Case - 21st Century Fox

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21st Century Fox  Topic

Difficulty

Business situation

Style

Intermediate

Interviewer-led (McK

Market analysis

style)

Profitability analysis

Our client is a leading TV/film studio. They are concerned about the

their business that provides post-production services internally as externally.  The profits of this division have stagnated  in the recent time.

 Your task is to find ways to increase the profitability of the busine

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Comments

 This case is made to be interviewer-led. Therefore the interviewer guide the interviewee through the interview.  The case is split into two parts.

 The first part describes more qualitative problems and has more

open questions that should make the interviewee think about the p and its solution.

 The second part is more about quantitative problems and calcul

Here the interviewee should try to make his own calculations and s questions.

 The questions in the big boxes should be read out and shared wit candidate.

Short Solution You're Reading a Preview Unlock full access with a free trial.

With Free  division should beTrial RestorationDownload expanded.

Production for cinemas should be kept.

Production for home entertainment should be improved.

Master your semester with Scribd  Read Free Foron 30this Days Sign up to vote title  . Production of daily material should be closed and/or sold & The New York Times  Useful  Not useful Special offer for students: Only $4.99/month.

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Paragraphs highlighted in green indicate diagrams or tables that ca shared in the “Shareable information” section.

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Paragraphs highlighted in blue can be verbally communicated to th interviewee.

 The following framework/structure provides an overview of the case:

I. Background

Information that should be shared with the interviewee:

You're Reading a Preview  The post-production services division is comprised of four pa Restoration old Unlock full  of access withmovies a free trial. for preservation Production for cinemas Download With Free Trial Production for home entertainment

Production of daily material (e.g. talk shows) for on-g production

It is common to outsource these functions, but as the intern

are comparable to the market rates there is no monetary be

from outsourcing. Therefore this is NOT an option.  Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title   The SG&A costs  have been stable and are shared equally & The New York Times  Useful  Not useful Cancel anytime.

the services. The costs seem to be consistent with the rest o Special offer for students: Only $4.99/month.

industry

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Possible answers:

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Quality of service

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 The quality of the provided service is crucial for the company.

 This applies especially for the restoration of old movies, but also f

production for theatres and home entertainment. Speed of service

Regarding the daily production (e.g. talk shows) it is important to p

fast service. Price of service

Especially in regards to the production for cinema the price is impo

the post-production makes up a big part of the total costs and the

revenue is not sure yert.

However, for restoration of old movies, daily production and prod

homes this plays a minor role as it is possible to estimate sales

You're Reading a Preview with the product. The  is already known and there is a past success audience.

Unlock full access with a free trial.

In addition these segments have normally lower total costs and

Download With Free Trial post-production is less complex.

II. Strategies

2. What improvements could be necessary to increase sales a profits?

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Lower costs (operations, etc.)

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Reduce the costs and therefore the price of the price sensitive bus

segments. E.g. by reducing the employees or improving the effici the production (more material per time). Close/Sell

Sell or close unprofitable business units in order to reduce overal (SG&A) and therefore the prices of the other products.

3. What indicators would you use for recommendations? A good answer would include: Gross margins Market trends

Risks (possible competition responses) Ease of implementation of solutions Nature of business (core vs. non-core) You're Reading a Preview Percentage of revenues vs. total revenues Unlock full access with a free trial.

III. Profitability Download With Free Trial

4. What would you suggest for each business unit given the f information?

 You should share Diagram 2 with an overview of the profits in th

Master your semester with . business unitsScribd  Read Free Foron 30this Days Sign up to vote title  & The New York Times  Useful  Not useful  You should share Table 1 with an overview of the sold products Special offer for students: Only $4.99/month.

business unit.

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You're Reading a Preview Unlock full access with a free trial.

Download With Free Trial Main conclusion Restoration seems to have a pretty high margin. Therefore division should be kept and expanded.

 The division of “Production for cinemas” should be kept, as Master your semester with Scribd  Read Free For 30 Days Sign up to vote this title still a pretty good margin, but should  beon . not expanded & The New York Times  Useful  Not useful  The division of “Master for homes” should be closed or sol Special offer for students: Only $4.99/month.

would only consider the margin.

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IV. Conclusion

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5. What is your recommendation to your client about increas profitability of its divisions?

 There are many possible solutions, but the recommendation be grounded in reasonable conclusions. During the decision process the following values have to be

mind by the interviewee: Gross profit margin Contribution to total revenues Nature of service (core/non-core) Ease of implementation/risk   The division “Restoration” should be kept and expanded provides a pretty good margin.  The division “Production for cinemas” should also be kept

expanded.  The division “Production for homes” has to be improved

 the SG&A Distributing costs differently among the di You're Reading a Preview  Trying to  thewith this division. lower costs Unlock full access a free in trial.

Increase the prices for the services of this division. Download With Free Trial  The division “Dailies” should be sold or closed as the margi

negative and the number of jobs represents just 5% of the c total volume.

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