Beer in the Philippines

BEER IN THE PHILIPPINES Euromonitor International September 2013

BEER IN THE PHILIPPINES

LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trends ......................................................... ................................................................. ................ 1 Production, Imports and Exports .................................................................................. ................ 2 Competitive Landscape ..................................................... ........................................................... 2 Prospects ..................................................................................................................... ................ 3 Category Background ........................................................ ........................................................... 4 Lager Price Band Methodology ................................................................................................ 4 Summary 1 Table 1

Lager by Price Band 2012 ............................................................ ................ 5 Number of Breweries 2007-2012 ................................................. ................ 5

Category Data ........................................................ ................................................................. ..... 5 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21

Sales of Beer by Category: Total Volume 2 007-2012 .................................. 5 Sales of Beer by Category: Total Value 2007-2012 ..................................... 6 Sales of Beer by Category: % Total Volume Growth 2007-2012 .................. 6 Sales of Beer by Category: % Total Value Growth 2007 -2012..................... 7 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012 ........................ 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012 ........................... 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012 ....... 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012 .......... 8 GBO Company Shares of Beer: % Total Volume 2008 -2012 ....................... 8 NBO Company Shares of Beer: % Total Volume 2008-2012 ....................... 8 LBN Brand Shares of Beer: % Total Volume 2009-2012 .............................. 9 Production, Imports and Exports of Beer: Total Volume 2006-2011 .... ........ 9 Imports of Beer by Country of Origin: Total Volume 2006-2011 ................... 9 Imports of Beer by Country of Origin: Total Value 2006-2011 .................... 10 Exports of Beer b y Country of Destination: Total Volume 2006-2011 ........ 10 Exports of Beer by Country of Destination: Total Value 2006-2011 ........... 11 Forecast Sales of Beer by Category: Total Volume 2012-2017 ................. 12 Forecast Sales of Beer by Category: Total Value 20 12-2017 .................... 12 Forecast Sales of Beer by Category: % Total Volume Growth 2012 2017 ............................................................. .............................................. 13 Forecast Sales of Beer by Category: % Total Value Growth 20122017 ............................................................. .............................................. 13

© Euromonitor International

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BEER IN THE PHILIPPINES HEADLINES 

Beer in the Philippines grows in volume by 2%

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Premium lager records the fastest growth in 2012, with total volume increasing by 4%

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Imported premium lager is the fastest subcategory, with volume growing by 12% and reaching one million litres

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San Miguel Brewery maintains its dominance in 2012

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Unit price of beer continues increasing in 20 12

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Beer is expected to post a 1% CAGR in volume, and a 2% CAGR in constant value terms between 2012-2017

TRENDS 

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The growth of beer in 2012 slowed to 5% in current value terms. After enjoying double-digit growth during the review period, be er sales have been slowing. This is attributable to the growth of other alcoholic drinks, all of which grew faster than beer in 2012. Off-trade value of imported lager, specifically imported premium lager, grew by 12% in value to Ps57 million in 2012, and was the only category to see double-digit growth in 2012. Offtrade value of domestic premium lager also grew by 8% to Ps3.5 million in sales. This is attributable to changing consumer preferences: A better appreciation for imported offerings and consumer demand for better quality or premium beers. In 2012, average unit prices experienced growth of about 4%. Imported premium lager experienced a decline in average unit price growth dropping by 1% due to stronger sales through off-trade channels and the growing number of brands competing for a share in the market for this category. Domestic lager unit prices remained relatively stable, growing at less than 4%, as no a dditional taxes were imposed on alcoholic drinks in 2012. Domestic standard lager contributes the largest portion of sales in b eer. In 2012, domestic standard lager contributed over 90% of total volume sales of beer in the Phili ppines. However, the growth of domestic lager was flat in 2012, growing by less than 2 % in total volume. Slower sales growth could be attributed mainly to the maturity of the category, but is also challenged by the growing popularity of spirits, RTDs and imported premium lager. Due to the better economic conditions in 2012, some consumers traded up to imported premium lager. Beer in the Philippines grew by 2% in terms of volume in 2012, to 1.6 billion litres. A majority of both volume and value sales come from off-trade channels. In terms of volume, 73% comes from off-trade, and 23% from on-trade. In terms of value, beer grew by 5% to Ps171.3 billion, with 63% from off-trade, and 37% from on-trade sales. Off-trade volume makes up a larger chunk because Filipinos buy beer in bulk from off-trade channels during celebrations at home or in the community. Despite the lion‟s share of both volume and value coming from off -trade, it is the slower growing channel. Value for on-trade channels grew by 6% from 2011-2012, and volume grew by 2%, both faster than off-trade. In recent years, the off-trade had grown faster, but 2012‟s performance indicates a shift. An increase in disposable income due t o the improving economy can cause consumers to drink more beer when dining o utside their homes, accounting for the increase in on -trade channel performance.


