Brand Activ Activati ation on Kit The Power o Working Toge Together ther
The The Active Active Network, Network, Inc. Inc.
Table o Contents The Power o WorkingTogether.............................................................................................................................PG. 3 Active.com: Mission, Vision, and Promise............................................................................................................ PG. 4 How We Promote You .............................................................................................................................................PG. 5 How You Promote Us - Print, Online and Other............................................................................................... PG. 6-11 Active.com Brand Standard & Guidelines.......................................................................................................... PG. 12 One Minute Checklist............................................................................................................................................PG. 17
The Active Network, Inc.
The Power o Working Together Welcome! Dear Active Network Customer, Thank you or choosing Active as your technology solutions partner. We look orward to helping you grow your business. Our technology solutions are used and trusted by thousands o sports and activity organizers across the globe. But we also wanted to make sure you knew that by working with Active, you also gain unmatched marketing exposure through our hugely popular online community, Active.com. When you work with Active, your listings are available to over 80 million active liestyle enthusiasts (and growing!) every month. These are moms, dads, coaches, players and other individuals who are actively searching or races to register or, clubs to join, leagues to participate in and camps in which to sign up their kids. In order to continue to grow and maximize this exposure or ALL o Active’s Customers, we hope to gain your support in growing the Active.com brand. Following is a brand activation kit that many o our customers use to support Active. By simply using and posting the Active.com logo in your online and oine promotional materials, you’ll help increase awareness o our brand across the thousands o participants that you touch. Your participants, combined with the participants rom our other Customers, means the pool o prospects hitting Active.com grows. Thousands o new Users coming to the site, means thousands more can fnd your listings which results in increased registrations and revenue to your bottom line. Now that’s what I call a win-win. Again, thank you or choosing Active as your technology solutions partner. We’re excited about providing you with leading products, exceptional customer service and a successul marketing partnership. Best Regards,
Lauren Guinn Marketing Director The Active Network
The Active Network, Inc.
Who We Are
Mission: Our mission is to enhance the lives o individuals through a rich, engaged online community that encourages and acilitates participation in any activity or which they are passionate.
Vision: Our vision is to enable every individual worldwide to visit one online community to discover, learn about, share, register and ultimately participate in the activities about which they are passionate.
Promise: Active.com promises to encourage and acilitate participation through: »
The largest searchable worldwide directory o sports and recreational activities, acilities, venues and classes
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Visibility to people with similar interests
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A rich and engaged online community
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A wealth o relevant content and tools that support their interests Fast, easy and trusted transaction services
The Active Network, Inc.
How We Promote You Active.com is able to promote your listings in several ways to consumers. We automatically serve up geotargeted listings to our users; oer robust search capability that delivers not only activities, but related articles, venues, clubs, training plans and more; allow you to upload videos promoting your activities; and eature you in targeted enewsletters.
Geotargeted Listings:
Video Upload (Coming Soon):
Search Results:
eNewsletters:
Your Activity Details Page:
The Active Network, Inc.
How You Promote Us Print Opportunities: Ads As your ofcial online registration provider, we appreciate your use o our Active.com logo in your printed advertisements. Check out examples rom two o our Customers! And remember, whenever we have an opportunity or an Active.com ad we’ll try to promote your listings as well. Check out how we promoted some o our customers in the last issue o Her Sports and Triathlete magazine.
Do you produce a race magazine or commemorative brochure? Active.com would love to provide an ad i space is available. Just let us know at
[email protected] or visit www.activesportstechnologies.com/brand to download an Active.com ad (several standard ad sizes available).
The Active Network, Inc.
How You Promote Us Print Opportunities: Registration Form Whether we like it or not, paper orms are still around. But you can help convert more and more o your participants to register online by simply promoting it on your paper registration orms. A great way to do this is to encourage them right at the top o the orm that Online Registration is available. Plus, remember to include the Active.com logo as your ofcial online registration provider.
The Active Network, Inc.
How You Promote Us Online Opportunities: Website We are all aware o the power o the Web and it’s more important than ever or us to use this medium to promote each other. Please be sure to place the Active.com logo on your Web site and link it to Active.com. We are the most trusted source o online transactions in the industry and hope to add instant credibility to your online registration oering simply through the use o our logo. See how a ew o our Customers use our logo on their Web sites. To get your participants to the best section o Active.com, please see the suggested reerral links below:
Reerral Links: Whether you have posted races, events, tournaments, clubs or other recreational activities, be sure to have the hyperlink either go to the Active.com home page or a page on our site that best matches the sport/ activity category your audience is seeking. Home: www.active.com Or By Sport: Running: www.active.com/running Walking: www.active.com/walking Triathlon: www.active.com/triathlon Cycling: www.active.com/cycling
The Active Network, Inc.
