INTERNSHIP REPORT ON PAKISTAN TELEVISION CORPORATION (PTV)
Internship Report submitted to the Faculty of Management Management & Administrative Administrative Sciences in Partial Fulfillment Fulfillment of the Requirements for the Degree of Master of Business Administration.
By Amer Amer Sultan Sultan 11022720-091 MBA (2011-2015)
UNIVERSITY OF GUJRAT Date of Submission 22-01-2013
Name of Program Coordinator
__________________________ ______________ ____________
Signature of Program Coordinator
___________________________ _____________ ______________
ACKNOWLEDGEMENT First of all, I am thankful to Almighty Allah, who enabled me under His tremendous tremendous blessing to write this report. The six weeks Internship Internship program, in the Pakistan Television Corporation is my first experience in my life, where I have learned a lot about its objective, policies, modes and styles of working and cluster of other activities. Although the PTV is the central theme of my “Project Report” behind this limit, the social, moral and ethical aspects of environment have left a crucial and long life impact on my behavior.
I am especially indebted to respected teacher for his valuable information, constructive constructive suggestions, suggestions, constant support, support, encouragement, encouragement, appreciation appreciation and and friendly behavior throughout throughout my project, project, especially especially to Ma’am Ma’am Tuba Javed who who always guided me through the report.
It is with deep appreciation that I wish to acknowledge the dedicated attention of the Dr. Khalid Zia Ramay (GM Marketing Marketing & Sales PTV Islamabad), Islamabad), Mr. Sayed Sayed Khawar Khawar Abbas Abbas Zaidi Zaidi (Manag (Manager er Market Marketing ing & Sales Sales Isla Islamaba mabad) d) and all othe other r persons assisting in this huge work in addition to their routine activities.
I also owe my gratitude gratitude to Mr. Hassan Ahmed Piracha Piracha (Marketing (Marketing & Sales Sales Officers PTV Islamabad), Islamabad), Mr. Qasir Abbas Abbas (Marketing (Marketing Officer Officer PTV Islamabad), Islamabad), and Mr. Ahmed Waqas Waqas (Market (Marketing ing Office Office PTV Islama Islamabad) bad) for their their valuable valuable discussion, which has inspired me in completing this project.
My special thanks to my family for their well wishes, for bearings & moral support in all phases of my study Report. Their love and endless prayers have always been a source of inspiration and determination for me.
Amer Sultan
DEDICATED TO I dedica dedicated ted this report report especiall especially y to my my parents parents and brother brothers s and and friends without whose help and encouragement it would not have been possible. possible. For me accomplish this task within the specific time time period. I was provided with every facility by my father who was necessary in order to complete this task.
CONTENTS Section No:
Title
Page No:
Executive Summary
01
1 .1
Introduction
02
1 .2
Overview of the organization
02
1.2.1
Historical background
02
1.2.2
Nature of the Organization
07
1.2.3
Business Volume
08
1.2.4
Product/service line
08
Tariff Rates
10
1.2.5
PEST Analysis
11
1.2.8
Contribution in economic development
12
Organizational Structure
14
1.3.1
Hierarchy Chart
14
1.3.2
Number of Employees
15
1.3.3
Main offices
15
1.3.4
Introduction of all departments
17
1.3.5
Comments on the organization structure
21
Internee work
22
1.4.1
Introduction of office
22
1.4.2
Details of supervisors
23
1.4.3
Daily timetable
23
1.4.4
Department I worked in
26
1.4.5
Description of the operations
28
1.4.6
Summary of learning
37
1 .5
Conclusion of the report
40
1.5.1
Summary of key conclusion
40
1.5.2
Observation about the sector
42
1.5.3
SW OT Analysis
44
Recommendations
47
References
49
1.2.4.4
1 .3
1 .4
Pakistan Television Corporation
Executive Executive Summary PTV by business is an organization dealing in the sector of television broadcasting. It was formed in 1964 and was the first television channel of Pakistan. Dramas, news, news, programs, talk shows, shows, serials, music shows etc are the basic product of PTV. PTV sells its time to generate revenue. The revenue is generated by playing commercials during the break time of programs. All shares of PTV are held by Government Government of Pakistan. PTV has a contribution contribution towards the economic development both directly and indirectly. The managing director of PTV is elected by the sitting Government. I have done my internship at PTV news Islamabad centre in marketing department. During my internship I had to perform various tasks which are a part of daily work of the marketing officers. I started my work with understanding the work of marketing department by observing employees. The first task performed by me was to to send a fax fax to marketing marketing agency agency for regular regular updates. updates. Then I received the release order and filled contract register according to it. At the next step I had had to forward forward the release order to head office office Karachi to to check availability. After it I received the ad from customer and get it censored. The next step was to forward the ad for playing and then I had to receive the transmission certificate and invoice and forward it to client. The client had to pay for it in 90 business day. day. I also send recovery recovery reminders reminders to client with with the help of Marketing Officers. During my internship I have learned a lot of skills that shall be helpful for me throughout my life. I have improved my communication skills, interpersonal skills, leadership skills, team work, and confidence level a lot. During my internship I came to know that PTV is a very idea of channel that defends the cultural norms, values of our country. It is rapidly moving towards growth and is the market leader currently. I have observed that PTV lacks in having a proper system for recruiting and selection of employees.
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Pakistan Television Corporation
1.1 BRIEF BRIEF INTRODU INTRODUCTI CTION ON The media in the whole world play pivotal role to create an awareness among the masses, which covers all the aspects of life, whether they are related to, economic, social, and political or recreation. It is the media, which has brought the world so closer closer that now it is termed termed as the Global Village Village and it gave gave a new concept of Globalization and opened a new era of advancement in other fields. Considering the importance of the media since from the very inception of Pakistan the need of highly develop and advance media was greatly felt. Thus state owned media in the shape of PTV was introduced in Pakistan. It is not denying the fact that at the time of partition of the indo-Pak subcontinent the present Pakistan Pakistan had not not inherited and and advanced advanced media. Thus the the 50 years of any state are considered to be the childhood age. But in this infant age where it achieved its objectives, there are still grave flaws facing by PTV that need to be addressed.
1.2 Overview Overview of Organiza Organizatio tion n PTV is an organization organization that deals deals in telecast broadcasting broadcasting.. It is a public limited limited company and all its shares are owned by Government of Pakistan. It gives its media coverage all over the country and generates its revenue by the ads that are being played played during various various programs. programs. PTV gives its coverage coverage to almost 91% populations populations of Pakistan Pakistan and in in more than than 53 countries around the the world.
1.2.1 Historical Historical Background Background An important day in the history of communications communications in Pakistan is 26 November. The country’s country’s first pilot pilot Television Television station station went on air from Lahore Lahore that day. day. Television in Pakistan has never looked back. In October 1963, on the recommendations of National Publicity Conference, It was decided by the Government to establish a general purpose Television service in the country with the participation of private capital and under the
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Pakistan Television Corporation general supervision of the Government of Pakistan. As a first step towards the implementation of the decision an agreement was entered into with the Nippon Electric Company of Japan for the setting up of two pilots Television Centre on experimental basis at the company’s cost and risks. The first of these went on air in Lahore on November 26, 1964 and the other at Dacca in December 1964. On the completion of the experiment, which proved successful, successful, these centers were taken over by the Television Television Promoters Company limited a private Ltd. Company in 1965. On 27 th June 1967, this company was latter converted into a public limited company with the Government of Pakistan, M/s. Nippon Electric Company of Japan and M/s Kane Matsu. Gosho Company of Japan as shareholders. The new company was named “Pakistan Television Corporation Limited”. In 1977 Government of Pakistan liquidated all the foreign equity and presently all the shares are owned by the Government of Pakistan.
1.2.1 1.2.1.1 .1 PTV Logo: Logo:
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Pakistan Television Corporation 1.2.1.2 1.2.1.2 PTV Miss Mission ion The mission of PTV is to disseminate accurate and true information and also providing healthy and value oriented entertainment.
1.2.1.3 1.2.1.3 PTV Vision Vision The vision of PTV stands stands to build upon upon the professional professional expertise expertise and excellent excellent tradition and aspire to create positive change in line with the wishes of people of Pakistan.
1.2.1.4 1.2.1.4 4P’s 4P’s of PTV: PTV: The basic basic marketi marketing ng mix 4P’s of PTV is as follow following ing::
Product The Programs, Plays, Shows, Events, Conversation etc. are all the product of PTV
Price The price of PTV is set according to the time slot in which the ad is being played.
Placement PTV’s signals covers more than 90% of the local population and more than 53 countries worldwide. worldwide. It reaches to the target population trough trough satellite and cable network.
Promotion PTV promotes its upcoming programs by playing their trailers on the channel, advertising boards, through sending pamphlets of the programs to the companies.
