CONSULTING COVER LETTER TOOLKIT
TABLE OF CONTENTS
Successful Cover Letters
Page 1 – 21
Top 20% Cover Letters
Page 22 – 42
Rewritten Cover Letters – Before vs. After
Page 43 – 56
SUCCESSFUL COVER LETTERS The following actual cover letters are from my students who successfully received job offers from one of the top 10 consulting firms. I have verified their job offer by retaining confidential copies of their offer letters. At the top of each letter, I listed the firms that invited the candidate to interview — a sign that the cover letter and resume were sufficiently interesting to warrant inviting the candidate to interview.
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Successful Cover Letter 101 Interview Intervie w Invites: Bain, BCG, Oliver Wyman (Undergrad Intern) "#$%&'( )&$* "#$%&'( +,,-*..
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Successful Cover Letter 102 Interview Invites: Invites: BCG, McKinsey, Oliver Wyman (Undergrad Intern) Candidate Address E-Mail Company Name Company Address Dear XXX, I am applying for a full-time Associate position at the [Company Name] office in Montreal or in Toronto. Last year, after spending a semester abroad at [The Wharton School of Business ], I found myself intrigued {BBN by the world of consulting after attending an endless barrage of information sessions and realizing that School ! } consulting offered everything I looked for in job – from meaningful work to networking opportunities to personal development. I also als o attended a ttended the [McGill] information session and thoroughly enjoyed speaking to {BBN ! } multiple [Company Name] consultants. I found [Person 1] especially entertaining and inspiring. Furthermore, I was extremely impressed with the presentation and what I learned about [Company Name] in terms of the people, the oppo rtunities of fered, and the em phasis on t eamwork. I believe my focus on academics as well as my previous experience as an entrepreneur and small business consultant makes me a suitable candidate capable of contributing to your organization. I am especially interested in working at the new Montreal office because I find the entrepreneurial aspect to be particularly intriguing. Two years ago, I licensed the rights to operate a painting franchise under the name “Scholars at Your Service.” This experience shaped me into the person I am today and allowed me to acquire important leadership, leadership, teamwork, and problem-solving skills. Moreover, I was exposed to aspects of the business world not present in school and [managed relationships with clients many times my senior in terms of age and professional profession al development ]. On the other hand, my experience as a consultant allowed me to interact with senior executives to solve critical problems through extensive research and brainstorming. These two ventures have pushed me far [out of my comfort zone ] and presented me with many challenges which have significantly contributed to my personal growth and development. From here, I wish to pursue a career in consulting – especially at [Company Name] where I will be surrounded by extraordinary people, have access to an abundance of structured resources and training programs, and be expos ed to a variety var iety of industries. in dustries. Additionally, A dditionally, a n important goal of mine m ine is to one day get an MBA from a top business school and I believe that [Company Name] will be instrumental in helping me achieve this goal. I would greatly appreciate the opportunity to discuss my qualifications with you and to learn more about [Company Name]. Thank you very much for your time and consideration. Sincerely, Candidate Name
Improvement Opportunities: - Academic Academic Achievement Achievement - BBN.
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{Initiative ! } {Practical Experience {People Skills ! }
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}
Successful Cover Letter 103 Interview Invites: A.T. Kearney, Bain, BCG, McKinsey (Undergrad Intern) Candidate Address Company Name Company Address Dear Sir or Madam, My name is XXX, and I am applying for a business analyst position at [Company Name]. I am a Melbourne University [Copland Scholar ] currently in my final year of my Bachelor of Commerce majoring in Actuarial Studies and Economics. I feel that I am ideally suited to a position at [Company Name] as I identify strongly with your passion for results through collaboration, and my ability to solve complex problems will allow me to make a significant contribution to your client work. Creating a positive impact on the world drives almost everything I do. Whether I am lecturing or working with student societies, I aim to benefit those I interact with in some way. From my experiences I have discovered that the key to creating results lies in fostering close relationships with everyone involved. The best example of this is the work I have done with a Cambodian Microfinance Organisation (MFO) over the past 20 months. Due to the geographical difference, my team primarily worked by correspondence, and we found the inability to communicate freely frustrating at times. We wanted to increase the impact we could deliver and bring ourselves closer to the MFO, so we decided to organise a trip to visit them in Cambodia. On the trip we were able to gain a first hand understanding of the culture and operations of the MFO and build personal relationships with their key staff. This allowed our recommendations to become far more targeted and practical. More importantly, the trust and rapport we built with the MFO gave them the confidence to implement our solutions. Moreover, internally our team was able to develop significantly closer relationships due to the time we spent together. Having my work lead to real world results and enjoying the company of the people I work with are two things I value extremely highly. I am able to achieve both of these outcomes at [Company Name] and that is why I would be suited to and want to work at your firm. Additionally, my experience with solving complex problems will allow me to create those practical and sustainable results we share a passion for. Through my involvement with a range of activities, my full skillset, from communication to quantitative skills, has been honed. More importantly however, I have taken these skills and applied them to solve real problems. The best example of this is my participation in several case competitions including the recent Marshall International Case Competition where I represented my University in America, competing against the top 30 business schools in the world. At the competition my team was required to solve highly ambiguous and complex problems within a very short timeframe. Finding a way to frame a problem to make it more approachable was of key importance given the limited time we were allocated. By making judgments after constantly discussing and challenging each other we were able to solve these problems and place plac e high within our division. I am confident I will be able to contribute contr ibute positively to [Company Name]’s work, as I would bring my experience solving and deriving insight from complex problems to the company. Thank you for taking the time to consider my application. [Company Name] is a firm that I would be proud to work with. I believe the combination of our shared passion for impact through collaboration coupled with my ability to work with and solve complex business problems would make me an excellent addition to your company. I look forward to discussing my application with you in more detail in the near future. Yours sincerely, Candidate Name
{Academic Skills ! }
Successful Cover Letter 104 Interview Intervie w Invites: Bain, BCG, Deloitte, Deloitte , L.E.K., McKinsey (Undergrad Intern) "#$%&%#'( )#*( "#$%&%#'( +%%,(-./0$( )1*2(,
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{Leadership Skills ! }
{Analytical Skills ! }
Successful Cover Letter 105 Interview Invites: A.T. Kearney, Oliver Wyman (Undergrad) Candidate Phone Candidate E-Mail Company Name Company Address Dear XXX: My name is XXX, and I am greatly interested in becoming a consultant at [Company Name]. I am {Scores?} writing to you with the i nterest of becoming a full-time Business Analyst at the D ubai office. I believe that my experience as an undergraduate student in [Electrical and Computer Engineering ] at the [ American {GPA???} University of Beirut ], as well as my experiences post university have prepared me greatly to take on this position. Having been a cabinet member in the AUB Consulting Club, I had the opportunity to network and work with students, alumni and professional consultants from different companies. This is when I realized that consulting would be the right environment for me. I am eager to discover multiple industries and functions and enjoy working in teams, and I am keen on surrounding myself with smart and ambitious people. Moreover, my final year as Chair of the IEEE Student Branch has allowed me to discover my leadership potential; I was able to pinpoint the strengths of each committee member and leverage them by assigning the appropriate tasks. My time at AUB has prepared me to move on to the next stage in my professional life. One of my more recent experiences was successfully pitching, as part of a team, the digital strategy for Unilever’s global vision to the top MENA executives in Dubai. As a result, I had the opportunity to spend a week in Singapore where [Unilever] employees from all over the world gathered. Having this exchange in {BBN perspectives about business and having a conversation about leadership with the COO is an experience I would like to replicate. That is precisely why it is exciting to be in the Middle-East; companies have established themselves and now are looking to perform efficiently. Meeting top executives and collaborating with them to optimize their processes and have a scalable impact is more than fulfilling. I particularly appreciated the idea of “essential rightness” that Isabelle explained, and how [Company Name] strives by providing their clients with exactly what they need to empower them.
}
My internship at Bank Audi Saradar was the perfect transition to the business world. I went through the various steps in [analyzing] the financial standing of companies and the projects they wish to undertake when asking for a loan. I also got exposed to the trading activities of m arket securities and asked to spend the evenings in the trading room to witness the activities in the US market, while solving exercises on stock options and portfolios. Currently I am [interning at Unilever ] in the Trade Category Management department. This experience is making it clear to me that my skills would best be employed in management consulting. I am conducting [data analysis] for the customers, and providing them with recommendations on how they can {Data grow in sales. This experience has taught me the importance of collaboration between the different parties Analysis involved in a business deal, from the supplier to the distributor to the customer. What I am noticing is that Unilever is also benefiting from the outside perspective brought by the interns; especially when I suggest some improvements after going on market visits with merchandisers and salesmen. These visits are essential if you want to have a good basis for a career in FMCG, which is why I would like to start my career as an analyst, because I believe that the same applies to consulting. I have uploaded my resume along with this letter. I genuinely hope that they provide you with valid reasons to schedule an interview with me so that I can meet your team and discuss with you how my skillset would be a great fit for a Business Analyst position at [Company Nam e] Middle-East. Sincerely yours, Candidate Name
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Successful Cover Letter 106 Interview Invites: A.T. Kearney, Bain, BCG, BCG, L.E.K, Strategy& (Undergrad) !"#$ &'()*(+" ,-./+/-0
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{Leadership Skills }
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{Different {Interesting Person (Clients will like.)}
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Successful Cover Letter 107 Interview Invite: McKinsey (Undergrad) Candidate Name E-mail Address Country Dear Department of Human Resource [Company Name] I would like to apply for Consulting Analyst position in [Company Name] Jakarta Office . I know this information from your company website. I have graduated from Department of Industrial Engineering Institut Teknologi Bandung. One of the thing that I love from my major is it allows me to apply system thinking in all problems that I want to solve. Applying system thinking helps me to produce better solution that will drive better impact to the stakeholder that I serve. I feel that your company has the opportunity that I have been looking for to develop my passion and skills. I believe I can be a great addition for your company because of three reasons. Firstly, I have a lot of working experience. I had three internship periods (in PT. [Unilever ] Indonesia, PT. {BBN [Towers Watson ] Indonesia, PT. Aplikasi Sistem Bisnis) during my college life. During my internship, I worked in team with more senior people, solved real problems, and managed stakeholders. I believe this experience helps me to adapt faster to working environment thus enables me to contribute positively for the firm.
}
Secondly, I always give my best effort to make my goal happen. I will not give up until it really happens. I have been joining parliamentary debating competitions since I was in high school and I finally won my first ever debating competition after involving for 5.5 years. My persistency led me also to be the [first Indonesian who won World University Debating Championship on English as Foreign Language Category {Interesting in 2014]. Thirdly, I have a lot of organizational and project experience. I was in charge as the President of ITB Student English Forum from 2012-2013. I was also involved as the project leader of Keluarga Mahasiswa Katolik Annual Easter Event and event coordinator of my student union charity event. This experience helps me a lot on how to work in group. To conclude, I believe that I can learn a lot from this company and contribute to this company as well. Thank you for your consideration and I look forward to knowing the confirmation in the near future. Regards Candidate Name
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Successful Cover Letter 108 Interview Invites: Bain, BCG, Deloitte, McKinsey (Undergrad) Candidate Name – Candidate Address – Phone – E-Mail Company Name Company Address Application as Fellow at [Company Name]
Dear XXX, After completing an internship with [Booz] in 2012, I can say with confidence that strategy consulting is my ideal career choice; it not only offers an excellent learning curve, but also the opportunity to collaborate with inspiring people on a wide variety of industries.
{BBN
Earlier in 2011, I obtained a deep insight into the value-based culture of [Company Name]. Participating in the DIVE event in Rome, I was particularly impressed by the extraordinary integrity and honesty of [Company Name]’s consultants. This impression was confirmed by talking to [Person 1] at this year’s HSG Talents Conference. I believe that these distinctive [Company Name] values provide the ideal foundation to achieve personal fulfillment and team success on the consulting job. For this reason, I am applying for a Fellow position (generalist path) at [Company Name] starting fall 2014.
{Clearly Inter Int eres este ted d
During my graduate studies in Banking & Finance and International Management at the University of St.Gallen (HSG), I acquired valuable teamwork, business and analytical skills. Working for Booz, I applied and enhanced these skills in a consulting environment. Collaborating closely with experienced consultants, I was successful at delivering quality work in demanding and high pressure situations. My responsibilities included the development of a sales tracking model and the evaluation of a market survey. With great enthusiasm, I contributed to the project success by skillfully [analyzing large data sets], [drawing concise conclusions] and [thinking in an integrative manner ].
