!"##$% '()*+ ,)+)-./.+01 2+0345"66*7+ )$ 6"384
9./)3*4
• "#$ %#&'()*# +( ,%• ".$ %.+(&.$ +( ,/01&1$*2# +(3 4/*/2# • 4/(25.$ 6/( 10)/3$.& 3.$ 7$*2.*(81.$ +( 3. %.+(&. +( ,/01&1$*2#
9./)3*4
• "#$ %#&'()*# +( ,%• ".$ %.+(&.$ +( ,/01&1$*2# +(3 4/*/2# • 4/(25.$ 6/( 10)/3$.& 3.$ 7$*2.*(81.$ +( 3. %.+(&. +( ,/01&1$*2#
9<,= >
:)8 ')5.+)8 5. !"/*+*8034 5.$ ;"0"34
:48 '4+6.#048 5. :) ')5.+)8 5. !"/*+*8034 73 9210(2 9.$# +( 3. :#2&.+. ($ '#0)2(&+(2 3#$ ;/&+.0(&*#$ +( 3#$ '#&'()*#$ +( 3. %.+(&.$ +( ,/01&1$*2#< 9(. '4"+6*$ 4? !"##$% '()*+ ,)+)-./.+0 @34?.88*4+)$8ABC>CD
7$ (3 1&*(2'.0=1# +( 0.*(21.3 ( 1&;#20.'1 !& (& (3 )2#'($# 3#8>$?'#@ +($+( 3. .+6/1$1'1!& +( 3. 0.*(21. )210. A.$*. 3. (&*2(8. +( 3#$ )2#+/'*#$ *(201&.+#$ .3 '#&$/01+#2 B&.3C D#+#$ 3#$ )2#E((+#2($@ (0)2($.$ +( $(2E1'1#$ F '31(&*($@ ($*G& 2(3.'1#&.+#$ (& 3. '.+(&. +( $/01&1$*2#C '4%$.E :)+-$.%E F4G)H )+5 I*J84+ ABC>KD
7$ /&. $(21( 1&*(82.+. +( (0)2($.$ 6/( +(=(& +( '#0).2?2 1&;#20.'1H& F '##2+1&.2 3. (I('/'1H& J$1'. ).2. .$(8/2.2 (3 K/I# +( )2#+/'*#$@ $(2E1'1#$@ 1&;#20.'1H& F +1&(2# (& ;#20. ($*.=3( ( 1&*(82.+. . *2.EL$ +( 3. '.+(&. +(3 $/01&1$*2#C
:)8 ')5.+)8 5. !"/*+*8034 5.$ ;"0"34 • ". 2(E#3/'1H& +( 3. '.+(&. +( $/01&1$*2# • ". 1&*(82.'1H& '2(. E.3#2 • -#+(3# M(&(2.315.+# +( 3. '.+(&. +( $/01&1$*2# • N($)#&$1E1+.+ • ". ,#B$?'.'1H& B&.&'1(2. • ". M3#=.315.'1H&
P.Q.R*4+) "+ /4/.+04
L@43 M"N $) *+0.-3)6*7+ 5. $) 6)5.+) 5. 8"/*+*8034 63.) G)$43O
:) P.G4$"6*7+ 5. $) ')5.+) 5. !"/*+*8034 % .$ @.+8)/*.+04 <803)0N-*64 • :) I.8S7+ 5. $) ')5.+) 5. !"/*+*8034 – ,( '#0)#&( +( (0)2($.$ 6/( '#3.=#2.& ).2. 0(I#2.2 (3 )#$1'1#&.01(&*# ($*2.*L81'# F ).2. 1&'2(0(&*.2 3. (B'1(&'1. #)(2.?E.C • :) <803)0.-*) 5. $) ')5.+) 5. !"/*+*8034 – 7$ /& '.&.3 F /&. +1$)#$1'1H& +( 3. #28.&15.'1H& (0)2($.21.3 =.$.+. (& 2('#&#'(2 3. +()(&+(&'1. F 3. '#3.=#2.'1H& (&*2( (0)2($.$C • :) :4-T8S6) – 7$ (3 *2.=.I# &('($.21# ).2. 0#E(2 F )#$1'1#&.2 8(#82GB'.0(&*( (3 1&E(&*.21#C
:) P.5 5. !"/*+*8034
Fuente: After Slack et al., 1997
@34#".80) 5. U)$43 5. $) I.8S7+ 2+0.-3)5)
Valor Económico
Valor de Mercado
Valor de Relevancia
Mínimo Costo Total de Compra
Variedad Atractiva
Personalización
Eficiencia de la Economía de Escala
Efectividad del Alcance de la Economía
Diversidad de Segmentos
Creación del Producto/Servicio
Presentación del Producto/ Servicio
Estrategia de Adquisición/ Manufactura
Estrategia de Mercado/ Distribución
McGraw-Hill/Irwin
Posicionamiento de Producto/ Servicio
Estrategia de la Cadena de Suministro
Supply Chain Logistics Management, Fourth Edition. Bowersox, Closs, and Cooper. Copyright© 2013 by The McGraw-Hill Companies, Inc. All rights reserved.c
<803"60"3) 5. $) ')5.+) 5. !"/*+*8034 2+0.-3)5) % $) '3.)6*7+ 5. U)$43 5. @3*+6*#*4 ) ;*+
:)8 =6SG*5)5.8 5. :4-T8S6) % $)8 5.6*8*4+.8 .+ 6)5) +*G.$ 5. ?"+6*4+)$*5)5
;"+6*4+)$*5)5 5. $) *+?43/)6*7+
Supply Chain Logistics Management, Fourth Edition. Bowersox, Closs, and Cooper.