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Pakistan Television Corporation 1.2.1.5 1.2.1.5 PTV Family Family Now PTV family contains 8 channels channels and they are listed listed as following: following:
PTV HOME
PTV NEWS
PTV SPORTS
PTV NATIONAL
PTV BOLAN
PTV GLOBAL
AJK TV PTV WORLD WORLD (recen (recently tly new inaug inaugur urate ated) d)
1.2.1.5. 1.2.1.5.1 1 PTV HOME PTV Home channel is known known as family channel channel of Pakistan on that that channel Drama sequels, Sessions plays, children’s programs and other Live and recorded programs about religions, cultures, and fun etc. are played.
1.2.1.5. 1.2.1.5.2 2 PTV NEWS PTV News is a news chann channel el of PTV Networ Network k and that that is known known as informa information tional al channel, on that channel News played after every half hour and also played Debates, Talk shows, business updates, whether updates and political updates also played.
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Pakistan Television Corporation 1.2.1.5. 1.2.1.5.3 3 PTV SPORTS SPORTS PTV Sports channel channel of PTV Network Network is most popular channel channel among among youth youth and also famous on international areas. PTV Sports is fully entertainment channel of sports. During any live event in anywhere of world PTV emphasis to purchase its live transmission transmission rights and that that time PTV Sports meet the boom boom stage of viewership.PTV Sports also played fitness programs, game shows, recorded famous sports events etc.
1.2.1.5. 1.2.1.5.4 4 PTV NATIONAL NATIONAL PTV National is fully national channel, which is only channel in Pakistan in which all languages of mother land are transmitted in shape of different programs and News also. Urdu, Punjabi, Sindhi, Pashto and all other languages which consist in Pakistan are followed by PTV National.
1.2.1.5. 1.2.1.5.5 5 PTV BOLAN BOLAN PTV Bolan is also a national channel of Pakistan, which is follow in Bolan area of Pakistan
1.2.1.5. 1.2.1.5.6 6 PTV GLOBAL GLOBAL PTV Global is an international international channel channel of Pakistan, which which covers more than than 50 countries of Globe. PTV Global also played international international programs programs according according to the demand of viewership.
1.2.1.5. 1.2.1.5.7 7 AJK AJK TV TV AJK TV (Azad Jammu-o-Kashmi Jammu-o-Kashmirr Television) Television) is also also national national TV channel channel of Pakistan, which which transmitted to follow Kashmiri Kashmiri people of Azad Jammu-o-Kashmir. Jammu-o-Kashmir. AJK TV covers covers 50% area of of Azad Jammu-o-Kashmir. Jammu-o-Kashmir.
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Pakistan Television Corporation 1.2.1.5. 1.2.1.5.8 8 PTV WORLD WORLD PTV World is recently new inauguration channel of PTV Network and that is also an international channel.
1.2.2 Nature of organization organization PTV is a Government owned organization as it holds all paid up shares of the organization. The television broadcasting is the business of PTV. It has a well established system of telecasting throughout Pakistan and also in some foreign countries also. It has its main offices at Lahore, Islamabad, Karachi, Peshawar and Quetta. PTV has 8 departments in it. It is the national representative of Pakistan in the field of telecasting. telecasting. All international international and national debated, debated, conversation, conversation, addresses, addresses, parliament meetings and all party conferences conferences are all communicated through PTV. Moreover the messages send to other country related to any incident event is sent through PTV. PTV is the leading channel in the field. The advantage advantage that PTV has on its its entire competitor competitor is of coverage coverage at large scale.
1.2.2.1 1.2.2.1 PTV Coverag Coverage e The coverage of PTV province wise is also noted along with its percentage is as following:
Name Name of Prov Provin ince ce To Tota tall Popu Popula lati tion on
PTV Coverage
Percentage
(in millions)
(in millions)
Punjab
92.12
90.18
97.89%
Sindh
38.15
35.22
92.31%
NW FP+FATA
26.36
21.75
82.50%
Balochistan
8.07
3.78
46.84%
Northern Area
1.20
0.56
46.67%
AJK
4.08
2.04
50%
TOTAL
169.98
153.53
90.32%
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Pakistan Television Corporation 1.2.3 1.2.3 Busine Business ss Volume Volume There are last five years years business business volumes volumes of Pakistan Pakistan Television Television Corporation: Corporation:
Serial
Year
Number
Volume Growth (in millio millions) ns)
1
2007-2008
505.257
2
2008-2009
581.221
3
2009-2010
732.765
4
2010-2011
1356.342
5
2011-2012
1702.304
There are no specific specific awards that that are given to PTV. There are just some employees of PTV who have different national awards in sports like swimming, boxing, cricket, badminton etc. moreover PTV has made a lot of successes in a form that it has accomplished its determined goal very well. It has increased its business volume. It is the leading broadcasting broadcasting channel channel of Pakistan.
1.2.4 Product/Serv Product/Service ice line PTV offers different products or services to its viewers through its seven different channels. The Drama’s Play shows, Singing Programs, News, Sports events, Conversations or Talk shows, Awards shows, Live sports, Reality shows etc are the offered by PTV. PTV offers these products products for both both its viewers and customers. Moreover PTV also some services for its advertising customers like sending them frequent information of up coming events, programs and dramas so that they may set strategies strategies to play theirs theirs Ad’s during these programs. programs. PTV also provides extra extra services to its regular customers customers like record the special special events organized by the client and give it in news on demand of the client. PTV offers service service of allowing its regular customers customers to shoot its its ad’s in PTV’s studio. It also plays various documentaries of its client on demand like documentaries of
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Pakistan Television Corporation US AID and Turkish Culture are are been played played recently. recently. All the above above mentioned mentioned products of of PTV can be divided divided in three parts:
1.2.4 1.2.4.1 .1 News News This part covers the shows based on the current current affairs, the daily happenings, happenings, conversations on different topics about politics.
1.2.4.2 1.2.4.2 Entertai Entertainment nment This part contains contains the drama’s the show’s show’s and films. In drama’s we have have prime time drama, soaps, and comedy drama’s etc. while in shows PTV produces Game shows. Reality Reality shows, Singing shows. shows. In films we have tele-film’s that that are shown occasionally .
1.2.4 1.2.4.3 .3 Sports Sports In this part PTV covers different sports shows, events or games play on PTV Sports channel. There are recorded events or some live events according to viewers interests.
As these are are the products products during which which the ads are played played and these these are a way to attract different companies to sponsor them and have there ad played. The actual thing that PTV sells is its time through which it generates its revenue. So the prices are are set according according to the trend trend of viewer’s viewer’s ship during these these time bands. bands. The more the viewers viewers are in number in a particular particular time band the more more shall PTV charge for that time slot.
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Pakistan Television Corporation The rates of PTV currently for different slots are as following:
1.2. 1.2.4. 4.4 4 Tari Tariff ff Rates Rates of PTV PTV Time
PTV
PTV
PTV
PTV
PTV
PTV
HOME
NEWS
SPORTS
NATIONAL BOLAN
GLOBAL
(Rs/min)
(Rs/min)
(Rs/min)
(Rs/min)
(Rs/min)
($/min)
07-08am
15,000
10,000
10,000
10,000
10,000
150
08-09am
15,000
15,000
10,000
10,000
10,000
150
09-10am
20,000
15,000
10,000
10,000
10,000
150
10-11am
20,000
20,000
10,000
10,000
10,000
150
11am-03pm
20,000
10,000
20,000
10,000
10,000
150
03-05pm
20,000
15,000
20,000
10,000
10,000
150
05-06pm
25,000
15,000
20,000
10,000
10,000
150
06-06:30pm
60,000
15,000
20,000
10,000
10,000
150
06:30-07pm
60,000
40,000
40,000
10,000
10,000
150
07-07:40pm
100,000
40,000
40,000
10,000
10,000
150
07:40-09pm
178,150
40,000
40,000
10,000
10,000
150
09-09:30pm
132,225
40,000
40,000
10,000
10,000
150
09:30-10pm
75,000
40,000
40,000
10,000
10,000
150
10-11pm
60,000
25,000
20,000
10,000
10,000
150
11-11:30pm
25,000
25,000
20,000
10,000
10,000
150
11:30pm-12am
10,000
25,000
10,000
10,000
10,000
150
12-01am
10,000
25,000
10,000
10,000
10,000
150
01-07am
10,000
7,500
10,000
10,000
10,000
150
We see that maximum charges charges are during the prime prime time drama because because at that time PTV has the maximum number of viewers. And after it the per prime time and the post prime time. These rates are also changed over time.
