JAYPEE JAY PEE
INSTITUTE OF
INFORMATION TECHNOLOGY
Summer Internship Report Airl Ai rlin inee Ticket Tick et Book Bo okin ing g Syste Sy ste m Anal An alys ysis is
AIR I NDI A M R. M U K E S H S A R E E N (DY. (DY. GENE RAL MANAGE R (IT) ) 12104746 JU NE 20 15 - JU LY 20 15
G A N D H A RV B H A G AT IT
COMPANY BACGROUN! Air India is a state-owned flag carrier, the oldest and the largest airline of India. It is a part of the Indian government-owned Air India Limited (AIL) which is renamed as Air India Ltd. The airline operates a fleet of Airbus and Boeing aircraft serving Asia, Australia, urope and !orth America. Its corporate office is located at the Air India Building at !ariman "oint in #outh $umbai. It is the %&th largest airline in Asia. Air India has two ma'or domestic hubs at Indira andhi International Airport and hhatrapati #hiva'i International Airport. An international hub at *ubai International Airport is currentl+ being planned. #ome si decades ago in August %/, the Indian air transport industr+ was nationalised to provide safe, smooth and economic air travel to the people. It involved eight warring airlines with different wor0 cultures, horrendous safet+ record, disastrous financial conditions because of cut-throat competition and inefficient management in some. Thus come into eistence Indian Airlines orp and Air India Ltd to operate do mestic and international long haul services. The nationalisation was also epected to spur growth, promote economic activit+, rush assistance in times of natural calamities li0e flood, famine and earth1ua0e, foster national integration and, above all, serve as the second line of defence in the event of war with another countr+.
It must be conceded that the nationalised airlines fulfilled most of the epectations of the nation, particularl+ at times of natural calamities and during the wars with hina and "a0istan. These apart, bringing remote places of the countr+ into the mainstream b+ connecting them with air service need not be told. Air India is the %&th largest airline in Asia, serving 2 destinations worldwide, an d, with its affiliated carriers, serves over %33 cities. Air India has code share agreements with twelve other international airlines. In 23%3, Air India is epec ted to 'oin #tar Alliance, the world4s largest airline alliance.
CORPORATE "ISION
"ision
To be among top five Asian airlines in terms of 5ield, "rofitabilit+, "roductivit+, #i6e and 7ualit+
Mission
8ocus on customer satisfaction row with emphasis on sustained profitabilit+ "rovide eciting and satisf+ing wor0 environment to retain and develop emplo+ees
committed to orporate 9ision 8ocus on social responsibilit+ : environment ; communit+
O#$e%ti&es
Achieve unit revenue, unit cost, profitabilit+, productivit+ and service level targets, based on benchmar0ed parameters
E'ISTING SYSTEM FOR AIR IN!IA
8or its
s boo0ing and tic0eting offices all over the world using its closed user group domestic networ0 and #ITA>s international networ0 is also connected with the *eparture ontrol #+stem through a ?A! connection using =*L and 8rame s *# activities at present include as an airline handling own flights, handling agents of other airlines and handling all flights at ochin Airport. Air India conforms to Article of IA@ code of conduct for the regulation and operation of <#. Air India>s reservation s+stem also conforms to the IATA standards with regard to Airlines reservations interline message procedures. #imilarl+, Indian Airlines uses two IB$ $ainframe s+stems, which are configured with redundant configuration with full disaster recover+ for its
8l+er "rogram points for different airlines (Indian Airlines, Air India, Air 8rance), #TA< records for Auto creation of "assenger !ame, ontact, 88" !umber for "!<, @n-line 8light Anal+sis etc. Indian Airlines has computeri6ed chec0-in facilit+ available on its networ0 covering more than FG of the total passengers from /H locations and can serve an+ airline at these airports using *I8AT lin0s or as handled airlines. This s+stem offers value added facilities li0e through chec0-in of both *omestic ; International "assengers on Indian Airlines and other carrier flights, Tele chec0-in, it+ chec0-in,
Current Ti%(et Boo(in) Ch*nne+s ,or Air In-i*.
ompan+ ?ebsiteJTravel *es0 @nline "ortals ($a0e$+Trip, oIbibo, 5atra, etc. ) Travel Agents
urrentl+, about F3G of the total revenue is generated from travel agents, 23G from the
AI office(onlineJoffline) and 'ust %3G from the online portals. Airlines are moving towards differential pricing so as to promote online portals. This will help airlines save on sales and distribution costs.
