A STUDY ON SALES PROMOTION AT BAJAJ

A STUDY ON SALES PROMOTION

INTRODUCTION

SALES PROMOTION

Broadly speaking promotion means to push forward or to advance an idea in such a way to gain its acceptance and approval. Promotion is any communicative activity whose main object is to move forwards the product, service or idea in a channel of distribution.

It is an effort by the marketer to inform and persuade buyers to accept, resell, recommend and use the article, service or idea which is being promoted. Promotion is a form of communication with an additional element of persuasion. The promotional activity always attempts to affect knowledge, attitudes preferences and behaviours and behaviours of the recipients i.e. buyers. The element of persuasion pe rsuasion to accept ideas, product, services, etc is the heart of promotion.

In any exchange activity, communication is absolutely necessary. You may have the best product, package and so on. It may have fair price. But people will not buy your product, if they have never heard of it, and they are simply unaware of its existence.

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The marketer must communicate to his prospective buyer and provide adequate information in a persuasive language. People must know that the right product is available at the right place and at the right price; this is the job of promotion in marketing

What is Promotion?

Promotion is a process of marketing communication involving information, persuasion and influence. Promotion has three t hree specific purposes. pu rposes. It communicates marketing information to consumer, users and resellers. Promotion persuades and convinces the buyer and enters into consumer behavior. Promotional efforts act as a powerful tool of competition providing the cutting edge of its entire marketing programme. Marketers have adopted a communication view of their firm‟s promotional activities.

Receiver is now regarded as an active participant in the process of

communication. All marketing communications must be planned as part of the total system, not as independent pieces. The communication or promotion mixes four ingredients viz: 

Advertising



Publicity



Personal selling



All forms of sales promotion

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The marketer must communicate to his prospective buyer and provide adequate information in a persuasive language. People must know that the right product is available at the right place and at the right price; this is the job of promotion in marketing

What is Promotion?

Promotion is a process of marketing communication involving information, persuasion and influence. Promotion has three t hree specific purposes. pu rposes. It communicates marketing information to consumer, users and resellers. Promotion persuades and convinces the buyer and enters into consumer behavior. Promotional efforts act as a powerful tool of competition providing the cutting edge of its entire marketing programme. Marketers have adopted a communication view of their firm‟s promotional activities.

Receiver is now regarded as an active participant in the process of

communication. All marketing communications must be planned as part of the total system, not as independent pieces. The communication or promotion mixes four ingredients viz: 

Advertising



Publicity



Personal selling



All forms of sales promotion

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PLANNING PROMOTIONS TO BENEFIT THE CONSUMER:

Promotions, which deliver value, will go a long way in building customer franchise; marketers must work out different promotions to attract various kinds of customers. Make use of lose of more for less to attract the promise could buyer who switch brands frequently, here the opportunity of getting a bargain will prove to be a source of value for the customer.

Reward the regular buyers with a lower price during certain months of the year; here the marketer must make effort to convey that there few promotion offers are exclusively meant for their regular buyers only. Offer lesser prices and communicate a feeling of protecting them against inflation, this gesture will ensure that the consumers will remember the value of getting the same for a lower price especially when the value of money is corded by rising prices .

When prospective consumers are postponing their purchase decision especially seen in the core of consumer durables promotions in the form of discounts, freebies etc. could motivate them to take the decisions more quickly.

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Objectives of Sales Promotion

You have learnt that the main objective of sales promotion is to increase sales. However, there are also some other objectives of sales promotion. The objectives are: i. To introduce new products ii. To attract new customers and retain the existing ones iii. To maintain sales of seasonal products iv. To meet the challenge of competition Let us learn about these objectives in details. (i) To introduce new products : Have you ever heard about distribution of free samples? Perhaps you know that many companies distribute free samples while introducing new products. The consumers after using these free samples may develop a taste for it and buy the products later for consumption.

(ii) To attract new customers and retain the existing ones : Sales promotion measures help hel p to attract or create new customers customer s for the products. produ cts. While moving in the market, customers are generally attracted towards the product that offers discount, gift, prize, etc on buying. These are some of the tools used to encourage the customers to buy the goods. Thus, it helps to retain the existing customers, and at the same time it also attracts some new customers to buy the product. HKBK DEGREE COLLEGE

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(iii) To maintain sales of seasonal products : There are some products like air conditioner, fan, refrigerator, cooler, winter clothes, room heater, sunscreen lotion, glycerin soap etc., which are used only in particular seasons. To maintain the sale of these types of products normally the manufactures and dealers give off-season discount. For example, you can buy air conditioner in winter at a reduced price. Similarly you may get discount on winter clothes during summer.

(iv) To meet the challenge of competition: Today‟s business faces competition all the time.New products frequently come to the market and at the same time improvement also takes place. So sales promotion measures have become essential to retain the market share of the seller or producer in the product-market 

Tools of Sales Promotion To increase the sale of any product manufactures or producers adopt different measures like sample, gift, bonus, and many more. These are known as tools or techniques or methods of sales promotion. Let us know more about some of the commonly used tools of sales promotion.

(i)

Free samples: You might have received free samples of shampoo, washing powder, coffee powder, etc. while purchasing various items from the market. Sometimes these free samples are also distributed by the shopkeeper even without purhasing any item from his shop. These are distributed to attract consumers to try out a new product and thereby create new customers. Some businessmen distribute samples among selected

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persons in order to popularize the product. For example, in the case of medicine free samples are distributed among physicians, in the case of textbooks, specimen copies are distributed among teachers.

(ii) Premium or Bonus offer: A milk shaker along with Nescafe, mug with Bournvita, toothbrush with 500 grams of toothpaste, 30% extra in a pack of one kg. are the examples of premium or bonus given free with the purchase of a product. They are effective in inducing consumers to buy a particular product. This is also useful for encouraging and rewarding existing customers.

(iii) Exchange schemes: It refers to offering exchange of old product for a new product at a price less than the original price of the product. This is useful for drawing attention to product improvement. „Bring your old mixer -cum-juicer and exchange it for a new one just by paying Rs.500‟ or „exchange your black and white televisio n with a colour television‟ are various popular examples of exchange scheme.

(iv) Price-off offer: Under this offer, products are sold at a price lower than the original price.„Rs. 2 off on purchase of a lifebouy soap, Rs. 15 off on a pack of 250 grams of Taj Mahal tea, Rs. 1000 off on cooler‟ etc. are some of the common schemes. This type of scheme is designed to boost up sales in off-season and sometimes while introducing a new product in the market.

