Feasibility study on a hotel project: Moon palace resort hotel Chapter I 1.1Introduction Moon Palace Hotel resort will offer accommodation with different types of rooms, restaurant, bar, spa, recreation activities, swimming pool, transfer services, island hopping, ecoadventure packages, souvenir shop, meeting/banquet facilities. This piece of work will contain a feasibility study for a hotel project: Moon palace resort hotel. It aims to evaluate whether the implementation of this hotel would be feasible. The reason for the evaluation of the planned hotel is to provide the travellers in Palawan a quality service of hotel at a moderate price. The scope of this work is to develop a business plan and projection taking in considerations the key factors that will affect the implementation of the hotel. The objective of this study is to evaluate whether the establishment of such project would work out and whether to proceed with the eventual development of the hotel.
This study is inspired by the fact that tourism is one of the sectors that has the potential to boost the economy of Palawan. Furthermore, according to the department of tourism, Puerto Princesa is among those destinations that has a high growth rate on its tourist visits. (see table 1) Table1. Tourist Volume in the Top Sixteen Destinations, January to June 2009 Destinations
Foreign
Domestic
Total
Growth Rate
Camarines Sur
147,504
754,698
902,202
194.0%
Cebu
321,116
509,433
830,599
2.3%
Boracay
112,315
271,498
383,813
6.0%
Baguio*
20,677
350,528
371,205
-14.5%
Davao
29,691
300,556
330,247
2.7%
Puerto Galera**
215,755
20.2%
Bohol
45,995
114,619
160,614
15.6%
Negros Occidental*
32,780
113,724
146,504
-55.2%
Negros Oriental
22,729
95,069
117,798
11.1%
8,088
91,659
99,747
6.5%
10,257
71,630
81,887
-7.5%
Camarines Norte
1,711
79,466
81,177
63.9%
Puerto Princesa
11,380
69,376
80,756
63.0%
Legaspi
7,892
59,732
67,624
10.9%
Catanduanes
9,953
55,188
65,141
115.0%
Sorsogon*
26,251
27,951
54,203
-14.0%
Total
808,389
2,965,128
3,989,271
16.5%
Ilocos Norte Masbate*
Source: DOT Regional Office
*Partial Data** No breakdown
1.2 Scope The scope of this work is to develop a business plan and projection taking in considerations the key factors that will affect the implementation of the hotel such as: 1. location 2. market 3. cost and benefit analysis 4. products and services 5. forecast on its revenue, operating profit, personnel cost 1.3 objectives General objectives: The objective of this study is to evaluate whether the establishment of such project would work out and whether to proceed with the eventual development of the hotel.
