LECTURE ON MEDIA AND INFORMATION LITERACY (MIL) Learning Competencies The learners will be able to…
Describe the nature of communication and the concepts related to it (SSHS); Describe how communication communicati on is affected by media and information (MIL11/12IMIL-IIIa1); and Identify the similarities similari ties and differences of of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2)
Topic Outline: I- Introduction to Media and Information Literacy A. Communication Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy COMMUNICATION
the act or process of of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else the exchange of information and the expression of feeling that can result in understanding
TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
IDENTIFY THE FOLLOWING
Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?
Lecturer: RONALD U. WACAS Email:
[email protected]
TRANSMISSION MODELS:
Shannon-Weaver’s Communication Model (1948)
Westley and MacLean’s Model of Communication (1957)
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Event or Information (X1, X2, X3 and X4…Xn) • Feedback (f) • Advocate (A) • Channel (C) • Audience (B)
Gerbner’s Model of Communication (1956)
Lecturer: RONALD U. WACAS Email:
[email protected]
RITUAL OR EXPRESSIVE MODEL • • •
Communication as a Culture (1985)
by James William Carey views communication as "a representation of shared beliefs" communication is defined as "a symbolic process whereby reality is produced, maintained, repaired, and transformed"
PUBLICITY MODEL • communication as display and attention • audience as “spectators” rather than participants or information receivers RECEPTION MODEL • “Encoding/ Decoding" model of communication by Stuart Hall (1993) • Messages are open to various interpretations. RECEPTION MODEL Osgood- Schramm Model of Communication (1954)
RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)
Lecturer: RONALD U. WACAS Email:
[email protected]
How is communication affected by media and information?
MEDIA AND INFORMATION LITERACY (MIL) •
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Media Literacy- The ability to read, analyze, evaluate and produce communication in a variety of media forms. Information Literacy- The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Technology (Digital) Literacy- The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.
Lecturer: RONALD U. WACAS Email:
[email protected]