@346.848 2+0.-3)548 5. $) ')5.+) 5. !"/*+*8034 @346.848
V.863*#6*7+
%.).'1+.+ +( 2($)/($*. +( )3.&1B'.'1H& +( 3. +(0.&+.
3. (E.3/.'1H& +( 3. +(0.&+. F (3 +1$(O# ($*2.*L81'# ).2. 3#82.2 3. 0GP10. '.).'1+.+ +( 2($)/($*. . 3#$ 2(6/(2101(&*#$ +(3 '31(&*(C
%#3.=#2.'1H& +( 2(3.'1#&($ '#& '31(&*($
73 +($.22#33# F .+01&1$*2.'1H& +( 2(3.'1#&($ '#& 3#$ '31(&*($ . B& +( ;.'131*.2 (3 1&*(2'.0=1# ($*2.*L81'# +( 1&;#20.'1H&@ 3. )3.&1B'.'1H& '#&I/&*. F #)(2.'1#&($ 1&*(82.+.$C
%/0)3101(&*# +( 3. #2+(&Q 7&*2(8. +(3 $(2E1'1#
". '.).'1+.+ +( (I('/'1H& $/)(21#2 F $#$*(&1=3( (& (3 2($/3*.+# +( 3. (&*2(8. +( 3. #2+(& F +( $(2E1'1#$ ($(&'1.3($ 2(3.'1#&.+#$C
".&5.01(&*# +(3 +($.22#33# +( )2#+/'*#Q$(2E1'1#
". ).2?'1).'1H& (& (3 +($.22#33# +( )2#+/'*#$ F $(2E1'1#@ F 3.&5.01(&*# 3(.&C
9(2$#&.315.'1H& +( ;.=21'.'1H&
73 .)#F# +( 3. ($*2.*(81. +( )2#+/''1H& F ;.'131*.'1H& +( .)3.5.01(&*# (& *#+. 3. '.+(&. +( $/01&1$*2#C
N(3.'1H& +( '#3.=#2.'1H& '#& (3 )2#E((+#2
73 +($.22#33# F .+01&1$*2.'1H& +( 2(3.'1#&($ '#& 3#$ )2#E((+#2($ . B& +( ;.'131*.2 (3 1&*(2'.0=1# +( 1&;#20.'1H& ($*2.*L81'.@ 3. )3.&1B'.'1H& '#&I/&*. F #)(2.'1#&($ 1&*(82.+.$C
,#)#2*( +(3 '1'3# +( E1+.
". 2().2.'1H& F $#)#2*( +( 3#$ )2#+/'*#$ +/2.&*( $/ '1'3# +( E1+.@ 1&'3/F(&+# 3. 8.2.&R.@ 0.&*(&101(&*# F 2().2.'1H&C
"#8>$?'. 1&E(2$.
73 2(*#2&# F 3. +1$)#$1'1H& +( 3#$ 1&E(&*.21#$ (& /&. 0.&(2. (;('?E. '#& (3 '#$*# F $(8/2.C Supply Chain Logistics Management, Fourth Edition. Bowersox, Closs, and Cooper.
