Customer Relationship Management Term Paper On COMPANY-DLF LIMITED(Commercial COMPLEXEs)

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=+ Japdjyp V}ab}dg Ycl ‚M`b‗ Yòely Odjj`kb ‟ IJH @VJ

Yra rlles dba @ }ldi dk d}yòjl ak Gd}ely`kb Gpav`d dki ildjs r`yc car d oagvdkp kd}}arjp ilh`kls `ys `ki|sy}p dki hd`js ya sll d vaylky`dj yc}ldy ya `ys m|s`klss rcòc oa|ji lxlky|djjp ml ycl ildyc ekljj+ Ha} ldgvjl* D`}ylj `s ycl m`b oagvly`yàk ha} g|sò `ki|sy}p s`kol yclp d}l g`ky`kb ga}l gaklp ak Cljja Y|kls ycdk ycl y|}kaxl} ah jd}bl g|sò djm|gs* yljlv}lslkol cds b`xlk d`}j`kls d }|k ha} ycl`} gaklp* djd}g ojaoes cdxl mllk jd}bljp }lvjdoli mp ycl ‚djd}g‗ h|koyàk ak a|} gam`jls dki sa ak…dma|y car ycl ha}ol ycdy }ldjjp ilsy}aps d m|s`klss odylba}p ialsk‐y blkl}djjp oagl h}ag ycl ‚amsl}xdmjl‗ oagvly`yàk svdol dkpga}l+ Lgvcds`~`kb ycdy* ga}l ycdk lxl} kar* oagvdk`ls ( gd}ely`kb gdkdbl}s klli ya ellv ycl`} vl}`vcl}dj x`sàk ‚ak‗ djj ycl y`gl+ Dk `kyl}lsy`kb amsl}xdyàk rds gdil dma|y @VJ ml`kb ycl ‚klr‗ oagvly`yàk ya ycl gli`d `ki|sy}p dki car ycl @VJ socli|jls d}l dhhloy`kb ycl gax`l jd|koc idyls dki ycl m|s`klss ah

ycl g|jy`vjlls+ _`kol ycl vdsy akl rlle* IJH @VJ cds jd|kocli dk ‚avlk vdkbd‗ r`yc `ys gd`ksy}ldg dixl}y`s`kb+ Rcdy `s ga}l* |kjèl rcdy akl g`bcy lvloy yclp d}l kay n|sy ba`kb dhyl} ycl gli`d `ki|sy}p* ycl`} dis xl}p s|myjp yd}bly dkpyc`kb ‚lkyl}yd`kglky‗ }dkb`kb h}ag y}dxlj `ki|sy}p ya gli`d+ Yclp d}l v}a|ijp v}aojd`g`kb ycdy djj aycl} ha}gs ah lkyl}yd`kglky d}l ‚vdssl‗ a} ‚`khl}à} dy mlsy‗ dki ‚sdmsl mdid‗ yòely `s IJH @VJ+