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{Data/ Analytical Skills ! } Besides, I am a dynamic, proactive and entrepreneurial individual. After my exchange semester in Brazil in
2013, I coordinated the Impact Investing Research Platform at the HSG Hub in Sao Paulo. To initiate a consulting practice, I conducted a first reference project for an organic soy supplier. Within the informal and less organized Brazilian business context, I demonstrated strong intercultural and planning skills to execute the assignment. Particularly, I overcame the challenge to communicate effectively with the Brazilian management. Finally, the completed project opened the door for future consulting activities at the HSG Hub Sao Paulo. After these influential consulting consulting experiences, I am now eager to become a full-time full-time consultant at [Company Name]. My constructive c onstructive and reliable attitude, as well we ll as my analytical a nalytical and interpersonal skills would w ould make a valuable contribution to [Company Name]’s unique culture and business. In return, I promise a relentless work ethic coupled with a particularly positive mindset. Thank you for your time and consideration. I look forward to further exploring my opportunities and remain at your disposal by phone at XXX, or by email at XXX. Sincerely, Candidate E-Signature Candidate Name
Successful Successful Cover Letter 109 Interview Intervie w Invites: Bain, BCG, McKinsey (Undergrad) Company Name Company Address
Dear Insight Healthcare Recruiter, As a [medical student at Stanford University ] I was excited to hear consultants reflect on their enjoyment of mini-MBA orientation, on-the-job feedback lunches, and office social events of his first year: such a supportive and collegial environment is consistent with what I am seeking. In attending last week’s on-campus information session, I confirmed how well aligned my interests in systemlevel improvements to healthcare are with opportunities in management consulting. I believe that my qualifications and experiences in healthcare are well suited for this career path, and I applied specifically for Insight Healthcare as I am particularly interested in the associate role at [Company Name]. [Company Name]’s excellent reputation, best-in-class healthcare systems and services practice, and welcoming environment for advanced professional degree consultants are an ideal match. The firm’s established payor/provider practices will allow me to leverage the analytical approaches that I have learned from implementing a free clinic’s electronic medical records system and hospital volunteer program’s quality quali ty improvement improvemen t initiative. [Company [C ompany Name]’s global clientele, ranging from national nat ional government providers to nonprofits, offers potential engagements for me to draw on prior experiences navigating the global health space in India. The opportunity to broadly impact patient care is what fundamentally motivates me. Besides providing a high-level h igh-level view bey ond that of the individual patient, pat ient, management consulting will w ill allow me to shape how healthcare is delivered through a data-driven, client-centric approach that I find appealing. Engagements to improve a hospital chain’s clinical operations, develop an integrated healthcare solution for a provider, or redesign a national healthcare system are all exciting, but to tackle those problems in a uniquely collegial, team-based setting is what I truly find galvanizing. No other industry, and no other management consulting firm, offers such an exceptional career experience. I would very much appreciate the opportunity to interview for Insight Healthcare. I look forward to hearing a favorable response from you soon. Sincerely,
Candidate Name
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{Add Yale undergrad with good GPA.},
Successful Cover 110 Interview Invites: A.T. Kearney, Bain, BCG (MBA) !"#$%$"&' )$$*'++
,-."%/
012#'
Dear XXX, I wish to express my interest for the Consultant role as I believe my ability in managing international projects and leading global teams, coupled with my experience in interfacing with C- level executives are a great fit for [Company Name] .
{Academics?}
From the early stages of my career, I’ve been passionate about using customer analytics to generate insights that create impact in organisations and I always took pride in creating success for my firm. For instance, when I joined GfK Equity Research as employee #10 I knew I wanted to leave a mark and I have been instrumental in the division’s growth into an accomplished 60+ people venture. My role involved interfacing with clients on a daily basis, building and mentoring a global team of analysts and even setting up a new office in Asia, all of which required a huge amount of personal and professional commitment and plain hard work, but ultimately the gratification that came from having contributed to the success of an enterprise is something that is still with me. More recently at Quadrangle Group, I have managed several consulting projects in the technology and telecom industry, often combining customer and business data in order to drive change at my client’s organisations. For example, I led a cross functional project with the aim to define the customer lifetime value for a for a major telecom player and convinced C-level executives that the group’s customer strategy should be radically redefined. The magnitude of the intellectual challenge and the intricate political backdrop made this engagement particularly complex, but the reward I got from solving a difficult problem, combined with the satisfaction I experienced in driving improvements at my clients’ organizations, made it all worthwhile. Two years later, top executives of the firm still point to this project as a striking success and this is in my opinion a strong indicator of the fact that I am going to enjoy working as a consultant. So, why [Company Name]? Name]? In doing my research on which consulting firm would be the best fit for me, I had the pleasure to speak with many consultants from the UK and Italian offices and I believe there are two main reasons why [Company Name] is a good fit for me: [Company Name] is not afraid to re-invent the wheel if this means achieving a better solution for the client. While other firms may fit new problems to existing frameworks, I have learned that [Company [Company Name] is not afraid to work a solution from scratch if this is the right thing to do. I admire this approach, as it is very much in line with my values; [Company Name]-ers are the kind of people I want to spend time with. I’ve been surprised by how welcoming, friendly and sharp your people are. Specifically I admire your ‘fact-base d’ approach, which resonates very well with my way of working. I know consulting is a team effort and working with the right people is extremely important to me. I welcome the opportunity to discuss in a personal interview my qualifications and fit for the position, feel free to reach me at "#$%&' ((( ) r phone XXX at your earliest convenience. Best regards Candidate Name
Improvement Opportun Opportunity: ity: Academic achievement.
{People Skills }
{Analytical Skills } {Leadership Skills }
Successful Cover Letter 111 Interviews Invites: A.T. Kearney, Bain, BCG, Booz Allen (MBA) Candidate Address Company Name Company Address Dear XXX: Please accept the following as my application for the Consultant position with [Company Name]. After two years at [ Teach For America], time as an analyst at Public Consulting Group, and a summer with the [Sam’s Club] strategy team, I am seeking a career in consulting in order to focus on problem solving in a data-driven, collaborative, and client-centered environment. Conversations with [[Person 1]] and [[Person 2]] in the Dallas office confirmed that [Company Name] shares my respect for data and my focus on results. The lessons and skills I learned at Teach For America, Public Cons ulting Group, and Sam’s Club, combined with the logical, structured approach to problem solving I gained through the legal portion of my [ JD/MBA], have set me up for success in management consulting. The following skills will contribute to my accomplishments at [Company Name]: Analytical problem-solving: This summer, I estimated the lifetime value of four types
of Sam’s Club members. First, I developed a conceptual model of member lifetime by interviewing membership experts, gaining an understanding of the underlying variables of membership. I then plugged the pertinent data into the model, calculating the NPV of lifetime values for each segment. Finally, I used my findings to value the firm as a whole and validated this against other company valuations. I then passed the model off to Sam’s marketing-finance team to evaluate future initiatives to acquire new members.
{Brand Names
}
{Did Homework
{Which school? LSAT? GMAT?}
{Analytical Skills }
Leadership: As a summer advocate at the TASO AIDS Clinic in Entebbe, Uganda, I led a team of {Leadership four advocates to write over 300 wills for AIDS patients. First, I helped the team clearly define / People goals. Next, I invested each team member in the project by articulating the intersection between Skills }
their interests and our goal. As we proceeded, I constantly communicated our progress. Finally, when our client pool began to dry up, I led the team to problem-solve and persis t, ultimately achieving our goal of 300 wills. Influence and communication: As a strategy intern this summer, I was asked to brief the CEO
of Sam’s Club on a rising competitor. Knowing that my report would touch on pain-points with several executives attending the presentation, I took time beforehand to identify those stakeholders, communicate findings to them, and seek their input on the topic. By being sensitive to and navigating the company’s complex social web, I delivered a well-received hour-long presentation/discussion with the leadership council at Sam’s. I hope to be placed on [Company Name]’s closed interview list. Feel free to contact me via email at XXX or XXX or telephone at XXX. Thank you for your consideration. Sincerely,
Wow. Excellent cover letter.
Candidate Name
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}
Successful Cover Letter 112 Interview Invite: McKinsey (MBA) Dear XXX, I am writing to apply for a consultant position at [Company Name], following the recent presentation at [Company Name] Singapore office. [Company Name] delivers value across multiple industries and markets around the globe. I admire [Company Name] not only for the quality of its people and the expertise it develops for clients, but also for [Company Name]’s inherent belief that every client’s challenge is unique and deserves a unique solution. This is exact what I want to pursuit in my future career. With over 10 years experience in the IT consulting and business software industry, I helped blue-chip customers from different industries harness technology to solve strategic issues and challenges. This has given me a strong passion for alleviating clients’ pains. I am eager to extend my experience to see how management consulting can bring real competitive advantage to clients. I believe [Company Name] will enable me to fulfill my passion and career target through its unique value creation and people development approach. I have worked in a broad set of roles across multiple functions at [SAP ], including {BBN consultant, project manager, sales manager and general manager. This exposure has equipped me with three skills that are relevant for the role with [Company Name]: •
}
[Solid Leadership Experience – I managed an international team of 15 from China, Australia, Germany, and addressed challenging and ambiguous situations such as contract negotiation, senior customer relations and expectation management
•
•
Strong Critical Thinking – – My market entry proposals based on rigorous {Excellent, analysis lead to 20% service revenue increase, though it was wildly regarded as very clear.} not a common practice at the beginning Stakeholder Management – With insights into implementation and a focus on practical solutions, I achieve buy-in from diverse stakeholders and provide the best support to clients through a proven track record in delivery ]
I believe that these skills and experience can contribute to [Company Name] as well as its clients. Given my extensive market experience in Asia and Great China, I would like to choose [Company Name] Shanghai, Singapore and Hong Kong offices in order to make the best use of my knowledge for the company. Thank you for considering my application and I am very much looking forward to discussing my passion for [Company Name] and m y experiences in more detail with you. Yours sincerely, Candidate Name
Successful Cover Letter 113 Interview Invites: Bain, BCG, McKinsey (MBA) Candidate Name Address Senior Recruiter for INSEAD Company Name Dear XXX, I am currently completing my MBA degree at [INSEAD] and I am writing his letter to present {BBN my interest in joining [Company Name] as an Associate. This letter is a response to the opening School position posted in INSEAD’s Careerlink website, and results from the previous contacts I had with the company through the presentations on campus, the coffee chats and the networking events, where I could appreciate the company culture. During my work experience, I’ve acquired expertise in the energy industry, developing projects in the oil & gas and renewables, and also in the manufacturing industry, working as a quality and project manager. I also had the opportunity to develop a wide functional expertise, from marketing and sales, to technical specialist, to project management. In the same way, I achieved, thanks to my managerial experience, some interpersonal skills that I consider as very valuable to work with clients and employees. Meeting the challenging client needs through team collaboration is one of the consulting facets I see the most interesting, and which make me want to aim to pursue doing this type of work. Therefore, my aim to be exposed to a broader range of business problems, industries and functions, and the entrepreneurial spirit of the company are the reasons why I believe that [Company Name] is the key right place for my professional development after INSEAD. For all these reasons, I believe that I am a good fit to [Company Name] and that I will be able to successfully help the firm’s clients achieve their objectives by providing new insights and committing to deliver lasting and impactful results. The office I want to apply for the Associate position is Santiago, since I think that my experience will be very valuable in the Operations practice in the medium and long term, and I think that Chile is the right place to do it, given its huge potential and amazing growth over the years. Thank you in advance for your time considering my application. I would greatly appreciate an opportunity to interview for a position as an Associate. Should you require further information, please do not hesitate to contact me. Sincerely, Candidate Name Phone: XXX E-mail: XXX
