CISCO - Corporate Identity

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Table of Contents

Table of Contents Table of Contents Introduction Positioning Logos, Branding, and Merchandising Graphic System Stationery System Sales Collateral System Level 1 Sales Collateral Level 2 Sales Collateral Industrial Design Channel Communications Trade Shows, Events, and Seminars Advertising and Direct Marketing Contact Information

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C r e a t i ve S t a n d a r d s Introduction

A c o m p e l l i n g c o r p o r at e i d e n t i t y t h at e x p r e s s e s o u r p e rs o n a l i t y a n d l e a d e rs h i p

becomes even more competitive, the need to establish a strong, global presence is increasingly apparent.

Our corporate identity is the face and personality we present to the global community. It’s as important as the products and services we provide. Our identity is the total effect of our logos, products, brand names, trademarks, advertising, brochures, and presentations— everything that represents us. Because the Cisco Systems brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent Cisco cohesively to the world. You can view an electronic version of this document on the Cisco Employee Connection web site at wwwin.cisco. com/Mkt/corpid/style.html. We have tried to provide guidelines that are easy to follow; whenever questions arise, look for more information on the web or contact Corporate Identity. Changes to this guide will be provided periodically, so be sure to update your binder when we send you new information. Thank you in advance for your help in following these simple rules.

Corporate Identity

Introduction

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position in the marketplace is important to Cisco Systems. As the networking industry

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C i s c o Positioning Statement

Positioning is how our company is viewed by others in our target marketplace. While we

say about us. We can, however, greatly influence how we are positioned by communicating to our external audiences in a clear and consistent way.

Cisco’s positioning statement is as follows: Cisco Systems is the worldwide leader in networking for the Internet. What does this mean? Our positioning statement has three primary elements: Our position — the worldwide leader Our business — networking Our vision— the Internet

Our position—the worldwide leader By almost any measure, Cisco is the worldwide leader in its field. It is the largest or best in terms of revenue, profitability, market capitalization, market share, breadth of products, technology, customer base, customer satisfaction, service/support, field sales, expertise, and so forth. But a leader isn’t just the biggest. A leader views and responds to industry issues, customer concerns, and technology opportunities with greater responsibility and greater credibility. A leader has higher responsibilities and greater stature.

Our business—networking So, what are we the leader in? It’s networking—giving people access to the information they need by connecting information devices through intelligent, secure, and reliable networks.

Our vision—the Internet The Internet is the single most important phenomenon to occur in information technology since the microprocessor, and ultimately it may be the biggest IT revolution ever. At Cisco, we see the Internet as a tremendously significant and empowering technology development that will greatly affect the way people do business, learn, and communicate. We are ready and able to turn this promise into reality.

How do you use the positioning statement? It should be used anywhere and everywhere that a succinct statement of Cisco’s business is required. This includes presentations, collateral, sales proposals, trade show booths, and so forth. It should lead off your other presentations and be the foundation to which all communicators return.

Our boilerplate standards Our company boilerplate is as follows: Cisco Systems, Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. News and information are available at www.cisco.com. The standard description for our Cisco IOS software is as follows: Cisco IOS™ software is a platform that delivers network services and enables networked applications. We must be consistent in describing Cisco IOS software as a platform, not a product, and as an enabler of network services and networked applications. It is not necessary to spell out “Internetwork Operating System”; in fact, we request that you don’t spell it out. Also note that as with any trademarked terms, that you must use Cisco IOS as a modifier — such as Cisco IOS software platform or Cisco IOS network services. Never use just “IOS” or “the IOS” . Please help us be consistent in our messaging.

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have goals for positioning ourselves, ultimately our position is what others think and

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C i s c o Voice and Tone

An approachable, straightforward, and confident tone best describes the personality

you achieve this goal:

• Write in a direct, conversational style. • Tailor your words to the intended audience. • Use crisp, active sentences to give more life to the written word; avoid using passive voice. • Don’t overuse acronyms. • Use short, simple words rather than large, cumbersome ones. • Use the second person rather than the third person, whenever possible. • Use a minimum amount of jargon and colloquialisms to make your writing “world ready” and to ensure ease of use and translation by other countries. In summary, write simple and direct prose, stressing our corporate attributes—an open-minded approach to technology and networking expertise—in an approachable manner. In all cases, be sure you use the correct legal name for Cisco Systems, Inc. for your region or country, according to the Cisco Systems Corporate Style Guide. Use “Cisco Systems” when the company is first mentioned in the text, followed by “Cisco” in subsequent references. The Cisco Systems Corporate Style Guide contains two sections that are helpful to those creating marketing collateral. These sections are entitled “Style Guidelines” and “Word Usage.” The Corporate Style Guide is available on CEC at wwwin.cisco.com/Mkt/ KP/kp_style/sc_style.html or ask for a hard copy from the Corporate Editor.

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we want to express about Cisco Systems. Following these writing suggestions will help

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T h e C i s c o Corporate Tag Line

Cisco believes that the Internet is fundamentally changing the way people work, live, play,

branding efforts, with a new corporate tag line, “Empowering the Internet Generation .sm ”

Cisco’s new tag line conveys two key concepts:

Associates Cisco with the Internet People within the networking industry know Cisco. But many more people are familiar with the Internet and Internet-enabled applications. We need to make more people aware of Cisco’s key role with the Internet as a provider of backbone and access products and of Web site tools and Internet appliances. In addition, we want people to realize that Cisco products and services make Internet-enabled applications possible, and to appreciate that the Internet can change the way they work, live, play, and learn. Cisco itself is the world’s foremost example of a company using the Internet for competitive advantage.

Emphasizes the importance of the Internet Generation Our vision is that the Internet will have as profound an effect on people and society as the Industrial Revolution did in the 19th century. We are living in the Internet Generation and are extending it to our children and grandchildren. The Internet Generation encompasses people, companies, and countries. Those who understand the power of the Internet and networked applications will, in our view, be the long-term winners. So companies and countries—in addition to people—have to see themselves as part of the “Internet Generation.”

The Internet and networked applications will fundamentally change the way people work, live, play, and learn. We are living in the Internet Generation, which is bringing changes as great as those created by the Industrial Age (but at a much faster pace). Shape the future of global networking by creating unprecedented opportunities and value for our customers, employees, investors, and partners. End-to-end networking solutions by line of business The worldwide leader in networking for the Internet Empowering the Internet Generation

Tag Line

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and learn. To communicate this vision, Cisco is strengthening and evolving its corporate

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C i s c o Corporate Tag Line Staging

Cisco Systems wants to use its new corporate tag line, “Empowering the Internet

to be used both with the logo and by itself, providing maximum flexibility in our efforts to use it frequently.

The Cisco Systems tag line is created using the Sabon font. When incorporating the tag line with the company logo, you must adhere to all other guidelines for use of the Cisco Systems logo. Please follow the staging indicated below:

Trademarks The Cisco Systems logo is a registered trademark and always appears with a ®. When using the logo with the corporate tag line, “Empowering the Internet Generation,” use an SM designation after the tag line to indicate that it is a service mark.

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.5x

With logo: .5x

1x

.125x .187x .3x .5x

.5x

.5x

Without logo:

When using the tag line by itself, it should appear in all black, all blue (PMS 3035), or reversed out. Do not combine the tag line with any logo other than the Cisco Systems logo. Do not alter the tag line in any manner including the typeface, proportions, colors, or line break. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Please follow the staging indicated below:

.5x .187x .5x

.5x

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Generation,” in all of its marketing communications efforts. We’ve designed the tag line

.5x

73.0946 Logos, branding...

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T h e Cisco Systems Logo

The Cisco Systems logo is our signature to the world and must not be compromised.

The Cisco Systems logo is composed of the Univers font logotype appearing above the boxed bridge, as illustrated at the right. This arrangement is the only version of the logo that can be used and is Cisco’s legal corporate signature. The preferred usage is two-color, using PMS 3035 (deep blue) for the boxed bridge and PMS 187 (red) for the logotype or the equivalent CMYK (process match) colors as noted on this page. In one-color printing, the logo can be either black, PMS 3035, or Cool Gray 2. The vertical bridge “tines” must always be the color of the paper you are printing on. When reversing or knocking out the logo, the boxed bridge element and the words “Cisco Systems” will be the color of the paper the logo is being printed on, and the bridge tines will be the color that surrounds the logo as shown on the next page. To ensure enough contrast for viewing the logo, do not use it on a patterned background or on one that is too light or too dark. Do not combine the Cisco Systems logo with any other logo or graphic element. Do not alter the Cisco logo in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance.

Color Palette

Spot Color

Four-color Process

PMS 3035

100C, 0M, 8.5Y, 65K

PMS 187

0C, 91M, 72Y, 23.5K

PMS Cool Gray 2

0C, 0M, 0Y, 11.5K

Logotype

Boxed bridge element Tines Registration symbol

Logo Color

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It is integral to our worldwide corporate identity.

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C i sc o Systems Logo C orrect and Incor r ect Us age

Correct uses of the logo are shown below, along with various incorrect uses. Use the

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logo according to the standards.

NO

Logo Usage

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C i sc o Systems Logo S taging

Cisco’s logo must be staged as illustrated below, where x represents any measured

Logo Standards

the minimum amount of clear space that can surround the logo and logotype.

Logo Trademarks

.5x

The Cisco Systems logo is a registered trademark and always appears with a ®.

.5x

1x

.5x .5x

2.625x

.5x

Minimum Size The minimum logo size is .75"(19 mm) wide, excluding the ®. Please do not reproduce the Cisco logo in any smaller size, because it loses impact and readability.

.75"

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increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that .5x is

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M e rchan d isin g G uidelines

Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and

attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls on th e go l f c o urse , you a re bu i l d i n g re co g n i t i o n an d e q u i t y i n t h e c om pa n y. For this re ason, it is important that you always use the Cisco Systems logo correctly and prominently on your merchandising items.

The following guidelines will help achieve the best effect for merchandising items. The complete Cisco Systems logo (the boxed bridge element and the logotype) should appear in a prominent position on all the items you create. On any type of shirt or jacket, the logo should appear on the left front pocket rather than on a sleeve or on the back. On a cap or hat, it should appear on the front of the cap rather than on the visor.

Logotype

Boxed bridge element Tines Registration symbol

When using the Cisco logo on merchandising items, it may only be used in the following colors: • In one-color printing, it may appear as all black, all deep blue (PMS 3035), all Cool Gray 2, or all white. • In multicolor printing, the boxed bridge element is deep blue (PMS 3035), the bridge tines are white, and the “Cisco Systems” logotype is deep red (PMS 187). No other color variations of the logo are acceptable. In addition, because of the difficulty in executing it properly, the tone-on-tone version of the logo for merchandising items has been discontinued.

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reward. Whether you wear these items on a shopping trip, while gardening, or when

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For silk-screening, the minimum logo width is .75" or 19 mm. An embroidered logo should not appear smaller than 1.75" or 45 mm wide. The space directly beneath the logo is reserved for use by our partners who offer products, programs, and services on behalf of Cisco. This group includes channel partners, resellers, distributors, leasing partners, and publishing partners. If you think you have a program that might qualify for this use of the logo, please contact Cisco’s Corporate Identity organization. Otherwise, please leave this space open for our partners.

Space for descriptor


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Your department name, promotional event, or internal program name should not appear directly below the logo. The closest placement for these names under the logo is one-half the x height of the boxed bridge element of the logo.

.5x

.5x

1x

.5x

.5x

.5x

The Cisco Systems logo is strong enough to stand on its own and should not be combined with any other logo or graphic element. If merchandising items contain any confidential product information such as a launch code name or date, do not use the Cisco logo on them. Merchandising items should not give away any Cisco secrets.

C I S C O

D E S K

A C C E S S O R I E S

Optimum background colors to choose for your merchandising items include the following: • For the multicolor logo and the all-blue or all-black logos: White Off-whites (cream, beige, stone, canvas) Khaki Light yellows Light grays Burgundy Chambrays Denim • For the all-white or all-Cool Gray 2 logo: Navy blue Royal blue Black Burgundy Deep purple Hunter green Deep gray Teal Denim • Colors to avoid include: “Neon” tones Bright red Bright yellow Violets Orange Pinks and roses Kelly or grass greens If you have questions or have a specific project on which you are not sure how to use the logo, visit the Corporate Identity Web site at wwwin.cisco.com/ Mkt/corpid/resource.html or contact a Cisco Corporate Identity representative. Corporate Identity staff members are listed at wwwin.cisco.com/Mkt/corpid/ index.html.

w w w . c i s c o . c o m / g i f t

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M e rch an d isin g G uidelines

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M e rch an d isin g G uidelines

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T-shirt, front

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T-shirt, back


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C i sc o R eseller an d C ertifie d Part ne r M ar ks

Cisco Systems licenses the use of specially designed marks to its resellers a n d c e rt i f i e d

Cisco Systems signature with an additional program descriptor underneath the bridge as illustrated on this page.

For certified partners of Cisco products and services, marks have been created for the following certifications: Partner, Partner—Gold Certified, Partner— Silver Certified, and Partner—Premier Certified. To qualify for using these marks, certified partners must meet the criteria established for their certification levels. They may only use marks for which they have achieved certification. Cisco’s Authorized Distributor and Reseller program marks are for use by distributors who resell Cisco products to Cisco’s reseller and certified partners. In one-color printing, these marks can be either black or PMS 3035 (deep blue). In multicolor printing, the Cisco Systems logotype must appear in PMS 187 (deep red) with the boxed bridge in PMS 3035 (deep blue), the vertical bridge tines the color of the paper you are printing on, and the certification descriptor in black. Four-color process match is acceptable.

The marks may also print reversed out of a dark background. When reversing or knocking out the marks, the boxed bridge element, the words Cisco Systems, and the partner and certification level type are the color of the paper a mark is being printed on, and the bridge tines are the color that surrounds the logo. To ensure enough contrast for viewing a mark, do not use it on a patterned background or on one that is too dark or light. Do not combine the Cisco Systems partner or program marks with any other logo or graphic element. Do not alter the Cisco logo in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance.

Logotype Boxed bridge Tines

Re s e l l e r

Partner/certification type

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pa rt n e rs w h e n t h e y a r e ac t i n g o n b e h a l f o f C i s c o. Th e m a r k s a r e bas e d o n t h e

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C i sc o R eseller an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e

Correct uses of the marks are shown below, along with various incorrect uses. Use the

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marks according to the standards.

Logo Usage

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C i sc o R eseller an d C ertifie d Part ne r M ar ks Staging

Cisco Reseller and Certified Partner marks must be staged as illustrated below, where x

or greater. Note that .5 x is the minimum amount of clear space that can surround a mark. These staging parameters are identical to those established for the Cisco Systems logo.

Staging In all cases, the reseller or certified partner’s company logo should appear more prominently than the Reseller/Certified Partner mark and should be separated by the space of one mark width or one inch, whichever is greatest. The Reseller/Certified Partner mark cannot be combined with another logo or graphical element.

.5x

2.625x

.5x

.5x

.5x

1x

.125x .386x .3x .5x

Minimum Size The minimum mark size is .75"(19 mm) wide, excluding the ®. Please do not reproduce a mark in any smaller size, because it loses impact and readability.

Trademark Symbol The Cisco Systems logo used with the Reseller/Certified Partner marks is a registered trademark and must always appear with the symbol ®.

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represents any measured increment that keeps the overall mark size at .75" ( 19 mm) wide

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C i sc o R eseller an d C ertifie d Part ne r M ar ks Placement

Web Pages The Reseller/Certified Partner marks may be used on a Reseller/Certified Partner company Web site. On a Web page or as a launch button, the minimum mark size is 86 pixels wide. Advertisements, Direct Mail, and Collateral A mark may be incorporated into any of the Reseller/Certified Partner’s advertising, direct mail, collateral, or other promotional materials for Cisco products. Products The mark may not be used on any products.

Referring to Partner Certification in Text A Partner’s certification level may be noted on collateral material or advertising by using phrases like “a Cisco Systems Partner—Gold Certified.” Say: XYZ is a Cisco Systems Partner—Gold Certified Do not say: XYZ Cisco Partner XYZ Cisco Gold Partner

Additional Information For additional information on Cisco’s Certified Partner Program, to obtain logo kits, or to confirm certification levels, please contact the Cisco Channel Marketing department.

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Where to Use the Reseller/Certified Partner marks

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Ot h e r C isco Program Marks

Cisco Systems strongly believes in developing key relationships and partnerships to

and services that enhance our offerings and help us broaden Cisco’s brand recognition, we have approved a number of other programs and program marks. E xam ples of eac h of these program marks follow with brief explanations of their applications. Please contact the appropriate program owner for additional information.

Cisco Global Support Program

Nihon Channel Program (Japan only)

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expand the products and services available to its customers. To identify the produ c ts

GO! The Cisco Global Support program provides partners with the framework to deliver consistent and timely support solutions for multinational businesses. A global support model enables end customers to effectively gain access to sophisticated service and support and enables global partners to gain the greatest level of operational efficiencies, thereby significantly lowering the cost of doing business. Global Partners have access to a technological backbone of at least three strategically located TAC centers around the world. Each of these centers includes one comprehensive lab, offers remote access on a 24 x 7 basis, and supports most major languages spoken within the theater or region. English-speaking engineers are also available in all centers for worldwide after-hours support. The Global Support program provides the competitive advantage and differentiation needed in today’s competitive multinational market. For more information, please contact the Channel Development Program group.

The Nihon Partner program is Japan’s version of the U.S. and International Partner program. These marks are to be used by our Japanese partners only, according to the certification levels they have achieved. For additional information, please contact Cisco’s ICON Marketing organization.

Cisco Training Partner Program

Cisco’s Training Partner program is for training partners who have agreements with Cisco to offer Cisco networking technology, product, platform, and update training. Three levels of service have been established: Associate, Distinguished, and Senior. To qualify for using these marks, training partners must meet the criteria established for their service levels. They may only use the marks for which they qualify. Please contact the Worldwide Training organization for additional information.


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Ot h e r C isco P rogram Marks

The ATM Associate program is a joint interoperability, marketing, and reference-selling program. It is designed to make it easier and less expensive for customers to use ATM technology to upgrade their networks and integrate voice, video, and data into a single, multiservice infrastructure. Only those vendors who have signed license agreements for the ATM Associate program may use this mark. Please contact Cisco’s Enterprise line of business for additional information.

Cisco Multimedia Associate Program

The Multimedia Associate program was established as a multimedia alliance between Cisco and the Institute for Information Industry (III), located in Taiwan, to offer customers more complete multimedia solutions. Together, Cisco and III help major Taiwanese manufacturers develop and promote Cisco multimediaenabled applications for their products. Cisco will provide Cisco branding certificates after the Taiwanese vendors’ products pass the conformance tests performed and supervised by the III engineers in the Cisco-III Multimedia Lab in Taiwan. Currently, III is the only vendor with authorization to use this mark. Please contact Global Alliances for additional information.

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ATM Associate Program

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O t h er C isco P rogram Marks

The Enterprise Associate program is a joint marketing, technology, and compliance initiative. Under this initiative, companies whose products complement and are interoperable with Cisco IOS® networks can use the Enterprise Associate mark in their marketing and advertising materials. Additionally, this initiative gives Cisco Systems and participating companies the opportunity to jointly develop and enhance networking functions for customers. Only those vendors whose products pass the conformance tests required by Cisco and have signed license agreements for the Enterprise Associate program may use this mark. Please contact Cisco’s InterWorks Business Unit Marketing organization for additional information.

Cisco Press

Cisco Press is a venture between Cisco and Macmillan Publishing to publish a series of books on networking. Only Macmillan Computer Publishing currently has authorization to use this mark. Please contact Cisco’s Central Documentation Services department for additional information.

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Enterprise Associate Program

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The Cisco Networking Academies program was designed to provide educational institutions with the opportunity to certify high school and college students in network design and operations by providing curriculum and equipment support. Only those institutions that have agreements with Cisco Systems may use this mark. Please contact the Education Marketing organization for additional information.

Cisco Capital

Cisco Capital is a leasing program for Cisco products. Only leasing companies that have signed agreements with Cisco are authorized to use this mark. Please contact Cisco Financial Services for additional information.

Cisco Professional Services Provider Program

Cisco’s Professional Services Provider program offers a suite of customized services for every phase of a customer’s network life cycle: planning, design, implementation, and operation. Only vendors who have signed agreements for the Professional Services Provider program may use this mark. Please contact Customer Advocacy for additional information.

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Cisco Networking Academies Program

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The Cisco Certified Internetwork Expert (CCIE) program is a high-level certification program designed to provide engineers with the internetworking expertise required in today's rapidly changing information systems environment. Only those engineers who pass the demanding CCIE certification test are allowed to use this personal certification badge on their business cards. Please contact the Customer Advocacy organization for additional information about this program.

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Cisco Certified Internetwork Expert

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C i sc o Powered Network Mar k

Th e C i s c o P ow e r e d N e t wo r k m a r k i s to b e u s e d e xc l u s i v e ly b y au t h o r i z e d s e rv i c e

the Cisco Powered Network program guidelines. This mark communicates that the service provider has an end-to-end network based on Cisco products and services that ensures a high degree of security, reliability, and performance.

The Cisco Powered Network mark is composed of the Univers font logotype and the boxed arrow element, as shown in the graphic at the right. Please use the camera-ready art provided by Cisco Systems. Do not alter the Cisco Powered Network mark or change the size or location of the type in relation to the boxed arrow element. The Cisco Powered Network mark can be used in black, PMS 3035 (deep blue), or PMS 187 (dark red); four-color process match is acceptable. The arrowhead within the box is the same color as the paper the mark is printed on. When reversing or knocking out the mark, the box, arrowtail, and logotype are the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure enough contrast for viewing the mark, do not use it on a patterned background or on one that is too light or too dark. Do not alter the Cisco Powered Network mark in any manner including the size of typeface, proportions, colors, elements, or location of the text in relation to the boxed arrow element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the Cisco Powered Network mark with any other logo or graphic element.

Spot Color

Color Palette

Four-color Process

PMS 187

0C, 91M, 72Y, 23.5K

PMS 3035

100C, 0M, 8.5Y, 65K

BLACK

0C, 0M, 0Y, 100K

Arrowtail Box Arrowhead

Logotype Trademark symbol

Powered Network

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providers who meet the criteria for quality, service, and Cisco equipment as described in

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C i sc o Powered Netwo rk M ar k Cor r ect and Incor r ect Us age

Correct uses of the mark are shown below, along with various incorrect uses. Use the

OK

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mark according to the standards.

NO

Logo Usage

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C i sc o Powered Network M ar k Staging

The Cisco Powered Network mark must be staged as illustrated here, where x represents any measured increment that keeps the overall logo size .75" (19 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The service provider company’s logo should appear more prominently than the Cisco Powered Network mark. The Cisco Powered Network mark should be separated from the service provider’s logo by the space of one Cisco Powered Network mark width or one inch, whichever is greatest.

Minimum Size The minimum size for the Cisco Powered Network mark is .75" (19 mm). Please do not reproduce the Cisco Powered Network mark in any smaller size, because it loses impact and readability.

Trademark The Cisco Powered Network mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

.5x

3.175x

.825x .125x

1x

.375x .5x

.5x

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Staging

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C i sc o Powered Network M ar k Placement

Web Pages The Cisco Powered Network mark may be used on qualifying service providers’ Web pages next to or for products or services running a Cisco Powered Network. On launch buttons, the minimum mark size is 90 pixels wide. Advertisements, Direct Mail, and Collateral The mark may be used in any of the service providers’ advertising, direct mail, collateral, or other promotional materials for products or services running on Cisco Powered Networks. Product Names The Cisco Systems and the Cisco Powered Network names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the service provider. Documentation The Cisco Powered Network mark should appear on the front cover and spine of documentation for products or services that run on a Cisco Powered Network. Video The Cisco Powered Network mark is available as an animation with sound for use in broadcast media (radio and TV) by authorized service providers.

Referencing in Text In text, qualifying service providers can refer to the fact that their services run on Cisco Powered Networks. Say: XYZ data services run on a Cisco Powered Network Do not say: XYZ Cisco Network XYZ Cisco Powered Network product Additional Information For additional information on the Cisco Powered Network program, please contact the Service Provider Marketing organization within Cisco.

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Where to use the Cisco Powered Network mark

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C i sc o NetWorks Mark

The Cisco NetWorks ingredient mark is designed for the exclusive use of key partners

connectivity in the network and interoperability with Cisco-designated systems.

The Cisco NetWorks mark is composed of the Univers font logotype and the boxed arrow element, as shown at the right. Please use the camera-ready or soft-copy art provided by Cisco Systems. In one-color printing, the Cisco NetWorks mark can be used in black, PMS 3035 (deep blue), PMS 187 (deep red), or PMS Cool Gray 2. The arrowhead is the same color as the background color the mark appears on. In two-color printing, the boxed arrow element (box and arrowtail) appears in PMS 3035 (deep blue) and the text “Cisco NetWorks” in PMS 187 (deep red). The arrowhead is the same color as the background color the mark appears on. When reversing or knocking out the mark, the box, arrowtail, and logotype are all the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure adequate contrast for viewing the mark, do not use it with a patterned background or one that is too light or too dark for it to read well. Do not alter the Cisco NetWorks mark in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed arrow element. You may not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the Cisco NetWorks mark with any other logo or graphic element.

Color Palette

Spot Color

Four-color Process

PMS 3035

100C, 0M, 8.5Y, 65K

PMS 187

0C, 91M, 72Y, 23.5K

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whose products incorporate Cisco Network Foundation Technologies to ensure reliable

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Page 21

C i sc o NetWorks Mark C or r ect and Incor r ect Us age

Correct uses of the mark are show below, along with various incorrect uses. Use the

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logo according to these standards.

NO

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C i sc o NetWorks Mark S taging

The Cisco NetWorks mark must be staged as illustrated here, where x represents any measured increment that keeps the overall logo size .75" (19 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The licensee’s company logo should appear more prominently than the Cisco NetWorks mark. The Cisco NetWorks mark should be separated from the licensee’s logo by the space of one Cisco NetWorks mark width or one inch, whichever is greatest.

Minimum Size The minimum size for the Cisco NetWorks mark is .75" (19 mm). Please do not reproduce the Cisco NetWorks mark in any smaller size, because it loses impact and readability.

Trademark The Cisco NetWorks mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

.5x

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.4x .5x

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Page 23

Where to use the Cisco NetWorks mark Hardware The Cisco NetWorks mark should be placed on the front viewing plane of the licensee’s product. Do not place the mark on the top, bottom, or sides of the product or on any peripheral components. The mark should never be obstructed by another label or sticker. The mark should be printed directly onto the product using conventional methods such as silkscreening or pad printing, or it can be molded in. The mark should not be placed on the product using a label or sticker. Software Packaging The Cisco NetWorks mark should be printed on the front viewing panel of the licensee’s software package. The mark should never be obstructed by another label or sticker. The mark should not be placed on the package using a label or sticker. Startup Screens For software products containing Cisco Network Foundation Technologies, the mark should appear at the first startup screen and should remain on screen for the duration of the bootup procedure. Shipping Cartons The Cisco NetWorks mark should appear on the top surface of shipping cartons. The mark should never be placed on the bottom of a shipping carton or be obstructed by other stickers or tape. The mark should be printed directly onto packaging and should not be placed on the package using a label or sticker. Web Pages The Cisco NetWorks mark may be used on licensees’ Web pages next to products that incorporate Cisco Network Foundation Technologies. On launch buttons, the minimum mark size is 90 pixels wide.

