A Study on the Performance and Investors Opinion About Sbi Mutual Fund

SRM UNIVERSITY |1

A Project Report On A STUDY ON THE PERFORMANCE AND INVESTORS OPINION ABOUT SBI MUTUAL FUND, BHILAI

Submitted to the S.R.M. SCHOOL OF MANAGEMENT In partial fulfilment of the requirements in the award of the Degree of Master of Business Administration By SONIA JACOB Reg. No: 3511210455 Under the Guidance of Mr. AP.Karthik Kumaran Asst. PROFESSOR SRM SCHOOL OF MANAGEMENT

DEPARTMENT OF MANAGEMENT STUDIES, SRM UNIVERSITY

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SRM UNIVERSITY |2

KATTANKULATHUR CAMPUS TAMILNADU – 603 603 203 DEPARTMENT OF MANAGEMENT STUDIES SRM UNIVERSITY KATTANKULATHUR CAMPUS CERTIFICATE

This is to certify that the project report entitled “A STUDY ON THE PERFORMANCE AND INVESTORS OPINION ABOUT SBI MUTUAL FUND, BHILAI ”

Submitted by Sonia Jacob (Reg. No: 3511210455) 3511210455) in partial fulfilment for the final project in awards of Master of Business Administration Administration of SRM University Kattankulathur, is a bonafide research work carried out under my supervision and guidance and no part of this project has been submitted for any other degree / diploma. The assistance and help received during the course of the investigation has been fully acknowledged.

Counter Signed Dr. (Mrs). Jayshree Suresh Dean, SRM University.

Counter Signed Mr. AP. Karthik Kumaran Asst. Professor & Project Guide, SRM University.

Submitted to the Department of Management Studies, SRM UNIVERSITY (Kattankulathur Campus) for the examination held on __________________. __________________.

Internal Examiner

External Examiner























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DECLARATION

I Sonia Jacob, Reg. No: 3511210455 , hereby declare that the project report titled

“

A STUDY ON THE PERFORMANCE AND INVESTORS OPINION ABOUT SBI

MUTUAL FUND, BHILAI ” under the supervision and the guidance of Mr. AP. Karthik Kumaran, Professor, Department of Management Studies, SRM

UNIVERSITY (Kattankulathur Campus- Chennai), is the result of the original work done by me and to the best of my knowledge, a similar work has not been submitted earlier to any University or any other Institution. Place: Date:

Sonia Jacob























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ACKNOWLEDGEMENT

A journey is easier when we travel together. Interdependence is certainly more important than independence. It will always be my pleasures to thank those who have helped me in making this project a lifetime experience.

I would like to express my heartiest gratitude to SBI MUTUAL FUND (BHILAI) , for giving me an opportunity to work with its CHATTISGARH HEADQUATER OF SBI MUTAUL FUND, our Institute and important persons associated with this project as without their guidance and support I would have never ever have got a chance to have real life experience of working with a mutual fund firm of such a great reputation and learn practically about working and service provided to customer by mutual fund firm,

I would also like to extend my gratitude to Mr.Anshum Nandecha for giving me an opportunity to join them to know and learn about the distribution channel and operation in SBI MUTUAL FUND.

Banerjee (Customer Service Service Officer) & Mr.Sumit It is my privilege to thank Mr.Tapas Banerjee Tamarkar (Marketing Associate) and Mrs. Renuka Rathore (Branch Head) whose guidance

has made me learns and understands understands the finer and complicated aspects of mutual fund. The help and guidance which he has extended extended to me has made me feel as being being an integral part of the organization.

Prof. AP.Karthik AP.Karthik Kumaran, (Professor of SRM My heartiest gratitude extends to my faculty Prof.























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Finally, I thank all those who directly and indirectly indire ctly contributed to this project.

31st JULY 2013

Sonia Jacob

SRM UNIVERSITY

Index Sr.no

Particulars

Pg no

Chapter 1 1.1.

Introduction

2

1.2.

Industry profile

4

CONCEPT OF MUTUAL FUNDS

1.2.1 Working of Mutual Funds 1.2.2 Role Of SEBI and AMFI 1.2.3 Common Terms Used 1.2.4 History Of Mutual Funds 1.2.5 Types Of Mutual Funds 1.2.6 Pros and cons of Investing in Mutual Funds

4 7 7 9 11 16

1.3.