(v) Coupons: Sometimes, coupons are issued by manufacturers either in the packet of a product or through an advertisement printed in the newspaper or magazine or through mail. These coupons can be presented to the retailer while buying the product. The holder of the coupon gets the product at a discount. For example, you HKBK DEGREE COLLEGE

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might have come across coupons like, „show this and get Rs. 15 off on purchase of 5 kg. of Annapurna Atta‟. The reduced price under this scheme attracts the attention of the prospective customers towards new or improved products.

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TITLE OF THE PROJECT

“A project on sales promotion by Bajaj Company at Vardha enterprises,

Bangalore”

STATEMENT OF THE PROBLEM

The research problem selected for the analysis entitled “sales promotion” by Bajaj company at Vardha enterprise Bangalore. This topic is selected because Bajaj Discover is one of the largest selling two wheeler in India and to know the strength and weakness of this two wheeler.

SCOPE OF STUDY The area of is limited to the segment selected within the town of Bangalore, Karnataka. Further scope is narrowed down only to the study of the identified segments.

OBJECTIVES OF THE STUDY 

To measure how the customer preserves your performance against men requirements comparing that of your competitors.



To understand dissatisfaction of customers



To make the necessary product, services or organizational changes to achieve the ideal level of service.



To make necessary suggestions based on the findings.

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TYPE OF RESEARCH The present study is diagnostic descriptive type of research, which focus on sales promotion by Bajaj Discover at Vardha enterprises.

TOOLS OF DATA COLLECTION The information relevant for the study is drawn from secondary data which alone is not sufficient primary data is collected through to conduct the study successfully.

METHODS OF DATA COLLECTION

Primary data

The primary data used for the purpose of preparing questioner and distributing it to the customers of the Bajaj Discover. . Secondary data

Secondary data was collected by the following means: 

Refers of newspaper



Magazines



Website



Various types of advertisements

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PLAN OF ANALYSIS

Raw primary data has been collected with the help of questioner. The raw data has been with the help of table. Conclusion have been drawn which is followed by recommendation and suggestions, keeping the objectives in mind through out of the study.

LIMITATIONS OF THE STUDY 

The research does not cover the whole market of Karnataka.



The bias of the respondents may pose as a limitation of the study.



The sample size was confined to hundred respondents keeping in view time and cost constraints.



The survey was conducted only in urban sectors respondents. Thus it cannot be generalized.



Due to constraints in depth research work could not be carried out.

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INDUSTRY PROFILE

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HISTORY OF INDIAN TWO—WHEELER INDUSTRY India is the second largest manufacturer and producer of two – wheelers in the world. It stands next only to Japan and China in terms of the numbers of twowheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passenger car industry, rising demand for personal transport. Inefficiency in the public transportation system etc; The Indian two wheeler industry made a small beginning in the early 50s when automobile products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers.

In1948. Bajaj Auto began trading in imported Vespa scooters and three – wheelers. Finally, in 1960, it setup a shop to manufacture them in technical collaboration with Piaggio of Italy.

In the initial stages the scooter segment was dominated by API: it was later overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. The motorcycles segment was no different, with only three manufactures viz Enfield, Ideal Jawa and escorts. While Enfield bullet was a four – stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by Enfield 350 cc bikes and Escorts 175 cc bike.

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The two – wheeler market was opened to foreign competition in the mid-80s. And the then market leaders-Escorts and Enfield- were caught unaware by the onslaught of the 100cc bikes of the four Indo – Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycled, which grew at a rate of nearly 25 % CAGR in the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14 % leading to a peak volume of 1.9 vehicles in 1990. The entry of Kinetic Honda in mid – eighties with a variomatic scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women, towards buying scooters, who were earlier, inclined towards moped purchases. In the 90s, this trend was reversed with the introduction of scooters, In line with this; the scooter segment has consistently lost its Part of the market share in two wheeler market. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda, showed a marginal decline in 1992.

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The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits.

THE MAJOR PLAYERS IN THE INDUSTRY:

1. Hero Honda 2. Bajaj Auto 3. TVS Suzuki 4. Yamaha India 5. Honda

HERO HONDA:

This is in collaboration with the Honda Company of Japan; it was the second company to enter the Indian market in the 100 cc class bikes with the collaboration of Japan and it has a four stroke engine having a fuel efficiency advantage over the three bikes. Fill it, shut it, forget it, is the heart of the advertisement message of Hero Honda. Hero Honda is at present running the loose motor cycle market having a market share of 60%. „

Hero Honda bikes available in the market; 

Karizma



CBZ Extreme

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A STUDY ON SALES PROMOTION 

Splendor



Pleasure



Passion



Hunk

Bajaj Auto: Bajaj is currently India's largest two and three-wheeler manufacturer

and one of the biggest in the world.

Bajaj bikes available in the market; 

Pulsar



Platina



Discover



XCD



Avenger

TVS MOTORS:

TVS Suzuki, a leading two wheeler company began with the vision of founder of the Sundaram Clayton Group, the late T.V. SHRINIVASAN - “to design, develop and produce an affordable moped for the Indian family”.

TVS holds a major part of the share in the automobile market in India. bikes available in the market 

Apache



Jive



Victor



Scooty pep

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Yamaha Motors:

It is joint venture Company formed by the alliance of Escorts limited. The flagship company of the Rs. 3600 crores Escorts group a major in the engineering industry with 19 plants employing 20,000 people in India including two wheeler business and Yamaha motor co Ltd; Japan, with Rs. 26,400 crores (Us$7.33 billion) is the global giant in two wheelers with 60 factories in 45 countries.

bikes available in the market 

Yamaha Libero



Yamaha R15



Yamaha FZ 150



Yamaha Fazer

HONDA MOTORCYCLES

Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan. Honda is the world's largest manufacturer of two wheelers. Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited. Headquarters of the company are located at Gurgaon in Haryana state of India. In December 2002, HMSI got ISO 14001 certification Honda Brands 

Honda Aviator



Honda Activa



Honda Dio



Honda Eterno HKBK DEGREE COLLEGE

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A STUDY ON SALES PROMOTION 

Honda Unicorn



Honda Shine



COMPANY PROFILE

The Bajaj Group came into existence by Jamnalal Bajaj, founder of the Bajaj Group, during the turmoil and the heady euphoria of India's freedom struggle. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause.