}
Successful Cover Letter 114 Interview Invite: McKinsey (PhD) "#$%&%#'( )%%*(++
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".34#$5 6#3( ".34#$5 )%%*(++ 7(#* 8889 15 $#3( &+ 888 #$% : ;.<2% 2&=( '. >( ?.$+&%(*(% @.* '-( )++.?&#'( 4.+&'&.$ #' A".34#$5 6#3(BC D-($ "A,(*+.$ EB# #$% .'-(*+ ?#3( '. ""#2'(?-# &$ 1#*?- '. '#2= ;&'- ,-7+ #>.<' '-( {BBN A".34#$5 6#3(B )++.?&#'( 4.+&'&.$9 : ;#+ ($'*#$?(%C : *(3(3>(* A,(*+.$ EB '(22&$F <+ #>.<' School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
}
: 2.G( #+=&$F '-( >&F L<(+'&.$+ #>.<' '-( ;.*2% ;( 2&G( &$9 +4(?&@&?#225 #>.<' ?2&3#'( ?-#$F(9 #$% : #3 2(++ &$'(*(+'(% &$ '-( 3&$.* %('#&2+C K-&+ &+ ;-59 <$2&=( .'-(* ,-7 #442&?#$'+ @.* '-( A".34#$5 6#3(B )++.?&#'( 4.+&'&.$9 : -#G( >(($ &$G.2G(% &$ "'-*(( %&@@(*($' 4*.H(?'+# ;&'{Analytical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á &$ QK/1 @&(2%+C K-#$= 5.< @.* 5.<* '&3( #$% ?.$+&%(*#'&.$C : #3 2..=&$F @.*;#*% '. -(#*&$F @*.3 5.< +..$9 #$% #3 (#F(* '. (N42.*( '-&+ .44.*'<$&'5 ;&'- A".34#$5 6#3(BC : ?#$ >( *(#?-(% .$ 35 ?(22 4-.$(R 888 .* >5 (3#&2R 888C Q&$?(*(259 "#$%&%#'( 6#3(
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{People Skills }
{Woman
}
Successful Cover Letter 115 Interview Invites: BCG, McKinsey (PhD) "#$%&%#'( )%%*(++ ,-.$( "./0#$1 2#/( "./0#$1 )%%*(++ 3(#* 4445 6 #/ 78**($'91 # !,-3 7#$%&%#'(" &$ '-( 3(0#*'/($' .: ;($('&7+ #' !<#*=#*% >(%&7#9 ?7-..9" #$% @.89% 9&A( '. B( 7.$+&%(*(% :.* '-( C"./0#$1 2#/(D 0*.E*#/ #+ @(99 #+ :899F'&/( 0.+&'&.$+ +'#*'&$E &$ GHIJK 6 ($L.1(% 7.$$(7'&$E @&'- +(=(*#9 7.$+89'#$'+ #' '-( *(7($' M.+'.$ )3" ".$$(7'&.$ (=($'5 &$798%&$E !C,(*+.$ ID" #$% !C,(*+.$ GD"K ):'(* '-( (=($'5 6 +0.A( @&'- C,(*+.$ ID '. -(#* /.*( #B.8' '-( @.*A -( -#+ %.$( .$ #99(=&#'&$E 0#1(*F0*.=&%(* /&+#9&E$/($'+ &$ '-( -(#9'-7#*( +0#7(K 6$ /1 :.99.@F80 @&'- C,(*+.$ GD5 6 @#+ #B9( '. E(' /.*( :&*+' -#$% %('#&9+ #B.8' '-( &$7*(%&B9( 0*(0#*#'&.$ &$ B8+&$(++ '*#&$&$E '-#' C"./0#$1 2#/(D 0*.=&%(+ &'+ #%=#$7(% %(E*(( -&*(+K >1 &$'(*(+' &$ C"./0#$1 2#/(D @#+ 0&N8(% '@. 1(#*+ #E. @-($ 6 #''($%(% # 0*(+($'#'&.$ E&=($ B1 !C,(*+.$ OD"5 @-. L.&$(% '-( :&*/ @-($ &' 7.$+&+'(% .: .$91 IO 0(.09(K <(* 7#0'&=#'&$E %(+7*&0'&.$+ .: -(* '&/( #' C"./0#$1 2#/(D (/0-#+&P(% '-( 7*(#'&=( #$% #$#91'&7 +A&99+ '-#' # ,-3 7.89% B*&$E '. B(#* .$ %&::&789'5 $.=(9 79&($' 0*.B9(/+K Q-*.8E- /1 +7&($'&:&7 @.*A5 6 -#=( B(($ #B9( '. -.$( #$ #B&9&'1 '. B9($% !*&E.*.8+ #$#91'&7 '-&$A&$E " @&'- .0($F/&$%(% 7*(#'&=&'1K ,*&.* '. ($'(*&$E E*#%8#'( +7-..9 &$ /.9(789#* B&.9.E15 6 #009&(% :.* #$ &$'(*$#'&.$#991 7./0('&'&=( +7-.9#*+-&05 '-( ;#'(+F"#/B*&%E(5 @-&7- #99.@(% /( '. #7N8&*( # !7./08'#'&.$#9 +A&99" +(' #' .$( .: '-( @.*9%R+ 0*(/&(* &$+'&'8'(+ &$ #009&(% /#'-(/#'&7+K 2.@ #+ # E*#%8#'( +'8%($' #' <#*=#*%5 6 -#=( %*#@$ .$ /1 .*'-.E.$#9 +A&99 +('+ &$ 7./08'#'&.$#9 #$% (S0(*&/($'#9 B&.9.E1 '. &%($'&:1 '-( E($(+ 7*&'&7#9 :.* 9&/B +'(/ 7(99 &%($'&'15 # *(+89' '-#' -#+ 08+-(% .'-(*+ &$ /1 :&(9% '. 7.$+&%(* 9&/B *(E($(*#'&=( #00*.#7-(+ :*./ # :8$%#/($'#991 $(@ 0(*+0(7'&=(K )' C"./0#$1 2#/(D5 6 -.0( '. #0091 # +&/&9#* %*&=(5 78*&.+&'15 #$% .0($ /&$% '. -(90 +.9=( '-( 7-#99($E&$E 0*.B9(/+ :#7(% B1 79&($'+K 6 -#=( #9+. B(($ (S'*(/(91 &/0*(++(% @&'- '-( (/0-#+&+ C"./0#$1 2#/(D 09#7(+ .$ @.*A&$E '.E('-(* @&'79&($'+ '. %(=(9.0 +.98'&.$+ '-#' #*( '*891 '#&9.*(% '. '-(&* 7&*78/+'#$7(+K Q-&+ :.78+ .$ 79&($' 7.$$(7'&.$ *(N8&*(+ !+'*.$E &$'(*0(*+.$#9 +A&99+ "5 @-&7- 6 -#=( @.*A(% '. %(=(9.0K 6 '..A :899(+' #%=#$'#E( .: @*&'&$E #$% %&+78++&.$ &$'($+&=( 79#++(+ #' T&99&#/+5 # 9&B(*#9 #*'+ 7.99(E(5 #$% 08+-(% '-(+( +A&99+ (=($ :8*'-(* '-*.8E- # 1(#* .: 0.+'FE*#%8#'( +'8%1 &$ 0-&9.+.0-1 #' '-( !U$&=(*+&'1 .: "#/B*&%E( "K V8*'-(*/.*(5 %8*&$E /1 '&/( #+ '-( %&*(7'.* .: '-( T&99&#/+ ".99(E( >#'- #$% ?7&($7( W(+.8*7( 7($'(*5 6 %(=(9.0(% # 0#++&.$ :.* !-(90&$E .'-(*+ " @-. -#% %&::&789'1 '-&$A&$E '-*.8E- +7&($'&:&7 .* /#'-(/#'&7#9 7.$7(0'+K U0.$ *(#9&P&$E '-#' 7.//#$% .: +7&($7( #9.$( @#+ $.' +8::&7&($' '. (::(7'&=(91 -(90 +'*8EE9&$E +'8%($'+5 6 &/09(/($'(% # '*#&$&$E 0*.E*#/ '. -(90 '-( 7($'(*R+ '8'.*+ B(''(* (/0#'-&P( @&'- '-( 7.$7(0'8#9 0(*+0(7'&=(+ .: +'8%($'+K 6 B(9&(=( '-#' '-&+ 0*#7'&7( &$ B(&$E #B9( '. #00*.0*&#'(91 :*#/( #$% %(9&=(* 7.$7(0'+ '. # =#*&(% #8%&($7( @&99 +(*=( /( @(99 @-($ %(#9&$E @&'- 79&($'+ &$ 7.$+89'&$EK )' C"./0#$1 2#/(D5 6 @.89% B( '-*&99(% '. @.*A &$ '-( B&.0-#*/#7(8'&7#9+5 -(#9'-7#*( 0#1(*+ #$% 0*.=&%(*+5 #$% /(%&7#9 %(=&7(+ #$% '(7-$.9.E1 +(7'.*+5 B8' @.89% #9+. B( &$'(*(+'(% &$ B(&$E &//(*+(% &$ .'-(* &$%8+'*&(+ #+ @(99K Q-#$A 1.8 :.* 1.8* 7.$+&%(*#'&.$5 #$% 6 9..A :.*@#*% '. -(#*&$E :*./ 1.8 +..$K ?&$7(*(915 "#$%&%#'( 2#/(
Excellent cover letter.
Page 16
{Good specifics, hard to fake.}
{Analytical Skills }
{Great}
Successful Cover Letter 116 Interview Invites: Bain, McKinsey, Roland Berger (Experienced Hire – 3 Years of Work Experience) Candidate Phone | E-Mail Candidate Address
Dear Sir or Madam, I am writing to introduce myself as a candidate for a business analyst position with [Company Name] in Moscow. I recently returned to Moscow after 14 years of study and work in the United States. I would like to translate my work experience into the field of consulting, and build my career here as a consultant, ideally with [Company Name]. I moved back to Russia because I have always felt that this was my home. I had the opportunity to keep this connection in my work in the US as part of RiskMetrics Group. There, I led a [team of three analysts] in formulating solutions to a wide range of business issues, from board balance to M&A, at the largest Russian companies. The work has given me experience finding solutions, structuring arguments, leading a team, and interacting with senior executives, all of which, I believe, are directly applicable to management consulting. This year I realized a long-held lo ng-held dream drea m of returning return ing to Russia . Professionally, Professio nally, I realize d that Russia Ru ssia emerged emerge d as a challenging c hallenging and rewarding business environment, environment, with many opportunities on par with the West. Personally, I wanted to live and work in a country that I felt kinship to, and for me, that was always Russia. I would like for what I do to positively impact my country. To this end, I believe that I can do no better than helping Russian businesses solve their problems and run more efficiently as part of a global consulting firm. Russia has a great deal to gain from the expertise of global consulting consulting firms, and it would be a privilege privilege to be part of the world's premier consulting firm, [Company Name], as it helps Russian businesses realize their goals. I would greatly appreciate the opportunity to meet with you and discuss my qualifications for a business analyst position with your firm. I believe I would perform strongly in the role. Thank you for your time and consideration. Sincerely,
Candidate Name
Improvement Opportunity: Address relocation.
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{People
Skills
}
Successful Cover Letter 117 Interview Invites: Bain, BCG, McKinsey (Experienced Hire – 4 Years Ye ars Work Experience) Candidate Name Candidate Address Phone E-Mail Company Name Company Address RE: Candidate
At the head of Recruiting. I hereby submit for your consideration my curriculum vitae. My academic and professional credentials are excellent: I am a telecommunications engineer graduated in five years [summa cum laude] from the University of Trento, in which I spent several years after my graduation as a [researcher] in the Department of [Engineering and Computer Science]. I'm also about to graduate in [Theoretical Physics] from the same university. I worked at the Italian branch of the [European Space Agency (ESA)] in Rome, I [founded two companies] one of which, a software start-up has been [acquired] by an international industrial group in 2010, after collecting !580,000 of funding. I was in the [top 1%] of my undergraduate degree, awarded with the “excellence path”. During my work, I showed strong problem solving skills and a clear orientation to results, as well as leadership and consistent communication skills. I have been elected president of the young engineers, vice president of young professionals and a member of the national commission for the reform of the profession at the National Council of Engineers. I am used to teamwork, I have a strong ability to adapt to multicultural environments and I’m keen to travel comparing with different cultures. I am extremely determined and inclined to assume increasing responsibilities, responsibilities, I am used to work and take decisions in high-stress situations. My career goals include increasing my experience of leadership in strategic consulting and working in an stimulating environment to improve my skills in business problem solving. For these reasons, the focus on training, the highly stimulating environment and the globally expertise on all types of industry in which it operates, your company represents an excellent match for my skills and my interests. In particular, I believe that my analytical and quantitative skills fit very well to management consulting, I am highly motivated to take up a job in consulting and are confident he can be an excellent resource for you. Should you have questions about my resume or should you require further information please do not hesitate to contact me.
Best, Candidate Name
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{Academic Credibility ! } {Analytical / Math Skills ! } {BBN (ESA)
!
}
{Entrepreneur & Sold Company = Driven ! = Initiative ! }
Successful Cover Letter 118 Interview Invites: A.T. Kearney, Bain, BCG, McKinsey, Strategy& (Experienced Hire – 4 Years of Work Experience)
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{Academic Skills ! }
Successful Cover Letter 119 Interview Invites: A.T. Kearney, BCG, McKinsey (Experienced Hire – 8 Years of Work Experience) Candidate Address | E-Mail | Phone
Company Name Company Address
Dear Sir / Madam:
I am a native Indonesian who is currently a Manager with [HP] Singapore. Having met with [[Person {BBN } 1]], a Consultant in [ Company Name] Singapore and [[Person 2]], a Consultant in [Company Name] Jakarta, I {Did have developed a strong interest in joining [Company Name] Jakarta as a management consultant. I am Homework therefore writing to request for an interview with [Company Name].
}
Having delivered on several ground-breaking projects in HP, I realized I particularly enjoyed problemsolving and working in cross-functional teams. To do this regularly across different industries, management consulting is the ideal and logical career choice. I am especially interested in [Company Name] through my exposure to [Company Name]’s work for [Company]. In particular, I was very impressed by [Company Name] consultants’ breakthrough thinking backed by solid data-driven analysis to improve our supply chain. Through my interactions with [Person 1] and [Person 2], I found them not only to be highly intelligent but also humble and helpful. I believe that [Company Name] will provide me the most conducive environment for my professional development – working with high performance people like [Person 1] and [Person 2] in a collaborative culture. I believe I am well suited for the management consulting role due to my intellectual curiosity, resultorientation and desire to make a lasting impact. During the course of my study, I graduated as the [top student of the cohort from National University of Singapore ]. As the [fastest promoted manager in HP ], I have consistently contributed quickly to my organization and extended my comfort zone. I have also recently hosted the Leadership panel in HP’s top 100 executives meeting, where I had the opportunity to share my views on how the company should adapt to the growing population of younger employees.
{Academic Skills } {Practical Experience
In addition, my international work experience in United States and London has equipped me with strong {Additional cross-cultural skills and teamwork. Coupled with my [native fluency ] in Bahasa Indonesia, I am excited about Skills } the vast opportunities available in Southeast Asia to make an impact through consulting. I look forward to discussing my potential fit with [Company Name]. You can contact me at phone XXX if you have any enquiries on my candidacy. Thank you for your time and consideration. Sincerely, Candidate Name
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}
Successful Cover Letter 120 Interview Invite: McKinsey (Experienced Hire – 10 Years of Work Experience) Candidate Name Candidate Address E-Mail Phone
Dear Recruiter
In am very interested in your Pricing Expert role. In it, I believe I would repeat my previous successes in substantially increasing revenue and profits for [Company Name]’s clients. My confidence is based on the following: •
•
• • •
Extensive pricing experience in progressively senior roles. I pioneered pricing at Medtronic International, then consulted to medtech and pharmaceutical companies globally and am now {Leadership the [Director of Product and Portfolio Pricing at Scotiabank ]. Proven results in generating tens of millions of dollars of profit in multiple businesses in over Skills } twenty countries. At Medtronic I won the Marketing Excellence Award for my accomplishments. accomplishmen ts. A highlight was setting the price of the first transcatheter heart valve at ten times the price of regular valves. Proven strategic capabilities and the ability to integrate pricing into the full business strategy. Best of class training workshops, including online eLearning modules. Proven pricing thought leadership via [ published articles art icles] and multiple conference presentations, i ncluding PPS’ Ch icago conference this last May.
Through my consulting I have learnt the critical importance of delivering the highest value to clients and the team effort involved in this. This has been reinforced at Scotiabank, where I lead a team of nine. As a former strategic sourcing consultant I bring your clients a keen understanding of the tactics and viewpoint of professional purchasing, allowing me to optimize sales and price negotiation tactics. I round out your background requirements of an ideal candidate with an [MBA from IMD] and a Masters of Science from [MIT]. I also passed the three levels of the CFA exams in succession. Given my skills, background and experiences, I believe I would add significant value to [Company Name]’s clients and would welcome welcom e the opportunity opportuni ty to discuss this opportunity opportun ity with you. you .