Organisation Profile

18

1.4

Review Of Literature

28

1.6

Objective of the study

31























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1.7

Limitation

31

1.8

Significance

32

1.9

Methodology

32

1.10

Method of analysis

34

Chapter 2 2.1

Integrated perspective of all functional areas in

36

Mutual Funds Chapter 3 3.1

Analysis Of Data

41 Chapter 4

4.1

Findings

67

4.2

Suggestions

67 Chapter 5

5.1

Summary

70

5.2

Bibliography

70

5.3

Appendix

71

























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ABSTRACT A STUDY ON THE PERFORMANCE AND INVESTORS OPINION ABOUT SBI MUTUAL FUND, BHILAI

The purpose of the project is to analyze, whether Mutual Fund could be a better investment option. This would enable the SBI Mutual Fund in understanding the potential of Mutual Fund as an investment option, from the perception of the investor. This study would also help in future preferences of the investor with their factors that they look at in an investment. 200 Respondents from Bhilai are taken as a sample through Convenience sampling method.

After the study, based on the data collected, it has been analyzed and better suggestion and conclusion are given to conclude the project study. A pilot study of 25 samples has been collected to identify the effectiveness of the questionnaire. The statistical tools which are used for the findings are percentage method, Chi-square test and weighted average method. The primary sources of data are collected from a structured questionnaire























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of the assets. The willingness to take up Mutual Fund as an investment option is independent of the occupation of the respondent. 31 % of the investors feels that investment is for children's benefit and return, 37% of investor would like to save in Mutual Fund, 28% would like to save Insurance and deposit bend, 24% in post office saving, .05% in and share markets. The investors would like to invest i nvest their money where they would get more security than liquidity. With respect to the above findings some suggestion are provided to SBI Mutual Fund which if followed, would help them generate efficient business strategy and understand the perception of their customers.























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CHAPTER 1























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1.1 INTRODUCTION

Mutual Funds over the years have gained immensely in their popularity. However, with the introduction of innovative produ cts, the world of mutual funds now-a-days now-a-da ys has a lot to offer to its investors. With the introduction of diverse options, investors needs to choose a mutual fund that meets his risk acceptance and his risk capacity cap acity levels and has similar investment objectives as the investor. With the plethora of schemes available in the Indian markets, an investors needs to evaluate and consider various factors before making an investment decision. Hence an investor must infer the fact sheets of the various schemes to assess the portfolio management style of the fund manager. Mutual funds provide : 1. Professional Management 2. Diversification 3. Convenient Administration 4. Return potential 5. Low cost 6. Liquidity 7. Transparency 8. Flexibility 9. Choice of schemes 10. Well regulated 11. Tax benefits























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Mutual funds provide risk diversification: diversification of a portfolio is amongst the primary tenets of portfolio structuring, and a necessary one to reduce the level of risk assumed by b y the portfolio holder. Mutual funds represent one such option. So it is always safe for investor investor to invest their hard earned money in those schemes which have invested in stock of divers sectors with potential to earn higher returns. So this project is carried to understand the science of portfolio management that mutual fund apply to trade off with risk and maximize max imize return. It becomes very difficult for investor to make decision as where to invest his hard earned money and in which stream of investment will reap optimal appreciation of money invested for the p eriod. By analyzing the fact sheets of the Asset Management Company we can auspicate the best fund scheme to invest. There are many research institutes, which provide updated information of all the schemes that are available and the trend in the Mutual Fund industry.

A Mutual Fund is a trust that pools p ools the savings of a number of investors who share a common financial goal. The money thus collected co llected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the

























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1.2 INDUSTRY PROFILE CONCEPT OF MUTUAL FUNDS 1.2.0 Working of Mutual Funds: The following figure explains the working of Mutual fund s

Figure 1: Working of Mutual Funds























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The important terms of the figure are explained as follows: Fund Sponsor:

A sponsor is any person who, acting alone or in combination with another body corporate, establishes a MF. The sponsor of a fund is similar to the promoter of a company. comp any. In accordance with SEBI Regulations, the sponsor forms a trust and appoints a Board of Trustees, and also generally appoints an AMC as fund manager. In addition, the sponsor also appoints app oints a custodian to hold the fund assets. The sponsor must contribute at least 40% of the net worth of the AMC and possess a sound financial track record over five years prior to registration. Trustees:

The MF or trust can either be managed by the Board of Trustees, which is a body of individuals, or by a Trust Company, which is a corporate body. Most of the funds in India are managed by Board of Trustees. The trustee being the p rimary guardian of the unit holders funds and assets has to be a person of high repute and integrity. The trustees, however, do not directly manage the portfolio securities. The portfolio is managed by the AMC as per the the defined objectives, accordance with Trust Deed and SEBI (Mutual Funds) Regulations.