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Pakistan Television Corporation 1.2.5 1.2.5 PEST PEST ANALYSI ANALYSIS S 1.2.5.1 1.2.5.1 Political Political PTV is a government government owned organization organization and all the higher authorities authorities and the major decision lies with the government. government. There is a large influence of government government and its policies on the organization.PTV strategies are set by the managing director. Managing Director is allocated by the present government whenever the government changes the managing director is changed. The organization is though bound to perform as the present government wants it. PTV has to follow all the policies, decision decision of the government. government. Government Government uses PTV as an opinion building tool to support the activities that are performed by government.PTV has to follow the norms and values of the country more than any other channel. Government also influences in the hiring process of PTV as people are hired on political preferences.
1.2.5.2 1.2.5.2 Economica Economicall The situation affects PTV a lot as it’s is government owned organization so as the economical situation of the country decreases the funds that are available to PTV decreases. PTV can manages its expenses by its own profit but as the profit is also owned by the government and a set budget is given to PTV to meet its expenses so we can say that the economical situation is harmed PTV is also effected by it.
1.2.5 1.2.5.3 .3 Socia Sociall Social norms and values values have a great great impact on PTV. PTV is influenced influenced by different standards of society like life style, religious values, social norms, pattern of life etc. PTV has to show all its programs programs according according to standards. standards. PTV is used to promote the society’s society’s image. image. It is used to promote the changes changes in society, but at the same time PTV is limited to shows only those things that are acceptable in
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Pakistan Television Corporation the society according to their culture. PTV is a family channel so it has to limit its programs to the level that is seen in families of society in real. Like PTV has to be careful in showing personal relation, dressing closeness etc. PTV also has to support the changes that have to be brought in the societies as needed. It is also used to promote various activities that are done for the benefit of people like supporting the Pakistan Army in war against terrorism etc. also PTV is trying to finish the conflict among people that are developed on the basis of social norms, values, beliefs and culture.
1.2.5.4 1.2.5.4 Technolog Technological ical PTV uses the latest and best available technology for its function. Still some time it is affected by change in technology. It can not rapidly shift from old to new technology. PTV has to adopt the technology because it has to represent country’s media at international level. If the speech of President or Prime Minister is to be given coverage it is done through PTV. So PTV has to keep its technology up to date. PTV gives its coverage through satellite. It is using 3D technology. technology. It is not currently using using DTH (Direct to Home) service service but is looking looking to shift towards it. PTV is also using old technology, but as a whole they are having very reliable and fault free technology.
1.2.6 Contributio Contribution n of organization organization toward economic economic development PTV as an organization contributes contributes in economic economic development development of the country directly and indirectly.
PTV contributes directly in the economic development as it is earning profit for the Government by which they are able to start many new projects for development.
PTV contributes in the economic development by providing employment.
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Pakistan Television Corporation
It provides business related information for business which are helpful for them to improve their business and start new business.
PTV contributed in economic development by teaching people and people about advancement in different field of business.
Another aspect aspect by which PTV is contributing contributing is that that it increases increases the the demand of goods in the country.
PTV gives entrepreneurial knowledge in the country which motivates people to start new business business at different different levels.
PTV also contributes contributes in economic development development by keeping people people in touch with stock exchange information as it daily shows the up and down in share price of various companies in stock exchange.
Further it shows gold rate, currency rate on shows. It shows budget discussion policy making programs disaster relief and rebuilding awareness.
All these points points further further make the economy economy stronger. stronger. This awareness awareness plays a vital role in increasing the performance of these fields which ultimately results as development development in the economy. Also many new small and medium enterprises enterprises are provided the information to how get started and how to further develop the business. PTV contributes to Pakistan economy in the form of income tax, excise duty and divided to Government. PTV is also providing communication network to the Government Government for projecting its policies and programs programs in an effective manner, manner, the benefit of which cannot be qualified in financial terms.
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Pakistan Television Corporation
1.3 Organizationa Organizationall Structure Structure 1.3.1 Organization Organizational al Hierarchy Hierarchy:: The organi organiza zatio tiona nall hiera hierarc rchy hy chart chart of PTV to be following:
Managing Director
Admin & Personnel Department
Marketing Department
Chief Marketing Officer
Finance Department
Head of Marketing/Sales
Finance Manager
General Manager of Marketing/Sales
Senior Accounts Officer (02 posts)
General Manger
Executive Manager
Senior Personnel Officer
(03 posts) Account Officer Officer Deputy Controller of
(04 posts)
Personnel Officer (02 posts)
Marketing/Sales (03 posts) Assistance Accounts Officer (12 posts) Marketing/Sales Manager (05 posts)
Assistant Personnel Officer (02 posts)
Assistance Marketing/Sales Executive (09 posts)
Accountants Accountants (16 posts)
Marketing/Sales Officers (18 posts) Amer Sultan (11022720-091)
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Pakistan Television Corporation 1.3.1 1.3.1.1 .1 Board Board of Direc Director tor The board of director director comprises comprises 13 directors, directors, with the the secretary, secretary, Minister Minister of Information Information and Broadcasting of of Pakistan as its Chairman. The executive executive head of the corporation is Managing Director.
1.3.2 Number of Employ Employees ees PTV now has approximately 6300 employees in all its office around Pakistan. The employ employees ees of PTV are divided divided in 9 pay scale scale groups groups on the the basis basis of work, work, skills, responsibilities, work position etc. every group than accordingly has a different pay scale. The pay for higher group is more than lower group.
1.3.3 1.3.3 Main offices offices PTV has its 5 main offices in following cities:
PTV PT V Laho Lahore re Cent Center er
PTV PT V Kara Karach chii Cent Center er
PTV PT V Quet Quetta ta Cent Center er
PTV PT V Pesh Peshaw awar ar Cent Center er
PTV Islama Islamabad bad Center Center
Further Further details details of the main offices offices are are given given bellow: bellow:
1.3.3.1 1.3.3.1 PTV Lahore Lahore Center Center The first television station in Pakistan made its appearance through a pilot transmitter at Lahore, in November 1964. With the installation of a permanent transmitter in December 1968 and facilities of modern sophisticated machinery, it attained the position of a complete program production and transmitting Center. The main building was inaugurated in December 1976. Over the years its productions have flowered and achieved high standards of professional quality. It provides a varied fare with outstanding contributions in the fields of drama, the music presentations in particulars. In 1964, 4 million were covered while today
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Pakistan Television Corporation around 40 million falls under the umbrella of its beams carried through transmitters at Shujaabad Sahiwal, Jamal Din Wali, Faisalabad, Pasrur and Kala Shah Kaku.
1.3.3.2 1.3.3.2 PTV Karachi Karachi Center Center The Karachi Center commended transmission on November 2, 1967 and was the first full-fledged station with its own building, equipment with requisite proper technical facilities. The Center has facilities for via satellite transmission and reception through the earth satellite station at Deh Mandro. Via satellite programs are fed to the other PTV Centers through the national network link. The Karachi Center beams programs and news feed to foreign TV networks via satellite. The quality of it’s varied programs fare, be it music or drama, and is a good standard. PTV- Karachi Center, Center, along with connected connected transmitter at Thana Bulla Bulla Khan, Shikarpur, Nurpur and Tan do Allah Yar, now covers 20 million populations.
1.3.3.3 1.3.3.3 PTV Center Center Quetta Quetta The era of audiovisual broadcasting began in the scenic capital of the province of Baluchistan in November 1974, when TV signals beamed out into the Quetta valley. This center now originates and contributes programs to the national network from its new center, commission in early 1985, which contains all the necessary facilities of a modern television center. Through connected transmitters Lak Pass, Sibbi and Ghazaband, around one million population of Baluchistan is covered. With the setting up of more transmitters and Super high frequency links to cover the remote areas and mountainous terrain of the province, the television service would be further extended deep into the interior.
1.3.3.4 1.3.3.4 PTV Peshawar Peshawar Center Center The Peshawar Center of the Pakistan Television Corporation Limited was inaugurated in December 1974, though then a smaller station, it soon achieved a
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Pakistan Television Corporation good professional standard. The present center commissioned on February 18,1982, is fully equipped with modern and sophisticated facilities as well as professional color studios. It covers a population of over 6 million through the transmitters at Cherat, Razmak, Mangora, Marasar, Chitral, Gull Bagh and But Khela.
1.3.3.5 1.3.3.5 PTV Islamabad Islamabad Center Center The center went on air on11th May 1967. Later, a powerful transmitter, installed at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of transmission. As expansion plans gradually progressed, transmitters installed at Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74 million populations. populations. The modern PTV- Islamabad Islamabad Center was inaugurated inaugurated on March 30,1987. The National News Bureau of PTV is located at this Center. National and international news including comprehensive pictorial coverage of events people and happening happening in various fields fields are brought to viewers viewers daily by this bureau, sometimes via satellite. Aside from quality contribution to the general programming fare telecast by PTV, well-blended programs on current affairs are the Center’s specialty.