?+ @Y `kh}dsy}|oy|}l s|vva}y`kb O]G R`yc IJH"s b}aryc* mayc `k yl}gs ah blab}dvcòdj sv}ldi dki i`xl}s`hòdyàk* ycl }ajls dki }lsvaks`m`j`y`ls ah @Y h|koyàk cdxl djsa mllk hdsy ocdkb`kb axl} d vl}ài ah y`gl+ IJH"s @Y' h|koyàk ydels od}l ah djj ycl @Y'}ljdyli dsvloys do}ass ycl b}a|v #loj|i`kb NXs) ''' `kh}dsy}|oy|}l gdkdblglky* v}ao|}lglky ah `ki|sy}p'svlo`hò sydkid}i sahyrd}l dki ycl`} `gvjlglkydyàk* `gvjlglkydyàk ah dixdkoli ylockajabòdj v}ai|oys+ R`yc IJH cdx`kb na`kli cdkis r`yc @MG ha} ylockajabp vd}ykl}sc`v* lylks`xl @Y `k`y`dy`xls d}l ml`kb ydelk `k yl}gs ah m}`kb`kb ycl jdylsy `kh}dsy}|oy|}dj dki sahyrd}l ylockajab`ls ya IJH* ya s|vva}y `ys xdsy `kh}dsy}|oy|}l do}ass @ki`d* ha}g`kb ycl mdoemakl ah djj v}aolssls dki h|koyàks+ Ylockajabp'vd}ykl}sc`v r`yc @MG> IJH cds v`yocli `k @MG ds d ylockajabp vd}ykl}* yc}a|bc d Ylockajabp Vd}ykl}sc`v Db}llglky* ha} ylk|}l ah 46'pld}s ya m}`kb'`k `kkaxdy`xlklss dki ra}ji'ojdss ylockajab`ls ya ellv vdol r`yc ycl o|}}lky y}lkis+ Mcd}y` ds oakkloy`x`yp vd}ykl}> IJH cds y`li |v r`yc Mcd}y` D`}ylj ya s|vva}y `ys c|bl `kh}dsy}|oy|}dj oakkloy`x`yp+ Yc`s y`l |v v}axìls IJH r`yc GVJ_ XVK oakkloy`x`yp mdoemakl yc}a|bc d iliòdyli jldsli j`kl r`yc slo|}li oakkloyàks ya djj IJH ahhòls! jaodyàks do}ass ycl oa|ky}p+ @gvjlglkydyàk ah L]V> L]V* `gvjlglkyli r`yc ycl cljv ah ]dgoa _psylgs* cds mllk }ajjli'a|y s|oolssh|jjp }lvjdo`kb ycl sydkidjakl jlbdop spsylgs }lsì`kb ak i`hhl}lky vjdyha}gs+ ]dgoa L]V `s dk `kylb}dyli rlm'mdsli spsylg ycdy oagv}`sls djj gai|jls vl}yd`k`kb ya IJH"s m|s`klss h|koyàks mdsli ak d |k`h`li vjdyha}g+ Yc`s cds cljvli `k sydkid}i`~dyàk ah v}aolssls do}ass ycl Oagvdkp dki `ys m|s`klss |k`ys+ @ky}dkly ( Ra}ehjar Gdkdblglky> IJH* r`yc ycl cljv ah @MG* cds ilxljavli IJH @ky}dkly va}ydj ha} `k'ca|sl lgvjaplls+ Oa}va}dyl `ky}dkly hdo`j`ydyls oagg|kòdyàk dki doolss ya Oagvdkp"s scd}dmjl oa}va}dyl }lsa|}ols!`kha}gdyàk+ @y cds djsa `kylb}dyli ra}ehjars ya `koa}va}dyl ilvd}yglkys" h|koyàks dki v}aolssls* gde`kb `y ga}l }lj`dmjl dki hdsy+ Oagvj`dkol'Gak`ya}`kb _psylg> Ya y}doe dicl}lkol ya h`j`kb ah sydy|ya}p sydylglkys ya }lsvloy`xl baxl}kglky mai`ls* d spsylg `s `k vjdol ycdy lks|}ls djj ycl oagvj`dkols d}l gly ak y`gl+

I`b`y`~dyàk ah ]loa}is> Djj }loa}is s`kol IJH"s `kolvyàk ' `koj|i`kb o|syagl} oav`ls ah db}llglkys* h`kdko`dj }loa}is* dvv}axli i}dr`kbs* oav`ls ah dvv}axdjs dki baxl}kglky sdkoyàks dki aycl} sydy|ya}p }loa}is* lyo+ ' cdxl mllk i`b`y`~li ya lks|}l v}lsl}xdyàk ah }loa}is `k idydmdsls ds rljj ds ya hdo`j`ydyl d hdsyl} }ly}`lxdj ds dki rclk }lt|`}li+ Blab}dvcòdj @kha}gdyàk _psylg> Ds y}doe`kb ah c|bl jdki mdke cds mloagl xl}p o}|o`dj ha} lhhloy`xl |y`j`~dyàk a} ilo`sàk'ya v|}ocdsl v|}vasls5 IJH cds |kil}bakl d v`jay ha} i`b`y`~dyàk ah jdki }loa}is ha} akl ah `ys m|s`klss |k`ys+ Ycl dvvjòdyàk `s `kylkili ya ellv y}doe ah dot|`}li jdkis ds rljj ds v}asvloy`xl jdkis ha} dot|`s`yàk v|}vasls* v}axì`kb }ldj'y`gl dxd`jdm`j`yp ah s|oc }loa}is ya ycl gdkdblglky+ Ycl dvvjòdyàk `s ml`kb |kjldscli ya ycl }lt|`}lglkys ah IJH"s aycl} m|s`klss |k`ys `kxajxli `k jdki v}ao|}lglky+

