’re we’ re gg t lk t ctrcts ctrcts r derece. Hw they cmpre t ther vestmet tls, hw t trde d vest wth CFDs. Te bg b g dvtges Jh tlked but wth CFDs, er gret leverge. Tere’ Tere’ss  lw cst  trdg, tstc lqudty. Tt ll suds relly exctg des’tt t. Acceler des’ Accelerted ted returs  yur prtl. Wh’s Wh’s red up but tht? But wht  yu d’ d’t kw hw t trde? Yu get ccelerted lsses  yur yur prtl. Leverge s the best thg  the wrld whe yu kw hw t trde d t’s the bggest dem yu’ll ever hve  yu d’t. It s lke  mrtury,  ew peple wth blck rmbds  here w gg g g gee he’s see my brkerge sttemets, wht’ss gg ? But  ll serusess t s  extremely wht’ extremely dgerus plce t be  yu’re yu’re t  tp  yur gme. Wht we’re we’re gg t d s g thrugh sme sme smple stts. I’m I’ m gg t shre wth yu hw I trde, hw I geerte my recmmedts d hw ver the perd  tme we geerte csstet lw vltlty returs  ur prtl. Why lw vltlty? vltlty? I d’ d’t lke hvg  mssve spke  my equty curve e mthly d  bg drw dw the ext. I’m lsg eugh hr s I’m gett gettgg lder ywy. ywy. I d’ d’t eed t t ll ut y ster. Ad leverge leverg e strumets c ls ccelerte cc elerte yur recedg hrle. Wrd  wrg there t. t. We’re We’ re ls the gg t lk lk t kwg wht t trde d whe, d the  cuple  cse studes. I wll prbbly ru thrugh sme  the pe psts I’ I’m m vlved wth t the mmet s well s yu get  eel r where we’re we’re t. S wht re re ctrcts r derece? Just bere bere we d tht, tdy’ tdy’s sess, the best wy t get ythg t  ths s just t be hest wth yursel.

I yu c’t be hest wth yursel yu’re   stcky wcket re’ re’t yu. N e’ e’s judgg,  e’s e’s cutg,  e’s e’s lkg. Just s  shw  hds, hw my peple here hve presetly gt  lve pst d they reck tht’s the mrket. Just put yur hd up. Tt’s terrc guys gd  yu. Just s everybdy gets t ply, ply, wh des’t hve  lve pst t the preset. Tt’s terrc. Tere’s  ew peple re’t sure. It’s e  these thgs, t’s blck d whte. Yu’re ether  the mrket r yu’re t. It’s t  specttr sprt. Yu ever mke mey wtchg t. Yu’ve gt t be vlved. I wt t cme bck d tlk t yu guys but sme  the thgs tht yu’re yu’re dg, but the rst thg I’ll sk s ye  lttle dsppted where they re t the mmet  terms  ther verll trdg results. Be hest guys. Des ye thk they culd be dg  bt better th they re w? Wh’s surpssg ther expectts, becuse I’m recrutg sme ud mgers t the mmet,  yu yu’’re dg pretty well? Aye terested? Suddely Suddely we’ve we’ve gt e, we lke tht getlem; we’ll be spekg t hm  bt lter . S wht re ctrcts ctrcts r derece? Tey’ Tey’re re  greemet betwee tw prtes whch llw yu t mke  prt r lss by reerece t prce uctuts   uderlyg strumet r securty. securty. Tt’ Tt’ss  very techcl det, s we wll get t the met d guts  ur sess. Wht s  CFD; t’ t’ss  strumet tht lets us trde  prce derece. Ctrct r derece trdes  prce derece. We c trde the mrket  ether drect, up r dw, d t’ t’ss extremely mprtt t be ble t trde the mrket  y drect.

How To To Be B e Your Your Own D.I.Y D.I.Y.. Fund Manager and Copy The Proessionals Oe thg I’ I ’m extremely psste but s empwerg peple t tke ctrl  ur cl mgemet, but t just tke ctrl  t, t be ble t ru ther w mey lke  hedge ud, hece the ccept  Elte rdrders Grup. Wht des  hedge ud d tht retl peple peple d’’t? It trdes the mrket  vrus drects, d d rects, up r dw r sdewys. It trdes vrus strumets, equtes, pts, utures, reg exchges d CFDs perhps. Beg ble t cmbe thse sklls   wy where yur stck select s essed t  level tht ebles yu t get csstet lw vltlty returs s why ye wuld recll the chrts tht Steve Jegs shred wth yu  sme  the bgger hedge uds  the Sttes, why they


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) utperrm yer  yer ut. Tt’s wht yur equty curve Tt’s cur ve eeds t lk lke. By the wy I just threw equty curve  there. Wh’ Wh’s gt  equty curve cur ve t the mmet? Wh hs’t? hs’t? We’ e’re re ll gg t ply ths gme tdy; smee’s smee’s gt swety rmpts s well. Gt t hve  equty curve, just lke lke yu’ve yu’ve gt t hve  trdg pl. I yu d’t kw where yu re, hw the heck re yu gg t kw whe yu get there? I yu gt   ple lke I dd ths mrg, d they’d they’d de the sety drll d the cpt cmes  d ges hey guys, hw re we gg, cpt c pt s d s. Welcme yu brd. Lk we’ve we’ve just tke , d I just wt t let yu kw w I’m t sure where we’re gg, r whe we get there. I d’ d’t ctully kw hw hw much uel we’ve we’ ve gt  brd ether, ether, but rest ssured ssured whe we ru ut  uel we wll be ldg smewhere, t my t be vlutrly but we’ll be ldg. Hw cdet wuld yu be but yg there g? But the serusess  wht I’m just syg s yu wuld’’t get   ple wth smee wuld smee lke tht s why wuld yu mge yur yur prtl lke tht, wthut   equty curve tht tells yu where yu’re t. By the wy  equty curve s  chrt tht lks smethg lke ths. Ts s tme, d ths s the dllr vlue  yur prtl. I’m sure we’d ll lke t t be  bttm let t tp rght. Idelly t’s t’s gg t lk smethg lke tht  the grd  we smthed t ut. It’s It’s mre lkely  relty t lk smethg lke tht, s’t t? But verll we c see tht we’re we’re buldg ur welth. I yu d’t d’t kw wht yur equty curve s lke, hw d yu kw hw gd  trder we re? We’ e’re re ll excted but leverge strumets yet we d’t kw hw gd  trder we re. It’s gettg  bt scry s’t t? It’s relly ge quet, gee guys wht hve I de. Get the debrlltrs. Yu d’t wt t hve  equty curve tht lks lke ths. Tt’s lur prk stu, d we’re t t tht  the mrket, we’ we’re re  there t mke csstet returs ver tme, d we’ll cme bck d tlk but tht. Ope eded tme rmes s smethg tht’ tht’ss extremely exctg but CFDs. We c use leverge, d the gret We gret thg, prtculrly wth the pltrm tht we hve, hve, t cvers 19 deret exchges glblly, glblly, s we c get expsed t the US mrket r the Jpese mrket r the Eurpe mrket, r the UK mrket, wherever wherever t mght be. As well s the the tp 200 stcks here plus etures d ther cmmdtes  there

s well. Very Very very pwerul strumet. Smple exmple, CFDs re  dervtve. Tt mes ther prce s derved rm  uderlyg sset. Tt’ Tt’ss ll  dervtve mes. Tey’re sythetc. Tere’s  tgble sset behd t. It’s t lke  shre where yu hve  shre   busess. It’ It’ss  tgble. It’s  dervtve. S let’s sy we’re bullsh  ur vew. vew. Ts s pretty bvus. Geerlly spekg  yu’re bullsh   stck yu buy the shre r the CFD,  yu’re bersh  the stck, yu sell the CFD. Wh’s wth me s r? Bsc stu s r, well we wll see hw we c tke ths vew gg rwrd. A exmple,  we just wt t put sme sme mey t t,  we’re gg lg. Is’t the mrket uy, we tk, wrds lke lg d shrt d ked d cvered. It suds lmst perverted. I’m ked d lg, yu tlk t yur brker. Yu mge the dy whe yu’ve gt  vde phe, yu tlkg, yu’re yu’re  cerece cll d yu sy I’m ked d lg, yu g   mte, tht’s shrt, yu’’re t lg. Ed  cverst. Iterestg. yu It’s better we’re wrmed up, t’s eser, s’t t? Wht we’re we’ re lkg  we’re re gg lg,  drty lughg w w, buyg  tl prce, wht we’re we’re lkg s t buy t e prce d sell t  hgher prce. Tt’s very smple s’t t? It’s  smple rule  thumb. I yu’re trdg d yur shre prces re dg smethg lke ths, yu wt t be buyg here d sellg there. Ad  we’ve we’ve bught r 4.95 d sld t 5.40, l d behld we’ve mde  ut prce  55c. Te key thg we’ we’re re tlkg but here, d we’ll keep cmg bck t ths, s prce derece. Becuse CFDs relte drectly t  prce derece. d erece. Hw my peple here hve trded pts, r hve hd sme expsure t pts? Tt’s Tt’s terrc. Hw my peple hve ever bught  cll d the shre prce hs ge up, but the cll hs ge dw  vlue? Yu Yu thk gee hw dd d d tht hppe, t’s t’s t suppsed t g lke tht. Smethg clled tme dely. Dt. We’ll tlk but tht s we g . Yu d’t hve tht prblem wth CFDs whch s  gret thg. Smlrl Smlrlyy  we’r we’ree gg shrt, we’re we’re sellg t tl prce d buyg bck, s we mght be sellg here t  hgher prce d buyg bck t  lwer prce. Sellg t $8.52, buyg t $7.26, the prt mrg r the prce derece s $1.26. It’s g rly smple. S tht’s hw  CFD wrks. Wht I’ve de  the scree s grbbed the spt prce  the mrket. We’re We’re just lkg t AMCOR, d wht we c see s the mrket  AMCOR s trdg, gee ye else gt the shkes r s tht shkg


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) rud  the scree there? Te prducts  there we’re we’re lkg t, AMCOR  the mrket, the shre prce s $6.95 bd, $6.98 er. S there’s  bt   spred  but 3c. Wht we c see lwer dw s the ct tht the prce  the CFD, just lk ver here, r  the ther sde there  yu lk t the gree bxes, 695 6, 699 4. S the prce  the CFD, prce  the uderlyg shre, yu c see they’re they’re very very clsely relted. I ther wrds  tht’ tht’ss  shre prce, the CFD prce s gg t be extremely clse t t. Yu’re trdg the sme thg, t’s just t the ctul shre, yu’re trdg  sythetc vers  the shre. We’ll We’ll cme bck d lk t tht   mmet.

Should I Trade Options or CFDs? What’ss The Dierence? What’ Diere nce? Nw e  the thgs I’d lke t tlk but, hw d they der rm pts, becuse yu thk why d I w these pts pts  I wt leverge? leverge? Te CFD prce s drectly relted t the uderlyg securty but the pts prce we kw s  lttle bt mre cmplcted th tht. Fr exmple yu get thse ccepts lke , t r ut  the mey. Yu re ll pts strtegsts s yu kw but tht. Ad yu get ths lvely lvely creture here clled clled vltlty r Veg t gve t t’s Greek me. Yu g t the mrket d g gee wht’s hppeed t the prce  ths, vltlty’s cresed. Hs ye ever hd tht e? It’s  seky shdwy gure clled vltlty whch just  creses rdmly d ges dw. It’s It’s t ctully rdm t’ss  whle prcess behd tht but t s  ctr   t’ pts prce. S yu mght d yursel buyg  cll pt whe vltlty s very hgh d yu py qute  lt  mey. mey. A cuple  dys whe vltlty cmes  the vlue  yur cll pt s wrth  lt less becuse there’s there’s less vltlty. vltlty. D yu uderstd wht I me by tht? It’s  ssue yu d’t get wth CFDs becuse t’s  purer rm  trdg. Te tme vlue r dt, tme decy, whe yu buy  pt, pt, d we get tht chrt tht lks lks smethg lke tht. Te tme decy chrt. Tt’s Tt’s  gret thg  yu yu’’re wrtg pts, becuse yu wt tme decy t wrk r yu but t s gd whe yu re  buyer,, becuse t’s wrkg gst yu. Tere s  tme buyer decy per se, s r s CFDs re re ccered. Tgs lke terest, pts hve  terest cmpets  ther prcg s they d dvdeds s well. Nt s r CFDs. S  we were lkg t tryg t prce pts, d we

w’t sped lg  ths becuse t’s w’ t’s t the guts  wht I wt t tlk but, but t’s mprtt t uderstd  pts prce s derved by wht ts trsc vlue s  ts  the mey, d ls thgs lke the strke prce, the terest rte t the tme, dvdeds, dv deds, mysterus rmed vltlty d tme t expry. Tey’re ll the cmpets tht mke up pts prcg d  yu ever gt  spre cuple  hurs d yu wt t sed yursel t sleep, there’stheBlack&Scholesmodelthatyoucanhavea lk t d get very excted but tht. Oce we’ve we’ve clculted ll thse, put them  the bleder,, we cme up wth  buy d sell prce r pbleder t, crrect? A bt cmplcted, s wth  CFD, much mre smple. We just lk d see wht’ wht’ss the prce prc e  the uderlyg, ky, ky, well tht’s the buy prce  the uderlyg, tht’s the sell prce. Tere’s yur prce  the CFD. Very very cle prcg mdel d tht’s very mprtt. Tt’ss why mre d mre peple re lkg t ths rm Tt’  vestmet. It’s ls mprtt t kw hw t chse the best It’s trde vlble  the mrket t y e tme. We culd be lkg t the stck d the bd er spred ws $6.95, $6.98  the stck,  3c spred whch s but .4 %  the vlue  the stck.

How CFDs CF Ds Give G ive You You Ten Ten Times Leverage On Your Your Money Nw, CFDs, they trde   leverge  10 – 1. I Nw, ther wrds r every $100  yur pst, yu yu’’re trdg  mut  $1,000  the mrket plce. Tt’s Tt’s 10 – 1 leverge d yu mght be thkg I wt mre th tht. 10 – 1 s mre th sucet r everybdy  ths rm. I yu eed mre drel th tht, yu’re prbbly  the wrg rm. rm. Tere re sme reg reg exchge strumets tht trde trde   200 tmes leverge. Lttle bt   deret best g, but 10 – 1 leverge shuld be eugh r mst peple, d s yu yu’ll ’ll uderstd, gettg  bgger bg r yur buck, let’s ce t,  yu’ve gt 10 grd t trde wth, yu wt t get s much vlue ut  tht s yu c. I yu’ve gt 10 grd, yu’re gg t be rly lmted  the umber  shres yu c buy. 10 grd yu c buy 10 tmes s much pst  the mrket plce. Bgger bg  yur dllr, leverge s  gret thg whe yu kw hw hw t ctrl t. Very dgerus thg


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.)  yu d’ d’t. S we c mke ur decs, wht d we wt t trde? We We culd trde the stck. Buyg 1000 1000 uts  Amcr cst us $6,980 d we’d we’d hve t buy t  ull. Wth regrds t the pt, 1,000 ctrcts r e e ctrct tht wll cst us $340 r 699 r the CFD. We c see the mut  mey We mey tht we utly wth dervtves s  lt less d therere therere we re gettg r mre leverge. Tt’s Tt’s  gd thg. Becuse leverge s I sy wll help yu ccelerte yur returs, prvded yu uderstd the mprtce  beg ble t hress tht. I d’t kw whether t’s t’s  mle thg r t but whe yu tlk but dervtves, yeh, I’m  bt  tht. Get gered up d wy we g. Yu Yu prbbly cme crss tht. Hw my peple hve lst mey trdg dervtves. Nt ecessrly  the grud, but wh’s wh’s lst mey? Cme , be hest guys, let’s rp the scb  d get t t. We’ve We’ve gt t be hest wth urselves. Pckg wy, I’m t mkg s much s I wt t. Let’s get structured but wht we d becuse whe Let’s yu hress the pwer  dervtves, best strumet  the mrket plce t trde, but  yu d’t yu’re just pckg t tht scb d t’s t  gd plce t be. We’ve gt t lk t the beets  usg them but we eed t be mdul  the rsks. D’t get me wrg, I’m t bggg pts here ether. As I sd I’ve gt  extremely lrge pts busess, pts re very very ver y verstle, they’re perect r  drectl trdg, they’re ls gd r geertg cme but r  r  drectl plyer, strght mve  the mrket I thk CFDs prbbly w hds dw. Tere re beets t usg pts, d whe yu’re yu’re lkg t CFDs r utures r whtever t mght be, I thk t very mprtt  mprtt tht yu ctully use these strteges  ddt t hvg expsure t equtes,  ddt t hvg expsure t pts,  ddt t hvg expsure t reg exchge r utures r whtever t mght be. Tese re ll ssets clsses whch re re cmplemetry t ctrdctry ctrdctry..

2 Major Benets o Trading CFDs Over Options But drectl trdg, s I sd CFDs hve bg dvtges. Oe s the ct tht there’ there’s  tme lmt  the trde. Te secd thg whch s the thg tht klls mst pts trde s the tme decy dec y,, we’ve we’ve gt peple p eple t

ru uds tht just trde ther peple’s peple’s dt d decy d vltlty. vltlty. N vltlty ctrs, ctrs, dvdeds c mpct pstvely d the gret thg but CFDs re extremely lqud. Smetmes whe yu phe up t sy, where’s the mrket, t’s t’s  lg wy rm where yur expectts re. Geerlly spekg wth the CFD yu wll d t crres the uderlyg prce rly clsely, clsely, prtculrly wth sme  the better prvders lke the pltrm I’m I’m gg t shw yu shrtly.

How Do Dividends Aect My CFD Open Position Hw but dvdeds? Ts s ce d cle. Whe  stck ges ex dvded there s  mpct  the shre prce. Terere there there s  mpct   the CFD. S  yu’re lger stck, yu’re   lg pst  the CFD, wht yu ctully d s receve the dvded equvlet  terms  csh t yur bk ccut, but  rkg credt. S tht des hve  mpct, there’s there’s  rkg credt. Lkewse  yu’re shrt stck,  yu’ve sld the CFD d the stck hs ge ex dvded the dvded mut wll be tke ut  yur ccut t py tht mut. Ber  md  curse wht hppes whe  stck ges ex dvded. Wht usully hppes t the shre prce? Ges dw, des’t t. S relly whlst yu’re gettg the dvded tke ut  yur ccut, the ctul vlue  yur psts becme mre prtble, becuse the shre prce hs lle, s t’s t’s lke  zer sum. S just ber  md dvdeds.

What’s The Cost o Trading CFDs? CFDs ls hve terest  there. I yu yu’’re lger CFD yu’re yu’re gg t cur terest chrges. Tese mut geerlly t the bk rte plus 2 – 3%. Ts s stll cmpettve whe yu cmpre t t mrg ledg. Ber  md wth pts, there s ls  terest cmpet   pt, yu ll kw tht, d’ d’t yu. Te terest cmpet the cuses much hrder th t puts, becuse there’s  cst  crry. S there’s  pts, there’s terest whe yu lk t  pt prce ls, yu’ yu’re stll pyg t. Yu c’t trde  the leverge pst wthut terest cmg  smewhere becuse yu’re yu’re usg smebdy else’s mey. I yu’re shrt CFD thugh yu ctully receve terest. Wht yu ctully get s the bk rte


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) less 25 gg t yur ccut every dy, s yu’ve gt  shrt pst pe r sx mths, every dy yu wll be gettg  trckle  terest. Whtever the bk rte s less 2%  tht pst s tht’ tht’ss  ce wy  csderg erg cme. Oky, terest s t  sgct Oky, s gct prce whe yu lk t puts  pts s I meted bere, but t s stll  ctr. Let’s hve  lk t  exmple   trde. All we’re we’ re lkg t here s  trde trde  R. It’ It’s just  rly shrt trde, 15 dys. We’ve bught 1,000 R. rdg t $36.65. Ts ws  whle g. Yur Yur tl mrg whch wll be 10%  tht ws $3,665, $3,665, the cmmss yu py, py, $109. .3%  ths prtculr trde. Ad the terest terest dly  the pst, $7.28. Clse the pst p st t 15 dys lter, $114 t clse t  t up, we’re we’re sellg ur pst r 38,000, the shre prce mved up t $38. S we’re clsg ut ur pst t $38,020. Wht we’ve we’ve de s mde  grss prt dw the bttm here  $1,370 less cmmss  $224, less ur terest  $109, wht we’ we’ve ve de there s mde $1,036  15 dys   utly  rud but $3,365. Abut  30% retur  15 dys. I me, tht’s tht’s t  bd retur. Better th  pke  the eye wth  shrp stck. I thk t s, s’t. s’t. Smee ws tlkg but tx bere. x s the best brmeter  hw le’s gg. C yu mge the plesure yu get gettg g ettg $5 mll tx bll? I’ I’dd be thrwg the bggest prty prt y ever d yu’ yu’d wrte the expeses   curse. Let’ss lk t  shrt trde  PBL. Let’ Sellg 1,000 shres  1581. We’re gg shrt, we thk t’s gg t ll. Te mrg we’d we’d hve t put dw 10%, s $1,500 r therebuts. Te cmmss we py $47 t sell. We We clse ur [pst] ut, we sld them r 1581, buyg them bck t 1487. 1487. S we sld them t  hgher prce, bught them bck t  lwer prce, cmmss  $44. tl tl cmmss we pd s $92 but becuse we were shrt we receved receved the terest, sted  pyg t, s we receved $22  terest d tht gves us  et prt  $870   utly  $1,581 g  the spce   reltvely shrt perd  tme. Just lkg lkg there  the spce  mybe but 20 dys. Tt’ Tt’ss  pretty resble retur  yur mey g. Wht re we lkg t there,  50% retur. Smll pst, rly ggressve trde. Yu c strt t see the beets  leverge leverge there. Assumg yu’ yu’re  the rght stck. We wll get  d tlk but detyg the rght stcks s we g thrugh. Bsclly s I lluded t bere, pyg terest s  ct

 le. I yu trde usg leverge, des’ des’t mtter wht pltrm, wht strumet,  yu use y kd  gerg yu wll be pyg terest. Yu Yu d receve terest r beg shrt whch s the bg dvtge  CFDs. CFDs. Oe  the thgs I ls cut c ut yu twrds, sme peple whe yu tlk t them they sy h gee I’ve gt t py ll ths terest, s t wrth t. I the trde yu’re yu’re detyg s s crp tht yu c’t ctully mke eugh prt ut  t t cver the terest, t’  t’ss prbbly  bd trde. Is tht  resble wrkg ssumpt? I yu c’t rd t py the terest, sme wth brkers. I yur trde hs gt such  th prt mrg yu c’t eve cver the cst  terest, dds re yu re prbbly t qute pckg the best trde  the mrket plce. Tt’ Tt’s smethg t ber  md. md. Beleve t r t tht s  bject bject tht sme peple use. Tt’ Tt’ss e. It’ just mes yu’ve yu’ve deted the re yu eed t wrk  whch s stck select.

Big Prots Come From Big Trends rde tme rme, ths s smethg tht I d  d bslutely sctg. Te xt  tryg t t trde shrter d shrter tme rmes. Steve Jegs tht ws presetg erler d I wrk very clsely tgether, d e  the thgs we bth tced, s tht whe thgs strt t g wrg, yu mght d smee tht’s tht’s bee trdg ver  cuple  mths, trdg lke  pst trde d hd  cuple  lsg trdes, d thk ths lg term stu’ss  lt  rubbsh, let’ stu’ let’ss g d cus  trdg   weekly tme rme, d they d’ d’t’ mke s much mey mey there, s they strt trdg dly, d they strt t get smller d smller. me rmes, they’re lmst trdg tcks  the chrt. Yu’re Yu’ re cmpletely mssg the pt  yu’ yu’re re cused  tme. I yu c trde yu c mke mey ver y tme rme. I yu c’t mke mey ver  bg tme rme, sure s eggs eg gs s eggs, yu detely c c’’t mke mey ver  shrter tme rme. But peple seem t hve ths xt wtg t drw dw t smller d smller dy trdg. Peple spre t be  dy trder. Ad  tht’s tht’s yur, yur, tht’s tht’s tstc. Bee there d de t mysel, t c be  bt b t  u but yu hve  le. Yu Yu g rug t the bthrm t g r  wee, r yu mght hve chmber pt, ts yur huse, yu’re yu’re ked, yu’re yu’re lg. Tere culd be ythg gg   there. But yu c’t get wy rm the scree. C’t wtch the Bld d


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) the Beutul, the mrket’ mrket’s clsg. Whtever t mght be. Whtever pstve yu eel yu yu hd wth durg the dy. dy. It’s  extremely dull thg t d. Yu hve  le. Yu Y u mybe g   ew chtrms chtrms d tlk t ther sd dvduls werg rks   drk rm smewhere. Bttm le s bg prts cme rm rm bg treds. As  tkewy pt, wrte tht dw. Bg prts cme rm bg treds. Is’t tht  dumb thg t sy? Is’t t uy, whe I ws grwg up the dvce my ther gve gve me, he’s he’s gve me  hep  gret dvce ver the yers, but he sd Adrew,,  smethg suds lke t mkes sese rm  Adrew lgcl r cmm sese pt  vew v ew,, t’s t’s prbbly rght. Ad  t des’ des’t mke sese r t suds  bt cmplctcmplcted, t’s prbbly becuse smee’s tryg t pull the wl ver yur eyes. Aye relte t tht? Bg treds rm bg prts s  very bvus d lgcl thg thg t sy. sy. Hece why t’s t’s  gret tkewy pt becuse becuse t’s t’s s true. Lk t the tred llwg system Steve tlked but wth the hedge uds. All tred llwg llwg systems, ll turg  mssve returs, the durt   trde d ths s smethg we ll eed t relly get embedded  here whe we’re we’ re tlkg but metlly metlly cdtg urselves, the durt  the trde s bsed  the ptetl retur tht the trde c gve yu, t the cledr. Tt’s  mssve tkewy pt d  yu pck up thg else ths weeked but wht I’ve just sd there, yu’re well  the wy t beg ble t mke mey ut  mrkets. Te prtblty  the trde s t deed by the cledr. It’s wht the trde’s gt  t t gve yu. Gee t relly hs ge quet here. Tey’re Tey’re  bt scred. Wh lkes t lk t ths chrt. Is there  trde  t? D we see  tmerme  there? Wht but ths, d we lke l ke the lk  tht chrt? Is tht  trde? Hs there bee  trde ? I’m I’ m t tlkg specclly w but just lkg t the tme rme tht we’ we’ve ve gt  there. Trugh tht perd d yu reck there’s there’s bee  trde there? Mybe. I wder. Wht but ths e here? Is there  trde  tht? I’ve bee  bt seky, becuse yu’re prbbly ll scrmblg rud, A tryg t lk up  the crer t see wht stck t ws. B, yu’ yu’re prbbly lkg lkg crss the bttm t see wht the tme rme  rme ws d C yu were prbbly tryg t lk t the vertcl xs t see wht the prce mve ws. Wh ws dg tht? Yu’re Yu’ re ll trders. Iterestgly becuse they’ they’re re ll the sme stck. Ts s  prce mve   pretty smll cm-

py clled R. Aye gt R  ther prtl? Wh hs’’t gt R  ther prtl? Why t? I mssed tht hs e, t ws  gde. Iterestg. Ts s specclly tme sestve trde. It’s It’s  specl stut. Ts s rud the ul results dy. dy. Just hve  thk rm  lgcl pt  vew. vew. Cmmdty prces hve hve bee dg wht?

Trade Less To Make More Money Oky. Ad R des wht? Oky, s dds re wht re the results gg t be lke? S whe t’s t’s cmg t results dy, dy, there s  surprse t see  the mmedte ru up t tht there s  mve  the shre prce. 1%  tw dys. Wh lkes tht? D’ D’tt rget the pprt pprtuty uty s gret but t ly cmes up ce  yer. Yu’re ssumg t’ss  pstve ucemet. Wht but PVL lst week. t’ Slghtly deret ucemet. S there’s there’s  heret rsk there. But 1%  tw dys s  pretty sld retur, s’t t. Let’s tke  lk t smethg deret. Let’s lk t R ver 69 dys. Tt’ Tt’ss  24% rse ver 69 dys. Wh’s Wh’s terested  tht? Are mre peple terested  24% ver 69 dys r 1% ver 2 dys? Tere’ Tere’ss  lt  shrt term peple wh wt t get t tht shrt term rtg d’t d’t they? N, yu c’ c’tt g there. I wll just gve yu  exmple. Ts s qute terestg mths just t hve  bt   thk but. but. Nw Nw,,  yu mke 1%  tw dys, ky, ky, d yu wt t trde tht tw dy tme rme, hw my trdes re yu gg t hve t mke,  rder t cheve  24% retur. I wll just put  cvet  here, becuse t wll be t esy t sy 12 trdes. Let’s Let’s wrk  the bss tht yu yu get 3 ut  4 trdes, r r 75%  yur trdes crrect, c rrect, d tht’s tht’s  extremely gd ht rte. Operte   bss where csstetly ver yers, 75%  yur pcks g up  vlue, yu’re yu’re dg very well. D yu kw hw my trdes yu’d hve t d  rder t mke 24%? 2% ech trde. Yu’d hve t d 32 trdes, becuse d’t rget, e ut  every ur trdes yu’re gg t lse mey . I my ssumpt there, I’ve ssumed tht whe yu mke  lsg trde yu yu ctully lse zer s t’  t’ss  rdculus rd culus ssumpt. Let’s Let’s get rel r  mute. Let’s Let’s sy whe yu get thgs rght, three tmes ut  ur yu get t rght, d whe yu mke  lsg trde, yu’ve yu’ve gt  5% stck lss. Is tht  rly resble wrkg ssumpt. Te mxmum lss yu’re yu’re gg t mke   lsg trde s 5%. Hw my trdes hve yu gt t mke w? A lt mre. Let’ss tke  lk t  slghtly deret e. Hw but Let’


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) 58%  308 dys. Is tht  bt lg term d brg r sme, gee, lg term vestg. Te mrket s t t but beg excted, t’s t’s but mkg mey s t t. Just crrect me  my ssumpt s  s wrg there, just yell ut. S 58%  308 dys. Fll Fllwg wg  mjr bm  resurces, resurces, w let’s just hve  lk t tht r  mmet. Let’s just sy yu’re bck  yur ld 75%  yur trdes re ccurte. Tree ut  every ur yu mke mey . Oe ut  every ur yu d’t mke mey  but yu lse zer, whch s I sy s  rdculus ssumpt t mke. Hw my trdes hve yu gt t d w t mke 58%? Aye kw? Yu’ u’ve ve gt t mke 78 trdes. trdes. Wuld yu rther mke Wuld mke e trde, d tke wy yur yur 58% r d 78 trdes t mke the sme retur? Wh’s hppy beg  busy l? I wt t hve  le, the mrmrket, I wt t hve  le. Wh wts t be  tht spce? Smetmes  the tred s mvg s we’ we’ve ve see  resurces, r l stcks d  lt  thse ther thgs, d yu kw hw yu mke mey  tht stut, g d st  the bech ut rud yur pl d let t d ts thg. Hw my peple wt t st  rt  the scree d g tht’s tht’s my trde  the mrket, tht s ever s cl. Ay e ever prt e , be hest w. Wh’s ever de the scree grb d prted  smethg whe they’ve gt  rder wrkg. Yeh there’s e r tw, thk yu r helpg me ut. We’ve We’ ve ll de t. We We just d’ d’t wt t dmt t. Te mrket’s there t mke mey, t’s  busess mkg mche, but we ll tret t s  pece  etertmet. Wee wt tht exctemet. We’ W e’ve ve gt t get ut  tht tht mdset becuse busesses mke us mey d hbbes cst us mey. Des’t mtter  t’s gl, slg, whtever t mght be hbbes cst mey, mey, busesses mke mey. Let yur busess d ts thg. I yu’re yu’re t  gd thg, tstc. Let t d ts thg. Why wrry? Why sped ll tht tme  the rt rt  the mrket whe yu culd be lvg lve? Wht’s Wht’s mprtt, wh wts t hve mre tme. D yu reck sttg  rt  tht bx ll dy s gvg yu mre tme r lettg yur mey wrk r yu  the mrket mrket s yu’ yu’re gettg tht pssve cme hppeg, gvg yu mre tme. But everye wts t grvtte bck t tht tht shrt term trdg becuse t’s exctg d I c sy I’m  dy trder d I’m extremely ple becuse I lst sw the su e yers g, d I’ve just hd  mrg cll s ll the ud’ ud’ss dred ut  me. It’s hrrble. Te pt I’m tryg t mke s tke  trde d tke

the prt ut   trde rther th be xted. Yu’re gg t g yeh but Adrew, I’ve gt  yers wrth  terest t py, py, ut  58%, wht d yu cre? Net 50%, wh cres but the terest, terest, relly des’ des’t mtter des t. It’s  cst  busess. S lkg t trde tme rme, t’s extremely mprtt, becuse we’ve just lked t sme wg trdes, t be ble t pstvely pstvely dety hgh prbblty trdes. Let’s Let’s hve  gme, des ye hve  c I culd just brrw  secd. Yu dd’t wt t bck, dd yu? It’s me ywy, t’s e wth the Quee’s hed  the ther sde. Tt’ Tt’ss the e yeh. Heds r tls, wh wts t ply? Aye wt t cll t. Heds. Tere’s 50 grd  ths, wh stll wts t ply. Tt’s t  hgh prbblty trdg strtegy s tls, yu’re yu’re  truble t the bck, Steve d’t let them ut. Tks very much r tht. Bttm le s we wt hgh prbblty trdes becuse  we’re we’re mxg ths hgh cte trdg strtegy usg leverge d we’re we’re t ble t pstvely dety hgh prbblty trdes, we’re we’re gg t be   bt  truble, re’tt we. S t requres mre th just techcl lyss. re’ lys s. It ls requres wht we’ve just lked t  the prevus chrt, ptece. Oe  the cre cre hldgs  my prtl d I kw t lest e ther pers wh’s bemg lmst s brdly crss the chps s I m but ths stck, s  cmpy clled Bbcck d Brw. Aye else get  bt  t? Wht  drlg. We ted t  t $5, t’ t’ss trded t $18.25  Frdy. We hd Phl Gree the mgg drectr  r luch  Tursdy, Tursdy, gve us  updte  the strtegy. rdg t  multple  26 tmes, vervlued  sme peple’s peple’s cse t whe yu csder the prces gg  d . Mcqure’s Mcqure’s trdg t 16 tmes, s t’s t  premum shp, but t’s stll mvg hed. Why? Becuse t’s t’s gt  gret busess mdel d we just st bck lettg the trde trde d ts stu. Nw $5 t $18 s gettg up t 390% retur. Hw my 1% r 2% trdes hve yu gt t t d t mke 390? Speclly  yu’ve yu’ve gt  three ut  ur ht rte, whch s pretty gd. Wht  yu’re yu’re ly 50/50? Yu’ll be there r yers tryg t d t. Let yur trdes trdes d ther stu, hece ptece d beg ble t let  trde develp s extremely mprtt. S kwg wht wht t trde, very very mprtt t hve  structured pprch. Needs t be prcess p rcess drve. Very gd red  me, guy clled Adm Dle, kw the Austrl crcketer, st bwler  ew yers g, he’s he’s t  bd trder hmsel, d Adm’s Adm’s lwys hd  very very prcess drve pprch t hs crcket d t hs le.


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) When The Process Is Right - Results ALWAYS Follow I remember e  hs cmmets ce s Adrew whe the prcess s rght, the results results lwys llw. llw. Tt’s Tt’s  gd tkewy pt r yu t, whe the prcess s rght the results lwys llw. Yu eed t be prcess drve, becuse whe yu yu’ve ’ve gt  prcess yu hve csstecy. Tey’ve gt prcess d csstecy. Te wrst plce yu c ever be s  trder s t hve  tstc tstc mth ths mth d  shcker ext mth d t kw wht the derece ws. Let’ Let’ss be hest, wh c relte t tht? We’ve ll bee there t sme pt, yu’ve hd  relly sld mth d yu g gt ths mrket dw pt. Next week d yu’ve yu’ve gt the weght  the wrld  yur shulders. We c ll relte t t. We’ve de well e week d we’ve de bdly the ext week d we dd’t kw wht the derece ws. S wht des tht me? Tt mes heds r tls. Is t gg t be  gd r bd week ths week, wh kws. Wh wts 50 grd  tht? Or 100 grd r multple multpless there. It’s It’s but beg very csstet d I c’t stress tht eugh. Yu d’’t hve  trdg pl, wh here des t hve  wrtd te trdg pl. Be hest guys. Oe  the thgs tht yu eed t hve  trdg trdg pl. It tught thusds thusds d thusds  peple ver the yer hw t trde d I g thrugh prbbly but 8 r 10 deret pprches t cstructg  trg pl t gve yursel csstet results. Oe  the key thgs t ls hve   pl s multple lyers  lyss.  gve  exmple,  lt  peple rely  techcl lyss. We kw wht t’s t’s lke crssg  rd   cty. Hw wuld yu eel  yu gt ths pprch, yu’re stdg  the pvemet, mge yu’re yu’re  the cty d yu’re yu’re  the crer  Brdge d Gerge Street. Yu Y u prbbly ll kw tht relly dgerus crer there where the McDlds McDlds s  the tw d yu’ yu’re just but t crss the rd d yu’ve yu’ve gt yur eyes clsed d yu kw the lghts re red, d yu strt t her the beep beep s t’s t’s se t crss d yu wlk strght  the pvemet. Wh’ Wh’d be gg t d tht, becuse the gree lght ws ? Wh’ Wh’dd d t? Becuse dds re yu’re yu’re gg t get  bed by  tx, r wrse yet e  the curers wth the stchel crss there. Tey’re Tey’re pretty gd r tkg yu ut d tht hurts  bt r  mtr bke r whtever.. Yu whtever Yu d’ d’t just step ut becuse the gree gree lght s . Yu Yu g s t  t se t step  the pvemet, yeh t s. Tk but whe we’ve hd  ew drks we mss tht

step. Tt’s Tt’s why  lt  ccdets hppe, whe peple p eple hve bee drkg. Tey mss tht crucl step. My pt beg relyg  just e rm  lyss s just lke hvg the gree g ree lght, bg yu’re yu’re ded. D yu wt tht  yur trdg system.

How I Analyse Trades & Market Trends Multple lyers  lyss hve gt t be better. We eed smethg tht’s gg t be smple. We eed smethg tht’s tht’s gg t be esy t use. I yu use smethg tht’ss esy t use, yu use t tht’  t te. Hw my peple p eple t hme hve bught  jucer, r dg resh juce d yu get t the rst week, d  the rst week yu’ve yu’ve gt ths shppg trlley ull  celery, crrts d gger  there. Hw my peple ter  mth hve ge tht’ tht’ss t hrd, t cle the thg every tme I use t, t tkes tw dys t cle t. Yu eed smethg smple. I yu’ve yu’ve gt smethg tht’s tht’s smple t use, yu use t te. I yu use smethg te t becmes hbt d ce t becmes hbt, t becmes smethg tht’s tht’s bred t yu d ts just  prcess yu d tme d d g, d t g bck t wht we strted tlkg but whe the prcess s rght, the results lwys llw. S we tk ur tme gg rud tht but tht slde s extremely mprtt. Becuse we gt relly excted. We were lmst mg t the muth but the leverge leverge  CFDs, gee I’ve gt t get sme  thse leverge, gret lets g gg busters. I we d’t kw tht we’re lkg  the rght prt  the mrket we’re  truble re’t we? Wht d we use? Oe  the mdels we’ we’ve ve put tgether s smethg clled  pwer trptych, t’s t’s  prpretry pprch tht we use. It’ It’ss bsed  three levels  screesc reeg hece beg  trptych, udmetl, qutttve d techcl. Ad yu wll d  yu dd  strw pll  the rm, mst peple wuld prbbly use ether techcl r udmetl r mybe  bled  the tw, but mst peple d’t uderstd qutttve s well. But t’s wht we use  ur pprch. Level e,  terms  the udmetls. Tgs lke the busess cycle. Where re we  the busess cycle, why s t mprtt t d tht. It’s It’s lke gg shg,  yu d’t hve the rght ger, yu’re t gg t ctch wht yu wt. It’s It’s very hrd t ctch  crysh crys h whe yu’r yu’ree y-shg. y-shg . Yu d’ d’t geerlly ctch  trut   lbster pt, d yu? Yu Yu eed t hve the rght ger t the rght tme. Gt t be lkg  the rght spt t the rght tme,  the rght sectrs.


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.)  gve yu  exmple, hw my peple here hve gt Wdsde Wdsde Petrleum r Ol Serch  ther prtl t the mmet? Oky, just s we ll get t ply, I wt t see  ew blue hds gg up, wh des’ des’t t the mmet? Why t? Becuse yu c’t c’t sy I d’ d’tt uderstd but bu t ecmcs. Becuse every tme yu yu g t the the petrl brs, wh’s gg $1.20, gee tht’s gettg expesve. Hs ye led t recgse tht ver the lst yer? Te rmt’s rght  rt  us but t’s beg ble t cvert tht rmt rm seeg t t trdg t, d e  the qutes tht I lke t use prtculrly whe we tlk but  reserch, reserch, everybdy lks but we we see. Whe I sy we wht I’m tlkg but re successul ctve pressl trders  the mrket plce. Tey d’tt just see smethg d g tht’s d’ tht’s terestg. terestg . Aye remember whe [ucler] cme ut. ut. As s s tht tht ws uced. See there’s  derece. We We ll red the ppers d kew but [ucler] but we dd’t’ trslte tht t  vestmet decs. We ll lked but ly sme  us sw. Tt’s uderstdble becuse yu’re t ecessrly tred t be  trder, d t’s wht I d. I’m ctully  ecmst by press. I dd ecmcs d ce degree, d let me tell yu smethg w ths s  mzg sttstc. I yu tk every ecmst  the plet d put them ed t ed, yu stll wuld wuld’’t rech  cclus. Level tw  the qutttve sde  thgs, stck screeg. Lkg r vlue vestmet s e buered pprch, grwth vestg, but mst mprttly grwth t  resble prce, wht we cll GARP. We’re lkg r grwth but t’s t’s gt t be trdg t  decet vlut. Ts s ur qutttve lyer tht we put t ur reserch. Ad lly whe t cmes t techcls, techcl lyss s detely gg t help yu better th y ther rm  lyss wth yur tmg, d t’s t’s gg t help yu wth yur etry d ext d t’s gg t help yu wth yur stck lss strtegy strtegy.. Mst  the peple  the rm I wuld sy hve prbbly gt  mre hevy bed twrds techcl lyss th ythg else I’ve tlked but s r. Tt’s the wy mst  us re tred, tred t use chrts r ll  ur rmt. But tht’ tht’ss crssg the rd wthut lkg.

Power Triptych: Get An Advantage On

The Rest O The Herd By Combining 3 Forms O Analysis S the pwer trptych,  bled  these three thgs. Fudmetl lyss, qutttve lyss d techcl lyss. Ts s where where we wt t be becuse we wt hgh prbblty trdes. Hgh prbblty trdes geerte prts, they geerte csst lw vltlty returs returs ver tme d tht’s tht’s hw yur equty curve strts t buld up. rde e ut here r here, r here, r ybdy else  here wth the except  tht re  the mddle d yu’’re gg t hve  spke  yur equty curve, yu c urve, yu mght cll  cuple  gd trdes. D yu kw smethg, tht’s tht’s the wrst thg tht c hppe t yu s  trde, tht yu hk t  cuple  gd trdes d yu dd’t kw hw. Yu thk hh, I’ve mde 30% ths mth I’m I’m the kg  the hll, d yu gve t ll bck ext mth becuse t ws luck d e thg I d kw s luck rus ut. We’re We’ re t  the gme r luck luck tht ws heds r tls, 50 grd. We dd’t wt t ply tht, we wt  structured pprch where we’re we’re pertg rght  the mddle  tht dgrm there. Let’s hve  lk t  cse study shll we d just brg ths t le  lttle bt.

There Has Never Been A Better Time To Take The Stock Market Seriously Cse study umber e. We’re lkg t glbl ecmc grwth d geerlly spekg the wrld ecmy s   super cycle. Perslly Perslly spekg I thk ver the ext 8 – 10 yers, we re  the mst pprtustc welth cret tht we cllectvely re gg t see  ur letme. We’re   super bubble  yu lke r  super wve d there re gg t be mey mkg pprtutes tht we’re ever gg t see g  ur letme. We’ve gt tw chces. Yu’ u’re re ether gg t be ctvely prtcp rtcptg  thse r prt, r yu’re yu’re gg t be e  the peple tht dd’t dd’t d ges ts lrght r them they were lucky.. Whe yu mke mey everye lucky everye else sys h yu were lucky. lucky. Tey’re Tey’re the peple by the wy tht tht dd’t get  ther bcksde t gve ther weeked up t cme d ler mre lke yu guys hve. I c ly pplud r mkg tht decs. But we re   super cycle  welth cret d yu’ve yu’ve gt t mke sure yu’re yu’re  the bx sets prper rm t. As I sy


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) t’s t just but mey, t s just but mey. Glbl ecmc grwth, ecmy’s bmg t the mmet. Tere’s Tere’s bee sme supply dsrupts. I cse yu mssed t there’s bee sme truble  the Mddle Est,  bt   wr d stu. Tere’s Tere’s bee cresg demd r l ls. I we lk t ths   mre serus bss, I tld yu I’m  ecmst, these re the srts  thgs we lk t,  we lk t the glbl tred, ths s the cresed demd r l l rm 1999 t 2005. Hw des tht tred lk t yu? Bttm let t tp rght, whch whch mes there s  uptred. Te demd s cresg. Lk t Ch, hw much s tht expdg, plus the rest  the wrld. Steve ws tlkg but the exps  Ch. Oe  the sgs  the mddle clss whe the Id ecmy ws bmg s the ct tht whe yu becme mddle clss yu buy  cr c r.. Te mddle clss  Ch s gg t be 300 mll peple. Wht re yu gg t d wth 300 mll ew crs  the rd. Wht d yu reck s gg t hppe t the prce  l, becuse there s lkely t be mre demd r l. It’s It’s gg t g up, s’t t. Let’s lk t smethg else whch s qute terestg, d g I thk Steve meted ths erler. Cpcty,, OPEX cpcty s ths purple le here. Ts s Cpcty prduct. Tere s t  lt  spre there, s there. Ad t’s grwg. Oky. Frtutely there s ew surces  l cmg d rtutely r thse  us wh hppe t hve Wdsd Wdsdee d BHP d tht, t’s t’s hppy dys. Nw Nw,, ths s the ecmcs. I spet yers studyg ecmcs. I wll just dstl ths dw utl the ext ext mute r tw  I c.

Understanding A Simple Tool Like Supply and Demand Is All You Need To Figure Out Price Movement Ts s  supply d demd uct. Ts s supply. supply. Whe prces re hgher, hgher, cmpes wt t supply mre mre  ther prduct. Sy Mrs Brs were $50, Mrs wuld be queug up t sell them wuld’t they? But  Mrs Brs were $50, very ew peple wuld wt t buy them t tht prce, s demd s versely relted. Des tht mke sese. As ecmsts we lke t sud smrt s we hve ths pt clled equlbrum, whch s tht lttle spt  the mddle. It just mes mes where the tw les crss. Tt’ Tt’ss where prce s set. Oce supply meets demd tht’ tht’s where we estblsh prce. Te terestg terestg thg but l s

the demd des’t des’t relly get ected tht much by prce. p rce. Whe yu re drvg lg  yur yur cr d the tk’ tk’s empty, yu d’t g pst the grge wth the red lght ckg  yur cr, d g $1.20, I thk I wll just ru ut  petrl sted, d just, yu yu’ve ’ve gt t pull  d ll up. Yu’ve gt  chce. S the demd uct r l s  lttle bt steeper steeper.. S demd, yu tce t’s t s t, t’s  lttle bt steeper, t’s elstc t gve t t’s techcl term. Ad elstc thgs ted t get txed. Cgrettes re extremely elstc. Demd r lchl s elstc.  elstc. S t s petrl r l. Wht’ we’ve we’ve ls see s the supply  l hs bee dsrupted, hd prblems  the Mddle Est d Irq d s  d s rth. S supply hs mved up. Te ew equlbrum s where, t  hgher prce pt. Tt’ Tt’ss the ecmcs behd why prces re re rsg. Overly  there there the ct tht demd s  s ls cresg becuse we’ve gt ll these peple demdg mre d mre, s t y wder lkg t the smple ecmcs tht prce s gettg hgher?? Tt’s pretty bvus s’t’ hgher s’t’ t? Nw yu d’t t speed the tme t u dg ecmcs lke I dd d d t uderstd tht, becuse yu yu’v ’vee just gt t g t the petrl pump d d tht. Te key thg d we tlked but trdg wth leverge bere s hw t trslte ths vestmet de t smethg tht’ tht’ss gg t mke us mey. Ts ctrct here s  utures ctrct. Ag wht’s the verll tred  tht. I t’s tredg up s’t s’t t the srt  thg tht we shuld hve  ur prtl, d  we’re very cdet tht t’s  geue tred, t’s t’s t just  bt   speck d t srt  mved, shuld’ shuld’t we be gettg lg  bt usg dervtves t get tht mxmum leverge becuse s s’’t t  hgh prbblty trde? I mre d mre peple re demdg l d supply s resbly xed r there’s there’s  led tme bere mre supply cmes  d prces re mvg up, we shuld be lg l stcks usg s much leverge tht we c get ur hds  becuse I wuld wuld thk, t’s t’s  esy wrd t thrw , but I wuld thk tht’s tht’s  pretty strg cse r prces mvg hgher h gher,, s t t? It’s  pretty hgh prbblty It’s prbblt y trde. Nw here’s here’s the bg thg. It’ It’ss e thg kwg t’s t’s  hgh prbblty prbb lty trde. It’ss ther thg trdg t. Becuse  lt  peple hve It’ gt pprch whch they g redy, redy, re, m, bm. Hw eectve s tht? We wt t redy, redy, m, re, we wt t be ble t dety wht we’ we’re re lkg t trde d the trde, d be ble t trde t cdetly cdetly.. Its e thg t hve  thk but. Hw my peple here hve ge


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) t buy sme shres, d they’ve ge I bught eded up buyg ve r te grd’s wrth, I dd’t buy the 50 tht I wted t. C ye relte t tht, where they hve’t bught s my shres shres s they wted t. Tey sy hw cme yu dd’t dd’t ld up d get the ull pst tht yu’re ter. Tey g I dd’t kw  t ws gg t g up r t. I yu dd’t kw  t ws gg t g up, why dd yu buy y? Yu’re ether  r ut, yu’re pregt r yu’re t. It’s blck d whte. Tere’s , we mght hve  ew, yu’ve gt t be decsve. Yu’re  r yu’re ut. S yu’ve yu’ve gt t be cdet, cde t,  yu’re yu’re gg t be decsve. Is tht  r ssumpt? Tt’s Tt’s why yu eed  trdg pl d yu eed t uderstd ths srt  thg. D’t wrry  yu d’t uderstd ths becuse we’re gg t help yu wth tht   mmet. We We eed t be lg ether by ur utures r vestg    l cmpes. Tere’ss ver 180 l prducers  Austrl s yu hve gt Tere’ t be  bt selectve. Ts s where ur qutttve q utttve verly cmes . the srt  stcks tht I’m lkg r hve gt grwth d vlue, t  resble prce. Te GARP mdel. Ad the stcks, d ths s qute well dcumeted, becuse I d  recmmedt servce, whch we wll ru thrugh shrtly. shrtly. Te kd  cmpes I’ve I’ve bee lkg t d hd    my prtl t Jhy cme ltely ve mutes g, whe everye wrked t l, but I’m tlkg well ver  yer g, Wdsde Petrleum, Ol Serch, BHP, Stewrt Petrleum d Austrl Wrldwde Explrt. Dd yu kw r every e dllr mved  the prce  l dds $55 mll t the bttm le  BHP? Is t y y wder ther shre shre prce wet up? Wh hd BHP  ther prtl by the wy? Ad wh dd’t? dd’t? Dd ye kw tht l hd tht much mpct  BHP’s shre prce? It’s gd yu cme tdy, t lest yu’ve lered tht. Tt’s the srt  rmt yu eed t hve, d s pressl trders d reserchers d prvdg dvsry servces, serv ces, tht’s tht’s wht we d. S we c gude ur clets t be  the rght stcks t the rght tme. Nt. Retrspectvely Retrspectvel y gg h yeh,  yu’ yu’d de ths yu wuld hve de tht. Aye c lk t the chrt d mke the curve t. As I sy I’m  recrd bck  the rst  Jue 2004 recmmedg these stcks t these prce levels. Tt’s Tt’s  subsequet prce levels, bvusly they’re they’re slghtly hgher th tht w. w. 101%, I me ky tht’s tht’s  crcker jck. Ol O l Serch 182%, mre leverge ply rght the wy thrugh sld returs. Nw ws t rcket scece hw we ctully rrved t vestg  the l sectr?

Pretty tutve relly ws’ ws’t t, but dd t help tht I srt  guded yu thrugh the thught prcesses  lttle bt? Dd t srt  mke  bt  sese there? there? Tt’s Tt’s wht ur busess s ll but wth DIY hedge ud s t help gude yu t the res  the mrket where yu’re yu’re lkely t d vlue d grwth. Whe we’ve ud tht re  the mrket t dety the specc stcks, whch re gg t gve yu the better returs? Tt srt  mkes sese.  g bck t my dd,  t mkes sese rm  cmm sese pt  vew, t’s prbbly rght relly s’t t? Let’s hve  lk, Wdsde Petrleum, there’s the chrt. Nthg surprsg there, srt  bttm let tp rght, let’s hve  lk d see hw we’d hve ge the trdg ur hgher prbblty trde trde usg  CFD. Let’ Let’ss just sy we bught 1,000 1,000 Wdsde Wdsde Shres bck  the rst  Jue s per my recmmedt whch ws publshed bck the, rst  Jue. rdg rdg  1665. Cst  1665 tl mrg, $49    brkerge d terest  the pst, s tht’ tht’ss 434 dys lter lter.. Lets sy we clse tht pst up.  clse t up we’d hve t py  lttle bt mre brkerge, $95 whch s bult t the spred  the CFD. Ad ltgether we pd erly $2,000 terest. Peple wet gee tht’s tht’s  lt  terest, rget but the terest. Yu’ve just mde  grss prt  $15,270 less yur csts,  gvg yu  et prt  $13,186   tl utly  $1,665. Nw I pprecte t’ t’s gettg  bt lte, s let’s lk t tht  percetge terms. Tt’s  790% retur  dvdul d vdul mrg. Tt’s  ce retur. I’m just tryg t eel, yu set sme hgh gls  here I’m tdy, d rghtly s, but they d’t cme lg tht te, s whe yu d we’ve we’ve gt t jump  the. Hw dd we decde t trde tht tht trde  Wdsde? Dd we lk t wht ws gg   the ecmy, dd we hve  lk t wht ws gg  wth supply d demd, dd we lk t the 180 sle sle  stcks  the l sectr d dd we dety grwth t  resble resble prce? Yes. Yes. Te hvg deted  hgh prbblty trde, redy, redy, m, bg, re, we’re we’ re   hgh prbblty trde trde d becuse we were cdet, t ws’t heds r tls. We were cdet, we wted t hve  g t t, s we gt ut pst  d rtue vurs the brve, but t relly tht brve, rtue vurs  lgcl, tutve pprch, relly. relly. 790% retur. Yu mght be ter mre th tht, I d’t kw  I c help yu, I’ll d sme te leves, see hw we g. Let’s hve  lk t cse study tw, becuse tht ws Let’s  uke ws’t t? Reserve Bk  Austrl. Our mtes dw there tht relly lke mkg ur mrtgges pul p ul


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.)  we’re we’re urtute eugh t t hve  mrtgge. Rtes rsed  Mrch t 5.25 %. Prt   seres seres  terest rte rses, w whe rtes re gg up, geerlly spekg  yur mrtgges re gettg mre d mre expesve becuse yu wet t  prperty semr d yu gt 9 gered prpertes ll ver the plce d they re ll egtvely gered, t’s  mess. Srry tht’s the wrg semr grup, beg yur prd. Iterest rtes re rsg, wuld yu eel mre cmrtble gg dw the hgh street spedg r less cmrtble  yur mrtgge pymets re gg up. Wh’d be mre cmrtble? Let’s see wh’s gug-h here. Oky, uless yu’ve yu’ve de the hedge wth Steve we’ve we’ve ge  the bd trl. Mst peple re gg t g well I’m gg t st  my csh here, rse terest rtes, thgs re gettg  bt mre prcey, prcey, I hve t be creul but hw I sped. Is t y wder  tht cse tht csumer cdece drpped? S lkely slw slw dw  csumer spedg, but whch stcks? stcks? Wht we’re we’ re gg t cus  s csumer dscret. dscret. Why, becuse t des’ Why, des’t mtter hw tght the the ecmy s, stcks lke Wles re lwys gg t perrm becuse peple eed d. A grcery stre s very deret t csumer dscretry. Yu hve t buy d. Hwever sme  the ther res whch mght be csdered luxures, t pel scree becuse yu’ve yu’ve just revted yur huse r whtever yu d, tht ges ut  the wdw.. wdw Wht I’m I’m lkg t here, thugh re three retlers, Clrd, Just Just Jes d Pcc Pcc Brds. Slw dw  csumer spedg s lkely t ect clthes shps mre th Wles. S we’re gg t g shrt. We’ve gve urselves  lttle bt  tme ter the terest rte rse t dgest the mpct  mpct  t, shrt  11 Aprl. We’ We’ve ve see ur shre prces mve dw, tht’ tht’ss  egtve mve  21%, 31% d 10% respectvely. respectvely. Hgh prbblty trde d yu thk becuse the udmetls d the techcls d the qutttve pprch ll cmbed t gve us  gd sht  gl. Let’s tke  lk t Clrd. Tere’s the chrt,  yu lg ths stck there’s there’s  very techcl express whch descrbes ths, clled brw trusers. It’ It’ss t  gd plce t be . S let’s tke  lk t  shrt trde. We’ve sld ur Clrd shres t $5.70. Why dd we sell them, becuse we were cdet we kew lgclly tht tht  rse  rtes wuld slw spedg s let’ let’s get expsure t the retl retl sectr d be srted. $171 t shrt shrt $5,700 tl mrg, mrg, trde pe r 66 dys, we sld ur shres t $57.00, we

bught them bck r $45.00, ur grss prt s $11,700. Tt’ss   utly  $5,700. Tt’ Tt’ Tt’ss ther $300 cst, remember we’re we’re shrt s we ctully receve the terest, we dd’ dd’t py t, we receved t. S we gt gt $206 s well,  ce bus. Ad tht’s tht’s gve us  et prt  $11,599 $11,599   $5,700 utly. Tt’s ly  2035 retur, I’m srry t dsppt yu wth but t ws  hgh prbblty trde. Wee re usg gerg  hgh prbblty trdes. Gerg W Gerg  lw prbblty trdes, trdes, yu c d tht. I wll leve tht t yu. Let’s hve  lk t smethg. Why the pwer trpLet’s tych. Remember there re three thgs we re lkg r r.. Sure we wt  techcl lyss t supprt wht we’re we’re dg, sure we wt  qutttve lyss t supprt wht we’re we’re dg, but mprttly s tht tht udmetl verly.. Remember ll three were lkg r trdes  verly here. Crrect? Tt’s the res why we hve hve ths pprch. D’ D’tt get me wrg, we dd’ dd’t just hppe  ths. I’ve bee trdg r yers. Ad yu wrk ut wht wrks d wht des’ des’t. Lkewse wth Steve, we st dw d bult  mdel d t wrks. wrks. Tt’ Tt’s, s, the beet  hvg smebdy else’ else’ss experece. Let me tell yu experece exper ece s  gret techer. But t’s t’s eve better whe t’s t’s smebdy else’s becuse t’s  heck   lt cheper whe t cmes t vestmet mrkets. Wh’s hd  duble  shres wthut kwg wht they’ they’re re dg? Aye get cked, gered, smked, r whtever the express s yu lke t use t descrbe t? Nt gd, s t. S let’s lk t ur chrt r  mmet, why the pwer trptych. Aye tht kws ythg but chrtg, lkg t ths lttle bby here, s gg t be gg well wht hve I gt, I’ve gt  brek   dw tred, I’ve gt sme supprt here, I’ve puched up thrugh tht dw tred there, t’s t’s rmed  hgher bttm. Yu’re prbbly mlr wth sme  these terms. I’m I’m tryg t get wy rm bttm thgs, but  hgher bttm. We’ve recvered supprt, t’s held tht supprt. echclly echclly lkg t tht, wht wuld yu be thkg  dg? It’s  buy s’t t, t’s  scremg buy  yu lk the techcls  ts w. It’ It’ss  hgher h gher bttm, brkered dw, tred strg, clses up. Hgher bttm. All the thgs yu lk lk r   buy, buy, except  ur cse wht we’re we’re gg t d s verly verly the udmetls s techclly t’s  buy, qutttvely t’s  buy but udmetlly t’s  sell becuse s  retler d we’ve just see terest rtes g up. Yu d’t wt t be buyg retlers where  e’ e’s spedg. Des tht mke sese?


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Millionaire Phenomena Phenomena - Stock Market: Market: ANDREW BAXER (cont.) Hd yu bught there d de exctly the sme trde  the CFD but bught sted  sld, brw trusers we’re we’re bck g, buyg t $5.80 sted  sellg, the sme pst sze, tht wll be  lss  80c r $8,000. Wh lkes tht e. Tt’s Tt’s the beet  hvg the wsdm  the busess mdel d the trdg mdel tht we’ve we’ve put tgether. Te pwer trptych. Very Very very mprtt, $8,000 tht culd hve sved yu there d the. Tt’s  pul wrp crss the kuckles, s’t t? D’t rget beg especlly  we’re guys d we’re usg dervtves, we’ve gt tht type A perslty, I’m rght the mrket’s wrg, t wll cme gd. Wh’s bee there? Just  terestg tke wy pt whle we’ we’re re  the subject  wh’s bee there. All bg lsses used t be smll es. Wee just let them get ut  ctrl. W ctrl. Wh c relte relte t tht?

N mtter wht welth cret strtegy yu hve  bs t, I strgly recmmed tht yu dd t tht the stck mrket s  wy  buldg equty d ls geertg cshw. Tk yu r beg  terrc udece, d I lk rwrd t beg  servce t yu  the uture.

Well the pr  the puddg s  the pltypus, Well pltypus, dd yu sy? Pr  the puddg. Tese re sme  the recmmedts r my qurterly ecmc utlk d bregs tht I d rud Austrl every qurter. As I sy these re dcumeted, d cumeted, they’re they’re vde, we’ we’ve ve de them ll ver the cptl, rud rud Austrl every qurter. qurter. Gg bck t Jue 2004, 69% verge g. Tey’re resble returs. Tt’s  the shre, tht’s just  the equty. Imge gerg tht up w by usg the leverge. By the wy the verge retur  these recmmedts tht I’ve bee dg w r the lst 18 mths r s, the verge retur per recmmedt s 35%  these es. Tt’s ulsed t 40%. Tt’s t usg leverge, Tt’s tht’s just the strght shre. shre . Nw Nw,, hw des tht lk, s tht lrght? Is tht the srt  thg tht mght help yu wth yur equty curve whe yu cme cme t lk t t, tht ges smethg lke tht tht sted  e  these? Wht hve we de? We’ve We’ve tke hgh prbbltes,  heds r tls  ths rm ymre. Wht I’ve I’ve ttempted t d s gve yu  vervew vervew  hw the pressls trde the mrket. Tere s lts  mey tht c be mde rm trdg d vestg, but wht yu must d s mke mke sure tht yu re re rud t ejy t. Aybdy c mke e pt r r CFD trde d mke 250%... But very ew ever sty the curse d mke bve verge returs csstetly yer-, yer-ut. Wht I’ve I’ve delvered here s the prcess tht I’ve I’ve used r yers tht hs ebled me d  select grup  clets t csstetly trde prtbly. For more FREE Millionaire Phenomena lessons, visit www.knowledgesource.com.au

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How I ook A Complete Novice Out O Te Audience With No Previous rading Experience and With 30 Minutes o Coaching , Showed Him How He Could Potentially Replace His Income Fast... Part of the Millionaire Phenomena Series

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des d getleme, my me s Dvd Glter, d I m gg t trducg t yu d tkg yu thrugh the wrld  trdg  the shremrket, r better stll, trdg   prduct clled CFDs, whch s just  bt   mre pwerul pwerul wy  mkg prts ut  shres. Wht we re gg t d s I wll tke tke yu thrugh  very smple step-by-step prcess  hw t ctully d ths d Jh set me  tsk d tht tsk ws tht I eed t tke smee ut  the udece, ud ece, std yu up here wth me d we wll ply sme trdes trdes tgether wth ll  yu s well. Ad bvusly, bvusly, the mrkets re clsed tdy tdy s I m t gg t d ythg lve but we c lwys test ur strtegy. S tryg t crete csh w, w, tht s wht I m gg t tlk but but ths ter. Te bsc s tht we c use the shremrket t g d geerte us csh w tht yu c the g d use t buy mre prpertes, buy mre busesses, d strt up ew vetures. Csh w becuse the wrds “csh “csh s kg” s very mprtt. Bere I get strted, everythg I sy ths ter s geerl rmt. It s geerl eductl rmt. I hve gt t sy ths, ky? I hve de ll the exms d studed r  cl servces lcese. I m t eve gg t wrry but but tht rght w. w. Wht I m syg here s tht ythg I sy t yu s geerl rmt, d  I sy smethg tht mght led yu t d smethg, well the the ld syg s “Future perrmce s t gurteed gurteed by hstrcl perrmce.” But yu kw wht? Mrk w w sd tht “Hstry des t repet but t dm well rhymes” d t s pretty clse. Oky, hw d we d ths? We trde the cl c l

Meet David Galtieri Dvd Glter pulls bck the curt  CFD’s d shws hw they wrk d hw yu c beet rm trdg them, usg e  the mst dvced, yet smple t use wrd wg trdg pltrms  the mrket. Dvd hs bee  vestr d trder r ver 14 yers. Hs strteges cmbes bth medum-tlg-term vestg  equtes d ls shrt-term trdg  pts, equtes, CFDs d utures  lcl d tertl mrkets. He hs spke  the tpcs  trdg d vestg t thusds  peple bth  Austrl d New Zeld. Dvd ws key  ctrbutr t the develpmet, sles d mrketg  the hghly cclmed chrtg d mrket rmt stwre, Te Burse, by Burse Dt. Dvd hs pted-ut rm the crprte wrld d lves  relxed lestyle trdg rm hme d ejyg the cmpy  hs we d 2 yug chldre.

mrkets t crete csh w w. Tere re rsks  everythg tht we d whe t cmes t vestg. vestg. Ad wht s the key thg tht we eed t srt ut? ut? It s t kw thse thse rsks, t mge thse rsks, d t mmze thse rsks t ll tmes. Nw Nw,,  these rsks re mmzed d mged d ur prts re let t ru, the wht hppes s we c crete ddtl cme, crrect? crrect? We mmze d mge the rsks. We let ur prts ru d cut ur lsses shrt the we c crete sme ddtl cme. Nw,  we d ths csstetly, we c crete welth.

Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) Hw? By By,, s t sys, purchsg ssets tht tht experece pssve cme d cptl grwth. Nw t d ths, yu yu eed t be  prtble trder, trder, yes? yes? N use  dg t  yu re lsg mey mey every trde. Yu eed t be  prtble trder. trder. I my 14 yers s  trder d  vestr,, I strted  s  vestr just vestg  shres d tr spet the lst 10 yers trdg, d hvg bee vlved   cmpy lke Burse Dt d hvg spke t thusds  ur clets d ther trders d vestrs tht re cllegues d reds, I cme crss  lt tht re prtble d I cme crss  lt tht re t s prtble.

My 3 Secrets For Trading Success Te three key thgs tht mkes  prtble trder re these: Tey hve  smple d prve trdg pl. Prve t wh?  themselv themselves. es. Tey hve cd cdece ece  ther trdg pl. Tey kw t wrks wrks becuse t s prve, d becuse t s smple, they d t get cused. Becuse whe there s cus, there s er, d where there s er, reds, there re re lsses. Ad lly, lly, they re dscpled t stckg t tht pl. A smple prve prve pl, stck t t t, cdece  t, dscple. Ter trdg s cler cler cut. Why? Becuse t s smple. Tey kw whe they hve gt t buy smethg smethg d sell smethg. smethg. Ter trdg s t emtl. emtl. Tey kw tht whe they buy smethg, they re buyg buyg t t  emt. Tey re buyg t becuse ther ther trdg pl sys s. Tey hve gt smple strteges becuse we remve cus, d  curse there s  dubt  y trde. We hve gt ll tht? Tt s pretty smple. S let us hve  cht but wht we ctully d. Wht we ctully d s we buy smethg whe the prce s lw d we sell t whe the prce s hgh. Pretty smple, yes? Wee buy t whe t s lw d sell t whe t s hgh. But W yu re ll syg, syg, “Yes “Yes sure. But  t ws ll tht smple, cme  Dve, g  d shw me t.” t.” Yes. Let me tell yu ths. Jh meted I hve hve gt tw lttle chldre, tws, Jmes Jmes d Lure. Lure. Tey re ur yers  ge. My lttle by Jmes, he cmes  t my ce every ter, relly every ve mutes, d he sys “Dd, wht s the stck mrket dg tdy? C I see the stck stck mrket?” “Here yu g s, here t s.” s.” He sys “Is t gg up r dw tdy?” d I sy, “Well, “Well, let us hve  lk  t gg up tdy r t s gg dw tdy.” tdy.” “Oky. Wht d we d, Dd? We buy whe t ges up?” “Yes. “Yes.”” “Ad we sell whe t ges dw?” “Y “Yes.” es.” Tt s t. Fur yers yers

ld. We buy whe t ges up d we sell whe t ges ges dw. Te prblem wth the rest   us s tht we get t vlved  ths “the grss s gree, the sky s blue, the su s yellw, yellw, the dvergece s lke ths, the cvergece s lke ths, the techcl dctrs re dg tht, tht,”” r “I kw t s gg up but yu kw kw wht? I m gg t sell ywy.” ywy.” We mke t cusg. cusg . S we eed t tke ll  tht ut. Whe we buy, buy, we eed t mke sure tht we vd these. S  we bught ll the the wy dw there d we hld t t up here d the we wtch t gg dw, d dw, d dw, why d we hld hld ? Why d we hld ? We hld  becuse mybe we hve hve  emtl ttchmet t tht prtculr cmpy cmpy,, r mybe ur ther r ur mther let us, r mybe we gt shres  ths cmpy becuse we hd  surce plcy wth them. Why d we hld ? Te res we hld  s becuse becuse we d t hve  pl. We d t hve  strtegy. strtegy. We d t kw why we gt t smethg d s we d t kw why we shuld be gettg ut., d s we wtch ur mey g up, up, up, up, up, d the we wtch t ll wther wy. wy. Tt hs t stp tdy. tdy. Oky? S, we hve gt t vd vd cptl lss t ll tmes. Te prblem wth mst trders s they d t hve  pl, they vertrde r verexted ther ces, d they ttempt t predct the mrket. Tt s bd. D t ever preted tht yu yu c predct the mrket. Tey thk they kw mre th the the mrket. “I m buyg here, t s gg t g up r sure.” sure.” Ad the t ges dw. “But t wll ll cme bck, I m sure.” sure.” N. We wll see hw tht wrks   mmet. Ad  curse, they get wped ut clly. clly. Ad the they re re lkg  bt lke ths dude: empty pckets. Wee wt t vd tht, ky? Tt we eed t vd t W ll tmes. S hw hw d we succeed? We eed t develp  trdg pl. I m gg t help yu d tht ths ter. We eed t keep everythg smple. Avd cus. We wll bck bck test the pl. Nw hw yu d ths s yu bsclly tke  stck, y stck s lg s t s lqud d s lg s t styg  the p p 20 stcks, whether t s New Zeld mrket mrket r whether t Ausse mrket. It mght ly be the p 5  New New Zeld but p 20  the Ausse mrket, d p 100  the US mrket, these re ll the hghly lqud stcks tht re trded everydy by the pressls, s there re  lt  shres gg thrugh. We pck e  thse. We g bck bck ve, sx, r seve yers d we trde t dy by dy  hstry.


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) Remember, I sd hstry mght t ecessrly exctly Remember, repet but t rhymes? Well,  we kw hw smethg smethg wrked  the pst, tht gves us  gd gd prbblty  hw t wrk gg rwrd d t wll prepre us r wht ths stck des gg rwrd. S we wll bck test the pl. Ad the lly, lly, we eed t llw the the pl. Nthg but emt. It s but “I my pl sys tdy I hve t buy ths shre, the tdy, I hve t buy the shre.” It s t becuse “My tummy s sre” r “I hve gt  ever r  hedc hedche” he” r “My kds re sck.” Obvusl Obvuslyy, yu tke thgs s prrty. prrty. I yu re kds re sck, well the the rget the shremrket, ther pprtuty wll cme up tmrrw. tmrrw. But  my pl sys buy the the shre d I m sttg there  rt  the scree wtchg t, well the I hve gt t buy t, lks. Tt s s s smple s tht. Ad  my pl sys, “me t sell”, the yu hve gt t sell. S bere we beg, let us set sme expectts. Wht s t tht I m tlkg but? but? I m t tlkg but rgg up yur bss  Mdy mrg d syg “Yu “Yu kw wht? I qut.” N. Frget tht. I hve bee wrkg ull tme r 13 ut  the 14 yers  my trdg trdg d vestg. vestg. Why t? Why let tht ther $50,000 - $150,000 pycheck g just s yu c sy “Yu “Yu kw wht? I m gg t be  ull-tme trder. trder.”” N. Yu Y u hve t wrk yur yur trdg  wth yur wrk. Ad the ce yu kw tht yu c crete the csh w yu eed t servce ll yur ther vestmets d yur lestyle, the we get rd  the jb.