Best regards, Candidate Name
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{BBN School
}
TOP 20% COVER LETTERS The following cover letters were in the top 20% of what I received from actual candidates. These represent the candidates whose cover letters were interesting enough to me as a recruiter that I would read their resumes to learn more. I did not feel the need to read the resumes of the other 80% of candidates because their cover letters were not sufficiently compelling. I have highlighted the areas that stood out out to me as a recruiter.
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Top 20% Cover Letter 201 (Undergrad Intern) Candidate Name Candidate Address Company Name Company Address Dear Hiring Manager, As a rising senior at [Haverford College ], I am writing to express my interest in the Associate {Non-Target} Consultant position at [Company Name]. As an Economics major, with strong analytical and quantitative skills developed through internships at [Cantor Fitzgerald ] and [Deloitte Consulting], I {BBN x 2 ! } believe I am well suited s uited for this position. p osition. After speaking with [Person 1] in the Atlanta At lanta office, I also feel that this position with [Company Name] is a good fit for my interests and goals.
{Interesting} I first developed an interest in management consulting after a summer internship with an [ NGO in Ghana] . During this internship, I analyzed an employee retention issue for the organization, isolated the problem through a survey of all employees, and then proposed recommendations to solve the issue. This experience piqued my interest in consulting, and I followed it up with a winter externship at Deloitte Consulting. I am drawn to this kind of client-facing analytical work, and I feel that [Company Name], as a premier strategy consulting firm, will allow me to continue to apply my skills. I believe my experiences will be an asset to my team at [Company Name]. I am bringing an ability to create impact in every organization I am part of; my results include $100,000 worth of trades at Cantor Fitzgerald, and cost savings of $45,960 annually for the firm. I have a global mindset, built through projects developing a digital strategy for the Chinese market, and a yearlong study abroad in India. I have acquired leadership and teamwork skills, through serving as president of the Model United Nations Association, after founding the organization in my first year of college. Much of my Economics coursework has also involved analyzing large data sets, including an econometric research project on the impact i mpact of winning winnin g a Nobel Prize upon upo n the winner’s expected exp ected lifespan. I feel t hat the skills developed through this work will be useful in my role as an Associate Consultant at [Company Name]. I believe that the culture at [Company Name] fits my style of work. I work best in collaborative team based environments, environm ents, and feel that [Company Name]’s supportive and non-hierarchical n on-hierarchical environment envi ronment will be a good fit. I learned from [[Person 1]] about [Company Name]’s collegial environment, and I appreciate the more limited amount of travel compare to other firms. Given my previous international experiences, I also value [Company Name]’s global flexibility, with opportunities to work on projects across borders, or spend time in an international office through the “Experience Share” program. I look forward to hearing back from you, and the possibility of interviewing with your company. Thank you for taking the time to consider my application. Sincerely, Candidate Name
Well written letter.
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Top 20% Cover Letter 202 (Undergrad Intern) Company Name Company Address Dear XXX: I am a coterminal Masters student at [Stanford] in Management Science and Engineering (expected August XXX), and I am applying for the Business Analyst (BA) position at [Company Name]. After speaking with former and cu rrent [Company Name] consultants, [[Person 1]] and [[Person 2]] , about their experiences, I believe my past work experiences and skill set has prepared me to become a valuable contributor to your company.
{BBN School
}
{Personal Contact}
{What’s this?} Through the [Public Policy practicum], I led a group of three other classmates to solve a problem for the [California Public Utilities Commission] on how to best release electricity consumption data to the public, balancing privacy issues issues against public benefit. This past summer, I worked at [Qualcomm Qualcomm]] building a business case for a potential billion dollar {BBN x 2 } emerging market opportunity by creating a market forecast, conducting an external and internal landscape, and proposing and presenting my recommendations to Senior VPs and other executives. These were difficult problems with no simple right-or-wrong right-or-wrong answers, and the way they were resolved could affect affect millions of people. I am applying to become an BA because I found this type of work fun, and I want to solve more problems like these. Subsequently, I am focusing the remainder of my studies on business, specifically on how and why organizations make decisions. de cisions. I plan to take more classes on strategy, organization theory, and decision analysis to round out my skill set. Thus, based on my experiences, my coursework, and my certainty in my desire to become a consultant, I believe I am a good fit for the position. When I spoke with [Person 1] and [Person 2] about [Company Name], I was particularly impressed by the [Company Name] way of thinking--in addition to the unparalleled resources, tools, and extensive alumni network. [Person 1] and [Person 2] emphasized that [Company Name] taught them how to think, structure problems, and process information such that even in the rare instance when they were wrong, their reasoning, logic, and process in reaching their conclusions were clear and unfaultable. This is a skill skill I want to acquire, and [Company Name] is the best place to learn that skill. Thank you for your time and consideration, and I hope to hear from you soon. Sincerely, "#$%&%#'( )#*(
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Top 20% Cover Letter 203 (Undergrad Intern) Candidate Name Address Phone E-Mail Dear XXX, I was excited to see the opening of Business Analyst position at [Company Name], Chicago Office. My name is XXX, and I am a senior majoring in Accounting and Economic Consulting at Kelley School of Business, Indiana University graduating in December 2016. I would like to apply my professionalism, analytical, and client-friendly and communication skills as a Business Analyst for the bigger success of [Company Name].
{Clear and concise.}
I have professionalism learned from my aircraft maintenance experience at Republic of Korea Air Force for two years. Because of my professionalism and superior work performance that I displayed at Air Force, I was recognized as an [“exemplary soldier” among 140 soldiers]. It was not based on one project that I completed, but on my entire military career. In addition, I believe I can provide comprehensive analytical advice to your clients as part of [Company Name] team utilizing my analytical and research skills. For example, as an assistant to the Director at Woosung I.B. – public company in the watersports market with $30,000,000+ annual revenue – I had an opportunity to analyze the company brand’s 6 stores in areas of revenue & cost, customer feedback, and then-economic environment to provide quantitative and qualitative information to the board of directors. I also developed a benchmarking report on top 10 competitors to analyze the market condition and competitors’ business situation. Furthermore, my work experience at Soapy Soap Company enhanced my communication and interpersonal skills; I generated $2,000+ in sales by promoting company products to 250+ customers. When customers visited the company booth, I did not start with explaining about products but listening to what the customers were looking for. I tailored my pitch to the needs of the customers and helped customers find right products for their needs. I am certain that I will be able to maintain good relationships with clients of [Company Name], building firm foundation of trust. A copy of my resume is enclosed for your reference. I feel excited to have an opportunity to apply my skills toward strategy consulting field and look forward to further discussion about my qualifications with [Company Name]. Please contact me at Phone XXX or E-Mail XXX if you have any further questions. Thank you for your time and consideration. Sincerely,
Candidate Name Enclosure: Resume
{Good}
Top 20% Cover Letter 204 (Undergrad Intern)
Candidate Name Candidate Address E-Mail Phone !
!
Company Name Company Address Dear XXX, I am excited for the opportunity to apply for [Company Name]’s intern position as posted at [Dartmouth]. Unlike many other applicants, I have had experience researching business models and potential company growth opportunities through my work at [Cato Partners], a private investment management firm. From my conversation on the phone with a few [Company Name] consultants and other research, I have gathered [Company Name]’s strong position among management consulting firms and the strong collaborative culture.
{Be more explicit about being a Dartmouth student.} {Explains firm without a recognizable name, good.}
I believe I have [three key qualities] that can help me succeed at [Company Name]: 1. Strong quantitative and analytical skills – My coursework in mathematics and economics requires strong quantitative skills. I have applied this to my internship at Cato Partners, using [regression] in Excel to [ predict predict advertising] spending for the 2014 election cycle. 2. Inter-personal skills and leadership capabilities – As the summer president and the recruitment chair of Zeta Psi Fraternity, I’ve worked to greatly improve the recruitment process and deliver results. Furthermore, I’ve been enga ged in the Dartmouth community as an Undergraduate Advisor (Residential Advisor Equivalent) and a volunteer big sibling in the “SIBS” program. 3. Proven communicative skills – At Cato Partners, I was entrusted to participate in conference calls with senior management to help evaluate companies and have been responsible for constant contact with the Dartmouth administration as the p resident of Zeta Psi. I also have experience presenting research, which will reinforce my confidence in team meetings.
Thank you in advance for taking the time to consider my application. Please do not hesitate to contact me over the phone. I look forward to hearing from you. Sincerely, Candidate Name
Good letter, to the point.
Page 26
{Good}
{Good Example}
{Good Example}
{Clear organization in this section.}
Top 20% Cover Letter 205 (Undergrad) "#$%&%#'( )%%*(++
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Good letter.
Top 20% Cover Letter 206 (MBA Intern) !""#$"%&$'
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{Good}
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{Good}
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{Good}
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{Good} {Good}
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Good letter; especially evidence section. Improvement opportuni opportunity: ty: Add school name.
{Good Quantification} {Good evidence section.}
Top 20% Cover Letter 207 (MBA Intern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
{Good at showing interest.} {Nice segue to evidence section.}
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
Good letter. Clear. Shows personal interest and contacts. Shows evidence.
Page 29
Top 20% Cover Letter 208 (MBA Intern) Company Name Company Address Candidate Name Candidate Address Dear Sir/Madam Learning about [Company Name]’s planned expansions in Vancouver after meeting with the leadership team at the Calgary practice reflects the firm’s ambitious culture and focus on entrepreneurship. These are the values I want to immerse myself in for my internship as a [first-year MBA student] at the [London Business School (LBS)]. I believe my engineering experiences in the oil and gas industry, combined with my client-facing roles and my aspirations to continue with consulting post-MBA, establish me as a qualified candidate for the summer associate program for several reasons. [Firstly ], my technical experience in developing oil and gas assets around the world has helped me [develop sound analytical skills] that will allows me to recommend solutions to the toughest business
{BBN School
}
{Replace “Firstly” with “1.”}
problems that face [Company Nam e]’s clients. From auditing reserves for conventional oil assets in Canada, to creating field development plans for emerging unconventional plays in Australia, I have experiences of technical and commercial analysis requiring an astute attention to detail and consideration of overall strategy. Such experiences coupled with my intellectual curiosity will enable {Replace me to serve [Company Name]’s clients very effectively. [Secondly ], my experience [growing a consulting practice ] for a start-up software in Australia has
helped me develop strong interpersonal skills that will be critical to the client-facing interactions required of [Company Name] consultants. As a senior consultant with Enersight, I helped start their Asia Pacific practice in 2013. From preparing proposals to implementing technical solutions, I strengthened not only my problem-solving skills, but also my ability to communicate solutions to clients. These skills and experiences will help me strengthen relationships with [Company Name]’s existing clients and build new ones in emerging practices. [Lastly ] , I [enjoy empowering people ]. My experience mentoring new consultants in my previous
role and coaching team sports at inner city schools in Calgary highlight my passion for developing others. These passions would be a great fit with the collaborative and team-based environment expected at [Company Name]. The opportunity to intern with [Company Name] in an environment that fosters initiative and drives business inno vation around the t he world is an exci ting prospect and one that I would truly enjoy. Thank you for your consideration. To arrange an interview please contact me at E-Mail XXX. Yours sincerely,
Candidate Name
Well organized letter, each paragraph has a clear topic sentence on one idea and is followed by supporting examples. Very cleanly written. written.
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“Secondly” with “2.”} {Practical Experience}
{Replace “Lastly” with “3.”}
Top 20% Cover Letter 209 (MBA) Diversity Recruiting Company Name Dear XXX: It was a pleasure to meet with a representative of your firm, [Person 1], at the So ciety of Hispanic Professional Engineers Conference in Anaheim, California last month. After my conversation with your colleague, I believe that [Company Name] would be an exciting and challenging firm in which to further develop my management and leadership skills.
{BBN My background fits well with a position in technical or operations consulting. As an MBA candidate at [Georgia Tech], I enhanced my strong analytical problem solving skills by School ! } building a cross-functional understanding of operational processes, technology requirements, and business strategy. I applied these skills to real-world situations as an en gineer at [Delta {BBN ! } Air Lines] where I focused on making operational processes faster, more effective, and more efficient from both the planning and execution e xecution phases. Creating these results for maintenance technicians, product line managers, and senior leaders taught me how to effectively pa rtner with internal customers throughout the operational life cycle. In addition, I gained valuable leadership experience by guiding process improvement projects through successful design and implementation. {BBN As a senior systems engineer at [Lockheed Martin Aeronautics], I apply my skills to technology integration and confirmed that consulting is indeed the right career for me. Our team is supporting the development and life cycle maturation of an integrated global sustainment solution for the Joint Strike Fighter (F-35 Lightning II) air system. Specifically, I provide design implementation leadership for the Autonomic Logistics Information Information System (ALIS) in such areas as requirements development, capa bility definition, system architecture design, testing, integration, and system verification. This experience shows me that I am an effective contributor in a consulting environment, where industry knowledge, creative problem solving skills, fact-based analysis, and customer focus are rewarded. [Company Name] appeals to me over o ver other firms because of its focus on federal g overnment integration projects and industry leading expertise in systems engineering, p roject management, and acquisitions support. Furthermore, I am impressed by the genuine commitment to diversity exhibited by [Company Name] in that the firm seeks diversity within its senior leadership as well as the general workforce. I would love the opportunity to further discuss how I can contribute to [Company Name] and have enclosed my resume for your review. Thank you for your time and I look forward to hearing from you soon. Sincerely, Candidate Name Candidate Address E-Mail
Page 31
!