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Glass bottles and cans are the favoured packaging materials in the Philippines. While cans are available in supermarkets and similar outlets, glass bottles are the preferred and most commonly available packaging for beer in the Philippines, available from the smallest convenience stores to the biggest Hypermarkets. A deposit system is present, as consumers can return used glass bottles after consumption at home, while establishments handle the deposit for on-trade channels. Flavoured non-alcoholic beer is currently not available in the Philippines as of 2012. However, San Miguel Brewery Inc does have fruit flavoured beer in the market which was launched in 2010. San Miguel Brewery launched this in two flavours; apple and lemon. The popularity of the flavoured beers is increasing, especially among the female customer segment. The leading light beer brand, San Mig Light, makes up 13% of the total beer market in the Philippines. The remaining 87% is essentially non-light beers, with two leading non-light brands, San Miguel Pale Pilsen and Red Horse, holding a combined 68% of sales. The Philippine beer market also has a few locally-made “craft” beers, which are the products of smallscale microbreweries. Establishments in upscale areas in Metro Manila also sell imported craft beers from around the world; popular craft beer establishments in the Philippines include Beers Paradise, Draft Gastropub, The Hobbit House, and Global Beer Exchange. The limited availability makes craft beers a niche product, but the premium pricing and image attract the attention o f the young professionals and upscale consumers. Expatriates (“expats”) and foreigners are also likely to seek imported craft beers. B oth imported and locally-produced craft beers are notably more available in Makati City and Taguig City‟s Bonifacio Global City, both business districts with plenty of high -end restaurants and bars, and both having a healthy expat community.

PRODUCTION, IMPORTS AND EXPORTS 

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While there are a number of imported brands available in the Philippines, their higher prices make them less appealing to the masses. The low price point of local beers make the local brands the de facto drink when Filipinos go out, with the imported beers concentrated in business districts and areas which foreigners and expats frequent. The dominance of San Miguel owes something to its affordability and u biquity in the market. The key export markets of the largest beer brewery in t he Philippines, San Miguel Breweries, include South Korea, Taiwan and Singapore. Other countries are supplied with Philippine beer through local manufacturers which have the license to manufacture Philippine beer brands. Domestic lager makes up majority of the Philippine beer market with 1.6 billion litres in volume, with San Miguel Brewery leading the pack with 1.4 billion litres. Imported lager makes up only one million litres of volume, led by Heineken, Budweiser, and Kirin. However, imported lager grew in volume by 12% in 2011-2012, compared to only 2% for domestic lager. Imported Lager still has plenty of room to grow.

COMPETITIVE LANDSCAPE 

Beer companies are looking for new opportunities for g rowth in a very mature market. Major breweries in the Philippines are San Miguel Brewery and Asia Brewery, which hold a combined 99% share of beer volume sales. In an attempt to renew this growth, local manufacturers have invested more into bring in imported premium lager brands, such as Asahi and Kirin.


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San Miguel Brewery Inc. remains the category leader with an 89% volume share, with its numerous brands filling the shelves of retailers, easily. Its competitive pricing and distribution model has undoubtedly contributed to its market dominance. In addition, San Miguel boasts of some of the most popular celebrity endorsers in the country, including internationallyrenowned boxer Manny Pacquiao, popular young adult celebrities for San Mig Light, and local music icons for its Red Horse brand. These efforts continue to help maintain San Miguel‟s top-of-mind recall among consumers. As a result, San Miguel Brewery Inc experienced the fastest volume growth in 2012 at 2%. Craft brewers are still a small player i n the beer industry, but they are increasing their presence. The price difference (craft beers cost much more – sometimes even more than triple – than a bottle of San Miguel) is a barrier to entry, as well as a lack of mainstream knowledge and appreciation of the craft. However, a more sophisticated market, as well as the continued experimentation of the brewers in terms of flavour and ingredients to differentiate their offerings, continues to sustain the g rowing craft beer category. Domestic brands, led by San Miguel Brewery‟s various brands, still hold a dominant positi on. However, upscale restaurants and bars usually offer the higher-priced, international brands. These are perceived to be of premium quality, and as evidenced by the growth in imported lager, still has potential to grow and take some sales away from domestic powerhouses.