How Many Trades Per Week and Where To Set Your Prot Targets S, hw hw my trdes trdes per week? Nt 10 r 15. Oe r tw. tw. Oe r tw trdes per week. Nw t mght me tht t s ly e trde  mth, but  the trde tht yu hve selected  tht mth s meetg ll the rest  the crter we re gg t put up, well the t s ly trde r tht mth. But we wrk  e t tw trdes  week. Yu mght lk t the shremrket shremrke t everydy, but we wll d e trde t tw trdes  week. Te best e r tw. tw. Let us expect  percetge prt. 1.5% t 2% prt  tht trde. S wht des tht me? It mes mes tht  t s  $30 stck, 1% s $0.30, crrect? S  yu bught shres   $30 stck, 1.5 t 2%, let us wrk  2, yu wuld wt t mke t lest  $0.60-prt, ky? 1.5% t 2%..

I kw e r tw trders tht, r the lst yer d  hl, hve hd pretty pretty much  100% w rt. Every sgle trde. It s mzg. Tese guys, t s lke there s  ur shg behd behd them. Ad yu kw the e thg tht they kw s tht they c ever be t ccky becuse the mute tht they thk tht they re beyd the mrket, t cmes rud d whcks them rud the ce. But let us be relstc. relstc. Let us wrk wrk  seve seve ws ut  10 trdes. S we wll expect three lsses lsses but seve  thse shuld be prtble, lrght? Yu kw, kw, I culd gve yu  strtegy tdy d the strtegy culd be let us get the shres pge ut  the ewspper   Mdy mrg, stck t up  the brd, get  drt, clse yur eyes, thrw t, d the p  c. Whtever shre the drt lds , tht s wht we re trdg tdy, d  the c lds heds, we buy, buy, d  the c lds tls, we re gg t sell shrt, expectg the prce t g dw. D yu thk yu c mke mey tht wy? Yes. Yes, yu culd becuse    yu mged yur mey, mey,  yu sd “I m gg t buy ths tdy d  t des t g up, I wll just sell t d tke tke  smll lss.” lss.” Te ext drt yu thrw d c yu p, yu buy t, t s prbbly gg t g up, d ll yu hve t d s hld  t t utl t stps gg up. Yes yu culd mke mey becuse s lg s yu mge yur mey d mge yur rsk, tht s ll t s  s t the ed  the dy. A lt  peple d t mge ther ther mey d mge ther rsks. S thse three lsses lsses tht we re gg t get, they re gg t be very, very, very smll lsses. Tey mght be 1% lsses but very, very, very smll lsses. Wheres, the ws, they re gg t be 2, 3, 4, 5, r 10% ws. Wee re gg t let ur prts W prts ru d cut ur lsses shrt. Alwys remember tht. Let yur prts ru. Cut yur lsses shrt.

Achieve 50% - 60% Return on Your Capital Nw, we ly d ths 48 weeks  the yer. Yu wrk Nw, r yur bss 48 weeks  the yer, yer, prbbly sme  us wrk 60 weeks   yer. yer. Yu eed  brek. S eve  yu were dg ths ull tme,  yu hd let yur wrk d yu re dg ths ull tme, tme, yu eed  brek. S  yu pply ll the mthemtcl mdels t tht, yu get  rudbut  50 t t 60% retur per um. I yu mge yur rsk, mge yur mey, mey, cut yur lsses, let yur prts ru, e t tw trdes  week, 2% per trde, seve ut  10 ws, yu get  50 t 60% retur per


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) um   yur cptl. Wh thks tht s ky? Wh thks 50 t 60% per um  yur cptl s ky? Very gd. Wh wts mre? Very gd. Excellet Excellet.. Let us see hw we get mre.

How To To Increase I ncrease Your Your Returns Exponentially With Leverage Wht I hve tlked but s r lks s just trdg shres. N leverges. Just trdg shres. shres. Tt s, yu yu put $10  yu get $10 wrth  shres. Yu ct d tht. Yu put $500  yu get $500 wrth  shres. N leverge. Tere re ther ther thgs tht we cll dervtves. Sme  yu wh re t shremrkets d uderstd shre trdg, dervtves; there re wrrts, wrrts   shre, d pts   shre. shre. Nw they ls gve yu leverge. Wht t mes s tht  wrrt wll gve yu  rudbut  ur t ve tmes leverge. S  yu put $100 , t s ctully llwg yu t ctrl  rudbut  $400 t $500 $500 wrth. I yu put $1000 , t s llwg yu t ctrl $4000 t $5000 wrth. Opts gve yu eght t 10 tmes leverge. leverge. S yu put $1000 $1000 , t s lke ctrllg $8000 t $10000 wrth. CFDs. Wh hs herd   Ctrct r Derece? A CFD s exctly lke  shre, just lke yu culd buy  shre  Crter Hlt Hrvey, yu culd buy  CFD  t. Just lke yu yu culd buy  shre  Fletcher Fletcher Buldg, yu culd buy  CFD  t. But wht t s, s s lg yu re buyg e shre whch s wrth sy $20,  CFD llws yu t buy t r ly 10%  tht r 3%  tht r 1%  tht. We wll g thrugh  exmple. Futures, they gve yu but 25 tmes leverge d the Freg Exchge Mrket 100 t 400 400 tmes leverge. A lt  yu re re t eve redy r tht yet. yet. Wht we wll d s we wll stck t the the CFDs. Ctrcts r derece. Tey re re very smlr t buyg  shre. A CFD prce mrrrs the stck prce. Te key derece thugh s leverge. $1  yur mey llws yu t ctrl smewhere betwee $10 t $50 wrth   stck. It s the leverge. Let us stck stck t 90%. S  yu put  $1, t llws yu t ctrl ctrl $10. Csder t lke  90% mrg le. A mrg le s where yu g t  cl sttut d yu sy “I wt t buy sme shres. shres.”” Ad they wll sy, sy, “Oky, “Oky, we wll put  hl the mey d yu yu put  the ther hl.” hl.” Tt s  mrg le. Well here, the CFD, the ctrct ctrct r derece prvder, they re puttg  90%  the mey d yu put  10%. Hw gd gd s tht? Tt s very gd.

S, the derece s whe yu re buyg  shre, yu re puttg  100%  the mey. Te whle blue br. br. Usg  mrg le, yu put  30% d the bk puts  70. Usg  CFD, yu put put  ths bt d the bk puts  the rest. rest. Here s  exmple. Yu bught  shre r $4.00. Yu hve t put  $4.00. Te shre ges up by $0.30. Ts s the prt prt r here. $0.30. S yu get  7.5% g. Tt s the exmple I ws tlkg  bere. Remember I sd let us mke 1.5 t 2%? Well here, we just mde  7.5% g. Let us tlk but  mrg mrg le. I yu bught t  mrg, wht t mes, let us sy ths ws  70% LVR, LVR, tht s, yu put  30%, the bk puts  70, tht s the bt yu put  d tht s the bt the bk puts , yu stll mke tht 30-cet prt s bere, s w yur $0.30  the mey tht yu put  bere we put  $4.00, w we we re ly puttg $1.20. S tht s  25% g. Nw let us hve hve  lk lk t  CFD. A CFD, we hve the sme $4.00 shre. It mes tht yu yu ly put  10% r $0.40. Te sme $0.30-g r prt w mes tht yu mke  75% prt  yur mey. mey. S, t ll  yur yur mey hs t be ted up. It c be dg ther thgs. Nt ll  yur yur mey hs t be be ted up. Oly  percetge  t hs t be ted up d yu re mkg  hgher retur   tht mey. mey. S ths s the summry  thse three exmples.

Demystiying CFD’s - Understanding the Risks and Rewards Nw, CFD, t s  l. Csder t lke  l. S Nw, yu hve t py terest  the mey tht yu brrw. Ad rmlly, rmlly, the terest s  rudbut rudbut the reserve bk rght plus 2 t 3%. Nw Nw,, tht s whe yu re re buyg stck. I yu re re buyg stck d the prce ges up, tht s wht we cll gg lg. Whe we re buyg smethg, we re gg lg. We lged the the stck. I we re shrt, tht mes mes I sell smethg tht I d t w. Yes, yu c d tht lks. Yu c sell smethg tht yu d t w s lg s yu buy t bck  lttle whle lter. lter. Tt s clled gg shrt. Tt s hw we mke mey rm rm the mrkets whe they g dw. dw. I yu thk tht  cmpy s gg t g dw,  yu thk tht XYZ Cmpy s gg t g dw, the yu c sell shres  XYZ tht yu d t w, d whe the prce gets dw t where yu thk t s gg t get t, yu c buy them bck d just settle yur blgt. Yur Y ur blgt s whe yu sell thse shres tht yu yu d t w, yu just eed t buy them bck, d yu keep


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) the prt  betwee. Nw whe yu g shrt, whe yu ths mkg mey s the mrket des dw thg, yu ctully get pd terest whle yu re re shrt. Yu ls get dvdeds  CFDs. S  yu buy sme sme stck,  yu lged sme stck d yu re hldg t whe the stck ges exdvded, well, bg! Yu ctully get pd the dvded. Te csh prt. Yu ctully get pd the csh prt  the dvded strght t yur CFD trdg ccut. Tt s gd! Yu re puttg  10%  the mey, mey, yu re ctrllg the whle thg, d yu get pd the ull dvded s well. Hwever lks, the ppste sde s tht  yu re shrt  stck, tht s  yu sld  CFD d yu re wtg r the prce t g dw d there s  dvded, well, yu yu hve t py the dvded. Tt mey cmes ut  yur yur CFD ccut. I ths s  lttle bt cusg r yu rght w, d t wrry but t t much. Let us just thk but the lg lg sde, ky? S we re re buyg smethg lw d sellg t hgh. Let us t mke t t cmplcted. But we c mke mke mey  the mrkets three wys. Whe prces g up, whe they g dw, d whe they g sdewys. Yu mke mey ll the tme  the mrkets. Tere re rsks. Yu re wrkg  leverge. leverge. Remember,, I sd yu re puttg  $1000 d yu re cmember trllg $10,000 wrth, s yu c ctully lse  lttle bt mre th yu yu put . But there re wys wys t vd tht s we wuld t let let tht wrry us t much. But yu eed t uderstd tht tht rsk. S t the ed  the dy,, remember I sd tht e  the prblems wth mst dy usuccessul trders s tht they stretch ther ces? Tt lst le sys “D t tke  bgger pst th yu wuld wth yur w csh.” Terere,  smethg ges gst yu, the yu culd lwys cver t, d leverge s yur red. S, summry. summry. Hw d we prt rm trdg trdg?? We eed t step the dds  ur vr. vr. Everythg tht we d bere we buy  shre, we eed t mke sure tht thse thgs re stcked  ur vr. We eed t mke sure tht the res we re buyg t s becuse t meets ur trdg strtegy. strtegy. It s t becuse t s  emtl decs d t s becuse we re expectg t lest  2% prt ut  tht trde. Tt s why we buy t. We let ur prts ru. Oce we get t 2%, we we d t stp there. I t wts t keep gg, let t g. g. But  t ges gst us, we must cut ur lsses shrt. Ad tht s wht we cll  stp lss. Usg  stp stp lss t ext.

How To Pick I The Market is Going to Go UP or Down... We re gg t strt dg sme lyss. We lyss. I m gg t tech yu the bslute bscs, whch s where yu mke mst  yur yur prts. Te stwre I m gg t use tdy s  stwre by the cmpy c mpy tht,  curse I w prt , why wuld t I use use t? Burse Dt

Understanding Trends in The Market S rst, we re gg t lk lk t treds. treds. A tred. We tlk but treds treds  the mrket. mrket. Tere s  prperty prperty tred? Tere re treds treds  resdetl prperty. prperty. Tere re treds  cmmercl prperty prperty.. Tere re treds  mrketg d busess. Wht busesses re gd t get t? Wht re   uptred? I vest  cmmercl prperty d resdetl prperty, prperty, d I lke lk e meetg wth my bk mger becuse I sk hm ths ths quest. I sy t hm “Keth, tell me, where re mst  yur ls gg ut t t these dys?” dys?” Ad he tells me. “Tere s relly bg grwth  ths re” r “there s relly bg grwth  tht re.” “Alrght. Relly? Oh, ky. Gd. Are they mly busess les r vestmet les les r wht?” Ad he tells me ll these rmt. rmt. Yu culd get tht rm yur bker, bker, these treds. S wht re the treds? Whe  the shremrket, there re treds s well, d t s qute smple tht   tred s up, wht d we d? We buy. buy. Ad  the tred s dw, we sell r sty wy,  yu d t uderstd the ccept   sellg shrt. S we eed t t w recgze these treds d s t sys  tht secd pt, mst expereced peple try t trde gst the tred. Why g buy  resdetl prperty prperty   re tht s gg dw? It mkes sese, yes? S why buy shres whe the shremrket s gg dw? dw? We eed t be lkg t sellg shres. Te key wth tred lyss d the res t wrks s becuse the bggest mey s mde durg the lgest treds. Yu c see here the red le s the the ctul shre prce. It s gg up. D yu ll gree wth me tht the red le s gg up becuse t s strtg dw here d t s rmg hghs d hgh r lws, tht s  lw there, t s  hgher th ths e? It s rmg  hgher hgh becuse tht hgh s hgher th ths e d  hgher lw g becuse tht lw s hgher th th tht e. Yu gt tht? S t s gg up. S therere, therere, wht c we d  the stck s gg g g up, we c ly buy. buy. We c ly buy.


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) I the stck s gg up, we buy. buy. I the stck s gg dw, we d t buy. buy. Yu d ythg else but d t buy. S  uptred. A det   uptred. D yu yu remember tht rst chrt I shwed yu where the shre prce wet up d up d up d up d I sd vd cptl lss d the t ell? Let us see  we c vd tht by lerg just e thg tdy tdy.. Oe thg. Te det   uptred s tht  stck must be gg up by rmg hgher hghs d hgher lws. lws. Tere s  lw lw.. Tt s  hghe hgherr lw. Lw, hgher lw. lw. Ts s  hgh. Tt s  hgher hgh. Whe  prevus hgh s brke, tht s  crmt tht the shre s gg t ctue up. up. I yu hve  sequece  hgher hghs d hgher lws   seres, ths shre s gg up whch mes tht creses yur chce   prt  yu yu buy. buy. Let us hve  lk t tht   rel shre shre chrt. Yu c see qute clerly tht we hve gt hgher hghs d hgher lws. Lw Lw,, hgher lw d hgher hgh. We re brekg the prevus hgh. S let us g bck t tht tht exmple. Yu bught t ll the wy dw here. Yu re whstlg Dxe relly relly hppy up here. Hw d we vd vd hldg  t ths r t lg? Fr ths t ctue ctue gg up, wht eeds t hppe? Nw tht yu yu kw tht t hs gt gt brght prevus hghs, r ths t ctue gg up, wht des t eed t d? Hgher hgh. S  tht s ur ur curret hgh, ths here eeds t brek pst t. Dd t ever d tht? N, t dd t d tht. It s lke  dg--lg-lg-lg! dg--lg-lg-lg! Alrm bell. It dd t brek the prevus hgh. S  yu re hldg hldg  t ths shre hpg, t hs gt t brek the prevus hgh r t t ctue gg up. Tt lrm s syg t yu yu just get redy. redy. Yu mght eed t sell ths. But t yet. I  uptred s hgher lws,  I p tht pece  pper ver, ver,  dwtred s lwer lwer hghs. Let us hve  lk t wht we hve gt gt here. I yur lrm hd ge , t ever brke the hgh d t strted t brek  prevus lw, lw, yu culd prbbly set  stp lss rght here, d whe t get t here, yu yu sell. But  yu were syg syg “Lk. I m hppy t hld  t ths ths  lttle bt lger.” lger.” Let us hve  lk t the ext prevus lw, t s tht lw. Whe t breks tht level, level, we wll sell. I yu re stll t sure, well the let us wt t see  t ctues brekg lws, w we hve hve gt  lwer hgh. It ever eve cme bck er ths. We wuld eed t csder sellg. S the pts  terest there re the es mrked  the gree crcle. Yu wuld t hld  t t ths shre ll

the wy dw here. It s clerly w w  the dwtred. S w, w, let us buld the trdg rules. We hve gt e ccept. Yu culd tke tht ccept tht wy tdy d  yu re hldg  t sme shres tht yu hve hd r  lg tme, hve  lk lk t ther shre chrt. Nw wth Te Burse stwre, yu yu c ly get Ausse shres, shres, s urtutely, urtutely, yu ct g d hve  lk t yur New Zeld shres  yu yu hve them. But  yu hve  chrtg servce wth yur brker r  web-bsed servce, g hed d hve  lk t the shre prce chrt d sk yursel: Are the shres shres tht I m hldg rmg hgher lws r re they strtg t rm lwer hghs? I t hs, csder wht yu eed t d.

THREE Rules To Get In, ONE Rule To Get Out. Tese trdg rules, I m gg t gve yu three  them. Tree rules tht we re re gg t get  d e rule t get ut. Tree rules , e rule ut. I wll wrte them up  the p chrt. I wt yu t wrte them dw dw d the we re gg t ply  trdg gme, d we wll hve ur vluteer cme up d trde wth me.

Rule #1: What Is The Th e BAR Telling You? You? We re gg t lk t three thgs. Te Br. We Br. Wht s the br? br? It s t where we g d d get druk. Every tme d everydy whe the shre mrket pes, there s  peg prce   stck. Tere s  hgh prce  tht dy. dy. Tere s  lw prce  tht tht dy d the there s  clsg prce. Whe yu j the dts  tht tht pe hgh lw clse, we c drw  br r  cdle. We eed t lyze wht tht br lks lke. Te dy’s dy’s prce. We eed t lyze the verll tred d the we wll lyze the verll vlume  shres tht re trded  tht dy. dy. Br lyss, treds, treds, d vlume. vlume. Let us g. We re gg t get redy r We r rule umber e. I the shre s gg up, d we wt t buy smethg, let me shw yu wht  br br lks lke. I wll just ck ver t the stwre d I wll expd. Tt there s  br. br. See tht? Tese thgs here re re deret dys. Oe br per dy t the mmet. Wht I hve gt up  the scree scree here s the SMP 500 Idex. It s the New New Yrk Yrk Stck Exchge Idex. Idex. But everythg des t relly mtter mtter.. I


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) culd put up the XJO whch s the p 200. Ag, sme brs. Pretty lg es. Ech e   these s  br d they tell us  stry  wht the trders were thkg  tht prtculr dy. dy. I we re lkg t smethg smethg tht s gg up, the yu see here? here? We wuld expect the brs t be gg up. Ech br wll be be hgher th the e the dy bere d they wuld lk lk smethg lke ths. Yesterdy’s br wll be dw here d tdy’s br wll be hgher. I  uptred, ths s  uptred, there re mre hgher lws. See? Hgher lw lw.. Tere re mre hgher lws. S  we just pcked the shre tht ws gg up d we just clsed ur eyes d dve  d pcked e  these brs t buy , whch e wuld wuld yu lke? Yu wuld wt  up dy. dy. Yu wuld wt  br tht hs  hgher hghe r lw. lw. I yu just pcked  br wth  hgher lw   uptred, yu hve gt gt  hgh prbblty prbblty  mkg  prt. Becuse s yu c see,  yu pcked  br ywhere  here, the ext dys wuld wuld be hgh. I yu pcked e  here, the ext dys wuld be hgher. hgher. Pcked e  here, the ext dys dys wuld be hgher. hgher. Oky? Excellet. Nw we eed t hve  specc type  br. br. Ts ls rms the rules. I wll just put up smethg else. I wll put up  stck. Eser t hdle. See, ths types  brs brs here, they peed ver here d the clsed c lsed t exctly the sme prce. It s lke the mrket des t t relly kw whch drect t s gg. I wll drw ths  the brd brd r yu. It wll be much eser t uderstd. uderstd. S ths s yesterdy d here s tdy. tdy. Tere s the lw prce d the hgh prce. Tt ws the prce where t peed. Ad we red t lke  bk. We red  bk rm let let t rght, s we wll red  br rm rm let t rght. Te rst thg tht hppes  the mrg s t pes. We hve  lw d  hgh durg the dy d the we hve  clse. Ts s  cdet dy becuse the buyers strted dw here d they pushed t ll the wy up d clsed the mrket there. Tt s  cdet dy. dy. Tere s  hgh lkelhd tht tmrrw, tmrrw, we wll hve ther e  these dys. Hgher lw. Nw we eed t hve  specc spec c type  br,  br tht zes cdece. Ozes buyers’ buyers’ cdece. Ts s  br br tht zes buyer buyer cdece. I tht s  br d t peed here d the clsed there, the buyers strted buyg d t wet ll the wy up, up, d the they drpped t. Des tht ze cdece? N. Abslutely t. Becuse the sellers cme  d pushed the prce dw t the ed  the dy. dy. Wheres,  br tht pes pes lw d clses hgh, the buyers re  ctrl. Tey py mre. Tey re hppy t py mre t push tht shre prce up. Ad s we

eed  br tht lks lke e  the es tht s e the scree. I ct, we eed the e tht s  the let. Here s yesterdy’s br. Here s tdy’s tdy’s br. It hs t pe lw d clse ce d hgh. Tt s wht we we cll  bullsh bullsh up dy. dy. A bullsh up dy. Ad there t s there. Exctly wht I hve drw  the brd. brd. Ad tht wll rm rule umber e. e. Rule umber umber e:  bullsh up dy. dy. Nw let us get redy r r rule tw. Esy s r. r. S let us hve  lk becuse yu mght mg ht sy “Yes, but hw d yu recgze ths?” I we just hve  lk t t the very, very, very lst br  the scree, I wll expd tht  lttle bt mre, hve  lk t t tht very lst br. br. S whe I sk yu t d ths  ve mutes’ tme, ths s wht we re gg t be lkg t. Is tht br, br, where my muse pter s,  bullsh bullsh up dy? N. Very gd. Des tht ze cdece? N. Wht but tht e? See wht s hppeg? Tey re re t bullsh up dys. Whch drect s t gg? Dw. Very gd. Tt e? Let us hve  lk. Ts s  up dy but yu see t peed here d clsed dw there. It s t lke e  thse thse where ll s e, s t? Next e, des tht lk lke ths? Abslutely Abslutely.. Tt s  bullsh up dy dy.. Let us hve  lk. Ts s ly e e rule. We re gg t dd ther tw. tw. I hve   de whether we shuld be buyg  tht tht dy r t, but let us see just bsed  e rule. Ad we d t eve kw the verll tred becuse ths s s expded, we hve ly gt tw mths  dt   the scree. Tere s  wy tht we c wrk ut  tred wth just tw mths  dt, crrect? Culd yu wrk ut  prperty tred wth just tw mths  dt? N. But let us hve  lk. lk. I I m syg tht tht s the dy we shuld be buyg  becuse t meets just rule umber e, let us see wht hppes the ext dy. dy. It hs t ge dw. It stll hs t ge dw. Tt s ly ly e rule. Nw Nw,, tht ws just  uke. I wll just scrll bck. Just  tht e rule, we mde mey. mey. Let us hve  lk t mkg sure tht we culd dd ther cuple  rules t mke sure tht we just hve tht dded extr prbblty   prt. Are yu ll wth me? me? Ft Ftstc. stc. Bere I get t rule umber tw, here s the quest yu sk yursel. Whe yu lk t  shre shre prce chrt, mst  the webstes tht yu g t wll hve  le d tht s gret, but t des t hve hve brs. Yu eed t mke sure tht yur stwre, whether yu re usg Te Burse r t r whether the webste llws yu t g t ths mde here, ether brs r clred brs r Hgh / Ope / Clse r eve Cdlestcks  yu uderstd uderstd them. But I m t gg t cuse thse wh d t. S there re


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) ur brs. Yu lk t tht d yu sy s tdy  bullsh up dy? N. S tht mes yu d t trde trde tht e e tdy. We d t eve lk t tht stck ymre. We mve  t the ext stck d sk urselves, “Is tht  bullsh up dy?” I t s, the there s  pssble pssble trde d we eed t dd the rest  the rules. rules.

Rule #2: Only Buy When Trending Upwards Rule umber tw tlks but tred d t tlks but tht yu re ly llwed t buy whe the stck s gg up, d yu ly sell whe t s gg dw.  mke t eser r yu, I m gg t shw yu ths. I m gg t scruch ths up. up. I m gg gg t shw shw yu e thg. Oe lttle rule tht culd hve mde yu  rtue ver the lst three r te yers. yers. I m gg t dd wht we cll  lglgterm mvg verge. Wht s lg-term mvg verge. I yu wt t be  the mrket r mre th 90 dys, 90 dys s prbbly  lg lg term r  trder. trder. Whe yu re  d ut  the mrket  ve t 10 dys, 90 dys s lg term. S I m just gg t dd  squggly le. I wll just put 90 . It des t relly relly mtter whether yu put 60, 70, 80, 90, r 120. Te cl sttuts use 200 s I d t. But let me shw yu yu ths, d I m eve gg t tur ths t  le w d I m gg t g bck  lttle bt urther. urther. I m gg t sy t yu tht every tme the blck le, whch s the shre prce, crsses bve the squggly blue le, whch s ur lg mvg verge r ur slw mvg verge , I wuld buy d every tme t crsses belw, belw, we wll sell. Let us see  we wuld mke mey. mey. I m gg t buy there becuse t crssed bve. Sell there. Dd we mke mey. Yes. Next e. Buy there there becuse t crssed bve. Sell there. Dd we mke mey? Yes. A ew dys lter, buy g d sell there. there. Dd we mke mey? mey? Yes. Let us mve . We buy here. Sell there. Dd we mke mey? mey? Is tht eugh evdece? Let us g r  bt mre. Tere s  bt  buyg d sellg here, tht tht s ky. ky. Our brkers gt t t eed the mly t ce   whle. S we buy here. But yu see,  tht buyg buyg d sellg, t wuld hve bee brek eve r  lttle prt. S we buy there d sell there. Dd we mke mey? mey? Yes. Frm $38.00 t $45.00. Cvced? Tt s e e rule. S tht s  gd rule becuse t s  mey-mkg mey-mkg rule. S  we dd ther mey-mkg rule rule t the e tht we lredy hve, we hve gt tw mey-mkg rules.

S here s the rule. Yu ly buy whe t crsses crsses bve ur slw-mv slw-mvgg verge. Rule tw.  g lg, t s desrble tht the prce, the clsg prce  the dy just bere the mrket clses, s bve ur lg-term mvg verge. S yu see here, t s bve t. Ts s where we culd buy, buy, smewhere  here. See here, t s srt  t dg uptred d t dg dwtred, we d t tuch tht. Tt s sdewys. S rule umber tw s the clse prce, the clsg prce r tht dy, s clse s pssble t the clse. Eve  t s e mute bere bere the mrket clses. Te clsg prce eeds t be greter th th ur slw-mvg verge. verge. Ad the e I used  the stwre stwre there ws 90. A 90-dy mvg mvg verge. Nw Nw,, 90 des des t me tht tht s the the ctr  the wrld. Ech stck wuld hve smethg tht suts t  lttle bt better but I m just tryg 9  the scree. I thk I ws lkg lkg t Cmmwelth Bk stck. stck. S tht s rule umber tw.

Rule #3: There Must be Good Volume On The Stock Rule umber three: I yu re gg t buy buy smethg, d yu wt t buy t  the dy tht  e else s buyg r d yu wt t buy t  the dy tht everybdy s buyg? It wuld be gd t buy t  the dy whe the sttuts sttuts re buyg. I the sttuts re buyg  tht dy d they kw smethg, the I wt t buy  tht dy dy.. S we d tht by  thg clled vlume. Ad these gree les les dw the bttm bttm  the chrt re re vlume. Let me shw shw yu. We wll pply vlume d I m gg t expd ths d I put bck thse brs. S yu see the vlume vlume dw here? Ad tht red le s tellg me the verge vlume r the yer. S d yu see hw sme  these gree brs, they stck ther hed bve bve the red le? Tt mes there there s gd vlume  tht dy, d t exceed the verge vlume r the yer, t mes tht there s prbbly mre th just the geerl publc buyg t. Just the geerl publc buyg  stck wuld t rmlly exceed the verge vlume r the yer. yer. S tht mes  these these dys, I hve gt gd vlume. But the rule s, d here s rule umber three, the vlume r tdy eeds t be greter th the verge vlume r,  bg r, greter th the prevus dy’s vlume. A exmple  tht tht s, yu see here, rght dw the bttm where my muse s, the vlume s t qute t tht red le. S t s t qute t r bve. I culd sy


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) the vlume hs t be greter th r equl t. t. See hw tht vlume vlume s t t the red le? Tt s e. But yu see hw t s greter th the prevus dy? Tt s ky. ky. Tt gets  tck. S we culd hve check bxes bxes here d s lg s we re plcg bg tcks d we re lkg t t d t sys, “Is tht  bullsh up dy?” Yu bet. Is the clsg prce bve ur slw-mvg verge. verge. Yu bet. Ad s the vlume greter th th ur verge r prevus prevus dy’ss vlume. Yu bet. We hve gt three ut  three. dy’ Wee hve gt  hgh prbblty tht W tht ths trde s gg t be prtble. Are yu ll wth me me s r? Fbul Fbulus. us. Oky, s tht s hw we get . Wht but hw we Oky, get ut?  get ut, we eed wht we cll  stp lss. I hve dded ther le here, ths gree gree e. It s wht we cll  st-mvg st-mvg verge.  get ut, we eed wht we cll  stp-lss d I hve dded ther le here, ths gree e. e. It s wht we cll  st mvg verge. Fst, becuse becuse t s  shrter term. I yu re expectg t be  the mrket r sy ly 10 dys, r 12 dys r 15 dys, the we mght use  10, 12, 15 dy mvg mvg verge. Let us g d dd e  thse. Tere s ur slw mvg verge tht we were usg bere, see hw t srt  qute tteed tht re but  I scruch t up, yu c see wht t s dg. It s tellg yu uptred, dwtred, sdewys. Nw, let us g d dd ur st. Mvg verge d Nw, d I sd let us sy we ly wted t be  the mrket r sy 15 dys. We wll just put  15-dy mvg mvg verge  there d there we re. re. We d t relly wrry but but ths e  etry r tdy. tdy. We wll just use ths red le s  whe we eed t get ut. Let us g bck d just hve  lk t quck trde s we get ll  ths . Let us expd t s we hve  lk t the brs. Is tht wht the lst br tht s  the scree, s tht  Bullsh up dy. dy. Des t lk lke rule umber e? Oky, let us hve lk t the gree le but yu see Oky, the gree le s mre t d the red le s the e tht llws the prce mre s tht s hw yu kw the derece. Te e tht llws llws the prce mre s the st mvg verge d the e tht s slw s the slw mvg verge. We hve gt  Bullsh up dy. dy. Rule umber e. Is t bve ur gree le? Yes. We re t wrred but where t s  the red le r the mmet but t s bve ur gree le. Is ur vlume t the verge r greter th the prev-

us dy? Bth, excellet. excellet. Te rule sys we eed t get t ths trde s let us get . Nw Nw,, wht I m dg s I m just ckg dy ter dy. dy. Ts s where we gt the terest  ur mrket r yu s yu kw. kw. Tt s were we gt  just bere the clse clse  tht dy d let us see hw we g. Nt bd s r. Nw Nw,, we hve gt t get ut sme tme. Ts s the erve rckg prt. Whe t we get ut? I m wrred s much t s  pper but wht hppes  t drps? Whe d we get ut? Whe t breks belw the red red le. I eed ther e. S ur ext, I wll just wrte t here, ur ext s whe the clsg prce s belw ur st mvg verge. Whe the clsg prce s belw ur st mvg verge. We re wtg r t, s tht the dy we we get ut? Hve  lk lk t tht d see ur clsg prce. Our clsg prce s belw the red le, tht s where we get ut. S hw much dd we mke  tht? tht? Let us mesure t. Wee gt  here  the lttle yellw W yellw blt. We gt ut rght here. Ts s ur wrst cse scer, we mde $2.90   $38.00 $38.00 shre. shre. S 1% s $0.38. We mde $2.90. Hw my $0.38 s tht? It s but 5 r 6% s tht trde ws ky yes? All rght. Nw, wht we re gg t d s I m gg t ld up Nw, the trdg smultr. smultr. It s gg t put the rules up  the scree d I wuld lke r smee t vluteer. Wht s yur me?

John:

John.

David:

My goodness, how are you John? Pleasure to be up here.

John:

Yes, thank you.

David:

Tank you, all right. John, this is actually really reaky. I was up in my room just beore coming here to speak and I was sort sor t o thinking about what was going to happen and I thought right. We will get someone up on stage and I am thinking his name is going g oing to be John. It may be just that John is a common name, I do not know. We will let the soware come We come up and we will will just pick a day and what we we are going to do


page 100

Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) John is have a look at this last down down the screen screen and we will see i it meets the rules. You have never tried it beore? John:

No.

David:

Excellent. You You do not know me.

John:

No.

David:

Great. Magic. Everybody Everybody in the audience, let us have a look at that one, John, is that a Bullish up day?

John: David:

David:

John:

Getting close now now. Payin Payingg a bit more attenattention but I am still in.

David:: David

You cannot play gol this aernoon aernoon.. You You have got to be here watching watching it now. now. Do you play gol?

John:

No.

David:

Do you go shing?

John:

No.

David:

Do you run or train or anything?

John:

Yes, I run.

David:

Tere you go, okay okay.. So you cannot run this aternoon, you have go to run later. later. Keep your eye on it. You see on this day here, it did not cross. It did not not close below it so we are are still in. Next day day above so we are still in.

John:

I think we will get out.

David:

What do you reckon, we will all get out? You are with John? Okay excellent. We are going to ring the broker now and place the sale order to exit this trade and let us have a look loo k at how we did.

Yes. It is, do you all agree? Fant Fantastic. astic. Tat is rule number one ticked. Rule number two. Now Now,, the colors have changed here but you can see that this wiggly one is the ast moving average. We will ignore that or the moment and that one there is our slower moving average. Is that that above the slow moving moving average? John says yes. yes. Do we all agree? Okay, excellent. Let us have a look at rule Okay, number three which is the volume. It is higher high er than the the previous day. We are all agreeing?? Okay agreeing Okay,, John do you want me to ring your broker? broker? Shall we buy some some shares? John says Let us buy. buy. Next day so you bought right here at $29.52 and that is where it is right now.. Feeling okay about now about that?

John:

Te next day we are still all in this trade because we do not want to break any rules. Getting close?

Do we buy at at the end o the day? You buy just beore they are closing the day. Justt beore the end Jus end o the day yes. It is at at the end o the day that that buyer is conrmed that is the closing price that is going go be above and meets all our rules. What you now have to do John is have a look at the ast moving average which is this green line here and we stay in in until it crosses. You are going to tell me when to to get out. So next day? Feeling good? We are still in? Everybody is still in? Yes? Next day? Good. Still very happy. Yes. Tat is all good, we will move one.

Now, John, what you did is you actually placed $10,000.00 on the the market using a CFD. Your risk was $10,000.00. Your position size, there is your risk. $10,064.00. Your position size was $100,000.00. $100,000. 00. You are controlling controll ing $100,000.00. You are putting in $10,000.00. Te risk is a little bit more because you could actually lose more than what you put in but but we know that do we not? John:

Yes.

David:

Okay good. You were in this trade or 22 days. Lots o gol, lots o shing, lots o going


page 101

Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) or training and running and going to the gym and you made $5,672.00. $5,672.00. How does that that sound? John:

Very good.

David:

Can I ask how long it would take you to make that kind o money on an hourly rate?

John:

Longer than that. that.

David:

Longer than 22 days. Let us have a look at another one?

John:

Yes.

David:

You are happy to go through another one? Okay. We have a mic or you, look at that because we want to hear what you are saying.

John:

Let us buy it. All right let us get out.

David:: David

Let us get out. Very Very goo good. d. Excellent. You You thought I was just going to give you the good trades. All right, so we will get out o this this one and again, you are controlling nearly $100,000.00 $100,000. 00 worth. Your risk was $9,285.00. You were in only three days because you bought on a Friday, Saturday, and Sunday, sold on a Monday. Monday. So you made a loss o $1,800.00. Does that that hurt? hurt?

John:

Since I have made $5,000.00 the other day, day, it is okay.

David:

Tat is good. Let us have a look at the next one. Are you happy to continue continue on or?

John:

Let us keep going.

David:

Does anyone else what to come up here? He is doing all right. Okay Okay.. Rule number number one Bullish up day, John let us have a look at that. Yes, good. Rule number two above the slow moving average. average. Yes it is. Let us have have a look at the volume. He is quick. Yes, it is. It is as quick as that. We are going to buy?

John:

Yes.

David:

Te next day day.. Te rst ew days o a trade are the airy airy ones. But once it starts to move and once this ast moving average starts coming up behind you, that is your protection right? Because it will get closer and closer. closer. Are you still happy?

John:

Yes. Very happy

David:: David

He is happy. Very Very happy. Look at that. I know a lot o people pe ople who would have just gotten out there because they would have said I have had enough o this but the whole point is you let the moving average get you out. Every morning, we are going go ing into our broker website and we we are putting putting in an order order to either sell or to alert us. Next morning, you would say right, that that is where my my stop-loss

I am dangerous with with the microphone. microphone.

David:

Do not start singing. Excellent. Let us have a look at that next next one. Are you all with us now? Let us have a look at this last bar. bar. Rule number one, is it above?

John:

Yes.

David:

Is it Bullish up day day,, all agree? Excellent. Rule number two, is it above the slow moving average, the purple one?

John:

Yes, it is.

David:

Have a look at the volume?

John:

Yes, it is above.

David:

John:

He is quick. We all agree, we are going to take this trade. What is the worst thing thing that could happen? I this goes against you and crosses crosses either one o those squiggly lines, we would have to get out yes?

John:

Yes.

David:

We are going to try it. We are going to buy this?


page 102

Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) is now. now. Te next morning, that is where my stop-loss is now. now. Are you still in? John:

I am still in.

David:

He is still in. Let prot run. Still in? Okay. Now,, it is right on it. Here is another Now another little rule. I it is on it the rst day, day, you are allowed to stay in. I it is on it the next day, get out. Indecision.. When in doubt, stay out. We will Indecision stay in on this one yes? Have a look at the the next day? Close drawn drawn on it again.

John:

I will get out.

David:

We will get out. Let us have a look look.. You were in that or or 29 days. Again, controlling that that same $10,000.00 that you were putting in. Wee are going to increase W increase it a bit now because you have made made some prots. $103,000.00. So you made $7,459.00 on that that trade. Not bad or 29 days eort.

John:

Tat is excellent. excellent.

David:

29 days o running, playing gol, shing, spending time with with amily. amily. Let us move on. Te next one. Does it meet the rules?

John:

Yes.

Speaker: So we are going to get in. All right, we are in David now the next next day. day. Let us do that again, I was too ast or you. It met the rules. Let us say it is above, it is a Bullish up day, it is above the 60s. Te volume volume is great. Remember i it crosses any o the lines. lines. Not just just the ast, any o them. We will get out. Who would like to stay in a bit longer because be cause it is actually above? We have got one. Let us have have a look i we stay in. in. He was right. Let us have a look at the next day. day. It has broken the line again. aga in. Would you like to say in? You were out already. alrea dy. We are going to get g et out yes? He is out. He is saying saying cut is. Sell. Are you not lucky you you got out? Tat is why why we have rules olks. olks. I will give you three three chances chances strike. We only stayed in aer one day. We

got out. So it was a $1,600.00 loss on that one. Let us quickly go through through the next one. one. Again, it means the rules. It is a Bullish up day,, it is above the lines and the volume is day good. goo d. We get in? You are buying buying?? All right. It makes you eel good goo d the next day. It might slight o. It has got to slide down down a little bit, it might go sideways, it will allow that ast moving average to catch up now. Good. Tat is still good. You are still in. Good.. Still in? Now Good Now,, this is an interesting one. It opened and and it opened down here here and this is where nerves, but you have got to remember we are looking at the market just beore it closes. closes . We let the market market takes its course. Now Now,, we get out. John:

Right.

David:: David

Tis is the day we get out. Unortunately, we could have gotten gotten out there there and saved a bit but we have have got to stick to our rules. Are you happy? We still made a prot, prot, a total o $6,711.00 in 27 27 days. So ar, John John and olks, 22, 29, 27 days and the loses were out basically aer a day. day. Tis is a bit dierent. Tis is not a stock. What we are are doing here is we are actually going to trade a utures  utures contract contract on the uture’s market with exactly the same rule. A dierent market, a dierent instrument but the same rules. No change. Let us have a look at it again. Have a look at that rst bar, bar, John. Is it a Bullish up day? Yes, it is. Happy with that. Is it above? Yes, it is and have a look at the the volume. Clear winner. We are in. What we are going to do here is we are going g oing to buy, to put in $10,000.00 we need to buy two contracts and and or every point. You see here the value value that we are getting in at is around about 4,409 points is the value o this instrument. instrument. For every one point that it goes up, you are going g oing to make $50.00. For every one point it goes down, you are going to lose $50.00. But we are in the trade. trade. Let us have a look at the next day. day. Happy, you better be. $50.00 o prot came came down, so you


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) lost it and got it back but but you are still in. Tis is going to futter around with our ability to sustain and endure pain. He might not be going as much running on these next ew days because you need to watch this $50.00 a point here. Tere is 50 points points in between the grid. So whatever prot we just made over the last ew days is just come back down to break even. But we are still in. It has not closed below it. I will let the suspension suspension go. Te suspense will go. It has got to break away. away. John:

Okay,, we will get out. Okay

David:

He says get out. Why are you getting out?

John:

Because it closed below. below.

David:

Because it closed below the ast moving average. I you had stayed in until the next day, oohhhhh oohh hhh and the next day. day. Tey have just repossessed you Bentley and the kids do not go to school anymore. Let us have a look at the results i you had gotten out on the day that you said you wanted to. It is at that last trade. It is called a spy. spy. Te uture’s contract. $50.00 per point. You put in $10,000.00, $10,000.00, you were controlling $230,000.000 but you put in $10,000.0 $230,000.0 $10,000.00. 0. You made $7,390.00 on that trade. In 116 days, just about three three or our months, months, you made made $23,000.00 including including the losses. Happy with with that?

John:

Yes, I am very happy. happy.

David:

John, thank you very much. Give John a antastic round o applause. Well done. So I have lived up to the expectation that I was gogo ing to take someone out o the audience that had never met me beore and never heard me speak beore, never traded beore, and shown a simple system and John was able to do that and you seem quite at ease doing it yes ?

Let us mve mve . Let us see hw hw we get strted wth ths. Yu hve gt the rules. Yu hve see the evde evdece ce up  stge. All we eed t d s llw  step by step

pl t get strted. Yu d t tke my wrk r t. Yu eed t bck test ths strtegy yursel. yursel. Te rst thg yu d s get yur ree trl  the Burse Dt stwre, stll t  yur cmputer t hme, brg up  stck, scrll bck  tme, just clse yur eyes d the just g e dy t  tme becuse yu get 10 yers  dt rght? Yu c scrll bck, three, ur Yu ur,, ve yers, d just e dy t  tme, sk yursel yursel s tht  bullsh up dy. dy. Des t meet the rules? Yes. Let us see wht hppes. Oky Oky,, get ut. Tt s bck testg. Let us wt r the ext bullsh up dy. dy. Tere s ther bullsh up dy. dy. Des t meet the rules, yes r r ? Let us see see wht hppes, get ut. Let us wt wt r the ext bullsh up dy, dy, tht s hw we bck test. Tt s step umber e, bck test. Step umber tw d whle yu re bck testg, yu wuld hve  trdg regster, regster, mybe  spredsheet   Excel prgrm r just  exercse bk d yu wuld wrte dw the dys whe yu get  the stck, whether yu re buyg r sellg d yu just keep recrds  yur bck testg d ter yu hve de tw, three, ur yers  bck testg, whch wuld ly tke yu but ur hurs t d, yu get the results d yu c see  t wrks r yu. Next, yu g smll lve trdes. I wuld ever expect Jh r y  yu t g d pe up  CDF ccut d strt plcg $10,000.00 r $100,000.00 pst. Tt wuld be rdculus but mybe ver the ext sx t 12 r 18 mths, yu yu buld up tht. Yu strt  wth e shre, e $30.00 shre whch wll cst yu $3.00 but t wll ctrl tht e shre. Yu the mke t 10, the yu mke t 20, the yu mke t 100 shres d  three mths’ tme mke t 1000 shres d  10 r 12 mths’ tme, s yu eel mre cdet, yu mke t 3,000, 4,000, 5,000 shres d yu ctrl lrger psts. Ts s where I wted t get t becuse   12 t 24 mths rm tdy, yu re ctrllg $100,000.00 psts  the mrket by ly rskg smewhere betwee $3,000.00 t $5,000.00, I wuld t sy rsk becuse tht s the wrg wrd. Yu re rskg mre th tht. Yu Y u re rskg tht but t t  yu dhere t  stpstplss. I yu set yur stp-lss stp-lss d dhere t t, culd the Cmmwelth Bk  Austrl g brke tmrrw? Pssblty but lkely, . Tt s the ly wy yu wuld lse ll  tht but there s  rsk s yu get there slwly. slwly.


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Millionaire Phenomena - Stock Market: DAVID GALIERI (continued) 12 t 24 mths t mght mght tke yu. It mght tke yu sx yers. It des t relly relly mtter s lg s yu yu re dg smethg ech dy twrds t. I yu re ctrllg $100,000.00, d we sd 1.5 t 2% prt per trde, trde, wht s 2%  100,000? $2,000.00. Gd try. try. Oe trde per week. Wh wuld lke  extr extr $2,000.00 per week  csh w? Abslutely Abslutely.. But mst  the trdes tht Jh tk bere were 5, 6, 7, 10% trdes d they wet r  lt lger but wh wuld be hppy wth  extr $10,000.00  mth r $6,000.00  mth. Abslutel Abslutelyy. Dg t slwly, mg mggg the rsks rsks.. Strtg smll d the whle yu re strtg, yu use  trdg checklst t check   ll the rules. Ech e  these thgs here s  check bx tht yu re tckg them . Des t meet the rules? Plcg  pcture  yur chrt whe yu get ,  pcture  yur chrt whe yu get ut d the lly, lly, whe yu hve bult up the the cdece, yu g ull sze psts cresg thse psts s yu re mkg  prt. Stck t yur trdg trdg pl, cut yur lses shrt d mke mey. mey. Mke prts becuse tht s wht t s but. Yu’re Yu’ re prbbly wderg t t yursel, surely surely trdg hs t be mre cmplcted th tht... Well I’m here t tell yu t’s t. Yu just eed t hve  smple trdg pl d dscpled dsc pled mey-mgemet sklls. Tt’s t. Whlst I’ve I’ve gve yu my rmul tdy tdy,, I relly d’ d’t kw hw yu wll rect whe yu put rel mey  t the mrket. I yu llw my system, yu wt hve  prblem... It’ll It’ll tell yu whe t get ut. Hwever, mst peple d t Hwever,  t hrd t ccept  lss. Get used t t, t’s evtble  the stck mrket. My recmmedt s tht yu strt wth 1 ctrct, get used t trdg, plcg rders d tkg prts. Oce yu’ve yu’ve de tht, smply g t the mut  ctrcts tht yur welth psychlgy llws yu t. Tt’ss t. Oce yu d Tt’  d  system tht wrks r yu, d why t strt wth me? It’ It’ss smple, esy t llw d mre mprttly, mprttly, t wrks... HEN trde wth 10 ctrcts r 20. Tt’s Tt’s hw the bg mey s mde  the mrket. Yu CAN mke  extr $5,000.00 Yu $5,000.00  mth? It s chevble. O tht I wuld wuld lke t sy thk yu s much r beg such  gret udece.


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Futures rader rader Re Reveals veals His Own O wn HighProt, Low-Risk rading Strategies. Easy and Simple to Implement Once You Know How... Part of the Millionaire Phenomena Series

G

d ter everybdy. everybdy. C I see the hds  the utures trders g? We were hvg  tlk bere. I’ I’m m prtculrly ter Je.

Let me tell yu  stry stry but Je. Je d I were hvg  tlk bere. Je s  clet d s  ctve pts pts trder,, very gd pts trder. trder trder. Ad he sd, “Wht re yu gg t be tlkg but tdy, tdy, Steve?” I sd, “Well lk, Je, I’ll tell yu wht I’ll d. dy I’m gg t trduce yu t the m tht tk  mll dllrs ut  the mrket  the dy  the 1929 stck mrket crsh, the gret crsh.” crsh.” Ad he lked t me d he sd, “Ws “Ws tht yu?” S he’s he’s my trget ll ter, rght. I kw I’ve gt grey hr. I’m  utures trder but I’m relly ly 25 yers  ge. Tks, Je. Um, bere we g t much urther I eed t mke  cuple  thgs, wht I’ I’m m syg t yu tdy s t persl dvce. Te lceses uder whch we we perte w determe tht I, yu kw, I’m erg yu  dvce t ll. It’ It’ss geerl rmt tht I’m I’m gvg yu tdy. tdy. S we just eed t get tht tht ut  the wy rght rm the strt. I strted trdg utures  the lte ‘80s. ‘80s. Wh’s de the Sety  the Mrket trdg curse? Wh survved? N hds. Oe survved. Are yu stll trdg the sme strtegy? strtegy? I thk  thse dys we ll strted wth the Sety  the Mrkg Mrkg curse. It ws  very, very, very gd curse. It ws very very,, very well put tgether. tgether. Dvd Bwde dd  very, very gd jb  t d Nel Cst dd  very gd jb  t s well. It ws  trduct t utures tht peple therwse hd’tt bee vlved . hd’  . We We’ve ’ve mtured d we’ve grw  lt sce thse dys, d  yu’ve yu’ve studed the utures  utures mrkets – ybdy… we’re we’re ll mlr wth them, I’ll shw yu sme  them lter – they er tstc pprtutes r mkg mey.

Meet Stephen Jennings Stephe wll de mysty the te msuderstd utures mrket r yu d wll tech yu hw t crprte  rtl, lgcl, cmm-sese pprch t yur trdg. rdg s  scece tht hs rules d Stephe wll shw yu hw t crete  hgher prbblty trdg pl cusg  better results rther th wstg tme! Stephe hs ver 15 yers hds- experece  the utures mrkets d s  prvte trder, Fud Mger d dedcted resercher  trdg systems d strteges. He beleves tht success r yu  trdg wll be  drect result  gd reserch... d gd reserch s ll but kwg where t lk, d wht t lk r.

But whe we strt trdg utures, t seems t be  hbt  lerg tht we mke ll the bd decss t strt wth d we ever ever,, ever strt wth ll the gd decss becuse becu se we d’ d’t kw eugh. Yu hve t survve lg eugh t get t the stge where yu mke the rght decss d yu uderstd these mrkets d tht’s tht’s wht I’m I’m gg t shw yu tdy tdy.. Arud but the erly ‘90s I hd the wbbles  these mrkets d the wbbles re thgs lke, yu just mke the wrg decss. decs s. Yu kw, kw, wrg plce t the wrg tme. Dd’ Dd’tt uderst uderstd d the mrkets. I the thught t tht tme d sme  yu wll dety wth ths, I thught, ‘Well, ‘Well, ky, ky, the wy I’m I’m trdg s wrg s wht I’ll d s I’ll trde trdy’. trdy’. S we ted t shrte the tme rme tht we trde. S I trded the trdy mrket. I dd  lt mre mre

Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) ctv ty.. My brker mde  lt mre mey, ctvty mey, rght, but I dd’t. t. S the I strted trdg trdg e mute chrts. Ad he mde  lt mre mey d I dd’t dd’t utl I relsed tht t ws’t ws’t  the shrteg  the tme-rme. S I wet thrugh dy trdg d yu red ll the tme but peple tht mke mey  these mrkets. I smebdy’s mkg mey they hve  methd  dg t. Wht we’re we’re gg t d tdy s g thrugh thrugh sme  these mrkets, but we’re we’re rst  ll gg t d the bd thgs. We’ e’re re gg t hve  lk t sme  the bd thgs tht hppeed  these mrkets d expl t yu why tht’s tht’s  gd thg. Tese mrkets re re zer sum mrkets. Des everybdy uderstd wht  zer sum mrket mrket s? Zer sum mrket mrket s  mrket where r every wer there’s  lser. Ad r every lser there’s there’s  wer. S  we d  lser there’s there’s ls  wer. Wuld yu lke t kw wh the wers were  the ther sde  mst mst  the cl dssters tht yu’ve yu’ve red red but  the lst ew yers? yers? Ad  we c d thse wers, wht re the quests we eed t sk them. Hw dd they d t? Tt seems bvus, des’t t? I we d ut hw they c d t, d yu thk tht mght be terestg rmt? rmt? O curse. Ad  t’ t’ss terestg rmt d yu c use t, wuld tht be  terest terest t yu? Yes,  curse. curse. O curse, becuse tht’s the wy we shuld be trdg d tht’s wht I’ll shw yu. Let’ Let’ss rst  ll hve  lk t sme  the cts but the mrket. Te SFE s the Sydey Futures Futures Exchge. Te Sydey Futures Exchge  the 14th  December regstered erly  mll ctrcts trded  e sess. Nw  sess ges rm 8.30 t 4.30   dy. dy. Nerly  mll ctrcts trded trded  e sess. Dd yu relse there ws tht much ctvty  these mrkets? Te Chcg Merctle Exchge lst yer cresed t’s terest rte utures vlume, whch s ctvty, by 33 percet d t’s reg currecy vlume by 60 percet. p ercet. Tt’ss  mssve crese  ctvty  these mrkets. Tt’ Why d yu thk ths hppes? Te res t hppes s becuse there’s there’s pprtuty here. Pepl Peplee re strtg t becme wre   the pprtutes  these mrkets. Ad  there’s pprtuty yu shuld be  there, shuld’t yu? Chcg Brd  rde geerlly crss ll t’s prd-

ucts 9.6 erly te percet crese    ctvty lst yer. Chcg Brd  rde rde s e  the, s prbbly the lrgest cmmdty exchge  the wrld. wrld. e percet s  huge crese  ctvty thrugh these mrkets. Ts s pprtuty r yu. S the pprtutes pprtutes re there. Peple re dg t d peple re trdg t. Let’ Let’ss rst  ll expl wht  uture s.

My Simple Explanation o Futures Lk, I’ll d ths very smply. smply. It’ It’ss  greeme greemet t t delver r receve smethg t sme stge  the uture. Futures were trded tw hudred yers g  the Osk Rce Exchge where rmers used t sell ther crp bere t ws hrvested  the mrket. mrket. S they wuld wuld get pd w, py r the rug  ther rm, d hve t delver t sme stge  the uture whch s why t ws clled the uture. Des tht mke mke sese t everybdy? It’s smple. Let’s hve  lk t ths dgrm. It’s dgrm . Let’s sy t’s Jury d yu wt t buy $100,000 wrth  shres d yu hve  Mrch ctrct d  Jue ctrct but we wt  sx mths hrz s we d’t hve t delver thse shres utl Jue. Fr $2,250 yu c ctrl  $100,000 pst  the Shre Prce Idex  the SFE d hld t d beet rm the prce uctuts  tht mrket durg tht tme wthut ever hvg t g t the mrket d physclly buy the shres. S yu buy e e ctrct, represets t the mmet rud but $100,000 wrth  shres, $106,000  ctul ct, d yu ctrl  $106,000 pst r $2,000, just ver $2,000 d beet rm  rm the prce uctut. Wh’s t terested  dg tht? At y tme durg tht perd  tme yu c sell ut t tke yur prt  yu’ve gt prts, r yu c sell ut  yu’re t mkg y mey r yu’re yu’re lsg mey. Ad they’re very, very, very ud lqud mrkets.

How You Can Access $100,000 Worth o Shares or Just $2,250 Te Shre Prce Idex s e  the mst trded utures ctrcts  Austrl. Austrl. It represets  bsket  shres, t represets the tp 200 stcks    the Austrl mrket. Wh ws wre wre  tht tht bere? I yu hd t g d buy $100,000 wrth  shres, wuld yu g t the


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) mrket d buy $100,000 wrth r wuld yu g t the Shre Prce Idex d buy $100,000 wrth r  mrg  $2,250? It’ It’ss terestg, terestg , s’ s’t t? Yu c tke tht srt  pst  tht srt  mrg. WetradetheDowJones,theS WetradetheDo wJones,theS&P500,wetrade &P500,wetradethe the Nsdq, the FSE, the Dx, the CAC, we c trde  Id. I t’s t’s ut there there yu c trde trde t. I yu hve  p but these mrkets yu c trde t. We’ e’ve ve just gt thrugh  bull mrket  the lst tw yers. yers. Hw much mey hve yu mde  the lst tw yers ut  the Austrl bull bull mrket? I’ I’m m t skg r ybdy t tell me, but let me sk r  shw  hds r thse wh re prepred t tell me, tht we’ve we’ve hd  bull mrket r tw yers d I’ve I’ve mde  mey ut   t? S, yep, there’s  ew peple rud. S everybdy else hs mde sme mey ut  ths mey  the lst tw yers, s tht rght? Nt s sure?

My quest t yu, yu c swer t yursel, hw much hve yu mde ut  tht bull mrket? I’ll shw yu hw much peple hve mde ut  tht bull mrket lter. lter. Curreces. We trde curreces curreces thrugh the utures exchge. We trde Swss Frc, we trde Cd dllrs, US dllr, Austrl dllr, dllr, we trde Eur curreces, we trde ll thse mrkets. mrkets. Bd mrket.

The Markets Ma rkets I Love To To Trade Te bd mrkets re yur yur terest rte mrkets. mrkets. S  Amerc yu’ve gt yur 30 yer bd, yur te yer  te, yur ve yer  te,  Ld yu yu’ve ’ve gt bd mrket,  Austrl yu’ve yu’ve gt the te yer bd, three yer bd d the 90 dy bk bk blls. All terest rte mrkets. Nw bds bds perrm versely t t terest rtes. rtes. I terest rtes re rsg, the bds ll. It’ It’ss  verted reltshp. I terest rtes re llg   ecmy the bds rse. At the mmet  Austrl, Austrl, re we   rte rsg r  rte rte llg declg evrmet? evrmet? Rsg. S wht shuld yur pst be  the bd mrket? Yu shuld be tkg dvtge  llg Yu llg bd prces rght w  the mrket. mrket. Ad t’s t’s there. I’ll gve yu ther exmple ltely ltely  crude l. Crude l s  terrc terrc cmmdty t trde. Get t hm   mute. Precus metls. Gld, cpper, cpper, slver, slver, um, where s gld t the mmet? Gld s trded s  US dllr currecy currecy hedge. S  the US dllr s llg, the we trde lg psts

 gld. I me, t’s t’s lmst  -brer trde, s’t s’t t, becuse t’s t’s  currecy hedge? I yu hve tht srt  rmt vlble the yu tke  pst t trde gld  the lg sde s  hedge. Met. Yu kw, kw, we trde lve cttle, le hgs, the mus prk belles. Wh’s herd  prk belles? belles? D yu kw wht prk belles re? It’ It’ss bc. It’ It’ss smply bc. It ws mde mus by by Eddy Murphy  the the mve, I kw. We trde grs  lt becuse grs hve We hve  prtculr uct, whch I’ll shw yu lter,  the mrket tht mkes them very esy t lyse. I d’ d’t wt t mke t sud s  t’s t’s esy t mke mey ut ut  them. But they’re they’ re esy t lyse becuse  the structurl ture  these mrkets. I I c’t get yur terest rsed prtculrly  the gr mrkets the I’ I’m m prbbly t gg t d very well wth yu t ll. ll. Ad the sts. Well, tht’s Well, tht’s the lttle grup  thgs where where everythg s gruped t t. Tt’ Tt’ss cc, cee, sugr, sugr, thse types  cmmdtes tht c’t c’t be temsed    y  the ther mrkets. All  these mrkets we trde. We try d dversy crss these mrkets d emply dversct t ctrl rsk. S we d’ d’t ld up  y  these mrkets, we try t spred ur psts crss crss ll  these mrkets t tke dvtge dvtge  dversct. Is everybdy wre wre  the structure  dversct   prtl? Te mre yu yu’’re dversed crss dverse -relted mrkets the less rsk yur prtl hs. It’ It’ss s smple s tht. We d’t hve the tme tdy t d tht  detl, but let’s let’s just sy t’s lke hvg  trde  dces,  trde  curreces,  trde  grs,  trde  the sts,  trde  the mets,  trde  the precus metls. At sme where lg there yur yur verll pst  yur prtl s gg t be ected by the mvemet  ll  these mrkets whch mes yu c’t be kcked ut by the mvemet  e prtculr trde. S we try d buld dversed psts  ur prtls t tke dvtge  t,  dversct d reducg rsk. I the Sydey Futures Futures Exchge yu yu hve the Shre Prce Idex, s I’ve sd, tht represets the tp 200 stcks  Austrl. Te te yer bd, the three three yer bd, d the 90 dy bk bll re the terest rte mrkets tht we trde  Austrl. Tey re the ur mst ctvely trded cmmdtes  the Sydey Futures Exchge. Wee hve psts  shrt, shrt psts  ll W ll  the


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) terest rtes t the mmet d we’re we’re lg  the Shre Prce Idex becuse the ecmy’s stll dg pretty well d geerlly we thk tht there’s there’s mre up-sde  the mrket s we trde t the up-sde. Des ybdy dsgree wth tht? S  yu gree wth tht, why d’ d’t yu hve the pst  the mrket? I yu lredy hve – cgrtu cgrtults. lts. It’ It’ss ky kwg ths stu, but uless yu’re yu’re ctully prepred t d smethg t tke dvtge  t,  t, t’s t’s ll just  wste  tme, s’t t? Idecsveess  these mrkets c be dedly. dedly. Hwever, let’s let’s hve  lk. Te wy we decde hw t trde, t’ss clled the mdellg techque. We mdel the trdg t’  the mst successul trders r uds. Nw the mst mst successul uds, des ybdy hve y de hw much mey r wht percetge retur the mst successul uds delver every yer?

What Are Realistic Prots For Traders? Or the lst yer? Let’s hve  lk t Mrgstr Rtgs. Wht des  pressl pressl mged utures utures ud retur  yer? 200 percet percet?? We We’ll ’ll hve  bd here. 200 percet percet?? N, t tht much. Hw much? Frty? Lttle bt mre. 45? Lttle bt mre. Mybe but but 60. 60 percet s wht the very,, very best ud dd lst yer  these mrkets. very mrkets. Nw tht’s extrrd extrrdry. ry. I’ll tell yu why becuse they re trdg blls  dllrs. We eed t be relstc but the We the srt  retur. I’ I’m m t gg t std here d tell yu tht yu c d 100 percet   yer, yer, becuse tht’s tht’s prbbly ulkely. Prbbly ulkely t beger trders. But s  dvdul trder, c yu d better th bk terest? Prbbly. C yu d better th the dces? Prbbly Prbbly,, d I’ll shw yu sme  thse returs tht uds re delverg shrtly.. S hw d the mst shrtly mst successul trders trders d t? Ts relly s the burg quest whe yu g t the mrkets. Hw d the mst successul trders d t? Wuld ybdy lke t kw the the swer t tht quest? I I tld yu the swer t tht quest, wuld yu be terested eugh t d ythg but t? Let’s hve  lk t sme  Let’s  these thgs. Futures trdtrdg s  zer sum gme. Fr every wer there there s  lser. lser. Tt’ss the geerlly ccepted premse  utures. Tt’ utures. S 

yu tke  pst  the utures mrket t’s t’s  gd thg yu c’t see the eyes  the ther pers becuse yu’ll kw wh yu’re tkg mey rm, r yu’ll kw wh s tkg mey rm yu. It’ It’ss  ermus mrket, the vlumes re extrrdry. Tese mrkets re s lqud yu wuld t beleve the mut  mey tht mves thrugh these mrkets   dy-t-dy bss. Ad they’re they’re beg trded every dy d every ght. I yu’ yu’re  the rght sde d yu kw kw hw t trde them yu yu c prbbly d relly relly well. Ts s the 1929 1929 crsh. Tt’ Tt’ss the chrt  the 1929 1929 crsh. Te week, the mjr week there tht tht cmes  the pek. Tt dy ws the 24th, Blck Tursdy, the 24th  Octber, 1929, ws the rst dy  the mjr 1929 crsh. crsh. I wll lter trduce yu t the m tht mde  mll dllrs  tht dy becuse he ws trdg  the rght sde  the mrket. Smebdy lses, smebdy smebdy ws. I’ll tell tell yu wh w tht dy, d t’s t me, Je. We’ll tlk We’ll tlk but shrt sde, lg sde lter, lter, but  yu hd sld t tht mrket  tht pek the yu wuld hve mde  lt  mey  tht ll. Nw wh hs  prblem mkg mey whch ever drect d rect tht yu trde? Wh just wts t mke mey by gg, by buyg d sellg   up-mrket. Wh just wts t mke mey   up-mrket? Wh wts t mke mey  bth  up-mrket d  dw-mrket? Yeh,  I c shw yu hw t d tht, wuld tht relly be  terest t yu? Te tech wreck, the stck mrket bubble. bubble. ebluelineistheNasdaq,theredlineistheS&P. Te blue le crshed rud but 2000, 2001 r therebuts. Tt ws the Nsdq. Nsdq. Peple wh were were hldg lg techlgy stcks tht hd  trsc vlue but t ws  relly gd bubble. bubble. D yu see the ptter ptter  tht blue le cmpred t the 1929 1929 crsh? Tey lk very, very, very smlr. Whe the mrket’s mrket’s rsg yu eed t be buyg tht mrket, d whe the mrket’s llg yu eed t be sellg sellg tht mrket. Te ll  Er, Er, des t lk remtely lke the 1929 crsh d the tech wreck? Er ws  eergy cmpy.

Tey strted ut ut s eergy eergy prducers. Tey becme eergy trders d they evetully mtured t  eergy bk. Ad they were the lrgest eergy bk  Amerc. Tey were the lrgest eergy mrket mker crss the eergy cmmdtes. Te prblem ws t wth ther blty t trde these mrkets r supply these mrkets, the prblem wth Er ccurred t wht they cll c ll ther


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) prtershp prgrm, d prtershp prgrm s Erspek r hdg debt  the blce sheet,  the blce sheet. Rght? S they used used t crete prtershp prprgrms t sht debt  the blce sheet. Tt’s where they cme ude. But, we hve  rlly, Tt’s rlly, we hve  strg sde rlly rlly d we hve  strg dwdwsde crrect, crsh  yu lke, cll t  crsh. I these mrkets there’s  wer d there’s  lser t every trde. Wuld W uld yu lke t kw wh mde mey  these mrkets d hw hw they dd t? Aybdy herd  Lg erm Cptl Mgemet? Lg erm Cptl Mgemet ws  dervtves ud  the Sttes. Sttes. It ws the lrgest ud. It let  trll dllr hle  the mrket. mrket. It bsted  ts brd  drectrs tw Nbel prze wg mthemtcs. Oe  whm s med  the Blck-Schles mdel  pts prcg. Ts ws  rgst rgst tht yu culd’’t get t uless yu hd  IQ tht quled r culd MENSA. Ad they stll crshed. I they crshed, wuld yu lke t kw wh ws  the ther sde  thse trdes? Rght. O curse we wuld.

When Markets Go Crazy, Someone Makes A Killing... Do You Want To Know Who? I me, tht’s tht’s relly the terest. Te press wll tell yu  the gret crshes. Tey’l Tey’lll tell yu ll ths rmt rmt but the thgs tht hve ge wrg but they ever sy t yu, ‘Yeh, ‘Yeh, but lk, these peple lst tht mey d ths s wh mde the mey.’ mey.’ We We’ll ’ll hve  lk t wh mde ths mey, mey, the uds tht mde mey ut  ths. Te As crss, the stck mrket crsh  As. Des tht chrt lk remtely remtely lke  crsh chrt? Tey ll lk the sme. Strg ru up, d the the  bg ll. Tey te sy yu g up by the strs d dw  the elevtr. elevtr. Whe tht hppeed  1929 there were were stres but brkers jumpg ut  wdws. Te cts  the mtter re tht there ws e brker jumped ut   wdw, ut  JP Mrg ces  the crer …  Wll Street d t’s stll t relly kw whether he jumped r ell. Wht he ws dg ut there. Te ht tp ws tht he ws ut there lkg t the crwd  the street d just ver-blced. ver-blced . Shuld’ Shuld’tt sy tht.

crsh cused  lt  hert-che. Te Nkke crsh ws the crsh tht hurt Vctr Nederher. Nederher. Aybdy herd  Vctr Nederher? Vctr Nederher ws  very, very, very ggressve trder  the As mrkets durg the lte ‘80s, erly ‘90s, d he ws  the lsg sde  thse trdes. Wuld W uld yu lke t kw wh ws  the wg sde  thse trdes? trdes? O curse. Ad ur ld red Nck. Rght, the mus 88888 ccut, the errr ccut tht he used t ru  the Sgpre Sgpre Exchge. We ctully stll tlk t the desk tht Nck used t trde ut . Tt ws the mus brekg the bk  Brgs, the Quee’’s bk, becuse  uuthrzed trdg   erQuee rrs ccut. We thk  tw peple wh mde mey ut  Nck whe Nck ws trdg becuse whe he ws trdg, he ws trdg Nkke d Jpese Gvermet bds d there were uds tkg the ther sdes  hs trdes. Oe  thse uds ws  ud clled clled Jh W Hery ud d the ther guy tht ws tkg hs trdes ws  ellw clled Perre Perre Bey wh lves  the CCrbbe.. Tey mde ll the mey. Tey hve the bk’s rbbe bk’s mey, s t spek. Um, wuld’t wuld’t yu lke t kw hw they dd t? Well, t’ss  relly terestg t’ terest g stry, s’ s’t t? Fr thse tht re terested, Nck evetully evetully dd hs tme  jl d survved ccer. Ad the 1987 crsh whch hppeed shrtly ter I strted trdg. Um, t certly certly wke me up  the mddle  the ght d d mde me pe my my eyes. Our ‘87 crsh, bdy relly relly kws why t hppeed. Tere re  lt  theres s t why the ‘87 crsh ccurred. Sme sy t ws becuse  cmputersed trdg prgrm, prgrm trdg, thse types  thgs. Relly, t’s mmterl. It hppeed, d  yu’ yu’re  the rght sde  tht trde yu mde  lt  mey d  yu were  the wrg sde yu lst  csderble mut  mey d we’ll tlk but wh mde mey  these trdes. Just ut  terest, des everybdy remember remember September 11? O the ght tht the ples ew t the the Wrld Wrld rde Cetre? Rght, we just hppeed t wke up tht ght. I wke up betwee ples. Ad t’ t’s uy uy hw these thgs hppe. Yu just wke up. Smethg hppes  yur hed d yu kw mmedtely wht yu hve t d t tht tme.

How Long Did It Take For The Market To Recover Ater 911..?

It ws ly three rs d he dd’ dd’t de. Stll, the


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) Tere ws  crrect  the mrket s  result  tht. ur dys d Wll Wll Street ws clsed. Hw lg dd t tke r the mrket t recver the grud tht t  t lst ter September 11? 11? Des ybdy ybdy kw?

sw tht   mrket ter hw we shw yu hw, hw, d yu d’t trde t, the yu d’t lke mey becuse ths s  very, very, very trdeble ptter. Let me gve yu ther ptter.

It tk tk e mth. mth. It ly ly tk e mth t recver rm tht prce retrcemet cused by thse ples, t recver d mke ew hghs. Nw tht’s tht’s  strg mrket. Ad  yu were’t buyg tht mrket, yu d’t d’t lke mey. mey. Wh here lkes mey? Wht but ll these peple tht kept ther hds dw? dw? I kw yu lke mey, Je, rm 1929. Rght. But we’re we’re here t ler but mey d hw t mke mey, re’ re’t we? Futures trders re relly blck d whte, yu kw, we kw why we’re we’re here. We’ e’re re here t mke mey mey..

We ted t keep wy rm ptters We ptters lke ths. Tt’ Tt’ss t gd r us becuse t’s t gg ywhere. We eed  tred. Wht we’re we’re syg s tht  yu hve  tred llwg strtegy yu c mke mey d Du Cptl Mgemet prve t. Jh W Hery, Hery, I thk he ws the St Lus Crdls Crdls bsebll tem. Sce 2001, he hs veryaggressivelyoutperformedtheS&P.JohnWHenry ws  the ther sde  Nck Glees Glees’s trdes  lt  the tme. Wht’ Wht’ss hs phlsphy? He sys, “I treds re t the uder lyg ture  the mrkets the ur type  trdg wuld quckly g ut  busess.” busess.” He lks r treds. He ges t the cmmdty mrkets mrkets lkg r treds.

Where there re  excuses  ur wrld. We mke decss d  yu mke the wrg decs yu get ut quckly d  yu mke the rght decs yu mlk t t deth. I I c tech yu hw t t mlk  gd thg t deth, hw re we gg? Wuld yu lke t kw? kw? Wuld yu lke t kw Wuld kw hw much mey mlkg t deth c crete? We We’ll ’ll shw yu shrtly. shrtly. Let’s g bck t the crsh  ‘87. It tk  lttle whle r tht recvery t tke plce but ce t strted t recver, t ws  buyg pprtuty d yu gt t buy  qute chep t tht mrket. Oky Oky,, the ther sde. Te med ccetrtes  the lsers. Well, I’m gg t shw yu wh were wers d they’re mly uds. Tese re peple tht kw kw wht they’re they’re dg. Tese re peple wh mge lts lts d lts  mey. mey. Du Cptl Mgemet sce the erly ‘90s hs ut-performedtheS&P500quiteaggressiv formedtheS&P500q uiteaggressively ely.isisquitea .isisquitean n ggressve trdg ud. Du Cptl Mgemet ws,  prt,  the ther sde  ll thse trdes tht I’ve just shw yu. yu. Ad they dmt t. Tey were were tkg thse trdes. S wht s the the phlsphy  Du Du Cptl Mgemet? red llwg strtegy.