Kamalnayan, the eldest son OF Jamnalal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the Group, but also diversified into various manufacturing activities, elevating the Group to the status it enjoys till this day.

Rahul Bajaj today heads the Group. He has been the Chief Executive Officer of Bajaj since 1968 and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievements at various nationaland international firms.

Bajaj is currently India's largest two and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to currently register an impressive figure of Rs. 42.16 billion (US $936 million).

Established in 1945, Bajaj Auto ltd. was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in

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India. The company got a production license in the year 1959 and fastened the technical collaboration with Italian PIAGGIO in 1960.

The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name “BAJAJ”. Maharashtra Scooters Ltd.,

a company with 24% equity

participation BY THE COMPANY AND 27% PARTICIPATION FROM Maharashtra State Government‟s Western Maharashtra Development Corp. was formed in the year 1975 under the “Horizontal transfer of technology” policy.

The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the company. These scooters are marketed through the company‟s distribution network and under the company‟s

brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 & 1991 respectively. Today the company has become a market leader with annual production In excess of 1.35 million units which was about 4000 units in 1961. These days Baja Auto Lt. has started offering products in all segments (mopeds, scooters, motor cycles, three wheelers).

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GROUP OF COMPANIES:

Group comprises of 27 companies and was founded in the year 1926. The important companies in the group are:-

Bajaj Auto Ltd.,



Maharashtra Scooters

Bajaj Auto Finance Ltd.,

2 and 3 wheelers





2 wheelers

Finance Company

Mukund Ltd.,



Steel

Bajaj Hindustan Ltd.,



Sugar, Industrial Alcohol

Bajaj Electrical Ltd.,



Magnetos,

Lamps,

Fans

and

other

Electrical Appliances, Dye Casting Components.

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PRODUCT LINE DEVELOPMENT:

Nov 29, 1945

:

Bajaj Auto comes into existence as M/s.

Bachraj Trading corporation Private Limited. 1948

:

Sales in India commence by importing two

and three Wheelers. 1959 -1960

:

Bajaj Auto becomes a public limited company. Bhoom‟s Pooja of Akrudi Plant.

1960-1970

:

1971

Bajaj Auto rolls out 100000th vehicle. :

The three wheeler goods carrier is

introduced. 1972

:

The Bajaj Chetak is introduced.

1976

:

The Bajaj Super is introduced.

1976-1977

:

Bajaj Auto achieves production and sale of 100000 Vehicles in single financial year.

1077

:

The rear engine Auto Rickshaw is

introduced. 1981

:

1985

:

The Bajaj M-50 is introduced. Production commences at Valley,

Aurangabad in a record time of 16 months. 1986-1987

:

The Bajaj M-80 and Kawasaki Bajaj KB100

Motorcycles are introduced. 500000 vehicles produced and sold in a single financial year. 1990

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:

The Bajaj Sunny is introduced.

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1991

:

The Kawasaki

Bajaj 4S Champion is introduced. 1994

:

1994-1995

:

The Bajaj Classic is introduced.

One million more vehicles produced and sold in this financial year.

1995

:

Agreements signed with Kubota of Japan

for the development of diesel engine for three-wheeler and with Tokyo R&D for non geared scooter and moped development.

1997

:

The Kawasaki Bajaj Boxer and the R.E.

diesel Auto Rickshaw are introduced. 1998

:

June 7th Kawasaki Bajaj Caliber Roll out of

waluj. July 25th legend, India‟s first four stroke scooter rolls out

of Akurdi.

Oct 1998

:

Spirit Launched.

1999

:

Caliber motorcycle notches up 100,000 sales in

record time of 12 months. 2000

:

The Bajaj Safire is introduced.

2004

:

Boxer, Introduced pulsar 150 and 180

2006

:

Discover DTS-I

2007-08

:

Pulsar 200 cc DTS-I, Pulsar 220 cc- DTS-fi,

and pulsar DTS-i

XCD 135 DTS-si, HKBK DEGREE COLLEGE

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2008-09

:

New Variants of Pulsar

:

New model of Pulsar – Pulsar 135 is introduced

introduced 2009-10

AWARDS: Bajaj has several national and international awards in recognition to their corporate excellence. Here are some significant milestones. 

ISO 9002 certificate awarded by the bureau verities quality international (BVQI) to the moped & motor cycle.



ISO 14001 certificate awarded by the bureau verities quality international (BVQI) to the moped &motor cycle.



ISO 9001 certificate awarded to the Akrudi plant by the (BVQI) in 1997.



Best productivity performance awarded for the automobile industry (1992-94) awarded by National productivity council.



Export excellence trophy (1993-94) awarded by the engineering export promotion council.



National awarded for outstanding export performance (1994-95) awarded by the ministry of commerce, Government of India.

GLOBAL PRESENCE 

Distribution network covers 50 countries



250,204 units exported in 2005-06



Dominant presence in Sri Lanka, Colombia, Bangladesh, Mexico, Central America, Peru and Egypt.



Largest exporter of three-wheelers; over 75,297 units exported in 2005-06.

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ACCOMPLISHMENTS Bajaj Auto continued to be India‟s largest exporter of two and three wheelers,

during 2005-06, it exported 250,204 two and three- wheelers---- which represented a growth of27 percent over 2004-05. Experts now constitute 11 percent in volume terms and 12 percent of its value of net sales.

DEALER PROFILE:

Company Name

:

VARADHA ENTERPRISES

Established

:

2004

Registered Office

:

NO.1887|1,4th cross,

HENNUR MAIN ROAD. St.THOMAS TOWN POST, KACHARAKANAHALLI, BANGALORE 84

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SHOW ROOM DETAILS A Varadha enterprise was started in 2004 by A. Baranidaran on Hennur main road. The company has a total of 13 employees including 5 mechanics who takes care of the after sales servicing of the bikes. The showroom sells anywhere from 50 to 100 bikes a month and is the main distributor of pulsar bikes in Hennur. The main strengths of the show room are 1) The location of the showroom is ideal 2) Little competition from other dealers 3) Good prices and good after-sales services