Asset Management Company (AMC):

The AMC, which is appointed by the sponsor or the trustees and approved by SEBI, acts like the investment manager of the trust. The AMC functions u nder the supervision of its own Board of Directors, and also under the direction of the trustees and SEBI. AMC, in the name of o f the trust, floats and manages the dif ferent ferent investment schemes as per the SEBI Regulations and as per the Investment Management Agreement signed with the Trustees.























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The risk return trade-off indicates that if investor is willing to take higher risk then correspondingly he can expect higher returns and vice versa if he pertains to lower risk instruments, which would be satisfied by lower returns. For example, if an investor opts for bank FD, which provide moderate return with minimal risk. But a s he moves ahead to invest in capital protected funds and the profit-bonds that give out more return which is slightly higher as compared to the bank deposits but the risk involved also increases. Thus investors choose mutual funds as their primary means of investing, as Mutual funds provide professional management, diversification, convenience and liquidity. That doesnt mean mutual fund investments are risk free. This is because the money that is pooled in are not invested only in debts funds which are less l ess riskier but are also invested in the stock markets which involves a higher risk but can expect higher returns.























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1.2.2 Role of SEBI and AMFI: To protect the interest of the investors, SEBI formulates policies and regula tes the mutual funds. Mutual Funds either promoted by public or b y private sector entities including those promoted by foreign entities are governed by these Regulations. SEBI approved Asset Management Company Compan y (AMC) manages the funds by making investments in various types of securities. Custodian, registered with SEBI, holds the securities of various schemes of the fund in its custody. According to SEBI Regulations, two thirds of the directors of Trustee Company or board of trustees must be independent. The Association of Mutual Funds in India (AMFI) reassures the investors in units of mutual funds that the mutual funds function within the strict regulatory framework. Its objective is to increase public awareness of the mutual fund industry. AMFI also is engaged in upgrading professional standards and in promoting best industry practices in diverse areas such as valuation, disclosure, transparency etc.

1.2.3 Common Terms Used Net Asset Value (NAV) : Net Asset Value is the market value of the assets of the scheme minus its liabilities. Per unit NAV is the net asset value of the scheme divided by the number of units outstanding on the Valuation Date.























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Diversification: Diversification is nothing but spreading out your money across available o r different types of investments. By choosing to diversify respective investment hol dings reduces risk tremendously up to certain extent. SIP: Is a plan where investors make regular, equal payments into a mutual fund. By B y using a systematic investment plan (SIP), investors are benefitting from the long-term advantages of d cost averaging and the convenience of saving regularly without taking any actions except the initial setup of the SIP. Beta: A measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. Beta is calculated using regression analysis, and indicates the tendency of a security's returns to respond to swings in the market. A beta of 1 indicates that the security's price will move with the market. A b eta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market. Expense Ratio : A measure of what it costs an investment compan y to operate a mutual fund. It is determined through an annual calculation, where a fund's operating expenses are divided by the average dollar value of its assets under management. Operating expenses are taken out of a fund's assets and lower the return to a fund's investors.

The largest component of operating expenses is the fee paid to a fund's investment manager/advisor. Other costs include recordkeeping, custodial services, taxes, legal expenses, and accounting and auditing fees.

























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Sharpe Ratio : A ratio to measure risk-adjusted performance. The Sharpe ratio is calculated by subtracting the risk-free rate from the the rate of return for a portfolio and dividing the result by the standard deviation of the portfolio returns. The Sharpe ratio formula The Sharpe ratio tells us whether a portfolio's returns are due to smart investment decisions or a result of excess risk. The greater a portfolio's Sharpe ratio, the better its risk-adjusted p erformance has been. A negative Sharpe ratio indicates that a risk-less asset would perform better than the security being analyzed. R-Squared : A statistical measure that represents the percentage of a fund o r security's movements that can be explained by movements in a benchmark index. R-squared values range from 0 to 100.

