Magic: The Gathering® – Code Name: “Action” May 13, 2011
OR Pre-order Date: April 8, 2011
Product Release Date: May 13, 2011
The Fate of Mirrodin Revealed
No matter which side fans choose to play, this set will live up to its code name: Action. The story arc for the Scars of Mirrodin™ block comes to a stunning conclusion that will leave fans clamoring for more! PRODUCT TYPE: TARGET AUDIENCE:
Trading Card Game Magic™ players; age 13+.
SET SIZE AND PRODUCT OFFERINGS • • •
There are 175 black-bordered cards in “Action.” Boosters, Booster blisters, Intro packs, Event Decks, and Fat Pack. ™ “Action” is set 3 of 3 in the Scars of Mirrodin block.
Magic: The Gathering, its logo, Scars of Mirrodin, Mirrodin Pure, New Phyrexia, and Magic are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2011 Wizards.
Magic: The Gathering® – Code Name: “Action” May 13, 2011
KEY SELLING POINTS • •
•
• •
RETURN TO MIRRODIN™: The Scars of Mirrodin block marks the return to a world of twisted metal first seen in 2004. The original Mirrodin block is one of the most popular and successful in Magic’s history. NEW MECHANICS: While “Action” will build on some of the themes and mechanics introduced in ™ the original block and in Scars of Mirrodin and Mirrodin Besieged it will also introduce new, exciting game mechanics that should have the player base buzzing. EVENT DECKS: Returning with “Action” are Event Decks. These 60-card decks come with a 15card sideboard and are perfect for use in Standard play tournaments like Friday Night Magic or ™ Game Day celebrations. They also come with a Spindown life counter and a reusable card box. Please note: The event decks being created for “Action” will be released on June 10, 2011 – just in time for Game Day! INTRO PACK DISPLAYS: With the release of “Action” we return to five versions of the Intro Packs. LOOSE LIPS SINK SHIPS: The final outcome of the war is so secret we’re shipping the product out in cartons marked with its code name “Action.”
MARKETING SUPPORT Organized Play • • •
Worldwide Prerelease Tournaments: May 7 – 8, 2011 Worldwide Launch Parties: May 13 – 16, 2011 Game Day celebrations: June 11 – 12, 2011
Promotions •
“Action” promotional elements include: o Website – dedicated websites specific to this block will offer players clues and insights on deck building, storyline, and other exciting “Action” news: Wizards.com/Mirran Wizards.com/Phyrexian o
Organized Play – exciting faction choices will energize players and grow your OP events.
o
Social Media – extensive use of social media sites (Facebook, Twitter, Magic forums) to excite and engage the players beyond the store.
™
High-Impact Advertising •
•
Advertising for all Organized Play events will include videos and other viral content to excite the players and tease the storyline. o Final site list likely to include: Kongregate, Source Forge, Penny Arcade, GameFly, Escapist, CheatCC Retailer Ad Kit available for download on the Wizards website with customizable flyers and ads. Kits available April 4, 2011.
Magic: The Gathering, Magic, Scars of Mirrodin, Mirrodin Pure, New Phyrexia, Spindown, and Mirrodin Besieged are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. Other trademarks are property of their respective owners. ©2011 Wizards.
Magic: The Gathering® – Code Name: “Action” May 13, 2011 ORDERING INFORMATION For WIZARDS OF THE COAST ordering information, please contact your authorized Distributor or your WPN representative. For distributor information, or to set up an account, please go to http://www.wizards.com/sales. Wizards Sales Account holders can call 800-564-1636. Item
Contents
Product Code
UPC
ISBN
MSRP
Size
Weight
322990000
6 53569 59630 1
978-0-78695819-1
3.99
0.19” x 4.75” x 2.56”
0.06lbs.
Booster
15 cards
Booster Display
36 boosters
N/A
6 53569 59631 8
978-0-78695820-7
143.64
4.94” x 2.69” x 7.94”
2.36lbs.
Booster Master Carton
6 displays
N/A
N/A
N/A
861.84
8.56” x 6.13” x 15.38”
16.0lbs.
Intro Pack
1 premium card, 1 60-card deck, 1 booster, 1 learn-to-play insert, 1 strategy insert
323080000
6 53569 59633 2
978-0-78695821-4
12.99
3.81” x 7.0” x 1.25”
0.30lbs.
Intro Pack Display
10 intro packs
N/A
6 53569 59634 9
978-0-78695822-1
129.90
7.81” x 6.88” x 7.16”
3.8lbs.
Intro Pack Master Carton
3 intro pack displays
N/A
N/A
N/A
389.70
16.5” x 24.5” x 7.5”
25.0lbs.
Fat Pack
9 boosters, 2 card boxes, 1 player’s guide, 1 80-card land pack, 1 learn-to-play insert, 1 Spindown™ life counter.
323090000
6 53569 59636 3
978-0-78695823-8
39.99
7.63” x 4.38” x 7.38”
1.9lbs.
Booster Blister
1 booster
323110000
6 53569 59708 7
978-0-78695824-5
3.99
0.38” x 7.0” x 3.75”
0.08lbs.
Event Decks (releases June 10, 2011)
1 60-card deck, 1 15-card sideboard, 1 Spindown life counter, 1 strategy insert, 1 card box
342980000
6 53569 63041 8
978-0-78695884-9
24.99
5.75” x 2.88” x 1.81”
0.45lbs.
Event Decks Display (releases June 10, 2011)
6 event decks
N/A
6 53569 63042 5
978-0-78695885-6
149.94
5.88” x 5.88” x 5.56”
3.0lbs.
Magic: The Gathering, Spindown, Mirrodin Pure, and New Phyrexia are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. ©2011 Wizards.