Advertisements, Direct Mail, and Collateral The mark may be used in any of the licensees’ advertising, direct mail, collateral, or other promotional materials for products that incorporate Cisco Network Foundation Technologies. Product Names The Cisco Systems and the Cisco NetWorks names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the licensee’s company. Documentation The Cisco NetWorks mark should appear on the front cover of documentation for products or services that incorporate Cisco Network Foundation Technologies. Referencing in Text In text, licensees may refer to the fact that their product incorporates Cisco Network Foundation Technologies by using phrases such as “incorporates Cisco Network Foundation Technologies.” On all such materials, the licensee’s product or service name must appear more prominently than the Cisco NetWorks mark by putting it in a different color or on a different line. This requirement is important to avoid any implication that the product is manufactured or supported by Cisco Systems. Say: XYZ product incorporates Cisco Network Foundation Technologies Do not say: XYZ company Cisco NetWorks product Additional Information For additional information on the Cisco NetWorks program, please contact the Global Alliance Marketing organization within Cisco.

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C i sc o IOS Techn o lo gies Ingr edient M ar k

The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and

software technologies into their products. The mark placed directly on those manufacturers’ and developers’ products, packaging, and promotional materials signifies to their customers that these products contain Cisco technology.

The Cisco IOS Technologies ingredient mark is composed of the Univers font logotype and the boxed arrow element as shown. Please use the camera-ready art provided by Cisco Systems. In one-color printing, the mark should be black; when printing two or more colors, use PMS 187 (red) for the box and arrowtail and black for the type or the equivalent CMYK (process match) colors as noted on this page. The arrowhead within the box is the same color as the paper the mark is printing on. When reversing or knocking out the mark, the box, arrowtail, and logotype are the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure enough contrast for viewing, do not use the mark on a patterned background or on one that is too light or too dark for the logo to read well. Do not alter the Cisco IOS Technologies mark in any manner including the size of typeface, proportions, colors, elements, or location of the text in relation to the boxed arrow element. You may not animate, morph, or otherwise distort its perspective or twodimensional appearance. Do not combine the Cisco IOS Technologies mark with any other logo or graphic element.

Spot Color

Color Palette

PMS 187

BLACK

Arrowtail Box Arrowhead

Four-color Process

0C, 91M, 72Y, 23.5K

0C, 0M, 0Y, 100K

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Logotype

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developers who have license agreements with Cisco Systems to incorporate Cisco IOS

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Page 25

C i sc o IOS Tech n o lo gies M ar k Cor r ect and Incor r ect Us age

Correct uses of the mark are shown below, along with various incorrect uses. Use the

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mark according to the standards.

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Page 26

C i sc o IOS Tech n o lo gies M ar k Staging

The Cisco IOS Technologies mark must be staged as illustrated here, where “x” represents any measurement that keeps the overall mark size at 1"(25 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The licensee’s company logo should appear more prominently on the product or materials than the Cisco IOS Technologies mark. The Cisco IOS Technologies mark should be separated from the licensing company’s logo by the space of one Cisco IOS Technologies mark width or 1"(25 mm), whichever is greatest.

.5x

.825x

4.5x

.5x

.5x

1x

.25x .45x .5x

Minimum Size The minimum ingredient mark size is 1"(25 mm) wide excluding the ™. Please do not reproduce the Cisco IOS Technologies mark in any smaller size, because it loses impact and readability.

1"

Trademark The Cisco IOS Technologies mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

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Page 27

Where to use the Cisco IOS Technologies mark Hardware The Cisco IOS Technologies mark should be placed on the front viewing plane of the licensee’s product. Do not place the mark on the bottom of the product or on any peripheral component. The mark should never be obstructed by another label or sticker. Software Packaging Place the Cisco IOS Technologies mark on the front viewing panel of the licensee’s software package. The mark should never be obstructed by another label or sticker. Startup Screens For software products containing Cisco IOS Technologies, the mark should appear at the first startup screen and should remain on for the duration of the bootup procedure. Web Pages The Cisco IOS Technologies mark may be used on the licensee’s Web pages next to or for products containing Cisco IOS Technologies. On launch buttons, the minimum mark size is 86 pixels. Shipping Cartons The Cisco IOS Technologies mark should appear on the top surface of shipping cartons. The mark should never be placed on the bottom of a shipping carton or be obstructed by other stickers or tape.

Advertisements, Direct Mail, and Collateral The mark may be used in any licensee advertising, direct mail, collateral, or other promotional materials for products containing Cisco IOS Technologies. For multiple product advertisements, the mark must be placed next to the product containing Cisco IOS Technologies. As an alternative, you may place an asterisk (*) next to each qualifying product and another asterisk next to the mark with a supporting footnote stating “Contains Cisco IOS Technologies.” In the case of collateral, the mark should appear on the back cover or back page only. Product Names The Cisco Systems and the Cisco IOS Technologies names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the licensee’s company. Documentation The Cisco IOS Technologies mark should appear on the front cover and spine of documentation for products that contain Cisco IOS Technologies.

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C i sc o IOS Tech n o lo gies M ar k Placement

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C i sc o IOS Tech n o lo gies Text Refer ences

In text, the inclusion of Cisco IOS Technologies in the licensee’s product may be noted on packaging, collateral material, or advertising (but not included in the product name) by using phrases such as “includes Cisco IOS Technologies.” On all such materials, the licensee’s product name must appear more prominently than that of Cisco IOS Technologies and should be visually distinguished from Cisco IOS Technologies by putting it in a different font or color or on a different line. This is important to avoid any implication that the licensed product is manufactured or supported by Cisco Systems. Here are some examples: Say: XYZ includes Cisco IOS Technologies Do not say: XYZ IOS product XYZ Cisco IOS Technologies The following standard language must be included in all product literature: This product contains selected elements of the Cisco IOS Technologies that provide _______ capabilities.

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Referencing Cisco IOS Technologies in text

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C i sc o IOS Wordm ark

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The Cisco IOS software wordmark is available for use in networking diagrams and presentations to highlight the presence of the Cisco IOS platform within a networking environment. This wordmark is not to be used in product collateral, text references, software and hardware packaging, press releases, direct mail or advertising, electronic publications, or on products.

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Page 30

Tra d e mark P olicy

Cisco’s trademarks are valuable assets that must be selected and used carefully. Please

program, and service names.

Cisco defines a trademark as a word (for example, Cisco), a design (such as the Cisco bridge logo), a tag line (“Empowering the Internet Generation”)—or any combination of these elements adopted by Cisco Systems to identify the company and its products and to distinguish it from competitors. Trademarks should be used as adjectives, not nouns (for example, Cisco IOS software, not Cisco IOS). If they are used as nouns, they may become generic and no longer protectable (for example, “aspirin,” and “Kleenex”).

Registration and Trademarks Cisco owns trademark rights to the Cisco Systems name and logo, the Cisco IOS Technologies name and logo, the Cisco Powered Network logo, and the Cisco NetWorks logo. We own service marks on the tag lines “Empowering the Internet Generation” and “Changing the way we work, live, play, and learn.” In addition, we own exclusive rights to a number of product family and product names as indicated on the next page. Our rights are protected and strengthened when our trademarks are used properly. Cisco’s naming strategy emphasizes Cisco as our corporate brand and employs descriptive terminology for product, program, and service names. Departments that have new products, programs, or services should contact Central Naming Service at [email protected] to begin the naming process.

™

Notices Please include the following notices on all Cisco marketing materials. Note that the trademark list consists of the trademarks used in a particular document plus Cisco, Cisco Systems, and the Cisco Systems logo, which are always listed. Copyright Notice Copyright 199X Cisco Systems, Inc. All rights reserved. Printed in USA. xxx and xxx are trademarks, xxx is a service mark, and Cisco, Cisco Systems, the Cisco Systems logo, and xxx are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. Trademark Listing A list of current Cisco trademarks can be requested from the Corporate Editor. They can also be found on the Corporate Identity Resources Page at wwwin.cisco.com/Mkt/corpid/TM LIST.HTM. Only those trademarks designated as registered should use the symbol ®. All other claimed Cisco trademarks should be denoted with the symbol ™. Service marks are denoted with the SM symbol.

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adhere to these policies and guidelines for protecting our trademarks on product,

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Page 31

Tra d e mark Policy

The following is a list of trademarks currently used by Cisco Systems, Inc. organized to

Trademark Office.1

Registered Trademarks (®) BPX Catalyst Cisco Cisco IOS Cisco IOS logo Cisco Systems Cisco Systems logo Enterprise/Solver EtherChannel FastHub FastPacket ForeSight FragmentFree IPX LightStream MICA (use with “technologies” at first mention) Phase/IP StrataSphere StrataView Plus SwitchProbe

Unregistered Trademarks (™) AccessPath AtmDirector CCIE logo CD-PAC Centri Cisco Capital logo CiscoLink Cisco NetWorks logo Cisco Powered Network logo Cisco Press logo ClickStart ControlStream DAGAZ Fast Step FireRunner IGX JumpStart Kernel Proxy LoopRunner MGX Natural Network Viewer NetRanger NetSonar

The boilerplate statement that goes at the end of marketing documents should list only the marks that are used in the document (plus Cisco, Cisco Systems, and the Cisco Systems logo which are always listed). They should appear in the following order: trademarks first, then service marks, then registered trademarks. The correct verbiage is: “xxx and xxx are trademarks, xxx is a service mark, and xxx, xxx, and xxx are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.”

1

Current list as of 6/98.

Packet PIX Point and Click Internetworking Policy Builder RouteStream Secure Script SMARTnet SpeedRunner Stratm (use with “technology” at first mention) StreamView The Cell TrafficDirector TransPath VirtualStream VlanDirector Workgroup Director Workgroup Stack

Unregistered Service Marks (SM) Changing the way we work, live, play, and learn. Empowering the Internet Generation

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i d e n t i f y t h o s e m a r k s t h at h av e b e e n r e g i s t e r e d w i t h t h e U n i t e d Stat e s Pat e n t a n d

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73.0946 Graphic System

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Page 1

C o l o r P alette

Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems

from packaging to printed materials.

The logo colors, PMS 187 and PMS 3035, are the primary colors in the Cisco palette. These colors are rich and easily readable in a variety of media. PMS Cool Gray 2 and PMS 124 provide a complement to the logo colors and can be used for all secondary type treatments. Black is also part of the palette. We’ve also selected a single color for each line of business along with the Cisco corporate palette. As additional vertical industries or applications are created, we will develop color standards for each area. Staying with these color standards will produce an overall look that says “Cisco Systems” throughout the world.

Spot Color

Corporate

Four-color Process

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COOL GRAY 2

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Service Provider

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0C, 100M, 18.5Y, 34K

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PMS 2593

79C, 100M, 0Y, 0K

Small and Medium Business

PMS 568

83C, 0M, 56Y, 38K

Education

PMS 3015

100C, 23.5M, 0Y, 18.5K

Government

PMS 554

87C, 0M, 60Y, 65K

IBM

PMS 660

91C, 60M, 0Y, 0K

Market Solutions

Vertical Industries

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Cisco Colors

color palette was carefully chosen to give a cohesive identity to everything we design

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Page 2

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Page 7

C i sc o Typography

Typefaces Like organizations, typefaces have personalities and perform specific functions.

customers to readily recognize materials from Cisco Systems.

Univers, Univers Condensed, and Sabon are Cisco’s corporate fonts. Univers and Univers Condensed are sans serif fonts with a classic look that work well electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that provides a good contrast to Univers and is used for body copy. Do not use Sabon SC Oldstyle numbers. Both fonts are readily available from Adobe in PC and Mac formats. The Mac and PC fonts can be located on our internal web site at wwwin.cisco.com/Mkt/ corpid/fonts.html. Mac and PC fonts can be obtained internally through the NT Server at CISCO_MAIN/

MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/ PUBLISHED/MAC_FONTS or PC_FONTS.

Technical documentation and presentations will continue to use Times, Courier, and Helvetica.

Sabon Regular Sabon Italic Sabon Bold

Sabon Bold Italic

Serif

Sabon Small Caps

Univers Light

Univers Light Oblique

Sans Serif

Univers Regular

Univers Oblique Univers Bold

Univers Bold Oblique Univers Black

Univers Black Oblique Univers Extra Black

Univers Extra Black Oblique Univers Condensed Light

Univers Condensed Light Oblique Univers Condensed Regular

Univers Condensed Oblique Univers Condensed Bold

Univers Condensed Bold Oblique Univers Ultra Condensed Regular Univers Ultra Condensed Light Univers Ultra Condensed Thin

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A ltho ugh so me t i me s sub t le , t h e co n s i s t e n t u s e o f t h e sam e t yp e faces a llow s ou r

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Page 8

C i sc o Typography

The following are the Cisco Systems typefaces demonstrating their appearance in a variety

Sabon Regular

Univers Light

Univers Black

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.



Sabon Italic

Univers Light Oblique



Sabon Bold

Univers Regular



Sabon Bold Italic

Univers Oblique



Sabon Small Caps

Univers Bold



Univers Bold Oblique Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Black Oblique Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Extra Black Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Extra Black Oblique Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Oblique Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Bold Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Bold Oblique Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Ultra Condensed Regular Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Ultra Condensed Light Univers Condensed Light Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Light Oblique Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Univers Ultra Condensed Thin Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

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of uses. All typefaces used should match these examples.

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Page 9

C i sc o Illustration S ystem

C i s c o Sys t e m s h as a g r a p h i c sys t e m bas e d o n i l l u s t r at i o n s t h at a r e d e s i g n e d to b e

shown in the illustrations are created so as not to depict particular races or cultures, and the environments are universal, ranging from small offices to large corporate enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much dimension and interest as possible. Ample white space is used to enhance the overall effect of the illustrations.

The illustration system is based on large, “billboard” designs that depict a networking environment specific to a market solution. Each billboard is then sectioned into smaller illustrations or “vignettes” to be used throughout the promotional materials. Spot illustrations, or portions of vignettes, can also be used. The billboard illustrations typically are not used independently except in large trade show booth applications. Graphic patterns and elements are also available to create additional interest and integrate with the illustrations. The illustration library can be viewed within the Cisco Corporate Identity Web site at wwwin.cisco.com/ Mkt/corpid/resource.html.

Billboard

A billboard is a complete, actionoriented illustration for a particular product, initiative, or market. Billboards contain multiple metaphors representing parts of a given solution. Each is created as one complex composition and is not meant to be used as a whole. Any area may be cropped out to use as a basis for a vignette. New billboards can be requested through Corporate Identity Design Services.

Note that some illustrations have been developed specifically for certain applications or organizations. The Corporate Identity archivist can deliver illustrations to you on removable media. In addition, Corporate Identity Design Services can create custom illustrations upon request. Please remember to use the color palette consistently by selecting the correct spot colors by market solution or vertical industry that integrate with the illustration. All illustrations can be reproduced as duotones per specifications outlined later in this guide.

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“world ready”—that is, easily used by all the geographic regions we serve. The characters

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Page 10

C i sc o Illustration S ystem

Vignettes are used for covers and interiors. They can be started from small portions of billboards that metaphorically represent part of our business, programs, or products. They can also be created independently if necessary.

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Vignette

GO! Spot Illustration Spot illustrations are detailed portions of the vignettes or billboards, selected by the designer, that are cropped into shapes appropriate to the layout approximately 1 to 11⁄ 4" in diameter. Spots may be selected from vignettes used in the project, or they may be selected from any of the open artwork vignettes or billboards.

Graphic Element Graphic elements are used to embellish the concept of a product, solution, or market and are nonspecific. They should accent but never overpower the vignette. They consist of EPS files of simple shapes and should be screened to 3 percent black. New graphic elements may be requested through Corporate Identity Design Services at any time.

Graphic Pattern Graphic patterns are also available to create additional interest and integrate with the illustrations.


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Page 11

Th e Cisco G raphic Elem en ts

• Custom for each piece

• Prints 3 percent black • Element should be overlapped by the vignettes

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• The purpose of these elements is to complement the illustrations, not to overpower them. • Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html

GO! 01pyrmd.eps

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Page 12

P h o t ograp hy S tyle and Lib r ar y

Cisco’s photography system uses traditional photography coupled with digital processes

the artistry of the product’s design. Camera angle, positioning, and lighting combine to achieve the final effect.

Standard Product Photography All Cisco products are photographed in color from three standard angles: at three-quarter angle to the front of the unit, straight on to the front panel, and straight on to the back panel. It is typical to show a portion of the top of the product to better indicate the shape and depth. Products taller than eye level, however, do not necessarily show the top.

Cisco product photography is currently available in low-resolution electronic files, 2"x 3" (50 mm x 75 mm) at 150 dpi; as hard-copy photographs, 4"x 5" (101 mm x 127 mm) transparencies; and as 35-mm slides. Request product photography through the Corporate Identity archivist. Low-resolution scans can be delivered via e-mail (electronic files). Hard copy is delivered via express mail. Turnaround time is 72 hours plus shipping time. Images are available either on a CD or via the internal web. The CDs contain product images in three formats: low-resolution GIF for the Web, medium-resolution JPG for insertion into applications like PowerPoint, and high-resolution EPS for print.

To view a product photo on our web site, go to: wwwin.cisco.com/Mkt/corpid/resource.html. To order CDs, go to Cisco MarketPlace. Log into CCO at www.cisco.com/. Select “Products and Ordering,” then go to Cisco MarketPlace, Order for the company, Brochures and Documentation Center, Brocdrom.

Photography for Collateral (Level 1 Collateral) Level 1 collateral uses Cisco standard photography that has been digitally manipulated. Standard photography shot at a three-quarter view is scanned in at high resolution, creating a digital file. The product image is outlined using Adobe Photoshop, then dropped out of the existing background and placed on a new background, typically created from a piece of a vignette that has been enlarged and lightened. The area of the background image that is under and in front of the product is skewed to create a “surface” effect that the product appears to be sitting on. Finally, a drop shadow of the product is created manually. These photographs are not generally available, but may be requested for approved usage through Corporate Identity.

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to create contemporary effects. Products are photographed from an angle to showcase

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Page 13

P h o t ograp hy S tyle and Lib r ar y

For Level 2 collateral, the standard photography is brought into Photoshop and a duotone is created using the black and PMS color of that piece. Curves for the duotone are typically straight lines; 0-100 for the black plate, 0-40 for the PMS color plate. The edge vignettes, rather than having a hard edge.

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Photography for Collateral (Level 2 Collateral)

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Photography for Public Relations The style of photography used in publications changes more frequently than standard photography because of the changing needs of publications and publishers. It is, therefore, an evolving style. For details about the current style of PR photography, please contact the Corporate Identity archivist.

Photography for Presentations and the Web Standard photography is available at low resolution for presentations and the Web. Photography, may be requested through the Corporate Identity archivist.

How to Schedule a Photo Shoot Product photography can be initiated by contacting the Marketing Program Manager, Photography in Cisco Corporate Identity. The manager will ask you to fill out a Photo Shoot Request form and a Shot List and will schedule time with an outside photo studio. Please allow a lead time of at least seven to ten working days for the photo shoot. There may be certain exceptions depending on timing, location, and availability.


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Page 14

Icons

T h e Cisco Icon Library

Icons for designing network diagrams used in collateral, white papers, data sheets,

a wide selection of icons to represent everything from routers and switches to concepts such as telecommuting and data transfer.

The library contains grayscale versions of each icon that can be translated into color, single color, or black and white. For any four-color printing, the spot color designated for the market solution can be used as well as colors from the corporate palette. When working with four-color printing, be sure you convert to CMYK before going to print. Single-color icons are preferred in two-color work, while grayscale is used in black and white materials only. The black and white icons are used primarily in documentation and on the web. All icons are Adobe Illustrator EPS files. The library also contains GIF file icons for PC and many UNIX applications. Please follow these guidelines:

Color

Access Server

Mobile User

Single Color

Access Server

Mobile User

Manufacturer

Workstation

Manufacturer

Workstation

Manufacturer

Workstation

Grayscale

• Icons should not be manipulated, resized, or redrawn except for brackets, clouds, and FDDI rings, which may be scaled proportionally. • All lines connecting icons (representing serial, Ethernet, direct communication, and so forth) should be .4-point lines. • Illustrated “pipes” denoting bandwidth of packets can take on a variety of attributes to be determined by the diagram designer. • When using black and white icons, the connecting line should be placed at the front of the icon to make it appear connected. Be sure that the line does not interfere with elements of the icon itself or with text inside the icon. Icons can be downloaded from wwwin.cisco.com/ Mkt/corpid/icons.html.

Access Server

Mobile User

Black and White

Access Server

Mobile User

Manufacturer

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presentations, and other materials are also available from Corporate Identity. There is

Workstation

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Page 15

We b B an n er and Electronic Us es

To better establish our identity on the Internet and World Wide Web, we’ve designed

standards, there is plenty of room for creative solutions to make exciting web pages. You should be particularly careful with color and logo treatment, because they can change when going from print to the web.

To keep logo colors consistent and clean on the web, please use a properly mapped GIF file. If mapped GIF files are not used, the bridge “tines” will not be clear, and the colors will not appear in the proper Netscape palette. All banners and web pages should be 504 pixels wide for both internal and external use. The internal web is available only to those who have access to Cisco networks, while the external web can be accessed by anyone with the proper equipment. Internal web graphic guidelines are available at wwwin.cisco.com/Mkt/CorpComm/Webdesign.html. All external web designers should first contact Corporate Identity for art direction and further guidelines.

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templates to lend a recognizable look to all our web designs. Within the template

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Page 16

M o d ifying Illustrations for Web Site Us e

Vignettes and spot illustrations must be modified for use on the web; otherwise, they

After selecting your desired illustrations, contact Corporate Identity to help guide you in the process of making the image web-ready. When this process is complete, you can use this new version for all web sites. Please keep in mind that visual shifts often occur between a PC platform and a Macintosh platform, and an illustration’s appearance will vary depending on the monitor that is used.

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will not render properly.

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wwwin.cisco Spot Illustration

A spot illustration as it appears in print, created in Photoshop.

Web Illustration The same spot illustration, re-rendered using the Netscape palette of 256 colors.


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Page 17

P re sentatio n s and Multim edia Templates

We have created a variety of presentation templates for your use, whether you are in a

our guidelines carefully, your audience will know they’re viewing a presentation from Cisco. Simple rules, such as using graphics and illustrations rather than text, allow the au d i e n c e to f o c u s o n t h e s p e e c h . To o m u c h t e x t c a n b e d i s t r a c t i n g . Th e r e a r e t wo templates, each optimized for the type and size of your intended audience.

The presentation templates can be found at wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.

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small conference room or a large auditorium with thousands of people. If you follow

GO! Corporate Templates The following are standard company templates. Lasers and Color Viewgraphs

Computer Projection and 35 mm Slides


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Page 18

P re sen tatio n s and Multim edia Templates

Lasers and Color Viewgraphs

These templates are for seminar and keynote speakers at large events only. Computer Projection and 35 mm Slides

Templates

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Special Events and Seminar Templates

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Page 19

C i sc o Video P roduction

In an effort to maintain Cisco Systems’ video production standards, Corporate Identity has

Corporate Identity early in your planning stages to best take advantage of these resources.

The following key services are available:

Opening and Closing Video Segments A Cisco logo animation has been created as a standard introduction or closing for any video production. This animation runs approximately 10 seconds and is available in any format. It cannot be altered.

Translation With Cisco customers and partners located throughout the world, we provide a translation service that can dub your videotape into many languages. For a list of the languages currently supported, call Corporate Identity.

Sound Facility Production Facilities The key vendors we have selected have full-service capabilities to produce videos within the United States. Our vendors have sound stages, nonlinear edit suites, online edit suites, uplink transmission services, and full staffs offering complete services from pre- to post-production. In the event our primary vendors cannot satisfy your requirements, we maintain a list of alternatives.

We have access to a sound stage facility for digital recording of voice-over talent, custom music, or sound effects.

Duplication Services With the growing need for video duplication, we have set up a production house for all duplication requests. Normal turnaround is 48 hours.

Video Library Cisco TV Formats A television template created in PowerPoint, along with TV-safe colors, guidelines, and icons, is available for your use.

Talent We have established a “voice of Cisco” for productions that require on-screen or voice-over talent. Contact Corporate Identity for more information.

Freelance We have an extensive list of freelance producers, writers, directors, camera operators, and production crews.

We have set up a video library for viewing and researching video clips. Note: The above list is only a sampling of Corporate Identity’s ability to help you with your video productions. If you require a service not listed here, please contact the Presentations group within Corporate Identity.

Example of CPN Video Donut

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several key vendors in place to standardize and facilitate your productions. Please contact

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Page 1

L e t t e rhead, E n velop es, and Bus ines s Car ds

Stationery First impressions last.

hand or a letter received by a potential customer. Wherever you are located around the world, please use our corporate standards for letterhead, business cards, and envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this guide when creating stationery for your office.

2.06" .38

Business Card

.92"

.23"

.4"

Jane Doe Regional Manager NSP Central Region

.52"

See right for emboss area

Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 Direct: 408 526-4100 Fax: 408 526-4000 Pager: 800 526-4200 [email protected] www.cisco.com

ISO 9001

.31"

REGISTERED

.17"

This hang line will vary according to depth of type

Size: Title Format: Font: Paper Stock: Emboss Area

Type will always align with bottom

Use of the ISO 9001 logo on our business cards confirms that Cisco Systems has received ISO 9001 registration. ISO 9000 is the most widely recognized quality standard worldwide and is a very effective global marketing tool. ISO 9001 registration allows Cisco to broaden its appeal to users and meet the everincreasing quality demands of today’s marketplace.

Standard Envelope Size: Font:

Paper Stock: .60"

.90"

9.5" wide x 4.15" high Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

.26"

.65"

.51"

3.5" wide x 2" high Title, Department Sabon, 8.5 points/10 leading , flush left Sig-Nature Dull, White, 100# recycled cover Placement of 1.15" wide x .65" high; emboss is .3" from left edge and .15" from top edge. Keyline does not print. Two-sided cards do not emboss.

.81"

Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706

Samples shown are not actual sizes.

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Cisco’s corporate identity is often first established with a business card placed in someone's

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Page 2

L e t t e rhead, E n velo p es, and Bus ines s Car ds

Paper Size: Font:

Paper Stock:

1.9"

6.53" .87"

8.5" wide x 11" high Company Name, Sabon Bold Address, Sabon Roman 8.5 points/10 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

1"

.87"

1"

Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 Phone: 408 526-4000 Fax: 408 526-4100 www.cisco.com

.56"

Sample shown is not actual size.