1.3.4 Introduction Introduction of of all departments departments PTV has total 8 departments named as following:
Marketing & Sales Sales Department
Finance Finance Departme Department nt
Admin & Personnel Personnel Department Department
Information Information Technology/Engin Technology/Engineering eering Department
Programs Programs Departme Department nt
News Departmen Departmentt
Camera Camera Departme Department nt
Current Current Affairs Affairs Departme Department nt
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Pakistan Television Corporation Other detail of these departments as follow:
1.3.4.1 1.3.4.1 Marketin Marketing g & Sales Sales Departme Department nt The marketing division of Pakistan is responsible for marketing the programs of PTV, finding commercial items for it to generate revenue for the organization. This department is major source of PTV’s department has been expanding its self as much as increase in viewers ship and broadcast. The central marketing office is located in Karachi where where as regional offices offices are functioning at all centers centers of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales department department has some additional offices offices at Faisalabad and Gujranwala Gujranwala and newly in Sialkot to create ease for local industry. The department works in the market by being in contact with its customers. A major part of department is also helped by “Advertising Agencies” which are accredited with marketing department. Department pays them 15% commission on their gross billings. Contacts between PTV and clients are also made direct direct without any advertis advertising ing agencies. This department is also responsible for making contracts to purchase programs that are to be played played on on channels. channels.
1.3.4 1.3.4.2 .2 Financ Finance e Depar Departm tment ent The finance department of PTV deals with activities that are concerned with (RAE) Recording, Analyzing and Evaluating of all transaction that are done with money. The finance department has a work to set budgets. The basic work of finance department is at head quarters as the income is only generated there. At centers only expenses are done which are to be recorded by the finance department. The others departments when ever want some equipments or any other thing for use they send a requisition to purchase department they purchase it after verifying there is a real need of it. After that the bills are send to finance department who give cash against those bills or sometimes directly pay the bill.
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Pakistan Television Corporation 1.3.4.3 1.3.4.3 Admin Admin & Personnel Personnel Departme Department nt The department of admin & personnel is very actively working at PTV. This department is working in two fields, first is administration in administration the department is responsible for formulation and implementation of administrative policies to have coordination with other centers, for overseeing administrative service, formulation of PTV employee service rules and for making further amendments in the rule as and when required. To deal with legal matters instituted for and against PTV in courts is also responsibility responsibility of this department. department. The second main field is personnel. It has various types of operative functions that include the activities concerned with procuring, developing employees, utilizing and maintaining maintaining efficient efficient work force. Moreover Moreover the department has to perform some broad functions that are overseeing personnel functions, formulation and implementation of personal policies, manpower planning including recruitment, recruitment, promotion promotion and transfers etc. The responsibility responsibility of training to staff within the country and also in abroad, dealing with foreign delegations, deputing officials for seminars, organizing workshops, conferences, meetings, exhibitions, competitors, advisory.
1.3.4.4 1.3.4.4 IT/Engine IT/Engineerin ering g Departme Department nt The department of information technology is also called as Engineering department in PTV. That department takes care of the day to day operations and maintenances of PTV centers and broadcast. That department plays a major role in bringing, bringing, controlling controlling and maintaining maintaining new technolog technology y as time required required in the the organization. The IT department plays a vital role in setting new projects, planning and procurement procurement as well as research research and development development activities. activities. They are responsible responsible to select and implement the best technology technology that can be valuable for the organization and can enhance its working. The day to day progress of PTV in achieving latest technology to run its operation are all due to good working of engineering department.
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Pakistan Television Corporation 1.3.4. 1.3.4.5 5 Progra Programs ms Depar Departme tment nt PTV in the role to fulfill its broad broad and main objective, objective, PTV has to telecast telecast various types of international and national matters that are of interest for its viewers. It is being the main objective of PTV to educate its viewer about the values and norms that are vitally important important in formation of a united integrated, integrated, disciplined disciplined and peaceful society in the light of Islamic teachings. These objectives have been achieved by PTV by showing various types of programs regarding religion, education, education, entertainment, entertainment, culture and sports etc so we can say that, the programs are the main source for PTV to achieve its goals. So for the making these programs more efficient and to the point PTV has a specific department for this purpose named as programs. The basic work of the department is to make programs for its viewers in the perspective of themes like morality, civic, religious or national responsibilities and drive against narcotics, environmental pollution and agricultural reforms by highlighting them in discussion, shows, dramas, documentaries and through anchorpersons in transmission.
1.3.4. 1.3.4.6 6 News News Depar Departm tment ent The basic function of news department at PTV is to inform its viewers around the country with the recent incident taking place in the country. It includes providing the views the information of latest newsworthy happening on national and international levels.
1.3.4. 1.3.4.7 7 Camer Camera a Depar Departme tment nt PTV gets its major income by selling its programs by placing ads of different brands or other other organizations. organizations. So the record record these programs PTV meet camera camera department in which the all recordings assets are saved. The department is responsible for the giving a quality videos of all programs.
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Pakistan Television Corporation 1.3.4.8 1.3.4.8 Current Current Affairs Affairs Departmen Departmentt The section of current current affairs has has been a real feature feature of PTV since the day it has started its operation. It was counted as one of most important thing for the organization. That department formed in 1982. Many programs have been played to discuss the important issues arising in the country. The live shows programs also include in current affairs department. Such live shows include live telecast of Armed forces parade, Flag hoisting ceremony, Head of State address to the nation. Documentaries on important national projects and certain sessions of Senate and National Assembly.
1.3.5 Comments Comments on Organizationa Organizationall Structure The organizational structure of PTV is a well managed one as it is working from a very long period. PTV has basically a normal level of span of control which means there are only a reasonable number of employees under one head. It is centralized centralized structure where decisions decisions are basically made by higher higher management. The departmentalization is done on the basis of functions they perform or work they do. The department are separated on their working like all those linked to news are in news department and all those related to technical issues are in information technology department. Unit of command is single means that employees are basically answerable to one head and also gets command from him. At the end I’m say to that, the organizational structure of PTV is very well developed and also very well managed.
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Pakistan Television Corporation
1.4 Interne Internee e Work Work 1.4.1 Introduction Introduction of office/branc office/branch h I have complet completed ed my internshi internship p at marketing marketing departm department ent of PTV Headqua Headquarter rter Marketin Marketing g Departmen Departmentt Islamaba Islamabad. d. My interns internship hip ongoing ongoing on 10 th August 2012 2012 and end at 21st September 2012. There are 8 departments departments that that are serviceable serviceable in Islamabad centre. However I worked in marketing department. The office of PTV in which I have worked is located at Agha Khan Road F-5/1 Islamabad in front of Parliament Parliament House of of Pakistan. The center went on air on11th May 1967. Later, a powerful transmitter, installed at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of transmission. As expansion plans gradually progressed, transmitters installed at Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74 million populations. populations. The modern PTV- Islamabad Islamabad Center was inaugurated inaugurated on March 30,1987. The National News Bureau of PTV is located at this Center. National and international international news including comprehensive comprehensive pictorial pictorial coverage of events people and happening in various fields are brought to viewers daily by this bureau, sometimes via satellite. Aside from quality contribution to the general programming fare telecast by PTV, well-blended programs on current affairs are the Center’s specialty.
PTV Headquarter Islamabad
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Pakistan Television Corporation 1.4.2 Details Details of My Supervisor Supervisors s in PTV I have completed my different tasks under different supervisors during my internship at PTV. I was was supervised supervised by the person person who truly responsible responsible for doing doing that task. The details of my supervisors are as following:
Dr. Khalid Zia Ramay G.M Marketing & Sales
Mr. Syed. Khawar Abbas Zaidi Manager Marketing & Sales
Mr. Hussain Ahmed Piracha Marketing & Sales officer
Mr. Qaisar Abbas Marketing officer
Mr. Ahmed Waqas Marketing officer
1.4.3 1.4.3 Weekly Weekly Timetabl Timetable e These are my daily routine routine work which which I have done with with different different tasks perform perform under different supervisors.