Despite being on top of the market, San Miguel is not resting on its laurels. In 2012, San Miguel launched its San Mig Zero brand, a 3% ABV with only 60 calories, even lower than its popular San Mig Light. This suggests a desire to address an increasingly health-conscious population. A clean, modern design for the label (it uses the same bottle packaging as most of San Miguel‟s other brands) suggests a more premium image. However, it has failed to make a dent in sales or volume so far, and has had no notable mainstream advertisements either. Another launch that has gained more traction is San Miguel‟s fruit -flavoured beers. This brand had a brief run of TV advertisements in the past year but has quieted down since then. The fruit-flavoured beers are more easily available in stores than San Mig Zero. Premium brands make themselves available in up -scale establishments, and while standard brands are present in these as well, the price difference may be small enough to encourage consumers to go for the premium product instead. However, economy and standard brands (notably the market leader, Pale Pilsen) are the most widely distributed and are almost always well-stocked in wherever store a consumer walks in to, whether a restaurant or a convenience store. The significantly cheaper prices per bottle of e conomy and standard beers make them the preferred drink of the mass market; from university students to young professionals. The lower price also means that they are preferred for parties held at home, or in town fiestas, where buying them by the case is common.

PROSPECTS 

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Beer is threatened by the development of RTDs, which are marketed in different flavours to younger adult demographics, such as university students and young professionals. Beer companies with no diversification in the category will be challenged to find answers to the growing competition for consumers‟ wallets. The forecast performance is expected to grow slowly at a 1% CAGR in constant terms. The slower growth compared to the review period can be attributed to the maturity of the market. Additionally, the higher taxes on beer that will be implemented over the forecast are likely to affect the overall demand for beer. The Philippine “sin tax” on alcohol and cigarettes will remain a threat to the entire alcoholic drinks industry‟s growth as prices increase an d the low-income brackets may hold off on


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alcohol consumption. For beer, the sin tax is Ps15 per litre if the net retail price is P50.60 and below, and Ps20 per litre for those with a higher net retail price. A generally improving economy can help consumer income grow and possibly negate the effects of the sin tax, but the tax is set to increase by 5% every year starting from 2014 until 2017, and will continue to increase by 4% every year afterwards. 

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Imported premium lager is expected to produce the fastest results over the forecast period, growing at a CAGR of nearly 6% in volume terms. As the tastes of consumers improve, they might seek other options other than the usual domestic products. The premium positioning of imported and premium lagers also tends to appeal to many young professionals. As prices slowly increase due to the sin tax, companies will probably find ways to offer discounts to on-trade channels, or offer value packs to consumers, to minimise any potential decline in volume. Hence, average unit price per litre is expected to grow at a 1% CAGR in constant value terms over the forecast period. San Miguel Brewery had two recent launches. San Miguel‟s Apple and Lemon -flavoured beers are gaining popularity (and will likely continue to do so in the short-term), and the marketing highlights the taste as they target younger consumers between the ages of 18 and 25 , females and drinkers who do not like the generally bitter taste of beer. The other product launch, San Mig Zero, has had low visibility and availability. San Miguel might be devising more ways to combat the emergence of Asia Brewery‟s RTD, but in terms of beer, it seems that San Miguel may continue its current activities, mainly big events for Red Horse in October for Oktoberfest (the company holds an annual rock music festival) and continued mainstream advertisements for Pale Pilsen and San Mig Light. A campaign for San Mig Zero and additional flavours for its fruit-flavoured beer may also be

expected if the performance does not improve, especially relative to RTDs. Asia Brewery, on the other hand, may be conceding the beer category to San Miguel, with visibly less effort to promote Manila Beer after starting a h igh-profile campaign when it was launched a few years ago. The company may be planning to continue exploring other categories instead. In te rms of imported premium lager, more brands may be expected to arrive on Philippine shores as the consumers become more experimental. Alongside the growth of these premium beers might be the growth of craft beers, which will be lo oking to break into the mainstream and achieve critical mass. 