}
Top 20% Cover Letter 210 (MBA) Candidate Name Candidate Address Phone, E-Mail Dear Company Hiring Manager, I am enthusiastic about pursuing a career in consulting after graduating from [University of Notre Dame’s MBA] program in May 2015, where my concentrations concentrations are Consulting and Corporate Corporate Finance. After talking with alumni and friends at [Company Name], I am particularly impressed with the consultant opportunity at your company, especially the China Office. Prior to MBA, I was a senior manager in strategic planning and national Top 10 consultant at [China Life Insurance]. At this [Fortune 100 and the largest insurance company in China ], I devised strategic planning for the biggest sales channel to generate $30B revenues annually. I believe that my four-year strategy and consulting experience leading nationwide projects ensures that I would greatly greatly add value to [Company Name]. [Here are the skills and qualities that I have to offer ]: •
•
•
Client-Focused Strategic Thinking: As one of 80 national consulting leaders from 142,000 employees, I kept close eyes on the market and continuously innovated products to ensure the competitive edge. [After interviews, I designed the first flat-rate insurance that keeps dividends and death compensations until 70-year old after principal withdrawal]. [The product strategy was so successful that our market share rocketed up to 34%, twice as much as that of the closest competitor. ] In 2012, I was awarded the May Day Labor Medal, the highest employee honor, as the only one in insurance in the province. Analytical Problem Solving: I was proficient in using analytical tools such as SPSS, MS Access and SAS to effectively define the problem. As a consultant, I can always find evidence from data to support my proposals. For example, I was able to draw a counterintuitive conclusion through data analysis that the average promotion sales were negatively related to the average customer income. This result inspired me to redesign the promotion event for better customer segments to double the promotion sales to $300M and save $2M marketing expense. expense.
{BBN School
}
{Good Clarification}
{Good Transition}
{Confusing} {Excellent}
{Good job quantifying results.}
Result-Oriented Result-Oriented Leadership in i n Complexity: When I was the business development manager leading 45 salespersons, the market shrank due to the new regulations. It was such an unprecedentedly ambiguity that even the whole industry felt helpless. After research, I was able to motivate the team and figure out new growth strategy by relocating resources to channels with growing customers and actively negotiating with 16 additional banks to establish new partnership. As a result, I achieved 29% {Excellent growth in sales and 60% in profits.
Quantification}
Please find enclosed my resume. I am looking forward to discussing my core capabilities further and can be reached at the contact contact information above. Thank you for your time and consideration. Sincerely, Candidate Name
With one exception, a very CLEAR letter.
Page 32
Top 20% Cover Letter 211 (MBA) "#$%&%#'( )#*( "#$%&%#'( +%%,(-./0$( 1 234#&5 "0*6#$7 )#*( "0*6#$7 +%%,(-8(#, 9&, 0, 4#%#*: ; <0*65('(% *7 !4=+" >,0* !?&55#$0@# A$&@(,-&'7" #$% B0C5% 5&D( '0 (E6,(-- *7 &$'(,(-' >0, '/( +--0<&#'( 60-&'&0$ {Business Background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
}
47 PPQ 7(#,- 0> <0$-C5'&$L (E6(,&($<( /#- (*60B(,(% *( '0 #--&-' <5&($'- &$ #%%,(--&$L '/(&, -',#'(L&0, -05@&$L <5&($' &--C(- B0C5% #550B *( '0 #%% @#5C( #' F"0*6#$7 )#*(GH !=(50B to evidence #,( # >(B (E#*65(- >,0* *7 (E6(,&($<( '/#' -/0B '/( %(-&,(% ',#&'- >0, F"0*6#$7 )#*(G": section.} •
•
•
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•
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
; #* <0$>&%($' '/#' F"0*6#$7 )#*(G B&55 6,0@&%( *( #$ C$6#,#55(5(% 0660,'C$&'7 '/,0CL/ &'- <055#M0,#'&@( #$% %&@(,-( >&$L *0%(5H K/,0CL/ '/&- C$&OC( @#5C( 6,060-&'&0$J ; B&55 M( #M5( '0 6C-/ *7-(5> M(70$% 5&*&'- B/&5( -/#6&$L *7 0B$ 6,0>(--&0$#5 #$% 6(,-0$#5 <#,((, M#-(% 0$ '/( ^4#D( 70C, 0B$ F"0*6#$7 )#*(G_ *0''0H ; B0C5% #66,(<&#'( # F"0*6#$7 )#*(GH )#*(GH K/#$D 70C >0, 70C, '&*( #$% <0$-&%(,#'&0$H <0$-&%(,#'&0$H 9&$<(,(57J "#$%&%#'( )#*(
Good letter format.
Page 33
{Good quantification results.}
Top 20% Cover Letter 212 (MBA) Candidate Candidate Name E-Mail / Phone "#$%&'( )&$*
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
{Good Evidence}
>#'7.78*'>( .' 1*7>,.E.'; 8C*., <.,$7 <,#$ *$%:#(**7 #< &'( #8C*, <.,$ A"
{Good, personal contact without being too wordy.}
0( #<<.>* >C#.>*7 #< I#'1#' &'1 -C&';C&. $&( &%%*&, 1.7%&,&8* E98 3 &$ >#'D.'>*1 #< $( >C#.>*7A 0( $#8C*, .7 7*88:*1 .' 8C* VL &'1 $( <&8C*, .' "C.'&A 3 C&D* :.D*1 &'1 B#,G*1 .' E#8C >.8.*72 &'1 E*:.*D* 3 B.:: E* *W9&::( *<<*>8.D* &'1 C&%%( .' *.8C*, :#>&8.#'A
{Very concise and clear.}
K.'&::(2 3 E*:.*D* 3 B.:: E* 79>>*77<9: &8 ?"#$%&'( )&$*@ 19* 8# %#77*77.'; 8C* <#::#B.'; 7&:.*'8 &88,.E98*7X !
# %&'() &*(+&, +- .*',*&/0122 .' &>&1*$.> &'1 B#,G >#'8*P872 &>,#77 :*D*:72 .'8*,'&8.#'&::(A HC.7
.'>:91*7 <#9'1.'; 8C* T&,B.>G 3'8*,'&8.#'&: "9,,*'8 5<<&.,7 -#>.*8(2 :*&1.'; 19* 1.:.;*'>* 8*&$7 #< RYZ BC*' &' &'&:(78 &8 ['1,& M&,8'*,72 &'1 :*&1.'; *P*>98.#' #< 8C* 3)-45+ \+,&;#' T**G] BC*,* 3 #,;&'.F*1 & ^_=%&,8.>.%&'8 8&E:*=8*''.7 8#9,'&$*'8 .'>:91.'; 8C* +*&' #< 3)-45+A !
3%&+45 %*'678+&) '4, '4'.9%1('. ':1.1%92 1*$#'78,&8*1 E( 8B# *&,:( %,#$#8.#'72 1*:.D*,.';
*P>*: &'1 <.'&'>.&: $#1*::.'; 8,&.'.'; 8# _YZ *$%:#(**7 <,#$ .'8*,' 8# $&'&;*, :*D*:72 &'1 $&'&;.'; %,#J*>8 8*&$7 #< NYZ2 7#$*8.$*7 &7 8C* (#9';*78 $*$E*, .' I#'1#' &'1 -C&';C&.A !
;*<*.+2*, '4, *6*&5145 6'&)*% *=2*&1*4(*> :17.145?'. '4, :17(?.%?&'. ('2':1.1%9A 3 C&D*
B#,G*1 .' I#'1#' &'1 -C&';C&. #' $&89,* &'1 ,&%.1:( ;,#B.'; .'1978,( .779*7A 3 &$ & '&8.D* 4';:.7C 7%*&G*,2 <9::( <:9*'8 .' 0&'1&,.'2 &'1 C&D* 7891.*1 .' 8C* VL2 -.';&%#,*2 &'1 8C* V-A HC*7* <&>8#,7 B.:: &::#B $* 8# E* *<<*>8.D* .' & ,&%.1:( ;:#E&:.F.'; E97.'*77 *'D.,#'$*'8A 3 B#9:1 C9;*:( &%%,*>.&8* 8C* #%%#,89'.8( 8# 1*$#'78,&8* $( <.8 <#, >#'79:8.'; &'1 >#$$.8$*'8 8# J#.'.'; ?"#$%&'( )&$* @ 8C,#9;C .'8*,D.*B &'1 :##G <#,B&,1 8# ,*>*.D.'; & ,*7 %#'7*A -.'>*,*:(2 "&'1.1&8* 4=-.;'&89,* ` )&$*
Good letter and strong candidate.
Page 34
{Nice evidence section, good examples.}
Top 20% Cover Letter 213 (PhD) Candidate Name | Address | Phone | E-Mail Company Name Company Address Dear Sir or Madam: I am applying for the CONSULTANT position at [Company Name]. I first learned about the position through the recruiting email sent from my department. I am currently a fifth year PhD student in Biomedical Engineering at Boston University. My skills in creative problem solving and leadership would be an excellent asset for your team.
[I aspire to a career in life science consulting because it involves problem solving with a highly structured, and data-driven approach. ] As a PhD student, I have honed my problem solving skills by building medical
{Good, clear.}
{Good}
devices that can be commercialized and mass-produced. My two main projects focused on rapid diagnostic tests for infectious diseases (HIV, hepatitis B, hepatitis C, Ebola, and others) and a counterfeit drug detector, which I developed from idea to device prototypes. In addition to my scientific contribution, I engage in strategic business planning to find markets for the products. In the course of my graduate studies, I have learned how to present ideas to people from diverse backgrounds; in forums such as lab meetings, international conferences and peer-reviewed research articles. Another skill I can contribute to [Company Name] derives from my [ leadership experience ]. As the team leader in the consulting group for Securus Inc., I am responsible for our goal to assess market viability for a mobile health app aimed for college students. To fulfill this, I conduct surveys and interviews with stakeholders, lead team meetings and report to the CEO of the company. Additionally, I am in charge of organizing global health and engineering meet-ups that inspire novel approaches to global health problems. My duty is to fundraise for the annual go-to-market expo and monthly meet-ups; invite speakers from academic and industry backgrounds; encourage student participation; and organize networking events. Finally, I have been been a mentor for BME senior senior design project project teams teams for the last 2 years. years. One of my senior design project team came in second for the BU Societal Impact Capstone Project Awards and a second honorable mention at the NIH/NIBIB DEBUT Challenge. Through this experience, I have gained valuable experience in mentorship, team-work and developing a research strategy. My success in the classroom, laboratory and beyond are a testament to my dedication, diligence and time management abilities. I firmly believe that being part of a well-established company like [Compan y Name] will provide an enormous opportunity to grow and accelerate my career at full potential. I look forward to hearing from you. Please call me at XXX or email XXX to arrange for an interview. Thank you for your time and consideration. Sincerely, Candidate Name
Page 35
{Reasonable Example}
Top 20% Cover Letter 214 (PhD) "#$%&%#'( )#*(
Candidate Address Mobile XXX E-Mail Linked In
{PhD, good} {BBN School x 2
Dear [Company Name] recruiting committee, My name is XXX. I earned my [PhD] from [Cornell University] (Weill Medical College) in June, XXXX. Currently, I’m a postdoctoral fellow at [ NYU NYU] Langone Medical Center. I’m writing to apply for the [Life Sciences Specialists position PhD] at [Company Name]. I want to become a consultant because I enjoy working in a team environment where I can learn from intelligent teammates, solving problems that can have an immediate impact, and learning a wide range of topics and developing marketable skills. I choose LSS role at [Company Name] because of the role’s focus in life science industry, [Company Name]’s commitment to professional development and its collegial environment. My interaction with [Company Name] started with an informational interview with [Person 1] back in 2013, who shared his experience at [Company Name]. Later on, I spoke with [Person 2] and [Person 3] over the phone. I was amazed by both the scope and the impact of the work they did at [Company Name]. I believe [Company Name] will be an ideal place to enrich my professional experience in life science industry. To make myself more valuable to [Company Name], I have taken steps to develop my business acumen, improve my communication skills, strengthen my teamwork and leadership skills, and broaden my knowledge in biotech industry. Among many other achievements, I am particularly proud that our team was one of the 14 finalists chosen from 249 entering teams and received a Microsoft Award in 2015 $200K Entrepreneurs Challenge hosted at NYU Stern School of Business. More recently, [our team was awarded first place] for our opportunity analysis for a prostate cancer diagnostic biomarker at a two-week long course ca lled Managing Science in Biotech Industry sponsored by Keck Graduate Institute and American Society for Cell Biology. The 40 course participants were selected out of 591 applicants nationwide and received free tuition, housing, meals, and 50% travel support. I believe my passion for consulting and my past experience prepared me to be a strong candidate who can add value to [Company Name]. I hope I can have the opportunity to meet you in the interview. Thank you for your consideration! Sincerely, Candidate Name
Good letter.
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{Lists specific job, good.} {Excellent, clear paragraph.}
{Good, shows sincere interest.}
{Good}
Top 20% Cover Letter 215 (PhD) Candidate Name Candidate Address Phone: XXX Email: XXX Company Name Company Address Dear XXX,
{PhD} I am a [PhD candidate in Biochemistry at Cornell University ] and expect to graduate in [December 2015]. Over the past several months I have had the opportunity to learn about [Company Name] through the Cornell-NYU 2015 Case Competition and the informational session at the Cornell career fair. I am very impressed by [Company Name]’s commitment to advance life sciences and healthcare. Based upon the conversations with present [Company Name] employees, including [[Person 1] ] and [[Person 2] ], I have developed a better understanding of the character and quality of professionals at [Company Name], which I believe would not only be a strong personal fit, but would also allow me to contribute meaningfully to the company. Therefore, I would like you to consider my application for the position as [Associate Consultant at [Company Name]].
