Nike Golf Brand Manual

NIKE GOLF +07

:new branding

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01

Nike Golf : The Brand How a brand is perceived by consumers or an industr y itself

The art of re-branding is in how much to change or how little.

by in large changes with time. Its heritage, its products, its

It starts with identifying the strengths and maximizing them,

image, all contribute to a consumers’ consumers’ perception.

all at the same time solving existing problems.

It is imperative that our brand image changes not only to catch catch up and accommodate the shift but to take a step ahead of where it currently resides.







02

Nike Golf : The Evolution Over the course of several years, who we are has changed. The perception of our brand as an outsider from early on has evolved to a serious brand who has gained momentum in all aspects of our brand; our Products, Athletes and our imaging as an authentic golf company company.. We have gained respect and recognition. We are changing from a company who was seeking acceptance to a company who leads the industr y. A company that leads with innovation in technology, uniqueness in marketing







03

The Brand : Transi ransition tion Below are some samples of re-branding. One could observe the streamlining of the logos as time progressed, at the same time retaining the strong elements of their logos throughout the transition.

Apple the fruit







04

The Brand Perception We need to leverage how consumers perceive us and accept our brand .

products







05

Competitor landscape While our crest logo has served its purpose, appearing true to the game. The instantaneous visibility of its appearance lacked boldness in comparison to the competitors.









06

What we leverage













08

Signiﬁcance Of Four Squares SPIRIT

INSPIRATION

They are our brand guiding principles,







09

The General Logo Hierarchy Hierarchy The primary brand logo:







10

Nike Golf : Logo Usage COLORS:

BLACK

WHITE

CHROME (OR SILVER)



















Nike Golf Brand Manual

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