What Do Proessional Traders Look For? Tey llw prce treds. Nw prce tred s, lks lke ths, let’s let’s hve  lk here. Tt mrket s gg up. Tt’ Tt’ss wht  prce tred lks lks lke. It mkes mkes hgher hghs d hgher lws. Tt’ Tt’ss wht we cll t  techcl lyss. Tere’ Tere’ss lts  bckgrud reserch reserch tht ges t ths, but tht’ tht’s  tred. I yu see ths, yu trde trde t, d I’ll shw yu hw t trde t, tht’s tht’s  tred. I yu

So,trendfollowingmarkets.Campbell&Company. OutperformedtheS&Pquiteaggr OutperformedtheS& Pquiteaggressivelysince1991, essivelysince1991, very ggressvely ggressvely sce 2000. Extrrdry retur. Hw des he d t? Our tred llwg llwg methds d t preted t determe the vlue, but they d prduce bslute returs rly csstetly csstetly. A tred llwg methd. I’ll gve yu yu ther ther e. Chespeke Cptl. Iterestg stry. stry. Hve  lk t tht. Sce 1990, he hs ut ut performedtheS&Pveryaggressively.Veryaggressively. Hw des he d t? “I prtcpted  the Rchrd Rchrd Des ‘urtle ‘ urtle prgrm’.” Wh’ W h’dd herd  the turtles turtles?? Qute  ew.. 1973, Rchrd Des d hs prter Bg Bll ew Bll Eckhrdt hd  rgumet. It ws the bss   mve clled ‘rdg Plces’, I beleve.

“Wted: rder rder Wth Expere Experece ce  ur ur I   Mult-Mllre...”

Is It Possib Possible? le? Aywy they plced  d  Te Wll Wll Street Street Jurl d the d sd smethg lke ‘We wt trders wth  experece. exper ece. We’ e’re re gg t tech yu hw t trde.’ Ad they receved thusds  pplcts rm ll wlks  le. Ad they tk  very, very, very dversed grup  peple t ther cmpy d they tught them hw t trde, gve them mey t trde, d sd, ‘G d trde wht we’ve we’ve just tught yu.’ Nw Bll Eckhrdt Eckhrdt d Rchrd Des were hvg  lttle sde bet here. Oe  thse guys sd, ‘W ‘ Well, I thk t’ t’ss smethg


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) tht peple c ler, we c tech ths d we c tech peple hw t trde the mrkets.’ mrkets.’ Bll Eckhrdt sd, ‘N, I thk t’s trsc. trsc . Yu’ u’ve ve ether gt g t t r yu d’t d’t hve t.’ Ad s they hd hd ths lttle sde bet whch ws the purpse  the exercse. Tere’ Tere’ss  degree  rrgce  t. But t s  very, very, very gd stry d t dctes  umber  thgs. It dctes, the m thg s tht yu c d ths stu. Becuse ll brrg e  thse urtles urtles t the mmet s stll mgg  ud  ther w rght d mkg mey becuse  tht system tht they were tught. Ad Rchrd Des   lter slde s  recrd s syg, “echg “echg peple t trde ws much eser th I thught. It ws  humblg experece.” Ad wht he’ he’s syg there s tht he thught It ws relly specl whe they were trdg. trdg. But  yu c tech peple the rules  trdg, they c g t the mrket d trde  ther w. It ws clled Te urtle, they clled them urtles, t ws Te urtle urtle Prgrm. Prgrm. S wht he sd s, “Te mst mprtt experece tht led me t use techcl pprch ws the mut  success tht I expereced trdg Rch’ Rc h’s system.” Nw whe they becme urtles urtles they sged -dsclsure greemets d thse dsclsure greemets were 20 yer dsclsure greemets, s  1993 thse dsclsure greemets becme ull d vd d t tk ther e yers r thse rules t cme ut t the mrket plce. Wuld yu lke t kw Wuld kw wht the rules  trdg  urtle trdg s? It’ It’ss bee  extrrdrly extrrdr ly successul prgrm. Ad I tech tht  the curse tht tht I ru, s tht urtle pprch. It’s e  the thgs we tech. Abrhm rdg It’s rdg Cmpy.. Hve  lk t tht retur Cmpy retur cmpred t the S&P.Howdoeshedoit?eunderlyingpremiseisthat there re perds  mjr prce chge t hgher r lwer levels d these mjr prce chges re kw s treds. Slem Abrhm ws  urtle, urtle, he ws prt  the rgl urtle Prgrm.

The Man That Made $1,000,000 In The Market In Just 24 Hours Back In 1929 Te m wh mde  mll dllrs Octber 24, 1929, by trdg shrt the mrket  Wll Street, Street, hs me s Jesse Jesse Lvermre. Wh’ Wh’ss herd  Jesse Jesse Lvermre? Lvermre ?

He ws clled the By Ber, the Gret Ber. Hw dd Lvermre Lvermre d t? I lve tht tht tp qute. Tt’ss relly r everyb Tt’ everybdy’ dy’ss terest. “Tere s ly e sde  the mrket d t s ether the bull sde r the ber sde, t’s t’s the rght sde.” sde.” Hw bvus s tht? He tlked  rddles. Aybdy tht’s red hs bk “Remsceces   Stck Opertr” wuld prbbly eed t red t three r ur tmes t uderstd wht he ws syg. But he tlked but, tw thrds  the wy dw, ‘lg wth the tde’. Lvermre clled the treds treds  the mrket ‘the tde  the mrket’. Yu kw, Yu kw, we kw tht prces mve mve up d dw. Wee kw tht the thery behd these mjr W mjr mvemets  rresstble rce d yu tke dvtge  t by steerg yur specultve shp lg wth the tde. Tt’ Tt’ss the tred  the mrket. Lvermre mde d lst vst rtues durg hs letme. Rght, he ws ether ded brke r lthy rch. He wed hs w bt, bt, he used t g shg. He wed hs w rlwy crrge whch ws equvlet t hvg  Ler jet  thse dys. Hs ces were  the tp  the Heckscher Buldg whch s w the Ntl Ntl Lbrry  Art, I thk, r the Ntl Art Lbrry Lbrr y  New Yrk. He dd’t dd’t trde  Wll W ll Street Street becuse he wted t seprte hmsel rm rm the ctvty  the street becuse he ud tht t cluded hs thkg. He ws  extrrdry extrrdry,, prbbly e  the gret trders  ll tme, ws Lvermre, d he trded the treds. Ad the wy he used t trde, just quckly, quckly, ws tht  the mrket,  he hd  p tht the mrket ws gg t g up r dw bsed bsed  hs lyss  the mrket the he wuld gve the mrket  lttle bt  mey d  hs wrds, he wuld sy, “I the mrket dd the rght thg by me I wuld gve t  lttle bt mre mey, mey, d  the mrket ctued t d the rght thg by me I’d gve t  lttle bt mre mey,” utl he hd wht he clled hs ‘ull le’ whch mes the mut  mey tht he ws prepred t cmmt t tht trde. Ad the he wuld just st  t becuse ther ther es  hs qutes whch s t up there s, Lvermre sd, “I lwys lst mey whe I ws t ctve  the mrket plce d the mst mey I mde ws  the bg mves d whe I ws sttg  my hds.” hds.” S ce yu hve yur pst  the mrket plce yu the lk r ress t sty  tht trde, t sty  tht tred. Yu lwys trde r the bg tred. tred. Yes, we re ctve  m-


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) trg ur pst but we’ we’re re t ctve  the mrket plce ll the tme. S we’re we’re t buyg r sellg, gettg gettg  d gettg ut, d dg ll tht. tht. We lk r mjr trdes, mjr treds, d we lk t trde thse treds. Just lke he dd  1929. Tere’ Tere’ss bee three mjr crshes  the lst lst 100 r s yers. yers. Octber 19, 1907. Octber 24, 1929.

When Should You Go Long or Short in The Market?

 televs d whe the Ids were quet, whch s where Wll Wll Street cme rm, by the wy. wy. Wll Street Street s med Wll Street becuse tht’s where the wll ws bult t keep the Ids wy, d tht’s  true stry. Wht they used t d, ws they used t buld bg pts but the sze  ths rm  the grud d they wuld thrw  bull d  ber t ths pt d they wuld bet  wh wuld w the ght. Ad the bull d ber termlgy termlgy cme rm hw they ght.

Let’s g thrugh the ccept  beg lg  the Let’s mrket d beg shrt  the mrket. mrket. A bull mrket s  rsg mrket. I Austrl we’ we’re re curretly experecg  bull mrket. A llg mrket s clled  ber mrket mrket d I’ll tell yu hw tht term cme but lter.

A bull ghts by usg ts hrs t thrw ts prey  the r, des’ des’t t? Ad  ber ghts by usg ts clws t drg ts prey dw. S  dw mrket s  ber pullg dw ts prey d  bull mrket s  bull thrwg ts prey  the r. Tt’ Tt’ss where yu get the term ‘ bull d  ber mrket’. Let’s g bck t ur lttle chrt.  tke dvtge   trde  these mrkets yu eed t buy d sell but the rder  whch yu d tht s up t yu. Yu stll hve t hve  buy d  sell r the trsct, but yu d’t hve t buy d sell them  tht rder.

I  bull mrket we lk t get wht we cll ‘get lg’. Wh’s herd the term get lg? lg? Get lg  the mrket mes tht we buy rst d we sell hgher d we tke the prt. Everybdy hppy? Tt’ Tt’ss hw we d t  the mrket. Hw d we mke mey mey   ber mrket? Well, W ell, we sell rst d the we by by t bck cheper. cheper. Ad the rst ccept yu hve t get used t s tht yu d’t hve t t w w smethg smethg t be ble t sell t. Remember these mrkets, there’s there’s lwys  wer d  lser  these mrkets?

Yu sell them d the buy them Yu them depedg  wht yur vew  the the mrket s. Des tht uderstd… uderstd… Is tht clerly expled? I me t’s t’s but the best I c d s r s explg. I yu wt t get shrt, yu sell rst,  yu wt wt t get lg, yu yu buy rst. A lg mrket s  bull mrket. mrket. Let me expl t ths wy, wy, just s tht we c…  pcture tells tells  thusd wrds. I we’re we’re lg  the mrket d tht le ctues t get lg, tht’s  bull mrket. As lg s tht le gets lger, we’re we’re mkg mey, crrect?

Wht ws the dte  the 1987 crsh? crsh? Octber 20. Spky s’t t?

Tere’s lwys  buyer d  seller  the mrket. Fr Tere’s every trsct  the utures mrkets there’s there’s lwys  buyer d  seller. seller. Te mrkets re gurteed gurteed by the exchges. exchge s. It’ It’ss  prces prcesss clled ‘vt’. ‘vt’. Te exchge exchgess gurtee the mrket. S  yu wt t sell yu wll hve  buyer  the ther sde  the mrket. mrke t. Yu d’t d’t hve t w the cmmdty t sell t. S   ber mrket we sell hgh d we by lw lw. Ad   bull mrket we buy buy lw d we sell hgh depedg  yur vew  the mrket. I yu thk the mrket s gg dw, the yu’ll rg yur brker d sell t tht mrket, w’t w’t yu? I yu thk the mrket s gg up, yu’ll yu’ll rg yur brker d yu’ll by t tht mrket. I utures mrkets t des’t des’t mtter. Futures mrket d’t d’t cre whether yu wt t g lg r shrt – yu c d ether. ether. Hw vluble vluble hs tht bee t yu ver ver the lst cuple  yers? yers? Where des the term bull d ber cme rm? Well, W ell,  the erly dys  New New Yrk Yrk  the bsece

Don’t Whinge About Petrol Prices - Prot From Them Crude l. Is tht  bull r  ber mrket? mrket? Rgg? Well W ell t the mmet t’ t’s rgg but let’s let’s tke the bttm let-hd-sde t the tp rght-hd-sde, s tht  bull mrket r  ber mrket? It’ It’ss  verll  bull mrket, s’tt t? Yu eed t be lg, crude l, ver tht perd s’  tme. Wh’s pyg $1.04 r smethg r ther t the bwser w? Everybdy’s pyg pyg.. Are yu hppy but t? N? Well, W ell, we were just hvg ths dscuss d I’ll I’ll trduce yu t e  my trders lter  the sess, he lughs every tme he ges d lls hs cr up. He sys, ‘I d’tt cre. Whe s t gg t be $1.10? I’m hppy t d’ py $1.10 becuse  I’m pyg $1.10 the my utures


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) ctrcts re gg up.’ up.’ Becuse he’s he’s lg crude l d  utures t’s t’s bee the sgle bggest sgl r yu  the lst sx mths s  the wrld s every tme yu g t the bwser yu’re pyg mre t ll yur cr up. Wht des tht tell yu yu but crude l prces? It mes crude l prces re re rsg. Hw my peple here wet d d bught crude l ctrcts? ctrcts? Oe ver here. Well de, sr. sr. He des’ des’tt cre wht he pys t the bwser. bwser. He just smles t the ttedt d sys, ‘Yu ‘Yu beuty.’ Here’ Here’ss ther e. Gld. Is tht  bull r  ber mrket? It’s essetlly  bull mrket d  It’s   I verly tht wth the US dllr yu’d d tht the US dllr s  ber mrket. Gld s trded s  US dllr hedge d yu eed t t be buyg t thse retrcemets retrcemets  gld. Is tht  bull r  ber mrket? It’ It’ss  ber mrket. Tt’ Tt’ss the 90 dy bk bll ctrct  the Sydey Futures Exchge. We’re We’ re   rte-rsg evrmet whch mes tht we eed t be shrt bds. I yu’ yu’d sld tht ctrct t 94.70, t’s t’s w trdg t rud but, wht s t, 94.05 r 94.10 r smethg r ther? Tt’ Tt’ss  very, very, very bg prt. Ad yu d’ d’t eed t be  whz kd t gure t ut. Yu c ll see whch drect tht mrket s. I yu sw tht, why wuld’t wuld’t yu sell t t? Ad  yu beleve tht we’re we’re stll gg t hve rte rses ver the ext sx mths yu wuld hld yur pst shrt  tht mrket. I ct yu’ yu’d lk r pprtu pprtutes tes t sell mre t tht mrket. Ad I’ll shw yu yu hw tht ects yur utcme very shrtly.. Cee, ther mrket we trde. Is tht  bull shrtly r  ber mrket? It’ It’ss  bull mrket. I I culd shw yu hw t trde these mrkets, wuld yu be terested? Yu d’tt eed  lt  mey t get . Oky, the gl  d’ tred llwg systems s t prt rm  prce dstrbut  ll the prce rm gg lw t hgh d prce gg rm  hgh prce t  lwer lwer prce. Tt’ Tt’ss the gl. It’s  very, very smple gl   tred llwg system. Mst  the the successul uds  dvdul trders trders ver the lst te t 20 yers tht hve mde mey eve  the ce  dssters hve bee tred llwg strteges, tred llwg llwg phlsphes. S we ccept the tred llwg phlsphes mke mey  these mrkets d t relly wrks ut t be  yu c d  tred, the there s  pprtuty r yu. MyoughtsOnTechnical&ResearchBasedSystem

It strts wth reserch. echcl bsed systems. systems. Wh here trdes techcl bsed systems? We’ e’ve ve de t r yers. Te prblem wth techcl bsed systems s tht yu hve t tke every trde. trde. Wuld everybdy gree wth tht? Ad wht yu d wth every trde, s sy, sy, ky, ky,  my system geertes  sgl t trde the I’ve gt t tke tht trde r smehw we try d tlk urselves ut  t. Tere re three deret thgs tht yu eed t d whe yu’ yu’re trdg  these mrkets, prtculrly prtculrly  yu’ yu’re lkg t trde the mjr treds d I’ll shw yu them lter. Tey’ Tey’re re clled the pwer trptych. Tere’ Tere’ss three prts  yur lyss  these mrkets whch help yu t dety relly, relly, relly gd pprtutes but t ll strts rm reserch. Eve Rchrd Des  hs urtle Prgrm sd, “It ll begs wth reserch.” Bll Du rm Du Cptl Mgemet  e  hs ppers tht he wrte r e  the trdg mgzes, he sd, “It ll strts wth reserch. reserch.”” It ll strts wth where yu get yur yur rmt rm d the reserch reserch tht yu yu d. It’ It’ss crtcl. Cmmdtes dsply sesl behvur. behv ur. Nw Nw,, there re tw types  cmmdtes. cmmdtes . Tere re ul prduct cycle cmmdtes d there re perpetul cycle cmmdtes.

Secrets To Picking Highs and Lows With Amazing Accuracy in Certain Commodity Markets Te es tht prvde the strgest sgls  terms  sesl behvur re the es tht we plt  the grud. Nw let me just expl ths ths r just  lttle bt. Te ptter wth grs grs prtculrly, prtculrly, wth cmmdtes tht we plt, s tht we ly get t replesh supply  tht cmmdty cmmd ty ce  yer, d’ d’t we? Oky, s wht des tht me? Fr the remder remder  the yer thse supples suppl es dwd dwdle, le, d’ d’tt they, s they get used up? Des tht mke sese t everybdy? S s supples get less, less supply mes wht? Hgher prces. Whe Is the tme tht the mrket turs rud? Pltg tme. Pltg tme sgls the tme whe the mrket the reverses ts tttude, t reverses ts mdset, t sys, well ky, the crp s plted,  sx mth’s tme we’re we’re gg t hve prduct repleshmet s the rsk   supply gets less d less s the crp mtures, des’tt t? S we hve  cycle where the mrkets ll. des’ ll .


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) Let’s hve  lk t t. Let’s hve  lk t sybes. Sybes re the secd mst mprtt d surce r hums ther th met. Why? It’ It’ss the secd hghest prte surce ther th th met. Sybes re re plted rud My/Jue My/Jue whch sgls the sesl hgh whch sgls  hgh geerlly. geerlly. It wll hve ts lw lw rud but Octber whch s hrvest tme. Betwee Jue d Octber we lk t get shrt  these mrkets d betwee Octber d Februry, just prr t the Februry brek, we lk t get lg d tht’ tht’ss  sesl ptter tht we lk r every ever y yer, yer, yer  d yer ut  these mrkets. I c’t tell yu hw r tht prce mves. I c tell yu tht thse thse prce mves re  hudred bss pts. I c tell yu, thugh, tht mst yers sybes wll hve  sesl hgh md-yer d  sesl lw rud but Octber. Octber. Beg  trder, trder, hw mprtt tht the rmt? Hugely mprtt. Hugely mprtt becuse we w kw wht ur reserch hs t shw us. Ts s the ptter  whet. Whet s plted rud rud December/Jury. Decembe r/Jury. Ad t’s t’s hrvested t rud but the mddle  the yer. yer. Frm pltg pltg t hrvest we geerlly hve  decle  whet prces s we’ we’re re wht? Lg r shrt  the mrket? We We’re ’re shrt. We’re We’ re lkg t sell t ths mrket. Frm md-yer md-yer ter hrvest whch s the perd  tme whe supples re repleshed, rght, the ly thg tht c hppe ce thse supples re set, wht c ly hppe? Supples dwdle whch puts rsg prce pressure  the mrket. We lk t get lg durg tht We tht scet phse bere the ext crp s plted p lted d tht’s tht’s the sesl cycle  whet. Ctt s ther cmmdty tht’ tht’ss plted. It hs ts sesl hghs rud My/Jue d ts lws rud September/Octber/Nvember September/Octber/Nvember.. Guess wht My/Jue My/Ju e s? It’ It’ss pltg tme. tme. Guess wht September/ Octber/Nvember Octber/N vember s? Hrvest tme. I me, tke ths dw. G d check t  yur w tme. rdg systems emplyed by csstetly prtble trders re tred llwg. llwg. Well, I’ve I’ve just shw yu three three cmmdtes tht prduce treds treds every yer. yer. Tey’ Tey’re re trdg pprtutes. pprtut es. Tey’ Tey’re re the srts  trdg pprtutes tht we lk r  these mrkets. I yu culd d  tred, wh’d be prepred t trde t? Wh hs dculty dg treds treds  the mrket? mrket? Wh des’ des’t kw ythg but but these mrkets? Everybdy puts ther hd up, rght. Tt’ Tt’ss the purpse  t.

Well, W ell, let me sk yu ths quest ths wy: I yu ccept the premse, ths premse tht yu c be shw d tught hw t trde ths – I me,  the urtles c be tught, the yu c be tught –  yu c be shw hw t trde trde ths, wuld yu d t? Wuld t be smethg else tht yu wuld be prepred t dd t yur welth cret cret prgrm? I’ I’m m t syg just d ths ll  ts w, tht’s tht’s t the essece  dversct, I me, hve  bt  everythg, but d’t d’t dey yursel ccess t these mrkets.

Why Most Traders Don’t Follow A Proven Path To To Success I’ll gve yu ress why. why. Tere’ Tere’ss Rchrd Des, Wll W ll Street, Street, “echg “echg ws eve mre techble th th I mged, t ws  humblg experece.” experece.” Wht he’s he’s syg there s there s thg specl  lerg hw t trde these mrkets. We c shw yu hw hw t trde these mrkets. Te quest s relly whether yu’ yu’d d t? Wht’ss yu’ Wht’ yu’re bjectve? Wh’s herd  dy trders? Wht’ Wht’ss  dy trder’s trder’s bjectve? Mke mey? Shrt term quck csh? Csh w? Yep, bslutely. Nt hw I lke t use these mrkets. Tese mrkets certly re vlble r tht, hwhwever I d kw rm persl experece tht the bggest mey s mde by styg  the bg bg treds. Tt’ Tt’ss where yu wll mke the bggest mey d I’ll shw yu tht shrtly.. Gd results shrtly results re the result  gd reserch. reserch. S yu eed reserch, gd reserch. Yu’ve Yu’ ve gt  hgh qulty pprtutes whch mes yu’ve yu ’ve gt t be  buyer t the rght tme d  seller t the rght tme. We’ e’ve ve gt t be  seller t  dw-tred,  buyer t  rsg-tred d we eed t prduce  csstet lw vltlty rte  retur. retur. I d’t lke hgh vltlty rtes  retur, yu kw k w,, up    e mth dw  ther mth. Tt’ Tt’ss whe yu wke up  the mddle  the ght d wrry but hw yu’re yu’re gg t py yur blls ext mth. Tt’s clled  sleep stp. I yu wke up t 2 ’clck Tt’s  the mrg becuse yu’re yu’re wrred but yur psts, yu’re crryg t my psts r yu’re crryg t much rsk. S lw vltlty rte  retur. I lke my trders t be clm d cllected d kw exctly wht they’re they’re dg. Rght? Yur trdg shuld be brg. I yu’re yu’re  trdg r exctemet, exctem et, yu’re yu’re  t r 


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) deret res th I m. Ad d’ d’t rget,  yu’ yu’re  t r etertmet, yu geerlly py r r etertmet. It cmes ut  yur pcket. Nce d clm, lyse stuts, tke the reserch tht we c prvde yu. ke the rmt, mke yur w decss d mge yur w etry d ext t these trdes. Nce d clmly d the g d d smethg else. Te ther thg tht cuses trders t hve prblems s tht they st  rt   scree ll dy. Yu kw sttg  rt   scree s  hell   lt  u, rght, but ts tscl, t’s t’s relly tscl. I dd t r  lg tme. Te lve dt,  the phe, buy, buy, sell, buy, buy, sell. Get up  the mrg d t ur ’clck whe my we wuld cme hme rm wrk I’d I’d stll be  my pyjms. Ad tme gets wy rm yu yu d yu bur ut  three mths tme d yu yu’’re just t cpble c pble  mkg decss. I me 24 hurs rud rud the clck yu’ yu’re up d yu’re yu’re  the mddle  the ght. Ad wh’s wh’s gt thse lttle pgers? I kw yu hve, Je, Je, rm 1929. Rght. It’ It’ss  ld e, t’s t’s  dgt dgtl l e. Wh sleeps wth t besde ther bed? Je. He’ He’ss gt  bt   prblem. Hw my tmes d we wke up  the mddle  the ght d we tur the lttle lght   the pger s we c see where the Dw Dw Jes s verght, verght, rght, d tht’s  rel prblem, prblem , I’ve gt t tell yu. Yu’ u’re re  rel truble whe yu d tht. Yu’ u’ve ve gt t tke these psts, prtculrly  these cmmdtes mrkets yu’re yu’re gg t mke the mst mey the pprtuty t mke ths mey  yu c sty  d d  res t sty  the gd trdes. Ad  lt  the tme,  lt  the metrg I d wth trders s helpg them sty  trdes becuse they’re they’re scred  tkg,  gvg bck y prt p rt tht they’ve ged. I’ll gve yu  exmple. Whe yu’re yu’re  erly trder, s  trder  the mrket plce. plce. Tere re tw tw exmples, these re tw lesss. Let’ Let’ss sy yu buy  t the mrket here d the mrket ges up. up. We hve  clty  these mrkets clled  stp lss strtegy whch mes tht we hve  rder  the mrket plce t stp y lss, ky, s we mesure wht we’re prepred t lse but the mrket ges up d we’re ll hppy, . We get  bt   swgger but us whe we’ve We we’ve gt  wg trde gg. Ad the the mrket lls d ur ur stp lss s psted here whch mes tht s  the

mrket trdes here I’m gg t sell ut d lmt my lss t tht prce derece. Is everybdy hppy wth tht uderstdg? Oky, but , we’re we’re t smrt r tht. th t. We d’ d’tt wt t tke  lss, rght, s the mrket wll rlly  lttle bt. Te mrket rlles  lttle bt d we thk, “Gee, I’m bck   wer”, wer”, S we mve ur ur stp  lt urther wy becuse we relly d’t d’t wt t clse ur lsg trde. S we’ll mve mve ur stp lss d the mrket lls st d thrugh tht stp less level. Ts s whe we strt plyg trcks wth ur hed d we’re we’re very clever t dg d g ths. We sy, h, lk, I’m dw here g, hw c I expl t my prter tht I’ve just dusted  cuple  grd, yu kw. kw. S yu sy, sy, well, wht I’ll d s  the mrket mrket ges bck t where I shuld hve gt ut  the rst plce, I’ll get ut. S  the mrket cmes bck t here, I’ll get ut d tke the lss tht tht I shuld hve hve tke  the rst plce. Tere re sme chuckles. I me, these guys hve de ths. S wht des the mrket d, t lls eve urther? Ad yu’ yu’re rced t get ut w w becuse the p s t much. Yu c’ c’t wer ths y mre. S yu sy, lk, I’m I’ m gg t get ut, I’m I’m gg t cp the lss d the the mrket ges lke tht. It’ It’ss lmst lke the mrket c red yur md. But tht’s tht’s hw we try d c urselves. urselves. I me  the mrket ges bck t where I shuld hve gt ut  the rst plce, I’ll get ut. Let’ Let’ss hve  lk t wht hppes. Wht mkes the swgs  the mrkets? S we eed treds. We eed t be buyg . Let’s sy we buy  every tme t breks  ew hgh. Wht’s Wht’s the prblem wth tht strtegy? Ts s  very, very, very successul strtegy by the wy.. Very wy ery,, very successul. Ts s the bss  the urtle Strtegy.. Tere t s, Rchrd Des’ strtegy rght there Strtegy bere yur eyes. Wht’ Wht’ss the e prblem tht we s hum begs hve  trdg tht srt  strtegy? Tt’s rght. We’ e’re re lwys secd guessg. guess g. Is t gg t keep gg? But let me er, er, let me sk yu ths. Here’ss e r yu. Mrket ges up, cmes dw s t Here’ lwys des, the t ges up g. Whe t gets t there, wh’s  buyer? Every tme, every tme wthut  shdw   dubt. D’ D’tt eve thk but t. Just get  the phe d buy t. Why w’ w’t yu buy t here? I ce kew  trder wh wuld’t wuld’t buy t tht level becuse t t ws er the tp  the scree d he culd’ culd’t see where t ws gg.


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) Ad tht’s tht’s  true stry. stry. He sd, “Well “Well lk, t’s t’s t hgh.” We suer lttud lttudee sckess, d’t we? It just lks t hgh, des’ des’t t? Wht shuld  mrket d   rsg tred? Mke ew hghs. Yeh, yeh, t’ t’ss true. I the mrket’ss mkg ew hghs ket’ h ghs   rsg tred, s t dg the rght thg r the wrg thg? It’ It’ss gt t be dg the rght thg. Ad  t’s t’s dg the rght thg yu’ve yu’ve gt t buy t, d’t yu? D’t thk but t, just jus t buy t. We get cy. Wht hppes s we get cy s we sy, h lk, I’d I’d lke t buy t dw here. Ad I c tech yu yu strteges t buy t there s well, ll rght, but yu must lwys tke tht e d  yu tke ths e d tht e yu’re yu’re better , re’tt yu? Oky, but yu lwys tke tht e there. re’ Yu Y u lwys tke tht e e there. I  rsg mrket, the mrket must mke ew hghs. I the mrket’s mrket’s t mkg ew hghs t’s t   rsg mrket, s t? S yu d’ d’t eve sk, d’t d’t eve sk  quest. Wh’ Wh’ss w gg t buy t t thse levels? Yeh,  curse we re. Be  buyer whe yu shuld Yeh, shuld be  buyer d we  seller whe yu shuld be  seller. Yu Y u be  buyer whe the mrket s mkg hgher hghs d hgher lws d be  seller whe the mrket s mkg lwer hghs d lwer lws. It’ It’ss tht smple smple.. Yu be  buyer ter hrvest d yu be  seller ter pltg  sme  the grs. Yu be  seller   mrket where yu hve  rte rsg evrmet s we hve  mst ecmes  the wrld t the mmet. Yu’d be  buyer   crude l mrket where Yu’ where the Chese re jumpg  ther bkes d t ther crs d there s utld grwth  demd d prbbly  hrd tme wth the prducers  crude l beg ble t prduce much mre th wht they’re they’re ctully prducg. S we’ve gt t be  buyer  thse mrkets, yu kw, yu be  buyer  crude l becuse yu’re yu’re pyg mre every tme yu g t ll up yur cr yu’re pyg mre t ll up yur cr. cr. Tt’ Tt’ss becuse crude l s s much mre expesve every tme they g t replesh ther supples.

More Proo That Cycle Analysis Systems Work Over and Over Again Let’s hve  lk t hetg l. rded  the rther hemsphere. Hetg l s used used t het huses durg wter.. It hs  recurrg wter recurrg cycle whch dctes  sesl

lw  the mrket plce. Te dustry tcptes demd. We’ e’re re  utures dustry. dust ry. We tcpte the utures s we tcpte We tcpte uture demd. Reeres ger up t t meet retl demd well bere the retl retl demd hts the mrket. Te retl demd hts the mrket whe t’s cld, des’t des’t t,  wter? But whe re the prducers, the reeres reeres gerg up ther stck levels, buldg ther vetres? Durg summer. summer. As they prepre r the retl retl demd. Te hetg l cycle. Februry/Mrch, mybe mybe Aprl, we hve the lws. lws. Tt’ss the ed  wter. S, yur supples re t ther Tt’ lwest levels. Betwee w d Octber/Nvember we hve , wht we cll  vetry buld  the mrket. mrket. We’ e’re re lkg w t ly tke lg psts  the hetg l mrket. Hw much mey hve we mde ver the lst ve  ve yers trdg hetg l? I the yer yer 2000, I thk tht e s, US$8,000 trdg tht leg rm Aprl thrugh t Octber. Wh’ Wh’ss be hppy wth US$8,000? We We’re ’re ly tlkg e trde. We llw ll the mrkets. Te ext yer, yer, we were $1,700. Te yer ter tht $6,900. $6,900. Te yer ter tht, US$2,000. US$2,000. Lst yer, yer, US$11,000 trdg just lgsde hetg l ce  yer. yer. Tt’ Tt’ss  ttl  US$30,000 ver tht perd  tme. Wh culd’tt d wth $30,000. S wht’s culd’ wht’s hppeed ths yer? Ts yer we’ve we’ve hd tw trdes  hetg l. We bught Mrch lws, we’re tcptg, we’re buyg ter Mrch. Wee bught  t 1.34, we sld ut W ut   trde ext t 1.54. Wee re-etered t 1.56 d W d  Frdy ght r Sturdy Sturdy mrg the clse ws 1.66. S wht des tht me? Te rst trde hs etted us $8,500 d the secd trde s curretly hldg $4,000 prt. Wh wts  bt  tht ct? Yeh. It’ It’ss t rcket scece, ldes d getleme, we smply kw tht there s  vetry buld ter wter  the rther hemsphere tht geerlly sgls the lw  the mrket. Nw I c’t tell yu hw much yu’re gg t mke every yer. Lk t the derece  the prts  thse trdes, $1,000,  cuple  grd grd t sx grd. Rght. But t’s t esy – yu hve t hve  system, yu hve t kw hw t hld  t thse treds. Yu mke the mst mey whe the mrket mves the mst, but ls whe yu c hg . Nw Nw,, tht’s tht’s e trde.

My Simple Breakout Trading System That


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) Could Have Turned $2,250 into $186,000 in 24 Months Is everybdy mlr wth the Austrl Shre Prce Prce Idex? Well, yu re w becuse t represets the tp 200 stcks  the Austrl Austrl Shre Prce Prce Idex. Te lst tme ths s, ths chrt represets the Shre Prce Idex, ths s  dy chrt. It hd  brek brek ut  3,500 dw there there  the bttm let-h let-hd d crer. I yu’d bught e ctrct r $2,250 whe t brke ut  the 3,500 level yu’d w be hldg $16,000 prt. Wh wuld’t wuld’t be hppy wth tht? Yeh? Wh’ Wh’ss hppy wth tht? Just put yur hd up. Yu’ u’re re hppy wth $16,000. Bere t brke ut  tht 3,500 level t brke ut t the 2,800 level. Nw  yu hve  lk t the swgs  the mrket there, bth bth sdes I hpe yu c see t. Yu see hw the mrket s mkg hgher hghs  the swgs d hgher lws  the swgs. Tere’s  res t sell ths. Frm 2,800, the rst Tere’s trde ws the 3,500 3,500 trde. Te e bere tht ws whe t brke ut  the 2,800 level. Tt’ Tt’ss 1350 pts t $25  pt. Tt’s $33,000  tht trde. Smply by hgg  lg term d t ddlg wth yur trde. Wh’s hpper wth $33,000 rther th $16,000? $16,000? Yes  curse curse we re. re. Hw much mey d yu thk rel trders trders mke ut  ths mrket? Hw much mey ptetlly   smple strtegy culd yu tur the 16 t 33? Hw much culd yu yu tur the 33 t? Let me shw yu  strtegy. Ad t’s uy, these sgls cme  rud umbers, but ywy. Let’s sy ur rst trde eded ths mrket t 2,800   brek ut  2,800  the Shre Shre Prce Idex. Te mrket wet up, cme bck  lttle bt, d we bught the ext hgh t 3,000. Well, the umber where t sys ‘buy mre’, Well, mre’, tht’s tht’s buyg e mre ctrct. Hw much mre mre des tht cst us? Let’ Let’ss hve  lk t t ths. Our tl etry etry csts us $2,250 Austrl dllrs. dllrs. Tt’ Tt’ss the get   the brek ut  2,800  tht chrt. Te ext etry $3,000, $3,000, t des’t cst us becuse we’re puttg prts bck, re’t we? We’ e’re re cmpudg. We’ e’re re buyg ther ctrct ctrct but we’re usg prt  the prts tht we’ve mde  tht trde t buy tht ctrct.

Des tht mke yu hppy? Oky Oky,, sme thg hppes t 3100. Nw Nw,, the 1,150 where t sys buy mre, the 1,150 s $3,000 rm $4,150. Oky, s we’re we’re lwys mesurg bck rm $4,150 where the mrket ws whe ths chrt ws prted. Frm $3,000 t’s $1,150. Te ext etry ws 3,100, there ws  bt   brek ut there. We’re We’ re crryg 1,050 pts prt  tht trde. Te ext etry ws 3200, the ext etry ws 3300, the ext etry ws 3400, the lst etry ws 3500 d we hve’t hd  ew etry etr y  tht mrket sce becuse t just hs’t hs’t cme bck t gve us  etry. etry. It’ It’ss just kept gg. Frst trde ws buy d hld e ctrct rm 35 ut, tht ws wrth 16. Te secd trde ws buy d hld rm 2,800, tht’s tw yers s tht’s Aprl tw yers g. Tt ws $33,000. $33,000. Wht s ths trde wrth? Ts trde s wrth $186,000 ver ver tw yers. Wht wuld yu preer? $16,000, $33,000 $33,000 r $186,000? Nw, let’s Nw, let’s tlk but yur utly. utly. Ts s clled mrg. Whe yu hve  utures utures ccut yu put mey . Geerlly,, yu strt wth but $10,000  utures whe Geerlly yu wt t trde lke mrkets. Mrg s wht we cll  perrmce bd. bd. Tt’ Tt’ss wht yu py the Exchge Exchge r the rght t hld  pst. Whe yu clse ut yur yur pst yu get yur yur mrg bck plus r mus yur yur prt r lss. S t’s t’s srt  lke yu py  ee t ply r t hld tht pst. Yu d’t lse tht, yu stll w tht, yu stll hve rghts ver tht, t’s t’s stll yurs d t the ed  the trde yu get yur prt plus yur mrg bck. Des tht mke sese t yu? yu? I yu trde whet t’s $800 mrg. S yu py  $800 $800 mrg t hld  pst  whet. Whe yu clse ut yur yur trde yu get yur mrg bck. Plus r mus yur prt. S yes, yu put $2,250 mrg , but t hs’t tured ut t bdly, hs t? Eh? Nt t bd t ll. Ad ver tw yers we’ve we’ve de smethg. We’ e’ve ve rlled the ctrcts t the ed  ech qurter. I’ve de ll thse srts  thgs. Yur execut csts re very, very lw d yu’ve styed   lg tred. Ad ths s the pt  ths mrket s yu’ yu’ve ve styed   tred r tw yers. Remember wht the bg trders sy sy,, yu mke the bg mey ut ut  the bg treds. All rght? I yu’re yu’re trdg the smll treds, wht re yu gg t mke? Smll mey. mey. Well, wh’ wh’ss  t r smll mey?


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) Supply d demd reserch d techcl lyss. We’ W e’ve ve just de  lttle bt  tht tht  ctul ct. We lk t the reserch sde t dety structure wth these mrkets tht llws us t rm  p,  educted p but these these mrkets. Ad  we rm  p we wll the tur  the techcls whch we use t eter,, mge the pst d ext the trdes. Ad we’re eter we’re lkg r thse mrkets tht re gg t prduce mjr treds. Ts s  very, very, very cservtve strtegy, strtegy, t s t  specultve sclpg strtegy strtegy.. We’re We’ re t gg t be buyg buyg d sellg durg the dy d jumpg up d dw d dg crtwheels. Ts s t exctg exctg stu. Ts s smply dg thse gd ld relble treds tht ccur  the mrket d trdg them, d trdg them well. Yu ly eed  cuple  gd treds  yer t mke decet mey. Yu d’t eed 100 trdes.

My Cycle Analysis System Is Now Your New Best Friend Let’s hve  lk t cr. Cr sets ts hgh rud Let’s but My/Jue, t sets ts lws rud August/September/Octber,, tht geerlly equtes wth pltg d ber/Octber hrvestg. hrves tg. We We’re ’re shrt  the mrket ter pltg, t’s geerlly qute  ggressve pull bck  cr t hrvest d t’s t’s  lg tme betwee hrvest d pltg s t’ t’ss  very, very shrt, shrt crp. We’ e’re re lg ter hrvest d we’re we’ re shrt. Let’ Let’ss lk t  15 yer sesl chrt. Tt’s  15 yer sesl chrt. Tt’s chr t. It’ It’ss e  the thgs I lk t  the reserch reserch tht we d. Ts s 15 yers  cr prce ct. Ad wht des t shw us? It shws shws us tht t mkes ts hghs rud Mrch/Aprl d t mkes ts lws rud but but August/September/Octber August/September/Octber.. Over 15 yers. Tere’ Tere’ss  ptter. S hw hve we trded t? We’ve We’ ve trded tht sesl ptter. ptter. We bught  t 224, 260, 280 d t 300 ($3). We’ve We’ ve reversed t 290. Wht I me by reversed s we’ve we’ ve sld ut  thse psts d d we’ve we’ve reversed ur pst ter the pltg ses. We’ e’ve ve sld t 280, we’ve we’ ve sld g t 230 d we bught bught t bck rud but Octber becuse tht’s but t lw s t’s gg t get ths yer t $2. We’ve mde $5,000  the up-sde d we’ve we’ve mde $10,000  the dw-sde. dw-sde. By smply llwg the structure structure  the mrket. By smply trdg trdg the plt hgh d the hrvest lw. lw. Nw Nw,, I stress, ths s

 ul prduct cycle mrkets. Whe I tlk  cycles, I me, t’ t’s relly hrd hrd t sy t yu tht thgs hppe t the sme tme every yer  mrkets tht re’t re’t ully prduced. I yu’re yu’re gg t prduce smethg,  repleshed supply ce  yer the yu c get sme rly relble ptters. I ther mrkets, perpetul prduct mrkets lke curreces d terest rtes d gld d slver d ll thse, t teds t d  lttle bt mre wrk  deret res t get the beet  t becuse tht c chge. Tey c prduce thse thgs y tme. But  these mrkets mrkets – d ths s where I lke begg trders t strt –  these these mrkets there s sme credblty t the prduct cycle. It’s t  gurtee, but wht’s the ltertve? ke every techcl sgl? I wuld suggest t becuse  tht prtculr mrket yu’d be chpped rud, prtculrly  the whp sws. S we try d elmte  lt  the whp sw trdes by detyg structure  the mrket tht’s pretty relble. Here’s ther lyss I d. Ts s srt   lttle bt lk  the wdw  the rm I lve    dy t dy bss. Ts s clled  crrelt lyss. Ad ths s ths Jue ctrct ctrct Shre Prce Prce Idex. Te blck les re the prce ct. Te gree le tht yu see there s the crrelt  ths yer’s yer’s prce ct t three prevus yers d thse three prevus yers re lsted t the tp there, where the crrelt t tht ct s very, very smlr t ‘97, ‘94, d ‘86, the crrelts crrelts re bve 84 percet. percet. I ct we hve e yer  ‘87 whch s, t 84 percet crrelt, s we verly tht. Nw wht ths ths mrket s tellg us s tht  ths mrket behves lke prevus yers, we’re we’re gg t hve  rly sgct sgc t pull bck but the we’re gg t mve  t ewer hghs. Ts srt  lyss s t be used wth ther lyss, rght,  drwg  whle pcture s tht yu get  whle pcture, but t s terestg hw relble sme  ths c be. It’ It’ss smply syg tht t ths prtculr stge stge  the mrket t s pssble tht we wll get  pull bck. Tt we wll w g t the prce ct  these these mrkets t determe whether r t tht pull pull bck s gg t ccur. ccur. We d’’t tke t s gspel but we certly hve t  md. d A stp lss strtegy lke I ws syg syg bere s  rder  the mrket plce whch prtects yur prts but t


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) stps yur lss. It’ It’ss prtculrly mprtt t the tl utset   trde becuse yu c’t c’t g t  trde wth  ulmted lss ptetl becuse the mrket c red yur md d t wll tke t rm rm yu. N, I’m I’m jkg, t des’t des’t red yur md. But yu’ve yu’ve gt t hve  de where yur p threshld threshld s. I yu’ yu’re gg t g t  mrket d yu’re yu’re gg t trde t, t lest hve  structured lmt. I yu’re re gg t plce  stp lss  the mrket, sme smple strteges re mvg verges. A bsc e just t gve peple  de s every tme the mrket mkes  ew hgh, put yur stp lss uder the lst lw. lw. Whe the mrket mkes  ew hgh mve mve yur stp lss there becuse the essece  ths structure s s s s the mrket mkes  ew lw, lwer th the prevus e, the the tred hs chged. S t prtects prtects yu. Wht yu’re yu’re syg s I’m prtect prtectg g prt, but I’m gvg the mrket rm t mve. I’m prtectg my prt d  I’m   the mrket chges ts md,  t turs rm  bull mrket t  ber mrket I wt t be ut, d I wt wt t be shrt d I d’ d’t wt t be lg.

3 Simple Si mple and a nd Easy Eas y To To Follow Triggers To Enter A Trade A trder lks r three sgls t trgger  trde. Te rst s  rtl sgl, the secd s  sesl sgl,  t exsts, d the he lks r  techcl sgl. Te rtl sgl s smply lgc d I’ll gve yu  exmple  lgc. I’ll reterte reterte these exmples. Frst s, re we we   terest rte rsg evrmet r  terest rte cuttg evrmet? Lgclly we’re we’re   terest rte rsg evrmet crss the wester wrld whch mes there’s there’s pressure  bds. Tt’ Tt’ss lgcl t me. Is tht tht lgcl t yu? yu? I yu kw tht, yu hve  p but whch wy bd mrkets re mvg. mvg. Is ur ecmy dg relly relly well? We hve  dctr tht we use, we cll t the msery We dex, ky, d the msery dex s structured ths wy. Yu Y u dd the prme terest rte, the the Federl, the Reserve Reserve Bk terest rte, yu dd uemplymet d yu dd the t rte tgether d yu get  umber d yu grph tht umber ver the lst te yers d yu c see where, whe the msery dex redgs re hgh, wht hve yu gt? Yu’ u’ve ve gt hgh t, hgh uemplyuempl ymet d hgh terest terest rtes. Hw mserble mserble re yu?

Pretty mserble re’t re’t yu? Tt’s gt t be wht? Tt’ Tt’ss gt t be  ber mrket, des’t t? Hw d we mke mey   ber mrket. We sell t. Yeh. Y eh. Let’ Let’ss sy yur msery dex reds lw lw t, lw terest rtes d d lw uemplymet. uemplymet. Hw mserble re we? Des Des’’t eve regster  the Rchter Sle, des t? Des’t eve regster. Yu’re Yu’ re s hppy s yu c ever ever be. Wht srt  evrmet d we hve rght w? Te lst tw yers whch s why the Shre Prce Prce Idex hs behved tht wy. wy. Lw t, lw terest rtes, lw uemplymet. Yu Y u kw, kw, t gves yu  lgcl utlk. utlk. Yu c red the press  yu lke, d the press wll sy, h, t’s t’s  ew hgh, theS&Pistradingatalltimehig theS&Pistradin gatalltimehighs.at’ hs.at’sfantastic. sfantastic. Youknow Y ouknow,iftheS&Pistradi ,iftheS&Pistradingatalltimehi ngatalltimehighsandthe ghsandthe Shre Prce Idex s trdg t ll tme hghs, yu kw whch wy the mrket s gg. But wht’s wht’s ur rml resps respsee t tht? ‘Oh, t’s t’s just bere  crsh. Yu kw, kw, I’m I’m gg t sell the ew hghs becuse t’s t’s gg t crsh.’ Let me tell yu  stry stry but HIH. HIH ell rm $3.50 t 18 cets ver  three yer perd. Every tme t mde  ew lw lw, peple were buyg t. Why? Becuse t’ t’s gg gg bck t $3.50. Imge the guy – d I hpe he’s he’s t here – mge the guy wh bught $10,000 wrth  HIH t 18 cets, the trde  the cetury. cetury. $10,000 t 18 cets, the the lst trde  HIH. Tt’ss wht yu cll  ‘gd bye’. Tt’s gd bye huse, Tt’ gd bye we, gd bye bt.

How To Put All The Pieces O The Trading Puzzle Together Wh’s wre  “Te Peers” Peers” by Frederck Frederck McCubb? Hs ybdy see t s the gllery? Ts s  terestg lgy t the pwer trptych, becuse we use rtl lyss lyss whch s lgcl. Tere must be be  lgcl res why prces mve mve up d dw. I there’s  sesl ptter t smply crrbrtes r edrses yur p d helps yu t decde wht yu shuld be dg. Ad  the techcls, whch s the prce ct, crms yur ther lyss the yu hve  trde. Ad  yu hve  trde yu’ve yu’ve ly ly gt e chce, e decs t mke. D yu tke t r d’ d’tt yu? Ad d’tt l yursel wth t. I me, yu’ll d ll the d’ ress  the wrld t t tke these trdes. We c be very, very clever wth urselves whe we d’t wt t d


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) smethg, rght? Te cts re yu c be tught tught hw t d t, t s beg de by ther trders. I smebdy c d t, the yu yu c ll d t. Eve Rchrd Des the gret trder hmsel sd, he ws humbled by hw esy t ws t tech peple hw t d ths. Te quest s,  yu yu re just trdg techclly I c uderstd hw yu c be  lttle bt hppy smetmes becuse  the whp sw trdes d yu get ve lsses   rw, t smetmes relly, relly hrd t jump bck ,  the sxth trde. S yu eed sme ther ther srt  lyss whch helps yu t supprt yur decs  yur trde. S yu eed rtl, yu yu eed sgls. Nw, McCubb’s Nw, McCubb’s ptg. ptg . I yu’re yu’re mlr wth t, t cmes  three pels d there’s there’s  stry t every pel. But des ybdy kw the stry  the whle ptg? Te let pel  McCubb’s “Peers” re whe they’re ree settlers, ree settlers  erly Austrl were thse peple tht were gve ld rghts  they were prepred t g ut t the bush d estblsh themselves d settle  the bush. Ad the let pel shws  wm sttg rther dejected, I d d’’t kw tht she ws t hppy but beg there. N rug wter, wter,  electrcty, electrcty, rght. Ad her husbd s  the bckgrud cuttg dw  tree. Nw she s sttg   lg  tht let pel. Tt lg reppers  the mddle pel d he s sttg  the lg, she s stdg there hldg  bby. bby. S thgs re gg lg pretty well. well. I yu hve  lk lk  the bckgrud  the mddle pel, there’s  huse beg bult. He’ He’ss clered sme ld behd there d there’ there’ss bee  huse bult. S he’ss clered sme ld, bult  huse, he’ huse, mde  hme. Tey hd  mly. Te sme lg ppers  the pel  the rght-hd sde d there’s there’s  crss. A grve there. Nw McCubb ever tld us whether tht ws the bby bby,, hs we, the mly,, r whether tht ws  strger tht smply cme crss ly the grve. He ever ever sd wht tht tht lst pel represeted. But wht he dd sy ws tht  the bckgrud thrugh the clerg  tht rght hd pel, tht’s tht’s the twshp  Melbure beg bult d grw ut  ree settlg. Ad tht’s tht’s the stry  McCubb McCubb’’s “Te Peers”. Peers”. Ech pel s  stry but the whle pcture s  bgger stry. Ad tht’s wht yu’ve yu’ve gt t d whe yu’re trdg. Whe yu’ yu’re trdg yu hve t hve  lgcl

res r the trde t ccur. I the trde hs sme sesl justct t t tht dds mre t yur pcture d  the prce ct crms wht yu hve bee ble ble t d ut but these cmmdtes the yu hve  trde. trde. I yu hve  trde d  turs t  tred the yu kw hw t trde t d yu ly eed t d  cuple  decet treds  yer. Everybdy hppy wth tht? Is t lgc lgcl? l? Hve’ Hve’tt lst ybdy? It s mprtt, t’s crtcl t trde  these mrkets, t hve  tred llwg pl. Prtculrly whe yu strt ut  these mrkets becuse s I sd bere I d’t d’t wt yu t ctve  these mrkets, I just wt yu t kw tht these pprtutes exst  the mrket, tht these treds exst  the mrket d whe yu d e there s  pprtuty r yu t trde t. Hw much mey c we mke ut  ths mrket, I hve  de. I c’t sy t yu tht we’re gg t mke X mut  dllrs ut   trde. trde. As yu c see rm the hethetg l exmple. We mde $1,000 e yer d d we mde $8,000 ther yer. I d’ d’t kw. kw. But, yu kw, kw,  yu’re t trdg t, guess wht, yu’re t gg t mke ythg. S wht d yu eed   pl,   trdg trdg pl? Yu eed t kw hw d whe t eter. Well, tht’s the trptych. Tt’s hvg  sesl d hvg  lgcl res r Tt’s these mrkets t mve d hve the prce prc e ct crm t. Hw my my ctrcts re we gg t trde? Well, t the strt we’ll trde e ctrct d we’ll pyrmd e ctrct  by re-vestg d cmpudg the prts  these trdes. Hw much rsk? We hve  de  hw much we’ We we’re prepred t rsk t the tl stge  these mrkets. mrkets. Ad we’ve we’ve gt t hve tw exts. We’ e’ve ve gt t hve  ext  cse thgs g wrg d we’ve gt t hve  ext t tke mey ut  the mrket whe t’s t’s the rght tme t d s. Oky, let’ss hve  lk t whet. Whet mkes ts hghs rud let’ but pltg tme, December/Jury, December/Jury, d t  t mkes ts lws rud but the mddle  the yer t hrvest tme. Ater pltg we lk t tke shrt shrt psts r sell t ths mrket d ter hrvest we lk t tke lg psts r buy t ths mrket. Tere’ Tere’ss whet ver the lst ve yers. Fuy thg but ths chrt, the hghs re lwys hgher th the lws  tht chrt,. Te hghs ccur, guess whe? Rud but Decembe December/Jury, r/Jury, rud


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) but pltg tme, d the lws ccur, guess whe? Arud but hrvest tme. Sgle ctrct trdes prduced $1,200, $1,700, $6,000, $6,000 d thg ths yer. Why hve’t hve’t we tke y trdes ths yer? Becuse we hve’ hve’t gt y prce sgls yet ths yer. We hve ver-supply  whet t the mmet d ur We ur lgcl resg  tht justes ur p there. Fr stce, we hve wht we cll the stcks  use rt  grs,  cmmdtes, d tht smply sys hw much we crry ver rm lst lst yer tht ws usld usld r uused rm lst yer. Hw much re we crryg ver t ths yer t dd t the ew crp? We We’ve ’ve gt  lt  whet let ver rm lst yer rud the wrld. S wht’s wht’s tht gg t d t prces? Keep prces prces suppressed, rght? S, kwg tht, we’re we’re t relly lkg very ggressvely t whet r  pst pst. . We prbbly wuld’t wuld’t tke t ths stge y buy sgls sg ls  whet becuse they’d they’d be very strg uless ur lgc behd the trde hd chged d they hve’t hve’t bee ble t uld the 40 percet crry ver stcks rm lst yer yet. S we’ve gt 40 percet crry ver rm lst yer, dd tht t ths yer’s yer’s hrvest, wht re we gg t hve?  much supply, bslutel bslutelyy crrect. S tht’s tht’s  exmple  wht I me by lgcl trdg. trdg. Te Austrl ecmy ver the lst cuple  yers hs bee very, very strg, t’s bee drve by wht they cll  resurce bm. Wht’ Wht’ss the e stck  ur mrket tht wuld beet rm  resurce bm? ry BHP. BHP. Wht’s the e stck  ur mrket tht wuld beet rm rsg l prces? BHP BHP.. BHP s the lrgest prducer  l  the wrld. BHP s gg t beet rm resurces d t’s t’s gg t beet rm l. S wht re we lkg t d wth BHP? We’ e’re re lkg t buy t. Des tht mke mke everybdy hppy? Wh’s gt BHP  ther prtl? Oky Oky,, gd. Je hs, 1929 crsh m. Rght. Yeh. S there ws  sgl  BHP whe t brke ut  $9. Nw t’s t’s tht stge, let’s let’s use the exmple yu yu’’re gg t buy 1,000 BHP t $9. Yu Y u sped $9,000 t crry tht pst. pst. Yu’re Yu’ re , yu’ yu’re rght, t’s t’s lgcl, yu kw. kw. Is t sesl? Well, mybe t but let me gve yu ths exmple. Wheever there’ there’s  resurce bm, des des BHP beet? I c’’t tell yu tht the sesl s every seve yers yu c

hve  sesl resurce bm, but wht I c c  sy s tht  there’s there’s  resurce bm, the the chces re tht BHP s gg t beet rm t. S we buy t t $9.00 $9.00 d trde t t $19. Yu’ u’re re $10,000 up   $9,000 utly. Yu’re Yu’ re t ut  t yet yet becuse t stll hs’ hs’t gve yu  sgl t get ut. Let me shw yu ther ther wy  trdg t. Yu c trde t wth wht we cll  dvdul shre uture. Te tp 50 stcks  the Austrl Stck Exchge hve sscted wth them wht they cll  dvdul shre uture. uture. It s  uture  the BHP stck. It csts yu $550  mrg t trde BHP  the Sydey utures exchge. Tt’ Tt’ss  sgctly less mut th th $9,000, s’t t? Yu stll ctrl 1,000 Yu 1,000 shres. But r $550 yu yu c ctrl 1,000 shres d trde exctly the sme prce p rce ct. Tt’ Tt’ss leverge $550 t ctrl $9,000. Fr every cet, we cll t  tck r  pt, r every cet tht the shre mves r the shre uture mves yu mke $10. Tk but t. Yu’ u’ve ve gt 1,000, $10  pt, s yu mke $10  cet  prce mvemet. We’ve We’ ve held tht shre uture uture r sy  yer. yer. S every qurter we rll t t the ext ctrct. We sell the uture t $19. We We’ve ’ve pd $150  cmmss cmmsss s cmpred t but $420  yu pd t thrugh yur stck brker. Yu Y u prt t $10,000 d d yu’ve yu’ve ted up $550 $550 r tw yers whch yu get bck t the the ed  the trde. Wh’s t hppy? Tt’ Tt’ss wht we cll leverg leverge. e. Fr $550 yu c ctrl 1,000 shres  BHP d beet exctly the sme s  yu’d bught the stck. Why wuld’ wuld’t yu trde tht wy? wy? Srry? I the stck ges dw dw  yu lse mey. mey. N, ky, ky, tht’s tht’s  gd quest. quest . Te ldy sked… srry, I dd’t dd’t get yu me. Gwe. I t ges dw, dw, d yu lse mey? mey? Yes, yu yu lse mey mey t the rte rte  wht? $10  pt. Rght. Ts s where we put the rst rsk level . Hw much re yu yu prepred t rsk whe yu eter t  t tht trde. Let’s sy yu’re yu’re prepred t rsk $500. $50 0. Yu’ u’re re gvg the mrket 50 cet rge. Well, yu’ yu’d get $50 bck ut  yur mrg. Yu’ u’ve ve lst $500. Wht’s the derece betwee tht d yu buy t t $9, $9,000 t $9, yu’re prepred t sell ut  yu lse $500 s yu get $8,500 bck. It’ It’ss the sme, s’t s’t t?. Except  ths stce yur leverge, yu’re yu’re ctrllg the pst, by emplyg less cptl whch rees up ther cptl t tke ther


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Millionaire Phenomena Phenomena - Stock Market: SEPHEN JENNINGS (cont.) pprtutes. Prtculrly r peple tht hve hve lmted vlblty  stck. stck. Ts s t  bd wy t trde. trde. Des everybdy get tht? Gd. Flks, I hpe tdy I hve peed up yur md t the pssbltes. Every dy there re pprtutes  the mrket, d we’re we’re curretly   super-bm the lkes  whch e  us hve ever expereced bere. C the mrket g dw? Sure t c, but whe yu hve  trdg pl tht c prt rm bth drects - d yu relly cre? I thk t. Wht yu hve t uderstd uderstd s ll the cmpets tht uece  hghly-prtble trde. Oce yu get t, yu’ll lk t the mrkets   cmpletely ew lght. Yu’ll see mre pprtutes th yu yu’ve ’ve ever see bere d mst mprttly, mprttly, hve the cdece t trde the bg treds. Tt’ss where the bg mey s mde... Bg treds. Tt’ My l clsg thughts re, we’re we’re   mssve cmmdty bm... Are yu tkg dvtge  t? I hpe yu re, becuse  yu’re t, yu’ll lk bck  3 - 5 yers tme d kck yursel r t gettg   yur bum d dg smethg but t. My me s Stephe Jegs d t’s  plesure t brg ths brek-thrugh rmt t yu here tdy. Tk yu.


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Amazing Secret Weapon Weapon Hoarded Hoarded By Business Leaders, Celebrities, and Pol oliticians iticians Skyro Skyrockets ckets Your Your Income ncome,, ransorms Your Credibility, And Commands Instant Instant Respe R espect ct From From Te People You Meet! Part of the Millionaire Phenomena Series

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 yu kw, every eght mutes ther pers becmes  mllre, every eght mutes, yet the verge pers, the verge pers sts  the sdeles d wtches s ll these pprtutes just srt  t rud them. C we ll gree tht there’s the sme pprtutes rud yu yu rght w. w. C we ll gree t tht? S the verge pers sts rud d wtches pprtutes d they sy thgs lke well, tht’s tht’s  gret de but I wsh my husbd r my we ws here t d tht, becuse tht wuld be gret r them t d. Or they sy thgs lke well tht wuld be gret  I just hd  lttle bt mre tme, but I d d’’t hve tht much tme becuse  the weekeds I lke t relx d st rud d wtch the bllgme r whtever whtever.. Te verge pers hs  et wrth  less th $30,000. Less th $30,000. Put yur ger ut lke ths r e secd. uch yur chest d sy tht’s t me. It’ It’ss tme t stp dg wht verge peple d. I wt yu t tke ut ut  pece  pper d I wt yu t wrte three wrds dw dw rel quck. Te rst wrd s wt, W-A-I-.. Te secd wrd s wtch, W-A- W-A-I- W-A--C-H. -C-H. Ad the thrd wrd s wsh, W-I-S-H. W-I-S-H. Averge peple wt wt r the perect pprtuty d they wtch s ther peple prsper, d they wsh tht they were lucky. lucky. But successul peple, mllres d mult-mllres, ever wt r the perect pprtuty, pprtuty, becuse they kw tht there’s the seeds  gretess  every sgle pprtuty  they just tke ct  t. Ad they ever wtch ther peple prsper, prsper, becuse

Meet Christopher Guerriero Chrstpher Guerrer, he’s w  tertl best sellg uthr, wh’ss but t spll the bes d wh’ let yu   ll the sder secrets tht helped hm sell mre th 319,000 cpes  hs rst bk  less th  yer. Chrs strted wth  bk wrtg r mrketg experece, yet bult  system tht helped hm sell mre bks  60 dys th mst uthrs sell   letme – d sce the he d hs clets hve used tht exct system t buld  rmy  bk empres. I the prcess, Chrs hs ls becme  recgsed Iteret expert. Hs ctch-cry s tht  bk  the bkstre wll gve yu credblty d  smple lttle e-bk c mke yu rch.

they’re t dr busy ejyg le, becuse they tk  they’re lttle bt  ct  smethg tht ws gg t mke  derece  ther lves, d w they’re they’re ejyg ll the ruts  tht lbur. lbur. Ad they certly ever wshed tht they were lucky, lucky, becuse luck hs thg t d wth t.  t.

Stop Focussing On The Money. Here’s What You You Need N eed To To Focus On... S yu hve t sk yursel  quest. I I shw yu

Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.)  system, the exct sme system tht my clets d I use   regulr bss t mke mlls  dllrs,  I shw yu  system tht’s bee prve tme d tme g t mprve yur cme  mtter wht yu d r  lvg, re yu gg t tke ct r re yu gg t st  the sdeles d just wtch? Here’s  ct; true welth, true budce  le cmes ly ter yu stp cusg  the mey d yu strt cusg  dg smethg tht’s tht’s gg t mprve yu perslly.. Whe yu stp cusg  the mey perslly mey d yu strt cusg  dg smethg tht’s tht’s gg t buld credblty r yu. Nt e  these get rch quck kd  schemes tht yu hve t hde  yur clset d d, becuse yu’re yu’re rd tht yur eghburs re gg t d ut tht yu’ yu’re dg t. But smethg tht ctully gves yu credblty, smethg tht mkes yu prud, smethg tht yu’re prud t tell yur mly but d yur reds but. but. Tt’ Tt’ss whe the mey relly ws . Whe yu strt dg smethg tht bulds credblty r yu, yu wll be mzed t hw st mey strts t w t yur le. Ad yu’re yu’re gg t wder where the heck hs ll ths mey mey bee thrugh ll thse le yers. Nw, let me gve yu  exmple Nw, exmple.. N mtter wht yu d r  lvg, I d’t d’t cre  yu re  electrc r  pltc, r  mthemtc r  mgc, t des d es’’t mke  derece wht yu d r  lvg s r s ths exmple ges. N mtter wht wht yu d r  lvg, yu culd mmedtely beg mkg substtlly mre mey  yu hd  bk bk wth yur me  t. Ad t’s t’s  smple, smple prcess. A smple prcess tht I wll shw yu hw t d  30 r 60 dys, depedg  hw much tme yu wt t put t t. It’ It’ss t smethg yu hve t stp yur jb r, smethg yu c ly d  cuple  hurs  dy t the mst d relly cme ut wth smethg tht yu re prud . Ad whe yu d tht, whe yu yu stp cusg  the mey d yu strt cusg  smethg tht’ tht’ss gg t buld credblty r yu, whe yu buld  bk r  ud r smethg lke tht, the the credblty tht tht gves yu, pes up drs tht yu my hve ever dremed culd hve bee peed r yu. I my wldest drems I wuld hve ever mged tht I wuld lve  the hme tht tht I lve  rght w. w. I wuld hve ever mged tht I culd culd w the thgs tht I w rght w d I d the thgs wth my mly

tht I d rght w. w. I wuld hve ever ever mged  my wldest drems tht I wuld hve my w televs shw, but everythg tht’s hppeed t me ver the lst severl yers hs cme rm the udt  the credblty tht my bks r my uds hve gve t me.

Imagine This For A Moment... I’m gg t tell yu  lttle stry bere we rckg I’m d rllg here. I wt yu t pcture yursel yursel  ths stut. stut . Let’s sy r exmple yu tke, I d’t kw, kw, 30 r whtever dys d yu d wht I’m gg t shw yu t d d yu cme ut wth  prduct,  prduct tht yu crete. Nt smethg tht tht yu hve ghst wrtte r ythg crzy lke tht. A prduct tht yu crete, d yu mrket t the wy I’ I’m m gg t shw yu hw t mrket t, whch s smple t d, I’ll shw yu exctly hw t d t. Let’s sy yu d tht d yu’re yu’re sttg  yur hme ce d yu get ths phe cll. Ad ths guy sys t yu smethg lke well yu kw Gry, Gry, I gt yur bk, I lsteed t yur yur ud. I’ I’dd lke t y yu dw d I’d I’d lke t tlk t yu but mybe hvg yur w televs shw. shw. Wuld yu lke tht? Hw my peple wuld lke tht? S I’m I’m sttg  my ce e dy d I get ths phe cll rm ths guy wh s w  very gd red  me. Ad he sys m, I wuld lve lve t get yu dw dw here d tlk t yu, becuse we’re buldg ths ew etwrk, ths ew success etwrk wth ll these success spekers. Peple lke Br rcy – des ybdy kw Br rcy rcy – r Zg Zgler, wh kws Zg Zgler? Lke Bb Prctr, Prctr, des everybdy kw Bb Prctr? Prctr? Ad Mrk Vctr Hse, the guy wh wrte ll the Chcke Sup r the Sul bks? All these guys hve shws, success shws  ths etwrk, d he’s cllg me up w syg I’d relly lve t  yu wuld y dw d mybe tlk t me but –  yu wuld lke t hve  helth shw  ths. S I’m I’m gg t shw yu  rel quck clp rm tht shw, d whle yu’ yu’re wtchg ths, I wt yu t put yursel  ths pst. pst . Yu get ths cll d w yu’re yu’re sttg  ths guy’s guy’s ce, d he sks yu wht wuld yur shw be but? Ad yu’ve yu’ve gt t thk, becuse yu’ve gt t cme up wth  relly gd de  wht the shw s gg t be but. S we’re gg t cver  whle buch  stu tdy, d wht we’re we’re relly gg t cus  s  s dg thgs


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) tht re gg t gve yu yu credblty. credblty. Becuse whe yu buld credblty r yursel s my gret thgs hppe r yu, thgs tht yu wuld hestly thk rght w, ww, tht wuld just jus t be crzy. Tere’ Tere’ss  wy tht I culd d smethg lke tht. I’ I’m m t qute uqute wrthy  smethg lke tht. S we’re we’re gg t cver  lt  thgs d I wt yu t just wrte ths dw rel quck.. I’m quck I’m rm New Jersey. Jersey. Fr thse  yu wh d’ d’t kw ybdy rm New Jersey, I wll tell yu tht we spek st. Tere s  eed r cee r cee  ur lves. We just srt  g lke ths ll dy lg, lg, d  I hd  cup  cee I my explde. S  I g t st, yu’ yu’re re mre th welcme t yell ut d just slw me dw. Hwever, we’ve gt  lt  stu t cver. S whe I rst strt wrkg wth peple, e  the rst thgs tht I her s tht I just d d’’t hve the tme. Tt suds lke  relly gret de. I’ I’dd lve t hve  bk r I’d lve t hve  ud prgrmme, r I’d lve t hve smethg. Everythg tht yu’ yu’re syg suds relly cl, but t’s relly t r me becuse I d’t hve the tme. I d’t kw  I culd t tht t my schedule. Or they sy thgs lke I’ve I’ve gt  experece. Tere’ss  wy I culd wrte  bk. I hve  experTere’ ece. Let me sk yu  quest. Hw my peple  here here hve ever bee thrugh y kd   trgedy  ther le, r mybe  tugh stut  busess lke  bd busess prter r bee thrugh  bkruptcy r  dvrce. Hw my peple hve bee thrugh ythg lke tht  ther lves? Nw Nw,, dd yu ler  less whe yu yu wet thrugh tht? Yu lered  less? Oky, just but everybdy lered  less whe they wet thrugh tht. Wht  I cme t yu bere bere yu wet t tht stut, d I sd yu kw wht,  yu gve me $29 I wll tech yu the less bere bere yu g t tht stut. S yu bere yu g thrugh bkruptcy r bere yu g thrugh  dvrce, whtever, r $29 I’ll shw yu hw t get thrugh t ster d eser. Wuld yu py $29 r tht? Rse yur hd  yu wuld. wuld. S lmst lmst everybdy  here wuld d t. S  yu wet thrugh thse stuts d yu lredy lered  less, wht mkes yu thk tht yu d’’t hve experece t wrte  bk becuse ll yu hve d t d s srt  regurgtte tht rmt  ud, hve t trscrbed, put t  bk rmt d yu yu’’re de. Nw yu yu hve smethg tht peple rud rud the

wrld wll py yu t lest lest $29 t ler the less, less, s tht they d’t hve t g thrugh t d g thrugh ll the sme hrdshp tht yu’ve yu’ve bee thrugh. But the ly thg tht I her  lt s tht there’s there’s  wy tht I culd wrte  bk. Hw my peple  here, here, just rel quck, I’ve I’ve ever de ths bere – hw hw my peple  here beleve tht wrtg  bk wuld just be t much  smethg t thk tht they culd d  ther le; y  here? It’ It’ss t bg   thg. It’ It’ss t. I’ve thught tht. S my peple peple cme t me d thk tht, d I’ll prve t yu ver the ext – I d’t kw, ve mutes – tht yu’ll be ble t d t relly supersmple.

8 Steps To Creating A Book In Just 30 Days... Te wy I creted these sldes, s I tk cse studes rm clets  me s tht yu culd ctully see hw  clet wlked thrugh the prcess, d I thught t wuld be eser r yu t uderstd tht wy. S here’s here’s t wrte  best sellg bk  30 dys r less. Te clet’s clet’s me s y y Betm. S he cme t us d he sd yu kw wht, I’ve gt  experece, I’ve gt  clue where t beg, I hve  ctcts, d yu’re yu’re tellg me  I wt t mke mey I’ve I’ve gt t stp cusg  mey mey d I’m best t strt cusg  smethg tht’s tht’s gg t gve me credblty. credblty. I’ve gt gt t d smethg lke wrte  bk r  ud r smethg. He sd I just d’t d’t thk I culd d t. S I sd ky. I just wt yu t cmmt t dg eght thgs r me ver the ext 30 dys, dys, just eght lttle thgs. Frst, I wt yu t chse yur yur subject. S  yu were t wrte  bk, wht subject wuld yu yu wrte but. Wht re yu psste but? Wht d yu relly relly lve t d? Ad I wt yu t hestly hestly sped  whle dy thkg but ths. I yu lredy hve  bk de r  yu lredy lredy hve  bk de    yur hed d yu thk t’ t’ss cmplete up here stll, sped  whle dy gg thrugh t. Mke sure yur subject s e tued d cused r  gd udece. It’ It’ss tht mprtt, tht yu yu hve t sped  whle dy  t. But the secd thg s ter yu’re de yu’ve gt yur subject, the yu wrte ut the m tpcs tht yu wt t cver. cver. Yu mke them  lttle bullet bullet pt rmt, srt  lke the tble  ctets r  bk mybe.


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) Ad try t cme up wth 8-10 tpcs tht yu wuld wt t cver, cver, d tht whle prcess s gg t be be  very quck prcess r yu. A hl  dy mxmum t’s gg t tke. Te hrdest prt s gurg ut wht yur subject s gg t be. Oce yu d tht the rest rest s relly smple.

tpc d the I’ll mve ver t the secd pge d I’ll tech them everythg I kw but tht secd tpc. Ad I’ll recrd everythg tht tht I kw but the thrd thrd tpc, d I’ll just keepg dg tht ter pge ter pge ter pge.

Te thrd thg s yu hve t gther rmt r ech e  thse tpcs, s here’ here’ss exctly hw I d t. I’ll get my subject d the I’ll tke e pl whte pece  pper d I wll wrte e  the tpcs tht I wt t cver. Yu’ u’ve ve gt t gure I’m gg t d 8-10 deret tpcs  ths bk, lke 8-10 chpters, s I’ll put e chpter ttle d e subject   8.5 x 11 pece  pper d I’ll tpe t t my wll. Ad the I’ll tpe ther pece  pper t my wll rght ext t t, d tht wll be the secd tpc tht I wt t cver cver.. Ad the I’ll tpe ther 8.5 x 11 pece  pper t the wll d I’ll put my thrd tpc, d I’ll d tht r every e  my tpcs, s tht I hve ech e  the tpcs   seprte pece  pper. pper. Ad tht whle thg tkes me but 2-3 dys mxmum t gther the ctet.