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PRODUCT PROFILE BAJAJ PULSAR: Pulsar - the great Bajaj Pulsar has the reliable technology and superior parts, it keeps going on and on, in the harshest road of all life. Pulsar is the bike manufactured by Bajaj which gives the good mileage and it is stylish bike. It is all set to redefine existing standards with its looks and new riding experience. And to top it all, an unbelievable mileage and performances standards that you can only expect from Bajaj Pulsar. The Pulsar is a tough and sleek 4 – stroke – stroke machine. Crafted with the best of Bajaj‟s companies worldwide technology. Each part, right from the engine to the body frame is designed to withstand the rough and tough conditions. Be it in the streets or on the highway. PULSAR is not the ordinary bike; it comes as a big surprise. To those who name resigned to the fact that present full size bike do not satisfy their basic needs of riding ridi ng comfort, loading loadin g capacity and better b etter fuel efficiency, efficienc y, PULSAR is a big surprise as it has got. Generation next technology included in the package of the equipments of this high flying bike is the revolutionary digital biking. Digital biking is the combination of various advanced systems like digital CDI, TRICS lll and Digital Twin Spark ignition (DTSi). Its highly masculine outlook with sporty, dashing structure gives the complete satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the situation of

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overcrowded street due to the presence of 17” alloy wheels with 1330 mm wheelbase. Its comfort statement includes front telescopic suspension, Nitro X – Nitrogen assisted rear gas shockers with triple rated spring. Due to these comfort features, this bike is highly accommodative in any terrain.

Feeling of proper riding is provided by different high end features like improved clutch, cylinder head with Roller Rocker Arms, optimized intake and exhaust systems & new valve timings. Its advanced exhaust TEC (Torque Expansion Chamber) technology ensures the higher performance at lower rpm.

PULSAR 180 DTS-i

This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.

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Bajaj Pulsar 180 DTSi gives superior performance, has a great lineup of standard equipments and overall looks good too. This is one of the most visible motorcycles on Indian roads. The alternatives for this bike are HH Hunk/CBZ Xtreme/Achiever, TVS Apache RTR, Honda Unicon.

Bajaj Pulsar Bajaj Pulsar 180 DTS-i Technical Specifications : Engine

Type

Air-cooled, 4-stroke DTSi

Displacement (cc)

178.66 cc

Maximum Power

17.02 @ 8500 rpm

Maximum Torque

14.22 Nm @ 6500 rpm

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Dimensions:

Wheelbase (mm)

1345

Kerb Weight (Kgs)

147

Suspension:

Front

Telescopic, 130 mm stroke

Rear

Triple rated spring, 5 way adjustable with 101 mm travel Nitro shock absorbers

Brakes:

Front Disc

260 mm Disc

Rear Drum

130 mm Drum

Tyres:

Front

90/90 x 17 – Tube

Rear

120/90 x 17 – Tube

Electricals:

Battery

12V Full DC

Head Lamp (Low/High

35W / 35W with 2 Pilot

Beam – Watts)

Lamps

Fuel:

Tank Capacity

15 Litres

Reserve

3.2 Litres (2 Litres Usable)

PULSAR 150 DTS-i

Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc. The Bajaj Pulsar is the first bike in India which came in direct competition with the Hero Honda CBZ. Later Bajaj introduced Pulsar 150 cc DTS-I with digital twin spark HKBK DEGREE COLLEGE

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ignition and till today Pulsar is one of the most sought after bike in the 150 cc segment. It has definitely won over other bikes, but let us justifies its triumph.

The engineers at Bajaj realized the fact that there is no beauty and only brawn; it is not going to sell in the Indian market. Claimed to be designed and developed in Japan, this bike does have a head turning looks. The most noticeable feature of this bike is the tank. Big tanks give a big bike feel, and when Pulsar was introduced, it had one of the biggest tanks in India.

Engine

The new Pulsar's 150cc engine delivers a power output of 13.10bhp at 8000 rpm. It has a wonderful pickup clocking 0-60kmph in 5.66 seconds. It produces a maximum torque of 12.28 Nm @ 6500 rpm. The Pulsar engine remains relatively

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smooth but when pushed hard it does lose some of its smoothness. Also at low speed and at low momentum the Pulsar engine does feel a bit lumpy. Compared to the other 150-160 cc bikes, the Pulsar 150 DTSi can be described as the "Jack of all trades" that doesn't quite excel in any particular parameter but has a lot of decent features.

Design And Comfort

As part of its 2009 pulsar series, Bajaj has added few new features to its flagship product pulsar 150cc. The new pulsar 150cc gets tank scoops borrowed from the pulsar 200cc. The decals on the tank are large and stylish. It also gets full black theme - from engine to alloy wheels to shock absorber. Pulsar 150cc also gets a powerful headlamp which now gets power directly from the battery. However the engine remains unchanged, the transmission is slick and precise. Heel and toe lever gives pulsar 150cc an attractive look. But the rattles and squeaks are still not sorted which will be quite evident in any test ride. The headlight comes with city lights or tell-tale lights which are a value addition to its looks. The tail part of the bike is nicely designed. The new razor sharp rear light definitely adds to the uniqueness of Bajaj Pulsar.

Ride and Handling

Riding position on the Pulsar 150 DTSi is much sportier as compared to other bikes. The quality of the ride is the best among the 150 cc bikes, thanks to its plush shock absorbers. Even the handling is not too bad on the 150 Pulsar DTSi, except that the shock absorbers are set to pamper your back rather than attacking the race tracks. The clutch works perfectly but the gearbox still needs a bit of improvement. It hits a top speed of 108kmph.

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Variants And Colour

New Pulsar 150 comes in 4 different colours: Black, Blue, Red, and Silver

PULSAR 135 DTS-i

Bajaj Pulsar‟s another commuter variant to have graced the Indian tarmac is the

elegant 135 cc four valve DTS-i engine and being a light sports bike, it has both the power and agility to let you weave your way through the city traffic, effortlessly



Stylish petrol tank flap along with air scoop



New silencer with ExhausTEC technology



Split seat that provides better sitting space



Is very light weight



Delivers the maximum power of 13.5 PS



Constant velocity carburetor

HKBK DEGREE COLLEGE

Page 32


Bajaj Pulsar 135LS Specifications: Engine

Type Displacement (cc) Max. Power (Ps @ RPM) Max. Torque (Nm @ RPM) Starting

4 stroke, air cooled, 4-valve, single cylinder, SOHC, DTS-i 134.66cc 13.5 @ 9000 rpm

11.4 @ 7500 Kick + Self start

Suspension

Front

Telescopic Front Fork with antifriction bush (Stroke 130) Trailing arm with Co Axial Hydraulic cum