Week
Date
Task Performed
Supervisor
10 August 2012
Overview of
Dr. Khalid Khalid Zia
organization
Ramay
Introduction of
Dr. Khalid Khalid Zia
working
Ramay
11 August 2012
employees
1st Week
14 August 2012
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Interaction with
Dr. Khalid Khalid Zia
supervisors
Ramay
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Pakistan Television Corporation 15 August 2012
16 August 2012
Sending a fax to
Dr. Khalid Khalid Zia
CMO
Ramay
PESTL Analysis
Mr. Syed. Kh K hawar Abbas Zaidi
17th August 2012
Introduction Introduction of Marketing
Mr. Syed. Syed. Khawar Khawar Abbas Zaidi
Agencies 20 August 2012
Contact wi with Marketing
Mr. Hussa Hussain in Ahmed Piracha Piracha
Agencies 21s August 2012
Contact with with Marketing
Mr. Hussa Hussain in Ahmed Piracha Piracha
Agencies
2nd Week
22nd August 2012
Receive release release order from client
23r August 2012
Receive release release order from client
24 August 2012
Receive release order from client
27 August 2012
Filled Contract Register
28th August 2012
Contact with with Marketing
Mr. Hussa Hussain in Ahmed Piracha Piracha Mr. Hussa Hussain in Ahmed Piracha Piracha Mr. Hussa Hussain in Ahmed Piracha Piracha Mr. Hussa Hussain in Ahmed Piracha Piracha Mr. Hussa Hussain in Ahmed Piracha Piracha
Agencies 29th August 2012 2012
3rd Week 30th August 2012 2012 31s August 2012 2012
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Receive release release
Mr. Hussa Hussain in
order from client
Ahmed Piracha
Filled Contract Contract
Mr. Hussa Hussain in
Register
Ahmed Piracha Piracha
Receive RO RO and
Mr. Hussain
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Pakistan Television Corporation filled Contract
Ahmed Piracha Piracha
Registar 03r September
Receive RO and
2012
filled Contract
Mr. Hussa Hussain in Ahmed Piracha Piracha
Registar 04 September
Forward RO to
2012
main marketing
Mr. Syed. Syed. Khawar Khawar Abbas Zaidi
Office
4th Week
05th September
Forward Release
Dr. Khalid Khalid Zia
2012
Instruction to
Ramay
Programs 06 September
Forward Special
Dr. Khalid Khalid Zia
2012
Packages to
Ramay
Marketing Agencies 07th September
Forward Special
2012
Packages to
Mr. Hussa Hussain in Ahmed Piracha Piracha
Customer
5th Week
10 September
Forward RO to
2012
main office for play
11th September
Forward RO to
2012
main office for play
12 September
Receive RO and
2012
filled Contract
Mr. Ahmed Waqas
Mr. Ahmed Ahmed Waqas Waqas
Mr. Hussa Hussain in Ahmed Piracha Piracha
Register 13th September
Send reminder to
2012
customer for
Mr. Qaisar Qaisar Abbas Abbas
recovery 14 September
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Forward RO to
Mr. Ahmed W aqas
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Pakistan Television Corporation 2012
main office
17th September
Receive Invoice for Mr. Syed. Syed. Khawar Khawar
2012
collection
18 September
Receive Invoice
2012
and collect cash
19 September
Received RO and
2012
forward to Release Ahmed Piracha Piracha
6th and last Week
Abbas Zaidi Mr. Syed. Syed. Khawar Khawar Abbas Zaidi Mr. Hussa Hussain in
and filled filled register register 20 September
Got information
Dr. Khalid Khalid Zia
2012
abou aboutt Admi Admin n&
Ramay
Perso Personn nnel el and and Finance Departments 21st September
Got feedback of
Dr. Khalid Khalid Zia
2012
my work
Ramay
1.4.4 Department Department I worked worked in in During my internship at PTV I have worked worked at mainly in Marketing Marketing Department Department but also get get some basic basic information information about about Admin & Personnel Personnel and and Finance Department of PTV to know how that departments worked. The detail of marketing marketing department department and some basic basic information about Admin & Personnel and Finance departments are as follow:
1.4.4.1 1.4.4.1 Marketin Marketing g Departme Department nt The marketing division of Pakistan is responsible for marketing the programs of PTV, finding commercial items for it to generate revenue for the organization. This department is major source of PTV’s department has been expanding its self as much as increase in viewers ship and broadcast. The central marketing
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Pakistan Television Corporation office is located in Karachi where as regional offices are functioning at all centers of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales department department has some additional offices offices at Faisalabad and Gujranwala Gujranwala and newly in Sialkot to create ease for local industry. The department works in the market by being in contact with its customers. A major part of department is also helped by “Advertising Agencies” which are accredited with marketing department. Department pays them 15% commission on their gross billings. Contacts between PTV and clients are also made direct without any advertising agencies. This department is also responsible for making contracts to purchase programs that are to be played played on on channels. channels. Marketing department has to work on complete process to run ads. They have to promote their programs and persuade clients to run their ads during the programs. The next next step is to collect the the ads from customer customer by mail then the ads is sent to censor board to be censored. After this department has to set its place that during which program the ads is to be played. Then the ads is forwarded to main marketing office of PTV Karachi which also know as Central Marketing Office (CMO) from where the order order to play the ads is given given by preparing a sheet sheet named Communicatio Communication n Transmission Transmission Sheet Sheet (CTS). (CTS). It contains the sequence sequence of ads. The copy of Communication Transmission Sheet (CTS) is then sent to all offices in Pakistan. Then the ads will be transmitted and the CTS sheet will be marked a sign on the ads played. Then a copy of CTS is sent to revenue which make invoice for it that is send to the client and a time period of 90 days is given to client to pay the bill. bill. That was a brief introduction introduction of marketing department department and its some part part of working. working.
I mainly engaged with the marketing department but I also got information about admin and personnel and finance department of PTV which information are following:
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Pakistan Television Corporation 1.4.4.2 1.4.4.2 Admin Admin and Personnel Personnel Departme Department nt The department of admin & personnel is very actively working at PTV. This department is working in two fields, first is administration in administration the department is responsible for formulation and implementation of administrative policies to have coordination with other centers, for overseeing administrative service, formulation of PTV employee service rules and for making further amendments in the rule as and when required. To deal with legal matters instituted for and against PTV in courts is also responsibility of this department. The second main field is personnel. It has various types of operative functions that include the activities concerned with procuring, developing employees, utilizing and maintaining efficient work force. Moreover the department has to perform some broad functions that are overseeing personnel functions, formulation and implementation of personal policies, manpower planning including recruitment, promotion and transfers etc.
1.4.4.3 1.4.4.3 Finance Finance Departme Department nt The finance department department of PTV deals with activities activities that are concerned concerned with recording, analyzing and evaluating of all transaction that are done with money. This department keeps the records and provides all the information about the finance finance to concern concern with parties parties and other other relate relate departmen department. t. It prepares prepares the financial statement and maintains store &ledger, payroll etc. All the accounts prepared under historical historical cost convention. convention. The finance department department has a work to set budgets. The basic work of finance department is at head quarters as the income is only generated there. At centers only expenses are done which are to be recorded recorded by the the finance department department..
1.4.5 Description Description of the operation operations s I worked in Within marketing department I performed various tasks that were in working of marketing department. The tasks are as follows with there details:
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Pakistan Television Corporation 1.4.5.1 1.4.5.1 Understan Understand d the work At the starting starting time of my internship internship there there is no practical practical work given to me it is only task to observe and understand the work, and that task is not much interesting interesting for me but at the time of practically practically working I think that observation observation and understanding understanding with the work is the basic pillars of my practical work and that increase my performance. The general manger asks me to observe individually employee at the time time he work and I just observe observe them on sitting the chair. chair. After two or three days of of my internship I am able to understa understand nd the some basic rules rules of marketing work which done in real practical life.
The GM of marketing understand me with the marketing department work and also give me the some basic information of others department. After that GM introduce me with my others supervisors and attached with him for different tasks. I also guided by the Marketing Manager to PEST analysis of PTV.
1.4.5.2 Introduction and and Contacted with Marketing Marketing Agencies Agencies The very first task which I have to perform in PTV during my internship is contact with a marketing agency agency which is paid 15% commission commission by PTV. The first of it is to be in contact contact with the marketing marketing agencies agencies and ask that if there there was any any new order order of clients clients to play their their ads during during the progra programs. ms. Moreove Moreoverr the marketing marketing agenc agencies ies tell tell the tende tendency ncy that that whic which h type type of of prog program ram will will be be more more forc force e by the clients. During my task I had to call these marketing agencies and had to ask them that if there there was any new contract contract or ads planned by any client client at that day. day. Moreover the client client mainly will will be in touch touch with the marketing agencies that what type of product or service service they have to play, what are its basic functions functions and use. The market marketing ing agen agency cy is liable liable to make make draft draft of the comme commercia rciall and then then to make the ads. Then it is shown shown to the client who approves approves it for transmit. The client client also tells tells that that what what product production ion or or outcome outcome that that he want want to get from that advertisement. advertisement. While interact with them them I also got got information information from them them the
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Pakistan Television Corporation marketing agency that is client client will be satisfied with the already transmitted transmitted commercials and is it obtaining its required objectives from the advertisement or not. I also asked if client is willing to make any changes in time when ads is to be on air. PTV also contact directly with customer to deal but there is more chances of risk, so the use of medium like marketing agencies is the best way to decrease the chances of loss or risk.