{BBN School
}
{Good Paragraph}
My strong analytical skills and background in life sciences would be valuable resources in analyzing complex problems and delivering recommendations for clients in the life sciences and healthcare industries. I have had direct experience in healthcare by working at the National Medical Biotechnology Research Lab in Thailand where I conducted research on kidney disease in a hospital setting. At Cornell, I have become adept at formulating insightful questions and interpreting information from different sources to solve complex problems through my research on bacterial pathogenesis, which led to paper publications in top scientific journals. Moreover, my work in collaboration with Cornell Geeks and Cornell Graduate Consulting Club has helped me develop strong teamwork, leadership, and communication skills in non-academic settings. Also, I have strengthened my time management capability through those academic and extracurricular responsibilities. Finally, I have further developed knowledge in consulting through [courses in the {Business MBA program at Cornell]. Background I am confident that my skills and deep expertise in life sciences, along with the consulting base I am establishing at Cornell, will enable me to make a valuable contribution to [Company Name]. I would appreciate the opportunity to discuss my candidacy further when your company interviews on campus. Thank you for your time and consideration. Sincerely,
Candidate Name
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Top 20% Cover Letter 216 (PhD) Candidate Name Candidate Address
Phone
Web: XXX Email:
XXX
Company Name Dear [Company Name] Recruiting Team, My name is XXX, a [PhD candidate] in Financial Economics at the University of [Toronto (UofT)], and I am thrilled to be presenting my candidacy to [Company Name]. I’ve had the pleasure of inviting [Company Name] consultan consultants ts such as [ Person 1] as presenters presenter s to UofT’s UofT ’s Graduate Management Consulting Association Ass ociation’s ’s sessions – through them I was able to get a look into some of your firm’s culture and core values. What impressed me distinctly is [Company Name]’s focus on teamwork and leadership, collaboration and connectivity, connectivity, creativity and innovative thinking – all important to foster thought leaders. I am confident that I fit competencies you look for, and I would like that [Company Name] be my next employer. Like other stellar candidates, I am driven and strive for high impact and excellence. In academics this is articulated by strong grades (being in [ the top 5% in all my degree cohorts] in financial engineering, economics, and financial economics) and [24 awards valued at $162,174] (including competitive ones like the SSHRC CGS Doctoral Scholarships). Unique to me, is that my successes were achieved amidst a slew of activities – I have always worked in [2-5 positions yearly as I studied]; I assumed TA-ships and received recognition for leadership excellence in these; I have introduced innovations in a number of clubs and associations, as a member or executive. Most noteworthy though, is that by maintaining intense focus despite my commitments, I am one of the [very few] of my cohort’s PhDs to have [three publications] pregraduation. My performance is best when challenged – in achieving excellence despite multiple shifting priorities, prioritie s, or with an a n intense focus f ocus on complex co mplex impasses in my research. resear ch. Regarding specifics of effectiveness and impact, I secured an IMF internship in 2014 [(awarded to 1 in a few hundred)]. Making headway in my projects and research involved securing information via databases which I had little understanding of. I learned the art of influence and successfully developed relationships and motivated others to share information and lend assistance which was critical for me to complete my research. My publication on global supply chain and how countries should adjust their domestic policies to capture greater market share, not only resulted in a timely publication, but a return invitation to present my paper in the fall, and my research was utilized by IMF senior management at advisory meetings with leaders of designated countries. My [track-record track-record for impact] is also true in non-academic non-academic work. As Volunteer Coordinator in 2008, for Victoria’s Ska (music) week-long summer festival (of 10,000+ attendees), I successfully recruited, hired, trained and [mobilized 60 volunteers] to work at multiple stations and venues, and developed two alternate risk contingency plans. The event was executed seamlessly, with adequate people at all stations. I attribute this success of this event, to my love of problem solving (dissecting (dissecting convoluted problems into manageable tasks), effective communication style, and [interpersonal skills] to instruct with clarity, engaging others, and diluting conflicts. I am confident in my well-rounded skill set, knowledge base, and potential for effectiveness at [Company Name]. I would wou ld be thrilled to join a firm where I will be challenged, and who se culture and values resonate res onate well with me. I humbly thank you for your time, and hope to discuss my qualifications in an interview. Yours sincerely, Candidate Name
Excellent candidate and excellent letter. Makes explicit explicit arguments. Clear Clear examples. Quantifies results and achievements.
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{Good} {Good}
{Good}
{Good quantification of selectivity.}
Top 20% Cover Letter 217 (Experienced Hire – 2 Years of Work Experience) Candidate Name Candidate Address Phone E-Mail Company Name Re: Application for Associate Consultant
Dear XXX, I am writing to apply for the Associate Consultant position at [Company Name]’s office in Singapore. In my current role, I am an experienced hire at SPRING Singapore (SPRING), a leading economic agency in Singapore growing local businesses that are below $500 million in revenue. I work directly with CEOs in the food processing industry to drive growth and create jobs, and formulate form ulate strategies for industry upgrading upg rading My motivation for pursuing a position with [Company Name] was the result of working alongside [Company Name]’s consultants as a client to execute a benchmarking study for 38 local food companies in 2013. I was deeply impressed by their analytical ability and strong client management skills to support my work with CEOs of participating companies. A career in management consultancy is also a natural progression from my current role at the industry level, to develop my keen interest in strategy at the firm level. [I have demonstrated analytical skills and results-driven qualities ] required of management
consultants. In SPRING, I worked alongside CEOs where I evaluated, advised and selectively supported strategic projects through co-investments, generating over $120 million in realized profits and 150 15 0 jobs for Singaporeans Sin gaporeans over a period of 30 months. With little industry experience to aid, I led the formulation of growth strategies for the food industry where I analyzed and identified key growth drivers in the sector, recommended prioritization of high potential companies for growth, and received endorsement from senior management. In my role with SPRING, [I also displayed leadership and client management skills ] that are required of consultantsI was tasked to manage key trade partners who were predisposed against working with state agencies. I built trust with these partners through regular dialogue, resolved disagreements promptly, listened and reframed problems, and persuaded change in a clientfriendly manner. My experience in working with CEOs directly has also humbled me to work to understand their reality, act as business partners, and align SPRING’s incentives with their objectives, which is critical to being an outstanding consultant. After speaking to [Person 1], [Person 2], and [Person 3] recently from [Company Name]’s Singapore office, and having worked with them on two separate projects, I understand [Company Name] is a place that prides itself on winning with clients. I have demonstrated my ability to achieve results in a manner that allows me to make strong contributions to [Company Name] and it’s clients. Thank you very much for your time and consideration. I look forward to hearing from you. Sincerely, Candidate Name
Good letter. Improvement opportunity: Add university name.
{Very clear paragraph.}
{Again, clear and concise.}
{Good topic sentence and supporting evidence.}
{Another good topic sentence and supporting evidence.}
Top 20% Cover Letter 218 (Experienced Hire – 3 Years of Work Experience)
Candidate Name Candidate Address
Phone E-Mail
Dear XXX, I am an IT operations professional with 10 years of experience, including 3 years in upper management roles, and I would love to bring my skills and energy to [Company Name]’s Business Analyst position in Los Angeles. I am relocating from Boston to further a consulting career, and [Company Name] stands head-andshoulders over other firms with its positive, team-oriented culture. I understand that major responsibilities responsibilities in this role include managing complex analysis projects, modeling future performance, and driving process improvements. I have extensive experience in these areas and would make a valuable addition to [Company Name]’s team. team .
{BBN After earning an [MBA from Northeastern University in 2012, ] I created the Financial Planning and Analysis School
}
Manager role at Tech Superpowers, an Apple-focused IT services provider. Our CEO faced ongoing losses {Business after diversifying the company in the wake of the Great Recession. Through my analyses I discovered that Background our computer retail store wasn’t recovering its own direct costs and recommended closing the store. In doing so, [we cut losses by 31 percent ] while preserving jobs for all full-time staff. {Good [Financial performance modeling ] was critical to my role in modernizing Tech Superpowers’ business model. In 2013, the company’s core Professional Services practice was underperforming. Our competitors were adopting a Managed Services approach—using all-inclusive service contracts and eliminating a la carte services—but my fellow managers feared losing revenue under such a structure. Building an in-depth model of the company’s financials with the various changes in place, I brought the team on board and helped execute the transition. After three consecutive years of losses, [we returned the company to profitability ] in 2014.
Example}
{Good Example}
Throughout my career, I have always looked for ways to improve my teams’ processes and workflows. With my promotion to Chief Operating Officer in 2015, I was given a mandate to drive such improvements companywide, and tackling our help request process was my top priority. We had overloaded our help desk by allocating c lient requests in real time, f orcing enginee rs to switch between technical work and new appointment scheduling throughout the day. Working with the team and incorporating best practices from {Good other companies, I created a centralized scheduling system that reduced workload while [increasing technician utilization by 68 percent ]. Example} As I have learned in the IT field, happy employees yield happy clients. I have used my commitment to staff engagement and strong communication skills to build a rewarding work environment, and I am glad to learn that [Company Name] shares this approach. It is easy to see why [Company Name] continues to grow an average of 37 percent each year while maintaining a workplace recognized as one of the best. [Company Name]’s model mo del is the fut ure of consul ting, and I wo uld be thrilled to be a part of it. Please don’t hesitate to contact me should you have any questions. I will be happy to provide references upon request as well. Sincerely, Candidate Name
Good letter. Each paragraph focuses on a single, ideal example. Each example lists quantified results.
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}
Top 20% Cover Letter 219 (Experienced Hire – 5 Years of Work Experience) "#$%&%#'( )#*( "#$%&%#'( +%%,(-"#$%&'() *++,-'.(-/0 1/2 3&,,/4 5/6-(-/0 .( 78/9+.0: ;.9&< .(#, ///0 1 #* 2,&'&$3 '4 (56,(-- *7 &$'(,(-' &$ #6687&$3 94, # :(8842 64-&'&4$ #' 74;, <;,&=> 499&=(? +9'(, 24,@&$3 #' 7"#$%&' ()&**$< ()&**$< 94, 4A(, '>,(( 7(#,-0 1 #* 844@&$3 94, $(2 &$'(,$#'&4$#8 =>#88($3(- #$% '>( 64--&B&8&'7 {BBN '4 B,4#%($ *7 (56(,&($=( B(74$% B#$@&$3? C>(,(94,(0 1 24;8% 8&@( '4 (*B#,@ ;64$ # 9#-'D6#=(% #$% &$'(88(=';#887 =>#88($3&$3 =#,((, &$ =4$-;8'&$3 '4 #==(8(,#'( #$% %((6($ *7 6(,-4$#8 %(A(846*($'? 1 #* =(,'#&$ 1 >#A( '>( -@&88-0 6#--&4$ #$% %('(,*&$#'&4$ +",-./01 2/-$3 844@2/-$3 844@- 94, &$ # =#$%&%#'(?
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Good job listing BBN early in the letter.
} }
Top 20% Cover Letter 220 (Experienced Hire – 7 Years of Work Experience)
Candidate Name Email Phone
Company Name Company Address
Dear recruitment team, I am a Senior Strategy Consultant focused on Telecoms, currently working with [ Accenture Accenture] Strategy. I have also been in touch with some of the [Company Name] personnel in the past for exploring potential opportunities in South East Asia. I have an overall working experience of 10 years, of which the past 7 years have been focused on consulting projects with various telecom players. I have worked with telecom players in different phases - ranging from creating market entry business cases for potential new entrants to streamlining processes for existing mature players. From a geography perspective, I have worked for clients in South Asia, South East Asia and North America. From a functional expertise standpoint, I have done projects with several telecom players involving operating model strategy and design; business case creation and new market entry; pricing model design; and process design and optimization. I believe I possess strong credentials from consulting skills perspective, and have deep industry knowledge – and I am certain I will be able to add value to highly potent [Company Name] teams as well as create value for its clients. I have enclosed my resume with a summary of my profile and experiences for your reference. I will look forward to hearing from you soon. Best, Candidate Name
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{BBN
!
}
REWRITTEN COVER LETTERS - BEFORE VS. AFTER These cover letters were ones that using my normal recruiting screen process I rejected or nearly rejected. The letters by themselves were not strong enough to warrant reading the resume. However, as part of this program, I went back through all the cover letters I rejected and read their resumes anyways. These candidates were ones where the candidate was strong enough to warrant an interview at a top 10 firm, but their cover letter didn’t do their candidacy justice. I then re-wrote the cover letters to highlight what consulting firm recruiters are looking to see.