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Letterhead

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Page 3

It is essential that you always use the correct legal signature. For legal and tax purposes, it is important that all international Cisco locations use their corresponding local Cisco entity legal names and signatures on all stationery, business cards, and signs displayed at international office sites.

For example, in the U.K., the correct corporate legal name/signature is “Cisco Systems Limited.” If you are unsure of your local Cisco entity’s legal name/signature, please contact Heidi Stinson in Cisco’s Corporate Legal department at San Jose headquarters.

Letterhead Paper Size: Font:

Paper Stock: 159.6mm 19.1mm

210 mm x 297 mm Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

GO!

30.6mm

21.7mm

27mm

Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge Middlesex UB11 1BN Tel: +44 (0) 181 756 8000 Fax: +44 (0) 181 756 8099

17.1mm


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Le t t e rhead, E n velop es, and Bus ines s Car ds A4

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Page 4

A4 52.5mm

9.8mm

Business Card

23.5mm

6mm

10mm

Jane Doe Regional Manager

13.2mm

Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge Middlesex UB11 1BN Tel: +44 (0) 181 756 8000 Fax: +44 (0) 181 756 8099 Pager: 800 526-4200 [email protected] www.cisco.com

See right for emboss area

ISO 9001 REGISTERED

4.4mm

This hang line will vary according to depth of type

Size: Title Format: Font: Paper Stock: Emboss Area:

89 mm wide x 51 mm high Title, Department Sabon, 8.5 points/10 leading, flush left Sig-Nature Dull, White, 100# recycled cover Placement of 29 mm wide x 17 mm high; emboss is 7 mm from left edge and 3 mm from top edge. Keyline does not print. Two-sided cards do not have emboss.

Type will always align with bottom

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L e t t e rhead, E n velo p es, and Bus ines s Car ds A4

GO! A4 Envelope Size: Font:

Paper Stock:

15.6 mm

23.1 mm

6.4 mm

15 mm

13.1 mm

220 mm x 110 mm Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

19.4 mm

Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge

Middlesex UB11 1BN

Samples shown are not actual sizes.

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Page 1

S a l e s Collateral System

Th e C i s c o c o l l at e r a l sys t e m c o n s o l i dat e s o u r sa l e s c o l l at e r a l d o c u m e n t s i n to a

customers. It defines content guidelines for print and web sales collateral to ensure that each document fits into the overall identity program. This system serves as a guide for content development managers to use in driving content development and producing collateral for maximum effectiveness in each medium.

Level 1

The overall consistency of Cisco Systems collateral materials is defined by graphic standards. It is important to follow the templates to maintain our design integrity. When designing or producing a brochure, fact sheet, customer profile, or any other piece of collateral or packaging, keep the following guidelines in mind: • Allow for plenty of white space in your materials.

Level 1 Sales Collateral

Brochure with Pocket: Market Solutions Enterprise Service Provider Small and Medium Business Brochures:

Business Solution Product Line Overview Program Overview Service Overview

Folder:

Corporate

CD-ROMs:

CD Package CD Sleeve CD Face

• Include sidebar elements and be sure they coincide with the correct palette for the market solution connected with them.

• Use a two-grid system consisting of two equal text block columns parallel to each other. • Be consistent and correct in your use of Cisco illustrations. Corporate Identity maintains a library with illustrations for every market solution initiative.

Level 2

• If a template exists for your project, use it. If one is not currently available, ask Corporate Identity to provide guidance so your project maintains consistency. • If you need further clarification, search the listed web sites or e-mail or call Corporate Identity.

The sales collateral system has three levels. Level 1 collateral is targeted at high-level decision makers and is primarily nontechnical. Level 2 is aimed at technical decision makers and contains a greater degree of technical content. The third level is for our direct and indirect sales force and employees to communicate new or changed information about Cisco’s products, programs, solutions, or services. Collateral is primarily accessed electronically via Cisco’s web site and the Sales Tools CD-ROM. You can review the entire collateral system at wwwin.cisco.com/Mkt/ccon/cd/process/ 1/collateral_system.pdf.

Packaging:

Product Package

Level 2 Sales Collateral Data Sheets:

Product (electronic only with exception of fulfillment)

Fact Sheets:

Business Solution Program Service

Profiles:

Customer Industry

Reports:

Business Case Statement of Direction

Level 3 Sales Collateral Electronic Documents

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manageable, cost-effective, and understandable system for our clients, partners, and

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Page 2

I m p o r t a n t M i s c e l l a n y for Designers

This information is critical for following the standards contained in this guide and

General

Figure and Table Titles

For web, fax, or black and white transmissions, delete all screen tints. All network diagrams and screen shots that are in grayscale or color must be created in solid black and white (no screens). Vignettes should only be reduced from their original sizes, not enlarged, or you will lose resolution.

Figure Title is used for any diagram, screen, or product shot. Table Title is used for tables or charts. Both are Univers Condensed Light, 7.5/9, flush left. Type aligns with either the column or the illustration. Top rule is .25 point and aligns with columns; rule bleeds off page or butts into gutter. Side rule is 1 point; length varies with length of text. Text is positioned 6 points in from rules and can print black or color; it should remain consistent throughout the document. (Different titles are necessary for FrameMaker docs.)

Comping Notes For Fierys, bump up screen tints from 3 percent to 17 or 20 percent.

SubTitle and Emphasis Medium Heads These head styles are used throughout the collateral system. SubTitle (Univers Condensed Bold) is used for main points. The Emphasis Medium (Sabon Italic) heads can either precede or follow.

Creating Graphics Duotones: Use Photoshop curves PMS 0 = 0 and 100% = 40.6%. (These figures may have to be slightly adjusted; however, the overall Duotone look is almost black and white. The PMS should be subtle.) If using a full-color original, you may have to adjust brightness and contrast in areas. To feather edges of four-color graphics in Photoshop, select area to fade out with marquis. Under “Select” in the menu bar, choose “Feather.” Set 30 to 40 pixels. Under “Select” in the menu bar, choose “Inverse,” make foreground color “White,” then press Option/delete (you may need to press Option/delete more than once for a clean fadeout).

Marketing Icons Available from Corporate Identity or wwwin.cisco. com/Mkt/corpid/icons.html. Do not resize icons (only clouds; keep consistent rule weight). Icons are grayscale or PMS tints. Rules are .4 point. Type is Univers Condensed Light, 7/8, upper- and lowercase. Heads are Univers Condensed Bold, 7/8, upper- and lowercase.

Spot Color, Four-Color Process, and SuperBlack When on press, match coated PMS for coated stocks and uncoated PMS for uncoated stocks. Market Solution

Spot Color

Four-Color Process

Service Provider

PMS 221 U/C

100M, 18.5Y, 34K

Enterprise

PMS 2593 U/C

79C, 100M

Small/Medium Business PMS 568 U/C

83C, 56Y, 38K

IBM

PMS 660 U/C

91C, 60M,

Government

PMS 554 U/C

87C, 60Y, 65K

Education

PMS 3015 U/C

100C, 23.5M, 18.5K

Corporate Palette

PMS 187 U/C

91M, 72Y, 23.5K

PMS 3035 U/C

100C, 8.5Y, 65K

PMS 124 U/C

27.5M, 100Y, 6K

PMS Cool Gray 2 11.5K

Always use SuperBlack, 40C, 100K, on solid black areas and thick rules (4 point and 8 point) whenever printing four-color process. This makes a richer, darker black.

Numbers Do not use Sabon SC numbers (oldstyle).

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will help you in preparing comps and projects for print.

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Page 3

C i s c o Paper Specifications

Text

Technical Documentation Covers

Primary: Warren Lustro Dull, 100# Text (recycled) Secondary: Potlatch Vintage Remarque Velvet 100# Text. Used for Fact Sheets, Business Cases, Statements of Direction, Customer Profiles, Industry Profiles, insides of saddle-stitched brochures.

Springhill Incentive, C1S, 10 point (#2 quality sheet) (recycled).

Covers Primary: Gilbert Esse, White, 80# Cover Smooth (recycled). Secondary: Mohawk Navajo 80# Cover. Used for Brochure Covers, Invitations, four- to six-page Brochures.

CD Holders/Folders

Cisco and the Environment

Cisco is committed to the environment and to the preservation of our natural resources. We encourage you to design products that can be reused by selecting recycled and recyclable materials. Reduce ink usage through less color coverage and thinner applications. Consider using organic, pigment-based inks and avoid colors with toxic metals. Don’t use plastic coatings, foil stamping, plastic windows for envelopes, or synthetic glues and adhesives. When using recycled paper, use the “Recycled” symbols to promote recycling.

Primary: Gilbert Esse, White, 110# Cover Smooth (recycled) or C1S, printed on uncoated side Secondary: Mohawk Navajo 130# double-thick Cover. Used for Folders, CD Holders, and Brochure Covers; all have pockets.

Paper

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Specifications

73.0946 Collateral

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Page 4

Basics

Access: Audience: Content: Colors: Stock: Application:

Public High-Level Decision Makers Nontechnical Four-color process plus overall matte varnish Gilbert Esse, White, 80# Cover Smooth (recycled) (see Basic Specs for alternative) Quark or Adobe Illustrator

Vignette, heads and logo all center from this point left to right. .5"

4"

4"

Cisco Solutions

.375" Sidebar: Univers Black, initial caps, 9 pt,

track 37, hangs .375" from top. Type reads from bottom to top. Content: refer to “Naming Conventions” section. Black bar and first color bar fluctuate length depending on length of title. Black bar prints superblack (40c, 100k); color bars print four-color process or spot PMS if available. Either of lower bars can be color of market solution. Delete middle section if it becomes shorter than lower (centered) section because of length of text.

Graphic Element: Custom for each piece,

3% black. The element is to be overlapped by the vignette. The purpose of this element is to complement the illustration, not to overpower it.

.375"

Vignette: Four-color process illustration with 8-pt superblack (40C, 100K) border (can be any simple shape). Centers left to right from 4-pt rule to page edge. Vignette centers visually top to bottom, keeping slightly higher than actual center.

Always centers vertically .75" high by .5" wide to center of 4-pt superblack rule (centered section)

5.5" C i s c o Sys t e m s S o l u t i o n s for the Enterprise

Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size/tracking smaller proportionately depending on length of title).

The Network of the Future—Today

Graphic Pattern: Represents in/out flow

of information. This pattern always bleeds from center of solution color on page left, continuing behind illustrations and graphic element, and bleeds off the right page edge. Prints 3% black.

Naming: See “Naming Conventions.”

Title: Sabon Roman SC, 12/30, Track 10, initial caps

.25"

Naming: See “Naming Conventions.”

Cover

.5"

3.25"

.5"

3.25"

.5" .5"

Logo: Four-color process or black, depending on colors available. The logo sits .25" from bottom of page and is .75" wide.

Bar and 4-pt rules black, or superblack if printing four-color process. Bars should wrap from front cover.

No text on back cover. Logo: size is .75" wide and prints black. Centered in 8" space. First Tagline: Sabon Bold, 7.5/11 Second Tagline: Univers Condensed

Bold, 8/11, Track 40

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.

Countries: Sabon, 7.5/10, justified. Bullets:

Sabon, 5-pt baseline shifted, .42 pt.

Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

.375" from bottom edge of page Back Cover

Copyright: Sabon, 5.5/6.5, justified, space

before .111”. This copy, trademark list, Lit #, printer code, and date will be unique for each document. Vendors have boilerplate containing all trademarks; editors will indicate which ones to include per document.

Four-column text box AddressHead: Sabon Bold, 7.5/8 AddressBody: Sabon, 7.5/8

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T h e C i s c o Basic 8.5 x 11 Cover/Back Cover Level 1

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Page 5

Basics

.75"

.75"

7"

3.25"

.5"

.75" .75"

3.25"

.75" .75"

7"

3.25"

.5"

.75"

3.25"

.25".5" .375" .75" 1.5"

Minimum subtitle hang line Minimum text hang line

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T h e C i s c o Basic Grid (All Levels)

GO! 5.5"

11" 1" .375" Typical Left-Hand Page

Typical Right-Hand Page

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Page 6

Sidebar

Head

Subhead

BROCHURES Business Solution

Cisco Solutions

Type of Solution (Product Type, Service, and/or End-User Requirement + Solutions) for example, Dialup Access Solutions for the Enterprise, Support Solutions for Small and Medium Businesses, Internet Solutions for Service Providers [Sabon Roman SC]

Optional: Further clarification of the Solution [Sabon Roman SC]

Programs

Cisco Programs

Cisco Systems + Program Name (for example, Cisco Systems SMARTinstall Program) or Program Name (for long line-length considerations) [Sabon Roman SC]

Optional: Further clarification of content of program(s) (for example, Comprehensive installation for internetworking products) [Sabon Roman SC]

Services

Cisco Support Solutions

Cisco Systems + Service Topic (for example, Cisco Systems Enterprise Support Solutions) or Service Topic (for long linelength considerations) [Sabon Roman SC]

Optional: Further clarification of content of service(s) (such as Cisco Certified Service—The Network Works. No Excuses.) [Sabon Roman SC]

Product Line Overview (PLB)

Product Line Overview

Product Line Name (for example, The BPX Service Node) [Sabon Roman SC]

Further clarification of what the product line offers (such as Building the World’s Most Efficient and Scalable ATM Networks) [Sabon Roman SC]

Market Solutions Brochure with Pocket

Cisco Solutions

Preferred: Cisco Systems + Market + Solutions (for example, Cisco Systems Enterprise Solutions). Second Choice: Cisco Systems + Solutions for the Market (such as Cisco Systems Solutions for the Enterprise) [Sabon Roman SC]

Further clarification of solutions-focused strategy (for example, The Network of the Future—Today) [Sabon Roman SC]

No sidebar text

Cisco Systems [Sabon Roman SC]

No subhead or slogan (to extend longevity of folder)

FOLDER Corporate Folder

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N a m i n g C o n v e n t i o n s Sales Collateral Level 1

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Page 7

Sidebar

SubTitle

Emphasis

Technical Information

Product Name [Univers Condensed Bold]

Clarification of what the product is/does (such as… Broadband Switch Module) [Sabon Italic]

FACT SHEETS Business Solution

Cisco Solutions

Solution name (+ market) (for example, Easy Connection Solutions for Service Providers) [Univers Condensed Bold]

Clarification of what the solution is (such as… for Simplified Access Services) [Sabon Italic]

Program

Cisco Programs

Program name (for example, Cisco International Expert Program) [Univers Condensed Bold]

Clarification of what the service is (such as Designed for Small and Medium Businesses) [Sabon Italic]


Service name (for example, Cisco SMARTnet™ Services) [Univers Condensed Bold]

Clarification of what the program is (such as Servicing Small and Medium Businesses) [Sabon Italic]

Customer Profile (keep generic: do not include marketing unit, business unit, or customer name in sidebar)

Customer name (for example, BT Laboratories) [Univers Condensed Bold]

Clarification on what the profile is about from Cisco’s perspective (such as“Using Cisco’s ATM-equipped Routers to Increase Productivity”) [Sabon Italic]

Industry Profile (keep generic: do not include marketing unit, business unit, or industry name in sidebar)

Industry + Topic (for example, Educational Perspectives) [Univers Condensed Bold]

Clarification on what the profile is about from Cisco’s perspective (such as “Going to School on the Internet”) [Sabon Italic]

Business Case

Name of business or main point of case (for example, Wide-Area Network Strategy) [Univers Condensed Bold]

Further clarification of what the case is about (such as “Bringing ATM to Businesses Worldwide”) [Sabon Italic]

Business Case (Extended Version)

Business Case

Name of business or main point of case (for example, The Business Case for ATM in the WAN) [Univers Condensed Bold]

Further clarification of what the case is about (such as “Bringing ATM to Businesses Worldwide”) [Sabon Italic]

Statement of Direction

Statement of Direction

Main point of paper (for example, A New Direction for Banking Institutions) [Univers Condensed Bold]

Further clarification of what the paper is about (such as “Network Security”) [Sabon Italic]

DATA SHEETS Product (electronic only with exception of fulfillment)

Service

PROFILES Customer

Industry

REPORTS Business Case (Short Version)

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73.0946 Level 1 sales

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Page 1

Level 1

T h e C i s c o Corporate Folder

Four-color process plus overall matte varnish 9" x 12" folded Gilbert Esse, White, 110# Cover Smooth (recycled) Adobe Illustrator or Quark

5"

4.25"

4.25"

12" Graphic Pattern: See Basic Specs

Bar: See Basic Specs Naming: No Text Vignette: See Basic Specs

TO DOWNLOADS

Colors: Size: Stock: Application:

GO!

C i s c o Sys 1.5" t e m s

Graphic Element: See Basic Specs

C i s c o Sys t e m s

Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionately depending on length) Naming: Cisco Systems Logo: See Basic Specs

Title: None (to extend longevity of folder)

Cover 9" .25" spine: adjusts with capacities of pockets

See Basic Specs 12"

Address Block: See Basic Specs






Cisco Connection Online Web site at http://www.cisco.com. Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

Back Cover


7/2/98 12:52 PM

Page 2

Level 1

Graphic pattern prints 3% black

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T h e C i s c o Corporate Folder (inside)

GO! Business card die-cuts Center on pocket

Computer diecut created in Adobe Illustrator using various tints of PMS 3035.


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Page 3

Level 1

Bar: See Basic Specs

Cisco Solutions

Four-color process plus overall matte varnish 8.75" x 11.5" Cover: Gilbert Esse, White, 80# Cover Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Adobe Illustrator or Quark Colors: Size: Stock:

Die Cut: Custom for content and layout

Naming: Cisco Solutions

GO!

Cisco Sy Systems Building an Enterprise Network with a Strategic Supplier

Blind Emboss: Cisco Systems (Sabon SC)

Enterprise

Solutions

This cover uses basic Cisco fonts and was customized for the content and message. Each Solutions cover is unique to its solution.

Logo: See Basic Specs

Front Cover

Back Cover: See Basic Specs

No copy on back cover






C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m . Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # 847501 4/97 GRS

Back Cover

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7/2/98 12:53 PM

Page 4

Level 1 .75"

.75" .75"

.75"

.75"

At Cisco, we know that companies face a bewildering array of choices in network products and technologies

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T h e C i s c o Solutions Brochure with Pocket (inside cover)

and that the picture grows continually more complicated. We believe that in such a dynamic marketplace, companies must form close strategic partnerships with their

GO!

suppliers and customers to truly understand where the information age is going and how to get there. No com-

Cisco Systems

Enterprise

Solutions

pany is better positioned to meet these challenges than Cisco Systems. By weaving our broad range of products and services into a seamless networking solution, Cisco has emerged

Flysheet

as the leader in enterprise network solutions for the Internet and private intranets. A Cisco customer enjoys the competitive advantages of operating as a globally networked business. Our market leadership and global presence ensure that the technology you need, both today and in the future, will be available and supported. Cisco not only protects but optimizes your network investment.

John Chambers President and CEO Cisco Systems, Inc.

Solution Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space before, left indent 0.097," first line indent -0.097," tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space

before .097" Sectionsubsub: Univers Condensed Oblique, 8/11.5,

space before .097" Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7, CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

This example uses a short gatefold cover to add interest to the inside front cover. The right-hand page uses a vellum flysheet with the President’s letter overlaying a full bleed 4/C process illustration. This is only one solution. Each brochure is designed individually based upon content and message, using Cisco fonts, colors, and paper stocks.


7/2/98 12:53 PM

Page 5

Level 1 .75"

.75" .75"

3.375"

.5"

3.375"

.75"

The Advantages of a Seamless Network

Control line once estabAs your network is now a strategic business resource, reliability is paramount.

The

cost

of

lished should be consistent throughout brochure.

applica-

tion failure is high so you must h a v e a n infrastructure on which you can rely. Cisco provides highly reliable, seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c ations and keep business running under normal and abnormal conditions.

Host Campus

WAN Internet Remote

Section: See Solutions

Brochure Specs

BodyIntro1: Sabon Roman

SC, 10.5/30, Track 10. Can adjust leading and paragraph shape. This is usually justified but can be a tight flush left. Position and shape of Body Intro will depend on design and content. Color is optional.

A standardized network-wide solution: Branch

Enhances reliability and security

Cisco marketing icons

Lowers cost of ownership

BodyFirst: See Solutions

Brochure Specs

Provides centralized management Improves business efficiency Reduces complexity

Operating a seamless network lowers integration and

Network-Wide Security to Protect Your Information Assets

administrative costs, enabling you to focus investment on

Today’s network requires seamless security to effectively

deployment, responsiveness, and business value development.

protect your company’s information assets without cumber-

A seamless network also lets you manage your complete

some user or administrative processes. Cisco’s Enterprise

network infrastructure with a common management system.

Security Solutions provide integrated, scalable, network-wide

Lower Operational and Management Costs

Optimized Network Planning and Design

Building your network with products from different vendors increases the chances of incompatibilities and operational problems and prevents optimization of a unified design.

Brochure Specs

Brochure Specs

required by distributed enterprises. These security solutions are integrated into the network fabric and provide close linkage between users, security policy, and network services.

Working with Cisco means that you spend less time and money

Body: See Solutions

Section: See Solutions

security without compromising the openness and simplicity

on network configuration and more on design optimization and resource planning for responsiveness and migration.

Seamless

BodyFirst: See Solutions Brochure Specs

This is an example of an inside spread. It is based on the Cisco basic grid found in Basic Specs and uses Solutions brochure and basic fonts. There is no single formula/guideline for this brochure. The design of the interior of each Solutions Brochure will be unique to the Solution, using Cisco fonts, colors, and paper stocks. Size of brochure is slightly larger to accommodate 8.5" x 11" and A4 pocket inserts on inside back cover.

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7/2/98 12:53 PM

Page 6

Level 1

Bar: See Basic Specs Naming: Product Line Overview

Product Line Overview

Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic) Colors: Size: Stock:


Vignette: See Basic Specs

Th e BPX S e r v i c e N o d e Graphic Pattern: See Basic Specs

Building the World’s Most Efficient and Scalable ATM Networks

FrontCoverTitle: Sabon Roman SC, 24/28,

Track 30 (can adjust size smaller proportionately depending on length of title). Space after .069" Naming: Product Line name (The BPX

Service Node) Title: Sabon Roman SC, 12/30, Track 10, initial caps Logo: See Basic Specs

Naming: Further clarification of what the product

Cover

does or a Cisco end-to-end promo tag (Building the World’s Most Efficient and Scalable ATM Networks)

See Basic Specs

PLB Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before

No copy on back cover Bullet: Sabon, 9/14, left indent 0.097," first line indent

-0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space

before, left indent 0.097," first line indent -0.097," tabs 0.244" Section: Sabon Roman SC, 10/14, Track 10, space

before .097" Sectionsub: Sabon Roman SC, 9/11.5, Track 10, space

before .097"






Cisco Connection Online Web site at http://www.cisco.com. Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela

Sectionsubsub: Univers Condensed Oblique, 8/11.5,

Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

space before .097" Back Cover


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7/2/98 12:53 PM

Page 7

Level 1 EmphasisMedium: Sabon

Italic, 12 pt, Track 10 SubTitle: Univers Bold

Condensed, 12 pt, Track 10 .75"

7"

.75" .75"

3.25"

.5"

3.25"

.25" .5"

.75" The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e

Color: Can be solid PMS

or four-color depending on printing. If printing solid PMS, a double hit is recommended.

With the BPX’s 20 Gbps capacity of high-throughput, lowlatency switching and support for multiple classes of service, service providers are able to deliver innovative revenue-generating data, voice, and video services. Large enterprises can combine Local Area Network (LAN), Systems Network Architecture (SNA),

Graphic Element:

voice, and other types of traffic over a single Wide-Area Network (WAN) backbone. The BPX Service Node enables

85% of background PMS (should be subtle). Continue pattern in/out flow across and bleed off page.

organizations to migrate to a new generation of ATM networks while complementing existing investments in routers and Frame-Relay switches.

The StrataCom ® BPX ™ Service Node is a

BPX Service Nodes deliver unmatched performance and scalability, allowing network managers to support from hundreds

switch designed to deliver the highest

to hundreds of thousands of users, while significantly lowering

levels of network scalability, flexibili-

networks deliver the highest levels of scalability to support

ty, a n d e f f i c i e n c y . T h e B P X i n c o r p o -

network growth.

rates

Roman SC, 10.5/30, Track 10. Designers can adjust leading and paragraph shape as needed. This is usually justified, but can be a tight flush left.

Guaranteeing A Smooth Growth Path

standards-based, multiservice ATM

Stratm ™

Technology

that

is

implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities

BodyIntro1: Sabon

Side Bar: Delete black color bar and extend first color bar to top. The 4-pt superblack rules and center color bar are consistent from front. This bar configuration placement is consistent on all right-hand pages throughout brochure.

The BPX, combined with Stratm Technology, features pervirtual-connection control of queuing, rate scheduling, statistics collection, and fair allocation of bandwidth on an individual

dreds of thousands of connections, and new functionality.

connection basis. Stratm allows the BPX to deliver high appli-

SectionSub: See PLB

Specs

cation performance and guaranteed network responsiveness for all users. Large Buffers

Spot Illustration:

Stratm provides 200,000 storage cells per card, upgradable to nearly a million cells—the largest buffering capability available today. Large buffers are required to guarantee Quality of Service (QoS) for bursty data traffic and demanding multimedia applications. The BPX’s large buffers guarantee high levels of performance for all applications.

Inside Front Cover

BodyFirst: See PLB Specs

Per-Connection Control

throughout the switch modules, resulting in unmatched port density, support for hun-

•

Section: See PLB Specs

costs per subscriber. With a capacity of 20 Gbps, BPX-based

Page 1

Optional, custom for each job. Feather edges. See Basic Specs.

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Page 8

Level 1

Top control line can vary .25" as necessary but must remain consistent throughout brochure.

EmphasisMedium:

Sabon Italic, 12 pt, Track 10 .75"

3.25"

.5"

3.25"

.75" .75"

7"

.25" .5"

1.75–2" BPX Service Node S p e c i f i c a t i o n s

Type Graphic: Sabon Roman

SC, 96/100, prints 3% black, bleeds off page. Used as graphic element to balance out page. These can also be vertical. (Delete for web/fax)

Multiservice The AXIS interface shelf enables a wide range of user

Intelligent Network Server Node Control Processor

services to be supported by the BPX Service Node. AXIS

The Intelligent Network Server (INS) Node Control

modules adapt incoming data to 53 byte ATM cells

Processor provides intelligent call routing of ATM and

AXIS Interface Shelf

using industry-standard ATM Adaption Layers (AALs) for

Frame-Relay SVCs, switched voice services, and dial-up

transport over the ATM network.

access capabilities. The INS works with the high-performance

Multiservice Functionality Leverages Network Investment The AXIS interface shelf supports a range of services from a single platform, enabling organizations to reduce equipment costs, fully utilize their investments in existing premises equipment, and rapidly deploy new services as required. Services below 34 Mbps are provisioned on the AXIS shelf, and interfaces supported include:

distributed SVC call processor that resides on each BXM

Dimensions (H x W x D)

Power Requirements

card, providing completion of up to 4000 calls per second per node. With flexible, any-to-any instantaneous connec-

Crosspoint Switch Fabric

tivity, the BPX enables enterprises and service providers to deploy applications, including LAN internetworking, client/server and client/client computing, shared workspaces,

• n x T1/E1 inverse multiplexing for ATM (IMATM) UNI • Circuit emulation • ISDN switched access

Scalability Delivers Support for Large Numbers of Users

SectionSub: See PLB Specs

or E1 ports onto a single port of the multiport broadband interface card. This high-port density maximizes use of the BPX high-capacity switch fabric. A compact footprint

BodyFirst: See PLB Specs

The Intelligent Network Server Control Processor dial-up services provide ISDN dial backup for Frame-Relay access lines and ISDN connectivity for remote offices.

