Slides from a Powerpoint presentation by Cambridge Analytica, showing its data and digital marketing strategy around Donald Trump's presidential campaign
Slides from a Powerpoint presentation by Cambridge Analytica, showing its data and digital marketing strategy around Donald Trump's presidential campaign
Slides from a Powerpoint presentation by Cambridge Analytica, showing its data and digital marketing strategy around Donald Trump's presidential campaign
Cambridge Vocabulary for IELTS
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pet cambridge
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Vocabulario avanzado para estudiantes que se vayan a presentar al CAE
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Data and Digital Marketing Debrief: Trump for President
Why Cambridge Analytica Starting from Scratch When we started on the campaign (second week of June) the Trump Campaign had no speakable data infrastructure. ● ● ● ● ●
No database of record Many disparate data sources No data science program (models) No proper digital marketing apparatus Research being done by up to 5 pollsters at one point
Any most importantly: No unifying data, digital and tech strategy.
Audiences
Turnout Likelihood
Core Clinton
Clinton
CoreTrump
GUN RIGHTS
Persuasion
IMMIGRATION
Deterrence
GOTV
Disengaged Clinton
Disengaged Trump
Deadbeat -0.2*
0.2
Candidate preference
Trump
ECONOMY
Persuasion Digital Marketing: Process 1.
Ingested data and audience profiles from the data team
2.
Devised communications to best promote a story to these individuals
3.
Executed digital ad buys across 30+ inventory sources delivering 1.5 billion impressions
Persuasion Search Advertising Search Query: Trump Iraq War Control The First Impression
Search Query: Hillary Trade Go Negative on Hillary’s Positions and Expose Scandals
Search Query: Trump Economic Plan Drive Traffic To Relevant Issue Pages
Big Ticket Items YouTube Mastheads Displayed different versions of the masthead depending on location of the site visitor