An R-squared of 100 means that all movements of a security are completely explained exp lained by movements in the index. A high R-squared (between 85 and 100) indicates the fund's performance patterns have been in line with the index. A fund with a low R-squared (70 or less) doesn't act much like the index.

1.2.4 History of Mutual Funds























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Second Phase – Phase – 1987-1993 1987-1993 (Entry of Public Sector Funds) 1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 198 7 followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). At the end of 1993, 1 993, the mutual fund industry had assets under management of Rs.47, 004 crores.

Third Phase – Phase – 1993-2003 1993-2003 (Entry of Private Sector Funds) With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SEBI (Mutual Fund) Regulations Re gulations were substituted by a more comprehensive and revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual























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1.2.5 Types of Mutual Funds Schemes in India

Wide variety of Mutual Fund Schemes exists ex ists to cater to the needs such as financial position, risk tolerance and return expectations etc. Thus mu tual funds have a variety of flavors. flavo rs. There are over hundreds of mutual funds scheme to choose cho ose from. It is easier to think of mutual funds in categories, mentioned below.

1.2.5.1 Overview of existing schemes in mutual fund category: By Structure 

Open - Ended Schemes: An open-end fund is o ne that is available for subscription all through the year. These do not have a fixed maturity. Investors can conveniently buy and sell units at Net Asset Value ("NAV") related prices. The ke y feature of open-end schemes is liquidity.























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Mid-Cap Funds Sector Specific Funds Tax Savings Funds (ELSS) Equity investments are meant for a longer time horizo n, thus Equity funds rank high on the riskreturn matrix. 

Debt funds: The objective of these Funds is to invest inv est in debt papers. Government authorities, private companies, banks and financial institutions are some of the major issuers of debt papers. By investing in debt instruments, these funds ensure low risk and provide stable income to the investors. Debt funds are further classified as:

Gilt Funds: Invest their corpus in securities issued by Government, popularly known as Government of India debt papers. These Funds carry zero Default risk but are associated with Interest Rate risk. These schemes are safer as they invest in papers backed by Government.

Income Funds: Invest a major portion into various debt instruments such as bonds, corporate debentures and Government securities.























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Further the mutual funds can be broadly classified on the basis of investment parameter viz, by investment objective and types of returns. Each category of funds is backed by an investment philosophy, which is pre-defined in the objectives of the fund. The investor can align his own investment needs with the funds objective and invest accordingly.

1.2.5.3 Overview of existing schemes in mutual fund category: By Investment Objective 

Growth Schemes: Growth Schemes are also known as equity schemes. The aim of these schemes is to provide capital appreciation over medium to long term. These schemes normally invest a major part of their fund in equities and are willing to bear short-term decline in value for possible future appreciation.



Income Schemes: Income Schemes are also known as debt schemes. The aim of these schemes is to provide regular and steady income to investors. These schemes generally invest in fixed income securities such as bonds and corporate debentures. Capital

























SRM UNIVERSITY | 22 

Sector Specific Schemes: These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. e. g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent depend ent on the performance of the respective sectors/industries. While these funds may give higher returns, they are more risky compared to diversified funds. Investors need to keep a watch on the performance p erformance of those sectors/industries and must exit at an appropriate time.























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1.2.6 Pros & cons of investing in mutual funds For investments in mutual fund, one must keep in mind about the Pros and cons of investments in mutual fund.

Pros of Investing in Mutual Funds Management - The basic advantage of funds is that, they are 1. Professional Management professional managed, by well qualified professional. Investors Investors purchase funds because























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3. Dilution - Because funds have small holdings across different companies, high returns from a few investments often don't make much difference on the overall return. Dilution is also the result of a successful fund getting too big. When money pours into funds that have had strong success, the manager often has trouble finding a good investment for all the new money.