1.4.5.3 Receive Receive Release Order from client client After interaction interaction and contacted contacted with the the marketing marketing agencies agencies I have have a task to perform which was given to me by Marketing and Sales Manager is receiving the release order order from client. Release order order is order in form of paper paper in which the ads play description and details are given from client to PTV. It contain the fully detail and name of client and also detail of his product or service name and there is also mention the client GST number and media plan number, the other things which is on mention the release order are release date of the ads , position of the ads, cost of the ads, commercial name and spot ID and also mention the spots. The client send release order throw using the medium like email or fax. During my internship I have no personal email ID to use in PTV for working purpose with marketing agencies, so the manager of marketing and sales help me to receive release orders orders from using his email email ID. The manager of sales sales and marketing marketing also instruct me time to time for increasing my performance. After receiving receiving release release order I follow the instruction instruction which given to me by manager of marketing and sales, inform to the client to receiving release order and then read carefully the release order and discuss it with the customer on phone, if there is any problem in release order then ask to the customer to correct it and sent it to again.
1.4.5.4 Filled Contract Register
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Pakistan Television Corporation After receiving receiving the release release order order the next next task performed by me is given to me by Manager of Marketing Marketing was to filling contract contract register. register. In PTV there is a 11 columns contract register. The basic use of contract register is to add the detail of clients order after receiving release order. In the very first column the contract number which given given by PTV to his customer customer is written. written. Contract Contract number is is a number which allocated allocated to client client by PTV. In second column the the name of the product is writte which shows that against against which product or service service the contract number stands. stands. Then in the third column column the duration duration time of the ads is to be written. The duration time of ads and product name are given by the client in release order. Then we have to write the number of spots of ads in fourth column as given by the client in release order. The fifth column contains the name of marketing agency which has made the contract possible with client and PTV. And in sixth sixth column the starting starting date of ads or or contract starting and in seventh seventh column ending date or expiry date of contract to be written. The eighth column has the name of center from where the ads is to be transmitted in next column the cont cont value value is written. The second second last last or in tenth column is named named of of Revised Revised On it is filled if the ads is revised and transmitted again and again at same time. The last column column contain the the value of that revised revised ads The contract register has to be filled daily as the release order is received as without it the process in not further transferred to next step. The contract register is the record of the deal with the client in written that stays with PTV.
1.4.5.5 Forward Release Release Order (RO) The next next task which which was was performe performed d by me is forwar forward d to the release release order order which which is received received from client client to main marketing office CMO (Central Marketing Marketing Office) Karachi. First I had the approval from Marketing Marketing Manager to forward forward release order, and then call at central marketing office Karachi to receive the release order by fax.
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Pakistan Television Corporation 1.4.5 1.4.5.6 .6 Recei Receive ve and playe played d the ads After forward forward the release release order order I received received a confirmation confirmation or availabilit availability y call from from the CMO Karachi to played ads at the time specified by client. It is compulsory because sometime the availability of required time is not possible to play due the other clients reservation. reservation. Before the play ads we sent ads to censored board for the purpose of quality check.
1.4.5.7 Forward ads to censored board After received received confirmation confirmation call call from central central marketing marketing office office Karachi Karachi I forward forward ads to censored board for the quality check or that ads is acceptable or not according to rules and regulation regulation of PTV display material. material.
1.4.5.8 Received censored board report After sometime sometime of forward forward ads to censored censored board board I received received a report report from from censored board for the confirmation about ads material. The censored board has rights to reject the ads. ads. That is clearly told to client client the ads will be played played after censoring.
1.4.5.9 1.4.5.9 Making Making a Contract Contract After receiving receiving the confirmatio confirmation n call from from the CMO Karachi Karachi I make make the contract contract between client and PTV. Client is agree to play his ads at time which is available and PTV agree the amount which received from client. The contract statement show that both the parties mean client and PTV are agreed. The contract shall contain the name of client or marketing agency agency and also the name of advertiser. advertiser. There is also mention the amount of contract which is agreed and from PTV there are also mention the date on which ads played, length of ads, and the time slots at which ads to be played. The contract is signed by Manager Marketing/Sales Marketing/Sales of PTV and also the signature signature and stamp of advertiser. advertiser.
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Pakistan Television Corporation The client before agreed or signed has to read the term and condition of the contract which which are given by PTV. There are are some term and condition condition given to the client for the purpose of contract between PTV:
While a contract may be in the name of an agency, it will be valid only for the product mentioned on contract.
Contracts are accepted on the condition that copy and material standards and to all laws and regulation in force at the time.
On the conclusion of a contract the advertising time will revert to the corporation and the agency will not have claim on it.
Contract can be made for a maximum period of 52-weeks and are valid only for the financial year (July-June) in which the contract is made.
Maximum 15% commission on net airtime rates is payable to marketing agency.
PTV rights to adjust any payment against any dues of agency.
PTV reserves the rights to change the program schedule are shift the position of spots without notice in such cases advertisers may cancel or amend their contract if they like.
PTV reserved the right to change the right and conditions without prior notice, whoever the corporation with allow advertiser 15 days from the date of the announcement of change in rates and conditions in which to cancel or amend their contract. Special charges and new condition may be announced by the PTV from time to time and these shell be binding on all.
The agency will indemnity the corporation against all actions, claims, and demands brought are made against the corporation by the reason of any transmissions of their commercials
PTV reserved the rights to refused to transmit any advertisement material without assigning any reason in such cases the PTV refund to the agency and money paid by the agency agency to the PTV for the particular particular advertisement. advertisement.
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Pakistan Television Corporation
PTV will not be responsible for the damages or loss of advertising material of any kind
Central excise duty and other charges levied by the Government will be born the advertisers.
1.4.5.10 Know how about about Advertising Advertising Material Material Sometime the client is not follow the rule and regulation about the advertising material so there is the duty of marketing officer to give information about advertising advertising material material to client. client. I am also also learned about that that material, material, there is is some information which I know about advertising material during my internship; 35mm or 16mm 16mm film or video cassette as per the the requirement requirement of PTV PTV and also a preferable sound track is require for the advertisement and that material is write on the u-matic u-matic video video cassette, cassette, 2.5 mm thickness thickness may also be used. used. Generally Generally a single slide slide for 7 seconds seconds and two slides slides for a 15 seconds seconds spots spots are accepted. accepted. Sounds in tape should be provided with the slides. Telops card can also be telecast. The specifications of telop for all PTV centers are (card size: 12.5 cm x 10.0 cm / safe area: 9.0 cm x 77.0 cm).
1.4.5.11 Sending reminder reminder to client for recovery recovery There are several problem to received or collect the money from client. There is specific time period of relaxation to client for recovery of 90 days. I also learned how the send reminder to client for recovery from a marketing officer Mr. Qasir Abbas. First I type a letter according according to given given instructions instructions from from marketing marketing officer then post it to client postal postal address address and also have a record record for future. The reminder should sent after specific time period, first reminder sent to client after playing ads and if the client not paid the money within one week then after one week second reminder will be sent if there is no positive response then also sent after four weeks third reminder after 8 weeks and last reminder sent after 90
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Pakistan Television Corporation days of played ads, ads, and if there is no response response after last reminder reminder then PTV have right to sue on client.
1.4.5.12 Make Special Special Package for MOBILINK In the PTV there is specific specific tariff rates which which is given to clients for make make decisions for advertisement, advertisement, but sometime PTV make some special special packages packages for special client client,, I also also made made it and and forwa forward rd to the the clie client nt with with the the help help of Mr. Hussai Hussain n Ahmed Ahmed Piracha. We made special package for Mobilink, in the package there is some benefit provide to Mobilink. We give 4015 4015 minutes to Mobilink annually at the rate rate of Mr. Hussain Ahmed Ahmed Piracha Rs:35,000,000 Rs:35,000,000 + GST which actually actually cost is Rs:103,416,66 Rs:103,416,667. 7. There is also give some additional benefits to client for the package satisfaction in shape of one ads free free in a day and free logo show show etc. There are some terms and condition given by PTV and followed by Mobilink:
PTV will make provision of 06 minutes CAT (Commercial Air Time) on PTV News per day basis.
Mobilink may use the CAT (Commercial Air Time) as its own choice in any time segment, however two minutes will have to be used in the segment.
Sponsorship of one program daily as per client’s choice, with the following benefits: announcements, break bumpers, logo etc
1.4.5.13 Received Received Invoice for collection collection There is trustful task which which I performed in PTV is received received invoice for collection. collection. I performed this task with the trust of General Manager of PTV. After playing or onair ads or transmission transmission CMO (Central Marketing Marketing Office) Office) Karachi makes makes the invoice for collection and sent it to Islamabad Center. Invoice for collection is also called sales tax invoice. invoice. After receiving invoice invoice from CMO Karachi deliver it to clients or marketing agencies to made payment within in 90 days. Payment made by cheque in favor favor of Pakistan Television Television Corporation Ltd. Ltd.