Rear

Gas filled adjustable Shock Absorbers and Triple rate Coil Spring

Brakes

Front

Disc (Diameter 240 mm)

Rear

Drum (Diameter 130 mm)

Tyre

Front & Wheel Size

Rear & Wheel Size

Tubetype Unidirectional – 2.75 x 17″ & 1.4 X 17, 5 Spoke Alloy Tubetype Unidirectional – 100 / 90 x 17″ & 2.15 X 17, 5 Spoke Alloy

Fuel Tank

Total litres

Capacity : 8 litres,

(reserve, usable)

Reserve : 2.5 litres (1.6 litres usable)

Electricals

System

12 V Full DC

Headlamp

35/35 W with 2 pilot lamps

HKBK DEGREE COLLEGE

Page 33


(Low/High BeamWatts) Dimensions

Wheelbase

1325 (mm)

Ground clearance

170 mm

Kerb Weight

122 Kg

Key Features

Auto Choke

Yes

Clip-on handle bar

Yes

Speedometer

Digital

Tachometer

Digital type with analog display

Fuel gauge

Digital

Tripmeter

Digital

Wheel type

Alloy

PULSAR 220 DTS-Fi

Bajaj Motors launches the yet another variant called Pulsar DTS-Fi. It has the world‟s first 4 stroke digital twin spark fuel injected engine of 220 cc. This

ravishing variant has a unique digital speedometer along with engine malfunction indicator which would convey any malfunction to the user. Pulsar 220 DTS-Fi is the India‟s first bike to deliver a high wattage of H7, 55W of light that ensures the

constant illumination at all times. Other salient features are as follows:

HKBK DEGREE COLLEGE

Page 34




High Oil Temperature indicator



Low Battery Voltage indicator



Choked Air Filter indicator



Low Engine Oil Level indicator

HKBK DEGREE COLLEGE

Page 35


Bajaj Pulsar Bajaj Pulsar 220 DTS-i Technical Specifications :

Engine: Type

Air-cooled, 4-stroke Single Cylinder

Displacement (cc)

220 cc

Valve Per Cylinder

2

Carburettor

UCAL UCD 32

Maximum Power

21.04 @ 8500 rpm

Maximum Torque

19.12 Nm @ 7000 rpm

Bore x Stroke (mm)

67 x 62.4

Compression Ratio

9.5 : 1

Staring

Electric

Transmission: Clutch

Wet Multiplate

No. Of Gears

5

Gear Shift Pattern:

1-down, 4-up

Chassis: Type

Double Cradle Down Tube

Dimensions: Wheelbase (mm)

1350

Height (mm)

1165

Length (mm)

2035

Width (mm)

750

Ground Clearance (mm)

165

Saddle Height (mm)

795

Kerb Weight (Kgs)

150

Suspension: HKBK DEGREE COLLEGE

Page 36


Front

Telescopic, 130 mm stroke

Rear

Nitrox, with 90mm travel

Brakes: Front Disc

260 mm Disc

Rear Disc

230 mm Drum

Tyres: Front

90/90 x 17 – Tubeless

Rear

120/80 x 17 – Tubeless

Electricals: Battery

12V, 9 Ah, Full DC

Head Lamp – Low

Projector Lamp, 55W

Head Lamp – High

Ellipsoidal Lamp, 55W

Tail / Stop Lamp

LED Type

HKBK DEGREE COLLEGE

Page 37


UPCOMING MODELS OF BAJAJ PULSAR

BAJAJ PULSAR 200 DTS I It‟s unlike any motorcycle you‟ve ever seen before. Sleek yet powerful, the new PULSAR 200 comes loaded with lots of

features: , stylish fuel tank, classy

taillight,

meter

combination

panel

.

The easy riding and fine handling makes the new PULSAR 200 IS the ultimate in pleasure commuting. With spacious seating, long stroke - front and rear suspension and powerful brakes, it makes riding on both city streets and highways more enjoyable than ever. This model aims on catching the attraction of the young generation . 

Dual disc brakes



Powerful 220 cc engine



Fuel injection technology

HKBK DEGREE COLLEGE

Page 38


ANALYSIS AND INTERPRETATION

HKBK DEGREE COLLEGE

Page 39


Table No. 1:Table showing the percentage of age Group of Respondent

AGE GROUP

NO.OF RESPONDENTS

PRECENTAGE

Less than 18

08

16%

18-25

14

28%

25-35

18

36%

35-45

10

20%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 40


Graph No. 1:Graph showing the percentage of Age group of Respondents

Age group

40

36

35 p

28

e 30 r c e n

25

Column1 20

20

16

Column2 Column3

t 15 a

Column4

g 10 e 5 0 Less than 18

18-25

25-35

35-45

Analysis:- Consumption of Bajaj bikes with the varies of age of person. Perception on consumer at Bajaj bikes. The above table given the age profile of respondents accordingly responders mostly represent. The age group of 25-35(36%).

HKBK DEGREE COLLEGE

Page 41


Table No.2:Table showing the percentage of Employ Qualification.

QUALIFICATION NO.OF RESPONDENTS

PERCENTAGE

Under graduate

9

18%

Graduate

22

44%

Post Graduate

11

22%

Other

08

16%

Total

50

100%

HKBK DEGREE COLLEGE

Page 42


Graph No. 2:Graph showing the percentage of Employee Qualification.

Qualification status 44

45 40 P e

35

r 30 c e 25 n 20 t a 15

Column1

22

Column2

18

16

Column3 Column4

g 10 e 5 0 Under graduate

Graduate

Post graduate

Other

Analysis: - The above table has given the information about the qualification of respondents. In that 18% of people are under graduate, 44%graduate, 22% post graduate and 16% others.

HKBK DEGREE COLLEGE

Page 43


Table No.3:Table showing percentage of Average monthly income of respondents.

INCOME

NO.OF RESPONDENTS

PERCENTAGE

Less than 10,000

05

10%

10,000-20,000

16

32%

20,000-30,000

18

36%

More than 30,000

11

22%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 44


Graph No.3:Graph showing percentage of monthly income of Respondents.

40 P e

36 32

35

r 30 c 25 e 20 n t 15

22 Column1 Column2 10

Column3

a 10 g 5 e 0

Column4

Less than 10,000

10,000-20,000 20,000-30,000

More than 30,000

Monthly Income

Analysis:- The above table given the average monthly income of respondents 10% of the people income group fall under less than Rs.10,000, 32% of the people income group fall between Rs. 10,000-20,000, 36% of the people income group fall between Rs. 20,000-30,000 and 26% of the people fall under the income group of more than 30,000.