'4+6.#048 */#430)+0.8 #)3) $4-3)3 "+) -.8S7+ *+0.-3)5) .+ !"##$% '()*+ • !" $%&'% '%'(" )*& +(,% -. "%& /0%$.&%& . *2.EL$ +(3 (&;#6/( +( 8($?H& 1&*(82.+. – ,( +1;(2(&'1. +(3 '#$*# 0G$ =.I# +( '.+. ;/&'1H& (& (3 )2#'($#C • 1( $%"(+%0($234 .& 54( 542-(- /02)(02( -. $%)/.'.4$2( .4 "( $(-.4( -. &5)242&'0% " (& 3. .'*/.31+.+@ '.+(&.$ (&*(2.$ +( $/01&1$*2# '#0)1*(& )#2 3. 3(.3*.+ +( 3#$ '31(&*($ S)#2 (I0< T))3(@ ,.0$/&8@ U1V(@ ,#&F@ (&*2( #*2#$WC
'4+6.#048 */#430)+0.8 #)3) $4-3)3 "+) -.8S7+ *+0.-3)5) .+ !"##$% '()*+ 67$%4845($2349 • !:'.4&234 -. "( .)/0.&( 1&'3/F( 3. 1&K/(&'1. +( 8($?H& F '#&*2#3 .0)31.+# 0G$ .33G +( 3#$ 3>01*($ *2.+1'1#&.3($ +( 3. )2#)1(+.+ +( /&. $#3. (0)2($.C • ;0%<..-%0.& -. =.0<2$2%& >4'.?0(-%& 7>=;&9 #;2('(& /&. 8.0. +( $(2E1'1#$ +( 3#8>$?'. ).2. +.2 .''($# . 3#$ '31(&*($@ 6/( E.& +($+( (3 1&82($# +(3 )(+1+# A.$*. 3. (&*2(8. +(3 )2#+/'*#C – %#0X&0(&*( '#&#'1+#$ '#0# *(2'(2#$ # '/.2*#$ )2#E((+#2($ +( $(2E1'1#$ SY9"$@ Z9"$WC
:48 @34G..543.8 5. !.3G*6*48 2+0.-3)548 A2!@8D
• 73 [/*$#/2'1&8 • -#+#$ +( *2.&$)#2*( • T30.'(&($ 9X=31'#$ • ,(2E1'1#$ +( E.3#2 .82(8.+# • "#$ )2#E((+#2($ Y9"$ # Z9"$ • 92#E((+#2($ )21E.+#$ +( $(2E1'1#$ =.$.+#$ (& .'?E#$ # &# .'?E#$
F4 4$G*5.8 M".W
• ". M($?H& +( 3. %.+(&. +( ,/01&1$*2# ($ 3. 1&*(82.'1H& +( (0)2($.$C • ". 7$*2.*(81. +( 3. %.+(&. +( ,/01&1$*2# +(=( '#0)(?2 '#& $/$ $1013.2($C • ". "#8>$?'. $( #'/). +( 0#E(2 *#+#$ 3#$ 0.*(21.3($ FQ# )2#+/'*#$
9<,= B
;".3X)8 M". */#"$8)+ $)8 <803)0.-*)8 5. $) ')5.+) 5. !"/*+*8034
;".3X)8 M". */#"$8)+ $)8 <803)0.-*)8 5. $) ')5.+) 5. !"/*+*8034
• D('#8>. +( \&;#20.'1H& • ". M($?H& +( \&*(82.'1H& • N($)#&$1E1+.+ • ,#B$?'.'1H& B&.&'1(2. • ". M3#=.315.'1H&
:) P.8#4+8*G*5)5 1 U.+0)Y) '4/#.SSG) @"8( Z ,45.$4 =+S6*#)043*4 5.$ F.-46*4
@"$$[ ,45.$4 P.8#4+8*G4 5.$ F.-46*4 A5./)+5 53*G.+D
Supply Chain Logistics Management, Fourth Edition. Bowersox, Closs, and Cooper.