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Rewritten Cover Letters – 301 Original (Undergrad Intern)
Candidate Name Address Email: XXX Phone: XXX
To Whom It May Concern: My boss for my last internship in Boeing told m e that I was like Boeing’s internal consultant during my final presentation at the company, because of my logically structured presentation and my knack for communicating with people. Moreover, the solution I presented helped the firm reduced its market research cost by more than 50%. I love solving problems and using my solutions to make profound changes – passions that make me a perfect [Company Name] consultant. My conversation with [Person 1], 1], a [Company Name] BA in NYO, even made me more excited about the firm. “You have the freedom to do whatever you want in [Company Name], and people in the firm will help you. You really learn a lot” When I talked to [Person 1], he was in his gap year in the firm helping a startup with its business. I’ve talked to 7 consultants in [Company Name] in total
{Writing is not concise enough; flow is choppy.}
and I enjoyed every conversation with them. I want to work in a supportive culture and learn from intelligent and articulate people, so I believe the Summer Business Analyst position in [Company Name] is a perfect role for me. I’m good at presenting my ideas to senior managers and therefore change the company, not only as a summer intern at Boeing, but also as a summer analyst in Jade Capital Management LLC, a venture capital and private equity firm based in New York City. When I was in the firm, in my presentation to the board of directors, I successfully persuaded the CEO of one of its portfolio companies to develop a new Credit Monitoring System based on my qualitative and quantitative analysis on the credit investigation market in China. Leading a 5-person cross-functional team, I also developed an automated algorithm that calculates people’s creditworthiness based on more than 800 million pieces of social data and transaction data. Luckily, the seeds I planted in the firm are starting to germinate: the [system is now in its testing stage in Stanford University]. My suggestion made the firm one of the leading players in the fast-growing credit investigation market in China, and the market’s value is now estimated to be as m uch as $100B. However, I’m not satisfied with using my ideas to change only one or two companies, and I believe that a Summer Business Analyst position at [Company Name] would enable me to change many more firms like this portfolio company of Jade Capital using my comm unication skills. Having outstanding communication skills is not good enough in consulting. I’ve also developed my analytical skills through my internship at AXA Insurance last summer. In the firm, I analyzed, both quantitatively and qualitatively, more than 20k pieces of car insurance data with the D ata Team in AXA. By analyzing the data, I discovered that AXA’s approved body-shop network in
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{Good}
certain areas in China is more profitable than other networks. So based on my discovery, I developed a Claims Strat Plan that increased the profitability of the firm’s approved body-shop network in China by 7%. I also reduced the labor cost while increasing the profitability: I noticed that my colleagues were having a hard time sorting out and analyzing the data, so I created an auto-fill form that reduced the time for analysis of the car insurance data from 5 days to only few seconds. Being able to get insights and strategic plans by analyzing data, I’m ready to become a Summer Business Analyst in [Company Name], and to use my ideas to change companies and to make them prosper. When I talked to [Person 1], he told me that “[Company Name] is the driving-force for the corporates.” True. And I want to be a part of that driving-force. I’ve changed Boeing, AXA, and that portfolio company of Jade Capital Management, and I want to do more than that. With my communication skills, analytical skills, and drive for excellence. I believe [Company Name] is a great place to realize my dreams. I’m willing to further discuss my qualifications during interview. Please reach me by email at XXX, or by phone at XXX. I look forward to hearing from you soon. Sincerely, Candidate Name
Potentially good candidate but this is a weak letter. It needs to be edited to one page. There is too much detail on the examples. Concisely get to the results/impact and explain how that links to the job you’re applying for.
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Rewritten Cover Letters – 301 Revised (Undergrad Intern)
Candidate Name Address Addres s Email: XXX Phone: XXX To Whom It May Concern: I am writing to apply for your Sum mer Internship Business Analyst Position in [Company Name]’s New th York Office. I’m currently a sophomore at Brown University (4.0 GPA, SAT 2270, 99 Percentile) majoring in applied mathematics and computer science. I’ve worked as an engineering intern at Boeing, a financial analyst at AXA Insurance Ins urance (Multi-national (Multi-na tional company c ompany,, 59 countries, cou ntries, $100B revenue r evenues), s), and an a n analyst analy st at Jade Jad e Capital Capit al (a NYCNY Cbased venture capital firm). Of the seven consultants I’ve spoken to in researching [Company Name], [Person 1]’s comments left a lasting impression and sparked my interest in [Company Name]. He emphasized how the firm offers the opportunity to build a career in nearly any direction. I find that quite exciting. I’d be able to contribute the following skills as a business analyst: •
•
•
Analytical Skills: While working at AXA’s auto insurance group, I led a data analysis project that resulted in a 7% reduction in auto repair claims expenses. I did this by analyzing over 20,000 pieces of claims and repair data to segm ent our auto body shop repair network based on their cost efficiency. This has allowed AXA to redirect claim repairs to less expensive auto body shops. Effectiveness in Presenting to Senior Executives : While at Jade Capital, I presented to the firm’s board of directors and the CEO of a portfolio company to enter the credit monitoring market in China. I led a 5-person team that developed a new credit scoring model, similar to the US credit FICO credit score, based on both financial and social data. This model is now being tested at Stanford University. The portfolio company is now one of the leaders in credit reporting in China and has an estimated market value of $100 billion.
B oeing Research R esearch & Technology Techn ology group, g roup, I develope d eveloped da Practical Problem Solving Skills: At the Boeing new tool to analyze Boeing’s efforts in the in-flight connectivity market. The new analytical tool has reduced market research and analysis costs by 50%.
In addition to a strong academic background, my work experience has demonstrated a consistent track record of solving the problems I’ve been asked to solve. I am confident these assets would allow me to contribute effectively as a summer Business Analyst. I look forward to your consideration. Sincerely, Candidate Name
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Rewritten Cover Letters – 302 Original (Undergrad) To whom this may concern: I recently met with [Person 1] of [Company Name] and our conversation opened my eyes to the world of internal consulting, as well as the extensive strategic efforts involved in the management of a multinational corporation. corporation. Since that time, I have researched the associate consultant position at length and found that my professional and educational educational experiences match up well with those necessary to succeed in this role at [Company Name]. During my most recent internship working with a startup, I led the company’s marketing strategy, which involved managing the process of designing, testing, and executing five distinct campaigns that increased traffic and website conversions [ by by 150% ]. I also gained experience in collaborating collaborating with executives from client companies, in presenting the company’s core values and processes to candidates and clients, and in helping to shape the growth strategy of the company through extensive market research and competitor analysis. In my first internship experience, I managed the data validation process on an ERP database rollout for a $900M construction company. This provided me with a strong working understanding understanding of internal finance and data systems for large scale clients. The next year, while working with a non-profit municipal lobbying firm, I conducted in-depth analysis of the negative impacts of a specific type of economic development legislation legislation on lower-income communities. I then composed testimony in favor of amendment proposals that have since facilitated a more equitable distribution of these resources. In addition to my work experience, I gained significant leadership leadership experience serving as [the captain of my NCAA varsity lacrosse team for two seasons at UMass Boston], alongside earning a [3.9 GPA] and [Departmental Distinction in the economics program ]. I bring a diverse background of professional pr ofessional experience e xperience to the Corporate Strategy and Research group, gro up, coupled with an educational background that has taught me the fundamentals of finance and insurance. I am confident in my ability to succeed and excited to take on this challenging, dynamic role at [Company Name]. I thank you for your time in reviewing my application and look forward to speaking soon. Sincerely, Candidate Name Phone E-Mail
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{Good}
better structure, seems like rambling.}
{This is the best part; move it up. I almost missed this and would have rejected the letter otherwise.}
Rewritten Cover Letters – 302 Revised (Undergrad) To whom this may concern: I am applying for the Associate Consultant position with the [Company Name]. After researching the role via a conversation with [Person 1], I feel that my background in finance, leadership success and academic achievement would be a valuable asset to [Company Name]. I will be graduating in June of this year from UMass Boston. I have a 3.9 GPA and have already earned depa rtment). In addition, I’ve been departmental honors (awarded to the top 5% of the students in the department). the captain of the school’s NCAA varsity lacrosse team for two seasons. Professionally, I have four key proven skills that I could contribute to [Company Name]: •
•
•
•
Quantitative Data Management: While working at a $900M construction company, I managed the data validation process on an a n enterprise-wide mission critical ERP database rollout. Through this experience, I’ve developed the ability to work with large scale IT systems. Analytical Decision Making: In a recent analytical web marketing internship, I optimized five campaigns that increased traffic and website conversion conve rsion by 150%. I did this by designing, testing, executing and analyzing the results of multiple marketing experiments. Interpersonal Skills: At the same internship, I presented to client executives and prospective employees in sales and recruiting meetings. Effective Writing Skills: While working with a non-profit municipal lobbying firm, I conducted an in-depth economic analysis of a proposed legislation impacting lower-income communities. Based on this analysis, I wrote a speech speec h and presentation for the firm’s senior partner to use in testifying to local government officials. Based on this testimony, government officials amended pending legislation to reflect my written recommendations.
Combined with strong academic achievement and a track record of student leadership, these skills would allow me to contribute to the [Company Name]. I appreciate your time in considering con sidering my application. Sincerely, Candidate Name
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Rewritten Cover Letters Lette rs – 303 Original (MBA) Candidate Address Phone E-Mail Dear Hiring Manager, As a graduate of [Master in Business Management] with honors [(top 1%)] from [ISG Business School], a top ranking business school in France, I am writing to express my interest in [Company Name]. I am a driven, dedicated, and astute candidate who believes that I can both grow with and contribute to [Company Name]’s success. My diverse cultural, educational, and professional experience has allowed me to develop a strong set of skills that I believe thoroughly match the job responsibilities and qualifications required for this position. Much of my recent experience in consulting and finance has been in the field of renewable energies. This industry has substantial growth potential given the change in consumer and government concerns for environmental impacts of different energy sources. I got the opportunity to successfully execute and deliver a wide array of projects, from leading an initiative to introduce a viable waste-to-energy industry in Tunisia and the Middle East North Africa region to co-founding a social and non-profit organization recognized internationally (Generation Jasmin). Furthermore, I have extensive experience in market research, generating dashboards, internal reports, and business planning through my work at [PricewaterhouseCoopers (PwC)], [Pfizer ], and [GreenMax Capital Advisors]. Even though I went through substantial training in quantitative, financial and economic analysis I also got to develop strong [interpersonal skills] by honing my communication, persuasive, and presentation skills both at an academic and professional level. Work and assignments with a focus on team-based models enhanced my ability to build trust-based relationships and this was put in practice as I worked alongside [ board-level board-level members members] at the UN, US EPA, USAID, USTA, and the OECD. [My experience] has also built a strong foundation of analytical and problem solving skills both in terms of acquiring the knowledge while at university but also the opportunity to apply this knowledge in a professional environment. This would be particularly useful in dealing with the root cause analysis often faced by [Company Name] consultants daily on behalf of clients: do you know what problem problem you’re actually actually solving? solving? [In addition], my mixed cultural background and language skills (native English, French, and Arabic) are beneficial in providing me with a great understanding of diversity and culture, which is crucial for consulting multinational corporations and have led me to become very adaptable, flexible, and insightful. What inspires me about [Company Name] is the importance given to team-based work and how they create value to their customers. Innovative by nature, [Company Name] would enable me to search for creative ways to develop new approaches and solutions that can benefit the client and the company. Being a hard worker and quick learner with a curious and an open mind, I am highly motivated to join the [Company Name] team. I believe that this role expects from me a dedication and commitment that will enable me to take advantage of all learning and development opportunities whilst contributing to the firm’s success. I believe believe that I have the necessar necessary y qualities qualities to demonstra demonstrate te the expected expected teamwork, teamwork, leadership, leadership, courage, courage, excellence excellence,, and respect associated with this position whilst maintaining an efficient and productive work environment. Thank you for your consideration and I look forward to hearing from you. Kind regards, Candidate E-Signature & Name
Font is too small.
{Strong Opening}
{BBN x 3
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{Be more concise. {Strong evidence, good.} {There are 3 topics in this paragraph, so break into 3 paragraphs. And needs more evidence of analytics.}
{Okay to cut some of this.}
Rewritten Cover Letters – 303 Revised (MBA) Candidate Address Phone E-Mail Dear Hiring Manager, I am writing to express my interest in the Consultant position with [Company Name]. A year ago, I graduated with an MBA from ISG Business School (GMAT 710, ranked 5 out of 680 students), a Top-10 business school in France. Prior to business school, I worked for PricewaterhouseCoopers , Pfizer and the United Nations before transitioning more recently to the environmental e nvironmental services sector. My career track record demonstrates the following skills that would serve me well at [Company Name]: •
Strong Interpersonal Skills : Across my career experiences, I’ve worked with board of director level professionals at the United Nations, United States Environmental Protection Agency , US Agency for International Development (USAID), and the US
Organization for Economic Co!operation and Development (OECD). •
•
Analytical Skills: At PwC and Pfizer, I worked extensively in market research, writing internal reports and developing business plans. In addition, at GreenMax Capital Advisers, I provided analytical support and served as an advisor for one of the largest clean energy projects in Africa. Multi-cultural, Multi-lingual Experience: I’m fluent in three languages (English, French and Arabic) and have worked in four countries (UK, U.S., France, and Tunisia). I’ve worked with diverse groups of people my entire career by learning to adapt, navigate multiple cultures, and to find common ground.
My background would allow me to contribute as a consultant at [Company Name]. I look forward to your consideration.
Kind regards, Candidate Name
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Rewritten Cover Letters – 304 Original (PhD) Candidate Name Candidate Address E-Mail Phone Dear Sir/Madam; As a Ph. D. candidate in chemistry from Georgia Institute of Technology, I want to be considered for the consultant position at [Company Name].
opening sentence.}
My long-standing interest in [Company Name] was reinforced during [a recent virtual presentation ]. The presentation showed, in the context of a recent problem, how consultants can be instrumental in delivering rapid, efficient solutions to challenging problems. [[Person 1] ] gave an inspiring talk about helping clients develop methods to fight against Ebola. The process entailed the development of a strategic plan of attack by working with top experts in the field. The quick outcome and effective solutions that resulted from this collaboration really impressed me.