@ur prime focus will be based on increasing sales and revenue through the first 2 channels as the compan+ earns better profit via them than from the agents.
PROPOSE! MO!EL.
Pre-i%ti&e An*+/sis usin) !*t* An*+/ti%s too+s to tr*ns,orm the Air+ine in-ustr/
"redictive anal+tics loo0s at what has happened to date, and applies statistical models to reliabl+ forecast what will happen net. It sounds a little bit li0e magic, but it>s actuall+ 'ust math. "redictive anal+tics lets +ou infer what a person (customer, patient, citi6en, emplo+ee, etc.) will do in the future based on the information +ou have about that entire population and what that individual has done before. 5ou can then group people together based on these individual predictions to pro'ect what those segments of the population will do in the future. In comparison, historical anal+tics focuses on what has happened previousl+. It lets +ou trac0 results over time and determine meaningful trends. istorical anal+tics uses reports, charts, graphs, and other t+pes of data visuali6ations to ma0e information as accessible as possible. A business can then see which methods have brought the greatest success over time, and then further invest in the most effective methods going forward.
"redictive anal+tics continue to factor heavil+ into how prices are set for toda+>s airlines. Air travel remains a low-profit margin industr+ and the abilit+ to forecast fluctuations in demand is critical.
Bene,its o, Pre-i%ti&e An*+/ti%s istorical anal+tics are critical for ma0ing sense of what>s happened to date. But here are some advantages of incorporating predictive anal+tics into +our business> decision-ma0ing framewor0, which can be defined as KThe Triple AM A)i+it/ M istorical anal+tics re1uires a certain amount of time to pass in order to derive
meaningful conclusions, so it ta0es longer to see which strategies are beneficial and which are failing. "redictive anal+tics, in contrast, encourages constant testing and iteration as it doesn>t re1uire as much observation in order to come to a robust conclusion. It gives companies the agilit+ to tr+ new and different methods and 1uic0l+ d etermine how effective the+ will be going forward. A%%ur*%/ M The statistical methods used in predictive anal+tics are built to calculate the
probabilit+ of their accurac+. This allows decision ma0ers to be informed of the ris0s of rel+ing
on a given prediction, as opposed to historical anal+tics, where it is more of a sub'ective call as to how accurate a pro'ection will be. !e*+in) 0ith A#sent !*t*M "redictive anal+tics can be most instructive when there is
insufficient historical data : or when the past is not representative of the future. 8or eample, if a retailer is epanding into a new ac1uisition channel or introducing a new product categor+, it will not be able to rel+ on a historical baseline. "redictive anal+tics would enable it to ma0e decisions even in the absence of past eperience. To summari6e, predictive anal+tics and historical anal+tics both attempt to give an organi6ation insight into what strategies the+ should pursue going forward. owever, predictive anal+tics enables organi6ations to adapt more 1uic0l+ to ch anging conditions, pinpoint how li0el+ their strategies are to succeed in the future, and ma0e decisions even in the absence of historical data.
TECHNOLOGY USE!.
C!N1Content !e+i&er/ Net0or(2 #/ AAMAI.
@ptimi6e the web eperience for travelers on an+ device. To deliver a compelling w! "#$%&' ever+ time, travel companies must understand when and how travelers are using web and mobile devices and networ0s to search, shop, bu+ and share. @nline brands need a partner to optimi6e their web eperience and ensure that customers are engaged, lo+al and transacting. 8or hundreds of the world>s travel sites, that partner is A0amai. A0amai>s '&& *+%,$ &w$ (/DN) and cloud services help deliver mobile-optimi6ed websites and applications, enabling a %-3+% w! "#$%&' that helps increase online boo0ings for connected devices and des0tops, build customer lo+alt+ and improve productivit+ across emplo+ees and partners.
Pro-u%tsM
A0amai ?eb "erformance #olutionsM onnected audiences epect instant, reliable, secure access to websites and applications : from an+ device, an+where. A0amai ?eb "erformance #olutions help +ou engage consumers with fast, personali6ed online eperiences, enabling +ou to increase revenue opportunities, gain IT agilit+ and scale globall+.
A0amai $edia *eliver+ #olutionsM onsumers epect a flawless viewing eperience and instant access to high definition video content on an+ screen. *elivering software updates, games, social media, news and other content must also be seamless, fast and scalable. A0amai $edia *eliver+ #olutions help +ou engage audiences globall+ b+ deliver+ content at the highest 1ualit+ wherever and whenever users want N without having to build out costl+ infrastructure N to scale with the growth and compleit+ of different connected device t+pes.