Broadband Service Interfaces

minimizes the space required within central offices. Each

1

Bar to match cover Page Numbers: Univers

Black, 9 pt, center in box, only on left-hand pages

• Compliant with ATM Forum’s Specifications and SONET/SDH Standards: T3/DS 3 UNI 44.736 Mbps OC-3 UNI (155.520 Mbps) SONET OC-12 UNI (622 Mbps) SONET E3 UNI (34.368 Mbps) STM-1 UNI (155.520 Mbps) SDH STM-4 UNI (622 Mbps) SDH

nine-inch rack-mounted shelf supports more than 2000 Optional Redundancy

64 kbps users. ISDN Line

Network Management

Router Virtual Enterprise Frame Relay Network Headquarters

Alarms, Indicators, and Controls

Remote Office Branch Office and Telecommuter Connectivity ISDN Line

Node Synchronization

Bottom control line can vary .25" as necessary but must remain consistent throughout brochure.

GO!

• Switch capacity of 20 Gbps • Twelve 800 Mbps switch ports that can support up to OC-12 cell rate • Arbiter establishes up to 20 million cell connections per second

• Up to 16 programmable queues for class-based or VP/VC-based queuing • Queues programmable by maximum queue depth, minimum service bandwidth, maximum service bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds • ForeSight closed-loop, rate-based congestion management • Fully-compliant ABR VS/VD implementation compliant with ATM Forum’s Traffic Management Specification V.4.0 • Explicit Rate (ER) marking • EFCI marking

• ATM Frame UNI

Each AXIS shelf aggregates traffic from as many as 80 T1

• 1400W dissipation (max) • -48V DC or 208/240V AC input

Common Network Interface Features

• High-speed Frame-Relay

• T1/E1 ATM UNI

Section: See PLB Specs

• 22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm) • 19 in (48.3 cm) rack mountable

• T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773 • OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National Standards Institute (ANSI) T1.105 • E3 (34.368 Mbps) per ITU-T Rec. G.804 • STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708 • OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105; and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958

remote access, and multimedia communications.

• SMDS

• 15 module slots: Two slots reserved for redundant control and switch modules One slot reserved for ASM module 12 slots for general-purpose function modules

Network Interfaces

• Frame-Relay

Bullets: See PLB Specs

SubTitle: Univers Bold

Condensed, 12 pt, Track 10 Mechanical Configuration

All components are optionally redundant to 100 percent system redundancy, including the control processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power supplies, power modules, and cooling fans. • Interfacing-to-network management is provided by SNMP connection via: One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus software Two asynchronous control/printer ports

Table Format E:

• Major node alarm, minor node alarm, alarm cut-off, and history indicators • Visual and audible (major and minor) relay closures provided for connection to central office (CO) alarm system, including power supply status indicators and LAN activity indicator • Each interface module has a minimum of three visual indicators: Active (green) Standby (yellow) Fail (red)

CellHeading: Univers

• Stratum 3 clock per ATT Pub. 62411 • Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source

.75–1"

FigureTitle: See ”Important Miscellany for Designers“

Marketing Icons: See ”Important Miscellany for Designers”

Regular Condensed, 8/11.5. CellBody: Sabon, 7/11.5.

PC User

Page 2

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T h e C i s c o Product Line Brochure (typical spread)

Page 3

Six pts from baselines to rule and cap height to rule. Rules are 1 pt. Main heads can reverse to white out of color or black bars. Main heads can be vertical as shown or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.


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Page 9

Level 1

T h e C i s c o Program Brochure (cover)

Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)

Naming: Cisco Programs

TO DOWNLOADS

Side Bar: See Basic Specs

Cisco Programs

Colors: Size: Stock:


GO! Vignette: See Basic Specs

Graphic Pattern: See Basic Specs C i s c o Sy s t e m s S M A R Ti n s t a l l P r o g r a m Comprehensive Installation for Internetworking Products

Title: Sabon Roman SC, 12/30, Track 10, initial caps

FrontCoverTitle: Sabon Roman SC, 24/28, Track 30

(can adjust size smaller proportionately depending on length of title). Space after .069." Naming: Cisco Systems + Program Name (Cisco

Naming: Optional: further clarification of content

Systems SMARTinstall Program) or Program Name (for long line-length considerations)

of programs (Comprehensive Installation for Internetworking Products)


Front Cover Back Cover: See Basic Specs

Programs Brochure Specs Body: Sabon, 9/14, .25 indent

No copy on Back Cover

BodyFirst: Sabon, 9/14, no indent, no space before Bullet: Sabon, 9/14, left indent 0.097," first line indent

0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12, with .042" space

before, left indent 0.097," first line indent -0.097," tabs 0.244”" Section: Univers Bold, 9/14, Track 10, space before .097", can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space

before .097" Sectionsubsub: Univers Condensed Oblique,

8/11.5, space before .097" Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent.

Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.







Back Cover

See Program Brochure and Service Brochure (inside front cover), (inside spread A), (inside spread B) for inside spread specs.


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Level 1

Bar: See Basic Specs Naming: Cisco Support Solutions


Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic) Colors: Size: Stock:


Vignette: See Basic Specs

Graphic Pattern: See Basic Specs C i s c o Sy s t e m s Enterprise Support Solutions

initial caps

.75" from base of vignettte to x-height of SC Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionately depending on length of title). Space after .069."

Naming: Optional: further clarification of content of programs (Cisco Certified Service—The Network Works. No Excuses.)

Naming: Cisco Systems + Service Topic (Cisco Systems Enterprise Support Solutions) or service topic (for long line-length considerations)

Cisco Certified Service—The Network Works. No Excuses.

Title: Sabon Roman SC, 12/30, Track 10,


Front Cover

Back Cover: See Basic Specs

Service Brochure Specs Body: Sabon, 9/14, .25 indent

No copy on Back Cover

BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space before, left indent 0.097," first line indent -0.097," tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space


space before .097"







Back Cover

Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent.

Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

See Program Brochure and Service Brochure (inside front cover), (inside spread A), (inside spread B) for inside spread specs.

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Level 1 3.25"

for each job. Feathering: See ”Important Miscellany for Designers;” Creating Graphics.

GO!

BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leading

Two ways of handling first spreads: Never use a solid full page (shown below) with a full-page, four-color vignette (page 3A). Keep in mind, plenty of white space is a good thing.

.75"

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T h e C i s c o Program Brochure and Service Brochure (inside front cover)

and paragraph shape. This is usually justified but can be a tight flush left. Position and shape of Body Intro will depend on design and content. Try to keep first column open (white space). Color is optional.

.5"

3.25"

.75" .75"

7"

.75"

.75" E m p h i s i s M e d i u m Univers Condensed Bold

Vignettes: Optional; custom At Cisco Systems, we know how challenging it can be to balance g row t h a n d profitability with rapidly changing demands for data, voice, wireless, multimedia, and Internet services. And w i t h to day ’ s w i d e - o p e n m a r k e t s a n d f i e rc e c o m p e t i t i o n , i t s t a n d s t o r e a s o n t h a t s e rv i c e p rov i d e rs w h o c a n sat i s f y t h e m o s t c u s to m e rs w i l l enjoy both growth and

This distance will vary depending on content.

p ro f i t a b i l i t y. S o h ow d o yo u b e s t d e l i v e r t h e s e rv i c e s yo u r c u s to m e rs d e m a n d ?

Scalability—Your Path to The Future Cisco switches provide a robust platform for every type

Section: See Programs

of service provider—from those entering markets for the first time to those already serving hundreds of thousands

Brochure or Service Brochure Specs

of customers. With Cisco, you can accommodate a rapidly growing subscriber base and provide new, high-speed services without having to continually upgrade switches. Numbers of Users

Each Cisco service node supports numbers of users ranging

BodyFirst: See Programs


First, choose an experienced partner who can help you

from hundreds to tens of thousands, allowing you to add

maintain your competitive edge. Cisco Systems offers

capacity as you need it.

unmatched breadth and depth in solutions for delivering today’s high-speed network services. Next, ensure that your technology platform provides the capabilities to meet today’s demands in any market. The StrataCom® BPX™ Service Node and the IGX™ are standardsbased switches designed to cost-effectively deliver multiple services from a single, easy-to-manage platform. To meet the demands of today’s fast-changing markets,

Body: See Programs

Throughput Capacity

Cisco networks offer throughput capacity up to 20 Gbps. They’re built to handle large files, manage high traffic volumes, and deliver high service availability and quality— no matter how many subscribers you add. Interface Speeds

A wide range of interface speeds (up to OC-12) enables you

choose the vendor who delivers. Cisco Systems delivers the

to provide customers with services ranging from transparent

combination of experience and technology that you need to

Local-Area Network (LAN) and virtual private network

capture market share and ensure long-term growth.

services to video and LAN-to-ATM access capabilities.


Page 3A

Sample A

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EmphasisMedium: Sabon Italic 12 pt, Track 10

Service Provider Support Offerings Summary

Graphic Element: 85% of background PMS. Continue pattern in/out flow across and bleeding off page.

SubTitle: Univers Condensed Bold, 12 pt, Track 10. Falls .75" from top of page.

Maintenance Options Usage Type

Product Type

Network Traffic Protocol

Installation

Service Options

Provisioning

LAN

Internet Protocol

SMARTinstall

SP Base, ISP Expert, CPE Plan, Hardware Support

Provisioning

WAN Switch

Multiprotocol

Installation and Commissioning

SMARTnet, Comprehensive, NSA

Project Services Consulting

Network Consulting, Network Audit

Ensuring Your Success

Cisco is committed to your success. No other vendor has the internetworking experience and technical expertise in supporting

Cisco’s Added Value

end-to-end solutions. Our support services are specially tailored

Global networking customers are increasingly finding that network

to support your Internet backbone, as well as your customer

management and maintenance are complex, highly resource-intensive

premise solutions.

tasks. In addition, these are services expensive to provide and difficult

Cisco provides access to an unequaled range of products

to deliver in a quality manner. In order to win acceptance as providers of

and services, and we will continue to build upon our experience

high-value network services, Service Providers must be able to react

BodyIntro2: 9/14 Univers

Condensed. Can adjust leading and paragraph shape, justified or tight flush left. Intro paragraphs are almost always on inside front covers. Position and shape of Body Intro will depend on design and content.

serving Service Providers worldwide. When you select Cisco

to changing market demands quickly. Service Providers who can step in

as your networking vendor, you have the benefit of market

and provide end-to-end public services that deliver security, performance,

leadership, technical and financial resources, and the strength

and ease of use that equals—or exceeds—the features of private networks

of powerful strategic partnerships. If you’re looking for the most

will successfully capitalize on new opportunities.

comprehensive approach to the implementation and support

Cisco provides solutions that enable Service Providers to serve:

of your service network, call your Cisco representative today.

• Any customer: With Cisco solutions, you can provide services to any

You’ll see how easy it is to capitalize on your investment in Cisco solutions now, and for the future.

market segment within your service area • Any location: Cisco’s global support capability offers you unmatched flexibility in providing services, regardless of location and all points in between • Any time: Cisco’s Technical Assistance Centers and electronic interactive services ensure you have support 24 hours a day, 7 days a week

IFC B

Sample B

Page 3B

Table Format E: See Programs Brochure or Service Brochure specs


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Page 12

Level 1

Control line can vary according to content. Keep consistent throughout once established. Do not go any closer to the top edge than 1.5". .75"

3.25"

Spot Illustrations: Optional, custom for each job,

four-color process. .5"

3.25"

.75" .75"

3.25"

.5"

3.25"

.75" .75"

3.25"

.5"

3.25"

.25".5"

.75" E m p h i s i s M e d i u m Univers Condensed Bold

1" At Cisco System s, we know how

ATM —Cisco switches offer a wide range of interfaces for

data traffic, allowing you to offer data services, including

Our advanced traffic management capabilities also allow

Cisco switches provide the industry’s highest port densities,

challenging it can be to balance

Systems Network Architecture (SNA), X.25, Frame Relay,

you to simultaneously offer multiple services over your

allowing you to support multiple services and thousands

LAN, and broadband video. Traffic is switched over the ATM

ATM network and ensure high performance for each.

of subscribers per port. In fact, Cisco switches deliver the

backbone at speeds up to 622 Mbps.

Cisco supports all standards-based classes of service:

industry’s lowest cost per subscriber.

g r o w t h a n d profitability with rapidly

Voice —Cisco switches include the advanced traffic man-

agement and Class of Service (CoS) features required for

changing demands for data, voice, wireless, multimedia, and Internet services. And

delivering real-time, high-quality voice applications.

with today’s wide-open markets and fierce competition, it stands to reason t h a t s e r v i c e p r o v i d e r s w h o c a n s a t i s f y t h e m o s t c u s t o m e r s w i l l enjoy both growth and profitability. So how do you best deliver the services your

With the ability to quickly deploy and differentiate new services, you can adapt to rapidly changing customer needs. Cisco’s software-defined functionality eliminates dependence

range of functionality from a single, logical network node. Support for multiple classes of service lets you reduce net-

Enhanced Specialized Mobile Radio (ESMR) services from

work maintenance, management, and operating costs.

a single platform. You can build an ATM WAN over the

These features also ensure fair bandwidth allocation for

most economic infrastructure—coax cable, fiber, satellite,

all users, so you can guarantee service contract perfor-

Cisco switches incorporate the industry’s first commercially available Virtual Source/Virtual Destination (VS/VD) imple-

video on demand, videoconferencing, and video telephony.

mentation of the ATM Forum’s full Traffic Management

Switched internetworking —Cisco’s ATM switching platform

Cisco switches provide a robust platform for every type

greater control over services and deployment. Cisco switches

allows you to offer transparent or high-speed LAN-to-LAN

support virtually all communication interfaces—allowing

solutions for Ethernet, Token Ring, and Fiber Distributed

first time to those already serving hundreds of thousands

you to capitalize on market opportunities and differentiate

Data Interface (FDDI) traffic across a metropolitan or global

of customers. With Cisco, you can accommodate a rapidly

your services from those of the competition. The ability

ATM backbone.

to offer multiple services from a single logical switch speeds

services without having to continually upgrade switches.

time to market, reduces operations costs, and maximizes

Numbers of Users

your network investment.

End-to-End Solutions—Your Competitive Advantage Cisco’s advanced traffic management features optimize the performance of multiple services over a single network

Each Cisco service node supports numbers of users ranging

Internet—Cisco switches complement router-based networks

backbone. The resulting high QoS sets your services above

First, choose an experienced partner who can help you

from hundreds to tens of thousands, allowing you to add

by aggregating Internet user traffic for high-speed switching

those of your competitors, increasing customer satisfaction

maintain your competitive edge. Cisco Systems offers

capacity as you need it.

at speeds up to 622 Mbps with up to 20 Gbps throughput.

and giving you a decided advantage.

Throughput Capacity

A full range of interfaces support Internet access options

Cisco networks offer throughput capacity up to 20 Gbps.

from dial-up to broadband. You can scale Internet services

They’re built to handle large files, manage high traffic

from hundreds to thousands of subscribers on a single switch.

volumes, and deliver high service availability and quality—

Frame Relay —With Cisco switches, you can deploy

tions. Therefore, customers enjoy high service availability

no matter how many subscribers you add.

Asynchronous Transfer Mode (ATM) networks with Frame

and responsiveness—adding up to increased satisfaction,

Interface Speeds

Relay interfaces. This flexibility enables you to capitalize

increased service usage, and reduced subscriber churn.

unmatched breadth and depth in solutions for delivering today’s high-speed network services. Next, ensure that your technology platform provides the capabilities to meet today’s demands in any market. The StrataCom® BPX™ Service Node and the IGX™ are standardsbased switches designed to cost-effectively deliver multiple services from a single, easy-to-manage platform.

A wide range of interface speeds (up to OC-12) enables you

on the exploding demand for Frame Relay services at little

choose the vendor who delivers. Cisco Systems delivers the

to provide customers with services ranging from transparent

incremental cost. At the same time, native ATM interfaces

combination of experience and technology that you need to

Local-Area Network (LAN) and virtual private network

are already available, allowing you to quickly launch ATM

capture market share and ensure long-term growth.

services to video and LAN-to-ATM access capabilities.

services as your market needs dictate.

To meet the demands of today’s fast-changing markets,

mance levels. Increase Bandwidth Efficiency

Video —The Cisco platform provides the required Quality of

Service (QoS) for video over ATM applications, including

on multiple platforms for multiple services, giving you

growing subscriber base and provide new, high-speed

Rate-Non Real Time (VBR-NRT), and Unspecified Bit

Wireless —Cisco supports analog and digital cellular,

Scalability—Your Path to The Future of service provider—from those entering markets for the

Variable Bit Rate- Real Time, (VBR-RT), Variable Bit

Personal Communications Services (PCS), wireless data, and

or microwave—and tailor service offerings to meet specific Services Creation—Your Door to Opportunity

Constant Bit Rate (CBR), Available Bit Rate (ABR),

Rate (UBR), so you can implement and manage a wide

market requirements.

customers demand?

Support All Classes of Service

Specification Version 4.0. This enables you to maximize bandwidth efficiency, support bandwidth-intensive applications, and deliver a wide range of WAN and LAN-to-WAN services.

Global Support Ensures Service Availability

Cisco stands behind our partnership with a comprehensive selection of services designed to help you every step of the way. Our JumpStart™ program provides information and customized services to help you evaluate market opportunity, develop strategies, obtain training, and create marketing messages and materials. Our ongoing technical support capabilities provide service and support no matter where your services are delivered. As a Cisco customer, you have access to around-the-clock technical phone and remote support when you need it. We can also service your network remotely to minimize downtime and improve service cost effectiveness. The end result? Continuously available services and satisfied customers. A Strategic Partner Speeds Time To Market

As the world’s leader in LAN switching, LAN access, routers, high-end routers, Frame-Relay switching, ATM switching, innovation and development of ATM networking standards,

Service Management Automation—

and WAN infrastructure deployment, Cisco Systems can

Your Route to Profitability

help you quickly take advantage of the benefits of ATM.

Eroding margins and competitive pressures demand tightly controlled operating costs. Cisco provides automated tools that enable service providers to easily integrate new services with operational processes. Our standards-based approach allows you to significantly increase network performance and capabilities without increasing management burden. Simplified service management, automated provisioning,

Deliver Responsive Services

High Port Density Lowers Cost Per Subscriber

Cisco’s switches deliver bandwidth on demand, high QoS,

reduced operational support requirements—all contribute

and fair sharing of network resources to individual connec-

directly to greater profitability. A Comprehensive Solution—Your Best Value

Your Next Step—Contact Cisco Cisco Systems offers unmatched breadth and depth in corporate resources, shared intellectual capital, and the leading data and telecommunications products. Service providers who partner with Cisco can tailor the specific solutions they need for successfully maximizing service revenue, winning market share, and building long-term customer relationships. For more information about Cisco solutions for service providers, visit our Web site or call your local Cisco Systems sales office today.

When you choose a Cisco solution for your ATM network, you receive a solution that adds up to more than the sum of its parts. Integration Leverages Your Investment

Cisco switches complement existing router networks and other Frame-Relay switches installed in your network. pre-

.75"

serve your existing network investment.

IFC

Page 1 Sectionsub: See Program or Service Brochure Specs (used as run in)

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T h e C i s c o Programs Brochure and Services Brochure (inside spread A)

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Page 13

Level 1 Spot Illustrations: Optional, custom for each job, four-color. Can be anywhere on the spread to balance with type visually

.75"

3.25"

.5"

3.25"

.75" .75"

3.25"

.5"

3.25"

.75" .75"

3.25"

.5"

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.25" .5"

.75" Partnering for your Success

Provisioned Network Support

CPE Plan includes: access to Cisco Connection Online (CCO),

In the burgeoning home office marketplace, residential customers who once purchased voice services from their

Cisco’s Web- based electronic support system, Cisco’s world-

telephone companies and entertainment from their local

wide network of IP technical experts, Software updates (major

cable carriers are now demanding Internet access, cable TV,

and minor), and Hardware Return to Factory support within

multimedia, and easy data access. A single supplier for this full

10 business days.

range of services is increasingly preferred.

ISP Expert Team program for designated account support An

New Service Providers must be able to enter the IT market

account team of senior-level engineers is assigned to provide per -

as cost-effectively as possible and to grow with minimum financial risk. Experienced Service Providers must be able to design their infrastructures to keep ahead of rapidly changing customer requirements, and still remain profitable. Cisco understands these market dynamics, and is focused on addressing our Service Providers’ unique requirements. We’ve created an easy-to-administer service model that enables you to choose the services best suited to your needs...from your Internet backbone to your customer premise location.

tomer’s in-house team, increasing network stability and perfor-

address the needs of your provisioned network, ensuring:

mance, expanding the network staff’s capabilities, and providing

• End-to-end network support

overall cost savings.

• Network investment protection • High network availability • Single point of contact for global support of WAN/LAN solutions

Cisco’s Service Provider support offerings consist of: • Startup Services Remote and onsite services for the rapid

that is unparalleled in the networking industry. Our cus-

deployment of new service nodes or Points of Presence

tomers rated us number one in customer service in the

(POPs). Services include:

isfaction rating of 4.2 out of 5 possible points. These cita -

Global networking customers are increasingly finding that network

Expert Team services enable a virtual extension to the cus-

Cisco’s Service Provider programs can be customized to

Cisco enjoys a reputation of providing world-class support

and our current customers have awarded us an overall sat-

Cisco’s Added Value

sonalized, proactive, and consultative support to SPs. ISP Customer-Defined Services

A Range of Specialized Solutions

December 1995 issue of Data Communications magazine,

SMARTinstall Ensures installation and configuration of

Cisco LAN internetworking products.

SMARTnet (for service provisioned networks/multiprotocol connectivity) Includes access to technical support engineers, evergreen software updates, access to CCO, and advance replacement of hardware within the next business day. Comprehensive Includes all SMARTnet services plus onsite remedial hardware maintenance, with options for four-hour, same-day, or next business-day response. Network Supported Account (NSA) A value-added service option that enhances customers’ SMARTnet or Comprehensive service contracts by providing a designated team of Cisco Certified

tions are validations of our service philosophy, as well as

Installation and Commissioning This service provides onsite

Internetwork Expert (CCIE) support engineers for each account.

leading indicators of our potential for future leadership in

installation and configuration for WAN switch solutions.

The Cisco NSA team, working closely with your internal

the internetworking service and support industry.

WAN switch installation/commissioning provides onsite hard-

network design and operations groups, functions as an extension

management and maintenance are complex, highly resource-intensive

Cisco is unmatched in the breadth and depth of its access to

tasks. In addition, these are services expensive to provide and difficult

resources, shared intellectual capital, and leading data and

business partners that enable us to deliver even more powerful

to deliver in a quality manner. In order to win acceptance as providers of

telecommunications products and expertise. This combination

service solutions and the integrated product features that you

high-value network services, Service Providers must be able to react

enables Cisco to provide the highest quality available in carrier-

need to differentiate yourself and stay competitive. The recent

Maintenance Services

Project Services for WAN Switches

to changing market demands quickly. Service Providers who can step in

class support, solutions, and vision for our Service Provider

merger of Cisco Systems and StrataCom has enabled Cisco’s

A suite of flexible, customized service plans that enable end-

Cisco offers a comprehensive portfolio of consulting, from

and provide end-to-end public services that deliver security, performance,

customers. Cisco’s service and support solutions enhance the

Service Provider customers to leverage world-class networking

to-end network support. Services include:

network optimization to strategic counseling, that help you

and ease of use that equals—or exceeds—the features of private networks

value of your investment in network infrastructure, resulting

expertise in the WAN Switch market. This new alliance

will successfully capitalize on new opportunities. Cisco provides solutions that enable Service Providers to serve: • Any customer: With Cisco solutions, you can provide services to any market segment within your service area • Any location: Cisco’s global support capability offers you unmatched flexibility in providing services, regardless of location and all points in between • Any time: Cisco’s Technical Assistance Centers and electronic interactive services ensure you have support 24 hours a day, 7 days a week

in an overall reduced cost of doing business. Now you can

Cisco has also established relationships with strategic

combines Cisco’s history of networking leadership, management

deliver fully on the promise of internetworking technology,

strength, and WAN-to-LAN solutions with the leading supplier

with the backing of world-class support and service.

of infrastructure switching solutions. Service Providers who choose Cisco/StrataCom as a strategic partner will receive

Understanding Your Business

best-of-class, end-to-end Internet services for their business

Your business customers’ needs are constantly evolving. In

and residential customers.

enterprise computing environments, IT managers are beginning

Cisco Service Provider support offerings deliver a compre-

ware installation, software installation, configuration, system

of your own capabilities, providing Cisco technical experts who

testing, and system cutover.

are familiar and up to date on your network.

ISP Base Plan (for service-provisioned networks/IP connectivity) Provides access to technical specialists, software updates for

maximize the potential of your networking operations. Services include:

major and minor releases, a full range of hardware support

Network Audit Delivers an accurate, detailed, up-to-the-minute

options, and the optional ISP Expert Team program for

report providing a “snapshot” of key aspects of system

designated account support.

configuration, resource allocation and bandwidth usage.

Provisioned Customer Premise Equipment (CPE) Ensures reliable

Network Consulting Services Provides recommendations on

network connections to your customers, as well as consistent,

designing a new network, network expansion, needs analysis, installation, and improving network utilization and operations.

to look to public networks and to Service Providers for the

hensive portfolio of proactive services, from start-up services

high quality service levels. In addition to many of the services

complete range of voice, data, and Internet services their

to strategic consulting, that help you maximize the potential

offered in the Base Plan, the return to factory option makes an

users require.

of your service capabilities.

ideal supplement to customers’ hardware sparing programs. The

IFC

Page 1 BodyIntro 2: This is a second

option for BodyIntro. 9/14 Univers Condensed. Can adjust leading and paragraph shape. Flush left. Intro paragraphs are almost always on inside front covers.

Inside front cover: use graphic icons from front cover. Icons print 85% of PMS (keep subtle).

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C i s c o Packaging Standards

Packaging standards have been created for shipping boxes, as well as software, hard-

designs more products for small office/home office users, our product packaging will become more promotional, with four-color printing and marketing information on the outside of the packages.