S I’m I’m mkg  lttle ud ud   everythg I kw but ech e  thse tpcs, d tht whle thg,  yu relly g slw s gg t tke yu  whle dy t d. Mybe yu’ll yu’ll cme ut wth  tw hur ud  tht whle prcess, d the yu trscrbe t. S my lttle recrder hs  lttle crd tht hks up t my cmputer, d I culd dwld tht ud bck t my cmputer d I e-ml t t smebdy wh trscrbes t r me. Ad tht trscrpt prcess tkes but but 48 hurs r  tw hur ud. It csts me but but $120 r s, $60 per hur t trscrbe t.

Fr exmple, I my cme crss  tpc tht I kw wuld relly t well  my bk but I’m I’m t  expert  t d let me see  I culd pull smethg ut. ut. Fr my rst bk, mxmse yur metblsm, tht bk ws ll but helth, d e  the subjects  there ws  supplemets. Ad I d’t csder mysel, t lest t tht pt, I dd d d’’t csder mysel  expert  supplemets, vtm supplemets, vtm supplemets. S whe I gt t tht chpter, d ths s exctly wht yu culd d –  yu hve  chpter  yur bk tht yu d’t thk yu kw  lt but, yu smply Ggle t le r yu d whtever kd  serch yu d le. Ad yu red red  whle buch  the best rtcles ut there d the yu tur yur cmputer  d ll tht rmt’s tht lcked  yur hed w but tht subject s w yurs. As lg s yu’re yu’re t plgrsg t, yu’ll w kw t. Yu just lke wet t m cllege t ler but tht less. Ad the yu recrd recrd everythg but ech e  thse tpcs. I hve  lttle hdheld recrder recrder.. It cst me but $40, d I std  rt  my rst pece  pper wth my rst tpc wrtte  t d I wll std std there d I’ll mke beleve tht I m techg smebdy  rt  me. I’ll tech e  my clets – e  my preted clets – I’ll mke beleve they’re they’re stdg  rt  me d I’ll tech them everythg I kw but tht e

Nw,  I perslly tred t d tht trscrpt Nw, mysel, t wuld prbbly tke me weeks t d, becuse I’ve  desre t trscrbe wrd r wrd ythg tht I sy. sy. But yu sed t t smebdy wh’s wh’s  expert t tht. It des’ des’tt cst much mey. mey. Tey’ll trscrbe ll yur thughts  tht bk, d they’ll sed t t yu   wrd dcumet, just  regulr regulr wrd dcumet. Ad ter yu get tht, yu smply cle t up  bt. Yu’re Yu’ re gg t pull tht ut, ut, d the yu’ yu’re ls gg t d tht there’ there’ss  cuple  res tht yu mght wt t dd  lttle bt mre mre t, s yu dd  lttle lttle bt mre t s yu dd just  lttle bt mre ctet t thse res. Ad t my tke yu tw dys t d tht, d the yu sed t t smebdy wh s gg t mke yu sud lke yu kw wht the heck yu’re yu’re tlkg but. Yu hve ths gret kwledge  yur hed tht yu just tk ut  yur hed d yu put t  ud, d t’s gret qulty stu, stu tht culd chge peple’ peple’ss lves. Next, yu sed t t smebdy wh s gg t mke yu sud pressl. pressl. A edtr t edt yur yur bk s prbbly gg t tke but seve dys, d t my cst yu but $250, d the yu’re yu’re de. Yu hve ths thg tht suds lke  bk, mkes yu sud relly pressl wth ll  yur persl persl ctet  t. All tht’ss let w s tht t hs t lk lke  bk, s yu tht’ sed t t  typesetter, wh’s gg t put the mrgs  the rght spt r yu. Tey’ Tey’re re gg t put the hedles  ech e  the pges, the chpter ttles, the pge umbers  ech e  the pges. All thse cl thgs tht mke thgs lk lke  bk.


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) All yu dd s r s yu recrded recrded everythg tht yu kw but yur subject, d the yu let everybdy else d the rest. Te typesettg usully usully tkes but ve dys, d tht’s tht’s beg relly geerus geerus.. ypesett ypesetters ers usully g very quckly. quckly. It my cst yu yu $300 t the mst, s the whle prcess w hs cst yu well uder $1,000 $1,000 d yu hve  bk de. D yu thk yu culd d t  yu llw ths bsc prcess? Bck t y’s stry. I hd  experece, I hd  ctext,  clue where t beg. He whed d he cmpled d I wuld hte – I wsh I hd the phe cverst  hm tellg me hw he c’ c’t d t. Ad the ter  lttle mre th 30 dys d ys he t ly hs  bk but he ws ble t tur t t  mz.cm best seller.. He hd  bk  34 dys, d seller d he sys ter lg hgh schl Eglsh d ever tkg  sgle wrtg curse  hs le, eve whle I ws wrkg 50 hurs ech week t my rml jb, jb, he wrte hs rst bk. Mkg mey rm t eve bere t ws de, d by usg just e techque, he mde t  bestseller  34 dys. D yu thk tht chged y’s cme, beg  bestseller? bestsell er? Here’ Here’ss  quest quest. . Hw my peple  here lve   huse? Oky Oky.. Hw my my peple  here hve grss utsde ther the r huse? Nw let’s let’s sy yu’ yu’re re tryg t get smebdy t cme d cut yur grss, s yu tervew  cuple  ldscpers, d tw peple cme t yu. Oe pers cmes t yu d d they sy I’ll cut yur yur grss. It’ It’ss gg t cst yu $50  week. Ad the ther pers sys I’ll cut yur grss, t’s gg t cst yu $50  week, but bere yu hre ybdy here’s here’s my bk. I wuld lke yu t red red ths. Ts bk wll shw yu yu exctly hw t mke sure tht yu hve the greeest lw, s gree tht ll yur eghburs evrmetlly yu. $50, the sme exct thg, ther lwmwers lk the sme, they’re they’re gg t cme the sme mut  tmes. Wh re yu gg t hre, pers A r pers B? It’ It’ss   brer, rght. Let’s sy yu g get yur hrcut d ths s  ew Let’s pers, yu’ve yu’ve ever gtte yur hrcut there bere, but yu’re rel pcky but hw yur hr lks, yu g t ths e pers d they sy I’ll cut yur hr, t’s t’s gg t cst $25. Ts ther pers sys I’m I’m gg t cut yur hr, t’s gg t cst yu $25, but I’m ls gg t gve yu  cpy  my bks whch shws yu hw t hve the helthest hr ever, shy d helthy d mgeble, becuse I’m  mz.cm bestseller r  I’m  New Yrk Y rk mes mes bestseller. bestseller. Here’s my bk. Wh re yu g-

g t g wth? It just mkes sese. Te pers wh hs mre credblty s gg t seem lke the better chce  mtter wht. wht. Nw Nw,, pcture thse tw hr dresser shps. Oe s  e sde  the blck, the ther s   the ther sde  the blck. Hrdresser A, wh des t hve  bk bk struggles t mke mey. mey. Struggles s much tht they keep drppg d rppg ther rtes, thkg tht t’s t’s prce tht peple re mkg ther decs . I d’t d’t wt just ybdy cuttg cut tg my hr. I t’s t’s gg t cst me  cuple  bucks mre, I’m gg t g smeplce else. I I thk smebdy smebdy else s gg t d  better jb, I’m I’m gg t g sme plce else. Per Pers s B hs the sme type  hrdresser shp, but she’s  uthr, just  regulr uthr. uthr. She’ She’ss gt  le  peple utsde  her shp ll the tme d she c rse her rtes every sgle yer, d she c get tht mey every sgle yer. Ad  whtever busess yu’ yu’re , yu c ever hve hve t wrry but prce wr wth yur cmpett cmpett ever g, becuse yu’ll hve the credblty, becuse yu’ll be see s the expert  yur eld.

Now That You’ve You’ve Written Your Your Book, How Do You Sell It And Make Money Oky, s I guess I culd wrte  bk. It des’t seem ll tht hrd. I guess I culd d t  I just d tht eght thgs, but wh the heck wuld buy t. I me, t’s t’s me. I’m  bdy. bdy. I’m t Stephe Kg. I’m t e  these guys, Jh Grshm wh hs  gret gret me. Wh the heck s gg t buy my bk? Whe I rst wrte my rst bk I hd hd  e-ml lst, I hd bdy t relly sell t t. I just hd  strg desre t wrte  bk d t get tht credblty, hpg tht t ws gg t buld my busess. Wth  shrt tme, tme, wth 60 dys, the rst 60 dys, we sld sld ver 60,000 cpes. Wth 60 dys  the bk cmg ut. Ad c I mybe mke mke sme mey whle I wrte t. Nw e  the thgs tht we tech ur clets, s tht t’s t’s very helpul  sted  hvg t tke yur credt crd ut d py r yur edtr r py r the typesetter r py r y  tht stu, yu ler hw t mke mey bere yu eve wrte yur bk. S tht whtever mey yu mke c ud y expeses tht yu my hve, plus dd sme mey t yur yur bk ccut. It lwys mkes me eel ll wrm d cuddly sde whe I mke mey. mey.


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) How To Develop A Hungry Audience For Your Book S here’s cse study umber tw, Le Brdley, hw t develp  hugry udece r yur prduct. prduct. A udece tht s gg t be wtg r yur bk t cme ut, d redy t buy yur bk s s s t des cme ut. Nw whe we d ths, we crete – w w, wht we dd r Le, s  s we tk – here’s here’s tw wys yu culd d d  t, bere I tell yu wht we dd Le. Frst we eed  uud, becuse we wt t geerte trc r yur webste. S hw re re we gg t get tht ud? Des ybdy wt t tke  guess hw hw we’re we’re gg t get  ud r yu? Yu culd recrd smeth smethg g  the cmpute cmputer. r. Hw but – we lredy just wet thrugh hw yu’re gg t wrte yur bk. Yu lredy just recrded smethg. Hw but we prmse peple tht  yu g t ths webste, we’re we’re gg t gve yu the uedted uedted vers, the thughts tht were gg gg thrugh the uthr’ uthr’s md. Te behd the scees thughts tht wet t cretg ths bk d we gve t t yu r ree  yu just g t ths webste d yu tke  survey. survey. Tere’ Tere’ss yur ud. It’ It’ss lredy de. Yu d’t hve t d ythg else. els e. Le wted smethg  lttle bt mre pwerul, s wht we dd ws we clled Le up d we recrded recrded  tervew r hm. Ad we tlked t hm r 60 mutes  the phe d we recrded tht whle thg, d we used tht lttle ud. It cst ether e   us ythg t prduce, d we creted  ud. ud. Ad w we’re we’re cretg  webste r hm. Ad the rst pge  tht webste s we’re we’re sedg peple there. We’ e’re re syg lste, I’m I’ m cretg  bk d I wuld lve r yu t g t ths webste d I’d I’d lve r yu t just sped 30 secds d ll ut ths e quck survey. survey. Ad  yu d tht, wht yu’re gg t d s yu’re gg t help me t gther ctets r my bk, s tht the bk tht I cme ut wth s exctly wht yu wt. wt. Here’s wht I g s r. Ts s the geerl de, d  yu g t ths webste d yu ll ths e lttle quck survey ut, we’ll gve yu  $49 vlue, whch s  s ths tervew tht I just dd d t tells yu three wys t whtever yu d  yur dustry. dustry. Ad Le s  expert t helpg peple t lk d eel yers yuger, s tht’s wht ths whle thg s. S the rst pge  hs webste s just  survey pge. Peple g there just t help Le ut. Nw Le dd’t

hve  e-ml lst. He hd but 100 peple tht were mly,, reds d c-wrkers  hs lst. Ad he set mly them tht e-ml e-ml skg them t g t hs webste. Ad the secd thg s, s s s they lled ut tht survey, survey, we gve them  pge tht sd hey wt  secd, bere yu g y urther, I’d I’d lke t gve yu  e tme pprtuty.. I’ tuty I’dd lke t gve yu the chce t get 50 per cet    prduct, d I kw tht yu lke t lk yers yuger becuse bec use tht’s why yu’re yu’re here. Yu’ u’re re here t swer ths quest. quest . Yu’ u’re re here t get  cpy  ths ud tht’s ll but hw t lk yers yuger. S I’d I’d lke t gve yu 50 per cet    prduct tht helps yu t lve le  the bdy  yur drems. Nw Le dd’t hve  prduct s we serched ut ltes d we ud e  my persl ltes wh hd  prduct tht tht ws wllg t gve t t Le. Ad w Le’’s mkg  lttle bt  mey ech tme peple g Le thrugh ths. Nw peple d’t d’t hve t buy ths. Tey wet t the survey pge, the they g t ths pge d they c sy  I d’t wt tht. Ad the they g t  pge whch s ll but but hw t buld Le’ Le’s lst. He ly hs 100 peple. We wt t mke sure tht there’s there’s  hugry hugr y grup  peple wtg r hs bk t cme ut, ce he’s he’s de wrtg t. S wht we d s, we sy hey, hey, bere yu lste t ths ud – I me, t’ t’ss relly jm pcked wth rmt, d t’ t’ss  $49 vlue. Ad t’s t’s ever gg t be ered r ree ree g, d Le wll ever er ths ud r ree g. Te ly wy peple wll ever be ble t get ths ud s  they buy hs bk, r  they py $49 r the ud. But plese tke  mmet d tell  ew reds but t s tht they culd get t r ree w, bere we tke ths er dw. Ad wht we ud s tht  Le’ Le’s ste he gt  23 per cet cvers  ths pge. Tt mes tht r every sgle pers wh cme here, t lest e ew me ws dded t hs lst. S  100 peple cme the t the the ed  the dy, dy, Le hd 200 peple  hs lst. Becuse sme peple lled ut e me t sed  red tht eml, sme peple set ut tw mes, sme peple gve hm three mes, sme peple gve hm  mes. Sme peple cheted d cme bck d gve hm  extr me. But  verge, ter thse e-mls were set ut d we dd’ dd’t grb y  thse e-ml ddresses, ddresses, they were set  e-ml vtg them t cme d get  ree ud


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) s they hd t ctully cme bck d get the ree ud bere they were put  Le’s Le’s lst. S tht’s tht’s  duble pt . Ad they hd t g thrugh tht tht whle prcess, s tht they hd t g thrugh the e tme er d the they hd t g t the pge tht sked r reds mes t get tht ree ud. I the ed, every tme he r ths he dubled hs lst sze. Ad  the l pge s where Le’ Le’s reds d mly get  cpy  tht ree ud tht he prmsed them. Ts s hw Le mde mey, mey, bere he eve wrte hs bk. Ad there’s three prts t ths pge tht’s rel mprtt r yu t uderstd. Frst, there’ there’s the ctul ud. O hs ud he mets mets  cchg prgrmme. prgrmme. Nw Le dd’t dd’t hve  cchg prgrmme t the tme. He sd yu kw wht, I relly wt t mke sme mey wth ths d I eed t strt geertg sme mey,, becuse I’ve vested s much mey  ll these mey ther prgrmmes. I eed t strt seeg sme gd retur. Hw c I mke sme mey mey  ths? S I sd t the ed  yur ud, put  lttle cmmercl but  cchg prgrmme. He sys, but I d’ d’t hve  cchg prgrmme. prgrmme. I sd well let me sk yu  quest. I yu were t get  cll rm smebdy d d they sked  I gve yu  $1,000, wuld yu cch me, wuld yu metr me, me, wuld yu sy yes? Ad he sd  curse I’d I’d sy yes. Well hw my tmes, hw my phe clls wuld yu gve them r $1,000? Ad he sd well, I’d prbbly gve them but 10. I sd ky, s w yu hve  cchg prgrmme. Fr $1,000 they get 10 persl e  e clls wth yu d tht’s tht’s the ed  t. Just try t ut. Just thrw t ut ut there d see wht hppes. Yu hve thg t lse. lse. S we put  lttle cmmercl  hs ud, d the we put  lttle lk  the bttm bttm  the pge. Ad tht lk s becuse  lt  peple re gg t lste t hs ud rght  the web pge, d whle they’re there they my clck tht lk d shp  lttle bt. Pe Peple ple lve t shp. S tht lk ges t  pge whch descrbes ths cchg prgrmme, whch he des’t des’t relly hve yet but tht he’s he’s gg t sell. Ad the there’s there’s  thrd prt. I sd Le, c yu plese wrte sme chet sheets, r wrte  lttle wrkbk, s tht peple culd get mre ut  yur ud. Ad he spet but 30 mutes d he wrte wrte  lttle wrkbk r ths ud, ths ree ud. Des ybdy kw wht Wl-Mrt Wl-Mrt s? D yu guys hve Wl-Mrt Wl-Mrt  Austrl? Austrl ? Oky, s Wl-Mrt’s lke K-

Mrt. Wl-Mrt’s  huge ch  stres, dscut stres  Amerc, 40 per cet  Wl-Mrt’ Wl-Mrt’ss prt hppes  the lst 20 eet bere the the peple check ut. Ad yu’ yu’re gg t d the exct exct sme thg  yur yur busess. A lt  yur prt s gg t cme rght bere the peple re de. S they lste t yur yur ud, they clcked  yur lk, they dd’ dd’t g t the cmmercl  the ud. ud. Tey gured h, I d’t wt t d tht. Tey clcked the lk d they red yur sles pge d they sy I d d ’’t kw  wt t d tht. Nw they’ve they’ve gt yur wrkbk. Tey’ Tey’re re t the lst 20 eet bere check ut, d the cmmercl tht we put  the wrkbk s where the mjrty  hs cvers hppeed. S Le hd e e webste wth ur bsc pges. He hd  60 mute mute tervew t crete  ud. Tt ws t. He pd thg thg r the ud. It ws  ree recrdg tht we dd. He sld 12 cchg pckges  tw weeks r $997. He mde lmst $12,000 $12,000 prt, d he dd’t wrte hs bk yet d he dd’t hve  cchg prgrmme t strt. Des ybdy thk tht’ tht’s pretty cl? Wuld ybdy lke t hve hve  cchg prgrmme lke tht? Oky. But wt  secd, becuse w Le des g Oky. d wrte hs bk, becuse he sys ww Chrs, ths s relly cl stu. D yu thk I culd mke mre mre mey  I ctully hd my bk de? S I sd well yeh, get yur bk de. It’ It’ss ly gg t tke yu  lttle whle lger. Yu’ u’ve ve gt the trscrpts. trscrpt s. Yu’ u’ve ve gt everyt everythg hg else. S ths s wht hppeed. “Tree months ago I didn’t know anything about writing a book or marketing, or really what I had to do to change my luck in business. But as I write this, this, my new book is selling about ve copies every day. day. Tat’ Tat’ss like $4,300 every month and I never have to work on it ever again. I also got my rst paid speaking gig here here at a local corporation, corporation, and they already said they’d go ahead and buy 500 copies o my book beore I even show up. I mean this stu is just plain antastic, and really I eel privileged just to be a part o those that Christopher is personally coaching”. Oky, s Le, wht dd we ler rm Le. Wth 30 Oky, dys  dg tht lttle cchg sle tht he dd, he w hs  bk wth hs me  t, smethg tht he creted. Ad he’s he’s gt t psted le d t’s vergg vergg ve cpes every dy d he’s he’s dg thg else t mrket t. It’s ll set up  ut-plt r hm.


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) Ad w hs ew credblty. credblty. Wht dd I sy bere? Te mey ws whe yu stp cusg  the mey, mey, d yu strt cusg  dg thgs tht re gg t buld yu perslly d tht re gg t buld credblty r yu. yu. He gt pd r hs rst spekg gg $5,000. He wet  r  etre dy t  crprt. Perslly Pers lly I thught tht ws  lt r the crprt t py hm, but I ws very prud  hm r egttg t. Ad thrugh  cuple  techques tht we tlked but, he smply sked them t buy  cert umber  bks bere he shwed up d they set hm  cheque bere he eve shwed up r  bx ld  bks. S w he’s he’s sellg bks t crprts by the bx ld. Oky. S I guess I culd wrte d sell  bk, Oky. bk, but I wuld’’t d t uless I kew r  ct tht I culd sell  wuld lt  bks. Yu guys re s greedy. I c’ c’t beleve yu wuld eve sy tht t me. 90 per cet  mst bks wll ever sell mre th th 50,000 cpes ever  ther etre letme, d tht’ tht’ss e-bk sles d bkstre sles cmbed. S we wt t ler ler hw t sell  utrgeus utrgeus umber  bks, rght. Sy yes. We wt t sell  utrgeus umber  bks. Rght.

How I Sold 60,000 Copies in 60 Days My rst bk ws clled mxmse yur metblsm. I tld yu wth 60 dys we sld ver 60,000 cpes. Wth the rst yer we sld sld ver 319,000 cpes, d t gve brth t  relly cl busess, d t ls gve brth t  secd bk clled the tw dy wrkut, whch tk but 17 dys t wrte. Ad the tw dy wrkut s t  hrd bk. It’ It’ss just  dgtl bk, but t sells sells le every dy r $29 d we’ve sld ver 117,000 cpes  tht, just wth the rst yer. yer. Yu d the mths  tht. But ths s wht we dd. Bm! We dd  lt  deret cl mrketg mrketg des. Press releses, releses, we dd press releses.. Here’ releses Here’ss  de. S I get  e-ml rm smebdy d I’m  ther lst. I d’t eve kw wh ths pers ws. I gt  e-ml e-ml  whle bck d d t ws but Atk’’s gg bkrupt. Des everybdy kw wh Atk Atk’’s s, the det cmpy? Oky Atk Oky..

The Press Release That Created A Trac Stampede S I get ths e-ml but them gg bkrupt d

I sy ww, ww, I’m  the helth dustry. d ustry. Tere’ Tere’ss gt t be sme wy I culd wrte  press relese relese but ths. S I st dw d I wrte but d t tk me but 20 mutes d I belt ut ths press relese, d I upld t t  cmpy clled prweb.cm. Prweb.cm, r thse thse  yu tht d’t kw t’s  plce tht wll submt yur press relese ll rud the wrld t ll these deret ewsppers d everythg else, d I press press submt. Ad the ext mrmrg I gt t my ce d I pull up my PR Web ccut becuse they’ll tell yu hw my peple ctully pck up yur press relese. Te ext mrg ver 200,000 peple pcked up tht press relese. Tt mes t’s t’s beg used ll rud the Iteret  webstes r ctet,  blgs r ctet,  ewsppers,  ewsletters. Hw cl s tht? Tt’s just press releses releses.. Nw,  yu culd tht d hve tht kd   mNw, pct, hw my peple wuld d tht t lest ce  yer? Hw my peple wuld wrte  press relese  they culd get tht mut  mpct t lest ce  mth? Hw my peple  here wuld d t mre th ce  mth? Nw yu’r yu’ree strtg t thk lke me, d I’m  greedy s   gu.

Sell Them Direct To Major Corporations Nw we’re we’re t gg t g thrugh ll these. Crprte sles. I hve  gd red. Hs me s Gry Blr. Blr. Gry,, I ws  the phe wth hm the ther dy d Gry we dd ths tervew d I sd Gry, hw my bks d yu sell  verge verge t crprts? He sys well s r I’ve sld ve mll cpes  bks t crprts. Fve mll mll cpes. Ad there’ there’s  lttle lttle secret. Ad the secret s, s tht crprts, c rprts, mst lrge crprts wll buy bx lds  bks rm yu  yu keep the prce dw uder $10 ech. S $9.97, mke t esly rdrdble t them d they’ll buy bx lds  bks rm yu,  tht bk wll prvde ctet c tet r them t ether gve wy t ther st r t ther mgers, r t ther custmers. Fve mll cpes.

Non-Competitive Joint-Ventures Created A Truck Load o Sales Ad jt vetures, here’ here’s  exmple  e  my jt vetures. Ag, the mjrty  my bks bks re  the helth dustry. dustry. S I wet ut d d I dd sme relly hrd wrk t d sme equpmet eq upmet mucturers, sme


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) weght ltg equpmet mucturers wh sell equpmet le. Ad I dd sme reserch reserch  sme supplemet cmpes, vtm supplemet cmpes wh sell supplemets le. Ad we creted  jt veture wth them, d w every sgle tme ybdy ges t ther webste d buys  pece  equpmet r buys buys  supplemet, they g t the checkut d  ther shppg crt s mxmse yur metblsm checked . Tey hve t ucheck my bk bere they sh  they d’t ws’t  cpy  my bk. bk. Hw cl s tht? Des ybdy thk tht creses my cme just j ust  smdge, just  smdge? Here’s the bks tht I creted usg ths prcess lredy, d ths s but e bks but t des’t des’t clude mxmse yur metblsm, whch ws ur gshp bk d t des’ des’t clude the tw dy wrkut.

How To Become A Million-Dollar Author and Live The Lie O Your Dreams... Te gl s t stp dg thgs tht verge peple d t get verge results, d t strt dg thgs tht peple wh get extrrdry results d. It’ It’ss t stp wtg d t stp wtchg d t stp wshg r thgs t get better, d t strt dg e lttle thg tht’s tht’s gg t dd credblty t yu perslly perslly.. Oe lttle thg tht’ss gg t mke yu prud rm tht’  rm ths pt rwrd. Oe lttle thg tht s gg t mke yur mly prud  yu, rm ths pt rwrd. Oe lttle thg tht’s gg t crete  prduct tht’s gg t lve  ter yu’’re ge, s tht uture geerts wll kw wh the yu heck yu were. Ad wht’s wht’s relly cl s tht tht  yu d ths prperly, prperly, yu’ll mke sme mey. Ad wht I lwys tell my clets s I wt yu t set up three bk ccuts. Te rst bk ccut, t’s t’s where ll the mey ges. S whe yu sell yur bks r yur uds, t’s t’s where the mey ges. Ad the yur secd bk ccut, ccut, whch s utmtc – the rst bk ccut mmedtely, s s s let’s sy $1,000 cmes , 10 per cet  tht ges t yur secd bk ccut, d tht’s yur slry. S tht’s tht’s wht yu c dp t t. Ad the thrd bk ccut s the bk bk ccut r yur drem, whtever the bg res, the bg hry udcus res r yu dg ths s – I’ll gve yu  exmple. Oe  my clets clled me up the ther dy d

he sd lste, Chrs I just hd t tell yu tht I wet t my ce the ther dy d I pulled ut my cmputer cmputer.. Ad the very rst thg tht I d every sgle mrg s I lk t my bk ccut t see  I’ve I ’ve reched my gl, d I just the ther dy reched my gl where eugh mey hd ltered t my drem ccut, where I culd lterlly py r my dughter’ dughter’ss etre ur yers  cllege, d she’s she’s ly eght yers ld. Hw cl s ths? S here’s hw t becme  mll dllr uthr. I lered  less rm  metr  me  lg tme g. Ad tht ws tht why wuld wuld yu mke $29 rm sellg sellg  bk, whe yu culd sell the exct sme bk d mke $1,000, becuse tht bk gves yu credblty c redblty tht llws yu t crete ther prducts. S here’s  cuple  exmples, d I’m gg t sht thrugh ths but yu’ll yu’ll get the slde. Cchg prgrmmes. I yu ly sell 25 peple t yur cchg prgrmme,  yu tke  etre yer d yu ly sell 25 peple t $2,500, the tht’s tht’s  ddtl dd tl $62,000  yer.

Audio Programs Auds, every sgle bk yu hve hve shuld be creted t  ud. I ct,  yu d t ths wy, wy, yu shuld crete yur ud bere yu eve crete yur bk s tht yu c strt mkg mey.

E-Classes E-clsses, ths s t smethg tht tht we cvered. Hwever,, cretg  e-clss d sme  these ther prducts ever tht I’m I’m gg t tlk but, tkes but  dy t d ter yu d tht e rst ud. ud. I yu sell ly 25 25 peple t  shrt lttle e-clss tht yu d, whch s smply  wy r yu t cch peple peple v e-ml wthut y phe terct, wthut y y ce t ce v e-ml. I yu sell ly 25 peple t yur e-clss d yu ly d ur  thse clsses per yer, whch s gg t tke yu, I prmse yu, less th three hurs t help thse peple r every sgle clss, three hurs ttl. S every tme yu sed tht clss ut d yu sell 25 peple t t, yu yu’ll ’ll prbbly ly wrk three r ur hurs. Yu’ u’re re gg t mke ther $29,000.


Workbooks page 132

Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) Wrkbks, dd yu kw Wrkbks, kw every sgle bk ut there, d I lughed, becuse I thk gsh, I see ll these uthrs cretg hw t bks, d they’re they’re t cretg wrkbks. But wht we ud s tht 35 per cet  the peple wh buy yur bk bk wll upgrde t  wrkbk. S rght bere they check ut, yu sy ky, well yu kw wht, yu’re redy t py yur $39 r yu’re redy t py $39 r the bk. Wt  secd, we’ve we’ve gt ths wrkbk d we’ve we’ ve ud tht peple wh hve  wrkbk lg wth the bk, get ster results, becuse t ctully gves me s the uthr  chce t shw yu hw t mplemet ech e  thse techques t yur le. $10 buck mre d I’ll gve yu the wrkbk. 35 per cet  the peple  my dustry t lest, wll jump  tht er. S t’s t’s mey yu’re levg  the tble,  yu d’t crete  quck lttle wrkbk.

Aliate Products Alte prducts.  sell smebdy’ smebdy’s lte prduct tkes yu zer wrk. Fr exmple, I shwed yu Le’ Le’s webste, t ws ur pges lg. Te secd pge ws  e tme er. Le dd’t dd’t hve  prduct, s he used  lte’ss prduct. He wet t  lte lte’ lte d he sd c I hve e  yur prducts. I’ I’dd lke t sell t t 50 per cet dscut, but t’s  dgtl prduct ywy s s lg s peple buy ths, yu yu’ll ’ll stll be gettg smethg. Plus, peple re gg t lve yu s much becuse they get sucked t tht prduct p rduct tht they just bught, tht they’re they’ re prbbly gg t cme bck t yur webste ver d ver g. Ad they’re they’re gg t keep buyg mre d mre stu rm yu. yu. I prmse yu,  yu g t  lte,  gd strg lte wth tht kd   ptch, they’re lmst lwys gg t sy yeh sure, let’s try t.

Teleseminars and Product Launches elesem elesemrs, rs, prduct luches. luches . Here’ Here’ss  quck de   prduct luch tht we dd but but eght mths g. g. I creted  prduct d I dd t hve  lst r ths prduct, but I hd  pss r ths prduct s I hd t crete t. Ad the I wet t reds  me wh were ltes ltes  me, d I sd I d’t hve  lst, but yu guys hve  lst tht relly wuld wuld beet rm ths. My helth lst wll t beet rm ths prduct. S wuld yu yu plese sed ut ths seres  e-mls t help help me mrket t? Ad  yu

d, I’ll gve yu 40 per cet  ll the sles. S we gt 15 peple t sy yes t tht crzy de, d  three weeks we sld 1,000 cpes   $697 prduct. Ad mmedtely ter thse three weeks ws ver wth, we rlled t ther luch, whch lsted r e week. Ad we sld 100 cpes  smethg tht cst cst the custmers $2,997 US, d we mmedtely rlled t  t ther luch, where we sld 25   $18,500 prduct. It ws  cchg prgrmme. prgrmme. Yu d the mth. I  ew weeks, sx weeks, we mde  te  mey mey just becuse we dd  prduct luch. Ad there’s there’s  very systemtc wy t d prduct luches, but but the gl r yu rght w s t kw tht tht’s tht’s gg t be e  yur prt cetres. Yu’ u’ve ve gt t hve multple strems  cme cmg rm deret res, usg the sme ctets tht yu’re cretg r yur bk.

What about ofine book sales? Yur bk, evetully, Yur evetully, hpeully yu’ yu’re gg t prt t, d yu’re yu’re gg t put t t bkstres, becuse tht’ss whe the credblty prt relly begs. Yu ever tht’ sw ybdy  Oprh gettg tervewed becuse they hd  dgtl bk. But Oprh brgs  buch  peple  wh hve physcl bks, bks tht she beleves re gg t chge peple’s lves. Bkstres, ctlgue sles, crprte sles, they ll g uder fe bk sles.

Bootcamps & Seminars Bt cmps,  yu’ve yu’ve gt  bk d yu relly gve peple  lt  rmt  there d yu c tlk,  yu c lterlly just std up here d tlk, the yu culd sell peple t t  prvte bt bt cmp. Ad g t  htel d ret  lttle ce spce   htel d sell mybe te peple hgh prced tckets t sped three dys lcked  tht rm. rm. Where they c pck yur br d etwrk mgst ech ther d relly get ll  the ctets tht yu’ve yu’ve gt  yur hed dwlded t them d perslsed r them. Tt’ Tt’ss clled  bt cmp, d  yu ly d tw  thse  yer, tht’s  ddtl $20,000. Yu d’ Yu d’t hve t d ll  these. All  yu hve t d s pck e r tw d test t ut. Trw t ut there there d see hw my peple wll get t t. Yu wll be surprsed tht  yu c c  crete chges  peple’s lves, they wll cme t yu d they’ll they’ll cme t yu yu ver d ver ver


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) g. But yu’ve yu’ve gt t be ble t gve them gd gd stu. Semrs, lve semrs semrs lke ths e. I yu culd tlk t  rm  peple, hw my peple wuld lke t gve semrs? I yu ly d sx  these  yer, yer, d ths des’t hve t be  prt cetre r yu – I lve ths prt cetre, becuse I’m I’m  hm. I yu tur  cmer   r yu put smebdy  rt  me wh’s wh’s gg t lste t me, I’ll just g ll dy lg utl yu guys get bred d strt t wlk ut. I’ll just keep tlkg. Ad  yu’ve yu’ve gt tht sme perslty, perslty, yu c mke  lt  mey  yu culd delver gd ctet t peple. I yu ly d sx  these per yer yer,, d yu ly chrge $2,500 bks, remember Le ever ever dd e bere  hs le. Le, the guy wh we were tlkg but bere, he sld e crprt r $5,000 r e dy. S I’m I’m syg ly $2,500 ech, tht’s tht’s ther $15,000  yur pcket. Ole bk sles. I yu ly hve e e bk r ud,  yu just d e, d  yu ly hve tw sles per dy – remember Le, the exmple tht we used bere, he’ss sellg ve per dy utmtclly. Ad  yu ly sell he’ r $29 ech, the tht’s ther $2,100 utmtclly.

Membership Programs Membershp stes. I t tkes yu yu  whle yer yer t ll up yur membershp ste, meg yu’re yu’re helpg peple   mthly bss. Yu gve them ccess t yu mthmthly.. I yu sell ly 500 ly 500 peple, whch s  cservtve umber – there s  guy  my dustry. dustry. He dd  luch r hs membershp ste. He ever hd  membershp ste bere. He sld t r r $9.97 per pers pers per mth. He sld ver 1,000 peple t tht wth three weeks. Tt’ss hw lg hs luch ws. He lled up  1,000 Tt’ sets. Nw Nw,,  t tkes yu  whle yer t sell hl  tht, becuse yu d’t thk yu’re wrth t, becuse yu d’t hve  me  the dustry, becuse yu d’t hve the tme t put twrds t. Whtever Whtever,, –  yu ly ly sell 500 peple tht’s tht’s $5,000 per mth tht gets ltered  ltered t yur pcket per mth. S here’s here’s ther cse study. stu dy. Hs me s Peter WlWlters. Peter cme t us d he sd I d’t thk I culd d ths. I d’ d’t thk I culd d  bk but I m m desperte d I eed t chge smethg, becuse I’ve bee udg my busess wth credt crds r the lst severl yers. Ad I kw wht tht eels lke, becuse becuse perslly tht’s tht’s hw I uded my busesses r severl yers  the begg. Ad I kw the hrdshp d I’ve I’ve elt r

hm. Ad I just sd plese, just d e thg tht’ tht’s gg t gve yu credblty. Tt’s t. Just try t. rust me r  cuple  mths. “Tis programme just plains work. Now Now,, we starte startedd a couple o months ago with just an idea or a book. Now we we have a ull book, an audio programme, a home study course, and we’re almost ready to launch our membership site and our coaching programme, and that’s really saying something. I’m still working 50 hours a week at my job, while I’m trying to build my business. But or the rst time I eel totally in control o my nances. I mean, I love it. I can taste taste success when I look at my computer and see people rom all over the world are buying my books. Tis course has long since paid or itsel. I usually don’t don’t recommend many many products, many people as a rule. Howeve However, r, I can easily give Christopher Christopher and his programme programme my ull endorsement. endorsement. Te techniques you learn over the next ew months are terric, and I’ll actually recommend it to all o my clients as the denitive guide or building an online business in the shortest time with the big gest bang or your buck, all while boosting your your personal… through the roo”. Yu gt the gd prt ut  t lredy Yu lredy.. Wht dd we ler rm Peter? Peter? He s w  uthr uthr ter cmg t us d syg I just c’ c’t d tht. I c’ c’t d t. I just eed the mey. ell me hw t mke mey st. Nw he’s he’s  le etrepreeur d he’ he’ss  ctrl  hs ces r the rst tme ever. He thught he culd’t culd’t wrte  bk but w he’s gt  bk d multple strems  cme.. Lk, he’s cme he’s gt  ull bk, he’s he’s gt  ud prgrmme, prgrmm e, he’s he’s gt  hme study curse. curse . He’ He’ss gt  membershp ste r he’ he’ss but redy t luch hs membershp ste d hs cchg prgrmme. prgrmme. Ts cme  mths g. Nw he’ he’s gt these thgs de lredy. lredy.

Automatic Automa tic 12 Month Marketing Plan But I wt smeth smethg g tht’s tht’s utmtc. Yu guys re s lzy. lzy. Hw my peple wt wt smethg utmtc? Yu Y u guys re lzy. lzy. S I culd set t up the rget t. Oky.. Every sgle busess bslutely Oky bslutely eeds  12 mth mrketg pl. Ts techque trsrmed trsrmed my cmcmpy d t wll trsrm yurs d t trsrms ll  ur clets, becuse t sets everythg up  utmtc r yu. Here s  smple. I ct, let let me just shw yu. yu. Ts s rcey Pregr. She’ She’ss  mz mzgg dvdul. Just  brllt, brllt mther  three wh ever wrked  dy  her le. She cme t us d sd I’m I’m gettg 


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) dvrce. I eed t mke sme sme mey. mey. S I sd the rst thg yu eed t d s t d – wht s the rst thg she eeds t d? D smethg tht tht s gg t gve her credblty. credblty. Stp thkg but the mey. I kw d tht’s s hrd t get thrugh. It’ It’ss s hrd r me t get thrugh my skull. It’ It’ss s hrd r everybdy t. Becuse whe yu’ve yu’ve gt gt blls t py d yu’ve gt debt d yu’ve gt huse pymets d yu’ve gt  mly t supprt, t’  t’ss tugh t stp cusg  the mey, mey, but tht ggressve cus  mey s wht lmts the mey cmg cm g t yur le. Yu’ u’ve ve gt t d smethg tht’s gg t buld yu perslly, d the yu’ve gt t hve  12 mth mrketg pl d here’s  exmple. Every sgle mth yu eed t hve  prmt tht’s beg ru, d yu eed t kw hw yu’re gg t ru tht prmt. Wht kd  techques re re yu gg t use t get tht prmt prmt ut there? Ad the every mth yu shuld – t the lst clum there t sys ttl sles. Yu shuld mrk dw hw much mey yu mde tht mth rm tht prmt, s tht ext yer yu pretty much kw  yu sed ut thse sme e-mls, the sme press releses, the sme rtcles, rtc les, tht yu’re gg t mke but tht mut  mey r mre. Becuse w yur lst hs hs grw, becuse yu dd  ew reerrl red kd  thgs. Ad ech tme yu yu dd tht yur lst dubled. Is everybdy seeg hw hw ths culd wrk r yu? S here’s here’s  exmple. exm ple. Jue,  rcey’s rcey’s le, rcey rcey lves l ves  the Uted Sttes, d  Jue  the Uted Sttes tht’ss summer tme. S she des ether  summer sle tht’ sle r  versry sle, d she uses ut-respders. ut-respders. She’ She’ss gt  seres  seve ut-respders, seve e-mls  tht ut-respder seres tht gets trggered  Jue Jue 1st. Te rst e-ml gets trggered d ges ut t her lst d t strts sellg her prducts t  dscut. Ad the three dys lter ther e-ml ges ut d the three dys lter ther e-ml. Tt’ Tt’ss wht  ut-respder ut-respder s. Yu Y u wrte t ce, yu set t up, yu rget t. Yu ever thk but t g. Ad she ls des jt vetures. vetures. S she hs ther ut-respder seres. Des everybdy kw kw wht  ut-respder seres s? Des ybdy ybdy t kw? Oky Oky.. A ut-respder seres. Yu wrte  cuple  e-mls. Let’ss sy yu wrte ur e-mls r ve e-mls, d yu Let’ tke thse e-mls d yu ld them up t  ut-

respder stwre, whch s super smple s mple d there’s there’s  lt  ree es ut there. S every sgle tme yu trgger tht,  yu put smebdy’ss me  tht lst, they wll mmedtely get the bdy’ rst e, three dys lter r whtever mut  tme yu wt, they’ll they’ll get the secd e, the the thrd thrd e, the the urth e. S they thk yu’ yu’re wrtg t them every cuple  dys, but relly yu’re  the bech r yu’re shppg sme plce r yu’re yu’re wrkg  smethg else t buld yur busess. busess. S she des jt vetures. Ad she hs ther ut-respder seres tht mmedtely gets trggered  Jue 1st, tht ges ut t peple wh wll sell her prduct r her r  percetge. S she gves peple 50 per cet  ythg tht gets sld  the pers sells t t her lst r her. her. Ad she seds press releses ut, d her press releses re  ut-plt. Ad she uses s cmpy clled PR Web d  cmpy clled PR Wre, d every Jue 1st three press releses get trggered. Oe gets trggered   Jue 1st, the ther e gets trggered seve dys lter d the ther e gets trggered seve dys lter. Ad rcey rcey des’t des’t eve remember tht these thgs re hppeg. She ls des sme pper clck d sme ther thgs. S she kws every Jue she’s she’s gg t mke  cert mut  mey, mey, d ech yer tht she rus ths, she tweks t  lttle bt but she des’t hve t recrete the cmpg every sgle yer. Tt’ Tt’ss wht  12 mth mrketg cmpg s. Let’s her rm rcy... rcy... “Tis is the third time your advice has doubled my business in less than eight months. I’ I’m m retiring this month rom my rat race job as a teacher at 32 years old, and although I never saw mysel as an author, I plan to really enjoy my lie and my amily using your bestseller business model.” Oky, s wht dd we ler rm rcey? Every mth rcey’s busess grws, becuse she stpped cusg  temprry techques. She stpped cusg cusg  thgs lke just geertg web trc r just cretg  che, tryg t d ther ew che ut there. there. Or y  these ther thgs tht just d’t d’t buld credblty r yu. Tey’re Tey’ re temprry cmes tht yu hve t ght t keep up  yur le. She’ She’ss stpped dg thse thgs d she’s strted dg smethg tht ws gg t buld credblty r her. her. Ad the she bult  12 mth mrketg pl t utmte her busess lke  rel etrepreeur. etrepreeur.


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Millionaire Phenomena - Internet: CHRISOPHER GUERRIERO (cont.) Stop Making Money From A Job and Start Getting Paid BIG BUCKS For Your Ideas Yu’ve Yu’ ve gt t stp thkg  yurselves yurselves s  mther r  ther r  busess pers r  le mrketer. Yu’ Y u’ve ve gt t strt thkg  yursel yursel lke  etrepreeur,, smebdy wh cretes welth rm ther des. eur Stp tryg t get pd  the mut  tme tht yu wrk. Strt gettg pd  yur yur des. Crete  de. Get tht de t bk rm r ud rm, d let tht crete welth r yu yu rm ths pt rwrd. Ad t’s t’s hw t stp wrkg lke  verge pers, d beg dg thgs lke  etrepreeur s yu c buld  pwerul uture r yursel d yur mly. Here’s ll yu eed. Number e, yu eed smeHere’s thg tht gves yu credblty. credblty. Yu eed smethg lke  bk, smethg tht mkes yu prud, smethg tht tkes smethg ut  yur hed d puts t dw t wrtg r t  ud rmt, s tht t culd the rech ut d tell ther peple. Ad ls,  yur bk r yur ud prgrmme, t shuld up sell them t ther prduct, lke  cchg prgrmme.

week. Te quest I hve r yu s... Whe re YOU gg t get yur slce  the ct? It’s s smple. dy I’ve ld ut  pl tht I kw every sgle pers  the rm c llw. Here’s wht I thk... Aybdy c d ths, mst wt. I d’ d’t kw why tht s, ll I kw s tht thse wh d wll be rewrded bg tme. I strted wth just  bk de d  vs  buldg  publshg empre r mysel. Dd I kw hw I ws gg t d t? Abslutely t, the hw ws e  my busess - I just kew tht ths ws wht I wted t d. I tk csstet ct, tht s the key key,, d drs peed up r me s I wet lg. Yu my red, d’ Yu d’t hve t tke the ucert, slw slw, schl  hrd kcks rd. Just use  prve rmul tht hs prve results d st-trck yur wy t success. Yu’ve Yu’ ve bee  gret udece, thks r r hvg me d I lk rwrd t seeg yur me up  lghts smetme s.

Te secd thg yu eed s  system tht c trsrm yur ew credblty t multple lg-term cme strems, lke cchg d hme study curses d semrs d membershps d e-clsses d ll these ther thgs tht we were tlkg but, d s much mre. Ay wy tht yu culd culd tuch peple, yu shuld be ble t d t just rm the sme ctets but   deret rmt. Ad yu eed  12 mth mrketg mrketg pl set up r yur busess. N mtter wht buse busess ss yu’re yu’re , yu eed  12 mth mrketg pl set up s tht t wll utmtclly trgger yur ut respders r yur press releses r ythg else. S yu set t d yu yu rget t. Here’s my vs. Oe  my cme surces s  televs televs shw w. w. I wuld hve ever dremed tht tht culd hve hppeed, d I wuld hve ever dremed tht tht slde wuld hve brke s I culd’ culd’tt shw yu. Here’ Here’ss Ely. Ely mde  ddtl $55,000 extr cme  seve dys rm e techque. She r  prmt r e week d mde  extr – tht’ tht’ss ver d bve wht she rmlly mkes  her busess –   extr $55,000. I e


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‘How I Went From Corporate Slave o Over $4,000,000 in Online Revenue R evenue in Just J ust 36 Mont Months’ hs’ Part of the Millionaire Phenomena Series

S

 wht we’re we’re gg t ler tdy umber e, the 10 udtl prcples   le busess tht mkes sx gures per yer yer..

We’re We’ re gg t ler the ‘Hedgehg ‘Hedgehg Ccept’ ths s  ccept by Jm Clls rm Good to Great . Tt’s  gd bk, t’s t’s  gd recmmeded redg r yu Good to by Jm Clls. It’s prbbly e  my vurte Great by Great bks d whe I red the Hedgehg Ccept everythg  my busess chged, everythg becme s cler d I thk whe I shre tht wth yu tdy, yu’ll eel the sme wy. We’re We’ re gg t tlk but up-sells, dw-sells d mre. Oky, we’ll get t the mre  just  lttle whle. We’ W e’re re gg t tlk but the the mrketg uel, I thk ths ws  crucl turg pt r me  my busess whe I wet rm just regulr regulr $19 prducts d $47 prducts, tht’s tht’s whe I wet rm mkg mey t mkg sme rel mey. Ad  yu truly, truly, truly wt t crete crete welth  the teret yu relly eed t uderstd the mrketg uel. Yu ls eed t uderstd yur metrcs. Oky, we kw tht we c ly ly mesure tht whch we test, test, s  we’re t testg the we c’t mprve t uless we’re relly mesurg t. Ad lly we’re we’re gg t g ver Buttery Mrketg. Ts s prbbly 70 per cet  my stes - I’ll shw yu sme  the scree  just  lttle whle. 70 per cet  my stes ctully use ths ccept. c cept. It’s It’s bsed rud  ree er, t’s bsed rud lst buldg d t’s bsed rud vrl mrketg d reltshp mrketg. S we’re we’ re gg t g t detl  tht, tht, ky. ky.

Who The Hell is Mike Filsaime And Why Should You Listen To Me?

Meet Mike Filsaime MIKE FILSAIME tured the teret wrld  ts hed whe wh e he gve wy hs prducts r FREE sted  chrgg r them. Suds stupd, rght? Wrg. Becuse ths rmer geerl sles mger  the 4th lrgest vlume Hyud Delershp  the US geertes ver $100,000  yer wth web stes whch tke s lg s 3 weeks t put t plce. Everybdy st up d tk tce  Jury 2006 whe he publcly luched hs “Buttery Mrketg Secrets” t the wrld d rked  $1,459,000.00  just 23 dys d ctues t mke  lzy $200,000 per mth wrkg rm hme. Sce the, he’s sssted ther mus mrketers cludg Je Wlker, Wlker, Jh Reese d Brd Fll. Tese re extremely dvced, prve strteges r prmts tht thusds  peple hve used t sttly d ther bk ccut wth csh lterlly verght. IF YOU WAN WAN O MAKE MONEY ON HE INERNE SO FAS YOUR PARNER WILL FALL OF HEIR CHAIR – ths s the guy yu gtt see, ths s the plce yu gtt be!

S r thse  yu tht d’t kw wh I m, let me tell yu wh Mke Flsme Flsme s d why yu wuld wt t lste t me. I strted mrketg  2003. I ctully purchsed my rst prduct Octber  2002 but whe I sy eectvely mrketg t ws  Mrch  2003, tht’s tht’s whe I gt my rst ut respder. respder. Ad I wet rm sellg prducts t drvg trc t  pge where I ws cllectg  me d eml ddress r exchge r  ree reprt r  ree prduct thkg tht w,  I hd ther me d ther eml ddress, I d’t hve t wrry but sellg them rght wy, wy, I c buld  reltshp d sell them ver d ver d ver d

Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) ver g. Tt’s e  the key pts  ths etre presetTt’s t tdy. Ad we’re gg t get t tht – stp sellg up rt d strt lst buldg. Yu strt buldg  true sset  yur busess. I perte ver 25 prtble webstes d wht I me by prtble webstes s I hve ver 25 stes tht wll geerte – sme wll geerte me up t ve t 10 sles per dy r mre d  mmum  tw t three sles per week. Ts s sme  the webstes, pretty pretty much  rder  the wy tht they cme but  the teret. Let me tell yu but sme  my stes. paydotcom s  e letter dm, p--y-d--t-c--m tht’ss prbbly my secd mst prtble tht I w. tht’ instantbuzz.com ths s e  my very prtble webstes. Te Buttery Mrketg Mrketg muscrpt s prbbly the led- prduct  my mrketg uel. Oe  the rst prducts I strt cusg peple  sellg d the t bck eds sme  the ther prducts d we’ll tlk but tht. Other stes tht I w d re hugely prtble re resalesecrets.com, resalesecr ets.com, powerlinkgenerat powerlinkgenerator. or.com com and viralriendviralriend generator.com generator .com.. I creted the rewed Buttery Mrketg t’s t’s becme  term w tht peple tht re mlr wth the ste wll sy, I’m gg t crete  ‘buttery ste’ r I’ll ‘buttery’ t ut. It’s  prcess tht we’re gg t g t  just  lttle bt. Tere re my, my, my  the tp teret mrketers tdy,, br- e, tht re usg ths stwre d usg tdy these ccepts becuse they wrk. Sce Mrch  2003 I hve ver 500,000 uque d ctve ew pt- members  my lst d we grw t the rte  but 1,000 ew members every sgle dy. S wht tht mes s I d’t kw hw my peple re  ths rm but I wuld prbbly veture t sy tht every sgle dy but smewhere rud tw t three tmes the sze  ths rm s dded t my pt- lst every sgle dy, utmtclly. utmtclly. Ad becuse I’m  bg belever  utmt d vrl mrketg d sclblty sc lblty d ll thse types  thgs. S just mge beg ble t crete  reltshp wth

peple tht smehw they gt  yur prgrm r ree but yu’re yu’re ble t buld  reltshp wth them tht they wt t d busess wth yu. yu.

A Common Mistake That 90% O Websites Make Is... S t’s t but the prduct t’s but the reltshp wth the lst. Tt’s Tt’s the mst mprtt thg I c tell tell yu d I’ll prbbly sy t ver d ver thrughut ths presett. I yu’re yu’re drvg trc t  sles pge d yur tryg t mke  sle yu’re dg t wrg. Yu wt t hve yur m cll t ct rst be tryg t get  – gve them  ree reprt r  ree trl stwre r smethg where yu get ther me d ther eml ddress. We We c buld  reltshp d mrket t them lter lter.. S whe I sed ut  eml I’ll sed ut  I d  etre brdcst t ges ut t but 500,000 peple, s lmst hl  mll peple wll get  eml rm me d becuse  tht t’s llwed me t becme  tp lte r peple. I 2006 we dd $4.4 mll  sles d we’ we’re re curretly dg rght w but $350,000 per mth le d grwg every mth d tht breks dw t but $11,000 per dy. dy. Ad tht hppes eve s we trvel, yu kw d we just gt bck rm Fj wth the y y Rbbs Pltum Prters d we ew t Sgpre d we just gt here  ew dys g  Melbure Melbure d the rm there we g t Sydey d Brsbe d the lly bck hme. S we’ll be wy r ve weeks but becuse the wy the busess s set up t wrk   utmted prcess the sles just keep cmg , we d’t hve t d yu kw dly mrketg d t much mgg  ur cmpgs. Here’s sme recet PyPl scree shts ths ws Februry  2007 - 230,000,  Mrch 261,000, Aprl 208,000. S tht’s the mey tht cmes t PyPl rm ur prduct sles d ther surces  reveue clude thgs lke ClckBk we hve sme  ur mjr prducts d e tme ers g thrugh ClckBk. We d lte mrketg, eml mrketg We mrketg d  curse spekg d we hve ur metrg prgrm.


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) I spek prbbly  verge  but 25 tmes per yer. It seems recetly, I’m dg  lt mre  the As Pcc re. Te mrket s just bmg ut here d t’s  testmet s I remember whe I ws  Austrl lst yer whe I sked, hw my peple hd  webste. Prbbly Prbbly ly but 10 r 15 per cet  the rm d w we c we’re we’ re t 50 per cet  the rm. rm. I prduce my w semrs; we d them w twce  yer. Tey’re clled – they were clled the Iteret Mrketg M Evet. We’ve temed up wth Brett McFll d m Hu  the Sttes we’re gg t be cllg tht the Wrld Wrld Iteret M Evet d tht wll be gg  every September d every Aprl.

Building Face-to-Face Face-to-Face Relationships Has Been Crucial To My Internet Success I hve strg key reltshps. I yu wt t put dw ther mprtt thg tht’ tht’ss mprtt  yur busess, d yu guys lredy get t becuse yu’re yu’re gettg ut  behd yur scree, yu’re yu’re gettg ut  yur ce, yu’re yu’re tkg ct, buldg reltshps s key key.. I hve credble reltshps wth the elte mrketers  the teret. I d’t d’t try t rce t t hppe. But I put mysel   pst where I hve  pprtuty t meet the peple. Here re sme  the peple tht I hve sme reltshps wth. Steve Perce Perce up t the tp let tht’ tht’ss Arm Mr  the bttm let yu see Rchrd Schere here, tht’s Jm Edwrds, tht’s Dr Me  yu kw Dr Me  yu kw Dr Me. Here’s Dvd Cvgh, Ke McArthur, Jel Cre, Strlg Vlete. Tere’s sme pctures there wth Dr Iv Mser, Dr Rbert O’Yug, Se Csey, Crg Pre. Here’s  pers he’s  televs str  the Uted StateshisnameisArmandoM Stateshisnam eisArmandoMontelongofromA ontelongofromA&Es &Es Flip this House . y Rbbs here. p let ths ws  gtherg tht we dd  S Deg sme  the tp teret mrketers re there. Yu hve Je Mullg, Ady Jeks, Je Je Wlker Wlker,, Yk Yk Slver, Slver, tht’s tht’s me there  the mddle. Ts guy here tht lks lke the u-bmber tht’s tht’s Jh Reese, ext t me ver here here tht’s tht’s Brd Flle, Flle, Rch Schere, wrlds best cpywrter prbbly, prbbly, Jh Crlt, Je Jhs, Jhs, Ry d d hdde pcture there - hve yu guys ever  the Rch Jerk. Hve yu guys ever herd 

the Rch Jerk. Tt’s ctully wht he lks lke there, he’s  wlkg crt. S cretg reltshps wth these mrketers ws key t  lt  deret thgs le, pstg d jtvetures d beg ble t help them d whe t’s tme they wt t help yu just becuse they ejy wrkg wth yu, t becuse they eel tht they yu kw kw t’s t’s  bck-scrtchg gme. Ad I ru e  the premer cchg prgrms  the teret. S ther th tht – we hve e mre there there – we hve 100 successul prtégés plus d grwg tht cme rm ur cchg prgrm.

Perect Example O Why Most People Fail Initially... Until They Find Out The Missing Link I’m gg t gve yu  cuple  success stres rm I’m tht cchg prgrm. Oe s  pers by the me  Keth Wellm, Wellm, ybdy ever herd  Keth Wellm? Wellm? Oky. Keth ws  pers tht ws   tele semr,  yu sw  pcture there  Se Csey, Se Csey d mysel were dg  tele semr d Se Se ws tlkg but hw hw he mkes severl hudred thusd dllrs  yer  the che mrkets r s yu sy,  the che mrkets. Kd  lke Adrew d Dryl were tellg yu but hw yu c g t ll deret types  che mrkets, whether t’s yu kw, gl r hr lss r ce r whtever the cse s. S Se hd my deret webstes  the che mrkets d he ws mkg severl hudred thusd per yer d he creted c reted  prduct  ths. Ad we’ we’re re dg  tele semr d t the ed  the cll he ers hs prduct r $1,497. Ad the cll wet pretty well d we hug up d  ew hurs lter I lk lk  my blg d I see  remrk tht sys, ‘I’ ‘I’m m sck d tred  ll  yu mrketers mkg mey by sellg hw-t-mke-meyprducts d the ly wy yu mke mke mey s by sellg hw-t-mke-mey prducts.’ S t ws very trgug t me  ll prducts tht he decded t pck ws ths prduct whch ws  prduct  hw he mkes severl hudred thusd dllrs  deret ches tht hve thg t d wth mkg mey mey.. S I brke dw hs reply, I tk hs me d hs h s eml ut d I set t t my lst d I thk the subject


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) le  the eml ws ‘sme peple just d’t get t’ d I wet t expl why hs thkg – yu yu kw the egtve thkg d tkg t ut  the blg lke tht r s my deret reders, t ws just bd d t ws the wrg mdset t hve.

s I wt yu t sed  eml r me, t tht type  cect but get t kw them, d  d ut where they’ they’re re etg der r where they’re they’re hvg ther cee brek r  they’re they’re hgg ut  the br t the ed  the ght r mybe hvg  drk.

Ad he emls me bck ter he sees the brdcst brdcst g t my members,  curse s I sd hs me ws’t meted r ythg lke tht, d he sys Mke I wt t plgse. He sys yu’re bslutely rght I mde – yu kw I mde  bg mstke. It cmes ut  rustrt. I’m I’ m wrkg t  ded-ed jb I’m mkg but $28,000 per yer, I’m I’m  debt, my we s pregt d I’ I’m m but t lse everythg d I relly wted ths curse but whe I relsed tht the prce ws ut  my prce rge whch s relly my prblem, prblem, I tk t ut  yu yu d yur reders, s I plgse.

Ad I tld hm t get t kw every every sgle e  the spekers d he dd. Ad I sd d ter tht Keth wht yu’ll yu ’ll tce s they’ll sy s there ythg tht I c help yu wth, wht d yu hve hve wrkg? Ad whe tht ppprtuty cme he sked them ll t d  tervew.  tervew.

S t kd  tuched me s I sd Keth d me  vur, I emled hm bck d I sd here’s my umber, here’ss my hme umber here’ umber,, gve me  cll. Ad wth but tw mutes the phe rgs. A cuple  terestg thgs I relsed, umber e; he hd bee le lger th I hd bee le. Number tw; I sked hm hw my peple re yu  pt- lst. He stumbled wth, well yu me lke my eml lst, I sd yeh just yur regulr pt- lst d well I guess zer. S he’d bee le w r prbbly but three yers d ever cused  lst buldg. Dd Dd’’t hve  sgle pers tht he culd mrket t. S, I sd Keth well here’s here’s wht yu eed t d d I gve hm deret steps tht he eeded t d d I sd the rst thg tht yu eed t d s – I sd hve yu ever bee bee t  fe fe evet? Ad he sys . . I sd I’m I’ m gg t spekg t  semr  Dever yu eed t cme t ths semr. Ad he sys well I c’t rd t. I sd well I’ll help yu get there, I’ll tlk t the evet prmter,, I’ll get yu  VIP pss, prmter p ss, I’ll get yu t sty wth smebdy   htel rm, I’ll py r yur rud trp tcket, I thk t  t ws lke 25 bucks d I sd but yu’re yu’re gg t py me bck. Ad he sd, del. S he gets there d I sd wht yu wt t d rm ths pt w - I’ve see sme  yu guys dg ths lredy, d s yu’re dg the rght thg, I sd yu wt t cect wth the spekers. Yu d’ Yu d’t wt t ru up d sy here’ here’ss my busess crd I hve  webste d t pys 50 per cet cmms-

Once He “Got “Got It” He Went From 0 To To $50,000 Per Month In A Flash! He creted hs rst prduct clled Vrl FX I thk t’ t’ss t viralFx.com d  yu g there yu’ll yu’ll see tht he tervewed every sgle e  the spekers d he used the ree led- gvewy Buttery Mrketg style d rm there he ws ble t g ulltme. Ad he let Oreg d he let hs ded-ed jb d he w lves  Atlt d he bught  ew hme d he’s gt yu kw,  ew cr d yu kw he’s mkg ver $50,000 per mth lst I spke t hm but three mths g  tht tpc. Ad whe he luched the secd ste here he mde $103,000  just seve dys wth hs secd ste. Ad s I sd he’s dg ver $50,000 per mth. Recetly, becuse  hs success  prduct ws just luched tw weeks g by hs ther Je Je Wellm. Wellm. Hs ther ws ld ld  rm Crprte Amerc. Tey just gve hm the pk slp d ter 15 yers r whtever t ws they sd, thk yu but yur servces re  lger requred d just cut  just lke tht. S Keth wrked wth hs ther d they creted  prduct, I c’t tell yu the sttstcs becuse I just d’t kw,, but bsed  the sles tht I dd r them, prmtkw g the prduct r them, I wuld prbbly sy tht the prduct dd prbbly ver 50,000  sles  ts rst week r hs ther.

Follow A Proven Game Plan Te ext e here, ths s Js Der. Der. Js s  kd tht lves  Lg Isld d he set me  messge, he sw me   leder brd e dy d t sd Mke Flsme Hulbert New Yrk Yrk d he relsed he lved e tw ver rm where I lved.


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) S he wet t my help desk d he sd, hey Mke I’d lve t meet yu d mybe tke yu ut r  cup  cee. S I sd lrght let’s let’s get tgether d we ctully met  pzz plce whch s lke cee  the Uted Sttes r especlly  New Yrk. He shws up  ths bet up Chevy – Chevrlet Blzer. It ws blwg blck smke ut the bck d we’re sttg dw d we’re tlkg d he’s w  le r but sx r seve mths d he’ he’ss chsg pprtuty ter pprtuty ter pprtuty ter pprtuty. pprtuty. I sked hm wht he’s  d he’s  ll  these deret - I d d’’t wt t met the mes becuse ths s beg recrded, but ll these deret stes where yu kw yu recrut ther peple, t culd be csdered mult level mrketg d thgs lke tht d just drvg ll trc t buld ther peples busesses. S I gve hm  gme pl I sd Js here’s wht I eed yu t d, I wt yu t d ths, ths, ths, ths d ths. Red ths prduct, tke these ct steps. Ad I sd I d’t wt t her rm yu utl everye  these ct steps re de. I sd, pt blk. Ad he sys ky Mke I’ll d tht. Abut sx weeks lter he hs everythg ll set up d he’s strtg t mke sme mey d we wet t the ext step d d the ext step. Lg stry shrt Js s w dg – he’s he’s dg but $7,000 t $10,000 per mth. He ws wrkg prt tme s  wter   Itl resturt, prbbly mkg smewhere rud $15,000 t $20,000 per yer. Nw he’s  pce t d ver sx gures per yer. He just hd  lttle bby there. there. He des’ des’t hve hs we wrkg y mre. She’s pregt g d they’re  ther wy t hvg ther secd kd d he wrks  my ce r ree. He bsclly cmes  my ce d he hs  pprtuty t ler rud my busess d he des  lt r me. He des  lt  thgs r me whle I’ I’m m wy. wy. But he bsclly rus hs busess ut  my ce d w he’s he’s gt ur prtble webstes d he’s he’s w gg t hs th webste. Ad lly here s – ths s Dvd Wts Wts he’s rm the UK. Dvd s  pers tht sw me spek  Orld Flrd but  yer d  hl g. Ad he’s he’s  brllt guy, he’s  prgrmmer d he hd ever mde y mey le. He ws buyg prducts d studyg prducts

but dd’t dd’t relly kw the prper ct steps. He dd’t dd’t kw hw t srt thrugh ll the clutter. Dvd strted wrkg wth me – strted wrkg wth us I shuld sy d ur tem. Ad we put hm   st trck prgrm d ths slde here sys he wet rm zer t $65,000   ew shrt mths. Te terestg thg but Dvd Wts s he hs sce hd three mths tht bught    ver $250,000, three seprte tmes t three seprte prduct luches tht he’s de. S  just but  yer he’s bee ble t prduce ver  mlls dllrs s prbbly t ths pt p t  mll dllrs  sles. He hd ll the rght gredets, t ws just puttg everythg tgether tht tk hm whle t strt t relly relly,, relly kck t . Nw he kws t d he’s he’s gt t dw d w pt d he’s  re. Nw t’s yur tue. Wuld yu guys lke t ler hw t d the sme?

My Step-By-Step System That I’ve Used To Make A Fortune Online I tld yu we were gg t ler the 10 udtl prcples r rug  sx gure busess, rght. Stephe Cvey Seven Cvey Seven Habits o Highly Eective E ective People – People – ‘beg wth the ed  md’. Suds s lgcl but I d’t kw tht we relly uderstd hw hw pwerul tht s t kw kw wht t s we wt d where we’re we’re gg. I we were chrtg  curse we wuld’t wuld’t just get   bt d just sy well I wll just put my sls up d see wht’ss the rst sld tht I’m wht’ I’m gg t ht, ky becuse chces re we mght t get ywhere d we’ll persh. S we wt t beg wth w th the ed  md. Oky, Oky, we wt t hve  cler vs  wht wht t s tht we’re we’re ter. ter. Wee wt t kw wht type W type  busess we wt t be rug, wht type  mey we wt t be mkg d eve mre th mey. We’ll get t tht. Number tw: kw wht t s tht yu wt. Ad Number three: kw why yu wt t. Alrght s I’ve see smetmes whe peple sy whe peple pt t the udece d sy ‘Y ‘ Yu sr wht s t tht yu wt  the ext sx mths?’ Ad the pers wll sy smethg lke  the ext sx mths I wt t hve $100,000. Is tht wht they relly wt,  rght. We sy wht des ths $100,000 gve yu d the they’ll sy sme-


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) thg yu kw smethg lke, cl reedm, we hve t relly dg deeper. Well Well wht des cl reedm me t yu? Well cl reedm mes I get t t sped mre tme wth my mly. S w we kw wht yu relly wt. Wht des spedg mre tme wth yur mly me? Well Well tht mes tht I c g up t the Gld Cst I c tke them t Orld I c tke my we   vct t Fj r ht r the Crbbe r Hw r Ls Vegs. Nw yu’re strtg t evs wht yu relly wt; w yu kw why yu wke up every mrg d d wht yu d. I yu just sy $100,000 $100,000 t’s t’s s rbtrry. rbtrry. Ad t’s t’s s hrd t relly relly cect wth tht d sy yu yu kw, I wt $100,000 t’s  gure, t’s tugh t relly set tht s  gl. Whe yu kw wht t s tht tht yu relly wt,  t’s t’s  cert cr tht yu wt t drve, d rve, remember  the mve Te Secret , clp t ut put t ext t yur desk, crete  vs brd kw wht t s tht yu wt d why yu wt t. Spekg  Te  Te Secret – Secret – umber ur: yu Te Secret s Secret s  tremedus pheme d everybdy’s everybdy’s tlkg but Te Secret yu Secret yu kw let’s d t, wh’s herd  Te Secret d wht t ky. but 80 per cet  the rm. we recmmed t s t thesecret.tv . Yu kw I thk Te Yu thk Te Secret s Secret s t tellg the etre stry, ky d they tell yu, t’s bee rud rever t’s clled ‘Te Secret s the lw  ttrct’. Yu kw yu c ttrct ythg tht yu wt  yu smply declre t. But there’s there’s  cuple  thgs tht yu relly eed t d tht re’t cvered r re’t cvered  detl  Te Yu eed Secret . Declrg wht yu wt s e thg. Yu t cus, prper cus s key key,, yu eed the rght tls d yu eed t tke mssve ct. Tere’s  stry   m he’s 18 yers ld d he gets dw  hs kees d he sys, “Der Gd plese let me w the lttery’. Te Te ext dy he wkes up des’ des’t w the lttery, he’s dg ths r yers, he’s w 25 yers ld d he gets  hs kees, ‘Der Gd plese let me w the lttery, I prmse t d gret thgs wth the mey.’ Des’t w the lttery. He’s w 50 yers ld he gets dw  hs kees He’s bere he ges t bed, ‘Der Gd plese let me w the

lttery let me shw yu wht gd I c d  ths wrld wth the mey.’ mey.’ Ad he’s he’s scere but t. Ad he des’ des’t w the lttery. lttery. He’s 80 yers ld he’s  ld m t ths pt. He gets dw, ‘Gd plese let me w the lttery I prmse I d d’’t hve much tme let  ths erth. I prmse I c d thgs wth ths mey r chrty I’ll shw yu’ d the cluds spred d the su shes thrugh d  bg vce cmes dw rm heve d sys, ‘Sul buy the tcket’. S the mrl  tht stry s  s t’s t’s ky t declre smethg d sy I’m gg t ttrct  mll dllrs r whtever the cse s. We eed t cus, we eed t hve the rght tls d we eed t tke ct. Des tht mke sese? sese ? Oky. S I d’ d’t wt yu t thk tht I’m gst Te Secret I Secret I thk t’s the rst step but there re sme ther thgs tht eed t be de. Ad the lly, lly, ‘d’ ‘d’t be  perectst’ – d’ d’t be  perectst. Tere’s Tere’s  very uy stry but ths slde. I hd ths presett  Sgpre lst week d I sd d’’t be  perectst d smebdy cme up t me d ter d sd Mke I thught tht ws brllt  yur PwerP P werPt t presett hw yu msspelled perectper ectst. Ad I sd, h thk yu. I dd’ dd’t eve kw tht I hd msspelt t. S w I’m just levg t  my PwerPwerPt presett. Yu d’t hve t be  perectst t get thgs gg. I thk we get t cught up smetmes  ur prjects d yu kw wll sk peple smetmes, yu kw hw cme yu hve’t gtte t ut there. Well I’m t relly cmrtble wth the sles cpy. Well get t ut there strt mkg sme sles tdy d mprve the sles cpy d strt testg t rm there. Alrght, s stp eelg tht yu hve t wt r everythg t be perect bere yu tke ct. S rule umber ve ‘d’t be  perectst’. Number sx: lwys thk  utmt. Remember the wrd I sy bere – leverge d sclblty. sclblty. Oky, everythg tht we d  ur busess we lk t utmte t d we sy c we utmte ths prcess s tht we c set t up ce d t pretty much tkes cre  tsel wth mml st help, mml emplyees, mml resurces, s t scleble? Wll t llw us t t g rm $3,000  mth t $30,000  mth r e dy $300,000 


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) mth r $3 mll  mth, wll t scle?

Yu kw the mprtce  mprtce   mstermd. Grow Rich. Rich. Yu

Smetmes  yu yu’’re delg wth telemrketers, yu c hve  busess tht’s dg $15,000 per mth rght, but s s s yu strt dvertsg, let’s sy yu’re  the Uted Sttes d yu strt dvertsg  Phldelph d Atlt d Orld d Dlls exs exs d w the clls strt cmg  d they’ they’re re dg yur cll cetre d yu c’t tke eugh clls, yur busess s’t sclg well, s w yu yu hve t strt hrg mre mre peple d the yur gettg t hrg d rg d whse quttg, whse t shwg up.

I d’t ecessrly wt t tell yu tht yu hve t get wth exctly eght peple d get tgether every Tursdy Tursdy ght t 5 ’clck d yu kw, hve  ged,  yu c d smethg lke tht tht’s tht’s gret, but yu d wt t hve peple tht yur tellg re  yur mstermd d they kw tht yur  ther mstermd.

Ad yu’ yu’d be ble t relly blw blw ths thg ut  yu culd dvertse ll ver the cutry, but t’s t’s very dcult t scle tht type  busess r mssve grwth. Ad smetmes  yu’re ever   pst where yu c’t ctrl the grwth becuse the mrketg just tkes  t’s t’s w – let’s let’s sy yur t serch eges whch hs thg t d wth yur dvertsg but yu just hppe t d everythg rght, but mybe yu set up yur busess   wy where yur delg wth physcl physcl prducts d yur prducg them. Mybe yur  the busess where peple re sedg yu  pht d yur dg sketches  them d mlg them d w yu get such hgh rkgs  the serch ege, yur gettg 45 rders per dy d y d yu relse yu c’’t keep up d the ly ther pt here s c  s the mst terrble thg  the wrld d tht’s tht’s t tke the webste dw utl yu c hre mre peple t help yu. S lwys thk  sclblty, sk yursel ths quest. Wht wuld hppe – wht wuld t lk lke tdy  my busess  my busess ws dg 100 tmes mre busess th t s rght w? Ask yursel tht quest. It wll becme s bvus. Ww, I eed t strt utsurcg ths prduct wth  lmg cmpy r whtever the cse s.