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Pakistan Television Corporation 1.4.5.14 Get information about other department At the ending ending day of my internship internship I got got information information about about other departments departments which are working in PTV Islamabad Center. General Manager of marketing and sales give me some basic information about finance department and also admin and personnel personnel department. department. The finance finance department department maintains maintains all types types of the the accounts of the PTV Head Office and has the unit account department in each PTV Centre. This department keeps the records and provides all the information about the finance to concerned parties and other relating departments. It prepares the financial statement and maintains store &ledger, payroll etc. All the accounts prepared prepared under historical historical cost convention. Admin and personnel department have the authority the recruitment and selection, pay structure, audits, to deal with legal matters, developing employees work force and made rule and regulation for the department and also for organization. That task is basically basically giving me to have knowledge knowledge about whole organizatio organization n strategy and know know who who to manage the organization organization with team work. There are no department which is independent, all departments have correlation between them.
These are all tasks performed performed by me during during my internship internship at PTV. At the end of my internship period General Manager give me feedback about my performance during internship in PTV, and I am happy when general manager give me positive feelings about my work and give me best wishes for future.
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Pakistan Television Corporation 1.4.6 Summary Summary of learning learning The period of my life as internee is very responsible, practical and learning part of my life. That is my first practical work according to my qualifications and I had a lot of things learned. learned. That was a great experience experience for me to make a better better decision for my future life.
1.4.6.1 Skills and qualifications qualifications From my internship at PTV I learned lots of thing about marketing by doing practically work on marketing there are several basic skills which I gained by doing internship. I have skill about how to do work in a team and in organization, I have to skill how to coordinate with the co-workers or subordinates in the organization, organization, I learned how to work work under the leader and and as a leader, have skill how to done work at the time. My communication and interpersonal skills are improved after doing internship. By doing work or communicate with the clients and marketing marketing agencies and channels channels my skills skills were enhanced enhanced a lot, and also learn how to change in behavior during communication, and my confidence level also increa increased. sed. The skills skills of punctua punctuality lity and and time manage management ment are also also increased during during my internship. During my internship internship I also learned how to develop the friendly environment by employees in the organization, how to increase motivation levels of employees by leading them.
1.4.6.2 Responsibilities undertaken I have undertaken different type of responsibilities during my internship. I follow the rules and regulations of the organization during my internship which given to me at the starting time of my internship. I had responsible to do given tasks at the time given. My supervisors give me instructions according to every task and I follow them with very care because because it is difficult difficult when a new employee enter in an organization without any experience or practical work. It was difficult for me also because I have no experience before it. I also give positive attitude and behavior
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Pakistan Television Corporation to my supervisor and they all give me feedback about my work. There is my responsibility to adjust myself into the organization environment I am also responsible to create good relation and good communication with clients and employees of the organization. I had also the responsibility to keep the organization’s secrets confidential. When I contact with marketing agencies or client then that that is my responsibility responsibility to behave with with then in good manners. manners. When I received the release order then I filled the contract register manually and this was my responsibility to filled contract register very carefully by each column and row correctly. The other most important responsibility of me during my internship is forward release order to central marketing office Karachi. First I contact a person who received the release order in central marketing office after ensuring it I send release order order throw e-mail e-mail or fax then attend confirmation confirmation call for receiving receiving from from central marketing office. After receiving confirmation of availability slots then I contact with marketing agency or client to ask them to send ads to be played. After receiving receiving ads from from marketing agency or client I send it by hand to censor censor board for the quality check and that was very important responsibility during my internship. Another most important responsibility of me to receive invoice for collection and forward it to client or marketing agency to made payment. I also send reminder for recovery to client that is also important responsibility of me.
1.4.6.3 Influence of internship in future Internship Internship period is my first practical practical work experience experience of my life and I learned learned lots of thing during that period. And I think that is so important for me in future life. Before internship I have no idea about organization environment and work. It was my first experience to implement my knowledge in real work and that was very good experience experience I enjoy it very much. I had understanding understanding of organization organization structure in real and understand understand to how to manage the management in several several ways. During my internship I had understanding to how work with team, it is difficult for the leaders to make decision when you have a large number of
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Pakistan Television Corporation employees. employees. My internship internship will also influence and enhance enhance my skills while doing a job. That experience experience also also help me me in future future when I do job then then there there will be ideas ideas in my mind according to my skills and work performance performance of past experience, experience, and that ideas also enhance me to do good job and increase my performance in future.
1.4.6.4 Correlation Correlation between between class room Knowledge Knowledge and Internship Internship work During my internship I also followed my class room knowledge with my work. My class room knowledge also help me several task and increase my performance, I have knowledge about marketing before internship but practical implementation of my marketing knowledge knowledge into work is great experience experience during internship internship in PTV. I had already studied studied all the terms of management management theoreticall theoretically y but it is great experience follow that terms practically during internship. After doing internship I realized that class room knowledge is so much needed and very helpful during during practical work work in life. So we are understanding understanding to develop develop the classrooms knowledge and shall be more attentive during the delivery of knowledge knowledge in class rooms. Every task task which perform perform in PTV marketing department is also related to our knowledge for example when I type the recovery letter for client my supervisor sitting around me and instruct me and develop me business communication skills, and we also have knowledge to who the business letter write in Business Communication Read and Write (BCRW) subject subject in in bachelo bachelorr of commer commerce. ce. Especial Especially ly the cour courses ses of “Fundame “Fundamental ntals s of Marketing” Marketing” and “Essentials “Essentials of Management” which I have also read during during my study are also help me lot when I work with the marketing department in PTV to understand the basic concepts of marketing and management and apply them in real practical work. work. So at the end, correlation between between class rooms knowledge knowledge and internship work have strong relation and it is defiantly effect on the performance and also on motivation of employees in organization.
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Pakistan Television Corporation
Conclusion of the report 2.1 Summary of key conclusion After completing completing my internship internship I came to know that PTV is the the nation represent represent channel of Pakistan. It is a channel of present countless opportunities of programs and its production.PTV represent the culture of Pakistan to whole world. PTV is a very idea of channel that that defends the cultural cultural norms, values values of our country. country. It is rapidly moving towards towards growth and is the market market leader currently. currently. In view of the importance of the media since from the very inception inception of Pakistan the need of highly develop and advance media was greatly felt. Thus state owned media in the shape of PTV was introduced in Pakistan. This has achieved the National Objectives, even in the presence of hazardous situation faced by Pakistan from time to time. As the media in the whole world play vital role to create create awarenes awareness s in the masses. masses. Consider Considering ing the import importanc ance e of the media, PTV Corporation was formed. The willingness, dedication and dynamic approach of PTV staff has enabled it to play a due role in the country and contributed to help in the rapid socio-economic uplift. It has welfare scheme for its staff i.e. Provident Fund, Gratuity, Gratuity, Pension and advances advances with reserved reserved recoveries. recoveries. PTV is become become leading leading in South Asia by the the force of quickly quickly make the strong network in a wide area. And now a days television broadcasting broadcasting have have strong networking networking coverage coverage the production production and transfer centers and its coverage coverage now extended extended to about 90% of total population. population. The area under under the umbrella umbrella of TV signals steadily steadily raised from 8470 sq. kilometer in 1964 1964 is more than 300,000 300,000 sq. kilometer today. The quantum of weekly telecast hours is now on the average around 56 excluding special transmission and providing the facility of transmission via satellite. PTV increases increases its product; product; it has introduced introduced PTV National for regional regional purpose and PTV PTV Sports Sports for spo sports rts entert entertain ainmen ments ts and and PTV Globa Globall to ente entert rtain ain forei foreign gn
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Pakistan Television Corporation viewers as well as providing the information about the country to the Pakistanis residing abroad. abroad. Now the important steps are being taken towards towards establishing a new channel channel PTV News exclusively exclusively for the purpose of the news. news. It will telecast telecast news after every 30 minutes like other international international and worldwide worldwide channels. channels. Keeping in view the importance of the Information Technology, it has established a new department naming “Information Technology department”. So the PTV taking positive step to enter in twenty-first Century and give more emphasis on development. The marketing department department is the functional functional arm of the firm firm that is responsible responsible for overall marketing marketing planning planning & raising capital, managing the firms cash and and market securities for overseeing the Corporate funds plan and all marketing decision. The PTV marketing management is concerned with acquisition, marketing & management management of asset (either in form of cash or material) material) with some overall goals in mind. Marketing deals can make or break an Organization so marketing is one of the fastest tracks to the top of an Organization. The Financial department is one of the most important departments in the PTV for formulating and implementing the financial policies like all other organizations. Financial position of the PTV is stable. The short-term liquidity position of the corporation corporation seems to be strong because current current assets and working working capital both are increasing. The stability analysis shows that the owners’ have a reasonable share in total assets, this gives a confidence to the creditor as well. The overall financial position of the Pakistan Television Corporation Limited is satisfactory satisfactory but as a universal truth there are certain certain loopholes which which have to be filled up to make the corporation more stronger, more prosper and more viable.