HKBK DEGREE COLLEGE

Page 45


Table No.4:Table showing the best way of sales and Promotion.

PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

Advertisement

12

24%

Sales and promotion

16

32%

Person to communication

person 14

28%

Personal selling

08

16%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 46


Graph No.4:Graph showing the best way of sales and promotion

35 P e

32 28

30

r 25

24

c e

20

16

n 15 t a 10 g e

Column1 Column2 Column3 Column4

5 0 Advertisement

Sales and dostribution

person to Personal salling person communication

SALES AND DISTRIBUTION

Analysis: - In the above table we can see the types of source by which the respondents came to know about the bajaj Motors. In that 24% respondents came to know from advertisement, 32% from sales and distribution, 28% from Person to person communication and 16% of the respondents came to know from personal selling.

HKBK DEGREE COLLEGE

Page 47


Table No.5:Table showing the percentage of promotion Methods.

PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

Dealer

13

26%

Promotion channel

16

32%

Personal selling

11

22%

Advertisement

10

20%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 48


Graph No.5:The graph showing the different promotion methods.

P E 40 R C 30 E N T

32 26

22

20 Column1 Column4 Column3

10

A G

20

Column2

0

E

Column1

Column2 Column3 Column4

DISTRIBUTION METHODS

Analysis:-The above table gives the information that the 26%of people choose the Panache Motor because of Distribution method of Dealer, 32% because of distribution channel, 22% because of personal selling and the 20% of people choose the Panache Motor because of Advertisement.

HKBK DEGREE COLLEGE

Page 49


Table no.6:Table showing the Advertisement best way Bajaj Follows.

PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

Newspaper

08

16%

Television

19

38%

Magazine

13

26%

Sing boards

10

20%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 50


Graph No.6:Graph showing the best way of promotion

Sales

20

16

Newspaper Television 26

38

Magazine Sing boards

Analysis:- From the above it can be analyzed that the best way of promotion is 16% select newspaper, 38% because of Television, 26% because of Magazine and 20% select because of Sign board.

HKBK DEGREE COLLEGE

Page 51


Table No.7:Table showing the percentage the best features in Bajaj bikes.

SERVICE

NO.OF RESPONDENTS

PERCENTAGE

Comfort

10

20%

Style

08

16%

Engine capacity

25

50%

Mileage

07

14%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 52


Graph No.7:Graph showing the respondents the best feature in Bajaj Bikes.

50 P 50 E 45 R 40 C 35 30 E 25 N 20 T 15 A 10 G 5 0 E

14

20

Column1

16


Column3 Column4

Column2 Comfort

Style

Column1 Engine capacity

Mileage

BEST FEATURES

Analysis:- From the above table that can analyze that best feature in Bajaj is 20% of Comfort, 16% of Style, 50% of Engine capacity and 14% of Mileage from Yamaha bikes.

HKBK DEGREE COLLEGE

Page 53


Table No.8:Table showing the percentage that Bajaj is having good market in major city.

RATE

NO.OF RESPONDENTS

PERCENTAGE

Mumbai

14

28%

Delhi

11

22%

Bangalore

17

34%

Kolkata

8

16%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 54


Graph No.8:Graph showing the respondents that bajaj is having good market in major city.

Good Market of Bajaj

Sales 16 28

Mumbai Delhi 34

Bangalore 22

Kolkata

Analysis:- The above table gives the information about the major city that Bajaj is having a good market 28% of Mumbai, 22% of Delhi, 34% of Bangalore and 16% of Kolkata.

HKBK DEGREE COLLEGE

Page 55


Table No.9:Table showing the percentage if more class of customer satisfied with Bajaj bikes.

PARTICULAR

NO.OF RESPONDENTS

PERCENTAGE

Youth

23

46%

Family people

12

24%

Business people

11

22%

Aged

4

8%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 56


Graph No.9:Graph showing the respondents more class of customer satisfied with Bajaj bikes.

Class of customers

50 P 45 E 40 R 35 C 30 E 25 N 20 T 15 A 10 G 5 E

46

22

24

Column1 Column2 8

Column3 Column4

Column4

Column3 Column2

0 Touth

Family People

Column1 Business people

Aged

Analysis:- The above table gives the information about the class of customer who are satisfied with bajaj bikes is,46% of Youth,24% of Family people,22% of Business people and 8% of aged can be satisfied with Yamaha bikes.

HKBK DEGREE COLLEGE

Page 57


Table No.10:Table showing the special about Bajaj bikes

BRANDS

NO.OF RESPONDENTS

PERCENTAGE

Engine capacity

16

32%

Style

12

24%

Comfort

9

18%

Youth attraction

13

26%

TOTAL

50

100%

HKBK DEGREE COLLEGE

Page 58


Graph No.10:Graph showing the special about Bajaj bikes.

Special of Yamaha Bikes

35

32

26

P E 30 R

24

25

18

C E N

Column1

20

Column2

15

Column3

T A

10

G

5

E

Column4

Column4

Column3 Column2

0 Engine capacity

Style

Column1 Comfort

Youth attraction

Analysis:-The above table given the information that the special about Bajaj bikes which is not present in other manufacturing is 32% of Engine capacity,24% of Style,18% of Comfort and 26% of Youth attraction.

HKBK DEGREE COLLEGE

Page 59


Table No.11:Table showing the percentage of customer feedback on Bajaj.

PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

Good

12

24%

Excellent

21

42%

Average

11

22%

Poor

6

12%

TOTAL

50

100%

Graph No.11:HKBK DEGREE COLLEGE

Page 60


Graph showing the percentage of customer feedback on Bajaj bikes.

Sales

12

24

22

Good Excellent Average 42

Poor

Analysis:-The above table gives the information about the customer feedback on Yamaha. In the table 24% of respondents is good, 42% of Excellent, 22& of Average and 12% of Poor.

HKBK DEGREE COLLEGE

Page 61


Table No.13:Table showing the percentage of Best criteria to select a sales promotion.

FEEDBACK

NO.OF RESPONDENTS

PERCENTAGE

Reputation

9

18%

Quality of service

12

24%

After sale service

14

28%

Employee quality

15

30%

HKBK DEGREE COLLEGE

Page 62


TOTAL

50

100%

Graph No.13:Graph showing the respondence of Best criteria to select a sales promotion.