The on-trade is expected to outperform off-trade over the forecast period. On-trade sales are expected to grow in volume at a 2% CAGR over the forecast period, while the off-trade is expected to only grow in volume at a CAGR of 1% for the same period. Despite the majority of volume still being in the off-trade channel, the opportunity for growth resides within the ontrade. A reason may be the proliferation of new pubs and bars in the upscale portions of town. An improving economy means that consumers are more likely to dine and drink out, and patronise both existing and the quickly-sprouting new establishments.

CATEGORY BACKGROUND

Lager Price Band Methodology 

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Economy Lager: San Miguel Brewery Inc‟s Gold Eagle Beer is the dominant brand in economy lager. This is typically available through independent small grocers and sari -sari stores. It is mainly popular in Visayas and Mindanao where there are numerous lower income households. Standard Lager: San Miguel‟s Pale Pilsen, San Mig Light, and Red Horse fall into this category, with prices ranging from a little Ps65 to about Ps96 per litre in supermarkets,


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hypermarkets, and convenience stores. Asia Brewery‟s offerings (Colt 45, Coors and Coors Light, and Manila Beer) are priced similarly to San Miguel‟s brands. San Miguel Pale Pilse n is set as the benchmark for stand priced beer as it is the leading beer brand in the market. 

Premium Lager: Premium brands tend to be consumed mainly at on -trade establishments and prices typically are above Ps96 per litre through off -trade channels. Domestic premium brands such as San Miguel Super Dry, San Mig Strong Ice and Cerveza Negra tend to b e cheaper than their imported counterparts. Imported premium lager brand p rices normally begin from Ps200 per litre and can reach nearly Ps700 per litre at on-trade establishments.

Summary 1

Lager by Price Band 2012

Category

Price range per litre in Peso

Premium

Above Ps96

Standard

Ps65- 96

Economy

Below Ps65

Source: Note:

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Price bands for lager are based primarily on price, but positioning and packaging are other factors that are considered in classification.

Table 1

Number of Breweries 2007-2012

Brewery

San Miguel Brewery Inc Asia Brewery Inc TOTAL Source:

2007

2008

2009

2010

2011

2012

5 2 7

5 2 7

5 2 7

5 2 7

5 2 7

5 2 7

Euromonitor International from annual reports, company websites

CATEGORY DATA Table 2

Sales of Beer by Category: Total Volume 2007-2012

million litres

Dark Beer Lager - Premium Lager - Standard Lager -- Domestic Standard Lager -- Imported Standard Lager - Economy Lager -- Domestic Economy Lager -- Imported Economy Lager -- Domestic Standard Lager -- Domestic Economy Lager -- Imported Standard


2007

2008

2009

2010

2011

2012

1,445.6 73.4 1,329.0 1,329.0

1,516.5 74.2 1,398.9 1,398.9

1,527.4 74.9 1,409.1 1,409.1

1,577.5 76.1 1,458.0 1,458.0

1,605.8 83.0 1,478.2 1,478.2

1,631.3 86.4 1,499.2 1,499.2

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-

-

-

-

-

43.2 43.2 1,329.0

43.4 43.4 1,398.9

43.4 43.4 1,409.1

43.3 43.3 1,458.0

44.5 44.5 1,478.2

45.7 45.7 1,499.2

43.2 -

43.4 -

43.4 -

43.3 -

44.5 -

45.7 -

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Lager -- Imported Economy Lager Low/Non- Alcohol Beer - Low Alcohol Beer - Non-Alcoholic Beer Stout Beer Source:

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1,445.6

1,516.5

1,527.4

1,577.5

1,605.8

1,631.3

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 3

Sales of Beer by Category: Total Value 2007-2012

Ps million

Dark Beer Lager - Premium Lager - Standard Lager -- Domestic Standard Lager -- Imported Standard Lager - Economy Lager -- Domestic Economy Lager -- Imported Economy Lager -- Domestic Standard Lager -- Domestic Economy Lager -- Imported Standard Lager -- Imported Economy Lager Low/Non- Alcohol Beer - Low Alcohol Beer - Non-Alcoholic Beer Stout Beer