Shipping Boxes

Program Packaging

Cisco has created shipping box artwork guidelines but is currently updating them. Existing specifications are as follows: • Standard brown corrugated material • Printed one color: black • Flexography printing • Standard graphic elements: – Cisco logo – ISO 9001 symbol – Man/plug graphic – International shipping symbols – Recycling information

Cisco is also developing a new look and feel for the channels and small/medium business areas, which will be reflected in new program packaging. Please contact Corporate Identity for current specifications.

Please contact Corporate Identity for current specifications.

Software Packaging Cisco has expanded the existing software packaging look and feel, which will be reflected in a new software packaging style. Please contact Corporate Identity for current specifications.

Hardware Packaging Cisco is changing its existing hardware packaging look and feel into an elevated look, which will be reflected in our new hardware packaging style. Please contact Corporate Identity for current specifications.

CD Packaging Software sleeves and CD packaging follow the overall collateral design, with white backgrounds and small vignette illustrations on covers, accompanied by text on the sides and back as depicted on the next page. Please adhere to the guidelines for CD packaging as shown in this section.

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C i s c o Packaging Standards

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Level 1


Application:

Four-color plus overall matte varnish Use dieline from appropriate vendor; this is just a sample Gilbert Esse, White, 110# Cover, Smooth (recycled) or C1S printed on uncoated side Adobe Illustrator and Quark

Bar: Univers Black, 7-pt, Track 15, initial cap, hangs .20" from top. Type reads from bottom to top. Black bar and first color bar fluctuate in length depending on length of title. Black bar prints superblack (40C, 100K). Color of market solution must be used for one of them.

Section: Univers Condensed Bold, 8.5/12, PMS, Track 10, space before .097"

BodyFirst: Sabon, 8/12, no indent, no space before

Vignette: Four-color with six-pt superblack (40C, 100K) border. Can be any simple shape. Centered from 2-pt rule to fold line.

.20"

Graphic Element to be customized for each folder. Must be overlapped by vignette. Prints 3% black

.20"

Inside spread can be treated many ways; this is just one option. Will be driven by amount of copy. Choose graphics from cover or vignettes available from graphics library and use solution colors or complementary colors.

.25"

This Windows 95-based program speeds the process of creating network design proposals. Simply paste in a network diagram, add customer-specific information and a description of the diagram, select products from a list, and indicate the relevant business solution. The program uses this information to create a customized proposal that’s clear and concise and includes your diagram, an explanation of the business solution you’re suggesting, and detailed information about the products you’re recommending.

Cisco Systems, Inc. AMI-L3 215 O’Neill Avenue Belmont, CA 94002-9678

Sabon 8/10

.375"

GO! System Requirements PC System • MS-Windows 3.1, MS-Windows for Workgroups 3.1, or MS-Windows 95 • Personal computer (i486 or above) with at least 8 MB of memory • 10 MB of disk space • Drawing package for creating network designs

This is always centered top to bottom of page, and is .411” high by .375” wide.

Getting Started Getting started is easy. To install the Cisco Consultant Network Design Proposal Tool, go to the Microsoft Windows Program Manager and execute the setup program contained on the CD. Then follow the on-screen prompts to complete installation.

Ci sc o S y st e ms I n c .

When you’re ready to create a proposal, click on the program icon and follow the prompts to enter the required information. After your proposal is complete, you can either print it immediately or save it for future use.

Copyright © 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.

Co n su l t a n t P r o g r a m

Customized Network Solutions

.25"

Co n su l t a n t P r o g r a m

.375".20"

Lit # 816201 10/96

The Cisco Consultant Network Design Proposal Tool Making it easier to support your clients

Copyright: See Basic Specs Inside spread can be treated many ways; this is just one option. Will be driven by amount of copy. Choose graphics from cover or vignettes available from graphics library and use solution colors or complementary colors.

Logo: See Basic Specs Univers Black, 7-pt, Track 15, initial cap, Naming: Cisco Systems Inc.

SubHead: Sabon Roman SC, 9/14, space before .056", centered Head: Sabon Roman SC. 16/17 (can adjust to proportionately smaller size depending on length of title), centered

CD Package Specs Body: Sabon, 8/12, .25 indent BodyFirst: Sabon, 8/12, no indent, no space before Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097,”" tabs 0.244" Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097" Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097" Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"

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T h e C i s c o CD Package

Graphic Pattern: See Basic Specs

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Level 1


Application:

Four-color plus overall matte varnish 5" x 5" Folded Gilbert Esse, White, 110# Cover Smooth (recycled), or C1S, printed on uncoated side Adobe Illustrator

Center for vignette, head, and logo Bar: Univers Black, 7-pt, Track 15,

.375"

Customer A dvocacy Customer Advocacy

initial cap, right alignment, hangs .20" from top. Type always reads from bottom to top and should define collateral system. Black bar and first color bar fluctuate in length depending on length of title; title to end of bar .20." Black bar prints superblack (40C,100K). Color bars print four-color process or spot PMS depending on printing. Color of market solution must be used for one of them.

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Head: Sabon Roman SC, 16/17. Can adjust to proportionately smaller size depending on length of title.

Internetworking Product Center Toolkit CD

SubHead/Platform: Sabon Roman SC,

Subhead

9/14, space before .056.”" Baseline no lower than .25" from top of logo.

Subhead to be no closer to logo than .25"

Logo: See Basic Specs PC System ■ Windows 3.1 or later ■ 486(33-MHz) processor ■ 8 MB RAM free ■ VGA+ compatible display adapter 640 x 480 resolution-capable monitor in 256 colors Double-speed CD-ROM drive ■

Macintosh System ■ 68030 processor or better ■ System 7.01 or greater 8 MB RAM free 640 x 480 resolution-capable monitor in 256 colors Double-speed CD-ROM drive ■ ■


.125"

System Requirements This CD is designed to enhance your understanding of Electronic Commerce and the Cisco Internetworking Product Center.

Adobe Acrobat 2.1 must be installed from this CD to your hard drive before use. PowerPoint 4.0 Viewer is the minimum requirement for previewing the PowerPoint files; it has been provided for you on the CD. Please read the electronic README files on the CD before starting.

Sectionsub: Univers Bold, 8/10, space

before .208"

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Body: Sabon, 8/10

Welcome to the Internetworking Product Center (IPC) CD-ROM

10"

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No less than .375"

Bullet: Sabon, 8/10, space before .208"

■

Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit # 801601

Address: Sabon 8/9

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Level 1 H ead Te x t He r e

Head: Sabon Roman SC, 16/17, hard

return, centered

Sub Head Here

SubHead: Sabon Roman, 9/14,

TO DOWNLOADS

T h e C i s c o CD

space before .056" Pattern: Prints in PMS; use appropriate graphics Release Number

System Platform

System Platform: If a software

product, use this to state system platform. Univers Black, 7-pt

Logo: .75," reverse to disk material Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit# 000000

Release Number: Univers Black, 7-pt, reverses to disk material

Bar: This is always centered top to bottom of disk and is 1/2" high with 2-pt rules. Color of market solution.

Graphic Element: Reverses to disk material, use appropriate graphic. This, along with pattern, runs from left to right and bleeds off edges representing in/out flow of information.

Trademark Text: Univers Condensed Regular, 5.5/6.5, centered. The copy, Lit #, and date will be unique for each document and are to be supplied by the content development manager.

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7/2/98 1:38 PM

Page 1

Level 2

T h e C i s c o Business Solution Fact Sheet (2-page) 1

Solution PMS and Black 8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

SubTitle: Univers Condensed Bold, 12 pt, Track

10. If title runs to two lines, use Univers for first line and Sabon for second.

Naming: Solution name (+ market) (Easy Connection Solutions) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the solution is (for Simplified Access Services)

Bar: Basic (except top bar is black only)

Cisco Solutions

.375" Solution name (+ market) Clarification of what the Solution is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity


takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints Black.

TO DOWNLOADS

Colors: Size: Stock: Applications:

is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text

It operates at the standard Synchronous Optical Network

• This is Bullet text. Connection densities with up

(SONET)/Synchronous Digital Hierarchy (SDH) rate of

to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ™

155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM

Service Node

ports per card, each of which can be configured for either

• This is Bullet text. Control through dynamic resource shar-

Section: See Fact Sheet specs Bullet: See Fact Sheet specs

trunk or access application.

ing and support for all ATM ser-

This is Section Text

vice classes

This is Sectionsub Text

• This is Bullet text. Compliant

• This is Bullet Text. OC-3c/STM-1

ATM Forum Available Bit Rate

(155.520 Mbps) ports

(ABR) Virtual Source/Virtual

• Complies with ATM Forum UNI

Destination (VS/VD) capability

Specification Version 3.1

in custom ASICs

• Trunk- or port-interface mode

• This is Bullet text. Performance

• Cell transfer rate of 353,208 cells

to optimize the network life cycle

Color of market solution See Basic Specs

per second Technology, is an OC-3c/STM-1 ver-

This is BodyFirst text. To address Asynchronous

Transfer

sion of the BXM interface card for the

Mode

BPX switch platform. It operates at

(ATM) networking issues related

the standard Synchronous Optical

to growing traffic demands, vary-

Network (SONET)/Synchronous

ing types of traffic, and the cost-

Digital Hierarchy (SDH) rate of

effective deployment of broadband ATM, there is a need for an

155.520 Mbps. Technology, is an OC-3c/STM-1 version of

ATM network platform that delivers unprecedented scalability,

the BXM interface card for the BPX switch platform. It oper-

performance, and functionality at a low cost.

ates at the standard Synchronous Optical Network

This is Body text. Stratm Technology is Cisco’s solution


for a new generation of high-performance ATM switching.

BodyFirst: See Fact Sheet specs Body: See Fact Sheet specs

.5" from baseline of Intro Text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.

155.520 Mbps.Technology, is an OC-3c/STM-1 version of the

Stratm is implemented in a family of custom ASICs that

Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown).

BXM interface card for the BPX switch platform. It operates

create high-density, high-speed ATM interface modules for the

at the standard Synchronous Optical Network (SONET)/

BPX and IGX ATM switches. ™

Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,

This is Body text. Stratm cost-effectively delivers the most

is an OC-3c/STM-1 version of the BXM interface card for the

advanced ATM switching and traffic management capability

BPX switch platform. It operates at the standard Synchronous

in the industry. It represents the first commercially available

Optical Network (SONET)/Synchronous Digital Hierarchy

implementation of VS/VD. The BXM-155 Broadband Switch

(SDH) rate of 155.520 Mbps.

Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.

.5".min. See Basic Specs.

Position of Vignette: Centers on page both

top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Front Note: No charts/graphs on front cover

.75" This is Section Text

This is Body text. Duis autem vel eum iriure dolor in

This is BodyFirst text. Lorem ipsum dolor sit amet, con-

hendrerit in vulputate velit esse molestie consequat, vel illum

sectetuer adipiscing elit, sed diam nonummy nibh euismod

dolore eu feugiat nulla facilisis at vero eros et accumsan et

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut

iusto odio dignissim qui blandit praesent luptatum zzril

wisi enim ad minim veniam, quis nostrud exerci tation

delenit augue duis dolore te feugait nulla facilisi. Lorem

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

consequat.

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Workstation

Marketing Icon Illustrations: See

10Base T ISDN BRI

”Important Miscellany for Designers“ 760 Series ISDN Router

Digital PSTN

RJ 11 North America NT1 Europe

This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

FigureTitle: See ”Important Miscellany

for Designers“








Back

1

If you are using the Fact Sheet template as a Data Sheet template, change the sidebar content naming to Technical Information. Do not repeat product name or “data sheet” in the sidebar area. Important Note: Data sheets may be printed only for direct mail, advertising, and trade show fulfillment and must be approved for printing by the manager of Cisco’s Content Development Group.

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7/2/98 1:39 PM

Page 2

Level 2

T h e C i s c o Business Solution Fact Sheet (4-page) (cover) 1

Two-color 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

SubTitle: Univers Condensed Bold, 12 pt, Track 10.

If title runs two lines, use Univers for first line and Sabon for second. Naming: Product name (BXM-622) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the solution is (for

Simplified Access Services) Cisco Solutions

.375"

Bar: Basic Specs (except top bar is black only)

Solution name (+ market) Clarification of what the Solution is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

TO DOWNLOADS


is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-


specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.



• This is Bullet text. Connection densities with up to 96 OC-

Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs


3c/STM-1 ports on a single

in the industry. It represents the first

StrataCom ® BPX ™ Service Node

commercially available implementation

• This is Bullet text. Control through

of VS/VD.

dynamic resource sharing and sup-

The BXM-155 Broadband Switch

port for all ATM service classes

Module, based on Stratm Technology,

• This is Bullet text. Compliant ATM


is an OC-3c/STM-1 version of the BXM

Forum Available Bit Rate (ABR)

interface card for the BPX switch plat-

Virtual Source/Virtual Destination

form. It operates at the standard

(VS/VD) capability in custom ASICs

Synchronous Optical Network (SONET)/

• This is Bullet text. Performance to

Synchronous Digital Hierarchy (SDH)

optimize the network life cycle

rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per

This is BodyFirst text. To address

card, each of which Hierarchy (SDH)

Asynchronous Transfer Mode (ATM)

rate of 155.520 Mbps. The card provides

networking issues related to growing

4- or 8- OC-3c/STM-1 ATM ports per

traffic demands, varying types of traf-

card, each of which .

fic, and the cost-effective deployment of broadband ATM, there is a need for an ATM network plat-

BodyFirst: See Fact Sheet Specs

form that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that

Body: See Fact Sheet Specs

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.

This is Section Text This is Sectionsub Text

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports • Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second


This is Body text. Stratm Technology is Cisco’s solution for a

BPX and IGX™ ATM switches.

new generation of high-performance ATM switching. Stratm is


implemented

in

a

family

of

custom

ASICs

Vignette: Duotone. (Can be a quadtone if printing

four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space.Vignette can be any simple shape; however, it must center within a clear square box so text wraps a square shape (as shown).

that



Stratm is implemented in a family of custom ASI.


Position of Vignette: Centers on page both top

to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

.5".min. See Basic Specs. Prints black, sits .25" above page edge.

Note: No charts/graphs on front cover


Workstation

This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut 10Base T

Marketing Icon Illustrations: See ”Important

Miscellany for Designers“

wisi enim ad minim veniam, quis nostrud exerci tation ISDN BRI

760 Series ISDN Router


ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem


ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


for Designers“








1

If you are using the Fact Sheet template as a Data Sheet template, change the sidebar content naming to Technical Information. Do not repeat product name or “data sheet” in the sidebar area. Important Note: Data sheets may be printed only for direct mail, advertising, and trade show fulfillment and must be approved for printing by the manager of Cisco’s Content Development Group.

See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread), for inside spread specs.

GO!


7/2/98 1:39 PM

Page 3

Level 2

T h e C i s c o Program Fact Sheet (2-page)

Solution PMS and Black 8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

SubTitle: Univers Cond. Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second. Naming: Program Name (Cisco Internetwork Expert Program) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the program is (Servicing Small to Medium Businesses)


Cisco Programs

.375" Program name Clarification of what the program is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity

Naming: Cisco Programs

takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This


TO DOWNLOADS


is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text

It operates at the standard Synchronous Optical Network

• This is Bullet text. Connection densities with up


to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ™

155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM

Service Node

ports per card, each of which can be configured for either

• This is Bullet text. Control through dynamic resource shar-


trunk or access application.

ing and support for all ATM ser-


vice classes


• This is Bullet text. Compliant

• This is Bullet Text. OC-3c/STM-1

ATM Forum Available Bit Rate

(155.520 Mbps) ports

(ABR) Virtual Source/Virtual

• Complies with ATM Forum UNI

Destination (VS/VD) capability

Specification Version 3.1

in custom ASICs


• This is Bullet text. Performance

• Cell transfer rate of 353,208 cells

to optimize the network life cycle


per second Technology, is an OC-3c/STM-1 ver-

This is BodyFirst text. To address Asynchronous

Transfer

sion of the BXM interface card for the

Mode

BPX switch platform. It operates at

(ATM) networking issues related

the standard Synchronous Optical

to growing traffic demands, vary-

Network (SONET)/Synchronous

ing types of traffic, and the cost-

Digital Hierarchy (SDH) rate of


155.520 Mbps. Technology, is an OC-3c/STM-1 version of


the BXM interface card for the BPX switch platform. It oper-

performance, and functionality at a low cost.

ates at the standard Synchronous Optical Network




155.520 Mbps.Technology, is an OC-3c/STM-1 version of the


BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs


BXM interface card for the BPX switch platform. It operates


Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown).

at the standard Synchronous Optical Network (SONET)/


Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,


is an OC-3c/STM-1 version of the BXM interface card for the


BPX switch platform. It operates at the standard Synchronous


Optical Network (SONET)/Synchronous Digital Hierarchy

implementation of VS/VD. The BXM-155 Broadband Switch

(SDH) rate of 155.520 Mbps.

Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.

.5".min. See Basic Specs

Position of Vignette: Centers on page both top

to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Front Note: No charts/graphs on front cover













consequat.

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Workstation

Marketing Icon Illustrations: See ”Important

10Base T ISDN BRI

Miscellany for Designers“ 760 Series ISDN Router

Digital PSTN




for Designers“








Back

GO!


7/2/98 1:39 PM

Page 4

Level 2

T h e C i s c o Program Fact Sheet (4-page) (cover)

Solution PMS and Black 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)


If title runs two lines, use Univers for first line and Sabon for second. Naming: Program Name (Cisco Internetwork Expert Program) EmphasisMedium: Sabon Italic 12 pt, Track 10

Cisco Programs

.375"


Naming: Clarification of what the program is (Servicing Small to Medium Businesses)

Cisco Program Name Clarification of what the Program is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm Technology, to deliver ™

the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This


is BodyIntro. A multiport ATM OC-3c/STM-1 interface that uses application-

Naming: Cisco Progams

specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to

TO DOWNLOADS


the industry’s most advanced ATM networking features.




• This is Bullet text. Connection densities with upto 96 OC-


3c/STM-1 ports on a single StrataCom ® BPX ™ Service


Node Control through dynamic

implementation of VS/VD.

resource sharing and support for all


ATM service classes


Module, based on Stratm Technology, is


an OC-3c/STM-1 version of the BXM




form.

at

the standard

Synchronous Digital Hierarchy (SDH) rate


of 155.520 Mbps. The card provides 4- or


8- OC-3c/STM-1 ATM ports per card,


each of which can be configured for either


trunk or access application. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1

Asynchronous Transfer Mode

version of the BXM interface card for the

(ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost.

BPX switch platform. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. This is Section Text



operates





It




• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports


•Complies with ATM Forum UNI Specification Version 3.1




• Cell transfer rate of 353,208 cells per second

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body. Vignette: Duotone. Can be a quadtone if printing four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both

.5".min.


See Basic Specs. Prints black, sits .25" above page edge. .75" Workstation

This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut

10Base T

Marketing Icon Illustrations: See “Important

Miscellany for Designers”

ISDN BRI





ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril


FigureTitle: See “Important Miscellany for Designers”


delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.







See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread) for inside spread specs.

GO!


7/2/98 1:39 PM

Page 5

Level 2

T h e C i s c o Service Fact Sheet (2-page)

Solution PMS and Black 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)


If title runs two lines, use Univers for first line and Sabon for second. Naming: Service Name (Cisco SMARTnet Services)


Bar: Basic (except top bar is black only) Naming: Cisco Support Solutions

Naming: Clarification of what the program is (Servicing Small to Medium Businesses) Cisco Support Solutions

.375"

Service name Clarification of what the Service is

BodyIntro1: Sabon Roman SC, 10.5/20, justified, This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is

BodyIntro

1.

A

multiport

ATM

OC-3c/STM-1

interface

that

uses

Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

TO DOWNLOADS


application-

specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.



implementation of VS/VD. ATM switching and traffic man-

• This is Bullet text. Connection densities with up to 96 OC-

agement capability in the industry. It represents the first com-

3c/STM-1 ports on a single StrataCom ® BPX™ Service Node

mercially available implementation of VS/VD. ATM switch-


ing and traffic management capability in


the industry. It represents the first com-


mercially available implementation of


VS/VD. ATM switching and traffic man-


agement capability in the industry. It rep-


resents the first commercially available


implementation of VS/VD.





Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM



Asynchronous Transfer Mode (ATM)


networking issues related to growing


traffic


demands,

varying types of traffic, and the cost-


of 155.520 Mbps. The card provides 4- or


8- OC-3c/STM-1 ATM ports per card, each of which can be


configured for either trunk or access application.

performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the



BPX and IGX™ ATM switches. This is Body text. Stratm cost-effectively delivers the most


• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports •Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode

Vignette: Duotone. (Can be a quadtone if printing four-color, but must look lke a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown).

• Cell transfer rate of 353,208 cells per second


Position of Vignette: Centers on page both



.5".min. See Basic Specs. Prints black, sits .25" above page edge. .75" This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

FigureTitle: See Basic Specs

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Workstation

consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum

10Base T

Marketing Icon Illustrations: See Basic Specs

dolore eu feugiat nulla facilisis at vero eros et accumsan et ISDN BRI



iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.









GO!


7/2/98 1:39 PM

Page 6

Level 2

T h e C i s c o Service Fact Sheet (4-page) (cover)

Solution PMS and Black 8.5” x 11” folded, 11” x 17” flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)


If title runs to two lines, use Univers for first line and Sabon for second. Naming: Service Name (Cisco SMARTnet

Services)

.375”

Bar: Basic (except top bar is black only) Naming: Cisco Support Solutions


EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the program is (Servicing Small to Medium Businesses)

Service name Clarification of what the Service is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This


is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationspecific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.

This is Body text. Stratm cost-effec-



• This is Bullet text. Connection den-

tively delivers the most advanced ATM

sities with up to 96 OC-3c/STM-1

switching and traffic management capa-

ports on a single StrataCom ®

bility in the industry. It represents the

BPX ™ ServiceNode

first commercially available implemen-


tation of VS/VD.




Module, based on Stratm Technology, is



an OC-3c/STM-1 version of the BXM










of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card,

This is BodyFirst text. To address Asynchronous Transfer

each of which can be configured for either trunk or access

Mode (ATM) networking issues related to growing traffic

application.

demands, varying types of traffic, and the cost-effective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, perfor-


mance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that


• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports •Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second



BPX and IGX ATM switches. ™

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body. Vignette: Duotone. (Can be a quadtone if printing

four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: centers on page both

top to bottom and left to right in the 8"area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

.5" min. Logo: See Basic Specs. Prints black, sits .25" above page edge.

.75" This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

FigureTitle: See “Important Miscellany

for Designers”

This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut


wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

Workstation

consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum 10Base T

dolore eu feugiat nulla facilisis at vero eros et accumsan et ISDN BRI

Marketing Icon Illustrations: See “Important



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iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.







See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread) for inside spread specs.

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7/2/98 1:39 PM

Page 7

Level 2 3.25”

Large type: Sabon Roman

ground color for web/fax) Table Format E:

See Fact Sheet Specs

ITU-T G.707, G.708, and G.709

LED

SMF (IR)

Laser (Class 1)

SMF (LR)

Laser (Class 1)

Range (km)

-22

-15

-31

-10

SC

2

-15

-8

-34

-10

SC

20

-5

0

-34

-10

SC

40

Peak Cell Rate (PCR)

• 1:N cell replication on egress side • Up to 8000 multicast branch connections per BXM

Forum UNI Specification V.3.1 and ITU-T I.371

Interface (UNI) application

• UNI conformant to ATM Forum UNI Specification V.3.1, • Complies with standard Usage Parameter Control (UPC) and Connection Admission Control (CAC) per ATM Forum UNI Specification V.3.1 and ITU-T I.371

• Supports Virtual Circuit Connections (VCCs) and Virtual

• Compliant with Bellcore GR-253-CORE

Maximum service rate

Alarms

Maximum resource allocation

• Loss Of Signal (LOS)

• EFCI tagging monitoring • StrataCom’s ForeSight® ABR VS/VD

and termination • Virtual Connection Queue (VCQ) assigned to each • VCQ configurable parameters:

Congestion threshold

and ITU-T I.371

• Per-VC Weighted Fair Queuing (WFQ)

• EFCI cell tagging

• Loss Of Cell delineation (LOC)

Accommodate large traffic bursts

• Alarm Indication Signal (AIS)

Avoid network congestion and cell discard

• Remote Defect Iindication (RDI)

Suited to TCP/IP traffic

• Alarm integration up/down count

autonomously over optimum network paths

• UPC and CAC per ATM Forum UNI Specification V.3.1 • ER stamping

• Loss Of Frame (LOF)

• 200,000 to 900,000 cells stored per card

• Deterministically allocates bandwidth and reroutes VCs

Unspecified Bit Rate Service

• Per-VC queuing and scheduling

• Loss Of Pointer (LOP)

• Large ingress and egress cell buffer architecture

• Automatic end-to-end connection management mechanism

Reserved queue depth

16,000 to 64,000 connections per card

Cell Buffering

Advanced Networking Features AutoRoute™

VC ingress

• UBR with Early Packet Discard (EPD) on per-VC basis

Performance Monitoring

• Performance monitoring provided for line, section, and path • Bit Interleaved Parity (BIP) error detection • Far-End Block Error (FEBE) count

• Preserves service integrity during network failures

• Unavailable Seconds (UAS)

OptiClass™

• Errored Seconds (ES)

• Up to 16 class-of-service queues, with independent service

• Severely Errored Seconds (SES)

algorithms dedicated to each interface in the network

GO!

critical traffic Fault Management and Reporting

Peak Service Rate (PSR)

Maximum queue depth

• Header Checksum (HCS) monitoring

FairShare™

Statistics

• Dedicated queue- and rate-controlled servers for each

• ATM statistics collected on a per-VC basis • Four levels of ATM-layer statistics collection provided

VCC/VPC • Dynamic bandwidth management, providing more than 95 percent utilization

Scalability

Type baselines no lower than 3/4" from bottom of page

Inside spread

side bar 4.25" 1.25"

BXM-622 o f f e r s complete network control through dynamic sharing of r e s o u r c e s.

