ASSIGNMENT Submitted By: Avani Sisodiya (060) Baneet Sawhney (051) Mayank Bhatia (013) Shashwat Krishn (032) Sumesh Sepuri (052) Tushar Ambwani (006)
Problem Statement: Butamal Kirorimal is a small jeweller from Jodhpur with limited resources. He is into the business of designing and selling traditional Rajasthani jewellery. He believes that having an exquisite and mystically arranged display on the Palace on Wheels will suitably boost the sale. He also feels that foreigners rather than Indians would be influenced more. It is the month of September, 2010 and by the end of the year he wants to decide whether to go in for the display or not. Identify your variables, hypotheses and test units. What is your research design? Represent it diagrammatically and state your method of analysis.
Objective: The objective of the study is to take a decision on whether to go in for the display of jewellery on the Palace on Wheels or not.
Assumptions: 1. Mr. Butamal Kirorimal will close down his own shop if he decides in favour of display on Palace on Wheels and shift the inventory to the display at the Palace on Wheels. 2. On the Palace on Wheels, he will be selling the jewellery at a premium price as compared to the original price of jewellery due to extra cost involved. 3. All the people travelling on the Palace on Wheels know English language properly.
Hypothesis: Putting up display on the Palace on Wheels will be profitable to Mr. Butamal Kirorimal.
Test Units: Number of tourists: 50 Number of Attendants: 5 Number of Jewellery vendors: 5
Variables: Independent Variables – a) Number of tourists buying the jewellery b) Cost of opening the counter c) Cost of display d) Arrangement of jewellery on the train
Dependent variables – a) Profit/loss earned
Moderating variables – a) Convincing skills of Mr. Butamal b) Selling skills of Mr. Butamal c) Inclination of tourists on train, towards buying the jewellery d) Price of jewellery
Mediating Variables – a) Increased attractiveness of the display for the tourists due to exquisite and mystical arrangement b) Intention to purchase the jewellery
Research Design (Diagram):
a) Number of tourists a) Increased attractiveness of the display for the tourists due to exquisite and mystical arrangement b) Intention to purchase the jewellery
buying the jewellery b) Cost of opening the counter c) Cost of display d) Arrangement of jewellery on the train Independent Variable
Intervening/Mediating Variable
a) Convincing skills of Mr. Butamal b) Selling skills of Mr. Butamal c) Inclination of tourists on train, towards buying Indian jewellery d) Price of jewellery
Moderating Variable
a) Profit/loss earned Dependent Variable
QUESTIONNAIRE Mr. Butamal Kirorimal will be surveying following three categories of people: a) The tourists travelling on The Palace on Wheels. b) The jewellery vendors on the train c) The attendants on the train
Introductory Line: Good morning/afternoon/evening, We are a small jewellery firm located in Jodhpur. We are planning to set-up a shop in the Palace on Wheels. For that purpose, we would like to gather your valuable opinion. Would you co-operate and help us with our study? If yes, then proceed further. Or else, look for some other person. Q. Are you a: 1. Tourist. If yes then jump to Survey part I 2. Vendor: If yes then jump to Survey part II 3. Attendant: If yes then jump to Survey part III
SURVEY I Q.1: Name:
______________________
Q.2: Gender a) Male b) Female Q.3: Contact Number (In India):
______________________
Q.4: Which age bracket you fall in? a) 0-20 b) 21-30 c) 31-40 d) 41-60 e) 61 and above Q.5: Which country are you from? a) India
Specify state -
________________
b) Other
Specify country - ________________
Q.6: Besides visiting various places, what are your other purposes of visit? a) Shopping b) Knowing Indian culture c) Some other purpose
Please specify: _______________________
Tick wherever applicable. Q.7: Have you travelled on the Palace on Wheels before? a) Yes
If yes, jump to next question
b) No
If no, jump to Q.9
Q.8: Have you purchased any jewellery from the Palace on Wheels before? a) Yes b) No Q.9: Would you be interested in purchasing jewellery from the shopping area inside the train? a) Yes
If yes, jump to next question.
b) No
If no, terminate the questionnaire
Q.10: Which categories of jewellery you would like to purchase? a) Gold b) Silver c) Platinum d) Others
Please specify:______________
Tick wherever applicable. Q.11: What kind of jewelleries you are interested in buying? a) Ethnic Indian b) Ethnic Western c) Delicate d) Heavy e) Casual f)
For some occasions/festivals Tick wherever applicable.
Q.12: How much are you willing to spend for buying the jewellery (in Rs.)? a) 0-10,000 b) 10,000-30,000 c) 30,000-75,000 d) 75,000-100,000 e) More than 1,00,000 Q.13: Rate the importance of the following factors in influencing your purchase decision of the jewellery. (1-Least important, 5-Most important)
Price of jewellery: 1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Design:
Variety:
Behaviour of the seller:
Arrangement of jewellery in the shop:
Quality: 1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Durability:
Style
Comfort:
Customisation of jewellery design:
Q. 14: Please tell us about any particular design, type or any other specification about your preference of the jewellery. __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
Thank you for your time and patience. Have a nice journey!!!
SURVEY II
Q. 1: Name:
__________________________
Q.2: Contact Number:
_________________
Q.3: What do you sell on the Palace on Wheels? a) Jewellery b) Other If a), then go to Q.4. If b), then terminate. Q.4: How comfortable you are with English language? (1- Not comfortable at all, 5- Completely comfortable) Speaking: 1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
Reading:
Writing:
Q.5: How long have you been selling jewellery on the Palace on Wheels? ___________ Q.6: What is the floor area that you occupy? ______ * ______ (length and breadth in metres) Q.7: How much monthly profit do you make? _________ (Rs.) Q.8: What type of jewelleries do you sell? a) Gold b) Silver c) Platinum d) Others
(Please specify) ___________ ___________ _____________
You may tick multiple answers and you may have multiple entries in “Others” Q.9: What kind of jewellery are tourists most interested in: a) Ethnic Indian b) Ethnic Western c) Delicate d) Heavy e) Casual
f)
For some occasions/festivals Tick all that is applicable.
Q.10: How important is the arrangement of the jewellery in attracting the customers? a) Most important b) Very important c) Not very important d) Not important at all Q.11: What kind of arrangement do the customers prefer? Please explain briefly.
__________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Q. 12: Is there anything important or special for the purpose of our study, which you would like to share with us? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
Thank you for your time and patience.
SURVEY III Q.1: Name: _________________ Q.2: Please tell us, from which countries the tourists mostly come from? Mention in decreasing order. a) _____________ b) _____________ c) _____________ d) _____________ Q.3: Approximately what percent of the travellers visit the shopping area of the train? _____________ Q.4: What is the approximate percentage of following age categories of travellers on the train? Age Bracket
Percent
a) 0-10 b) 11-20 c) 20-30 d) 30-40 e) 40-60 f) 60 and obove Q.5: Approximately what percent of the travellers visit the shopping area of the train? Age Bracket
Percent
a) 0-10 b) 11-20 c) 20-30 d) 30-40 e) 40-60 Q.6: Is there anything important for our study that you would like to mention to us? If yes, please give the details.
__________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________
Thank you so much for your time.