Basketball: www.active.com/basketball Soccer: www.active.com/soccer Baseball: www.active.com/baseball
How You Promote Us Brand Activation: PA Announcements Thank you or incorporating Active.com PA announcements at your event. Below is an approved script that can be used by announcers to support the Active.com partnership. Just photocopy this page or your announcer to use on race days. Feel ree to modiy copy as necessary or your type o activity and participants.
Pre-Race / Expo Approved PA Script Version One –
Active.com, ofcial online registration provider or the [________________________________________________], says a big “THANKS!” to all racers who registered online this year! And when you’re ready or your next challenge, remember to visit Active.com where you’ll fnd thousands o races and activities to search and register or, PLUS articles, training plans, message boards and more. Active.com It All Starts Here. Version Two –
Did you know that Active.com now has training and recovery plans or walkers, runners, triathletes and cyclists o all abilities? Go to ActiveTrainer.com to learn more and fnd the right plan or you. Race Day / Finish Line
Active.com, ofcial online registration provider or the [________________________________________________], CONGRATULATES all o today’s participants! And when you get your legs back, remember to visit Active.com where you’ll fnd thousands o races and activities to search and register or. Active.com It All Starts Here.
The Active Network, Inc.
How You Promote Us Brand Activation: Course Signage Displaying the Active.com logo on event day is a great way to support the Active.com brand, drive trafc to the site and more participants to view your listings. I you are a customer who has received an Active.com banner, please display it as appropriate to your venue to maximize exposure. Beore displaying please make sure that it is in good condition with no rips or tears. I or some reason the banner is damaged and you need a replacement, please email
[email protected]
The Active Network, Inc.
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How You Promote Us Brand Activation: T-Shirt
Including the Active.com logo on your t-shirt is another great way to support Active.com.
The Active Network, Inc.
Active.com Brand Standards and Guidelines
Active.com Brand Standards and Guidelines On the ollowing pages you’ll fnd guidelines or use o the Active.com brand. In addition to these guidelines, we’ve loaded approved materials onto a Brand Activation page or Active Customers. I you ever need to download Active.com logos or want to view the activation kit online, please visit our customer page at: www.activesportstechnologies.com/brand I you have questions, please eel ree to contact the consumer marketing team directly: Lauren Guinn
Betsy Crozier
Marketing Director
[email protected] 858.964.3844
Marketing Coordinator
[email protected] 858.964.6111
The Active Network, Inc.
Active.com Brand Standards and Guidelines Active.com Signature Consistent use o the Active.com signature will build recognition and awareness or our online community, allowing more people to get visibility and awareness o your events. Modiying the Active.com signature weakens our identity. No alterations should ever be made to the signature. This includes manipulation o style, proportions or spacing o letterorms or their relationship to the Active.com symbol. The Active.com signature should be considered an unalterable piece o artwork. Only authorized electronic artwork or camera-ready reproductions should be used.
A B
C
The Active Network, Inc.
Active.com Brand Standards and Guidelines Active.com Signature Clear Space and Color The minimum amount o clear space around the preerred signature equals the height o the letter “v” in the word Active. The top o the champion icon should line up with the top o the letter “t” in the word “Active”.The bottom o the champion icon should line up with one “v” distance rom the bottom o the letter “v” in the word “Active”.
The Active Network, Inc.
Active.com Brand Standards and Guidelines Active.com Signature Alternate Color I costs or media prohibit using the two or three-color signature, use one o the alternate variations shown below. When deciding which signature to use, always try to maximise the contrast between the background and the signature.
The Active Network, Inc.
Active.com Brand Standards and Guidelines Incorrect Signature Usage Changing our signature will reduce its impact and detract rom the consistently proessional image we want to project. The Active.com signature would never be redrawn or altered in any way. The Active.com signature must be reproduced only rom approved master artwork. The examples on this page show several incorrect uses o the Active.com signature.
The Active Network, Inc.
Active.com One Minute Checklist
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The Active Network, Inc.