4. Taxes - when making decisions about your money, fund managers don't consider your personal tax situation. For example, when a fund manager sells a security, a capital-gain tax is























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1.3 ORGANIZATION PROFILE

SBI MUTUAL FUNDS

























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Their Services

























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PRODUCT PROFILE : SBI MUTUAL FUND SCHEMES AT A GLANCE

























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SRM UNIVERSITY | 30

























SRM UNIVERSITY | 31







































































































































































































































































































































































































































































































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MOTIVATING FACTOR

3%

3%

4%

9%

35% Friends Family Advertisement Auditors 46%

Articles Others

INFERENCE: From the study conducted, it was found that, the maximum numbers of the respondents are influenced by the Family in taking investment decision. About 46% of the respondents are influenced by their Family members, 35% of them are influenced by their Friends, nearly 9% of the respondents are influenced by advertisements, 4%. are influenced by others and only 3% of the investor are influenced by Articles and Auditors























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TABLE-9 PERIOD OF INVESTMENT/MODE OF INVESTMENT

PERIOD

NO. OF RESPONDENTS

PERCENTAGE

Annually

110

54%

Half Yearly

20

20%

Quarterly

39

10%

Monthly

31

16%

Total

200

PERIOD OF INVESTMENT 16%

Annually

10%

Half Yearly 54%

Quarterly Monthly

20%























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INFERENCE: From the study conducted, it was found that, nearly more than half of the investor prefers to invest annually. About 54% of the investor prefer annual investment, 20% of the investor believe in Half- yearly investment, 16% prefer to invest Monthly and only 10% prefer p refer to invest Quarterly.

TABLE 10 Objectives in Mutual Fund in the perception of the investors.

OBJECTIVES

NO. OF RESPONDENTS

PERCENTAGE

Tax Benefits

95

26%

Risk Cover

106

29%

Creation of Asset

44

12%

Children’s Benefits

121

33%

Total

366























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OBJECTIVES IN MUTUL FUND IN THE PERCEPTION OF THE INVESTORS

33%

26% Tax Benefits Risk Cover Creation of Asset Children’s Benefits

12%

29%

INFERENCE: From the study conducted it J was found that, nearly 33% of the respondents invest in the Mutual Fund for Children's ben efits, 29% goes for risk cover, 26% of the respondents prefer mutual Fund for tax benefit, and only 12% believe that they could create an asset for them.























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TABLE 11 AWARENESS OF SBI MUTUAL FUND AWARENESS

NO. OF RESPONDENTS

Yes No TotaL

PERCENTAGE

118

59%

82

41%

200

PERCENTAGE

60% 50% 40% PERCENTAGE 30% 20% 10% 0% Yes

No

INFERENCE: From the study conducted on awareness of the SBI Mutual Fund found that, more than half of the respondents are aware of SBI Mutual Fund. About Ab out 59% of the respondents say that they are aware of the SBI Mutual Fund and 41 % of the respondents are not aware of the consultant.

























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TABLE 12 RESPONDENTS CATEGORY IN INVESTMENT GENDER

NO. OF RESPONDENTS

MALE

FEMALE

TOTAL

INFERENCE: From the study conducted using the questionnaire it was found that 67% of the respondents are male and 33% of the respondents are female.

PERCENTAGE

135

67%

65

33%

200























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PERCENTAGE

MALE FEMALE























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TABLE 13 CHI-SQUARE OCCUPATION Vs MUTUAL FUND AS AN INVESTMENT OCCUPATION

YES

NO

TOTAL

SERVICE

114

24

138

PROFESSION

31

8

39

BUSINESS

16

7

23

TOTAL

16

7

23

a n investment NULL HYPOTHESIS : Willingness to take up Mutual Fund as an option is independent of the occupation of the respondent.

ALTERNATIVE HYPOTHESIS : Willingness to take up Mutual Fund as an investment option is dependent of the occupation of the respondent























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Observed Frequency (Oi)

Expected Frequency (Ei)

(Oi-Ei)

(Oi-Ei)^2

(Oi-Ei)^2/Ei

114

111.09

2.91

8.4681

0.076

24

26.91

-2.91

8.4681

0.315

31

31.395

-0.395

0.156

0.005

8

7.605

0.395

0.156

0.021

16

18.515

-2.515

6.325

0.342

7

4.485

2.515

6.325

1.41 2.169

Total

CALCULATION:

E1=161*138/200 = 111.09 E2=039*138/200 = 26.91 E3=161*039/200 = 31.395 E4=039*039/200 = 7.605 E5=161*023/200 = 18.515 E6=039*023/200 = 4.485 CALCULATED VALUE X^2 = 2.167 TABLE VALUE X^2

=

5.991

DEGREE OF FREEDOM = (r-1)(c-1)

= (3-1)(2-1) = 2*1 =2























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TABLE 14 CHI-SQUARE RESPONDENT CATEGORY Vs OBJECT IS MUTUAL FUND Categories

Male

Female

Total

Tax benefit

59

36

95

Rissk Factors

65

41

106

Creation of Assets

26

18

44

Children's Benefit

86

35

121

Total

236

130

366

NULL HYPOTHESIS : Insurance objectives and respondent categories are independent.