Fr me yu kw, there’s peple lke Stephe Perce d Brd Fll d Ady Jeks d Rchrd Schere d Jh Reece d Gry Ambrse, m m Bele. Tese re peple tht re  my mstermd. Ad wht I me by tht, we wll smetmes gther   telephe cll wth t lest three r ur  us t  tme. But mre mprttly whe I hve smethg I eed t tlk but, I gve them  cll. Whe I relesed my stwre Vrl Fred Geertr. Geertr. I ctcted but ur peple rm my mstermd grup but the me  the grup. Te me cme ut  tht, I hd  cmpletely deret r t bere tht.  ct my  the mes r my webstes cme ut  tlkg wth  mstermd. mstermd.   me I thk the dm me ws e  the mst mprtt thgs  the prduct. Smetmes t wll tke me three, ur  ur,, ve dys t get  dm me. d I thk here’s smethg tht’s t  the slde. I thk  yu c hve yur USP r yur che sellg pst,  yur dm me t sys t ll. I yu c tell peple wht yur prduct des  the dm me t sys t ll. Alrght smetmes Rch Schere wll gve me  cll d t wll be 2.00 ’clck  the mrg r 2.30  the mrg d I’m wrkg lte t my ce d he gets me t mdght d t 2.00 ’clck  the mrg he’s he’s syg lrght Mke wht d yu thk but ths shuld I g wth  dllr trl r shuld I mke t  $97 trl d the $2.97 per mth. Ad shuld I py my jt-veture prters  the bck ed r mre  the rt-ed d thg  the bck ed.

Ad leverge – leverge s key. key. Leverge mes  teret mrketg s usg jt-vetures settg up  lte prgrm; vrl mrketg ll thse deret thgs yu wt t mke sure re  yur prcess. Oky Oky.. 75 per cet  my sles tht cme  re t geerted by my w cts. 75 per cet  the sles tht re mde t every e  my webstes cmes rm  lte prmtg my prduct. S tht’s leverge, tht’s credble.

Ad he just keeps wrkg d wrkg d he’ll he’ll sy – the he strts ths thg where he sys, gve me  gret de Mke. Ad I’ll I ’ll thk d I’ll sy well yu kw wht yu shuld d r yur pre-luch Rch, yu shuld d X, Y d Z.

Number seve: Frm  mstermd. We’ve herd t  thusd tmes rght, Nple – Nple Tink And

Ad he’s he’s lke ww tht’s  gret e d I’m I’m lke redy t get  the phe becuse I’m exhusted d he sys


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) gve me smethg else. Ad I’ll gve hm smethg else d I’m lke lrght Rch I gtt g. Ad he sys bere yu g gve me e mre gret de. I sy lrght the dy bere bere yur luch – d the I’ll gve hm  strtegy, smethg tht he shuld d. Ad he pulled stu ut  me tht I wuld’t wuld’t eve d r my w luch. He’ll pull thgs ut  me tht I strt wrtg dw He’ll d sy I eed t d ths ext tme. Ad the whe t’ t’ss my tur whe I hve  bg luch cmg ut I ctct my JV prters d try tr y t brstrm sme des. We try t keep thgs resh  the mrketplce. We d’t wt t just keep dg wht we lwys d. d. Number eght: ‘Fd  Metr’. Fr me t ws mmedtely  the erly dys t  t ws Frk Ker d the ter Frk Ker, Mrk Jyer, Steve Perce, Rchrd Schere, Jh Chlders d y y Rbbs. Tse re my metrs. I hve multple metrs. I thk hvg  metr s s mprtt. Yu Yu kw they tell yu yu hve t ler rm yur mstkes. I thk yu kw tht’s tht’s  ld  grbge. I wuld rther ler rm ther peple’s success. I d’t wt t kw  bg ecyclped  ll  yur mstkes. I wt t kw the shrt brdged vers  wht wrks. Just tell me wht wrks. I’m I’m t eve relly lwys ccered why t wrks; I’ll gure tht tht ut lg the wy. wy. Just tell me wht wrks d the I’m I’m just gg t duplcte the prcess. Ad whe yu hve  metr metr they keep yu ccutble, they’ve they’ve de t bere, they c see yur mstkes bere yu d d they c help yu ut, ky. ky. I ct every sgle pers tht I kw tht s successul – every sgle pers tht I kw tht s successul hs  metr. S I d’t kw  tht’s  qulct tht yu eed t be successul but t sure des’t hurt. Number e: D wht yu d best – utsurce. Yu prbbly herd but tht ths week. Outsurce d Outtsk the rest ky.  the begg lrght,  yu’re just gettg strted, my  yu re just gettg strted, t tht pt yu wt t ler everythg tht yu c. Alrght, yu wt t ler ler cpywrtg t the begg. Yu Yu wt t ler hw t d grphcs  yu c. Yu Y u wt t ler   curse html d hw t desg  web pge d hw t mke  sles letter lk gd. Oky Oky, yu wt t ler hw t pst  prject  Elce d

deret thgs lke tht. But s yur busess strts t grw d yu strt mkg mey yu wt t strt tkg tht mey d revestg t t the busess d yu cus  the thgs tht yu d best d yu utsurce d ut-tsk the rest. I yu’re yu’re  medcre cpywrter well wht yu wt t d t ths pt yu wt t strt utsurcg yur sles cpy.. I the begg yu detely wt t ler sles cpy cpy yur sel. Oe  the guys here Dvd Wts, the guy tht ws mkg – mde $65,000  hs rst mth, Dvd ws  guy tht whe we wet ver hs webste, ths guy s  brllt prgrmmer, serusly e  the best prgrmmers r stwre d web develpmet tht I’ve ever met. He ws  hrrble cpywrter c pywrter d hrrble wth mkg mges. Yu kw wht e  hs bggest prblems Yu prblems ws, he wted t d everythg hmsel. He He wrte ths dsgustg sles letter tht I wuld wuld’’t sed t my wrst eemy d he hd e  these crt grphcs tht yu kw lk lke he mde t wth  upgrded vers  Mcrst Pt. It ws s bvus wht hs prblems were wth the sles. S wht we dd we hked hm up wth ther cpywrter d he sd Mke I d’t d’t hve the mey rght w.. Ad I sd well yu hve t thk wht s t tht yu w c d, hw c yu leverge ths. mybe yu c py r 20 per cet  t w d the gve hm mre mey. mey. Mybe the cpes gg t cst yu three grd – py hm 4,500 but py hm ter the prts, des’t tht mke sese? ell them, well I d’t hve the $3,000. I’ll py yu $500 w but ter I luch the ste d yu hve yur $8,000, $10,000 dy r mre r less whtever the cse c se s but yur mkg  pt t py the peple ter the jb s de. Yu’d be surprsed hw my peple wuld be wllg t help yu wth such thgs lke tht. Ad lly hbt umber seve   Stephe Cvey Seven Habits o Highly Eective E ective People – People – shrpe the … Sw. Shrpe the sw ‘ ‘lwys lwys shrpe the sw’. Wht des tht me? Tt mes  yu hve yu kw the best sw tht’ss ut there, the bg muscles everythg lke tht d tht’ yu hve the best sw d yu’re ut there d bdy c cmpete wth yu. Ater severl mths d severl yers wht’s gg t hppe t tht sw, t’s gg t get


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) blut rght. S yu c d smebdy tht’s tht’s mybe t s strg s yu d mybe t s expereced s yu d cmes ver wth the ltest gretest sw d they’ they’re re gg t be ble t g rght thrugh smethg  hl the tme tht yu d. S yu wt t shrpe the sw. Wht tht mes s lwys be be lerg. Oky, Oky,  the begg yu kw, t’s t’s kd  lke the reverse 80-20 rule, yu wt t sped 20 per cet  yur tme tkg mssve ct d 80 per cet  yur tme lerg.

Oky, tht’s – hvg  gl s e thg but beg ble t ejy the prcess s relly where the true hppess cmes . Becuse wht yu’ll d s tht  yur t lvg  the mmet t ll tmes d yur just wtg r  bg luch t cme c me thrugh yu gg t mybe hve – yu’ll yu’ll hve plesure r  dy but yur t gg t hve true hppess.

The Hedgehog Concept That Catypulted My Business Into Multi-Million Dollar Turnover

But there s  derece betwee kwledge d lerg. Kwledge s rmt wthut ct. Lerg cmes rm mplemett. Whe yu strt t mplemet everythg tht yu yu’ve ’ve lered everythg tht yu’ve bee redg, tht’s whe yu strt t ler t d yu c duplcte t.

Yu’re Yu’ re Hedgehg Ccept – ths s  very brdged vers  t ky. It shuld be  crystlle ccept tht cmes rm  deep uderstdg but the tersect  the three crcles. Ad these re the three crcles d yu c see where they tersect rght here  the mddle.

As yu strt t hve mre success yur prbbly prbbly gg t get mre cused 80 per cet  the tme d tkg ct d 20 per cet c et  the tme    lerg, but yu’ll lwys be lerg. Yu lwys wt t sty up  wht’s gg   the dustry.

Yu wt t he , rght  the mddle Yu mddle  these llwg three crcles. Crcle umber e, ‘Wht yu c be  the best  the wrld t’. Ad I d’t d’t me the sgle best  the wrld t but I me tht  yu were  bsketbll plyer yu wuld wt t ply  the MBA.

Yu kw thgs hve relly Yu relly chged  the dustry  the lst yer yer,, Web 2.0s s smethg tht yu kw we were herg ll the tme, serch serch ege hs cmpletely chged. Serch ege ptmst used t be but ptmsg yur stes r the serch eges. Serch ege ptmst w s but levergg ther Web 2.0 stes lke Digg d echnorati d del.ici d Digg d echnorati d del.icio.us o.us and a nd Youube Youube d usg tgs t these stes.

I wuld csder y pers plyg  the MBA t be mg the best  the wrld. Oky, Oky, d tht cmes rm cg the brutl cts.

Lke  yu put  vde up  Youube d yu tg Youube d t wth the wrd Mke Flsme Melbure Austrl Austrl r Iteret Mstery Mstery Secrets r Kwledge Surce d tht wy whe peple sy hey I wder  Mke’ Mke’ss presett s up le, mybe smebdy hd – mybe yu culd use hs vde t strt buldg reltshps wth peple.

I hve  very lgcl md, I’ve lwys excelled  mth d prgrmmg d thgs lke tht but whe t cme t redg cmprehes d thgs lke tht I lwys suered. My SA SA scres whch s  pttude test  the US ws very hgh  the scece d mth d t s hgh  the redg cmprehes. Uderstdg wht yu c be the best  the wrld t s kwg wht yur cre cmpeteces re.

Here’s  bus prcple, ‘Te ed gl s t where hppess les. Hppess cmes rm the mes d the ct  the ctvty s  whle’. A lt  tmes we tlk wth peple, reds  me, they’re they’ re ether   stte  depress r just t yu kw they d’t hve the eergy level tht they shuld d they’ll sy thgs lke s s s I luch the ste I c get t ll ver wth d the I c lly be hppy.

Number Oe: Yu Yu eed t kw wht yu ct be the best  the wrld t. Sme  us re gd t mth d terrble wth redg cmprehes d wrtg d thgs lke tht.

Tere re thgs tht yu kw tht excel  d there re thgs tht yu kw tht yu struggle wth.

Passion Can Equal Prot On The Internet Crcle umber tw, just s mprtt,  mprtt, ‘Wht yu re deeply psste but’. Oky mge, yu kw 


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) kd tht lves t ply vde gmes. Recetly I ud ut but ths gme clled World o Warcrat I Warcrat I ud ut hw ddcted sme  these peple re t ths gme. I d’t d’t eve wt t get ybdy  here t dmt tht they ply t, tht’s tht’s ddctve I’ve herd ths gme s. But mge beg ble t mke  mll dllrs  yer plyg tht gme. Tere re sme peple tht mke  lt  mey plyg tht gme  turmets d thgs lke tht. But  yu sk tht pers there gg t – yu kw yu sk Mchel Jrd r ger Wds r Derek Jeter  the New Yrk Ykees, they re deeply psste but wht they d. Tey prbbly wke up every mrg sy I c’t beleve tht they’re pyg me t ply bsebll r they’re they’re pyg me t ply gl, I wuld d t eve  they dd’t py me. S yu eed t sk yursel tht quest, whe yur vlved   prject r yu’re evlutg  pprtuty, yu kw smetmes re we just lkg t the screeshts re we just lkg t the cme r re we just lkg t the wrds ‘mke 10,000  mth’. Are we lkg t tht pprtuty pprtuty d syg, m I deeply psste but but rug  busess lke tht?  sme cses yes d sme cses c ses . It’s It’s deret r everye. Sme peple lke t crete stes d mke mey wth adSense . Fr me tht’s tht’s t ecessrly wht I lke t d becuse I’m I’ m t the type  pers tht lkes t wrte three rtcles  dy d pst rtcles t deret drectres d thgs lke tht. but  yur gd t wrtg rtcles the cretg ctet ste tht brgs  turl trc d pys yu e s prbbly the wy t g. adSense s adSense Oky but the bttm le s, yu wt t be   busess where peple sy t yu ww yur wrkg g d yu sy t yursel, yu cll ths wrk, there’s  ther plce I’d rther be. I’m  my elemet. Yu wt t wke up every sgle mrg d sy hw hw blessed yu re t be ble t d wht yu d d mke mey t the sme tme. I yu’re wkg up  the mrg d yu’re puttg yu’re eet dw d yu’re syg ‘h’ - yu’ve gt ths kt  yur stmch d yur drvg t whtever t s tht yu d d yu just despse wht yu d, t des’t mtter  yu’re yu’re the best  the wrld t t d peple sy t yu ww yu’re relly gd t ths. I yur t psste but wht yu d, yu shuld’t be dg t.

Are You An Opportunity Seeker Or A Business Builder? Ad lly, lly, the thrd crcle s wht drves yur yur ecmc ege. Oky yu eed t kw hw the mey s mde  ths mrket plce. Ad t eeds t be ble t cme t yu lke tht. Smetmes yu’ll yu’ll tlk wth  rel estte vestr d t’ss just s esy r t’  r them. Tey c g t  huse d they c lk rght t the prperty d they kw the re, they kw t’s  $250,000 huse, they kw they’d lke t buy t r $180,000 t’s t’s gg t cst them $14,500 t x the r d the wdws, they’re they’re gg t be ble t p the huse  60 dys d ys d sell t r $275,000 whe t’s t’s ll reurbshed d yu kw d they kw ther et prt d just by drvg up t the huse they c see ths. Ad ther peple struggle wth thse thgs. Alrght, s yu eed t kw kw hw the mey s mde  tht mrketplce. Whe yu hve ll three  these crcles wrkg tgether t s mpssble r yu t t hve everythg yu wt ut  le d be truly hppy. Te bg prblem cmes whe we chse pprtutes d we’re we’re t cused rght here. Ad we wder why we’re we’ re csttly chsg pprtuty pprtuty ter pprtutes d we ever blme ye, we d’t blme the pers tht sld t t us, we d’t blme the mgze tht we purchsed t rm. I ct we ejy the prcess. I yu yu’’re lke me I ejy buyg thgs. But wht we d ut s we ted t blme urselves. Hey,, dd yu ever pe up tht curse tht yu purchsed Hey rm tht mercl? N I dd’t I dd’t get  chce t d t. Yu kw why, why, becuse we dety wth the mey  the cmmercl. Well Well whe the prduct cme we relsed we d’t d’t wt t be plcg ty clssed ds ll ver the Uted Sttes d ll ver Austrl d ll ver Eurpe r whtever the cse s. Yu culd hve sved yursel Yu yursel  lt  tme d mey just by skg yursel, yursel, m I gg t be deeply psste but tht type  busess, d I eel I culd be the best  the wrld t t d I d kw wht drves the ecmc ege  tht mrketplce?

Maximise Prots With Up-Sells, DownSells, Cross-Sells and Bumps


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) Oky s yu guys hve McDlds here, I’ve ete t. Yu Y u g t McDlds McDlds yu wll see  clssc up-sell, crsssell d bump. Ad I d’t kw  they’re dg t s much y mre wth the super-sze ter super szg but ths s hw t wuld t g. Yu wuld g thrugh the drve thrugh Yu thrugh d yu wuld rder yur Bg Mc d yu wuld rder rder tht   Cmb Mel. S yu sy I hve  umber e d mmedtely the clerk behd the cuter sys t yu wuld yu lke t super sze tht? Oky, tht’s  up-sell. Wht tht mes s they’ve lredy hve  custmer tkg ct d they relse there’s  smll lttle ct tht they c d t crese the prts. Ad prbbly 30 per cet  the peple tht re mde tht er wll tke the up-sell just by skg  smple quest. Ad we eed t recgse where c we put put ths prcess t ur sles prcess? Where c we hve  up-sell up-sell  ur sles prcess? Ad I’ I’m m gg t shw yu tht. Te they gve yu the crss-sell c rss-sell d they sy t yu, yu sy yeh I’ll super-sze tht. Ad they sy wuld yu lke d pple pe p e wth tht? Ad yu sy, ky yeh I’ll hve  dessert yeh gve me the pple pe. Ad the here cmes the bump, especlly  the Sttes. Tey sy t yu wuld yu lke tw r  dllr d yu’re by yursel d yur thkg yu’ve gt ths Bg Mc d ths lrge res w d ths super sze det cke  curse d yu lredy hve yur pple pe, p e, d they sy wuld yu lke tw r  dllr d yu sy, well hw much s t r just e d they sy 95 cets. Ad yu sy well I’m I’m t gg t let yu yu get wy wth sellg me ther pple pe s gve me the extr clres r ve cets d the we wder why everye  the Uted Sttes hs  weght prblem. Wht yu re seeg rght there there s  clssc up-sell, crss-sell d bump. Ad we wt t see hw we c put thse types  thgs t ur mrketg. S here’s here’s  quck wchrt r yu. yu c try t tke tes but remember yur gg t get – yu’ll be gettg ths s well.

Your First Step Is Not To Sell Anything S wht yu wt t d s lwys strt  wth  ree er, remember we sd tht erler? We d’t lwys wt t be tryg t sell smethg whe we’re we’re drvg trc t

 sles pge. Ater we cpture ther me d ther eml ddress we wt t preset them wth w th  er. I we c yu see the wrd ‘OO’ there tht stds r ‘ ‘ee tme er’. A e tme er s where yu mke mke  er t smee but t uses  strtegy clled urgecy. urgecy. Oky there re  lt  deret trggers tht we wt t hve  ur sles prcesses. Tere’s urgecy, there’s scrcty, there’s scl pr whch re testmls, there recprcty, there’s buses but urgecy gets peple t buy w w.. It’s very mprtt  yu’re gg  e tme er t hve  res why t’s  e tme er. It des’t relly mtter hw mprtt the res s but yu lwys wt t ddress the res why d yu lwys wt t use the wrd ‘becuse’. ‘becuse’. Tere’s Tere’s bee studes shw where – I’ll I’ll gve yu  quck exmple. I the bk Infuence bk Infuence Te Psychology o Persuasion by Rbert Cld there ws  study tht shwed where smee wlked up t  le  lke 20 peple tht were wtg t use  cpy mche d they wlked up t the urth pers le d they sd, ‘Excuse me wuld t be ky  I mde  phtcpy’? Ad ly 18 per cet  the tme were they llwed t mke  phtcpy. S the they sd well let’s see  we gve  relly gd res, let’s let’s see hw tht ects t. S w the pers ges up t the urth pers   le  20 d sys, ‘Excuse me wuld I be ble t cut  rt d mke  phtcpy I’m I’ m lte r  l exm exm’? ’? Ad wht they ud  ud ws tht 91 per cet  the peple were llwed t cut the le d mke  phtcpy. S the they sd I wder hw mprtt t ws t hve such  gd res r ws t just the ct tht they hd  res. Let’ Let’ss mke the mst bsurd res d see wht hppes wth the study. study. S w the pers pprches the le ges t the urth pers d sys, ‘Excuse me wuld t be ky  I cut the le I eed t mke  phtcpy’? Tt’s Tt’s  bsurd res but wht they ud ws tht 88 per cet  the tme they were llwed t cut the le. Tey wet rm 18 per cet t 88 per cet becuse they used the wrd ‘becuse’ d hd y rbtrry res. Oky s  yu’re hvg  e tme er, yu wt t ddress t, the res res why c ly purchse ths rght w s becuse d the gve  res. We’re dg  mrket test r we’re we’re hpg tht yu lke the prduct s


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) much tht yu’ll yu’ll gve us  testml. Ad s s s we hve eugh testmls we’ll pull ths er dw d t wll be sellg r the rml prce. Wth  res why yu yu c buy ths w r 3.97 sted  1.97 d the yu kw gve g ve whtever tht res rght there s.  s. Ad tell them yu kw tht we c’t c’t let – the res why yu c’t buy ths lter s we c’t mke ths prce vlble t the geerl publc. It wll ru the perceved vlue  ur prduct. p rduct. S yu c ly buy ths prduct rght w t ths e tme er. But ether wy yu wt t mke  er but  yu mke t  e tme er yur cvers rtes wll g rm prbbly tw per cet t tw d  hl per cet up t ywhere rm three d  hl per cet up t seve, 10 r 11 per cet. Ad  sme cses we hve sme e tme ers tht re cvertg t 21 per cet. S they cme t ur ste, we sk them r ther me d ther eml ddress d we preset them wth  e tme er d they buy t, wht shuld we d rght w?

Increase Your Sales By Up To 50% With This Cool Strategy Up-sell rght, er  up-sell d rmlly, rmlly, just r ths ske here we’re we’re gg t cll ths pers  pltum member.. Nrmlly 50 per cet member c et  yur buys tht tke yu up  the rgl er wll tke yur up-sell, 50 per cet  the peple tht buy yur rgl er wll tke yu up  yur up-sell,  yur up-sell s hl the prce d  gd vlue. S  yur sellg smethg r 100 bucks wht shuld yur up-sell prce be, $50 rght. Ad  yu yu’’re sellg 50  mth t $100 d yu put   up-sell yu’ll yu’ll sell d ddtl 25 sles per mth. Rght,  they d’t d’t buy t they’ve mde e purchse rm yu, tht’s r ths ske  the dscuss here, we’ll cll tht member  gld member. Oky  the d’t d’t buy – sme  yu gt tht.  they d’t buy wht d we wt t er them w? A dwsell rght. S  my stes I gve  pers  pt t sy . A lt  tmes peple wll just put  rder butt d the ly wy t sy  s t ht tht butt  the tp rght crer  the pge where they x ut the pge. I lke t gve peple  pt tht sys  thks.

Oky d  they ht the  thks I gve them  dwsell d  ths cse we’ll cll ths  slver member ky the umber here, 50 per cet  yur buyers wll purchse yur dw-sell  yur dw-sell s hl the prce prc e  yur rgl er. S wht tht mes, s  yu yu’’re curretly mkg 100 sles per mth d yu gve them   thks pt yu c pck up ther 50 sles per mth by just erg  dw-sell t hl the prce. I’ll gve yu  exmple. Whe I purchsed my Mc cmputer  my ce I ws stllg the pertg system yu kw whe yu rst get t d t’s skg wht’s yur me d ll ths type  stu d I’m httg ext, ext d smewhere  the prcess t sd wuld yu lke t j Mc.et r $19  mth. Ad I lked t t d I sd I d’t eve kw wht Mc.et s rght w I d’t eve hve the tme t reserch t. S I sd,  thks d I ht the  thks butt. Isted  sedg me t the ext prcess they gve me  wt bere yu g why d’t yu try t ree r 90 dys yu c ccel t y tme ter 90 dys but t’ t’ss ree r the rst 90 dys. S I sd ky r ree I’ll try t r 90 dys s I gve my me d ll my rmt, ht the ext butt t sked me r my credt crd detls I gve the credt crd detls d w t’s t’s bee but  yer w tht I’ve bee  member  Mc.et r $19  mth d I stll d’t hve y de wht t s. Tt’s the truth. I’ll gve yu ther exmple, let’s let’s sy yu were erg yur rgl er, yu were erg  eBk d three bus prducts r $197. Well wht yu c d s let’ss sy ech  the bus prducts hd  vlue  $50 let’ ech s yu hd  eBk wth three bus prducts r the dw-sell yu sy, sy, I tell yu wht I’ll stll gve yu the eBk d I’ll gve yu bus umber e but I’m gg t tke ut bus umber tw d bus umber three. Ech  thse buses were  $50 vlue. S I’m gg t tke $100  the prce. S sted  py 197 yu ‘I’ll py just $97 d yu’ll stll get the m prduct d ths ree bus. Des tht mke sese there, hw  dw-sell c wrk? S we justed the prce drp by tkg ut tw buses, mkg the er  lttle bt less. By lwerg the prce  hl d erg them  dw-sell yu’ll tce tht  yu’re mkg s I sd, 100 sles per mth r whtever prduct yu’ll w pck up ther 50 sles per mth t hl prce.


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) Ad by puttg the up-sell d the dw-sell dw-sell tgether just whtever prcess yu yu curretly hve yu yu just cresed yur prts by 50 per cet per mth.

What I They Buy Nothing? But the ce thg but ths ree er s tht they cme  r ree they sw the e tme er they dd’t dd’t buy. Te yu ered the dw-sell they dd’t buy, w they’re  ree member. Is ll lst? N, rght becuse we hve  ree member, we hve tht ree member s w  ew pt- prspect d w we c llw up d we c buld  reltshp wth thse peple. Ad we kw hw mprtt tht s. Te peple tht rsed ther hd, there ws prbbly but 50 peple  ths rm tht rsed ther hd, they’re they’re  ths rm becuse mst lkely they wet t e  my stes d sged up r  ree er d the I bult  reltshp wth them. Yu kw there’ Yu there’s e exmple I wted t gve yu yu but up-sells d crss-sells tht I dd’t. dd’t. hs ybdy here ever regstered  dm wth GDddy. Rght. Whe yu g t GDddy GDddy d yu d  dm tht’ tht’s vlble d yu ht check ut, hw my yers dd they sk yu t regster tht dm r? 2 yers. Tt’s Tt’s  clssc bump rght there.  yu g t sme ther webstes lke Nmechep they set yu up t e r whtever res. GDddy they’ they’re re brllt they set t up r tw yers t’s t’s  clssc bump. Whe yu regster  dm me t shuld be just e. Tey get yu r tw yers, d yu kw why they d’’t d t r three becuse they prbbly tested tht, r d three yers t gets yu t thk t much, well d I relly eed t sped $21 just t get ths dm d the yu ht the drp dw butt d the yu drp bck dw t e. S they’ve they’ve relsed tht ther sweet-spt s erg tw yers. I they culd get yu r three they wuld d three,  they culd get yu ve they wuld d ve. But they c get yu r tw mre te just by erg tht bump rght there. Alrght d s tht’s the bump d the they try t up-sell yu. Nw they wt t up-sell yu wth hstg. Oky s s s s yu – yu kw yur checkg ut they sy d yu wt t hst yur webstes r $9.00 

mth w hw much mre mprtt ws tht bump whe they gt yu r tw tw yer dm regstrt. regstrt. Nw they’re they’re tkg ther $9.00  mth hstg ut 24 mths sted  12 mths. Ad the yu sy yes r  t tht. Ad the they strt erg yu the crss-sells d the crss-sells re wuld yu lke t get dex  ve mjr serch eges r $49.95. Wuld yu lke the rc Blzer pckge. I hve  de wht tht s d tht’s tht’s $39.95. S the truth s GDddy ther prces re s lw d were gg t get t tht  the ext sect, ther prces re s lw tht they c cmpete  the mrketplce wth prces where bdy else c cmpete, where mst lkely they’re lsg mey  wht they’re sellg the dm me r, especlly wth ther expeses  ther ce, t’s  lss leder. But becuse they hve ther up-sells d ther bumps d ther crss-sells  rder they’re mxmsg, they’re mkg ll ther mey  the bcked. S  tht exmple, s yu c c  see there re ur pssbltes pltum, gld, slver d ree r whe smebdy cmes t ur webste whe we led them  wth  ree er.

Understanding How The Marketing Funnel Works Settg up yur mrketg uel, ky we’re we’re gg t get t the mrketg uel here. Yur rt-ed ce drve yur bck ed prts. Oky, Oky, see tht exmple tht we just gve wth GDddy whe yu hve  led  rt-ed prduct t drves the bcked. All yur mey s geerlly geerlly gg t be mde  the bcked. Yur Yur rt-ed yu culd lse mey r eve brek eve  the rt-ed d whe yu d tht yu c relly strt t dmte yur mrket plce. Here’s  exmple  wht yur prduct p rduct uel, yur mrketg uel, yur servces uel my lk lke. Oky,, remember strt  by ptg  the prspect, t Oky des’’t strt  t $19 r $47 t strts  wth ptg  des the prspect wth ree r better. Wht’s Wht’s better th ree, eve ddtl buses tht were udvertsed, relly strt buldg reltshp wth peple. Next ter tht yur eBks, yur eBks re geer-


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) lly prced betwee $19 d $47. Smetmes  lttle less smetmes  lttle mre but  the teret the gg prce r  eBk s geerlly $19 d $47. I we’re we’re tlkg but dg  up-sell  yu hve  eBk wht culd yur up-sell be? Well yur up-sell culd be, they hve the sles letter they see yur $47 eBk, they clck the buy butt, they g t PyPl d they purchse d w they ld  wht’ wht’ss clled  thk yu pge where t sys thk yu, yu were just $47 dwld yur prject. But  we up-sell them we culd mve tht pge ver d sert  up-sell d the up-sell culd be smethg lke wuld yu lke t buy the deluxe sprl bud edt r ly $19 mre smply clck here r  ddtl $19 we’ll shp yu the deluxe sprl bud bud vers. Ad wht we just sd bere s tht 50 per cet  the peple tht buy the eBk wll w ll by ths prduct. Ad t’  t’ss very esy yu get hked up wth smebdy lke Speker Fullmet Servces.cm yu sed them yur eBk d they’lll tur t t  ce sprl bud edt r yu r they’l but $2 wth the sprl, they’ll shp t ywhere rud the wrld betwee $3 d $6. S yur ttl cst s but $700. d yu c set yur shppg crt up t sed them  eml every sgle tme yu mke  sle r tht sprl bud bk. Ad tht’s tht’s ud mey  yur t dg tht rght w wth yur eBks. speakerullmentservices.com they wll shp t ut r yu s whle yu lterlly t the the bech r whle yur sleepg d smebdy buys yur dgtl bk becuse we lve dgtl prducts the they buy yur physcl prduct yu d’t eve hve t kw but t. Te eml s set t the ullmet cmpy by the ed  busess dy they’re they’re sedg t ut, wth tw dys the custmer gets ther deluxe sprl bud vers. S tht’s  typcl up-sell r  eBk ky. A $97 prduct tht culd be used r  up-sell culd be  CD where yu hve ud d d where yu kw mybe mybe t’s t’s  tervew r smethg lke tht. mybe yu’re yu’re erg the trscrpts. rscrpts rscrpts guys yu c g t eScriptionist.com.. ist.com Yu c gve these peple  e hur cverst  Yu tw peple. It’s gg t cst yu but $100 d they wll get yu bck  but 48 hurs  Mcrst wrd wrd dcumet  Mke sd – m sd – Mke sd – m sd. Nw yu hve  stt eBk tht yu c hve

grphcs mde d yu c ether gve t wy r ree r use t s  bus r sell t r use t s  up-sell. Oky t’s t’s  stt eBk just by gg t eScriptionist.com d gvg them y recrdg tht yu hve. It’ss but $100 per It’ p er hur whe tw peple re tlkg. Alrght,  yur dg  DVD curse curse $197 t $297 tht’ tht’s geerlly the prce r  DVD curse. A hme study curse, w we’ we’re re gettg t t lke  multmed curse where mybe yu hve DVDs d yu hve scree recrdg where yu use Cmts d yur recrdg step-by- step hw t d thgs  the scree. Mybe t cmes wth bus stwre d t cmes wth prted mterls, lke  prted eBk d everythg lke tht. A typcl hme study curse wll rmlly rmlly sell betwee $497 d $997. Nw yur strtg t estblsh yursel s  expert  yur dustry d  yur dustry d yur che gthers  fe evets, where t’s persl develpmet r t’s helth r t’s Frex t’s stck trdg r t’s rel estte r t’s gl, whtever the cse s,  mst cses there re fe gthergs. Yu wt t strt dg ut hw Yu hw yu c spek t these evets. Ad  yu yu’’re spekg t these semrs geerlly yu c hve e  yur pckges tht yu c sell d thse prces rmlly g betwee $997 d $5,000. Rght d s we sd bere $47 prducts re mprtt the rt-ed s wht drves the bck ed. It’s It’s wht mkes the bcked pssble. But  yu wted t mke  mll dllrs hw my sles  $5,000 wuld yu hve t mke   yer – 200. S  yu brke tht dw per mth, tht wuld be rughly 20 sles – rughly 20 sles per mth  yu’re yu’re  speker d yu’ve relly, truly estblshed yursel s  expert  the eld. S yu kw 10 mths ut  the yer yu culd trvel spek  rt   rm wth 300, 400 peple, sell  pckge t $5,000 d  20 peple re buyg 10 tmes thrughut the yer, yu’ve mde  mll dllrs just  yur bcked prducts ky. ky. I me t mke  mll dllrs sellg $47.00 $47.00 eBks wht s tht 20,000? Is tht the mth but 20,000 sles tht’s  lt  sles. Alrght d the lly t the bttm bttm  the uel,  yu chse, there’s there’s grup cchg, er crcle prgrms, wrkshps, bt cmps, e--e e--e cchg, these


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) prces geerlly g betwee $2,500 d $20,000 whether t’ss grup cchg r e--e cchg r  er t’ crcle prgrm. I yu tke  lk t lke Mrk Vctr Hse d Rbert Alle they hve  elte er crcle prgrm. It cst $37,500  yer t be . I yu lk t y Rbbs he hs  pltum prgrm tht cst $65,000 per yer t be . Whe yu’re yu’re  true expert  yur eld,  yur t the tp level yu c cmmd these prces becuse yu hve the vlue tht ges lg wth t.

My Million Dollar System Summarised Heres  quck recp. I sd ths t the begg  the presett ‘stp sellg up rt’. Alrght we wt t pt- ur prspects, we wt t drve ll  ur trc surces t  pge tht hs  ree er. We wt t cvert thse prspects We prspects t custmers. S ter we get them t ur mrketg uel we wt t buld  reltshp d by buldg  reltshp we c edrse ther prducts, we c revew prducts d we c mke sles by edrsg d d revewg qulty prducts tht we eel d we kw c help peple lg ther jurey. Ad we wt t drve ur custmers custmers d ur prspects thrugh ur mrketg uel. Wht tht mes s smply ths, whe we g bck t ths slde here, ky we d’t d’t wt t thk tht smebdy smebdy hs t buy the $47 eBk eBk bere we c er them the $97 CD d the bere we sed the hme study curse, they hve t buy the hme study curse bere we er them cchg. c chg. We c hve smebdy tht’ We tht’s  ree member tht cmes  we my llw up wth them  the eBk r $47 three tmes d they d’t buy d the we er them the hme study curse r 997 d tht ree led w buys the hme study curse wthut buyg the eBk. My tmes tht’s tht’s exctly wht they were lkg r  the rst plce. Ad  yu’re yu’re t erg t t them they’lll get t rm smee else. Wht they sw ws yur they’l eBk d they sd yu kw tht’s tht’s  bsc vers  rel estte, I’m I’m relly lkg r the step-by-step gude. I wt the bg bx set t me. I wt the ccelerted lerg prgrm. Te eBk ws mre   ‘hw t curse’ I wt the ‘wht ‘wht t d curse’. curse’.

S gg bck here we wt t drve ur custmers d ur prspects thrugh ur etre mrketg uel d lly, lly, ky kwg yur metrcs. metrcs. Bere we were tlkg but GDddy GDddy hw t’s t’s very bvus tht GDddy cmpletely dmtes the mrketplce becuse they kw the exct metrcs, they kw the le vlue  ech custmer. I yu were t tlk t GDddy they wll tell yu tht r every pers tht buys  dm they mke $71.62 ver 4.5 yers r ver ve  ve yers. Tey’ll tell yu tht the verge pers keeps  dm r ths lg, they kw the exct metrcs. S wht tht mes s  I ws t sk Keth Wellm Wellm r e  my reds, hw much s  pt- prspect wrth t yu? Tey’ll tell me Mke r every pt- prspect I get I mke $5.63  my busess. S w tht they kw ths, d t’  t’ss very smple, yu lk t hw much mey yu’re yu’re mkg every mth d the yu lk t hw my pt- leds yur gettg d the yu dvde the tw d w yu see tht r every pt- tht’s tht’s cmg t  t yur ste yur mke $5.00 t the ed  the mth. S yu c strt dg smple thgs lke, well  tht’ tht’ss the cse I c g ut d I c strt spedg $3.00 t get  pt- prspect d  yur spedg $6.00 t get  pt- prspect yu kw tht the cmpg s lsg yu mey d yur t guessg. Yu c py yur ltes  cmmss hgher th Yu the prce  yur prduct. Yu c cmpletely dmte yur mrket plce whe yu strt dg these strteges d wht tht mes s, yu c py yur ltes 100 per cet cmmss  yur rt-ed prduct. Whse prduct re yu gg gg t prmte? Are yu gg t prmte the rel estte eBk tht’s py 50 per cet  $47 r re yu gg t prmte the rel estte bk tht’s tht’s pyg 100 percet  $47? Te 100 per cet c et rght?  I’m sgg up r  lte prgrm d ll thgs re equl I’ I’m m gg t prmte the e tht’s gvg the hgher percetge. S remember we sd bere tht 75 per cet  my sles cme rm my ltes. Well Well  tht’s the cse the pers tht s cmpetg   mrketplce d he’s he’s gvg peple 100 per cet cmmss, the ther pers tht’s tht’s pyg 50 per cet cmmss s gg t sy hws he


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) dg tht, he’s gt 6,000 ltes d I’ve gt 12 ltes he’s he’s mkg 400 sles  mth d I’m mkg ur sles per mth d he’s he’s t mkg y mey becuse he’s gvg wy 100 per cet cmmss. I d’t kw wht  the wrld he’ he’s dg. Tt pers hs  bcked strtegy strtegy.. Tey kw r every sgle pers tht buys the eBk r $47 they get put t  ut respder d they get llwed up wth r  $497 hme study multmed curse c urse  rel estte vestg. Ad they kw r e ut  every 10 peple tht buys the eBk, e ut  every 10  thse peple re gg t buy the $497 curse, c urse, they kw thse metrcs ll the wy dw. Yu culd lse mey  yur Yu yur rt-ed prduct  yu’re delg wth physcl prducts. Let’s sy yu’ve de ll the reserch  the wrld d yu c get ths prtculr wdget ly mde  ch r $50. Alrght d everybdy else kws tht the chepest yu c get ths wdget s  Ch r $50 s t’s t’s  rel cmmdty everybdy’ss sellg the prduct r everybdy’  r $59 - $56 - $54, sme peple r $53 d they’re they’re mkg $3.00 per sle. Ad the yu g t the mrketplce d yu sell the prduct r $49 whse gg t dmte the mrketplce? Yu, yu’ Yu, yu’re dg t t $39 yur yur buyg t r 50 ll yur cmpettrs re gg t sy, I d’t uderstd hw ths perss sellg ths prduct, I’ve lked t the prduct, I eve purchsed t rm hm, sys mde  Ch d t cmes rm the sme prduct wrehuse I’m gettg them. Tey cll the wrehuse re yu sellg t t them r cheper  we sell t t everybdy r $50. Tey sy t themselves hw  the wrld s ths pers sellg 10,000  these  mth t $39? Nbdy wts t cme t my ste. I’m mkg 10 sles  mth r $53 becuse tht pers hs  bcked. Tey kw tht r every sgle pers tht buys the wdget my ls wt the lghtg kt d yu kw the ccessres d everythg lke tht. I see t ll the tme guys  eBy, smetmes mybe I’m I’ m lkg r  hgh prduct dgtl cmer r smethg lke tht. Ad there’s e guy wth  ‘buy t w’ prce tht’s tht’s sellg t  t cheper th ybdy else. It recetly hppeed t us. ter we purchsed t they ctcted us d ered us ths cmplete up-sell pckge wth  gree scree d mcrphes d everythg lke tht. S they’re they’ re dmtg the mrketplce, prbbly brekg eve  the rt-ed d mkg ther mey  ther

ter sell pckges. Te best exmple I c gve yu s whe I ws  geerl mger  the utmble busess I ws geerl mger r the secd lrgest Hyud delershp  the Uted Sttes d the th lrgest yt yt delershp  the Uted Sttes. Ad the verge yt delershp  ur re re ws dg but 125 t 150 yts per mth. We were dg betwee 400 d 600 yts per mth. Almst ur t ve tmes s my yts yts s the ext ledg cmpettr d the res ws the yt Cmry wuld prbbly hve  deler vce  $17,400. We We were sellg t r $16,999. Where everybdy else ws tryg t sell t r 17,999 d mke  400 r $500.00 prt. We We were lsg $400  every sle becuse we kew ur metrcs, we kew the bcked, we kew tht r every custmer tht bught the Cmry we were gg t trduce them t ur busess mger r ur ce mger. Te ce mger wuld er cg d they wuld er Credt Le d Credt Dsblty. Dsblty. Tey wuld er  exteded wrrty d they wuld er d lrm system d tted wdws d  pstrpe. Ad they wuld put tgether  etre pckge r ths pers d we verged $1,500 prt  the bcked r every sgle custmer tht bught  cr. S we kew I me hw te wuld be wllg t lse $400  the rt-ed, ll the tme. We wuld lse $400  the rt-ed  we culd sell 1,000 crs per mth becuse we wuld et $1,000 whe t ws ll sd d de. Whe ll the ther delers were s cused  the rt-ed tht they were mkg 100 d 150 sles per mth d we were cmpletely dmtg the mrketplce. Ad t bult mmetum becuse t brught mre reerrls. Ad the lly yu c lse lse mey  yur rtrted dvertsg. I w w’’t get t ths  t much detl becuse t c be  lttle cmplcted but just t mke t very smple r yu. let’s let’s sy tht bere yu kew yur bcked, yu were usg Ggle AdWrds. AdWrds. S yu’re yu’re pyg 20 cets per clck d whe yur pyg 20 cets per clck yur spedg 1,000 d yur mkg 1,500 s yu’re mkg  $500 prt. S w yu wt t see well let me see  I c geerte eve mre


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) trc. S w yu g up t 30 cets per clck but w yu d ut whe yu g t 30 cets per clck clc k yu’re yu’re spedg 2,000  mth but yur ly mkg 1,900  sles. S by rsg yur prce yu’re ctully lsg $100 d yur cmpettr kws tht. s yur cmpettr s pyg 20 cets per clck d yu d yur cmpettr re dw here  the rght sde  the Ggle serch ege. But w yu put t plce  bcked d yu’re yu’re w sellg  $497 curse ter they buy yur $47eBk. S yu sy, yu kw wht let me d tht s  up-sell s s s they buy d I’ll sell t s  e tme er r $297 sted  $497. As s s they mke tht purchse r the eBk I’ll wlk ut  vde d I’ll d  lttle demstrt d I’ll shw the prduct d I’ll gve t t them r 297 s  e tme er. S let me see wht hppes w w.. Isted  pyg 20 cets per clck I’m gg t bd 60 cets per clck d yu sht up ll the wy t the umber e slt. Ad w yu d ut t the ed  the mth yu spet $10,000  Ggle AdWrds AdWrds d yu bught  7,500    sles, s yu’ve yu ’ve lst 2,500 but w yur bcked prduct yu d s cvertg t 20 per p er cet d I’m just gg t mke up  umber here, but w yu re seeg tht yu mde $22,000  ll prt  the bcked. Des tht mke sese here, hw yu cmpletely dmtg the mrketplce. Ts cmpettr s gettg ve clcks  dy d yur gettg 100 clcks per dy. Yu’ Y u’re re gettg ll the trc t yur webste. He des’ des’t uderstd wht’s gg . He r she s syg I d’t uderstd ccrdg t my clcults ths pers pyg 50 – 60 cets per lck. Tey try t they lse mey mey.. Tey g bck dw t 20 cets per clck. Yur spedg mre mey per lck yur lsg mey  the dvertsg cmpg becuse t’s  rt-ed er tht drves the bcked prducts. S dd tht mke sese r everye? Oky remember, remember, beg wth the ed  md. Oky I’m I’ m gg t  lt  mybe bve strteges tht re  lttle bt mre th ewbe strteges but t’ t’ss s mprtt r yu t kw ths s yu’re strtg t buld yur cmpy w s tht yu c tke dvtge  every pprtuty sted  dg wht I dd, gurg ths ut tw yers lter d the puttg   prcess d seeg tht t brgs  ddtl $2,000 per dy d the yu pck up the clcultr …

What Is Buttery Marketing? I’m gg t pck up pce  just  lttle bt here. I’m I’m gg t g ver Buttery Mrketg wth yu remember I sd ths s hw I ru 70 t 80 percet  my webstes d wll ctue t d s. Tese stes re very esy t crete. Ater whle yu c crete  ste lke ths  but ve t seve dys, everythg, ever ythg, grphcs, cpy, everythg d g strght t luch wth t. Alrght t’s t’s  pssve lst bulder, bulder, remember the rel mmprtt sset  yur busess s yur pt- lst, yur subscrbers d yur custmers, t hw my sles yu’re curretly mkg. Whe peple evlute evlute yur busess they wt t kw the ssets d yur ssets re yur pt- lst, t’s  pssve mey mker, t mes tht t wll utmtclly brg  mey r yu every sgle dy. Ad I me ths d I’m I’m t tryg t use thse wrds wrds tht we see  Get Rich Quick t Quick t brgs  the mey r yu  vrtul utplt. I d’t wt t sy ttl utplt becuse tht wuld be msledg. Tere re peple tht lse ther psswrds d yu d eed  help desk t help peple tht yu kw, ‘I d’t kw hw t dwld  zp le’. But r the mst prt wth the except  the pers  the help desk, t’s ttl utplt. It cretes bcked sles lrght, s yu c  rted er d I’m gg t shw yu hw yu c mke bg cmmsss  the bcked. It c be used  y mrket r y che. Alrght d whe yu yu’’re cretg  ste lke ths yu lwys wt t mke sure tht whtever che yu hve yu try t get the dm wth r wthut the hyphes  these exmples ‘ ‘che che secrets.cm’ r ‘che secrets reveled.cm’ d  tht’s tke d whtever che tht yur  r r che tht yur  d get ‘che ‘ che secrets expsed.cm’ wth r wthut the hyphes. Whse gt  prtculr che tht they’ they’re  rght w? Wht che re yu  mdm? mdm? “Wme’’s empwerme “Wme empwermet.” t.” Wme’’s empwermet secrets Wme secrets wuld be  exmple. Oky the wrd ‘secret’ s s strg t mples tht there’s smethg tht the reder des’t kw  the ther sde. Ad the ther mprtt thg but but the wrd ‘secret’ ‘secret’ why t’s t’s  every sgle e  these dm mes s  yu lk  the thesurus r the wrd secret there s  ther wrd tht relly cmpres wth t, there s  ther


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) wrd tht c be used  plce  the the wrd secret. Ad tht’s tht’s why yu see t  s my my deret prducts. Mstery secrets, everybdy uses the wrd secret becuse t’s t’s pwerul d t c ever be verused, psychlgclly t tells the pers tht ths s the key t smethg tht they d’t kw tht t’s gg t ulck r them Ad t crete  very quck prduct wth Buttery Buttery Mrketg usg these prcples wht yu c yu d  yu d’t hve yur w prduct, r  yur t yet the expert  yur dustry dustr y, lrght s Jh Chlders clls ths, becmg the reprter. reprter. Wht yu c d s yu c tervew  expert  hs r her bcked prduct. S let’s let’s sy yu wet up t Chrs Guerrer d yu sd Chrs, yu kw I ud yur presett md blwg I bslutely lved t. I thk we c help  lt mre peple wth ths type  prduct tht yu hve. Wuld W uld yu be terested whe yu yu get bck hme, smetme whe yur t busy d yu thk tht we culd mybe d  e hur telephe cverst. c verst. Ad we c recrd t d I’ll d ll the mrketg I’m I’m gg t mke t vrl d the ud s gg up-sell yur prduct  the bcked. D yu thk Chrs wuld sy yes r  t tht? Yu kw he’ll Yu he’ll sped  hur wth yu, yu’ yu’llll d the mrketg d yu yu’’re gg t hve ths ud tht prmtes hs prduct  the bcked. S wht type  dm wuld we get r Chrs’ prduct wth the secrets  t? Chrs Guerrer Secrets Reveled. Wht type  che ws he ? Best sellg bks secrets.cm, well tht’s tht’s tke. Best sellg bks secrets reveled .cm, best sellg bks secrets expsed.cm. Smethg lg thse les yu get tht dm d the yu crete  ste tht lks lke the llwg. Here’s  exmple  smethg tht we cll the ‘thk ‘thk yu pge ccept’. ccept’. Tere re tw pges   mrketg prcess. Tere’s the sles pge d the there’s the thk yu pge. Rght, the sles pge s hedled, ‘Ts s wht yu yu’’re gg t get, these re yur buses, buy w’. Tey g t PyPl PyPl d the they ld  the thkyu pge, rght. Ad the thkyu pge sys cgrtults cgrtults rght,

dwld here. Te prcess tht we’ we’re dg here s we’re we’ re mkg ur sles pge  thk thk yu pge. Ad we’re re ssumg tht everybdy tht cmes - d I’m gg t shw yu  the ext sldes – everybdy tht cmes t ths webste, s bught t ths webste by vtt Tey’re set  eml by ther red tht sys smeTey’re thg lg the les  ‘Hey Bb I just wt t let yu kw I just gt  hld  Best Sellg Bk secrets.cm by Chrs Crrer t’s  $97 vlue d t’s very esy t sy tht rmt hs vlue, rght. eve  t’ t’ss ree. S we sy t’s t’s  $97 vlue but Chrs hs llwed me t shre t wth sme peple s yu c bypss bypss the sles pge d g drectly t the thk yu pge d dwld the prduct. S w the cvers rte   pge lke ths,  yu tce the URL t the tp t sys Freslesecrets.cm/ thkyu pge. D’t wrry but the Fre Sle Secrets bsclly ths ws  tervew tht I dd wth ur ther mrketers tht ll mde ver $35,000  ur dys dg d g wht ws clled  re sle but bsclly wht I dd s I tured t thse tervews t  ree led er. S peple cme here they’re they’re vted by smee else. Tey d’t d’t – very rrely d the d these pges rgclly.. Mst  ths s ll vrl rgclly v rl mrketg, smebdy cmg t the ste d I’ll shw yu  the prcess, they g thrugh the prcess d the they lter vte ther reds. Ad ther red r ed thks tht they’re they’re cmg t get ths $97 vlue prduct where they d’t hve t g t the sles pge they’re they’re rght t the thk yu pge d they llw the dwld structs whch re eter yur me d yur eml ddress. S the cvers c vers rte   pge lke ths ges rm lke 30 per cet up t but 60 per cet. Becuse peple thk – 60 r eve 70 percet. Peple thk they’re they’re t eterg ther me d eml ddress r mre rmt they thk they’ they’re re just regsterg the prduct. Nw yu guys remember the wchrt we hd bere rght. Tere ws strt – there ws ree er d the there ws e tme er. er. Rght. S the wht we we d s w we gve them  e tme er. Ad  we c we keep ths er relted t the rmg  the webste. Ad wht I me  they’re they’re t  webste but hw t cure ther gl swg yu kw wth sx esy steps,  ree reprt well mybe the e tme er s gg t be sx DVDs stremg vdes r exmple. We d’ We d’t wt t gve them  e tme er t get  ree Pd. Rght everybdy wts  ree Pd r whtever


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) r  dscut   Pd but t des’t mke sese   gl webste rght. Alrght s we wt wt t keep ur er cgruet wth why they’ they’re re t ur webste. Nw they’re they’re sde the members re here s  ud ud  exmple  me d Jeremy Burs d wht we dd t’s t’s  e hur cll r  e hur d 15 mutes tlkg but hw we r these re sles, gret rmt  rmt by the wy. I me I’ve hd peple eve Wlly Crwrd lste t ths cll d he wet ut d he dd  sle tht rsed ver $100,000 r hs dughters weddg. But I gve t wy r ree. Ad ver here yu see t sys dwld the text eBk  the cll eScrptst I gve them the cll d they set me  eBk d I ws ble t gve tht wy s  ree bus. Te cll s gret ctet. Everybdy tht hers the cll lves t. but ls, t’s t’s  st sell mercl. S whle they’re lsteg t ths cll we csttly sy, yu kw Jeremy tht’ tht’ss gret rmt d thks thks r shrg tht d  yur lsteg t ths cll d yur wderg the type  stwre tht we used t ru ths sle t utmte ths prcess, there’s there’s  lk rght udereth the ud butt tht yu c clck d yu c get yur hds  ths stwre. But Jeremy I hve ther quest r yu d we get bck t the tervew terve w. Alrght, s  ths ws wth Chrs Guerrer – Chrs wuld be gvg gret ctet rght d d the  the cll yu culd sy, sy, thks r shrg tht Chrs. I yu guys wuld lke t ler mre mre but wht Chrs Crrer hs t er rght udereth ths ud butt s  lk where yu c get strted wth Chrs’ Chrs’ss hme study curse whch whc h rmlly sells 1497 d he’s he’s greed t gve t  t t yu r just 997 d ths s yur lte lte lk. Ad wth vrl mrketg tht I’m I’m gg t shw yu yu c get 30, 40, 50 peple lsteg t ths ud every sgle dy d sme  them re buyg yur e tme er,, tht’s er tht’s the pssve p ssve bcked sles tht I – pssve sles d the I sd, yu mke mey  the bcked, peple clck  ths lk d they buy whether t’s  $97 prduct r  $400 prduct r whtever the cse s. It’s  utmtc prcess t’s  mercl, gvg gret ctet drvg peple every sgle dy mkg yu  t’s  $500 prduct, they’re mkg yu $250  sles every tme smebdy buys rm tht ky. Ntce the lte URL here. the e tht we use s

resalessecrets.com/thankyou pge. S the lte s usg  resalessecrets.com/thankyou URL d ths s ll creted wth the buttery mrketg stwre. We We c mke ths sy ythg tht we wt. I’ll shw yu ther exmple tht we dd  the resurce reprt recetly. We prvde them wth cpy pste tls. We tls. It’s  lttle dcult t see but bsclly t sys s I sd s s s they get t the members re ther me s utmtclly dded r them, ther lte lk s utmtclly dded, they c just cpy d pste us r use ur tell--red d strt vtg peple. Ad t sys smethg lg the les , , ‘Just gt  hld  ths gret prduct by s d s t’s  $97 vlue I ws tld I c shre t wth yu. yu. Yu Yu c bypss the sles pge g drectly t the thk yu pge, clck  ths lk’, Te pers thks they’ they’re re gg strght t  thk yu pge. Tt member grbs ther lte lk d w tells ve  ther reds d these ve ew members w rrve t the webste d the prcess repets. Tey rrve t the webste, they see the e tme er, they lste t the cll, they get ther lte lks, they tell ther ve reds thse peple tell ther ve reds, thse peple tell ther ve reds, thse peple tell ther ve reds d the ste w hs just ge cmpletely vrl. I luched ths ste – I’ll gve yu  cse study  just  quck secd. Here’s  scree sht e mths ter we luched the ste, the stes ver ver tw yers ld w w. As yu see ll these peple cme  ll  the sme dy e mths lter. Tese re the peple tht jed the ste. Wht yur seeg rght here ths s the lte ID  the pers tht reerred the member. As yu c see ll deret peple re reerrg. Member umber 613 ths pers reerred here g 613 - 613 ths pers ws prbbly  member r gsh t lest seve mths  ther umber ws 613 stll prmtg peple t tht dy. dy. Te yu hve ew members lke 7120 wh hd just jed the ste recetly d ws strtg t t prmte. Yu Yu hve member 6140 umber 29 – 471 – ll these deret members  y gve dy re prmtg the ste becuse we gve them tls t put  ther webste d t’s t’s just vrtul utplt. I luched ths ste  Februry  2005 I t ths dy I hve ever eve tld my w lst but the ste. Here’s


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued)  cse study. I luched t wth 12 JV prters. I smply set stt messges t  cuple  reds lke Russel Bruse d elme elme d Mke Rsmusse d I sd hey guys I gt ths ste clled resalesecr clled resalesecrets ets . I yu g prmte t t yur lst they’ll see t s  $97 vlue. Tere’s  e tme er r 100 bucks yu get $50  ybdy buys t. S they prmted t r me. As I sd t ths dy the ly wy my my lst ever ud ut but t r my members s tht t’s t’s t Mke Flsme. cm but I ever set  eml ut t my w lst r t. I e yer we hd 14,416 ttl members cme c me t the ste. 3.5 per cet e tme er cvers ws ur e yer sttstc tht gve us 519 sles t $97 tht bught  $51,000  sles d stll cutg t ths dy ver tw yers lter d stll t ths dy d y brgs me  ver 40 plus ew members per dy.  sme  yu tht s very mpressve.  thers yur syg well $50,000 yu kw tht’s gd but yu kw I ws relly lkg r smethg mre. Keep  md, ths prcess ws thg mre th  phe tervew tht I tured t ths prcess. Wht  yu were t crete crete tw  these stes per yer, yu’d hve yur sx gure cde rght there. Wht  yu were t d ur  these stes per yer, tht’s yur $200,000 per yer US d  pt- lst d pck bck ed sles d  eml lst tht yu c use t edrse prducts  yur mrketplce.

The Challenge: Make Money Online From A Standing Start In Front o 500 People LIVE Here’s  recet exmple. At Wrld Iteret Summt  Melbure here  Mrch, 2007 just  cuple  mths g Brett McFll McFll clls me up tw weeks bere the evet d he sys, Mke we d ths thg  Tursdy clled Newbe’s Dy. We d the teret chllege. We’d lke r yu t luch  prduct  tht dy. I sd well I d’t hve ythg I culd luch. He sys s there ythg tht yu’re yu’re wrkg ? Ts s lke the mddle  Mrch I sd well the ly thg tht I hve s smethg but t’ t’ss t gg t be redy r lke tw weeks I c mck up smethg d try t get t redy.

He sys gret, let’s let’s d t. s bsclly wht I dd the res r cretg ths reprt clled the Resurce Reprt ws t crete  vrl reprt reprt tht wuld shwcse qulty qulty stwre prducts d my w prducts. I hve such  sute  prducts s yu sw. It ws very dcult r me t get smebdy t my mrketg uel d the prmte 25 deret d eret webstes. S I creted smethg clled the Resurce Reprt d I sd here ll the tls eScrptst, Spek Fullmet Servces ll thse types – every sgle resurce tht I kew I mde t  ree reprt d I sd these re the tls tht I use t ler ler my busess. Ad the  there I cluded my stwre d wrte revews but them Ad t ws  wy tht I culd brg smebdy smebdy t my mrketg uel t e ste d gve them ll the rmt but my prducts. Te er, wht ws I gg t mke s  e tme er? I clled t  ktche-sk-sle. I’m gg t gve yu every sgle e  my prducts – lmst, every sgle e  my prducts,  credble vlue t e lw prce, everythg but the ktche sk. Tt ws the hk  tht er. Te ‘whts ‘whts  t r me’ WIIFM mes why wuld smebdy wt t prmte ths ste r me s becuse whe they cme t the ste ter they they get the eBk they c shre ths ree reprt wth peple d I py them 50 per cet  smebdy buys the e tme er. S just by prmtg ths ree reprt r me, they help me buld my lst d get the wrd ut d they mke 100 bucks  smebdy buys the er. S here’s wht hppeed. We luched the ste, ur e tme er ws’t tht gd  dy e, t ws rud tw per cet I thk. S rght there  the lbby  Melbure t the Hytt Htel, m Hu tk the cmcrder d he recrded me d I dd  vde e tme er. S we dded vde t the sles pges. Our cvers rte wet rm tw per cet t ur per cet verght just by ddg ths vde but the sles pge  the e tme er. We ered  dw-sell, very smlr pckge r $97  We they dd’t dd’t purchse tht. we ered the prmt tls sde, ll these deret types  tls tht peple c cpy d pste d we empwered ur ltes, hey yu hve  webste put ths ber  yur webste. Whtever the cse s shw them lttle plces they c dvertse, tell  red, whtever the cse ws.


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) Gve them lttle cpy pste cde they culd put ths  ther webste. We put ll these lttle buttery vrl mrketg ects ut there. there. Te Resurce Reprt Reprt sted  syg thk yu pge I tld we culd mke ths ythg we wted. I clled the Resource Report.com/newest version. version . S whe they prmte t the peple thk they’re they’re lwys clckg  the ewest vers. Here’s the cse study results  sx dys  luchg ths t the Wrld Iteret Summt. It luched wthut me emlg my lst. Becuse t ws very mprtt r me t shw shw peple tht I dd’ dd’t wt t cme up the ext dy d shw ll ths cme d ll these ew members  the lst d smebdy sy Mke, yeh but tht’s becuse yu mled yur lst, wht but us, wht des tht relly shw? S the chllege here ws, I ws t llwed t tell my lst. I sked every sgle  the pers  the udece, just lke yu, I sd g t the Resurce reprt.cm d yu guys re gg t luch ths ste r me. S the ext dy Brett clled me up  stge he sd Mke where re we I sd I’ I’m m t sure, lgged t ur cmputer d wht we sw ws 13,955 members hd cme , well ths ws ter sx dys 13,955 members. I thk the rst dy ws lke 5,400 members.

$8,700 In 6 Days S ter the sxth dy  ths cse study, these were the sles. O Mrch 8 th t brught  $8,700, the ext dy $2,700, 1,100, 1,900, 2,00, 1,400, 2,000  sles t t bught  ver 20,000 sles t the Wrld Iteret Summt just luchg wth the JV prters  the rm. w mths lter t brgs  ver $450  sles per dy plus ll the ther lte lks tht re sde tht reprt. It brgs me  85 ew members every sgle dy  utplt d ttl sles t dte  just tw d  hl mths, but 10 weeks ttl sles tdy, tdy, ver $45,000  sles  uder three mths. Cretg  ree reprt wth  er ted t t d lettg t g vrl. Des everybdy uderstd wht I’ I’m m dg here? Des ths sud cmplcted? Crete  ree reprt, put t ut there, crete  er tht tes  d let the vrl mrketg tke t’  t’ss plce.

Buttery Examples:

$500,000 in Sales in Just 5 Months w ther quck exmples. My red Mchel Rsmusse hd  ste clled Eml Prms Expsed. He ws gg t sell ths s  eBk. I sd sd Mke yu relly shuld csder the Buttery Mrketg he sd yu kw let me try tht I hve the stwre let me d smethg wth t. I ve mths he’ he’ss hd ver 45,000 pt- members dded t hs lst d ver $500,000  sles by gvg wy prt  the curse r ree s  led  d the upsellg peple r the rest  the curse. S he gves wy  lght vers r  cuple  chpters d the up-sell ws the etre curse. Recetly Hstg Secrets Reveled Jel er er my web hst t the ksk sys t me Mke I wt t d  ste lke ths, wht d yu suggest? I sd I’ll tervew yu  why yur such  gret web hst d we’ll tlk but the ptlls  web hstg d wht peple shuld be ccered but  web hstg. Ad we’ll gve tht cll wy r ree d we’ll cll t Hstg Secrets Reveled.

Buttery Examples: $100,000 in Just 6 Weeks S we dd the cll, tk s  hur t d the cll, I recrded t  my htel rm, yu c ctully her smebdy kckg  the dr syg rm servce whle I ws  LA. I sx weeks we hd ver 3040 3040 custmers tht he gt pyg $297  yer r  dedcted server. S tht they py every sgle yer yer.. S just  the rst sx weeks my web hst pcked up  ddtl $100,000  yer  ul reveue d the ste s stll gg. Oky s here’ here’s wht we lered. Te 10 udtl prcples r  sx gure teret busess yur Hedgehg Ccept d why tht’ tht’ss s mprtt.  mprtt. We We spke but up-sells dw-sells crss-sells d bumps, develpg yur mrketg uel. Hw yu c dmte yur mrketplce whe yu kw yur metrcs d yu yu’’re settg up yur bcked d pwerul Buttery Mrketg results. S we’re we’re gg t lk t these llwg results here. let’ss try t see  we c pck let’ p ck ut wht these peple hve  cmm? Here s Fb Fb Mrc – Fb Fb strted wrkg wth us, ther pers ws le r but  yer d  hl. Whe he strted wrkg wth us he luched


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Millionaire Phenomena Phenomena - Internet: Internet: MIKE FILSA FILSAIME IME (continued) hs rst ste he mde $12,668 d 5,400 pt-s  hs st 10 dys. Fb hs sce ge ulltme le.

he’s mkg $18,000  yer.

Buttery Examples: $12,251 In Just 7 Days

Erc Rckeeller, ths ws  kd tht ws just ll ver the plce. He ws – he strted wrkg wth us he ws ll desperte d I eed t d ths d yu kw I’ve gt 2,000 let  my credt crds I’ I’m m wrkg  my credt crds d we put tgether  ct pl r hm.

D Kelly let hs ulltme jb. D Kelly luched hs ste clled My Ste Secrets Reveled. He bught  $12,251 d 3,000 members  just seve dys. D s mkg – he ws t  semr recetly  the udece I sked hm hw yu dg curretly t ths tme D. He sys betwee 300 d $400 per dy wth tht ste d he’ss wrkg  hs ther ste rght w. I thk ts eve he’ luched lredy.

He’s curretly erg $25,000 per mth w  s e  the tp lte mrketers  the – wth eml mrketg erly verght. Luched three prjects s r ths yer d he’s he’s mkg but $25,000 per mth. S the successul cse studes. Wht dd they ll hve  cmm?

Buttery Examples: $41,000 and 8,800 Members in First 20 Days Ts getlem, hs me s Jrd Hll luched the ste, mde $41,000 d 8,800 pt- members  hs rst 20 dys. Jrd ws sttg  the udece ud ece  Settle. At tht tme I dd  rfe I sd  ybdy culd culd tell me wht the seveth hbt  Highly  Highly Eective People were were ws t  the slde. He jumped up d sd Shrpe the Sw. I sw gret cme  up d he gt  ree cp  ur Buttery Mrketg stwre. He used t t luch tht ste. Tese lks here, they’re they’re   che mrket  persl develpmet d they sy they were’t sure  t wuld wrk  ther che. Alrght they luched they mde  $10,100  sles  just ur dys. Mke Ambrs just wet ulltme  cuple  weeks g. Ts s  ld slde sys he’s he’s mkg $5,000 every mth. Mke s w mkg but $9,000 every ever y sgle mth le. Br Edmds ws ur very, very rst prtégé. Br sw me  Orld. He ws the very rst pers t strt wrkg wth us d Br, ths slde s but ur r ve mths ld. Br sys he’s he’s vergg but 2,000  week. He’s prbbly clser t but $4,000 per week rght w. Multple prjects. Jmes Grdst Grdst luched hs ste just ver three three mths, 109 dys ter luchg he geerted ver $80,000  sles  just ver three mths. Jmes Grdst w wrkg ulltme le d let hs jb where

Yu mght be thkg, “Mke Flsme”... Yu Flsme”... Well Well yes, yu’d be rght, but I ws leg twrds “they ll hd  metr.” Whlst  ths cse t ws me, yu rrely rrely d  successul pers wh des’t hve  metr. I’ve perslly hd 5 r 6 tht I’ve emplyed t gude me lg the wy. Nt ll hve bee  the teret mrketg re, sme hve bee  busess-buldg d persl develpmet. I’ll sy ths, d I kw tht yu my her ths rm thers, tht the gretest retur  vestmet tht I’ve ever hd hs bee my w educt. Wht I’ve I’ve shred wth yu tdy s  gurteed gurteed wy t get strted le, buld  bt  experece, hve sme u d mke yur rst dllr. I wt t rerce d stress t yu the mprtce  buldg  lst rst. Tt hs bee my secret t success d I’ve bserved tht the lrgest teret plyers  my re hve ll de the sme. Wth tht sd, the teret hs prvded prvded me wth  mzg lestyle. I the lst 3 yers, I’ve trvelled the wrld wthut my busess mssg  bet. bet. Nt my trdtl busess-wers wuld be ble t sy tht. Is t gg t be tugh strtg ut? Sure, everythg s t the begg but hpeully yu’ll yu’ll lk bck  12 mths d be  cmplete c mplete we s t the prgress yu hve mde. O tht te, let me leve yu wth  mus Chese prverb, “the “the jurey   thusd mles lwys strts wth yu tkg the rst step.” step.”


page 158

“How Tis Chinese Immigrant Went From $300 In His Pocket… Sleeping On Newspapers In A iny Apartment For Months o Sel Made Millionaire” Part of the Millionaire Phenomena Series

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d ter. Ldes d getleme, getleme, t s my bslute plesure d prvlege t be ble t spek t yu ths ter; t be ble t shre my persl experece d pwerul kwledge  dg busesss  the teret successully, buses success ully, wth yu. Nw Nw,, I wuld lke t sk hw my my  yu lredy hve hve  webste? Ww Ww,, qute  ew  yu. yu. Cgrtults. Tk yu. Nw Nw,, hw my  yu hve’t gt  webste yet? Tk yu t. Regrdless  whch hd yu hve rsed, every sgle e  yu, ll  yu, re  the rght rm t the rght r ght tme. Begg wth the rmt I’m I’m gg t shre wth yu  the ext hur d d  hl, t’s t’s gg t help yu tke yur busess t the ext level  yu lredy hve  webste. Or t wll help yu t set up yur le busess  the rght drect, wthut y cus whtsever.. whtsever Bere I get strted, I hve t cess tht I m t e  thse presslly tred publc spekers t ll. I dd t hve t spek utl 2004, 2004, s Jh Jh sd. Te ly res my prter sked me t cme t the stge, s becuse I ws mkg mre mey  the teret th y ther dvdul  ths cutry. cutry. S let’s let’s get t t. dy, wht yu’re re gg t dsd scver rst  ll, we’re we’re gg t dscuss the prcple  teret busess. I uderstd yu yu hve expereced  jm-pcked weeked. Yu hve bee herg rm spekers, spekers, d mre mre spekers. Smetmes yu yu thk teret busess s kd  cmplcted. My jb  ths sect here s t dscuss the prcple  teret busess. Regrdless  wht webste, regrdregrdless  wht busess yu d  the teret, they ll cme dw t ths prcple. Te gd ews s the prcple s t cmplcted t ll. It s  mre cmplcted th

Meet Tom Hua OM HUA s e  the mst mus guys  the teret. Wt pr? Next tme yu’re tppg wy  Ggle – eter the me “m Hu.” Hu.” Ad yu’ll d t lest l est 400,000 web pges. D yu thk yu’d be mkg mre sles  yu gt 400,000 web pges lkg bck t yur web ste? Hw dd he d t? Hw much des he mke? He lys t ll ut  the tble. m s  grdther  ebk publcts wth ver 150 ebks  crcult. He’s  mster t vrl mrketg d t be rk, m mkes mey rm prjects tht he hs stpped mrketg, d eve  he wted t - he culd’t tur them .  . m lterlly strted rm grud zer – emgrtg rm Ch wth $300  hs bck pcket d sleepg  ewsppers  ty prtmets r mths.

e, tw, three. S r ths weeked,  yu tke ththg hme but ths prcple, p rcple, the yur tme, yur mey, yur ert s wrthwhle. Ts prcple, I smetmes smetmes reer t t t  smple system, s relly qute uderestmted. Hwever Hwever,, t s smple, but t s s pwerul. It c gurtee yur success  the the teret. Wuld yu lke tht? S  yu uderstd the prcple, prc ple, yu kw where t strt, d ls, yu c plug- ll the vluble kwledge, vluble sklls, vluble techques tht ther speks hve bee shrg wth yu t  t thse res; pply them t the prcples. O tp  tht, I’m I’m gg t tech yu the mst pwerul trc-geertg trc-geertg techque. Tt c help yu t speed up yur le busess by te tmes. Wuld W uld yu lke tht s well? well? Yu Y u see, t’s t’s mprtt t uderstd the bscs  the the

Millionaire Phenomena - Internet: OM HUA (continued) bsc. It s ls mprtt t uderstd the mst pwerpwerul techque techqu e tht yu c pply. S ths wy, wy, yu secure the bttm, d ls, yu hve smethg tht c tke yur busess relly relly t the ext level. O tp  tht, I’m I’m gg t gve yu  lt  tls d resurces t help yu t put everythg tgether t the rght plce, s tht yu kw yur yur le mche wll be cmpleted. Oky Oky,, thk yu. Nw, I’d lke t shw yu sme  my wrk, s yu kw wht c be de d wht I hve cheved, d ls yu c uderstd wht yu c d. Back in 2000, I released a little booklet called Working With ClickBank. ClckBk s e  thse pymet prcessg

cmpes  the wrld. wrld. Tey re e  the mst ppuppulr es. Tey smply prvde prvde  slut s tht everye c ccept credt crd pymets  the teret. Bck the they hd 110,000 ltes. Tey wted us t g ut d prmte servces r ClckBk. Tey hd  reseller ctest, d vted ll  us, 110,000 peple, t g ut d prmte ClckBk. ClckBk. Nw Nw,, I dd t smply sed  brdcst thrugh my ewsletter, dd t smply hve  ber  my webste. Isted, I put ths ths bklet tgether clled Wrkg Wrkg Wth ClckBk, tkg peple thrugh the etre prcess  hw t set up  ccut wth ClckBk. Let’ Let’ss tke  lk t t tdy. tdy. I put smethg tht s qute terestg, clled  vrl mrketg devce,  ths bklet. Let’ Let’ss tke  lk t t tdy, t Yh!. Yh!. D t, serch t Yh! Yh! lve, whle wh le we spek. As yu c see, my peple re re stll sellg ths bklet tdy. tdy. At Yh!, we hve 7,190 webste webstes. s. Ad t Ggle, yu hve 26,200 webstes tht re stll sellg ths lttle bklet I relesed relesed  2000, tdy. tdy. Ts s becuse I t ly sld tht bklet t thers, but ls I llwed ther peple t sell t t thers. But guess wht? Te sde  tht bklet hs my lte lk t ClckBk, s s  result, I becme the wer  the ClckBk reseller ctest. ctest. Ad bck the, we hd every sgle teret mrketer mrketer ut there prmtg lte Clckbk servces - 110,000 ltes ltgether wrldwde. I me, r  lttle Chese guy, wh dd’t eve wt t put hs me  the teret, t me t ws qute  extrrdry chevemet. Te webstes tht yu’ve see dexed by Ggle d Yh! re relly  very smll percetge  peple wh hd ccess t ths bklet.