Best Criteria

HKBK DEGREE COLLEGE

Page 63


30 28 P 30 E R C

24 25 20

18

E N

15

T A N C E

10 5 Co

0 Reputation

Quality of After sale service service

Colu Employee Quality

Analysis:- From the above table it can analysis that the best criteria can be selected by the sales as 18% of respondents for reputation,24% foe Quality of service,28% for After sales service and 30 of Employee Quality.

Table No.14:Table showing the percentage of distribution as a part of sales.

PARTICULARS

HKBK DEGREE COLLEGE

NO.OF RESPONDENTS

PERCENTAGE

Page 64


Easy delivery

14

28%

Service after sales

9

18%

Quick sales

12

24%

On spot delivery

15

30%

TOTAL

50

100%

Graph No.14:Graph showing the promotion as a part of sales.

Part of Sales

HKBK DEGREE COLLEGE

Page 65


Sales

28

30

18 24

Analysis:- From the above table that can analyze that 28% of Easy delivery,18% of Sales after service,24% of Quick sales and 30% of On spot delivery.

Table No.15:Table showing the percentage for monthly sales of Bajaj bikes.

HKBK DEGREE COLLEGE

Page 66


PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

100-200

12

24%

200-300

16

32%

300-400

14

28%

400 and above

08

16%

TOTAL

50

100%

Graph No.15:Table showing the respondents for monthly sales of Bajaj bikes.

HKBK DEGREE COLLEGE

Page 67


35

32 28

P 30 E R 25 C E N

24

Column1

20

16

15

Column2

T

Column3

A 10 G

Column4

E

5 0 100-200

200-300

300-400

400 and above

MONTHLY SALES

Analysis:- The above table gives the information about the monthly sales of bajaj bikes. And from the table it can analyze that 24% for 100-200, 32% for 200-300, 28% for 300-400 and 16% for 400 and above.

Table No.16:Table showing the percentage for number of years work in Bajaj Enterprises.

HKBK DEGREE COLLEGE

Page 68


PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

Currently joining

11

22%

Within 5 years

16

32%

5-10 years

19

38%

More years

than

TOTAL

10 04

50

4%

100%

Graph No.16:Graph showing the respondents of years work in Bajaj Enterprises. HKBK DEGREE COLLEGE

Page 69


38 P 40

32

E 35 R 30 C E N T

25

22 Column1

20 4

15

A

10

G

5

E

0


Column3 Column4

Column2 Currently Within 5 joining 5-10 years years More than 10 years

Column1

WORK IN PANACHE ENTERPRISES

Analysis:- The above table gives the information about the number of years work in Bajaj enterprices,22% of Currently joining,32% of Within 5 years,38% of 5-10 years and 4% of more than 10 years.

Table No.17:Table showing the percentage for being a part of Bajaj motors.

HKBK DEGREE COLLEGE

Page 70


PARTICULARS

NO.OF RESPONDENTS PERCENTAGE

Yes

43

86%

No

7

14%

TOTAL

50

100%

Graph No.17:Graph showing the percentage for being a part of Bajaj motors. HKBK DEGREE COLLEGE

Page 71


Satisfied with work

Column1 14

Yes No 86

Analysis:- The above table gives the information about the respondents of Bajaj motors, and from the table it can analyze that the 86% of respondents are satisfied to work in Panache motors and 14% of respondents are not satisfied.

HKBK DEGREE COLLEGE

Page 72


Table no.18:Table showing the percentage of customer attitude towards Bajaj Enterprises.

PARTICULARS

NO.OF RESPONDENTS

PERCENTAGE

Excellent

19

38%

Very good

14

28%

Good

11

22%

Average

06

12%

TOTAL

50

100%

Graph no.18:-

HKBK DEGREE COLLEGE

Page 73


Graph showing the percentage of customer attitude towards Bajaj Enterprises.

40 p

38

35 28

E 30 R C 25 E N

22

Column1

20

Column2

T 15

12

A G E

Column3 Column4

10 5 0 Excellent

Very good

Good

Average

CUSTOMER ATTITUDE

Analysis:- The above table gives information about the customer attitude, and from the table it can analyze that the 38% of respondents fell excellent, 28% of respondents feel very good, 22% of respondents feel good and 12% of respondents feel average about the bajaj enterprises.

HKBK DEGREE COLLEGE

Page 74


FINDINGS AND SUGGESTIONS

FINDINGS The below given inferences where actually delivered 

Majority of the respondents who prefer to ride the Bajaj Pulsar are in the age group of below 30 years.

HKBK DEGREE COLLEGE

Page 75

A STUDY ON SALES PROMOTION 

Majority of the respondents belongs to the male group thus it can be observed that males play an important role in purchasing decision .



Majority of the respondents belongs from Professional group as an occupation



Majority of the respondents belongs to the group where the monthly earning is below 20,000.



Majority of the respondents came to know about the Bajaj pulsar through their friends and relatives.



Majority of the respondents using Bajaj pulsar 150cc i.e. 79% and Bajaj Pulsar 180 cc i.e. 10%.



Most of the respondents go for pulsar because of its Pick-Up and style.



Majority of the respondents do not expecting any other modification in existing models of pulsar.



Majority of the respondents bikes mileage is in between of 40-50 km/ltr.



Majority of the respondents are satisfied with the bikes mileage.



Majority of the respondents 78% are satisfied with the bikes power and pick-up.



Majority of the respondents 66% are satisfied with the cost of maintenance of the bike.



Most of the respondents are satisfied with the riding comfort and safety.

HKBK DEGREE COLLEGE

Page 76

A STUDY ON SALES PROMOTION 

Most of the respondents feel that responsiveness of the dealer towards the complaints is good.



Most of the respondents are satisfied with the after sales services from the dealer.



Majority of the respondents 47% are satisfied with the quality after sales and service of the Bajaj Pulsar.



90% of the respondents are satisfied with availability of the spare parts at service centre



64% respondents feel that reliability of bike is good.



Majority of the respondents 65% are expecting new version of Pulsar by Bajaj.



Most of the respondents feel that on the basis of performance/ quality they will recommend others to buy the Bajaj Pulsar.

SUGGESTIONS

HKBK DEGREE COLLEGE

Page 77


Based on the findings of the study stating some of the important suggestions that the company can really go for to extend its operation market share, profit and so on.

