develops a knack for overcoming or outsmarting roadblocks
observes human behavior and develops a deep understanding of how people interact with products
prototypes new ideas continuously by a process of enlightened trial and error
helps bring eclectic groups together and often leads from the middle to create new solutions
gathers together a talented cast and crew and sparks their creative talents
The Organizing Personas Personas
Experimenter Anthropologist
Collaborator
Cross-Pollinator explores other industries and cultures and translates those relevations to fit your enterprise
The Learning Personas Personas
The Building Personas
Storyteller
Experience Architect designs compelling experiences that connect at a deeper level with customers’ Set Designer creates a stage on latent or expressed which innovation needs team members can do their best work, transforming physical environments to influence attitude kelley-ten-faces-innovation.pdf
Caregiver
builds both internal morale and external awareness through compelling narratives that communicate a fundamental human value
anticipates customer needs and is ready to look after them in a manner that goes beyond mere service Tom Kelley, Kelley, IDEO
