Case Study 1 Research

1 What is business research?

Busine Business ss resear research ch is the direct direction ion that that focuse focusess on underst understandi anding ng the behavi behavior or,, desir desires es and  preferences of customers, competitors and markets in market-driven economy. econom y. It is a process p rocess of  gathering the data and information related to the concerned issue 2 Wh Why y is the the proj projec ectt that that Paul Paul Th Thom omas as Ande nders rson on is doing doing for Th Thee Laro Larouc uche he Cand Candy y Company a research project?

In general research can be use to solve business related issues. Mr. Anderson prepared a business research to find a solution for Mr. Davy’s problem. Mr. Davy as concerned if he ill be able to take over family company, if he ill be strong enough to keep business floating and hether that ill affect family relationship. Mr. Anderson Anderson obtained information that addresses those issues. 3 Which steps ill Paul ta!e no that he has clearly defined the problem that needs attention?

!irst step is to identify the problems. "e#t step is to diagnose and assess problems. $ometimes the problem might be too broad, so you need to narro your research. Mr. Anderson need to figure out ho deeps Mr. Davy’s concerns, hat might be the reasons for those issues and estimate them. %e can do the $&A' $&A' analysis analysis to evaluate the company. co mpany. 'hen, select and implicate a course of action.(repare the plan of actions. Mr. Anderson need to find the best approach that going to satisfy not only Mr. Dany but the hole company. And last but not least evaluate the course of action. "o all the information is gathered and needs to be analy)ed and finali)ed so the *uestions can the ansered. " Luc Larouche has decided to hire an e#ternal consultant to in$estigate the problem% &o you thin! this is a ise decision or ould it ha$e been better to as! his son &a$y or an internal%%%