2007

2008

2009

2010

2011

2012

113,382.6 9,652.2 101,179.1 101,179.1

125,473.7 10,389.9 112,471.1 112,471.1

139,592.3 11,388.7 125,513.8 125,513.8

153,156.2 12,315.2 138,085.9 138,085.9

162,470.3 14,119.1 145,431.2 145,431.2

171,268.1 15,190.4 153,019.5 153,019.5

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-

-

-

-

2,551.3 2,551.3 101,179.1

2,612.7 2,612.7 112,471.1

2,689.8 2,689.8 125,513.8

2,755.1 2,755.1 138,085.9

2,920.1 2,920.1 145,431.2

3,058.2 3,058.2 153,019.5

2,551.3 -

2,612.7 -

2,689.8 -

2,755.1 -

2,920.1 -

3,058.2 -

113,382.6

125,473.7

139,592.3

153,156.2

162,470.3

171,268.1

Source:


Table 4

Sales of Beer by Category: % Total Volume Growth 2007-2012

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% total volume growth

Dark Beer Lager - Premium Lager - Standard Lager -- Domestic Standard Lager -- Imported Standard Lager - Economy Lager -- Domestic Economy Lager -- Imported Economy Lager -- Domestic Standard Lager -- Domestic Economy Lager -- Imported Standard Lager


2011/12

2007-12 CAGR

2007/12 Total

1.6 4.1 1.4 1.4 2.5 2.5 1.4 2.5 -

2.4 3.3 2.4 2.4 1.1 1.1 2.4 1.1 -

12.8 17.7 12.8 12.8 5.7 5.7 12.8 5.7 -

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-- Imported Economy Lager Low/Non- Alcohol Beer - Low Alcohol Beer - Non-Alcoholic Beer Stout Beer Source:

1.6

2.4

12.8


Table 5

Sales of Beer by Category: % Total Value Growth 2007-2012

% local currency, current value growth

Dark Beer Lager - Premium Lager - Standard Lager -- Domestic Standard Lager -- Imported Standard Lager - Economy Lager -- Domestic Economy Lager -- Imported Economy Lager -- Domestic Standard Lager -- Domestic Economy Lager -- Imported Standard Lager -- Imported Economy Lager Low/Non- Alcohol Beer - Low Alcohol Beer - Non-Alcoholic Beer Stout Beer Source:

2011/12

2007-12 CAGR

2007/12 Total

5.4 7.6 5.2 5.2 4.7 4.7 5.2 4.7 5.4

8.6 9.5 8.6 8.6 3.7 3.7 8.6 3.7 8.6

51.1 57.4 51.2 51.2 19.9 19.9 51.2 19.9 51.1


Table 6

Sales of Beer by On-trade vs Off-trade: Volume 2007-2012

million litres

Off-trade On-trade Total Source:

2007

2008

2009

2010

2011

2012

1,053.4 392.2 1,445.6

1,109.7 406.8 1,516.5

1,118.8 408.6 1,527.4

1,162.5 415.0 1,577.5

1,180.9 424.8 1,605.8

1,197.9 433.4 1,631.3


Table 7

Sales of Beer by On-trade vs Off-trade: Value 2007-2012

Ps million

Off-trade On-trade Total


2007

2008

2009

2010

2011

2012

71,835.2 41,547.3 113,382.6

79,652.1 45,821.6 125,473.7

88,743.2 50,849.1 139,592.3

97,915.7 55,240.5 153,156.2

102,969.4 59,500.9 162,470.3

108,015.5 63,252.6 171,268.1

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Source:

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Table 8

Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012

% volume growth


2011/12

2007-12 CAGR

2007/12 TOTAL

1.4 2.0 1.6

2.6 2.0 2.4

13.7 10.5 12.8


Table 9

Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012

% current value growth


2011/12

2007-12 CAGR

2007/12 TOTAL

4.9 6.3 5.4

8.5 8.8 8.6

50.4 52.2 51.1


Table 10

GBO Company Shares of Beer: % Total Volume 2008-2012

% total volume Company

2008

2009

2010

2011

2012

San Miguel Brewery Inc SABMiller Plc Asia Brewery Inc San Miguel Corp Carlsberg A/S Others Total