Efficiency

ATM

Physical port (trunk or UNI)

CLP high and low thresholds

range for VCCs and VPCs: per UNI Specification 3.1

• Virtual interface parameters:

Sidebar to match cover

Frame Relay • Two multicast queues supported: critical and non-

• VS/VD per ATM Forum Traffic Management

Specification V.3.1 and ITU-T I.371

Traffic Management

• VPI/VCI used to identify virtual connection

ABR Service and Congestion Control

Path Connections (VPCs) per ATM Forum UNI

• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)

web/fax)

with 16 class-of-service queues

Maximum Burst Size (MBS)

• Connections:

SC, 100 pt, Track 12. 85% of Solution PMS, should be very subtle. Use keywords from copy. (Deletes for

• Support for up to 32 virtual interfaces per card, each

• VSs and VDs Resource Management (RM) cell generation

ITU-T I.361 and I.432 specification

IP

Virtual Trunks

PCR

• Explict Rate (ER) stamping

• Configurable for trunk and public or private User-Network

OR

• Multicast support for:

• UPC: Ingress rate monitoring and cell tagging for:

Specification V.4.0

• External timing source option also available

Large type: Sabon Roman

Multicasting

• Usage parameter control (UPC) and CAC per ATM

(VC) basis at the ingress side

internal Stratum 3 clock conforming to ATT Pub. 62411

36/49, reverses to white, column width 3”." May be centered, justified or flush left. (Note: does not need to change for PDF as it reads well)

face (PNNI) Per ATM Forum P-NNI Specification V.1.0

Cell Transfer Delay Variation (CTDV) Variable Bit Rate Service

• CLP tagging, enabled, or disabled on a per-Virtual Circuit

G.703 compliant

• Can be configured for internal timing from the BPX

.722"

• Support for ATM Forum Private Network-Network Inter-

Sustainable Cell Rate (SCR)

STM-1 electrical

Quote: Sabon Roman SC,

Specification V.3.1

• UPC: Ingress rate monitoring and discarding for:

Synchronous Transport Signal level 3c (STS-3c)/

Use solid PMS background for left column with pull quote when copy length allows

V3.0 and V3.1 • E.164/NSAP addressing per ATM Forum UNI

and ITU-T I.371

Shielded twisted pair (STP-155)

When text overprints, it is necessary to print left column in 3% black. (Delete background color for web/fax.)

Signaling protocol per ATM Forum UNI Specification

• UPC and CAC per ATM Forum Specification UNI V.3.1

Physical

Hangline for text 1.5". Keep consistent within a series.

to 4000 calls per second

Explicit Forward Congestion Indication (EFCI) threshold

Unshielded twisted pair (UTP-155)

ATM Layer

• On board processing of Switched Virtual Circuits (SVCs)

Service Priority Level (SPL)

Constant Bit Rate Service

• 155 Mbps electrical physical interface options:

Synchronization

Switched Virtual Circuits:

Cell loss priority (CLP) high and low thresholds

ITU-T G.957, G.958

MMF

two services on a single switch platform

Maximum Queue Depth (MQD)

• Fiber-optic interface options:

Tx Power Rx Range (dBm) (dBm) Min Max Min Max

• Provides transparent end-to-end connectivity, operating

Maximum Service Rate (MSR)

• 1:1 BXM redundancy using ‘Y’ redundancy

Source 1310nm

ATM-Frame Relay (FR) service interworking

configurable parameters:

• Compliant with SDH standards

Back Card

.75”

• Up to 16 classes of service with the following

Bellcore GR-253-CORE ANSI T1.105

3.25”

Duotone: Screen Shot, see Basic Specs

• Compliant with SONET standards

Efficiency

SC, 100 pt, Track 12. Reverses to white out of 3% black. Use keywords from copy. (Delete back-

.5”

Scalability

.75”

• Fiber-optic interface options: Back Card

Source 1310nm

SMF (IR)

Laser

-15

-8

-28

-8

FC

20

SMF (LR)

Laser

Tx Power (dBm) Min Max

-3

+2

Rx Range (dBm) Min Max

-28

-8

Physical

FC

Range (km)

40

Synchronization

• Can be configured for internal timing from the BPX

Fact Sheet Specs Body: Sabon, 9/14, .25 indent

internal Stratum 3 clock conforming to ATT Pub. 62411 • External timing source option also available ATM Layer

• Configurable for trunk and public or private User-Network


Interface (UNI) application • UNI conformant to ATM Forum UNI Specification V.3.1, ITU-T I.361 and I.432 specifications

• Complies with standard Usage Parameter Control (UPC) and Connection Admission Control (CAC) per ATM Forum UNI V.3.1 and ITU-T I.371

Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent 0.097", tabs 0.244"

• Supports Virtual Circuit Connections (VCCs) and Virtual Path Connections (VPCs) per ATM Forum UNI Specification V.3.1 and ITU-T I.371

• Connections: 16,000 to 64,000 connections per card per UNI Specification V.3.1 • Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)

Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," first

line indent -0.097," tabs 0.244"

range for VCCs and VPCs: per UNI Specification V.3.1 Traffic Management

• Per-VC queuing and scheduling • Per-VC Weighted Fair Queuing (WFQ) • Up to 16 classes of service with the following configurable parameters:

Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097,"

tabs 0.244"

Maximum Service Rate (MSR) Maximum Queue Depth (MQD) Cell Loss Priority (CLP) high and low thresholds Service Priority Level (SPL)

Section: Univers Bold, 9/14, Track 10, space before .097” ," Solution PMS

Explicit Forward Congestion Indication (EFCI) threshold Constant Bit Rate Service

• UPC and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371

Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"

• UPC: Ingress rate monitoring and discarding for: Peak Cell Rate (PCR) Cell Transfer Delay Variation (CTDV)

Alternate Left page

TO DOWNLOADS

T h e Cisco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)

Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097" Table Format E: (can cross one or two columns) CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of

black or colored bars CellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and inset from outer box Rules are 2 pt for outer box (frame) and 1 pt within Cell headings can be vertical or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.


7/2/98 1:39 PM

Page 8

Level 2

T h e C i s c o Statement of Direction (cover)

Two-color or four-color process, Overall matte varnish if using solid PMS column inside Size: 8.5" x 11" Stock: Text; Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)

SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second. Naming: Main point of paper EmphasisMedium: Sabon Italic, 12 pt, Track 10 Naming: Further clarification of what the paper is about

.375" Network Security for Banking Institutions

S u c c e s s M e a n s F o c u s i n g o n C u s t o m e r R e l a t i o n s h i ps. C o m p e t i t i o n i n t h e b a n k i ng


services industry is increasing dramatically because of industry consolidation, deregulation, and the emergence of non-bank competitors such as bro -

Naming: Statement of Direction

kerage and securities companies. To be successful in this rapidly changing


TO DOWNLOADS

Colors:

m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t w i t h a n d p r o v i d e s e r v i c e t o t h e i r c u s t o m e r s.

Effective management of customer relationships and the

BodyFirst: See Statement of Direction Specs

Color of market solution, See Basic Specs

Body: See Statement of Direction Specs

Corporate intranets and Internet-based delivery of

ability to rapidly develop new delivery channels such as

banking services will inevitably play an increasingly

call centers, kiosks, and electronic banking, are becoming

important role in the financial services industry over the

key competitive advantages

next several years. Intranets

It is web-based ne tworki ng

are already becoming a pri-

technology that is provid-

mary vehicle for internal

ing the foundation for n e w

sharing of information and

front-end applications and

resources, and the Internet

services and that is making

is likely to be the primary

existing delivery channels

delivery channel for PC-

and applications more effi-

based electronic banking

cient and customer focused.

services to both retail and

In the older, centralized

commercial customers. In

mainframe computing envi-

fact, according to the Tower

ronment, customer informa-

Group, Internet-related IT

tion is usually maintained

spending among U.S. com-

on separate networks, and

mercial banks is expected

bankers often have to consult

to increase 77 percent

multiple sources for a

annually from just under

complete picture of a cus-

$100 million in 1996 to

tomer’s business with the

$700 million in 2000. To

bank. For instance, financial

be

effective,

however,

institutions often have separate networks for teller activity,

intranets and Internet-based services need to be easily

administrative functions, back office systems, automated

accessible to branch banks, partners such as correspon-

teller machines, and point-of-sale transactions. In contrast,

dent banks, telecommuters, mobile employees, and

networks based on the Internet Protocol (IP) allow con-

customers. Consequently, the financial industry will

solidation of these applications onto a single backbone

need network security solutions that make the

giving bankers access to all facets of a customer’s banking

Internet as secure as their private networks. Strong

needs, such as direct deposit data, loan applications, and

security will guarantee the privacy of customers’ infor-

portfolio analysis tools. And data is accessible no matter

mation as it sails through cyberspace, as well as

where the banker is located — at a bank branch, a call

secure servers and network

center, at home, or on the road.

See Basic Specs. Sits .25" from page edge. Prints black or four-color depending on the job.

.5"












consequat.

consequat.













nonummy nibh euismod tincidunt ut laoreet dolore magna

nonummy nibh euismod tincidunt ut laoreet dolore magna

aliquam erat volutpat.

aliquam erat volutpat. This is Body text. Duis autem vel eum iriure dolor in

This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette does not have to be in a square. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Note: No charts/graphs on front cover This is Section Text


Section: See Statement of Direction Specs








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7/2/98 1:39 PM

Page 9

Level 2 3.25"

Large type: Sabon

.5"

Management

.75"

Roman SC, 100 pt, Track 12. Reverses out of 3% black. Use keywords from copy.

The banking

(Delete background color for web/fax)

will need

3.25"

.75"

One of the most important aspects of integrity involves

industry

36/49, reverses to white, column width 3,”" justified or tight flush left.

Security

Quote: Sabon Roman SC,

security solutions

that make

When type overprints, print sidebar in 3% black. (Delete background color for web/fax)

OR Use solid PMS background on sidebar with quote when copy length allows

the Internet

as s e c u r e as

a private n e t w o r k.

with Enterprise Networks

of the network device configurations, and the routing and

In addition, if a financial institution is to build delivery

switching configuration updates that continuously define

channels that use a public IP network such as the Internet,

the topology of the network. Data confidentiality protects

that institution’s security solution must be tightly integrated

information as it traverses the network, which today implies

with the enterprise network infrastructure. For example, in

encrypting information as it leaves the network perimeter.

order to ensure data privacy on a connection through the

The key to true network integrity is that it be imple-

Internet, that connection must employ some form of data

mented across all types of devices with full interworking,

encryption. But after an encrypted tunnel has been estab-

so that every device in the network can participate and not

lished through the public IP network, the tunnel should

be a weak link in the security implementation.

function in the same way as a leased line or Frame Relay pri-

Active audit is the systematic and dynamic verification that the security policy as defined is being properly implemented. It provides assurance that the security policy is Identity (Authentication and Authorization)

consistent and operating correctly.

Identity refers to authenticating individual network users

• Active Audit enables customers to detect intrusion and

and allowing them access only to the applications and services for which they are authorized. For example, electronic banking customers can be authenticated via token cards or digital certificates and are given access to only their own account information. Or a bank employee is authenticated via a password and is authorized to access a few specific applications, such as risk management tools, between the hours of 6:00 a.m. and 5:00 p.m. Identity involves authenticating every network user and mapping their identity, location, and the time-of-day access to the Security Policy. The key to centralized identity and security policy management is the combination of all key authentication mechanisms (for example SecureID, DES Gold Cards, or MS Login) and their interworking with one common identity repository. To truly be centralized and configured only once, the identity mechanism must also be location independent; for example, it must be equally applicable to dial-users and campus users.

Hangline for text ideally 1.5". Keep consistent within a series.

GO!

vate virtual circuit (PVC); that is, the connection should

Active Audit

n e t wo r k

Importance of Integrating Security Systems

network infrastructure security. This includes protection

network anomalies, misuse, and attacks. • Active Audit also includes reporting the findings of the audit process.

function as an integral part of the corporate enterprise network. Another example of the need to integrate the security system with the enterprise network involves offering electronic commerce services. If an institution wants to offer electronic commerce services, it will need to act as a certifying authority for its customers. (In The Registry market survey described earlier, all of the financial institutions surveyed were currently using one-time passwords created by token cards to identify remote dial-in users. However, the majority

Active audit should be handled by a system that is totally

were planning to convert to digital certificates within the

separate from the network security solutions that are

next six months. Digital certificates are authenticated in a

installed. There aren’t many tools available today for active

certificate authority.) In order to be a viable certificate

audit, which explains why many companies hire outside

authority, an institution will need to have some form of

auditors to check their security implementations.

centralized authentication and authorization infrastructure

An example of such a case was reported in a recent

in place. The integration of security systems is therefore an

article that appeared in the February 3, 1997 issue of

essential step in the future evolution of enterprise networks.

Fortune magazine. The article provided a blow-by-blow description of an actual network break-in at a Fortune 100

Bar to match cover Page Numbers: Univers

Black, 9 pt, center in box, only on left-hand pages.

company in December. The top executives of the company were aware of the break-in attempt in advance—in fact, they agreed to the mission because they were interested in finding out how vulnerable their network was. The bottom line—the hackers took over network manager status in only

Integrity

two hours and could go anywhere and change anything they

Integrity includes the security of the network periphery,

wanted—and the company would have had no knowledge

security of the network devices, and security of the flows

that the attack even happened if they hadn’t known about

of information between them. Perimeter security is protection

it ahead of time. For true security policy management on an

at the boundary between the users and devices that can

enterprise-wide basis, active audit capability must be in place

be identified and trusted and the rest of the world.

and be applicable for all access ports, devices, and media.

Duotone: See “Important


Firewalls are typically used to protect the network perimeter from unauthorized access.

Type baseline no lower than 3/4" from bottom of page Inside spread

side bar 4.25"

Statement of Direction Specs Body: Sabon 9/14, .25 indent, justified Cisco Enterprise Security Roadmap

As previously discussed, security products available today

In order to address the growing security needs of the financial

have forced a point product approach to managing securi-

community, Cisco Systems is expanding upon its existing

ty. Dial-in access must be managed separately from the

network security products to provide a comprehensive security

Internet firewall, which has no connection to user privi-

solution that offers:

leges inside the bank. Cisco’s Enterprise Security

• Centralized security management — whereby bank

enhancements make possible a new approach—an

employees, partners, and customers can be authenticated and their network privileges authorized from a single

i n s t i t u t i on- w i d e ,

oriented security policy, dynamically enforced across a multi-vendor, multi-technology infrastruc-

management include: simplified operations (requiring

ture. This approach will enable applications such as

less staff), simplified implementations (requiring less equip-

secure Internet banking and remote network access for

ment), and lower vendor relationship costs (training,

bank branches and mobile employees over low-cost

administration, and maintenance).

Internet connections as illustrated in the diagram.

• Dynamic monitoring and auditing of network security—

BodyFirst: Sabon 9/14 no indent, no space before, justified

user-

point in the network. The benefits of centralized

Enterprise Security Alliance

providing seamless interworking between the auditing

In order to move the industry closer to fully standards-based

tools, security management, and the network infrastructure.

security implementations and intervendor interoperabili-

• Encryption integrated across all Cisco security products

ty, Cisco and Microsoft have founded the Enterprise

to secure the privacy of data as it travels across the

Security Alliance program. The charter of the Alliance is to

Bullet: Sabon 9/14 left indent 0.097," first line indent -0.097," justified,

tabs 0.244" Bullet2 (Option): 9/12, .042" space before, left indent 0.097," first line indent -0.097," justified, tabs 0.244"

agree on, promote, and test interoperability of new securi-

Internet and private networks.

ty standards and drive the development of active audit tools. Other members of the Alliance include HewlettPackard, Oracle, Verisign, RSA, and Cylink.

Bullet2First: 9/12, no space before, left indent 0.097," justified, first line

indent -0.097,," tabs 0.244"

Elements of Secure Internet Banking

Data Center

Section: Univers Bold, 9/14, Track 10, space before .097," Solution PMS

Centralized Identity

Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"

Mobile (Kiosk, ATM)

Internet

Router

Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"

Encrypted IP Encrypted IP

Bank Network Firewall (Perimeter Security) Certificate Authority

Home Banking

Alternate Left page

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T h e C i s c o Statement of Direction (inside spread)

Table Format E: (can cross one or two columns) CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of

black or colored bars CellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and inset from outer box Rules are 2 pt for outer box (frame) and 1 pt within Cell headings can be vertical or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.


7/2/98 1:39 PM

Page 10

Level 2

T h e C i s c o Customer Profile

Solution PMS and Black

8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

Duotone: See “Important Miscellany for Designers”

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BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series. Always hangs 1.5" from top of page. Prints black.

GO!

SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Customer name EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification on what the profile is about from Cisco’s perspective

Digex

1.5" Bar: Basic Specs (except top portion of the bar

is black and centered section is Solution PMS.) Naming: Customer Profile (keep generic: do not include marketing unit, business unit, or customer name)

Customer Profile

.375"

This is BodyIntro of the country’s fastest-growing, firsttier Internet Service Providers (ISPs), providing business

porations, banks, government agencies, universities, and other organizations and individuals that require fault-tolerant, best-of-breed internetworking. As an indicator of its success, the Beltsville, Maryland-based company plans to expand its clear channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs) by mid-1997.

DIGEX also supplies customers with Cisco 1005

demands, DIGEX has chosen Cisco Systems products for

routers for deployment in their remote offices, while com-

its central backbone routers, remote

panies requiring high-speed Switched

office routers, and dial-up access

no space before

.5," This space floats with BodyIntro1 length.

Multimegabit Data Service (SMDS) “Quote is Sabon Roman SC 9pt,

are provided with Cisco 7000 series

of Systems, Ed Kern, “Cisco was

Leading can be modified to fit

routers. “All these products are very

chosen because it has the only high-

along with black box. suit the

well received,‘ says Wigley, ‘because

end solutions that suit the industrial-

industrial-strength, environ-

they represent cost-effective upgrade

servers. According to DIGEX Director

strength, no-excuses environment

formance routing capabilities.”

products are the only ones .”

of Broadband Services, “Our part-

leading and box to fit quote. Box hangs from top of color bar; the box always prints black)

Most recently, DIGEX stan-

Name Title Company.

This is body DIGEX Manager

Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust

paths in addition to their high-per-

ment we’re building Cisco’s

we’re building. Cisco’s products are the only ones that work.”

Body: Sabon 9/14, .25 indent

for each piece, depending on length of name, should bleed off edge. 3% black (Delete for web/fax)

connectivity solutions to major customers from coast to coast. Customers include cor-

This is bodyFirst customer reliability and performance

BodyFirst: Sabon, 9/14, no indent,

Graphic Type: Sabon SC, 100 pt, Track 12. Custom size

Digex, Inc. Providing Business Connectivity Solutions

dardized on the new Cisco AS5200 universal access server for its dial-up

nering with Cisco is a major selling

POPs. With its ability to handle

point for our clientele. Our challenge

both digital and analog calls on a

is to provide business users with solid, proven technology

single trunk, the AS5200 enables DIGEX to issue a single

that can be counted on to work reliably right out of the

dial-in number to all its subscribers. As the company’s

box. Cisco consistently helps us meet this challenge at every

internetwork continues to expand, additional POPs will be

service level.”

equipped with a full contingent of AS5200 units tofull

To underpin its highly reliable services, DIGEX uses

contingent of AS5200 units to accommodate high-density,

Section: Univers Bold Condensed, 9/14,

high-end Cisco 7513 routers in redundant configurations as

Track 10, space before .097," Solution PMS

Leaf POPs, meanwhile, use Cisco 4500 series or 7507

particularly robust environment for growing our full range

routers. Says David Dobel, DIGEX Marketing Director,

General Manager of Telecommute Solutions. “For example,

“By using Cisco routers in our hubs as opposed to the

we can easily add new interface processor cards or take

switches employed by most ISPs, we minimize unnecessary

advantage of middleware technology to add new types of

downtime and avoid the packet losses and malapropos

connections and introduce new value-added services.”

dial-up access.

the core backbone routers between its T3 clear channels.

“This end-to-end Cisco solution provides us with a

Name: Sabon Italic Oldstyle Figures, 9/16

Sectionsub: Univers Bold Condensed, 8.5/14,

no track, space before .097”, can be a run-in

Logo: See Basic Specs. Prints black

Front Cover

Sectionsubsub: Univers Bold Condensed

Oblique, 8.5/14, no track, space before .097," can be a run-in .75” DIGEX is positioned for the not-too-distant future when T3 is superseded by even faster links. “Businesses

pond,” says Wigley. “Already 56K users are flocking to T1, and the savviest corporations are hitting a bandwidth

will always want more bandwidth, and we will scale and

wall. We sell to these kind of customers, and they often

respond,” says Wigley. “Already 56K users are flocking to

demand Cisco products because they appreciate Cisco’s

T1, and the savviest corporations are hitting a bandwidth

inherent scalability. When you couple this added value

wall. We sell to these kind of customers, and they often

with Cisco’s reliability, it’s not a hard sell.”

demand Cisco products because they appreciate Cisco’s

Bar and 4-pt rules black. Lower bar should match front cover.

inherent scalability. When you couple this added value with Cisco’s reliability, it’s not a hard sell.”

Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5. Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5

FigureTitle: See “Important Miscellany

for Designers”

Workstation

10Base T

Icon Illustrations: See “Important

ISDN BRI



Digital PSTN


See Basic Specs

.5" Address Block: See Basic Specs







Back Cover

Text baseline to be no less than .5" above logo. Logo size is .75" wide.


7/2/98 1:39 PM

Page 11

Level 2

T h e C i s c o Industry Profile

Appropriate Industry PMS (Health care = 3035, Finance = 124, or Local Government = 187) and black Size: 8.5” x 11” Stock: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)

SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Industry (+ topic) Side Bar: Basic Specs (except top


portion of the bar is black and centered section is an industry PMS) Naming: Industry Profile (keep generic: .375" do not include marketing unit, business unit, or customer name) 2"

Industry Profile

Naming: Clarification on what the profile is about from Cisco’s perspective

Health Care

Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization

Duotone: See “Important Miscellany for

Designers”

a t S e a t t l e ’s G r o u p H e a l t h C o o p e r a t i v e . By t h e i r v e r y

Background

before .097”, Solution PMS

The Solution

Over the years, the organization has made a significant

because these services were all department-specific, the inforavailable across the entire health

no space before

care continuum. The medical staff needed more information in order to be more effective. And they needed better access to it.

Body: Sabon 9/14, .25 indent

data center uses two Cisco 7513 E X E C U T I V E

S U M M A R Y

routers, FDDI concentrators, and Catalyst™ 5000 switches;

BACKGROUND Seattle-based Group Health Cooperative is the nation’s seventhlargest nonprofit HMO. Serving 650,000 consumers in Washington and western Idaho, Group Health has a 2000-physician staff and $1 billion in annual revenues. The organization maintains 2 hospitals, 35 clinics, 6 administrative centers, and a centralized data center. CHALLENGE Group Health needed to provide more information to the medical

the hospitals have Cisco 7000 routers and Catalyst 1200 switches; and the clinics use 2514 router. As the number of workstations grows, Group Health can either upgrade to a router with a higher port density

staff—for use in diagnosis, treatment, and planning for care—

“There were a lot of legacy

and to increase access to that information.

networks, including dozens of

SOLUTION

departmental LANs. But they

Working with Cisco, Group Health designed a robust network

were not put together as part of

working partner was perfectly

or use Catalyst switches to increase the port capacity. Selecting Cisco as a net-

with a scalable architecture and strict standards for applications.

an enterprise strategy,” says

logical, explains John Stanley.

The network, consisting of Cisco routers, switches, and concen-

John Stanley, director of comput-

“We’ve made a conscious effort

trators, carries voice, data, video, and images—and connects all

er and network services.

to choose a vendor who can

medical and administrative facilities as well as physicians’ homes.

provide a breadth of products

Group Health is also using an Integrated Services Digital Network

prise-wide network that would

and a high level of service—

(ISDN) router from Cisco for home-based medical transcriptionists.

centralize existing services and

and then standardize on that

RESULTS

eliminate the islands of informa-

vendor’s offerings.” Cisco’s

Group Health has been able to speed diagnosis and treatment by

tion. The network developers

ongoing innovation was also

implementing company-wide applications and delivering informa-

also had to improve the speed of

an advantage, he says. “When

tion quickly and reliably. Cost savings have been achieved by

information delivery and make it

we needed access to the Internet,

centralizing services, making information more widely available,

more reliable. In addition, they

remote access, or phone lines

and providing more reliable communications vehicles.

for dictation, Cisco could pro-

had to identify new sources of efficiency— innovative ways to use information technology to improve patient care and contain costs.

.5," This space floats with BodyIntro length.

either a Cisco 4000 or a Cisco

The Challenge

GroupHealth needed an enter-

GO!

network that has a capacity for growth. Currently, the

accounting, lab information, and materials management. But

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5” from top of page. Prints black.

Working with Cisco, Group Health designed a robust

investment in information technology—for claims, patient

mation they produced was not

BodyFirst: Sabon, 9/14, no indent,


Managing the cost of patient care is hardly a new idea

nature, HMOs are concerned with providing the best possible care while keeping consumers’ costs low.

Section: Univers Bold, 9/14, Track 10, space


vide it. Whenever we’ve had a new opportunity, Cisco has been able to step in with a solution.”

Summary Box: Prints in 10% (PMS 3035, 187, or black) or 15% (PMS 124) Top bar is 100%, Industry PMS 3035, 187, or 124. (Delete tint for web/fax, use .25 keyline) Box length can adjust to .5” above logo; however should be no less than 1.5” total. Box position should hang 4” from top of page. This can adjust up or down .25” to .5” to accommodate type wrapping nicely at top. BoxTitle: Univers Condensed Bold, 9/10, centered, caps, reverse to white, Track 100 BoxSection: Univers Condensed Black, 8/15.5, caps, Industry PMS BoxBody: Univers Condensed Light, 8/14 BoxBody2: Univers Condensed Light, 8/14, .25 indent

Logo: See Basic Specs. Prints black

.An enterprise-wide health information system (HIS)

The Results Healthcare providers throughout the enterprise now have

will soon provide Group Health’s planners with a central-

the information they need for faster diagnosis and treat-

ized clinical repository of electronic medical records—and

ment. For example, physicians can get lab test results

streamline the process of performing population-based

immediately, at their desktop computers, where previously

analyses. Having ready access to this kind of data will help

they typically waited 24 hours for such results. The net-

the organization to manage care more effectively. “If all

work also provides high-speed image transfer capabilities,

the data is available electronically,” explains Stanley,

which allow physicians to view X-rays, MRIs, or CAT

“we’ll be able to study trends and treatment plans more

scans as soon as they’re available. Not only do these com-

efficiently—and modify them based on changes in those

munications improvements increase diagnostic efficiency,

trends.”

but they also facilitate consultation between colleagues in

costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information

important function of the network,” he says, “is to enable

they need—quickly and reliably. “When we make our pro-

the staff to achieve their healthcare delivery objectives.”

viders more efficient in their work, we can begin to control

space before .097”, black

Bar and 4-pt rules black. Lower bar should match front cover.

the costs of providing care.”

The Results

Sectionsub: Univers Bold, 8/11.5, Track 10,

Addressing the impact of the network on the escalating

different locations. And that, according to John Stanley, is just what the network was designed to do. “The most

Extending all the way to staff members’ homes, the network enables additional time and cost savings. For example, doctors can get the clinical information they need for decision making—even when they receive a call at night. For example, doctors can get the clinical information they need for decision making

Addressing the impact of the network on the escalating costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information they need—quickly and reliably. “When we make our providers more efficient in their work, we can begin to control the costs of providing care.”

The Results they can also access medical search engines on the

Sectionsubsub: Univers Bold, 8/11.5, space

Internet, and they can communicate quickly and accurately

before .097”, black, can be used as run-in

from home on a flexible schedule, using the network to

via e-mail. In addition, medical transcriptionists can work

Appropriate industry PMS

receive dictation and to transmit their finished documents.