{By the firm?}
[With years of research experience in chemistry, identifying problems, researching literature, making
{Weak topic sentence.}
feasible proposals, conducting experiments and analyzing results have become part of my daily routine. ] It is a truly challenging process that I enjoy immensely. For example, one of my Ph.D. projects attempts to unambiguously unambiguou sly assign the initial proton acceptor in photosynthetic photosynth etic oxygen evolution. Despite years of study, the debate is still ongoing. Inspired by the literature and strategic discussions with my advisor, I proposed one potential candidate for this role. Through designing, performing and analyzing tactical experiments, eventually, the hypothesis was proved valid. The corresponding manuscript has been submitted to Science magazine for review. [I believe, my ability to solve problem in a logical, cost-efficient way would be a good fit for [Company Name]. ] In order to be a successful consultant, the ability to interact with clients is of paramount importance. During the past four years, I have successfully collaborated with several Ph.D. candidates, postdocs and professors to design and perform research. I have also mentored undergraduate thesis research within our lab. Besides research, teaching has been an integral part of my graduate life. I have taught both general and advanced chemistry labs to students from varying backgrounds. In one on e of the latter assignments, I was nominated as TA of the month by the students. I have also been nominated for the departmental TA award by a course instructor during the time I worked with her. [I think my ability to interact well with people from diverse backgrounds makes me a worthy candidate for [Company Name]. ] To better prepare for the consultant position, I took the CFA level 1 exam last summer. With almost zero background in finance and four months of preparation, I managed to pass the exam. The entire exercise did not interfere with my daily research. This experience will translate into the ability to quickly learn business situation, a trait highly useful for a consultant at [Company Name]. [Company Name] has been one of the earliest consulting firms to recruit advanced professional degree holders. I hope I will get a chance to be interviewed and eventually build, connect and grow in such an amazing firm. I want to thank you for reading this letter and look forward to hearing from you. Yours sincerely, Candidate Name
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{Does this person work at the firm?}
{This should be the topic sentence.}
{Good example.}
{This should be the topic sentence.}
Rewritten Cover Letters – 304 Revised (PhD) Candidate Name Address E-Mail Phone Dear Sir/Madam; I am writing to apply for the consultant position at [Company Name]. I’m a PhD candidate in Chemistry from Georgia Institute of Technology and will be graduating in May of this academic year. While I’ve followed [Company Name] for quite some time, my most recent interest in the firm was prompted by a presentation I heard from [Person 1] from your XYZ office. During this presentation, she shared her work in helping clients develop ways to fight against Ebola. The approach impressed me and further sparked my interest in [Company Name ]. Here are a few highlights from my professional backg round: Logical Problem Solving Skills: In Chemistry, I am routinely identifying problems, performing literature research, making proposals, conducting experiments and analyzing results. In one of my research projects in a controversial area of chemistry, I conducted a series of experiments that ended up validating my initial hypothesis. I’ve written a research article on this and it is currently under publication review by Science magazine. This disciplined, logical and analytical approach to testing hypotheses is a skill I can bring to [Company Name]. Interpersonal Skills: I have a proven track record of working effectively with a diverse group of people. As a researcher, I routinely collaborate with several PhD candidates, post-doctoral fellows and a nd professors to design and perform research. I’ve held several teaching assistant and undergraduate thesis mentorship roles. My students nominated me for a Teaching Assistant (TA) of the month award. In addition, the course instructor I worked for nominated me for a departmental TA award. Demonstrated Interest in a Business Career: To better prepare for a career in business, this past summer I took and passed the Chartered Financial Analyst Level 1 exam. With almost no background in finance and four months of preparation, I passed the exam. The entire exercise did not interfere with my daily research and demonstrates my a bility to learn quickly in a business situation.
I want to thank you for reading this letter and look forward to he aring from you.
Yours sincerely, Candidate Name
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Rewritten Cover Letters – 305 Original (Post Doc) To whom it may concern, I intend to transition from an academic background obtained at the [World Health Organization] and the Scripps Research Institute to [Company Name]. The Consulting Club at the Scripps Research Institute Institute confirmed my aspiration aspiration to become a consultant. My main objective during my academic career was to have a positive impact on healthcare. This is a shared goal between [Company Name] and me; as demonstrated by the objective of many [Company Name] partners, like [Person 1], to improve health care by increasing exchange between doctors and hospitals. hospitals. Furthermore, [Company Name] appears to me not only as a place of excellence, but one that has the capacity to make a significant global impact and unlike other consulting and venture capital firms, stands out for its creativity creativity and innovative strategies, strategies, ultimately offering the most powerful solutions to businesses. I have developed 2 unique approaches over the past 7 years that will make me an asset for [Company Name]. First, I have learned to address complex hypothesis-driven hypothesis-driven problems by generating quantitative tools to complement qualitative observations. observations. Second, my passion for graphic design led me to follow leaders in communication, like [Person 2], giving me insight to convey powerful stories about my discoveries at international meetings. meetings. Thus, those problem solving and communication skills will allow me to identify and present the best course of action to [Company Name]’s clients. Like [Company Name], I am committed to solve global issues for leading players. While eager to contribute in solving major health issues by finding novel biological mechanisms, I faced two major challenges: acquisition of innovative knowledge, and partnership with scientific leaders who have a global impact. To overcome the first challenge, I chose to brave language barriers and cultural differences by moving to Canada, attending the University of Toronto to study emerging strategies to mitigate human diseases. My experience allowed me to work toward my second challenge at the World Health Organization, where my responsibility responsibility was to develop a new method to improve cancer diagnosis. My leadership experiences and travel in Africa and South America facilitated my interactions with staff scientists and technicians, from 12 different countries, in molecular biology, epidemiology and mathematics. As a team, we were able to overcome the international collaboration collaboration and political challenges of the Agency. The method I developed led to 20 scientific discoveries and now serves as a platform for 6 international laboratories. At the Scripps Research Institute, I wanted to undertake new challenges in biology, outside of my area of expertise. I stayed flexible and open to different thoughts and cultures, always eager to learn from others, which allowed me to develop a new technology to investigate mental disorders. disorders. Those collaborations collaborations generated [19 publications] in top scientific journals in the field of cancer biology and neuroscience [cited more than 600 times]. Implementation of those technologies allowed me to raise $70,000 from a nonprofit French association association and [$500,000 from an NIH grant] and will continue to be used for independent projects. Being hired by [Company Name] as a consultant is a logical choice for your firm for two reasons. First, I will interact with the client to convey powerful stories and provide methodical ways to identify and fix their problems. Second, my approach is successful as funding agencies, executives at research institutes and my supervisors still benefit from the solutions I have provided. It is also a logical choice for me because [Company Name], through the Business Essentials Program and its extensive network of mentorship, provides an environment that will allow me to continue to collaborate and find innovative strategies to address the needs of C-level executives. Thus, I will have a more direct impact on the society. Therefore, our interactions will be mutually beneficial to your clients. Should you need any additional information, feel free to contact me. Thank you for your time and consideration. Sincerely, Candidate Name Enclosure: Resume
Letter is much too wordy but candidate is potentially strong.
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{BBN ! }
{Geez… Lead with this!! It should be in the 1st paragraph.}
Rewritten Cover Letters – 305 Revised (Post Doc) To whom it may concern, I am applying to [Company Name] for a consultant position at the post-doctorate level. I hold a PhD from the World Health Organization (WHO) and am a post-doctoral research assistant in biology and neuroscience at the Scripps Research institute. Through my academic career, I’ve published 19 primary research papers, which have received 600 citations from other researchers in peer-reviewed journals in my fields (see attached CV with list of publications). The publications publications have also been cited in other research. I’m listed as key senior personnel on three grants from the National Institutes of Health (NIH) and the sole recipient of a fourth NIH grant of $500,000. I am in a point of transition in my career. While I continue to be passionate about making an impact on the world through health care, I’m looking to pursue that passion outside of a purely academic environment. In a recent conversation with one of your partners, [Person 1], I was pleasantly surprised to discover that he and I share this passion. He explained to me how his work at [Company Name] improved patient care by restructuring how doctors and hospitals coordinate care. In describing his consulting approach, I realized it was quite similar to the scientific method approach I use in my research. I’m fascinated at the thought of applying my strengths and passions to continue to contribute in a way that’s personally challenging and exciting to me. I have several skills and experiences that would allow me to contribute to [Company Name]: Scientific Method Approach to Problem Solving: Throughout my academic career, I’ve had to develop hypotheses via qualitative assessment, devise experiments and analytical approaches to testing them, and generate conclusions supported by quantitative data. I understand that [Company Name] uses the exact same approach in advising clients – taking client hypotheses, testing them quantitatively and deriving conclusions based on quantitative data. I’m confident that I can transfer this core methodology to help [Company Name] clients solve their problems. Strong Inter-Personal Skills in Cross-Cultural Environments: In my work at WHO, I was responsible for developing a process to improve cancer diagnosis accuracy. This involved working with colleagues and peers in three fields outside of my own, located in 12 countries on two different continents, while speaking two different languages. This project resulted in developing 20 scientific discoveries that have since been incorporated into the diagnosis process of seven international laboratories. I feel that my ability to work with very different kinds of people and situations would be useful in working with the diversity of people that make up [Company N ame]’s clientele. Proven Track Record in Working with Senior Decision Makers: In my research, field, and grant seeking work, I’ve learned to understand, work with, and influence executives at funding agencies and research institutes. While I’m glad my research has been well received, I am deeply proud that my work has been utilized by others. This is directly the result of my developing and cultivating relationships with the most influential and powerful people in my field. I have no doubt I could do the same with [Company Name] clients.
I thank you in advance for your time and consideration. Sincerely,
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Candidate Name
Rewritten Cover Letters Le tters – 306 Original (Experienced Hire – 2 Years of Work Experience) CANDIDATE NAME Address
Phone
E-Mail
Company Name Dear Hiring Manager, I would like to express my sincere interest in becoming an Associate Consultant with [Company Name] in Jakarta. In addition to an excellent academic record, my proven ability to utilize analytical problem solving acumen to deliver measurable business results will allow me to quickly become a highly effective team player in the [Company Name] team. However, what makes me a truly unique candidate is my entrepreneurial mindset that adds insight and innovation to powerful teams. Upon joining [P&G] in 2013, I led P&G Singapore $36M distributor operations responsible for 40% of {BBN } total FMCG business. The business was plagued with declining revenue and rising cost from a tightening labor market. In close collaboration with the distributor’s CEO, I developed innovative solutions to refocus his business strategy. Utilizing statistical statistical skills and conducting interviews with key market players and trade visits, I demonstrated the need to decrease total store coverage and shifted our resources toward specialty stores where {This sentence we could build a sustainable competitive advantage. In order to further increase revenue, I developed a B2B should be business model mo del where we would supply supp ly P&G products produc ts to business busin ess end-users. end-us ers. [The interventions led to overall earlier in this revenue increase of 12% and a cut of operational expenses of 3%.]
paragraph.} Having delivered outstanding business results through innovation, I was entrusted to lead P&G ASEAN eBusiness. Despite representing representing less than 1% of overall business, ecommerce was viewed by management as the key growth contributor. By integrating go-to-market, go-to-market, brand, and supply chain functions, I developed a strategy focused on speed and agility. From there I led regional Joint Business Planning with eretailers, customer team, and Baby Care business unit to develop an end-to-end brand master plan for Pampers to {This should drive targeting, conversion, and basket size. [Pampers ecommerce business grew by 2.8X to $4M through gaining be the topic share 12 points ahead of national share.] sentence. As the ecommerce channel continued to grow, I led the team to develop an open marketplace business model to tap on the growth of regional players such as Qoo10 and Lazada. The business model leveraged our distributors to operate as merchants on marketplace via a last mile 3PL. The marketplace business model contributed to 65% of overall ecommerce growth, [closing the financial year at 6.5X to $14M]. In recognition of over-delivering over-delivering growth targets and bringing innovation, I was awarded Global CEO award for Best Employee in Singapore. I will leverage these same problem solving skills and entrepreneurial spirit in my work at [Company Name]. My track record of achieving business success with high-performing teams will spur me to fulfill my potential i n [Company Name], where te amwork is cultivated cu ltivated and an d individual individu al talents are recognized recogni zed and strengthened. I am deeply attracted to a consulting role with [Company Name], as it will enable me to leverage my business experiences e xperiences to deliver delive r sustainable sustainab le solutions solutio ns for our clients, tra nsforming their potential poten tial in performance. per formance. Given [Company Name]’s reputation of providing high-impact solutions to customers, and commitment to train and develop capability, joining [Company Name] represents a big opportunity to upgrade my skills and business acumen. I would be honored to join the [Company Name] team. Thank you for your time and consideration, I look forward to interviewing with your team. Sincerel Candidate Name
Too many details. Good on-the-job measurable measurable results; emphasize those achievements and cut the details.
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Rewritten Cover Letters – 306 Revised (Experienced Hire – 2 Years of Work Experience) CANDIDATE NAME Address
Phone
E-Mail
Dear Hiring Manager, I would like to express interest in becoming an Associate Consultant with [Company Name] in your Jakarta office. I’ve been working at Proctor and Gamble (P&G) Singapore in several leadership roles since graduating two years ago from Babson College (Cum Laude, Math SAT 720, 96th percentile). Based upon my track record of dramatic revenue growth across multiple projects at P&G, I was recently recognized as the “Best P&G Employee” for all of Singapore. My track record at P&G demonstrates the kind of skills I would be able to bring to [Company Name]: •
•
•
Increasing B2B customer segment sales by 12% while leading P&G’s largest distributor operations in Singapore. Growing regional ecommerce revenues for Pampers by 180% and local market share by 12 points in two years as the leader of P&G’s South East Asia e-business operations. Growing sales by 550% to $14 million mil lion for P&G’s open marketplace e-commerce project – an initiative that I led to counter growth of regional online competitors.
These measurable results were achieved through a combination of rigorous analysis to identify growth opportunities, collaborations with P&G partners, suppliers and resellers, and energetic leadership to make results happen. Within P&G, such a track record of tangible revenue growth is considered highly unusual for someone with only two years of professional work experience. I am confident that I can transfer the skills that I used at P&G to working with [Company Name] clients to achieve their objectives. Unlike other candidates at my level of work experience, I have had P&L operating experience. This credibility may be helpful in developing working relationships with [Company Name] clients that may be skeptical of a consultant that lacks such experience. Thank you for your time and consideration. Sincerely, Candidate Name
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