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Pakistan Television Corporation 2.2 Observation Observation about about sector in which which PTV operates operates PTV was intr introdu oduce ced d in Pakis Pakistan tan to to endor endorse se a toler tolerant ant under understa standi nding ng of the the world world as well as to promote promote a realizat realization ion of Pakista Pakistan’s n’s own legacy legacy,, the the soci social al and and economic growth growth of the the country country and to to provide provide motivation motivation and guides guides for progress and success.PTV success.PTV was considered considered necessary necessary also for bringing bringing about a genuine genuine decision decision in the social social & cultura culturall life of of the suffici sufficient, ent, apart apart from from its its roles roles to encourage the most effected instruments and enhancement of culture, education and information and entertainment also. The sector in which PTV is operating is the sector of “Television Broadcasting” or “Electronic Media”. Media”. With modest beginnings, beginnings, PTV becomes the leading television television network in South East Asia to develop its networking widely with progressive achievements. Basically the sector of television broadcasting is introduced in Pakistan by the PTV network. Before PTV Network there is no other source to display and share the transmit, and that is only PTV achievement to introduced first time in Pakistan the sector of “Television “Television Broadcasting”. Broadcasting”. After that there are lot number of television network join that sector and now the electronic media is the main source for a any ny kind of sector. sector. The main source of income income of PTV is advertising the customers products and services so the attraction of customers made by the high viewer viewer ship of PTV. There are the several several way to survey survey the viewer ship of PTV according to “Gallup Survey” in Pakistan there is 90 million people whose are the viewers of TV and out of them more than half people are rural viewers, and that is the achievement achievement of PTV to increase enhancement enhancement of new technology technology and information in rural areas. areas. The total estimated estimated TV set count now stands at nearly nearly 20,000 million million and that refer the the 8 people have seeing seeing the programs in in front of of one TV set set the public public have to see is high in rural and and urban areas also, as also on special occasions including live transmissions via satellite and telecast of sports events. The quantum of weekly telecast hours is now, on the average around 56 excluding special transmissions. The national network
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Pakistan Television Corporation carries most of these telecast while individual centres put on air programmes of regional interest. Transmission via satellite, which commenced as early as 1972, is now a regular feature and viewer important international event, including sports of interest to the viewers in the country. Pakistan Television Television Corporation Corporation also have an academy to train people people about electronic media and new technology and that role play in education sector. During the starting years of PTV, central training institute was inauguration inauguration a platform for for the training training of programmed programmed producer producers s and engineerin engineering g and also for human resource. This institute has been elevated to a fully fledged PTV Academy, importing importing training training to television television personnel personnel in all fields marketing, marketing, news, engineering, engineering, management, management, finance, finance, current current affairs, affairs, programs programs production production etc. etc. as well as arranges Information Technology courses for external candidates. Improvem Improvement ent with PTV is a way of life life over over the the past past years years it has develop developed ed in all sphere spheres, s, regu regular larly ly and witho without ut doubt doubt.. It is PTV’s PTV’s earne earnest st enter enterpri prise se to provi provide de motiv motivati ation on to the the nati nation on intol intolera erance nce of relig religio ion n value values s and and resid resident ents s buildi building ng activit activities ies as well meaningfu meaningfull programs programs even even in the core core of enterta entertainme inment nt programs.
2.2.1 2.2.1 Competito Competitors rs PTV Network Network is those those channels channels which which give give its cove coverag rage e direct directly ly from satellit satellite e and and there is only one direct competitor channel named as “ATV”. But with the passage of time and awareness of people the most disadvantage point of decreasing viewership of PTV is cable network launched. And now there there many indirect competitors competitors television television network network of PTV Network Network like GEO Network, ARY Network. And other hands there are other several individual TV channel competitors like HUM TV, TV ONE, ARY Digital, Express Entertainment Entertainment and GEO TV are the competitors competitors of PTV Home channel.
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Pakistan Television Corporation
In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT News, and News ONE etc. are the competitors of PTV News channel. In sports sector there is only Pakistani private sports channel named “GEO Super” is the competitor of of “PTV Sports” channel. channel. Moreover Moreover PTV Network is the lead in the sector as its maximum coverage in Pakistan.
2.3 SWOT Analysis of PTV 2.3.2 Strengths of PTV
PTV Network is only network in Pakistan which operate throw all modems like satellites, cable, and terrestrial.
PTV operating more than 50 countries of world, that increase its viewer ship and also increase the market value.
PTV considered as a trustable channel which provide accurate information and that trust give good market market to PTV and also increase increase the viewer ship.
PTV Home is considered as a family channel and that provide quality dramas and programs, so people refer it to play on home and that also increase viewer ship of PTV.
PTV also famous about its drama serials, people have craze for it and that serials are popular among the people so PTV get high viewer ship, and
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Pakistan Television Corporation the highest charges of PTV slots is also for that time in which that serials play.
PTV is the defender of cultural and ethical boundaries of society in electronic media sector.
2.3.2 Weaknesses of PTV
PTV mostly mostly used the old old technolo technology, gy, so emplo employee yees s are unable unable to to get access to use up to date technology.
Huge size of the organization organization is also a week point of PTV. There is difficult difficult to manage accurately in all fields to employees.
Due to own by government PTV bound under the government policies and has lack of freedom.
Communication gap between departments.
There is not a proper proper training training facilitate to employees employees in PTV.
PTV have large number of employees and effect to increase cost.
2.3.3 Opportunities for PTV Advertisement is a type of basic need need for the corporations corporations as increasin increasing g Advertisement competition, so PTV has opportunity to grape these advertisement and increase competition. International growth potential due to the increasing community population
across worldwide. As population increasing so as migration of people from Pakistan to other countries, and those foreigner are want to share and even learn our traditional traditional rules or culture they want want a platform and PTV have opportunity to provide this facility to them.
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Pakistan Television Corporation PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity
to share its maximum transmission to maximum peoples for the purpose of exten extensi sion. on. Due to have strong networking PTV has opportunity to easily launched
new services.
2.3.4 Threats to PTV Taxes on broadcasting sector are increasing day by day and that is
destructive for the PTV in shape of low profit.
Deterioration Deterioration of law and order situation situation in any time in country country is also another threat for the PTV.
Low rate of advertisement offer to customers by competitors is also threats for PTV.
Turnover of old employees due to attractive packages offers by competitors is a big threat for PTV.
Large number of competitors in the sector is also a threat for an organization, and now a days in television broadcasting sector there is a big market and it is difficult for PTV to face the whole market.
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Pakistan Television Corporation
Recommendations There are some suggestions and recommendations which I refer to PTV for good career plan of employees and management of the organization:
PTV has two main sources of revenue, one is licensing fee and the other is advertising. advertising. PTV can also also provide technical technical services services like like training relating to editing, use of cameras and training for the Artists etc.
should consider the latest innovation in the field of science and technology and should prepare and telecast those programmes up to the maximum level. This will enhance the public interest in the PTV channel and and will be popularized among the public.
The Government influence should be minimized for the consideration of programs’ production and strategic decisions.
Rules and Regulations of PTV Corporation strictly followed in dealing with the Government.
The TV authorities should have to give attention towards those programs, which are being offer to the world via satellite. PTV can also increase its value in the international international market market by dubbing the popular programs programs in to other languages. This will introduce Pakistan into other countries as well.
All the policies policies and planning should be be prepared prepared with the the collaboration collaboration of of all departments.
Talents must be selected on the basis of their devotions and artistic capabilities and favoritism must be minimized to ensure the success of various programs of entertainment.
Fresh blood / graduates in every field should be entertained so that the traditional and old set up can be modernized on scientific grounds
The objectives objectives and goals of each department department must be determined and and communicated clearly to all staff members.
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Pakistan Television Corporation
The employees employees of of PTV should should be motivated by giving giving them incentives incentives either in tangible form or intangible form.
Try to create competitive environment among employees for the performance in the job
Some effective measures should be taken to eliminate the late coming habits of the staff and punctuality should be ensured at maximum.
Decrease the number of employees to decrease the cost.
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Pakistan Television Corporation
References Electronic/web Page
http://www.ptv.com.pk/ , accessed 07 Nov 2012
http://en.wikipedia.org/wiki/Pakistan_Television_Corporation , accessed 07 Nov 2012
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