C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m . Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela Copyright © 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA. Lit # 834701 1/97

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Text baseline to be no less than .5" above logo. See Basic Specs for logo placement and address block specs.


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Level 2

T h e C i s c o Extended Business Case (cover)

Two-Color Cover, Black Text 8.5" x 11" Cover; Gilbert Esse, white, 80# Cover Smooth (recycled) Text; Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)

Naming: Business Case


Duotone: With 8-pt black rule. Note: If using a full-color original, you may have to

adjust brightness and contrast in areas. See Basic Specs for duotone curves.

Graphic Pattern: See Basic Specs Ty p e i n F r o n t C o v e r Ti t l e Type in Title

FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,

Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069" Naming: Name of business or main point of case Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: Further clarification of what the case


is about


No copy on back cover






C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m . Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M


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Level 2 FrontCoverTitle: Sabon Roman SC, Initial caps,

24/28, Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069". Naming: Name of business or main point of case Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: Further clarification of what the case study is about

Left-hand pages are blank unless continuation of a section. All sections start on right-hand pages.

3.5" to top of Initial cap

Bar: Black only, center section 3% black

Ty p e i n Ti t l e t o B u s i n e s s e s Wo r l d w i d e

Strategy The Business Case for ATM in the WAN

Large Type: Sabon SC, 96 pt, Track 10, can adjust kern slightly to fit keyword, 3% black, bleed off edge. Note: Title page is optional. If used, would duplicate FrontCoverTitle and Title.

Inside Front Cover

Title Page

EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Business Case Topic SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Table of Contents

Contents

.75" to baseline of head

WAN ATM Businesss Case Table of Contents

2.5" from top of page Executive Summary

1

Lorem ipsum

1

dolor sit ame

2

consectetuer

2

adipiscing elit

3

Introduction

5

Decrease Costs 30% to 50%

7

euismod tincidunt ut laoreet dolore

7 8 9

Improve Performance

11

magna aliquam

11

erat volutpat

11

Ut wisi enim

12

Reduce Risk

13

magna aliquam

13

erat volutpat

13

Ut wisi enim

14

magna aliquam

14

1

erat volutpat

15

Decrease Costs 30% to 50%

17

tincidunt ut

17 18

laoreet dolore

19

Improve Performance

23

magna aliquam

23

erat volutpat

Blank

14

Ut wisi enim

euismod

Z_FooterRight: Univers Black, 9 pt, print black centered. TOC: Univers Bold, 9/14, Track 10.

23

Ut wisi enim

24

Reduce Risk

25

magna aliquam

25

erat volutpat

26

Ut wisi enim

28

magna aliquam

28

TOC2: Sabon, 9/14

Table of Contents 3” or align with “Table of Contents”

.25” Minimum margin

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Level 2 .75" to baseline of head WAN ATM Business Case Executive Summary

1.5" from top of page Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

Left-hand pages are blank unless continuation of a section. All sections start on right-hand pages.

Improve Performance

sed diam nonummy nibh euismod tincidunt ut laoreet

Duis autem vel eum iriure dolor in hendrerit in vulputate

dolore magna aliquam erat volutpat. Ut wisi enim ad

velit esse molestie consequat, vel illum dolore eu feugiat

minim veniam, quis nostrud exerci tation ullamcorper sus-

nulla facilisis at vero eros et accumsan et iusto odio dig-

cipit lobortis nisl ut aliquip ex ea Velit esse molestie conse-

nista nobis eleifend option congue nihil imperdiet doming

quat, vel illum dolore eu feugiat nulla facilisis at vero eros

id quod mazim placerat facer possim assum. Lorem ipsum

et accumsan et iusto odio dignissim qui blandit praesent

dolor sit amet, consectetuer adipiscing elit, sed diam non

Track 10, space before .097" BodyFirst: Sabon, 9/14, no indent, no space before

Ummy nibh euismod tincidunt ut laoreet dolore magna

luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer

Section: Univers Bold, 9/14,

aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut

Decrease Costs

Adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros

Body: Sabon, 9/14, .25 indent, no space before

Reduce Risk

Et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Prepare Your Network for the Future

Ut wisi enim ad minim veniam, quis nostrud exerci tation

2

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio

TDM versus ATM Cost Comparison Constant Dollars (000s)

Old TDM Network

dolor sit amet consectetuer adipiscing elit dolore magna aliquam erat volutpattation ullamcorper New TDM Network

dolor sit amet consectetuer adipiscing elit

1996

1997

1998

1999

2000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

1996

1997

1998

1999

2000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

(TABLE FORMAT A) CellHeading: Univers

Condensed Bold, 7.5/9, space before .097,”" .5 rule below

Summary

CellBody: Univers Condensed

light, 8/9, .25 rule below offset .042; space before .028" Note: You will have to set tabs

per chart content in the Quark file only. In Frame, this text is in Table Format A.

Quote: Sabon Roman SC, 10.5/28, Track 10 Name: Sabon Italic, 9/14, flush right

Quotes can be single column or cross both columns. Quotes are at top or bottom of columns.

Allocation WAN ATM Business Case Decrease Costs 30 to 50%

Reduce Risk

Sectionsub: Univers

Condensed Bold, 8.5/14, no track, space before .097”,can be used as run-in.

“ cipit lobortis nisl ut aliquip ex ea

Lrem ipsum dolor sit amet, consectetuer adipiscing elit, sed

commodo consequat. consectetuer

magna aliquam erat volutpat. Ut wisi enim ad minim veni-

Univers Bold Oblique, 8.5/14, .097" space before, can be used as run-in.

nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis

am, quis nostrud exerci tation ullamcorper suscipit lobortis

dolore te feugait nulla facilisi.

adipiscing elit, sed diam nonummy

nisl ut aliquip ex ea commodo consequat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt

CellBullet: Univers Light Condensed, 8/9, .069" indents

Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio

nibh euis”

ut laoreet dolore magna aliquam erat volutpat. Ut wisi

dignissim qui blandit praesent luptatum zzril delenit augue lobortis nisl ut aliquip ex ea

enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con-

duis dolore te feugait nulla facilisi. Reduce Recurring Leased Line Costs

sequat. Duis autem vel eum iriure dolor in hendrerit in

Autem vel eum iriure dolor in hendrerit in vulputate velit

vulputate velit esse molestie consequat, vel Illum dolore eu

esse molestie consequat, vel illum dolore eu feugiat nulla

feugiat nulla facilisis at vero eros et accumsan et iusto odio

After: X.25 Switches Use Frame Relay Encapsulation for Wide-Area Links • Bandwidth Savings from ATM Compression Techniques • Performance Improvements: Reduced Traffic Delay • Hardware Savings: Fewer Trunk Cards per X.25 Switch

Rules: Top = .5 pt, side = 1.5 pt, text inset from rules 6 pt.

facilisis at vero eros et accumsan et iusto odio dignissim qui

dignissim qui blandit praesent luptatum zzril

Sectionsubsub:

FigureTitle: Univers Bold, 8.5/9.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

diam nonummy nibh euismod tincidunt ut laoreet dolore

blandit praesent luptatum zzril delenit augue duis dolore te

Reduce Risk

feugait nulla facilisi.


Autem vel eum iriure dolor in hendrerit in vulputate

ipsum dolor sit amet, consectetuer adipiscing dolore magna


aliquam erat volutpat. Ut wisi enim ad velit esse molestie

nulla facilisis at vero eros et accumsan et iusto odio dignis-

consequat, vel illum dolore eu feugiat nulla facilisis at vero

sim qui blandit praesent luptatum zzril delenit augue duis

eros et accumsan et iusto odio dignissim qui blandit prae-


sent luptatum zzril delenit augue duis dolore te feugait .

Lorem ipsum dolor sit amet, consectetuer adipiscing

• Autem vel eum iriure dolor in hendrerit

elit, sed diam nonummy nibh euismod tincidunt ut laoreet

• Accumsan et iusto

dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper sus-

• Odio dignissim

cipit lobortis nisl ut aliquip ex ea commodo consequat.

• Qui blandit praesent luptatum

Kbps

5,000 4,000 3,000

Frame Relay Load

Data Load

2,000

5 1,000 0

Voice Load

12AM 2AM 1AM

4AM

3AM

6AM

5AM

8AM 10AM 12PM 2PM

7AM

9AM 11AM 1PM

4PM

3PM

6PM

5PM

8PM

7PM

10PM

9AM 11PM

Time

Duis autem vel eum iriure dolor in hendrerit in vulpu-

Bullet: Sabon, 9/14

tate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio

left indent .097”," first line indent -.097”,"tabs .244," .488"

ATM

Cumulative Network Costs by year

ATM Savings through 5 years

4.0

4.0

3.0

3.0

dignissim qui blandit praesent luptatum zzril delenit augue After: ATM Bandwidth Allocation

Fixed Portion of Bandwidth

Sabon, 9/12 with .042" space before, left indent .097," first line indent -.097," tabs .244,".488"

Gbps

Gbps

Network Management

Bullet2 (option):

2.0

2.0

Data 1.0

1.0

Router

Router

Voice

0

0 TDM (4 T3s)

ATM (36 T3s)

ATM (12 OC3s)

TDM (4 T3s)

ATM (36 T3s)

ATM (12 OC3s)

Charts/Graphs: Keep simple, build with .25 rules, Univers Condensed Light and Univers Condensed Bold, 7.5/9, use Cisco Marketing Icons, do not resize. Grayscale. Build these in Adobe Illustrator as eps files.

Fit within column. If two, fit within a single column or across both columns.

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Level 2

T h e C i s c o Short Business Case (cover)

One PMS and Black 8.5” x 11” Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification on what the case is about SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Name of business or main point of case

Naming: Business Case

St r at e g y

Type in EmphisisMedium Type in SubTitle

Business Case


This is BodyInftro1 sit amet, consectetuer adipiscing elit, sed




Duotone: See “Important Miscellany

magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Velit esse

for Designers”

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before .097,” PMS

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cidunt ut laoreet dolore magna aliquam erat volutpat. Ut

dignissim qui blandit praesent luptatum zzril delenit augue

wisi enim ad minim veniam, quis nostrud exerci tation ulla

duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit

mcorper suscipit lobortis nisl ut aliquip ex ea commodo

amet, consectetuer adipiscing elit, sed diam nonummy nibh volutpat. Lorem ipsum dolor sit amet,

This is bodyFirst, eum iriure dolor in

consectetuer adipiscing elit, sed diam

hendrerit in vulputate velit esse molestie

“This is Quote because it has the only high-end solutions that suit the industrial-strength, noexcuses environment we’re building. Cisco’s products are the only ones that work.”

consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet,

Ed Kern Director of Systems This is Name

consectetuer adipiscing elit, sed diam. This is Body, euismod tincidunt

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullacorper suscipit lobortis ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea

ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip commodo consequat. Duis autem vel eum iriure dolor

Body: Sabon, 9/14, .25 indent, no space before

GO! .5”, this space floats with BodyIntro length.

euismod tincidunt ut laoreet dolore magna aliquam erat

This is Section


Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5” from top of page. Prints black.

This is Body, molestie consequat, vel illum dolore eu

This is Section

Section: Univers Bold, 9/14, Track 10, space

BodyIntro1: Sabon Roman SC, 10.5/20, justified,

in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.

commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel • Nulla facilisis at • vero eros et accumsan et iusto • odio dignissim

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• qui blandit


• praesent luptatum zzril


• delenit augue duis dolore te


• feugait nulla facilisi.


• Nam liber tempor cum


Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust leading, kern and box to fit quote. Box hangs from top of color bar; the box always prints black)

• This is Bullet

This is Sectionsub

Name: Sabon Italic, 9/14, flush left

• soluta nobis eleifend • option congue nihil imperdiet

Note: No charts/graphs on front cover Logo: See Basic Specs. Prints black.

This is Sectionsub

Ut wisi enim ad minim veniam, quis nostrud exerci

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tation ullamcorper suscipit lobortis nisl ut aliquip ex ea


commodo consequat. Duis autem vel eum iriure dolor in


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• This is Bullet


• Nulla facilisis at


• vero eros et accumsan et iusto

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• odio dignissim


• qui blandit

dignissim qui blandit praesent luptatum zzril delenit augue

• praesent luptatum zzril

duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit

• delenit augue duis dolore te

amet, consectetuer adipiscing elit, sed diam nonummy nibh

• feugait nulla facilisi.

euismod tincidunt ut laoreet dolore magna aliquam erat

• Nam liber tempor cum

volutpat.

• soluta nobis eleifend

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-.097”,' tabs .244," .488"

• option congue nihil imperdiet This is BodyFirst, with .097 before. sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi This is FigureTitle: TDM Bandwidth Allocation

enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con-

Kbps

sequat. Duis autem vel eum iriure dolor in hendrerit in

5,000

vulputate velit esse molestie consequat, vel illum dolore eu 4,000

Frame Relay Load



dignissim qui blandit praesent luptatum zzril delenit augue 3,000

Charts/Graphs: Keep simple, build with .25 rules, Univers Condensed Light and Univers Condensed Bold, 7.5/9, use Cisco Marketing Icons, do not resize. Grayscale. Build these in Adobe Illustrator as eps files.

Fit within column. If two, fit within a single column or across both columns.

duis dolore te feugait nulla facilisi.

Data Load

2,000 1,000 0

Voice Load

12AM 2AM 1AM

4AM

3AM

6AM

5AM

8AM 10AM 12PM 2PM

7AM

9AM 11AM 1PM

4PM

3PM

6PM

5PM

8PM

7PM

10PM

9AM 11PM

Time






C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m . Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

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7/2/98 1:40 PM

Page 16

Level 2 .75"

3.25"

.5"

3.25"

.75"

.75" This is BodyFirst. sit amet, consectetuer adipiscing elit, sed





ipsum dolor sit amet, consectetuer adipiscing dolore magna

nisl ut aliquip ex ea commodo consequat. Duis autem vel

aliquam erat volutpat. Ut wisi enim ad velit esse molestie

eum iriure dolor in hendrerit in vulputate velit esse

consequat, vel illum dolore eu feugiat nulla facilisis at vero

molestie consequat, vel illum dolore eu feugiat nulla facili-

eros et accumsan et iusto odio dignissim qui blandit prae-

sis at vero eros et accumsan et iusto odio dignissim qui

sent luptatum zzril delenit augue duis dolore te feugait

blandit praesent luptatum zzril delenit augue duis dolore te

nulla facilisi. Lorem ipsum dolor sit amet, consectetuer

feugait nulla facilisi.

adipiscing elit, sed diam nonummy nibh euismod tincidunt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel • Bullet2 with .028 space before • Accumsan et iusto • Odio dignissim • Qui blandit praesent luptatum

Sabon, 9/12 with .042" space before, left indent .097," first line indent -.097," tabs .244,".488"

Condensed Bold, 7.5/9, space before .097”, .5 rule below offset .042; space before .028”

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sectionsub as run-in

Duis autem vel eum iriure dolor in

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum

ut laoreet dolore magna aliquam erat.

zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta

Reduce the Cost of Network Expansions

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,



Reduce the Cost of Network Overhead



Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci

velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum Sectionsub


qui blandit praesent luptatum zzril delenit augue duis






Hendrerit in vulputate velit esse molestie consequat,


vel illum dolore eu feugiat nulla facilisis at vero eros et

dolore te feugait nulla facilisi. Nam liber tempor cum solu-

accumsan et iusto odio dignissim qui blandit praesent lup

ta nobis eleifend option congue nihil

facilisi. Minim veniam, quis nostrud exerci tation ullamcor-

This is FigureTitle, Switches Use Frame Relay Encapsulation for Wide-Area Links

per suscipit lobortis nisl ut aliquip ex ea commodo con.

•This is CellBullet. ATM Compression Techniques •Performance Improvements: Reduced Traffic Delay •Hardware Savings: Fewer Trunk Cards per X.25 Switch

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad

TDM versus ATM Cost Comparison Constant Dollars (000s)

dolor sit amet consectetuer adipiscing elit dolore magna aliquam erat volutpattation ullamcorper New TDM Network


1996

1997

1998

1999

2000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

00000 00000 00000 00000 00000 00000 00000

1996

1997

1998

1999

2000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

X.25 Switch

X.25 Switch

Feeder Locations

X.25 Switch

Summary


X.25 Switch

X.25 Switch

Access Trunk (X.25)

Wide-Area Trunks (X.25)

X.25 Switch

X.25/X.75 Gateway

This is Section This is bodyFirst, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorper suscipit lobortis nisl ut aliquip ex ea commodo


This is Section


This is bodyFirst, eum iriure dolor in hendrerit in vulputate




nulla facilisis at vero eros et accumsan et iusto odio dig-


nista nobis eleifend option congue nihil imperdiet doming


id quod mazim placerat facer possim assum. Lorem ipsum

dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet,

dolor sit amet, consectetuer adipiscing elit, sed diam non

consectetuer adipiscing elit, sed diam nonummy nibh euis-

This is Body, euismod tincidunt ut laoreet dolore

mod tincidunt ut laoreet dolore magna aliquam erat volutp.


Ut wisi enim ad minim veniam, quis nostrud exerci



nisl ut aliquip ex ea commodo consequat. Duis autem vel


eum iriure dolor in hendrerit in vulputate velit esse molestie

hendrerit in vulputate velit esse molestie consequat, vel

consequat, vel illum dolore eu feugiat nulla facilisis at.

illum dolore eu feugiat nulla facilisis at vero eros et accum-

X.25 Switch X.25 Switch

X.25 Switch Feeder Location

X.25 Switch

Sectionsub: Univers Condensed Bold, 8.5/14, no track, space before .097”,can be used as run-in.

Sectionsubsub


san et iusto odio dignissim qui blandit praesent lupta.

CellBody: Univers Condensed Light, 8/9, .25 rule below offset .042; space before .028”. FigureTitle: Univers Bold, 8.5/9. Note: You will have

to set tabs per chart content in the Quark file only. In Frame, this text is in Table Format A.

Example 1–European Manufacturer


45 LINKS

Tatum zzril delenit augue duis dolore te feugait nulla

Old TDM Network

(TABLE FORMAT A) CellHeading: Univers

Before: TDM Bandwidth Allocation

sed diam nonummy nibh euismod tincidunt ut laoreet

lobortis nisl ut aliquip ex ea commodo consequat. con-

Bullet2 (option):

Body, feugiat nulla facilisis at vero eros et accumsan et


TO DOWNLOADS

T h e C i s c o Short Business Case (inside)

CellBullet: Univers Light Condensed, 7.5/9, .069” indents, Rules: top = .5 pt, side = 1.5 pt, text inset from rules 6 pt.

Sectionsubsub: Univers Bold Oblique, 8.5/14, .097" space before, can be used as run-in.

GO!

73.0946 Industrial

7/6/98 9:28 AM

Page 1

C i sc o P roduct G raphics S pecifications

Product design is one of the most important elements in the wide variety of design appli-

recognize Cisco products by their names, form factors, colors, and badging. Cisco Corporate Identity is in the process of creating a larger product “roadmap” or visual picture of our product identity. This roadmap will give further definition of our current and future industrial design direction and is expected to be complete in FY ’98.

Logo Colors

Spot Color

Color Palette

Logotype (PMS Warm Red)

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cations that contribute toward Cisco’s corporate identity. Increasingly, our customers

WARM RED

GO!

Boxed bridge element (PMS 3035)

PMS 3035

Tines (PMS Cool Gray 1)

COOL GRAY 1

Product Graphics Specifications Typefaces

LED Product Color

Product Name, Sabon Semibold Product Number, Sabon Regular Color, Cool Gray 1 Typeface, Univers Condensed Bold Color, Cool Gray 1 Molded Plastic, GEPlastics GY1291 (Dark Gray) or GE Plastics BL2028 (Teal) Sheet Metal, Cardinal Industries Finishes 8103-55839 (Gray)

Product Face Product number

Sub-branding aligns with base– line of Cisco logotype

Product name .9x

.9x

.6x

Cisco 7000

SERIES

Configurable Modular Router

1x

1

2

3

DATA

DATA

DATA

OK

OK

OK

OK

POWER

LED

LED


73.0946 Industrial

7/6/98 9:30 AM

Page 2

C i sc o C o-B randing S pecifications

Co-branding

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As a way to complete our end-to-end story, Cisco sometimes enters into co-branding agreements with vendors whose product and company brand attributes in association with Cisco’s offer our customers expanded products and services. When co-branding a Cisco product with another company’s brand, the Cisco product must retain its native look, feel, and badging. The co-branded vendor’s logo should appear at the right of Cisco’s logo, with a minimum distance between the logos of .5x-height of the Cisco logo’s boxed bridge element. The cobranding vendor’s logo should not appear larger than the x-height of the entire Cisco logo, as shown below. 2.625x

1x

.5x

GO!

Channels for pdf 1

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Page 1

C i s c o Reseller and Certified Partner Graphics—Introduction

Cisco’s goal is to establish a strong and consistent presence in the channel. To reinforce

and certified partners worldwide. This design builds on Cisco’s corporate identity and is intended to be used for channel communications only. Adhering to these guidelines will ensure that all brochures, flyers, kits, and other reseller and certified partner collateral will have consistent graphic treatment, regardless of the business unit or geography where they were created. For examples of reseller and certified partner designs you can leverage for your own communications, see the enclosed CDs. Also refer to the following section— “Important Information for Designers of Reseller and Certified Partner Collateral and Kits”—and see the included layout examples. For further questions, contact Cisco Corporate Identity.

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this goal, we have created a special “look and feel” in our communications with our resellers

GO!

Cisco Certification Kit

Cisco Reseller Toolkit

Cisco Business Essentials Sales Training Kit

Cisco Reseller Starter Kit

Cisco Channel Program Overview Brochure

Channels for pdf 1

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Page 2

I m p o r t a n t I n f o r m a t i o n for Designers of Reseller and Certified Partner Collateral and Kits

The Reseller and Certified Partner look and feel is based on a distinct grid system. This system consists of sections of four-color and duotone illustrations, sweeps of solid color,

and layering with illustrations that are darkened, lightened, or duotoned based on the color or tint overlapping them. The look is not a patchwork design where random blocks in the grid are selected and tinted here and there. Rather, the illustration must give the feeling of being “interrupted” by a band of color that results in a change in style to the illustration, such as a duotone or a darkened or lightened area.

The Grid The Reseller and Certified Partner look divides the page into a 6 x 6-unit grid (36 rectangular units). For extremely horizontal layouts (for example, posters or kits), use a grid that is 6 units wide and 3 units high. The black Cisco bar running up the left side is optional. If incorporated, the bar should be 3/4" wide and run the length of the page on the left edge, bleeding off. The bar should be super black without text. The 6 x 6-unit grid should begin on the inside edge of the black bar. Brochure Cover The grid is created in Illustrator and brought in as a path into Photoshop. Editorial Spread The grid can be created in Quark or brought in from Illustrator as an EPS file.

The Illustrations Select a section from a billboard or vignette illustration and convert the section to a duotone. (Please see specs for duotone treatment and curves. Duotones should be black plus PMS 124, 3035, 187, or cool gray or other Market Solution color; try to use the corporate palette.) Then, select an area of the illustration to emphasize. This emphasized area will be four-color. For example, a duotone illustration of people shaking hands could present the hands in four-color, emphasizing partnership. Package Design The illustration can be used over the entire cover and grayed out (see specs) with only key areas in duotones. Brochure Cover The illustration can run over the entire page.

Editorial Spread The illustration is reserved for corners and should not have copy running over it. Blocks of solid and tinted color should surround the illustration. The remainder of the page should be various percentages of black (3, 5, or 7 percent) with no cyan, magenta, or yellow in the mix (K only).

Color Bands or blocks of color (corporate palette) should be strategically placed throughout the layout. Colors should have overlays of light and dark percentages of black in some areas (without CMY) to create a layered look.

The Letterform Brochure Cover A large letterform is placed over the layout and tinted lightly (see specs). Some edges of the letterform can run behind parts of an illustration if it is critical for that section of the illustration to be visible. Otherwise, 90 percent of the letterform should be on the topmost layer. A 3-point white line should surround the letter (except where an illustration overlaps), and the letter should base-align with the bottom edge of the spread. Letterforms should stand for a particular corporate group, such as: R = Reseller C = Channels T = Training M = Sales and Marketing S = Service and Support The letterform should be at least 95 percent of the height of the page.

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and dark and light tints. This dynamic “structural” look creates the illusion of depth

GO!

Channels for pdf 1

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Page 3

Level 1

C i s c o Reseller and Certified Partner Graphics—The Basics

Four-color process plus overall matte varnish Dependent on the needs of the project. Dependent on the needs of the project. Adobe Illustrator, Photoshop, Quark

.75"

8.5" 11.125" (this was sized to fit pocket) Grayscale Image: K only. Eliminate C, M, and Y in Photoshop color channels so black and white “look” doesn’t shift on press. Black should be light (2 to 7%).

Letterform: Created in Illustrator then brought

into Photoshop as a path. Path is then filled with a small percentage of black (K only, 2 to 7%). Play with opacity to create a tinted look. May have to turn on “screen” function in Photoshop layers. 100% white 3-pt. outline added in Photoshop. Letterform size should fill most of the page (±95%).

Duotones: Duotone curves are as follows: Yellow duotone:

Ink #1: PMS 124 Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%

Bar: See Basic Specs, black bar and text in bar is optional for Channels. No text. C i s c o C h a n n e l P ro g r a m

Title Bar: Bar can be correct solution and/or

any corporate colors and should be placed three grid units up from the bottom. The bar should be four grid units wide.

I n c r e as e Sa l e s S u c c e s s b y Te a m i n g Wi t h t h e N e t wo r k i n g I n du s t ry L e a d e r

Red duotone:

Ink #1: PMS 187 Curves: 0=41.9%, 60=83.8%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=16.3%, 100=39.4% Teal duotone:

Cover Title 1: Sabon Roman SC, 16/30, Track 20

Ink #1: PMS 3035 Curves: 0=22.5%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=10%, 100=30%

(can adjust size smaller proportionately depending on length). Cover Title 2: Sabon Roman SC, 12/20, Track 20 (can adjust size smaller proportionately depending on length)

Brochure Cover

Logo: Four-color process or black. The logo sits .25" from bottom of page and is .75" wide.

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GO!

Channels for pdf 2

7/6/98 4:57 PM

Page 1

Level 1 .5"

Head 1: Sabon Roman

SC, 55/38, Track 30 (can adjust size smaller proportionately depending on length). Type should bleed off the left side of the page. Caps ascender should be .5” from top of page.

G row With Cisco

H o w t o Te a m W i t h C i s c o To d a y

Gain Certification, Build Credibility

Receive the Industry’s Best Training

You can become a Cisco Reseller simply by completing the

Cisco’s training courses provide education and hands-on

Channel Program application and a self-administered sales

experience in selling, designing, and supporting Cisco

solution test. Cisco Resellers receive access to online

networking solutions. Individuals may choose one of three

information, as well as regular communication, product

curriculum paths: sales, network design, and network support.

information, and sales tools from Cisco.