Let’s tke  lk t ther exmple. Let’s exmple. Nw ths s  excellet exmple  vrl mrketg, whch I’ I’m m gg t shre wth yu tdy. tdy. Ather exmple, ls  2000, 2000, I put ths e-bk pckge tgether clled Free   Sell. Tt ws the rst e-bk pckge  the teret, d every sgle teret mrketer bck the hd ccess t ths e-bk pckge. Wht I dd ws, I put tgether but but  dze e-bks d stwre, whch I purchsed the resell lcece t, the I creted  e-bk e-bk pckge. But  tp  tht I put  ll the resurces d ll the webste ddresses, d ll the servces tht I ws usg t buld my le busess, s   sese I ws shrg wth ther peple. O tp  tht, I llwed llwed ther peple t sell ths pckge t thers, s tht’s where the me  Free  Sell cmes rm. dy, let’s tke  lk g t Yh!, d see hw my peple re stll sellg ths bklet tdy s we spek. Yh!, we hve 19,200 webstes. Ggle, we we hve 17,200 webstes, stll sellg ths very ver y bklet tdy, whch I relesed bck  2000. I tht e-bk, I recmmeded lts  servces t ther peple thrugh thrugh my lte lks. Oe  them ws  lk t  prject clled Hst Hst Fr Prt. Prt. Bck the, g, every teret mrketer ws prmtg Hst Fr Prt. Hst Fr Fr Prt s smply  webste hstg servce. Fr the hst custmer’s custmer’s webste they chrge $25  mth, the they py the resellers $10 ech ccut, r the le  the ccut. I becme umber e g - verperverperrmed thusds, tes  thusds  teret  teret mrketers ut there there - bck  2000. 2000. Becme the umber e reseller  Hst Fr Prt. Prt. I used t receve ver $5,000 $5,000 every sgle mth, s  result  reerrl t Hst Fr  Prt. Lter, I hd my very w webste hstg hst g cmpy. It kd  becme the drect cmpettr  Hst Fr  Prt. I dd t wt t prmte Hst Fr  Prt ymre. ymre. But guess wht? Eve tdy, tdy, I stll receve ver  $1,000  mth, s cmmss rm rm Hst Fr Fr  Prt. I me, spekg but pssve cme, hw much mre pssve c t becme? Eve  I wshed; I culd’t culd’t tke t ! D yu uderstd? C yu mge  yu hd tes  thusds  webstes eturg yur me, yur prducts, yur servces, wht tht culd d t the bttm le  yur busess? Ag, ths s  exmple  vrl mrketg. mrketg. I thught I ws smrt. Bck the we hd hd  lttle servce clled HuHu-


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Millionaire Phenomena - Internet: OM HUA (continued) mClck. Wht t des s, yu yu c put tht tht lttle cde  yur webste, s tht ech tme smee vsts yur webste yu wll receve  sgl. Lke smee cmes t vst, t wll gve yu  sgl tht suds lke‚ ‘Dg Dg’. S I thught I ws smrt. I put tht tht devce sde  tht e-bk pckge. S s s s smee smee pes tht pckge, d ths pers s le, d ls I’m le t the sme tme, I wll receve  tct. tct. Obvusly Obvusly,, becuse ths bk hd very wde dstrbut bck the, d I perslly hd sld 5,000 cpes t $49.97 by the ed  2000, bere I stpped cutg. But yu kw wht? Oe dy I swtched  my PC d the tct wet lke ‘Dddddddddddddddddddg,’ becuse s my peple were redg tht e-bk e-bk pckge t the sme tme, I hd t dsble tht lk. As yu c see, these webstes tht tht yu’ve yu’ve see tdy 27,000 t Ggle, 27,000 t Yh! Yh! - they re ly  very smll percetge  peple wh hd ccess t tht Free t Sell pckge. I ct, there re hudreds  thusds mre peple wh hd ccess t tht e-bk pckge. Nw, every mve they’re gg t mke clckg  thse lte lks, they re puttg mey t my pcket. But ls, I’m delverg gd vlue, becuse t the sme tme they d’t hve t g thrugh the etre prcess  reserch t d thse pymet prcessg cmpes, webste hstg cmpes, d ll kd  resurces d tls tht they eed eed t use. At the sme tme, the webste wers py me cmmss cmmss s  result  my reerrls, s smple s tht. tht. I yu lke, yu c g hme d type my me Ggle r Yh! - yu’ll see mre th  mll webstes hve my me lsted. Ts c hppe t yu  yu kw hw t d t. Yu Y u c ly mge,  there re re mlls  webstes tht hve yur me  rt  them, yu’re gg t be mus. I dd’t kw I ws tht mus, mus, utl I checked. Lter, I estblshed ths e-bk whlesler etwrk. Lter, Tt ws g,  2000. We develp, we publsh d we sell mre e-bks th ywhere else  the teret, r tht my yers. We We’re ’re stll gg very strgly. Every sgle mth we publsh tw ttles; every sgle mth r the lst sx yers. Lke  hertbet, we’ve we’ve ever mssed  sgle mth. O curse, I hve ths webste,  hstg cmpy clled Hstgby.cm.u. Hstgby.cm.u. It s w e   the stest

grwg webste hstg hstg cmpes  Austrl. Austrl. I set up  stwre cmpy  Ch lst yer yer,, becuse t me, I uderstd tht y helthy mrket wll llw mre th e suppler. supple r. I d’t see Id t be the ly stwre exprt cutry  the wrld. Ch hs wht t tkes t becme  helthy cmpettr. Wth my lg-term vs I set up up ths stwre cmpy.. O curse we tke  stwre cmpy stwre develpmet prjects, y web-bsed r desktp pplct, d ls t the sme tme, we er pressl trslt servces betwee Eglsh d Chese, bth bth wys. S we help peple utsde Ch get redy t tp t ths huge mrket  $1.3 bll. Wtch ths cutr cutryy. Tey’ll becme the thrd lrgest ecmy  the wrld very, very, very s. Te Uted Sttes Sttes s umber e, Jp Jp s umber tw, Germy s umber three, but Ch wll w ll becme umber three very s, d wtch, t’ t’ss gg t becme umber e very s  the er uture. S whtever yu d fe r le, yu eed t tke  serus lk t ths huge emergg mrket. Here re  cuple  webste ddresses dd resses tht yu c use t ctct my cmpy. cmpy. We c help yu wth the st wre develpmet t very, very, very cmpettve rtes. Ad ls yu kw yu re delg wth smee tht yu c c  trust, d  curse we prvde trslt servces. Brett McFll McFll d mysel hve these wrld ledg teret mrketg semrs, Wrld Iteret Summt. We’ W e’ve ve bee t 14 deret cutres d regs, regs, 24 tmes. Te very lst e ws  Sgpre. We hd ver ver 2,000 peple. It ws relly ly ly  ew dys g. Ts s the semr tht we g rud rud the wrld wth. Becuse we thk the teret s just t bg, bg, tht t ly c yu yu just mke mey  the teret, teret, but ls the teret gves yu  pltrm t shre yur de wth the rest  the wrld. I d’t d’t kw  Brett hs meted ths, but $170 bll ws sld lst yer, crss the teret. It’ It’ss esy t sy $170 bll. D yu relly relly relse hw bg tht s? Let’ss d ths exercse. Wht s e percet  $170 blLet’ l? $1.7 bll, rght. $1.7 bll, tht’s e percet  the teret’s teret’s welth. Wht s e percet  tht $1.7 bll? $17 mll. Tt’ Tt’ss e percet  e percet  the teret’s welth. Let’s tke e mre step. Wht s e percet  $17 mll? $170,000. $170,000. Tt’ Tt’ss e percet  the e percet  the e percet. percet. Tt’ Tt’ss e ut   mll,  I’m t wrg.


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Millionaire Phenomena - Internet: OM HUA (continued) Are yu wth me ldes d getleme? getleme? We We re t here t tech yu t becme the ext Ggle r the ext Yh!. Y h!. We re here t tech tech yu hw t d  ty slce slce  ths huge pe. Oe ut   mll. C yu mge  yu hd e mll peple stdg  rt  yu, c yu d e thg tht yu c sell t e pers? Abslutely.. Tt’ Abslutely Tt’ss yur chce. We g rud the wrld d we We we tech peple hw t shre ther de wth the rest  the wrld, becuse yu d’tt wt t tke yur de t the heves. d’ heve s. Yu hve t shre yur de, tht’s yur respsblty - t shre yur de wth the rest  the wrld. Ts wy yu crete vlue vlue t the sme tme, d we kw hw t shre des, d we’re we’ re gg t tech yu hw hw t use ur techque t shre yur de. Tt’ Tt’ss why we g rud the wrld, wrld, d tech peple hw t use the pwer  the teret. I dd t. My  my my reds d studets re dg t every sgle dy. dy. Yu c d t t. Te ly thg betwee yu, where yu re d where yu wt t be s e thg, e thg ly, tht s kwledg kwledge. e. Yu d’ d’t eed  uversty degree, yu d’t hve t be  prgrmmer, yu d’t hve t hve  huge vestmet. vestm et.  becme successul  the teret requres ly e thg, tht’s kwledge, d tht’s wht we’re here r tdy. Nw let’s get t t.

The 3-Step System That Lay The Foundations to A Successul Internet Business Te prcple  teret busess. Yu tke  lk t y successul webste - they ll cme dw t ths prcple. Te gd ews s, t’s t’s  mre cmplcted th e, tw, three. It s very smple, yet t s s pwerul. pwerul. First o all you need a product, as simple as that.

Yu hve t hve smethg Yu smethg tht yu c sell t the ther peple bere yu c hve  busess, regrdless  whether t’s le r fe. Des’ Des’tt t mke sese? Yu Y u hve t hve smethg smethg ther peple re wllg t py mey r, bere yu c hve  busess. Tt’ Tt’ss  prduct. Yu eed t hve smethg tht yu c sell t the ther peple bere yu c hve  busess. Webstes ebstes re where Second thing, you need a website. W yur le busesses lve. Ts s wht llws llws yu t mke mey whle yu sleep. sleep. Webstes re where yur

prduct gets t meet the mrket. It’ It’ss lke  shprt. O curse, t’s t’s much smpler s mpler th yur cvetl shprt. Tey’ Tey’re re the tw thgs yu eed. The last thing is trafc. Tt’s the ly thg yu

eed. rc mes  cstt w  vstrs cme t yur webste t tke  lk t wht yu hve t er. Yu see, I d d’’t lke t mke thgs mre cmplcted th they bslutely hve hve t be. I yu sk me the cre rmurmul  teret busess, tht s t! N N mre th tht. tht. C yu mge ldes d getleme,  yu hd  prduct tht peple re wllg t py mey r, d yu hd  webste smply explg the beet  tht prduct, prduct, d  tp  tht yu hve  cstt w  vstrs cmg t yur webste t dscver dsc ver wht yu hve t er. Yur Y ur busess  the teret hs hs t be successul! D yu gree wth me? I wt mre th tht, sy yes! Tk yu. Nw r thse wh rsed ther hd, yu gree wth me, yu sy tht yu lredy hve  webste d  yu re t mkg mey r  yu re t mkg eugh mey, tke  lk t e  thse thgs. I’m sure e  thse thgs s t wrkg, r e  thse thgs s t wrkg s ecetly ecetly s t’ t’s suppsed t. t. I yu hd  gd prduct peple p eple wt t buy, buy,  yu hd  webste, tht c cvert yur vstrs vs trs t ctul buyers d  tp  tht yu brg vstrs, cstt w  quled vstrs t tht webste, yur busess hs t be successul s smple s tht. Nw let’s let’s tke  deep lk t ech e  thse elemets. Prduct. Prduct. Tere re mlls  wys  gg prduct. Here I’m I’m gg t dscver three mst cmm wys  gettg prducts.

How To Find Ready-Made Products That You Can Sell Instantly Frst  ll yu c j ther peple’s peple’s greed prgrmmes. Nw ths wy yu re gg t sed the vstrs t  webste tht s wed by ther peple d s  result  sles  these peple yu sed t tht webste yu get  pd cmmss. Ts yu c strt mmedtely. mmedtely. But yu hve very lttle ctrl ver t becuse ths s ther peple’s prduct, ths s ther webste d yu d’t relly hve  lt  ctrl t ll. But yu c strt ths mmedtely.. It gets better tely better.. Te secd wy  gettg prduct s t purchse resell lceses. Tere re resell lceses vlble ut there. Yu c buy resell lceses s yu c sell the prducts d keep the mey. Nw yu hve better ctrl becuse te yu c dwld  prduct, te


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Millionaire Phenomena - Internet: OM HUA (continued) they supply  webste tht s lredy mde d yu c pprch yur w server d strt t sell rm yur w webste. Yu Yu prcess the pymet; yu yu delver the prduct d prvde custmer servces. Ts wy yu hve much better ctrl  the etre prcess. My I sk  yu hve y de  hw much rmlly  pece  stwre,  e-bk, wll be sld  verge? Hw Hw much rmlly? $29, s t r t sy ywy betwee $10 - $100, e-bks wuld be sld r tht kd  prce. D yu kw hw much  decet resell lcese t thse qulty rmt prducts wuld cst yu? Perhps  ew hudred,  ew thusd dllrs rght. As s s yu buy the resell lcese yu wll be ble t sell thse e-bks t $27, $29, r $97 r s my cpes s yu wt d keep ll the the mey. mey. Obvusly thse resell lceses w’t w’t be chep. c hep. Te prblem s t c be expesve. Hw my  yu lke t kw hw t get thse qulty resell lceses t these gd prducts r less th $20 ech. Tt’s gret. I’m gg t shw yu hw yu c get tht lter. Tt’s resell lcese. Nw yu hve much better cTt’s c trl, yu chse wht prduct t resell d yu keep ll the mey, mey, yu prcess the pymet, everythg s uder yur ctrl. Yur w prduct. Tt’s Tt’s  bg prduct. Yur Y ur w prduct s wht mkes yu ttlly uque. Yu Yu see I d d ’’t kw wht ther spekers hve bee prmtg but e thg we ct ever chge becuse we ct sell yu smethg r gve yu smethg   bx, yu pe up wth yur perslty, perslty, wth yur dvdulty.. D yu uderstd, we c gve yu  prgrmme, ty but yu stll hve t prtcpte s tht they becme  better yu. D’t thk develpg yur w prduct s dcult. I d d  t every sgle mth. w w t lest mmum, every sgle mth. Nw yu hve ull ctrl. Yu Yu decde wht prduct yu’re gg t develp, yu decde hw much yu’re gg t sell t r. r. Yu decde hw yu wt yur webste t lk lke d yu c ls hve yur w lte prgrmme s tht thusds  peple wll w ll sell the prduct r yu.

What I’ve Found To Be The Best Products To Sell On The Internet And How To Create Them Let’ss tke  very deep lk t hw yu c develp Let’

yur very w prduct. I wt yu t llw llw me very very clsely rm here . . Yu sk yursel  mprtt mprtt quest. Wht c yu sell  the teret? Let’s strt rm here. Wht re yu curretly dg? Let’s D yu hve  busess, d yu hve  jb. Is t pssble r yu t sell wht yu re lredy sellg ver the teret? Ldes d getlem remember teret s desged r rmt rmt  exchge ly. Yu c sell  pece  rmt,  dgtl le t e plce t ther  the teret, regrdless where they re  the wrld, s lg s bth  the prtes hve  teret cect. But yu c ever sed  pzz ver the teret, c yu? Tt’s t wht teret s desged r. r. Hwever yu yu c use the teret s  pwerul prmtl tl t prmte whtever yu sell. Oly Oly twrds the very ed, d yu yu hve t dd e mre step, tht s g t pst ce r  delvery cmpy t delver tht physcl prduct. But why d yu stp there? Ask yursel c yu develp sme rmt prduct bsed  wht yu re dg? Let me gve yu  exmple. I yu yu re  rel estte get, yu ct eml  huse rm e plce t ther, ther, c yu. Als csumers re t qute qu te redy yet t clck  butt, buy  huse.  py yu ver  ew hudred thusd dllrs, r eve  mll dllrs. Csumers re t redy r tht kd  trsctg yet. But hw but  yu wrte  e-bk, let’s let’s sy cll t 137 Secrets, Rel Estte Agets hte yu t kw d yu c eve hve  subttle, red ths reprt bere yu lse thusds  dllrs ext tme yu buy r sell prperty. prperty. Yu Y u see yur kwledge kwledge hs vlue. I yu re  rel rel estte get, d’t yu thk yur kwledge but rel estte s wrthwhle shrg. Becuse rdry peple d d’’t buy r sell huses every secd week. Tey ly d t  ew tmes  ther letmes. Tey hve  de wht they hve t lk ut r whe they buy r sell ther huses, d yur expertse, yur kwledge hs vlue. O tp  tht,  curse tht e-bk, twrds the very ed r  the rt, yu c sk them t gve yu  cll, t gve yu busess. Becuse w they’ they’ve ve lered yur kwledge. Tey thk ths guy kws wht he s tlkg but. I better let hm sell r help me t buy  huse. Otherwse ther peple re gg t trck me, rght. Ply trcks  me. S ths wy t ly yu c sell e-bks r $97 every cpy yu sell, ter, whle yu sleep, but ls yu c use t the sme tme s  pwerul prmtl tl


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Millionaire Phenomena - Internet: OM HUA (continued) s tht peple cme bck t yur webste r pck up the phe, gve yu  cll d gve yu mre busess. Tt’s Tt’s ther exmple. I yu d’t lke yur jb r busess, yu re ly dg t r the ske  mkg mey, the teret gves yu the pprtuty t mke  swtch. Ask yursel wht yu re gd t. Where s yur expertse, where s yur rel pss, d yu hve y hbby hbby.. I mde tht swtch  my le, usg the pprtuty gve by teret. I yu d’t d’t lke yur jb r yur busess, mke  swtch. We ll hve smethg tht we re s psste but. Yu Yu see teret s desged r rmt exchge. Irmt exchge s ll but de shrg. Nw yu c hve the best de  the wrld,  yu ly shre wth yur we r husbd r kds, r clse red, t’s t wrth much vlue t ll cmmerclly.

Sharing Your Ideas Can Make You Rich I yu re ble t use the pwer  the teret d shre the de wth mlls  peple  the wrld, the yu re ctully cretg vlue. Te vlue   de d e hs gt thg t d wth the de tsel. It’s It’s gt everythg t d wth hw my peple yu c shre the de wth. Spekg but mkg mey mey,,  the teret. Wh s the rchest m  the wrld? Wht des he sell? Irmt, stwre, s’t t. Tt’s hw he becme s rch. Te teret creted mre bllres th y ther med. Iteret s the bggest mrket plce hum hstry hs ever creted. At the sme tme t s the stest med hum hstry hs ever see. Yu hve t shre yur des. It s yur respsblty. D’t tke t t the heve, shre t whle yu c. S tht t c beet mlls  peple. Bere we hd teret, t ws lmst mpssble r us t shre ur des becuse t cst t much mey t prt the bks r dvertsg  rt  peple, rdry peple just wuld’t wuld’t be ble t d t. But w teret gves us tht pprtuty. pprtuty. Ad I beleve every sgle e  us, we ll hve smethg tht tht s s vluble, s uque, tht tht we c shre wth the rest  the wrld. Iteret t t ly mde t pssble, but ls mde t  pprtuty s tht yu c becme relly welthy. I yu d wht yu lve t d, I c prmse yu yu yu wll be successul. Mkg mey s  lger the ly drvg rce behd yu. Yu Y u wrk, wrk, wrk wrk d yu ls ejy t. Whe yu see mlls  peple buyg yur prduct, buyg yur e-bk rm yu d they ll beet rm yur de, d e, yu wuld be  very hppy pers d t the the sme tme yu wll be very welthy. welthy. I yu hve’ hve’t deted tht very

uque de sde  yu, d’t let t stp yur busess. ke  lk t yur clse reds, yur mly members. Tey mght hve smethg tht s wrthwhle shrg. ke  lk. Sme  them hve relly gd des but they hve  de hw t shre ther des. Nw becuse yu tteded ths semr yu hve very pwerul kwledge hw yu c help them t shre ther des t s my peple s pssble, s ths wy yu bth crete vlue d yu c becme jt veture prters. Tey c becme the prvder  the ctet c tet d yu c becme the mrket  ther de. I wll gve yu sme mre prduct prduct des. Wht d we beleve ppulr these dys. Wht d we beleve wll becme ppulr very s? Yu py ttet t the televs. Wht’s ht  the V, ewspper, mgzes? Wht peple re tlkg but ver ver der prtes, crprte ucts, mly gthergs,  yu hve the blty t get t where the mss  the mrket s gg t the yu wll be   very gd pst  mkg  lt  mey.

The Most Popular Search Term Online Is... D we hve ye tht s uder 18 here? Let me see  I c sy t wthut syg t. Peple re lkg r ll kds  thgs  the teret. w mst ppulr key wrds. Oe strts wth  d the ther ther e strts wth s. Peple type  thse keywrds d lk r rmt. Nw the e strtg wth , I’m srry t’s t wht yu thk. It’s It’s ree. Free. Peple lkg lkg r ll kd  ree rmt  the et. Nw the e tht strted wth s, yes, tht’s tht’s wht yu thk. I yu put these tw wrds tgether,, the  wrd  the rt, d the s wrd behd, tgether tht becmes e  the mst requetly serched key phrses  the teret but thse re t yur type  mrket. But guess wht there s ls ther type  key phrse, strtg wth s wrd,  pst behd, lts  serches r tht key phrse. I ws mkg ver $5,000 every sgle mth bere my we tld me t t d prjects lke tht. Peple Peple type  thse key phrses. I hve 200  them, psts. I hd  ghst wrter, ky. Peple type  tht key phrse, they re  the md t lk r smethg tht c mprve ther lestyle, smethg tht s eductl, tht s rmtve. Are we gettg sme where? Iteret s huge.


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Millionaire Phenomena - Internet: OM HUA (continued) How To Find Out What People Are Looking For Online We hd ver 250 bll We bll serches ver the teret teret  the lst yer yer.. Yu Yu c gve g ve wy 99%, 170 bll, hw bg tht s. All yu eed s t hve  che mrket. I wll gve yu ther exmple. Tere s  webste tht I’m gg t reer t, shre wth yu very s. Yu c type   key wrd s tht peple, s tht the webste wll gve yu  reprt  hw my serches were perrmed crss ther etwrk r the curret mth d  lst  relted key wrds wth the serch vlumes  the curret mth. We dd ths exercse  Sgpre lst yer. Wee put  key wrd clled dg, mlls  peple serch W r key wrds clled dg r key phrses relted t dg. Wht surprsed us s we hd ver 15,000 serches r tht prtculr curret mth. Peple lked r  key phrse clled dg d recpe. I d d’’t kw but yu but I ws lucky eugh, I lwys hd smee ck r me, but I wuld ever mge peple wuld g t t teret t d sme rmt s tht they c ck  ce der r ther dg. Peple re lkg r ll kds  werd rmt  the teret. D yu hve  hbby, hbby, I c prmse yu my thers wll hve tht sme hbby t d  yu re gd t t, yu c shre tht de, shre tht kwledge wth everye else  the wrld wh hs the sme terest. Iterests c be verlppg. I’m I’m  teret mrketer but t the sme tme I’m terested  lts  ther thgs. Peple Pe ple hve deret hbbes, deret d eret psss, deret terests. Te teret  teret s rmg cmmutes. Yu Yu tke lke  yutube. Lk t My Spce. It’s It’s ll but de  de shrg, ll but cretg  cmmuty  yur terest. Tt’s wht yu re here r, t ler the kwledge s tht yu c shre yur de wth yur cmmuty, cmmuty, the cmmuty hs the sme terest.

The One Critical Thing You Must Do Beore You You Develop De velop Your Your Product S bere yu g hed d develp yur prduct, yu d yur mrket reserch. Ts wll gurtee yur success, becuse yu kw peple re gg t buy yur prduct. I d’t wt yu t sped y mey y tme bere yu d yur mrketg reserch. D’t develp the prduct prduc t yet. Yu hve t d yur

mrketg reserch. I tell yu but I hve t tell yu we ll thk we re the cetre  the uverse becuse ur bdy d md s the ly thg we c eel d ctrl. It’s It’s t true. Smetmes we kw t’s t true but t’s very hrd t gve up, yu d’t d’t wt t smply sell smethg tht yu eel lke t sell, yu hve t sell smethg tht the mrket wts t buy. S ths s hw yu d yur mrketg reserch. Yu Yu eed t d ut the ptetl  yur prduct bere yu g hed d develp. d evelp. Yu Yu eed t kw hw my peple re serchg r the tpcs tht re relted t yur prduct. Yu eed t kw hw much cmpett the mrket plce lredy hs bere yu get t t. Yu Yu eed t kw hw my webstes er ree ctet, yu g t Ggle d Yh d d ut hw my webstes re lsted,  the let hd sde, d ls yu eed t kw hw my webstes re sellg smlr prducts. ype ype  thse key wrds s tht yu kw hw my ptetl cmpettrs yu wll hve, d yu eed t kw hw my webstes re bddg t  py per clck, serch prgrmmes, lke Ad wrds d Yh, r Overture, w they cll them Yh serch mrketg. Yu Yu eed t uderstd the mrket plce bere yu get t tht, s tht yu c pst yursel t the rght plce. plce . Yu Yu hve eugh rm t grw. grw. I gve yu ther exmple, weght lss. Weght lss s  huge tpc. Mlls  serches every sgle mth. Huge mrket, but ls there’s lts  cmpett. S I wuld’t dvse tht yu g t sell rmt prducts but weght lss tsel. But hw but  yu, becuse the prcple  weght lss, I guess, yu kw kw, I d’ d’t uderstd relly the dustry but I guess mst  the prcple wuld be very much the sme, rght. Isted  sellg weght lss rmt  geerl, why c’t yu rrw t dw. As I sd yu d’ d’t eed  bg chuk  the teret. All yu eed s 1%  the 1%  the 1%. Hw but ths. Yu Y u sell prgrmmes r weght lss r 60 plus. Weght Weght lss r gg m weght lss r bbes, weght lss r teegers. Ts wy yu rrw dw yur mrket s yu hve less cmpett, but t the sme tme yu stll hve  decet mrket yu c sell sell t. Here re sme mre mre  the webstes yu c g t t d yur mrketg reserch. Ggle.cm,  curse, verture.cm, Ivetry Ivetry.verture. .verture. cm, ths s  very useul webste ddress. Ts s where yu type  the key wrd, t wll gve yu  reprt  hw much serch vlume they hve receved crss ther et wrk r the lst curret curret mth. Tey cver but 30 30 per cet  the mrket, whle Ggle cver but 70 per cet  the mrketplce.


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Millionaire Phenomena - Internet: OM HUA (continued) Wth Yh!.cm, Yh!.cm,  curse yu type  yur keywrd t Yh! Yh! r Ggle d see hw my webstes re lsted. See wht they re dg. Nw d’ d’t relly eel bd  yu hve e mll webstes erg ree ctet, becuse t me, rmt - yu d’t relly vet rmt. Irmt s  result  reserch reserch d rmt verld s e  the bggest prblems  the teret. Spm s ther shpe  rmt verldg s’t s’t t? Peple Pe ple get t the teret,  teret, they try t d smethg d t’s just t much s they d’t kw where t g.

How To Make Money From FREE Inormation Yu just g thrugh yur Yu yur reserch d the yu yu cme up wth  relly relly,, relly gd reprt s the result  yur reserch. S peple d’ d’t hve t g thrugh mlls  webstes t d wht they wt. Yu mke sure yu tke tke the best, the mst updted, mst relted rmt, d the yu wrte t  the e-bk. e-bk. S eve thugh there re mlls  webstes erg ree ctet, c tet, yu c stll sell smethg t tht mrket s lg s yu hve gd qulty,, s lg s t ty  t s the result  yur reserch. Becuse yu d d ’’t vet rmt; rmt s the result  reserch. reserch. Nw yu sped hurs d hurs d weeks t reserch ths tpc tht presets rmt t the ther peple s tht they d’t hve t g thrugh thse weeks t d tht rmt. rmt. Yu c preset t   wy s tht they c bsrb the rmt d bt the rmt  the mst mst sucet wy. wy. Ts s g wht yu c d wth  huge mrket wth  lt  cmpett. Tere re lts d lts  ther techques techq ues tht yu c use s tht yu c d  mrket d yu c hve mple rm t grw. Wuld’ uld’tt tht be wderul wder ul  yu hd  pece  stwre tht culd help yu t d ll ths mrket reserch? All yu hve t d s brstrm yur prduct des, lst them dw, sve them   wrd le r  text le. Te put tht lst  the keywrds keywrds t  pece  stwre d let the stwre t d d  ll the reserch. Yu c g hve der - t mght tke  lttle Yu lttle whle but whe yu cme bck ll the results re there r yu, tellg yu exctly but dg d recpes, hw my webstes re lsted ree t Yh!. Hw my webstes webstes re lsted ree t Ggle. Ggle. Hw my webstes webstes re buyg py per clck prgrms d hw much they’ they’re re pyg.

Wuld’’t tht be wderul? Hw my  yu Wuld yu wuld be terested   pece  stwre lke tht? tht? Tt’ Tt’ss gret. Yu’ Y u’llll hve ccess t ths uque pece  stwre stwre twrds the ed  my presett.

Ater You’ve You’ve Done Your Your Market M arket Research, R esearch, What Is NEXT? Ok, s yu’ve yu’ve de yur mrket reserch. Yu kw there’s  gd mrket r yu t sell t. Nw Nw,, pstg pst g yursel t the mrketplce s very mprtt; let me emphsse tht g. Fr y mrket mrket tht s rmlly shped r rmlly shped lke tht, t the bttm  the mrket yu hve mre custmers but yu hve mre cmpett, s the exmple tht we just cvered. At the tp yu hve hve ewer custmers, less less cmpett. But t the sme tme, becuse t the bttm  the mrket yu hve mre peple d mre cmpett,  curse yu c ptetlly sell mre cpes  yur prduct. At the sme tme yu mght hve t sell t  lwer lwer prce. But t the tp, yu yu hve  smller mrket, mrket, but w becuse t’s rrwed dw d t’s mre specc, yu c rmlly sell t  hgher prce. Tt’ Tt’ss hw yu eed t tke  lk t yur mrketplce d pst yursel  the rght plce. Nw s the the tme t develp develp yur prduct. A rmt prduct c tke my deret shpes d rms. It c be   wrtte rmt; rmt; te we cll t e-bk. A e-bk e-bk s relly  electrc bk. Isted  yu redg the pper, yu just dwld t rm the teret d the yu red red t rm yur PC. O curse yu c prt t the red t, just lke yur rml bk. O curse yu c hve t s  ud recrdg.

How To Create A Product Without Being An Expert A excellet exmple s  yu dety  ht ht mrket, but yu kw thg but t. Hw but  yu yu tervewed sme expert  ths re, s yu culd becme  jt veture prter? Yu culd tell hm tht ths s gg t crete yu  lt lt  publcty. publcty. Ad twrds the ed, r  the begg,  curse ths expert culd qute hs webste ddress r hs telephe umber umber s tht t culd geerte sme leds r hm. Itervewg these experts s  very esy wy t develp yur prduct.


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Millionaire Phenomena - Internet: OM HUA (continued) O curse t c be  vde recrdg, r t c be  stwre prgrm, r t c be  psswrd-prtected membershp webste tht yu ly llw peple t ccess ter they’ve they’ve pd yu  membershp ee. Or t c ls be  pd, ee-bsed electrc ewsletter tht yu sed t peple thrugh e-ml, s tht yu ly sed t the peple wh pd yu  subscrpt. Aythg tht yu c sve sve  yur PC r  yur lptp s clled  dgtl prduct. It’ It’ss ls clled  rmt prduct. S ths s where yu mke mke mst  yur mey. Here s hw yu’re yu’re gg t develp yur prduct. O curse  t’s t’s yur w pss,  t’s t’s smethg tht s bsed  yur w de d e d yur w expertse, yu wrte t  yur w  wrd rmt, the yu c g t ths webste s tht yu c cvert t t PDF rmt. PDF rmt s the the dustry stdrd r e-bks. Ts s s tht bth PC d Mctsh users c red yur e-bk. Ad yu d’ d’t hve t buy expesve stwre stwre - yu c upld yur wrd le d t’ll cme bck   PDF rmt. Or yu c use sme exstg mterls mterls publc dm. Here’s  uque webste ddress s yu c g t. Tere re thusds  publcts. It  lger hs cpyrght - eve musc d grphcs. Yu c use ths mterl s the bse  yur w prduct. O curse yu c g d cllect ll thse rtcles. Tere re sme webstes tht yu c g t d d ll the rtcles. Fr exmple,  yu yu re wrtg just but ythg, yu type  the keywrd  thse rtcle webstes, d the t wll gve yu  lst  hudreds  rtcles but tht tpc. S ll yu hve hve t d s g thrugh the rtcles, select the best es d the cmple them ll tgether d t c becme yur w prduct. Ts s becuse ll  the uthrs gve yu the permss t use thse rtcles. Yu see, g, yu d’ Yu d’t vet rmt. Yu d yur reserch d the yu preset rmt   wy tht ther peple peple c esly ccess tht tht rmt. Hw lg des t tke r yu t cllect  buch  gd rtcles whe yu hve ll  them  rt  yu? Cut d pste, cut d pste. Tt’ Tt’ss ll yu d. Yu d’t wt t be just the uthr whe yu c smply becme the publsher.. Why d yu hve t wrte everythg? lsher everythg? Yu thk I wrte tw bks every sgle mth? Cme ! Rght?

How Do I Get Other People To Create My

Product For Me? Te  curse yu c hre smee tht yu d’t kw t develp yur yur prduct r yu. Elce.cm s  gd ghstwrtg webste. RetACder RetACder.cm .cm s  stst wre develpmet webste tht tht yu c g t. All yu hve t d - there re  cuple mre tht I’m t gg t red ut but yu c dwld the etre PwerPt PwerPt s tht yu c clck t thse webstes. Let me tell yu hw hw Elce wrks. Elce s very smple - t’s t’s lke  reverse-uct webste. webste. All yu hve t d s pst yur prject. Sy I wt  e-bk wrtte wrtte but weght lss r bbes. Tse peple, there re thusds, thusds, tes  thusds  peple - ther pss s smply t wrte. Tey wll cme d bd  yur prject. prject. Te rst guy sys I’ll d t r $1000. Te ext guy sys I’ll d t r $700. Ad the thrd guy sys I’ll d t r $500. Nw I’m I’m t ecessrly gg t pck the chepest e, becuse ech e wll hve  trck recrd r yu t check, d yu wt t gve yur prject t smee wh kws wht they’ they’re dg, rght? S yu check t ut d yu just gve yur prject t thse wh yu c trust. Whe the prject s de d the e-bk s wrtte, wrtte, they’ll sed t t yu. I the begg yu my py 50 per cet. Oly ter yu yu receve everythg d d yu re hppy wth t, the yu py the rest. I ythg ges wrg, Elce wll ct lke lke  get, mke sure bth  yu d the rght thg. S t’s t’s very se d very csteectve - ghstwrtg. S yu see, ldes d getleme, yu thk - yu kw there re my my,, my bestsellers  hstry hstry,, cludg thse rm the mst mus mus pltcl gures. Tey’ Tey’re re t wrtte by themselves. themselves. Yu thk tht thse presdets d ll thse peple kw hw t wrte bks presslly? N. All they dd ws tell ther peple wht they wted them t wrte. I me, hestly, hestly, eve bere they g d gve  speech, they hve t hve smee t wrte the speech r them, rght? Ad yu c tell them wht yu wt them t wrte. Tse peple smply lste t wht they wt them t wrte. Tey tk ll the tme t wrte  bk but ther le, r just but ythg they wt them t cver -  behl  them. Tt’ Tt’ss why we cll them ghstwrters. Nw  yu use  ghstw ghstwrter, rter, t’s t’s yur cpyr cpyrghted ghted mterl.l. It’ mter It’ss yurs - yu wll be the uthr  t. Tey


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Millionaire Phenomena - Internet: OM HUA (continued) re ghstwrters - tht’s why we cll them ghstwrters, becuse they’re they’re t eve llwed t pper, pper, rght? Ad ths s hw yu get yur prduct, yur very w prduct develped. Yu c utsurce just but everythg yu d t ther peple.

Research Done and Product Written... Written... What’ss NEXT? What’ NEX T? Nw whle yur prduct s beg develped, d’t wt. ke  lk t webstes, put ths ths tgether. tgether. Ag, I d’t d’t lke t mke thgs mre cmplcted th they hve t be, s I’ll gve yu three thgs tht yu bslutely eed r yur webste. Frst  ll yu eed  dm me d  hstg. A dm me s lke Ggle.cm. Yh.cm s  dm me. A dm me s wht peple type  the ddress br  ther brwser brwser t d yur webste. Yu eed  dm me. me. Dm mes re kd  chep these dys. G Dddy s the bggest dm regstrt servce  the wrld. Tey used t be be the chepest, utl ths keys.et. Tt’ Tt’ss my very w. Becuse we hd hudreds  thusds  custmers regsterg dm mes, I hd buyg pwer, pwer, s I egtted  gd del. Nw ths wy, wy, yu regster  dm me every tme t ur webste d yu sve  cuple cuple  dllrs. Why t? I’ I’dd smply pss  the svgs t my custmers. O curse, hstg s ls mprtt becuse yur webste s t gg t be  yur yur PC. Ater yu’ve yu’ve de de everythg, yu eed t upld t t  bg cmputer  e  thse dt cetres, we cll them servers. O curse I hghly recmmed my very w cmpy cmpy.. Tere’s  shme but t. Becuse I wrk wth huTere’s dreds  thusds  webste wers rud the wrld, I kw exctly wht we wt d we hve the cl stregth d buyg pwer t er the best webste hstg servce. I mde t s gd s t c be. Te gd ews s we hve  ce  Melbure. Melbure. My ce s bsed  Melbure, s tht yu c smply pck up the phe d cll. Te webste hstg dustry s very, very cmpettve. Yu c smetmes eve hve three three webste hstg servces. But the key here s tht yu yu wt yur yur webste hstg servce t be relble. Tt’ Tt’ss very, very, very mprtt.

Becuse the lst thg yu wt t d s, s s s yu luch yur m cmpg s tht yur webste ges dw, rght? S peple clck the lk d ht  404, 404, d  pge ct be ud. Tt’ Tt’ss the wrst thg tht c hppe t yur busess - t’s t’s lke yu re ded. Peple w’’t eve g bck t yur webste w webste  they d yur webpge ct be ud. S tht’s the key. key. Yu eed t spek t smee tht lredy hs  webste - tht hve lredy hsted wth smee relble s tht yu kw yu c use thse servces. It wll t ecessrly be the chepest e. Tt’ Tt’ss the rst thg yu eed r yur yur webste. Te secd thg s  s  sles cpy,  yu re sedg smethg tht s bsed  yur yur expertse. I’ I’m m pretty sure tht yu c wrte  sles cpy by yursel. yursel. Smply expl the beet  yur prduct r servce. O curse here I hghly recmmed, develped by my busess prter Brett McFll. McFll. It s  very ce pece  stwre where where yu c smply ll  the blks d yur sles cpy wll be geerted bsed  Brett’s Brett’s wg rmul. O curse yu c hre ther peple - ghstwrters - t wrte yur sles cpy r yu. yu. Here re sme webstes webstes yu c vst d sk them t smply wrte  sles cpy r yu. Tere re pressl cpywrters ut there tht c wrte  sles cpy r yu tht re tp rm. Te the lst thg s yu my thk tht smetmes e-cmmerce s kd  cmplcted. Relly Relly,, the ly thg tht mkes  e-cmmerce webste wrk s the wy t ccept pymet le. Yu hve  dm me peple c type  d vst yur webste, yu hve  dm me tht yu c sed t yur lte, sed t yur jt veture prters s tht peple c vst yur webste. Whe they cme t the webste yu yu hve  sles pge explg the beet  yur prduct. Te twrds the very ed yu hve  butt clled “Clck Here d Buy” r “Clck Here Buy Nw” t ccept pymet. PyP PyPl.cm l.cm s e  the three servces I hghly recmmed. It’ It’ss ree r r yu t j. Als clckbk.cm d checkut.cm, plus wrldteretpy wrldteretpy.cm. .cm. Yu Y u c chse y e  thse thse r ll  them. It’ It’ss gd t hve pts s tht yur buyers c hve, r exmple, PyPl PyP l s  pt. Tey hve 100 mll users regstered t PyPl. S t’s t’s hdy t hve PyPl s  pymet pt s tht r my peple tht lredy hve mey   PyPl ccut, t’s much eser r them t sped wth yu.


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Millionaire Phenomena - Internet: OM HUA (continued) Relly, ths s ll t s. Yu c mke yur webste s terctve s yu wt, s cmplcted s yu wt, but relly,, the bslutely ecessry thgs tht yu eed t relly hve r yur webste t be ble t d busess  the teret re ly thse thse three thgs. Hve  dm me, hve  sles cpy, d hve  wy  cceptg pymet. As smple s tht. O curse,  tp  tht, yu c pply ll the rest  yur kwledge d sklls t crese the perrmce, t ehce the perrmce  yur webste. But tht c cme lter. I d’ d’t wt yu t try t get everythg everyth g perect. I wt yu t put everythg everythg tgether, tgether, the yu c cme bck d e tue. S the yu yu c crese the perrmce  yur le le busess. Tt’ Tt’ss but the webste.

The Lie-Line o Your Internet Empire is... TRAFFIC Te thrd d lst thg yu eed r yur le busess s trc. rc s the mst mprtt elemet  yur le busess. I d’t cre  yu hve the best prduct  the wrld. I d’t cre  yu hve the mst beutul webste  the wrld. I  e ever ever cmes t vst tht webste, yu wll stll stll t hve  busess. S trc s the bldstrem  yur le busess. Yu wll t be ble t survve uless uless yu hve trc. Tere re mlls  wys  gettg trc t yur webste. Here g, I’m I’m ly gg t cver three. Tree mst eectve wys  geertg trc t yur webste.

the thgs tht eed t be de t yur webste s tht t wll be lsted hgh t thse geerl serch eges, lke Ggle r Yh!. But urtutely, they re t terested  prmtg yur webste webste t ll. S t cheve lg term success  serch ege ptmst, tht s t be lsted hgh t Ggle, wht d yu hve t d? Yu hve t prvde mst ccurte, mst relevt, mst updted rmt twrds thse keywrds tht yu re wrkg . Yu c hve sme stwre, Yu stwre, d yu c hve ll the the secrets d ply ll the trcks. trcks. Yu re ly stelg trtrc rm serch eges. Ggle wuld’ wuld’t lke t  they relsed t’s t’s ther rm  spmmg serch eges d  they relsed yu re ly smply stelg trc rm them. Tey’l Tey’lll pelse yu yu - they they c b yu r le. S  yu re ly strtg yur le busess, I wuld’t wuld’t recmmed yu d serch ege ptmst yursel. Yu Y u hve t hve t the the pressls  the pressls t d ths r yu, d eve bere yu gve them y jb, yu hve t sk them wht ther webste ddress s. Where re they rkg t Ggle? I they c’ c’t eve hve ther w webste ptmsed, hw culd they ptmse yurs? Nturlly, s’t tht cmm sese? Te pressls  the pressls wll tech yu hw t cstruct yur webste   wy tht certly c d thse mst ccurte, mst updted, mst relted rmt rm yur webste, s tht yur webste c be lsted turlly hgh t Ggle r Yh! r my, my yers t cme. Tt wll gve yu  tremedus tremedus mut  ree trc d yu d’t hve t py  thg.

Frst  ll, let’s tke  lk t serch eges. Serch eges re where mst teret users strt ther le ctvty ctv ty,, m I crrect? Tey rmlly g t Yh! r Ggle r ther vurte serch ege t d wht they wt t lk r. r. Or they g t e  thse thse bkmrks, whch re relly the result  ther prevus p revus serch. Tey’ve Tey’ ve sved the webste ddress d the they g bck t d wht they’re lkg r, rght?

O curse yu c chse t buy trc rm serch eges. Ag the prcple des t chge. Ggle sd ky yu re  ewcmer yu hve  webste, t mght be very gd but yu hve  de hw t d serch ege eg e ptmst. ptmst . S we c’ c’tt d yu, s hw but  yu py r t d every tme we sed yu  vstr yu py te cets r whtever yu chse t bd . But the prcple des des’’t chge, c yu see tht?

Serchg s desged, urtutely urtutely,, r teret users. Tey re t desged r webste wers wers lke us. Why s Ggle successul d yu thk? thk? Fr e res, res, e res ly - becuse they prvde ccurte serch results. Tt’ Tt’ss why peple lke t g bck t Ggle Ggle t d mre reserch, reserch, m I rght? Tey re t desged d t terested  prmtg yur webste.

Becuse ly yu wuld d the thgs, ly  thse vstrs tht Ggle set t yur webste d the thgs tht yu wt them t d the yu yu’ll ’ll be ble t keep bdbd dg. Every vstr yu buy buy rm Ggle hs t be wrth te cets r whtever yu yu pcked. S yu hve t t shw them wht they wted t see d tke ct  wht yu wt them t tke, tht’s tht’s hw py per clck clc k serch eges wrk, s smple s tht.

Serch ege ptmst. ptmst. Ts mes tht yu d


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Millionaire Phenomena - Internet: OM HUA (continued) S they gve yu  ster trck s tht yu c py r the trc every tme they sed smee t yur webste d they sy yu mke sure yu d the rght thgs s tht they wll tke the ct. ct. Yu gve them the rmt tht they re lkg r d the yu ls sk them t tke the ct yu wt them t tke. Ts wy yu re  prt d Ggle ls mkes mey d the vstrs they d d the rmt tht they re lkg r quckly.

multvely yu c hve but $10,000  ree dvertsg mey.. Is tht useul r yur mey yur le busess whe yu yu just strt?

Tt rmt s lsted  the rght hd sde whe yu g t Ggle d  curse Overture.cm, tht’s tht’s the secd lrgest py per clck serch ege  the teret. Yes, Y es, wdys they cll themsel themsel Yh! Yh! Serch MrketMrketg. Ad there’ there’s  thrd thrd e: FdWht.cm. FdWht.cm. I rgt t updte my sldes; w they hve chged ther me t Mv.cm but  yu g t FdWht.cm t’s the sme thg d yu ht the ew webste. Ts s the thrd lrgest py per clck serch ege  the teret.

I yu d hve t cmpete  the mrketplce r sme key wrds, the key here s t d thse glde key wrds. As  the exmple tht I gve t yu yu  the begg  my presett, there re rst ctegry keywrds wth mlls  serches. Why d yu hve t hve hve thse key wrds? Yu Yu d’ d’t, ll yu hve t d s hve perhps tw wrded phrses, three wrded wrded phrses. Te mre wrds yu hve  the phrse the mre trgeted t s d te they wll stll hve  huge vlume  serches d wth less cmpett. S here the key s t d thse glde keywrds. Whe I sy glde keywrds I me thse keywrds tht hve  lt less cmpett but stll hve  gd serch vlume.

Peple rmlly d’t eve met t but t me t s mprtt, why? Becuse Ggle s gret gret but Ggle Ggle s t Gd; yu d’t hve t hve Ggle t becme successul  the teret. As we sd e per cet  the e per cet  the e per cet perhps, s ll yu eed. Why d yu hve t hve hve Ggle? Yu c becme successul wthut Ggle. Yu c becme successul wthut eve Overture.cm. FdWht.cm s the thrd lrgest py per clck serch ege  the teret d here s  very, very uque webste clled Pyperclckprts.cm. Pyperclckprts.cm. I ct there re thusds  py per clck serch eges  the teret. I yu g t ths webste they recmmed my, my smller py per clck serch eges d te mst  them re dustry relted. Tt gves yu much cheper rtes d ls much better quled vstrs becuse they re lredy rrwed t  che mrket r yu.

Tt serch ege wll gve yu stt trc d the prblem here s tht yu my ce sme cmpett. But  yu dd yur mrketg reserch prperly  the begg bere yu develped yur prduct yu shuld’t relly ce tugh cmpett t strt wth.

Te umber tw pwerul wy  geertg g eertg trc t yur webste s jt veture. veture. Tt wll gve yu lmst lmst stt trc d t s ree becuse yu ly py yur jt veture prters ter they geerte sles r yu. yu. Yu Y u sk yursel wh hs gt yur ptetl custmers custmers d  lrge lst,  lrge custmer dtbse.

How To Generate Large Volumes o Trac Without Having To Pay For It UpFront

Let’s g bck t tht exmple. I yu re gg t sell Let’s  e-bk but dg d recpes wuld’t wuld’t tht mke sese r yu t g t thse bg dg trg webstes r dg breedg webste wers d tell them I lke yur webste, t’s t’s gret d yu hve  lt  custmers tht hve dgs. Guess wht? Accrdg t t ur reserch we hd 15,000 serches  peple wh were lkg r dg d recpes. Here I m. I hve  brd ew e-bk but dg d recpes; hw but yu let yur custmer kw.. I’ kw I’m m sure tht  cert percetge  them wuld be terested  tht brd ew e-bk d I’ll gve yu  cmmss r every sgle sle yu mke r me.

Te gd ews s tht  yu g thrugh the lst  the py per clck serch eges tht they re recmmedg ccumultvely,,  yu re rug wth  tght budget but ccumultvely yu hve eugh tme, yu g thrugh the lst d yu sg up  ccut. Becuse mst  them wll gve yu yu $20, $50 credt s s s s yu pe yur ccut. ccut. Accu-

Yu see the beutul thg but teret rmt Yu prducts s tht t des t cst yu ythg ddtl t prduce s my ddtl uts s yu lke. All yu hve t d s hve  dwld lk ter the pymet s prcessed, sy thk yu very much yur pymet s prcessed, clck here t dwld the e-bk, s smple s tht. Yu wuld’t wuld’t eve hve t rse yur ger.


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Millionaire Phenomena - Internet: OM HUA (continued) S w yu c rd t gve them t ly 50 per cet eve smetmes 60 per cet, 70 per cet, 80 per cet eve 90 per cet  yur sles prce s cmmss. Yu gve them  er tht s rresstble; t’s t’s t gd t reuse. Yu tell them lk I wt yu t mke mre mey th I mke.

where my expertse cmes . Let’ Let’ss tke  gd lk t vrl mrketg. mrket g. Yu see we ll receve vruses vruse s d’ d’t we? Urtutely tht’ tht’s wht the teret s cpble  dg, spredg vruses, but we c tur the vrl pwer  the teret t  beet  ur busesses d ths s hw yu d t.

I’ve bee  the mrketg d teret dustry. dustry. I yu develp sme prduct tht s trgeted t the teret mrketg dustry, yu c cme t me d sy m I wt t d  jt veture veture wth yu. Urtutely I d’t kw wh yu re d ls I receve thse jt veture prpsls, hudreds  them every sgle week. I d’t eve hve tme t red t; I hve t smply delete them. Nw  yu cme t me d sy m c yu prmte ths ew prduct thrugh yur lst d I’ll gve yu 90 per cet  the prt, prt, I mght thk twce. Ww t’ss kd  lke  gd del s the I’ll d t r yu. t’

Ag yu hve t hve three three thgs. Frst  ll yu eed t crete  rmt prduct wth vlue. A pece  vrus s ls rmt. Nw yu crete crete rmt wth vlue,  t  vrus vr us ymre but wth smethg tht c beet peple. Te yu dstrbute t t s my peple s yu pssbly c d  tp  tht yu shre the bck ed s thers wll dstrbute t thers s well.

Ater tht yu c g t t Brett McFll McFll d yu gve hm ly 80 per cet r mybe 60 per cet d tht’ll stll d t r hm. Ask yursel wh hs gt yur ptetl custmers d ls hve  lrge lst. Ope yur md; pe yur hert. I yu hve t gve 80 per cet  yur sles vlume s cmmss, guess wht? wht? I yu hd 20 jt veture prters ver ver the etre yer yu yu re stll the bggest wer, wer, m I rght? Becuse w yu c rd, rd, yu d’ d’t cre. Every ddtl sle these peple mke r yu s gg t put ddtl prt t yur busess s yu c rd rd t gve them  lt mre. mre. Ts s t pssble wth cvetl busess mdels; ly the teret mde t pssble. Yu wll be herg but thse Yu thse pheme - peple wh mde  mll dllrs  ve dys. dys. A gd red  me  Sgpre [Yu Ch] mde $1.497 mll  48 hurs. hurs. All these pheme. Yu kw wht, they hve e thg  cmm, tht s they hve pwerul jt jt veture veture prters. Ts mde t hppe. Jt veture s the stest wy t geerte sles r yu. yu. All yu hve t d s t d peple wh hve yur ptetl custmers d ls hve  lrge custmer dtbse. Te sles c hppe verght. Yu’ u’llll be mzed hw esy t s  yu kw hw t rm jt veture prters.

Viral Marketing Secrets Nw the thrd wy  geertg trc s vrl mrketg, vrl trc. Ts wll gve yu -stp qulty trc. Yu c eve get pd r dg s. Nw tht’s

Whe I shre bck ed, sy r exmple  yu yu re gg t wrte  dg d recpe bk, why d d’’t yu slm t dw d mke ther smller prduct d use t s  vrl devce. Qute the best dg d recpe r 20 best dg d recpes. Te yu gve t wy r yu sell t t  very, very lw prce rm yur webste d t the sme tme  curse yu wll vte  vte yur reders t cme bck t yur webste d sy hey dd yu yu lke the dg d d recpe? Dd yur dg lke the der lst ght? S cme cme bck t my webste d vst my webste t see wht else I’m gg t er. Tt’s wht yu d d  there yu c shre ths bck ed wth yur dstrbutrs. Nw here’s here’s hw yu d t, the pwer p wer  duplctg ver the teret. Te teret hs ths vrl pwer where t c duplcte thgs rm e t e mll lmst verght. Yu c chse t t gve wy s  ree prduct d the llw ther peple t gve t wy, r yu c chse t sell t t  lw prce d llw ther peple t sell t but t the sme tme yu let them keep ll the mey. Nw here’s here’s the key, key, let them keep ll the mey. I’m lwys gg t sk whe peple sy I wt t d busess  the teret but I d’t hve  prduct. Nw prvde smethg tht t c sell d t c keep ll the mey tsel s  very gd gd slut. Ts s hw yu yu mke everye wt t g ut d sell yur prducts r yu. Yu eed t put the vrl pwer sde  yur mrketg cmpg d mke t s pwerul s yu c s tht peple wll rush ut d sell yur yur prduct t the thers. Yu prvde vlue  the prducts. Yu prducts. Vlue s mprtt. Yu Y u c’ c’t gve wy rubbsh. Yu hve t prvde prvde sme tme r mey sluts s tht peple c beet rm


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Millionaire Phenomena - Internet: OM HUA (continued) t. It des’t hve t be smethg revlutry revlut ry s lg s t s smethg tht wll prvde  ty lttle slut, tht’s ll t tkes.

mey t buy tht lcese d t the sme tme they c sell t thers. S everye buys rm rm yur webste d the they brd ther lk.

Te t the sme tme yu gve them resell rghts s they c sell d keep ll the mey d t the sme tme yu shre yur yur bck ed. Nt ly re re they ble t keep ll the prt by sellg yur prduct r yu but ls becuse there s  lted lk sde tht bk tht llws them t prtcpte. S t ly d they they keep ll the mey r w, uprt csh but ls  ye clcks  tht lk d cmes bck t yur webste ver ythg else ths pers wll get pd cmmss t the sme tme.

Yu tell them hey hld   mute. Bere yu sell Yu ths e-bk, brd yur lte lk sde  t s tht every tme yu sell the bk bk yu keep ll the mey. mey. Ad ls every mve yur purchsers re gg t mke ter they red the e-bk t clck  the lk t vst my webste, yu get pd cmmss. Tt’ Tt’ss hw they wll be rerelly,, relly ecurged t g ut d sell yur prduct r lly yu, s everye sells g t thers d everye cmes bck t yur webste d everye gets cmmss  yu mke y sles. Are we lerg lerg smethg s r?

Ts s hw yu put mre mre vrl pwer t t. Yu er  brdble lted lk  the prduct. Wht s  brdble lk? A brdble lk mes mes t wll lk lke r sy dd yu ejy my e-bk? I yu dd, plese clck  ths lk d cme bck t my webste d vst my webste t see wht else I hve hve t er. er. Nw tht lk, yu c hve  lte lk ttched t t d ls  tp  tht yu c mke t brdble. Whe I sy brdble t mes t c be chged by yur resellers s tht ech e  them c hve ther very w lte lk ttched t the cpy bere bere they sell t. S ech e  them c prtcpte  yur lte prgrm.

I’ll try g. Vrl mrketg s kd   lttle cmcmplcted, but  yu uderstd the prcple t s t hrd t mplemet. But here g I try t descrbe t. Yu develp the vrl prduct wth  brdble lk s yu sell rm yur webste. Te yu hve mre vrl prducts prducts ut there, ech e  them cmg d brdg  cpy  ther w. w. Te they wll sell t thers. Te yu wll hve my mre vrl prducts ut there d everye ever ye wll g brd ther lk d sell t thers. thers.

Remember jt veture s pwerul. pwerul. Nw mge  yu c hve yur lte prgrm tht wll hve thusds  peple j d prmte yur prduct r yu. Ad ls yu er them mster mster resell lceses s t ly c they sell the prduct d keep ll the mey but ls they c sell the lcese r sellg sellg thse prducts. S whle ll  yur drect ctcts ctcts cme t yur webste webste r hve the lcese t sell thse prducts but ls ther buyers  ther buyers  ther buyers, ech e  them durg the prcess, they ll hve the rghts t sell tht e-bk. I’ll gve yu  exmple. exmple. Here s yur vrl e-bk. Nw yu put yur qulty ctet  there,  curse yu kw yu hve t prvde sme vlue d wth  brdble lk. A brdble lk s wht mkes  vrl cmpg lve. A brdble lk s very, very, very mprtt. Yur reders d’t d’t hve t see t. Nw rm yur webste yu sy tdy yu buy ths e-bk r ly $9.97 r whtever lw prce tht s d t the sme tme yu c sell t d keep ll the mey. Yu see yursel tht t s  very gd er s t ly re they spedg the mey t buy ths rm yu but t the sme tme they re spedg the

We hve  lt mre vrl prduct ut there lke the We exmple tht yu hve see t the begg  my presett. Remember hw hw my cpes  ree t sell e-bk re ut there. Ech e  them s brded by  reseller s tht tht they sell t thers. Ad t the sme tme I kept sme  the mst prtble lted lks t mysel, but t the sme tme I llw them t brd my, my, my lted lks t ther sel. sel. Tt’ Tt’ss why ech e  them were gg crzy t sell thse. Nt ly d they sell the prduct d keep ll the mey but ls every mve ther custmers re gg t mke s gg t mke them mey. Nw ver the etre prcess ll  these peple re gg t cme bck t yur webste  curse d  tp  tht  curse yu sell yur bck ed prduct. It des’ des’t hve t be just e; yu c hve multple bck ed prducts tht yu c sell t thers d t the sme tme yu c buld yur dtbse r yu c vte them t j yur lst s tht yu yu hve  lst bult. Imge  yu hve ths system bult up d the relese ther vrl devce thrugh the system. Tt’ Tt’ss why peple hrdly see me dg y prmt becuse every sgle thg I dd ut there s geertg  cstt w  quled trc t my webste. Nw  yu re sellg  eBk, t $20, d


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Millionaire Phenomena - Internet: OM HUA (continued) yu hve t buy rm ggle, te cets r ech vstr. Yu Y u hve t mke hw hw my sles, 100 peple yu yu sped $10, 200 peple yu sped $20. $20. Out  200 peple, yu hve t mke  sle t brekeve. Nw  yur eBk eBk s  vrl eBk, w yu d’t relly cre becuse ths vrl eBk s t yur yur prt geertg geertg devce. It s gg t geerte  lss,  lss lss  trc t yur webste. webste. Ad ter the wder dstrbut  yur vrl eBk s I sd yu c’ c’t eve tur . Mke sure the lks d everythg yu put there s wrkg. wrkg. Pe Peple ple re gg t cme bck t yur multple webste d yu c recmmed multple webstes webs tes t yur eBk. Nw yu d’ d’tt eve hve t mke  prt whe yu bd t py-r-clck serch eges. ege s. Yu d’t d’t eve cre  yu hve t lse  lttle bt becuse yu kw there s  huge ptetl t geerte lts  prt r my, my yers t cme. Regrdless wht yu d  teret, I c tell yu e thg. All tp teret mrketers, they ll used vrl mrketg techques. Whtever yu re gg t sell, sell, yu hve t pply vrl mrketg techque, therwse yu re t eve scrtchg the surce  the pwer  the teret. Tt s wht teret teret c d r yu. D D’’t just stp there buyg py-r-clck, py-r-clck, sellg $20 eBk d yu sped $10 s yu mke $10 prt. D’ D’tt settle r tht, yu c d much much mre.

Your Job As An Internet Marketer Is To Get A “Pay “Pay Rise” R ise” Every Day. Here’ Here’ss How... I wll tech yu sme mre tps d secrets tht yu c pply sttly t yur le busess, d ll ths I use perslly. perslly. I ly tech the thgs tht I d d  perslly d I d everythg tht I tech. Let’ Let’ss strt wth ths e. est yur prce. Yu hve t test yur prce, becuse wth cvetl busess mdel, eve clck, yu hve cst, c st, yu hve the wrehusg, dstrbut d ls yur expectt  the prt mrg. Te prce s xed. Yu c’’t hve exblty c ex blty  prcg, prc g, but wth teret dgtl prduct, yu culd. Whe yu hve yur e-bk develped, hw d yu kw hw much yu c c  sell t r? D yu kw? Yu d’t, yu c ly guess. Everye s sellg r $29 s I sell r $29. Yu c d yur testg t d the mxmum pr Yu tble prce pt. Ts s wht yu d. Yu Yu hve tw webstes, sellg the exct sme prduct. prduct. Everythg s detcl. Te ly thg deret s the prce. Yu c’t test t my thgs t y gve tme. Yu Yu hve t test

e thg; therwse yu wuld’ wuld’t kw wht mde the derece  the result. I gve yu the exmple;  yu re sellg the e-bk yu hve tw webstes exctly the sme. Te ly thg deret s the prce. Yu Yu sell rm e  yur webstes r $10 ech cpy. Frm Frm the ther webste yu sell r $100  cpy. Yu brg the sme mut  trc rm the sme surce r  r these tw webstes. Fr exmple  yu re sellg 10 cpes rm yur $10 webste, hw much des t gve yu, yu, $100? Frm yur yur $100 webste yu sld tw cpes. Hw much des t gve yu? $200. S bvusly $100 $100 s  mre prtble sellg prce, m I rght? S wht yu d ext s yu lt the $10 t $20 r $30. Tt s clser t the wg prce pt. Te ext tme yu relse $100 s  lttle t hgh the yu reduce t. S yu tke tw extreme prce pts wth res, strt yur yur testg. We We cll t splt testg, d here s the clty wht teret ers, yu c d ths splt testg scetclly, yu d’t hve t guess ymre. S yu merge thse tw extreme prce pts by mvg the lser clser t the wer utl yu merge  mxmum prce pt. Yu Yu hve t d ths  yu re sellg ythg tht s rmt prduct. Otherwse yu mght leve  lt  mey  the tble r  res tht yu ever mged exsted. Smetmes wth  uprtble le busess, ll t tkes t tur the prce rm $27 t $97 d tht s ll yu hve t d t mke t prtble. S plese d yur prce testg. Dd yu lke tht? Cl. Oer buses s I sd, the vlue  rmt prduct r the de, hrdly hs ythg t d wth the rmt tsel but hs  lt t d wth hw my peple yu shre t wth, s whe yu c, why d d ’’t yu er buses d  bus d  bus. I yu hve thse buses yu c er t custmers, yu re t gg t sped y mey erg ddtl buses, but t the sme tme yur custmer wll receve  lt mre vlue. Tt’ss hw yu buld up  rresstble er. Te pt s Tt’ t ly I wt yu t gve them  lt  buses, lt  buses, but ls I wt yu t leve e  thse buses ut  the lst d gve t t them s  surprse bus becuse there re my psychlgcl trggers tht yu c pull t clse  sell, d t s  bg e. Peple smply lke t kw wht they d’t kw. S yu tell them  yu buy tdy, I gve yu bus e, tw, three, ur, ve, hld   mute,  yu buy tdy, I m ls gg t gve yu  surprse bus, I w’t tell yu wht tht s utl yu buy. Tt’s hw yu pply thse psychlgcl prcples  yur sles cpy d t s e bg trgger tht


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Millionaire Phenomena - Internet: OM HUA (continued) yu c wrk  t mprve yur sles. Dd yu lke tht e s s well? Gret. Yu see, teret busess hs gve me gret Yu gret welth, reedm d edless hppess. Yu Yu c hve them ll. Yu Y u eed the kwledge, tht s wht yu re here r. r. Yu Y u ls eed the tls, the resurces s tht yu yu c get there much ster. Beleve me r t, t tk me 17 mths bere I mde my rst sell  the teret. I wuld’’t be here spekg t yu  I’d wuld I’d gve up t y tme durg tht perd. Why dd t tke me 17 mths? Becuse bck the we dd’t hve y semrs, we dd’t hve y prgrmme tht I culd llw, I wsh smee ws there hldg my hd s I dd’ dd’t hve t sped 17 mths, ldes d getleme. I yu thk teret s pwerul,  yu thk wht t tkes just t cheve, mybe ly 10%  wht I cheved yu hve t tke ct tdy, becuse  yu d’t d tht tdy yu wll ever d t hestly. Yu eed t d t w t ully tke the ull dvtge  wht the Iteret hs t er. Nt ly hs t prvded me wth cl reedm, t’ss gve me the pprtuty t buy  huse r $1.7 mlt’ l  e  the best streets  Melbure tht I bught r my beutul we, r her 30th brthdy. brthdy. Mey s ly  mesuremet. Yu re t gg t mke mey just r yursel. Yu mke mey, yu wrk hrd, yu ctch the pprtuty becuse yu wt t gve the es tht yu lve, d yu wt t gve g ve bck t the es wh lve yu. S ldes d getleme, yu eed t gve yursel  pprtuty.. Becuse yu re t ly dg t r yu, pprtuty yu re dg r the es yu lve. Te teret busess hs chged my le, hs chged thusds  peple’s lves, rud the wrld d I beleve whlehertedly rm the bttm  my hert t c chge yurs. I wsh yu every success d hppess. My me s m m Hu.


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‘How o Convert Web rafc Into A Virtual Cash Register R egister – Te Secrets Secrets Behind Online Copy’ Part of the Millionaire Phenomena Series

I

 the ext 90 mutes lks, I wt yu t remember every sgle thg I sy. It’ It’ss very very mprtt. It chged my le. I wt t cgrtulte cgrtulte yu r beg here tdy. Tere re bvusly peple wh dd’t dd’t chse t cme d yu chse t be here whe yu culd hve bee dg smethg else, true? Yeh, s I’m I’m gg t mke t wrth yur whle. Much mre wrth wrth yur whle. Wht I wt t shw yu yu tdy lks s the sde secrets  mkg mey whle yu sleep. Flks, I just wt t let yu kw tht I’m t  geus, I m t  guru. I m 36 yers  ge d I led Eglsh whe I let schl. Oh, I thk tht’s tht’s uy. uy. I wet t d my hgh schl exm exm d I wted t becme  psychlgst, d yu eed t be very gd t Eglsh t becme  psychlgst. Ad I led my Eglsh Eglsh exm. S I hd but three mths there ver ver Chrstms wderg wht I wuld d d  jb cme up up thrugh  red   red  the dvertsg deprtmet  Dck Smth Electrcs. Electrcs. I wrked t ther ther hed ce  SydSydey d I ws  ger. ger. Whch mes t ws Brett g r ths, Brett g r tht. But I gt t see hw the dvertsg deprtmet wrked. I gt t see prt buyg, med buyg, desg d I gt t see cpy wrtg. Nw cpy wrtg smply s the rt r the skll  wrtg the wrds  the pge. Cpywrtg, wrd wrtg, text wrtg, sme thg ky. ky. Ad bsclly yu hve t t wrte the ds t the wrds. It relly tk my cy cy.. S I sked the cpywrters c I mybe d wht yu d. d. Mybe yu c tr tr me, wuld tht be ky? He sd  prblem t ll. He sd  ct here’ss  d tht yu c here’ c  try ut  the wy hme tght  the tr. S I get  the tr hme, t’s t’s  tw hur tr rde t where I lve, d I’m I’m wrtg d wrtg. I get hme, hve  relly quck der. It my rm. Wrtg, wrtg, wrtg, d I thk ths s brllt yu kw kw. S I wlk  the ext dy d I put the d  hs desk d I’m I’m

Meet Brett McFall BRE MCFALL s wdely regrded s Austrl’s best sles letter wrter, Brett McFll hs wrtte ver 9,000 ds d sles letters r 153 deret dustres, cretg mll dllr mrketg ver d ver g. He’s the cretr  the super-esy “B.U.R.P.I.E.S.” cpywrtg rmul d tp-sellg stwre whch helps yu wrte pwerul sles letters  just 30 mutes. He’s ls  -demd techer  teret mrketg  the UK, Austrl, Sgpre Sgpre d here  the USA. USA. Whether yu’re yu’re  busess ... r wt t be ble t prduce yur w cme t the drp   ht whle wh le stll wrkg t  jb ... Brett wll shw yu the “mgc “mgc keys” t crete crete mssve cme usg the teret. Gd ews s ... yu d’t hve t hve  techcl be  yur bdy.

hl  hur erly. erly. I leve t there d I wlk bck t my desk. Ad he cmes  d d he grbs the d d d he puts t  my desk wth  bg red X thrugh t, d he sys rget t, I’ll wrte t. I’ll shw yu hw t relly wrte wrte dvertsg. S I hd  sklls. A sd t just t let yu kw kw tht I hd  extr sklls, r I hd t strt rm the very bttm. Ad s rud but sx weeks lter lter  jb cme up r dy Electrcs. I ther dvertsg deprtmet d I wet r t. It ws  jb r  cpywrter, cpywrter, d I wet r the jb d they sd re yu  cpywrter, d I sd yes I m, yes I m. I’ I’m m wrkg here wth Dck Smth Smth Electrcs, rght. He sd tstc, yu’ yu’re hred. S ver the ext seve yers – yu kw smetmes whe yu’ yu’re up gst t yu’ve yu’ve gt t bck yursel d’ d’t yu? Yu’ u’ve ve gt t step up d sy yeh, I’ll tke tht . S r the ext seve yers I wrte r dy dy Electr-

Millionaire Phenomena - Internet: BRE McFALL (continued) cs. I wrked relly hrd, wrte r but 3,000 3,000 deret prducts rm cmputers t scer t multmeters t lght emttg ddes. Yeh,  yu c wrte cpy r  LED, yu’re  better cpywrter th me, tht’s r sure. S I dd tht, but t relly bult my sklls, tht’s tht’s where I relly lert my trde. S seve yers  I sd t’ t’s tme r  chge. S I wet r ther jb. jb. Ad ths tme t’s t’s r McGrth Prters  Pddgt. Pddgt. Wh kws McGrth Prters? Prters? Rel estte gecy  Sydey. Sydey. Jh McGrth, McGrth, very mus rel estte get. get. I kw thg but rel rel estte. S I g r the jb ywy. ywy. Ad t’s t wrte the cpy t sell ther huses ths tme. Ad s I wuld wuld hve t wlk thrugh the mss, yu kw ll  Duble By, Rse By,, ll tht srt  stu d I wuld wrte the cpy. I By dd’t kw ythg rm ythg rght. Ts s  bg  rm ver here, d the tht’s tht’s  ktche d ths s  dg rm. El resc dg d I’m I’m gg wht the hell’ss tht. I’ll g hme d get the dctry tght hell’ d hve  lk. S, whe I’m  the tervew I dd’t kw wh Jh ws, d I’ve I’ve gt the pers tervewg me d Jh’ Jh’s sttg ver there, d we’ we’re re tlkg, tlkg, tlkg, the suddely Jh gets up. up. Ad he wlks ver d sys sys Brett, hw much mey wuld wuld yu lke us t py yu. yu. Ad I sd – d I’m lke  $23,000  yer rght, t the ther jb. I sd well Jh, I wuld wuld lke $35,000 d  mble phe plese. Smetmes yu’ve yu’ve gt t bck yursel true? Ad he sys del. $35,000, yu get the phe. phe. I sy yes, I’m I’ m . Alrght. Ad bck the the phes were were lke yu yu kw the ld ld – the brck. Ad ywy I ws gg gret, I lved the jb, they lved me. Aywy, sx weeks lter ter they scked me - Yes, Aywy, they scked me. me. I ct, here’ here’ss the del. I wlked  – Frdy ght, 7p.m. I’m I’m stll  my chr wrkg. Well I’m I’ m tryg t mke the best g  ths ths I pssbly c. 7 p.m.   Frdy ght d’t d’t yu lve t? Tey cll yu , d Brett, we’re we’re lettg yu g. Is’ Is’tt tht ce? We’ e’re re lettg yu yu g. Oh, thks very much. Aywy t relly yed me, t relly relly upset me. Ad I’m I’m drvg hme. Ad I’ve gt but  hur d  hl hl drve hme. Ad I remember lke drvg d I just eel lke – syg t mysel, I ever wt wt t eel ths wy g. It ws t tht mmet I thught yu kw, smethg hs t chge. I eed t d smethg s I d’ d’t hve t eel ths bd g.