McGraw-Hill/Irwin
:)8 <803)0.-*)8 5. @480#4+./.+0 /)+S.+. $) ')5.+) 5. !"/*+*8034 8.+8*J$. • D1)#$ +( 9#$*)#&(0(&*< – -.&/;.'*/2. S# 4#20.W – M(#82GB'# S# "#8>$?'#W – %#0=1&.+.$
• "#$ ?)#$ +( -.&/;.'*/2. F M(#82GB'#$ $#& #)/($*#$ (& 3. )2G'?'.@ )(2# ?(&(& (3 01$0# #=I(?E#< – ,.?$;.'(2 3. +(0.&+. +(3 '31(&*( +( ;#20. 2G)1+. F 2(+/'12 .3 0>&10# 3#$ 1&E(&*.21#$
@480#4+./.+0 5. ,)+"?)60"3) A4 ;43/)D • ". ;.=21'.'1H& +( /&. #2+(& . 3. E(5 • ". =.$( +( '#&$*2/''1H& +(3 )2#+/'*# ($ 0#+/3.2 • ,1& )(2$#&.315.'1H&@ A.$*. 6/( $( 2('1=( 3.$ ($)('1B'.'1#&($ (P.'*.$ +(3 '31(&*( F (3 '#0)2#01$# B&.&'1(2#C • 73 #=I(?E# ($ 0.&*(&(2 3#$ )2#+/'*#$ (& /& ($*.+# &# '#0)2#0(?+# (3 0.F#2 ?(0)# )#$1=3( • 76/131=2. 3. ('#�>. +( ($'.3. '#& 3. '.).'1+.+ +( 2($)/($*. – 9/(+( '#&$*2/12 /&. '.&?+.+ $/B'1(&*( +( /&1+.+($ =G$1'.$< ]31$*# ).2. $(2 0#+1B'.+#$] • N(6/1(2( /&. 82.& '.&?+.+ +( )2(E1$1H& +/2.&*( (3 +1$(O# +(3 )2#+/'*#
Mantener todas la estructuras de los automóviles con un color base (blanco o gris) hasta que se recibe el pedido, a continuación, se aplica la pintura según el color requerido.
@480#4+./.+0 I.4-3\]64 A:4-T8S64D • D(&(2 # .30.'(&.2 /& 1&E(&*.21# +( 3>&(. '#0)3(*. (& /&# # /&#$ )#'#$ 3/8.2($ ($*2.*L81'#$C • 73 +($)31(8/( .E.&5.+# +( 1&E(&*.21# $( )#$)#&( A.$*. 6/( 3#$ )(+1+#$ +( 3#$ '31(&*($ $( 2('1=(&C • ^&. E(5 6/( 3#$ )(+1+#$ $#& 2('1=1+#$@ 3. )1(5. ($)('>B'. $( .'(3(2. .3 +1$*21=/1+#2 3#'.3C • ".$ E(&*.I.$ $#& 3. ;.=21'.'1H& +( 3.$ ('#�>.$ +( ($'.3.@ I/&*# '#& 3. '.).'1+.+ +( 2($)/($*. .3 '31(&*(C • T 0(&/+# $( /?315. ).2. )1(5.$ '2>?'.$ +( .3*#$ '#$*#$ F (&$.0=3($ S0#*#2($ )#2 (I(0)3#WC
Se mantiene un inventario completo en un almacén central y la recepción de pedidos de los clientes en los distribuidores locales o entrega directa a los clientes.
@480#4+./.+0 '4/J*+)54 • -.&*(&(2 3#$ )2#+/'*#$ =G$1'#$ '(&*2.315.+#$ F 2(.315.2 3. )(2$#&.315.'1H& (& (3 +1$*21=/1+#2 +( +($?&# • \&+/$*21. T/*#0#*215 – \&$*.3.'1H& +( #)'1#&($ +( +1$*21=/1+#2 '#0# $1$*(0.$ +( $#&1+#@ M9,@ T3.20.$@ *('A#$ '#22(+15#$ (& 3#$ '.22#$ &/(E#$ '#0)2.+#$
• \&+/$*21. +( %#0)/*.+#2.$ – _(33 %#0)/*(2$@ A.'1(&+# (3 0#&*.I( F (0).6/( B&.3 '#& #)'1#&($ .+1'1#&.3($ +(3 $1$*(0.@ '#0# 10)2($#2.$@ 'G0.2.$ +181*.3($ (& /& '(&*2# +( +1$*21=/'1H&