5.6 5.8 87.4 0.0 1.2 100.0

87.5 5.5 5.8 1.1 100.0

88.2 5.5 5.3 1.1 100.0

88.4 5.5 5.0 1.1 100.0

88.6 5.5 4.9 1.0 100.0

Source:


Table 11

NBO Company Shares of Beer: % Total Volume 2008-2012

% total volume Company

2008

2009

2010

2011

2012

San Miguel Brewery Inc Asia Brewery Inc San Miguel Corp Others Total

87.4 11.4 1.2 100.0

87.5 11.3 1.1 100.0

88.2 10.7 1.1 100.0

88.4 10.5 1.1 100.0

88.6 10.4 1.0 100.0

Source:



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Table 12

LBN Brand Shares of Beer: % Total Volume 2009-2012

% total volume Brand (Global Brand Owner) San Miguel Pale Pilsen Red Horse San Mig Light Colt 45 (SABMiller Plc) Beer na Beer Gold Eagle San Miguel Super Dry San Mig Strong Ice Cerveza Negra San Miguel Premium All Malt Others Total Source:

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Company

2009

2010

2011

2012

San Miguel Brewery Inc

51.4

50.3

49.9

49.8

San Miguel Brewery Inc San Miguel Brewery Inc Asia Brewery Inc

17.0 12.0 5.3

18.0 12.8 5.4

18.0 13.1 5.5

18.0 13.2 5.5

Asia Brewery Inc San Miguel Brewery Inc San Miguel Brewery Inc San Miguel Brewery Inc San Miguel Brewery Inc San Miguel Brewery Inc

5.8 2.4 2.2 1.3 1.1 0.2

5.3 2.3 2.1 1.3 1.0 0.3

5.0 2.4 2.2 1.3 1.2 0.3

4.9 2.5 2.3 1.3 1.2 0.3

1.4 100.0

1.2 100.0

1.1 100.0

1.0 100.0

Others Total


Table 13

Production, Imports and Exports of Beer: Total Volume 2006-2011

million litres

Beer – Exports Beer – Imports Source: Note:

2006

2007

2008

2009

2010

2011

13.4 0.4

15.0 0.8

14.5 0.5

14.1 0.6

15.7 0.6

16.7 1.2

GTIS, Euromonitor International „-‟ indicates data not available

Table 14

Imports of Beer by Country of Origin: Total Volume 2006-2011

million litres

Beer – Singapore Beer – US Beer – China Beer – Netherlands Beer – United Kingdom Beer – Poland Beer – Panama Beer – Australia Beer – Chile Beer – Spain Beer – Germany Beer – Japan Beer – Italy Beer – Malaysia Beer – South Africa Beer – Belgium


2006

2007

2008

2009

2010

2011

0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0

0.5 0.0 0.1 0.1 0.0 0.0 0.0 0.0 0.0

0.2 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0

0.3 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0

0.3 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 -

0.8 0.2 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

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Beer – Hawaii (U.S.) Beer – Taiwan Beer – Korea, South Beer – Hong Kong Beer – France Beer – New Zealand Beer – Portugal Beer – Total Source: Note:

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0.1 0.1 0.0 0.4

0.0 0.1 0.0 0.8

0.0 0.0 0.1 0.5

0.0 0.0 0.6

0.0 0.0 0.0 0.6

0.0 0.0 1.2


Table 15

Imports of Beer by Country of Origin: Total Value 2006-2011

Ps million

Beer – Singapore Beer – US Beer – China Beer – Netherlands Beer – Spain Beer – United Kingdom Beer – Australia Beer – Germany Beer – Chile Beer – Malaysia Beer – Italy Beer – Poland Beer – Panama Beer – South Africa Beer – Japan Beer – Hawaii (U.S.) Beer – Taiwan Beer – Belgium Beer – Korea, South Beer – Hong Kong Beer – France Beer – New Zealand Beer – Portugal Beer – Total Source: Note:

2006

2007

2008

2009

2010

2011

2.3 2.0 1.0 0.0 1.0 0.4 0.1 0.2 0.0 1.7 1.2 0.0 10.1

3.9 0.0 1.3 0.7 1.3 0.2 0.4 0.1 0.2 0.3 2.0 0.1 10.5

1.8 1.4 1.4 0.5 0.1 3.4 0.0 0.1 0.2 0.0 0.0 0.4 1.7 11.0

2.8 3.8 1.0 0.9 0.2 0.6 1.0 0.2 0.1 0.0 0.2 0.0 0.1 10.9

2.9 2.0 1.1 0.9 0.4 0.1 0.3 0.6 0.0 0.0 0.2 0.0 0.1 0.3 0.1 0.0 9.0

5.4 3.7 1.4 1.0 0.8 0.6 0.6 0.4 0.3 0.3 0.2 0.1 0.1 0.1 0.1 0.1 0.0 0.0 15.3


Table 16

Exports of Beer by Country of Destination: Total Volume 2006-2011

million litres

Beer – Singapore Beer – Korea, South Beer – Taiwan Beer – US Beer – Hong Kong Beer – United Arab Emirates Beer – Maldives Beer – Japan


2006

2007

2008

2009

2010

2011

1.5 0.6 4.3 2.3 1.1 0.4

1.9 1.6 3.9 2.7 1.2 0.3

2.0 1.7 3.1 2.4 1.7 0.1

1.8 2.0 3.0 2.1 1.5 0.2

2.3 2.3 2.6 1.9 1.5 0.5

3.1 3.0 2.1 2.0 1.6 0.9

0.4 0.5

0.3 0.6

0.4 0.5

0.3 0.6

0.4 0.5

0.4 0.4

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Beer – Vietnam Beer – Bahrain Beer – Malaysia Beer – Thailand Beer – Qatar Beer – Guam Beer – Pacific Is. (Trust Terr.) Beer – Canada Beer – Indonesia Beer – Solomon Islands Beer – Micronesia (Federated States of) Beer – Palau Beer – China Beer – Australia Beer – Kuwait Beer – Hawaii (U.S.) Beer – Saudi Arabia Beer – Others Beer – Total Source: Note:

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0.1 0.5 0.0 0.1 0.1 0.1

0.2 0.7 0.2 0.1 0.1

0.0 0.2 0.4 0.2 0.1 0.1

0.3 0.5 0.0 0.2 0.2 0.1

1.0 0.3 0.6 0.2 0.2 0.2 0.1

0.3 0.3 0.3 0.2 0.2 0.2 0.2

0.2 0.1

0.1 0.1 0.1

0.2 0.1 0.1

0.1 0.1 0.1

0.2 0.1 0.2

0.2 0.2 0.1 0.1

0.1 0.4 0.1 0.6 13.4

0.1 0.0 0.2 0.1 0.0 0.6 15.0

0.1 0.2 0.0 0.1 0.1 0.6 14.5

0.0 0.0 0.2 0.0 0.1 0.1 0.6 14.1

0.1 0.0 0.1 0.0 0.6 15.7

0.1 0.1 0.1 0.1 0.1 0.3 16.7


Table 17

Exports of Beer by Country of Destination: Total Value 2006-2011

Ps million

Beer – Singapore Beer – Korea, South Beer – US Beer – Taiwan Beer – Hong Kong Beer – United Arab Emirates Beer – Japan Beer – Indonesia Beer – Bahrain Beer – Vietnam Beer – Qatar Beer – Guam Beer – Malaysia Beer – Canada Beer – Maldives Beer – Pacific Is. (Trust Terr.) Beer – Solomon Islands Beer – Palau Beer – Micronesia (Federated States of) Beer – Australia Beer – Kuwait Beer – Thailand Beer – Hawaii (U.S.) Beer – Israel Beer – Panama Beer – Others Beer – Total