Why they scked me, smply there ws 14 14 sles gets d I culd wrte r e  them but I culd’t culd’t wrte r 14. Well they ech hd ther w style  cpy cpy,, wht they lked d cpy wht they dd’t. t. I culd’t culd’t hck t. I culd d t r e, I culd’t d t r 14. S whe I gt ut the very ext dy I wlked t  dvertsg gecy  Perth  Wester Sydey, d I sd – ths s where I lved – d I sd h, I’m Brett McFll. I’m  cpywrter, I’ve just bee scked d I thk yu shuld prbbly prbbly hre me. me. Wh’ Wh’ss mpressed s r? r? S tht’ss whe I sd – I sd I’ve tht’ I’ve gt  del r yu. I sd hw but I d ths? Hw but I wrk wrk r yu r ur dys, d’ d’t py me  thg. Ad  ter ur dys yu lke me, the we tlk,  yu d’t I wll g  my merry wy,  hrd eelgs. Tey sd hey, hey, suds lke  gd de. w dys they sy – yu’re yu’re hred. Tey gve me the jb. Tey scked the ther cpywrter. cpywrter. I’ I’m m eelg terrble. I see hm wlkg ut the dr. See y, I’m srry, I dd’tt me t. I rgt t tell hm tht ll yu hve t d dd’ s g t ther dvertsg gecy, tell them yu’ll wrk r ur dys  yur w r ree,  ree, yu’ll yu’ll get the jb, h d’tt wrry, d’ wrry, t wrked wrked.. rust me. I rgt t tell hm, rght. S I styed there r ther seve yers. Flks I bult up. I wrte ver 10,000 10,000 sles messges, dverts, V ds, rd ds, mgzes, just gettg my experece. S yu kw. kw. Ag, I ws’ ws’t  geus geus.. I hd t wrk relly hrd t t. S t cme t  tme whe I thught yu kw, I wt t hve my w w busess. Ad I st dw d I sd here’s here’s wht I wt. I wt  busess where I hve  st, where I c wrk rm hme, rkg   lt  mey,, hve  gret lestyle d relly d sme gd, mey ectve mrketg r cmpes s tht they ctully w. S they w mre mre th I w. Tt ws my crter. Ad I sd I d’t d’t kw hw I’m I’m gg t d tht, but tht’s tht’s wht I wt. Ad lks, t tkes curge t d tht des’t des’t t? It tkes  lt  curge d t tkes  lt  th, d t des’t des’t cme esly, esly, but I dd t. Ad I strted redg bks. I strted redg y y Rbbs. Aybdy red y Rbbs’ Rbbs’ bk? Stephe Cvey Cvey.. Abslutely brllt. brllt. Tse tw bks chged my le rever.. Gt my md  the rght spt. rever It des’t mtter wht I tech yu tdy lks,  yu’re br s’t s’t uctg eectvely eec tvely t wll g ver yur hed r yu just w’ w’t use wht I tech yu. Gt t get yur br  the rght spce d tht’s tht’s wht I eed yu t d


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Millionaire Phenomena - Internet: BRE McFALL (continued) s well. I ws lwys rly ptmstc, but tht ws’ ws’t eugh. Yu kw yu’ve yu’ve gt t hve sme sklls d sme rght wys  thkg d hpeully I c shre sme  thse wth yu tdy, but t’s t’s certly helped me. S I strted  ewsletter. ewsletter. Whle I ws wrkg t the gecy I strted my w ewsletter. ewsletter. Oce  mth d I wuld wrte eght pges d I clled t the Brett McFll dvertsg ldder. ldder. Ad s I dvertsed  the mgze clled Austrl Mey Mkg d Busess Opprtutes d t ws  ull pge d d t cst me $450. $450. Ad t bsclly ered  subscrpt t my ewsletter, 12 ssues, $127 ws my prce. Tree weeks   get  x t my hme d t’s  rder r my ewsletter r $127. Ad I’m I’m thkg hly crp, I hve t wrte t! Smee’s ctully pyg t her my dvce. S I prcrstted r  ew dys d I wet d wrte the ewsletter d gt t ut, d r the ext 12 mths I gt every ssue ut. Ad I ly eded up gettg but 19 subscrbers tht whle yer. yer. I dd’t dd’t md. I just wted  excuse t wrte the ewsletter. Here’ Here’ss why.. I hpe yu lks re pckg up tps here r gettg why ut   jb. Ts s the sest wy t get ut ut   jb. jb. I hd 19 subscrbers, 12 ssues, whch thse 12 ssues becme 12 chpters. Oe ewsletter  mth, eght pges lg, 12 chpters rght. S sted  me gg hell r lether d gettg – yu kw dg ll ths crzy wrk t ce – I smply spred t ut ver the yer. Tt bk becme Te Isde Secrets  Advertsg. Ad t mde me ver $400,000 $400,000 ver the ext 18 18 mths. S yu kw, kw, t dd’t dd’t just ll hppe verght. It hppeed becuse I ppled sme prcples d stu tht I lert. I me Amercs re re  the legue whe t cmes t mrketg. Tey re rght w, w, they wll be r  very lg tme. Tey re the best t mrketg. mrketg. Tey hve sme gret gret des. S I lert rm mder AmerAmercs, ws’t t my Austrls t ler rm. Ad s wht hppeed the ws tht t gve me mey  the bk t be ble t leve my jb ce d esly.. Ad s I ws ble esly ble t cver cver my mrtgge esly esly.. I I ever gt  jb r the ext 12 mths my mrtgge ws cvered. Tt relly relly wrked r me. S t llwed me t g ull tme. Whe I wet ull tme lks, here’s here’s wht I dd. Becuse  the ewsletter rght, I dd  webste. Nw the ewsletter ewsletter ws r ree. Ad the mre I tught peple wht I kew, s  the mre I tught yu hw t d wht I dd, s  rght dvertsg, crete hedle,

crete ds t mke yu mey, mey, the mre peple wted t py me t d t r them. them. Ad I kept  shwg yu mre d yu kept  wtg t py me mre. I hd clets demdg t put $10,000  my bk ccut every week, just r me t wrte r them. Nw t dd’ dd’t hppe by chce. It hppeed becuse I tught peple reely.. I gve reely reely reely d the they cme t t me. D t be rd t gve wy yur tellect lks. Te mre yu gve ut, the mre yu’ll yu’ll get. Ad t bslutely wrks. S the I ew mysel  t Phex Arz r  Cpywrtg Semr by  guy clled Gry Gr y Hlbert. Tk yu.I beleve he s – he ws, he ded just but 2 mths g – he ws the best cpywrter  the wrld. Whe he wrte stu yu culd culd’’t tke yur eyes  the pge. S I ew ver t see hm. I dd wht yu guys re dg here. Ts srt  semr ws’t ws’t vlble r me, s I ew t Amerc t get t. S the ct tht yu’ yu’re here, very,, very smrt. Whe I ws there r three dys very dys I tk te ter te te ter te. At lest 27 pges wrth  tes. But I’m I’m t  semr rght. Mrg te, hve  brek just lke yu guys were were t the. I’ I’m m stdg utsde  the su, there ws  guy stdg stdg there. Everye else rud us ws hvg  smke. I d’t smke, he des’t des’t smke ether. ether. I wlked ver ver d I shke hs hd. I sy hey, hw re yu dg, I’m I’m Brett. He sys h, I’m I’m ed. I sd wht d yu d ed. He sd well I’m I’m gettg t teret mrketg semrs d we ctully d  semr r ur dys d shw peple hw t buld  busess  the et. I sd relly, relly, ww. ww. I sd tht suds lke  gret de. Hve yu ever thught thught but brgg tht t AusAustrl? Tere ws  semrs  here t ll. Ad he sys, sys, well  I ’ ’t. I sd relly? D yu thk tht mybe mybe yu shuld? Well mybe I ught.... Ad I sd yeh, yu prbbly prbbly shuld d I c prbbly help yu. We shk hds lks. Ad tht mmet the Wrld Wrld Iteret Summt ws strted. It’ It’ss w the wrld’ss bggest teret busess evet. I  mtter  wrld’ mutes. Fve mutes, t  semr lke ths. Smetmes the mst vluble peple wll be the pers besde yu. Oce yu hve ttve everythg chges. c hges. Oky, Oky, yu gree wth me d’ d’t yu? It ll hppe hppes. s. Utl tdy I lve  the Gld Cst   prtmet. I tk up surg ths yer. I’m relly bd t t s r. I pl t get better usg my ttve. Ad I get t trvel trvel the wrld. I hve ths mst mzg lestyle, I lve lve t t deth. I c


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Millionaire Phenomena - Internet: BRE McFALL (continued) y ywhere I wt. I c d wht I wht. Ad lk whe I ws wrkg t the dvertsg dvertsg gecy I used t st there d I’d be lke dy dremg, thkg t mysel, ths s s brg. Wuld Wuld’’t t be gd t be ble t g t the mves mves durg the dy? S I used t dy drem but gg t the mves. Lty gls I kw, hgh chever rght! But whe I ws dy dremg t ws lke tht’d tht’d be s gret t be ble t g d d tht. Ad w I c d t ytme I lke, smple plesures, but I lke tht rght. Ad t me tht tht just represets represets reedm.  be ble t hve tht chce  dg t. Yes r , d yu gree wth me? Yes r . Yeh. Wh wuld lke mre reedm  ther le? I me yu re here here r  res re’tt yu? Yu re here becuse yu re dsstsed re’ dsstse d wth smethg  yur le. Or perhps yu’ yu’re  very curus pers. I wuld suggest tht mst  yu re dsstsed  sme wy. Yu wt mre, yu wt t d mre, yu wt t experece mre. Ad tht’s tht’s why t’s t’s  smrt decs t be here. I ws exctly lke yu d hpeully wht I c shw yu tdy I’ll be ble t chge tht r yu ky? S I’ll hve t tell yu why I thk yu shuld lste t me. It’ It’ss t t mpress yu lks – well hpeully t des, but t’s t’s t t d tht. I wt yu t kw tht ce I shw yu these thgs the yu bvusly wll hpeully relse tht I kw wht I’m tlkg but, d tht  I suggest yu d smethg the yu g d d t. Just bsed  credblty credbl ty le. Tt’s the ly res why I’m I’m shwg yu ths. I’ve creted ver 10,000 sles ds, dvertsemets, d vertsemets, webstes, sles messges. I ct t’s t’s clser t 13,000 w.. S hs ybdy bee dg smethg w smethg r 10 yers? Yu’ Y u’ve ve bee dg smethg r 10 yers yers mybe wtchg V. V. Wstg tme. Hw gd re yu w t t cmpred t whe yu rst strted? Whtever t s yu’ve yu’ve bee dg r 10 yers. Are yu yu better? ‘Curse yu yu re rght. Well tht’s tht’s the ly res I’m gd t wht I d, becuse I’ve bee dg t r s lg. Tt’ Tt’ss the ly res. S d’t – plese d’t d’t mke y excuses s t why I mght be s gd, t’s just becuse I’ve I’ve bee dg t s lg. I crete webstes tht mke s much s $400,000 sde eght weeks. Wh’d lke t be ble t d tht? tht? Wh wuld’’t rght. Ad t’s wuld t’s mzg. Whe t hppes t blws yu wy. wy. I culd’t culd’t beleve t. Yu kw, I ws   jb there where I ws’t erg mre th $35,000 r

t lest ve r sx yers whe I ws stll emplyed. Ad t be ble t d tht just blws my md tdy eve stll. Ad t’s t’s  tstc prcess d very very exctg. I chrge $25,000 t wrte  sles letter. Is’ Is’tt tht  rdculus mut? mut? Stupd. Lke wht d yu d r the rest  the week ter I d tht? tht? Yu kw wht I me? It’ss  rdculus mut  mey t chrge t wrte  letIt’ ter.. Why wuld smee py me tht mut  mey? ter Results s the exct swer. swer. I prmse yu’ll yu’ll mke 10 tmes whtever yu py me r I’ll gve g ve yu yur mey bck. Ad by beg ble ble t step up d d d tht mes peple c hve cdece cdece  me. It mes I c chrge  very hgh rte, but whe I c chrge tht hgh rte I c sped eugh tme, d  tstc jb s the clet ws mssvely. mssvely. I get pd – I chrge $2,500  hur t csult. Rdculus. Why wuld I get pd $2,500  hur hur t csult? Results. Whe smee smee pys me $2,500 $2,500 wht d I prmse they wll mke? $10,000 r yu d’ d’t py me. Smple s tht. Ad s the rmt I shre wth yu tdy s bsed  results lks. Plese d’ d’t tke t lghtly. I tech peple hw t mrket le ll ver the wrld. Sgpre, Amerc, USA, UK, Dub, Dub, Id, Ides, Jp Jp d Austrl Austrl d New Zeld. Zeld. Guess wht? Yu’ u’re re exctly the sme s the rest  the udeces tht I spek t. D yu beleve tht? Yeh. Yu’ u’re re vrtully exctly the the sme. Mybe  ew deret culturl vlues chge betwee ech cutry, but every sgle pers tht cmes t  semr whch I m spekg t wts exctly the sme thg. Tey wt t get mre mre rm ther le. S every e I tech the gret thk I d s tht everybdy’s the sme. S the peple  Id wt the sme s yu. Tt’ Tt’ss wht I d. Te peple we we d busess wth  Id r Ides r Jp, t’s t’s s esy t wrk wth them becuse they ll wt the sme thg. S plese d’t thk Austrl s deret r we’re  ur w. It’ It’ss  glbl cmmuty d we re s smlr t’s t’s t uy. Lttle mprvemets I mke t webstes c mprve the respse verght by t lest 700 per cet, te ver 700 per cet. S I lk t yur yur webste, I mke  smple chge, bg. Up t d d ver 700 per cet crese  sles verght. Tt’s Tt’s the ly derece betwee yu d me rght w. Yu prbbly hve mre hr  yur hed, but I hve  lttle bt mre rmt  me 


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Millionaire Phenomena - Internet: BRE McFALL (continued) ths chse subject. Tt’ Tt’ss the derece lks. Tt s t. Whtever yu d  yur yur jb r t hme lkg lkg ter kds, whtever t s yu kw mre but tht th I d. Tt’ss the truth. But  ths e re I kw Tt’ kw  lttle bt mre. I’ I’m m very speclsed  ths. Here’s wht yu re gg t ler rm me tdy. 7 Here’s ress why the teret lestyle s better tht wrkg r  lvg. Tt s true. I’ I’m m gg t shw yu hw begers c mke  success  the teret.

What’s The Best Product To Sell On The Internet? Number e, e, s ths prduct t t sell le? Ts s bslute truth d d t s tstc. Tree beles   successul teret mrket. Oce yu hve these beles yu’re yu’re lves chge rever. Wh beleves tht yu’re yu’re bele beless chge yur le? Hpeully I c gve yu yu sme relly eectve beles tht wll help yu d ths. ths. Ad I’m I’m gg t shw yu seve steps t  prtble teret busess. w chces. chces . Yu c ether tke ve yers t d ths  yur w r yu c just lste t my seve steps d tke rud but 15 mutes. Wht wuld yu rther? Te 15 mutes r ve yers? I’m I’m gg t gve yu  shrtcut. shrtcu t. I dd t the lg wy. wy. I dd’t hve eugh metrs, I dd’t tke eugh prgrmmes, I dd’t vest  mysel d I wsted t lest 12 yers  my le dg tht. It’ It’ss rustrtg, rustrt g, tht’s tht’s wht I dd. I d’ d’t wt yu t d the sme. By tkg rmt tht I hve I’ve cdesed t s tht yu c tke  shrt cut. Tree relly mprtt sttstcs t remember. remember. I 2006 lks mre tht 250 bll serches were de  the teret. S des tht tell yu yu tht mybe the teret teret s becmg very very ppulr. ppulr. Extremely ppulr. ppulr. I ct  lt  the bg cmpes these dys re shtg ther mey rm V dvertsg d ewspper dvertsg d puttg t t the teret, becuse tht’s tht’s where the peple re gg. C I sk wh ctully here hs brdbd t hme, brdbd ccess? Brllt. Ad tht’ tht’s  relly mprtt sttstc becuse peple re strtg t g twrds brdbd d t’s t’s very gd r yu s  mrketer. Becuse why wuld tht be gd? Peple c see yur webste.

Yu c d mre grphcs. It’ Yu It’ss esy t dwld. Very gd tht s my get  brdbd. tl le sles ccuted r $170 bll lst yer yer.. Des ybdy perhps stll hve  suspc suspc  tht mybe peple re t usg credt crds  le, they’re they’re  lttle bt scred t use credt crds? Des ybdy hve tht suspc? $170 bll sys tht t’s t’s t true d t’s t’s chgg very rpdly. rpdly. It s mre secure. secure. Ser t use yur credt crd  the teret tht t s t use yur credt crd   resturt, d yu yu relse tht? Let me expl r thse  yu wh my t kw. Yu g t  restur resturt. t. Yu tke yur credt crd d yu leve t  t e the tble r yu leve t  the bklet d the wter cmes d pcks t up, tkes t t the csh c sh regster t prcess yur pymet. O the wy there they hve  lttle blck bx. Tey zp the crd thrugh t, blck bx ges  the pcket, the they’ll g d chrge yur credt crd s per rml. Brg yur credt crd bck, see yu lter. lter. O tht lttle blck bx re re yu wht? Credt crd detls. Ts s credt crd rud rght. Tere’ Tere’ss  securty securty  resturts t ll. ll. Yu shuld lwys try d keep trck  yur credt crd but t just des’t des’t seem t hppe. Yu’ Y u’re re   resturt, resturt, yu hd t ver, ver, g d py r t yu kw d t just hppes. hppes. But tht’s tht’s the truth. Ole yu hve secure servce whch s ecrypted d prtected d the rud le s very very mscule cmpred t hw my peple re ctully spedg ther mey le. S plese d’ d’t let tht stp yu. D’t let the er  rud r ythg lke tht stp yu rm succeedg becuse everye else s mkg mey whle yu’re sttg ther wtg. w bll peple wll be le by 2010. Tt’s lke e zers behd the tw. Hw much  tht mrket wuld yu lke t sell t? t? All  t. Yu greedy peple! I me I’ve herd but Melburtes beg greedy, but ths s rdculus. Yeh, but tw bll peple by by 2010 lks. Ts s where yur busess eeds t be t. I yu hve’’t csdered t up tl w –  ct hve  ct let me sk yu ths? Wh hs  regulr regulr fe busess w? w? Tk yu. Almst hl hl the udece hs  busess. Gd r yu. Ad I wuld suspect tht mybe yu’ yu’re re wderg  yu c tke tht busess le? Here’s wht I’m gg t suggest lks. Everyth Here’s Everythg g I’m I’ m but t tech yu wll wrk r yur regulr busess ky. ky. I mke tht very cler. Hwever I’m I’m gg t suggestt tht mybe yu’ sugges yu’re re  the wrg busess. busess . Wuld


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Millionaire Phenomena - Internet: BRE McFALL (continued) tht be ky? Well the  tht’s ky I wt yu ll t ctully d smethg r me. me. I I c sk yu t stretch stretch yur rght rm ut lke ths d mke tht dex ger  yu c. Becuse  I sy thgs whch re  lttle lttle bt ut there I wt yu t d ths  t’s t’s ky by yu. Bed t the elbw d brg t t the ch d sy wth me, hmmm, s’t s’t tht terestg. Let’s d t g just t prctce prct ce – I d’ d’t thk yu’re yu’re up t speed speed.. Redy? Oe, bed, chll, g – hmmm s’ s’t tht terestg. Ad the res I wt yu t d tht s  s t keep yu’re yu’re md pe. Becuse  yu cme here d yu yu’’re mkg decss decs s bere yu’ve yu’ve tred t, yu c be cstg yursel  lt  mey. It’ It’ss very mprtt t keep yur md pe t wht I’m I’m suggestg.

Eight reasons why the internet liestyle is better than working or a living. Yu c wrk where yu Yu yu wt. Hds up  yu re lvg   lct tht s rly clse t yur wrk. Hmmm, s’ s’t tht terestg. S I ud tht t d I thught hld , s ths relly relly where I wt t lve. I ws lvg  the Blue Muts Muts  Sydey. Sydey. Ad I thugh , t’s t’s t. I’ve lwys lwys wted t lve  the bech. Tt t me wuld relly be exctg. S wht dd I d? I pcked up d mved t the Gld Cst. Yeh, tht’s rght. Becuse my busess llws llws me t d tht. I culd be ywhere  the wrld. I ct whle I’m I’m trvellg the wrld dg semrs d techg peple my busess stll rus. Ad s I c wrk ywhere I wt. I ct I’ll I’ll see mysel wth  lttle bg, t’s t’s just ver there, d I pull t behd me, d t’ t’ss gt my cmputer  t, d tht s my busess. Tt s t. Lg s I hve hve tht d I c get teret ccess I m  busess. Wh wuld lke tht tht lestyle?  t lest hve the reedm. reed m. Yu d’t d’t hve t mve y where but t t lest lest hve the chce. Wh here wuld ctully lke t mybe – ky, wh here ges  hldys mybe tw r three weeks  yer? Mst  yu, ky. ky. Well W ell hw but ths. Wht  yu c ctully lve lve where yu hldy? hldy? Hmmm, hw hw wuld tht be? S sted sted  hgg ut r thse three weeks  the yer –  I c’t wt t g t the Gld Cst Cst – hw but lvg there, there, r sme where tht s relly relly gd r yu? Hw but lvg there d hvg yur busess wrk,  mtter wht. At lest hvg the chce rght, tht’s tht’s why I wt t shw yu ths srt  stu. Yu c wrk whe yu wt. wt.

How To Live The Perect Liestyle AND Make Money S r the mrg peple, wuld’t wuld’t be gret t get ll yur wrk de by but tw ’clck  the ter. Yu Y u get up erly, erly, get stuck t t, d by but but tw ’clck  the ter yu’re yu’re set d red t g. Wuld tht be gd? Wht but the eveg peple. Wuld’ uld’tt t be gret t hve  sleep sleep  every dy? Wh wuld lke t be ble t g d get  bg sledge hmmer d smsh the lrm clck? I hve’t hd  lrm clck r ve yers d t’s t’s gret. Nw I d’ d’tt ctully sleep  these dys becuse becus e I’m I’m s excted. I’ve gt s my des I d’t d’t sleep , but t lest I hve the chce d tht’s tht’s wht I wt t gve yu s well. well.

No Sta, No Sta, No Sta N st t py. py. Tse busess wers tht re here, tht mght reste wth yu. yu. St re the ly ly wy t grw yur busess truly hugely huge ly.. But  yu d’ d’t wt st – I d’t hve y  terms  my w busess rght – but  yu d’t wt st yu d’t hve t hve y. D’t hve t py superut, d’t hve t py hldys. Ad r emplyers ths c be  relly stressul thg. Fr emplyers – d  yu’re yu’re  emplyee mybe ths s ew t yu – but  yu re  emplyer there’s  lt  pressure pressure wth hvg emplyees. emplyees. Ad whe the emplyer s tkg  brek smetmes they suspect yu re t wrkg s yu shuld. Smetmes they suspect yu rud the wter cler tlkg but bg brther brther,, d t’ss  lt  pressure rght. But r sme busess wt’ wers they’d lke t get rd  tht. Sme peple wt mre st. All I’m syg s yu d’t d’t hve t hve st  yu d’t wt.

Work From Anywhere It’s ls ther res why yu wll succeed becuse It’s there’s less vlved vlve d  gettg strted. strte d. Yu d’ d’t ctully hve t hre peple t hve hve  busess. N premses t ret. I I ws t ret  shp  Clls Street Melbure, wht wuld I be up r? Wht wuld I be pyg  week? $2,000 r $3,000? S bere I eve mke  sle  Clls Street I’ve gt t py $3,000. Wh’d lke t get rd  tht? Wth the teret there’s there’s  premses t ret, yu just hve 


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Millionaire Phenomena - Internet: BRE McFALL (continued) webste. Ad we cll t webste hstg. It’ It’ss bsclly wht retg s becuse  cse yu d d’’t kw we hve yur cmputer d  rder r us t see the webpge yu just creted we hve t ld ld yur pge t  much, much much bgger cmputer clled  server. server. Tt wy the peple  the teret c see t. Ad t hst yur yur pge  tht tht bg cmputer clled hstg, they mght chrge yu up t rm $5 mybe mybe up t $20 r $30  mth. mth. Tt s wht the ret s rght. It’ It’ss equvlet t  ret   shp  Clls Street. Ad s there’s there’s  premses t ret d sted t’s t’s  relly lw ee r hstg yur webste. Wh lkes ths s r? Yes r ? Yeh, gd jb.

How To To Create Cash Flow That Leads To To Freedom Yur busess c be erly 100 Yur 100 per cet utmtble. Stwre c tke cre  prcessg credt crds. S,  yu wt t mke mey whle yu sleep, d I thk tht  lt  yu d, ths s wht I d d mst  these guys  the Sttes d. Stwre prcess, yu yu c cme t my ste y tme yu yu lke. Yu py the mey d t ges  my bk ccut, d I d’t d’t eve kw but t. It des’t mtter where I m  the wrld, tht’s wht t des. It seds ut the emls r my my custmers t me. I yu buy smethg rm me yu get  stt welcme eml syg thk yu very much r buyg x, y, z prduct. D I wrte t there  the the spt r s t ll utmted? utmted? I wrte t. I wrte t lke ges g. I dd the wrk wrk ce d t wrks rever. Very Very very exctg. Yu c crete s my busesses Yu busesses s yu wt. Let’ Let’ss just tke e exmple. Let’ Let’ss sy we strt  lttle cke shp  Clls Street becuse we wt t get ree  ur emplyer,, wt t hve  gd busess, wt t hve  emplyer gd lestyle+` Ad s we hve e busess brgg  – wht wuld be  trget cme r  cke shp  Clls Street? Street? $10,000  week. Tk yu yu very much. Tt’ss wht we’ll tke. $10,000  week. S  yu wt Tt’ t er mre th the $10,000  week wht wuld we be tempted t t d? Ope ther ther e. Oky Oky.. But hld hld   secd. Oe  the thgs I thk yu re re here r guys s r mre tme. I thk yu wt mre mre tme  yur le. Am I rght? Mre reedm t d wht yu wt. S, we’ve gt ur lttle cke shp  Cll’s Street d we sy we wt t er mre mey becuse t’s t’s just t pyg the blls the wy I wt wt t t. I wt  bg huse, bgger cr, cr, whtever. whtever. I wt t gve mre mey

t chrtes, whtever. whtever. S we strt ther busess busess ver here. Nw we hve tw busesses. Mey’ Mey’ss gd, hw’ hw’ss ur tme? Hve I gt mre tme r less less tme? S the we thk hw but  thrd thrd busess? Tt’d be  gd de. Trd buses busess. s. Mey’ Mey’ss gd. Hw’ Hw’ss the tme. I’ve gt mre tme r less tme? Less tme uless yu’re yu’re  tstc mger. C be de. I yu’ yu’re  relly eectve mger yu c ctully d tht. Tey’re seldm, lke they’re ew d r betwee. D’ D’tt yu gree wth me? Peple c mge tht srt  stu d t get vlved. Peple g t clsses d schls t ler ler hw t mge tht srt  thg. It’ It’ss very hrd t d. S, tht des’tt gve yu the reedm tht yu wt. Wth the des’ teret yu c crete s my busesses – d wht I’m tlkg but here here s webstes. Whe yu hve  busess t’s t’s e webste. Whe yu crete ther ther webste t’ss ther busess. Ad ther webste d ther t’ busess. buses s. It des’ des’tt mtter hw my buses busesses ses yu hve lks t des’t des’t tke wy rm yur tme. Gret de rght. Begers c d t. S  yu put yur hd hd up s  beger, yes yu yu c d ths. I’ I’m m gg t shw yu hw.. I’ hw I’m m gg t t gve yu yu everythg yu yu eed. Lts  mey t be mde s I lredy lredy tld yu. $170 bll spet lst yer.

How beginners can make a success o the internet. Py very clse ttet t wht I’m but t sy. Becuse ths secret yu must keep ths wth yu rever. Be the geerl  the rmy rmy,, t the slder  the treches. Nw wht d I me me by tht? I yu re  slder  the rmy re yu dg  lt  wrk? Yu’ u’re re dggg hles, hle s, yu’’re puttg stu  yur bck d rug. Every yu w d the yu’r yu’ree prbbly shtg  gu. Ad wht hppes whe yu’ yu’re  slder? Wht teds t hppe? Smetmes yu get sht t rght. Whe yu’ yu’re the geerl  the rmy yu just ctrl the peces. Yu st bck  yur ce d yu hve t ctrl hw the rmy pertes. S wht I wt yu t tke ths ccept wy s lke wth the teret yu d t eed t kw everythg. S wht we d s ths. Fr stce I hve hve  de hw t crete stwre. stwre. Rght, I hve zer de. But yet I hve my w w stwre prgrmme. Hw dd I d tht? Here’ Here’ss


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Millionaire Phenomena - Internet: BRE McFALL (continued)  de, d I wt yu t d t t. Yu g t peple wh hve the speclsed kwledge d yu sy sy,, yu see tht webpge ver there, I wt me t lk lke tht e. Ad see ths e ver here, I wt t t red lke tht e. Ad yu see tht prduct ver ver there, I wt me wrkg lke tht but wth these chges d d tht chge. Are yu wth me s r? r? Ad yu py peple t d t r r yu. Tt’s the smrt wy. wy. S sted  pyg $3,000  week  ret yu strt d vest tht mey  stu tht ctully prduced mey r yu. Tt’ Tt’ss the smrt wy t d t lks. Yu be the geerl  the rmy mvg ll the peces rud becuse yu hve the des, d let ther peple d the wrk r yu. Here re tw plces tht I recmmed yu check ut. Tey re eLce.cm d retcder.cm. Yu Yu c get vrtully y techcl jb de strtg rm $50. Ts s where I g d get mst  my trcky techcl jbs de. S whe yu leve ths semr wth ll these des, ll yu eed s the des t mke the busess busess hppe. Tt’ Tt’ss ll yu eed. S  yu’re yu’re wrred tht th t yu’re yu’re t ld, yu’re t dumb, yu’re t t, yu’re t whtever, t’s t  excuse. Yu smply eed the des. Des ybdy here hve  br? Oky Oky.. Hpeully every rm s redy redy t g up there. I yu hve  br t mes mes yu hve des. Ad rm ths semr yu’ yu’re gg t get them d wht yu’’re ctully gg t d s ctully mke ther peple yu d thse des bsed  wht we tech yu. yu. Is tht ressurg r sme  yu? Oky, the rules hve chged. Te wrld s t the Oky, sme s t used t be d teret hs chged the rules s drmtclly yu’ve yu’ve gt t w be ble t chge wth t.

Case Study: Patric Chan, Malaysia Meet Ptrck Ptrck Ch rm Peg Peg Mlys. 26 yers ld,  cllege degree. I ct he’s he’s  led greetg crd slesm. Nw sells sells sel help bks d CDs  the teret r $97 ech. 78 per cet  hs custmers re re  the USA. S he s  Peg Peg Mlys, d ce hldy spt r Austrls, but t  very prsperus prt  the wrld wuld yu gree? gree? Oky Oky.. S mst  hs custmers custmers re  Amerc. Why s tht  gd de? Credt crds. crds. Ote three r r ur ech. Lt  credt crds crds  Amerc d wht’s wht’s the umber e wy peple p eple wll sped mey ver the teret? Credt crds. Austrl Austrls s re’ re’tt t bd

t spedg the credt crds ether I’ll hve yu kw, but Amercs re  huge mrket d Eurpes s well. well. Wuld yu lke t kw Wuld kw hw much he ers  week? He mkes $6,000  week US  Peg, Mlys. Mlys. Where lvg s chep. Ad s wuld tht tht be  gd cme r hm t er. I me ths guy drves hs w Mercedes Mercedes w,, d we’ve ctully hd hm spekg  ur stge s w well. He s  very gd mrketer d w w teches t very well t. Wht des Ptrck Ptrck sell? Tk yu. Irmt. Nw everybdy everybdy,, yur ext ger pters. Everybdy, cme . Hmmm, s’t tht teres terestg. tg.

Case Study: Jo Han Mok, Singapore Meet Jh Jh Mk, Mk, Sgpre. Sgpre. 28 yers yers ld. Strted hs prt tme teret busess durg cllege  2001 wth hs w e-bk. Ad e-bk just s yu kw kw s  regulr bk but t’s electr electrc. c. Dwlds t yur cmputer. Yu Y u red t  yur cmputer r yu prt t ut. ut. Prtered wth bg me experts  rder t sell hs bk t ther lsts. Wht des tht me? He wrtes the bk d he prters wth ther peple wh lredy hve custmers  ther dtbse. S he des’ des’t d y mrketg r sellg. He hs them. them. He hs hs e-bk. e-bk. Fds  jt veture prter wth mybe ur, ve r 10,000 peple  ther dtbse wh they c eml   splt secd. He sys I tell yu yu wht. Fr every e yu yu sell  my bk I’ll gve yu 50%. It’s It’s clled  jt veture. A JV. JV. He prmtes thrugh ths dtbse, they splt the sles 50/50. He’d dg dels  ur r ve, sx  the best  Amerc, tht’s tht’s hw he mde  relly gd cme. Culd tht be  wy tht yu yu culd strt s well? I yu d t hve  dtbse  peple, yu c d them where? Trugh JVs, jt veture veture prters lks, jt veture prters. Best mth  sles, re yu redy r ths? I ct he’ss de mre th tht w. he’ w. I ws tlkg t hm just lst week. He’ He’ss w dg ver $300,000  mth rm lvely ld Sgpre. Sgpre. Wh lkes Sgpre? Fbul Fbulus us plce. rvels the wrld, des wht he wts, lves  bslute mll mllre’ re’ss lest lestyle. yle. Fbulus. Wht des Jh sell? Irmt. Hmmm, s’ s’t tht terestg, rght. rght.

Case Study: Chris Elmore, Australia Australia Meet Chrs Elmre. Freds he’s he’s Austrl ctully.


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Millionaire Phenomena - Internet: BRE McFALL (continued) Fud hmsel   ded ed jb mkg just $9  hur hur.. Aybdy bee stuck  e  thse thse jbs? He ws s rustrted tht he decded t d smethg but t, d lks tht’s the key. key. Gettg rustrted rust rted eugh t d smeth smethg g but t. Becuse yu c keep  gg , but utl yu rech tht pt whe yu sy I’ve hd eugh, I’m t dg ths y mre, tht’s tht’s whe thgs hppe. He tk hs pss r musc rght. Every ght t hme he ws plyg hs gutr d turg t t smethg smeth g sleble  the teret. He’ He’ss tld me, I’m t  very gd gutr plyer, but I c get by. by. But he lves musc. Trugh hs webste w he teches peple hw t ply gutr  le. I 2006 le, here’ here’s hs webste ddress, he mde $327,957, bsclly $328,000  sles. Yet Y et t just tkes hm tw hurs  dy rm hs bedrm. S wht I’m tryg t sy lks, s yu hve  tlet,  terest,  pss,  hbby hbby, yu c d ths. Ad  yu d’t hve y  thse yu c d smee wh des, c yu t? I yu tke wht sme sme  us re shwg yu d yu d smee wh mybe kws k ws hw t ply the p, gutr r ccrd r whtever whtever,, culd yu t mybe d  jt veture wth them, d mybe be successul tgether. Oky, Oky, hve  lk t t rm ll deret gles lks. I yu c’ c’tt d t, mybe smee else c d yu jt veture wth them. Wht des Chrs sell? Irmt. Why s t s esy t sell? N cst. Vlue? Vlue? Yep, yu c get gd vlue. Yes deed, we ll lve rmt. We We’re ’re here tdy becuse yu wt rmt. rmt . Aybdy every bught  bk bk bere? Yu Yu lke rmt. Why else s t gd? Istt dwld, they they c get stt grtct. Tey buy the bk bg, bg, t’s t’s there. Trugh ther cmputer. cmputer. D the wrk ce d d sell t rever. I yu’re yu’re stll sellg sell g yu’re yu’re tme –  ct  yu’re yu’ re   jb yu’re re sellg yur tme. tm e. Hw my hurs re there there   week? 168 lst tme I checked. C we get y mre hurs? S ce yu strt sellg sellg yur tme s  wht mst emplyees emplyees d, yu sell yur yur tme per dy. dy. Yu c’t d much but gettg y mre hurs, but  yu sell prducts yu c keep  sellg s my prducts s yu wt. S yu must hve  prduct lks. S pwerul. p werul. Irmt prducts re quck, esy d very ver y prtble. Hw much des t cst t delver  e-bk? Aybdy kw tht? Zer. Nthg. But yet we mght chrge $27, $30 r  e-bk. Tt’ Tt’ss  pretty gd mrk up, d’ d’t yu gree? Yeh, very gd mrk up. Ad pr-

ts tht yu wuld ever hve see  the rel wrld.

What Does The Richest Man On The Planet Sell? Wht but Bll Gtes. Aybdy herd  tht guy clled Bll Gtes. He’ He’ss  up d cmg yug m, he’ss gg t be very successul he’ succe ssul e dy. dy. Wht des he sell? Stwre. Is tht ther rm  rmt? rmt? S whe yu buy Mcrst Mcrst Oce wht wuld tht geerlly cst yu? yu? $600, pretty pretty clse. Hw much much wuld t cst hm? Lucky  t cst hm $10. $10. Yu kw  crdbrd crdbrd bx, grphcs  the utsde d  CD  the sde d mybe  wer’s wer’s mul. $10  we’re we’re lucky. lucky. Is tht  gd mrk-up?

3 Powerul “Belie Systems” o Millionaire Internet Business Owners Te rst bele s ths. Cretg rmt rmt prducts s esy. esy. Wuld yu lke me t prve t t yu? Smee wh hs t gt  rmt rmt prduct. I wt t prve  pt. Wht but yu sr? Tk yu yu r erg. Cme  up. Brett: Nw, wht’s yur me?

Crle. Welcme elcme Crle. Wht’ Wht’ss yur busess? Brett: W Crle : It’ Crle: It’s ctully my husbd’s busess. He des pt chp d ste chp reprs  crs. ste chp reprs  crs. We Brett: Pt chp d ste eed yu t ce the udece s everye c see yu, ky. S ky, ky, here’s here’s the quest quest. . Why shuld we d busess wth yu ver smebdy else? Caroline: Te system he uses s uque. Brett: I wht wy? Caroline: I the wy the pplct  the prcess. Brett: I d’t cre hw t’s ppled, wht des t d r

me. Caroline: Mkes the cr lk tstc.

w.. Brett: Hmm, my cr lks pretty gd rght w


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Millionaire Phenomena - Internet: BRE McFALL (continued) Caroline: Oky, yu d’t eed ur servce. [Lugh-

ter]. Oky,, I’ll keep my wllet  my pcket. Brett: Oky Caroline: D yu hve ugly ste chps  yur cr?

shuld I cme t yu yu Brett: Mybe I d. S why shuld rther th gg t smebdy else? Caroline: Sme  the ther prcesses tht re ut

s yu kw I’m just – the gurtee s tht  yu d’t lke t well the we’ll wrk smethg ut wth yu … Brett: Wht re yu gg t wrk ut?

Well, ell, wht re’ re’t yu gg t lke but the Caroline: W … Brett: I sk the quests, I sk the quests ‘cuse

there just ll  the ste chps wth clured plsh.

I’m the e spedg sped g the mey. mey. rue r lse, yes? Oky.

Brett: Oky, suds ky s r. Wht’s the prblem

Yeh eh well, we’d er  mey bck gurCaroline: Y

wth tht? Caroline: Te prblem wth tht s whe yu wsh

t mre th 10 r 15 tmes thse ste chps repper. Te prcess tht we use ctully ctully lls the ste chps wth the sme pt d the sme clur s yur vehcle.

tee r sure. Brett: Oh, s yu gg t thrw tht ut there w

eh, here, hve yur mey bck. S why dd’ dd’t yu tell me tht whe I rst sked yu? Caroline: Oh, ‘cuse I d’t lke gvg mey bck.

ybdy else d tht? tht? C I get Brett: Oh, s des ybdy

yu must hve  crp busess the. It Brett: Oh, s yu

ths servce servc e ywhere else? Relly, I c’ c’t?

must be  terrble busess.

Caroline: Oh yeh, yeh yu c.

t’s  lbur tesve busess. Caroline: N, t’s

Yu u just sd I c’t. t. Brett: Y

relly. But s t  gd busess? busess? Is t the the Brett: Oh relly

Oky,, well I suppse yu culd, yes. Caroline: Oky Oky,, s I c get t elsewhere. I mght g d Brett: Oky see wht thse guys guys c d r me. S why shuld shuld I g t yu rther th thse guys? Well ell ctully we g  ste. Caroline: W Brett: Oky. D they g  ste ls? Caroline: Sme  them d.

best? Yes. es. Caroline: Y Brett: Or gettg – prbbly very clse t beg tht

rght – yu c’t c’t lwys kw r sure. Oky. S why re yu wrred but gvg mey bck? d’t kw. I’m t w. w. Caroline: I d’t Wuld uld yu lke her t gve yu yu yur mey Brett: W

Why shuld I cme d see yu bere bere gg t them?

bck  yu g t her d r sme res t des’t g the wy she prmses? Wuld yu lke yur mey bck? Tt’ Tt’ss wht they wt. Tt’s wht they wt.

Caroline: My husbd’s  ce guy.

Caroline: Tt’s wht they’re gettg.

Brett: Oh, bumph!

Yes. es. S whe smebdy – s here here s the lesBrett: Y

t’s  uque. S why – cus. Brett: Oky, well the t’s

Caroline: But he s. [Lughter].

d ’t cre. c re. Brett: I d’ Yes, es, we d gurtee ur wrk. wrk. Caroline: Y relly, relly. relly. Wht’s the gurtee? Brett: Oh relly, Caroline: Te gurtee s tht – I d’t d the wrk,

s. I d ths ll ver ver the wrld. wrld. I’ I’m m the ly ly pers wh des ths lve  stge. I kw thg but the the pers cmg  stge. stge. Every tme I sk the quest I get crppy geerc swers lke yu just gve gve me. Wth respect. I get relly crppy swers lke lke we’re we’re the best, h we gve gd vlue, gve better servce. BS. Yu d t. Tt s t eugh t get by these dys. Yu’ u’ve ve gt t get specc. spec c. Yu’ u’ve ve gt t be ble t tell me exctly why I


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Millionaire Phenomena - Internet: BRE McFALL (continued) shuld sped my mey wth yu rther th smebdy else. Oky. It’ It’ss t but the prduct. It’ It’ss ll but the mrketg. Te mrketg strts wth mkg sure tht we kw tht mkes yu uque, d the e thg we wll remember yu, d the e res why we’ll cme d see yu. S  yur mrketg every sgle tme yu ru  dd, every tme –  yur busess crd,  the sde  yur prmtl crds, whtever yu’ve gt lrght, ths USP, yur uque ste prpst prpst  hs t be there. Yu’ll get  perect repr  the ste chp r yur yur mey bck. bck. Or smethg lke tht ky? Nw I’m I’m sure yur husbd whe yu g hme s gg t g I d’ d’t thk s. [Lugh [Lughter]. ter]. Well the sy t hm well why shuld ybdy d busess wth us, lrght. Ad d wht I just dd t yu. yu. Dg deep, becuse yu ctully hve – here’s here’s the thg. Yu hve ths hdde beet tht we’re ll wtg t her but, but yu’re keepg hdde rm us d tht ws the res tht ws stppg us rm ctully spedg y mey. mey. Mke sese? Gd. Tk yu yu very much much deed Crle. Well W ell de. Plese thk Crle. S, wht dd yu ler rm rm tht? Why shuld I d busess wth yu, rther th smee smee else? Tt s the quest yu eed t be ble ble t swer. swer. I yu ct swer t yu hve relly bd mrketg d chces c hces re yu’ve yu ’ve gt  very verge busess t mkg yu the mey yu wt. I’ve de ths ths wth 153 deret dustres. Tusds  clets. Everybdy suers rm rm the sme prblem. prblem. Beg geerl. Yu ct d tht y mre lks. Yu’ u’ve ve gt t be spec specc. c. Des tht mke my pt? Ts s the e res I shuld shuld d busess wth yu ver y y e else. Yu keep dggg utl yu get t. Te lst bele s ths. Yu d’t eed t kw everythg  rder t be successul. Remember Remember,, be the geerl  the rmy. Yu d’t d’t eed t kw hw t desg web pges. Yu d’ d’t eed t kw hw t wrte wr te cpy. Yu d’t eve eed t kw wht hstg s. Yu d’t eed t kw everythg, s d t mke tht excuse. Yu’ u’ve ve gt t w ree yursel rm thse excuses tht yu’d sy, h I c’t d t becuse I d’t kw every sgle pece. Wuld yu kw hw Wuld hw electrcty wrks? Nt relly relly,, but yu c use  swtch c’t yu?

Brett McFall’s 7 Step System to Amazing

Internet Success Wht I’m I’m but t tech yu yu here culd lterlly chge yur le. Ts s sld wht I’m I’m but t shw shw yu, my seve steps. Becuse t wll tke yu tw r r three yers t ler t  yur w, pssbly ve yers, r yu c just tke tke ths shrt cut. Ts s truly pwerul. I’ve used my whle system r strtg  prtble le busess. Are yu redy?

The rst step is this. Find a hot niche market rst. Frst. Tere’ Tere’ss  lt  peple. ‘Cuse  lt  peple cme t me –  ct mstly everybdy cmes t me d sys Brett, I’ve gt  gret prduct r  prduct de. Wrg sttemet! Yu shuld be cmg t me d syg Brett, I’ve I’ve ud  relly ht ht mrket. But yet everybdy mkes the sme mstkes. mstkes. Almst everye. Becuse we ted t thk t’ t’ss the prduct tht s tstc, but the prduct s t everythg. Mrketg s key, key, d prt  the mrketg d dg the reserch s t d the mrket  the rst plce. Wht yu wt t d lks lks s d ut where the peple re d wht they wt t kw. ‘Cuse the teret’s ll but rmt, rmt , t’s t’s  rmt medum. Whe yu g le yu serch serch r wht? Irmt. It’ It’ss  rmt medum s yu’ve yu’ ve gt t gve them wht they wt t kw. A che s  grup  peple lks wh re gg le t d  slut t ther prblem. prblem. Fr stce, wh here here plys AFL? Aybdy here ply AFL r ever dd ply AFL? Oky, lrght, s there’s  whle buch  yu, gret, thk yu. Well tht s t relly  che, t’s t’s  whle buch  peple wh lke the sprt. But  che mght be ths lks. AFL plyers wh re ver 30, 30, r ver ver 40. Or AFL plyers wh ply tuch tuch AFL. Wht but ths lks. Ather che. I ct, yell ut y subject, y che yu yu wt t yell ut. ut. Fly shg. Yeh, very brd che but y shers  Nrth Nrth Amerc s  che mrket. Fly shers  Austrl, Austrl, che mrket. Des tht mke sese? We’ e’re re tlkg t spec specc c peple,  ct we c tlk ther lguge. lguge. D we hve deret sh here th we hve  Amerc? S we mght hve deret lures lures wuld we t? t? Deret techques. S we wt t g r r  che mrket. Yu mght eve be ble t che tht dw t Sttes. Fly sherme  MelMelbure. We wt t get mre exct becuse mybe we


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Millionaire Phenomena - Internet: BRE McFALL (continued) c just tlr t tht mrket. Wht but  yu wrte wrte  e-bk tht ws tlred strght Vctr y sher sherme. Te Isde Secrets  Fly Fly Fshg  Melbure, Melbure, Vctr. Des tht mke sese?

t the bgger cmpes cmpes  the wrld. Ay less th 100,000 bg cmpes re’t terested becuse there’s t eugh mey  t rght, but there’s stll eugh mey  t r yu. I dd the sme thg.

We tlr t just t them s tht whe they buy the We bk they wt specc swers, d tht’s why they’re buyg the bk. Te whe we sk the quest why shuld I d busess wth yu ver ver ye else? else? Becuse yu’ve yu’ ve mde t  che prduct. prd uct. Yu’ u’re re tlkg t me w. I Amerc wht yu c d s yu hve t get these lsts d yu c tlr t dw t lke kds wth red hr d reckles. Yu c sell just t thse thse kds. Sell them sk cre prducts r whtever yu mght wt t sell them. Yu Y u mght wt t che t dw, ‘cuse yu’ yu’re re t sellg t everyb everybdy. dy. Mke tht cler. Yu’ u’re re t sell sellgg t everybdy.. Just  cert mrket. everybdy

Wh’s herd  scrp bkg? Aybdy herd  scrp bkg t ll? ll? Bg emle dmted ctvty ctvty ths. Femles lve lve ths. Ad t’s t’s where yu tke pht lbums t put phts  the lbum d mke t relly, relly relly pretty.. Crds d rbbs d yu relly try d mke pretty the pht std ut   mmet  tme, relly specl. Ad whe yu see  scrp bk de t lks bulus. Well W ell I ud ut tht there there were lke rud but 60,000 peple  mth serchg r scrp bkg every mth. I d’t kw  thg but scrp bkg rght. Ad s the I creted  e-bk   t. I dd’t wrte t. I hd smee rm elce wrte t r me.

D sme smple reserch t d ut wht they’re they’re lkg r. Ad I’m gg t shw yu  plce t d tht. Tree key wrds. wrds. W Wrdtrcker rdtrcker.cm .cm.. I’ll shw yu hw t wrks. Whe we g there lks ths llws llws us t type   wrd r tw but  che mrket d t tells us  ye s serchg r t. S hw but but we just type  y shg d press eter eter.. Oky Oky.. Nw ths tells us lks, d I d’t kw  ybdy’s shw yu ths lredy r t, but I’m certly gg t tke yu thrugh the prcess w. Tt lst mth,  the lst 90 dys rther, 2,663 peple typed  the phrse y shg. Des tht mke sese?

I creted  webpge, ‘cuse the bk s de  14 dys. I put  webpge up, t’s t’s up w. It’ It’ss clled scrpbkg.cm d t mkes rud but $30,000  yer d I d’t d ythg t t.

As we g dw we hve ll these deret verss. Lk t ths. Vermt y shg, whch s  plce  Amerc. Fly shg equpmet, Cd. Fly d shg trps. Tt’ Tt’ss  deret ccept. Mt y shg. Alsk y shg. Tey wuld ll be che mrkets lks lks d t tells yu hw my peple re ctully typg  tht phrse. Is tht  gd de? Why s t  gd de? Why? Becuse we c d ut wht these peple re re ter. I yu’re yu’re sellg  e-bk  y shg d yu relly wt peple gg there wh re re terested  tes? N. Yu re ly terest terested ed  peple wh re terested  y shg. Tt’ Tt’ss e relly gd ste t use. Ad tht reserch just tkes tkes mutes. Tt’ Tt’ss ll t tkes, just mutes r yu t t d ut, gee, s ybdy serchg r my subject subject.. Here’ Here’ss  gd rule  thumb. Betwee 30,000 d  100,000 serches  mth wuld be  gd rule  thumb. Ay less th tht my t be prtble r yu y mre th 100,000 mkes t t ppelg

Let Me Detail My Research Process Process I dd  survey d peple gve me the quests but scrp bkg. I sd t ws r  ew bk, I sd gve me the mst pressg quests but scrp bkg, I gve t t eLce, I set the quests lg, they reserched t, they wrte the bk, gve me the bk bck  14 dys, I sell t, de. It s clled scrpbkgprts.cm. I d’ d’t tuch t. I d’ d’t d ythg wth t lks. I d’’t d  thg wth t. It just sts there d mkes d mey yer ter yer. I d’ d’t prmte t. I hve ther peple wh ctully ctully prmte prmte t r me. Ad tht’s t. I c’t tell yu y mre, tht’s t. Here’s ther tl. Gdkeyw Here’s Gdkeywrds.cm rds.cm.. Ts s ther ree prgrmme. prgrmme. Des pretty much wht I just shwed yu wth tht ther prgrmme but t’s prbbly  mre  depth prgrmme. prgrmme. Yu dwld t t yur cmputer. It’ It’ss very very gd. I’ I’dd prbbly recmmed tht e mre th the the ther e. Gdkeywrds. cm. Ad t llws yu t t see wht peple re serchg r.. Crete  prduct whch gves yur r yur mrket wht they wt.


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Millionaire Phenomena - Internet: BRE McFALL (continued) Number 2: Give Them What They Want Tt’s the secd prt. I the mrket tells us wht Tt’s wht they wt, wht’s wht’s ur gl?  gve t t them. Tt’ Tt’ss t. Nw were tlkg but the the prducts rght. S g wht I dd I wet t eLce d suggest yu strt  wth  rmt prduct lke  e-bk,  ud prgrmme r  le vde s gg t be the smplest r yu. Tt ws the exmple I just shwed shwed yu. Ad smply swer the che tht yur yur reserch reveled. Very very smple lks, just gve them wht they wt. Ad t’s t’s s temptg r yu t get vlved d d wht yu thk d gve yur yur tps. Just gve them wht they wt, yeh. Over delver, delver, surprse yur custmer rght. Gve them wht they wt but but plus s much mre. Tt’ss  relly gd tp. Over delver d mke yur Tt’ prduct uque. It’ It’ss s mprtt t hve tht e thg tht mkes yu kg, mke yur prduct uque uq ue d hve plety  lks sde t where?  where? Other prducts ky. Let me expl tht. tht. Isde yur e-bk, e-bk, whe smee buys t they c ejy the ctet, but t’s t’s  very gd de t hve lks, webste lks t ther peple’s peple’s webstes wh re ls sellg sellg prducts but sy scrp bkg s  exmple,  whch yu wll hve the mybe jed ther lte prgrmme s tht whe peple buy t yu ctully ctully er mey. mey. Des tht mke sese? Sed t t ther peple’s peple’s webste t buy prducts tht re relted t yurs s yu mke mey rm them buyg smee else’s prduc prduct. t. It c ll be de very very esly. esly.

Number 3: Create A Powerul and Compelling Sales Message Crete  pwerul pwerul cmpellg sles messge. Mrketg s kg lrght. S tht the sles tht tht re  the pge hve t be very bsc. Just wrds wrds   pge but  relly cmpellg sles messge lks. Wthut dubt ths ths s the mst mprtt prt  yur webste. D D’’t wrry there s  rmul. Hs ybdy here ever wrtte  letter bere  ther le? Yu c d ths. I yu c wrte  letter tht’ Yu tht’ss ll t tkes. We hve ud the best wy t sell smethg s by wrtg  letter. A letter t the custmer. Ad there’s there’s  rmul  hw t d t. Overll yu’ yu’re tlkg beets, whch mes wht’s wht’s  t r the custmer. custmer. Csttly

tlk but wht’s  t r them. ‘Cuse tht’s wht yur custmer’ custme r’ss skg. Tey sttg there gg wht’s wht’s  t ths r me, wht’s wht’s  ths r me. Just lke we dd wth Crle  the stge I’ I’m m csttly syg why shuld I cme. I’ I’m m bsclly syg wht’s  t r me? Ad tht’s wht yu’re yu’re custmer s syg sy g s well. Yu’ u’ve ve gt t csttly cstt ly let them kw wht’s wht’s  t r them. Yu c ls serch r cpywrtg stwre tht wll wrte wr te the letter r yu. D t ll r yu, yu, r yu c ctully d t yursel. Yu c ls hre cpywrters. Beg the geerl  the rmy. rmy. Te stwre wrter des t r yu yu r the cpywrter des t r yu. Uless yu relly wt t d t yursel. But I’m I’m suggestg yu be the geerl  the rmy.

Number 4: What Your Your Website Should Shoul d Look Like Desg  smple webste tht cverts prspects t buyers. Nw we’ we’re re tlkg but the webste w. We’ve de ur reserch, creted ur prduct, creted ur sles, w we eed  webste. Fll Fllws ws Ggle’s Ggle’s led d keep t smple. Whe we g t Ggle, wht’ wht’s the bckgrud clur. Whte. Whte. Nt blue, t purple. I t’ t’ss splshed wth clur, d we hve pp-s d we hve ll ths ther stu t Ggle, . N. Keep t smple lks. Use  pl blck text   whte bckgrud. I wll shw yu  exmple exmple  e  my stes. I ct ths s the ste  my cpywrtg stwre whch des mst  t r yu. As I scrll dw lks just lk lk t wht I’ve I’ve gt. Sme  the text s ctully ctully clurul but mst  the text s blck. blck. Blck  whte. I’ve gt  e-cver tht tht I creted.. Te ctul prduct des’t creted des’t lk lke tht, t’s just the cver whch represets wht the stwre wuld lk lke. I d’ d’t sed t t yu   bx r ythg, yu just dwld t. S the sme sme testmls gst ths blck text d there’ there’s  cuple  red hedles. Red s  better clur r  hedle, I’ll let yu kw tht rght w. Red s the best clur r  hedle. Bullet pts. C yu see hw hw smple ths s lks. Very very smple. Very very bsc. Wht yu wt t d lks lks s yu wt t get wy rm the techlgy  yu c. All the stu tht peple see, yu’ yu’ve ve gt t hve sh presetts d pp-s d ll tht stu, they c ctully tke wy rm yur sles. Wuld yu gree wth me tht ths s  very smple ste  terms terms  desg? I ct t mght eve be  lttle bt b t ugly. ugly. Tt’ Tt’ss pssble t s’ s ’t t? Hw des t rk  the serchgs, serchgs,  ce quest.


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Millionaire Phenomena - Internet: BRE McFALL (continued) I’ll get  t tht tht  just  secd. Ts webste t ctully rks pretty well wth key wrds relted t my me, but we c ctully mke t rk rk much, much better wth  ew lttle techques. Tt’s ll t s lks. I eed t sy tht s yu Tt’s yu relse tht’s wht I’m usg, wht mst  the mrketers here re usg. S shuld yu d t t? Smple s tht. Frget the techlgy techlgy.. Alrght lks,  yu culd ctully mke  sle by just usg text, lke g t Mcrst Wrd, W rd, wrte  yur letter, letter, d d upld t the teret, yu culd ctully ctully mke mey just dg tht le. le. A bsc Mcrst Wrd Wrd dcumet le. Or  PDF  yu kw kw wht tht tht mes rght. Smple s tht. It des t tke ll ths techlgy techlgy t mke sles r yu. yu. Just  cmpellg, cvcg sles messge whch tells me why I shuld buy rm yu. Here’s  lttle secret t crese yur cvers Here’s cverss. s. I’ve ctully used ud  the pge, d yu yu’ve ’ve prbbly see I use t  the scrp bkg bkg pge. It hs ctully ctully cresed my sles by up t 300 per cet. Actully trpled sles. Just by hvg hvg  lttle welcme lke tht tht yu sw  my scrp bkg bkg ste. Hw d I d tht? Gd quest. Tere s stwre stwre tht des t ll r yu. I ct I hd my w stwre stwre tht des t r yu. S just type  webste ud stwre t Ggle d yu’ll yu’ll d  whle stck   them tht cme cme up. Plese serch them ut. It mkes t very very smple. Sme  them yu just cpy,, t’s cpy t’s  cde, d pste t t the webpge. Tt s t. S yu recrd t  yur cmputer  yur hed mcrphe, d yu recrd yur messge syg h, welcme t my webpge. Te res why yu’ yu’re re here s becuse yu wt t d better y shg  Vctr. I’ve ll ll the tps yu eed. Plese red every wrd d I’ll I’ll lk rwrd t helpg yu  the uture. Smethg lke tht. Ad the yu upld tht t yur ud le whch yu recrd  yur cmputer wth wdws stwre. Yu upld t t  ste  the tere teret. t. Here’ Here’ss e r yu. It’ It’ss clled udgeertr.cm, udgeer tr.cm, d whe yu upld t there t bsclly cverts t,  t, gves yu bck  lttle bt  cde. Ad whe yu g d try t ut lks lks t’ll mke s much mre sese t yu, but I c tell yu yu kw  I’m usg t, yu c use t. t . I d’t d’t kw  whle lt but cdg, prgrmmg prgrmmg r ythg lke tht. I ly kw hw t use the very bscs lke ths.

Keep phts smll. Why wuld I suggest keep phts smll? Why’ Why’ss tht? Becuse t mkes the pge ld ld much qucker. quck er. Tere’ Tere’ss ctully  lg whe yu g t  webpge d whe yu ctully see t  ull, there’s there’s  lg s the pge lds, d s yu wt t keep everythg s smll s pssble pssb le  sze s tht t lds very quckly. Yu’ u’ve ve mybe gt  splt secd, mybe tw secds  yu’re yu’re lucky t grb smee’s smee’s ttet. Hw yu grb ther ttet usully s wth  hedle t the very tp. Aybdy ever red  hedl hedle e bere? Newspp Newspper, er, yth ythg. g. Yu’ u’ve ve prbbly see but 3 r 4,000 hedles every yer whe yu lk t mgzes. Yu kw wht hedles re, d yu just put  hedle  the tp d tht stps yur custmer  ther trcks d gets them t red yur webpge.

A Simple Formula To Create A Killer Headline Wuld yu lke me t gve yu  hedle yu c use? Oky, e. Oky, wrte ths dw lks. Frst wrd s Wrg. Wrg. D D’’t Vst Other Webpge Webpge  – leve  le, becuse  there we mght wrte Fly Fshg, r Scrp Bkg r Bsebll Bsebll.. Yu wth me s r? Yu wrte whtever yur subject s rght – Utl Yu Yu Red Ts. Tt s yur yur hedle. It’ It’ss clled  templte hedle. It’ It’ss bee used r t lest 40, 50, 60 yers. It c wrk r yu s well. well. Oe  the mst successul hedles I’ve ever used, I dd’ dd’t eve crete t. I just used t becuse smee else shwed me hw hw t d t. But I csttly use t. Mst  these mrketers  stge hve prbbly used t.  t. Wrg, D’t D’t Use Ay Other WebWebpge  whtever yur subject s, Utl Yu Yu Red ths. Tt’ss hw yu get peple cussg Tt’  cussg  yur pge r just  secd. Yur gl s’ Yur s’t t sell them  the hedles, just get them t sty. Tt’ Tt’ss t. Just sty wth me. Red wht I’ve gt hve there. I yu’re yu’re smrt yu’ll gve yur custmers  pprtuty t pt . Opt  mes gve ther me d eml s tht yu c ctct them lter. lter. Tk yu, lter. Ad s t’s t’s very, very, very smple t d. Yu d’t hve t kw hw t d t, smee else c d t r yu, but  lttle pt  bx. Ad yu mght er them  ree ewsletter.. A ree reprt. ewsletter reprt. Smethg r ree  rder rder t get ther me d eml rm them, d tht wy yu c cmmucte wth them ter. Nw  100 peple cme t yur webste, t ll 100


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Millionaire Phenomena - Internet: BRE McFALL (continued) peple re gg t buy. It’ It’ss just the lw  verge verges. s. But they mght they be redy t t buy lter . At  tme tht suts them. S we wt t hve them subscrbe t us. A reprt r  ewsletter r smethg lke tht s tht lter  we c remd them but my scrp bkg bk. I ct  yu subscrbe t my scrp bkg ste I beleve yu’ll get 19 messges - tht’s hw my I’ve wrtte ver the ext 5-6 weeks. S tht whe yu’re yu’re redy t buy yu’re yu’re ll cler. D I ctully sed thse messges messg es ut every tme? N I hve hve stwre whch des t r me. Tt’ss wht yu eed s well. I’m gg t shw yu wht Tt’ tht s  just  secd.

Number 5: How To To Generate G enerate Trac To To Your Website Over 90 per cet  teret uses strt wth three serch eges lke Ggle, Yh, whe they’re they’re lkg r rmt le. Ad there’s there’s tw wys t use serch eges ege s t brg trc. w wys. Py-Per-Clck Py-Per-Clck whch s best r strters. Py-P Py-Per-Clck er-Clck lks s ths. I we hve – d I’m I’m gg t shw yu ths just s I brg everybdy up t speed. I we hve ur Ggle serch ege. We g t Ggle.cm. S we type  ur ur term tht we’re we’re serchg r. O the let sde we hve wht’s wht’s clled rgc results. results. Ad  the rght sde, we hve Py-Per-Clck. Py-P er-Clck. Aybdy ever see thse smll lttle ur le ds  the sde there. Oky Oky,, ths s clled Ggle ds d s tht’s tht’s e  the best methds. methds . S here’s here’s wht we c d. Smee types  y shg, we c tell tell Ggle yes plese, put my d up there. there. I smee types  tes cchg, d’t put my d up. We ly dvertse t peple tht mtter We mtter.. Ad we ly py r the d whe smee clcks   the d. I me c yu d tht   ewspper. ewspper. C yu g t the lcl lcl ewspper d sy well, here’s my d, but I d’t relly wt t py r t uless I get sme clls, c yu d tht? tht? N. Iteret yu c. Tt’ Tt’ss wht’s wht’s s gret but t. Ad yu c eve tell Ggle Ggle here’s hw much I’ll py yu per clp. S yu just tell them the budget d hw much mey yu wt t sped  dy. dy. S yu tell them well I’m I’m gg t er yu 30 cets every tme smee clcks  my webpge d whe the clcks get t rud $30  dy, dy, stp my ds. Ad the ext dy, well I’ll mybe hve ther $30. Yu’re Yu’ re ttlly  ctrl ctrl  yur budget lks. lks. Yu c d t s st r s slw slw s yu lke. I recmmed t use

Ggle s yu get trc becuse yu hve trc cmg t yur webpge  the the ext ve mutes. Nthg wrg wth pyg r dvertsg. Yet whe t cmes t the teret s my peple wt t get t ll r ree. D D’’t yu relly wt wt t kw hw t d t r ree? Why s tht? Crzy. Just becuse the teret s ree des’t des’t me yu hve t g the ree wy whe t cmes t dvertsg. It’ss lke why wuld yu d tht. I yu c sped  dllr It’ but every tme yu sped  dllr yu mke 10, wuld yu t be crzy t sped tht dllr lke every dy? S wth the techques tht I c tech yu lke hw t wrte  sles letter d stu lke tht, lke  we c get three peple ut  100 r mybe ve peple ut  every 100 d we kw tht s  sttstc, the we c wrk ut here’ss hw much we mke. We mke yu kw r every here’ 100 peple tht cme we mke but $200, the culd’t we sped t lest $50  dvertsg t get them there? Why wt r the serch eges. Why d ll the techcl stu, why py s much ttet t gettg serch ege trc whe yu c hve trc w. w. Why wuld yu t vest vest  yursel? Crzy Crzy.. Yu’d sped mey me y  the rel wrld ywy. Yu’d sped t  ewspper ds, yu’d sped t  publcty, sped t  whteve whtever. r. Sgge Sgge,, ll ths stu. Plese lks. Yu must get yur br  the the rght spce. I yu c py r dvertsg d tur t t  gd equt, s  yu sped  dllr yu mke ve r yu mke 10, the sped the dllr. dllr. Are yu wth me? Very Very very mprtt lks. Ggle d wrds, Yh serch mrketg, thse re the wy t get pd trc t yur stes r yu c d rgc. Nw ths s the ree stu. It c be de. Wherever the serch eges chge the rules rules ll the tme. Tere re wys wys t be csstetly hgh  serch eges but yu’ll yu’ll sped  lt  cus,  lt  eergy dg t, yet the rules chge chge ll the the tme. It c be de. It’ll tke  lt mre skll,  lt mre wrk d yu hve t be  lttle bt   geek t uderstd t. Tt s the truth. S  yu’re yu’re gg t d t, hve smee else d t. Tere’ Tere’ss plety  peple tht wll d t r yu. Yu’ u’llll py them ywy. I yu’re yu’re gg t py them, why d’t d’t yu just py r Ggle ds? But there there re three relly relly pwerul pwerul wys t brg trc t yur ste r ree. Wuld yu lke t kw them?

3 Ways To Generate FREE Trac To Your Site


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Millionaire Phenomena - Internet: BRE McFALL (continued) Artcles. I ws tlkg t  guy clled Armd Armd Mr lst week. Aybdy kw kw Armd Armd Mr. Mr. Ers but but $10 mll  yer  the the teret. I sd Armd wht s the bggest surce  trc r yu? yu? Wuld yu lke t kw hs swer? Artcles. Here’s the del. Wht yu yu d s yu wrte  rtcle, mybe 300 wrds, well mybe 500 wrds, smethg lke tht tht tht just pcks  pt but wht yu’ yu’re sellg. I we tke ur y shg exmple we mght just sy here re re three smple tps r dg the rght lure r yur yur y shg. Ad yu wrte  lttle rtcle but t r yu hve smee else wrte the rtcle rm eLce, d we publsh t t these stes lke lk e – I’m gg t shw yu the stes up here. Artclecty Artclecty.cm. .cm. Yu just ld t t rtclecty.cm rtclecty.cm r yu upld t t esyrtcles.cm. Tey publsh the rtcle d wh kws wht hppes wth the rtcle ter tht? Wh c tell me wht hppes t the rtcle? rtcle? Yell ut ce d d lud. Well, srt . Tk yu r swerg, but srt  lke tht. Sydc te t, yes, srt . Oky. Shll I tell yu the Sydcte swer. Gd swers lks. Yu’ u’re re srt  hl rght wth ll  them. Here’s the del. Tere re ewsletter publshers  the teret wh just hve thusds d thusds  peple gettg ther ewsletter. ewsletter. Ad s they re lwys ter ctet r ther ewsletter, therwse  e wuld py r the ewsletter rght. S ll   sudde yu get pd r the ewsletter. Tey’ Tey’ve ve gt t hve rtcles r ctet r the ewsletter. ewsletter. S t gets very busy. busy. It gets very lzy d they wt rtcles tht ther peple hve wrtte s t’s ll de r them. S they g t plces lke esyrtcles.cm d they wuld serch r rtcles  y shg – becuse they’ve they’ve gt  y shg  shg ewsletter – d they tke the rtcle, they cpy t d pste t t ther ewsletter. ewsletter. Ter esy eml eml ewsletter. ewsletter. S sy they hve 40,000 peple tht get the ewsletter d they wt t quckly prduce  ewsletter they’d they’d g t esy rtcles, cpy the ewsletter, pste t , sed t ut t ther dtbse. But guess whse lk lk s t the very very bttm  the the rtcle? Yurs. Tey c ly ly use the rtcle  they cpy d pste t ll. Ad t the bttm  the the rtcle yu hve  lttle tg le clled but the uthr. uthr. Abut the uthr. uthr. Tere re plces tht yu c g tht wll dstrbute these rtcles t 3,000 rtcle drectres sttly. sttly. Yu d’t eve kw but them w, I just wt yu t wrte the rtcle r  strt. Just wrte the rtcle rtcle r rtcles, r hve smee else d t, d the these rtcles wll get used rud the wrld r ree publcsg yu. Yu’ u’re re webste. It tht exctg r exctg? exctg? Yeh, t’s t’s brllt. Yu Y u wted ree trc, tht’ tht’s the key wy t get ree trtr-

c. Press releses releses.. G t prweb.c prweb.cm. m. Flks I’m t sure yu uderstd, but wheever yu see smethg  the ews, vrtully every stry yu see  the ews s there becuse smee wrte  press relese t the stt. Reprterss d’ Reprter d’t d  whle lt  wrk these dys. Tey g by press releses. Tey’ Tey’re re udted wth press releses releses rm ll rud the wrld d tht’s where they get the ews stres rm. Ad s wht yu yu c d wth ths ste s ctully hve yur stry. stry. Yu wrte  lttle rtcle very smlr t the e yu just wrte r esyrtcles, yu gve t t PRweb, yu gve them $80 d they wll lke sed t ll these ews med utlets rud rud the wrld. Arud the wrld. S  yu hve hve sme ews t tell - lke the cr ste ste repr system wth  mey bck gurtee, tht wuld be ewswrthy - d wrte  press relese but t, we culd tell the wrld. Nw, s the rest  the wrld gg t pck t up? I Nw, dubt t, but mybe sme med  Austrl mght ky. ky. But yu’ve gt t keep t ewsy, there’s gt t be relly  gd res t ctully ctully crete  stry but t. Tere re tps  the ste but hw t wrte gd press releses. Everythg yu yu eed s there. It hppes utmtclly utmtclly r just $80. Are yu prepred prepred t vest $80 t get  thusds  stes? Te thrd e s ddg yur cmmets t rums. Wht re rums? Flks rums re re ths. Tey re plces where y sherm, y sher peple, wme whtever whtever,, g t hg ut d tlk but ther subject, ther che. Ad s they’ll they’ll g lg there d they’ll they’ll sy yu kw wht? I ud  brd ew shg rd d t’s t’s clled the XY30 d t relly cst the lure relly r d t’s t’s  tstc rd. I relly recmmed t. Ather pers wrtes gee, yu kw wht I tred t t d t’s  tstc rd, but I dd d d’’t lke the lure tht yu were tlkg but, blh, blh, blh rght. Let’ Let’ss tlk but y shg the whle dy. dy. Tey lve y shg. Ad there re thusds  grups, s whtever hbby yu hve, subject yu lke, sprt tht yu d, there s  rum r just but every che. Pss. Where peple g d they they tlk. tlk. Nw  yu g t these rums - why wuld tht be  gd de r us t lk t the rums d lk t wht they’ they’re re tlkg but d lk t the quests quests they’re they’re skg? Why wuld tht be gd? We d ut wht they wt. Tt’ We Tt’ss the rst res why we wt t g there. there. Wht re they skg, wht re re


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Millionaire Phenomena - Internet: BRE McFALL (continued) they tlkg but? I they’re they’re tlkg but lures tht’s tht’s wht we wt t mke ur ur e-bk but. I they’re they’re tlkg but hw hrd t s t sh  Vctr, tht’s wht we wt t tlk t them but. Hw we c ctully ctully get ver tht prblem  shg  Vctr. Vctr. But here’s the secd res. By gg t these rums, yu yu c ls leve yur yur w quests, yur yur w thughts. Te wht wuld we we put t the ed  ur thughts? We put ur w thughts, We thughts, cmmets  the rum d led them t yur w webste. Sme rums llw llw t, sme d’ d’t. Fd the es tht d d use them. tlly ree dvertsg. Are thse three three wys t get trc? Are yu gg t use them? Yeh, g d check them ut tght. D D’’t g t sleep tght wthut checkg ut t lest e r tw  thse.