A0amai loud #ecurit+ #olutionsM @nline threats are constantl+ changing. @ffering protection against the largest and most sophisticated attac0s, A0amai helps +ou safeguard +our websites and other Internet-facing applications from the ris0s of downtime and data theft. Built on the A0amai Intelligent "latform, A0amai loud #ecurit+ #olutions provide the scale to stop the largest *istributed *enial-of-#ervice (**o#) and web application attac0s without reducing performance, as well as intelligence into the latest threats and the epertise to adapt to shifting tactics and attac0 vectors.
A0amai loud !etwor0ing #olutionsM Business and consumer users epect fast, high1ualit+ application and video eperiences, regardless of location or device. A0amai loud !etwor0ing #olutions help boost enterprise productivit+ and revenue b+ accelerating in branch applications, reducing enterprise networ0 costs and successfull+ bringing the Internet and public clouds into the enterprise networ0.
A0amai !etwor0 @perator #olutionsM #ubscribers epect a broadcast 1ualit+ eperience with engaging video content on an+ device. A0amai !etwor0 @perator #olutions help providers operate a cost-efficient networ0 that capitali6es on traffic growth and new subscriber services b+ reducing the compleit+ of building a ontent *eliver+ !etwor0 (*!) and interconnecting it across providers.
A0amai #ervices ; #upport #olutionsM A0amai4s #ervices ; #upport team inspires innovation and removes compleit+ as +our online strategies evolve, integrating and deplo+ing solutions with ease and 0eeping online business running smoothl+ 2HF. @ur Internet eperts around the globe are an etension to the enterprise, leveraging more than a decade of eperience to provide world-class support, problem resolution and customi6ed service : ensuring optimi6ed online success for all of our customers.
SEGMENTATION AN! TARGET MARET. I-enti,i%*tion o, Se)ments.
Tit+e
Se)ment 3 Lo0 In%ome
Se)ment 4 Mo-er*te In%ome
Se)ment 5 Hi)h In%ome
In%ome
Low
$oderate
igh
Us*)e R*te
Low
$oderate
igh
"*+ue ,or Mone/
igh
igh
LowJigh
Ps/%ho)r*phi% Se)ment*tion.
Air India has a strong image of an official national carrier. $ost of the government officials, bureaucrats including the "resident and "rime $inister
of India travel b+ Air India. "eople who are travelling b+ Air India since the past few decad es are still lo+al to it.
M*r(et Se)ment*tion
*emographic #egmentationM (Income Based)
Business lassM Boeing FDF *reamliner, %D business class seats conom+ lassMBoeing FDF *reamliner, 2/D econom+ seats
eographic #egmentation
International $ar0et
*omestic $ar0et
Justi,i%*tion ,or %hoosin) the se)ments
Se)ment3 Lo0 In%ome
Se)ment3 Mo-er*te In%ome
Me*sur*#i+it/
The current sales in this segment are low. "referred onl+ in case of emergencies
The sales in this This segment segment is increasing constitutes the ma'or as the+ now constitute portion of business a ma'or share of class travel. #ales in passengers this segment in growing
A%%essi#i+it/
!ewspapers,
!ewspapers,
Su#st*nti*+it/
A ma'or portion of domestic mar0et belongs to low income group
$iddle income group in the countr+ is growing
igh income group is also growing in the countr+
A%tion*#i+it/
Low fares on advance boo0ing can attract this segment
Low fares and good customer service and in-flight crew service will attract this segment
ustomer service, inflight crew service and 8re1uent 8l+er miles can attract this segment
T*r)et M*r(et Str*te)/
Se)ment3 Hi)h In%ome
Air India should follow a $ulti-#egment strateg+ to target different segments.
M*r(etin) Mi6 3 Low 8ares, conom+ lass Travel, as+ tic0et boo0ing via travel des0Jonline, Ads through papers, radio, T9s
M*r(etin) Mi6 4 LowJ$edium 8ares, conom+ lass Travel, tic0et boo0ing via websitesJtravel des0sJmobiles, Ads through papers, online media, mobileads.
M*r(etin) Mi6 5 !ormalJigh 8ares, BusinessJconom+ lass Travel, Tic0et-boo0ing via websitesJtravel des0sJmobilesJagents, Ads through papers, online media, mobile-ads.
Se)ment 3 Lo0 In%ome
Se)ment 4 Mo-er*te In%ome
Se)ment 5 Hi)h In%ome
