A study on Impact of Advertising in B2B marketing OJT title: preparing prospective customers database making sales calls
Presented by: K.SURESH 22-079
CONTENTS ◦ Introduction ◦ Industry Profile ◦ Company Profile ◦ Objectives ◦ Scope & limitations ◦ methodology ◦ Review of Literature ◦ Data analysis ◦ Findings & suggestions ◦ Learnings
INTRODUCTION The
project undertaken on “Impact of Advertising In B2B marketing” is to know about the effectiveness of the advertising in B2B Marketing.
This
study reveals which promotional media is effecting more on business and how much it is effecting.
This
gives me immense experience and exposure towards how B2B bu siness using promotional tools to improve their business.
INDUSTRY PROFILE Today’s
world is more or less an “Internet world”, where people spend most of their time over
internet. When
internet is concerned, the “Web Development” through internet comes int o discussion. Web development is a broad term for work involved in developing a web site.
It
include web design, web content development, client liaison, web server, and network security configuration & e-commerce development.
The Rise & Journey of Web Development in India: It
was in 1991, when the first website was developed in India. Since then, t he web development industry has never looked back. Intelligence combined with determination, form the base of the web industry.
There
has been an amazing increase in the extension to the basic web production in the last few years. Use of still graphics, animated graphics, has increased remarkably. Web has become more interesting with the arrival of 3D technology of VRML(Virtual Reality Mark up Land page)
Future of Web Development Industry in India Though
the web designing & development industry in India is now at a greater pace, but the future of this depends on how well it is taken care of.
The
web designing & development industry has got tr emendous foundation in India & it has got a shining future. Excellent results are expected from online auction sites like eBay.
COMPANY PROFILE Webkuteer Internet Pvt Ltd. is a technology support providing highly scalable web solution with innovative approaches and advanced methodologies. The company focuses in developing products and prov iding end to end solutions in web application engineering. It concentrate on web strategy consulting analysis and web design wi th seamless integration. It works with clients in a variety of industries on a wide range of web solutions, such as information architecture, creative web design, web analytics, web usability, web strategy, email marketing, database development, search engine marketing, ecommerce sol utions, content management systems, web hosting, domain name registrations, mobile application development and many more.
Mission
We endeavor to maximize value for our customers by offering efficient and cost effective solutions for business promotion, process support and transaction accomplishment. Vision
We strive to become an integral part of every organizations business promotion plan. Parent Company
Sai Bhavana Chit funds Ltd.
Services Offered
Custom Software Network Solutions Mobile Applications Web Applications E-Commerce Solutions Marketing solutions
objectives To study Effectiveness of an advertising in B2B marketing, and to understand which media
effecting more. To understand the selling activity and working climate
Scope In recent years web design companies have been facing growing competition. Many companies are providing different types of packages in website designing and trying to grab the market. Even individuals are becoming competitors to the companies as they are designing and developing websites at home in low cost so that they became threat to the industry.
Limitations The present study was not out of limitations. I have faced some obstacles at the time of pr eparing this report. But as an intern it was a great opportunity for me to know the sales activities and the marketing strategy. Some constraints are as follow◦ One of the major limitations is the shortage of time. Since the officials had no enough time t o respond toward my query but they had tried their best to help me to provide information. ◦ Because of the limitations of various sources of infor mation the report doesn't contain many important information and data. So, I was incapable to provide valuable information. ◦ The main constraints of the study are inadequate access of i nformation, which has hampered the scope of analysis required for the study.
methodology Data for the study: Primary data: It has been collected by a structured questionnaire and also through observations and interviews. Secondary data: It was collected through different company broachers and manuals of the company Sampling techniques : The technique used is convenient sampling Sample size :I have collected data of 110 members out of which I found 10 are incomplete data which can’t be used for analysis so I analyzed data of 100 respondents. Statistical tools:Many statistical tools like Pie charts, Bar graphs, and excel.
REVIEW OF LITERATURE Advertising Theories and Models . how well can these be transferred from text into reality? -University of Halmstad The study has focused on finding out if there are any traces of the theories and models in the
organizations advertisements. The models aim to point out the different steps that an advertisement has to take a customer
trough before purchase, and this study has examined if the organizations advertisements has succeeded with this.
Advertising descends from marketing communications and to create a good advertisement the
process must work from the beginning. For advertising to be successful, the literature claims that the organisation must be aware of the whole process.
Age vs impact of advertisement 40 35 30 25
No
20 15 10 5 0
25-35 years
35-45years
above 45 years
Below 25 years
Yes
Form of add vs its impact 30 25 20 Desire to purchase
15
Interest 10
Positive impressioin Recall
5 0 A moving action oriented ad
A picture depicting a story
Just the printed words
word with sound
Words with a visual
Words with sound
Does advertisement has an impact on your buying? Total
16%
No Yes 84%
Which media gets your attention? Total
print radio television word of mouth
print
23
23%
Radio
8
8%
Television
57
57%
word of mouth
12
12%
How does an advertisement affect you? Total
17, 17%
19, 19%
Desire to purchase Interest
20, 20%
Positive impressioin 44, 44%
Recall
How long does the impact of an advertisement lost on you? Total
14% 34%
Few hours
13%
More than a month One day One month
17%
22%
One week
Does advertisement urge you to try a new brand? Total
17%
No 83%
Yes
How often do you buy the same product as you see in the add? Total
60 50 40 30
Total
20 10 0 Always
Most of the time
Never
Some times
Does the picture of a famous personality in the TV add make you think that? Total
It does not affect you 2% 18% 42% 20%
It must be expensive The brand is facing intense competition The company must be big
18%
The product is of high quality
What is the reason for preferring a particular brand? Total
10% 29%
design of product price range product range
36%
quality 16% 9%
width and depth of the product
Findings and suggestions Advertising has an impact in B2B marketing.
•
Advertising plays a major role in enhancing business.
•
Television is the most preferred media for catching most of the people attention
•
Advertisements mainly generates interest in the customers and leaves a positive impression.
•
As advertisements enhancing the business and generating interest with leaving positive impression I would suggest that every business should use advertisements for promoting the products and services.
•
LEARNINGS Gained real life exposure in dealing with customers and got a clear idea about marketing and sales strategy as well as promoting brand.