ALTERNATIVE HYPOTHESIS : Insurance objectives and respondent categories are dependent.

























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Observed Frequency (Oi)

Expected Frequency (Ei)

(Oi-Ei)

(Oi-Ei)^2

(Oi-Ei)^2/Ei

59

61.26

-2.26

5.11

0.083

36

33.74

3.36

5.11

0.151 0.1 51

65

68.35

-3.35

11.22

0.164

41

37.65

3.35

11.22

0.298

26

28.37

-3.35

5.62

0.198

18

15.63

3.35

5.62

0.36

86

78.02

7.98

63.68

0.816

35

42.98

-7.98

63.68

1.481

Total

CALCULATIONS:

3.551























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INFERENCE: Since table value is greater than the calculated value Null Hypothesis of accepted. Therefore Mutual Fund objectives and respondent categories are independent.























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CHAPTER 4

FINDINGS























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4.1 FINDINGS 

80% of the respondents treat Mutual Fund as an investment option

• While dealing with the investor, it is found that service people are more Interest in Mutual Fund.

• Business sector feels that Mutual Fund is an important criterion in their field o f work.

• 33% of investor's objective in Mutual Fund is for the benefit of their children, 26% for the purpose of tax benefits, and 12% for the purpose of creation of the assets. • 36.56% investors feel that investment is for children benefit & return in Mutual Funds., 20.14% Investors would like to save in insurance, 24.8% Investors would like to save in deposit / bond, bon d, 12.43% Investors would like to save in Post office, 4.47% Investors would like to save in share market, 1.44% Investors prefers others.

• Income group which opts for insurance as an investment option is between 1Iakhs-2Iakhs.























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The expectation of the people from the mutual funds is high. So, the portfolio of the fund should be prepared taking into consideration the expectations of the people.

Try top reduce fund charges, administration charges and other charges which helps to invest more funds in the security market and ea rn good returns. Different campaigns should be launched to educate people regarding mutual funds.

Companies should give regular dividends as it dep icts profitability. Mutual funds should concentrate on differentiating the portfolio of their MF than their competitors MF. Companies should give handsome brokerage to brokers so that they get attracted towards distribution of the funds. As majority of the respondents are in service, this is the core ma rket area to be concentrated on. Income group which opts for investment in Mutual Fund sector is below 2Lakhs. It is suggested that while marketing, this segment to b e considered with great concern . From the findings, it is found that, the security is the main criteria for the investors. It is suggested that this aspect would be reinforced while accessing the investor.

























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CHAPTER 5























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5.1SUMMARY Study undertaken for SBI Mutual Fund has been successful in studying the perception of investors on the potential of Mutual Fund as an investment option.

It is encouraging and positive to know that Mutual Fund was much sought after avenues for investment it as been found that the service sectors are more interested in having Mutual Fund as an avenue of investment.

Based on the findings of the study a few suggestions have been given, which if considered would give strength to the marketing strategy of SBI Mutual Fund.

5.2 BIBLIOGRAPHY Websites:























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APPENDICES APPENDIX 1 QUESTIONNAIRE FOR ANALYZING MUTUAL FUNDS AS INVESTMENT OPTION 1. NAME : 2. DATE OF BIRTH : 3. SEX : 4. ADDRESS :

PHONE NO : EMAIL- ID :























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10. YOU LIKE TO SAVE IN  Mutual

Fund  Share Market  Deposit/Bonds

 Insurance  Post  Others

Office Savings

(please specify)

11. WHO INFLUENCE YOU IN YOUR INVESTMENT DECISION  Family  Friends  Advertisements  Articles  Auditors  Others

12. MODE OF INVESTMENT (OR) PERIOD OF INVESTMENT  Monthly  Quarterly  Half-yearly  Annually























SRM UNIVERSITY | 81

 Yes  No

19. IF YES,  Meet  Call  Mail

























A Study on the Performance and Investors Opinion About Sbi Mutual Fund

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