The sales curriculum allows individuals to choose a sales

With additional investment in the Channel Program, a

course focusing on small- to medium-sized business solutions,

Cisco Reseller may become a Cisco Certified Partner. Partner

enterprise business solutions, or WAN Switching solutions—

Certification enables you to receive a wider range of marketing

leading to the designation of Cisco Sales Expert. The design

and sales support, as well as access to more Cisco products.

and support curriculum paths lead to Associate, Professional,

This vital training and support infrastructure can help you

and Expert Career Certifications.

demonstrate certifiable design, service, and support capabilities

The Sales Expert designation and Career Certifications

to your customers. Certification tells your customers that you

contribute toward meeting the requirements for Premier, Silver,

have the support capabilities to meet their needs and will

and Gold Partner Certification levels. Training is available

deliver consistent levels of service and support.

from Cisco and third-party training partners around the

Partners are designated as Premier, Silver, or Gold.

world via leader-led, self-paced, or online delivered courses.

To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and click on “Application Form”. Complete the application and submit it online. Or, if you prefer, submit the enclosed application by fax. Upon receipt of your application, Cisco will send your designated Primary

GO!

Contact a Reseller Starter Kit, which contains product information, sales and marketing tools, and product quick reference materials to get you started. Sales contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit. On an ongoing basis, Cisco will regularly send your company updates. In addition,

Certified Partners can also be designated as Specialists in

all contacts for which you provide an e-mail address will receive e-mail communi-

certain technology or solution areas, such as WAN switching or Channel Interface Processor (CIP) technology. Partners

cations from Cisco.

can also participate in Cisco’s Global Support Program.

Flysheet

Cisco Partner Certification enables you to continually

If you need more information, refer to Cisco’s Web site at www.cisco.com, and click

increase your expertise with Cisco products, so that you can differentiate your business from other resellers and build

on “Partners and Resellers” .

high levels of customer satisfaction.

Take advantage of this opportunity to increase sales and become your customers’ most strategic asset by teaming with the networking leader—Cisco Systems. Cisco’s Partner Certification Path

Cisco Partner Investment Access to Products and Solutions

GOLD CERTIFIED

Training and Certification

S I LV E R CERTIFIED PREMIER CERTIFIED

Service and Support

Sales and Marketing

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C i s c o Reseller and Certified Partner Graphics—Brochure Inside Spread

CISCO RESELLER

Reseller Differentiation and Technical Readiness

Typography Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space

before, left indent 0.097," first line indent -0.097," tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8.5/11.5, Track 10, space


space before .097" Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7, CellBullet: .097" indent. Six pts. from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

Channels for pdf 2

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Page 2

Level 1

C i s c o Reseller and Certified Partner Graphics—Inserts

Four-color process plus overall matte varnish 8.5”x 11” Warren Lustro Adobe Illustrator, Photoshop, Quark

8.5" 11" Boxes: Created in Photoshop file. Should be a small percentage of black (K only, 3%, 5%, 7%, or 10%). Layer boxes (first layer of boxes at 3% K, second layer of boxes at 5% K and so on) in Photoshop and play with transparency function.

Yo u r O p p o rt u n i t y to M a x i m i z e Sa l e s Success The market for small and medium-sized business networking solutions will top $64 billion in the next two years, with more than 7 million companies purchasing a wide range of networking solutions. Most small and medium-sized companies purchase networking solutions through resellers and rely on their resellers for installation and ongoing support.

Intro Text: Sabon Roman SC, 10.5/18,

Track 8 (can adjust size smaller proportionately depending on length).

Cisco Helps You Convert Opportunity to Sales Results

Cisco believes there are two segments that offer the greatest

If you’re a reseller, you’re in the perfect position to capital-

opportunities for networking today:

ize on this market trend. How can you maximize your

• Medium manufacturing and distribution companies

Small and Medium Businesses Solutions

Cisco Solutions for Small and Medium-Sized Businesses

Head 1: Sabon Roman SC, 55/32, Track 30 (can

adjust size smaller proportionately depending on length).

Within the small and medium-sized business market,

sales advantage? Team with Cisco Systems. As a Cisco

(100–500 employees)—these companies primarily sell to

reseller or certified partner, you’ll have everything you

other businesses. Networking solutions help them connect

need to convert this opportunity into revenue and satis-

more easily with customers, reduce time to market for

fied customers—industry-leading products, full-featured

their products, and enable them to cost-effectively tailor

service and support packages, presales support, and sales

products to specific customer needs. In fact, medium-

and marketing programs designed to enhance your sell-

sized manufacturing and distribution companies spend

ing efforts. With years of networking experience, Cisco

five to six times as much on technology as all other small

understands the needs of small and medium-sized businesses

and medium-sized businesses.

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and can help you quickly get to know and meet the needs of these unique market segments.

Bar: Should be .75” wide. Corporate color can replace black. Bar can be halfway up page according to grid.

Getting to Know Your Target Customers This rapidly growing market segment represents a significant opportunity for resellers because small and medium-sized companies rely heavily on their resellers for networking solutions, network design, and support. That’s why Cisco offers a comprehensive range of flexible, scalable net working solutions designed expressly for businesses with 20 to 500 employees.

Vignette: Should have an ”anchored“ feel and

be placed in the bottom corner area of the page, rather than floating in the center. Overlay transparency percentages of 3-5% K. Section off areas of vignette with duotone treatment. Cover

growing company’s biggest challenge is to meet the

Internet Marketing Solutions Connect Businesses to Customers

demands of rapid growth. As a result, networking solutions

Cisco Internet marketing solutions enable your small

for small businesses must provide the most scalability,

to medium-sized customers to harness the power of the

reliability, and investment protection possible. They seek

Internet and extend their marketing reach to millions

the best value for their technology invest ments and

of potential customers worldwide. Complementary

require integrated solutions that need as little mainte-

Web server and access products simplify deployment

nance as possible.

of Internet applications.

• Small, growing businesses (20–100 employees)—a small,

While each market segment faces slightly different networking challenges, most small and medium-sized companies rely on their networks to connect to the Internet, improve employee productivity, deliver excellent customer service, and lay the groundwork for growth. Cisco’s comprehensive range of solutions provides reliable, highperformance, secure networking solutions that enable small and medium-sized companies to succeed.

Flexible, High-Performance LAN Solutions Accelerate Productivity Bandwidth-intensive applications, powerful PCs and servers, and large file transfers can challenge a small or medium-sized company’s network. Reliable, highperformance Cisco LAN solutions deliver unbeatable network performance for today’s—and tomorrow’s— applications. You can easily integrate Cisco Ethernet and Fast Ethernet switches into your customer’s existing 10Base T networks, allowing a simple, cost effective way to improve network performance.

Extranet Solutions Connect a Business to Vital Partners Not only can Cisco Internet solutions enhance your small to medium-sized customers’ marketing efforts, they can do much more. With Cisco extranet solutions, your customers can connect to suppliers and strategic partners, enabling them to optimize supply chain efficiency, conduct business electronically, and distribute products cost effectively.

Team with Your Small and Medium-Sized Business Customers for Market Success The Internet represents a huge opportunity for your small and medium-sized business customers to grow their companies, extend their reach, and enjoy greater market success. You can help them with Cisco business solutions, and in the process, enhance your own business success. For details about small and medium-sized business solutions as well as specific product information, visit the Cisco Web site at www.cisco.com/smbiz. To become a

Secure Internet Access Solutions Provide Access to Valuable Information

Cisco Reseller, go to www.cisco.com/reseller and click on

Seamless access to information and network resources is

submit it online. Or if you prefer, submit the enclosed

paramount for small and medium-sized business success.

application by fax.

Cisco’s range of Internet access solutions provides complete, secure access to the Internet and corporate headquarters for your customers and their mobile employees, critical vendors, and strategic partners.

Back

“Application Form”. Complete the application and

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Letterform: Note how letterform can continue onto back cover.

Channels for pdf 2

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Page 3

Level 1

C i s c o Reseller and Certified Partner Graphics—Kits

Four-color process plus overall matte varnish Depends on the needs of the project. Depends on the needs of the project. Adobe Illustrator, Photoshop, Quark

This is an example of two kits in the Channels style. It is based on the Channels grid found in “Important Information for Designers of Channel Collateral and Kits” and uses basic fonts. The graphics should wrap around the kit, or, in some cases, illustration can be reserved for the cover only with side panels and the back consisting of corporate color and darker and lighter tints of color.

Vignettes: Imagery for kits should be larger

in scale and nicely proportional to the size of the kit. Stick to simple, less complicated vignettes whenever possible.

Letterform: The large letterform should not wrap around the entire box so it is unrecognizable as a form. It should be prominent on the cover and bleed off the left. Logo: Four-color process or black. The logo sits .25" from bottom of page and is .75" wide.

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Page 1

C i sc o Trade S how and Eve nt Specifications

Trade shows are critical to the public perception of Cisco Systems. Our exhibits are

project a high-quality, consistent image, follow the guidelines below and enlist the assistance of our vendors to ensure a strong Cisco presence on the trade show floor.

Be sure to follow the standard logo, typography, color palette, and all other relevant specifications included in this guide to maintain our overall identity.

Exhibit Booth Properties For recommendations on building, shipping, refurbishing, materials, finishes, and color usage of exhibit booths, contact our present corporate exhibit vendor, Display Works, at 415 467-0198, and tell them that you are with Cisco.

Internal Web Trade Show and Events Calendar For information on upcoming trade shows and events, refer to the Worldwide Trade Show and Events Calendar on the Cisco internal web site at wwwin/ Mkt/events/calendar.html or the EMEA Calendar at wwwin.cisco.com/emea/emea.pl. Select the name of the show for additional details.

Manufacturer Code

Color

Finish

Where Used

Pionite laminate #SE101

Black

Crystal

Rack covers and shelving units; the shelves are aluminum.

Wilsonart laminate #2902-60

Chargrey Suede (beige)

Matte

Large solid areas such as headers, walls, or large areas on which graphic overlays can be placed. Also used as the background color for the two-color Cisco bridge logo (red/blue). If the laminate is not available, a suggested alternative is paint to match Pantone Cool Gray 2 or white.

Nevamar laminate #S-1-52T

Barn Red

Textured

Accent areas of demo pods such as end wall panels, door panels, and baseboards. Also used for the “Cisco Systems” red of the two-color bridge logo.

Wilsonart D#412-60

Fortuneberry (purple)

Matte

Countertops. Can be used for shelves in place of aluminum.

Abet laminate #850

Teal (blue)

SEI

Solid-color laminate to represent the blue of the Cisco bridge logo. Can be used in places where faux finish to match Pantone 3035 is used.

Faux finish paint to match Pantone 3035

Teal (blue)

Matte

Faux-painted finish used for the majority of the demo pod surfaces and wall areas that are not gray or white. The base color is the Cisco corporate blue (Pantone 3035) with a blending of light gray.

Painted finish to match Pantone 124

Yellow

Matte

Demo counter legs and cone details.

Powdercoat

Black

Carpet—Select carpet color to match Pantone Cool Gray 10

All black metal pipe details.

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often the first interaction a potential customer has with our products and company. To

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Page 3

P ro d uct Demo G raphics

Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet

32"

32"

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Two templates are provided for custom product demo graphics. These graphics are wall mounted and produced as either Duratrans or C-prints by Display Works. The templates include specifications for titles, bullets, tech illustrations or outlined vignettes, and the standard Cisco color bar. Please follow these examples for all wall-mounted graphics.

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Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans

Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans

Visual 38-3/8"

Visual 38-3/8"

The Data Center Meets the Intranet

Cisco Channel Partners

• Cisco IOS™ IBM services

• Current channel market opportunity

• WebAccess for S/390

• Turning on the Cisco Web machine

• End-to-end network management

• Partner preparedness–doing business with Cisco Plex 29-7/8" Visual 28-3/8"

Plex 29-7/8" Visual 28-3/8" Data Center

Intranet

Internet

Other Enterprises

Token Ring Token Ring

SNA and TCP/IP Application Hosts

Web-Enabled Management

Consumers

Mobile Web-Enabled access

Plex 39-7/8"

Plex 39-7/8"

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Page 4

Custom pieces of printed materials are often produced for trade shows and events, but they must follow the overall guidelines for collateral as depicted in this guideline. Be sure that you adhere to the standards that apply to your project. Guidelines for trade show and event-specific materials such as mugs, banners, signage, and display graphics will soon be available in a separate binder. Signage templates (directional, bullet points, logos, podium signs), presentation templates, and other materials are available upon request. Please contact Corporate Identity for assistance in producing any of the pictured materials. Giveaways and promotional incentives such as shirts, cups, mugs, and mouse pads are important ingredients of a successful event. Contact Corporate Identity for approved art and specifications for these materials. Cisco has four merchandising vendors to assist with your projects: Market One Shea Hammond Hirsch Enterprises Wood Associates

650 650 415 408

965-1100 322-4994 455-8855 523-2701

These vendors are familiar with our standards and will produce merchandise to your specifications, but you should always review your project with Corporate Identity first to make certain that all Cisco requirements are met.

Questions? For clarification or more information, go to the Corporate Event Marketing Web page at wwwin/Mkt/events. All trade show and event contacts are listed there, along with process and procedure information. For overall graphic, design, and layout questions, contact Corporate Identity.

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Tra d e Sho w an d E ven t C ollater al

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Page 5

Networkers Worldwide

Regional Trade Show Program

Networkers is a customer program that brings together the best and brightest in the networking industry. It provides valuable information to our customers to keep them current on networking technology. Networkers offers Cisco customers three full days of valuable technical training, one-on-one time with networking experts, as well as conversations with their peers. Customers are also exposed to the most upto-date information on Cisco’s end-to-end solutions. For information on our Networkers worldwide standards, please contact Event Marketing. For program information and a worldwide schedule, please visit Networkers Online at www.cisco.com/networkers.

The Cisco Trade Show program is designed to increase sales inquiries and position Cisco as the worldwide leader in networking for the Internet. Local trade shows provide opportunities for you to meet prospects face to face, accelerate your sales cycles, and ultimately increase sales in your territory. Cisco participation in trade shows is a proven sales tool that enables generation of new leads while developing and enhancing relationships with both new and existing customers. Local shows generally have the following characteristics: • Less than 2000 attendees within a 50-mile radius • Attendees come from within one or two sales territories • Show focus is targeted and relevant to the attendees The Regional Trade Show program is designed to provide assistance in planning, executing, and completing a successful trade show. You can download the Regional Trade Show Guide from Cisco Employee Connection at http://wwwin.cisco.com/Mkt/events/. For more information about the program, you may contact Display Works, the primary contact for all logistical requirements. Display Works Deanna Chedester 415 467-0198 [email protected]

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C i sc o E vent Marketin g P r ogr ams

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Page 1

T h e Cisco Design C linic Gr aphic

The Cisco Design Clinic graphic is integral to the look of the design clinics being

not be altered or reproportioned.

The Cisco Design Clinic graphic is composed of the Univers font logotype appearing at the right of the illustration portion of the graphic. This arrangement is the preferred version of the graphic and can be used in any size. The preferred usage is two-color, using PMS 187 (red) and black as noted on this page. In one-color printing, the graphic can be either black or PMS 187. All colors and fonts used in this program graphic follow the Corporate Identity standards. Templates are available on CD-ROM. Contact International Events.

Spot Color

Color Palette

PMS 187

BLACK

Four-color Process

0C, 91M, 72Y, 23.5K

0C, 0M, 0Y, 100K

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conducted worldwide. Because visual consistency is critical, we suggest that the graphic

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Preferred usage (two color)

Alternate usage (black)

Logo Usage Alternate usage (PMS 187)

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Page 2

T h e Cisco Design C linic Gr aphic

The Cisco Design Clinic graphic may also be used as a ghosted background element. The

The graphic itself is rendered in a 17% screen or tint of black. This application should be limited to a background treatment where text is to be overprinted. When used as a background treatment, the graphic should be allowed to bleed off the bottom edge of the piece it is being printed on. Suggested applications: • Easel pads • Letterhead • Signage

Other Uses

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example shown on this page represents an easel-sized display pad.

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Page 3

Th e Cisco Design C linic Banner

The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners

The sample on this page shows a full-color use of the Design Clinic graphic and is composed of PMS 124 (yellow), PMS 187 (red), PMS 3035 (deep teal), and black. The samples shown would accurately scale to a final banner size of 30 x 94 inches. When possible, please specify a banner material color that matches the background color (in this case PMS 187 on this page, and PMS 124 on the next page). The overprinted colors should always be reproduced at 100% for a richer, more interesting look.

When creating banners for an event that includes a Cisco Design Clinic, be sure to include the corporate logo. The preferred positioning is bottom center, as shown in these samples. An authorized single-color usage of black is the most striking in this application. Please do not change the position or coloring of the corporate mark. When signage and banners are produced for any event, be sure to use the fonts and sizes as specified here to spell out the event, and not use any other logo in place of the Cisco logo. The use of another logo dilutes the distinctive and simple appeal of the Cisco Design Clinic artwork.

30"

30"

AT M S E M I N A R C

I

S

C

O

DESIGN CLINIC

AT M S E M I N A R

240-pt. Univers Condensed Ultra, Centered, Track 340/1000 em, PMS 187 red (do not use other logotypes here)

C

217-pt. Univers Extra Black, Centered, Track 127/1000 em, 100% Black

I

S

C

O

DESIGN CLINIC

434-pt. Univers Condensed Ultra, Centered, Track 20/1000 em, 100% Black PMS 187 red

240-pt. Univers Condensed Ultra, Centered, Track 340/1000 em, PMS 124 Yellow (do not use other logotypes here) 217-pt. Univers Extra Black, Centered, Track 127/1000 em, 100% Black 434-pt. Univers Condensed Ultra, Centered, Track 20/1000 em, PMS 187 red PMS 124 yellow

100% Black

PMS 187 red 100% Black 94"

94"

PMS 3035 deep teal

100% Black

100% Black

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may be created in two-color as shown below, in PMS 187 (red) and black.

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Page 4

T h e Cisco Design C linic Signage

The C i sc o De si gn C l i ni c si g n ag e sys t e m h as be e n cre at e d w i t h t wo d iffer en t look s for more flexibility. We have provided a variety of sizes, along with specifications for

Sizes: 8.5" x 11", 18" x 24", 24" x 36" Information is located in the building shadow (right, center)

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fabrication and uses for each.

Sizes: 8.5" x 11", 18" x 24", 24" x 36" Information is located in the building shadow (right, center)

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C

I

S

C

O

DESIGN CLINIC C

I

S

C

O

DESIGN CLINIC

AT M S E M I N A R 2:30 - 4:00 P M THE LIDO ROOM

AT M S E M I N A R • 2 : 3 0 - 4 : 0 0 P M • T H E L I D O R O O M

trade shows 2

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Page 5

C i sc o Sem inar S eries

The Cisco Seminar Series program ensures consistency for all seminars delivered by

programs. Cisco and partner marcom managers help build equity in the Cisco Seminar Series by using the program and its associated components in all seminars, resulting in increased loyalty and attendance.

The seminar program and materials are closely managed by Cisco seminar managers around the world. Before conducting a seminar or using Cisco Seminar Series materials, please consult with your local seminar manager or the seminar team at corporate. Be sure to follow the standard logo, typography, color palette, and all other relevant specifications included in this guide to maintain our overall identity. The key requirements for a seminar to be considered part of the Cisco Seminar Series are as follows: • The seminar objectives, message, content, and schedule are clear and complementary to other seminars in the Cisco Seminar Series program. The content should either originate from Cisco or be reviewed by a Cisco seminar manager. • Speakers should be knowledgeable concerning the seminar content and capable of speaking effectively in front of large audiences. Most speakers are from Cisco or are CCIE certified, have experience addressing large groups, or have taken effective speaking courses. • For competent coordination, registration, and logistical support, use Cisco’s Seminar Guide or Cisco’s preferred list of vendors to execute the program.

The following elements have been developed for use in the Cisco Seminar Series program: • Seminar invitation template • Seminar Web registration system at www.cisco.com/seminars • Attendee presentation folder, presentation cover, and pen • Onsite podium, directional, and registration signs • PowerPoint and Director presentation background • Attendee badges • Speaker and host badge ribbons • Attendee evaluation forms • Stationery, envelopes, and fax confirmation forms For more information, please contact your local seminar manager or visit the web site at wwwin.cisco.com/mkt/sem.

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C i s c o a n d o u r pa rt n e rs a n d d i f f e r e n t i a t e s C i s c o s e m i n a rs f ro m o u r c o m p e t i t o rs ’

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Page 1

To ensure consistency with the look and tone of Cisco’s advertising, we request that you follow these guidelines. Brand Attributes All existing and future Cisco advertising must communicate the following brand attributes and characteristics: Open Minded Accepting and developing technologies that solve our customers’ problems Expert The worldwide leader in networking for the Internet Positively Disarming Honest, straightforward communication with others

Logo Placement The Cisco logo is set apart from other elements of the ad, separated by white space in order to provide quick identification of the Cisco brand. For Corporate, Solutions, and Channel advertising placed by Cisco Systems, the logo appears in the upper left or lower right corners of the ad, separate from the other elements. Cisco Powered Network/Solutions Ads

The Cisco Systems logo and tag line are placed in the lower right-hand corner of the ad with the tag line. For Cisco Powered Network ads, the Cisco Powered Network logo is featured in the upper left-hand corner.

Here’s an example of a typical single-page ad showing the relative sizes of the different parts being discussed.

Approachable Talking in terms that our customers understand— conversationally and not offensively

Print Advertising Page Layout To maximize communication of the Cisco brand, a look and feel has been developed that should be consistent across all print advertising. This is not a template, but a guideline to be followed to maintain consistency in all advertising efforts. The layout of Cisco print ads has a modular design. Each element of an ad (visual, headline, body copy) is contained within a roughly square, rectangular space. Headlines are reversed out of a darker background.

If the answer is Cisco, you know your network service provider is supported by the products and technology that brought the Internet to business. In fact, the Internet as we know it today is built on Cisco equipment. Cisco Powered Network service providers are equipped to make your network work for you. Whether it’s Internet access, ATM, frame relay or other data services, you will know your business is getting ™

©1998 Cisco Systems, Inc. All rights reserved.

the quality it can depend on. Look for the Cisco Powered Network mark or visit our Web site at www.cisco.com to find out more about the participating network service providers. Either way, you will know your provider is committed to giving your business the most in reliable, secure and innovative service. And you will know it’s powered by Cisco – the company that makes the world’s networks work for business.

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C i sc o A dvertising S tyle

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Channel Reseller/Certified Partner and Distributor Solution Ads

The Channel Reseller/Certified Partner and Distributor ads are built on a variety of preapproved templates. Cisco’s Authorized Distributor logo is featured alone in the upper left-hand corner of the ad, within a horizontal strip of white space. Because distributor and certified partner logos are frequently included, these logos are placed along the bottom half of the ad, providing separation between the Cisco Systems logo and those of our channel partners.

©1998 Cisco Systems, Inc. All rights reserved.

It’s hard to say what’s faster. Our new 10/100 switches, or the rate your customers will buy them. The Catalyst 2900 Series XL is nearly twice as fast as any other switch. That alone blows the competition away. Mention its flexibility, easy-to-use management and great price, then just step aside and let your customers at it. Users get full wire speed performance across all ports. They get high-speed, low-cost uplinks with Fast EtherChannel.

TM

And they get flexibility to upgrade their networks in the future with higher-speed The Cisco Catalyst® 2900 Series XL Switches

connections like Gigabit Ethernet and ATM, and value-add functionality with standard 802.1Q VLAN support. It’s manageable from anywhere on the network through a standard Web browser. And it runs Cisco IOS software, delivering TM

advanced features, seamless integration and a familiar interface for your customers with Cisco routers and access servers.

$

In a competitive market, isn’t it nice to

124

know there’s a product that can sell itself?

XL IES

ST 2900 TALY SE CA

CISC O YST 2900 S TAL ER CA

S XL RIE

To find out how to get there faster, visit

CISC O

AS LOW AS $124 PER PORT

800 237-8931

800 456-8000

800-266-7867

Cisco Systems at www.cisco.com.

Visuals The dominant visual must follow Cisco’s brand and positioning attributes and also work effectively with the headline and body copy. Please pay close attention to this critical aspect of your ad. Inset shots may be used in addition to the main visual. Logo and Tag Line Please follow the standards established by Corporate Identity as described in this standards guide. Typography Cisco has selected Univers and Univers Condensed for headlines and Sabon for body copy. Univers and Univers Condensed are classic-looking sans serif fonts that work well electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that provides good contrast to the Univers or Univers Condensed headline. The Univers headline font may vary in point size, but must be at least twice the size of the body copy, or at a minimum, 18 point. The Sabon body copy should be loosely ragged rather than tightly packed, making it more inviting and easier to read. Body copy must not be smaller than 10 point.

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73.0946 Advertising

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73.0946 Contacts

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Page 1

C o n tact Inform ation

Throughout this guide we have attempted to clearly explain everything you need to know

Naturally, questions will arise. When they do, first review the materials to see if the answer may lie in another area. The templates provided are particularly comprehensive and should contain most of the specifications you require.

After searching the guide, your next area of assistance is the web. If you have access to the Cisco Employee Connection, the addresses below are specific to each area and may contain clarifying information. Outside agencies should check in at www.cisco.com/style or visit the Marcom web site for the latest changes to this standards guide and links to useful areas.

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If the information on the web doesn’t answer your specific question, call Corporate Identity (or e-mail corp-id-help) for more specific help. We want to assist you in every way possible to implement the Cisco standards into your design projects.

Help!

Internal Web Addresses Advertising and Direct Marketing—wwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.html Corporate Identity Contacts—wwwin.cisco.com/Mkt/corpid/index.html Event Marketing—wwwin/Mkt/events General Information and Links—wwwin.cisco.com/Mkt/corpid/resource.html Icons—wwwin.cisco.com/Mkt/corpid/icons.html Illustrations—wwwin.cisco.com/Mkt/corpid/illustra.html Logos—wwwin.cisco.com/Mkt/CorpComm/logos.html Logo Guidelines—wwwin.cisco.com/Mkt/corpid/illustra.html Photography—wwwin.cisco.com/Mkt/corpid/resource.html Presentation Templates—wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm Seminars—wwwin.cisco.com/Mkt/sem Standards Guide—wwwin.cisco.com/Mkt/corpid/style.html Templates—Frame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htm Technical Icons—wwwin/Mkt/CorpComm/corpid_techtemp.html Trademarks—wwwin.cisco.com/Mkt/corpid/TM LIST.HTM Trade Shows and Events—wwwin/Mkt/events/calendar.html Mac and PC Type Fonts—wwwin.cisco.com/Mkt/corpid/fonts.html Web Banner—wwwin.cisco.com/Mkt/CorpComm/Webdesign.html

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in order to successfully design and produce materials representing Cisco Systems.

Copyright © 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changing the way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. Lit # 869401 7/98 M

CISCO - Corporate Identity

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