:) !4]8S6)6*7+ ]+)+6*.3) #.3/*0. $) /.5*6*7+ 5. $) ')5.+) 5. !"/*+*8034 J)8)54 .+ .$ S./#4 • '4+G.38*4+ 5.$ V*+.34 .+ .?.6SG4 ) .?.6SG4 7$ (3 ?(0)# 2(6/(21+# ).2. '#&E(2?2 3#$ 1&82($#$ # (P1$*(&'1.$ +( 0.*(21.3($ '#0)2.+#$ (& E(&*.$C
• ,*+*/*X)6*7+ 5.$ 9*./#4 5. #.3/)+.+6*) AV^.$$ 9*/.D 7$ 3. )2#)#2'1H& +( ?(0)# 6/( /& .'?E# $( (&'/(&*2. 1&.'?E# A.$*. (3 ?(0)# 2(6/(21+# ).2. $.?$;.'(2 3.$ #)(2.'1#&($ # E(&*.$ (& 3. '.+(&. +( $/01&1$*2#C
• I*34 5.$ .?.6SG4 A')8( !#*+D ". 2(+/''1H& +( 3#$ .'?E#$ (& 3. '.+(&. +( $/01&1$*2# )/(+( ]812.2] +1&(2# ).2. 3. 2(1&E(2$1H& (& #*2#$ )2#F('*#$C
:)8 _#430"+*5)5.8 5. $) I$4J)$*X)6*7+
• :) 5./)+5) .R6.5. $) 4?.30) $46)$ – `ab +( 3. +(0.&+. 83#=.3 &# ($*G *#*.30(&*( $.?$;('A. )#2 3. #;(2*. 3#'.3
• !"/*+*8034 .803)0N-*64 – ". 1+(&?B'.'1H& F =X$6/(+. +( 3.$ ;/(&*($ +( 0.*(21.$ )210.$ F '#0)#&(&*($ +( 3#$ ;.=21'.&*($ F +1$*21=/1+#2($
• :46)$*X)6*7+ *+0.3+)6*4+)$ – -#E(2 3.$ #)(2.'1#&($ +( ;.=21'.'1H& F +1$*21=/'1H& . ).>$($ '#& '#$*#$ 3.=#2.3($ F 3.$ 3(F($ B$'.3($ ;.E#2.=3($
V*?.3.+6*)8 5. $) ')5.+) 5. !"/*+*8034 I$4J)$ 64+ _#.3)6*4+.8 :46)$.8 • ". 5*80)+6*) +( 3.$ #)(2.'1#&($ R)1'.$ +($+( (3 )(+1+# A.$*. 3. (&*2(8. ($ $18&1B'.?E.0(&*( 0/'A# 0.F#2 6/( (& '#0).2.'1H& '#& (3 &(8#'1# 3#'.3C • "#$ 2(6/1$1*#$ +( 546"/.+0)6*7+ ).2. 3.$ *2.&$.''1#&($ '#0(2'1.3($ $#& $18&1B'.?E.0(&*( 0G$ '#0)3(I.$ • ".$ #)(2.'1#&($ +(=(& .=#2+.2 3. 5*G.38*5)5 +( +1;(2(&*($ )2G'?'.$ +( *2.=.I# F (&*#2&#$ #)(2.?E#$ 3#'.3($C
P.Q.R*4+) "+ /4/.+04
• c%H0# 3#$ '#&$/01+#2($ +(0.&+.& 3#$ )2#+/'*#$ F $(2E1'1#$ (& /&. '.+(&. +( $/01&1$*2# 83#=.3d • c_(=(& 3.$ '.+(&.$ +( $/01&1$*2# .+.)*.2$( . 3.$ +1E(2$.$ '/3*/2.$@ '.$#< -.' _#&.3+@ M2/)# T:7d
'4+6$"8*4+.8
• "#$ )2#'($#$ 6/( '2(.& E.3#2@ #'/22(& &# $#3# +(&*2# +( 3. B20.@ $1&# . *2.EL$ +( 3.$ (0)2($.$ 318.+.$ +( 3. '.+(&. +( $/01&1$*2# '#& 2(3.'1#&($ +( '#3.=#2.'1H&C
• ". ($*2.*(81. +( 3. '.+(&. +( $/01&1$*2# +(B&( /&. ($*2/'*/2. +( #)(2.'1H& 2(3(E.&*( # &# +( 3. 3#81$?'. 1&*(82.+. (& 3. #28.&15.'1H&
`*J$*4-3)a)
•
Bowersox, Donald J., David Closs., M. Bixby Cooper, John C. Bowersox, (2013) Supply Chain Management, Fourth Edition.
•
Coyle, Langley, Novack, Gibson, (2013) Administración de la cadena de suministro, Novena Edición.
@3.-"+0)8W ,1@ 3/(8# +(3 ($*/+1# +( ($*( 0.*(21.3@ ?(&($ +/+.$ $#=2( .38/&# +( 3#$ *(0.$@ 1&82($. .3 T/3. e12*/.3 F ).2?'1). (& (3 ?434 5. 5"5)8 )6)5N/*6)8 +( 3. /&1+.+C