82 per cent o online buyers have made at least one purchase in response to an email promotion. Tt’s  lt  peple. S  yu’re Tt’s yu’re thk thkg g tht peple d’t buy thrugh eml r eml des’t wrk  mre, t wrks. Ad s we sed yur custmers yur prspects  eml, we met but ths tstc ew prduct  y shg d t’s t’s gg t llw yu t cst eve urther. Ad the we recmmed the webste, webste, d tht’s tht’s hw yu c mke sme sles. Or yu c eve crete crete the bk yursel. Yu c ether recmmed recmme d smee else’s else’s bk r crete  secd sec d bk yursel, tht’s tht’s wht yu c d. Buyg yu kw s ll but trust. D’t yu gree wth me? Buyg’s ll but trust? Yu d’ d’t trust smee yu’re t very lkely t buy rm them. S yu shuld use eml t buld up the trust ccut, whch s why I sd hve them pt , crete  ewsletter r them s they strt t t trust yur rmt. rmt. Whe yu tlk but y shg d hw cert lures wrk d hw cert rds sp relly esly yu wt t gve them gd rmt. S tht whe yu yu sy yu kw wht, yu shuld relly relly buy ths bk, they wht? Tey trust yu. Tey trust yur dvce. I I’m I’m dg my jb prperly, yes, hpeully. Tt’s wht yu eed t d t lks. S hw yu yu d tht lks s eductg peple t t yur vlue. ellg them why wh y yu’re yu’re rmt’ rmt ’ss s gd. Why yu e-bk mkes mkes sese. Why yur reserch s s extesve. Educte them t yur yur d yur prduct’s vlue.

Wrld Iteret Oce s the stwre Wrld stwre tht I use t d ll tht. It’l It’lll sed the eml, sed yur ewsletter, t’ll t’ll eve prcess credt crds r yu. yu. Sed the welcme letters t yur custmers, syg thk yu very much r buyg. Remember hw hw I shwed yu yu my scrp bkbkg ste, d yu’re yu’re gg t 19 emls ver the ext ve mths? Guess whch prgrmme prgrmme lks ter tht? tht? I d the wrk ce d t keeps  repetg t  t rever. rever. Tere’s my ther prgrmmes ut there, tht’s the e I recmmed. Let’s sy we’re  the y shg ctegry d we’ve mde ur sle. De ll the wrk, mkg sme mey, ky. Yu c ctully crese tht prt by sellg ew prducts t exstg custmers. S tht  we we hve yshgsecrets.cm, y shg secrets bk, we c ls hve y shg secrets umber 2. Wth eve mre mre secrets but y shg. But the gd thg but tht s tht sttstcs shw tht e thrd  the custmers wll buy rm yu g  yu just sk them. S  yu’re yu’re t ctully skg them t buy smethg else yu’re lsg mey s yu’re ctully lettg dw  thrd  yur yur custmers. Tese re the sttstcs lks. I yu’re t dg t yu’re ctully lettg them dw d lsg mey. mey. Te gd prt s there re  mrketg csts vlved  the secd purchse. N mrketg csts. Why s tht? It’ It’ss de lredy. Yu’ u’ve ve lredy mde the sle, yu’ve yu’ve gt  100 custmers, we gg t sed emls t them d sy guess wht, I’ve gt ther bk r yu. We set  eml, tke  splt secd d d t des’t cst us  cet.

What I You Don’t Have Another Product? Let’s sy yu d’t d’t hve  secd prduct. prduc t. Yu c sell smee else’s prduct tht reltes t wht yu’re sellg. Shll I shw shw yu  exmple? ClckBk.cm – tstc ste. S, just sty sty wth me r  secd. We’ e’ve ve de ur reserch. We’ve gt  prduct w  y shg r ths exmple. We’ e’ve ve creted  sles messge. messge. Creted  webpge. Nw we wll strt strt t eml ur custmers custmers t see  they wt t buy smethg smethg else. S we g lg here t ClckBk d these guys hve thusds  prducts redy r us t ctully ctully sell s well. Tey hve thusds  prducts redy r us t sell. We clck  mrket plce, type  y shg, clck  We g d see wht they’ve they’ve gt vlble.


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Millionaire Phenomena - Internet: BRE McFALL (continued) We hve better lver’ We lver’ss gude, trpcl sh secrets, dscuss sh secrets, trut trut shg secrets. Mght be gettg clse. Crp shg secrets, better sh secrets, tstc sh secrets, tstc sh pds, buldg  esy sh pd. S we t lest hve hve three r ur there there tht I thk sud lke mght be smethg tht ur y shg custmers wuld be terested terested . Wuld yu gree wth me? S  we clck  t lks we wll see wht wht tht prduct’ss ll but. Here s the sles letter tht sells tht trut uct’ shg prduct. Ad wht d we see? Very bsc blck type  whte bckgrud bckgrud yeh? Hmmm, hw but but tht. S I scrll dw. It’ It’ss ll bullet pts, t’s t’s text, t’s t’s sellg  e-bk d there t s. Clck here t rder rder t, there t s, $19.95.

tht every tw r three weeks? Yu’ u’re re gg t d the crp shg secrets e, sg up r tht e. S three weeks lter yu’ yu’re gg t sed them rmt but but ther shg bk.

S let me tell yu hw ths system wrks. Tt’ Tt’ss the prduct. Yu’ u’llll smply regster wth ClckBk d they wll gve us  lttle bt  cde. Wht s cde? It’l It’lll smply sy smethg lke ths. http..// d t’s t’s lke xyz blh, blh, blh, 123 whtever. Des’ Des’tt mtter wht t ctully sys, t’s t’s just  lttle lk rght. Ad t’s t’s clled  hplk t be exct. Ad they gve yu yu ths cde d tht s the ly thg they hve t gve yu. yu. Becuse whe we eml eml ut t ur custmers we’ll we’ll smply put tht lk  the eml d sy hey, I kw yu’re  y shg ut rght. Yu Y u lve y shg, guess wht? I just ud  bk tht shws yu hw hw t ctch trut. Nt just ctch them, them, but t ctch bg trut. Just clck  ths lk d t’ll t’ll tell yu yu ll but t. Tey clck  the lk d t tkes them t tht sles pge we just lked t.

Oce yu hve  webste tht’s wrkg the smrt thg r yu t d s  s grw t bere yu g  t ther prject.. S w, prject w, sted  yu prmtg ther peple’s peple’s prducts they wll ctully prmte prmte yurs. Luch yur w lte prgrmme. prgrmme. Tt’ Tt’ss wht I ws tlkg but whe I wet t ClckBk. Tt’ Tt’ss clled  lte prgrmme. S w peple c ctully sell yur y shg bks t ther custmers. I’ I’m m t gg t tell yu yu hw t d t rght w. w. I d’ d’t wt t cuse yu. Yu just eed t kw the steps r w w. But ltes re peple wh’llll prmte yur wh’ yur webste  the teret d tke  cmmss  the prducts they sell. Tt’s Tt’s ll. Meg  uprt csts r yu. Tey’ Tey’re re gg t prmte yur prducts r yu. Ad Wrld Iteret Oce tkes cre  tht r yu. Tey’ll ctully tell yu hw much t py yur ltes, tke wy ll the cmmsss, c mmsss, d t the ed  the mth yu wrte  cheque, thk yu very much deed. Smple s tht. tht.

Here’s the del. Whe they g there,  they buy t’ll be ll cded  the bckgrud s tht we kw they kw wh set them the custmer custmer.. S they’ll they’ll py ther $19.95 d ClckBk wll py yu prbbly p rbbly rud 50 per cet. Whtever del tht pers’ pers’s gt gg r them s bk, ywhere r but 40 per cet up t 75 per cet – yu just g    d d ut wht they’re they’re erg – they’lll gve yu tht percetge  the sle. they’l I’m I’ m gg t sy t g... We’re We’ re gg t sed peple t tht trut shg ste v  specl lk tht ClckBk gves us, d whe peple clck  t, t lets ClckBk kw tht we set them d  they buy ClckBk wll sed yu  cheque r tht 50 per cet r whtever whtever del tht ste hs gg. Betwee 30 t 75 per cet. Tt s t. Yu d’ d’t hve t desg desg   webste, yu d’t d’t hve t hve  webpg webpge. e. Yu just sed  lk  eml, eml, tht s t. Ad wht  yu culd d

Flks, ths s where we tur just  $27 sle t smethg lke hudreds  dllrs wrth r ech custmer. Ts s hw we d t. Des tht help yu ut? ClckBk Clck Bk wll becme yur best resurce. Yu’ll lve t.

Number 7: Have AN Army O People Sell Your Products For You

Here’s  summry  the seve steps. Fd  ht che mrket rst. Crete  prduct prduct tht gves yur yur mrket wht t wts, crete  pwerul pwerul cmpellg sles messge. Desg  smple webste tht cverts prspects t buyers d wll brg trc t the ste. Use eml t bt bt mre custmers d hve  rmy  peple p eple mkg mey r yu. Flks, I hpe I’ve gve yu wht yu cme here tdy t receve, d tht s  wy ut  yur curret crcumstces d  wy t  ew d exctg wrld. Embrce t d yur le wll w ll ever be the sme g. Yu relly hve thg t lse d  mzg ew lestyle t g. Tk yu.


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Te 11 Steps o ake You From Zero Cash o Financial Independence And Personal Freed reedom om In Less than 24 Months. Part of the Millionaire Phenomena Series

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lke wg the lttery, wg  busess s rrely  mtter  luck. It’s It’s lmst lwys  result  wrkg hrd, wrkg smrt d beg persstet. Oce  the gretest myths s tht “mey “mey mkes mey”. Actully mey des’t mke mey...kwledge des! Kwledge  hw t mke mey d hw t develp  servce r prduct tht peple re wllg t py r,,  lrge eugh quttes, wll mke yu welthy. r 80%  peple wh w  mjr lttery prze re brke g wth 24 mths. Yet, the pers wh “mde t”  e busess, d the lst t ll, c usully (wth  cuple  yers) mke  ew mll dllrs g.

Meet Jon Giaan Eght yers g, I ws serchg r  st wy t crete welth. Whlst I hd sme success wth prperty vestg d shres, I quckly relsed tht I eeded csh w d lts  t, t ccelerte my welth. I dscvered  uque wy  dg busess d sce tht dy I’ve ever hd t wrry but cretg mey ever g. I’ve ge rm humble beggs t rug  csstet mult-mll dllr busess r the lst 5 yers. I’m regrded by my s the #1 plyer  my dustry d te sught-ter cch d metr t my hgh-prle spekers d preseters.

What To To Do And How To Do It? I t? It’s  mtter  kwg wht It’s w ht t d d hw t d t. Tt’ss why I g t  lt  cereces. I wt t kw Tt’ hw sme peple (lts  them) mke ver $50 mll  yer wth V d prt ds  the USA. Qute  ew mke  lt mre th tht. Ad lke mst  us, the mjrty  them strted wth thg. All they dd ws t ler, d the wrk, wrk, test d be persstet. S, let’s let’s hve  lk t wht yu d I hve t d t get rch...eve  we’re strtg rm zer. (Md yu,  lttle strt-up csh des’t hurt ether.) Here the re my 11 steps t cl depedece d persl reedm...try them r yursel...

Freedom Step #1: Decide That You Want To To Do It Qute rkly, sme peple d’t wt t be rch. Fr whtever res, they beleve tht mey s bd, t’ t’s the

cuse  evl, etc. Actully, Actully, mey  tsel s t bd. It’s It’s  rm  eergy d yu get t chse hw yu use t. Or d yu use t t help yursel d thers led  better,, mre hrmus le? Or d yu let ts pwer better destry yu ,d the peple rud yu? Mey c d bth. Te chce s yur’s. I yu’ve yu’ve decded tht yu culd ctully d  gret del  gd  the wrld  yu hd  lt  mey, let’ let’s g t the ext step...

Freedom Step #2: Believe That Wealth And Personal Freedom Is Possible And...That It’s Possible For You I ther wrds, tke respsblty r yur desty

Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) d lk r the sluts rther th the prblems d bstcles  yur le. I lmst ll cses, the peple wh re’t mkg t (clly, physclly r  ther reltshps) re blmg the cmpett, t’ t’ss the ecmy ecmy,, t’s..., t’s..., t’s...ythg but them!

Let’s sy yu decde t buld sme muscles, get t Let’s  t d exercse yur bdy. Yu g t  gym d yu see ll these beutul bdes d yu get spred. Yu strt t exercse just lke them, but sted  “stt” “stt” muscles d beutul bdy... bdy... ll yu get s stt p.

O the ther hd thse wh d mke t, re lwys lkg t hw they c d thgs better, hw they c rech ther gls ster. Tey beleve tht they c get rch st, they just hve hve’’t qute ud hw t d t.

Lts  t. Ad tht’ tht’ss where mst peple qut. Rght R ght there, t the rst sg  p.

By the wy, s I sd  Freedm Step # 1, ce yu hve the kwledge (d pply t) yu c mke  lt  mey very quckly. Ad t’s t’s gt thg t d wth y get-rch-quck schemes d scms. Tse peple re tryg t get rch wthut puttg  the tme t ler hw t d t. Fr exmple, mge yu’ve yu’ve bee  busess r 2 yers, 4 yers r whtever, d yu re sellg  gd prduct t retlers, whleslers, t the weeked mrkets d trde shws. (A lt  peple mke  hep  csh dg just tht.) Nw,  yu tke tht sme prduct d dvertse t Nw, t tlly r sle by ml rder rder,, yu c mke mlls  dllrs verght. I sw t lest 4 prducts t the lst Gld Cst Hme Exp whch re bg sellers  the USA (drect ml, mgze d V dvertsg). Actully, there re hudreds  Actully,  prducts tht c mke yu rch,  yu kw wht t d wth them d hw t prmte them. A red  me tk  bsc, everydy prduct lke lke rdry grss seed, d by prmtg t deretly d better th ye else, mde s much s $100,000   sgle week sellg t. O curse ll ths s ttlly rrelevt t yu uless yu decde t beleve tht t s pssble t get welthy the esy wy.. Ad the relty  tht decs s tht t’s wy t’s t gg t be  pcc r yu. At lest t tlly, becuse t mke  lt mey, mey, strtg wth lttle (r ) cptl s  chllege. Yu re gg t hve t be very cussed, very cm Yu mtted d...yu’ll d...yu’ll eve hve t wrk very hrd t tmes - especlly  the begg. Is’t t the sme r ythg  le?

Hwever,  yu persst d keep dg t, the p Hwever, wll ser (r lter, lter, depedg  where yu re t) dspper. Ad ser r lter yu yu t wll be see s e  thse ‘bdy beutuls’ wstully dmred by thers d beg tld “It’s “It’s esy r yu, yu hve the bdy r tlet r whtever.” It wrks the sme  busess d buldg persl welth d reedm. Yes, Yes, t’s t’s gg t hurt. Yes, Yes, t’s t’s gg t tke persstece, ert d tme. But evetully, evetully, yu wll succeed. It’s ly  mtter  tme, d hw lg t’ll It’s  t’ll tke depeds etrely  yu. Are yu wllg t ler t d wht t tkes t becme  mster t busess? Yu Y u re! Gd, let’s mve  the.

Freedom Step #3: Dene Very Specica Specically lly Where You You Want To Be In 2 Years Time I’m sure yu’ve herd  gl settg bere, but re yu dg t d dg t csstetly? I lwys crry my 4 mst mprtt gls wth me d red them te. Tey remd me  where I wt t be. I yu re’t dg ths, t’s t’s t esy t get -trck d be dstrcted rm  rm yur purpse. S, wht shuld yu d? Well, W ell, r  strt, wrte dw... dw... • hw yu see yursel d yur del busess d lestyle  2 yers tme • hw yu eel d lk physclly • hw much mey yu hve  yur bk ccut


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) • the srt  huse yu lve  • the lct  the huse

w ll yu wrk • hw my dys  week wll • hw my hurs per dy, etc.

Te mre specc yu re, the better t s. Whe my we d I set ur gls we hd  mey mey,,  huse d  de hw we’d we’d get wht we wted. Tt ws 8 yers g. dy lmst every gl we set s  relty, r we re very clse t chevg t. S d t. Set yur gls d re-red them every dy. dy. Wee d t d t wrks. Becuse  yu d red W red them everydy,, they re gred  yur md d yu dy yu’ll ’ll evetully beleve yu c cheve them. I’m t ttlly sure why gl settg wrks s well. well. All I kw s tht t des wrk... yu d t. Te gret Id sttesm, Mhtm Gdh, ce sd: “Wtch yur thughts becuse they becme yur “Wtch wrds. Wtch Wtch yur wrds becuse yur wrds becme yur cts. Ad wtch yur cts becuse yur cts becme yur desty.” Wht desty re yu hedg hedg twrds? Remember, t ll strts wth Remember, w th yur thkg, d yur thkg wll be ueced by wrtg (d redg ) yur gls te.

Freedom Step #4: Use The Right R ight Vehicle To Create Your Your Wealth Oce yu’ve mde yur decs t becme welthy, use the rght vehcle (r busess). As the wrld d techlgy chges, ew pprtutes pe up lmst dly. dly. I yu’ yu’re re   busess (r   jb) tht’s   decle, yu my hve t chge w ht yu d d ler sme ew sklls. Yu my hve t chge hw yu d yur preset busess, d e wy s t delver lts mre vlue t lts mre peple. I lmst every cse, welth s creted ether by dg smethg better th ye else d gettg mre custmers d prtble sles, r by dg smethg

etrely ew, ew, smethg whch  e else hs thught  bere. Or yu culd tke  exstg prducts r ld des d d ew pprtutes r them. Fr exmple,  Germy,  yug ldy uded  ‘Ret-A-Grdm ‘Ret-A-Gr dm’’ bby-sttg servce. She plced  d skg elderly wm wh lked chldre t wrte t her  they were prepred t lk ter them r ree. A lt  peple, pssbly retred, bred r dg lttle, repled! She w hs ver 100 grdms, grdms, pys them  smll ee d s ble t prvde  servce rmlly perrmed by yug grls r wme, t very rdble rtes. A ellw dscvered  utmtve utmtve prduct tht ws dded t  ege t mprve mlege. Beg  ethusst, he lked the prduct s much he pprched the mucturer t see  they were sellg t utsde  the cutry. Tey were’t, becuse they were t busy just prducg the prduct r the lcl mrket. S ur eterprsg yug m rrged t buy the rghts t mrket the prduct wrld-wde r $100,000. But wt, lste t ths - ll he pd ws $1,000 w d  pt t py the blce  $99,000  6 mths. Te he quckly plced  smll clssed ds  the busess pprtuty clums  ewsppers rud the wrld, erg the “lcl” mprt d dstrbut rghts rghts r $25,000 ech d prmptly sld 80 lceces. Tt’s  cl $1.5 mll, plus he mde  del t get Tt’s 5 cets  c rm every sld verses. Needless t sy, sy, ths wuld hve mde hm  mllre my tmes ver, d he dd ll tht wthut y stck, y ce r y st, d  curse the mucturer ws thrlled t hve  wrldwde dstrbut d lts  rders. Te cts re tht less th 8%  ppulr US d Austrl prducts re re ever exprted. Where d yu yu d these ew prducts? At trde shws,  the ‘Busess Opprtuty’ clums  ewsppers d  trde d pprtuty mgzes.

Freedom Step #5: Create A System For Everything You Do A busess whch s relt  the uder t t uct d survve s  s t  welth buldg mche...t’ mche...t’ss  trp, d t s t much better th  well pd jb (and


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) sometimes a lot worse). Accrdg t Hrv . Eker (wh’ (wh’s bult severl busesses rm zer d sld them r mlls  dllrs)  det   system s... repetble prcess tht prduces  prt. Oce yu hve  repetble prcess  plce, yu c expd yur busess ctvty ctv ty...d ...d yu welth. Te 3 res yu must systemse re... • Sles d mrketg • Supply d prduct  prducts r servces • Admstrt d ccuts

I ech  these res yu must crete  repetble system whch mges the perts  ech  these 3 res. O curse, the mst mprtt e t get rght rst s sles d mrketg. Hw cme? Well, smply becuse  yu c’t sell yur prducts r servces t  ce prt - yu w’ w’t eed the ther 2 deprtmets, wll yu? Te de behd develpg these systems s t crete  mey mkg mche. A mche tht just turs ver mkg yu mey whether yu re there r t. N mtter hw gd yu re,  the busess s depedt  yur cstt put, there s  lmt t hw much yu c d, d the prts yu c mke  tht busess. Just lke  cch   tbll tem, yu ct bth ply d steer the tem t vctry vctry.. I yu re plyg, yu re t bservg yur tem’s (d yur ppets’) perrmce. perr mce.  cch yur tem t vctry, yu must be the e drectg yur yur tem - r yur busess. D t rght d ths system ctully rus yur busess r yu, s tht yu c g   hldy wth the mly mly,, tke  dy  t ply gl, g shg r whtever else yu lke dg. Te system gves yu reedm t d s yu lke, sted  lettg the busess ru yu.

Freedom Step #6: Keep Doing What Works D’t rget ythg tht’s wrkg r yu utl

yu’ve gt smethg better t replce t wth. Te wy yu’ve yu mke mey  busess s t keep repetg the sme prcess ver d ver g ccrdg t the system yu hve develped. Becuse  my blty t wrte eectve ds d mrket just but ythg, I te mke the mstke  jumpg rm e prject t the ext. Wht ths des s crete  lt  wrk becuse ech tme yu strt smethg ew, yu hve t g thrugh the whle prcess p rcess g. Yu hve set yur gls, Yu gls, test yur des, develp them, mrket them d systemse the whle prcess r every ew prject r busess. Ts s  lt  wrk. . Wht yu wt t d s duplcte wht wht wrks. Duplcte wht mkes yu  prt. I yu sed 100 letters d get 10 sles, t mke $1,000 sles yu smply hve t sed ut 10,000 letters. I  resturt mkes  gd prt  e lct, yu smply hve t d smlr lcts d the resturts there wll ls shw  prt ( system my rchses use.) I yu mke  prt wth e slespers sellg yur yur prducts, t mke mre, yu yu eed t hre ther sles peple t get mre sles. Ad s t ges. Tt’s exctly wht the McDld’s hmburger ch dd. Tey tured  sgle resturt t  mey mche. It ll strted whe  mlk shke cup slesm clled Ry Krc becme scted by the ct tht  smll resturt wed by the McDld brthers bught s my shke cups d bleders. S he bught the rghts t ‘duplcte’ ther pert (mey mche)  ther lcts. Hs de strted  whle ew wy  cretg welth, clled ‘rchsg’. ‘rchsg’. Te sme ges r my my ther busesses d prduct dstrbut systems. Eve  hme bsed etrepreeur wh hs  mrket stll d mkes $500 r 1-2 dys wrk c duplcte the sme stll t ther lcts. Ml rder, r drect respse mrketg, wrks  the sme wy. Oce yu hve  successul d yu smply ru t mre te d  mre publcts t mke mre mey. mey. Ad why stp wth Austrl. Austrl. Yu Yu c d ths  mst Eglsh spekg cutres, the USA, Egld, Id, Cd, New Zeld. All t’ll tke s e r tw test ds d  successul, yu hve  wrld wde pert.

Freedom Step #7:


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) Get Other People To Sell Your Products For You In Large Quantities

d’t hve t crete prducts, just gure ut wys  mvg them, t’s r mre prtble.

As I lredy meted, t mke mke  lt  mey relly relly st, yu must sell  lt  whtever yu re sellg t  gd prt...  shrt  tme s pssble. Oe wy t d tht s t d dstrbutrs r ther peple wh hve the ptetl t buy  lt  yur prducts t ce.

Freedom Step #9: Sell Out At The Top

Fr exmple, I’ve pprched (thrugh  get)  mjr bk t purchse e  my prducts t gve t ther custmers s  gt r tkg ut  busess l, d help ther clets crese ther sles t mke sure the l gets pd bck! Tey lved the de. Nw  they buy just 3 cpes r ech brch (d they hve ver 1,500 brches) tht’s ver 4,500 cpes  the rst rder. S, by tlkg t just e pers we c mke lmst 5,000 sles t ce. Ad  curse, ths de c be tke t my ther cmpes tht del wth busess wers.

Freedom Step #8: Work Smarter, Not Harder, By Using Leverage Aye t usg leverge  ther ther busess s smply wrkg t hrd r t t lttle mey. mey.   get leverge, sk yursel these quests... Hw c I be mkg mey - eve whe I’ m sleepg r t wrkg  my busess? Hw c I mke t lest $500 r $2000  dy, eve whe I’ m  vct, tkg tkg  brek, wrkg  ew des r ther prjects? Whe yu c swer thse thse quests, yu re  the the wy t cl depedece d persl reedm. reedm. I’ m sure yu’ve yu’ve herd  mve strs d pp strs recevg ryltes  sgs d mves they mde yers g, r vetrs  cert prducts, such s rg pull cs, wh get 1/4   cet r ech c sld. Wth blls  cs beg sld ech yer, ths dds u t  szeble rtue  ryltes le. Here’s  exmple  leverge. I bught the rghts t  prduct tht tk smee 12 mths t crete c rete d smply strted mrketg t usg the x mche. I sld 5,135 cpes cpe s t $74  10 mths. Tt’s $379,916 $379,916.. Yu Yu

All successul (d welthy) busess busess wers kw tht,  mst cses, yu c mke much mre by sellg yur busess, rther th by rug t. Tere re hudreds  peple lkg r busesses tht re successully up d rug. Everybdy wts t buy  ‘mey ‘mey mkg mche’. Eve smll busess pertrs c “csh ”  ths by sellg ut t the tp. A busess brker ce tld me tht tht ut  the thusds  peple he sees ech yer, there re ly 20-30 very successul pertrs, mst  whm mke ther mey by buldg up  successul busess...d sellg t t  helthy prt. Tey keep dg ths every cuple  yers. I ct  e cse, the sme busess ws sld ur tmes by the sme peple. Hw cme? Here’s ther stry s the brker tld t t me. Te rgl wers wuld buld the busess up (t ws  delctesse) d sell t r $400,000 r r s. Hwever,, the ew wers dd ever d d t ru t llwg the rgl system. I  ew yers the busess ws lmst wrthless. Te rgl wers bught t bck r  sg d bult t up g. Te they sld t g. Over 20 yers they dd ths ur tmes. Amzg but true! Yu see,   system wrks (s t dd  the del) yu Yu yu must’’t chge t. I ll 4 cses the ew must e w wers thught they kew better...d pd the prce. O curse the rgl wers smply llwed the “st welth” welth” rmul r success. Te pt s, whether yur mey mkg mche s bg r smll, there re plety  buyers ut there. Hrv . Eker, the USA etrepreeur wh rglly cme up wth w th the “7 prcples  Speed Welth Welth”, ”, strted  busess wth $2,000, bult  mey mche d sld ut  2 1/2 yers r tw mll dllrs t  lrge crprt.

Freedom Step #10: Plan To To Sell Se ll Out When You You Start Sta rt To Plan


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) Your Business

yu...

I yu pl t sell rm the utset, the everythg yu d wll led yu t tht gl. My very welthy busess wers d just tht....strt  busess wth the gl  sellg t  the uture.

Tere ws  yug ld clled ed ed wh wted t strt hs w cectery shp. Te prblem ws he hd  mey. I me  mey. Ne. Zpp. Zlch. Just lke mst ther 20-yer lds, resh ut  cllege.

I yu use the steps I’ve cvered cvered here yu c csh ut,  mtter wht busess yu’re , eve  yu wrk rm hme r re  pressl. Ater ll,  yu hve  busess tht’s tht’s  mey-mkg mche-  system tht rus t d keeps t  t gg eve  yu yu’’re t there - tht busess s ppelg d sleble.

Freedom Step #11: Work Hard And Don’t Give Up When Presented With Challenges Evet thugh ths whle prcess s but wrkg smrt, tlly yu’ll yu’ll hve t wrk hrd t plg, develpg the systems d testg yur des. Hwever Hwever,, the mre yu llw ths system, the eser t becmes. All yu hve t d s cus cus d beleve tht yu c d t. Keep yur cus  the l gl yu wt t cheve. Nw wht I wt t d s gve yu 5 busess-ccelert prcples tht I csstetly use t mke mlls  dllrs yer-, yer-ut.

How To Start A New Business Without Capital...or Raise Cash To Expand An Existing One Without Borrowing A Cent Te rght tttude c help yu vercme e  the gretest bstcles t strtg  busess...r grwg yur exstg e. I cme t ctct wth  lt  peple d the mst mprtt res why I eel sme succeed d thers l s ther tttude, r hw they hdle the chlleges  le d especlly wht beg    busess thrws them. Ad e  the gretest chlleges chlleges t vercme  busess s lmst lwys  lck  cptl...mey t strt yur busess, r mey t expd t,  t, d mey t develp t ce t’s gg. Yu kw wht I’ m tlkg but, d’t yu? Well let me shre  true stry wth

Hwever,, he dd hve tw thgs gg r hm: Hwever w busess, • A burg desre t w hs w d... • A “thg “thg t lse” lse” tttude.

But, ulke 99%   thers wh cry ll ll t her le tht “mey “m ey mkes mey”, d hw t s mpssble t get hed, ed hd ther des. He kew he wted hs shp   re tht hd  lt  pssg trc, preerbly  the m rd, d smewhere wth  lt  prkg spces s well. S he used t drve rud lkg t pssble stes r hs ew shp. All he hd ws  drem d the determt determt t mke t wrk. Oe dy he tced  ree-stdg buldg whch hd bee lesed  umber  tmes. Hwever, Hwever, ech successve busess clsed dw, levg t   ru-dw stte. It ws w ether lese r sle. Hvg thg t lse, ur yug etrepreeur mde  pptmet wth the wer, d here’s wht he prpsed: “Mr Morris, I know you’ve been trying to lease or sell this building or a long time and I would like to buy it rom you - At the price price you are asking. asking. Te problem is... I have no money or a deposit. However, what I’ll do is this.” “I you let me buy your building or no deposit, nance it or 18 months, I’ll I’ll repaint and renovate it. I’ll pay you each month, as repayments, an amount 20% greater than i you were to rent it out, and at the end o 18 months I’ll re-nance it with a bank or continue to pay you - at your choice” Te wer sd “Now why should you do this?” “Well because you are having trouble selling and I’ll pay you your price, price, and I’ll renovate renovate the building building at my cost. So that even i worst comes to worst, you’ll you’ll end up in the same position as you are are now, now, except your building building will look much better - And be easier to sell or rent.”


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) “I All goes as I know it will, you will have got a very good price or a building building that is a hard one to sell - even at a lower price.” “So please, can I buy it rom you to start my new conectionery business?” Well, Mr Mrrs ws qute tke bck. Nbdy hd Well, hd ever pprched hm wth  er lke tht bere. S he tld ed he’d hve t thk t ver, d he wuld cll hm  3 dys, ter the weeked. Needless t sy, ed ws  teter hks ll weeked. O Mdy the telephe rg - t ws Mr Mrrs. “Well young man”, he said. “I like your attitude and even though my accountant advised against it, I’ll go ahead with your proposal.” proposal.” S ed ed hd hs shp d w he eeded sme mey r the pt d t ut, s  he wet g, d ths tme he pprched pprched  bk. “Well I have this building”, he said. “I need to paint it and t it out or my new business. Could you lend me $5,000?”

ectionery shop in this city. city. However However,, I have no money let let or equipment, so what I would like you to do is put it into my shop and I’ll pay it o rom the prots I make. Ater all, it it’s ’s sitting here in your warehouse not being used, and in return, I’ll guarantee guarantee to buy all my equipment rom you when I expand in the uture. uture.” ” Well t cut  lg stry shrt, Well shrt, ed ed gt hs equpmet rm the suppler he pprched...d he kept hs wrd. Over the ext 5 yers he bught my hudreds  thusds  dllrs wrth  equpmet. equp met. But we’re we’re jumpg hed  urselves here becuse he hs hs’’t gt y supples yet, hs he? By w yu kw wht hppes ext. Oce g, he wet t  cectery suppler d sd... “I have this building and this equipment to make con ectionery.. However, ectionery However, I haven’t haven’t got any money let let or the sup plies. Could you advance me 2 months credit, credit, and in return I’ll stay loyal to you as I expand my business?” Ater  ew tres, ed ed gt hs supples d ws redy t pe ths drs d sell lts  delcus cectery,, whch he dd. ery d d. Ad ver the ext 5 yers he peed ther 10 shps.

Ad lthugh the bk wuld led hm $5,000 $5,000 t buy  cr, urtutely $5,000 r  busess seemed  mpssblty.. Yu mpssblty Yu see, bks hve sme very terestg gudeles. I ud ths ut mysel recetly whe pplyg r  l t buy  huse.

I guess yu wt t kw the best strtegy r gettg ew custmers r hs cectery?

Eve thugh we wed  busess mkg ver  mll dllrs  sles (wth  very helthy prt), I hd  much hrder tme gettg g ettg  l th my ssstt. Is’t Is’t t mzg! Wrk Wrk r yursel, emply thers d yu hve  prblems...S much r the “We re smll busess redly” bk ds!

OK. I’ll tell yu...gve t wy FREE! Tt’ Tt’ss rght. Te cst  the gredets s qute lw, lw, s hve ree smples. Gve t t drvers sttg t trc lghts utsde the shp, d hve ther shps  yur re gvg cups t ther custmers r ree servg. Gve cups t ll the ces d husehlds wth  10-mute drve d rve r wlk t yur stre.

Aywy, let’s Aywy, let’s get bck d see wht ed s up t. Ater gettg the bg ‘A’ rm the bk, he dd the ruds  peple he kew utl he lly ud  helpg sul wh let hm the $5,000. He ws redy t mve . Next he eeded the equpmet r hs cectery mkg d dsplys. At ths tme there were but 6 cmpes wh suppled ths srt  equpmet  hs re. S ce g, t t be deterred by hs lck  csh, he put ths prpsl t them. “I own this building where I want to start the best con-

Ted’ ed’ss Winning Strategy

I’ m t sure wht ed ed dd, but he grew hs busess, d ll the peple peple wh put ther trust  hm were repd s prmsed. dy ed ws  mult-mll dllr ml rder busess d t dte he’s he’s sld ver 200 mll dllrs wrth  bks d tpes. Nw ll ths hppeed ver 20 yers g. Wll t stll wrk tdy? Yu bet! Oe  my clets recetly Yu recetly gt hs supplers t gve hm $2,000 wrth  prducts t use s gvewys t ttrct ew custmers. O curse, ew custmers r hm mes mre busess r them.


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) Als, remember tht $10,000 wrth  prducts t retl my t ly be $2,000 t cst, thus erg reebes t get ew custmers s t s cstly s t rst ppers (d t’s t’s  lt cheper th rug ds). It smply mes tht yu d supplers gve up yur prt  the tl prducts  rder t get ew custmers tryg yur prducts. Te prts cme rm the repet busess d the dd- sles.

A “Loyalty” Incentive Let’s sy yu wed  hrdwre stre d wted t Let’s ttrct ew bulders t d busess wth yu. Wht  yu gt the supplers t gve yu sme supples ree (r t  gretly reduced prce) d ered the bulders  $300 credt  they peed  ew ccut  the mth  July. July. Oce they re  yur stre they’ll prbbly keep buyg every mth. Ad the $300 my ly cst yu $100  the ctul cst  the gds, ter the supplers chp  wth the reebes d dscuts. Esy, but very eectve. Aye wh sells t repet Esy, ccut custmers culd use ths. A prter jkgly pprched me the ther dy dy... ... “Would “Wo uld you like to invest in a printing business?” Well, we d  lt  prtg, but Well, but I hd  better de r hm. I tld tld hm t sk ll ll hs custmers t ce hs grwth. Ts s  ch  USA resturts tht ws ully ced by ts custmers. Here’s Here’s wht they dd. Tey wrte  letter t ll ther custmers. Here’s wht they dd. Prepy $200 d sve 12 1/2 % Prepy $500 d sve 20% Prepy $1,000 d sve 25% Ts pprch bult  whle ch  resturts, d ws  gret lylty lylty bulder. bulder. Ater ll,  the resturt resturt (r whtever busess) s gd d yu’ll be cmg bck, t mkes sese t buy e. A smple  the d s shw belw d t s gd r busess s t ‘hks’ the custmer t cmg bck.

Why marketing is the easiest way to make more money in your business... Csder ths... Yu c put yur mey  the bk,  shres r Yu buy sme rel estte. Yu’ll get  retur  vestmet  10%, 20% r  yur brrw mey gst the huse yu my eve get 30 r 40% retur. O the ther hd, mey vested  Mrketg  yur busess wll wthut dubt gve yu - yur bggest sgle retur  vestmet - greter th y ther rm  cl vestmet. Hw cme?? Well, Well, smply becuse  sgle dvertsemet, prperly trgeted, wth the rght hedle d er, cstg sy $200, c brg returs  perhps 1000% r mre wth dys. Clculte tht crese ver  yer. C yu see why Mrketg s the esest wy t mke mre mey  yur busess? Let us sy yu re lredy rug  dvertsemet d gettg 5 clls  week rm t. Yu chge  hedle d w yu get 8 clls  week. Wht  yu rse yur umber  sles rm tw ut  the ve peple wh cll, by just e mre sle. Tt s 52 mre sles  e yer. Plus the extr sle rm the ther three clls d w yu hve 104 mre sles ver  yer. Hw much extr prt dd yu just mke wth the sme csh utly? Tt’ss leverge d yu c d Tt’ d  t  yur busess... All yu hve t d s expermet, expermet, test deret ers, hedles d trget the rght grups  peple. A resturt  the Gld Cst clled Te Elepht Rck Ce set ther custmers  letter wth the er   Free dessert. Oly three peple ut  e hudred cme   tht er. Te ext mth they set ther letter erg ew custmers $10 credt r the ext ext mth ly. ly. Te Respse - 18.8 % t  verge sle  $52.20. Tt’s Tt’s $991 r every 100 letters set. Better th levg yur mey  the bk, s’t t? I the erly dys  my mrketg creer I creted  prmt r  red  me d plced  dvertsemet wth the hedle “Sp Bth” uder the Fr Sle


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) clum  the clsseds. Te result ws 2 clls d  sle. Te ext week I tred the hedle “Sex s Free Free”” d descrbed the u  hvg  sp wth the edg...’d wht yu d  t s yur busess.’ Te result - 11 clls the sme dy d t sld t 8 .m. the mrg t r. Tt’s  550% crese  respse. I m t syg t use sex s ree  yur dvertsg, t’ss just  exmple  wht  derece  results yu c t’ get wth e pprch ver ther. Ather dvertser rug  dvert r  D-ItD-It Yursel Y ursel hr tretmet prduct hedled, “New Hme Hme Permet Perm et - Cdts As It Curls” receved 100 reples. Te secd hedle ws ttled “Grls...Wt  Fst Permet.” Ts e receved erly 300 reples. Tt’s lmst 200% mre. Ts dvertsemet r every mth r yers. By chgg the hedle the busess receved 2400 mre reples   yer. Ad tht ws just  e mgze! C yu use leverge  yur busess? O curse yu c. It wrks r every kd  prduct r servce. All yu hve t d s keep testg, expermetg, levergg... ...Ad, bkg mre mey everydy. SEX IS FREE

I have a 1500 x 1500 corner spa in mist grey and gold. It was once worth $1700 and is still in its original wrapping. I have moved it 3 times and frankly I am sick of moving it. You can use it for lots of things. Give me $900 cash and it’s yours.

wted the ‘best prce,’ prce,’ there wuld be  Mercedes Mercedes crs,  better qulty clthes r bgger huses. As  servce, mst busesses ct dee wht ths servce they er cssts . Hw d yu d ut wht yur custmers relly wt d wht s mprtt t them?....ASK HEM!! Te swers my surprse yu. Fr  supermrket t my be hme-delvery d esy prkg rther th “prce”. A whlesle grde cetre’s custmers wted delvery  tme, plts tht wuld lst  the su d vlblty.. Prce ws the lst thg  ther lst. Why s tht? blty Well, W ell, mge ths. Yu Yu re  ldscper d yu hve ve me, tw trucks d  cre  ste. All yu eed s the dm plts. Every hur’s dely csts yu but $350. Yu’ Y u’re re terg yur hr ut. ut. Next tme, wht’ll be mre mprtt, svg $50  yur plts, r relble delvery? Ad  the plts de  tw mths tme wh s the custmer gg t blme? Tt’s rght. YOU! Chep plts? N thk yu, I wt plts tht wll lst. I  le d Pt shp the custmers wted clur crdt help r chsg the tles d ese  pplct r the pt. Wht d yur custmers relly relly wt rm yu? yu? Why d’t yu g d sk them. Tey wuld lve t tell yu.

Tell your customers the “Reasons Why”

563330 a.h / 935450 b.h

AD 1- Ts lttle d cst $30 d receved 550% mre

respse th  cvetl Fr Sle dvert. 11 peple clled d t sld t 8 .m.

Ask your customers what they want Wht eed, wt r desre re yu yu llg  yur custmer’ss md? Hve yu ever sked yursel wht yur custmer’ custmers relly wt r eed  the prduct r servce yu er? Mst busesses hve  de. Whe I sk them,  90%  cses they sy: “All the custmer wts s prce p rce d smetmes servce.” Ts s lughble. I peple p eple ly

Wheever yu mke  er, er, sk r  sle, reduce yur prce r mke y ther prpst t yur custmer - lwys tell them the res why. Why s yur prce cheper th yur cmpettrs? Is t becuse yu hve  lwer verhed r becuse t s  le yu  lger crry. crry. Wll yu stll gve me gd gd servce? Is there smethg wrg the prduct? Yur Yur custmers wt t kw why. why. ell them. Why wuld I gve yu my busess sted  yur cmpettr.. Plese tell me. I m  custmer cmpettr custmer d I wt t kw. I yur prce s hgher tell me why? Is yur prduct twce s strg, des yur sut hve trple the sttchg, d


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) yur plts relly lst  the su? Te mre ctul, credble d belevble re the ress yu gve me r delg wth yu, the mre lkely I m t gve yu my busess. Plese, plese tell me. I m  custmer.

Mail your existing customers. Mst peple mke  sle t  custmer d the g ut lkg t d  ew e. It s 5 tmes, yes 5 tmes eser t sell smethg else t  exstg custmer, th t cvert  ew e.

• estg - Wht c I test d hw? (prce, gurtee, hedles, etc)

t, whe c I • Am I mlg my custmers? I t, strt d wht er c I mke t them? • My Uque Sellg Advtge s...(yu c hve mre th e) • Hve I ever de  custmer survey?

How you can be a top Marketer. The ‘Secret Method’ every successul Marketing Expert uses...

Te rst sle s just  strt. Tere s  busess tht ct beet by drect mlg d mkg ew ers t ther exstg custmers.

Hw dd every Mrketg expert strt? I ct hw dd ye wh becmes gret  ther chse busess r persl eld beg? Wht s ther “Secret?”

Wht  yu hve  ce ly ly prduct?? Well Well r  strt t my prducts re ce ly. Yu wll by 35-45 prs  shes, 6-7 cr, 3-4 huses, d prbbly pt, crpet d revte ther 5-6 tmes  yur le.

Every successul ‘Mrketg Expert’ strted by emultg smee else. Emultg s  cy wrd r OBSERVE, SER VE, SUDY d LEARN FROM.

Hw much des t cst t sed  ew letters t smee wh hs just spet  ew thusd dllrs wth yu? I yu d’t d’t hve ther prduct p rduct t sell, d ther busess wth  prduct r servce tht yur custmer wll wt -  lgcl dd-  yu lke. Fr Fr  4WD cr, cr, t culd be  bullbr, bullbr,  crv r  cmpg ger. Fr  huse, t s crpets, curts, lrm. Fr  dress shp, t’s shes, ccessres, hdbgs etc. I yu hve  repet prduct such s shes, why t tke the custmers sze, vurte clur d ml them wth  dvce tce  ew les? Or wth rst tce tce  specls  ther sze? A mes-wer shp  Melbure Melbure sells mre  hs “Custmer Oly” Oly” ur dy sle th     mth  rml trdg. Every busess c prt rm dd- sles. I yu d t csstetly d test  ew pprches, yu wll mke mre mey wth ths methd th  the rgl sle!!

Your Action Plan • Am I mtrg my mrketg? I t, t, hw m I gg t mtr t  the uture?

Yu re surprsed? We Yu We ler t wlk, t tlk, t wrte, d eve t lve rm the peple rud us. Yu Yu strted  busess becuse yu sw thers dg t. Yu Yu lered t drve  cr by seeg smee else rst d the dg t yursel. Eve Mchelgel beg by cpyg smee’s smee’s ptg style. Yu c becme  mrketg expert wth 12 mths Yu mths gurteed. I hd  de hw hw t strt. Te I red smethg very terestg wrtte by Gry Hlbert. He s  ‘Guru’  Drect Ml d hs prbbly wrtte mre successul drect respse dvertsemets d prmts tht ye else lvg tdy. Gry sd tht the wy t wrte gret letter d dvertsemets, ws t st dw d cpy ut -  yur w hdwrtg - the best ds d letters yu c d. Te es tht mde the mst mey. Wht hppes s tht the wrter’s wrter’s wy  thkg ctully mprts  yur md ter yu hve de t  ew (hudred) tmes. Let me tell yu - I WORKS. I yu wt t be gd t ythg, d the mst successul peple r busess d ler rm them.... Ask them hw they gt t be s successul. Peple Peple


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) lve t tlk but ther successes. Yu Yu c get 20 yers  experece  hl  hur  yu sk the rght peple the rght quests. ry ry the wrds..... “I have a problem and I need your help.” Peple wt t help thers. Remember whe yu were lst d sked r drects? d rects? Hw helpul mst peple re. Yu just hve t ASK..... Use ths pprch d remember remember....the ....the wy t repy smee r helpg yu, s r yu t help smee else  the uture. Mke the gd deeds g rud d shre yur kwledge t help thers. Strt  mrketg des le r yur busess. Everytme yu see  dvertsemet,  drect ml letter, r  letterbx pmphlet tht ttrcts yu, keep t. Recrd gd V cmmercls. Ask yursel, wht dvertsemet r sles pprch dd I respd t. Wht busess d I lke t g t, d why? Becme  mrketg “Sleuth.” Observe thers - whe smethg rrttes yu - wrte t dw. I hte t whe they sk me t pe my bg whe I m wlkg ut   supermrket. supermrket. Why? Prbbly Prbbly becuse   ucscus level t seems s  they re syg, “We d’t trust yu.” I hve eve vded wlkg t sme stres r tht res. Tey d’t d t t Myers, r Grce Brs r  the successul rchse stres. Why d they hve t d t t KMrt? Why push the 97 peple wh re hest, r the 3 wh re t? Tt seems lke bd busess t me. Wht wuld hppe  they cused  gvg better servce sted? I’ll be ther prts wuld crese.  crese. Plese DO I - bserve, ler d pply t  yur busess. Ask thers  yur busess t cme up wth des d rewrd them. Peple lke t be ckwledge. Tt s the res r the success  sme  the MLM cmpes. Ter Rh-Rh Meetgs wth ther gld, slver d dmd ps beg gve t chevers re gd exmples  peple recgt tht wrks.

the sles re up t e tmes greter per squre metre, cmpred t she stres  Austrl. Why s tht? Well, Well, r  strt, the st lwys lwys brg bck three prs  shes rm the stck rm whe servg  custmer. “Te style and colour requested; a dierent colour o the same style; and a selection made by the employee.” Tey ls tke te  yur she sze d they style  she yu lke. Tey ml yu wth specl ers. Tey hve specl sles sles r ‘yur ‘yur she sze’ d custmer ly prevews  ew styles. All ths gves yu the messge - We We cre but yu - ur custmer. Hw c yu pply tht t yur busess? I  vde stre yu culd lwys brg ther tw selects wth ech custmer request. A sh stre c d the sme whe yu sk r  prtculr sze. A cr deler c er t test drve tw crs tht he pcks, bsed  yur rst select. A resturt c gve yu  smple-tste  ther dshes  ther meu, d s ..... Strt skg yursel, “ t wrks r them- why t r me?” Fd ut, test t. D t r  week,  mth wht hve yu gt t lse? Ad, mst mprttly.... mprttly.... lk wth yur custmers. Ask them wht they wt d gve t t them. Yur custmers wll lwys tell Yur tell yu exctly wht yu yu shuld be sellg, hw yu shuld be sellg t d hw much yu shuld sell t r. Tey tell yu by ther wllgess r lure t sped ther mey wth yu. Strt beg  “Mrketg Expert”, NOW. It’s eser th yu thk.

YOUR ACTION PLAN 1. D I hve  mrketg des le r scrpbk? 2. Wht re my vurte vurte busesses d why?

Sme thg  sprt. Peple get excted whe they scre  gl. C yu pply tht kwledge  yur busess? D yu hve gls r yu d yur tem?

Busess . 1:

Tere s  ew d very successul deprtmet stre clled Nrdstrms  the USA. I ther she deprtmet, dep rtmet,

Wht s uque but ther servce r prduct??

Busess . 2:


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) 3. Hve I ever sked my st hw c we mprve ur busess? 4. D I kw y ther busess wth  gret servce, excellet phe mer, mer, r ythg else my busess culd use?

How to collect your customer’s names, use them to make extra prots, and turn them into a saleable asset... It s ve tmes eser t sell smethg t  exstg custmer th t w  ew custmer custmer.. Yu Yu must cpture ll yur custmer’s mes d detls. Here’s hw t d t... Te smplest wy t cpture ll yur custmers mes s t sk them. Yu wll be surprsed hw hppy mst peple re whe yu sk them t be  yur ‘Specl Custmer Lst’ r  yur ‘Custmer Club.’ Yu c hve  pd  yur cmputer wth smethg lke ths  tp  t.......

Special Customer Club  receve rst tce  ew prduct rrvls, custmer ly sles, d prduct rmt plese wrte yur me d detls belw.

them ywy. ywy. Tt wy they’ll lk rwrd t t. Te thrd wy t cllect mes s t hve  sect  yur wrrty crd r  yur csher dckets, Ether yu r yur custmers c ll them . Mke sure yu get ll the relevt detls yu’ll eed - Ter brthdy brthdy,, she sze  she stre, hr type d clur  hrdresser, ge  chld  chldre ch ldre’’s stre -  ct ythg yu wll eed t serve them better d mke them eel mre mprtt. Plus yu my wt t dd  “Hw “Hw c we mprve ur servce t yu?” wth  spce r ther cmmets. Nw tht yu hve cllected ll yur custmer’s custmer’s mes I m gg t tell yu...

How to make extra prots with your own customer list. Frst thg yu shuld d s thk yur custmers r shppg wth yu. At At the sme tme, tme, ths wll ressure ressure them  ther decs t shp wth yu. Ts letter wll be eugh t sed  lrge percetge  them t shck d dsbele.... Whe s the lst tme YOU YOU receved  thk yu letter r spedg yur mey wth smee?

“Wuld yu lke t g  yur Specl Custmer “Wuld Lst?” Tey’ll lve yu r t!

I DID! Abut 5 yers g I hd sme shrts d trusers mde  Hg Kg. I gt  HUGE surprse whe  Chrstms Crd rrved  my mlbx rm the tlr. Guess where I wet t buy mre shrts whe I vsted Hg Kg sme 2 yers lter? Tt’s Tt’s rght, the sme tlr.

I sw ths methd used t  mrket. Te me cllect pd ws just lyg  the tble d the peple were lg up t put ther me dw.

I wder hw my turst busesses    Austrl sed Tk Yu tes d Chrstms Crds t ther custmers?

A helth d stre wer wer  Nwr, suth  Sydey, Sydey, sd hs custmers thk hm d eel hured r the pprtuty.

Wht else c yu d wth yur yur custmer lst? Well, Well, yu c sk them wht yu c d r them  the uture, d t the sme tme, hw yu c mprve yur servce t them. Just by skg yu shw yur custmers tht yu cre mre but them th Jck des dw the rd.

Te yu smply sk yur custmers....

Ather wy t cllect mes, mes, s t mke  er   sg  the stre. Smethg lke, “WIN $100 Wrth  Prducts, A $50 Wrdrbe Wrdrbe Csultt, A Subscrpt t  mgze, r ythg else tht yur custmer s lkely t d useul d ttrctve. Hve  me cllect slp  the cuter r them t ll . Ad lwys tell yur custmer why yu re cllectg ther me. Tey prbbly kw yu re gg t ml thgs t them. ell

A ccutt sked hs clets wht they wted. wted. He dscvered hs clets eeded help  Mgg d Mrketg ther busess. He ws ble t get busess whch therwse wuld hve ge t smee else. Eve  yu hve’t gt wht yur custmers wt,


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) yu c lwys d smee wh hs d prmte ther prducts r  percetge  the prts. Oce yur custmers tell yu wht they wt, yu c strt t mke ll srts  ers bsed  tht rmt. Yu c hve “Custmer Yu “Custmer ly specls” specls” t vlble t the geerl publc. Gve them rst chce  ew tems. Yu Y u c eve pre-sell prducts prducts r servces t them. A chldre’ chldre’s stre wer clls her best 20 custmers whe the ew ses’ ses’s clthes cme . Almst every custmer cmes  d buys smethg. I t wrks r the tp twety custmers, wuld’t wuld’t t wrk r the thers? It’s esy t test. Yu d’t hve t ml r phe ll yur custmers t ce. Ml  100, 500 r  1000 d see  they respd. I they d, the ml the thers. Ather wy t mke extr sles s t keep eductg yur custmers but yur prducts, yur servce, yur eld  expertse d hw they c beet rm them. A bulder  Clyt, Vctr Vctr , hs  brchure clled “A Survvl Gude....Hw t vd the ptlls  extedg yur hme.” A urture cmpy seds  reprt  “15 thgs yu must kw but desgg d decrtg yur ce” A resturt c sed specl ckg tps. A ccuccutt c gve “7 Lttle-Kw secrets t reduce yur tx bll ths yer.”

Nw yu hve  SALEABLE ASSE. Hw cme?? Well W ell r  strt - yu c er t d mlgs r ther peple’s prducts - r  shre  the prts. Yu c ‘ret’ yur custmer lst thrugh  brker. Yu’ll get ywhere rm $150 t $500  thusd mes every tme smee rets yur custmer lst. Hwever... Te bggest beet  hvg  mlg lst  yur custmer’ss mes cme whe yu wt t sell yur buscustmer’ ess. Wth yur mlg lst d prve prve results  mlgs, yu c prve t y prspectve purchser the mut  mey they wll ctue t mke. Ml rder busesses re esy t sell becuse yu c tell exctly wht the busess s wrth by the sze  the custmer lst d the respse t pst prmts. Yu Yu w hve the sme dvtge. Yur gdwll s t lger sme Yur sme mgry, mgry, tgble, ry-ry gure. It’s It’s  prve d tested custmer bse tht yu c shw t purchsers. OR Yu c sell the busess d keep the rghts t yur custmer lst. Te yu c ctue t d ew prducts t ml t t.

Your Action Plan 5 wys I c cllect my custmer’s custmer’s mes d detls re.... 1.

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2.

Hw te?? Well, t’s hghly ulkely tht yu wll ml yur custmers t much. Every three mths shuld be  Mmum. Yu Yu shuld ml smethg every tw mths r s. Ag - ES wht wll wrk r  r yur busess.

4.

Let me revew the beets  hvg  lst  yur custmers... Yu hve cllected yur custmer Yu custmer mes, sked them whattheywant,anddesignedall whattheywant, anddesignedallsortsofoers&infor sortsofoers&informt bsed  ther eedbck. Yu hve determed the mlg requecy tht Yu tht wrks r yu d yu hve mtred the results rm ech mlg.

3

5. Let’s sy yu re sellg tles.  sy yu hve gd servce, gret prces d lrgest rge  tles mes thg. Everybdy mkes thse geerl clms. Gve specc spec c rmt such s.... 3456 deret clurs d styles t chse rm. Sme dy Free delvery d prces 24 % lwer becuse we mprt drectly - svg yu the the get’s get’s cmmsss. Or,,  r y res yu re t stsed we’ll gve yu  Or reud. Nw tht’s specc. Specc rmt smply gves  much strger d


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) belevble res t cll yur cmpy.

s...

Ather wy tht my crese the respse t yur yur Yellw Y ellw Pges dvertsemet s t put yur pcture  t.

Letme Vlue Vlue   custmer s the verge purchse vlue, multpled by the umber  tmes they buy rm yu   yer, multpled by the umber  yers they rem yur custmer.

Phts ctch the eye rst. Newspper stres lwys hve  pcture  the peple d we re ttrcted t lkg t ces  peple. Put  smle  yur ce d  cpt uder yur yur pht! Cpts get red lmst s s much s hedles. G thrugh the Yellw Pges d mke te  the ds wth  beet hedle d lts  cpy. cpy. Cll them d sk them  ther dvertsemet s gettg results r them. Mst wll be hppy t tell yu  ther dvertsemets wrked r t. Use Use these mgc wrds...”I wrds...”I hve  prblem d I eed yur help.” Tey wrk! Te bsc prcple  wrtg yur d s -- Te mre rmt yu gve, the mre yu sell. Use the prcples I’ve gve yu d mke sure yu d get yur Yellw Yellw Pges d wrkg s eectvely s pssble. Yu must mtr ll yur phe-clls, d  yur Yu yur vestmet  the Yellw Pges Pges s lrge - csder stllg  seprte phe-le wth ly the Yellw Pges umber. Ts wll tell yu exctly hw my clls yu get rm yur dvertsemet. GO ON - put  the tme d llw up tps I hve gve yu. It wll brg yu results t mke t wrth yur whle.

How to make powerul oers to instantly attract new customers to your business... Wuld yu lke t strt  ew busess r duble yur Wuld exstg e? I yu kw the “Letme Vlue”  yur custmer - yu c d t lmst verght. It’s the “Mrketg Edge” tht wll help yur busess skyrcket d get lts  ew custmers c ustmers cmg thrugh yur dr. dr. N mtter hw lrge r smll yur busess,  mtter wht prduct r servce yu sell, yu must kw the Letme Vlue Vlue  yur custmer c ustmer.. Oce yu kw t, yu c decde exctly wht yu c rd t sped t brg   ew custmer custmer..

Fr exmple: Yu w  resturt d yur regulr custmer speds $30  verge,  whch $20 s prt. Let’ss sy they cme t et 12 tmes per yer d sty wth Let’ yu r 2 yers  verge. Ts mkes yur regulr custmer s wrth $20 x 12 x 2= $480  prt t yur busess. Use the sme methd  clcult r  hrdresser, hrdresser,  supermrket,  cr servce cetre,  ccutt,  dctr, clthg d she stres... It wrks the sme r y busess. Yu my sell  hgh vlue tem such s rergertrs, Yu crs, mchery, ce urture r ther seemgly ‘ ‘e e  sle’ tems. Yu Yu wll hve servce ctrcts, ther prducts d custmer reerrls. Tey ll dd up t extr sles d prts ver  perd  tme. Eve  yu just pprxmte the extr sles, yu wll strt t get sme de  wht every custmer s relly wrth t yur busess. Why s t s mprtt t kw ths? ths? Well, Well, kwg the Letme Vlue Vlue  yur custmers gves yu  HUGE “Mrketg Edge” d I m gg t shw yu... Hw t use Letme Vlue t sttly crese yur busess. Mst busess prmts csst  ds  the ppers d mgzes, beutul brchures, sgs d mluts tellg the wrld but ther wderul prducts, servce d themselves. Usully  peg-specl dscut s ered. Smethg lke 10%. Uless Uless yu hve sme mrvellus ctrpt tht everybdy wts, such s the ly wter std  the edge  the Shr dessert, ths cretes but s much exctemet s  ded jelly sh. Oh, sure. It wll crese yur busess. Hwever, t wll expd t v-e-r-y s-l--w-l-y s-l--w-l-y.. I the me tme, the ret hs t be pd, yu hve t lve d the ds re cstg yu  rtue. I  yer yer r tw r three three yu my hve  busess. r YOU ARE BROKE.

Let me expl wht the letme Vlue Vlue   custmer


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) Tere must be  better wy... Ad there s! Yu re but t ler hw t crete Yu crete  stut resemblg  shrk-eedg rezy  yur plce  busess. Let me tell yu but  red  me wh bult  busess rm scrtch usg ths pprch. Hs me s Wrre W rre Wdcck. Wdcck. He spet $1 mll  buldg buldg 3 tes curts, swmmg pls, gmes rm d brbeque cltes. Te plce ws mgcet. Tere ws e truble: He hd  custmers. Here s wht he dd. Fr e mth he dvertsed  the lcl ewsppers: Free es Lesss, Free Curt Hre, Free Brbeques d Swmmg Pl Prtes.

Te result? Out  120 peple, 100 ccepted the luch. Hl  them rdered ther luch t the sme tme. Mst  thse peple becme stedy - regulr - custmers. Nrm Grd sd: “It wuld hve tkg me sx mths t brg  the kd  busess drect ml brught me  sx dys. I culd’t rd t wt sx mths...” He trpled hs busess sce usg ly smlr drect ml pprches t quled prspects. Te letter ws wrtte by Murry Rphel,  mus mrketg d dvertsg expert. He ls ws  very successul shppg cetre. (He prmtes t ly by drect ml). Are yu excted by the pssbltes  yur busess? Wt. W t. Tere s mre.

Guess wht hppeed? Tt’s Tt’s rght!! Te plce ws pcked ut rm 7 .m. tll 10 p.m. everydy tht mth. He gve wy lts  tes lesss, susges d curt hre. It cst hm  ew thusd dllrs. Te terestg prt s tht t the ed  the mth, he hd  busess. Te curts were bked sld d hve bee ever sce.

Wh s Austrl’ Austrl’s best kw hrdresser?? hrdresser?? Hs me s Ste. Hs pcture s  mst shppg cetres  the rm   le sze cut ut ext t the hrdressg sls tht ber hs me.

Why s tht? Peple Peple get used t plyg t hs curts sted  smee else’ else’s. s. Hs cmplex ws mgcet d he chrged mre th the thers. But the custmers gt extr vlue wth the swmmg pl d brbeque cltes.

He kew the verge pers cmes 10 tmes  yer d speds $30 gvg hm $300  turver d perhps $200  prt  just e yer. I hs stylsts d  gret jb  the Free Hrcut, whch they d, ver 50%  peple my becme regulrs. Te csts  lbur d prducts r the Free Hrcut? Arud $8!! Wth the $200  prt t the ed  the yer, he kew he culd gve wy the $8 Stylecut t get  ew custmer. custmer. Is he the bggest  Austrl? Yes, Yes, he s!! Becuse he uderstds tht t gve s t get.

Wrre W rre kew the Letme Vlue Vlue   custmer. custmer. He kew  regulr weekly bkg  2 hurs mes $20 per week x 52 = $1, 040 per yer yer.. Plus cchg t $25 per hl hur ech week, plus sles  tes blls, clthes, etc, etc. Ts mes he culd well rd t gve ll thse Free gmes, cchg d d t ttrct ew custmers. Ather exmple s  resturt resturt clled the Alley Del. Te wer, Nrm Grd, set  letter t ll the V.I.P.’s  the cmmuty, cmmuty, t the m prters  lw rms d the executve heds  ll the cmpes lcted  buldgs just  ew blcks wy rm hs resturt. Altgether he mled 100 letters. Tey were ddressed dd ressed by me t ll the peple  hs lst d cluded  meu. Hs er ws smple: A Free Luch!! Luch!!

Ste strted ut by erg Free Stylecuts.

Yu d’ Yu d’t hve  resturt, resturt, hrdressg sl r tetes cmplex? Here re sme exmples  wh else c d exctly the sme. Accutts, lwyers d dctrs c gve wy  ree csultt wth $150, bwlg cetres - Free gmes, supermrkets - cups r Free d tems, cr servce cetres - Free rst servce r Free brke checks, mufer shps - Free mufer checks, ldscpers d urseres - Free lw reprts...Ay busess such s clthg r y retler c smply hve  strgs ttched Free gt vuchers  $10, $20, $50 r whtever mut wll wrk r yu. Wht yu re dg s “buyg” “buyg”  ew custmer. custmer. Yu Yu d t becuse yu wt t kw hw much  regulr cus-


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Millionaire Phenomena Phenomena - Business: Business: JON GIAA GIAAN N (continued) tmer wll sped wth yu ver ther letme. “Buyg” ew custmers wth  rresstble er relly wrks, d t wrks mzgly well lmst everytme. ever ytme. It wrks becuse hum begs re cretures  hbt. We keep dg the sme ld cmrtble thgs we’ve lwys de.   get  custmer t brek ther hbt  gg t ther busess, busess, yu must gve them  very strg res t try yu. Becuse they d’t d’t kw yu, they wll t be cdet t try yu d tht’ tht’ss why  FREE er s  rsk ree wy r them t get t kw yu. Tere s e except whe ths pprch w’t wrk! It w’ w’t wrk, whe yur prduct prduct d/r servce s lusy. Whe yu d’t llw up yur custmers wth Tk Yu Yu tes, letters d ther rms  persl cmmuct. Ad  tht cse yu deserve t. Becuse gd busess s but develpg reltshps wth yur custmers. ur yur custmers t reds by shwg t hem yu cre d keep  tuch wth them   regulr bss by ml r phe. Bere yu rush ut d strt mkg ree ers t the wrld... Wrk ut the Letme Vlue Wrk Vlue  YOUR custmer custmer d test ll yur ers d des   smll scle. Alyse the results, djust djust yur pprch  eeded, d ly the g ll ut. YOU WILL kck the scks  yur yur cmpettrs every sgle tme wth ths pprch becuse they’ll stll be erg 10% . Te Letme Prt Vlue  Yur Regulr Custmer Averge Sle Sle Per Per Custmer ($) LESS - Cst O Sle ($)

Use ths rm t clculte the Letme Prt Vlue Vlue  yur custmer. custmer. It wll help yu determe hw much yu c sped up-rt t “buy”  ew custmer custmer..

Action Plan or my business 1. Bsed  the letme vlue  my custmers (use the rm  the prevus pge t wrk ut wht t s) wht srt  ers c I test  my prmts t ttrct ew custmers. 2. Why m I mkg ths er (remember (remember yu must gve the ress why  ll yur ds) 3. Wht supplers c I get t help me wth mkg these ers? See chpter 11 r pprchg yur supplers. 4. Wht srt  ers ttrct me me t ther busesses d wht hve I respded t? 5. Hw wll I mtr the respse t my ers? 6. Other ct d des rm ths chpter: Are there mre th th 5 ccelertrs t  mult mult mlldllr busess? Sure. I’ve I’ve gt 21  them tht I csstetly use. I yu’re yu’re t usg ths type  mrketg  yur busess, the I beleve yu hve lttle chce  success. I her t ll the tme, peple sy tht dvertsg des des’’t wrk r ther busess. Yu’ Yu’ve ve just gt t lugh. Wht they’re they’re relly syg syg s tht they hve’ hve’t wrked ut  wy t mke dvertsg wrk r them. I wt t leve yu wth ths l thught: Yu’re t  busess, yu’re yu’re  mrketg d sles. Get ths d yu’ll yu ’ll ever be brke g. Dsmss t d yu’ll just ctue t lve  le  “wht culd hve bee.” D’t let tht hppe t yu.

GIVES YOU - Prt Per Sle ($) MULIPLY MULIPL Y BY- N. O O  Sles Sle s Per Yer: GIVES YOU - Prt Per Yer ($) MULIPLY BY - N. O Yers As Custmer: Letme Prt Per Custmer ($):


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Te End: For You, Te Beginning Part of the Millionaire Phenomena Series

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hs l chpter  the Mllre Pheme my be the ed  the bk, but r yu, the strt   brd-ew exctg uture.

I the ext 12 mths, there wll be ther bg grup  dvduls wh wll j the exclusve mllre club. Sme wll cme s  drect d rect result  the secrets d strteges shred wth these pges. Is’t Is’t but tme tht tht “smee” shuld be yu? Decde   pth d wrk lke crzy t get there. Imge  yu culd g rm  stdg strt t  mllre wth 12 mths... Success lke tht s t rre,  smee else hs de t - ll yu eed t d s beleve yu c d t, mdel ther system, llw ther steps d  ll lkelhd, yu yu’ll ’ll get  smlr s mlr result. I y cse, mkg  strt s r better th sttg  the cuch d just dremg but t. S w tht yu hve multple welth cret pts, wht shuld yu d ext?

Create A Plan My pth t success ws busess rst d the prperty d shres. Yurs my be deret t tht. Yu Yu mght lk t strt  the Iteret prt-tme, s well s lk t the pprtutes wth the rel estte d stck mrket. Whtever t s, decde d tke ct. Here’s wht I thk yu shuld NO N O d just yet. Ad tht s, leve yur jb. Tere re sme gurus ut there tht mtvte yu t  rezy d yu g t wrk  Mdy mrg d “sck yur bss”. Yu’re Yu’ re s mtvted d emtlly emtlly chrged up tht yu eel s thugh yur jb s ly gettg  the wy  yur ewly-ud sprt d pl. It’s bee my experece tht ly very ew peple c It’s g cld turkey d jump  the welth express wth  sety et d mke  success  t.

It’s t  sg  wekess  yu sty , d t’s wse t becme strtegc  yur ext pl. Here’s wht’s relly exctg... Whe yu lly decde tht yu’ yu’re gg t becme rch t mtter wht, yur wrk d yur le tke   whle ew meg, becuse yur eergy eergy hs shted. Yu’llll hve  sprg  yur step, Yu’ step, yur reds d mly wll certly see the derece. S use yur jb s leverge d yur evegs s yur pprtuty t buld  sde-busess usg the teret, rel estte r shremrket s yur secd strem  cme. Strt prt-tme d the buld utl yu hve eugh csh w d cdece t sck yur bss rever.

Work Your Plan Let’s ce t, yur rst mll s gg t be  chlLet’s lege. Wth ll the ew kwledge d emt yu’ll yu’ll experece, yu mght t tmes dubt whether t’s t’s pssble r yu. S, yu hve t devse wys t keep yu  trck t cheve yur ed result. Yu’ Yu’llll eed  wrtte pl, specc steps d mst mprttly, mprttly, sel-mpsed dedles. Ts my be the hrdest thg r yu t d, but t’ t’ss the ly wy yu’ll tur yur drems  t relty. Yur rst ct step my eel lke yu’re yu’re steppg   cl, but yu’re t. Yu’re Yu’ re prepred, yu kw kw wht yu wt d yu yu w hve  pl d blue-prt t get t. Remember, t tkes ct t see results. I yu yu’’re t dg smethg, thg wll hppe. D’t thk s much but wht c g wrg, s yu d but wht c g rght. Sure, yu eed t d wrsecse scer lyss  yur dels, but kw tht wrsecse rrely hppes. Just remember remember,, whe yu’ yu’re gd t mkg excuses,

Millionaire Phenomena: Phenomena: CONCLUSION (cont.) t’ss dcult t excel t ythg else. t’ Never Stp Lerg

trsmtted. Te derece betwee successul peple d thse tht gve up, s tht successul peple d d’’t let lure tur  t rd blcks.

Yur udt d pltrm rm Yur rm whch yur uture wll be bult s specc kwledge. Tere mre mre specc kwledge yu hve, the deeper yur udts, the hgher yur ultmte rech.

Successul peple ler rm ther lures, mke chges  ther strtegy  they eed t d keep mvg rwrd.

Oe  the gret thgs but hvg mey, mey, s tht yu c leverge kwledge s much ster.

Yu kw the det  sty, Yu sty, “Dg the sme thg ver d ver d expectg deret results.” results.” Te det  success s tht “Tere s  lure, ly results. “

A lttle-kw secret tht tht t my peple kw kw but s tht the wy t st-trck yur success s t use ther peple’s peple’s kwledge d experece. Why ler thrugh yur yur w mstkes, whe yu yu c ler ther peple’s successes? Yu c lterlly sve yers  tme, ert d rustrt by llwg  lredy exstg system tht wrks.

Peple ukwgly d uwttgly restrct themselves, but trust me whe I tell yu tht yu d’t hve  clue hw hgh s hgh yet,  yu just gve yursel  chce, yu c ccmplsh s much mre th yu ever thugh pssble.

Find A Mentor I ct, d severl metrs. Yu Yu my be surprsed t her tht I hve 30 r 40 metrs. Sme I’ve ever ctully met, d they wuld wuld’’t kw me  I wlked pst them  the street. I’ve expereced ther gudce thrugh bks, CD’s, DVD’s, DVD’ s, hme study curses d semrs. Oly  hdul hve I mde e--e ctct. Here’s  quck q uck welth secret. Fd  metr tht hs cheved the type  success tht yu wt, d seek them ut. Be cretve  hw yu pprch them, d’t be dull d brg. I they hve curses r mterl  ther subject mtter,, vest  the kwledge, becme  studet d ever ter stp lerg. Yu my thk successul peple re t busy t Yu smply stp wht they’ they’re re dg d tlk t yu, hwever wht I hve ud s tht  yu’ yu’re persstet, shw gret gret ethussm d ctully llw thrugh they’re they’re mre th hppy t shre wth yu ther mll dllr secrets.

Closing Thought I hpe tht s yu red ths bk, yu’re ble t eel the pss d emt tht ll ur welth experts


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