TOPIC OUTLINE •
•
Elements and Principles of Design –
Line, Shape, Form, Space, Color and Texture Texture
–
Harmony, Harmony, Proportion, Balance, Rhythm and Emphasis
The Color Theory –
The Color Wheel
–
Primary, Secondary and Tertiary Colors
–
Color Scheme
–
Meaning of Colors
PART I
ELEMENTS OF DESIGN
ELEMENTS OF DESIGN
Line is a mark with greater length than width. Lines can be horizontal, horizontal, vertical or diagonal, straight or curved, thick or thin.
ELEMENTS OF DESIGN
Shape is a closed line. Shapes can be geometric, like squares and circles; or organic, like free formed shapes or natural shapes. Shapes are flat and can express length and width.
ELEMENTS OF DESIGN
Forms are three-dimensional shapes, expressing length, width, and depth. Balls, cylinders, boxes boxes and triangles are forms.
ELEMENTS OF DESIGN
Space is the area between and around objects. Space can also refer to the feeling of depth. In visual art when we can create the feeling or illusion of depth we call it space.
ELEMENTS OF DESIGN
Color is light reflected off objects. Color has three main characteristics: hue or its name (red, green, blue, etc.), value (how light or dark it is), and intensity (how bright or dull it is).
ELEMENTS OF DESIGN
Texture is the surface quality that can be seen and felt. Textures can be rough or smooth, soft or hard.
PART II
PRINCIPLES OF DESIGN
PRINCIPLES OF DESIGN
Harmony is the law of unity with variety. The repetition of line, form, shape and size. It can be defined as a pleasing arrangement arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae.
PRINCIPLES OF DESIGN
Proportion Pr oportion is the feeling of unity created when all parts (sizes, amounts, or created number) nu mber) relate well with each other. When drawing the human figure, proportion can refer to the size of the head compared to the rest of the body.
PRINCIPLES OF DESIGN
Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical asymmetrical balance, the sides are different but still look balanced.
PRINCIPLES OF DESIGN
Two Basic Approaches to Balance:
Symmetrical/Formal Balance Asymmetrical /Informal Balance
PRINCIPLES OF DESIGN
Rhythm is a smooth related movement. It is created when one or more elements of design are used repeatedly to create a feeling of organized movement. Rhythm creates a mood like music or dancing.
PRINCIPLES OF DESIGN
Emphasis is the part of the design that catches the viewer’ viewer ’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area will be different in size, color colo r, texture, shape, s hape, etc.
PART III
THE COLOR THEORY
THE COLOR THEORY
Color theory encompasses a multitude of definitions, concepts and design applications. All the inf i nformation ormation would fill f ill several encyclopedia. As an introduction, here are a few basic concepts.
THE COLOR COLO R THEORY
A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then scientists and artists have studied and designed numerous nu merous variations of this concept. In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit.
THE COLOR COLO R THEORY
PRIMARY COLORS Red, yellow and blue
Primary Colors In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. colors. All other colors are derived from these 3 hues.
THE COLOR COLO R THEORY
SECONDARY COLORS Green, orange and purple
Secondary Colors These are the colors formed by mixing the t he primary colors. colors.
THE COLOR COLO R THEORY
TERTIARY COLORS Yellow-orange, red-orange, red-purple, bluepurple, blue-green and yellow-green.
Tertiar ertiary y Colors Colors These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange. yellow-orange.
THE COLOR SCHEME
In visual experiences, experiences, color harmony harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience.
THE COLOR SCHEME There are many theories for color schemes. The following illustrations illustrations and descriptions present some basic formulas . •
Related colors • •
•
Monochromatic Harmony Monochromatic Analogous Harmony
Contrasting Colors • • • •
Complementary Double Complementary Split Complementary Triad
RELATED COLORS
1. Monochromatic harmony has one color of different shade.
2. Analogous harmony three neighboring colors, colors, one of which is dominant.
CONTRASTING COLORS
1. Complementary colors opposite each other in the color wheel
2. Double complement complementary ary two neighboring colors and their opposite colors
CONTRASTING COLORS
3. Split Complement C omplementary ary three colors diagonal with each other
4. Triad the color in between three three spaces in color wheel
THE COLOR SCHEME
Nature provides a perfect departure point for color harmony. harmony. In the illustration illustration below, below, red yellow and green create a harmonious design, regardless of whether this combination fits into a technical formula for color harmony.
THE COLOR SCHEME
An abstract painting based on a Lilac flower.
THE MEANING OF COLORS
Colors have symbolism and meanings. As you design brochures, logos, and Web sites, PPT presentations or any other visual aids, it is helpful to keep in mind how the eye and the mind associate meanings meanings with the colors you display. .
THE MEANING OF COLORS Authority and Power Evokes strong emotions Associated with Evil Overwhelming if used in excess Purity - Cleanliness Safety (away from things that go bump in the night) Mourning for some Eastern Cultures
Practical (in moderation) Timeless (in moderation) moderation) Middle of the Road Too much depressing / “nothingness” Old age / death Depression / loss of direction
THE MEANING OF COLORS Energy – Energy – Movement Movement – – Excitement Excitement Too much – much – overwhelming, overwhelming, agitated Holidays
Calming for lighter shades Cold and Uncaring some shades or too much Steadfast – Steadfast – Dependable Dependable – – Loyal Loyal Productive Growth – Growth – Nature Nature - Money Calming Forest Green = conservative, masculine and wealth)
THE MEANING OF COLORS Wealth – Wealth – Prosperity Prosperity – – Riches Riches Sophistication Mystery – Mystery – Wisdom Wisdom - Respect Too much – much – Being Being Artificial Cheerful – Cheerful – Laughter Laughter – – Happiness Happiness Optimism – Optimism – better better times Too much causes babies b abies to cry and tempers to flare Speeds up metabolism and creativity increases sales Overpowering if over used or associated with cowardice
Flamboyant Fun times, happy energetic days Ambition – Ambition – New New Dawn - Attitude
THE MEANING OF COLORS Reliability – Reliability – Stability Stability Friendship Natural or Organic Too much - Mourning
REFERENCES Technology and Livelihood Education K to 12 Exploratory Module – Handicraft , pp. 30-33 Bizness Concepts, Inc. Colors and Color Combinations. Retrieved from http://www.biznessconcepts.com/colors.htm Color Matters. COLOR THEORY. Retrieved from http://www.colormatters.com/colortheory.html Kid Space Arts. Elements & Principles of Design. Retrieved Retrieved from http://www.4-hcurriculum.org/projects/kidspace/E-P.htm
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Enthusiasm is E nthusiasm is the best be st bait in chasing your creativity - MLL ”
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