1. CONCENTRATE ON EFFECTIVE AND INFORMATIVE

ADVERTISEMENT STRATEGY

In order to attract and retain the customers the company should a. Develop both the informative and attractive advertisement strategies b. Company should go for advertising about the product in almost all the medias c. Regular modifications should be the content of the advertisement d. The presentation of the advertisement should be appealing to the customer

2. REWARDS FOR THE BEST DEALERS

In the present competitive markets, a company can be develop on its own efforts. It has to depend on others, i.e. it has to take effective support from its dealers . To get effective support it has to study and motivate them like: The company has to provide rewards , awards, offers, discount to its dealers to promote its products very effectively in the domestic market. If implemented definitely they may lend to tremendous increase in the turnover of the company

3.

EFFICIENCY IN AFTER SALES SERVICE:

HKBK DEGREE COLLEGE

Page 78


Retaining few satisfied customer is as good as attracting ten new customers . It implies that a company can easily increases the number of its customers but is very difficulty to retain them. In order to retain the customers especially the company should: a. Give more importance to the quality of the sales service. b. Remind the customer as to when they have to get their vehicles serviced. c. Give tips to them on maintenance of vehicles

4. CUSTOMER RESEARCH STUDY:

This is also one of the important tools to the company to know that extra facilities the customers are expecting from the company and how they are comparing out vehicles with vehicles of computers etc... As most of the customers expecting that the improvement should be done on the seating of bajaj pulsar, it is necessary for the company to concentrate on this aspect. This is because one should feel comfortable in riding; this intern depends on the seating arrangement of the vehicles.

5. PROMOTIONAL STRATEGIES:

Festival offers, Exchange melas, offer of gold coins and other valuable things can be introduced in order to increase its turnover. Provide the financial schemes to increase the sales.

HKBK DEGREE COLLEGE

Page 79


HKBK DEGREE COLLEGE

Page 80


CONCLUSION

From the study it is concluded that majority of the customers satisfied by the pulsar rendered by Bajaj. While doing this project I came to know how challenging it is to satisfy the present day customers, I also realized various types of customers right from those who have genuine to ego kind of problems, but how important it is to satisfy all of them. During the course of project i also understood that all customers cannot be satisfied all the times it is only how well can we come to the satisfaction level, which actually matters. It is also understood that the volume of customers is mainly from the youth section and is mainly male population which means that the company should be more youth centric and at the same time should have a different marketing strategy for the elder population as they need to be pushed to the market.

HKBK DEGREE COLLEGE

Page 81


QUESTIONNAIRE (A STUDY ON CUSTOMER SATISFACTION TOWARDS BAJAJ Discover)

QUESTIONNAIRE

Dear Sir /Madam, Syed Abrar Final year of BBM of HKBK Degree college as per my curriculum, I am conducting a survey to find out study on sales promotion with reference to Bajaj bikes at varadha enterprises in Bangalore”. I would be grateful if you can spare your valuable time and co-operate with me in answering the best of your knowledge. “

. Name: _________________________ . ADDRESS: ____________________________________________ ______________________________________________________ __________________________________________ 1. Specify your age group: a) Less than 25

(

c) 35-45

)

(

)

b) 25-35

(

)

d) above 45

(

)

2. Specify your gender? a) Male

(

)

b) Female

(

)

3. Employment status: a) govt. Employee c) Student HKBK DEGREE COLLEGE

( ) (

b) pvt. Employee ( ) )

d) other

(

) Page 82


If other please specifies: __________________________ 4. Average monthly income: a) Less than 20,000

(

)

b) 20,000-25,000

(

)

c) 25,000-30,000

(

)

d) more than 30,000 (

)

5. How do you come to know about Bajaj? a) Advertisement

(

c) Dealers

) (

b) friends ( )

)

d) sales personal (

)

6. Why did you choose varadha enterprises? a) Exclusive range (

)

c) After sales service (

b) effective sales person ( )

d) other

)

(

)

If other please specify _________________________ 7. What do you feel about service offered to you in Bajaj enterprises? a) Excellent

(

)

b) very good

c) Good

(

)

d) bad

(

) (

)

8. How do you rate varadha enterprises when compare to the other dealers of Bajaj? a) Excellent

(

)

b) very good

c) Good

(

)

d) fair

(

) (

)

b) hero Honda (

)

9. Do you own a two wheeler? a) Yes

(

)

b)

No (

)

10. Which brand are you using now? a) Bajaj c) TVs

(

) (

)

HKBK DEGREE COLLEGE

d) Yamaha (

) Page 83


11. According to you who is the market leader in two-wheeler? a) Bajaj

(

c) TVs

) (

b) Hero Honda ( )

d) Yamaha

) (

)

12. According to you what is the best feature in Bajaj two wheelers? a) Mileage

(

)

b) style/look

(

)

c) Speed

(

)

d) smooth handling (

)

13. Where did you buy your two wheeler from? a) Varadha enterprises ( ) c) Bajaj motors

( )

b) millennium enterprises ( ) d) manjunath motors

( )

14. What do you feel about the price the range offer by the Bajaj? a) High

(

c) Affordable

)

(

)

b) very high d) low

(

)

(

)

15. Please mention your opinion about physical appearance of Bajaj bikes? a) Excellent

(

)

b) Good (

)

c) Satisfactory

(

)

d) ok

)

(

16. What do you feel about the comfort ability of Bajaj bikes? a) Excellent

(

)

c) Satisfactory (

)

b) Good (

)

d) ok

)

(

17. According to you what are the advantages of Bajaj two wheeler when compare to other two wheeler? a) Low cost

HKBK DEGREE COLLEGE

( )

b) Good looking

(

)

Page 84


c) Speed handling ( )

(

)

d) smooth

18. How do you rate the availability of Bajaj bikes? a) Excellent ( c) Satisfactory (

) )

b) Good d) Not available

( (

) )

19. What do you feel about the availability of the spare parts of Bajaj bikes?

a) Excellent

(

)

b) very good

c) Good

(

)

d) fair

(

) (

)

20. Did you get the full service from the Bajaj motors? a) Yes

(

)

b) No (

)

21. Are you satisfied by the service offered by the Bajaj? a) Yes

(

)

b) No (

)

22. Any suggestion towards Bajaj motors ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ______________________

Suggestion / comments if any SIGNATURE: THANK YOU

HKBK DEGREE COLLEGE

Page 85

A STUDY ON SALES PROMOTION AT BAJAJ

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