9+ ]lylkyàk sy}dylb`ls •

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IJH }loabk`~ls ycdy oagvlksdyàk `s d elp i}`xl} ya dyy}doy dki }lyd`k ydjlky+ HP =662'63 r`yklssli `ky}ai|oyàk ah xd}`dmjl oagvaklky `k ycl sdjd}p sy}|oy|}l j`keli ya `ki`xì|dj EV@"s+ Lgvjapll _yaoe Avyàks _oclgls `ky}ai|oli mp ycl Oagvdkp cdxl mllk ly}lgljp s|oolssh|j do}ass i`hhl}lky jlxljs+

<+ Lhhloy`xl O|syagl} ]ljdyàksc`vs>

IJH `s `k ycl v}aolss ah slyy`kb |v spsylgs odvdmjl ah cdkij`kb d c|bl `kylb}dyli idydmdsl ycdy scdjj ml |sli ha} d|ya oagg|kòdyàk* odjj!jldi gdkdblglky dki `kyl}doy`xl rlm oagg|kòdyàk+ ]lxdgv`kb ah oa}va}dyl rlms`yl ya dooaggaidyl o|syagl} hdo`j`y`ls jèl akj`kl vdpglkys* d|ya'oagg|kòdyàk* dki ?I'rdjeyc}a|bcs ha} klr v}anloys dki oagg|k`yp mjabs cdxl djsa mllk `k`y`dyli+ 8+ Lgvjapll _l}xòls>

@k`y`dy`xls d}l ak ya v}axìl lgvjapll sl}xòls r`yc ldsl dki svlli+ @Y ilxljavglkys cdxl mllk yd}blyli ya lkcdkol lgvjapll v}ai|oy`x`yp dki lgvjapll }lylkyàk mp hdo`j`ydy`kb @kyl}kdj Nam'vasy`kb gai|jl ak ycl `ky}dkly+ 2+ _lo|}`yp!@kh}dsy}|oy|}l>

Lhha}ys d}l ak ya v}axìl gd`g|g idyd slo|}`yp `k ycl a}bdk`~dyàk+ Ycl v}avasli vjdk r`jj djsa ydel od}l ah vcpsòdj slo|}`yp ah IJH hdo`j`y`ls yc}a|bc dixdkoli IX_ spsylgs+ Idyd slo|}`yp r`jj ml hdo`j`ydyli mp `ky}ai|o`kb ]_D yaelks ha} doolss ya oagv|yl}s+ Ycl @Y `kh}dsy}|oy|}l v}aolssls d}l djsa ml`kb vjdkkli `k dooa}idkol r`yc ycl @_A =6666 ol}y`hòdyàk+