2006

2007

2008

2009

2010

2011

50.0 16.1 81.5 87.7 21.8 11.5

65.7 35.5 89.7 78.6 19.8 9.8

70.9 41.8 83.1 69.5 30.1 4.9

57.9 53.6 76.8 70.3 28.5 5.8

68.4 58.0 66.6 64.4 25.0 15.2

89.9 76.0 70.0 49.0 32.2 23.5

17.0 2.3 3.9 2.8 13.5 5.5 6.6 3.2

17.1 5.0 5.5 3.2 12.5 3.2 5.9 1.8

15.4 4.1 1.1 8.2 3.6 9.7 6.5 6.5 1.9

17.7 8.4 9.0 7.7 11.3 5.1 5.0 2.3

17.1 7.9 25.6 6.9 7.9 15.6 8.2 6.4 2.5

13.1 9.4 8.5 8.1 7.8 7.3 6.5 6.5 6.2 5.7

3.5 4.4

3.2 4.2 3.3

4.1 1.8 2.2

2.1 1.9 4.9

3.1 3.2 6.6

4.7 4.4 3.6

12.8 0.1 5.1 2.6 2.2 14.0 368.0

7.0 3.7 3.6 2.4 11.7 392.3

6.1 0.6 3.1 3.7 2.4 14.5 395.8

8.1 1.9 1.1 3.7 3.6 2.2 14.3 403.1

3.9 2.0 1.4 4.5 1.9 12.0 434.3

3.1 2.6 2.6 2.3 2.0 1.7 7.3 454.4

11


Source: Note:

Passport


Table 18

Forecast Sales of Beer by Category: Total Volume 2012-2017

million litres


2012

2013

2014

2015

2016

2017

1,631.3 86.4 1,499.2 1,499.2

1,656.0 89.5 1,519.8 1,519.8

1,679.8 92.4 1,539.8 1,539.8

1,702.7 95.0 1,559.3 1,559.3

1,724.6 97.3 1,578.2 1,578.2

1,745.5 99.2 1,596.5 1,596.5

-

-

-

-

-

-

45.7 45.7 1,499.2

46.7 46.7 1,519.8

47.6 47.6 1,539.8

48.5 48.5 1,559.3

49.2 49.2 1,578.2

49.7 49.7 1,596.5

45.7 -

46.7 -

47.6 -

48.5 -

49.2 -

49.7 -

1,631.3

1,656.0

1,679.8

1,702.7

1,724.6

1,745.5

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 19

Forecast Sales of Beer by Category: Total Value 2012-2017

Ps million

Dark Beer Lager - Premium Lager - Standard Lager -- Domestic Standard Lager -- Imported Standard Lager - Economy Lager -- Domestic Economy Lager -- Imported Economy Lager -- Domestic Standard Lager -- Domestic Economy Lager -- Imported Standard Lager -- Imported Economy Lager Low/Non- Alcohol Beer - Low Alcohol Beer


2012

2013

2014

2015

2016

2017

171,268.1 15,190.4 153,019.5 153,019.5

174,773.7 15,861.3 155,806.5 155,806.5

178,245.9 16,498.4 158,595.9 158,595.9

181,682.4 17,098.4 161,389.1 161,389.1

185,096.7 17,672.9 164,188.0 164,188.0

188,459.0 18,191.6 166,995.2 166,995.2

-

-

-

-

-

3,058.2 3,058.2 153,019.5

3,106.0 3,106.0 155,806.5

3,151.6 3,151.6 158,595.9

3,194.9 3,194.9 161,389.1

3,235.8 3,235.8 164,188.0

3,272.1 3,272.1 166,995.2

3,058.2 -

3,106.0 -

3,151.6 -

3,194.9 -

3,235.8 -

3,272.1 -

-

-

-

-

-

-

-

12


- Non-Alcoholic Beer Stout Beer Source:

Table 20

Passport

171,268.1

174,773.7

178,245.9

181,682.4

185,096.7

188,459.0


Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017

% total volume growth


Table 21

2016/17

2012-17 CAGR

2012/17 Total

1.2 2.0 1.2 1.2 1.2 1.2 1.2 1.2 1.2

1.4 2.8 1.3 1.3 1.7 1.7 1.3 1.7 1.4

7.0 14.8 6.5 6.5 8.9 8.9 6.5 8.9 7.0


Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

% local currency, constant value growth

Dark Beer Lager - Premium Lager - Standard Lager -- Domestic Standard Lager -- Imported Standard Lager - Economy Lager -- Domestic Economy Lager -- Imported Economy Lager -- Domestic Standard Lager -- Domestic Economy Lager -- Imported Standard Lager -- Imported Economy Lager Low/Non- Alcohol Beer - Low Alcohol Beer - Non-Alcoholic Beer Stout Beer


2012-17 CAGR

2012/17 TOTAL

1.9 3.7 1.8 1.8 1.4 1.4 1.8 1.4 1.9

10.0 19.8 9.1 9.1 7.0 7.0 9.1 7.0 10.0

13


Source:



Passport

14

Beer in the Philippines

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