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Descripción: Trouble sheet Jose James no beginning no end
Spurred by advances in processing power, memory, storage, and an unprecedented wealth of data, computers are being asked to tackle increasingly complex learning tasks, often with astonishing success. Computers have now mastered a popular variant of p
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1. What type(s) of control—feedforward, concurrent, or feedback—do you think would have been most useful in i n this situation? Eplain your choice(s). !eedforward control control would have been the most useful type of control in this situation. "he #eepwater $ori%on accident had massive implications for the health of workers and nearby residents, the economy, and the environment. &' had a responsibility to take the potential daners of their drillin operation seriously and plan for potential problems. "here should have been backup protections to prevent accidents like the one that occurred. t the very least they should have practiced concurrent control. t the *rst sins of a problem they should have taken whatever actions were necessary to prevent the type of disaster that occurred. +. sin Ehibit 1-+, eplain what &' could have done better. better. !irst the company needed to measure me asure their actual performance. "hey needed to look at their practices and analy%e the data that they were receivin from enineers on the site to determine whether or not the work was bein completed in the proper manner the eternal reulations set by overnin bodies for oil drillin operation. When issues were discovered they needed to be taken seriously by people at all levels of the company and appropriate action needed to be taken to prevent the eplosion which endanered both &' empl oyees and residents in the area. /anaement needed to act 0uickly and in whatever manner was necessary to prevent the identi*ed problems from escalatin. . Why do you think company employees inored the red 2as? $ow could such behavior be chaned in the future? "here are likely likely multiple reasons. 3t sounds as if the company company was puttin pressure on those involved in the pro4ect to complete it 0uickly reardless of any issues that may arise so that they could ain the upper hand on their competitors. #ue to the obsession with competitive advantae and pro*t, the company failed to foster a culture that placed any value on safety and environmental issues. 5ome of the enineers brouht these issues to li ht but they were routinely inored by manaement. "his creates an atmosphere discouraes employees from identifyin problems. 6. What could other orani%ations learn from &'7s mistakes? 8rani%ations should use this disaster as a reminder that puttin pro*t before safety can cost far more in the lon term. &' is now sub4ect to billions of dollars
in *nes due to their nelience. 8ther orani%ations should also use this as a lesson that cultural values are fostered by upper manaement. 3f upper
manaement inores safety violations, ethical breaches, and other issues these issues will also be inored by lower level employees. "here is no incentive for employees to uphold hih standards of work if upper manaement does not value the same. &aae &lunders 1. What type of control—feedforward, concurrent, or feedback—do you think would be most important in this situation? Eplain your choice.
5tudents should reali%e that all three types of control are necessary. sk to ive eamples of how each type of control could have been implemented in the buildin and test of the &ritish irways terminal. +. $ow miht immediate corrective action have been used in this situation? $ow about basic corrective action?
3mmediate corrective action could have been used in this situation to avoid further damae to consumer con*dence in the new terminal and &ritish irways. While reulations would prevent actions such as the passeners carryin their luae to the terminal, reater communication between the terminal sta9 and customers would have elevated some of the stress and delays from occurrin. . :ould &ritish irways7 controls have been more e9ective? $ow?
ny pro4ect of this scale is bound to have some problems. 3t would be unrealistic to have all of the elements workin perfectly on the *rst day and issues like the broken hand dryers are an everyday occurrence. !rom the last pararaph in the case, students will see that &ritish irways did attempt to test the terminal. 8ne area that miht have been improved by more e9ective control mechanisms was the trainin of terminal personnel.
6. What role would information controls play in this situation? :ustomer interaction controls? &enchmarkin?
:onsiderin the bene*ts of benchmarkin, a ood eample of how not to implement a baae transportation system can be found at #enver 3nternational irport. "he automated baae system implemented in 1;;< at an initial cost of 1-= million rew by >1 million per day durin months of modi*cations and repairs. 8ver the years, the system never worked well, and in uust +<, the airport eventually abandoned the system.