3+ Oa}va}dyl _ao`dj ]lsvaks`m`j`yp>

Oa}va}dyl _ao`dj ]lsvaks`m`j`yp `s `kylb}dyli `kya ycl Oagvdkp"s m|s`klss sy}dylbp ah M|`ji`kb @ki`d dki mloag`kb ycl ra}ji"s gasy xdj|li }ldj lsydyl ilxljavl}+Oagvdkp cds mllk ycl ha}l}|kkl} `k `ky}ai|o`kb sy}|oy|}li ilxljavglky ah ra}ji ojdss yarksc`vs* vjayyli oajak`ls* oaggl}o`dj dki }lyd`j yarl}s dki oakiag`k`|gs `k @ki`d+ @y cds mllk ycl h`}sy ya `ky}ai|ol `kyl}kdyàkdjjp }loabk`~li j`hlsypjl `gv}axlglkys `k @ki`d* rcòc cdxl kar mllk diavyli mp aycl} ilxljavl}s dki d}l sjarjp y}dksha}g`kb ycl @ki`dk jdkisodvl+ Rc`jl IJH oaky`k|ls ya o}ldyl ra}ji ojdss `kh}dsy}|oy|}l* `y cds kay jasy s`bcy ah `ys }lsvaks`m`j`y`ls ds d sao`dj dki loakagò ocdkbl dblky do}ass xd}à|s slbglkys+ Dy IJH* rl d}l oagg`yyli ya m|`ji @ki`d h}ag ycl b}dss}aays* ycl}lmp lk}òc`kb dki lkcdko`kb ycl t|dj`yp ah j`hl ah `ys vlavjl+ Ycl Oagvdkp cds gdil s`bk`hòdky `kxlsyglkys `k oagg|k`yp rljhd}l `k`y`dy`xls ha} lgvjaplls* oagg|k`yp dki ycl |kil}' v}`x`jlbli yc}a|bc li|odyàk* y}d`k`kb* cldjyc* lkx`}akglky* odvdo`yp m|`ji`kb dki }|}dj' olky}ò `kyl}xlkyàks

_\BBL__Y@AK_ 4+ Bly d yajj h}ll k|gml}'Gdkp ah ycl vlavjl rca d}l `k klli ah sljj`kb ycl`} cagl ia kay lxlk cdxl ycl gaklp ha} d vcakl* sa cdx`kb d yajj h}ll k|gml} r`jj lkdmjl yclg ya odjj pa| h}ag d vdp vcakl+ =+ Ia kay }ljp loj|s`xljp ak ycl rlm ha} pa|} }ldj lsydyl m|s`klss'Gdkp vlavjl rca d}l `k ycl v}aolss ah jas`kb ycl`} cagl r`jj kay cdxl doolss ya ycl `kyl}kly+ ?+ Cdxl d badjs v}ab}dg' Cdx`kb d badjs v}ab}dg r`jj jly pa| ya ml drd}l ah oakoj|s`xljp rcdy vjdols pa| ils`}l pa|} }ldj lsydyl m|s`klss ya ba+ 9+ O]G o|syag`~dyàk ha} }ldj lsydyl dblkys r`yc g|jy`'j`kb|dj dki g|jy` o|}}lkop s|vva}y dki O]G `kylb}dyàk <+ Ycl oagvdkp odk |sl mjabs dki sao`dj klyra}e`kb s`yls ya }ldoc o|syagl}s x`d Dixl}y`slglkys+

]LHL]LKOL_ •

cyyv>!!rrr+`ki`d`khaj`kl+oag!Gd}elys!Oagvdkp!H|kidgl cyyv>!!rrr+`ki`d`khaj`kl+oag!Gd}ely s!Oagvdkp!H|kidglkydjs!Gdkdblg kydjs!Gdkdblglky' lky' I`so|ssàks!IJH'Jyi!
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cyyv>!!m}ael}s}lva}y+mjabsvay+oag!=663!60!ijh' cyyv>!!m}ael}s}lva}y+mjabsva y+oag!=663!60!ijh'dkk|dj'i`}loy dkk|dj'i`}loya}s'}lva}y' a}s'}lva}y'=662' =662' =663+cygj

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cyyv>!!lk+rè`vli`d+a}b!rè`!IJHQJ`g`yli

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cyyv>!!rrr+ijh+`k!ijh!rog!oakkloy!ijhQoaggak!IJHQ_@YL!CAGL cyyv>!!rrr+ijh+`k!ijh!rog!oakkloy!ijhQoa ggak!IJHQ_@YL!CAGL!YAV%J@KE! !YAV%J@KE! @kxlsya}s!Axl}x`lr

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cyyv>!!lk+rè`vli`d+a}b!rè`!_djlsha}ol

_AGL @GDBL_ AH IJH OAGGL]O@DJ OAGVJLSL_

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